The biggest mistake in business was my clothing company, where

I spent like 20, $25,000 making a product, so much

time and effort perfecting the product. And then I didn't know marketing

Marketing matters. You could have the worst product in the world, but

if Kim Kardashian is holding it up and sharing it on social media, you'll

Do not buy anything from Amazon until you know this hack.

Well, I hope that's not your product being sold, because that probably means you're

not making money. I'm Matthew Fraser, and

this is Amazon Ecom Secrets. I'll be

sharing with you the secrets that helped me go from millions in debt

to an eight-figure entrepreneur. If you're ready to escape the

nine-to-five and live life on your terms, let me

show you the way. Hey, guys. Welcome to Amazon Ecom Secrets. In

today's episode, we're going to be doing reactions. Let's hope

Work is not your family. Calling work our family can

actually be quite detrimental to our mental and emotional health without our

knowing it. Doing so psychologically infers a really

big blur and betrayal in our boundaries. We hear we're like family

and our brain just triggers into give it everything no matter what.

We sacrifice our boundaries, our time, our relationships, and

we start living life in these big swings of overworking to burnout. We

need to practice healthy boundaries so that we can sustain healthy workplaces and

relationships. So if you find yourself wanting to say we're like family, but you're

really kind of asking for a favor, clarify that. Say, you

know, we actually need this deliverable a week sooner. What can we do

to achieve that? Or if you're just trying to communicate a value

It's a priority for our teams to feel trust and connection. Or

we're not like a family or like a professional sports team.

It still infers that same warmth and camaraderie, but within the

Work is definitely not your family. Some people may

use the term family, but I know in my business, when I was working there

all the time, I just wanted people to come in and

do the freaking job, right? And what they need is

actually someone who shows leadership, but consistent, yeah?

You're not their friend either. I must say, this video is so foreign

to me, because I've had the luxury of actually never working in

corporate, never working in the nine to five. And I wouldn't want to

have her telling me in HR, How do I should live my

There's certain businesses I always say stay away from. Number

one, especially for me, I don't see myself ever, ever

getting involved in this type of business. It's the food industry. You

can speak to any restaurant owner. It is a graft. The margins are

low. You have to stress about the quality

being the same every single day. I wouldn't be able to

Well, I just want to say from the outset, I'm in the fast food business. I

mean, my, my other role is a fast food business and I

will say, ah, it is grueling at times. I don't work

in the business anymore, but I can definitely say it's

not something that I would recommend people go into. He is talking

there every evening, every weekend, I wouldn't have a life. Yes,

there may be some people who have made the fortunes in the food industry.

I'm just saying it's one of the hardest ones and it's not scalable.

This is such a good point. It is not scalable unless

you get another restaurant. So you get multiple franchises.

They were talking about McDonald's in this case, but this is exactly the

reason why I went off the bricks and

mortar store and have now also got an online Amazon

business and Shopify store, which is scaled right across

There's many other better business models in today's day and

age that we can get involved in, that we can participate

in and that we can leverage. So food is definitely one

I completely agree. As your first venture, avoid food. Maybe

try Amazon and go online. All right, let's check out the next one.

The biggest mistake in business was my clothing company, where

I spent like $20,000, $25,000 making a product, so much

time and effort perfecting the product. And then I didn't know

marketing was a thing. So I spent literally $0 in marketing. And

After that, I was like, OK, marketing is the only thing you

Right. I always say this. The best product doesn't win. The best

marketer wins. You spent so much time creating the product and

the plan to have this beautiful shirt and the website design

why is no one visiting all those little things people don't care about as much

you need to get those eyeballs first bro when i see people sell these

nfts and like any other merch or whatever it's just

like what are people paying for again it's just the marketer he's just

That is exactly right. Marketing matters. You could

have the worst product in the world, but if Kim Kardashian is

holding it up and sharing it on social media, you'll make millions. All

Do not buy anything from Amazon until you know this hack.

Amazon, I'm here to buy things, but I want to shop from your secret discount

section. Uh, you mean the Amazon warehouse? No, no, no.

Those are the refurbished items, which are solid. I'm talking

about your overstocked items. Ah, he's talking about the

Amazon outlet, which is the overstock section for brand new

items on sale anywhere from 10 to 60% off. Punch

into Google or pop open your Amazon app and go to the outlet, and there you have

Well, I hope that's not your product being sold for 10 to 60% off,

because that probably means you're not making money. This one's going to

Hungry Jack's just rips off its competitors all the time. Two more instances of

Trying to pretend that we don't think it's McCafe. I

already have qualms about getting a coffee from McDonald's. Don't

McDonald's coffee is pretty average. The Hungry Jack's coffee is actually

Jack's Cafe coffee. But that's not all. Our buddies over

at KFC have a fantastic product, the popcorn chicken. Hungry

Jack's though, they've got a new product, new original product out.

Uh, poppin' chicken. Poppin' chicken.

Hey, well, you know what I mean? You gotta sell what

sells, right? And so Hungry Jacks has got their own chicken. I

tell you what, the chicken niche is actually very popular. That's why Hungry

Just get rid of three letters. C-O-R. Poppin' chicken.

Hungry Jacks is worse than celebrating Christmas in

As a Hungry Jacks store owner, I tell you what, people come in every day

and they say, we love Hungry Jacks way more than Macca's.

Yeah, you know what? Hungry Jack's is not just good at copying. They're good at taking

the piss because Hungry Jack's now has the Big Jack. So

go and get that, Maccas, with your tiny little Big Mac. They should

change it from Big Mac to Tiny Mac. And if you want something that's

a decent, good burger, get the Big Jack from

Most people, when they get their paycheck, I was this person for years. I get

my paycheck, I'd be like, it's still not enough. It's not

enough. And I'm literally, from the moment I see my paycheck, bringing

in negative energy towards money. And I'm like, it's still not enough. It's not as much as I

want. I don't know if I could pay my bills with this. This is crap. And

then what do I do? I share it with anybody? I don't give anybody any of that money. And I

hoard it. Do I take care of it? No. I Complain about

I don't share wasted I buy stupid stuff and

then you see this guy's like everybody else Nobody

earns enough money, particularly if you're in the nine-to-five

matrix But that said if you work for the government and

you're one of those senior roles, maybe you're earning a million dollars

a year That's how much those guys earn. So I wonder if they're worried about their paycheck. I

See, on the other side, someone who gets their paycheck, and this is a big thing that I changed

in myself like seven years ago. Anytime that I would get a payment, because

what's cool about building business online is you can get payments at random times. I

would get a payment and I switched it to every time I started seeing a payment come in,

I would go close my eyes and I would see the person's name and I would say, John,

thank you so much. God, thank you so much for bringing this into my life. I hope that

I can make some sort of transformation. And I just wanted to bring that energy to

it. And what's crazy is it just like you said, it's like the river just

This is so powerful because as someone who's self-employed, you

actually do value your customers. Unlike working

for like a government role, they just show up every day and

pretty much do nothing. They don't actually care about the customer because it's so

hard to even get sacked from a government role. But as a

person who's self-employed, you don't get to put food on the table

unless your customer gives you the money. And that's why they're so valuable. And

that's why I love my customers. There you go, guys.

That's the wrap-up of the reactions videos. Hope

you enjoyed that. If you'd like to leave a five-star review,

be sure to go to Spotify and Apple Podcast. It

would really mean a lot. And if you want to see some other reaction videos,

let me know in the comments, wherever you find the comments section. Thank

you so much and take care. Thanks for tuning into Amazon

Ecom Secrets. If you enjoyed this episode, the best way

to show your support is to give a five-star review on

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can also find more at I'm Matthew Fraser