Speaker A

We're building plan to hit 200,000amonth in 2026.

Speaker A

And we are laying it all out right here.

Speaker A

So in this episode we are sharing our completely honest plan on how we're going to scale to 200,000 month in 2026.

Speaker A

Why is that a goal we have right now?

Speaker B

First of all, the simple answer is because for us it's just that natural next level that is challenging enough to inspire us to create something really, really great.

Speaker A

And we have done 200,000 month before.

Speaker B

Yeah.

Speaker B

So it's not a new goal, but it's sporadically.

Speaker B

Anyone can hit a big number ones.

Speaker A

Yeah.

Speaker B

That's fun.

Speaker B

But being able to stay at that level, that is more fun.

Speaker A

Yeah.

Speaker B

And what it boils down to is that if we do that and if we are at that point, it means that we have all the systems in place, we have all the personnel in place, we have the team, we have the setup, we have this SOPs, we have the structures, we have everything that makes that work without completely consuming who we are.

Speaker A

Yeah.

Speaker A

And I think since we've been here before, I think what's also interesting is that there are things we're not willing to do to get there again.

Speaker A

Even though we'd done it before, we're not going to do it the same way.

Speaker A

Because it was work heavy for us last time.

Speaker A

Last time we needed a huge team and it was just too much work.

Speaker A

We want to be a little bit more lean in our business, need a smaller team.

Speaker A

We're going to have way more automations use AI, way better.

Speaker A

But I also believe before we were working a lot on having quarterly big month.

Speaker A

Right now we are working more with a model that is continuously.

Speaker A

We're not having these huge month and then nothing afterwards.

Speaker B

It's more predictable, it's easier to read and it's easier to take to the bank.

Speaker A

Yeah.

Speaker B

Because it shows the same thing happening again and again and the growth being steady instead of spikes.

Speaker A

Yeah.

Speaker A

200,000amonth is actually very scary.

Speaker A

I think it's the first time we really speaking out loud.

Speaker A

We could just hide.

Speaker A

We know the fact in 12 months we might have hit our goal, we might have exceeded our goal or we might be like way up from our goal.

Speaker A

We know that in 12 months.

Speaker A

But I think it's about daring for us right now to say it out loud.

Speaker A

So keep ourselves accountable to.

Speaker B

Yeah.

Speaker B

And breathe some life into it.

Speaker A

Yeah.

Speaker B

Because if it's just a secret between you and I, then we're safe.

Speaker A

So what we're going to do is just an open playbook about some of the big thoughts we've been needing to go through in order to change what we want to change this year and hit our goal.

Speaker A

And I think the problem for a lot of people is that they're not daring to be loud and clear about setting goals or not being clear either, or setting goals that is not backed up by, I would not say, data.

Speaker A

But the plan, the way we hit the goals, is not about hoping and just praying that I'll get more clients.

Speaker A

It's about building up the structure.

Speaker A

So when we know that we want to have 200,000 monthly revenue by the end of this year, we also know exactly how many clients we need to have in the different programs.

Speaker A

We also know exactly how we're going to get the clients.

Speaker A

We know exactly what we're going to deliver and we know exactly the marketing to get there.

Speaker A

So we planned everything into the year, month by month.

Speaker A

We know what we're going to have, what's the sales event each month, what's the marketing, what's the delivery each month of the complete year.

Speaker A

Everything's put into a system, into a structure for us to follow.

Speaker A

And I believe that the biggest mistake a lot of people doing is that they are just setting off a goal and then we hope.

Speaker A

But the thing is, at the beginning of the year, most of us are very inspired, motivated.

Speaker A

So New Year, it's fresh, we come in with a lot of energy, we're ready to move, and then things are not going as planned or we get derailed somewhere.

Speaker A

We made that from a great place.

Speaker B

Just to clarify, there are a lot of people who are great in creating plans.

Speaker B

They're good at reverse engineering the end outcome into what does this need to look like on shorter term in order for me to reach this point in 12 months, where do I need to be in 30 days and what do I need to do this week in order for that to happen?

Speaker B

I would say that that is a very good way to plan it.

Speaker A

But.

Speaker B

But the question isn't can I reverse engineer it and have an idea?

Speaker B

The question is, can I pivot and can I solve everything that comes up along the way to make sure that I back up the plan and get ahead when I was behind and navigating the different circumstances that we are unaware of because we can't foresee the future?

Speaker B

And that comes down to just like, am I ready to play?

Speaker B

Now is 20, 26, I'm going all in, and am I going to play this game to the utmost of my Capacity.

Speaker B

Am I going to play the game for real?

Speaker B

Because here's the truth.

Speaker B

It doesn't matter if you make 200,000.

Speaker B

In our case, let's say that it's 198.

Speaker B

It means we didn't hit our goal, but it's going to make us proud anyway because we've played the game to our fullest.

Speaker B

That is what it's all about.

Speaker B

It's about creating fulfillment and making a dent into something, an impact to something that is important.

Speaker A

Yeah.

Speaker B

Have a plan.

Speaker B

Crucial.

Speaker B

Follow the plan.

Speaker B

Yeah.

Speaker B

But more importantly, make sure that you follow reality so that you navigate the plan as you move forward.

Speaker B

We are playing to reach the goal.

Speaker B

We're playing to win the game.

Speaker B

Otherwise it doesn't make any sense.

Speaker A

Absolutely.

Speaker A

Yeah.

Speaker A

I think we're going to put in some sheets for you if you want to download.

Speaker A

We got some free sheets down below if you want to do this planning.

Speaker B

Yeah.

Speaker A

Process of your own.

Speaker A

Go down below and we will add them.

Speaker A

So you can just download them here.

Speaker A

Reverse engineer.

Speaker A

First you need to know what's your customer lifetime value?

Speaker A

If you only have one program, you know, what's the price of your program?

Speaker A

How many clients do you need?

Speaker A

What's your conversion rates?

Speaker A

How many sales calls do you need?

Speaker A

What do you need?

Speaker A

Marketing activities?

Speaker A

What do you need to be able to deliver?

Speaker A

What's your capacity to deliver?

Speaker A

What do you need to change, to be able to change the capacity of delivery and all of that.

Speaker A

So there's a lot of planning to do.

Speaker A

We're going to add those sheets down below for you to go and use them yourself.

Speaker A

But there's something that has been interesting to.

Speaker A

To look into.

Speaker A

Can you share a little bit about how we are focusing a little bit different in our delivery this year?

Speaker B

For me, it starts with our delivery.

Speaker A

Yeah.

Speaker B

For someone that is creating something that they've never created before, it might look a little bit different.

Speaker B

But for us, we realize that we want to help our clients way more.

Speaker A

Yeah.

Speaker B

And when I say way more, it's way more structured.

Speaker B

Help them more with the exact step by steps on how to behave and what to do when and how to execute all the different pieces that builds their businesses.

Speaker A

Yeah.

Speaker B

And that comes down to structure.

Speaker B

Some of it can be done with AI processing tools that are created and boosted by AI so that we as human beings doesn't need to do the heavy lifting.

Speaker A

Yeah.

Speaker B

But also having the right people in the right place, we want to make it easier for our clients to know what to do when we want to make sure to raise their confidence and help them to be able to first of all figure out proof of concept faster without us having to run between meetings.

Speaker B

For us it's about structure, system accountability and execution.

Speaker B

And that's what we are focusing on right now.

Speaker B

For us, it starts with delivery, especially for our business academy where we help established coaches make real money.

Speaker A

And that means that we are adding more structures to them because most people get stuck 20 to 30k month.

Speaker A

That is the first place where it's a kind of a big plateau to get to the next because you need to go out of just doing organic, you need to get out of just doing manual stuff.

Speaker A

So that's the first bigger step.

Speaker A

You need to start getting more lead gen.

Speaker A

So there's some different things that we want to take away the frictions by adding better structures for the clients to follow, adding more done for you and adding more AI, adding more systems to support.

Speaker A

I'm really excited for that because as you say, we want to always be able to handle more clients, but we want to do it without needing a huge team.

Speaker A

And because clients are not buying time.

Speaker A

When we speak about our top 1 percenters, these are people who are busy, they don't want to spend time.

Speaker A

So even though they have access to four meetings every week so they can get live coaching four times every week, that's a lot of action.

Speaker A

But no one has time to spend that.

Speaker A

It's just about I can do it.

Speaker A

So if I have a question today, I can just jump in and get help and get coaching.

Speaker A

But we don't want them to join us four times a week.

Speaker A

We want them to spend their time wisely, but we want them to get.

Speaker B

Access to the support, do the right thing and understand the rhythm of how do I opt in when I need to and how do I run my stuff.

Speaker B

Yeah, it's as efficient as it's possible.

Speaker A

So it's most important thing is that they have the very clear what's your next step?

Speaker A

So we are not having downtime, we're not wasting time.

Speaker A

What's your next step?

Speaker A

This is the structure, this is how we do it.

Speaker A

And without needing any extra time anywhere, what else is shifting for us to be able to go there?

Speaker A

I think a big part is the mindset.

Speaker A

What do we need to believe in order to grow to that place?

Speaker A

This is very personal.

Speaker A

I'm really curious, what's your next internal game or identity shift to get to the next phase in our business?

Speaker B

One of the things that has always been challenging for me is to not Give in to my need for variety and creating new things.

Speaker B

And what I can see throughout my entire career is that I've created complexity.

Speaker B

If I've been in one place long enough, I've been bored.

Speaker A

Yeah.

Speaker B

And because of boredom, I've created new things which is adding to the complexity of execution.

Speaker B

And I've said this in many episodes, but it's about cleaning out.

Speaker B

And right now it's about simplicity and keeping to that simplicity.

Speaker B

And my game is to make sure that I get my need for variety.

Speaker B

I get that satisfied somewhere else.

Speaker A

Yeah.

Speaker B

Not because.

Speaker B

Not in my business and my job as an owner.

Speaker B

I'm not the CEO of the business.

Speaker B

I'm not the one running the business.

Speaker B

I am the creator.

Speaker B

This is how we said we would do it.

Speaker B

So I can be creative within this highway.

Speaker A

Yeah.

Speaker B

That's my job.

Speaker A

Yeah.

Speaker B

And to be able to see that and be able to do that and do that.

Speaker B

Well, for me it's a lot about giving away responsibility, focus on my own mental and physical health.

Speaker A

I had my a new mindset coach or mental coach to support me because I have seen that there's some blocks.

Speaker A

I've been noticing some different places that I really need to get rid of.

Speaker A

And this has been a problem I've had since the beginning.

Speaker A

Then it disappeared for a while.

Speaker A

Then it looked different, but it's still there somehow.

Speaker A

And that's the imposter.

Speaker A

I'm natural, very introvert.

Speaker A

I wouldn't be on social media if I did not have the business.

Speaker A

I don't have a need.

Speaker A

I think there's a lot of introverts that are doing really well.

Speaker A

But it's also this.

Speaker A

But I don't really want to be seen.

Speaker A

But what I do know is how important it is that we are being present with showing where we are being honest and sharing what is.

Speaker A

And I really want to inspire by example.

Speaker A

And I need to take away some of the blocks.

Speaker A

So one of the things I did is I hired my mental trainer to have me on the site to always see my blind spots and help me with those.

Speaker A

That's been an important thing.

Speaker A

I think what I really love about this year already is that we are more structured, more planned ahead than we've been for a long time.

Speaker A

Which means everything else becomes easier if you're working ahead so you're not falling behind.

Speaker A

And I love that emotion.

Speaker A

It makes it easier.

Speaker A

But if we also turning back to the business, I think the biggest differences that we're doing is since we simplifying a lot, which means that the process we're doing is that we're doing our long form content here.

Speaker A

We are going to add a little bit more long form content.

Speaker A

We're doing our short form content.

Speaker A

We are doing monthly events, workshops, monthly workshops.

Speaker A

We are doing monthly invites to some meetings for some special people.

Speaker A

That is the best fit for those meetings.

Speaker A

We have everything planned out but it's also very systematic what we do.

Speaker A

So there's a clear connection between what we deliver and our marketing.

Speaker A

So it's not a lot of extra things, it's a lot of reusable stuff.

Speaker A

Which means that it makes it very easy for us to put it into system that is just running all the time.

Speaker A

And when you work structured and systematized with your stuff it is easier to look at what can we automate?

Speaker A

Which means that we are currently working with automations in a lot of different areas right now.

Speaker A

That'll be done within the next month or two.

Speaker A

We need to invest time and energy right now to get the outcome later this year because once we build it it's like a one time but it takes a lot of effort right now.

Speaker A

But I'm really excited about how we going to implement more.

Speaker A

How we going to implement more automations.

Speaker B

And more structures to be closer to more people and be faster and be of bigger service faster.

Speaker A

Yeah.

Speaker B

And be of more help.

Speaker A

Yeah.

Speaker A

For anyone listening who has a big bold goal I would love you to write down comment below.

Speaker A

What's your big bold goal this year?

Speaker A

What's the revenue you're going to take yourself to declare it first and then make sure you reverse engineer the plan.

Speaker A

Take help of our planning sheets and our questions we have down below.

Speaker A

When you're building the business, there's one thing very important to remember.

Speaker A

Build a business that will give you the outcome you want as easily as possible.

Speaker A

Your business is not there to serve your ego.

Speaker A

So build a business that will be more lean.

Speaker A

Meaning not look into how can you be more present everywhere because you're going to burn out being there.

Speaker A

So look into how can your business be more lean?

Speaker A

How will the clients, how will the audience?

Speaker A

How would everyone take the right steps moving forward without you needing to be the one holding hands all of the time?

Speaker A

Because that is a recipe of burnout.

Speaker A

And then plan around identity.

Speaker A

Make sure you build a business that is following what you're good at.

Speaker A

If you are really good at doing events, run more events, build strategy around events.

Speaker A

If you really bad at events, but there's other ways that works better for you.

Speaker A

You probably want to build on that part.

Speaker A

Like you want to be more personal and you want to be more one on one when you're connected with people and that works better for you.

Speaker A

Then build another strategy that is a better supporting to what comes natural and what you're good at and that will give you impact in the business.

Speaker B

I love it.

Speaker B

And I would say that most importantly, check out our free resources for you.

Speaker B

Yeah.

Speaker B

In the links.

Speaker B

And if you've liked this episode, make sure you like and subscribe and we'll meet you next week again.