Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.
Speaker AHere we'll build your reputation in residential H Vac sales to be the expert influencer in your market.
Speaker AYou'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.
Speaker AThis podcast isn't just about selling more.
Speaker AIt's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.
Speaker ANow let's get started with your host of the Close it now podcast.
Speaker AThis is Sam Wakefield.
Speaker BWell, all right everybody.
Speaker BWelcome back to the Close it now sales training podcast.
Speaker BI'm Sam Wakefield, your host and I am so excited today to bring on the.
Speaker BWe've got a guest that is a superstar in the H Vac space.
Speaker BIn the H Vac space.
Speaker BHe is somebody that's kind of been followed him for a long time on social media.
Speaker BIf you're in particularly the H Vac for Life Facebook group, he's definitely an enigma in there.
Speaker BFamous and infamous at the same time.
Speaker BHe's the big boss at American H Vac.
Speaker BHe is the man with the dedicated plan.
Speaker BI am so excited to welcome today Mr. Steven Short to the podcast.
Speaker BThank you for joining me today, sir.
Speaker ASure, you're very welcome.
Speaker AThank you for that awesome introduction.
Speaker BYep, absolutely.
Speaker BSo I am so curious to talk to you.
Speaker BYou know, one of the things that I obviously in sales training, you know, we teach a lot of times about how to, you know, increase the ticket size and everybody's average ticket and how to sell things for more and what I see you doing on Facebook all the time.
Speaker BI.
Speaker BAnd I haven't been able to decide if you're just in here trolling people to get a rise out of them or if you're, you know, like authentically this is how you do your business.
Speaker BBut everything that I see flies in the face of all of the trainings out there that, you know, kind of teach things that way.
Speaker BSo I would love to hear your philosophy about how you do business.
Speaker BAnd you know, the.
Speaker BWe see you comment a lot about, you know, everybody out there.
Speaker BDon't be meal dicking.
Speaker BRight.
Speaker BAnd so that's, that's almost like your catchphrase at this point and.
Speaker BYeah, yeah.
Speaker BAnd I love it.
Speaker BSo tell us a little bit about your philosophy and how it's kind of come to be.
Speaker AAll right, well, thank you.
Speaker AFirst of all, sometimes I tend to ramble a little bit.
Speaker AI Express my words better in writing.
Speaker ASo if I start rambling, just cut me off and redirect me with a new question or whatever.
Speaker ABut I tend to have already forgot what you might ask me to the effect of the way people do sales and things like that.
Speaker AUh, I've never had any formal, not much formal sales training.
Speaker AI've been to a few seminars and I watch and I observe people and I, I do recognize that, that there's a certain personality type.
Speaker AWe play well with people who are like us.
Speaker AWe sell to people who think and act and behave like we do.
Speaker AAnd, and I'm a person that does not like to be, I guess the strong arm sales technique, the, the, the, you know, I've been known, I've had these, these highly trained salespeople come into my house and present different products.
Speaker ASiding on my house is a memorable one.
Speaker AAnd the guy was very, very high pain, came in, showed me some products, went through the stuff, and he just wanted, he did not want to let me think about it.
Speaker AHe wanted to, he wanted to reply with, with objection after object in solutions.
Speaker AAnd I could not get him out of my house.
Speaker AAnd it came to a point.
Speaker AThis happened on two occasions.
Speaker AI had another guy selling me some advertising, attempting to, and I literally had to jump out of my seat and literally, literally physically drive these people.
Speaker AAnd one, in one case threw one out of my truck, another one out of my living room because they just would not leave.
Speaker AI was so flipping angry at the effort that I was having to exert to just get them to leave and let me make the decision in 24 hours.
Speaker ABut my point is I hate salespeople.
Speaker AI absolutely hate them.
Speaker AAnd I, and I, and I, I just don't, you know, I'm highly sensitive to that.
Speaker ASo I don't push people that hard to sell my products.
Speaker AThey either want it or they don't.
Speaker AI give them a price.
Speaker AYou like it?
Speaker AI, I, I.
Speaker AAnother catchphrase that every that people have heard is the Doing it for a song.
Speaker BDoing it for a song.
Speaker BAbsolutely.
Speaker ADo it for a song.
Speaker AEither you like, I know my price is good.
Speaker AIf you want it, let's talk about it.
Speaker AIf you want a meal, dick about it.
Speaker AI ain't got time to talk about it.
Speaker AShow me your money, let's go.
Speaker AIt's kind of my attitude or I got things to do.
Speaker ASee you later.
Speaker BYeah, yeah, absolutely.
Speaker BI love that.
Speaker BSo when, when you, when you have that conversation with people, it sounds like that, you know, basically it's just really another way of forcing A decision and so you're not going to be chasing them.
Speaker BNo need for follow up.
Speaker BIt's do it or don't.
Speaker ARight, Right.
Speaker AWho's.
Speaker AI don't have time.
Speaker AI mean, salespeople, that's their job.
Speaker AIf that's your primary job as a salesperson, that's your job.
Speaker AI, you know, that's a hard job.
Speaker AI do not.
Speaker AI mentioned I hate salespeople.
Speaker ALook, it's not an easy job.
Speaker ASalespeople, you know, they work hard.
Speaker AThey work as hard as anybody.
Speaker AYou know what I mean?
Speaker AI don't necessarily hate them.
Speaker AI just hate the process.
Speaker AThey've got a damn hard job and that's what they got to do.
Speaker AThey're following up that they're doing their job.
Speaker AI have many, many hats to wear and I just don't have time to play all that, all that many roles.
Speaker AAnd so I got to select who's.
Speaker AWho's, who's worthy of my time as I like to think who is worthy of me investing time on.
Speaker BNo, that makes perfect sense.
Speaker BSo tell us a little bit about your, about your company, how, how long have you been in business and give us the kind of the highlight reel of your story, how you got into H Vac and how you've grown your business.
Speaker AThank you.
Speaker AI shop straight out of High School, 18 years old.
Speaker AWhen I was, I graduated high school, I was heavily into drugs and alcohol, mostly alcohol.
Speaker AAnd I was struggling in my life, but I was always a good worker.
Speaker AI was always able to get a job, walk into a place and talk myself into a job.
Speaker AAnd I guess I was, I'm all, I'm somewhat of a salesman myself at a deep level because I could always, I could always get people to give me a chance even though, even though I probably didn't deserve a chance.
Speaker AAnd I got this job with a, with a company that was very.
Speaker AThey were one of the biggest companies here in Utah county, still are.
Speaker AAnd I learned how to do sheet metal work in their shop.
Speaker AAnd looking back in hindsight, that was the best thing I ever learned was how to craft metal, sheet metal work and do the ductwork from the point of the shop and carry it into the field and be able to apply that to do an installation and just make my installs look really sharp from a point of the sheet metal aspect.
Speaker BSure.
Speaker ASo that really helped me and I worked for many companies for 15 years.
Speaker AI just made the rounds through many companies and, and then I was able to, I was fortunate enough to my.
Speaker AI had a brother that helped me financially after 15 years in the trade and after I got cleaned up and away from drugs and alcohol, he helped me get my business going.
Speaker AAnd it was in 2003 we started this business and it just went from there.
Speaker AThe first years, the first years of that business was all about new construction work.
Speaker AI worked hard and long.
Speaker AFor many in the new construction industry, that's some hard work.
Speaker AThat's a hard place to make money.
Speaker AThe 08 crisis, financial crisis bumped me out of the new construction business and kind of forced me more into the retrofit and, and I've never looked back.
Speaker AI've never, you know, I hardly ever do a new construction project ever anymore.
Speaker AOnce in a great while, 95, 90% of my work went to retrofit replacement.
Speaker AAnd it's been, it's been a good thing.
Speaker AI love it.
Speaker BI love it.
Speaker BThat's a, that's a great, great history I started.
Speaker BActually, it's kind of funny, I started the same thing.
Speaker BI was help her on the crew in our little tiny Texas town.
Speaker BAnd I remember, you know, hammering those plenums together and having the biggest forearm muscles in town because you build those sheet metal hammers, man, that'll, that'll build it to you.
Speaker BSo Also congratulations on 20 years in business this year.
Speaker BThen if you started in 2003, that's a big milestone.
Speaker BSo yeah, that's definitely a big congrats.
Speaker BDefinitely.
Speaker BSounds like you've learned a lot over the years as well.
Speaker BThat's for sure.
Speaker AThank you.
Speaker AI've worked hard and I've learned a lot of things.
Speaker AI, I feel like I, I get mocked a lot by people in the groups for, you know, being the one man band, Chuck in the truck kind of thing.
Speaker BSure.
Speaker AI think I wear that badge.
Speaker AWell.
Speaker AI don't, I'm not.
Speaker AYou know, you, the, the introduction you made of me going into this as a superstar and all that, you know, I recognize that this is just a little two bit company working out of a garage home office, but, but it's a pretty tight ship and I, I do feel that I do well with it.
Speaker AVery, very, extremely efficient.
Speaker AI don't even, I'm not, I'm under a million dollars a year.
Speaker ABig whoop dee doo, right?
Speaker ABut I dare say I'll bet you I eke out more profit out of that revenue than just than anybody else I've ever heard of and know of doing the same amount of business.
Speaker BYou know, that is fantastic too.
Speaker BAnd you know, there's nothing wrong with that.
Speaker BI, I hear so many as, as you can imagine, I've worked with a lot of different companies all across the country and in Canada, and they're all different sizes.
Speaker BAnd one of the, you know, I hear so many people talking about when, you know, wanting to grow and wanting to grow fast, and they see all of these companies that, you know, double in size every year for I don't know how many years in a row.
Speaker BBut the missing piece in so many of those is what you just mentioned is the profit.
Speaker BIt's like, this is awesome and it's great that you've grown, but what, you know, what are you taking home at the end of the day and are you happy with where you are?
Speaker BAnd so there's no wrong answer.
Speaker BWith the size of an organization, if you, you know, if you're perfectly happy with the size of it and what you're doing and then the net profit you're taking home, you know, it's about being happy in life, right?
Speaker AThat's correct.
Speaker AThat's correct.
Speaker AThat's absolutely correct.
Speaker AI do not.
Speaker AWe have to be happy.
Speaker AAnd anyway, I, My mind is racing looking for, you know, my activities are spent online.
Speaker AI forgot to answer that question.
Speaker AWhat, what is my purpose for doing this?
Speaker ATrolling.
Speaker AAm I trolling or am I legit?
Speaker AIt's all of that.
Speaker AAll of the above.
Speaker AAnyway, I don't know what the point was of driving back on that, but trying to just be happy and have fun and enjoy ourselves.
Speaker AAnd guess what?
Speaker AGuess what?
Speaker AWhen you get a lot of, when you get a lot of too much responsibility, too much chaos.
Speaker AI'm a control freak.
Speaker AI like order.
Speaker AI like neatness.
Speaker AAnd I don't to so too many employees.
Speaker AIt's just not good for me.
Speaker AJust not healthy.
Speaker AI realized about 10 years into operating my business, working only like seven guys, seven employees.
Speaker AI had it at one point and I just realized that this is not healthy.
Speaker AThis is just too much.
Speaker AOnly seven guys.
Speaker AI mean, that sounds crazy.
Speaker ASome of these, some of these companies work up to 10, 20 guys, 30 guys, 50 guys.
Speaker AI have a brother that built a business and he's got 70 people working for him.
Speaker AHe's built it in the past 10 years or so.
Speaker AAnd he's amazing people manager.
Speaker AHe manages people well.
Speaker AAnd all of his employees love working there.
Speaker AAnd it's a, it's an incredible.
Speaker AI mean, I marvel at the people that can do that.
Speaker AMy hat is off to them.
Speaker AWow, what an incredible feat.
Speaker AI, you know, I, I tend to mock these big companies sometimes and make fun of them, but, but really.
Speaker ABut really, I know it ain't easy and it takes a real, real, real special person to be able to fill that kind of role.
Speaker AAnd, and we have to be honest with ourselves and, and, and be able to evaluate ourselves accurately and know what, what kind of role fits us well, what makes us happy.
Speaker AAnd, and I just realized that, that I, I work better with myself, by myself, maybe one or two people around me.
Speaker AYou get too much, too much chaos around me and I'm losing my mind.
Speaker ABecomes unhealthy, unprofitable and not fun.
Speaker BRight, Right.
Speaker BNo, I love that.
Speaker BYeah.
Speaker BI think that's one of the biggest things when it comes to just realizing who you are in life is that self awareness, you know, taking radical responsibility for your strengths and weaknesses and then just owning them and being proud of.
Speaker ACorrect.
Speaker AIt could be a cop out.
Speaker AYou know, we have to be careful.
Speaker AWe can, we can own our weaknesses and be proud of them.
Speaker AAnd you, you know, I have to be real aware that sometimes we're just copping, just don't want, you know, is that really, is that really true?
Speaker AIs that really, you know, could I get some education?
Speaker AShould I do some training?
Speaker ACould I?
Speaker AOf course I could if I really wanted to do that.
Speaker ABut we really have to be gut wrenching honest with us, with ourselves and, and really realize.
Speaker AAnd I, you know, I, I feel like I have come a long way from my early years in life, living in so much destruction and I've gotten, you know, I am 60 years old, I look pretty good for my age, I feel.
Speaker ABut, but to me, I just realized, I think it don't make sense for me to go back to school at 60 years of age.
Speaker AYou can go to spec school at any time you want, learn as much as you want.
Speaker ARight?
Speaker AWell, I'm making a lot of damn money right now for a little guy working out of a truck, in a truck kind of thing.
Speaker AAnd I just need to milk this cow for as far as I can get it for the next 10 years that I'm physically able to work.
Speaker AAnd that's just what my mind's on, milk and get as much as I can go like until I fall down a flight of stairs and break my leg and can't work.
Speaker AThen we'll, then we'll look at something.
Speaker BElse, then reassess something else then.
Speaker BMan, you know, this is a very refreshing conversation for me.
Speaker BYou know, I spent almost half the day yesterday in interviews with people and you know, we're talking about this organization, you know, has 50 employees and you Know what I heard from him was, man, the, the person he had to become and, and stretch and grow along the way.
Speaker BHe's like, he never realized how hard it was going to be and, which is, you know, perfectly awesome for him.
Speaker BBut I love that you've found a place that you're really comfortable with, that you're happy with.
Speaker BAnd yeah, it sounds like you're doing, really doing a, as a service to your customers as well as your employees that stick with you.
Speaker BI want to circle in.
Speaker BThere was a post you put up the other day that I kind of followed along the timeline when you were talking about, I guess, a new helper arriving on his first day of work.
Speaker BYou know, a smart person would, would arrive 10 minutes early, to be precise, maybe five minutes.
Speaker BNot bad.
Speaker BStill cutting it close.
Speaker BWhat happened with that helper?
Speaker BDid he end up showing up on time or did he end up being late?
Speaker AYou know, I wrote another post about that this morning actually, and I'm kind of just observing the timeline, kind of, kind of making a little bit of a joke out of it, trying to be, you know, I'm calling him, I'm referring to him as the Jim Schwartz guy to protect his anonymity.
Speaker ARight.
Speaker AAnd, and mocking my employees and things like that.
Speaker AAnd I, I, but, but, but this is not done to be cruel to people.
Speaker AI mean, if it, if it gets to a point of unhealthy and cruelty, it's like, no, we're not, no, that's not what this is about.
Speaker AThis is about, you know, having a laugh, having some fun, trying to learn from something and grow from it and, and advance towards a better place and just have fun and entertain ourselves.
Speaker AIt's not all about work.
Speaker ASure, but, but when, when it comes time to work, prime time hours, it's time to work.
Speaker AAnd if you're the, the first day on a job, I know, it just blew my mind that someone would ever show up five minutes late on their interview.
Speaker AFirst of all, their interview, then their first day of work.
Speaker AFive minutes late, that's rolling up to the curb and then another two or three minutes getting out of the truck, finding their phone or whatever, you know, just gathering their, whatever they're doing, getting off the phone and getting in the building.
Speaker AThey're about eight minutes walking in there, pushing 10 minutes late.
Speaker AI'm just mind boggled that anyone, anyone would do that.
Speaker BRight, right.
Speaker AThree days in a row.
Speaker AHe did it.
Speaker AThree days in a row.
Speaker AFirst day of work, second day of work, and all I can think of is, well, at Least the guy's consistent.
Speaker AAt least the guy's consistent.
Speaker A10 minutes late every day.
Speaker ASo, so we're just trying to work with him and see what if he's going to make it or not.
Speaker AToday's his third day, and we'll see what happens today, but that's all we can do.
Speaker AJust.
Speaker ABut I don't put up with a lot.
Speaker AI, I don't have a lot of patience for people if they're not trying, if they're not paying attention, if they're not showing me effort.
Speaker AIt's like, dismiss them without prejudice is what I like to call it.
Speaker AI'm an honorary sucker.
Speaker AAnd I'll, I'll, I'll, I'll, I'll quickly turn to, it's time for you to go or we're gonna go.
Speaker AI mean, my voice will raise and it will get intense and it's time to put up or shut up.
Speaker AThis thing's going to go down.
Speaker AAnd, and most people realize pretty quickly that it's just time for them to, to take a walk anywhere besides where I am at, because it's not going good.
Speaker AAnd, and we just try to just eliminate it like it's not worth it.
Speaker AIt's not worth it.
Speaker AIf it's not working, it's not worth it.
Speaker AThere's no reason to carry on for weeks and years and months of unhealthy, just misery, just leave.
Speaker AAnd that's what I tried to impress upon people when they come.
Speaker AIf it comes to that point, it's not my job to leave.
Speaker AIt's not my job to leave.
Speaker AEither you gotta tow my mark and live in my world, or if you don't like my world, it's, you're the one that has to leave, not me.
Speaker AAnd some people have a real hard time understanding that, you know, there.
Speaker BIt reminds me a lot of the philosophy that I, when my first decade in the industry, I had a mentor that I was working for and with, and he always, he had very similar philosophy.
Speaker BHe was slow to hire, fast to fire, and he would say, I don't, I don't mind at all if somebody makes a mistake as long as they, you know, authentically one, were, you know, sorry that they made the mistake and want to learn from it.
Speaker BIt's like, but if somebody keeps repeating a mistake or they keep, you know, consistently doing something that is against company policy or like the arriving late thing, he's like, there's zero tolerance for that.
Speaker BSo you remind me very much of his philosophy when we, when we first got started.
Speaker BBut it was a lot the same.
Speaker BYou know, it's like if you're, if you're putting in effort, if you're really giving it, you know, giving it a go to learn and to, to do the work properly, I don't mind if mistakes happen.
Speaker BI'll teach you.
Speaker BBut don't just keep doing them because you're not paying attention.
Speaker ARight, that's right.
Speaker AThat's right.
Speaker AI, you know, I'm a very, very impatient person.
Speaker ABut, but I can be extremely patient if someone's putting in the effort and I can see the effort and they're sincere.
Speaker AWhen I see mistakes that are dishonored, I call it dishonest mistakes and honest mistakes.
Speaker AA dishonest mistake is one that's not really mistakes.
Speaker AYou're just deliber.
Speaker ADeliberately freaking not doing your job right over and over again.
Speaker AAnd case in point, I had a, I had a technician that, that considered himself one of the best, one of the very.
Speaker AAnd he was a damn good technician.
Speaker AHe relate all loved him.
Speaker AHe was awesome.
Speaker AHe made good money.
Speaker AI mean, he was incredible.
Speaker ABut he made some really, really sloppy mistakes sometimes.
Speaker AAnd when, for instance, miss mischarging credit cards and blew it off like, it was like, well, sorry, it was my big fat thumbs.
Speaker AI can't help it.
Speaker ANo, you need to pay attention before you submit that charge.
Speaker ABecause when the, when the charge comes across that customer's bank account as $2,490 instead of 249 or whatever, or in other cases, you don't even call the landlord up, the property owner to authorize that repair.
Speaker AYou just want to hurry through it, throw a capacitor on it, and think you're going to fly without an authorization.
Speaker AAnd I get a call the next day from the customer who is rightly pissed off that nobody called him to authorize that repair.
Speaker AAnd it was just out of laziness and trying to hurry through the job, not doing your job, that this even happened.
Speaker AAnd things like that get me real riled up.
Speaker AAnd if a person is not being accountable, boy, guess what?
Speaker AThere's going to be steam coming on my ears.
Speaker AThere's going to be fireworks, and it's not going to last very long.
Speaker BI can imagine.
Speaker BAbsolutely.
Speaker BYeah.
Speaker BNo, there's zero tolerance for laziness that, especially in our industry.
Speaker BYou know, there's a thousand companies a homeowner can call and, you know, we made the cut.
Speaker BWe need to.
Speaker BThis is a service business.
Speaker BWe need to serve the homeowner.
Speaker BSo tell me a little bit about your.
Speaker BI Am so intrigued in your history.
Speaker BIt's the Persona that you put online is, you know, that's just one quick glance, but I knew that there was more to you than just what, you know, what we see in the Facebook group.
Speaker BAnd so that's why I was so excited to talk to you for this podcast.
Speaker BBut I'm curious about, you know, we've got some mutual friends in the H vac space.
Speaker BWe've got some, you know, we've got like, Joe Chrisra and some of the.
Speaker BSome of the good trainers out there.
Speaker BAnd, you know, just tell me a little bit about what you've done as far as, you know, your own personal growth and somebody doesn't get to where you are and make this, especially the changes from, you know, drug and alcohol abuse and then cleaning your life up without, you know, some sort of core values and just kind of principles in life.
Speaker BSo I'd love to hear a little bit more about your life philosophy and some of your core values that kind of keep you driven and keep you focused on the right path.
Speaker AAs we've mentioned, there was a lot of drug and alcohol abuse in the beginning years, and I was a.
Speaker AWhat they call a.
Speaker AA drinker that.
Speaker AA binge drinker.
Speaker AAnd so I would drink real hard for, you know, several days in a row.
Speaker AAnd then I.
Speaker AThen I would.
Speaker AMy body would get so sick, and my mind was smart enough to figure out that I needed to clean up for a few days.
Speaker AAnd during those few days of being clean, I would work.
Speaker AI was a really, really good worker.
Speaker AI mean, I'll tell you, Monday has always been my favorite day of the week because, holy to moly, I'm so sick of that chaotic weekend and all that.
Speaker AEverything that was going on and being so sick.
Speaker ASunday was a sick day of recuperating from all of the partying, and it was so not.
Speaker AI knew that Monday morning, just come Monday morning, and a good, strong, healthy day's work, I was going to feel better about myself and I was not going to hate myself so much because I felt horrible after those binges.
Speaker AAnd I knew that a good, strong few days of work would make me feel better.
Speaker AAnd I was just always a really, really hard worker and was able to develop my skills.
Speaker AAnd I read a lot of books during those.
Speaker AThose days.
Speaker AI've read.
Speaker BOh, okay.
Speaker AThousands, probably of books.
Speaker AAnd I've developed my vocabulary, my communicating skills by the.
Speaker AThe immense amount of reading I've done.
Speaker AAnd I think that that reading and my ability to communicate with people in writing has been extremely beneficial with, in my business with, with, with the people I do business with.
Speaker AI'm able to sit down and formulate these bids and emails and communicate with people in a manner that they appreciate that, that I think a lot of business people struggle with because they don't like that part of the job.
Speaker AThey don't like the, the right.
Speaker AThey don't type as, they're not as fast typus most of most of them.
Speaker AI type really, really fast and I love to ride.
Speaker AAnd I, and I went into a.
Speaker AAfter I got sober and clean, I, I quit reading novels for entertainment.
Speaker AI started reading many of the self help and improvement books 7 Habits of Highly Effective People.
Speaker AAnd all of those, you know, years and years ago.
Speaker AI don't read so much anymore, but I read a lot of it and I was able to apply all that stuff to my life and see it working in my life and, and I just started developing those better habits over time and seeing, I was able to see how those better habits and disciplines and staying clean and sober was manifesting itself into my life.
Speaker AAnd it just grew and grew and grew and grew and, and, and I feel it still growing.
Speaker AEven though I'm still just a chuck in a truck work in very small capacity, I feel like I'm still growing incrementally improving, learning to deal with people better, making, you know, my profits are getting higher all the time and I'm just hoping to close this chapter out in the next 10 years or so with enough money to just, just to stop and not worry about how I'm gonna financially survive for the rest of my life and then I'll figure out what I want to do with the next chapter.
Speaker BSure, sure.
Speaker AOh, I love it.
Speaker AI think I'm getting close to it.
Speaker BMan, that is powerful.
Speaker BYou know, you mentioned seven Habits.
Speaker BThat's such a good, such a fantastic book.
Speaker BOne of the things that's a very core principle of this podcast and what I always train, you know, teach people is work to become because sales focus, but work to become someone worth buying from.
Speaker BAnd as your personal growth, you know, as that rises through reading, we talk a lot about using, we get so much windshield time in this industry, you know, using your windshield time as education time, listening to audiobooks and podcasts and education, you know, that way we can just, we call it Drive Time University.
Speaker BWe can just up level ourselves by, you know, pulling out those, those nuggets of information and applying them to your life.
Speaker BJust like you were saying so very.
Speaker AVery much on the same page about Windshield time.
Speaker AThat's exactly right.
Speaker AI had a lot of windshield time riding public transportation.
Speaker ANot really windshield time, but sitting in the back of the bus reading, because I didn't, I, I didn't have a driver's license.
Speaker ARight.
Speaker AMy driver's license was always revoked for drunk driving.
Speaker AI spent 10 years, 15 years riding a bus.
Speaker AAnd, and that's how I passed my time was reading those books and, and, and, and, and on that note, time management, time management is, is so incredibly important.
Speaker AYou can't drive and read at the same time.
Speaker ABut if you listen to those tapes and things like that, that's a great thing.
Speaker AI've never done it.
Speaker AI've never, I've never listened to audiobooks and stuff like that while I'm driving.
Speaker ABut it doing as you say.
Speaker AAnd along by extension of that, I guess I just wanted to emphasize just the time management factor.
Speaker ABeing able to have all of your hours of your day invested in something productive and not wasteful.
Speaker AAnd I'm talking about 18 hours a day of productivity.
Speaker ASomething that improved your life, not takes away from it.
Speaker AAnd, and anyway, that's my point.
Speaker A24 hours a day, every hour that you're awake making money or improving your life, not wasting your life.
Speaker AAnd I guess the boomerang swung a little bit far.
Speaker AYou know, after all those 20 years of lifestyle, of, of living destructively.
Speaker AAnd then I realized I had a chance to do something and I could really make something different of my life.
Speaker AAnd what currently was the boomerang just went full hill to the extreme, to a fault, the other direction.
Speaker AAnd now I'm trying to I guess mon.
Speaker AModerate that a little bit back and, and, and I guess try to be a little bit more productive than otherwise.
Speaker ACould even be working like a madman insanely 24 hours a day like I have done for the past 20 years.
Speaker BRight, right.
Speaker BNo, I love that.
Speaker BAnd it's so powerful.
Speaker BSo it was very clear to me how you manage your time when we started talking to set this up.
Speaker BBecause for all your listeners, Stevie gave me a just a very specific okay, I've got this hour of the day, or we can look at possibly this one hour on the weekend.
Speaker BAnd that's the time I have because everything else is filled with, my calendar is filled with all of these productive things.
Speaker BSo he, this man lives exactly what he's talking about.
Speaker BSo that's a nugget for all of you listeners be have a schedule and stick to your schedule.
Speaker BThat rhythm will inconsistency in your life will clearly make help you make progress in what you're doing.
Speaker BSo I would love to know.
Speaker BGo ahead.
Speaker ASorry, I didn't mean.
Speaker AI was waiting for you to finish.
Speaker AAs well as being able to give people clear answers like I was able to give to you, hey, this is my availability.
Speaker AThis is what I got kind of take it or leave it attitude.
Speaker ANot that you don't want to be flexible.
Speaker ANot that we don't want to be flexible for certain people and certain things, we have to be flexible, but at the same time, we have to give people answers.
Speaker AWhen we're negotiating with people, when we're.
Speaker AWe see so many contractors out there that they're just, they're.
Speaker AThey can't give people a straight answer.
Speaker AIt's like, when can you show up?
Speaker AWhen can you do it?
Speaker AWhat could be the price?
Speaker AAnd they just fumble and flutter around and nobody could give anybody a straight answer because they don't want to commit to nothing.
Speaker AThat's the reason that is most of them, they can't commit because they're, they're too scared or lazy to commit.
Speaker ABecause, or some of them are not too lazy or scared to commit.
Speaker AThey'll.
Speaker AThey will commit, but then they just won't follow through.
Speaker ASo you really, People really need to be able to organize their, Their, their life in a fashion that they can compartmentalize different activities and commit to things, give people answers.
Speaker ABecause, you know, I meet a lot of great people that, that are just smart, smart people.
Speaker AYou know, I mock my customers a lot.
Speaker AI do mock my customers.
Speaker AThey're irritating as hell sometimes.
Speaker ASome of these customers are horrendous.
Speaker AAnd, and if you go online and read my post, it seems like I have nothing but bad customers.
Speaker ANo, that I have mostly great customers.
Speaker AI walked into a property yesterday and these people are just so nice.
Speaker AThese people are just so nice.
Speaker AThey're so gracious, you know, Here, we got some water.
Speaker ASorry, we didn't offer you water.
Speaker AWe didn't even think of it yesterday.
Speaker AWe should because it was hot and they want to make sure that, you know, that you can use their bathroom and which one it is and what.
Speaker AThey're just so appreciative.
Speaker AAnd those people are the ones that I love to work for and I will do more for them than, than I want to work for those, those kind of people, as opposed to the ones that are whining and compliant about, you know, how long is this going to take, when are you going to get done, and how come your truck has to be in my driveway and how come you left that Door open and my dog's got it, blah, blah, blah, yada yada.
Speaker AIt's two different, completely different types of people.
Speaker AAnd.
Speaker ABut if we can learn to recognize the people we want to work with and be straight with them, give.
Speaker AGive them the benefit of giving them a straight answer, and they're smart, savvy people out there that recognize other people that are able to serve them and serve them well and for a price, that is quite remarkable.
Speaker ADoing it for a song, as we say.
Speaker AAnd I thoroughly enjoy, you know, working for the people that recognize that appreciate it and are gracious about it.
Speaker AIt's really, it's really what, it's really what life is about, I think, is serving other people.
Speaker ABut we have to serve the right people.
Speaker AIt has to be.
Speaker AWe have to serve the right kind of people.
Speaker AOtherwise it's just chaos and misery.
Speaker BOh, my gosh, you got it.
Speaker BThat's the two major points there I love so much.
Speaker BThe.
Speaker BOur society is so trained to be indecisive and not commit.
Speaker BSo I appreciate you bringing that point up because that's one of the things that, I mean, when I'm, When I'm talking, especially when I have new sales people that I'm.
Speaker BI'm training so many times their, Their language, their speech patterns, just the words they use are so indecisive.
Speaker BMaybe when they're start trying to talk to a homeowner, they're like, well, maybe we can do this.
Speaker BIt might possibly fix the problem.
Speaker BI think it's going to work.
Speaker BAnd I'm like, stop saying these words.
Speaker AYeah, about.
Speaker AI'll call you back.
Speaker AYeah, I love.
Speaker AI'll call you.
Speaker AWell, when will you call me back?
Speaker AWhat day?
Speaker AWithin an hour, two hours, next week, next year?
Speaker AWhen.
Speaker BYou know what I mean?
Speaker AAnd nobody could give you a win.
Speaker BYeah, it's like, it's like, okay, well.
Speaker BAnd like when we set this up, I had no problem being like, okay, I will call you at exactly 6am in the morning.
Speaker BAnd that's the time you gave me.
Speaker BI will be there.
Speaker BAnd we showed up and look, here we are.
Speaker AYeah.
Speaker BAnd so, yeah, I love it.
Speaker BIt's the ability to make a decision and stick to it.
Speaker BAnd that, of course, that goes back to integrity, you know, following through with what you actually said you were going to do.
Speaker AYep, yep.
Speaker BFor sure.
Speaker BFor sure.
Speaker BSo you mentioned a lot about how your, you know, you know, your day is super full.
Speaker B18 hours.
Speaker BI would love to walk us through a day in the life of Stephen Schwartz.
Speaker BWhat does that look like?
Speaker BYou know, we talked.
Speaker BYou do coffee in the morning.
Speaker BWhat.
Speaker BHow long does your day look like?
Speaker BHow many days a week?
Speaker BYou know, give us kind of a rundown of what that looks like for you.
Speaker ASure, you bet.
Speaker AI go to bed early.
Speaker AI have a philosophy that one of the reasons I go to bed early is because I'm, I'm such an excitable, intense person that I just exert a lot of energy through my day.
Speaker ASo I'm exhausted.
Speaker AI'm exhausted early because my mind is just working freaking triple time trying to control everything and all, you know, it's good and it's good and bad habits.
Speaker ARight.
Speaker AOur minds are powerful and some of our thinking skills and stuff are good.
Speaker ASome of them are not so good.
Speaker AAnd some of the very same thinking skills habits that we have could be good in some occasions or bad in other areas.
Speaker ABut I'm kind of rambling on that point.
Speaker AMy point is that I'm exhausted at the end of the day from probably overthinking stuff so much.
Speaker AAnd so I fall asleep early about 7 o' clock and, and then, which causes me to wake up early about 3 o' clock in the morning.
Speaker AAnd I will tell you what, that those morning hours, these morning hours are my absolute favorite time of day.
Speaker AI can get so much done and I literally get up in the morning, I'm able to do all my invoicing, register equipment, type up the bids I'm doing, answer to emails and as well, as much as I do that, I spend just as much on FaceTime on Facebook doing my, which is just more of a hobby and pastime of making these goalposts and things like that.
Speaker AAnd it appears that I spent so much time on, on Facebook, people just wonder how could I get anything done the amount of time I spend on Facebook.
Speaker AWell, I don't actually spend that much time on it.
Speaker AI, it's, it's, it's a, it's a two or three hour a day pastime is what it is, which I guess is a lot of time to be wasted.
Speaker AAnd I didn't waste it in my early years of my business.
Speaker AI tell you that I didn't even have a Facebook account.
Speaker AI don't have it on my phone or anything like that.
Speaker AAnd so when I go out in the, in the, in the field in the daytime, I'm completely focused from those seven hours.
Speaker AHere we are at six, almost seven o' clock now.
Speaker AI've been up since three o' clock today and I've been equally focused on work.
Speaker AEqual amount of Work, just my pastime of Facebooking.
Speaker AWell, I've got, you know what, an hour and a half on each one.
Speaker AWe're going to go into the field at 7am and I'll be intensely focused on my job out here doing this install for until about 1 o' clock in the afternoon, which doesn't sound like a lot of time to be out in the field.
Speaker AWork in 7 o' clock in the morning till about 1 o' clock in the afternoon is my general physical work day.
Speaker ASix hours a day.
Speaker AIt used to be a lot longer when my first 10 years in the new construction days, I was out there 12 hours a day.
Speaker AI was out there with my tool belt on 12 hours a day.
Speaker AThank God I don't have, thank God I don't have to.
Speaker AWell, I couldn't, you know, 60 years old, I couldn't do it anymore.
Speaker AI, I realized that.
Speaker ABut of course I'm super, super productive in those six hours and I'm able to clean up, you know, go have dinner and get cleaned up and then do some more activities in the afternoon that, that, such as bidding jobs or I could take a no cool call, do a service call if I wanted or just relax, not do nothing, rest, run around.
Speaker AI do a lot of picking up my parts in the afternoon hours for my next day's job.
Speaker BSure.
Speaker AStuff like that.
Speaker AAnd I just stay productive.
Speaker AI just stay productive right up till about, you know, three or four o' clock in the afternoon.
Speaker AEven though I walked off the actual job site at 1 o', clock, I'm staying productive, preparing for the next day or putting out fires or whatever for a few more hours.
Speaker BSure.
Speaker AAnd then I, I just wind down and watch the news and, and fall asleep by 7 o' clock at night.
Speaker BWow, I love that.
Speaker BI love that.
Speaker BThat's.
Speaker BI, I think there's so many people out there when they say that they, they say they work a lot of hours.
Speaker BBut what I think, what the, what you've mastered is understanding the difference between productivity and being busy.
Speaker BSo many people are just busy when they think they're actually doing something productive, but they're not.
Speaker BThere's a lot of time wasting out there.
Speaker BYou know, it's really funny actually.
Speaker BHang on, I'm going to find this picture because you mentioned that last night I had a fortune cookie because we had Chinese food and the mine.
Speaker BIt's very timely to what we're talking about right now.
Speaker BMy fortune out of my fortune cookie said killing time murders opportunities.
Speaker BAnd I just thought it was so heavy.
Speaker BAnd so powerful.
Speaker BAnd it very much applies to what we're talking about right now.
Speaker AMm.
Speaker BAnd so, yeah, you've definitely mastered the difference of being productive versus just being busy.
Speaker BAnd.
Speaker BAnd it's clear in six, seven hours, you can accomplish.
Speaker BI guarantee you, most people out there will take home 12 hours to do what you're doing.
Speaker BAnd in the amount of time you're doing it in.
Speaker AThat is correct.
Speaker AAnd some of it is just the amount of experience I have doing it.
Speaker AObviously, I've been doing this a lot longer than most people that.
Speaker AStill out there doing it.
Speaker AI'm sure.
Speaker AYou know, some people I've heard been.
Speaker AI've been mocked for being the guy that's been in this field, out in the field, actually doing the physical work for 40 years.
Speaker AAnd I'm still.
Speaker AHow.
Speaker AHow good.
Speaker AHow special am I if I'm still out there wearing that tool belt?
Speaker ARight.
Speaker AWell, I.
Speaker ASome.
Speaker AI kind of enjoy that part of the work you like, and so.
Speaker ABut it's hard to beat someone, and it's been swinging that hammer for 40 years.
Speaker AI mean, it's just hard to beat.
Speaker AIt's a.
Speaker AThat's a tough thing to beat someone that's been out there swinging 10 and pulling out furnaces and reinstalling them for 40 years.
Speaker AThat's a. I. I'm pretty quick.
Speaker AI'm pretty quick at it.
Speaker BI guess I can imagine.
Speaker BYeah, absolutely.
Speaker BYeah.
Speaker BThere's.
Speaker BThere's nothing wrong with earning the right to relax in the afternoon because you've.
Speaker BYou've mastered your skill to the point that it doesn't take you very long to do it.
Speaker BSo I let those people out there mock you.
Speaker AThey.
Speaker BThe haters, they will never understand.
Speaker BI'm sure that they are the ones that are killing time, which is also killing opportunities for murdering their opportunities.
Speaker BAnd so I. I am on your side here because I've seen both sides all over the country.
Speaker BI.
Speaker BYou know, people like yourself that are really focused on being efficient and productive.
Speaker BAnd I also see the people out there that are doing the opposite.
Speaker BThey, you know, they're on their phone in the middle of the workday, on Facebook or whatever, and every time you turn around, you ask the helper to go grab something out of the truck.
Speaker BAnd, you know, they walking so slow because they can't get off the road.
Speaker BWe had to put a policy in place at our company when I was sales manager.
Speaker BIt was like, if we see you on your phone, you get one warning.
Speaker BThe second is you're.
Speaker BYou're going to be asked to leave the job that day until you can.
Speaker BAnd then we started having them just check them into a box at the, the office because they just couldn't stay.
Speaker BIt's like, here's your box.
Speaker BYou can get it at lunch and you can get at the end of the day, if you can't, if you get too many warnings, this is, it's going to be there until you can get this under control.
Speaker AMm, it's got to be that way.
Speaker AI mean, how could you, you know, the, the bigger these companies are and the more employees they have, the more difficult it becomes.
Speaker AFreedom.
Speaker AResponsibility brings freedom.
Speaker AAs I like to always tell people.
Speaker ALook, you hate to tell someone that.
Speaker ALook, you can't look down at your phone if your wife is calling, has a problem and take two minutes to, to, to help your wife know what decision to make or make a decision or whatever.
Speaker AUnderstand that you're.
Speaker AWhatever.
Speaker AA reasonable two minute, like putting out a fire at home, no big deal.
Speaker ABut when you got 50 people working in the same place and they're all everyone, you got one person showing up five minutes late every day.
Speaker AWell, that gives another guy the license to show up 10 minutes late and the third guy 15.
Speaker AAnd pretty soon it's just.
Speaker ANo, when there's that much, when there's that many people involved, everybody needs to conduct themselves to a higher level of accountability because you're just, you're just leaving this, this new hire.
Speaker AI've got this.
Speaker AConsistently showing up 10 minutes late.
Speaker AI don't care.
Speaker AI'm just glad he's here.
Speaker ABut If I had 10 or 15 people working for me, guess what?
Speaker AThat can't happen.
Speaker AThat can happen.
Speaker AIf I've got someone that's coming to work and, you know, picking up their phone and taking a five minute phone call twice a day, who the heck cares if they're doing their job?
Speaker ABut guess what?
Speaker AWhen you've got multiple people in that organization, guess what?
Speaker AIt just has.
Speaker AThere just has to be rules and everybody has to follow the same rules.
Speaker BYou got it.
Speaker BYou got it.
Speaker BI love it.
Speaker BI'm on the same page with you.
Speaker BThis is such a refreshing conversation.
Speaker BThat's a good reminder for all of us to, you know what, like you mentioned, take that responsibility.
Speaker BResponsibility brings freedom, man.
Speaker BThat is, that's a powerful statement for sure.
Speaker BSo I know that we are.
Speaker BYou gave me a timeline and we're kind of getting close to pushing that limit here a little bit.
Speaker BSo we'll start to land this plane.
Speaker BLike as I like to say, man, I, I appreciate you Hanging out with me today, this has really been a great conversation.
Speaker BAny parting thoughts or any words of what you've, You've been in the industry a long, long time.
Speaker BYou've seen a lot of changes over the years.
Speaker BAny, any words of wisdom or anything you'd like to leave everybody with before we sign off here?
Speaker AWell, you know, that's a, another thing my mind scrambles because there's so much.
Speaker ABut this new, this new plan we're, we're going into with this new equipment and SEER2.
Speaker AThis industry is getting tough, this changing all the time, as people like to say.
Speaker AAnd so if you're not in it for the long haul and want to spend your life in this.
Speaker AI get a lot of people coming into this trade that feel like.
Speaker AI get a lot of people applying for a job as an H Vac technician because they think it looks hip, slick and cool to ride around in a nice fancy truck with nice uniforms on and using these fancy tools.
Speaker AAnd we're making a ton of money doing a job that does it from, from, from all perspectives of the consumers and society.
Speaker AIt doesn't look like that tough of a job, but guess what?
Speaker AWe.
Speaker AThis H Vac job is a grueling, gut wrenching job.
Speaker AI don't care if you're a salesman or in the trenches, working it is hard work.
Speaker AAnd it's 20, 30, 40 years of grueling hard work.
Speaker AIf you're ever gonna, you're not gonna, you're, you're not gonna make something out of yourself in a few months, you're going to have to be here for a long, long time.
Speaker AAnd I'm glad.
Speaker AI'm about ready to go out of this, this industry.
Speaker AWith the advent of all of this new equipment even getting tougher with the CO2 and everything going on, good luck to everybody dealing with the manufacturers.
Speaker AAnd they're continuously faulty equipment that's been built crappier and crappier.
Speaker AAnd then you can't get a hold of anybody in the factory to account for these problems in people's homes.
Speaker AAnd these people in these, living in these homes spending tens of thousands of dollars for this equipment.
Speaker AAnd the stuff falls apart and leaks and have to spend more money on it not lasting.
Speaker AYou know, we used to spend, we used to spend.
Speaker AWe used to buy one furnace in our lifetime.
Speaker AOur parents bought one, our grandparents bought one automobile in their lifetime.
Speaker AOne refrigerator, one furnace lasted a lifetime.
Speaker AAnd then we go into a trend where it lasted 20 or 30 years and it's, it's Getting even worse and Right.
Speaker AIt's, it's, it's, I fear where, where this world is going and how hard it's going to be to continue dealing with consumers and, and prove to them our worth and, and build trust with them because there's so much going on out there that's destroying trust that I'm just, I, I, I, I'm a little bit of a negative person I guess, and a little bit sarcastic on things.
Speaker ABut it's, I think that this, this, this, this, this new era we're going into is going to be a tough era for, for people on the other side of that someone who really wants to be accountable and, and be responsible and work hard.
Speaker AThey're going to really stand out in a pool of, of, of otherwise not so accountable and responsible.
Speaker AI guess it cuts both way and I'm kind of rambling, but I guess I was trying to make a strong point at the end.
Speaker AI don't know if I did or not, but I guess that was it.
Speaker BYou do?
Speaker BYou do?
Speaker BAbsolutely, yeah.
Speaker BIn a world where the standards keep dropping, the somebody that decides to commit, stick with it for the long haul and be disciplined and responsible, maybe even easier to stand out because there's so few of us left.
Speaker ARight, right.
Speaker AI heard it said in another group, another in the, Anyway, another, a guru had talked about this exact thing.
Speaker AIt's easy to be a winner in today's world.
Speaker AIt's easy to succeed if you just show up, suit up and work hard because nobody else is doing it.
Speaker AWell, very, very, very few people are doing it or so it's actually, actually a lot of people are doing it.
Speaker ABut sometimes it's hard to see amongst all the people who are not doing it.
Speaker BYou're exactly right.
Speaker BYou're exactly right.
Speaker BThat's why I work personally.
Speaker BI work hard to get into groups of get around the top achievers, the people that are doing it to, to remind me that you're not, you know, remind and, and I encourage everybody.
Speaker BFor example, there's an event coming up in September in Austin that Victor Ranker is putting on.
Speaker BIt's called the Profit Rocket Growth Summit.
Speaker BAnd it's just all of those top people who are doing the work that are disciplined and achieving and striving to be better are going to be coming together at the end of September.
Speaker BI'm going to be one of the speakers on the, on a panel there.
Speaker BAnd you know, finding events like that just to get around people who inspire you and motivate you and keep you disciplined is so important.
Speaker AThat's right.
Speaker AAnd Victor Rancour.
Speaker AI'd like to say something about Vic.
Speaker AMost people in this industry have heard of Victor Rancour and who's putting on that profit rocket.
Speaker AI, I come across his post on Facebook when he was, I think before he even started that absolute errand was watching him just break out in his videos and stuff and just watching that guy.
Speaker AAmazing.
Speaker AAnd it's easy to, it's easy to want to hate on a guy like that and be jealous.
Speaker AAnd I find myself doing it too.
Speaker AI just want to critique it and.
Speaker ABut at the same time you have to marvel at it and go, wow, holy, look what that guy's done.
Speaker AAnd you want to pick it ap.
Speaker AYou want to pick it apart and, and know if it's real, if it's not, if he's.
Speaker AYou know what I mean?
Speaker ABut proof is kind of in the pudding.
Speaker ATime will tell.
Speaker AAnd he's been doing these profit rockets for three years and apparently they just keep getting bigger and bigger and bigger.
Speaker AAnd so I, you know, when I re actually retire, it sounds insane, but you, like you pointed out, I do things different than people.
Speaker AI go against the grain and everything like that.
Speaker AI'm busy.
Speaker AI don't have, I.
Speaker ANot that I don't think that profit rocket would be a great place to invest some time and get knowledge and everything like that, but I'm busy.
Speaker AI got things to do.
Speaker AI don't sure I got enough work.
Speaker AI don't need no more work.
Speaker AI don't.
Speaker AI'm making enough money.
Speaker AI'm happy.
Speaker ABut once I retire, once I retire and actually have some time on my ass, you know what?
Speaker AI think I might be in an entertaining.
Speaker AA fun thing to do is go down there and attend one of his profit rockets after I've retired and don't need to help, right?
Speaker AWell, we always need to help.
Speaker AWe always do the alike, but we always need to, we always need to improve and grow.
Speaker BAbsolutely, absolutely.
Speaker BI love it.
Speaker BSo, man, that is, it is powerful.
Speaker BIt is definitely powerful.
Speaker BSo we're either growing or we're dying.
Speaker BIt's one of the two.
Speaker BAnd as long as we focus on growth and learning, then we're constantly moving forward.
Speaker BWell, thank you so much for joining me today.
Speaker BI'm going to be very respectful of your time here and it's been a pleasure getting to know you and chatting a little bit and learning about the other side of Stephen Short and American H Vac.
Speaker BHe is the big boss and for everybody listening and man, appreciate it.
Speaker BSo much.
Speaker BYep.
Speaker BBig Boss.
Speaker BI appreciate it so much.
Speaker ABig Boss, the man with a dedicated plan.
Speaker AThank you.
Speaker BYeah, man with a dedicated plan.
Speaker BSo we're going to wrap up like we always do on this episode on this podcast, and for all you listeners out there, go save the world one heat stroke at a time.
Speaker AThanks for listening to Close it now with Sam Wakefield.
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