In this episode, I'm going to tell you why

you don't need a million different ideas for posts on social

media. Hi, I'm Katie McManus, business strategist and money mindset

coach. And welcome to the Weeniecast!

Something they do not tell you when you start

a business is that you are also becoming a content

creator. Your new job is to

become a social media marketer. And for

most of us who've never had to do that before,

it is a big learning curve. It takes a

while to understand a how to even use these

platforms. If you've ever accidentally posted something to

TikTok or Instagram or even on LinkedIn and be like, wait,

what the did I just do? Welcome to the club. You're not alone. And learning

how to do it intentionally is a whole

thing. And of course, it doesn't help that each and every one of these

platforms operates differently. You know, there are different ways

that you edit a video. There are different best practices. The

button to post something is in a different place for most of them and

then add all to that. The platforms occasionally update and change things all

around. It's a whole lot of work that you have to add

to all the other things that you have to do to start a business. And

then in addition to figuring out how to use the platforms, you have to figure

out, dun dun dun, how to post and what to

post, how to create content that is not only

going to get people to like and comment and follow you,

but seek out that link to book a sales call with you

and become your client. And where so many people get hung

up on creating content is that you think you have to come up with something

new to say every single day. I have to come up with some new exciting

message to deliver to my world, to inspire

them and show them how smart I am and

convince them that they need to give me their money. But that couldn't be further

from the truth. You do not want to

create a new thing every single day. What you need to do is you need

to figure out a new way to say the exact same thing that you've been

saying for 100 days straight. And this is where those of us with

ADHD have a major advantage because we

can freestyle some weird ass associations to make any point

we want.

I did this really fun live with my business partner,

David Freimon, where we did some business improv, where

basically, and it was his idea, he came to me and he's like, you know

what? You're really good at? You're really good at coming up with random ass

metaphors for things just right off the bat and bring that

making a business point out of it and bringing it back to a lesson that

you teach your clients and content you can create. And he's

like, you know what I want to do is I want to do a live

where I just give you a random word, any word,

and you make a business lesson out of it. And I like,

I thought he was joking at first. I was like, what is this, my big

fat greek wedding? Give me any word, and I will tell you how that word

is actually greek. I'm sorry to all the Greeks out there. That

is my terrible, terrible impersonation of a greek

accent based on a character from my big fat greek wedding.

Please don't be offended.

Give me any word and I will teach you how that word is actually a

business lesson. We're

having this conversation, and he's telling me, I want to do this live. It'll be

so much fun. I was like, okay, well, I don't know. He's like, okay, well,

here are three words. And he gave me three words, and I spit out, like,

three business lessons. And he's like, see? See? And I'm like, is that

funny? He's like, yeah, that's hysterical. Let's do this.

Do you want to, like, do one? Give me a couple words, and we

can give people an example of how this works. Sure.

Supermarket. Okay, well, let's. Let's stop with that. Okay,

so supermarket. So how do you buy a banana? You know, one of

the things that I train my clients on is when you're

starting your business, you have to make it super clear how people

can buy your services. And it has to be as obvious as going to the

supermarket and buying a banana. Right? We all know how to do it. We walk

into the supermarket, we get a banana, we pick whichever one we want. Like,

whichever levels of green and yellow. I know. I'm kind of like, just.

Just out of the green phase. That's my banana of choice. And then you go

to the cashier and you pay for the banana, and it's your banana.

Squirrel. Squirrel. So we did it. It was so much fun. We're going to do

it again. I'll be posting about it on socials next time we do it. But

from that live, I realized there's a portion of what I do as a content

creator that can be taught. And even

if you have ADHD and you're not confident in your content creation, you can

lean into your creativity and do the exact same thing.

Literally, everything is content.

Anything in your space can be turned into content.

Any memory you have of your life can. Can be

content. Common feelings or

situations of your ideal clients can be content,

and even bodily sensations. And we'll get to that. It's not as weird as it

sounds. So I'm going to talk you through kind of my mental

process of taking a completely random thing

and figuring out how to create a metaphor

or correlation with what I do with my clients.

So, first and foremost, just because it's the easiest to demonstrate

on camera and verbally, I'm actually going to just take a random object that's, like,

near me, and I'm going to talk you through how I would take that object

and come up with a business point for what I do with my

clients, or my clients are struggling, and I just happen to have a

milk crate right next to my desk. Oh, here are my thumbtacks.

Okay. So I was using the milk crate to stand on, to hang up these

things, and I needed thumbtacks. And then I put a bag of dog treats

on top of the thumbtacks, and I lost the thumbtacks because they were out of

sight, and I found them. So that's really exciting. Okay, so I

have this milk crate right here next to my

desk.

Side note, you do not want to see, like, what is under my desk.

There's just so much random that I just. I

put down and I just never think about again. This is one of those

things. Been here since I put up these calendar things back

in January. I should probably move this because it's getting a little dusty and it

doesn't need to be here, but anyway, so. Okay, so. But let's talk about milk

crates for a second. Okay. What were milk crates initially

invented for? Okay. They were initially invented to hold

containers of milk, obviously. Did you not take history?

There was a whole chapter on. No, there wasn't. So, okay, so how would I

turn the milk crate into a piece of content about my business?

Well, first and foremost, I want to think about the history of the milk crate.

Okay. Why was it made? What was its origin story? Is there

anything that ties to what I do with my clients? So the milk

crate, for instance, solved a problem, right? Imagine

the milkman trying to juggle all these containers of

milk and maybe dropping some and then

spilling others. And then he'd deliver milk, and, like, it would be half

empty, or the glass would be smashed, and people would be really unhappy. And then

someone at some point was like, you know what we need a container.

We need a crate. And we will call it the milk crate. It will solve

this problem that the milkman is having, delivering milk. And it will make sure

that everyone is happy with the milk that they're delivered because it will be

intact later on. People started looking at these, like,

really handy dandy, cube shaped things, being like, you know, I bet I

could put all those things in here. I bet I could put some files in

here. I bet if I'm moving, I could put things, some things in here. So

the milk crate, like, started off as solving just one little problem and

then evolved into just its own product. And we

really don't. I mean, I've worked at a couple restaurants where they actually got milk

in milk crates. But for the most part, milk crates are sold on their

own. I mean, you can go to office depot and get milk crates.

They are a storage solution all on their own. And they've

evolved from their very humble, milky

beginnings. So you have that kind of baseline

story, right? How does that have any connection to what it is that you

do? So for me, I'm going to think, okay, cool, so it solves a problem

in the beginning and then it evolves. Doesn't this have a nice

correlation with picking a niche? So if you're picking a niche, you want to be

super hyper specific in the beginning. This is the problem I solve

for these people, and this is the outcome that happens, you

know? Okay, people are having a hard time getting their milk delivered and

have it be okay. The milkman is getting frustrated

that he's dropping all these, like, glass things all over. He needs something

to carry them in. So you create a container, but then you pay

attention to what the market is actually doing with that container. You pay

attention to who is actually using it. What are they using it for? You know?

So you start off with an initial niche. You sell your product,

you're successful, but then you look for the opportunities

to grow. Say I were to start an online course about money

mindset and how to become a super attractor with money and

really understand the energetics of money and how to make a lot more of

it. And maybe I roll it out to entrepreneurs,

right? And it's really successful. And they see really incredible

changes in how they deal with money. But then say, I do a

little survey of my users and I ask them, you know, how are you actually

using this? And a lot of them say, hey, you know, I'm actually using some

of the learnings to teach my kids about money because I know that when I

grew up, my parents weren't intentional about teaching me how to be with money.

And I want something different for my kids. Me, as a business owner, I

could absolutely take the content that I created for adults and create

a children's version for little kids, young adults,

teenagers, whatever. And I've taken the same product. I've

taken the absolute same product, and I've just repurposed it.

Instead of a milk crate to just deliver milk, it's a milk crate

that holds files that you sell at office depot. But here's the

thing. We wouldn't have milk crates if someone who was just like, hey, I'm

gonna create a box with a lot of holes. No, no.

It had to start off with a niche. It had to start off fulfilling

or solving a very specific problem. Like, if

someone. If someone back in the day were like, I would just like to make

a really weird cube shaped thing that has a lot of

random holes that, like, things will just fall out of. Not going to

be helpful, you know, like I said, I found my thumbtacks.

My thumbtacks had to be in a little baggy because they can't just

roll around in this box because guess what? I'd be stepping on thumbtacks. They'd

fall out. So that's kind of the thought process. That's one of the thought

processes that you can absolutely

apply to coming up with content for your business.

And how I would turn that into a piece of content is I would probably

start with, did you ever hear about the person who decided just

to create a really box with a lot of holes, who made a lot of

money because everyone wanted it for random reasons?

No, you didn't. But do you have a milk crate in your house?

Where did that milk crate start? It started off as a crate for milk,

and then it evolved into just a random object that everyone

kind of needed around, you know, in their offices, in their

storage, whenever they move. It's really handy to have a couple of milk

crates. It's the same in your business. You can't just

go out and, you know, say, hey, I do x, y, and z. Here's the

thing you have to name. Here's a specific problem.

It solves. You have to name the niche. You have to get really

hyper specific, because then people have a reason

to use it. They see that. They have that problem. Oh, my God, I don't

have a thing to carry my milk jugs in. Great. Milk crate will

solve that problem. Oh, interesting. And then they. They get it into their life, and

they realize oh, my gosh, this could have so many other uses for it. And

then you talk about all the different ways, like the milk crate industry has

expanded over time. And then you point to, you know, when you're deciding on a

niche, it may feel like you're limiting the field. It may feel like you're

saying no to a bunch of different opportunities. But what's actually

happening is you are opening that first door of opportunity

and you cannot actually get to the hallway where all those other

opportunity doors are unless you open that first door. It's

like in Harry Potter in the department of mysteries, where you have to go into

that, like, weird round room that has all the doors around it. You have to

go in to be able to get to the other doors. Except, I mean,

hopefully it doesn't spin and hopefully there aren't death eaters chasing you anyway. So

in a very literal sense, that's how you take an object and you make it

into some content for your work. In a more

metaphorical sense, there's this practice in

co active coaching, which I'm trained in, where you do

what's called balance. And it's this whole coaching methodology where if

someone's really stuck in a limiting belief and they just can't get out of it,

they can't think about what they want. Instead, they're not in touch with their feelings.

They might be disassociating a bit. You have them think about random items

or random places, and you have them kind of imagine what

their problem would be like if they were there. So, for

instance, say you're feeling really

stuck in your friend group. You love these people. They've been

with you for such a long time. You've been friends since elementary school, middle

school. They've been there for every big moment. And

yet you're starting a business and they do not get

it. They just don't get it. You know, they work their nine to

fives. You've worked a nine to five for a really long time, and they're just

like, what are you doing? You're turning down security to go

and start a business that has no guarantee of succeeding. What's this going to

do to your life? Are you going to be able to go on vacation with

us? The things that you start stressing about, they have no

concept of because they're not business owners. And you're kind of

stuck in this, like, oh, my God. Well, I'm just stuck with people who just

don't get me. If you were to lean into this kind of balanced

methodology, of coaching, I might say, okay, cool,

let's go to the window and see what the window has to say.

And you almost, like, embody the window and you think of, okay, cool. Well, if

the window had a perspective or an opinion of what's going on here,

what would the window have to say about this whole situation? And the window may

be like, cool. This is just one window of your life, you know, how many

windows do you have in a house? It's not like each window has the same

view. It's not like each window has the same purpose.

I don't know if you live in a house with a skylight. Skylights don't necessarily

let in a lot of air. They let in a lot of light, though. There

are windows that lead to, like, really dark parts of your yard. Maybe there are

a lot of trees outside. They don't let in a lot of light, but they

do let in a nice breeze from time to time. They do bring in cool

air when it's needed. The window may have the perspective of cool.

Like, this friend group is just a different window in your house

now. It was the window that you liked to be around the most because it

gave you what you needed. It gave you that cool air. But

now you actually need to go to a different window. You need more light.

You need to be able to look out and see a different perspective.

So you don't necessarily have to, like, smash this

window up and put a wall over it and, like, say, you're dead to me.

I don't want to see this view anymore and end those relationships. But

you do need new relationships. You do need to seek out a different

perspective. You have a different need here, and that's just

going to require you to make more friends. And it doesn't mean that you're

never going to go and look out that original window again.

You know, it's absolutely necessary. But so is this new window.

When we talk about our ideal clients problems, sometimes

talking directly about the problem can actually be a little too

intense for them to even connect with. Coming up with some random

ass metaphor that we can talk about in, instead of addressing their

problems head on, can sometimes create enough distance for them to read

it and be like, oh, my God, that makes so much sense. And then be

like, ew, oh, my God, that makes so much sense.

And have that kind of, like, deep realization of, oh, my God, I'm doing that

in my life. They're so spot on. Holy.

You know, I've been doing this to myself this whole time. I

don't have to do this anymore. I can make a change. I don't know how

to make this change. But here's this person who understands this problem better

than I even understood it, and I have the problem. Maybe if they understand the

problem better than I do, they understand the solution better than I do, and I

should hire them. You know, when you're thinking about creating content, don't get

hung up on it being perfect. Don't get hung up on

sounding smart. Talk about milk crates. Talk about

windows. Squirrel, squirrel, squirrel, to the window, to the

wall. You know the rest of the lyrics. I'm not gonna sing

it. Squirrel, squirrel,

squirrel. So using

objects is one of the most fun ways to create content.

And you can get as random as you want. Know that the first few

times you do this, they're going to be terrible. They're not going to be good

pieces of content. Okay. You may want to post them, you may not. But practice

it. The more you practice something, the better you get. So if

you're taking just random objects that you have around your house and

coming up with random ass metaphors for how they relate to your

work, like, you're only going to get better at it over time,

and you'll actually find that it's really hard to find an object that you

can't make a metaphor out of. Moving

on to the next example here is

events, memories, things that have happened to you in your

life. One of my favorite things to make content out of is

stories of really bad first dates. A there is

a ton of material for me to work with. I've been on a lot of

really bad first dates.

Unfortunately, I've been also on some really bad second

dates and third dates. And one of my favorite things to

do with these stories is to tell the story of the bad date and

then make a point about a sales lesson or a

marketing lesson. And let me give you an example here. This is one of my

favorite stories about living in San Francisco and, like, how

indirect the San Francisco guys are in

asking women out. And I don't know if it's, it could also just

be when they ask out men, but asking other people out. There is this guy,

we're gonna call him Bert. Not his real name, although it does rhyme

with his real name, I will give you that. And it's not dirt. So

Burt came up to me. I worked at Equinox, which is like a high end

fitness club, and he came up to me, and I knew him

because I worked at the front desk at the time, and I would check him

in. And we'd, like, make small talk. How's your day going? Blah, blah, blah. Anyway,

comes up to me, and no lie says verbatim,

hey, my friends and I might be going to

Dolores park on Saturday, which Dolores park, if you're not familiar with San

Francisco, is like the cool hangout place. You go and you picnic. People go around

with red wagons selling pot cookies. There's food trucks all around.

And generally you just set up for the whole day and hang out and make

friends. Anyway, so my friends and I might be going to Dolores park on

Saturday. Would you want to take my phone number

and maybe text me on Friday to see if we're going

on Saturday? And if we are, would you

maybe want to come and bring some friends and hang out? And

I think you can guess what my answer was. My answer was no. That sounds

terrible. And the sales point here is, you know, he

didn't seem at all excited about hanging out with me.

And also, he made it so much work for me

to have this go through, right? So it's like, do

you actually want to hang out with me? One, two. That's a

lot of work on my end. He basically lobbed the whole hot potato of

vulnerability over to my side because he basically said, if you want to invite

yourself to hang out with me, you can. So he wasn't obvious that

he wanted to hang out with me in sales. Like, if

someone is trying to sell you something, but they don't seem like they want to

even talk to you, you're not going to buy from them. If they're not

excited, like, oh, my God, like, this is the best thing for you. I'd be

so excited to work with you on this or to help you get this

thing, because I think it would be great for you. You're going to be lukewarm

on it. Also, don't make it hard for people to give you their

money. Don't make them jump through hoops. Don't make them, like, play the guessing

game and figure out, like, well, what's the next step and what do I do

here? And what do I do there? Just say, hey, listen, here's how you buy.

Here's exactly how you buy. Burt was cute. Bert was

nice. Bert had a lot going on for him. If he had just come up

to me and been like, hey, my friends and I are thinking of going to

Loris park this weekend. I'd love for you to come. Would you want to come

with us? And can I take your number? Cause if the weather's we're not gonna

do it, but if it's great, then, you know, let's go and hang out.

I absolutely would have said yes. I'm sure there are dating stories

that you have that you could turn into a metaphor for

whatever it is that you do. Right. Because at

the heart of it, we're humans working with other humans. Human

interactions are not very unique. There are a lot of

similarities. Another example I like to use, it's kind of a made up one,

especially if a client is coming to me, and they're like, oh, my God. Everyone

wants to ask me for free advice, and I feel bad, so I just give

them the free advice. You know, my answer is, okay, cool. Like, I want you

to imagine that you're a doctor and you're at a party, and you've had

a couple glasses of wine, and, you know, you're there with a date, and you're

having a really good time, and then this guy tom comes up to you, and

he's like, oh, you're a doctor. Okay, cool. I have this rash on my upper

thigh. Can I show you? And then they just drop their pants right there

in front of you, and they're like, check this out. A doctor with boundaries is,

like, gonna get down on their knees and be, like, looking at this rash and,

you know, give them their two cent and basically treat them right there in the

party. A doctor with good boundaries is going to be like, cool.

Please put your pants back up. You know, would be more

than happy to consult on this. Here's my card. Call my office

and set up an appointment with my receptionist, and we can

absolutely look at that later this week. But right now, I'm having a

good time, and I don't want to be looking at your upper thigh at this

party. It's not that kind of party. Even if it is that kind of party,

it's not like that kind of party. You know, as a new business owner, if

someone wants to pick your brain, you can say, oh, it sounds like you could

really use my services. So why don't we do this? Why don't we set up

a strategy call, and we can talk through what you're struggling with, and if

it's a fit, we can talk about what it looks like to work together. You

know, that's a very clean boundary, and it doesn't make you a bad person for

setting it. And to those of you who would ask a doctor at a

party to, like, check out whatever to give you their

feedback, don't do that. It's weird. Keep your pants

on. Okay, so we've covered objects, we've covered

events. Next I want to talk about. I mean, obviously, your

ideal clients. Oh, what am I going to say next? Well, you'll have to keep

listening to find out. But first. Squirrel, squirrel, squirrel,

squirrel.

So we've covered objects, we've covered events. Next

I want to talk about. I mean, obviously, your ideal clients. This is

something that I train all of my clients on how to do. This is

essentially empathetic marketing. One of the fears that most business

owners have is around, like, going out into the world

and, like, bragging about how great they are. I don't want to seem full of

myself. I don't want to seem like a narcissist, which, by the way,

narcissists don't worry about being narcissists. If someone has narcissistic

personality disorder, they don't give a damn. So the fact that you're worried

about coming across as a narcissist or being a narcissist means that you're

not one. Congratulations. And it comes from this deep seated

place of needing to prove ourselves, needing to prove that we're qualified,

needing to prove that we're good enough, needing to prove that we can

justify charging for our expertise.

And that's honestly where most people fail. They go onto social

media, and they create content that's designed to impress people,

to show off how smart you are. Your job as a

content creator, creating social media content to market your

work, is not to come across as smart. It's to make

other people feel smart. People who feel like you

value them and you think that they're intelligent are

far more likely to book a sales call with you than people who feel

talked down to. So when you're creating content around your ideal client,

you don't have to show off all the things you know, you have to

highlight what they're thinking right now. You have to

empathize with where they are in this moment, you know? So if you're a

dating coach, one of the ways you can do this is putting quotation marks

the sentence, I'm just so tired of the dating apps, right?

Because what single person out there isn't? And then you go

into all the feelings that come up when they look at these dating apps and

when they're swiping through people and when they're doing this same exact, like,

small talk, little conversation every single time with all

these people that they match with. Hi, how are you? Oh, I'm

good. How are you? Oh, good. What are you looking for here? Oh my

God. Kill me. It's so boring. And then you go

into like the beliefs that they have around, like, well, this is the only

way to meet people these days. If they just don't suck it up and

put up with it and get on there and jump through these hoops, they're

just going to die alone. They're going to be alone forever and they're not going

to find their person and it's going to be really sad and depressing. You're not

being a doomsday person. This is stuff that's already going on in their head. These

are the beliefs that they have. These are the thoughts that are running through their

head. These are the things that they're being told by their parents

and their well intentioned loved ones who don't understand the new

dating environment that we live in today. And instead of banging on

about how great you are at fixing this, you can just say, hey, listen, like,

this is one way of approaching dating, but if you're ready for another

way, that's what I help my clients figure out. And if

you're ready to completely change the game in your dating

life, then book a call with me. You're not telling them how you

solve their problems. You're not promising any specific kind of outcome.

You're simply saying, hey, this is what's going on for you right now.

And this doesn't have to be the truth. If you're ready for a different truth,

then come and see me. For the person who's reading that,

who needs to read that, who needs to work with you, they're going to read

it and be like, oh my God, how does this person know me? How do

they understand all the stuff about me? And over time, as they

come into contact with your content more and more, you're going to build so much

trust with them that by the time they realize they need to book a call

with you, they're going to get on that call ready to buy from you. The

beautiful part about this, when you're focusing on your ideal clients and you're doing empathetic

marketing, which, by the way, I train all of my clients on in the BYOB

programs and my one on one work is you're

not trying to sell them that the solution you have is the

right one. In that whole post that I just talked through,

I didn't once talk through, well, here's my program. Here are the

different stages of what I do. Here's why this is important. Here's

why this is going to change your life.

When you focus on yourself and you focus on your own framework,

whatever it is that you have designed. Yeah, sure, you're going to get

clients, but first, before you get the client,

you're going to have to educate them and convince them that what you have

is worth their time, and not just worth their time, worth their

money, versus when you're focusing on them and saying, here's

where you are right now and you want something different. I help people get something

different. You can charge more, and the sales cycle is a

lot shorter because you don't have to educate them. You don't have to

convince them of anything. They're already living it. They're already fed up with

it. The last bit, when we think about coming up with content, you know,

what's the Maya Angela quote like? People will never remember what you said. They will

always remember how you made them feel. When you're creating content, you can just lean

into the feelings. You know, when I'm sharing a personal post, I am

not saying, oh, my God. Well, I got up on stage and I was really

nervous and this and that and the other thing. I'll start describing the bodily

sensations. Let me talk you through what this means. Instead of saying I was

nervous, I might say I avoided shaking that person's

hand because I could feel how sweaty my palms were and hoping

no one would notice, I actually put my hands in my pockets, trying to, like,

dry my hands on the lining of the pockets. Try not to look weird.

And as I heard my name and I walked up the steps, I could feel

my heart beating through my chest. And I was like, oh, my God, like, I'm

gonna be next to a microphone. And you know what? If the

audience can hear my heart beating, it's going so loud. And then as you

walk into the spotlight and you look out at all the people, you're like, oh,

my God, I really have to be. In both cases, I'm talking about a

fear of public speaking and a fear of being on stage in front of a

bunch of people. But which one is going to

make you actually feel it? Me saying, oh, well, I was nervous to speak in

front of a bunch of people or me describing all the bodily sensations

that come up from being nervous. We all know

that sinking feeling you have in your stomach when the person

you're dating says, you know, we need to talk, you know what's coming.

You know that it's not gonna be a good conversation, especially if you like them

and you don't want to have that conversation. Maybe

you've been hoping that they would bring this up because you didn't wanna be

the one to break up with them. At that point, you're gonna have that like

jittery kind of like feeling in your chest. It's like, oh, thank God,

you know, I hope they break up with me. There's a sensation that I

have when I'm waiting for someone to get to my house. Maybe I have friends

visiting from out of town who I haven't seen in a long time, and I

cannot for the life of me sit down and settle. I sit down for a

second and then I hop up and I look out the window, and then I

go and I sit down again, maybe turn the tv on, and then I hear

a little noise and I'm jumping up and I'm like looking out the window again.

And it's just like there's this buzzing in my body because I'm

just so excited. I'm so in tune to all the sounds outside my

house because any sound could be

these people who I love and care about, who are about to come and visit,

talking about those moments of, oh, well, I'll just tidy up the kitchen a little

bit more, but then you hear a little noise and then you go and look

out the window again. Talking about that versus, oh, I was so

excited for them to come. I was so excited to see them

is going to get someone in their feelings because everyone knows that sensation. And

when we talk about a sensation, much like if I were to say, imagine sucking

on a lemon right now, chances are you started salivating. Your

brain can't tell the difference between thinking about sucking on a lemon that has a

lot of acidity and actually sucking on a lemon that has a lot of

acidity. When you make your audience feel something,

it's far more powerful than telling them. One of

the most common bits of feedback that editors and

copywriters will give on other people's writing is, don't tell me you are

nervous or excited or happy or sad. Show me.

As I talk through this, I want to just remind everyone that if you have

ADHD, you're going to have a far easier time coming up with content in

this way. There are actual creativity courses that people

take that teach people to daydream, to just get hyper

focused on one thing to do free association,

all things that ADHD brains do naturally. Where you're going

to get in your own way is overthinking it. Where you're going to get in

your own way is trying to make it seem smart. And where you're going to

get in your way the most is trying to be perfect at it right

away. As with any skill, to get better,

you must practice. So remember, you're not

trying to say a gazillion new things every single day. You're trying to say the

same thing in a gazillion new ways. And you will get better

at this over time.

The best scene in cinematograph

in movie history I can't say that word. I don't know why.

The best scene in movie history is a scene in the proposal with Betty

White and she's out chanting in the woods and then Sandra Bullock comes out and

she doesn't know any chance. So she starts singing that song

and the character Betty White plays, she's like really into it. And then she

starts listening to the lyrics and she's oh God, what's she talking about?

Most underrated rom.com out there. Anyway,

lovely squirrel,

squirrel, squirrel, squirrel.