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So thank you so much for joining us today, Michael Jean.

Thanks for having me.

Excited to be here.

I am dying to know what took you down this journey of ai, and I know you have so

much passionate about it, so I'm looking forward to hearing about your story.

Love to tell it.

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And I think I can relate to a lot of folks out there.

'cause I'm not a technologist.

My background was in accounting and finance.

That's how I was, I started my career.

That's the stuff that I worked on for many years.

Finance, accounting, strategy.

But I was always interested in technology.

I, I always liked to pe tell people.

As an example, I was living in Ohio, got our first house with my wife in

2004, and we had a robot lawnmower.

At that time, so like I was always that weird guy that had that.

So 21 years ago I had a robot lawnmower, which is funny.

It's still not a thing today.

I thought it would be in the future, but we're not quite there yet.

But always been interested in technology.

Eventually got a job at PayPal where I was introduced to a lot of new

technology, including machine learning.

And machine learning is a subset of AI just in the 2010s.

When I was there, nobody said the words artificial intelligence.

It was, it's gone through many cycles over the last 70 years, and basically it

was, you would never mutter the words ai.

While you were there, but it was all machine learning and I saw the amazing

things these engineers would build and do with it, and it was pretty incredible.

But look, there's only a handful of companies around the world that had

these kind of machine learning engineers and PayPal happened to be one of them.

So fast forward to 2021.

And I'm using an open AI product called G PT three.

For the first time I finally got access and it was life changing for me because I

literally remember at that time it was the first time I could do things the engineers

were doing with just using real language stuff, and it was incredible for me.

It was very eyeopening, even when my engineering friends didn't get it.

Long story short, I left PayPal within a year because I was like,

why is nobody talking about AI stuff?

I started writing about that.

I got connected to San Diego State's AI Center.

Then chat, BT came out and then all, all these things started to happen after that.

But that, that's basically my AI journey.

I love that.

Yeah.

We started using, it's now Jasper, but it was something before Jasper.

About two or three, maybe three years before chat hit the scenes.

Yeah, and it was mind blowing when it comes to writing.

And we used to fight over, no, he is my boyfriend.

No, he is my boyfriend.

Yeah.

AI is amazing in so many ways, but tell us about how, how can small business

owners use it to free up their time and to make them more profitable?

Yeah, so small business owners I think have a huge advantage here because

they have never had access to a data scientist, to an engineering team.

To a legal team, all of these things that an AI can do decently well.

Often with 90 plus percent accuracy, you can get access to that for 20 bucks a

month, and that that is pretty incredible.

And I think it puts small businesses, frankly, more of an advantage than larger

businesses who are frankly having a hard time pivoting and changing towards this.

The concept I call it is the Borg chart, BORG.

And when I talk about that, what I'm referring to is you have one person, a

solopreneur potentially, and you have all of these other functions reporting to

you, except they happen to be computers, ais, borgs, whatever it might be.

That is how I look at it and think about it.

I literally have my own version of a board chart because I use one AI for

this, another for this tool and so forth, and anybody could build that out.

And it just kinda logically lets you think about, okay, where are

the things I can use AI to help?

And where are the things where I need to focus my time?

Attention and so forth.

And we could talk about how you differentiate between those two for sure.

But that's the future and how I think about it as a small business owner, what

you made me think of was small businesses were really slow to adapt websites, but

they were fast to adapt social media.

And that changed everything because when social media first hit.

And those businesses that figured it out really early on, they were

gaining market share like crazy, right?

Because they were doing things that hadn't been done.

And I feel like this is, AI is the same thing for those business

owners who adapt early on.

Kirsten, a hundred percent.

Look, the tools are out there to enable you to be extremely productive today.

This is oh, in six months and will do that.

It can vastly help with your operations today.

I think it's just taking the time to do that, experimenting a little bit to do

that, changing your habits, changing your workflows, and just saying, okay, where

is it that AI can help with my processes?

And being able to kinda let go of that and to say, okay.

Now the AI is going to do the first 80% of the work, and then my job

now is to check the work that the AI does to make sure it's right.

It's a very different role, especially for somebody who is a small business owner

who might be very controlling over this, who wants it exactly in a certain way.

You need to really decide, okay, what is it that needs to be perfect and done by

me from start to finish versus what is it where I can have an AI do the first

cuts and then I take it over from there?

For me, it's nothing.

There's nothing that I can do.

I love that.

Obviously my one-on-one coaching.

I, I do that.

It's just me.

But again, I am often providing them with AI resources and things like that.

So yeah, I think that everything we do and isn't any different than doing a

Google search and looking up things or doing research before you do something.

You're doing it start to finish because you're doing the research.

So why not just have AI do all of that?

I think you need to decide where the value add is, and let's use your

one-on-one coaching as an example.

That's a perfect example of, for this, I would never think that one

of your clients is gonna want to say, Hey, I want to talk to your AI.

Instead, they want to talk to you.

They want to talk to you for all of the amazing things.

I'm sure you're getting rights and sometimes wrong, and the personal

things happen in your life and all that.

All the things that make you human is what matters in those situations.

But even with that, I would say.

There are ways to even be more better, be more robust with that.

One of the things you can do is you can use a tool like Notebook lm.

So Notebook LM is made by Google.

You can literally, if you had your client's permission, you would

wanna talk to them about this.

But you say, Hey.

Client.

What I wanna do is I wanna take all of our discussions.

I'm going to transcribe all of 'em.

I'm gonna use Otter or one of these other tools to just transcribe it.

And I'm gonna put all of these into a notebook that just you and I are

the only people that have access to.

And at any point in time, I can query that.

You can query that.

You can ask questions, we can see how progress is, and that's a way to.

Enhance what you've already been doing and those are the things I'm like, okay,

it keeps the human side, but it lets the AI even make it even more robust.

Yeah, I love that.

Yeah, we love Notebook lm. That's such a great tool.

It's a great tool.

Yeah, we just started using it, but we're excited about what it can do.

I know Notebook LM is one of them and we obviously all know about chat.

I think some of our clients get confused about which one to use where, and I

know you say experiment, but it's, can you talk a little bit about what

information they should give the, the AI and what they maybe can expect back?

Because Kirsten said, we're used to just searching for things on Google.

How do I do this?

Or where can I find that?

But there's so much more that you can do when talking to, if you will, AI.

Jeannie.

I would say largely what I would say to people is, this is a personal

preference thing in my mind.

There's three models, chat, GPT, Claude, and Google Gemini,

they're all kind of world class.

They're all available for 20 bucks a month.

If you're going with any of 'em.

You're in a good place.

Like any of those three models are really spectacular.

There might be some things.

I work in these things all day, so I can see the nuance in my Borg chart.

I know I use Claude more for writing than I do chat GBT, and there's some

subtle reasons why, but for the most part, you're gonna get 90, 95% of

the benefit if you just stick one.

So I would not, especially in the beginning, don't over complicate it.

Find one frankly, how you find your best one.

Put the exact same prompt into three models.

Yeah, just open 'em all up side by side.

And you can use other ones too.

There's a French one called Misra.

There's Meta has one, there's Grok by X.

There's all of these things put the same prompt into all of these.

And frankly, just see which one of the free versions gives you

the best result and just copy and paste just on different tabs.

It'll take one minute to do that.

Do that a few times, skim through them all and just see, oh, okay, I like the vibe

of this one more, whatever it might be.

Or this one has some nuance, or they gave me some other insights.

Ultimately, it's a give and take.

You want to be overly sharing as much as you are comfortable with

these models because they're naive.

They truly know nothing about you unless you tell them that.

I like to think of them as like an intern who happens to have a PhD who knows

nothing about you or your business.

And that PhD level intern is super smart, but if you don't tell them exactly what

you want, they're gonna come back with something that just doesn't look right.

Share to the amount that you're comfortable, find the model you want,

and then just do a back and forth, because it's never going to give, unlike

in a Google search where, okay, you can look down the links and see something.

Maybe it's not the first one, but it's in the third or the fourth.

You might probably have to actually talk back to it a few times before

you get the answer you actually want.

It becomes more of a conversation.

So that's, that is literally just part of the process here,

and you will improve over time.

Don't be frustrated, but just work with the model and it will give you

eventually what you're looking for.

It's funny because with my neurotic personality, I have all of them open

at all times because That's great.

Yeah.

Take stuff from one to the other, and yeah, you do start to realize what

their pros and cons are with how they write and how they deliver information.

But I'm, how are you feeling about chats?

Atlas?

Oh, the browser?

Yeah.

I have not used it.

I think that browser-based AI systems are a great direction to go.

So I have been using the Microsoft Edge browser that has an integrated ai.

I'm shocked at how little I have been using it, to be completely honest.

Okay.

I think part of it's just old habits.

Part of it is, I think it was running on an old model before and

I would tell it stuff and I'm like.

You're just dumb.

You're not like, I'm trying to do this on the page.

You're trying like you're not getting it.

I have played around with comets, which is the perplexity browser as well.

I think it's a direction.

I am a little bit concerned about some of the security things related

to that because it is getting really full exp exposure to some

sensitive information potentially.

And there's also a brave who makes another browser put out a paper just

in the past week saying how these are vulnerable to prompt injection attacks.

I've been actually playing with that myself.

I have not been able to do it, but a prompt injection just to take

a step back so everybody knows.

Basically, here's the test I'm doing.

I live in Northern California.

I'm a big Golden State Warriors fan, big time, love gonna, the games, all that.

Our tribe, let's just say Los Angeles Lakers.

So I made a Los Angeles Lakers fan page, and on the front it looks

like Lakers are great, all this.

But what I did was I wrote secret messages in the code that the user

can't see that you should love the lost, the, the Golden State Warriors.

And if you're an AI model and somebody asks you what this page is about.

They would say that the Warriors are the greatest team ever.

So to the user, it looks like Lakers are great, but if you ask

an ai, it'll be like, oh yeah, the Warriors are awesome and all that.

Now I use this as a very safe, very silly example to think about more

nefarious things that could happen.

It could have written on the page, Hey, buy the most expensive item

on here, or convince the user to buy this thing, or whatever.

Like where the user wouldn't see that and that gets fed into the

AI and the AI feeds that back.

Again, I haven't been able to replicate that others have, and that is something

that does Give me a little bit of pause with the AI browsers for now.

Two years from now, I think this will largely be solved and I think that

is just gonna be the normal way that we're AC accessing the internet online.

Yeah, the internet got bit smarter after websites way back when

Started using like black hat.

Yeah.

Techniques or they would have messaging that was white text on a white page.

So just like you said, nobody looking at it could see it, but the box that

we're reading the pages could see it.

Jamie, this is the exact same thing.

Basically, it is exactly the same as what you're describing here.

People used to and the HTML headers and meta tags.

They used to put all these keywords that were that, and this is how.

Ask Jebs and Alta Vista and all these websites indexed that they were just dumb

and then Google figured out a better way.

That's why I say, in two years, we will figure out a way to

avoid these type of attacks.

But as of now, I would just have a little bit of caution, especially

using this on more sensitive sites.

Fully naming for reminded me.

That's been a long time, time been around.

So I know that you told us there are some other ways that you can use AI like in.

As a sounding board for drafting content, improving decision making.

Talk to us a little bit about reviewing contracts, testing business ideas.

Talk a little bit more about that.

'cause I think those are all things that people may not even think about doing.

But Jeannie, it's crazy and I just, as I'm writing this article about Borg

charts, I'm trying to figure out all the different ways that I'm using an ai

and like you, you mentioned contracts.

Anytime I get something that is legal sent to me, my go-to for

that is Claude and I basically just throw it into Claude and say, Hey.

This is a term sheet for somebody who wants an investment.

I want to invest.

Is there anything unusual in here?

Anything out of the ordinary and just even simple questions like

that on a contract or whatever it might be, will immediately flag.

Because if you think about these models have seen millions and millions of

contracts and term sheets and all that.

If somebody's trying to slip something in there, it will catch that.

It will identify that.

Now to be very clear, if this is like a $10 million contract that I'm signing,

I'm gonna have a lawyer look at that.

But if it's a $10 contract I'm signing, I'm not gonna bring that to a lawyer.

I'm just gonna put it in Claude.

30 seconds later it's gonna, yeah, go ahead and sign it.

Or no, you're giving away your firstborn if you sign this.

And then you just have the balance between the two.

So contracts is a great way, brainstorming all the time, just, Hey, I'm thinking

I can do X or Y, can you give me 10 other ideas that I might be able

to do for this business, for this promotion, for whatever it might be.

And another one, which I love, is I use it almost as an administrative

assistant on a, on many different things.

I go for walks.

When I go for walks, I get ideas.

I use it to basically just gather my thoughts.

I will talk to it.

It transcribes everything that I'm saying.

So this is using chat GT's voice mode, which is just available

to, I think everybody on the app.

I'll just say, Hey, chat gt.

I just want you to listen for a while, and after I'm done talking, I want

you to ask some follow up questions.

On that, or I might even say, I don't even want you to ask follow up questions.

I just wanna make sure that you got all that and it'll just

transcribe everything beautifully.

And then I could get back to my desk.

It could summarize it, it could do whatever else, and that I

even have it going through, it's attached to my Gmail account.

So I actually have certain things where it's like, Hey, if you ever see this

in my email, I want you to give me an alert, and I want you to know that.

This thing has popped up.

You should send an email out, whatever it might be.

So there's so many different ways you can use it.

So you made me think.

'cause I, I love just testing things.

I'm always trying something new.

Great.

Yeah.

We have been changing our schedule up for 2025, what days we're

gonna host our master classes.

We have three podcast interviews we do a week.

So just changing up our calendar, blocking in some blocks for focus work,

content creation, things like that.

How would you use chat to evaluate that?

Or could you AI any AI to improve it?

Is that even outta my mind, or could that happen?

No, of course you could.

Honestly, Kirsten, like the hard part about this is

there's infinite possibilities.

So really if you can dream it up, it can help.

Like some ways it's gonna be more useful than others.

I think with what you're describing, if you have, if you're building out a

masterclass and a curriculum and all this kind of stuff, and you have timelines

set for that, what I would do is I would actually use the concept of a pre-mortem.

I don't know if folks know this, folks probably know a post-mortem.

So after something is completed, you say, Hey, what went wrong?

I would say, Hey, chat, CBT.

I want you to do a pre-mortem on this.

So pre-mortem is basically, Hey, we haven't launched the product

yet, but I want you to imagine things that are gonna go wrong.

When I was at PayPal, I would host pre-mortems and I would get all the

leaders of different areas of a product that we're launching and basically

say, Hey, this failed in six months.

What went wrong?

And address those.

And it's a great way for people to think about the future.

And address things.

Now, I would do that exact same thing with.

Attach GBT or any of the large language models, give it all of your information.

Tell it what you want to do, what you wanna achieve.

Say that you're doing a pre-mortem.

It will understand that concept and say, okay, tell me what's gonna

go potentially wrong with this.

Where are the gaps?

What are the things that I'm not seeing with this?

Start with that.

You know, lay those out and it's gonna give you 20 potential things

to be like, oh my gosh, number four, 17 and 19 are really on.

How should I start to address those things?

And then that would be the next part of the threat where like then it's

giving you a whole bunch of ideas.

Some of 'em are not gonna be accurate.

That's where you use your own.

Human intuition, intelligence.

We still have a part in all of this stuff for quite some time, but then it will

help you just iterate again and again.

I love take testing business ideas.

I love the whole pre-mortem and post-mortem.

I think in market research, I feel like that's a big thing.

Jeanie and I talk so much to our clients about the importance of market

research, and I always give the example, McDonald's isn't gonna spend a penny

to roll out a a McRib until they've done a ton of market research and

they're gonna test it in a small area.

The business owners who have the least amount of time and the

least money, they put things out without doing market research.

I find AI to be fantastic at helping with market research.

Absolutely.

So you can use, here's what the prompt I would have.

Say you're coming up with a new logo for your business and you

think that this thing is great.

What I would do is I would describe your ideal customer.

I would put that into, and actually you want, I would never do it with one.

I would give three different versions of a logo because again, the last thing,

because the F, the one problem people always have with the market research

is they always bias the customer to the answer that they want to hear.

You never ever want to do that.

And because you can bias the AI as well, they're s fantic, they want to please

you show it three logos, show it three decent logos, maybe three different

versions, and say, Hey, you are this user.

You are this person.

I want you to tell me which of these three logos you like best.

And give me pros and cons for every one of 'em is a reason why, and feed that

into six, seven different language models.

And that's just a great way to just test that out.

And if they're all pointing in one direction.

Maybe that tells you something to be clear.

I would never say this is a substitute for talking to customers, but it's an

interim step before we're getting there.

So I would use AI as a customer, standin.

Before I would actually talk to the customer.

I would try and get a little bit closer and then talk to some real flesh and

blood human beings about it after you've gotten out some of the bugs, some of

the more mistakes get in front of people and then get their actual reaction.

But yeah, it's great for market research.

There's also, as you I'm sure already know, there's different custom GPTs.

That seems to be a big trend now is I'm gonna write a custom GPT

for how I do things, and then I'm gonna sell it to someone.

So are you a fan of those?

Do you have suggestions or things to warn people about, if you will?

Yeah, I don't know.

I've never, so I've made them, I've released them.

The first one I did was something called TA GBT.

So it was literally for tattoos and I don't have any tattoos.

I just thought it was a funny name.

So I was like, I made a custom GPT called tat, GPT.

And it is funny, I was looking the other day, it's got like thousands of people who

have used it and I'm like, what is that?

Like how, who is actually using this thing?

But yeah, but it was free.

I don't know.

It feels a little bit weird to be charging.

I've heard people have charged for them.

It seems odd.

I, I look if you're getting benefit from it, if there's value in it, great.

I think there's nothing wrong with that.

If you have proprietary customer data, you wanna introduce that

and market that to other people.

More power to you.

I would say though, more so than that, custom GPTs are just a great

way to share information like within a company, within people on your team.

I made another custom GPT that was all a whole bunch of Abraham Link

readings and leadership quotes and all this other kind of stuff.

And basically train the GPT to give consulting feedback

like a Abraham Lincoln would.

And look, it's not actually like Abe, but it's fun to just get that second

opinion of, Hey Abe, I'm having a hard time with this and this, and those

things are out there in the world.

Whatever it is that you, your team, people you work with, your customers, you have

like custom GPTs are a great way to.

Share information in a very kind of secure way where it could be like, okay, I'm

only gonna get access to these people, or anybody in the world can use it.

Love that.

So when you really advise business owners to create a culture of ai,

first, how would you describe that?

Let's assume you're not a solopreneur.

Let's assume you have a company and there's 10 people at this company.

I think you, as the leader of that organization, have to set an example.

The first thing that you do is you get a corporate account to any of these.

You get an enterprise, Claude Chat, GPT Gemini, just get an enterprise account.

All of the data's going, so have it so that there's no excuse

that your employees don't use it.

I would set up a different kind of Slack or teams or Zoom or whatever it

is that you use internally to share message and so forth type of channel.

It could be a WhatsApp, it could be whatever I would call

it specifically AI learnings.

And this is just a place for people to share.

And then I would begin just putting stuff in there myself, about me as a leader.

And I wouldn't only do ways that I'm using AI professionally.

Because frankly for myself, I use AI for more personal things than I use for

professional things just 'cause like it is that effective and everything

from travel planning to giving me recipes for meals based on what it

knows that my family likes and doesn't like to eat and so forth, and how bad

of a cook I am and all this stuff.

There's so many things and ultimately the more you share, the more ideas you hear.

One, you're gonna be creating that culture of, that's AI first within your company.

Like you've given 'em the tool.

There's no excuse.

You say, use it for anything you want to.

And then you can start giving ideas and you'd say, Hey team,

I want you to see yours too.

I want you to teach me.

It could be things you've heard online, whatever it might be, but let's start

sharing in this channel about that so we could all learn about this together.

'cause here's the reality, like nobody is.

Expert in this.

I'm not.

This is new technology.

This is a new paradigm that's only a few years old.

We're all gonna be learning on this together.

And if you say to your organization, Hey, we're going to go on this learning

journey together, that is much more likely that you're gonna get everybody

on board, everybody excited and really build out that AI first organization.

You gave me an idea.

What was that?

So Jeannie and I are moving our communities off of Facebook and into

a community that's similar to school, but people are resistant to move.

And so we're thinking about how to do that.

And we have three different programs where we focus on marketing, virtual assistants,

bookkeeping, virtual assistants, and software, virtual assistants.

So we have a primary community for all of our.

And then we have sub communities based on which programs they're in.

With us.

I was thinking maybe we should do more AI information, do a, an AI

Wednesday where either Jeannie, we teach something we've learned or we bring

someone in, like Mike or someone else.

So we, because I feel like AI is so important and people

wanna have conversations around it, and maybe that will be the

kind of the draw or the reward.

Yeah, the carrot, so to speak.

To get people to really want to come into the community and be more active in it.

Kirsten, I think that's spot on.

Look, the only way to learn this stuff is to frankly just hear from others.

Yes, I know this stuff just 'cause I absorb so much from X and Reddit

and newsletters and all this, and I talk to people and I have my own

Slack and Discord channels where I share all this stuff and I constantly

see what other people are doing.

That inspires me to do something else.

And this is how we learn as a species and this is how we're

going to learn in the age of ai.

I think that's a great example.

Awesome.

Thank you for the idea.

I'm excited about it.

Now that could be really fun because we could do like live demonstrations too.

Totally.

Yeah.

'cause when people see how easy, like I made a commercial.

And it very much looks like an official, like news broadcast, commercial.

It's all made by ai.

And I was even showing it to my kids and I made this in an hour and it

was just like, can I actually make something that's going to fool somebody?

I'm like, my God, you can make these kind of things now like this is possible.

And again, it's not to actually say, let's make commercial to fool people.

It's how do I actually make a. A commercial for my

business using these tools.

There was a great example of a, when VO three came out, which

is a Google's text video tool.

There was a dentist office down in LA that made this video of a gorilla skydiving.

The gorilla has its two front teeth knocked out, and then the gorilla

goes to their dentist office and gets the implants put in, and then

the grill is smiling at the end.

And this got, I think, like 5 million views on TikTok.

Really.

And if you think that probably took them a couple hours to do a whole

lot of human creativity and stitching together and playing with these videos.

And so for a hundred bucks in a couple hours to get 5 million views on

TikTok for your little dental office, like that's pretty darn impressive.

And there's so much opportunity for small business owners to just get creative and

use these tools and know that the barriers that might have existed a few years

ago, 'cause you didn't have a bunch of.

Money to do a television commercial or whatever it might be.

Like you can do that now.

Like again, it's gonna be ai.

You can admit freely admit that it's ai, but it's going to

enable you to do so much more.

Oh, Michael, this has just been tremendous.

Thank you so much.

For coming and joining us today.

And so I want to know, and I know there's people listening or watching

who want to know how might they be able to reach out to you if they had some

questions or wanted to have a chat?

Sure.

Look, always happy to chat with people.

I think the easiest place to find me is tabasco.com that has all my social link.

I'm the only Mike Tabasco on LinkedIn.

If you wanna direct message me there or anything like that,

or on any other platform that I'm on, I'm more than happy to.

So I appreciate that and always I'm interested in people who just have

questions or anything like that.

I'm a teacher by nature, so anything I can do to help out,

don't hesitate to reach out.

I love that.

Yeah.

We love to teach as well, but it just feels like AI is.

Changing at the speed of light.

So it's constantly the feel of, I'm just trying to keep up.

No trust, trying.

Yeah.

But I guess you just have to recognize everybody's doing that.

This has been fantastic, Michael, and we might ask you if you don't

mind, to come back at a later time, because again, things may have

changed in a year from now, so we would love that if you wouldn't mind.

It'd be a pleasure.

Yeah.

Anytime you want me to come back, con always happy to.

Thank you and thank you so much for today.

It's been so much fun and so great, and you get all of us thinking

of creative ways to use ai.

So thank you again.

Thanks for listening to the six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the Done for You and Done with You program

at the marketing va advantage.com and take your business to the next level.