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Hi, this is Brett Johnson, owner of Circle270Media Podcast Consultants and your host for

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Note To Future Me.

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We are always looking for opportunities to increase our listenership for our podcasts,

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aren't we? And I think we tend to forget to encourage our current listener base to be our

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advocates, to get other listeners, to get more listeners to your podcast.

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We've come up with eight small steps to help you support your podcast without spending a

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dime, without relying on cash to get the job done.

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Which in essence, we've not seen work very well.

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Organic growth is the strongest growth.

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Why not utilize your current listenership, even if it's just one listener, 1000

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listeners, 10000 listeners?

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If you can invigorate that current base that you have to do more for you, then your

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podcast is going to see some growth.

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First of all, encourage a sign up for your newsletter.

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If you haven't started a newsletter yet, do so as soon as possible.

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Encourage your listeners to sign up for the newsletter, for your podcast.

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That in itself has many nuances in regards to why you'd want to start a newsletter.

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What's in the newsletter that's such an incentive that they are willing to see it come

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from you on a weekly basis, a biweekly basis, a monthly basis, depending on your cadence

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of your podcast. But make those decisions.

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Create a newsletter that your listeners are starving for.

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Ask them to write reviews and give feedback on your podcast.

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And I'm not meaning inside of Apple Podcasts.

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I'm meaning reviews on your website, reviews on Google My Business.

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We've been experimenting with creating a Google My Business page for our podcasters and

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encouraging reviews on Google My Business.

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So it has the Google Play.

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Try that. Give that an opportunity to help you grow and get exposure for your podcast

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outside of the podcast ecosystem.

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Make sure that you encourage them to follow you on social media.

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And not just follow, but also share your posts and like those posts, encouraging them to

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follow, share and like is not just posting, "Hi, I have a new episode out.

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Please, like, please listen, please follow my podcast."

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You need to have some strategy in regards to putting those posts together on social media

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that encourages the click through, the share, the like.

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And that will also lead to the comments on your posts in regards to "Listen to this

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episode. Love it.

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Please listen to it as well.

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I got a lot out of this."

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That's going to lead to tagging friends in your social media feed.

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When your core listeners get something out of those episodes, they're going to tag

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friends to listen to the episode as well.

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And also with those posts.

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This is the ultimate level of your advocates, your core listeners, really getting into

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your podcast. They're going to show friends on social media how each episode has helped

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them in their posts.

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So again, encourage to sign up for the newsletter, encourage reviews outside of the

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podcast ecosystem, encourage follows shares, likes comments.

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And the big thing is to get them to show friends how your podcast has helped them.

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Be sure to sign up for my free Open The Mic newsletter.

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You can sign up at circle 270 media dot com.

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It's a daily newsletter roundup of news focused on social media and news in the podcast

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space, audio production, and

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I also include some podcasts I think you should listen to in the next seven days.

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Sign up for free again at circle 270 media dot com.