Bob Bush:

I'm enjoying this. So until you kick me off, I'm good

Bob Bush:

to go.

Adam Outland:

Awesome. I know you are a contributor to Forbes

Adam Outland:

Middle East. And Jeff Bezos said, and I'm heavily

Adam Outland:

paraphrasing that he mentioned, how the US is such a good

Adam Outland:

fertile ground for business, partly because of the risk

Adam Outland:

tolerance of the money in the US that that there are many

Adam Outland:

organizations that are have a high risk attitude towards

Adam Outland:

venture and taking bets that isn't as common in other

Adam Outland:

countries. But I think you have an interesting perspective,

Adam Outland:

because I'd be curious your thoughts about the risk

Adam Outland:

tolerance in the Middle East for investments from an uninformed

Adam Outland:

perspective over here, it seems that it's quite high, but you

Adam Outland:

might have a different perspective on that so. And I

Adam Outland:

think even your greater comment on the economics of risk, risk

Adam Outland:

in general would be interesting.

Bob Bush:

Yeah, I'm familiar with Mr. Bezos comments. There

Bob Bush:

are a couple of things there. I think venture capital and PE do

Bob Bush:

not have a high risk tolerance and so and it seems that I'm

Bob Bush:

going against one of the world's richest man when I say this. So

Bob Bush:

let me really sort of unpack that. Yeah, what you find when

Bob Bush:

you talk to sophisticated investors, it's all about the

Bob Bush:

risk mitigation. These guys don't make money by taking non

Bob Bush:

risk adjusted risk. It is all about a risk adjusted risk. And

Bob Bush:

so because of the size of the capital pool, you have different

Bob Bush:

kinds of risk players who are comfortable with certain kinds

Bob Bush:

of risks for startups or certain kinds of risks for growth

Bob Bush:

companies or certain kinds of risks, right? And so what are

Bob Bush:

the things that and I'm sure that that Bezos would agree that

Bob Bush:

when you look at a capital stack, you will find that there

Bob Bush:

is ample capital for whatever risk level that you want,

Bob Bush:

sufficient enough to have a very robust, robust market around. So

Bob Bush:

it's not so much that the US has a super high risk tolerance, but

Bob Bush:

that there is enough, there are enough players, wherever you

Bob Bush:

want to be on the risk spectrum who are comfortable with

Bob Bush:

understanding that particular risk at that development, and

Bob Bush:

the mitigants for that risk, and that's who they bet on. They

Bob Bush:

don't bet on the guy who's taking the most risk, or, you

Bob Bush:

know, the company, or the team, or the woman who's taking the

Bob Bush:

most risk. They're betting on the company, the woman, the team

Bob Bush:

that knows how to mitigate the most risk for that type of risk.

Bob Bush:

That's the bet.

Adam Outland:

And I think you're probably dead on that, that

Adam Outland:

Bezos would agree on that. I think his, he probably operates

Adam Outland:

with a different definition of risk that the average person and

Adam Outland:

probably lines up with what you just described.

Bob Bush:

Right? So let's, let's dig that a little bit deeper.

Bob Bush:

What we have, you know, this kind of links to the Middle

Bob Bush:

East, and it links to Europe, where I've been fortunate to

Bob Bush:

have done some work with the European Commission and other

Bob Bush:

capital providers across the world. And so one of the things

Bob Bush:

that the United States has is reasonably patient capital. Very

Bob Bush:

little capital is patient, and certainly not PE and hedge fund

Bob Bush:

capital, but it's reasonably patient, meaning, meaning that

Bob Bush:

it can be sticky, that if, depending on where you are in

Bob Bush:

that capital structure, if you need three years of capital, or

Bob Bush:

if you need five years of capital, or you need seven years

Bob Bush:

of capital, or you need 10 years of capital, right? There are

Bob Bush:

capital providers that are willing to take that turn,

Bob Bush:

provided that Dominicans are there and that, you know, I had

Bob Bush:

the pleasure, I was asked to advise a particular group,

Bob Bush:

several groups of the European Commission around this very

Bob Bush:

point. I know if you just saw recently where the commission

Bob Bush:

has now allocated $200 billion for AI development, and it was

Bob Bush:

100 almost 100x and what they had internally thought they were

Bob Bush:

going to put into AI just a year ago. And so I've lived in

Bob Bush:

Germany. I've spent a lot of time in in Switzerland and

Bob Bush:

Austria and talking to Europeans where these sources of capital

Bob Bush:

are. Spend a lot of time in London as well. One of the

Bob Bush:

distinctions between sort of European risk taking and the US

Bob Bush:

is and I. Take it from the entrepreneurial side. So the

Bob Bush:

European Commission asked me to go around Eastern Europe, to the

Bob Bush:

Balkans and all these Eastern European countries, including

Bob Bush:

Ukraine, and meet with entrepreneurs and accelerators

Bob Bush:

and incubators. So this was, just may have been about 10

Bob Bush:

years ago, on this very question of, you know, you know, appetite

Bob Bush:

for risk, etc. So from the European Commission perspective,

Bob Bush:

they had the Chinese and the Asians, tons of capital, very

Bob Bush:

assertive, very aggressive to their East. And then they had

Bob Bush:

the Americans, very end of that innovative, very assertive, very

Bob Bush:

aggressive. And the Europeans were getting bookend and

Bob Bush:

squeezed. And so having been an American that had lived in the

Bob Bush:

Middle East, who was now living in Europe, I was living in

Bob Bush:

Europe because my former wife is European, German, and so we were

Bob Bush:

started a family there. And you know, you're at a dinner party

Bob Bush:

here and there, and people start asking you questions. And before

Bob Bush:

you know, if you're saying, Can you come to Brussels? So I ended

Bob Bush:

up doing some work in process. So the point is, is that the

Bob Bush:

entrepreneurs, the best, most innovative talent that's coming

Bob Bush:

out of these countries is, I would say, superior to the

Bob Bush:

talent coming out of US universities. But the

Bob Bush:

incentives. So think about it this way. I had the pleasure of

Bob Bush:

getting a philosophy degree at a liberal arts school. You don't

Bob Bush:

have that kind of luxury in many of these eastern Europe. It is

Bob Bush:

physics, it's math, it's engineering. You make stuff.

Adam Outland:

You make stuff, right.

Bob Bush:

And so the pragmatic and practical pool of talent at

Bob Bush:

that university, at that mindset level, they make great stuff.

Bob Bush:

And guess where those the best and the brightest go up until

Bob Bush:

recently, they become PhD students. And when you talk to

Bob Bush:

them as PhD students, and then you talk to them, I spoke at

Bob Bush:

dozens of universities, and talk to professors and departments,

Bob Bush:

those departments and professors eschew their best and brightest

Bob Bush:

doing something as pedantic is making money. Yeah, interesting.

Bob Bush:

So there's this stigma that if you're that smart, why would you

Bob Bush:

want to do what those 120 IQs guys do in London? So you got

Bob Bush:

culturally, this issue of not supporting innovation in that

Bob Bush:

sense. So you've got a lot of by best people not being trained

Bob Bush:

and how to truly be innovative. They can be inventive. They can

Bob Bush:

make, you know, you know, test is a wonderful example that's

Bob Bush:

exceptionally invented, but he got out maneuvered by Edison

Bob Bush:

others around how to make the business model being truly

Bob Bush:

innovative around those inventions. That's a historical,

Bob Bush:

culturally relevant point. Even today, his level of

Bob Bush:

inventiveness is top notch, but his ability to meld the capital

Bob Bush:

get the business model around it, he got out maneuvered. He

Bob Bush:

got outgunned by Edison and CO, right? And so when you're really

Bob Bush:

thinking about the fertile ground for risk, or fertile

Bob Bush:

ground for talent, or matching capital to talent, etc, there's

Bob Bush:

some really interesting things that I've personally had to

Bob Bush:

observe going from the just on the talent side, exceptionally

Bob Bush:

talented kids. And so what ended up happening is how they started

Bob Bush:

bridging and learning from the Americans. Then you had a lot of

Bob Bush:

and Ukraine was a perfect example of this. They started

Bob Bush:

doing it, outsourcing to some of these countries, because these

Bob Bush:

kids could code and they had good math skills and they had

Bob Bush:

good engineering skills, etc. So that's transition. And now they

Bob Bush:

realize, well, wait a minute, why am I doing the code for that

Bob Bush:

Silicon Valley company? I want to be that Silicon Valley

Bob Bush:

entrepreneur. So organically, there's sort of this shift

Bob Bush:

around all of that. So Do not underestimate a bright person

Bob Bush:

who shows up every day without the best resources and their

Bob Bush:

ability to create something that is world changing.

Adam Outland:

That's right. Well said. A question I ask

Adam Outland:

everyone, but one that I just love, in general, is, you've had

Adam Outland:

a wealth of experience. Let's say you were able to just sit,

Adam Outland:

sit on that bus from Illinois to St Louis and talk to that young

Adam Outland:

man who's riding to school every day. What advice would you

Adam Outland:

provide him, knowing all the things that you know now?

Bob Bush:

Well, as you've already picked up on, and I'm

Bob Bush:

not trying to be unorthodox, we think the young man has

Bob Bush:

something to tell me less than me telling him. And I'm going to

Bob Bush:

tell you why. Because as you start having the weight of the

Bob Bush:

world on your shoulders, you got kids, you got wives, you've got

Bob Bush:

employees, you've got bigger problems, right? You think

Bob Bush:

keeping the same level of curiosity and inquisitiveness

Bob Bush:

and maybe naivete that you can do anything you want that

Bob Bush:

should. Me, I want to make sure that this world does not beat

Bob Bush:

that out of me and beat that out of other entrepreneurs, because

Bob Bush:

it can happen. Man. You know, I remember reading very early on

Bob Bush:

about an immigrant that came out of Europe during the 30s in New

Bob Bush:

York in the middle of the Depression, and 50 years later,

Bob Bush:

he was this super rich industrialist. And they asked

Bob Bush:

him, How did you do it? He said that I never read the papers,

Bob Bush:

right? So what I would say to anyone that asked this question

Bob Bush:

is, those aspirations that we all have, those that that sense

Bob Bush:

of wonder, etc, don't lose that keep that young man and that

Bob Bush:

young woman in your spirit, because before you know it, the

Bob Bush:

world will do its best to take it out of you. So I think that

Bob Bush:

young man has a lot more to teach me than I probably do him.

Bob Bush:

That's a real value to me. Of course, I got more skills and I

Bob Bush:

got more people, etc, but the heart of that matter, that

Bob Bush:

talent, that God given hunger, that God given inquisitiveness,

Bob Bush:

don't want to lose that, because that's your spark.

Adam Outland:

Yeah, the a plus player is the person that's

Adam Outland:

humble, hungry and smart, and you could replace hungry with

Adam Outland:

curious, right? But the more these interviews that I've done,

Adam Outland:

I couldn't agree more, right? The humility and the hunger is a

Adam Outland:

good combination with intelligence. And the more I've

Adam Outland:

learned about business, the more I realize I don't know. So it's

Adam Outland:

pretty easy to remain humble in this business when you're

Adam Outland:

learning all the time.

Bob Bush:

None of us are smarter than the market, brother.

Adam Outland:

That's right. That's right. For our listeners,

Adam Outland:

please share Mutombo coffee, which I know we didn't spend

Adam Outland:

probably nearly as much time on this as we could have, because

Adam Outland:

you have such an interesting and colorful life. But where can

Adam Outland:

people learn about the Mutombo coffee, the respective social

Adam Outland:

initiatives, and how can they participate?

Bob Bush:

Mutombocoffee.com of course, we have a website, M, U,

Bob Bush:

T, O, M, B O, coffee.com we also have launched an Amazon store,

Bob Bush:

and so that will will start doing more with that. Primarily,

Bob Bush:

we've been B to B for the last few years, so we're now just

Bob Bush:

starting to which is why I'm sticking my head up and doing

Bob Bush:

more podcasts like yours, because we want people to know

Bob Bush:

that that we exist, etc. The one of the other things we will do

Bob Bush:

for your listeners is we'll create a VIP code for them, and

Bob Bush:

anyone that puts in their code when they go to the website,

Bob Bush:

they will get a VIP preferential pricing for our product as a way

Bob Bush:

for us to say, thank you for introducing us to your listeners.

Adam Outland:

Yeah, love that. Well, thank you. Wow. This

Adam Outland:

great, really great interview. I mean, really good for our

Adam Outland:

listeners. Hopefully you've enjoyed it too. Great

Adam Outland:

conversation.

Bob Bush:

I did. Make me look good, fellas, make me look good.