In the world of paid ads, there's one tool that rises above all others in terms of amplification. Here's what that means. There's one tool on your tool belt that will amplify everything else that you're doing, paid and organic, sometimes by double. And that tool is re marketing. Re marketing. I have consistently seen strong re marketing campaigns double the efficacy of paid marketing. As a matter of fact, my business is a perfect example of that. Our cost per lead used to average about 500 bucks. And when we ran remarketing campaigns to a company, our normal campaigns, it cut it into half. It's sub 250. it's an amazing ability to move the needle without much cost. That's what's really cool is marketing campaigns are effectively free in some instances because you don't pay unless somebody clicks and you want them to click. Or if you do pay, you're paying the lowest CPMs. Available instead of that ad network. There's a term that I learned from my buddy Alrick Heck called omni channel remarketing, which is something that he espouses heavily and I just stole from him shamelessly And it means that you want to run remarketing campaigns on every single channel possible So in this video i'm going to talk to you about all Of the channels that we use to run remarketing for ourselves and channels that you should use to run remarketing for you So first usual suspects easy breezy lemon squeezy the obvious ones google which includes youtube And meta, which is Facebook and Instagram you have to be running remarketing campaigns across all of these, no matter what. If you're not doing that, you're leaving money on the table, truly. If somebody comes to your website and doesn't buy, which statistically speaking is everybody, adjusted for margin of error, nobody buys from you. Right? The average conversion rate on a website is sub 2%, which is effectively zero people. So, if somebody comes to your website and doesn't buy, you want to remind them that you exist. Now, you can sculpt. So you can say, Hey, only remarket to people who didn't buy, meaning only remarket to people who didn't land on my, thank you page. And maybe remove people who bounced within 10 seconds, cause they obviously weren't applicable. Or maybe prioritize people that weren't. Pricing page or my demo page so you can sculpt these audiences, but make sure you're running remarketing Google network and the meta network no matter what number two especially if your b2b is LinkedIn LinkedIn 41 percent of millionaires use LinkedIn according to source con it is The nice thing about LinkedIn is it's effectively blue ocean. It's smaller than Google and Meta. But the LinkedIn users actually really engaged. And I learned this the hard way, kicking and screaming. This was recommended to me by my friend Christine Marie. She said, don't sleep on LinkedIn. I said, you're crazy. LinkedIn is just, place where people go to spam me in Messenger. And yet we started posting organically on LinkedIn. It was an unbelievable how easy it was to get an engagement and how high value the engagement was. Real comments, real conversations, real discussions. LinkedIn is taking the place of what Twitter used to be in a lot of ways. And so people using LinkedIn are going to be exposed to your remarketing ads. So make sure that you, use LinkedIn remarketing because very, very, very often you're marketing in a silo. Next up, tick tock, tickety tock. We're part of a beta program with TikTok, where we're using TikTok in order to amplify other marketing channels. Re marketing on TikTok is an absolute no brainer. Now, marketing on TikTok really depends on your avatar and your audience. But the reason I say re marketing on TikTok is a no brainer is because if somebody's already been on your website, they might as well see you in TikTok. And the nice thing about TikTok is... Permeation and penetration is easy because people consume an insane amount of content. Absolutely insane amount of content. Don't think that because your avatar is a little older, they're not on TikTok. I've actually seen the numbers shared by TikTok themselves and that was true. At the outset, but tick tocks, largest and fastest growing audience is actually veers a little older than you'd assume. I think it's over 30. So use tick tock and again, from a remarketing perspective, it makes all the sense in the world because you're only going to remarket to users who've actually already been on your site. So it doesn't cost you anything if there's nobody to market to, then you just don't pay. Same thing with Snapchat, which is next up on my list. Snapchat is it's not the darling that it once was, but it has a strong contingent of traffic, and the benefit of remarketing on Snapchat is it costs you nothing. Like, that is super, super cheap traffic. Same thing with Pinterest. Pinterest has super small numbers, but they're mighty. They're small but mighty. And people in Pinterest are super engaged inside of Pinterest and they spend a lot of time in Pinterest. And they take ownership over their, space. You'll notice certain profiles are like that. Certain social networking sites and content sites are like that people really assume ownership over their Pinterest spaces their Instagram spaces But not quite as much over their Facebook profiles or their LinkedIn profiles Let's say and I think a lot of that has to do with the UI how customizable the UI is obviously But because people are so heavily engaged inside of Pinterest the time in the site is is pretty high for the average user. So they spent a lot of time in app and it's a great place for them. it's neural association. They're seeing your brand, your face your logo, your products, your website, whatever. And that helps you hit those 500 touches that we have to hit. Next up is Twitter. Don't sleep on Twitter Building a community is one of the strongest things you can possibly do and then exposing that community to your message especially if somebody's already expressed interest is Very powerful and again Twitter traffic is so cheap I think we max out our Twitter remarketing capabilities at like 150 a month or something insane. And I spend, 200, 000 a month in ad spend. it's unbelievable how many people you can get out in front of inside of the Twitter ecosystem. Next up would be Reddit! Smartest people in the world are Reddit. Smartest people in the world are on Reddit, I should say. The smartest people in the world are on Reddit. They're also the meanest and most immature. But they're brilliant and if your customer base is on Reddit, then meeting them where they are can be really, really helpful. Bing, Microsoft's Bing, which by the way is actually, improving in efficacy since the rollout of ChatGPT, which is integrated in some of Bing's search capabilities. We've used Bing pre Chat GPT, and it's really helpful. The average Bing user is less clicky so they search less, they spend more time on site, and they click less, which means that when you do have them engaged, you really own them. They're less likely to abandon ship. And again, traffic is super cheap. Yahoo! To be honest I know nothing about this. Nor have I tested it. But it came up in my research on strong remarketing channels and was recommended by some thought leaders that I have a mild amount of respect for. So, feel free to test Yahoo! If you'd like. Same thing with Amazon. I've never run remarketing inside of Amazon but I know it's possible. And so if you are... An Amazon seller, then you should probably be using Amazon, and I didn't want to leave it out of my video because it didn't feel comprehensive. One tool that I have used is AdRoll. AdRoll is interesting. It's a, it's a pocket of traffic that it feels like a black hat network. Right? Like everywhere that AdRoll exists feels like a website that's probably going to get shut down someday. For, selling illegal Viagra pills or something. But, again because it's remarketing you get some really honest shots at getting back in front of people that were interested. And again, the traffic is super cheap, worth trying. Last but not least, Taboola. And there are others, by the way, there's Taboola, Outbrain I forget the third. That big one, but there's a bunch of these content networks where you can remarket with content specifically. The only one that we've used is Taboola. Traffic is super cheap. delivering ads disguised as editorial content. So it's not like you can't just copy and paste your normal marketing campaigns. You actually have to. create something that fits inside of the tubal ecosystem, but if you can create that it can be really helpful. Here's the thing, not one of these networks is going to make or break you. But if you add them all together, you end up being what I affectionately refer to as digital herpes. People tell me that all the time. They're like, dude, I cannot get rid of you. And what they don't realize is that, you know, they think I'm like internet famous and a ubiquitous truth. It's just them. They went to my site or engaged with one of my profiles, and now I'm going to follow them around until they buy, die, or unsubscribe. And you can do the exact same thing, and you can do it for not nearly as much as you think. And because of the amount of money we spend driving traffic, and that just doesn't mean paid traffic, by the way. I don't, even if you're not driving paid traffic, if you have a podcast or a YouTube channel, and you're having a social organic, you're still spending money, right? Time is money, money is money. And getting people to the site and then having them not convert. Is a travesty remind them that you exist with some of these networks you can follow people around for years give yourself that opportunity you've probably if you've been following me for any length of time heard me talk about the 500 touch rule People think it takes seven touches before somebody's ready to convert google did a multi year multivariant study that showed it takes 20 touches For a candy bar and up to 500 touches for an airline ticket chances are what you're selling is either As complex or more complex than an airline ticket, which means you need to get 500 touches in front of that person. And the, the, really the only way to do that effectively is with remarketing. You know, and 500 might be mildly hyperbolic, depending on, I mean, even though it's data driven from Google, depending on the industry that you're in. But let's say it's 50, right? Or 20. Remarketing is the path. This is the way. So I'd love to know if you have remarketing channels that I missed, or you've tried the two remarketing channels that I mentioned and haven't tried which are Amazon and Yahoo. I'd love to know any pro tips you have or advice, tips, tricks, hacks, best practices, et cetera. Otherwise, if I've provided you any level of value, like, comment, subscribe. Press those buttons, and I'll see you tomorrow.