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You know, I always like to hear the backstory.

I was actually at a coffee shop and I was working there at the time, and

everybody, when I would announced people's drinks, they'd be like, oh, you have

a radio voice, you should be on radio.

I'm like, that's gonna be difficult 'cause you got f, C guidelines and all that

other stuff that I don't even know about.

And they're like, oh, you should us start a podcast.

I'm like, I don't even know how to do that either.

So it took me a while, but then I figured out the name and I was

like, all right, I'll just do this.

I did it with a friend and then the friend was a flake, so I was

like, fine, I'll do it myself.

And then I. Found an apt to do it and it was very terrible recording.

'cause again, I didn't know anything about this industry and this was like

2014, 2015, so it wasn't at its like TR trajectory as it is right now.

So I eventually moved over, broke his, broke my artist's feed three

times in the process, which if you guys don't know that your S feed

is your lifeline to everything.

So if you break that, your episodes don't ever go live anywhere.

They just kinda sit there in the dead internet and you just can't do anything.

So I was like, alright, I guess I'm gonna have to figure out

where to go and actually do this.

So I figured out all the companies and then I just went from there.

My podcast was originally about.

Gaming, tech and marketing.

And then I started to split 'em off 'cause I felt that was just too much

in one episode and I'm switching between three different ideas and

that's just never a good idea.

You learn the hard way, don't you?

That's how most of us learn.

We learn the hard way by starting and doing messy.

Yeah.

That's awesome though.

So you split those off, so now you have three channels or two channels.

How did you do that?

I am currently just two right now.

'cause I'm trying to figure out the third option just because.

Well as we'll get into, it's a lot of work.

And so doing even two by yourself is quite a bit.

It's why my gaming one is only audio, only because it's a little easier to

edit and push it out than the video.

'cause the video you have to look through, you have to make sure the

video looks good, the audio looks good.

You do zoom ins, transitions, or whatever else you need to do.

So right now.

Just two.

Once I figure out that timeline, or if I have the bandwidth to do

it, I'll go back into the tech one, but right now it's just.

Digital marketing and gaming.

Nice.

So why do you think people should start a podcast?

What's the advantages of having one?

First of all, you can figure out what you wanna talk about.

You also can talk about whatever you want.

So it's your show so people can do what they want with it.

Second, it's just fun to talk to different people.

If you do an interview one.

So my gaming one is called a solo podcast.

That basically means that I'm talking.

To my microphone with nobody else for about 30 minutes, which is a challenge if

you don't know what you're talking about.

If me, I know what I'm talking about.

I've been gaming since I was a weed little kid, and so I know what a, the

industry and I look at what's going on in the industry and I know what I'm

talking about, so that's not a problem.

But there are.

For listeners, there's three different versions of podcast or different types.

There's the solo, which is my gimme one.

There's the interview, which a lot of people know about 'cause that's

mainly what a lot of podcasts are.

They're just interview based.

And there's co-hosts slash interviews, but it's usually co-hosts.

So you have somebody else with you.

They all have their pros and cons.

They all can do different things.

But to start a podcast, it's great 'cause you get to direct whatever you want to do.

You get to direct who you want to be on here, and you can say

yes or no to anybody you want.

If you don't like the person, you don't actually have to.

Produce the actual episodes.

I generally always produce the episodes.

I feel like that's an obligation to them that you spent the time

to, for me to interview you.

I should spend the time to actually produce and post it.

I have a confession to make.

We've only one time not published an episode, and the woman, it

was just, she was so nervous.

It was just a terrible episode, so we decided to be kind.

We just said the audio didn't turn out nicely, but then I spent some time

coaching her and talking to her, and I think since she'd already done it before.

The second interview with her was fantastic.

Like it was, it was like, 'cause you have this hard time, like you have

the, like you said, ethically, they've given us time to come on our show and

to be here and share their knowledge and their experience with our audience.

So we should produce those podcasts and put them out.

But I just didn't feel like she would.

Be proud of it.

And Jeanie was like, no.

So we just talked about it.

We said, let's just save her feelings because I don't wanna be more

nervous when she comes on again.

Let's just tell her the audio was bad.

Let's pick another date.

And, but I said, I'll find time to chat with her beforehand and

just give her some pointers.

And it was so much better.

Yeah.

I agree with you.

Like we're so grateful to our guests, we're so grateful that we get to have

all these amazing conversations and learn new things from people we would

never probably run into otherwise.

That's the thing.

I've had issues with squad cast where I've had, actually, I had three episodes

and they were right after each other, so I had no episodes to produce, so I

had to go contact people and be like, look at the, I have, it was my end.

I don't know why, but I had nothing.

So I was like, we're gonna have to redo this.

And I couldn't really produce anything.

That episodes I never or rarely miss.

An actual week, unless I'm sick and or there's something wrong with it.

Or if it's the video's bad, then I'll contact them and be like,

look it, I'll produce the audio.

But if you would like, we can do an additional one where I

give you the video as well.

So I do my best to, yeah, give them the benefit of the doubt and give them.

All the necessary, but I think it's fine.

If it's, this is a bad episode and you wanna soften the blow, is probably

what the best way of saying it.

You're like, yeah, his audio's bad, but can we redo it?

And it's like, the reasons why I, my first question on my marketing

podcast after the introduction is, are you a coffee or tea drinker?

Not because it's a throwaway question, it's just guiding

people into answering questions.

Yeah.

That's so smart.

Yeah, you did that with me when I was on your show.

It's, I'm glad we're having this conversation 'cause we're talking

about the things that don't go well.

Everybody's always Oh, it's so amazing.

And it is amazing.

But stuff happens.

We had an awesome, awesome interview and at the end we

realized we hadn't hit record.

Right.

So again, if you're podcasting and you're doing a lot of episodes, things are going

to happen, but people understand, right?

It's just we're human technology's technology, things happen.

So outside of that, why else do you feel like people should start a podcast?

It's a slow build.

Let me get that out, out the door.

If nobody knows your name, if you're not a celebrity or whatever, any type

of clout, it will be a slow build.

So don't expect overnight success unless it's a really niche.

Type of industry and no one's actually doing it.

It's a way of getting your expertise out and showcasing that you know what

you're talking about, or at least willing to learn to know what you're talking

about as, as well, if you're doing interview-based podcasts, because a lot

of times I don't know everything about marketing, so I just ask the questions

and sometimes I know a lot about it.

Sometimes I have no idea about what is actually going on.

Most people don't know, but like most of my episodes I write.

Questions, but I don't use 90% of 'em except for the top two

and the top and the bottom two.

The rest of it I will change on the fly.

That's because I know the industry, so I change a lot on the fly just

because sometimes the guest wants to talk about something else and

I'm like, all right, luckily I know enough to go with you on that.

Yeah, I think it's so interesting because having a podcast, I think

can build authority, but like you said, it's a slow build.

It can help you build your email list if you have a nice call to action to do that.

It, what we have found is we've gotten clients who are guests,

so we've had clients who actually came on and became our guests, who

came on and became our clients, but we've also become clients of people.

We're like, oh, we were just talking about, we needed that, and then

we met this person and had a great conversation, so we used them right.

And then we've met so many people that we've either created

affiliate relationships with or referral partnerships with.

And one of the things that I love most about the podcasting space is that

people genuinely wanna connect you.

And I connected because I was on your podcast, we had a great conversation.

I was like, you gotta come on hours.

But I'm sure we'll stay connected because there's always a way for collaboration.

And I think that's the other thing that I have found about podcasting, whether it's

the host or the guest, is that people.

Or not looking at a way to be competitive, but looking at it a way that we can all

collaborate and help each other, which is one of the things I've loved most.

Yeah, podcasting is a great networking opportunity too, because you actually

don't have to go to those networking party things that I don't think

anybody really likes those networking events, to be honest with you.

I've been to a lot and they don't really produce very much 'cause it's just

kind of like, oh, hey, how's it going?

And then I may use, you may not.

I don't really know.

Okay.

This one seems to be a lot bears more fruit than those networking events

that should bear fruit, but rarely do networking's a skill too, right?

It's even, I think it's even like podcasting.

I always tell people, if you're the host.

And I can speak from experience.

You don't know what you're doing in the beginning.

You're just trying to figure it out.

But same thing as if you're a guest.

First couple times you're a guest on someone else's podcast, you're

just trying to figure it out.

And then I think there always has to be a way to have follow up, whether

you're networking or being on a podcast.

There has to be some sort of system where you choose to stay in touch with people

to make the collaborations actually work.

And I think as human beings, we get so busy.

Like we were talking before the recording about how.

We're all busy creating podcasts.

Keeps you busy, and so making sure that you pencil in that time to be able to

take the relationship to the next level.

Yeah.

And once you get more established, like I'm having a problem of answering

all the emails for guest stuff.

Yes.

It can be a little overwhelming.

Like people don't know.

If you're a one man show and you get 10 emails a day on like guests, you're like,

I'll get to it eventually because it's, I got this episode that I need to publish.

Whatever day you're actually wanting to publish it.

So I, that's my first priority.

And then the, and then that becomes a later priority, which

unfortunately can be a few months later because I got other stuff to do.

I published two episodes every week.

That's nice.

That's really nice.

Yeah, we just recently handed that off to our va. We handed it off to

the va. That books me on podcast now.

We just forward her all the emails.

And we've given her parameter parameters to say this would be a good guest.

And she's been with us for a long time, so she's pretty much dialed it in and

she'll invite them to be on the show.

If she's not sure, she'll always kick it back to us and say, Hey, I, I think

they'd be a good guest, but because they do this and this, I wanna make sure.

So yeah, that's something you'll be able to delegate.

Before Long Brett.

So down to brass tacks, what do people need equipment wise to start a podcast?

Do they have to have headphones?

Do they have to have a good microphone?

What kind of software should they use?

If you're just doing an audio-only podcast, there are some pretty

decent ones or pretty decent prices.

So it's depending on what type of microphone you get.

So there are two different versions.

There's a condenser mic and there's a dynamic mic.

The one I have right now is a dynamic mic, so you have to have a little bit

closer to your actual well face mouth.

And so to do that, you have to make sure that it's there because

it's something called rejection.

So it usually rejects a lot of what's behind it, and it only really

focuses on what's ahead of it.

Condenser mic is a little bit more open.

It picks up a lot more different things.

So condenser mic is good for sound treated rooms, and dynamic mic is better for not

as treated rooms, meaning and meaning that for a typical like office like

me, I had to figure out hard surfaces, bounce everything off the walls and

the floor if it's a hardwood floor.

So you have to understand that.

Noise travels, and if I didn't have this throw carpet, then it would travel more.

If I didn't have the elga wave panels, sound panels, it

would bounce off even more.

So you're gonna have to look at your room first and figure out beyond just

the gear, how can I make this more sound treated than soundproof Sound?

Soundproof is more expensive, sound treated.

You could do what I do in.

Behind me, I have different stuff and it will help bounce or mitigate

a lot of the bouncing of the sound.

Now for your microphone, like I said, you can get a microphone.

El Gado has a wave three for around $150 and it's a USB one and

they have really great software.

That kind of what makes it good and it also allows you to

separate your audio channels.

So let's say you wanna have your mic on there.

You wanna have, if you're doing it live or you wanna do it as live as possible, you

can have a music one and you can dial it in to be as loud or silent as you want.

It's a really great software.

They are going to be launching their third version of their Wave

software that is going to be not attached to their Wave mic anymore.

So you could actually do more professional stuff now.

There's another one that I recommend that's USB only.

It's a dynamic one called Beacon, but it's come up in price.

Since I got it, it was like $250.

Now it's $350, but they have some of the best software I've ever seen for

making sure your mic sounds good.

Now, that's a little bit more pricey, but they also do have

the separate audio channels.

Now, I use the Road Caster Pro too.

It's a little bit more expensive for the mixer, but it's a standalone mixer

that you can carry anywhere you want.

You could have it hooked up to the wifi.

You could have it hooked up to your networking or ethernet cable, so you

could actually have it hooked up.

It has four.

The Pro one has four.

The mini has two audio channels, so you can put two microphones and or.

Musician stuff.

So like a guitar, you could actually put it in there.

It also now has, you could, oh, you could also, for Road,

they have their wireless stuff.

You could also put that on there.

They just launched their remote audio recording only.

Where if someone, for example, zoom and or say Riverside, have the audio video.

This one's just audio only, but you could do remote audio

through the road Caster Pro.

You also have to get a mic so you could get a hundred dollars road pod

mic, which is actually really good.

And they do have basically the best hardware software combo for dialing

in your audio because you have to remember your audio is more important

than your video right now because you're going to several different

places that your video's never.

So make sure your audio's dialed in.

Now for video, you could actually just use your phone.

Your phone has on the back.

Camera has some of the best.

Stuff for just static shots.

'cause you're not really moving too much.

You're not like, you're not gonna be walking across the room

unless you really wanna do that.

But usually that's what you do.

Now for me, I have the road caster video that hooks that can work in in

conjunction to the Road Caster Pro.

So I could have seven audio plus four wireless mics if I wanted to.

I could have a lot.

I have a lot of options for that one.

That one's also has the same kind of audio configurations for that,

and that's just the gear wise.

So I recommend if you're starting out, go with a cheaper option first.

See if you really wanna do it.

Don't do this because this just gets complicated and you

have to know what you're doing.

I also have a elga teleprompter that's actually connected to my camera, so why?

That's why I'm looking at you more often.

'cause there's a screen that I can just look at you.

So if you're having an issue with that.

You can do that as well.

A little bit more expensive that way, but it als also helps you look

at the camera and not look at your screen, so there's that as well.

Now for the software side, I use DaVinci Resolve because you could do, I could

record my audio or I could record my audio and video without anything else.

I could also edit everything through that one.

There's a free version and there's a one time fee, $350 version, and so.

If you wanna do the studio one, which gives you more, and that's great, but you

could just try the free version of it.

But that's my recommendation because it gives you both, and you don't

have to do two separate programs.

My issue with Adobe is A, it's expensive, and B, you're always having to switch

between Premier auditions and After Effects if you do that type of thing.

So you're switching between three different programs.

Resolve puts that all into one.

So it's easy to switch between back and forth, and they have the best color

grading out there between all three.

That means Final Cut Pro is not as good.

Adobe is definitely not as good and Resolve was known for its color grading.

That's why it's so good.

So there's that option.

You could also use Final Cut Pro if you're on Mac.

You can use Resolve on Mac and Linux if you wanted to.

They also have, both have apps, they've had apps.

Before Premier has had apps, premier just launched their, I think, iPhone

app recently, but I'm not really in favor of them 'cause it's free.

But you have to do a lot of the advance work.

You have to pay for it.

It's a one-time fee for Resolve.

It's also a yearly, it's $50 a year for Final Cut Pro Final Cut Pros.

Better on the iPad.

I think it's a little bit more intuitive.

They work really AI wise.

If you wanna do clips, Opus Clips is always a good one.

They have a really good plan for yearly.

It's like for.

1450 a month, so it's like $174 a year, which is not bad for a yearly thing.

I use cast magic as well for all my written stuff.

So that's basically, if I wanna do intro, if it gives me titles,

it gives me all, it gives me.

Notable clips or quotes if that's what you need.

It also gives me a ton of different things like written content for the email

newsletter, written content for the blog.

It does a ton of things within minutes or seconds, which would

take me hours to actually do.

I also recommend if you don't like that one, cap show is another good

one that I've played around with.

I got this all through Abso, by the way, so it was a lifetime mely thing.

That's another good option to do for music wise.

Melody has a lifetime subscription you could also look at.

And then audio.

I still think they have a lifetime subscription, which is

commercial, which means you could use on anything you want to.

That's another good one.

'cause audio is a hard thing to get.

You have to make sure that it's all commercial.

Free or commercial ready.

If it's not, you're gonna run into a lot of problems and you

probably have to take your episode down, redo it, and put it back up.

Now for ID three tags, there's few open source ones, and if you don't

know what that means, it basically means on your audio you can.

Give it the title, give it the Artist, which is just, you give it the album.

I just put my podcast name on it, comments, I put all the key words in

there, and then year 2020 or whatever current year is, and then you can

put your podcast logo on there.

And it just helps with the SEO side of it.

It's the old school way of doing it, but it still works pretty well.

So I always recommend that.

And then make sure you have, now I use Captivate.

So that's the hosting one.

They also have AI built into it, and so it will give you all that

stuff within their AI credits.

They're pretty generous on their AI stuff as well, so I would recommend if you

wanna do that, if you're doing interview based ones, it's actually a really good

one 'cause it gives you the booking link.

It also gives you a little thing for guests to fill out stuff for them so

you could showcase them on the episode.

As well.

They're eventually going to do be doing audio interview remote

interviews as well, so that will be tacked on for 2026 and then.

They also have tips and memberships built into it as well.

If you are looking for that as well, if you're looking for merch,

fourth wall is a good one as well.

It basically allows you to make merch without having to supply the actual

materials and house the materials.

So it's a very good on demand shop.

It allows you to connect your.

Podcast and a bunch of different things.

Email, newsletter, I recommend beehive.

It's been the more popular one to do.

They're always making new stuff with it.

It's very easy, intuitive to do as well.

That kinda sums up a lot of the stuff I'm thinking, Brett.

Oh my gosh.

You need to have that tech channel back because you know your tech stuff.

I'm over here taking notes and I also realized, because I just came off

of a coaching call, my microphone was moved halfway across the table.

Table, so when you're talking about the microphone, I'm pulling it closer.

So that was incredible.

Oh my gosh.

You gave everybody so much valuable information as far as the different

tech stacks that they can use.

It may be a little overwhelming, but I think the three main

things for people podcasting.

If you're doing video, make sure your background lighting is good.

'cause it actually, lighting is the second biggest thing.

Your video can be not as high quality.

Like I have the Panasonic S five.

Two Mark, two XI hate, I hate DSR camera names.

They're never really good and they're, it's hard to really

remember them, but I have that.

But you could use your Android or your iPhone 'cause they have really high

quality on the end, and then eventually move up to it because as we discussed

before this recording, most podcasts never get past the third episode, and most of

'em never get past their 10th episode.

That's crazy to me because we absolutely love podcasting, but I

think it is the tech part, right?

And it is all the production work, so it, there is a lot that goes into it.

Yeah.

Go beyond the third episode.

How do you help them, encourage them to keep at it?

Because it is, like Kirsten said, it's a great platform.

We love it.

It is discouraging when it's like, Hey, I released a new

episode and I got three downloads.

That's the hardest like heartbreak.

It's okay.

How do I do this?

Either through advertising or through just broadcasting it out.

It's a lot.

That's why.

Like the AI Opus clips helps with broadcasting that out because you

can tell it where to go and you don't have to maintain it or management

manage it as much as you have to.

It's just really just like everything, even YouTube channels and

everything else, it's the consistency that actually matters the most.

You can.

Be terrible at first, and it's okay to be terrible.

Just make sure your audio does not sound like there.

There's something called a threshold of pain in audio that basically means that

you, that people can only handle as much.

Audio when it's at that pitch where you're like, oh, that hurts so much.

So be sure you're below that threshold of pain.

'cause people then will actually listen to you.

Now, if you want to be more precise, you should have your

podcasting at negative 16 db.

That's the actual recommended noise level.

Resolve on Fairlight has this thing where it will show you a thing of

where it is on the DB level, and then you can manipulate it to be at that.

I wouldn't put it exact negative 16.

I would probably put it negative 1718, negative 19 db.

But you want it around the 20 to 16 threshold, so you're at that thing.

For YouTube, it's negative 14 db, so you have to make sure that each one of

them are actually to the threshold of.

The actual sound because YouTube will actually upscale or make it louder,

and that usually doesn't go very well.

Very interesting.

I'm learning so much from you today, Brett.

Thank you so much.

This has been awesome.

So if our clients want to connect with you, how can they do that?

I'm honest about anything you could imagine on LinkedIn.

I try to do as much as I can through that.

I have a newsletter through LinkedIn as well for my marketing one.

I also have newsletters for my marketing and my gaming.

One.

I haven't started quite yet.

I'm still figuring out that thing, but you can always subscribe to it.

My website is Digital cafe.media for all the podcasting stuff that you wanna do.

I also have.

Stuff for services.

If you're looking to do something like that, I will either give you,

Hey, you should do that podcast, or I'll give you, just be a guest

because it's a lot easier 'cause you don't have to do as much with it.

But I will give you the truth even if it's a no or if it's not business for me.

'cause I'd rather you be successful in podcasting and not do this just

and buy all this gear and have it go to dust or collect dust.

I love it.

We'll put all your information in the show notes below.

Yep.

Including your po, both your podcasts for people to go to and, and if you have a

link for your gear as well that you like, I can put that in the show notes too.

Yeah, I think I have it on Amazon.

I might have to update it, but I'll see if I have it.

'cause I know I did it several years ago.

That's how long I did it.

But I did have a gear.

I might have to update those gear lists because it all changes quite quickly.

And so I will do that and then.

If you guys need any help, just please message me.

That's so awesome.

Thank you, Brett, so much for joining us, and thank you everyone who listened

to the show again, Kirsten and Jeanie with Six Figure Business Coaching.

Thank you for being here today.

Thanks for listening to the six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the Done for You and Done with You program

at the marketing va advantage.com and take your business to the next level.