If your agency is asking you what your ROAS goal should be, you have the wrong agency. What I mean by that is ROAS is a fairly poor way of measuring the campaign success. It doesn't tell you if it's brand traffic, non brand, cold, warm, new, repeat, referral, omni channel. It doesn't tell you anything but that I spent money and something happened. Which seems like a good idea, but it's not the way to measure. Growth. You need to understand your customer cost. How much is acquired a new customer? How much do they spend with you every 12 months? How often do they repeat? What is the average order value? what is the attrition rate of those people? Do they leave after a certain amount of time? Are you on a subscription service? Those are the questions that you should be going through or at least identifying first before hiring an agency. We've actually developed this calculator to help you do exactly that. Now it's not going to get us 100 percent of the way there, but it's going to allow us to have a much more educated conversation about your specific needs and strategy. So please test the calculator, see if it works for you. See if you can identify something that might be a little bit closer to your goals and maybe even compare that against your own Google ads account and say. Are my goals in line? Are my campaigns working towards the goals my specific unique business needs? So go ahead. Give it a try.