DTNT - 493 - What's Up This Week

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[00:00:16] Jay: We are back for what's up this week from the Do This, not That Podcast presented by Marigold. This is our short episode. We break down what's going on in business, marketing, life and pop culture, and then we still have other episodes later in the week. Let's jump into it. There is a lot that's been going on this week already.

[00:00:32] Jay: So first off, have you seen this chat? GPT is rolling out instant. Checkout. What does that mean? That OpenAI, that's the parent company at chat BT is now starting to roll out. It's not there yet, but you're gonna start seeing it. Instant purchases directly when you are in chat GPT, which means that you're gonna be able to ask, oh, where can I get the newest lip gloss?

[00:00:57] Jay: They're gonna pull up something from Glossier and you can be like, okay, [00:01:00] check out right here and you're gonna be able to buy it right in the entire chat window in one motion. And this is starting to roll out now, and they're partnering with Stripe to make this happen. And this is a huge, huge move for Chacha bt.

[00:01:14] Jay: I mean, this is going right after Google. And they're, uh, already gonna be rolling out initially with Etsy sellers, and then they're gonna be, uh, onboarding all the Shopify merchants. And the, some of the first ones they're gonna be using it are Glossier, skims, Spanx, and Ri. And so get ready for instant checkout within chat GBT.

[00:01:35] Jay: And if you're an e-commerce at all. This is a game changer. And then you'll be able to think about this on the B2B side as well for all sorts of stuff. So it's all about staying on platform and chat GBT. So that's pretty wild. Their instant checkout that's just rolling out now. Some other stuff that's pretty wild that I don't know how, if I believe or whatever is that SimilarWeb did this massive study and what they found is that traffic and usage is now equal on [00:02:00] X, the old Twitter and threads that they have the same number of daily.

[00:02:04] Jay: Active users threads and X. Now, I don't know, I, I guess I believe it, but I go on threads once in a while and I, I just don't see anything going on. I have a page and the, and the, and the, the most wild thing about my page on threads is that. I've never really followed people, but it shows me following like 3000 people because basically what they're doing is because it's owned by Meta, which owns Instagram and whatever, it's porting over everything from Instagram right into Threads.

[00:02:35] Jay: So I still don't feel like Threads is as active as X. Um, but as a marketer. We need to really start looking at threads differently. If you're not thinking about your marketing there, you're not thinking about your company page. There. Uh, you need to, 'cause it's only gonna get bigger, bigger and bigger, even though I don't know really believe the, I mean, I believe the numbers, but I don't believe the numbers, whatever other stuff going on.

[00:02:58] Jay: Did you see perplexity? You know, [00:03:00] that's one of the other big AI tools we all use. They rolled out their comment. Browser for free worldwide. So everybody uses Chrome as their browser, whatever. But now there's the Comet browser from Perplexity, which is super cool because if you've never used an AI browser, which this is what it is, it really does enhance, um, your experience on the web.

[00:03:21] Jay: And I tried it out. It is pretty awesome. One of my favorite features is that let's say you go to a website. And you put stuff in your shopping cart and you go to check out. Before you check out in this browser, you would say, find me any discount code possible for what it is that I'm buying. And it will find if you instantly, and I've done this and on places that's hard to find a discount code, the comment browser will find you that discount code.

[00:03:48] Jay: So this is a really cool hack as you go into the holiday season if you wanna save some money. So that's out there now from perplexity. Um, I saw this study which blew my mind, and it's really sad, pathetic state of [00:04:00] affairs. So. Unbalanced this week came out with this study where they studied 57 million conversions and 41,000 different landing pages and websites.

[00:04:10] Jay: And what they found was that, I know you're be, yeah, I figured that, but I didn't think this, that simple copy. Okay. Converts way better than copy. That is more complex. Right? So literally it says, the research highlights that simpler language on landing pages tend to perform better, meaning. Literally this pages written at a fifth to seventh grade level seen 11% conversion rate, which is 56% higher than pages written at, written at an eighth to ninth grade level, and more than twice as effective as professional level writing.

[00:04:45] Jay: Oh, that means that we're all stupid, or at least I am. And basically what they're trying to tell us is that. Your conversion rate's gonna drop. The more difficult the words are on the page and they went this far. Unbounced it. Complex words with three [00:05:00] or more syllables have a negative impact showing a 24.3% decrease in connection with conversion rates.

[00:05:07] Jay: So you have to write like one word syllables, talk to everybody like they're a doofus like me. Wow. That is wild. Wild stuff. Um, the other big thing that's going on, Instagram is officially testing right now. It's only in India, but it's gonna come to the US shortly where they are changing over. This is big.

[00:05:25] Jay: They're replacing basically the home tab instead of just seeing whatever posts there are, you know, the static posts, they're actually moving towards replacing the home tab with reels, meaning that when you go on Instagram as opposed to just seeing whatever's there where it could be a static image or not, or whatever, you're gonna go there and as the default, you're gonna see short form video.

[00:05:44] Jay: Alright, and they're doing this because that is what more and more they're saying people are consuming. And according to Meta that owns Instagram overall, video watch time on Instagram is up 20% year over reel year. And reels make up over 50% of the time spent on the platform. [00:06:00] So if you are not number one focused on short form video for your content creation, um, you're soon to be left out in Wherevers built.

[00:06:08] Jay: All right, so what's going on? That's completely sort of useless and whatever. I saw this announcement. This is the most unnecessary announcement of all time. I saw that Cracker Barrel, after all the debacle that went on with their logo, uh, they shared publicly that they have parted ways with the firm profit, which is the firm that helped them to do their FU refresh and logo stuff.

[00:06:29] Jay: And to tell you the truth, that's not fair to that firm because Cracker Barrel reached out to them and say, here's what we want to do. We want a whole refresh, we wanna whatever. Okay. And they made a nice logo, nice, whatever. Then Crackle Barrel faced all the backlash that they got and they went backwards, whatever.

[00:06:43] Jay: And now this company publicly is being shown that they got let go, which kind of sucks because did they really do anything wrong? I don't know. I didn't see what the RFP was, but like I kind of feel like, um, is that really their fault that they're, I don't know. Anyway, by the way, low key, the chicken fried chicken and [00:07:00] cracker barrel is really good.

[00:07:01] Jay: Alright, other stuff that's going on. Netflix, I don't know what to do. I started watching Black Rabbit, which is the number one show right now in Netflix. That's what Jude Law and Jason Bateman, and I'm like one episode deep. But it was so slow moving and I really want I, I'm like. I was looking forward to this thing.

[00:07:18] Jay: I'm like, this is gonna be great. But it's so slow moving. I don't know if I have an image to keep watching. Should I keep watching? Somebody's gotta tell me. Also, going on, on Dancing With the Stars. Everybody's very bi into Robert Irwin. That's the dude with all the animals. He's on Dancing with the Stars.

[00:07:33] Jay: He's young. He's like 21 or whatever, and everybody's loving this guy. He's an incredible dancer. I don't know how he's so good at dancing when all he does is mess around with like crocodiles, but they asked him straight up. Would you ever be on The Bachelor? Ooh, what did he say? He said this. He said, Hey, I mean, never say never.

[00:07:51] Jay: That's big. Robert Irwin on the Bachelor would be something, although he is 21, so it's kind of young. Whatever other stuff going on. Pretty hyped about [00:08:00] this. Nobody's gonna care. But the TV show Scrubs is coming back. Yes, that was a great show. As Zach Bra and, and Donald, uh, Faison, where they're, you know, in that hospital, whatever, the entire original crew's coming back, they have started to work on this.

[00:08:14] Jay: Now it's months away. Very excited about this. Uh, you all are awesome. Listen, if you file the show, you leave it a review, it circulates okay? Gets this thing out there so I can share more nonsense with everybody. You are very awesome. Keep it real and make it a great week later. I. [00:09:00]