Why should you be scared of AI? Hey, Jen, you've got to be so careful with

this stuff. You take some footage of yourself talking, upload it into

the software, and then it produces a whole new video with you

in it, with your lips moving to the new text. And

it looks freaking real. What's going to happen now is

there's going to have to be new laws around AI that'll be put in

place. Otherwise, the content is going to be so real that you

won't be able to tell what's AI and what's human created.

But how does AI relate now to Amazon and

e-commerce? I'm Matthew Fraser, and this

is Amazon Ecom Secrets. I'll be sharing with you the secrets

that helped me go from millions in debt to an

eight-figure entrepreneur. If you're ready to escape the nine-to-five

and live life on your terms, let me show you the way. In

this episode, we're going to be talking about something that each

and every one of you should be fucking scared of right now, and

that is AI. Now, why should you be scared

of AI? Well, I think fundamentally you should be scared of

AI if you are in a job that could be replaced by

AI. And what is AI? Artificial intelligence.

And it's coming now in so many forms, in just computerized

forms like chat, GPT, which most of us are now

familiar with, but also in robotic forms. So

there's going to be literally, if you haven't even seen them, jump onto YouTube. and

have a look and type in AI robot and it's going to scare the

bejesus out of you because these guys can do freaking

anything now. Like long gone are the days where

they were just like, you know, moving a tire, you

know, now they're like super, super delicate. They

can pick up an egg and crack it open and

cook the egg. And I've seen this myself. I'm like, oh my

God, this is insane. And so that's

why you should be scared witless about

AI coming to replace jobs. Because I'm going to tell you, and if you are in

anything to do with warehousing, probably manufacturing, and

I'm going to say, I'm going to throw in fast food business as well. I

know I've got the fast food business myself, but there's already AI.

Look, here's a quick story. I was just watching this video the

other day. and the car pulls up

through the drive-through lane to the first window. Now, normally, there

might be someone there taking your order, like a human being. was

no human being there. It was a computer screen with

AI built into it, and it was really

nice. And it wasn't giving you the death stares, like,

what the fuck are you doing here, basically, right? It was like, pleased to see you.

You could even tell in the voice. And it

took your order correctly, and it repeated it back to you, and

it told you how much it was going to cost, and it thanked you very much for being there.

And that now has completely replaced a whole

person's job. Totally incredible. And

that's just in fast food. So you can imagine and

appreciate what's going to be happening right now. And I'm not talking like

in a decade's time. That instance with

the fast food restaurant is now. That's

already happening. And if you have a look, again,

go to YouTube and check it out, but they're everywhere. These robots are

now already in manufacturing and other types

of industries. And it's just a matter of time before

it rolls out into Australia. I just heard the other day too, with Elon Musk's

Tesla robot, that it was going to cost, are

you ready? 20 grand. That's nothing, right?

So you can imagine, how much is it costing for you right

now to be in, as an employee, let's say you are, how

much does it cost in the boss now? It's probably costing you, I think the average

wage in Australia right now is around 70, $90,000 a year. Now,

let's say you're in the lower end because they're probably going to go first. $70,000. That

boss is going to spend $20,000 on an AI robot And

he's going to save 50 grand a year. And guess what else he now doesn't have

to worry about? He doesn't have to worry about your super, doesn't have

to worry about you calling in sick, doesn't have to worry about you staying

home looking after the kids, doesn't have to pay you

penalty rates for working on the freaking weekend, doesn't

have to pay you penalty rates because you worked a night shift, doesn't have

to... Can you just... I'm just thinking right now about

the unions. The unions in Australia, who have

a monopoly on particularly the construction industry,

can you imagine? I guarantee you now they're going to have to start putting into their

contracts that construction bosses,

or let's say the developers, can't have AI

robots. Because they're going to put the AI robots in and

all those unionized perks that they've been trying

to push through over the decades, and even one I just saw

the other day where you can be now the stop-go person. Did

you see this on TV? The stop-go person, right?

Working on construction sites or the person who's doing

the roadworks. Guess how much you

have to pay for one of those guys now. over $200,000. Are

you freaking serious? That's ridiculous. And

guess how long it took for them? Now, you would actually say to me, yeah, but Matt, they

must have had to have done probably three years of a degree and

on-site training. Three years of on-site training

to be able to demand or

be entitled to $200,000 a year plus

job. No. Are you ready? It was one day

training. No degree. So

all you suckers who are out there doing degrees and collecting up

over $100,000 of debt, what are you thinking? You don't even

have to do that anymore. You can just go do one day's training and

go and work a stop and go sign. And you could! You're earning

probably twice as much as what you would be earning if you came out of

uni with your $100,000 plus debt, and you're probably going to earn now

even under $100,000, right? Totally messed

up. Now, I completely disagree with that. I don't think

that the job of the stopgo person warrants that type of money, but

that's what they're getting paid now. And so this is

why construction costs more. And I know I'm digressing here, but this is,

I'm just trying to explain to you

the impact now that the AI robot is

going to have on the world where right now you're getting these high

paid, just average jobs. Okay.

Now I'm not, I'm not down anyone who's doing the stop go. It would be as

boring as fuck though. And you know, when you drive past and

you think, fuck that'd be But anyway, you need them for now, right? But

soon you're not going to need them. They're going to have a robot there or

some automated system that just turns the sign.

And so those types of jobs are going to be

at risk. And then you think about all the construction type

jobs. I hope that

it will at least bring down the cost of property, because right now everyone's freaking

out that you can't even get into properties right now. The reason

why property costs so much money, it's

not so much because of the building materials per se. It's

regulation from governments, but more than that, it's

the cost of wages. The

problem with The unions, they're not necessarily working

on just your houses, your everyday residential

house. They're working in major construction sites for building hospitals,

and bridges, and these types of things. But they're also in cahoots with

the government. And because the government's not paying, using

their own money, they're using your money, which means it doesn't really

matter, and my money, they just

don't even care. So they'll just pay whatever the unions are demanding that

they get paid. But ultimately, this could be

in jeopardy because of the AI robot coming in. And I hope

that if it does go that way, that the cost of delivering

those goods, meaning the houses and the roads

and the bridges and whatever, actually drops down and we get better bang

for buck. If it's going to happen, I hope we get a reduction. Yeah. That's

what I hope. But this is why I would be absolutely shit

scared if I was you in those types of

roles. But it's even more than that. I've just talked about the robots. What

about chat GPT? Okay. That

is new. And I say new, like recently new, but

it's replacing copywriters, digital designers,

graphic designers. There's just so many things. Story

writers, letter writers, email

writers, whatever it is. There's just so many things that

it impacts and roles. And that's another reason why

I would be scared. But let me tell you about just on

a practical level about how AI has

changed what I'm doing in my role right now as being

self-employed and selling products all over the world. One of the things I

was doing uh recently yeah which

was like a few short weeks ago was i do a

lot in social media and i've been experimenting with social media

and and doing reels and and posts and youtube videos for

a number of years now if you want to go right back it

was Geez, is even before, my most recent

endeavor was WRX Colt because I have

a WRX STI collection. One

of the benefits of having a successful business is a

car collection. And so I wanted to document this car

collection, and I was using all

social media platforms, particularly YouTube. And one

of the things I wanted, though, was captions, or

subtitles. Some people call them subtitles, but let's say captions, right?

All the writing that's down the bottom of the screen, so you can watch a video in

silent mode, but know what the person is saying. Now,

to actually do that, only a few short months

ago, I would have to send that video. First

of all, I have to sign up with a company who does captions, email,

upload the video, which took forever, send the video

over to someone in the Philippines, generally is

where they were located, then have to wait about 48 hours

for the video to come back, and then all the captions would be

filled in on the video. But then I had to

go back and watch the video because it

was full of mistakes. Okay. Because the language barrier

probably, and maybe the way I said words wasn't clear enough.

And so it would be written down as something that it wasn't. And so

I'd have to rewatch the video and then you'd have to timestamp the video of

at this particular time, this particular word should be this. And

at this time, this should be this. So this is like so much time. This

would happen over days. Okay. Now,

Fast forward to today, and

I now use, now this is for my short form videos, but

you get the idea, is an app called

Captions. There's a range of different apps you

can get for this type of thing. I literally, these days,

I upload the video into the app, which takes

about, oh, three seconds. I

then press one button and

wham! all of the captions are done. And

I'm like, what the? This is incredible. And it

can do it in a way that a human being couldn't do it, right?

And you can choose the different fonts, just all in a matter of

seconds. And you completely edit this whole video. I

would say you could literally do the whole thing in like under five minutes. So

you've gone from days of work, this is the power now of

efficiency, days of work to now minutes.

Absolutely insane. There's one other

tool that I've been using lately too because that's just on captions.

I've also been using another software called

Haygen and this company actually

has videos and oh my goodness, you've

got to be so careful with this stuff because you can actually upload, this

is the way it works. You take some footage of yourself talking,

upload it into the software and then in

about minutes again, you can type in

what you want yourself to say, okay? wait

about five minutes and then it produces a whole new video with

you in it with your lips moving to the new text

and it looks freaking real. So

this is totally incredible. And the

thing is, it's actually getting better. There's a couple of little bits of imperfections, but

overall, just totally insane. If you actually go onto my

community right now, and you can find the link in

the bio or in the description somewhere, come and join the community. I'd

love to see you there. But I actually use AI

images in my actual community. And

all I did, I actually used for this one, I used Shutterstock. And

I used to use Shutterstock for conventional B-roll

type photos or video. Now

they've got an AI function. You can type into this

tool what you actually want in the image and

within seconds it's giving you multiple images. You

can just choose one or you can refresh it and it gives you

some more options. These images I really want

you to go into my community and have a look. They

are totally incredible. They are literally like Picasso, like

Michelangelo pictures. You can't even imagine the

types of things that these things can come up with. It's insane. I

remember as I was actually producing these images, just

thinking, wow, there's gonna be so many

people, and I'm not laughing really, but

there's just gonna be so many people that are now in danger of losing their job, because this

tool just replaces all these people that

would have taken like weeks and months to produce this

type of work. So it is very, very scary

for those types of people. Now, the downside, I've

just talked about the video with my talking lips, The

downside with this technology that I've seen practically

right now is people who are producing scams. And

you know that I'm very much into crypto, very much

into Bitcoin. There's a guy called Michael Saylor who's

like the god of Bitcoin. And so people look up

to this guy for information and wisdom about Bitcoin.

And I saw just recently on YouTube, they had this video

of him sitting in a studio, where he actually was,

there is a real video of him sitting in the studio. And they've ripped

that video. And they've made Michael

Saylor in the video just start talking in different,

using his voice, because you can actually now use AI to capture someone's

voice and recreate it. But in the video, he's talking

and he's saying, hey, if you just send us $10, we'll

give you back $20, which is, of course, the oldest

trick in the book of scams. You send me $100, I'll send you back $200. And

the sad thing is, people actually fall for that shit. Like,

hello? Right? If it sounds too good to be true, it

is. And that's exactly what happens. But in this video, it's someone

of stature in the community talking about sending

this money to give back more money. And it has a QR code on there. And

now, for me, I know Michael Saylor. I'm familiar

with his voice and what he would say. And he definitely never

asked people for money, never asked people for crypto. But this is what,

unfortunately, some bad eggs in our

society are now doing is scamming people out of money. There

was also another video I saw the other day. This is off

business for a second, but this is the power of AI. And

it was of a school principal in America. And

he had been recorded, apparently, saying some racist

things about the students that went to that school. And

the news media just went straight after him.

Oh, we've heard you on this recording, and you said all

these racist things. What have you got to say for yourself? And he was like, oh, fuck, I don't know.

He just ran to the hills, basically. Now, the

FBI got involved over a months and months investigation, and

it turned out that the the

recording wasn't actually him. It was an AI

version of him. But someone has to produce the AI. And

guess who it was? It turned out it was actually the gym teacher of

the school who was being investigated for embezzling

school funds. So to get back at the principal and take the

attention away from him, he made up this AI

version of the principal saying racist things. And

then ultimately, the gym guy got in trouble. But this guy's reputation was now completely

ruined. And this is, again, another

bad thing that's going to... These bad situations are going to

happen in society. So

I think what's going to happen now is there's going to have to be new

laws around AI that'll be put in place. I

was talking to an eight-figure friend

of mine who was talking about that eventually on

Instagram and all this sort of social media videos, it'll

have to say human, like human verified, because

otherwise the content is going to be so real that

you won't be able to tell what's AI created

and what's human created. So it'd have to be like, it's like a timestamp,

like this is real and this, you know, AI thing is not real.

Just so that you know, as a human, like what

are you looking at, right? And I think that's quite interesting

too because right now, if you're listening to this video, If

you're listening and watching this video, then you know that myself,

I'm trying to build a personal brand. All

this content that I put out is in turn to build up my

credibility and authority in

the space of Amazon and e-commerce and business.

into the future, we think that personal brand

is going to be the most important thing in this world.

Because you're going to have so many AI characters,

let's call them characters, in the community. And

I guarantee you, there'll be people that will follow them like they're a

real person and look up to these AI video

images, which are created by somebody else. It's

like a character. Some

people are fans of, let's say, Darth Vader. It's a character. But

imagine you're just changing the character and making it an AI version

of a human. So it looks real. You think it's a person, but

it's not. But humans' desires

will gravitate to these AI versions. And

next thing you know, they'll have a cult following. But I think there's going to be a

place in the market where actually, you know what, people are

going to say, I don't actually really want to follow the AI version. I

want to be associated with a human being, someone who

actually is of flesh and blood just like me, who goes through the same emotions

just like me, who's relatable just like me. And that's where

personal brand, not just for myself, but for other people out there, I

think it's going to become so powerful into the future with

creating attention. And of course, the reason, you know, why do I

try and get attention? Well, ultimately it's about serving people, serving

people in my community. As I've mentioned before, you can come and join my community

by clicking one of the links or in this description. come in and see

what I do and what I talk about. Ultimately, what I do actually talk about

is for people who want to get out of the nine-to-five matrix. So

perhaps you want to get into Amazon or e-commerce and start building

a business Maybe on the side, or maybe it's not

on the side, maybe it's just straight away. And ultimately, build

up to something that is financial freedom. Just like I've done, going from over

a million dollars in debt, driving Uber on the weekend, selling

cardboard boxes out of the back of my shed, to now having done

over $45 million in sales. If that sounds like you, come and

join the group. Check it out. So coming

back to AI, I think it's super, super scary. It's

something that you need to embrace though, because one of

the things, where's the positives of this? We've talked

about a lot of negatives, is that I've

seen jobs right now, it's like the new jobs, right? So manufacturing

and warehousing, they're gone. But the new jobs, and

I just saw this literally two days ago, it was on

social media, it was someone literally requesting for someone to

be hey, I'm looking for an

AI expert, right? Because what

you're finding, you've got all these AI tools out there, which yes, particularly

the ones I'm talking about like ChatGPT, for example, amongst other

things, Caption, Haygen. But you've got to actually know how

to use those tools. And so there's a lot of bosses out

there who have got jobs for people who know how

to use the AI tools. So that there is going to be something

to think about in the future. You could become an

AI expert. How do you become an AI expert? Because I don't think

you can go to uni now, and I wouldn't even recommend you do, to

go and learn about AI. It's literally get the

software. Most of these programs have a free version. So

go and just start using them. Start with the very basics of

ChatGPT. If you don't know how to get ChatGPT, go to Google and

just type in ChatGPT and just start experimenting

with it. Type in different things and see

what it produces. Maybe go to Shutterstock if you can and

get the free version. and start experimenting with

creating images. Go to Haygen, start creating videos.

It's got step-by-step guides there. And I think those types

of, if you come to the party with that type of experience, you're going

to be ahead of probably 99% of

people in the world. So guys, I've talked about all

the, a lot of the pros and cons of AI into

the future from a societal level, right down to

replacing jobs and, and the things that I've done. But

how does this relate now to Amazon and e-commerce? Well,

just on a practical level, the

AI tools are now being integrated into

other pieces of software. There's a piece of software out there called Zonguru,

and it helps optimizing and finding products

for your Amazon listings. And

what they've now done is they've integrated AI technology to

help you. So you don't even have to be an expert in AI. The

tool of AI is just integrated into the software now.

And this is now taking things to the next level to help you

on your Amazon journey find the best products, get

the best descriptions made, get the best bullet points down

so you can ultimately make more money by selling more

products. And that is a real life practical example. But

also too, let's say you want to come up with your own amazing images

rather than outsourcing and getting somebody else to create the

images which might take days and weeks, you can

now do this yourself using perhaps

something like ChatGPT or even Shutterstock, which I

just mentioned. Using Shutterstock to create just incredible unique

images to help with your Amazon listing.

Or maybe it's even you want to create amazing images

and video content for Facebook ads. Maybe you've

got your own e-commerce business and you just want to get some Facebook ads

that are just completely unique. and look incredible and

you can turn them over really quickly so you can test and trial them

to find out if they're going to succeed to drive traffic to your e-commerce

business. And then hopefully that will just help optimize things,

make it more efficient so you can ultimately make more money. Thanks

for tuning into Amazon Ecom Secrets. If you

enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcasts and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks