Matthew Hughes - King of Video: Hello, welcome to YouTube Success Podcast.

Remember I don't have an intro.

I did say in the last episode I would not talk about the fact that

I didn't have an intro, but here I am talking about it once again.

So don't get bored of these non-intro intros, just go with it, it's fine.

I'm here with Molly, who I forever call Molly Maloney and

that is not your name at all.

I don't know what.

I get it a lot.

I get like cockles and muscles, all of it.

So Molly Malone, people say.

Matthew Hughes - King of Video: As long as I'm not the only one.

And the thing is, I thought to myself, well, you know, I could

just not tell her about it.

But, you know, I'm an open book.

I like to tell people when I just make a fool of myself.

So I'm here with Molly.

And Molly is a YouTuber.

Molly, I checked out your YouTube channel earlier.

You've got five and a half thousand subscribers.

But you know, it's there.

It's one of the platforms you use of many things.

Yeah, I think from my perspective, and perspective is a wonderful thing from

the outside looking in, I think of you when I think of AI, but strangely enough,

that is absolutely not your whole thing.

That's not your whole story at all.

There's a whole thing to Molly that doesn't give a fair picture of.

So what I do on this is I ask my guests to introduce themselves.

I know that sometimes feels weird, but I think if anyone doesn't know Molly.

One of the first times I saw Molly speak, she started singing.

So, I mean, if anybody can introduce themselves, it has to be Molly.

So I'm going to leave that to you, Molly.

Go for it.

Yeah, I'm here.

I'm here for it.

So I'm so grateful.

Thank you so much.

I was so looking forward to this call and I'm so glad that we got to hang out

somewhat recently, almost a year ago, but like in real life, which is awesome also.

And yeah, so you are correct.

Currently, we are, one of the things we're most known for is AI.

We've been teaching a human-focused AI strategies since 2021, which feels like

we're kind of like dinosaurs in the space at this point because so many people have

become AI experts in the past like six months or, you know, two days, but really

AI has been around for a very long time.

So that's been something we've woven in.

But it all started with a little company called the Prepared

Performer, as you can see.

And when I launched my company, the main focus was actually helping performers,

i.

e.

singers, dancers, actors, to be able to have a career and actually, you know,

a life they love because I worked as a professional performer for about 20 years.

In 2016, when Facebook live came out, we switched everything and rather

than teaching performers how to have a business, we started teaching

business owners how to perform.

So that is what we really started doing was helping people to be more

confident, whether they're on camera or on stage, or even in the way that

they write things, it's bringing their own authentic self into their content.

And now AI allows us to just do that more quickly.

Matthew Hughes - King of Video: Excellent.

And actually, hopefully for anyone listening or watching on YouTube, you

can now see why Molly is the perfect guest for this because actually,

one of the things that I deal with, with my clients when it comes to

YouTube is the confidence on camera.

Speaking to a lens is weird as hell.

I think my public speaking journey started in 2010.

And when I first got in front of camera, which was 20, 2017,

I still felt weird about it.

And I'd spoken in front of rooms with hundreds of people,

but it still felt weird.

So, we'll come to that.

Well, let's start, let's start there.

Actually, let's talk about the public speaking stuff.

I've got it the other way around in my notes.

Can we start with, what are the common things do you think between being

on camera on YouTube or whatever platform you decide to be on?

What are the common things that come up for a lot of people

when they're trying to perform?

Cause it is a performance, whether you like it or not, it's a performance.

So what are the common things you see?

Well, I think there's two different for me.

There's two different like styles.

One is to be live where you know that you have interaction potentially coming

in from a community, which that way at least you can feed off of the comments

and then there's where you're just by yourself recording a video, right?

This is another way where we're able to talk to each other.

But for me, it's a little harder when I'm by myself with no one else there

and I'm recording something on my own because there's no feedback and there's

nothing to bounce your ideas off of.

So whether you're live and you have people interacting or not,

you really have to pretend.

And the hardest thing to do is actually to be yourself on camera,

which that in itself is a performance because I remember being in college,

getting my BFA in theater and dance.

And we learned that when cameras were first invented, there was

a whole new thing that happens physiologically with people.

When they know that a camera is on everything in your actual being changes.

And so if you don't feel weird on camera, that's probably more weird.

Matthew Hughes - King of Video: Oh, my God, that's so fascinating.

And that leads really well into my next question.

But I want to I want to think about that and just talk about that for a second.

So I talk about the fact that when you hit the button of fear, the

record button, that all your..

What your brain does is gives you all this information immediately.

It's like it just floods you with information.

So a lot of people don't stumble for the first minute because they've

suddenly got all this information because they've hit the button.

Actually, sometimes it's better to hit record and just talk about something

that's fun and something that's unrelated to the video that you talk about, and

then get into your video, because it's just about getting those nerves and all

of the crap that your brain is giving you.

And the reason why it leads nicely to the question.

And hey, I'm going to tell you, by the way, normally with everyone

else I've spoken to you so far, I tell them what the questions are.

And I just realized I've not told them all the questions.

So the other thing I would tell you,

I'm like better without knowing.

Cause I really like..

Matthew Hughes - King of Video: This is the thing, right.

And the thing about being a performer is, what makes a good performer, a

good public speaker is being able to continue when stuff goes wrong.

And I've been in loads of situations like that where my slide deck doesn't

work or the project doesn't work.

The tech just fails.

I, we used to own the tech world.

It was like, you'd have to sacrifice a lamb to the demo gods because the

demos would always fail, you know?

So being a performer, you just learn to roll with it, right?

You just get on with it.

But the physio..

physiological stuff, I knew it was going to be, it was going to be hard to say

that, the physiological stuff, that's fascinating because again, I asked

people, talk to people about energy.

So I wondered if you could talk about the kind of things that you talk to your

clients about when it comes to staying in the right energy for performance,

because there's some days where you're just, you just don't have it.

It's not in you, for me at 7 PM and I'm always better in the morning.

So when I'm doing these, I try to do them in the morning, but of course

you're the other side of the world.

So we do accommodate you.

So how do you, how do your clients and how do you advise your clients

to stay in the best energy when it comes to creating video content?

Yeah.

Well, the first thing that we always do is we go way back to when I was in college

again, and in the room where we were learning how to become actors, you know,

there was this giant chart on the wall.

That was Constantin Stanislavski's chart on how to be a real actor and it's this

whole, if you Google it like Stanislavski is the like foremost, you know, Russian

theorist on how to be an actor and there's all these different pieces in it that are

like these words going up the side and there's one giant box on the bottom and

it says work on one's self and I think that is so important and it's so great

that you asked this question because if we don't have a system for that in

place before we start doing all the other things because there's so much more to it.

It's not just that you start talking.

It's that you have all the tech stuff to consider.

You also have things that are happening, you know, in your real

life that are coming in at you.

You also have the looming fear of like what the results of this video are going

to be, because there's like some sort of implication, like what is your family

going to say when they see this video?

What are your clients actually going to care?

Are they going to think it's dumb?

Whatever.

We've got all of these different gremlins that creep up.

So if we don't have a foundation for ourself as a regular practice, it's what

we can never expect to be able to give something consistently energetically.

So we have a practice called

The Quesadilla of Awesome.

Yeah.

, do you know?

Matthew Hughes - King of Video: No, I dunno this.

Go on.

Tell me.

Okay, so , the Quesadilla of Awesome is something that I developed

when I was working as a performance coach because I had so many clients

that had like broadway credits or huge TV credits, and then they would still

get nervous in certain situations.

And in my mind I was like, dude, you were like, you know, such a pro.

How are you nervous here?

But I realised that for some people, the higher that they get,

the more successful they get.

Now there's farther to fall.

So sometimes it can feel even scarier once you've had a certain level of success.

We're going to do this exercise together.

Is that okay?

Matthew Hughes - King of Video: Yeah, I think I'm just, yeah, whatever.

Let's do it, Molly.

So you're going to take your hands like this.

Yeah.

Put them in a ball.

If you're listening on the podcast, we are putting our fingertips

together and making like a big ball.

This is going to be our ball of business benefits.

So inside this ball, we are going to put all of the things that we

offer So like all of your amazing technical camera skills and your

YouTube magic and all of that stuff.

You're going to put into this ball and then on the count of three, we're

going to throw it into the air ready You got all your benefits in there?

Matthew Hughes - King of Video: Yep.

One, two, three.

Okay.

So now, all of our business benefits are floating above us, up above

us, like Mikey TV and Willy Wonka, you know, when he like goes through

the television, the WonkaVision.

So all of our benefits are up there.

And what are you left with?

Matthew Hughes - King of Video: Just yourself.

Yeah, which is both the most amazing and the most

terrifying thing to be left with.

Oftentimes before we start our videos, we try and bring in like our expertise

and we have to look fancy, whatever.

But if we start with who we are as humans first.

We're going to be so much more powerful and we'll be able to create content

that other human beings will care about.

So the problem is, is that a lot of people don't even know who they are.

So what we do is we make a list of 20 things that make you a

uniquely awesome human being.

And we call this list the Quesadilla of Awesome because everyone has

something that makes them uniquely awesome, even if it's just that

you make an amazing quesadilla.

So, do you want to know the recipe for what goes in

Matthew Hughes - King of Video: To an amazing quesadilla?

Well, I mean, that is subjective because you may want like

olives in your quesadilla or nuts.

I don't know.

Matthew Hughes - King of Video: Yeah, yeah.

I mean, no, I totally get it.

And I think you, go on, tell me, tell me the recipe, go on.

So the recipe for what you're going to write on this list,

a lot of people get stuck with it.

And so I've made an acronym.

The word is SAVE.

It has five letters.

Most people think you spell SAVE with four letters, but I can't

spell, so I spell my acronyms wrong.

So it's S A A V E.

And it is your skill sets, the things that you're naturally gifted at.

Your appearance, which is important, not because of what other people

think about the way you look.

It's about what you think about the way you look.

Because that's half of the problem, is that when we record videos, oftentimes we

can see ourselves, which is like, awkward.

So, your appearance.

The next one is your activities.

So things that you love doing that are separate from your business,

which then you can connect with other human beings about as well.

The next one is your values.

And so those are the things that really matter to you as a human being.

And our company, we stand for joy as a fierce form of activism.

If you're not willing to have fun, you're not going to be

a good fit in our community.

And then the final thing is E, which is for things you like to eat.

And so this is,

Matthew Hughes - King of Video: I'm glad that's there.

And that one's really, it seems silly, but it's actually such

a great way to bring about a common denominator that we all can, you

know, either agree on or disagree on.

And so what I like to do is find food that's polarizing that you

either love or you really don't like.

And when you weave that into your content, like the secret for unlocking

the algorithm, which is really awesome.

Matthew Hughes - King of Video: Yeah.

And now it all could make sense about the Brussels sprouts.

So that I wasn't sure if I was going to bring

it up, but you, so here we go.

If you want to unlock all of your social media, especially on Facebook,

all you have to do is write these five words, Brussels sprouts, yes

or no, and watch the magic unfold.

So I love Brussels sprouts.

And because of that, let me show you something.

I'm disappearing.

Where did it go?

It's not there.

I have this.

Usually it's like right there.

I have this dish towel that four people have sent me in the mail

that says every day I'm Brusslin.

Matthew Hughes - King of Video: Yeah, yeah, good.

I like that.

And the thing is, you know, the great thing was, so, the story for me, my view

of this story, the first time I saw it, was at Atomicon last year, and of course,

in my world, I've gotten connected with a lot of the Atomicon attendees and

so we all did this thing and of course loads of people beyond the Atomicon

said you must be with Molly and I think actually the great thing about that is

it's like a testament to somebody's, you, you've talked about that SAAVE, the

acronym, but it's a testament to what people remember you as like this, these

little things, mine's "Clean your lens."

I say that all the time.

Once a month, I'll put it on my status and people now repeat it back to me

when they see me, you know, but that is how you create an audience that

understands who you are and what you stand for and all of those kinds of things.

So all of those..

And it can be as silly as Brussels sprouts, but

it's true, I've been teaching that tip for like seven years now.

And so now what happens like at Atomicon, I taught.

that everybody wrote Brussels sprouts.

Yes or no.

And then other people, like you said, start commenting.

You must be with Molly.

Like it works.

It's sticky.

People send me pictures of their Brussels sprouts and the holidays come up.

They send me like fake Brussels sprout Easter eggs or whatever so..

Matthew Hughes - King of Video: And the funny thing is like when you're at school,

when, or certainly when I was at school, there were certain things like that about

your self that would be taken the mickey out of or people would not like or use

against you or whatever and actually I find that they're the things, they're

the uniqueness of a person that becomes the thing that people love in the end at

school you're just trying to figure out and you're all kind of work each other

out but by the time you become an adult if you can just stick your stake in the

ground and say that's who I am, this is what I like, this is what I don't like.

People love that right?

They love it.

And then if you can get better and be even more brave to be able to really claim

that, what I love to do is I love to look at this list and then take your fingers

and you tap your fingers on your chest.

Okay.

So I think you did this at Atomicon.

Will you do it with me?

Okay.

Okay.

You're looking at the list and then you're going to roll your shoulders.

This is like, this is how you get the energy, right?

You're looking at the list, you're rolling your shoulders and then you're going to

take a big breath and you're going to go,

yeah, kind of down.

So I call this the money dance.

And so you do that money dance before you go live or before you write a post.

And every time I do it, it feels so good.

You bring more of who you are into yourself before you show up.

Matthew Hughes - King of Video: Yeah, I definitely didn't know what I was getting

into with this, did I, Molly, at all?

Good.

Excellent.

Well, and the thing is, the thing that I love about this is, because

you do the performing art stuff and the way you bring that into

what you do, you make it feel okay.

Absolutely.

And I think for a lot of adults that have had that sort of beaten out of them in

one way or another, it makes it feel okay.

And so I definitely love that about you.

So thanks for bringing that here as well.

So

what I wanted to ask you now is how the hell did you go

from performing arts to AI?

Oh, that is a good question.

So, we, I mean, there's the transition in between from performing arts to

teaching video strategies, right?

And actually, I don't know if you saw this, but if you look at my poor

little YouTube channel, which doesn't get as much love as I should give it,

if you go, like, if you organize my videos in terms of most popular, did

you happen to do that by any chance?

Matthew Hughes - King of Video: I didn't do that, no.

Okay.

Well, if you do that, you're going to find very embarrassing videos of

me teaching how to sing a C scale.

So I have several videos that have hit well over a hundred thousand

views way back in the day when I was teaching singing because I

actually was using YouTube for that.

But when Facebook Live came out in 2016, I basically abandoned my YouTube channel

and I just focused on Facebook, which worked really well for us in the moment

and the time because Facebook Live was so new when messenger bots came out.

We then added in messenger bots because on, you know, Facebook

Messenger, they were so new and people were like, Oh, what?

You can do what?

And so I love the tech stuff and I love combining the tech

stuff with the human stuff.

And even more than that, I love when people freak out because I've taught

them something they don't know.

And it like really seems like I created the magic when really, I'm

just showing them how to use this tool.

Matthew Hughes - King of Video: Yeah.

Yeah.

And that's great.

Right.

And I think that's the same when I closed my business in 2020, I looked and I

was like, what do I really love doing?

And I figured out through, you know, you do exercise and stuff.

It was like video and teaching.

And it's that same thing.

You mentioned earlier, you said about, what's weird about being in front of

camera is not having the feedback and actually training in a room, when you

deliver training, the best thing about that for me, no, it's not for everybody,

but it's seeing people's eyes light up, seeing them when they get the thing

and then it's like, oh, it's amazing.

And so it's so hard actually to translate that to an online environment.

Actually Zoom gave us a..

You know, Zoom was late to the game.

There was Citrix and all the other things that came in the

corporate world before that.

But, but Zoom really gave the general population a chance to then connect

with their webcams on, because if you'd have asked before the pandemic,

Oh, can you put your webcam on?

People are like, no, you can't see my face.

How dare you ask me to do such a thing?

You know.

But then now everybody's just used to it.

It's almost weird when people show up to a thing like this and they've

not got the webcam on, you know?

Yeah, agreed.

But it gives us that human aspect, even though it's obviously not the

same as being in real life, right?

So with that in mind though, when we add the AI in, it's like, are

we removing the human aspect?

And my firm belief is no, the AI actually causes us to have to dig deeper into

the human aspect because otherwise,

if it was just AI, we would all become zombies and all the content

would become boring and blend in.

So really what happened is in 2021, I started using Jasper,

which was called Jarvis.

Do you remember that?

So yeah, we loved, we loved it so much.

And so I launched a program called dancing with Jarvis.

Teaching people how to play with the AI and how to like when you get a response

that you don't really love to recognize like, Oh, this is just like I'm playing.

I'm going to give him something back and when they changed the name to

Jasper, I was like, this is a bad idea to base my whole program on one tool.

So I switched it.

It's now called the AI content club.

But then when ChatGPT came out and everybody was freaking out, it was

like, Oh, this is a ride that I can wave that I can ride because I've already

been doing this for so many years.

So that's really how it all happened.

And now it's like people have to know who they are.

So our whole thing is that the way to make content that stands out in an effective,

efficient way is your weird plus AI is how we create this high-converting content.

So if you don't figure out what it is that makes you weird to begin with, you're

going to create really boring content.

That's not going to get anywhere.

Matthew Hughes - King of Video: And the weirdness that you, the thing

I love about, I watched one of your tutorials you were doing, you

discovered something and you was like, I'm so excited to show everyone.

And you just went alive and started talking about it.

The thing I like about that is that you, you feel your

excitement for discovering it.

It's like you've discovered it for the first time.

I know in some ways you have, because it's a new thing or whatever.

But I think that's just..

You know what's really crazy?

What's really crazy about that is that honestly, some of these things, even like

prompts that I have created, I get so excited when they work, you know, like

they, and they, I know what's going to happen, but I still, I allow myself to

like, feel the emotion of it and feel that out loud so we can all feel it together.

Matthew Hughes - King of Video: Yeah, yeah.

And I think people are afraid actually to put that, those emotions out

there to show that kind of raw side of them as well, which is great.

I've got to ask you a question.

It's not on my list, but it's the most obvious question I should ask.

Do you say please and thank you?

Oh, always.

Yeah.

Always.

Matthew Hughes - King of Video: It'd be weird if you didn't, right?

Well, and here's like the, there's a couple of reasons,

but I was having ChatGPT create code for a sales calculator that I put

into a widget on a website, which is so cool that you can even do that.

Yeah.

And I said, they created the code.

I went back and forth a little bit, had it all finessed.

And then I said, can you please give this a black background and white text?

And my husband was in my room, in my office.

I have this beanbag in the corner.

He's sitting on the beanbag.

And I was like, oh my gosh, this is so cool talking about it.

And then I sent that and then it replied to me.

And it said, "certainly, adding a black background with white text adds

a layer of sophistication and style.

It's like putting your calculator in a tuxedo."

Oh, brilliant.

And my husband was like, why does it talk to you like that?

And I said, because that's how I talk to them.

You know, we have Yeah, yeah.

The energy is contagious.

Matthew Hughes - King of Video: Yeah.

And isn't it fascinating that there's, it's got these weird, quirky ways to

respond to you because it's all, it learns right from the stuff that it

pulls in, but it, it's just picked up on somebody like it's not picked up

on, or maybe it's been programmed out

that it doesn't pick up to call you something negative, or it doesn't

talk to you in a negative way.

It's all really positive and fluffy kind of things.

I wonder if there is a side of it that's in a negative way, but

I've not seen anything like that.

Well, you know what happened like with Bing or whatever,

when they first released it, that it started going down really dark

paths, they released it too soon.

Yeah.

There's a whole thing that it like was not good and they didn't have

it trained to be that more positive.

Matthew Hughes - King of Video: Okay.

Okay.

Yeah, so they must have just creepy way.

Yeah.

I mean, the word is, word is creepy if you look for it, right?

So it can be.

Okay.

So what are you using AI for at the moment?

I think a better question is what aren't you using AI for today?

I'm just kidding.

Well, really, you know, where our main goal this year has to bend to, to move

beyond the content creation, so we're still obviously using it for everything

that we're doing content wise, but also we're looking to AIFI our entire business.

So it's like data analysis, and we're actually weaving it into our follow up

process where AI will be responding as an automated assistant in some situations

as well, which we do with messenger bots, but it's a different thing, right,

because messenger bots are pre programmed, kind of choose your own adventure.

This is actually, we have it, it'll be released soon, but it's actually real

AI talking to people, which is kind of fun and also awesome and scary.

And that's just like in the initial follow up piece.

The thing that I have been playing with the most is, did you see that I

made an entire podcast all with AI?

Matthew Hughes - King of Video: Yes, I did.

Yeah, that was the one.

That was a live.

I watched it.

Yeah, it was so cool.

So I went on a flight to the podcaster's cruise and on the way there, I decided,

you know, I wonder what I could do.

Like, if there's a way that I could create a system for my team to be

able to create podcast episodes for me that I'm not even needed for.

And so what we did was we took, I did a giveaway where people, all they

had to do in order to enter to win was ask questions below this post.

I then took all those questions.

I loaded it into AI and I said, 'Hey, organize these questions

and put them in a table with the headers, name, question, and answer.

So I had AI answer all of the questions as well.

And all of our AI systems are seasoned with my own voice and knowledge so it

can answer it in my basic knowledge.

Then I edited it so that I made sure the answers were really

what I would want to give it.

I put it back into AI and I asked it to write a podcast script and I gave

it an example that was like, welcome to the content club podcast today.

We have a question from Matthew, you know, whatever Matthew asks,

blah, blah, blah, blah, blah.

And then I created the entire thing with AI and it sounded amazing, so.

Matthew Hughes - King of Video: Yeah, it did.

I listened to a few and I was like, no, that can't, the voice can't be AI.

Like it can't, it sounds just like Molly.

This is, so we're going to go down a dark route for a second, just for a second.

Cause I don't want to focus on it too much, but what happens when you're

dying, your AI voice is out there?

Oh my gosh.

You know what, I actually just listened to a video this morning

about the, I haven't talked to anybody about this, but I, up until now.

I listened to this video of a casting agent.

I'll send it to you because it was about the like SAG deal that went through

recently for actors about their AI image.

And this casting director was freaking out about what they had written in this

clause because it said, when you die, the AI version of you that they've created

as a part of this movie or whatever, it was like the union gets to decide what

happens with that after it's done, not your family, not your trust, whatever.

Matthew Hughes - King of Video: I mean, do you know what?

It's really funny because the radio station local to me, Radio

X is, is the one I listened to.

It's a rock radio station, right?

And they did it, they did a, you know, they do like segments and it

was Dave Grohl or not Dave Grohl, and they'd used AI to create like a

bunch of, and it was like, you know, something about, it was the dick emoji.

And it was like, they made him say something like that.

And you had to just guess whether it was the real or the AI version.

And I couldn't tell when I first heard it, I was like, that's Dave Grohl.

And then they said it wasn't Dave Grohl.

It was the AI Dave Grohl.

So it is weird.

There's going to have to be more regulation that's coming through,

you know, and I just heard a lot, also this week about the whole Sam Altman thing

with him getting fired and all of that.

Yeah.

Have you heard the most recent like reasons behind it?

No.

Okay.

I also haven't talked about this really, cause I don't want to freak

people out, but I'm going to tell you.

So there's this new version of the system or whatever called Q Star.

Have you heard of this?

No.

Okay.

Okay.

So it's supposedly, like right now, AI is really great at language,

but it's not great at Math.

And so this Q Star is going to be better at Math.

And the problem with that is, is that everything that we have on

the internet and whatever, is all encrypted with Math, basically.

Yeah.

And so now the machines are going to be able to figure out the potential, I

mean, not now, but like in the future.

And I guess that was the thing that freaked them out

and caused them to fire him.

Matthew Hughes - King of Video: Yeah, because the thing is with encryption

like and the way it used to be because my background is tech, right?

So yeah, I always saw this and you could brute force a

password on a zip file, right?

And it was, it was relatively straightforward.

There's little programs that would just do it and you would give it a dictionary,

a file that was a dictionary and then you would say go nuts and it would go.

And that was in like late 90s, early 2000, whereas the encryption

now, the way they define it is they say you can't get through this

encryption for a billion years.

That's how long it would take to brute force it.

But that's suddenly just disappears with AI.

Yeah.

So yeah, that's scary.

That's scary.

Especially cause you know, SSL and stuff like that is just encryption.

It's just right.

Even like the, my Facebook messages have been weird

lately where it keeps saying like, Oh, these encrypted messages can't

load and I have to refresh it.

So like all of that WhatsApp, all that encryption.

So here's the thing is that some people may hear that and

be like, see, AI is the devil.

I'm never going to use it, but guess what?

It's not going away.

And you using it to create a podcast is not going to help further the Math side

of what they're doing to figure it out.

So when it comes time, it comes to things like this.

I am a firm believer that the more good humans we get to use these tools,

the more good that will be done,

otherwise, it's just the bad guys that are going to use these tools, and that's going

to put us in a whole heap of trouble.

So, we need to be feeding the positivity and the goodness into this stuff.

Otherwise, it's going to, that's when it's going to go dark, is if we ignore it.

Matthew Hughes - King of Video: Yeah, and actually, if you think

about it, Science is a general thing.

Any type of Science is good and bad, you know.

Here's a drug that will help you survive, and if we give you too much of this

one, it will kill you, and that's it, that's Science, it's what is good or

bad, in certain hands it's going to be used in a good way or a bad way.

Anyway, we've gone dark, so let's come back for a second, but it's fascinating, I

do find all of this stuff fascinating, so thanks for sharing some of that with us.

What's the most exciting tool, like, when you think, so you started with Jasper,

but if you think about all the things you saw, what's the thing where you

were like, Oh my God, this is insane.

Can you think of anything that's, what's the first thing that springs to mind?

I mean, Haygen is really the first one that

comes to mind, just like.

Matthew Hughes - King of Video: Well, say that again.

What was it?

Haygen, which that's the one where you can create a

video AI version of yourself.

And it's, do you know Rich Shefren?

No.

Okay.

So he's, he is using it a lot and I just saw, I'm pretty, I'm pretty good

at spotting when it's him, I think, but every video that comes out, I'm like,

is that real Rich or not real Rich?

And I noticed, I meant to message him about it yesterday, but I think

he did a Shorts recently with the camera angle coming from the side.

And from the front.

And I think he has a side angle AI as well as a front angle AI.

So he's, it's all his team doing it.

They're mixing forward facing content, a lot of B roll, side angled content, but I

swear the human parts of it are not human.

And it looks just like him.

Like, I don't have anything that I can like show right here.

I don't think, but I.

Did you, you've seen like the video ones where I have video on my..

Matthew Hughes - King of Video: Yeah.

Have you seen, have you, do you know Austin Armstrong?

Did you..

Oh yeah.

Yeah.

So Austin was doing it on his Shorts as well.

Yeah.

He's speaking at too fast actually.

And I find it fascinating.

You, I mean, you can kind of tell in his, but I think you put a bit more effort into

it and I think it will not be obvious.

Yeah.

So I've only used the cheapest version of it.

There's ones that you can pay to have it make it look even better, like overnight.

The main thing is when you first start using it, you have to record some of

yourself to go into the camera and then you record two minutes, which

it's awkward to record yourself for two minutes without a real purpose.

Yeah.

Record two minutes.

But the first time I did it, it said to close your mouth

in between your sentences.

Don't do that.

Cause I went, "Hi.

My name is Molly Mahoney.

This is my AI avatar."

And then that's exactly what my avatar looked like, which is not how I talk.

Which is not it at all.

So I did it again and I used my hands a lot and I said, now I'm moving my hands.

Now I'm looking off to the side.

Now I'm biting my lip because that kind of looks weird.

Like I did things like that and it does that it looks down.

It does these things within the video.

Matthew Hughes - King of Video: Yeah, nice.

And so another guy I spoke to earlier today, actually Charles, he has created

a system, a content rebranding system, where he's using AI and he generates

almost 2000 videos a week for his socials, 2000 videos a week.

And he talked to me about this system.

He's got like, he's got like five channels and he's testing on

Shorts on one channel if it works.

He moves them to his main channel.

Like..

Okay.

I have a question.

How many people does he have running that system?

Matthew Hughes - King of Video: Well, he told me it's costing

him a couple of hundred dollars.

Well, he said a hundred dollars ish, but a couple of hundred dollars and a

couple of people like it, it doesn't..

That's the thing is with a couple of people, you can totally do

that because what we do is you create a month of content in about an hour,

but that's you doing it as yourself.

But if you have three people that all they're doing is using AI to create.

Videos, you can definitely create 2000 videos in a week, and that's insane,

but it's, you know, even with like all the ways that you can link the AI

tools together with automation, you need to have a few people to check and

to move things from place to place.

Matthew Hughes - King of Video: Yeah, yeah.

So then my question is, how are you going to stand out when AI

is creating 2000 videos a week?

That's my real dilemma.

That's the wrong question.

Yeah.

So this is why your Quesadilla of Awesome is so important, that you

have to make sure that you're weaving in your weird into all of this.

Yeah.

Even if we look at, like Alex Hormozi, all of a sudden everybody's videos

look like his video editor did them.

You know, and so when you're using a tool like video or Opus, they've added

a lot more templates there, but it's like, they all kind of look the same.

So what can we do to weave in our own magic, our own uniqueness?

And that could be something that it's like, within your actual appearance

that you're bringing to the camera, it could be in your background, which

is, you know, your set, which also is something that is unique in you visually.

It could be the actual content is, it's woven in with your

energy is like what happens.

So you've got to figure out what it is that makes you unique and then make sure

that you don't get into a rut where you're following the same formulaic approach

with everything that you're doing.

Yeah.

And isn't that the problem that a lot of people fall into is they follow the

gurus, the people that they think have made it or have got the system and then

they just become carbon copies of those.

Totally.

And then they try to get mad that it doesn't work.

And it's like, yeah, because that was like, I call it a domino light.

It's the thing that lights you up and then creates these other, you

know, ripple effects out there.

You've got to figure out what your domino light is so that you can bring that into..

Like Jeff Walker obviously has a system that he's figured out, right?

But if we all came on exactly like Jeff with our squirrel cam and like

hiking or whatever he's doing, right?

We'd all be the same.

We have to bring in our own weird version of whatever we have, to make it unique

so that it doesn't become white noise.

Matthew Hughes - King of Video: Yeah, totally.

Wicked.

Molly, I mean, I could talk about this AI stuff with you forever,

because I find it so fascinating.

Thank you so much for sharing all of this stuff with us.

I really appreciate it.

Can you let people know When they find you.

Yeah.

So if you go to mollymahoney.com, what's actually really cool about that site

is there's just three links there.

One will take you to the stuff that we do at the Prepared Performer

with like business coaching and all that kind of stuff.

One will take you to speaker stuff.

And then one, like how you can become a speaker and then one will take you

where if you actually want to, you know, have me come speak at your event

because AI is cool, but in person, real life things are like way cooler.

So, that's a good place to start.

And then we have all kinds of downloads and things like that,

that you can find there too.

Matthew Hughes - King of Video: Okay.

And what I would say is, unfortunately, Molly is not speaking at TubeFest,

which is in May, May 23rd, but she is speaking at Atomicon in, when is that?

May 23rd.

June, June 18th, I believe.

Matthew Hughes - King of Video: Yeah, I'll put the link in the show notes so you can

go and check that out and I'll be there.

You should go to both events.

That's really what you should do.

Matthew Hughes - King of Video: Yeah, absolutely.

What I will say is, for me, and I spoke to someone about this recently, like

events and going and seeing people in real life is where the magic happens.

Speaking to people, the conversation we have now on this podcast in this

small amount of time happens at the bar not necessarily always with

Molly, although it has been known.

But it happens in the room with the people that you live and that's where you get

all of the the good hints And tips and stuff that you learn, so definitely go

to these events and get involved as well.

Thank you so much Molly.

Really appreciate your time.

So happy for you to be here and lovely to see you as always.

And that's it again, we've got no outro, so we're just, it's just going to end

with that no outro and the no intro.

That's your weird.

You're not, that is my way.

Yeah.

Cause I was like, you know, I listened to all these podcasts.

I was doing my research Why have they always got all got this cheesy?

It's like, and that's the thing.

Like this American format that you guys have created.

It's your fault as a nation.

It's your fault.

I bet it's also marketer's fault.

Everything.

Yeah, yeah, yeah, yeah, definitely.

Probably digital marketer, the business, they have this cheesy format and then

everyone thinks they have to do it.

And when I saw it, I was like, no, let my inside rebel went.

No, I'm not doing that.

So now it just ends in a really abrupt and crap way.

Okay.

Bye.