I'm enjoying this. So until you kick me off, I'm good
Bob Bush:to go.
Adam Outland:Awesome. I know you are a contributor to Forbes
Adam Outland:Middle East. And Jeff Bezos said, and I'm heavily
Adam Outland:paraphrasing that he mentioned, how the US is such a good
Adam Outland:fertile ground for business, partly because of the risk
Adam Outland:tolerance of the money in the US that that there are many
Adam Outland:organizations that are have a high risk attitude towards
Adam Outland:venture and taking bets that isn't as common in other
Adam Outland:countries. But I think you have an interesting perspective,
Adam Outland:because I'd be curious your thoughts about the risk
Adam Outland:tolerance in the Middle East for investments from an uninformed
Adam Outland:perspective over here, it seems that it's quite high, but you
Adam Outland:might have a different perspective on that so. And I
Adam Outland:think even your greater comment on the economics of risk, risk
Adam Outland:in general would be interesting.
Bob Bush:Yeah, I'm familiar with Mr. Bezos comments. There
Bob Bush:are a couple of things there. I think venture capital and PE do
Bob Bush:not have a high risk tolerance and so and it seems that I'm
Bob Bush:going against one of the world's richest man when I say this. So
Bob Bush:let me really sort of unpack that. Yeah, what you find when
Bob Bush:you talk to sophisticated investors, it's all about the
Bob Bush:risk mitigation. These guys don't make money by taking non
Bob Bush:risk adjusted risk. It is all about a risk adjusted risk. And
Bob Bush:so because of the size of the capital pool, you have different
Bob Bush:kinds of risk players who are comfortable with certain kinds
Bob Bush:of risks for startups or certain kinds of risks for growth
Bob Bush:companies or certain kinds of risks, right? And so what are
Bob Bush:the things that and I'm sure that that Bezos would agree that
Bob Bush:when you look at a capital stack, you will find that there
Bob Bush:is ample capital for whatever risk level that you want,
Bob Bush:sufficient enough to have a very robust, robust market around. So
Bob Bush:it's not so much that the US has a super high risk tolerance, but
Bob Bush:that there is enough, there are enough players, wherever you
Bob Bush:want to be on the risk spectrum who are comfortable with
Bob Bush:understanding that particular risk at that development, and
Bob Bush:the mitigants for that risk, and that's who they bet on. They
Bob Bush:don't bet on the guy who's taking the most risk, or, you
Bob Bush:know, the company, or the team, or the woman who's taking the
Bob Bush:most risk. They're betting on the company, the woman, the team
Bob Bush:that knows how to mitigate the most risk for that type of risk.
Bob Bush:That's the bet.
Adam Outland:And I think you're probably dead on that, that
Adam Outland:Bezos would agree on that. I think his, he probably operates
Adam Outland:with a different definition of risk that the average person and
Adam Outland:probably lines up with what you just described.
Bob Bush:Right? So let's, let's dig that a little bit deeper.
Bob Bush:What we have, you know, this kind of links to the Middle
Bob Bush:East, and it links to Europe, where I've been fortunate to
Bob Bush:have done some work with the European Commission and other
Bob Bush:capital providers across the world. And so one of the things
Bob Bush:that the United States has is reasonably patient capital. Very
Bob Bush:little capital is patient, and certainly not PE and hedge fund
Bob Bush:capital, but it's reasonably patient, meaning, meaning that
Bob Bush:it can be sticky, that if, depending on where you are in
Bob Bush:that capital structure, if you need three years of capital, or
Bob Bush:if you need five years of capital, or you need seven years
Bob Bush:of capital, or you need 10 years of capital, right? There are
Bob Bush:capital providers that are willing to take that turn,
Bob Bush:provided that Dominicans are there and that, you know, I had
Bob Bush:the pleasure, I was asked to advise a particular group,
Bob Bush:several groups of the European Commission around this very
Bob Bush:point. I know if you just saw recently where the commission
Bob Bush:has now allocated $200 billion for AI development, and it was
Bob Bush:100 almost 100x and what they had internally thought they were
Bob Bush:going to put into AI just a year ago. And so I've lived in
Bob Bush:Germany. I've spent a lot of time in in Switzerland and
Bob Bush:Austria and talking to Europeans where these sources of capital
Bob Bush:are. Spend a lot of time in London as well. One of the
Bob Bush:distinctions between sort of European risk taking and the US
Bob Bush:is and I. Take it from the entrepreneurial side. So the
Bob Bush:European Commission asked me to go around Eastern Europe, to the
Bob Bush:Balkans and all these Eastern European countries, including
Bob Bush:Ukraine, and meet with entrepreneurs and accelerators
Bob Bush:and incubators. So this was, just may have been about 10
Bob Bush:years ago, on this very question of, you know, you know, appetite
Bob Bush:for risk, etc. So from the European Commission perspective,
Bob Bush:they had the Chinese and the Asians, tons of capital, very
Bob Bush:assertive, very aggressive to their East. And then they had
Bob Bush:the Americans, very end of that innovative, very assertive, very
Bob Bush:aggressive. And the Europeans were getting bookend and
Bob Bush:squeezed. And so having been an American that had lived in the
Bob Bush:Middle East, who was now living in Europe, I was living in
Bob Bush:Europe because my former wife is European, German, and so we were
Bob Bush:started a family there. And you know, you're at a dinner party
Bob Bush:here and there, and people start asking you questions. And before
Bob Bush:you know, if you're saying, Can you come to Brussels? So I ended
Bob Bush:up doing some work in process. So the point is, is that the
Bob Bush:entrepreneurs, the best, most innovative talent that's coming
Bob Bush:out of these countries is, I would say, superior to the
Bob Bush:talent coming out of US universities. But the
Bob Bush:incentives. So think about it this way. I had the pleasure of
Bob Bush:getting a philosophy degree at a liberal arts school. You don't
Bob Bush:have that kind of luxury in many of these eastern Europe. It is
Bob Bush:physics, it's math, it's engineering. You make stuff.
Adam Outland:You make stuff, right.
Bob Bush:And so the pragmatic and practical pool of talent at
Bob Bush:that university, at that mindset level, they make great stuff.
Bob Bush:And guess where those the best and the brightest go up until
Bob Bush:recently, they become PhD students. And when you talk to
Bob Bush:them as PhD students, and then you talk to them, I spoke at
Bob Bush:dozens of universities, and talk to professors and departments,
Bob Bush:those departments and professors eschew their best and brightest
Bob Bush:doing something as pedantic is making money. Yeah, interesting.
Bob Bush:So there's this stigma that if you're that smart, why would you
Bob Bush:want to do what those 120 IQs guys do in London? So you got
Bob Bush:culturally, this issue of not supporting innovation in that
Bob Bush:sense. So you've got a lot of by best people not being trained
Bob Bush:and how to truly be innovative. They can be inventive. They can
Bob Bush:make, you know, you know, test is a wonderful example that's
Bob Bush:exceptionally invented, but he got out maneuvered by Edison
Bob Bush:others around how to make the business model being truly
Bob Bush:innovative around those inventions. That's a historical,
Bob Bush:culturally relevant point. Even today, his level of
Bob Bush:inventiveness is top notch, but his ability to meld the capital
Bob Bush:get the business model around it, he got out maneuvered. He
Bob Bush:got outgunned by Edison and CO, right? And so when you're really
Bob Bush:thinking about the fertile ground for risk, or fertile
Bob Bush:ground for talent, or matching capital to talent, etc, there's
Bob Bush:some really interesting things that I've personally had to
Bob Bush:observe going from the just on the talent side, exceptionally
Bob Bush:talented kids. And so what ended up happening is how they started
Bob Bush:bridging and learning from the Americans. Then you had a lot of
Bob Bush:and Ukraine was a perfect example of this. They started
Bob Bush:doing it, outsourcing to some of these countries, because these
Bob Bush:kids could code and they had good math skills and they had
Bob Bush:good engineering skills, etc. So that's transition. And now they
Bob Bush:realize, well, wait a minute, why am I doing the code for that
Bob Bush:Silicon Valley company? I want to be that Silicon Valley
Bob Bush:entrepreneur. So organically, there's sort of this shift
Bob Bush:around all of that. So Do not underestimate a bright person
Bob Bush:who shows up every day without the best resources and their
Bob Bush:ability to create something that is world changing.
Adam Outland:That's right. Well said. A question I ask
Adam Outland:everyone, but one that I just love, in general, is, you've had
Adam Outland:a wealth of experience. Let's say you were able to just sit,
Adam Outland:sit on that bus from Illinois to St Louis and talk to that young
Adam Outland:man who's riding to school every day. What advice would you
Adam Outland:provide him, knowing all the things that you know now?
Bob Bush:Well, as you've already picked up on, and I'm
Bob Bush:not trying to be unorthodox, we think the young man has
Bob Bush:something to tell me less than me telling him. And I'm going to
Bob Bush:tell you why. Because as you start having the weight of the
Bob Bush:world on your shoulders, you got kids, you got wives, you've got
Bob Bush:employees, you've got bigger problems, right? You think
Bob Bush:keeping the same level of curiosity and inquisitiveness
Bob Bush:and maybe naivete that you can do anything you want that
Bob Bush:should. Me, I want to make sure that this world does not beat
Bob Bush:that out of me and beat that out of other entrepreneurs, because
Bob Bush:it can happen. Man. You know, I remember reading very early on
Bob Bush:about an immigrant that came out of Europe during the 30s in New
Bob Bush:York in the middle of the Depression, and 50 years later,
Bob Bush:he was this super rich industrialist. And they asked
Bob Bush:him, How did you do it? He said that I never read the papers,
Bob Bush:right? So what I would say to anyone that asked this question
Bob Bush:is, those aspirations that we all have, those that that sense
Bob Bush:of wonder, etc, don't lose that keep that young man and that
Bob Bush:young woman in your spirit, because before you know it, the
Bob Bush:world will do its best to take it out of you. So I think that
Bob Bush:young man has a lot more to teach me than I probably do him.
Bob Bush:That's a real value to me. Of course, I got more skills and I
Bob Bush:got more people, etc, but the heart of that matter, that
Bob Bush:talent, that God given hunger, that God given inquisitiveness,
Bob Bush:don't want to lose that, because that's your spark.
Adam Outland:Yeah, the a plus player is the person that's
Adam Outland:humble, hungry and smart, and you could replace hungry with
Adam Outland:curious, right? But the more these interviews that I've done,
Adam Outland:I couldn't agree more, right? The humility and the hunger is a
Adam Outland:good combination with intelligence. And the more I've
Adam Outland:learned about business, the more I realize I don't know. So it's
Adam Outland:pretty easy to remain humble in this business when you're
Adam Outland:learning all the time.
Bob Bush:None of us are smarter than the market, brother.
Adam Outland:That's right. That's right. For our listeners,
Adam Outland:please share Mutombo coffee, which I know we didn't spend
Adam Outland:probably nearly as much time on this as we could have, because
Adam Outland:you have such an interesting and colorful life. But where can
Adam Outland:people learn about the Mutombo coffee, the respective social
Adam Outland:initiatives, and how can they participate?
Bob Bush:Mutombocoffee.com of course, we have a website, M, U,
Bob Bush:T, O, M, B O, coffee.com we also have launched an Amazon store,
Bob Bush:and so that will will start doing more with that. Primarily,
Bob Bush:we've been B to B for the last few years, so we're now just
Bob Bush:starting to which is why I'm sticking my head up and doing
Bob Bush:more podcasts like yours, because we want people to know
Bob Bush:that that we exist, etc. The one of the other things we will do
Bob Bush:for your listeners is we'll create a VIP code for them, and
Bob Bush:anyone that puts in their code when they go to the website,
Bob Bush:they will get a VIP preferential pricing for our product as a way
Bob Bush:for us to say, thank you for introducing us to your listeners.
Adam Outland:Yeah, love that. Well, thank you. Wow. This
Adam Outland:great, really great interview. I mean, really good for our
Adam Outland:listeners. Hopefully you've enjoyed it too. Great
Adam Outland:conversation.
Bob Bush:I did. Make me look good, fellas, make me look good.