Welcome to the six figure business mastery podcast, where every week
Speaker:Kirsten and Jeannie dive into the essential topics to fuel your business
Speaker:growth, from copywriting to course creation, mindset to video marketing.
Speaker:They've got you covered tune in for expert guest interviews on all things,
Speaker:marketing and business, and learn how to work on your business, not just in it.
Speaker:So get ready to unlock your business potential and take it to the next level.
Speaker:Welcome everyone to our newest episode.
Speaker:We're thrilled to have you here and we are thrilled to introduce our guests today.
Speaker:Welcome She is amazing.
Speaker:And I, we know that you're going to love her.
Speaker:She's full of tips.
Speaker:On how to look good on camera.
Speaker:So her name is Michelle Baus from Michelle Baus Beauty, and she has
Speaker:actually been a Hollywood beauty expert and now living in Southwest Florida.
Speaker:So welcome, Michelle.
Speaker:We can't wait to hear all of your tips today.
Speaker:Thank you so much for having me.
Speaker:I love sharing tips and talking beauty.
Speaker:So we're really excited about having you become our beauty girl and
Speaker:providing tips for us and for our audience on how to look good on camera.
Speaker:Because I know that every platform wants us to be on camera, even podcasts
Speaker:are going more and more to video.
Speaker:So we want to help people become confident on camera.
Speaker:And I know you have some great tips for that.
Speaker:So I'm excited to hear what you have to share with us today.
Speaker:Yes, I'm so excited to talk about this.
Speaker:This is something everywhere I go, people ask me when they hear I do
Speaker:makeup, they're like, I need some tips.
Speaker:What can you fix?
Speaker:And a lot of people are so uncomfortable nowadays getting on camera.
Speaker:So I tell them just do it.
Speaker:And then I can have a few tips of maybe what not to do and what would look great.
Speaker:And really, I love talking to anybody over 40.
Speaker:You have the TikTok videos.
Speaker:So that's a whole nother.
Speaker:Other podcasts for us to talk about.
Speaker:We don't really want to use those as our guide.
Speaker:So as we age, my philosophy is less is more.
Speaker:So you go on camera.
Speaker:When I worked in Hollywood, we started going into high def and high def shows
Speaker:a lot more than the old fashioned film.
Speaker:So now that we're on our iPhone cell phones, Androids,
Speaker:how good are those cameras?
Speaker:So I always tell everybody lighting.
Speaker:You guys know anybody over 40 bright light.
Speaker:Bright window is your friend and blending is really the key when you're
Speaker:especially, these are tips that I give people for in person if they're
Speaker:going to an event and on camera.
Speaker:So they work good for anybody that's, we'll say over 30.
Speaker:It's amazing what AI and.
Speaker:It was Photoshop when I first started doing makeup because everybody
Speaker:would go in and touch up the photos in Photoshop and now it's photos
Speaker:that are being touched up by AI.
Speaker:So I want to tell everybody a lot of the things that you're seeing,
Speaker:even in video and especially in photographs, are not necessarily what
Speaker:is real and what is actually coming from the camera on the photographer
Speaker:or the camera on the recorder.
Speaker:So how can we make ourselves look better?
Speaker:Look flawlessly natural and real, right?
Speaker:I think the reason why video connects with people is because of
Speaker:the fact that they get to know you.
Speaker:And so I think the one good thing about video is people do
Speaker:feel like they get to know you.
Speaker:They learn your mannerisms and how you talk.
Speaker:There's only so much you can do to look different on video.
Speaker:And so I think.
Speaker:That's what builds the know and trust is the fact that you're
Speaker:not airbrushed to perfection.
Speaker:I used to airbrush and the airbrush really just body makeup and light makeup.
Speaker:We can do a whole segment on how to do that for real life.
Speaker:I have some great pics, but it's not real.
Speaker:It's covered and it's not natural.
Speaker:We all have flaws and I always tell everybody that's what makes you
Speaker:beautiful because we're not all the same.
Speaker:Your flaws are what make you unique.
Speaker:I've done really well in social media.
Speaker:I started in social media before video was a thing and when I could get on
Speaker:camera and people would see my crazy.
Speaker:Curly hair, silly Jersey girl personality, really related to me.
Speaker:And it was all about like, no one trusts.
Speaker:Well, when I was in my thirties, nobody believed I could do skincare or makeup
Speaker:for anybody in their fifties or sixties.
Speaker:They didn't believe me, but a great example of really getting to
Speaker:know somebody and being authentic on camera is Jennifer Garner.
Speaker:She was one of my clients and everybody always asks me if you follow her
Speaker:on Instagram, if you follow her on Facebook, Her personality of what she
Speaker:does, the goofiness that she does.
Speaker:Sometimes she's with no makeup.
Speaker:She's never over made up, but that is her.
Speaker:She is exactly like that.
Speaker:She's the perfect example of transferring and, and just being true and authentic.
Speaker:And really, I think that is really beautiful.
Speaker:That's beauty.
Speaker:We all know beauty comes from within.
Speaker:So when I say shine and glitter, and we're talking about all these things that
Speaker:we don't want to shine and be greasy on camera, you want to shine and let your
Speaker:personality come through on camera.
Speaker:And that's really important.
Speaker:But there's a few beauty tips that I can give you to help too.
Speaker:So how do we avoid being shiny on camera?
Speaker:So first, I have three points.
Speaker:So the first one is let's talk real quick about my favorite friend, glitter.
Speaker:We all want to sparkle and shine, but how do both of you feel about glitter?
Speaker:Can you just give me like, when would you wear glitter?
Speaker:So glitter in the hair is fun and glitter on the face is a whole different thing.
Speaker:So I love the tinsel in the hair.
Speaker:That was a trend in LA a few years ago.
Speaker:But when you do glitter on the face, what it does is if you're going to a costume
Speaker:party, or if you have a game that you're going to something very novelty driven,
Speaker:an event in person, it can totally work.
Speaker:I do ballroom dancing.
Speaker:Glitter is great on stage.
Speaker:far away on a face, but when you're on camera, you're in a little
Speaker:box and it is very reflective.
Speaker:So specifically, we want to stay away from anything.
Speaker:If you look at a product and flicks of glitter in it, you don't want to use it.
Speaker:If you're going on camera, I tell a lot of brides want glitter when they get
Speaker:married and what happens, which is similar on camera, but you're not flicking.
Speaker:freezing the frame when you actually take a photo of yourself with
Speaker:glitter on, you get black dots because the reflection catches the
Speaker:light for that specific moment.
Speaker:So you get all this freckling and it just isn't flattering.
Speaker:So we want to keep the glitter for in person special events, but keep
Speaker:in mind if you're being photographed, you don't want to do that either.
Speaker:But on camera, we want to avoid sparkle and we don't want to use frosted.
Speaker:It's grandma's lipstick and the primer eyeshadows that when you put it on your
Speaker:hand, it looks pearl and then some.
Speaker:So if you actually, you can do a test to see if it is frosted.
Speaker:We want to stay away from that because the reflection is just too great and it makes
Speaker:you look glossy, like shiny, like greasy.
Speaker:But if you put it on the back of your hand and look at it, It emphasizes all
Speaker:of the lines and creases and wrinkles.
Speaker:And we don't want to emphasize that we want to diffuse away from that.
Speaker:So as we age, you do not want to use frosted.
Speaker:If your lips are very wrinkly, you don't want to use a frosted lipstick.
Speaker:If you're everybody wants to put frosted on their eyes and I tell them
Speaker:no frosted, anything anywhere near your eyes, cause it'll just bring
Speaker:out all the wrinkles and the creases.
Speaker:So we want to do.
Speaker:Is we want to use another product, which I absolutely love, which is an Illuminizer
Speaker:that will deflect and reflect the light.
Speaker:And it actually, it smooths and gives the illusion that
Speaker:all those wrinkles don't exist.
Speaker:So are they actually called Illuminizer if we went to purchase something?
Speaker:They actually are.
Speaker:They're called aluminizers now.
Speaker:For a few years, they've been doing some creams only
Speaker:because we're talking about it.
Speaker:I can't think of the name that they were using a few years ago.
Speaker:But aluminizers, when you look at them, again, no sparkle.
Speaker:It has a bit of a shimmer.
Speaker:I tell everybody, we used to talk about How do you know, you don't want
Speaker:to put eyeshadow on that's matte.
Speaker:You don't want to use frost.
Speaker:So what do you use?
Speaker:So I used to go with just Mac has a variety of shades and that was the makeup
Speaker:artist line that we used So I would say pick up a shadow and look at it Now I
Speaker:definitely recommend matte shadows for anybody over 30, but I like to mix a
Speaker:few different textures in with it so something that has a little bit of a
Speaker:shimmer not a gloss or a frost, a shimmer.
Speaker:So you look at it and it just twinkles a little bit.
Speaker:It doesn't have a pearl essence to it, but it twinkles.
Speaker:I always tell everybody I'm from New Jersey, like it looks like
Speaker:snow has just fallen, but it doesn't have any pieces of glitter.
Speaker:So you want something that has maybe just a teeny pop out from the mat.
Speaker:That's what an aluminizer looks like.
Speaker:And is it something you put under your makeup or is it something you put on top?
Speaker:Is it colored?
Speaker:I know nothing.
Speaker:So that is a great question.
Speaker:And the answer is yes to all of it.
Speaker:So in makeup, everything goes right.
Speaker:So it's making a cake.
Speaker:It's like painting on a canvas.
Speaker:There are no rules to makeup.
Speaker:I can tell you what I like best, but you can do anything.
Speaker:So a lot of the luminizers, so you have a few different products.
Speaker:And I want to talk about primers after we talk about the aluminizers
Speaker:too, but you have creams, you have liquids, and you have powders.
Speaker:Usually those are what they come in.
Speaker:So you have a stick that may come as a cream you would actually put.
Speaker:So when you're doing your makeup, I tell everybody you want to layer
Speaker:creams on top of creams and powder on top of powder and powder is
Speaker:the last thing to go on your face.
Speaker:Because if you try to put cream over powder, it's going to get all crumply.
Speaker:And remember my.
Speaker:Holy grail of makeup and especially makeup for video blend everything find
Speaker:products that have a lot of pigment You don't need a lot of product.
Speaker:You need good coverage and the right product and blend it blend every no
Speaker:lines anywhere Okay, so an illuminizer if you have bad eyesight Hi, over 50.
Speaker:My eyes now, I'm like, I need my glasses.
Speaker:I can't really see.
Speaker:How can I do my eyes with glasses?
Speaker:The Illuminizer, when it's put in the right place, it will
Speaker:actually blend everything for you.
Speaker:So, my answer to that is, if it's a liquid, it goes on first, but you're
Speaker:going to lose a little bit of the effect.
Speaker:I like the creams or the powders that you put on last.
Speaker:Because it is your final blend.
Speaker:But there are a lot of different types of Illuminizers and I tell everybody,
Speaker:remember it's going to add a little sheen.
Speaker:I don't know if you can see on my face, on my cheek area,
Speaker:I put Illuminizer right here.
Speaker:So it looks dewy, it doesn't look greasy, it doesn't look shiny,
Speaker:but it has some pigmentation.
Speaker:And I cover it, but then I put an Illuminizer on it and it diffuses it.
Speaker:So if you have any imperfections that you don't like, an illuminizer can
Speaker:work great, but you don't want to, if you put it all over your face, I
Speaker:don't know what it would look like.
Speaker:Not good.
Speaker:When you use a luminizer, you really want to target the areas that you
Speaker:want to diffuse and bring out.
Speaker:So I tell everybody, two fingers under your eye, right where your eyelashes are.
Speaker:You don't want to put anything under there.
Speaker:You've tried so hard to conceal and lighten and cover
Speaker:all that's under our eyes.
Speaker:We want to not put any additional product on there.
Speaker:But when you go to your cheekbone, if you smile, if you guys tap
Speaker:your cheekbone right now, you can feel where it sticks out.
Speaker:And if you smile, you have your apple and then you can feel it sticks
Speaker:out all the way to your ear, right?
Speaker:The top, the kind of middle of your ear, that's where you want to put your blush.
Speaker:And the luminizer just goes on the first quarter of that with a nice big brush.
Speaker:So it would be three fingers.
Speaker:Is where like the brush you want to use and that's where you're going
Speaker:to put it right in the front of like the apples to the middle of your eye.
Speaker:That's where I suggest putting a luminizer always and forever.
Speaker:And you can blend the top of your cheek over out to your ears.
Speaker:You can also, if you put it down your nose, you're going to get a lightning
Speaker:effect if you put it on your chin.
Speaker:It's also going to give a lightning effect, but you
Speaker:might look a little greasy.
Speaker:So I tell people, if you get shiny, don't put it on your nose.
Speaker:You can also put it on the middle of your forehead, but if you do tend to get oily,
Speaker:don't put it on your forehead or your chin because it will just emphasize once you
Speaker:start getting oily, it'll emphasize that.
Speaker:So I love using it on my decollete.
Speaker:Which is our chest area, our chest bones, or a, the collarbones.
Speaker:And I really love the last step in blending out my blush.
Speaker:Because a lot of people are afraid of blush, especially on camera.
Speaker:They're like, no, I'm red.
Speaker:I don't want to wear anything.
Speaker:It's going to be too red on camera.
Speaker:Put the blush on.
Speaker:I usually blend it with my fingers.
Speaker:And the last thing that I do is I take my illuminizer and
Speaker:I just lightly brush it over.
Speaker:I tap it off before I swipe it, brush it in the beginning and
Speaker:it blends all my cheekbone area.
Speaker:And then it gives you this beautiful dewy and alumina diffused look on your cheek.
Speaker:And I really believe that using an aluminizer the right
Speaker:way is so youthful looking.
Speaker:Earlier, you mentioned primer.
Speaker:Tell us about primer and who should use it and where we should use it.
Speaker:So primer is great for anyone over 30.
Speaker:There's a primer that I suggest for oily skin.
Speaker:It's more of a gel.
Speaker:Or a clear, thicker product.
Speaker:You want to put that on clean skin after your moisturizer, before
Speaker:you start your makeup, because it actually acts as a barrier and
Speaker:it holds the oil underneath it.
Speaker:It's great in warmer climates.
Speaker:And so anybody that's oily, I've had great results from that.
Speaker:And it goes on like butter.
Speaker:If you're dry, a primer that is more of a cream.
Speaker:Or a, I want to say like a, a silicone base.
Speaker:I know that it has a little bit of like butter feel to it, a cream or something
Speaker:that has a little bit of a, even a color goes and it fills in the lines.
Speaker:So it settles into the fine lines and wrinkles.
Speaker:So it can actually give you a flatter surface.
Speaker:Surface to put your makeup on, which is un.
Speaker:Then if anybody has discoloration, any product that has a little bit
Speaker:of a concealer or a color in it, I love using tinted moisturizers for
Speaker:this, that you can use it as a primer and it just takes away it, it holds
Speaker:the color that's under the skin.
Speaker:A lot of people have redness, a lot of people have darkness.
Speaker:A lot of us has pigmentation, the primers that have a little bit of
Speaker:a neutral undertone, or you can see that it's like camouflage.
Speaker:That works great in those areas.
Speaker:You can do spot treatment or all over the face.
Speaker:A lot of people using it, like using it on their eyelids to just get that.
Speaker:I always tell everybody you're going to be a canvas.
Speaker:So you want to start with no color.
Speaker:You want to get all of the lines and wrinkles of the canvas, nice and taut.
Speaker:Then you can do whatever you want on top of it.
Speaker:Perfect.
Speaker:And so we know we've got to use primer.
Speaker:Nothing glittery or shiny, but we do want to use an Illuminizer.
Speaker:So we want to have some reflective light and diffuse and blend everything.
Speaker:The Illuminizer is the secret sauce to when people say, why does
Speaker:your skin look so good, Michelle?
Speaker:It's because I have Illuminizer and I place it in the right spot.
Speaker:Another, I'm going to blow your mind now too.
Speaker:You can also do a primer that has an Illuminizer in it and that would go under.
Speaker:So that would be, it's usually a liquid and it has a little
Speaker:bit of an iridescence to it.
Speaker:So it just, it's a nice base.
Speaker:For your face to start your makeup with.
Speaker:And sometimes if you have a lighter base, you can see a little bit of
Speaker:the luminescence that comes through.
Speaker:If you put it on top, you can just put it in those areas and blend it out after.
Speaker:So if anybody has questions, they can always reach out to me.
Speaker:I just have so much information.
Speaker:Awesome.
Speaker:Michelle, speaking of that, how would you like people to reach out to you?
Speaker:What is your website address?
Speaker:So my website is my name, it's michellebaus.
Speaker:com and I'm everywhere on social media at the same.
Speaker:So I have two L's in my name and I'm at Michelle Baus everywhere on social media.
Speaker:I make it really easy to get in touch with me.
Speaker:A lot of people are like, but you worked in Hollywood and
Speaker:you worked on celebrities.
Speaker:I love talking to everybody, so please don't hesitate to reach out and ask
Speaker:me any questions about beauty, makeup, skincare, or just being happy in life.
Speaker:Because I met Michelle a few weeks ago and she was amazing and warm and
Speaker:friendly and just as you hear her here.
Speaker:Very happy.
Speaker:Yeah, we'll put your information in the contact in the show notes below
Speaker:and we're also going to have you back because I think there's so many
Speaker:awesome tips that you can give people to help them become more and more
Speaker:confident and comfortable on camera.
Speaker:I love answering questions.
Speaker:So if anybody has a specific question, they're struggling with
Speaker:something, please send it in.
Speaker:I'll answer questions.
Speaker:I love questions.
Speaker:And I would just love to say, remember.
Speaker:How you feel is what comes across on camera as well.
Speaker:So yes, this is makeup and this is great.
Speaker:And I can give you tips on that, but if you're having fun and you're
Speaker:being yourself and you're being true to who you are, people are
Speaker:going to love seeing you on camera.
Speaker:I love that.
Speaker:She also has something, a free resource it's called DIY beauty hacks.
Speaker:And we are going to put a link to that in the show notes.
Speaker:So Michelle, it is always a pleasure to see you and thank you so much for chatting
Speaker:with us today and for enlightening our listeners and our viewers on makeup tips.
Speaker:I know I've learned a ton.
Speaker:Anytime.
Speaker:I'm a wealth of information and I love to share.
Speaker:Thank you both so much for having me on.
Speaker:Thanks for listening to the six figure business mastery podcast.
Speaker:If you enjoyed listening to this episode and you are ready to leverage video
Speaker:marketing on all online platforms, or maybe even start your own video
Speaker:podcast, then you need to check out the done for you and done with you
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