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Hello, ladies.

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Welcome to
the Hourly to

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Exit podcast.

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This is a replay of
a LinkedIn Live that

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I did last year.

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Lately, I've been
leaning into the

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hourly side of
the hourly to exit

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journey, whereas
this time last year,

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I was emphasizing
the exit side

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of the journey.

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So I wanted
to replay this

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because it.

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Addresses kind of
that early stage,

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when you are
trying to put the

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foundation in place
that you need to

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grow your business
from an unscalable,

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oftentimes hourly,
one-to-one model,

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to a scalable one,
to many model.

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So before you
invest your

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precious resources,
whether it be in.

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Coaches or legal
fees or other things

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to develop, a one to
many offer, whether

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that is products,
licensing programs,

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which, you know, I
love certifications

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or even something
as seemingly simple

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as a digital course.

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You need to be able
to answer three

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important questions
about the quality

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of the intellectual
property you

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want to use.

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One, do I own what
I think I own?

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Two, if I don't own
it, can I use it?

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Three.

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Am I doing
everything I need

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to do to protect
what I own?

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So today's episode
explores the

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second question,
whether or not you

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can use something
that you didn't

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personally create.

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So if there's
anything in your

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business that you
are using, Even if

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you're currently
using it with your

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one-on-one clients,
it is a separate

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question about
whether or not you

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have the right to
include it in your

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new scalable offers.

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So this is
what we'll talk

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about today.

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Listen and enjoy

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We're gonna be
talking about

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the sources of
intellectual

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property.

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As well as the uses
of intellectual

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property.

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And so this is
kind of a master

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kind of overview.

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We're gonna talk
about each of

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these elements and
basically we'll

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be talking about
whether or not your

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use is unrestricted
or if it is

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restricted now.

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Exactly how your
rights may be

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restricted, would
be dependent upon

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the documentation
and would be

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dependent upon the
circumstances, and

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therefore giving
you an opinion

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about whether or
not a particular

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use is restricted
would of course

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be legal advice.

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I don't give
legal advice over

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LinkedIn Live.

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I will be able
to give you some

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guidelines about
your circumstances

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for you to think
about whether or not

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you have restricted
or unrestricted

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use with respect
to any piece

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of intellectual
property.

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So let's first talk
about your sources

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of intellectual
property.

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So where does
the intellectual

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property that is
in your business

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flowing through
your business?

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Where does
it come from?

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So the sources.

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Of course it could
be your employees if

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you have employees.

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I'm talking about
your W2 employees,

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employees that
you are paying

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employment
taxes for.

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Then you have
your contractors.

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Those are people on
your team that are

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not your employees,
that you have

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engaged to create
deliverables, and

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then you get the
IP from other third

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parties as well.

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Your client can, of
course, be a source

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of intellectual
property.

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Oftentimes, our
clients will give

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us materials that
we are to use to

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provide services
we can get.

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Intellectual
property from a

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licenseor via a
license agreement.

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And then we can
get them from

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other sources as
well, which we

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will talk about.

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So how do we
use intellectual

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property?

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And I like to
put 'em in these

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five buckets.

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of course they can
all be broken down

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further, but the
main buckets would

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be tools, marketing,
client deliverables,

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products, and.

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Exit.

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and of course I'm
talking about the

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perspective of
the service-based

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business and when we
have a service-based

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business, we're are.

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Primarily talking
about copyrights.

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Yes, there's
going to be some

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trade secrets.

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Yes, there's
going to be some

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trademarks, but
for the purpose of

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this conversation,
we're talking

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about copyrights.

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So those things that
are in writing or

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created creatively
put intangible

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form, photos,
graphics, software,

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books, trainings,
things like that.

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So those are the
things that we're

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talking about during
this conversation.

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So your tools will
be the things that

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you use internally.

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These are the
things that you

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use in order to
provide services

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to your clients.

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So those might
be your standards

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and procedures.

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You may have a
database, you may

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have a resource
library frameworks.

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You probably
have some sort of

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productivity tools
or things like that.

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For marketing, those
are things that are

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public facing that
are not for sale.

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So website copy,
your lead magnet,

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your newsletter,
your social media

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posts, and you know
your speeches or

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your slideshow  for
presentations, you

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have your client
deliverables.

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So you'll notice
that client work

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is both a source
of IP and clients

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can also be a use
of intellectual

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property.

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So when we have our
deliverables, In

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the service-based
business, we

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are delivering
intellectual

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property to our
clients as well.

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And then products
would be those

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things that we
create for sale,

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like books,
trainings, licensing

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program, and then
an exit would be in

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the event that you
sell your business,

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can the intellectual
property go with it?

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So those are the
buckets of uses for

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our intellectual
property.

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So top level
answer regarding

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the unrestricted
use of ip.

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Do you own it?

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Do you own it
exclusively?

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And if you do,
then you have

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unrestricted use.

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It's.

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Really that simple.

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If you do not own
it exclusively,

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then you have
restrictions on

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how you can use it.

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So how do you get
exclusive ownership

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of intellectual
property?

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Default under
copyright laws

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is if the human
who created the

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intellectual
property, who

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who created the
the copyrighted

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Owns it.

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So if you created
it and it's

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original to you,
you own a hundred

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percent of it.

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If your W2 employees
created it, then

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as the employer
you own it, a

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hundred percent
is the owner.

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And then the third
is if there's

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something in
writing, signed

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in writing that.

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changes that
dynamic so that

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the creator is not
also the owner.

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So if you engage
a contractor and

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you have a written
services agreement

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with that contractor
that assigns the

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rights in that
copyrighted work

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to you, then you
are the owner.

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And so in those
circumstances,

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own it.

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You have
unrestricted

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use of it for
all those five

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buckets of uses,
unless you created

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those materials.

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As part of a service
for a client.

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So that's gonna be
addressed in the

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restricted use.

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but anything that is
created outside of

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a client engagement,
you own it in these

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circumstances,
and you have

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unrestricted
use of that ip.

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And then I'm gonna
go dig a little bit

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deeper regarding
the contractor,

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because that is
by agreement.

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So you need to have
the right words in

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your agreement to
make sure that you

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own the rights.

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So the important
magic words here.

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When you have a
contract, when you

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have a services
agreement, you

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are the client.

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In this instance,
your contractor is

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creating something
for you and you

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wanna own a hundred
percent of it.

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You wanna make sure
you have the magic

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words work for hire,
and so those are

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copyright terms, so
that it is as if you

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created it yourself.

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Very much like W2
employee, when they

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create something for
you, a contractor

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who does something
for you as work

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for hire, you're
also the owner.

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But because there's
some specific

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language regarding
work for hire,

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you also have just
this assignment

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of all rights just
in case it doesn't

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fall into the scope
of work for hire.

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Then you also get
an assignment of

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all rights as well.

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So that is to make
sure that you own

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everything from
a contractor.

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Now, if you have a
contractor who has

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some preexisting
material, so let's

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say for instance
you are a coach

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and you hire to
create your website.

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Who has like
a template for

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coach's websites
because it's magic.

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And so they take
their template and

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they layer on your
branding, your copy.

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So you own that,
but you don't own

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that template.

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And so your vendor,
your contractor,

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will carve out
the preexisting

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materials so you
won't own those.

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So those are things
that you won't own

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and that are subject
to a license.

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So that is the
bridge between,

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you have some that
is unrestricted

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and some that
is restricted.

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If there's any
preexisting

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materials that's
covered by your

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signed contract.

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So if you don't
own it, everything

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else, there are
restrictions

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attached to the
youth, and so the

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specifics of those
restrictions will

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depend on the.

269
00:09:12,574 --> 00:09:14,273
How you receive
them, you whether

270
00:09:14,273 --> 00:09:16,013
you receive them
via an agreement

271
00:09:16,013 --> 00:09:17,671
that has terms
in it, whether

272
00:09:17,671 --> 00:09:19,741
you receive them
without an agreement

273
00:09:19,741 --> 00:09:22,638
that has implied
terms and what

274
00:09:22,638 --> 00:09:24,018
those terms are.

275
00:09:24,168 --> 00:09:24,828
Exactly.

276
00:09:24,948 --> 00:09:26,568
So anything that
you don't own,

277
00:09:26,568 --> 00:09:27,738
there's going to
be restrictions.

278
00:09:27,768 --> 00:09:30,780
So if you've engaged
a contractor and

279
00:09:30,780 --> 00:09:32,942
there's no signed
agreement, who

280
00:09:33,092 --> 00:09:34,532
owns that material?

281
00:09:34,901 --> 00:09:36,821
The contractor,
because the default

282
00:09:36,821 --> 00:09:39,281
is that the human
who created it owns

283
00:09:39,281 --> 00:09:41,051
it, unless there's
something signed

284
00:09:41,194 --> 00:09:41,929
and in writing.

285
00:09:42,019 --> 00:09:44,201
And of course any
carve-outs even

286
00:09:44,201 --> 00:09:45,961
if you pay for
it, you tell them

287
00:09:45,961 --> 00:09:47,141
exactly what to do.

288
00:09:47,141 --> 00:09:47,981
If there's
not a signed

289
00:09:47,981 --> 00:09:50,700
agreement, then the
contractor owns it.

290
00:09:50,700 --> 00:09:52,120
And what you
have is you have

291
00:09:52,440 --> 00:09:55,427
a non-exclusive
license to use those

292
00:09:55,427 --> 00:09:57,666
deliverables for
the purpose that

293
00:09:57,696 --> 00:09:59,586
they're engaged
for, but they own

294
00:09:59,586 --> 00:10:00,276
the copyright.

295
00:10:00,636 --> 00:10:02,556
So your use is
restricted to.

296
00:10:02,838 --> 00:10:05,296
What you hired
them to deliver

297
00:10:05,296 --> 00:10:07,284
to you and for the
purpose that they

298
00:10:07,284 --> 00:10:08,184
were delivered.

299
00:10:08,383 --> 00:10:10,914
So for third party
materials, let's

300
00:10:10,914 --> 00:10:12,594
say it's client
work, and this

301
00:10:12,594 --> 00:10:13,824
is both incoming.

302
00:10:14,121 --> 00:10:16,149
The client has
materials that

303
00:10:16,149 --> 00:10:18,399
they've presented
to you to work with,

304
00:10:18,670 --> 00:10:21,399
so that's incoming
as well as outgoing.

305
00:10:21,404 --> 00:10:23,829
So you've now
created something

306
00:10:23,829 --> 00:10:25,539
for the client and
you've delivered

307
00:10:25,539 --> 00:10:26,409
it to the client.

308
00:10:26,767 --> 00:10:29,257
Let's go back
to this lovely

309
00:10:29,257 --> 00:10:32,577
language where
in this case, you

310
00:10:32,637 --> 00:10:35,127
are the contractor
and your client

311
00:10:35,187 --> 00:10:37,647
is the one who is
getting all of those

312
00:10:37,647 --> 00:10:40,110
rights in what you
created as a work

313
00:10:40,148 --> 00:10:40,788
made for hire.

314
00:10:41,533 --> 00:10:43,157
And to the extent
it's not a work made

315
00:10:43,157 --> 00:10:45,407
for hire, you are
assigning to your

316
00:10:45,407 --> 00:10:47,957
client all rights
in that deliverable.

317
00:10:48,251 --> 00:10:50,984
So here you're
on the other side

318
00:10:50,989 --> 00:10:53,824
of that language,
and so your client

319
00:10:53,884 --> 00:10:56,134
owns 100% of those
deliverables.

320
00:10:56,412 --> 00:10:58,204
And I think you
know that anyway,

321
00:10:58,204 --> 00:10:59,945
but that is the
language that

322
00:11:00,274 --> 00:11:01,324
solidifies that.

323
00:11:01,587 --> 00:11:03,004
And if for whatever
reasons you're

324
00:11:03,004 --> 00:11:05,404
doing work with
your clients without

325
00:11:05,464 --> 00:11:07,768
an agreement,
then you do own

326
00:11:07,773 --> 00:11:08,668
that material.

327
00:11:09,012 --> 00:11:10,032
Of course I don't
recommend that

328
00:11:10,032 --> 00:11:12,277
for either party's
comfort, but that

329
00:11:12,277 --> 00:11:13,447
is the default.

330
00:11:13,828 --> 00:11:16,628
And then for
licensed materials,

331
00:11:16,778 --> 00:11:19,192
so let's say you
went through a

332
00:11:19,192 --> 00:11:20,392
certification
program and as

333
00:11:20,397 --> 00:11:21,472
part of that
certification

334
00:11:21,477 --> 00:11:24,112
program, you have
a license to use

335
00:11:24,402 --> 00:11:25,752
the materials.

336
00:11:25,752 --> 00:11:27,012
Maybe there's a
framework that

337
00:11:27,012 --> 00:11:28,002
they let you use.

338
00:11:28,002 --> 00:11:29,112
Maybe there
are trading

339
00:11:29,112 --> 00:11:30,612
materials that
they let you use.

340
00:11:30,852 --> 00:11:32,452
Meaning there a
evaluation tool

341
00:11:32,452 --> 00:11:33,682
or an assessment
tool that they

342
00:11:33,682 --> 00:11:34,432
let you use.

343
00:11:34,702 --> 00:11:36,792
This part of the
license every

344
00:11:36,792 --> 00:11:39,432
license is going to
have terms in it.

345
00:11:39,432 --> 00:11:41,562
It will say like
for how long you

346
00:11:41,562 --> 00:11:43,092
can use it and.

347
00:11:43,330 --> 00:11:44,560
With whom you
can use it.

348
00:11:44,560 --> 00:11:47,143
Is it for internal
purposes only or can

349
00:11:47,143 --> 00:11:48,283
you sub license it?

350
00:11:48,283 --> 00:11:50,383
Can you allow third
parties to also

351
00:11:50,545 --> 00:11:52,748
access those same
tools and materials,

352
00:11:52,898 --> 00:11:54,878
or are there
restrictions around

353
00:11:54,938 --> 00:11:57,376
maybe even the
type of person that

354
00:11:57,376 --> 00:11:58,456
you can work with?

355
00:11:58,788 --> 00:12:00,984
And so you will
want to know, you

356
00:12:00,984 --> 00:12:02,154
understand what's
in your license,

357
00:12:02,765 --> 00:12:05,021
and you're going
to wanna make sure

358
00:12:05,166 --> 00:12:06,453
that the license.

359
00:12:06,623 --> 00:12:09,743
Covers the use that
you need it for.

360
00:12:10,022 --> 00:12:12,092
Sometimes the
license will be too

361
00:12:12,092 --> 00:12:13,412
narrow for your use.

362
00:12:13,605 --> 00:12:15,046
I have a client
who actually,

363
00:12:15,051 --> 00:12:17,705
they are licensing
information from

364
00:12:17,705 --> 00:12:19,772
a database and the
default license

365
00:12:20,212 --> 00:12:22,132
limits their
ability to use

366
00:12:22,132 --> 00:12:22,942
that database.

367
00:12:23,241 --> 00:12:25,295
Like you can't take
the information

368
00:12:25,295 --> 00:12:27,112
from their database
and combine it

369
00:12:27,112 --> 00:12:28,714
with your own
information, that's

370
00:12:28,714 --> 00:12:29,734
the default license.

371
00:12:29,991 --> 00:12:31,545
But my client
actually needs to

372
00:12:31,545 --> 00:12:32,925
be able to combine
it with their

373
00:12:32,925 --> 00:12:35,020
information cuz
it's more powerful.

374
00:12:35,020 --> 00:12:36,648
They can then,
perform whatever

375
00:12:36,648 --> 00:12:37,908
processing with
it in order to

376
00:12:37,908 --> 00:12:39,022
create insights.

377
00:12:39,673 --> 00:12:41,623
And so they needed
to go back and

378
00:12:41,623 --> 00:12:44,350
negotiate a broader
license to not

379
00:12:44,350 --> 00:12:46,120
only have access
to the data in the

380
00:12:46,120 --> 00:12:48,060
database, but to be
able to integrate

381
00:12:48,060 --> 00:12:50,700
that data with the
data in their own

382
00:12:50,700 --> 00:12:53,550
databases to get the
full value from it.

383
00:12:53,872 --> 00:12:55,607
Now, does that
transfer ownership

384
00:12:55,607 --> 00:12:57,277
of that data from
the licenseor

385
00:12:57,297 --> 00:12:59,325
to my client
who's a licensee?

386
00:12:59,325 --> 00:13:00,105
No, it does not.

387
00:13:00,397 --> 00:13:02,715
So the license
still governs

388
00:13:02,715 --> 00:13:03,852
what they can do.

389
00:13:04,047 --> 00:13:06,388
With the data even
permits them to

390
00:13:06,388 --> 00:13:08,210
combine it, but
at the end of that

391
00:13:08,210 --> 00:13:09,320
term, when they're
no longer paying

392
00:13:09,320 --> 00:13:11,360
for it, they have
to remove it from

393
00:13:11,360 --> 00:13:13,569
their database
and return it all

394
00:13:13,779 --> 00:13:14,769
to the licenseor.

395
00:13:15,075 --> 00:13:17,109
So you do wanna
make sure that,

396
00:13:17,114 --> 00:13:18,669
don't assume
that your license

397
00:13:18,669 --> 00:13:20,529
covers all the
uses that you need.

398
00:13:21,211 --> 00:13:23,038
where does
other come from?

399
00:13:23,038 --> 00:13:24,748
Probably one of the
major ones that's

400
00:13:24,808 --> 00:13:26,308
people don't really
think about is from

401
00:13:26,308 --> 00:13:27,358
our old employers.

402
00:13:27,706 --> 00:13:30,281
we leave
employment and we

403
00:13:30,286 --> 00:13:32,201
take some stuff
with us, right?

404
00:13:32,231 --> 00:13:34,151
That we use, that
we think aren't

405
00:13:34,156 --> 00:13:35,141
proprietary.

406
00:13:35,358 --> 00:13:36,588
but at the end of
the day, whether

407
00:13:36,588 --> 00:13:36,948
or not it's.

408
00:13:37,506 --> 00:13:40,373
A secret is not
determinative of

409
00:13:40,373 --> 00:13:41,543
whether or not
somebody owns it.

410
00:13:41,543 --> 00:13:43,313
Cuz most materials
that are covered

411
00:13:43,313 --> 00:13:44,933
by copyright are
not secret, right?

412
00:13:44,933 --> 00:13:45,953
Cuz they have to
be registered.

413
00:13:46,272 --> 00:13:48,332
Let's say they have
an employee manual.

414
00:13:49,062 --> 00:13:50,952
So we take that
with us and maybe

415
00:13:50,952 --> 00:13:52,902
we use that and
that's not ours.

416
00:13:52,902 --> 00:13:55,122
That is theirs, it's
not yours to use.

417
00:13:55,182 --> 00:13:56,485
Um, maybe there's
some templates

418
00:13:56,725 --> 00:13:58,438
like, you services
agreements people

419
00:13:58,568 --> 00:14:01,351
might take and
those are your

420
00:14:01,381 --> 00:14:02,401
former employers.

421
00:14:02,573 --> 00:14:03,113
Property.

422
00:14:03,796 --> 00:14:08,696
so when we don't
have a license, we

423
00:14:08,696 --> 00:14:11,636
are in danger of
infringing a third

424
00:14:11,636 --> 00:14:12,536
party's copyright.

425
00:14:12,918 --> 00:14:16,953
So that brings us
to our fair use.

426
00:14:17,583 --> 00:14:19,503
The only time
fair use comes up

427
00:14:19,593 --> 00:14:21,213
is when lawyers
are involved.

428
00:14:21,213 --> 00:14:23,231
So fair use is
not something you

429
00:14:23,231 --> 00:14:24,401
want to rely upon.

430
00:14:24,833 --> 00:14:27,101
Basically it means
you have used

431
00:14:27,311 --> 00:14:28,361
someone else's
intellectual

432
00:14:28,361 --> 00:14:30,161
property without
their permission.

433
00:14:30,451 --> 00:14:31,951
And they've come
to you and said,

434
00:14:31,951 --> 00:14:33,751
you're infringing
my copyright.

435
00:14:34,246 --> 00:14:37,445
And if you feel
like, no, I think

436
00:14:37,445 --> 00:14:39,125
I have the right
to use this without

437
00:14:39,125 --> 00:14:40,955
your permission
because it's fair

438
00:14:40,960 --> 00:14:42,936
use, that means
you're claiming

439
00:14:43,151 --> 00:14:44,471
that you're not
infringing their

440
00:14:44,476 --> 00:14:46,061
copyright because
of fair use.

441
00:14:46,203 --> 00:14:48,372
So that is not an in
affirmative, right?

442
00:14:48,377 --> 00:14:50,141
That you can
receive upfront.

443
00:14:50,291 --> 00:14:51,641
That's not a
safe harbor.

444
00:14:51,836 --> 00:14:54,645
It's something you
have to assert if

445
00:14:54,645 --> 00:14:56,698
somebody accuses
you of infringing

446
00:14:56,698 --> 00:14:57,358
their copyright.

447
00:14:57,748 --> 00:15:00,695
that is, our
overview, a high

448
00:15:00,695 --> 00:15:02,885
level overview of
how you can use

449
00:15:02,885 --> 00:15:03,725
an intellectual
property that

450
00:15:03,730 --> 00:15:05,945
flows through
your business.

451
00:15:06,213 --> 00:15:08,041
We talked about
the ways that

452
00:15:08,046 --> 00:15:08,791
it comes in.

453
00:15:08,851 --> 00:15:10,561
Unless you own it
a hundred percent,

454
00:15:10,681 --> 00:15:11,971
you're going to be
some restrictions.

455
00:15:12,001 --> 00:15:13,411
So you're going to
wanna understand

456
00:15:14,221 --> 00:15:14,571
the terms.

457
00:15:15,491 --> 00:15:18,191
Of any agreements
written or implied,

458
00:15:18,191 --> 00:15:19,541
you cause you
can have implied

459
00:15:19,541 --> 00:15:20,681
licenses as well.

460
00:15:20,831 --> 00:15:21,671
Maybe if you got
something from

461
00:15:21,671 --> 00:15:22,721
the internet,
we've talked about

462
00:15:22,721 --> 00:15:23,441
Creative Commons.

463
00:15:23,441 --> 00:15:25,328
Maybe it's Creative
Commons, maybe you

464
00:15:25,328 --> 00:15:26,888
have a handshake
deal and you have

465
00:15:26,948 --> 00:15:28,598
a non-exclusive
license.

466
00:15:28,735 --> 00:15:30,615
but you need to
understand the

467
00:15:30,615 --> 00:15:33,131
limits of your
uses, um, that you.

468
00:15:33,710 --> 00:15:36,050
Are not in danger
of infringing the

469
00:15:36,050 --> 00:15:37,010
owner's copyright.

470
00:15:37,160 --> 00:15:39,813
So can the services
agreement with

471
00:15:39,813 --> 00:15:41,403
a contractor
be by email?

472
00:15:41,763 --> 00:15:44,761
the answer to
that is, It can

473
00:15:44,761 --> 00:15:46,021
be by email.

474
00:15:46,111 --> 00:15:50,861
However, in order
for you to own the

475
00:15:50,861 --> 00:15:53,641
exclusive rights in
the deliverables,

476
00:15:53,701 --> 00:15:55,711
it has to be signed.

477
00:15:55,953 --> 00:15:58,505
So the transfer
of intellectual

478
00:15:58,505 --> 00:16:01,228
property rights is
one of those areas

479
00:16:01,228 --> 00:16:03,428
of law that you have
to have something.

480
00:16:03,948 --> 00:16:04,848
Signed.

481
00:16:05,245 --> 00:16:08,035
And so the transfer
of real property

482
00:16:08,035 --> 00:16:09,595
is another one
of those areas.

483
00:16:09,885 --> 00:16:12,225
if you do it
digitally by

484
00:16:12,225 --> 00:16:13,953
email, you it's
enforceable,

485
00:16:14,043 --> 00:16:16,183
so you can make
them deliver the

486
00:16:16,183 --> 00:16:18,683
deliverables to you,
and if they breach

487
00:16:18,683 --> 00:16:20,393
the agreement,
you can sue them,

488
00:16:20,696 --> 00:16:23,020
but you will not
get your exclusive

489
00:16:23,140 --> 00:16:24,870
copyright by email.

490
00:16:24,870 --> 00:16:26,010
You cannot get
that by email.

491
00:16:26,620 --> 00:16:30,435
Is it fair use if I
give credit to the

492
00:16:30,435 --> 00:16:31,785
original material?

493
00:16:32,128 --> 00:16:33,598
No, it is not.

494
00:16:33,598 --> 00:16:36,475
So the copyright
owner has the

495
00:16:36,475 --> 00:16:39,975
exclusive rights
to make copies,

496
00:16:40,705 --> 00:16:42,909
to distribute it,
to perform it,

497
00:16:43,238 --> 00:16:44,808
to display it,
whatever the nature

498
00:16:45,188 --> 00:16:46,478
of the material is.

499
00:16:46,806 --> 00:16:48,468
That is their
exclusive.

500
00:16:48,468 --> 00:16:49,068
Right.

501
00:16:49,483 --> 00:16:52,531
And giving credit
to them does not.

502
00:16:52,805 --> 00:16:53,830
Give them that
exclusive ride

503
00:16:53,830 --> 00:16:54,970
that takes away the
exclusive, right?

504
00:16:54,970 --> 00:16:56,530
So if you've
used the material

505
00:16:56,716 --> 00:16:58,786
without permission
regardless of

506
00:16:58,786 --> 00:17:02,386
credit, then you are
in breach of their

507
00:17:02,446 --> 00:17:04,336
copyrights, their
exclusive rights

508
00:17:04,336 --> 00:17:06,346
to what happens
with that material.

509
00:17:06,626 --> 00:17:08,536
Unless you can.

510
00:17:09,198 --> 00:17:12,565
Successfully
assert fair use.

511
00:17:12,893 --> 00:17:16,281
So if it is fair
use, I assume you

512
00:17:16,281 --> 00:17:19,011
would have given
credit, but that is

513
00:17:19,011 --> 00:17:20,331
not determinative.

514
00:17:20,421 --> 00:17:23,151
I am actually
writing a newsletter

515
00:17:23,481 --> 00:17:25,371
today as little
be on my website,

516
00:17:25,671 --> 00:17:29,001
a blog post about
fair use and what

517
00:17:29,001 --> 00:17:32,755
the circumstances
would be to assert

518
00:17:32,755 --> 00:17:35,841
and hopefully win
a fair use defense.

519
00:17:36,306 --> 00:17:38,646
Well, thank you
all so much for

520
00:17:38,676 --> 00:17:39,756
joining me today.

521
00:17:39,756 --> 00:17:41,436
If you have any
questions, you can

522
00:17:41,436 --> 00:17:43,536
always reach me
through LinkedIn

523
00:17:43,808 --> 00:17:46,666
and you can of
course access the

524
00:17:46,671 --> 00:17:50,693
free resources on
my podcast website,

525
00:17:50,693 --> 00:17:51,743
hourly to exit.com.

526
00:17:52,380 --> 00:17:54,810
Or through my
regular website,

527
00:17:54,810 --> 00:17:58,336
think beyond
ip.com, and I look

528
00:17:58,336 --> 00:17:58,936
forward to it.

529
00:17:59,146 --> 00:17:59,986
Talking to you
again soon.