So if we had a client that was just using a website forms going into the backend of WordPress or something like that, they don't get a ton of leads When you recommend that they move, tell 'em to get into HubSpot or something like that for the first time. Yeah. HubSpot is the most expense. But it works the absolute best. In my opinion. Salesforce is so clunky and overcharging, entreport, everything else just. Works pretty good. But Hub about be like, hey, the first click the middle, click the last click, and then the automation that you set up is either like, Hey, this isn't going to work. Or as soon as you set it up, it says, yeah, this will work perfectly. I mean, it's just so simple and quality and it integrates with everything. Call, track metrics, Google Ads, Facebook, it does so well. if you wanna spend like $500 extra, kind of like a month sometimes, but have something that will never break and everyone can. It's highly recommended. So much so that we say, Hey, if we're spending five grand a month, let's spend four grand a month to get HubSpot. Like, I would actually decrease their monthly ad spend to pay for the serum tool. I think it's that important. It's a non-starter for me not to have that type of level of access unless they're like, our brand advocates, I don't look inside of their because they, have signaled to us multiple times. Everything's good. Just gimme more leads and like the cost for leads gotta go up. They're like, that's okay. Just gimme more. Okay, cool. So if we have that kind of level of relationship. no, that helps a lot. Thanks. if client has limited budget the competitive industry, will you still go with broad automation strategy? Absolutely. I still think broad automation is good. The way to fix a broad automation strategy though is to have your form be the line in the sand. The reason why worked so well on Broad is because there is no possible way for you to fill out this form at low quality. What does that mean? You could look for a steel building, metal building, RV carport. Doesn't matter to me. No matter how you get to the site, if you'll fill out this, that's quality. What is your first name? Your last. Name, your company name I'll do the requires first name, last name. What city are you in? What is that state? What's your phone number? What's your email? What city do you want the building in? What's the width of the building? The height, length of the building? What's the height of the building that you want? How did you hear about us? That's required. If this comes through and it's bad, then company will never work. But if they're coming through and filling this stuff out, it has to work. It's a clear line in the sand. So you can broad, but don't do broad and just first name email. If you use broad, make the hurdle to jump over be your form. Your form is what is going to dictate. If someone's gonna take the time to fill out 10 required fields, well, they're like, yeah, I think I'm about getting RV carport. Cool. Do you know the length, height and width you're looking for? No. All right. Contact us when you do. That's what we basically, I need a 30 foot by, 20 foot by 10 foot. I'm the person you need to speak to. We could build that. And then John Moran, how I selfishly use this is, Hey, we had a lead there in Yavapai County and they're in Prescott looking for a 30 by 20 by 10, and they give their first name, last name, email, phone number, and they're in the Prescott Valley, and they want you to call them at tomorrow at six. You have bad leads. Really? That's a bad lead. that's kind of how I've been able to protect myself without being able to track conversions. I just set myself up for the, best possible case scenario I could think of. Cool. Client pays for HubSpot. They get reps that are all right with helping with this stuff. They're really good. I've called husband, I'm like, this is broken. They're like, oh, because of a, B and c. I'm like, thank you. Even their chat line, it was just like, lemme take a look. I fixed it. Like they're fantastic. I love them so much. Yeah, it's pretty cool stuff. That's pretty much everything I had. I know this goes to two, but anything else anybody just wanna talk about? I just wanted to drive that point home, that just lead generation is not Google Ads lead generation is lead quality sales activity and the feedback of what is working and then you go make optimizations. Do you fully rely on UTMs instead of CRMs for attribution? Even if it's a high cost service, I'm worried it drops off with YouTube remarketing if the client needs to be sold more on the service. What's funny, Caden, is HubSpot will actually tell you what the first click is. I'll tell you the first, it says original source one, two, and three, which is the first three clicks that I can track off UTMs. It's losing about 10 to 20% for sure. It'll lose about 10 to 20%. That's the bad part, is you will absolutely lose conversions. Now what we have to look at is. What's the c p A of those leads? I don't care. Cuz I'm gonna pay a hundred dollars a click or $10 a click. I need to know what's the quality of them and then I will bid it accordingly if we're gonna lose attribution. HubSpot is the least worrisome for me about attribution. And the reason why I also like HubSpot a lot is because this integration here, for example, When you sync HubSpot to Google, it produces this on its own, it hops into your Google ads and drops that. That's the U T F parameters at HubSpot. Creative create created, so it has HSA keyword match types, target IDs networks, creative ad group IDs. It tracks as much as it possible you can from any click at any point in time. It gives you last three. So it does pretty good. And if that user comes back and uses the same email address, it'll string along a user that was 19 months old and go Bing. And what's funny is a lot of times what you'll see inside of HubSpots is it does really good tracking. I will actually show activity before they fill out the form. So what's nice about this, for example. I don't know if I'm gonna find one. I'm not counting on it. I'm hoping I can just get lucky on the first example. We'll see what happens. But this is what I like about HubSpot is because it is actually fairly good at tracking attribution, It's better than Google. Lemme just tell you that recently, which is pretty scary. they did metal building. They clicked on February 8th at eight 15 they did metal building. They clicked again at eight 16. They went to metal building projects, near projects, Roth project. They came back two days later at 7 45 and typed in steel building. They came back five minutes later, typed in steel building, and then, They submitted a form, not, Hey, it started here. I can see all the activity that they did before they filled out a form. So what's nice about this is it's tracking multi-touch attribution and it's tracking multiple clicks. And then I can say it's like, Hey, how do we generate the lead? Well, they came here On this date. I can see time lag in real time in HubSpot, even before they contact us. It's better than Google Ads. Is that tracking? Only Google. The Google platforms or can you see that activity inside Facebook or any other socials if there's other ads running? Yep, you can see it. The problem I'm the only one that went through this layer of knowledge that all of our Housebot clients don't have Facebook even either a hooked up or running, but it will. For sure. Okay, cool. Yeah, cuz it tracks your ip it tracks your IP address, it tracks everything. they have a scary amount of information on these users on the backend which is really cool. I like it a lot, but that's what's cool is I can see the conversion path slow, like nor Beam even before they contact us. just on that too, that tracking template that you just showed in that previous example, John mm-hmm. Uhto showed us yesterday all YouTube campaigns. There's no way to put that tracking template, but you can find it at the account settings and put the tracking template in for YouTube campaign. Yeah. are you using add specific So like when you're building the YouTube ad itself, you putting in the URL template in the. when we were speaking about that yesterday, we said you can actually put the u t M directly in the ad. But because every other campaign has that tracking template field, YouTube campaigns don't. But if you go into the settings at the account level, you'll see the tracking template field. You can actually add it in there. me, brought it up yesterday. It's good little friend, actually. You remember uh, Cecilia used to be called Parallel. Yeah. Yeah. It used to call it parallel tracking. It's like, all right, fine. We're just gonna send this along with that visitor. So you're gonna get pinged twice. This one's gonna count. Yeah, it's stupid. I don't know why they did this that way. But yeah, it's, really wonky. I usually just stick to UTMs right in the ad itself. Just cuz I'm lazy. Let's just speak to this is probably, that's a much better way to.