1 00:00:00,100 --> 00:00:04,030 Gift Biz Unwrapped Guest episode 414. 2 00:00:04,750 --> 00:00:06,150 Customers like to see the founder. 3 00:00:06,150 --> 00:00:08,270 They like to see the face behind the brand. 4 00:00:09,270 --> 00:00:10,790 Attention, gifters, 5 00:00:10,860 --> 00:00:14,950 bakers, crafters and makers pursuing your dream can be fun. 6 00:00:14,950 --> 00:00:18,590 Whether you have an established business or looking to start one 7 00:00:18,590 --> 00:00:21,310 now you are in the right place. 8 00:00:21,580 --> 00:00:24,030 This is Gift Biz Unwrapped, 9 00:00:24,030 --> 00:00:27,710 helping you turn your skill into a flourishing business. 10 00:00:28,020 --> 00:00:31,590 Join us for an episode packed full of invaluable guidance, 11 00:00:32,190 --> 00:00:35,670 resources and the support you need to grow your gift biz. 12 00:00:35,860 --> 00:00:39,550 Here is your host Gift Biz Gal Sue Moon Height. 13 00:00:40,760 --> 00:00:41,310 Hi there, 14 00:00:41,420 --> 00:00:42,110 it's Sue. 15 00:00:42,250 --> 00:00:43,230 And as always, 16 00:00:43,410 --> 00:00:46,550 I'm thrilled and honored that you've chosen to spend time with 17 00:00:46,550 --> 00:00:47,270 me here today. 18 00:00:47,710 --> 00:00:52,350 We've covered so many facets of a handmade product business over 19 00:00:52,350 --> 00:00:55,230 the course of the years and today is no exception. 20 00:00:55,830 --> 00:00:59,670 We've talked about how to start and grow your business stories 21 00:00:59,670 --> 00:01:02,030 from many of you who have done just that. 22 00:01:02,690 --> 00:01:05,710 How to choose and use social media sites, 23 00:01:06,070 --> 00:01:07,350 build your website. 24 00:01:07,880 --> 00:01:08,550 Oh my gosh, 25 00:01:08,590 --> 00:01:12,110 there is just so much information here for you, 26 00:01:12,490 --> 00:01:15,430 but not necessarily at your fingertips. 27 00:01:16,280 --> 00:01:20,310 So I've made a tool for you that categorizes by topic 28 00:01:20,450 --> 00:01:22,390 the episodes of this podcast, 29 00:01:23,210 --> 00:01:27,190 but only the ones that stay relevant over time because yes, 30 00:01:27,230 --> 00:01:28,190 let's face it, 31 00:01:28,190 --> 00:01:31,830 there are past shows that just don't work anymore for us 32 00:01:31,830 --> 00:01:34,590 today. The world is changing so fast, 33 00:01:34,590 --> 00:01:38,790 right? You can use this tool to zero in on whatever 34 00:01:38,790 --> 00:01:40,390 topic you need at the moment. 35 00:01:41,240 --> 00:01:44,710 Do you wanna hear from others in your specific industry? 36 00:01:45,330 --> 00:01:49,270 How about details on Pinterest or setting up an email strategy? 37 00:01:50,090 --> 00:01:54,030 You can now easily find the right episodes and create your 38 00:01:54,390 --> 00:01:55,510 priority listening roster. 39 00:01:56,590 --> 00:01:59,430 Consider this your Gift Biz resource center at a glance. 40 00:01:59,860 --> 00:02:03,870 It's a Google Sheet best viewable on your computer versus your 41 00:02:03,870 --> 00:02:06,870 phone. Make sure to look on the bottom where there are 42 00:02:06,870 --> 00:02:09,870 five separate sections for easy topic reference, 43 00:02:10,380 --> 00:02:12,230 kind of like chapters of a book. 44 00:02:12,600 --> 00:02:15,430 It makes finding the shows to help you with what you're 45 00:02:15,430 --> 00:02:16,390 working on right now. 46 00:02:16,840 --> 00:02:17,990 So much easier. 47 00:02:18,560 --> 00:02:20,230 To access this free resource, 48 00:02:20,600 --> 00:02:25,430 go to gift biz unwrapped.com/topics. 49 00:02:25,950 --> 00:02:29,630 Today I'm bringing back a past guest to address a topic 50 00:02:29,630 --> 00:02:30,830 that deserves more attention. 51 00:02:31,240 --> 00:02:36,470 Because understanding and utilizing this strategy can help you more easily 52 00:02:36,470 --> 00:02:41,230 create customer communications and add depth and variety to the messages 53 00:02:41,230 --> 00:02:41,870 you send out. 54 00:02:42,260 --> 00:02:45,910 This applies to all touchpoints from social posts, 55 00:02:46,070 --> 00:02:46,990 email content, 56 00:02:47,570 --> 00:02:49,750 and what you include on your website. 57 00:02:50,460 --> 00:02:55,270 What I'm talking about is user generated content and Lauren has 58 00:02:55,270 --> 00:02:58,430 niched down her business to focus solely on this. 59 00:02:59,540 --> 00:03:00,250 To be honest, 60 00:03:00,400 --> 00:03:03,850 I entered into this conversation with the idea that what we 61 00:03:03,850 --> 00:03:07,210 were talking about was one thing and Lauren expanded on it 62 00:03:07,220 --> 00:03:11,250 by defining user-generated content in a much broader way. 63 00:03:11,740 --> 00:03:14,410 So you're going to hear both what I expected to cover 64 00:03:14,950 --> 00:03:15,730 and more. 65 00:03:16,290 --> 00:03:20,850 We'll start by sharing this new updated definition of user generated 66 00:03:20,850 --> 00:03:24,770 content and then dive into the specifics and applications you can 67 00:03:24,770 --> 00:03:27,090 use and apply to your handmade business. 68 00:03:32,330 --> 00:03:36,850 Today I'm really excited to bring back Lauren Schwartz of the 69 00:03:36,850 --> 00:03:38,330 Loft 3 25. 70 00:03:38,530 --> 00:03:43,130 She is a thought leader in producing profitable creative strategies for 71 00:03:43,190 --> 00:03:45,090 e-commerce brands and a design professional. 72 00:03:45,090 --> 00:03:47,850 With over 15 years of experience within the digital space, 73 00:03:48,280 --> 00:03:52,450 Lauren's passion lies in generating top performing ad creatives. 74 00:03:52,650 --> 00:03:56,570 She's personally led the creative strategy for top brands such as 75 00:03:56,640 --> 00:03:57,530 Love Wellness, 76 00:03:57,760 --> 00:03:59,650 needed Kate Farms, 77 00:03:59,650 --> 00:04:02,210 an auto brush when not working with clients. 78 00:04:02,210 --> 00:04:07,450 Lauren teaches others her profitable creative methodology focusing on direct to 79 00:04:07,570 --> 00:04:08,530 consumer advertising, 80 00:04:09,010 --> 00:04:10,050 Facebook, Instagram, 81 00:04:10,190 --> 00:04:11,250 and TikTok. 82 00:04:11,550 --> 00:04:15,530 She also spreads her knowledge as an ad world conference speaker, 83 00:04:15,530 --> 00:04:17,890 which she's been doing for the last three years. 84 00:04:18,120 --> 00:04:20,570 Lauren, welcome to the Gift Biz Unrepped podcast. 85 00:04:20,610 --> 00:04:23,730 Again, Thank you for having me again, 86 00:04:23,730 --> 00:04:28,290 Sue, I'm really excited to have you here and I'd love 87 00:04:28,290 --> 00:04:31,170 to kick it off with an update of what's been going 88 00:04:31,170 --> 00:04:33,370 on since January of 21 for you. 89 00:04:33,560 --> 00:04:34,570 Yeah, a lot. 90 00:04:35,120 --> 00:04:36,570 It's just been busy. 91 00:04:36,880 --> 00:04:38,890 I kind of restructured my business a little bit, 92 00:04:39,210 --> 00:04:42,330 really focusing on user generated content, 93 00:04:42,330 --> 00:04:43,570 content creation, 94 00:04:43,580 --> 00:04:48,170 working a lot with brands for TikTok and really just helping 95 00:04:48,170 --> 00:04:52,250 them figure out a better strategy on how they could actually 96 00:04:52,300 --> 00:04:56,130 utilize content creators for their paid advertising. 97 00:04:56,180 --> 00:04:59,050 So we still work with brands doing ads, 98 00:04:59,050 --> 00:05:01,210 utilizing their existing creatives, 99 00:05:01,270 --> 00:05:05,650 but we really did a focus on user-generated content really heavily 100 00:05:05,680 --> 00:05:07,570 last year in 2022, 101 00:05:07,570 --> 00:05:08,610 just because again, 102 00:05:08,610 --> 00:05:11,410 TikTok has been such a huge uprising, 103 00:05:11,440 --> 00:05:11,890 I guess, 104 00:05:11,890 --> 00:05:13,210 within the paid space. 105 00:05:13,260 --> 00:05:15,650 So really started to focus heavily on that. 106 00:05:15,910 --> 00:05:16,490 Got it. 107 00:05:16,490 --> 00:05:17,250 And that's perfect. 108 00:05:17,250 --> 00:05:19,890 That's why you're the best guest I can have for this 109 00:05:19,890 --> 00:05:24,890 topic because I feel like we've talked about user-generated content over 110 00:05:24,910 --> 00:05:26,050 the course of time, 111 00:05:26,050 --> 00:05:28,170 but it's always been added to a list, 112 00:05:28,170 --> 00:05:31,170 like different types of content you can use for social media 113 00:05:31,170 --> 00:05:31,970 posts, you know, 114 00:05:31,970 --> 00:05:33,730 so it gets talked about a little bit, 115 00:05:33,730 --> 00:05:37,010 but not really diving in like I want to today. 116 00:05:37,010 --> 00:05:39,210 Right? So this whole show, 117 00:05:39,270 --> 00:05:43,330 all I wanna talk about really is user-generated content because I 118 00:05:43,330 --> 00:05:47,210 feel like it's really been under-utilized and it's a huge opportunity 119 00:05:47,210 --> 00:05:48,050 for everybody. 120 00:05:48,280 --> 00:05:49,930 Yeah. So with that, 121 00:05:49,930 --> 00:05:52,650 let's kick it off so that everyone's on the same page 122 00:05:52,650 --> 00:05:56,610 here. What is user-generated content and its value? 123 00:05:57,050 --> 00:05:59,480 There's different forms of user-generated content. 124 00:05:59,590 --> 00:06:05,280 I mean essentially the term user-generated content is someone an individual, 125 00:06:05,280 --> 00:06:09,600 either someone who's purchasing your product will give a review or 126 00:06:09,600 --> 00:06:13,920 testimonial and talk about the product that they have that they've 127 00:06:13,920 --> 00:06:14,720 either purchased from you. 128 00:06:15,090 --> 00:06:17,680 There's also influencer content, 129 00:06:17,840 --> 00:06:21,760 which I think gets a little confused with user generated content. 130 00:06:21,820 --> 00:06:23,360 And then there's content creation. 131 00:06:23,930 --> 00:06:27,120 So there's so many different definitions of it, 132 00:06:27,120 --> 00:06:30,600 but essentially what it is is someone just really shooting content 133 00:06:30,730 --> 00:06:31,520 on their phone, 134 00:06:31,520 --> 00:06:32,680 talking about a product, 135 00:06:32,850 --> 00:06:34,960 sharing it with their audience, 136 00:06:35,220 --> 00:06:38,920 and really making it look as native to the platform as 137 00:06:39,200 --> 00:06:41,520 possible. So that's what content creation, 138 00:06:41,520 --> 00:06:43,280 user generated content is. 139 00:06:43,280 --> 00:06:46,920 Again, it's changed in so many different formats with how it's 140 00:06:46,920 --> 00:06:48,600 being talked about and utilized. 141 00:06:48,600 --> 00:06:53,480 Influencer content is more of a brand sending a product to 142 00:06:53,480 --> 00:06:58,560 an influencer where they are essentially sharing it with their own 143 00:06:58,920 --> 00:07:00,800 audience. They're shooting it in their aesthetic, 144 00:07:00,900 --> 00:07:02,960 the way that they wanna talk about the product, 145 00:07:03,060 --> 00:07:05,520 not necessarily brand focus. 146 00:07:05,980 --> 00:07:09,840 And then content creation again is still user-generated content, 147 00:07:09,860 --> 00:07:12,160 but you're essentially paying actors, 148 00:07:12,450 --> 00:07:18,280 content creators to shoot the product aesthetically so that it's pleasing 149 00:07:18,280 --> 00:07:20,440 to the audience so that it can be run in an 150 00:07:20,440 --> 00:07:21,640 ad run in organic. 151 00:07:21,810 --> 00:07:22,360 So again, 152 00:07:22,360 --> 00:07:24,360 there's different definitions of it, 153 00:07:24,360 --> 00:07:26,520 but essentially that's what it is. 154 00:07:26,790 --> 00:07:30,320 Okay. I'm glad we started there because when we have brought 155 00:07:30,320 --> 00:07:31,720 this up on the show before, 156 00:07:32,100 --> 00:07:37,240 user-generated content has always meant content coming from somebody who is 157 00:07:37,520 --> 00:07:38,440 using your product, 158 00:07:39,000 --> 00:07:43,080 Right? And what I'm understanding from you is that's a subset 159 00:07:43,290 --> 00:07:43,800 of it. 160 00:07:43,970 --> 00:07:45,840 So it could be coming from a customer, 161 00:07:45,960 --> 00:07:49,120 Right? It could be coming from an influencer, 162 00:07:49,120 --> 00:07:50,680 either micro or macro, 163 00:07:50,700 --> 00:07:51,200 you know, 164 00:07:51,200 --> 00:07:54,520 cuz there's both that we talk about these days or it 165 00:07:54,520 --> 00:07:57,240 could be content that you're creating yourself, 166 00:07:57,240 --> 00:07:59,080 it's still user-generated content, 167 00:07:59,080 --> 00:08:02,200 right? So it's all three of them together Basically. 168 00:08:02,200 --> 00:08:03,160 Yeah, Basically. 169 00:08:03,160 --> 00:08:04,400 Yeah. Okay. 170 00:08:04,400 --> 00:08:07,040 So that's really good because now we're all grounded. 171 00:08:07,040 --> 00:08:11,000 I needed to be re-grounded what this was Still Or what 172 00:08:11,000 --> 00:08:12,080 we were gonna be talking about. 173 00:08:12,210 --> 00:08:15,320 So how do we approach all three of these are, 174 00:08:15,320 --> 00:08:17,040 should we be using all of them, 175 00:08:17,430 --> 00:08:18,800 a portion of them? 176 00:08:18,800 --> 00:08:22,600 Like get us started if we're not really understanding what this 177 00:08:22,600 --> 00:08:26,200 could all mean in application to us as product-based businesses? 178 00:08:26,470 --> 00:08:28,080 Yeah, so again, 179 00:08:28,110 --> 00:08:32,000 I would say obviously influencer content that's gonna be a lot 180 00:08:32,000 --> 00:08:33,000 more expensive. 181 00:08:33,430 --> 00:08:37,400 I would say influencer content is more focused around brands who 182 00:08:37,400 --> 00:08:38,760 have larger budgets. 183 00:08:38,770 --> 00:08:42,560 So I would say in terms of a handmade business or 184 00:08:42,560 --> 00:08:43,520 product-based business, 185 00:08:43,520 --> 00:08:46,320 I probably wouldn't go the influencer content route. 186 00:08:46,340 --> 00:08:48,720 I'd probably stick more to the content creation, 187 00:08:48,980 --> 00:08:50,120 user-generated content. 188 00:08:50,670 --> 00:08:52,600 I think with the user-generated content, 189 00:08:52,690 --> 00:08:54,760 if you're getting started again, 190 00:08:54,760 --> 00:08:58,080 it's always great to reach out to your customers, 191 00:08:58,300 --> 00:09:00,680 ask them if they would send you a video testimonial, 192 00:09:00,820 --> 00:09:01,960 how they like the product, 193 00:09:02,060 --> 00:09:03,440 how they're using the product, 194 00:09:03,760 --> 00:09:06,520 where they've put it in their home or how they've used 195 00:09:06,520 --> 00:09:10,160 it and reaching out to your audience is definitely great to 196 00:09:10,160 --> 00:09:10,960 do because again, 197 00:09:10,960 --> 00:09:13,520 like it's giving that welcoming sense of okay, 198 00:09:13,520 --> 00:09:14,840 well I wanna hear from you, 199 00:09:14,840 --> 00:09:16,120 I wanna know how you like the product. 200 00:09:16,420 --> 00:09:18,720 The only thing with that though is that a lot of 201 00:09:18,720 --> 00:09:21,880 times customers don't know how to shoot content. 202 00:09:22,100 --> 00:09:23,760 Unfortunately that's engaging. 203 00:09:24,020 --> 00:09:26,680 And so with that you get content back, 204 00:09:26,680 --> 00:09:29,480 but a lot of times it's either a 30 minute video 205 00:09:29,890 --> 00:09:32,680 or people are rambling or they don't really know how to 206 00:09:32,680 --> 00:09:33,240 shoot the product. 207 00:09:33,300 --> 00:09:36,240 And so it makes it really hard to kind of pull 208 00:09:36,240 --> 00:09:39,320 those snippets out for a brand to actually use. 209 00:09:39,530 --> 00:09:44,000 Whereas if you are paying a content creator to shoot content 210 00:09:44,000 --> 00:09:44,480 for you, 211 00:09:44,480 --> 00:09:45,920 that is specifically their job. 212 00:09:45,920 --> 00:09:47,680 Like they will receive the product, 213 00:09:47,870 --> 00:09:49,800 know how to shoot it so that again, 214 00:09:49,800 --> 00:09:50,880 it's very engaging. 215 00:09:50,880 --> 00:09:52,720 They know what kind of lighting to use, 216 00:09:52,720 --> 00:09:55,640 they know what kind of scripts they need to say in 217 00:09:55,640 --> 00:09:59,200 order to make your product sound very enticing and exciting. 218 00:09:59,460 --> 00:10:02,160 But then they also make it look very native to the 219 00:10:02,440 --> 00:10:03,400 platform. So again, 220 00:10:03,400 --> 00:10:05,520 yes you paid that person to do it, 221 00:10:05,620 --> 00:10:09,040 but they've made the video in a way that looks like 222 00:10:09,040 --> 00:10:11,400 they just natively posted it to the platform. 223 00:10:11,530 --> 00:10:13,000 So as an audience member, 224 00:10:13,000 --> 00:10:13,720 if you see that, 225 00:10:13,720 --> 00:10:14,760 you look at it and you think, 226 00:10:14,960 --> 00:10:15,640 oh okay great, 227 00:10:15,640 --> 00:10:18,320 like this is someone who has purchased the product and they 228 00:10:18,320 --> 00:10:20,600 know like this is what the product's about basically. 229 00:10:20,730 --> 00:10:24,680 So you're using actors in your photos or videos really? 230 00:10:25,030 --> 00:10:26,200 Yeah, basically. 231 00:10:26,230 --> 00:10:30,080 I mean these content creators that have really come up within 232 00:10:30,080 --> 00:10:30,880 the last year, 233 00:10:30,910 --> 00:10:32,360 that is essentially their job. 234 00:10:32,360 --> 00:10:38,400 They are paid actors to basically shoot products and testimonials for 235 00:10:38,400 --> 00:10:41,360 these brands to make it look native to their platform so 236 00:10:41,360 --> 00:10:44,440 that they can share it organically or through paid media. 237 00:10:44,990 --> 00:10:46,920 Okay. That sounds awful expensive, 238 00:10:46,920 --> 00:10:51,520 Lauren. I'm just telling you what I know all of the 239 00:10:51,520 --> 00:10:52,400 listeners are thinking. 240 00:10:52,400 --> 00:10:56,440 Yeah, like what do you think for a small business of 241 00:10:56,440 --> 00:10:56,840 any level? 242 00:10:56,840 --> 00:10:59,480 Cuz we have people who are just starting and people who 243 00:10:59,480 --> 00:11:02,200 are well established with decades under their belt. 244 00:11:02,300 --> 00:11:04,880 But I don't think we often think of the value of 245 00:11:04,880 --> 00:11:06,120 paying. Yes, 246 00:11:06,120 --> 00:11:08,320 we pay for product shots that we're gonna put on our 247 00:11:08,320 --> 00:11:12,120 website, but we don't always think about paying for advertising and 248 00:11:12,120 --> 00:11:13,040 actors. Yeah. 249 00:11:13,040 --> 00:11:14,960 And content creation if you will. 250 00:11:15,890 --> 00:11:18,960 Is this a new thing that's coming and is it kind 251 00:11:18,960 --> 00:11:21,960 of going down to smaller brands or what are you seeing 252 00:11:21,960 --> 00:11:22,480 with that? 253 00:11:22,790 --> 00:11:26,960 Yeah, I think for smaller brands in particular, 254 00:11:27,030 --> 00:11:28,760 like it's scary to think about. 255 00:11:28,760 --> 00:11:29,400 It's just like, 256 00:11:29,400 --> 00:11:29,800 oh man, 257 00:11:29,800 --> 00:11:32,400 like another thing I have to do to get my business 258 00:11:32,400 --> 00:11:32,840 out there, 259 00:11:32,870 --> 00:11:34,480 I don't necessarily have the budget. 260 00:11:34,830 --> 00:11:38,920 I think the best thing a smaller brand can do is 261 00:11:39,450 --> 00:11:42,440 as an owner or a founder get in front of the 262 00:11:42,440 --> 00:11:45,240 camera and start talking about the product yourself. 263 00:11:45,590 --> 00:11:48,240 A lot of times customers like to see the founder, 264 00:11:48,240 --> 00:11:50,320 they like to see the face behind the brand. 265 00:11:50,420 --> 00:11:51,800 And so I always tell people, 266 00:11:51,800 --> 00:11:52,080 you know, 267 00:11:52,080 --> 00:11:53,360 like if you're just starting out, 268 00:11:53,360 --> 00:11:55,280 you as the owner should start. 269 00:11:55,330 --> 00:11:56,440 Because again, 270 00:11:56,440 --> 00:11:59,920 like they wanna see the raw content of how the product's 271 00:11:59,920 --> 00:12:03,840 made or what exactly what items you use to make it 272 00:12:03,840 --> 00:12:05,840 kind of like behind the scenes things. 273 00:12:05,980 --> 00:12:09,040 And a lot of people resonate with founder videos, 274 00:12:09,410 --> 00:12:13,440 so it's a cheap to get your product out there. 275 00:12:13,440 --> 00:12:13,960 You're a founder, 276 00:12:13,960 --> 00:12:15,960 you already know everything about the product, 277 00:12:15,960 --> 00:12:18,480 so you don't necessarily have to pay anyone to talk about 278 00:12:18,480 --> 00:12:22,440 it. And then I would say for using these content creators, 279 00:12:22,440 --> 00:12:26,000 there is a lot of content creators that you can use 280 00:12:26,000 --> 00:12:28,600 that don't necessarily charge you a lot. 281 00:12:28,600 --> 00:12:31,280 Sometimes they just wanna swap for free product. 282 00:12:31,540 --> 00:12:32,520 And so, 283 00:12:32,520 --> 00:12:34,200 and again you can kind of do a trade, 284 00:12:34,200 --> 00:12:38,080 I'll give you product if you send a video for me. 285 00:12:38,130 --> 00:12:40,440 So there's different ways that you can do this. 286 00:12:40,710 --> 00:12:44,200 I would say that I would invest in it if it's 287 00:12:44,200 --> 00:12:44,800 something that, 288 00:12:44,800 --> 00:12:45,080 you know, 289 00:12:45,080 --> 00:12:47,160 if you're already investing in product photography, 290 00:12:47,160 --> 00:12:48,040 product video, 291 00:12:48,390 --> 00:12:53,360 I would definitely set aside budget for content creation because the 292 00:12:53,360 --> 00:12:55,680 way that social media is going, 293 00:12:56,080 --> 00:12:58,120 Instagram videos are huge, 294 00:12:58,120 --> 00:12:59,440 it's video everywhere, 295 00:12:59,550 --> 00:13:00,440 TikTok video, 296 00:13:00,670 --> 00:13:01,800 it's shorts, 297 00:13:01,800 --> 00:13:02,640 YouTube shorts. 298 00:13:02,970 --> 00:13:06,680 So it's definitely a value that you will see if you 299 00:13:06,680 --> 00:13:09,320 put the time into it and invest the money in it. 300 00:13:09,490 --> 00:13:12,240 So I would definitely say it's something that branch should be 301 00:13:12,240 --> 00:13:16,320 doing Well and maybe you invest in a higher quality video 302 00:13:16,750 --> 00:13:19,920 that again looks very authentic and in line with your brand, 303 00:13:20,060 --> 00:13:23,160 but only placing them in certain places and something that you 304 00:13:23,160 --> 00:13:24,480 can use for years. 305 00:13:24,560 --> 00:13:27,640 Right. It's not every single time you make a new product 306 00:13:27,640 --> 00:13:31,160 necessarily. So if you create the content of that video to 307 00:13:31,160 --> 00:13:33,480 be something that's more evergreen, 308 00:13:33,910 --> 00:13:36,560 then that investment goes further for You. 309 00:13:36,570 --> 00:13:37,880 Exactly, yes. 310 00:13:38,100 --> 00:13:41,200 And so where would you advise someone to put those types 311 00:13:41,200 --> 00:13:41,720 of videos, 312 00:13:41,720 --> 00:13:45,640 the evergreen ones that you have paid a professional to do? 313 00:13:45,920 --> 00:13:47,760 Where would we place these videos? 314 00:13:48,430 --> 00:13:50,880 I would probably put them on my website. 315 00:13:51,110 --> 00:13:53,600 I mean there's definitely sections of the website that you can 316 00:13:53,600 --> 00:13:54,280 put it on. 317 00:13:54,280 --> 00:13:56,920 I would definitely add it to my Instagram, 318 00:13:57,350 --> 00:14:01,320 a social media platform that you essentially can have someone talking 319 00:14:01,320 --> 00:14:01,720 about it. 320 00:14:01,720 --> 00:14:03,400 Even your product pages really, 321 00:14:03,450 --> 00:14:06,400 if you have your product page and you're scrolling through and 322 00:14:06,400 --> 00:14:08,880 you have someone giving a really great testimonial or video, 323 00:14:08,950 --> 00:14:11,760 adding that element of video into your product page, 324 00:14:11,760 --> 00:14:12,640 people will watch it. 325 00:14:12,640 --> 00:14:15,560 They wanna see someone using it and talking about it. 326 00:14:15,690 --> 00:14:18,440 So that's definitely a place that you could add all these 327 00:14:18,590 --> 00:14:19,520 videos to, 328 00:14:19,520 --> 00:14:21,360 especially the evergreen ones. 329 00:14:21,740 --> 00:14:24,520 I'm also thinking like introduction emails, 330 00:14:24,520 --> 00:14:24,840 you know, 331 00:14:24,840 --> 00:14:27,560 someone who's just bought your product and you're starting that automated 332 00:14:27,560 --> 00:14:28,320 flow. Yeah. 333 00:14:28,390 --> 00:14:29,720 Into getting to know them. 334 00:14:29,720 --> 00:14:33,520 And maybe also another thing I think is it doesn't have 335 00:14:33,520 --> 00:14:34,320 to be the full video, 336 00:14:34,330 --> 00:14:37,200 it might be just a couple of clips from a video 337 00:14:37,260 --> 00:14:40,560 too. So you can take that and repurpose it however you 338 00:14:40,560 --> 00:14:43,520 want. I'm thinking it probably depends on the contract you have 339 00:14:43,520 --> 00:14:45,720 with the videographer for sure. 340 00:14:45,720 --> 00:14:46,960 Right? Definitely. 341 00:14:46,960 --> 00:14:48,820 Yeah. Okay. 342 00:14:48,840 --> 00:14:49,380 All right. 343 00:14:49,400 --> 00:14:52,440 Can you give us an idea of pricing of some of 344 00:14:52,440 --> 00:14:54,480 that? If you were just doing like maybe two or three 345 00:14:54,480 --> 00:14:58,320 videos a minute a piece maybe Like what are we looking 346 00:14:58,320 --> 00:14:59,280 at by ranges? 347 00:14:59,680 --> 00:15:00,960 Again, it depends. 348 00:15:01,150 --> 00:15:05,120 I think if you're working with a content creator who will 349 00:15:05,350 --> 00:15:07,120 edit the video themself, 350 00:15:07,510 --> 00:15:12,040 they have packages where they start from 200 and they go 351 00:15:12,040 --> 00:15:14,040 all the way up to a thousand Per video. 352 00:15:14,300 --> 00:15:14,920 Per video. 353 00:15:14,980 --> 00:15:15,880 Yes. Okay. 354 00:15:16,070 --> 00:15:18,320 Some of them will come with packages too, 355 00:15:18,410 --> 00:15:21,200 so they'll kind of separate it out where they'll give you 356 00:15:21,200 --> 00:15:23,240 two videos for one price. 357 00:15:23,240 --> 00:15:26,040 But the only thing that will change within those videos is 358 00:15:26,040 --> 00:15:27,280 maybe the first three seconds. 359 00:15:27,730 --> 00:15:31,560 So then you're getting at least two kind of hook variations 360 00:15:31,760 --> 00:15:35,640 where it's still technically the same video but they're maybe changing 361 00:15:35,640 --> 00:15:38,000 the first three seconds and then you can kind of use 362 00:15:38,000 --> 00:15:39,600 that in different places as well. 363 00:15:40,010 --> 00:15:40,760 So again, 364 00:15:40,760 --> 00:15:42,120 it kind of depends on the range, 365 00:15:42,120 --> 00:15:44,720 but I would say like the lower end would definitely be 366 00:15:44,720 --> 00:15:46,480 from 300 to a thousand dollars. 367 00:15:46,870 --> 00:15:49,600 Okay. I like that idea of having some of the, 368 00:15:49,600 --> 00:15:51,840 either the intro portion or the outro, 369 00:15:51,840 --> 00:15:54,920 like something adjusted where you can use the same inner content. 370 00:15:55,070 --> 00:15:55,960 Yeah, yeah. 371 00:15:55,960 --> 00:15:59,160 And you know honestly if someone adds one video a year 372 00:15:59,160 --> 00:16:02,280 to their business updates and then still uses the past one, 373 00:16:02,280 --> 00:16:05,320 this doesn't have to be a one and done $10,000 374 00:16:05,320 --> 00:16:06,640 investment necessarily. 375 00:16:06,680 --> 00:16:08,200 Right. Unless you want it to, 376 00:16:08,200 --> 00:16:09,040 unless you're big enough. 377 00:16:09,040 --> 00:16:12,240 Right. For those who are can definitely do it that way. 378 00:16:12,530 --> 00:16:14,000 So you made me start thinking, 379 00:16:14,000 --> 00:16:17,480 cuz I've never really thought about actors on video before, 380 00:16:18,210 --> 00:16:22,400 so what if somebody wanted to use a friend and like 381 00:16:22,400 --> 00:16:23,800 have them act? 382 00:16:24,540 --> 00:16:26,600 Yes, you can definitely do that. 383 00:16:26,660 --> 00:16:31,240 The only thing with that is that if I were the 384 00:16:31,240 --> 00:16:34,160 brand and I am utilizing a friend, 385 00:16:34,380 --> 00:16:38,040 the main things I would look for when kind of outreaching 386 00:16:38,040 --> 00:16:39,160 for that sort of content, 387 00:16:39,550 --> 00:16:41,000 I would look at their socials, 388 00:16:41,110 --> 00:16:44,200 I would see how comfortable are they actually talking on camera. 389 00:16:44,200 --> 00:16:46,720 Because a lot of times people will get on camera and 390 00:16:46,720 --> 00:16:48,160 they freeze feel silly, 391 00:16:48,160 --> 00:16:49,480 they don't know how to act, 392 00:16:49,480 --> 00:16:51,680 they feel like they are quote unquote acting. 393 00:16:51,820 --> 00:16:53,600 And so it is just awkward. 394 00:16:53,600 --> 00:16:56,120 There's so many people right now that are posting reels and 395 00:16:56,120 --> 00:16:57,680 stories and I always look at, 396 00:16:57,680 --> 00:17:00,360 if you are very natural in front of the camera already, 397 00:17:00,390 --> 00:17:01,920 then you can be coached. 398 00:17:01,980 --> 00:17:05,840 And so if someone's giving you a script on I want 399 00:17:05,840 --> 00:17:06,920 you to talk about this product, 400 00:17:07,030 --> 00:17:08,560 this is how do you use it? 401 00:17:08,560 --> 00:17:10,000 How do we talk about it? 402 00:17:10,050 --> 00:17:12,800 Or if they wanna do an unboxing, 403 00:17:12,990 --> 00:17:15,440 they can essentially shoot themselves, 404 00:17:15,440 --> 00:17:15,800 you know, 405 00:17:15,800 --> 00:17:18,720 talking and also shoot themselves doing an unboxing. 406 00:17:18,850 --> 00:17:21,240 So it's definitely something that they can do. 407 00:17:21,420 --> 00:17:24,720 But in terms of looking for people who are actors that, 408 00:17:24,720 --> 00:17:25,160 you know, 409 00:17:25,230 --> 00:17:27,520 I would always make sure to look at their social and 410 00:17:27,520 --> 00:17:30,040 just see how comfortable they are talking in front of a 411 00:17:30,040 --> 00:17:33,080 camera. Cuz that's gonna be probably the biggest thing for them 412 00:17:33,350 --> 00:17:34,880 when doing that sort of content. 413 00:17:35,390 --> 00:17:38,920 Yeah, and I'm thinking more like if you have an acquaintance 414 00:17:38,920 --> 00:17:39,360 or someone, 415 00:17:39,490 --> 00:17:40,320 to your point, 416 00:17:40,320 --> 00:17:42,680 you've kind of filtered out that they're natural, 417 00:17:42,920 --> 00:17:46,920 Right? So I'm thinking about whether if you have a friend 418 00:17:46,940 --> 00:17:49,200 who you feel could be a really good fit and And 419 00:17:49,200 --> 00:17:50,840 you're actually willing to pay them for it. 420 00:17:50,840 --> 00:17:52,400 Yeah. So like to your point, 421 00:17:52,400 --> 00:17:53,400 you send them a product. 422 00:17:53,890 --> 00:17:57,840 My now daughter-in-law used to do this with one of her 423 00:17:57,840 --> 00:18:01,080 old businesses and she's actually got another job doing something similar, 424 00:18:01,180 --> 00:18:04,800 but she in the past has worked with photographers all over 425 00:18:04,800 --> 00:18:09,200 the world and they sent product and then she also had 426 00:18:09,230 --> 00:18:09,880 a sheet. 427 00:18:09,880 --> 00:18:14,040 So it had guidelines of what to do when they're taking 428 00:18:14,040 --> 00:18:15,480 photos. Now this was never video, 429 00:18:15,490 --> 00:18:17,120 it was all photos at the time. 430 00:18:17,120 --> 00:18:17,960 Right, right. 431 00:18:17,980 --> 00:18:19,440 But if you're paying somebody, 432 00:18:19,440 --> 00:18:21,520 I don't think it's a problem to do something like that 433 00:18:21,520 --> 00:18:24,040 where you have the guidelines like here's the way you make 434 00:18:24,040 --> 00:18:24,560 the lighting, 435 00:18:24,560 --> 00:18:27,960 right, here are some points that I'd like you to capture. 436 00:18:28,430 --> 00:18:31,720 I want this to be a lifestyle photo where it's not 437 00:18:31,720 --> 00:18:34,600 just of itself or unboxing to your point. 438 00:18:34,600 --> 00:18:36,720 Yeah. So I think if you're paying somebody, 439 00:18:36,940 --> 00:18:40,840 you could send along that guide sheet that you create once 440 00:18:40,840 --> 00:18:43,360 and then send it out whenever you find yourself in a 441 00:18:43,360 --> 00:18:44,200 situation like that. 442 00:18:44,350 --> 00:18:45,400 Yeah, definitely. 443 00:18:45,570 --> 00:18:47,600 So when we work with our content creators, 444 00:18:47,730 --> 00:18:52,600 we have an entire sheet of guidelines items that they can, 445 00:18:52,600 --> 00:18:52,960 you know, 446 00:18:52,960 --> 00:18:55,480 bullet points that they can talk about in terms of the 447 00:18:55,480 --> 00:18:57,360 brand, what we want them to point out. 448 00:18:57,460 --> 00:18:59,720 And then we also have a lot of dos and don'ts. 449 00:18:59,850 --> 00:19:03,520 So you can't say this or you can't say that don't 450 00:19:03,520 --> 00:19:07,560 film with this lighting or like there's different guidelines that we 451 00:19:07,560 --> 00:19:09,720 do set forth to the creators, 452 00:19:09,720 --> 00:19:13,440 but it's basically just a bullet pointed sheet that they can 453 00:19:13,440 --> 00:19:16,400 look at so that when they're actually going through and they're 454 00:19:16,400 --> 00:19:18,240 looking at the content that they need to shoot, 455 00:19:18,240 --> 00:19:21,080 obviously we want them to be as natural as possible. 456 00:19:21,370 --> 00:19:24,200 So we just give them these highlighted bullet points of we 457 00:19:24,200 --> 00:19:26,280 want you to talk about these things but use it in 458 00:19:26,280 --> 00:19:28,640 your own way that you would talk about it so that 459 00:19:28,640 --> 00:19:29,760 it does sound natural. 460 00:19:29,760 --> 00:19:30,160 You know, 461 00:19:30,160 --> 00:19:31,800 you don't want it to sound scripted, 462 00:19:31,800 --> 00:19:32,960 you want it to sound natural. 463 00:19:33,010 --> 00:19:33,880 So definitely, 464 00:19:34,070 --> 00:19:36,400 I mean if you're paying someone to do these things, 465 00:19:36,460 --> 00:19:38,800 you can give them as many guidelines as possible. 466 00:19:39,150 --> 00:19:41,120 It's your product and your brand. 467 00:19:41,250 --> 00:19:43,800 So you obviously want it talked about in a certain way, 468 00:19:43,800 --> 00:19:47,080 but then you also don't wanna make it so overly, 469 00:19:47,830 --> 00:19:50,680 I guess you don't wanna have so many guidelines that then 470 00:19:50,680 --> 00:19:53,760 it just doesn't sound natural because they're trying to figure out 471 00:19:53,910 --> 00:19:57,200 what I should say where it doesn't come off in a 472 00:19:57,200 --> 00:19:57,600 sense of, 473 00:19:57,600 --> 00:19:59,520 oh well this just doesn't sound Good. 474 00:19:59,720 --> 00:20:02,640 Right. Like you're trying to fit them in some very rigid 475 00:20:02,700 --> 00:20:03,760 box or something. 476 00:20:03,770 --> 00:20:05,240 Exactly, yes. 477 00:20:05,830 --> 00:20:08,920 Yeah, so definitely not sending scripts that they're supposed to read 478 00:20:08,920 --> 00:20:10,240 from or something like That. 479 00:20:10,250 --> 00:20:11,640 Exactly, Yeah. 480 00:20:11,650 --> 00:20:16,760 Alright, so let's focus on user generated content from the way 481 00:20:16,870 --> 00:20:21,240 I remember the term being used where you try to organically 482 00:20:21,240 --> 00:20:25,480 get people to send you photos or tag you on Instagram 483 00:20:25,480 --> 00:20:29,720 shots or do an unboxing or that type of thing. 484 00:20:30,430 --> 00:20:33,320 What do you see as the value and do you see 485 00:20:33,320 --> 00:20:36,240 receptivity to that kind of a strategy today? 486 00:20:36,910 --> 00:20:41,080 I mean it's still good to have that because you still 487 00:20:41,080 --> 00:20:44,320 want people organically posting about your products. 488 00:20:44,430 --> 00:20:48,440 I mean that's still always great to have within your asset 489 00:20:48,440 --> 00:20:52,040 library in terms of how effective it is, 490 00:20:52,390 --> 00:20:55,280 I don't know necessarily the effectivity, 491 00:20:55,280 --> 00:20:58,720 like how effective it is because right now so many people, 492 00:20:58,770 --> 00:21:02,920 so many brands are understanding that high quality video in terms 493 00:21:02,920 --> 00:21:04,080 of how it's shot, 494 00:21:04,080 --> 00:21:05,960 how I'm gonna grab your attention. 495 00:21:06,370 --> 00:21:10,120 So the landscape has changed so much that I just don't 496 00:21:10,120 --> 00:21:13,560 know if those are as effective as what is currently happening 497 00:21:13,560 --> 00:21:14,880 with content creators. 498 00:21:15,250 --> 00:21:20,360 So are you saying that more refined professional videos are now 499 00:21:20,360 --> 00:21:21,760 outshining the organic, 500 00:21:21,760 --> 00:21:23,920 picking up the phone and talking into the phone? 501 00:21:24,450 --> 00:21:25,800 No, so it's more, 502 00:21:26,200 --> 00:21:30,240 I guess more just of the paying a content creator to 503 00:21:30,240 --> 00:21:33,080 shoot the content as a with their phone as opposed to 504 00:21:33,260 --> 00:21:37,480 organically having like customers come in again, 505 00:21:37,480 --> 00:21:38,920 like it's still good to have, 506 00:21:39,100 --> 00:21:40,440 but with that sort of content, 507 00:21:40,440 --> 00:21:41,160 like I said, 508 00:21:41,160 --> 00:21:43,760 you're not necessarily always getting the best content. 509 00:21:44,050 --> 00:21:49,040 So it doesn't always generate as much leads or clicks or 510 00:21:49,040 --> 00:21:50,560 buys with that sort of content, 511 00:21:50,560 --> 00:21:51,800 but it's still good to have. 512 00:21:52,190 --> 00:21:57,760 Okay. What about an organic program that kind of auto generates 513 00:21:57,760 --> 00:22:01,560 itself? Like if someone purchases a product from you and you 514 00:22:01,560 --> 00:22:04,800 send, let's say an online receipt or you put something in 515 00:22:04,820 --> 00:22:08,120 the box with the product and you say something like, 516 00:22:08,120 --> 00:22:11,920 take a picture with you in your gorgeous new earrings and 517 00:22:11,920 --> 00:22:12,840 post it on Instagram, 518 00:22:12,840 --> 00:22:16,520 make sure to tag so-and-so or something like that that you 519 00:22:16,520 --> 00:22:20,040 do for every single customer reviews. 520 00:22:20,040 --> 00:22:21,080 Another perfect one. 521 00:22:21,080 --> 00:22:23,440 Yeah, love to have you review online and then people will 522 00:22:23,440 --> 00:22:25,920 take sometimes those reviews and throw them up on social. 523 00:22:26,550 --> 00:22:29,640 What do you think of those that are kind of baked 524 00:22:29,750 --> 00:22:33,000 into your communication strategy with customers? 525 00:22:33,420 --> 00:22:34,320 Yes, definitely. 526 00:22:34,320 --> 00:22:35,160 I don't think that's, 527 00:22:35,160 --> 00:22:38,760 again, it's still great to have that sort of organic people 528 00:22:38,760 --> 00:22:39,360 taking photos, 529 00:22:39,360 --> 00:22:41,240 people giving you authentic reviews. 530 00:22:41,430 --> 00:22:44,040 I necessarily don't think that it's a bad thing to do. 531 00:22:44,040 --> 00:22:46,880 I would always have that in your strategy because again, 532 00:22:46,880 --> 00:22:51,000 you're still getting content organically that you can use within your 533 00:22:51,000 --> 00:22:52,440 socials. So yeah, 534 00:22:52,440 --> 00:22:54,080 I definitely would say still keep that. 535 00:22:54,390 --> 00:22:55,440 I mean it's not a bad thing. 536 00:22:55,440 --> 00:22:56,960 It's not gonna hurt not having it. 537 00:22:57,110 --> 00:22:57,960 I would just say, 538 00:22:57,960 --> 00:22:59,440 like I said previously, 539 00:22:59,490 --> 00:23:03,000 if I'm shooting more content to sell my product, 540 00:23:03,390 --> 00:23:05,520 I would say user-generated content, 541 00:23:05,520 --> 00:23:08,800 content creation would probably be the better way to go. 542 00:23:08,890 --> 00:23:10,680 In terms of adding that in. 543 00:23:10,680 --> 00:23:13,040 I would have more of that actually. 544 00:23:13,040 --> 00:23:15,840 I probably have 50 50 where it's a lot of people 545 00:23:15,840 --> 00:23:16,680 sending you photos, 546 00:23:16,760 --> 00:23:21,200 video testimonials along with people actually shooting the product and giving 547 00:23:21,200 --> 00:23:23,760 more of a actor related approach. 548 00:23:24,110 --> 00:23:26,320 I would almost to my way of thinking, 549 00:23:26,540 --> 00:23:31,200 put influencer marketing in with the paid content creators that you 550 00:23:31,200 --> 00:23:33,440 could kind of think of them as a group together. 551 00:23:33,970 --> 00:23:37,520 Exactly. So 50% where they're more structured, 552 00:23:37,550 --> 00:23:42,760 more thought out content and photos that you're probably paying for 553 00:23:42,810 --> 00:23:44,320 or you're trading product for, 554 00:23:44,320 --> 00:23:45,480 as you'd mentioned earlier. 555 00:23:45,620 --> 00:23:49,160 And then 50% some that I just use the word organically 556 00:23:49,160 --> 00:23:49,840 cuz it's easier, 557 00:23:49,840 --> 00:23:50,160 you know, 558 00:23:50,160 --> 00:23:52,680 like you have it in your processes and someone leaves a 559 00:23:52,680 --> 00:23:55,600 review so you can take the wording of that review or 560 00:23:55,600 --> 00:23:59,160 you're at a craft show and someone buys your product and 561 00:23:59,160 --> 00:23:59,960 puts it on you say, 562 00:23:59,960 --> 00:24:02,280 Hey, can I take a picture of you in those new 563 00:24:02,280 --> 00:24:02,840 earrings? Whatever. 564 00:24:02,840 --> 00:24:04,200 I'm using the same idea. 565 00:24:04,690 --> 00:24:06,920 So 50 50 for something like that. 566 00:24:06,920 --> 00:24:08,120 Exactly, yes. 567 00:24:08,470 --> 00:24:13,200 Okay. So that brings us to content strategy overall. 568 00:24:13,350 --> 00:24:16,640 I guess because we've thought before about, 569 00:24:16,640 --> 00:24:17,040 you know, 570 00:24:17,040 --> 00:24:18,640 I'm gonna do this many posts on Facebook, 571 00:24:18,640 --> 00:24:20,120 or I'm not using Facebook anymore, 572 00:24:20,120 --> 00:24:21,920 I'm doing Instagram and on Instagram, 573 00:24:21,920 --> 00:24:25,840 whichever portion of that platform you're using Pinterest, 574 00:24:25,840 --> 00:24:26,240 you know, 575 00:24:26,600 --> 00:24:27,240 whatever it is, 576 00:24:27,340 --> 00:24:32,760 but not so much necessarily formalizing out what the content would 577 00:24:32,760 --> 00:24:33,360 look like. 578 00:24:33,760 --> 00:24:36,040 Obviously we have promotion cycles, 579 00:24:36,040 --> 00:24:37,280 right? Depending on our product, 580 00:24:37,520 --> 00:24:40,600 there are holidays that come up that we tie into. 581 00:24:40,860 --> 00:24:43,520 But what would be your direction from someone who's starting with 582 00:24:43,520 --> 00:24:48,160 a blank slate product creator Now for content strategy, 583 00:24:51,790 --> 00:24:54,760 I wanted to pause this discussion for a second to let 584 00:24:54,760 --> 00:24:58,600 you know that I recognize you may be feeling overwhelmed right 585 00:24:58,600 --> 00:24:59,920 now. I mean, 586 00:25:00,190 --> 00:25:03,440 I bring on great guests who are specialists in their fields 587 00:25:03,940 --> 00:25:08,800 and we get into fabulous conversations that you know can help 588 00:25:08,800 --> 00:25:09,720 grow your business. 589 00:25:10,530 --> 00:25:14,280 So after the show you have the full intention of grabbing 590 00:25:14,280 --> 00:25:14,880 a download, 591 00:25:15,030 --> 00:25:19,200 making an adjustment on your website or any number of other 592 00:25:19,200 --> 00:25:21,720 ideas that arise as a result of this podcast. 593 00:25:22,540 --> 00:25:23,360 But what happens, 594 00:25:24,140 --> 00:25:27,720 you get back to your other activities and the momentum you 595 00:25:27,720 --> 00:25:29,240 once had gets lost. 596 00:25:29,710 --> 00:25:32,400 What you've planned to do is forgotten, 597 00:25:33,250 --> 00:25:36,140 then you feel bad because your business is going on as 598 00:25:36,140 --> 00:25:41,380 usual without implementing anything that you know would help grow your 599 00:25:41,540 --> 00:25:45,820 business. We're just too busy doing all the things like a 600 00:25:45,820 --> 00:25:50,620 robot moving from one thing to another without thinking because we 601 00:25:50,620 --> 00:25:51,060 have to. 602 00:25:52,070 --> 00:25:52,720 I get it, 603 00:25:52,830 --> 00:25:53,680 I've been there. 604 00:25:54,100 --> 00:25:55,040 But guess what? 605 00:25:55,360 --> 00:25:57,000 There is another way. 606 00:25:57,650 --> 00:26:01,490 Since I recognized this exact behavior in my own business, 607 00:26:01,920 --> 00:26:05,370 I set out to do something about it and now what 608 00:26:05,370 --> 00:26:06,010 works for me, 609 00:26:06,230 --> 00:26:08,090 I'm sharing with you. 610 00:26:08,920 --> 00:26:13,690 I formalized the process and it's called the inspired daily planner, 611 00:26:13,960 --> 00:26:16,090 made specifically for gifters, 612 00:26:16,200 --> 00:26:17,850 bakers, crafters and makers, 613 00:26:18,630 --> 00:26:20,690 but it's not your ordinary planner. 614 00:26:21,290 --> 00:26:22,130 First off, 615 00:26:22,220 --> 00:26:25,650 it comes with a video explaining my productivity strategy. 616 00:26:26,240 --> 00:26:28,050 Plus it's not dated. 617 00:26:28,260 --> 00:26:31,810 So you can start using your planner the second it arrives 618 00:26:31,810 --> 00:26:32,650 at your doorstep. 619 00:26:33,190 --> 00:26:36,970 And that's not all included for each day is a motivational 620 00:26:36,970 --> 00:26:41,130 message or business building tip and plenty of space to capture 621 00:26:41,130 --> 00:26:43,130 and book in time for to-dos, 622 00:26:43,880 --> 00:26:48,280 schedule appointments and all those other ideas that are now getting 623 00:26:48,280 --> 00:26:51,840 lost. Think of it as a book and a planner all 624 00:26:51,840 --> 00:26:55,760 in one yet compact enough to carry with you and resource 625 00:26:55,850 --> 00:26:56,800 as necessary. 626 00:26:57,650 --> 00:27:02,060 It's the perfect solution to truly act and move your business 627 00:27:02,060 --> 00:27:07,380 forward. Go to gift biz unwrapped.com/inspired 628 00:27:07,630 --> 00:27:11,580 to get your hard copy planner along with my power of 629 00:27:11,580 --> 00:27:15,140 purpose video that will set you on the path for true 630 00:27:15,700 --> 00:27:16,540 business growth. 631 00:27:17,160 --> 00:27:18,690 This makes a great gift too. 632 00:27:18,940 --> 00:27:20,610 So if you have a biz bestie, 633 00:27:20,720 --> 00:27:22,770 pick up a planner for them too. 634 00:27:23,120 --> 00:27:28,730 That link again is gift biz unwrap.com/inspired. 635 00:27:29,320 --> 00:27:31,330 Okay, let's get back to the show. 636 00:27:31,880 --> 00:27:34,210 Yeah, I mean I would definitely, 637 00:27:34,590 --> 00:27:35,170 you know, 638 00:27:35,170 --> 00:27:37,330 again, if you're starting any sort of business, 639 00:27:37,330 --> 00:27:38,730 any sort of e-commerce business, 640 00:27:38,790 --> 00:27:41,730 you have to have a strategy definitely adding in that you 641 00:27:41,730 --> 00:27:46,290 do. Can You repeat that one more Time for everybody? 642 00:27:48,960 --> 00:27:50,610 Yeah, definitely have a strategy. 643 00:27:51,400 --> 00:27:53,850 Okay. Because again, 644 00:27:53,850 --> 00:27:55,170 like you have to make sure, 645 00:27:55,170 --> 00:27:55,650 like you said, 646 00:27:55,650 --> 00:27:59,930 you're hitting key moments in the year with holidays, 647 00:27:59,930 --> 00:28:01,130 sales, all of that. 648 00:28:01,150 --> 00:28:04,530 And so especially if you're using a content strategy, 649 00:28:04,900 --> 00:28:08,490 if you want to put more budget behind those particular things 650 00:28:08,490 --> 00:28:09,690 or launches too, 651 00:28:09,780 --> 00:28:13,410 if you wanna have those particular things be more prevalent in 652 00:28:13,410 --> 00:28:14,650 your marketing, 653 00:28:14,650 --> 00:28:17,090 then you definitely need to set aside that time. 654 00:28:17,320 --> 00:28:18,450 I would at least give, 655 00:28:18,450 --> 00:28:22,610 in terms of content marketing at least two months ahead of 656 00:28:22,610 --> 00:28:23,410 time. One, 657 00:28:23,410 --> 00:28:25,450 so you can send out all the product, 658 00:28:25,760 --> 00:28:30,330 make sure that you receive the content back on time and 659 00:28:30,330 --> 00:28:32,090 it's everything that you want edited wise. 660 00:28:32,090 --> 00:28:32,730 Because again, 661 00:28:32,730 --> 00:28:34,170 you're working with content creators, 662 00:28:34,230 --> 00:28:35,530 yes, this is their job, 663 00:28:35,530 --> 00:28:39,090 but content creators are very challenging to work with sometimes because 664 00:28:39,090 --> 00:28:43,090 they don't necessarily understand the urgency of how quickly you need 665 00:28:43,090 --> 00:28:43,770 something back. 666 00:28:43,830 --> 00:28:47,010 And so if you are waiting till the last minute to 667 00:28:47,010 --> 00:28:47,810 get this stuff done, 668 00:28:47,960 --> 00:28:51,850 most likely you're probably gonna miss that launch with the video 669 00:28:51,850 --> 00:28:52,890 using for them. 670 00:28:52,900 --> 00:28:56,050 So I would definitely make sure that you're planning ahead in 671 00:28:56,050 --> 00:28:56,490 terms of, 672 00:28:56,490 --> 00:28:58,370 okay, this is the year that I have, 673 00:28:58,410 --> 00:29:00,610 these are all the key moments in my year. 674 00:29:00,840 --> 00:29:02,890 I need to basically work backwards from that. 675 00:29:02,890 --> 00:29:06,810 And I would always give yourself buffer room because you're gonna 676 00:29:06,810 --> 00:29:09,970 run into those moments when maybe you don't like the content, 677 00:29:09,970 --> 00:29:11,450 maybe they need to reshoot it. 678 00:29:11,450 --> 00:29:15,730 Like there's different things that happen within the content creator flow 679 00:29:15,920 --> 00:29:18,730 that you always need to make sure you're having enough time 680 00:29:18,900 --> 00:29:21,170 to adjust if needed. 681 00:29:21,380 --> 00:29:24,130 So I would definitely make sure that you're laying everything out 682 00:29:24,130 --> 00:29:26,210 for the year and then working backwards. 683 00:29:26,320 --> 00:29:29,130 Well, and if I were doing this I would put deadlines, 684 00:29:29,130 --> 00:29:29,450 you know, 685 00:29:29,450 --> 00:29:31,010 especially if you're paying somebody, 686 00:29:31,170 --> 00:29:34,650 Right? I need to have the images back along these guidelines 687 00:29:34,740 --> 00:29:37,490 by X date and then put a buffer in there to 688 00:29:37,490 --> 00:29:38,210 your point of, 689 00:29:38,210 --> 00:29:38,730 oh my gosh, 690 00:29:38,730 --> 00:29:40,930 can you shoot this from another angle or whatever, 691 00:29:40,960 --> 00:29:41,960 whatever the issue is. 692 00:29:41,960 --> 00:29:42,440 You know, 693 00:29:42,440 --> 00:29:43,560 if you need a little editing, 694 00:29:43,560 --> 00:29:46,840 Right? And that's something that when you're vetting out these content 695 00:29:46,840 --> 00:29:47,800 creators too, 696 00:29:47,950 --> 00:29:51,880 make sure that you do have revisions and always make sure 697 00:29:51,880 --> 00:29:54,560 that you're asking what are the revision deadlines? 698 00:29:54,560 --> 00:29:56,040 How many revisions do I get? 699 00:29:56,090 --> 00:29:57,400 Do I get reshoots? 700 00:29:57,400 --> 00:30:01,000 Those are all things that you should be asking because yes, 701 00:30:01,000 --> 00:30:03,480 even though as a brand you do have a deadline, 702 00:30:03,710 --> 00:30:04,520 like I said, 703 00:30:04,520 --> 00:30:08,720 content creators will shoot a lot of content and majority of 704 00:30:08,720 --> 00:30:10,480 them will do a good job and get what you need 705 00:30:10,480 --> 00:30:11,160 back on time, 706 00:30:11,180 --> 00:30:12,640 the more professional ones. 707 00:30:12,640 --> 00:30:15,280 But I have worked with content creators that it's like they 708 00:30:15,280 --> 00:30:17,640 just don't care that you need to hit a deadline. 709 00:30:17,640 --> 00:30:21,600 And so unfortunately you miss deadlines as a brand and then 710 00:30:21,910 --> 00:30:24,520 you're kind of stuck because you need to get this content. 711 00:30:24,890 --> 00:30:26,560 So that's why I would just make sure, 712 00:30:26,560 --> 00:30:28,160 like as you're vetting people out, 713 00:30:28,160 --> 00:30:29,200 read the contract, 714 00:30:29,200 --> 00:30:33,280 make sure that you're getting everything that you need and that 715 00:30:33,280 --> 00:30:34,760 you have specific deadlines. 716 00:30:34,760 --> 00:30:37,960 Then also make sure you're giving yourself a buffer And a 717 00:30:37,960 --> 00:30:38,360 plan B, 718 00:30:38,550 --> 00:30:40,480 especially if they're brand new. 719 00:30:40,620 --> 00:30:41,600 Yes, exactly. 720 00:30:42,300 --> 00:30:44,840 And then I'm guessing at some point then you build your 721 00:30:44,840 --> 00:30:46,840 list of people that you feel comfortable with, 722 00:30:46,840 --> 00:30:49,520 right? You wanna know that when you're getting back the pictures, 723 00:30:49,580 --> 00:30:50,720 you are gonna love them, 724 00:30:50,720 --> 00:30:52,840 right? Because they're representing your product. 725 00:30:52,840 --> 00:30:56,040 And once you get a couple of people in your lineup 726 00:30:56,060 --> 00:30:56,920 who you are liking, 727 00:30:56,920 --> 00:30:57,280 I guess, 728 00:30:57,280 --> 00:30:58,680 then you just go back to them all the time. 729 00:30:58,970 --> 00:31:00,200 Exactly, yeah. 730 00:31:00,200 --> 00:31:03,240 If you start building your list of content creators who one, 731 00:31:03,240 --> 00:31:05,640 you know are super reliable and they just get it, 732 00:31:05,640 --> 00:31:06,400 they get your product, 733 00:31:06,400 --> 00:31:07,480 they get your aesthetic, 734 00:31:07,480 --> 00:31:09,760 then definitely keep reaching out to those people. 735 00:31:09,760 --> 00:31:10,720 And a lot of times, 736 00:31:10,720 --> 00:31:11,440 like creators, 737 00:31:11,440 --> 00:31:13,800 obviously they like to work with existing clients, 738 00:31:13,800 --> 00:31:15,920 like they like to continue to work with the same clients. 739 00:31:15,920 --> 00:31:16,720 One because it's, 740 00:31:16,720 --> 00:31:17,040 for them, 741 00:31:17,040 --> 00:31:19,320 it's just a revenue stream that is constant. 742 00:31:19,420 --> 00:31:19,960 And two, 743 00:31:19,960 --> 00:31:23,000 like they're just always gonna do a good job because they 744 00:31:23,000 --> 00:31:23,680 wanna make you happy. 745 00:31:23,680 --> 00:31:25,280 And if you have a good relationship, 746 00:31:25,280 --> 00:31:26,520 it just makes it so much easier. 747 00:31:26,830 --> 00:31:30,680 True. So where do we find these golden content creators? 748 00:31:31,570 --> 00:31:33,560 If you don't have anyone in mind, 749 00:31:33,560 --> 00:31:34,280 what do you do? 750 00:31:35,720 --> 00:31:38,160 Honestly, I mean it's a lot of trial and error. 751 00:31:38,230 --> 00:31:39,040 I'll be honest, 752 00:31:39,040 --> 00:31:44,760 it's not easy with last year so many content creators popped 753 00:31:44,760 --> 00:31:45,360 up. I, 754 00:31:45,360 --> 00:31:47,360 I feel like everyone's a content creator now. 755 00:31:47,450 --> 00:31:50,440 So really it's a lot of backend work on your side 756 00:31:50,450 --> 00:31:53,120 to get the people that you wanna work with. 757 00:31:53,310 --> 00:31:56,320 A lot of times I'll make sure to get their portfolios, 758 00:31:56,580 --> 00:31:59,120 you can even ask them to reach out to past clients, 759 00:31:59,380 --> 00:32:01,240 see how they work with the client, 760 00:32:01,300 --> 00:32:02,560 are they reliable? 761 00:32:03,180 --> 00:32:05,720 And I mean really it's a lot of, 762 00:32:05,720 --> 00:32:07,080 obviously Instagram, 763 00:32:07,080 --> 00:32:11,360 you could literally search user-generated content U G C on these 764 00:32:11,760 --> 00:32:13,640 platforms to find creators. 765 00:32:13,870 --> 00:32:15,800 TikTok is a great one to use. 766 00:32:15,840 --> 00:32:18,360 Again, it's a lot of outreach at the beginning. 767 00:32:18,550 --> 00:32:20,680 When you're saying content creators, 768 00:32:20,680 --> 00:32:24,400 are you looking for the same person to do the words 769 00:32:24,810 --> 00:32:26,880 as the images or are they two separate people? 770 00:32:27,540 --> 00:32:30,080 The words in terms of The but content, 771 00:32:30,080 --> 00:32:31,640 like if you're doing this for social, 772 00:32:31,670 --> 00:32:32,720 what the words are, 773 00:32:32,720 --> 00:32:33,240 that's separate. 774 00:32:33,240 --> 00:32:35,360 We're just right now talking about the images, 775 00:32:35,360 --> 00:32:36,160 Right? Yes, 776 00:32:36,260 --> 00:32:37,400 yes. Okay. 777 00:32:37,400 --> 00:32:37,800 All right. 778 00:32:37,810 --> 00:32:41,320 So I'm also thinking just as I'm trying to brainstorm, 779 00:32:41,450 --> 00:32:46,320 if we're part of different women business organizations, 780 00:32:47,100 --> 00:32:49,400 you could potentially find people there. 781 00:32:49,510 --> 00:32:55,640 Definitely Every local chamber and like small business group probably has 782 00:32:55,640 --> 00:32:56,280 a photographer, 783 00:32:56,280 --> 00:32:59,680 right, but not necessarily a product photographer. 784 00:32:59,930 --> 00:33:00,520 Oh, totally, 785 00:33:00,520 --> 00:33:03,160 yes. Although if you gave them direction, 786 00:33:03,160 --> 00:33:04,560 maybe they could help you. 787 00:33:04,700 --> 00:33:07,800 But I'm also thinking of some of the larger online groups, 788 00:33:07,800 --> 00:33:10,840 like some of the women's groups that I'm part of definitely 789 00:33:10,840 --> 00:33:13,840 have photographers and I'd love to give them the business. 790 00:33:13,860 --> 00:33:15,960 And you have that connection cuz you're part of a same 791 00:33:15,960 --> 00:33:17,000 group. Yeah, 792 00:33:17,000 --> 00:33:19,600 definitely. That Could be another place to look. 793 00:33:19,710 --> 00:33:23,120 Yeah. And I would even say like I have honestly reached 794 00:33:23,120 --> 00:33:26,360 out to people in my industry of who I, 795 00:33:26,360 --> 00:33:26,720 you know, 796 00:33:26,720 --> 00:33:29,640 not necessarily worked with like not really competing against each other, 797 00:33:29,640 --> 00:33:32,720 but we are in the same realm of business and I've 798 00:33:32,720 --> 00:33:33,640 reached out to them and said, 799 00:33:33,640 --> 00:33:35,440 hey, like is there anyone that you can suggest? 800 00:33:35,540 --> 00:33:36,520 I'd love to work with them, 801 00:33:36,520 --> 00:33:37,960 give them some more work basically. 802 00:33:37,960 --> 00:33:40,120 Yeah, if you reach out to people who are in your 803 00:33:40,320 --> 00:33:43,400 industry, most of the time people are gonna be fine giving 804 00:33:43,400 --> 00:33:45,160 you connects because one, 805 00:33:45,160 --> 00:33:46,120 it's helping their business, 806 00:33:46,120 --> 00:33:47,080 it's a good referral, 807 00:33:47,080 --> 00:33:49,760 maybe they have some sort of referral fee or something. 808 00:33:50,050 --> 00:33:52,320 So definitely reach out to people who, 809 00:33:52,320 --> 00:33:52,680 you know, 810 00:33:52,680 --> 00:33:55,040 within your network it can't hurt to ask. 811 00:33:55,190 --> 00:33:57,640 What do you think about using something like Upwork? 812 00:33:58,060 --> 00:33:59,040 One of those? 813 00:33:59,710 --> 00:34:01,840 Yeah, I mean you can definitely use those. 814 00:34:01,950 --> 00:34:04,360 I mean I don't have anything against Upwork. 815 00:34:04,360 --> 00:34:05,960 I mean I think it's a great platform. 816 00:34:06,070 --> 00:34:08,360 It's definitely inexpensive. 817 00:34:08,400 --> 00:34:11,400 Again, I would just say as you're looking through it, 818 00:34:11,400 --> 00:34:12,960 just make sure you're checking their content, 819 00:34:12,960 --> 00:34:14,240 checking their references, 820 00:34:14,540 --> 00:34:16,560 and that they're just good to work with. 821 00:34:16,840 --> 00:34:18,120 Right. Okay. 822 00:34:18,120 --> 00:34:19,480 Back to our strategy. 823 00:34:20,050 --> 00:34:22,360 So we plan out for the calendar year, 824 00:34:22,620 --> 00:34:24,120 the specific points in time. 825 00:34:24,120 --> 00:34:25,520 Maybe we have a product launch, 826 00:34:25,580 --> 00:34:26,080 you know, 827 00:34:26,080 --> 00:34:28,720 everybody based on their product has different times of the year 828 00:34:28,720 --> 00:34:30,040 that are important to them. 829 00:34:30,530 --> 00:34:33,080 If you sell woolen sweaters, 830 00:34:33,080 --> 00:34:33,720 you're probably, 831 00:34:33,720 --> 00:34:34,000 you know, 832 00:34:34,000 --> 00:34:35,920 the spring is or time, 833 00:34:35,920 --> 00:34:36,520 right? Yeah. 834 00:34:36,520 --> 00:34:38,160 Where is for weddings? 835 00:34:38,160 --> 00:34:39,000 Wedding cakes, 836 00:34:39,000 --> 00:34:39,360 you know, 837 00:34:39,360 --> 00:34:42,080 so everyone has their different calendar so you can't take someone 838 00:34:42,080 --> 00:34:44,560 else's calendar and state it as yours. 839 00:34:44,560 --> 00:34:46,680 You have to really think through your year. 840 00:34:46,900 --> 00:34:49,440 And then you were saying like two months before, 841 00:34:49,440 --> 00:34:50,360 something like that, 842 00:34:50,360 --> 00:34:53,440 start thinking of what the photos should be outreach then. 843 00:34:53,440 --> 00:34:55,760 So you would've wanted to identify people earlier. 844 00:34:55,940 --> 00:34:59,520 Yes. Outreach them to get the photos in and then you're 845 00:34:59,520 --> 00:35:00,840 able to go from there. 846 00:35:01,090 --> 00:35:02,400 Exactly, yes. 847 00:35:02,670 --> 00:35:04,560 Okay. And then we've talked about, 848 00:35:04,560 --> 00:35:04,880 you know, 849 00:35:04,880 --> 00:35:07,960 if it's a customer circle back type thing, 850 00:35:07,960 --> 00:35:09,520 like a referral or something like that, 851 00:35:09,520 --> 00:35:10,680 that's an ongoing Thing, 852 00:35:10,680 --> 00:35:11,720 right? Yes. 853 00:35:11,820 --> 00:35:14,880 And you've shared with us a really good strategy about 50 854 00:35:14,880 --> 00:35:21,280 50. What about a mix in terms of video versus carousels 855 00:35:21,570 --> 00:35:24,240 or just single posts or reels? 856 00:35:24,240 --> 00:35:26,480 Like what do you think about that mixture? 857 00:35:27,030 --> 00:35:27,480 I mean, 858 00:35:27,710 --> 00:35:34,640 I would definitely focus more on video and reels video. 859 00:35:34,640 --> 00:35:36,400 Again, it's such a huge, 860 00:35:36,590 --> 00:35:41,800 people are more interested in your stories and video than they 861 00:35:41,800 --> 00:35:43,480 are scrolling through your feed. 862 00:35:43,950 --> 00:35:45,080 I always tell people, 863 00:35:45,080 --> 00:35:45,400 you know, 864 00:35:45,400 --> 00:35:49,600 don't neglect your feed with photos because you still want that 865 00:35:49,600 --> 00:35:53,640 great looking carousel images or photography on your feed. 866 00:35:53,640 --> 00:35:55,200 Because if people go to your page, 867 00:35:55,200 --> 00:35:57,880 obviously they're gonna scroll through and look at all that stuff. 868 00:35:58,100 --> 00:35:59,520 But in terms of video, 869 00:35:59,630 --> 00:36:01,720 I mean video is definitely very important. 870 00:36:01,720 --> 00:36:05,360 Right now video is taking over social media and so, 871 00:36:05,360 --> 00:36:06,640 and it's not going anywhere. 872 00:36:06,790 --> 00:36:09,560 It's getting more competitive with what people post. 873 00:36:09,850 --> 00:36:12,640 So I would definitely make sure that you're focusing heavily on 874 00:36:12,640 --> 00:36:13,320 video as well. 875 00:36:13,940 --> 00:36:17,280 And this always changes and it changes by platform. 876 00:36:17,490 --> 00:36:19,240 So once you have something set, 877 00:36:19,240 --> 00:36:20,560 just be aware, 878 00:36:20,590 --> 00:36:21,040 I guess, 879 00:36:21,170 --> 00:36:22,840 of different platforms, 880 00:36:22,840 --> 00:36:25,560 what's hot on one platform versus another. 881 00:36:25,750 --> 00:36:27,040 I like to say that there's always, 882 00:36:27,040 --> 00:36:29,680 especially if you're doing a lot of content for social media 883 00:36:29,680 --> 00:36:32,960 specifically, is have your experts on different platforms, 884 00:36:32,960 --> 00:36:34,040 you've got everything covered. 885 00:36:34,040 --> 00:36:35,560 Cuz if something's super important, 886 00:36:35,600 --> 00:36:38,080 everybody at some point is gonna talk about it, 887 00:36:38,320 --> 00:36:38,480 right? Yeah. 888 00:36:38,480 --> 00:36:38,680 You know, 889 00:36:38,680 --> 00:36:41,040 so you don't have to follow a million people who are 890 00:36:41,040 --> 00:36:45,360 Instagram specialists versus having one who's Instagram and maybe one who's 891 00:36:45,360 --> 00:36:46,600 Pinterest or something like that. 892 00:36:46,600 --> 00:36:47,080 Yeah. You know, 893 00:36:47,080 --> 00:36:48,640 just have people you tap into. 894 00:36:48,850 --> 00:36:49,720 So you know, 895 00:36:49,720 --> 00:36:52,680 cuz I have heard recently that on Instagram, 896 00:36:53,150 --> 00:36:58,520 stagnant posts are getting bigger results right now than reels are. 897 00:36:58,780 --> 00:37:00,600 But that could be for like a neon second, 898 00:37:00,600 --> 00:37:01,280 right? Like you know, 899 00:37:01,280 --> 00:37:03,320 it could be there for half a second and next week 900 00:37:03,320 --> 00:37:04,480 it'll be totally different. 901 00:37:04,480 --> 00:37:06,800 Exactly. And at some point you have to say, 902 00:37:06,980 --> 00:37:08,360 I'm gonna do the best that I can. 903 00:37:08,360 --> 00:37:11,280 I'm gonna get things up and not just have to do 904 00:37:11,280 --> 00:37:12,840 the right thing. 905 00:37:12,840 --> 00:37:14,280 Cuz then you'll never do anything. 906 00:37:14,430 --> 00:37:16,640 Yeah. And it's focus on the platform. 907 00:37:16,860 --> 00:37:20,400 The other thing too is that because there's so many platforms, 908 00:37:20,590 --> 00:37:22,600 I feel like people look at all of them and they're 909 00:37:22,600 --> 00:37:24,440 like, I need to post on every single one and I 910 00:37:24,440 --> 00:37:26,880 need to make sure that I'm on every single platform. 911 00:37:26,940 --> 00:37:31,200 And I don't necessarily think that's true because you need to 912 00:37:31,200 --> 00:37:33,920 focus on the platform that is driving results. 913 00:37:34,050 --> 00:37:36,800 So let's say you're on Instagram and you're on TikTok, 914 00:37:36,800 --> 00:37:38,920 you're not really seeing a lot of growth, 915 00:37:38,920 --> 00:37:41,120 you're not really seeing a lot of engagement on TikTok. 916 00:37:41,200 --> 00:37:43,240 Maybe that's not the platform for you. 917 00:37:43,510 --> 00:37:45,560 Just focus on Instagram and Facebook. 918 00:37:45,590 --> 00:37:46,640 Same with Pinterest. 919 00:37:46,640 --> 00:37:49,680 Like if you're seeing more engagement results on Pinterest, 920 00:37:49,680 --> 00:37:51,520 maybe focus your efforts on Pinterest. 921 00:37:51,550 --> 00:37:52,880 I would say to brands, 922 00:37:52,880 --> 00:37:55,960 focus on a platform that's gonna get you the results first 923 00:37:56,220 --> 00:37:59,920 and then you can go into another platform and start learning 924 00:37:59,920 --> 00:38:00,320 that one. 925 00:38:00,320 --> 00:38:02,080 Because every platform is different. 926 00:38:02,080 --> 00:38:04,440 The way you post on the platforms is different. 927 00:38:04,630 --> 00:38:07,320 TikTok is very different from Instagram. 928 00:38:07,320 --> 00:38:09,120 There's a way to focus on that. 929 00:38:09,120 --> 00:38:10,720 There's a way to shoot content for that. 930 00:38:10,930 --> 00:38:13,960 So you just can't be a pro at all of them. 931 00:38:14,280 --> 00:38:16,800 And so just really make sure you're focusing in on the 932 00:38:16,800 --> 00:38:19,880 ones that are working for you and then don't stress about 933 00:38:19,880 --> 00:38:20,400 the other ones. 934 00:38:20,400 --> 00:38:21,720 That's truthfully my advice. 935 00:38:22,120 --> 00:38:25,200 Right. Well and I'm also thinking don't also just focus on 936 00:38:25,200 --> 00:38:26,920 the one that you like the best. 937 00:38:26,920 --> 00:38:29,480 You need to focus on where your customers Are. 938 00:38:29,820 --> 00:38:31,000 Yes, exactly. 939 00:38:31,420 --> 00:38:33,240 For personal you can focus wherever you want, 940 00:38:33,240 --> 00:38:33,720 but Right. 941 00:38:34,660 --> 00:38:37,960 And I like that when I first heard that, 942 00:38:37,960 --> 00:38:39,920 it just made me feel so much better. 943 00:38:39,920 --> 00:38:40,360 You know? 944 00:38:40,360 --> 00:38:41,920 Yeah. Like it's one platform, 945 00:38:42,380 --> 00:38:44,000 get your strategy down, 946 00:38:44,020 --> 00:38:44,960 get consistent, 947 00:38:44,960 --> 00:38:46,440 know what you're doing there, 948 00:38:46,460 --> 00:38:48,720 and then layer another one on from there. 949 00:38:48,720 --> 00:38:51,400 Right. And go that way so much easier. 950 00:38:51,460 --> 00:38:53,640 Yes. And I mean really when you think about it, 951 00:38:53,640 --> 00:38:55,120 it's like they're not going anywhere. 952 00:38:55,120 --> 00:38:56,520 The platforms are only getting bigger. 953 00:38:56,690 --> 00:38:58,040 So it's like again, 954 00:38:58,040 --> 00:39:00,440 like just focus on the one that you're doing the best 955 00:39:00,440 --> 00:39:03,160 on and then you can start working on another strategy. 956 00:39:03,470 --> 00:39:05,840 Yeah. And if you have someone who's part of your business 957 00:39:05,840 --> 00:39:08,560 team, like let's say you have someone younger who is like 958 00:39:08,560 --> 00:39:11,920 an Instagram wiz doesn't mind even being on video cuz it 959 00:39:11,920 --> 00:39:12,760 doesn't need to be you. 960 00:39:12,880 --> 00:39:14,960 Right. Use them for that, 961 00:39:14,960 --> 00:39:15,280 you know, 962 00:39:15,280 --> 00:39:17,520 for exactly a portion of your social media strategy. 963 00:39:17,520 --> 00:39:19,000 It doesn't only have to be You. 964 00:39:19,000 --> 00:39:20,040 Yeah, exactly. 965 00:39:20,190 --> 00:39:21,880 Definitely. Yeah. 966 00:39:22,030 --> 00:39:23,280 Okay. What do you think, 967 00:39:23,280 --> 00:39:25,160 when we're talking about content, 968 00:39:25,670 --> 00:39:30,520 what do you think about the actual images themselves? 969 00:39:30,520 --> 00:39:33,920 Should they only be product specific images? 970 00:39:33,920 --> 00:39:36,040 Should they be lifestyle images? 971 00:39:36,070 --> 00:39:38,120 What about if I'm out at a craft show, 972 00:39:38,120 --> 00:39:42,120 should I have someone come and professionally video that show for 973 00:39:42,120 --> 00:39:44,960 me? Or what do you think about all those different types 974 00:39:44,960 --> 00:39:46,280 of content imagery? 975 00:39:46,590 --> 00:39:47,520 Yeah, I mean, 976 00:39:47,530 --> 00:39:48,760 if you can afford that, 977 00:39:48,950 --> 00:39:50,200 I would definitely say do it. 978 00:39:50,200 --> 00:39:50,600 I mean, 979 00:39:50,600 --> 00:39:51,960 again, it can't hurt you. 980 00:39:52,230 --> 00:39:53,000 I would again, 981 00:39:53,000 --> 00:39:58,280 always have a mixture of organic looking content where it's people 982 00:39:58,280 --> 00:39:59,520 taking photos with it. 983 00:39:59,940 --> 00:40:01,080 You taking photos, 984 00:40:01,140 --> 00:40:02,440 professional photos. 985 00:40:02,640 --> 00:40:04,520 Again, I think it depends on the brand, 986 00:40:04,520 --> 00:40:05,520 it depends on the product, 987 00:40:05,570 --> 00:40:07,840 it depends on how you want your feed to look. 988 00:40:07,980 --> 00:40:09,400 But I would say, 989 00:40:09,400 --> 00:40:09,640 you know, 990 00:40:09,640 --> 00:40:12,720 obviously the more images you have or the more the variety 991 00:40:12,720 --> 00:40:13,200 you have, 992 00:40:13,250 --> 00:40:14,080 it just shows, 993 00:40:14,120 --> 00:40:16,320 again, people using the product, 994 00:40:16,430 --> 00:40:19,120 people a nice photo of the product. 995 00:40:19,430 --> 00:40:22,200 I would just say making sure that you have a variety 996 00:40:22,200 --> 00:40:24,000 of photos because really at the end of the day, 997 00:40:24,000 --> 00:40:24,840 it's only gonna help you. 998 00:40:24,840 --> 00:40:25,680 It's not gonna hurt you. 999 00:40:26,220 --> 00:40:28,800 And then you can really see like what's resonating with people 1000 00:40:28,800 --> 00:40:30,040 as you're posting these. 1001 00:40:30,190 --> 00:40:31,600 Truthfully, that's how I would go. 1002 00:40:31,600 --> 00:40:33,040 I would just diversify all of it. 1003 00:40:33,510 --> 00:40:36,400 Okay. And you still wanna stay on brand, 1004 00:40:36,400 --> 00:40:38,960 like you don't want one picture to be really bright light 1005 00:40:38,960 --> 00:40:39,840 in the next one, 1006 00:40:40,130 --> 00:40:41,760 in a dim dark place or, 1007 00:40:41,850 --> 00:40:44,200 or a really blurry picture or something like that. 1008 00:40:44,200 --> 00:40:47,320 So quality and consistency of the images, 1009 00:40:47,320 --> 00:40:50,080 like not a different filter on every Photo. 1010 00:40:50,080 --> 00:40:51,800 Exactly. Like none of that. 1011 00:40:51,800 --> 00:40:54,280 So it all still looks like your own brand. 1012 00:40:54,280 --> 00:40:55,200 Right? Right. 1013 00:40:55,200 --> 00:40:56,760 Exactly. All right. 1014 00:40:56,760 --> 00:40:58,600 So consistency with the images, 1015 00:40:58,740 --> 00:41:00,080 the way things are looking, 1016 00:41:00,340 --> 00:41:02,640 the way you word things should be similar too. 1017 00:41:02,640 --> 00:41:05,120 Like you can't show up as one type of a voice 1018 00:41:05,120 --> 00:41:06,800 and then be another voice. 1019 00:41:06,800 --> 00:41:09,440 But all of this is things that we know too with 1020 00:41:09,440 --> 00:41:12,040 regard to social media and content creation. 1021 00:41:12,080 --> 00:41:13,080 Right? Exactly. 1022 00:41:13,850 --> 00:41:17,280 So you're talking about how you know whether what you're doing 1023 00:41:17,280 --> 00:41:18,600 is performing for you. 1024 00:41:18,780 --> 00:41:21,200 How do you analyze a post to determine that? 1025 00:41:21,750 --> 00:41:24,040 A post or a video or whatever you're putting up? 1026 00:41:24,110 --> 00:41:28,120 Yeah, so if you have a business account on Instagram, 1027 00:41:28,140 --> 00:41:30,400 you can go in and measure your analytics. 1028 00:41:30,780 --> 00:41:34,040 And so one of the biggest things to view is what's 1029 00:41:34,040 --> 00:41:35,120 the engagement on it, 1030 00:41:35,540 --> 00:41:37,120 how many impressions are we getting? 1031 00:41:37,180 --> 00:41:39,040 Are we reaching new audiences? 1032 00:41:39,140 --> 00:41:40,840 The Instagram platform, 1033 00:41:40,840 --> 00:41:41,840 in terms of analytics, 1034 00:41:41,840 --> 00:41:44,920 they have a lot of great resources if you're running on 1035 00:41:44,920 --> 00:41:45,760 a platform too. 1036 00:41:46,070 --> 00:41:48,760 Some of the other platforms like plan or later, 1037 00:41:48,760 --> 00:41:52,360 those ones also have a lot of engagement metrics too. 1038 00:41:52,360 --> 00:41:53,040 But I mean, 1039 00:41:53,040 --> 00:41:55,440 you can see are people commenting? 1040 00:41:55,440 --> 00:41:57,240 Are people re-sharing exact, 1041 00:41:57,240 --> 00:41:58,160 like exa again, 1042 00:41:58,160 --> 00:41:58,600 what are, 1043 00:41:58,600 --> 00:42:00,840 what's the engagement metrics that people are having? 1044 00:42:00,840 --> 00:42:01,920 And then you can see, 1045 00:42:01,920 --> 00:42:03,840 okay, this post maybe only got, 1046 00:42:03,840 --> 00:42:04,360 I don't know, 1047 00:42:04,360 --> 00:42:06,960 like a hundred sessions or engagement, 1048 00:42:06,960 --> 00:42:09,640 whereas like another video or photo maybe got 300. 1049 00:42:09,690 --> 00:42:11,920 So it's like that sort of content you can start to 1050 00:42:12,200 --> 00:42:14,760 look at and see how people are responding. 1051 00:42:14,780 --> 00:42:17,640 And then you can kind of restructure your strategy of, 1052 00:42:17,640 --> 00:42:19,240 okay, well this is starting to work. 1053 00:42:19,240 --> 00:42:21,920 Maybe I start posting similar things to this. 1054 00:42:21,950 --> 00:42:23,840 I wouldn't go all in on that. 1055 00:42:23,870 --> 00:42:25,960 I would just start trickling those in. 1056 00:42:25,960 --> 00:42:28,320 And then seeing again like how is this working? 1057 00:42:28,320 --> 00:42:28,720 You know, 1058 00:42:28,720 --> 00:42:30,840 it's an iteration of what was performing. 1059 00:42:30,840 --> 00:42:34,000 Again, the algorithm changes so much on Instagram. 1060 00:42:34,000 --> 00:42:37,640 Sometimes it's really hard to under like to make it effective. 1061 00:42:37,860 --> 00:42:41,560 But I think as long as you're getting those shares comments 1062 00:42:41,560 --> 00:42:43,960 like, like those are all things that are really good metrics 1063 00:42:43,970 --> 00:42:46,680 to look at so that you know how my posts are 1064 00:42:46,680 --> 00:42:48,360 doing. Okay. 1065 00:42:48,360 --> 00:42:49,280 And the other thing is, 1066 00:42:49,280 --> 00:42:50,080 if you have a post, 1067 00:42:50,080 --> 00:42:53,560 especially with a video that you've paid for be creating, 1068 00:42:53,600 --> 00:42:55,880 right? And it's worked really well, 1069 00:42:56,230 --> 00:42:59,760 I know that you can repost that after a certain amount 1070 00:42:59,760 --> 00:43:00,040 of time. 1071 00:43:00,040 --> 00:43:02,160 So it's doesn't have to be like a one and done 1072 00:43:02,190 --> 00:43:03,840 type thing either. 1073 00:43:03,840 --> 00:43:06,160 Definitely You can put it in different places. 1074 00:43:06,160 --> 00:43:08,640 Like you could put it in Pinterest and on some social 1075 00:43:08,640 --> 00:43:10,160 sites, but then you can also, 1076 00:43:10,160 --> 00:43:11,560 let's say it was six months ago, 1077 00:43:11,560 --> 00:43:14,840 you can bring that up again and post it as a 1078 00:43:14,840 --> 00:43:15,880 new post too. 1079 00:43:15,880 --> 00:43:17,280 Definitely. And on, 1080 00:43:17,280 --> 00:43:17,640 you know, 1081 00:43:17,640 --> 00:43:20,040 let's say reels or stories, 1082 00:43:20,150 --> 00:43:22,240 I mean you can even add a new thumbnail, 1083 00:43:22,240 --> 00:43:23,000 which again, 1084 00:43:23,000 --> 00:43:24,440 when you're scrolling through the feet, 1085 00:43:24,440 --> 00:43:25,280 it looks different. 1086 00:43:25,280 --> 00:43:26,360 Even though it's the same video, 1087 00:43:26,360 --> 00:43:28,720 people are still gonna interact with it because it's like, 1088 00:43:28,720 --> 00:43:29,640 oh, it's a new post. 1089 00:43:29,700 --> 00:43:32,240 And people that maybe didn't come six months ago will think 1090 00:43:32,240 --> 00:43:33,920 it's something completely new. 1091 00:43:34,600 --> 00:43:35,760 Right. You know, 1092 00:43:35,760 --> 00:43:37,920 again, when you're putting forth the money, 1093 00:43:37,920 --> 00:43:39,600 it's not a one and done type thing. 1094 00:43:39,600 --> 00:43:41,520 You can think of other ways you can use it. 1095 00:43:41,520 --> 00:43:43,560 Right. Snippets of a fuller video, 1096 00:43:43,840 --> 00:43:47,960 reposting that founder's video we were talking about earlier can go 1097 00:43:47,960 --> 00:43:50,280 up on social over and over again because you get brand 1098 00:43:50,280 --> 00:43:52,760 new people following and unfollowing all the time. 1099 00:43:52,840 --> 00:43:56,640 Right. It's not like everybody who saw it the first time 1100 00:43:56,890 --> 00:43:57,440 is like, 1101 00:43:57,440 --> 00:43:59,080 oh, well I already saw this, 1102 00:43:59,080 --> 00:43:59,440 you know? 1103 00:43:59,440 --> 00:44:01,680 Yeah. It's gonna be new people and some people who saw 1104 00:44:01,680 --> 00:44:04,160 it before get to see it again and probably pick up 1105 00:44:04,160 --> 00:44:04,760 something different. 1106 00:44:04,760 --> 00:44:07,480 So all of that is good and makes this worthwhile, 1107 00:44:07,480 --> 00:44:09,960 the whole point in investing in content creation. 1108 00:44:09,960 --> 00:44:10,960 Right. Exactly. 1109 00:44:11,590 --> 00:44:14,320 Okay. What would you say overall to someone who hasn't really 1110 00:44:14,320 --> 00:44:16,280 thought about it this way yet? 1111 00:44:16,280 --> 00:44:17,720 Because I guarantee you, 1112 00:44:17,720 --> 00:44:20,560 Lauren, there are a lot of people who it is like 1113 00:44:20,610 --> 00:44:22,400 on the fly like this week, 1114 00:44:22,450 --> 00:44:23,080 oh my gosh, 1115 00:44:23,080 --> 00:44:24,840 I'm launching my new product out. 1116 00:44:25,010 --> 00:44:26,000 Or you know what, 1117 00:44:26,000 --> 00:44:28,240 I think I'll show everybody what I'm making this week. 1118 00:44:28,240 --> 00:44:29,040 And then they just, 1119 00:44:29,040 --> 00:44:29,360 you know, 1120 00:44:29,360 --> 00:44:30,400 it's an afterthought. 1121 00:44:30,400 --> 00:44:32,560 The content creation is an afterthought. 1122 00:44:32,720 --> 00:44:34,920 Right. What's The value of planning, 1123 00:44:34,930 --> 00:44:38,720 putting some structure behind it as we've been talking about today? 1124 00:44:39,190 --> 00:44:43,160 I mean the more thought and planning and structuring you have, 1125 00:44:43,160 --> 00:44:45,240 just the better results you're gonna get. 1126 00:44:45,590 --> 00:44:46,600 I do think yes, 1127 00:44:46,600 --> 00:44:48,880 you can get good results on the fly, 1128 00:44:48,940 --> 00:44:51,960 but if you have an actual strategy set in place, 1129 00:44:52,270 --> 00:44:54,440 I just think you're gonna get more for your money, 1130 00:44:54,440 --> 00:44:54,920 you know, 1131 00:44:54,920 --> 00:44:55,880 more out of the content, 1132 00:44:56,140 --> 00:44:59,760 and it's just eventually it's just gonna start performing better because 1133 00:44:59,760 --> 00:45:01,040 there's a strategy behind it. 1134 00:45:01,040 --> 00:45:03,400 And so that's the biggest thing that I think anyone could 1135 00:45:03,400 --> 00:45:03,800 take away, 1136 00:45:03,800 --> 00:45:05,680 is that if you're starting with content, 1137 00:45:06,220 --> 00:45:06,840 sit down, 1138 00:45:06,840 --> 00:45:07,560 take the time, 1139 00:45:07,670 --> 00:45:09,280 create a content strategy, 1140 00:45:09,280 --> 00:45:11,080 because at really at the end of the day, 1141 00:45:11,080 --> 00:45:12,040 it's only gonna help you. 1142 00:45:12,310 --> 00:45:13,680 Yeah. Have a plan, 1143 00:45:13,690 --> 00:45:14,800 execute the plan. 1144 00:45:15,300 --> 00:45:16,880 Yes. Repeat what's working, 1145 00:45:17,420 --> 00:45:19,480 add in other things and go from there. 1146 00:45:19,890 --> 00:45:21,920 Exactly. Well said, 1147 00:45:21,920 --> 00:45:23,320 Lauren, that was fabulous. 1148 00:45:24,000 --> 00:45:27,160 Share With us more about what you offer within your business 1149 00:45:27,210 --> 00:45:30,360 so everyone who's listening knows more about what you Do. 1150 00:45:30,770 --> 00:45:33,360 We mostly work with e-commerce brands. 1151 00:45:33,490 --> 00:45:35,640 We do all of their paid social. 1152 00:45:36,090 --> 00:45:36,960 So again, 1153 00:45:36,970 --> 00:45:39,920 we do the ads for all platforms, 1154 00:45:39,920 --> 00:45:43,640 but then we also do shoot content for brands as well. 1155 00:45:43,650 --> 00:45:46,760 So we have organic content that we shoot and we also 1156 00:45:46,760 --> 00:45:48,800 shoot content for paid social. 1157 00:45:49,210 --> 00:45:54,240 So we are essentially just a creative partner for brands to 1158 00:45:54,240 --> 00:45:57,920 really help execute any sort of content strategy they're looking for 1159 00:45:57,920 --> 00:46:01,840 organic and paid to really help them level up their creative. 1160 00:46:02,440 --> 00:46:04,480 Wonderful. And where can people find you? 1161 00:46:04,930 --> 00:46:08,280 So the website is the Loft 3 25, 1162 00:46:08,280 --> 00:46:13,680 and I'm on Instagram and Twitter at Loft 3 25. 1163 00:46:13,680 --> 00:46:14,160 Perfect. Lauren, 1164 00:46:14,160 --> 00:46:14,960 thank you so much. 1165 00:46:14,960 --> 00:46:18,440 I really appreciate all of your expert advice and guiding us 1166 00:46:18,440 --> 00:46:22,120 through this new world of user-generated content. 1167 00:46:22,120 --> 00:46:23,200 Really appreciate It. 1168 00:46:23,200 --> 00:46:27,640 Yeah, thank you, 1169 00:46:27,640 --> 00:46:31,960 Sue. So what do you think if you've never considered user-generated 1170 00:46:31,440 --> 00:46:31,960 content before? 1171 00:46:32,750 --> 00:46:35,240 I encourage you to take a step in this direction, 1172 00:46:35,310 --> 00:46:36,840 even if it's a small one, 1173 00:46:37,390 --> 00:46:40,280 invite people to take a photo of how they're using your 1174 00:46:40,280 --> 00:46:45,040 product and tag you on Instagram or in an after purchase 1175 00:46:45,040 --> 00:46:47,160 email, ask for a product review. 1176 00:46:47,600 --> 00:46:51,280 These are easy things to integrate into your normal processes that 1177 00:46:51,280 --> 00:46:54,720 can bring in user generated content naturally. 1178 00:46:55,830 --> 00:46:58,640 I mentioned in this episode my daughter-in-law Brie, 1179 00:46:58,640 --> 00:47:03,200 and her experience working with photographers nationwide to create images for 1180 00:47:03,200 --> 00:47:03,760 social media. 1181 00:47:04,340 --> 00:47:07,760 You can listen to that episode for more details on how 1182 00:47:07,760 --> 00:47:12,040 to set up your process in episode number 164. 1183 00:47:12,530 --> 00:47:15,880 If you're enjoying the podcast and would like to show support, 1184 00:47:16,390 --> 00:47:20,040 a rating and review is always fabulous because it helps get 1185 00:47:20,040 --> 00:47:21,760 the show seen by more makers. 1186 00:47:22,190 --> 00:47:23,720 It's a great way to pay it forward. 1187 00:47:24,380 --> 00:47:27,880 And there's another way where you can get something tangible in 1188 00:47:27,880 --> 00:47:29,120 return for your support too. 1189 00:47:30,040 --> 00:47:34,000 Visit my merch shop for a wide variety of inspirational items 1190 00:47:34,390 --> 00:47:35,440 like mugs, 1191 00:47:35,550 --> 00:47:37,360 journals, water bottles, 1192 00:47:37,500 --> 00:47:39,440 and more featuring logos, 1193 00:47:39,510 --> 00:47:43,120 images, and quotes to inspire you throughout your day. 1194 00:47:43,480 --> 00:47:44,880 Makes a great gift too. 1195 00:47:45,540 --> 00:47:49,320 And we've just added some new products for the season to 1196 00:47:49,320 --> 00:47:49,680 the shop. 1197 00:47:50,120 --> 00:47:53,650 Turnaround is quick and the quality is top notch, 1198 00:47:53,900 --> 00:47:55,850 nothing but the best for you. 1199 00:47:56,960 --> 00:48:00,850 Take a look at all the options@giftbizunwrapped.com 1200 00:48:01,330 --> 00:48:02,410 slash shop. 1201 00:48:02,830 --> 00:48:06,850 All proceeds from these purchases helps go to offset the cost 1202 00:48:06,850 --> 00:48:08,250 of producing the show. 1203 00:48:08,790 --> 00:48:11,810 And now be safe and well and I'll see you again 1204 00:48:11,810 --> 00:48:14,330 next time on the Gift Biz Unwrapped podcast. 1205 00:48:16,400 --> 00:48:19,490 I wanna make sure you're familiar with my free Facebook group 1206 00:48:19,490 --> 00:48:21,450 called Gift Biz Breeze. 1207 00:48:21,920 --> 00:48:25,810 It's a place where we all gather and our community to 1208 00:48:25,810 --> 00:48:26,730 support each other. 1209 00:48:27,280 --> 00:48:30,530 I got a really fun post in there that's my favorite 1210 00:48:30,530 --> 00:48:31,090 of the week, 1211 00:48:31,090 --> 00:48:31,930 I have to say, 1212 00:48:32,050 --> 00:48:35,290 where I invite all of you to share what you're doing 1213 00:48:35,380 --> 00:48:36,890 to show pictures of your product, 1214 00:48:37,100 --> 00:48:39,290 to show what you're working on for the week, 1215 00:48:39,660 --> 00:48:41,650 to get reaction from other people. 1216 00:48:41,950 --> 00:48:43,450 And just for fun, 1217 00:48:43,450 --> 00:48:46,850 because we all get to see the wonderful products that everybody 1218 00:48:46,850 --> 00:48:48,410 in the community is making. 1219 00:48:48,980 --> 00:48:51,570 My favorite post every single week. 1220 00:48:51,700 --> 00:48:52,890 Without doubt. 1221 00:48:53,600 --> 00:48:54,610 Wait, what? 1222 00:48:55,400 --> 00:48:57,130 Aren't you part of the group already? 1223 00:48:57,900 --> 00:48:58,530 If not, 1224 00:48:58,530 --> 00:49:01,690 make sure to jump over to Facebook and search for the 1225 00:49:01,690 --> 00:49:03,450 group Gift Biz breeze. 1226 00:49:03,810 --> 00:49:04,690 Don't delay. 1227 00:49:05,120 --> 00:49:08,170 Come join us in Gift Biz Breeze today.