Ayse:

am Ayse Birsel I was at the, um, happy Startup

Ayse:

camp this year in September.

Ayse:

It was the highlight of my year and made a lot of friends.

Ayse:

Had a lot of fun, fun, learned so much.

Ayse:

And now I'm back in New York in just counting days to come back.

Ayse:

But, um, I'm an industrial designer and I've designed many, many things from,

Ayse:

um, toilet seats to office systems, to um, kitchen utensils, to concept cars

Ayse:

for some of the top brands in the world.

Ayse:

And then developed a design process outta that, that I call

Ayse:

deconstruction reconstruction.

Ayse:

And actually, uh, I was talking to a dear friend of mine the other day and

Ayse:

he calls it construction reconstruction.

Ayse:

And I thought, I'm gonna change the name and, uh, and apply that,

Ayse:

uh, design process to my life.

Ayse:

And more recently to our long life.

Ayse:

And now I have a new book coming out.

Ayse:

So I'm an industrial designer, coach and author and mom.

Carlos:

Multipotentialite.

Carlos:

Um.

Carlos:

So one of the questions you asked me, uh, this week around, 'cause

Carlos:

we, I was connecting this idea of the work that we do with, um,

Carlos:

the work that you've been doing.

Carlos:

Uh, we talk about the excite strategy in, in our work

Carlos:

and our Vision 2020 program.

Carlos:

Um, and I was, you know, looking through the nine lessons that you, you shared at

Carlos:

summer camp that felt like there's quite a lot of connection and overlap there.

Carlos:

And so that's why I came with that question as well.

Carlos:

It's like, okay, how can I have more ease and maybe more clarity going

Carlos:

into this next stage of, of life?

Carlos:

But there's, there's something here from your research that you were talking

Carlos:

about at summer camp, um, and there were stories that you, you were keen

Carlos:

to share about what, where that I think that what fed that research were added

Carlos:

to that research and I, I was just keen to maybe surface some of those

Carlos:

stories that, you know, might give us some texture or color to these lessons.

Carlos:

And, and maybe we can also start talking about some of the lessons and

Carlos:

what that mean to us, they mean to you and also what they mean to us.

Carlos:

in terms of, I, I remember there's like, were there any, was there anything

Carlos:

specific like at summer camp that you wished you had said or shared in terms

Carlos:

that you think, oh, if I had a bit more time, was there something that you were

Carlos:

like, ah, I wanted to tell this story that maybe you could kick us off with?

Ayse:

Well, we'll, we'll dive into multiple stories, but one of the things

Ayse:

that, um, uh, I was reminded of the other day is, um, how one of my friends,

Ayse:

my, uh, guru actually who is, uh, someone who works with the world's top

Ayse:

CEOs and experts, how, uh, he reached out to me to help him design his life.

Ayse:

So he, he's very supportive of my work.

Ayse:

And when my book Design the Life You Love, my first book came out.

Ayse:

He said, why don't we do a session together and I'll bring all my friends?

Ayse:

And uh, he showed up with 70 of his friends.

Ayse:

And, and in the process he designed his legacy and his life.

Ayse:

And, um, and you know, this is someone who's a bestselling author and expert,

Ayse:

and written a book about succession.

Ayse:

But the interesting thing was he couldn't do it for himself.

Ayse:

And it was kind of like the shoemaker who can't tie his own shoes.

Laurence:

Mm-Hmm.

Ayse:

And so in a way, he came to me.

Ayse:

And so I was thinking about that and thinking it's kind of, you

Ayse:

know, in New York at the end of the, um, night, all the chefs go to

Ayse:

another chef's restaurant to eat.

Ayse:

So I'm kind of like that chef where the other experts come to

Ayse:

design their life and in what the privileged position that is.

Ayse:

And so I feel like even though it's, um, 7:00 AM in the morning here, like

Ayse:

this is where all the chefs are here now early in the morning, um, talking

Ayse:

about like cooking and good stuff and, um, the, the things that we love to do.

Carlos:

Mm-Hmm.

Ayse:

So that's what you're making me think.

Ayse:

And by the way, the guru's name is Marshall, Marshall Goldsmith.

Carlos:

Yeah, I was, I was looking into, uh, is it the, the Earned Life?

Carlos:

Is that the book?

Ayse:

The Earned Life.

Ayse:

The Earned Life.

Ayse:

And, um, I was joking the other day that The Earned Life is about,

Ayse:

you know, Marshall's philosophy of life, which is Buddhist, but has

Ayse:

a lot of overlap, um, Carlos and, uh, Laurence with what you do.

Ayse:

And, um, and I was saying, Marshall, your book is, uh, or actually my

Ayse:

book is The Earned Life Illustrated.

Carlos:

think a lot of people in our community are, are coaches, um, uh, or

Carlos:

some people, some phrase people helpers.

Carlos:

Uh, you know, there, there's something about wanting to be of service to

Carlos:

others, uh, human beings, uh, that, that drives a lot of people in our community.

Carlos:

But there's something, well, I'm, I'm hearing here is this idea of like, but

Carlos:

it's hard to help ourselves even if you help other people with specific things.

Carlos:

And so from your perspective, I'd be curious, you know, your, what, what

Carlos:

is it, why do we find it so hard to help ourselves from your, you know,

Carlos:

do you have any thoughts around that?

Ayse:

You know, when Covid started, I started these virtual

Ayse:

teas that, um, we do every, um, every Wednesday at 5:00 PM.

Ayse:

Tea time, which unfortunately is a little bit late for you all, but

Ayse:

I have some, um, members of the community also join us from the uk.

Ayse:

Um, but the idea of the virtual tea was, you know, we were all sheltering in

Ayse:

place and nobody knew what was going on.

Ayse:

And I reached out to my community, like, you reach out to your

Ayse:

community and said, would you like to design your life through,

Ayse:

you know, COVID or the pandemic?

Ayse:

And people came back with a big yes, and we started doing these things.

Ayse:

And I thought that I was helping others.

Ayse:

Um, to your point, you don't think about how yourself.

Ayse:

And then somewhere along like the 20th or 30th tee I realized, you

Ayse:

know what, the, the person who's getting the most help here is me.

Ayse:

And, and that was, even though that's something that I talk about,

Ayse:

um, in, you know, Design the Long Life You Love, which is one of the

Ayse:

lessons we wanted to talk about is, help others to help yourself.

Ayse:

Um, I didn't realize it, but then when it hit me, I, I embraced

Ayse:

the virtual teas even more, and we we're still doing them.

Ayse:

So if anybody is interested, um, please join them.

Ayse:

And, um, we're at 112.

Ayse:

And there, there's, I think really the, the best thing I

Ayse:

could say is if you want to help yourself, help someone else.

Carlos:

So, particularly with you, what is it you are feeling that you

Carlos:

are getting now, or you, you've been getting from the virtual teas, so

Carlos:

what is it about how you're helping others, and then what is it you,

Carlos:

you think you're getting help with?

Ayse:

I think the, there is this collective sense of gratitude

Ayse:

that emerges out of each virtual tea, of seeing people smiling

Ayse:

and making friends, helping each other, collaborating, seeing

Ayse:

that live, uh, that all kind of adds up and comes back to me.

Ayse:

And I think that's a big part of, um, helping, is being useful

Ayse:

to others, uh, increases our sense of meaning and purpose.

Ayse:

And, you know, you, you don't think of it like that.

Ayse:

At least I didn't, you know, I was like, oh, you know, I have something to share.

Ayse:

I'll, I am the expert.

Ayse:

Let me help you.

Laurence:

Mm-Hmm.

Ayse:

Um, and it was very humbling to realize, hold on one second.

Ayse:

You are all helping me.

Laurence:

There's a line we use a lot, which is you can't see the label when

Laurence:

you're in the bottle, which I think talks to why we find it so difficult

Laurence:

to help ourselves, particularly if we are skilled at a craft.

Laurence:

We even had this as a web design agency.

Laurence:

We ended up bringing someone else in to design our website because we

Laurence:

couldn't either get the time, find the time to do ourselves or agree

Laurence:

on what, what done looked like.

Laurence:

And so, yeah, I think that's one thing is it's really difficult.

Laurence:

Um, you can't see the wood from the trees when you're so

Laurence:

close to something, I think.

Laurence:

Um, but yeah, I mean we see it a lot on, in our events and

Laurence:

particularly on the Vision program is.

Laurence:

It feels to me the point at which people switch off their own brain and start

Laurence:

sort of plugging into someone else's problems and challenges, they start

Laurence:

to either feel really useful and like you said, and build their confidence

Laurence:

by going, oh, actually I sound like I know what I'm talking about here.

Laurence:

And the advice they end up giving other people is often the advice

Laurence:

they need to hear themselves.

Laurence:

And so there's definitely something there where we just help.

Laurence:

Like the guy we had, Michael Owen on the Fireside a couple of weeks

Laurence:

ago, talked about a similar thing, didn't he start with generosity?

Laurence:

And through that you build, you know, you get a lot more

Laurence:

back than you, than you give.

Laurence:

And so, yeah, there's definitely something in that, I think is uh, yeah.

Laurence:

I think when you go back to your own work, your own life,

Laurence:

it feels a bit more clear.

Laurence:

I think

Carlos:

There's something that I heard when you were talking, Ayse,

Carlos:

about this, like, you know, I think you're talking about gratitude, this

Carlos:

like sense of connection, this sense of not being alone, you know, being,

Carlos:

sharing a space or sharing feelings with others that, you know, you feel

Carlos:

like that you're not the only one feeling those feelings in a sense.

Carlos:

If I'm thinking about this, it's, I'm coming up to this halfway point in

Carlos:

life, to put it crudely, for a good chunk of the first half, I did feel it

Carlos:

was all about me and how I achieved and how I did things and how I, you know,

Carlos:

it was all about doing things on my own, not needing the help of others.

Carlos:

'Cause I, by doing it on my own, I create this sense of, uh,

Carlos:

self-worth, importance, value, or I, it's about achievement.

Carlos:

And then this shift about actually, it isn't just about me.

Carlos:

And actually I could probably do more if I asked other people for help.

Carlos:

And I could probably do more by helping other people.

Carlos:

So what used to be I'm gonna be wasting time on other people and I'm

Carlos:

not progressing myself has morphed into, actually I won't progress

Carlos:

myself unless I'm with other people.

Carlos:

There's like a, a contrast between a very individualistic look at life

Carlos:

to a more collective view of life.

Ayse:

What's interesting the way you're, you know, looking at your life as a

Ayse:

continuum is exactly what I did, uh, in the, uh, research that we did with

Ayse:

people who were 65 and older and helping them design their life and, uh, trying

Ayse:

to understand, you know, how we change.

Ayse:

And what we realized is, um, we're actually same but different.

Ayse:

And I talked about this, uh, at, uh, summer camp.

Ayse:

And so you're, you're still the same person.

Ayse:

Uh, and the same things are important to Carlos that, uh, you know, whether

Ayse:

it's love, friendship, purpose, wellbeing, I mean, those are the

Ayse:

four important pillars of our life.

Ayse:

But how you get to them, um, changes and transforms over time.

Ayse:

And you know what you're talking about, this transition or, yeah, transformation

Ayse:

from me to we is actually something that is, uh, in our genes and it's

Ayse:

a, you know, neuroscience tells us that that's supposed to happen.

Ayse:

But since we're all around this table here, uh, people who coach others,

Ayse:

and we understand that you can create new habits, um, the idea is yes, it's

Ayse:

going to happen naturally, but some of those things could be really useful to

Ayse:

us early in life, earlier in life, you know, uh, wouldn't you, the younger

Ayse:

Carlos want to know how to help other people and drive energy and satisfaction

Ayse:

from, from that in his twenties?

Ayse:

And so that's kind of the, um.

Ayse:

When we're talking about the nine or so lessons or the, the whole research

Ayse:

is, uh, realizing the wisdom of older people and sharing that so that

Ayse:

we can acquire it earlier in life.

Ayse:

And, um, and that transition truly from me to we is, um, happens

Ayse:

in the midlife and, and, and it's called wisdom, you know?

Carlos:

Oh, I just wish I had a bit more of that when I was in my

Carlos:

mid twenties, to be honest, um.

Ayse:

Yeah, me too.

Carlos:

Because it, I don't know, I'm, I'm drawn to lesson two, which

Carlos:

is live life on your own terms.

Ayse:

Yeah.

Carlos:

And I felt in those early years, I, I was driven to try and.

Carlos:

Do things on my own terms, you know?

Carlos:

Uh, so achieve things on my own terms, get financial independence so

Carlos:

I could make choices on my own terms.

Carlos:

Um, get the, the status that I felt was important to look like I

Carlos:

knew what I was doing so I could make decisions on my own terms.

Carlos:

Uh, but that, on one hand, I, I've kind of felt like actually I was

Carlos:

still living life on someone else's terms 'cause that was what they

Carlos:

thought was the way to do things.

Carlos:

But I was also, so I think maybe myopic about it or blinkered, to not

Carlos:

realize that by connecting with other people and, and helping, whichever

Carlos:

way that may happen is like I'd open myself up to different ways of living,

Carlos:

different terms that I could pick up.

Ayse:

You're making me think one way to think about it really is that it is,

Ayse:

you, you know, I love dichotomies things that, kind of cancel each other out.

Ayse:

If you can help make them coexist, you're creating something that

Ayse:

is, um, unique and deep in value.

Ayse:

So a very simple example is less is more.

Ayse:

How could less be more?

Ayse:

But we, we understand that and, and we, when we can make

Ayse:

it happen, it's just amazing.

Ayse:

So a similar one here is the dichotomy resolution between

Ayse:

young and old, or youth and elders and, uh, and making them coexist.

Ayse:

Uh, in one way of doing that is, uh, making sure that we're in, uh, that we

Ayse:

have intergenerational relationships in our life and at work, in our

Ayse:

friendships, uh, in our family.

Ayse:

And sometimes we neglect to do that.

Ayse:

You know, young people stay with young people, older

Ayse:

people stay with older people.

Ayse:

And this might be one of the lessons we're gonna talk about, but one way

Ayse:

to, um, kind of be intentional about being inter intergenerational, I

Ayse:

is, uh, making friends who are nine years younger and nine years older.

Ayse:

And when you think about that, and nine of course is,

Ayse:

you know, just a placeholder.

Ayse:

For me, it was this realization that I have older friends, but I

Ayse:

don't have many younger friends.

Ayse:

And what it would take to, you know, make younger friends, whether it's

Ayse:

with my students or with my interns.

Ayse:

And, um, and where I'm going with that is also many people around

Ayse:

the table here are entrepreneurs.

Ayse:

To have the same dynamic in, in their teams, e and as they look at

Ayse:

their users in that user profile.

Ayse:

I'm going about it in a roundabout way, but whe when you start to live that,

Ayse:

um, you start to see examples of, um, people who do their own thing, you know?

Ayse:

Because often we care so much about what other people

Ayse:

think, that it paralyzes us.

Ayse:

And I'm including myself in this, you know, that fear that I feel most

Ayse:

mornings, um, comes from being good, often being good at what you do, and

Ayse:

feeling like I can't fail because I'm supposed to know what I'm doing.

Ayse:

And, um, but as you get older, you realize your your weeks decrease,

Ayse:

you know, the, the amount of, the number of weeks that you have left.

Ayse:

And that gives you a sense of deadline, which actually is useful, uh, in the

Ayse:

sense that, you know, I'm a designer.

Ayse:

I love deadlines, I need to like work towards something.

Ayse:

And similarly in life, something happens when you realize you don't

Ayse:

have an infinite number of days.

Ayse:

Um, and you decide, well, if that's the case, I wanna do what I love.

Ayse:

I wanna do what I care about, which I think marries very much with, with

Ayse:

what you teach, Laurence and Carlos, is that, um, what's that inner voice

Ayse:

telling you that you need to do?

Ayse:

So older people really listen to that.

Ayse:

Inner voice.

Laurence:

Mm-Hmm.

Ayse:

And when they listen to that inner voice, they listen less to

Ayse:

the external voices or the potential external voices that are going to

Ayse:

tell them, you know, that sucks or so, and that gives you a sense of daring.

Ayse:

Um, and that, that's very useful.

Ayse:

So again, somewhere in here I say like, that's what I want

Ayse:

my kids who are teenagers to know, um, is to less waste time.

Carlos:

Mm-Hmm.

Ayse:

Even though they feel like they have, and I hope they have

Ayse:

a very, very long time, but still feel like they have a less time.

Ayse:

They have less time.

Ayse:

And in that time, do what you really care about or more of what

Ayse:

you care about and don't give enough what other people think.

Laurence:

You, you've given a whole, a whole new meaning to

Laurence:

the word deadline now for me.

Laurence:

Thank you for that.

Ayse:

Deadline.

Ayse:

Yes.

Ayse:

Yeah.

Ayse:

Now we know where that comes from.

Laurence:

Exactly.

Carlos:

When, when there's a scarcity of time, you know, there's only so

Carlos:

much we can do, and it reminds me of the Oliver Burkman book, 4,000 Weeks.

Laurence:

Yeah.

Carlos:

We can't do everything and we can't fit everything that we think

Carlos:

we should do into the time we have.

Carlos:

And so we have to start making choices about what's, what

Carlos:

to do and what not to do.

Carlos:

And, and a bit of a, a parallel metaphor.

Carlos:

One of our is like when I, when we go on holiday in summer.

Carlos:

And I get my kids to pack the suitcase.

Carlos:

So there's only much, so much space.

Carlos:

So you gotta decide what you can bring.

Carlos:

You can't bring everything.

Ayse:

Right.

Carlos:

And so you really have to make some tough decisions as to what it is.

Carlos:

What is it I really want, you know, what will I need when I'm

Carlos:

out there, when I'm going forward?

Carlos:

And that's hard to do.

Carlos:

Really hard to do without knowing Exactly.

Carlos:

Well, it is for me.

Carlos:

It's like, what, what is, what do I dare to be?

Carlos:

You talk, I love that word.

Carlos:

It's like, how can we be more daring?

Carlos:

And there's something there, there's a courage there to choose or need

Carlos:

to be courageous in order to choose.

Carlos:

And that not being dependent on whether someone says

Carlos:

that's a good choice or not.

Carlos:

And I think that's really, it's really, I found that really

Carlos:

tough when I was younger.

Carlos:

There's something about getting, having more miles behind me, something

Carlos:

around you talked about wisdom.

Carlos:

There's a discernment or just a bit more knowledge about it, coupled with

Carlos:

I don't have time to waste trying to work out what's the right thing.

Carlos:

I've just got to make a decision.

Ayse:

Exactly.

Carlos:

Uh, I think I've always struggled with this whole idea of

Carlos:

caring about what other people think.

Carlos:

Um, because I think I, I am, it was too much intertwined with

Carlos:

being basically not caring about people being a bit, um, I can't.

Carlos:

Words fail me, but, yeah, not, not being very compassionate.

Carlos:

Maybe I'm not being very considerate.

Laurence:

Mm-Hmm.

Carlos:

And it's like, I'm gonna do it.

Carlos:

I don't care what you think.

Carlos:

I'm gonna do this.

Carlos:

The thing that helped me shift that mindset a bit was this idea that the

Carlos:

way I look at some, a situation or a decision is not necessarily the same

Carlos:

way that someone else will look at it.

Carlos:

And everyone is looking at.

Carlos:

Through a very different set of spectacles or goggles, beliefs, values.

Carlos:

And so when they criticize something or say something that doesn't align

Carlos:

with what you think or feels like a, a disparagement of the work you're doing,

Carlos:

it's coming from a very different place.

Carlos:

And so to care about it or not care about it is to say,

Carlos:

okay, that's your perspective.

Carlos:

And so maybe I can still keep on going with this 'cause you're having

Carlos:

a completely different view about it.

Carlos:

And then to care about it is to then query like, what is it,

Carlos:

why is it you're saying that?

Carlos:

What is it?

Carlos:

The perspective you have does making you say that this

Carlos:

isn't the right thing to do?

Laurence:

Mm-Hmm.

Carlos:

And then to then be at peace with, well that's your perspective

Carlos:

and I understand what that is.

Laurence:

Well, there's also something about who you care

Laurence:

about listening to as well.

Laurence:

So I think, um, I think lots of people care too much about what people

Laurence:

they may never come in contact with.

Laurence:

Think if they post something on LinkedIn or social media because

Laurence:

they're fearing in the trolls.

Laurence:

They're fearing the negative responses from people when they may never

Laurence:

know or meet and that prevents them from putting anything out there

Laurence:

or even certainly opening their heart and being more vulnerable.

Laurence:

And so understanding who you really care about listening to I think was important

Laurence:

for me when I started writing to think, okay, I'm not for them, but that's fine.

Laurence:

And, and if they don't like it, they don't like it.

Laurence:

And over time I've got more comfortable with that.

Laurence:

But it's hard at the start 'cause you're like, oh, want everyone to like me?

Laurence:

They thought that someone doesn't like you.

Laurence:

Or something that you say is quite painful if you're a people person.

Laurence:

But I think over time knowing that actually I'm really talking to you, and

Laurence:

so by really wanting to talk to you, I really can't talk to someone else.

Laurence:

And that's okay.

Ayse:

You reminded me of a lesson I learned, uh, you know, working with

Ayse:

Herman Miller and it's a reframing.

Ayse:

So, we were doing a very innovative project, uh, an office system that

Ayse:

was really like changing the way we think about office systems.

Ayse:

And we did a focus group and nobody on the focus group al almost,

Ayse:

uh, liked what we were doing.

Ayse:

To the point where the design director from Herman Miller, you know how you

Ayse:

sit behind the, the mirror and people talk about your product and they don't

Ayse:

see you, uh, and you're never supposed to let them know that you're there?

Ayse:

He came out and joined the, the, the people that were the focus

Ayse:

group and defended the product.

Ayse:

He was so upset.

Ayse:

He is like, you don't understand.

Ayse:

So, but then the director of research at Herman Miller, Jim Long at the time,

Ayse:

said, you know, this is a good thing because what we're doing is innovative

Ayse:

and people don't know it, and therefore they don't know how to like it.

Ayse:

And I think for many of us here who are working on, uh, new ideas

Ayse:

and innovation, I think it's good to remember that sometimes

Ayse:

people don't know how to love something that they don't know.

Ayse:

And part, part of the journey is helping them, you know, get there.

Carlos:

I think there's something very important about that.

Carlos:

For me, it Connects to this idea of when we give feedback on an idea

Carlos:

that's very new and very early.

Carlos:

Um, and I've seen it happen that within our groups and our community, someone's

Carlos:

got a new idea for a product or service, and they share it at this very early

Carlos:

stage where it isn't very clear.

Carlos:

And then some people go jump straight in with, oh, you should

Carlos:

do this, you should do that.

Carlos:

That's, you know, they, there's a, in a sense, they're really stress testing

Carlos:

something very, very new that maybe they don't understand where it's coming from.

Carlos:

And so the, the person whose idea it was has having to defend the rationale

Carlos:

of decision making because it's so new and there's not enough background

Carlos:

understanding that the people who are giving feedback might not be coming

Carlos:

from a place of that's productive.

Carlos:

Coming from a place of like, oh, I don't know this thing, so it

Carlos:

needs to be this other thing.

Carlos:

As opposed to actually maybe this, this whole, this idea, has

Carlos:

a whole new approach that I need to, to get a better perspective on.

Carlos:

So that's what was coming up for me in terms of this

Carlos:

whole generating new ideas.

Carlos:

And this thing about who do we listen to or who do we care

Carlos:

about in terms of their feedback?

Carlos:

It reminded me of a story I was reading in Mix.

Carlos:

I think it's Mixed Mag, some music magazine about a music collective.

Carlos:

And there there were two of them who, who made music.

Carlos:

And one of the guys who was being interviewed is like the

Carlos:

only person he cared about in terms of the opinion about the

Carlos:

music was his creative partner.

Carlos:

You, he was made essentially, he said he was making music

Carlos:

for that person and, and if he liked it that they went for it.

Carlos:

But he didn't really care about what, ultimately he didn't

Carlos:

really care what anyone else saw.

Carlos:

And, and that process worked for them because they ended up making really

Carlos:

good music that lots of people liked.

Laurence:

Mm-Hmm.

Carlos:

But there was that real thing of like, actually that person's

Carlos:

opinion counts not anyone else's.

Carlos:

And I think that's, there's something there I'm being discerning about.

Carlos:

Not only in terms of who has the knowledge, but who do you

Carlos:

want to listen to as well?

Laurence:

I also wonder with that, I, I've been reading Nick Cave's

Laurence:

book, one of his books where he talks about something similar.

Laurence:

Um, Nick Cave, the musician, and the interesting thing is he said was, oh,

Laurence:

the way I think about, it's not that you don't care what people think, it's

Laurence:

just if you, if you worry about that too much, you'll end up not doing anything.

Laurence:

And so by caring, you end up then trying to second guess what

Laurence:

they're thinking, what they want.

Laurence:

And so as a creative artist, musician, entrepreneur, I think

Laurence:

worrying about that so much, I think is debilitating in some ways.

Laurence:

So it's not, I don't, I think that, not that they don't care,

Laurence:

but I think they can't control people's reaction to something.

Laurence:

And like you said, having that intention of why you are doing it impimportant.

Laurence:

One that I wanted to, I was really curious about, I mean,

Laurence:

Carl might cover this anyway.

Laurence:

Was that one of the lessons?

Laurence:

I'm not sure what number it is, but the idea of starting something

Laurence:

even though you don't know.

Carlos:

Yeah, I was just about to say exactly the same thing, lesson six.

Laurence:

Just because it's so talks to our philosophy and

Laurence:

the people we work with and we say, start before you're ready.

Laurence:

But there's so much fear out there of, but I don't know where it's gonna end.

Laurence:

I dunno what I'm creating.

Laurence:

Why would I do this if I don't know if it can make me money or

Laurence:

make me happy or make impact?

Carlos:

I wanted to connect this up because it, it, it does follow on

Carlos:

from these previous two co lessons for me in terms of, uh, this whole idea

Carlos:

of living life on your own terms and this, um, what that means in terms

Carlos:

of when you're starting something new and something different and you

Carlos:

might not know where it's gonna go.

Carlos:

And then other people say, oh, you can't do that.

Carlos:

You know, that's never gonna work.

Carlos:

Or, you know, this, there's that real tension between what other

Carlos:

people think and doing something completely new and different that

Carlos:

isn't clear about where it'll go.

Ayse:

I love how you're weaving all the, the dots into a, a beautiful narrative.

Ayse:

So well done.

Laurence:

Actually, one thing I'd add reading that again, that

Laurence:

um, lesson start something even though, you know, dunno how it end.

Laurence:

I'd like to be provocative.

Laurence:

Say start something because you dunno how it's gonna end.

Ayse:

Ah, it's so good.

Ayse:

Shoot.

Ayse:

The book is already published.

Laurence:

It is a digital version.

Ayse:

But, um, again, when we worked with older, wiser people,

Ayse:

what we realized is how much, um, energy and motivation they

Ayse:

have for starting something new.

Ayse:

Uh, and again, it comes with the sense that, you know, I want to

Ayse:

do what I love, what I care about.

Ayse:

I don't have a lot of time.

Ayse:

And, you know, and it could be a second or a third career, it could

Ayse:

be going and helping other people.

Ayse:

It could be, um, you know, writing a book, but something that

Ayse:

gives them a sense of purpose.

Ayse:

And so with that, I wanted to explain to everyone of all ages that, um,

Ayse:

you know, starting something new and having projects is actually, uh,

Ayse:

a great way of designing our life.

Ayse:

because projects.

Ayse:

Have, um, definition, they have goals, they have deadlines.

Ayse:

We can, um, work on them, and they, they evolve, right?

Ayse:

And we can collaborate.

Ayse:

So they have a lot of the things that make our life fulfilling.

Ayse:

Um, but with it, there is this sense of like, I'm scared because

Ayse:

I don't know how this is gonna go.

Ayse:

And, uh, and so just being cognizant of, that's the nature of things, you know?

Ayse:

Um, and there is ambiguity into Laurence, your point.

Ayse:

That's the beauty of it, uh, that you don't know.

Ayse:

But you could have the, um, you need to trust the emergence of

Ayse:

something that's going to happen.

Ayse:

And it does happen.

Ayse:

It doesn't happen if you're not doing it, it happens as you're doing it.

Ayse:

And so one of the, um, techniques that, um, I talk about Michael Bengay

Ayse:

Steiner, who's written a book, uh, about this, How to Begin, and I highly,

Ayse:

highly, highly recommended as well.

Ayse:

Um, and he says, one of the ways that you can manage that, um, that fear is

Ayse:

working in bursts to not thinking, oh my God, like I'm going to like, spend

Ayse:

a year on this, but instead say, I, I'm going to work in births of six weeks.

Ayse:

And you can define your burst.

Ayse:

Like you could say three weeks, you know, two months, whatever it is.

Ayse:

And I'm going to check in and kind of see where I'm at.

Ayse:

And it makes me like a lot of what I do, everything I do is through the

Ayse:

design and designer's lens, right?

Ayse:

In design, you do the same thing.

Ayse:

You, you work in phases.

Ayse:

You don't go from idea to product in a month.

Ayse:

It often takes, you know, at least a year, often two to three years.

Ayse:

But you work in phases.

Ayse:

Like there's an idea phase, there's a concept phase, there's

Ayse:

a design and development phase, there's a refinement phase.

Carlos:

The thing that springs to mind is connected to this, oh, we've

Carlos:

got limited amount of time left.

Carlos:

We have to make a decision on the thing that we're gonna do.

Carlos:

If we're gonna spend a year on something and we're not sure if it

Carlos:

is gonna work, I've just lost a year, just lost a year outta those 50 or

Carlos:

whatever, and there's one year left.

Carlos:

So there's a real anxiety about committing to something that

Carlos:

might mean I've wasted effort.

Carlos:

Then you talk about time boxing and like, you know, the six weeks,

Carlos:

this kind of little process of just having kind of a definitive,

Carlos:

um, markers around the project.

Carlos:

Uh, and I like the idea of, um, well, 20 weeks being an

Carlos:

interesting time box Laurence for our Vision 2020 program, what?

Laurence:

Segue?

Laurence:

Great segue.

Carlos:

That, because it's, I think it's having a length of

Carlos:

time that's long enough to get you into, uh, getting into some work.

Carlos:

This sort of like really exploring something, but then it feels like

Carlos:

not so long that you think, oh my God, if it doesn't work, it's all

Carlos:

for nothing or I've just wasted time.

Carlos:

And that I, I really wanted to just focus on that feeling

Carlos:

of like, oh my God, I've just wasted time and uncertainty.

Carlos:

Like this whole fear of uncertainty, this fear of wasting time, this

Carlos:

fear of not getting an outcome to something that some seems quite,

Carlos:

well, my perspective, one of the deepest root causes for not making a

Carlos:

decision or committing to something.

Carlos:

And I dunno if,

Laurence:

well, that paints, that paints a picture of it's

Laurence:

a binary success or failure.

Laurence:

There's complete waste of time or there's success

Laurence:

at the end of the rainbow.

Ayse:

One of the biggest lessons that I learned in doing, um,

Ayse:

starting Design the Life You Love.

Ayse:

Um, and that was about, yeah, almost.

Ayse:

12 years ago, um, was this intersection of failure and success actually.

Laurence:

Mm-Hmm.

Ayse:

And, um, realizing that failure can be the beginning

Ayse:

of something beautiful.

Ayse:

Because I started this transformation into designing

Ayse:

my life because of a failure.

Ayse:

And the failure was, you know, when 2008 happened and the economy

Ayse:

crashed in the States, we went from being a very successful industrial

Ayse:

design studio to having no clients.

Ayse:

And that feeling of failure, like how.

Ayse:

It's okay if it happened to other people, but like, how could

Ayse:

this happen to us, you know?

Laurence:

Mm-Hmm.

Ayse:

We're supposed to be the exception.

Ayse:

We're so good.

Ayse:

And like, really, again, this humbling realization that,

Ayse:

you know, it's happening to all of us and we have no work.

Ayse:

We have kids, you know, how are we gonna do this?

Ayse:

And then from that, very painful, not to, you know, discount that.

Ayse:

But then in, in that failure, realizing the, the silver lining that I had a

Ayse:

lot of time in my hands and I could do something useful with that time.

Ayse:

So, and I think we all have stories like this, right?

Ayse:

Where we failed and something good came of it.

Ayse:

And so I guess this is a way of saying that, um, none of it is wasted.

Carlos:

Mm-Hmm.

Ayse:

It's just hard, you know?

Laurence:

One thing I'd add to that as well is, when I think of

Laurence:

people trying, like Carla said, like it can be debilitating so

Laurence:

you don't make any steps forward.

Laurence:

So you're worried about what the outcome might be, is like what you collect

Laurence:

along the way if something doesn't work.

Laurence:

So the relationships you build, the awareness people have of your

Laurence:

direction of travel, if it's a new vision for your work or business,

Laurence:

um, and actually what you learn about yourself in that process.

Laurence:

And so that's the bit I think people don't see.

Laurence:

It's the intangibles that often we just say, okay, the business didn't

Laurence:

work, so it's a failure versus actually, what do I have with me now?

Laurence:

What intangible assets do I have with me now that I can

Laurence:

take with me going forward?

Ayse:

That ties then back to self love and compassion,

Ayse:

which is so, so important.

Ayse:

And again, something that happens naturally as we get older,

Ayse:

that's part of becoming wise, is we learn to love ourselves.

Ayse:

But again, um, many people here are, you know, younger and, and again, you

Ayse:

don't have to wait until you're older.

Ayse:

But it's so important to have that self-love and compassion.

Ayse:

And it's a learned skill.

Ayse:

You know, it's basically, um, and I talk about this in the

Ayse:

book, training your Brain.

Ayse:

Mm-Hmm.

Ayse:

And, and the, the, the value of that is um.

Ayse:

it's not, have I succeeded or not?

Ayse:

The question is, have I tried my best?

Ayse:

And that changes everything because if you're trying your best, you know,

Ayse:

you can fail, but you're still trying.

Ayse:

And tomorrow you might, you know, get there.

Ayse:

And that notion that this is, it's an action, it's not, you know, it's a verb.

Ayse:

Have I tried my best?

Ayse:

I think really helps us, um, manage those, um, difficult moments.

Carlos:

The way I think about this whole, trying my best,

Carlos:

way of looking at things.

Carlos:

'cause on one hand, I, a past version of me would be about, all right,

Carlos:

I've really like forced it and really pushed hard, I think a more

Carlos:

relaxed version of that for me is, am am I fully present with the work?

Ayse:

Right.

Carlos:

Am I really, I'm not thinking about the outcome.

Carlos:

I'm, I'm fully present with what I'm doing right now, because if I'm fully

Carlos:

present, then I will do my best.

Laurence:

Mm-Hmm.

Carlos:

Because I know exactly my, I know where my head is at

Carlos:

and I know where all my focus is.

Ayse:

Yeah.

Carlos:

And, and I connect this to three other lessons I think you've got here.

Carlos:

First one, yes.

Carlos:

Love yourself.

Carlos:

Because I think if I'm fully present, I'm not worrying about the mistakes

Carlos:

I'm gonna make and I'm not, um, being my set head over the, my

Carlos:

head, over with the stick because of the mistakes I made in the past.

Carlos:

It's like I'm just being with what's going on in the moment.

Carlos:

And then also I think by being fully present, I like, I love

Carlos:

lesson eight, feeding my soul.

Carlos:

I'm actually being much more present with not only what's going on

Carlos:

around me, but what's going on with myself and what's needed for myself.

Carlos:

That for me is, is uh, yeah, I think core for me for the next 50 odd years,

Carlos:

maybe just how can I be more present and think about less about the outcomes, but

Carlos:

what is, how am I feeding myself with everything that I'm doing from now on?

Ayse:

So may I add a qualifier to that?

Carlos:

Mm-Hmm.

Ayse:

Uh, because I think for me being present, how also

Ayse:

changes actually change things.

Ayse:

So I found that for me, unconditional love and joy

Ayse:

is how I want to be present.

Ayse:

And so when we are here together, for example, and I look at you and

Ayse:

I think of everybody who's with us here, I think of you all with love.

Ayse:

that.

Ayse:

And also with the sense that I love being here.

Ayse:

And so that becomes a way to, um, think about other places where

Ayse:

I don't love being and therefore I can't be present, you know?

Carlos:

Mm-Hmm.

Ayse:

When you unpack that idea of being present, there are qualities in

Ayse:

there that you wanna be present with.

Carlos:

Uh, that's for me, the core of this is the quality of that experience.

Carlos:

Not being present means I don't sense into the things

Carlos:

that's happening around me.

Carlos:

And so the quality of that experience, it's kind of dull.

Carlos:

It's like muted.

Carlos:

It's like black and white TV as opposed to like HDR 4K experience,

Carlos:

just a really rich experience of life.

Carlos:

And so that's what I'm taking from the invitations, from the lessons

Carlos:

that are invitations from your book is like, how can we rather be on a slow

Carlos:

march to death waiting for retirement?

Carlos:

How can we embrace life and all that it's gonna offer and the

Carlos:

richness so that it feels like a high quality experience as

Carlos:

opposed to a, God's waiting room.

Laurence:

Actually, a quick question on that lesson features.

Laurence:

So are you saying be intentional about what inputs you have?

Laurence:

Like what's, what you're feeding yourself with in terms

Laurence:

of experiences or information

Ayse:

So, um, I think To, to both your points, being intentional

Ayse:

about what feeds your soul is key.

Ayse:

And one of the things that feed our soul, it's like, where,

Ayse:

where do we drive meaning, right?

Ayse:

Fighting for cause might feed our soul.

Ayse:

Working on a project, helping somebody else could feed our soul.

Ayse:

But one of the best ways to also feed our soul is through social

Ayse:

connections and friendships.

Laurence:

Mm-Hmm.

Ayse:

And so, maybe my favorite chapter in the book is about friendships and

Ayse:

making friends as opposed to finding love and that you can manufacture

Ayse:

friendships and, and how to do that.

Ayse:

And I think, uh, I mentioned this at, the summer camp.

Ayse:

But what you are doing with your community and, um, with summer

Ayse:

camp and you, with your friend, with your programs is creating

Ayse:

really friendship factories.

Ayse:

And, and collaboration and working together and learning from

Ayse:

each other, helping each other.

Ayse:

These are in my mind, actually all subsets of how to make friends and

Ayse:

then our friends, uh, feed our soul.

Carlos:

one for the t-shirt factory.

Laurence:

Yeah, that's, yeah.

Laurence:

I remember someone saying that years ago, hire our friend, hire from uh, uh,

Laurence:

Norway Said This is a friend factory.

Laurence:

It sounded, I remember at the time thinking that sounds really cold.

Carlos:

Friends feed our souls.

Carlos:

And those, I, I felt, I have felt my soul being very well fed, um, by

Carlos:

spending this time with you, Ayse.

Laurence:

And talking to you.

Carlos:

Thank you very much.

Ayse:

I'm, I'm addicted in the best way possible.

Ayse:

It's so, so good seeing you.

Laurence:

Yeah.

Laurence:

And there's a link in the chat to the new book so people can pre-order it now.

Laurence:

Is that right?

Laurence:

I know you've got one of the few hard copies in your, in your hand.

Ayse:

Yes.

Ayse:

People can pre-order it.

Carlos:

Excellent.

Carlos:

Thank you very much.

Carlos:

Okay, everyone, take care.

Carlos:

Thank you for your time and until next time.

Carlos:

Bye-Bye.

Carlos:

Have a good weekend.

Laurence:

All right.

Laurence:

Take care everyone.

Carlos:

Bye-Bye.