Hello, hello, I have another very fun video for y'all. I know everyone's been waiting I'm sure But so what I thought I would cover today is as a client manager how I check the google ads dashboard So this is just checking overall progress and make sure that things are progressing Smoothly for your accounts. Ideally, when you're working with accounts, it's ideal. Once again, I say that to emphasize it that they might have a third party attribution platform that you can also utilize. So North beam, for example, triple whale. just because it allows you to get an even more thorough glimpse of overall just performance and things of that nature. It's just really helpful, especially for e commerce accounts. if a lot of times people won't have that though, because it is an extra expense, but then it's also great if they have a CRM that you can also check in on with things, especially just when it's like a lead gen account, it's really good to have a CRM in place because then that can help you funnel those, leads in, and then they'll mark them as which ones worked out, which ones didn't. So then that helps you optimize Google ads further. I just went into a whole different spiel there, but for the sake of this video, we're saying that, okay, this account only has Google ads. That's the only thing that they have, the dashboard. So that's what we're going to look at. Okay. So Monday morning, we're logging on. It's gonna be a great week. We're gonna check all of our accounts, just make sure that nothing crazy happened over the weekend and just that things are on track for, this month so far or, the last seven days, things like that, whatever, however you prefer to go about it. So first I'll check overall metrics just and KPIs So what I like to do is I know what my clients tend to look at What are those important because we've had that conversation of hey, how are you judging performance? what are your goals? But then you also just know in general once you start to meet with them consistently, you know what they look at You know what kind of sticks out to them if something doesn't look too good that what they'll notice things like that put yourself in their headspace and look at it, the account that way. So I've set my date range for the last seven days, compare it previously, cause I like to see that comparison, but that's just preference. And I know that this is a lead gen account. So what's going to be important for lead generation is overall conversion numbers. So I want to check on that. So last seven days, I see that we're across up across the account. That's good. And then I'll take a look at individual things. Just make sure that nothing alarming has happened. So I see both of these campaigns are up. And then these two, nothing's changed. So I'm good. I'm not worried about it. And then I also know this client really looks at impressions. That's really important to them. so I'll just make sure everything aligns. Their clicks is important. Average CPC. And because I know the client, I'll see that overall CPC increased an account wide about by 8%. So that's nothing too major, but I just make a mental note that it's likely that then when I have my call, when I touch base about performance, that is something that they might ask about because I know them and I've been working with them. So it's just things like that. It's really helpful just to take a look at stuff. So you prepare yourself for what might possibly pop up when you have a call with them or if you email updates to them, things like that. So just do an overall check. Make sure that nothing took a severe. Plummet. obviously there's going to be, highs and lows. That's just the nature of Google ads and just overall performance. But if something takes like a major dip, then you'll know, maybe I should look into that and make sure that there's nothing wrong. And it just happens to be like a weird lull type thing rather than, Oh shoot, this is broken. You know what I mean? So that's why another reason I like to check stuff. So that's what I do. Then my next step is Check the budget pacing you have your daily budgets Assigned to each of the campaigns But what i'm checking the pacing i'm making sure that from the monthly Ad spend that you have approved or your monthly budget that's approved by the client You just want to you know Ideally what you should be at the end of every week because you would map that out beforehand So you just want to check And you want to see how much has been spent overall? So I see here that we spent a little under 2500 And I know that's in a good place with the overall budget that we have for that account But there's just something good to check because if you're over pacing in the beginning of the month And you definitely want to pull things back maybe lower the budgets a little bit And then if you're underpacing, you might have some flexibility later towards the end to increase a bit extra, or you might prepare yourself that is a possibility. in my opinion, I find it's better to be underpacing rather than overpacing. Because if you're at, the last week of the month, and on average you tend to spend, for example, 500 in a week, and you have, Only like a hundred dollars left to spend and obviously okay then the client might be cool with spending extra 400 bucks But ideally you just don't want to have to ask the client for more money because they would not appreciate that So I find that it's way better to if any situation be under pacing than over pacing, It's even best pacing perfectly. So just something to check in, do that beginning of the week. And I also like to do that around the end of the week as well, And then last is search term relevance. So I'm not going to show the search terms for this specific account because it wouldn't keep things very private for them. And I want to do that for the sake of this video, but you'll just navigate to your insights tab on the left hand side of the Google ads. dashboard. And then you click the little arrow, brings it down. You'll see a search terms tab open up underneath that. And that's what I just like to do is when I'm checking that, make sure that the search terms are, as I said, relevant. for example, a clothing brand and they specialize in women's skirts. And then you see a search term pop up that Google, paid to have that click, And it's something super relevant, like Men's trousers. So then you say, that's not relevant. We don't want to be spending money on that moving forward. So then you would negate that and add that to your negative, keyword list. It's really good just to realign things at the beginning of the week. And also it just familiarizes yourself with the account a bit more, which is always ideal. And that is my little short checklist of things. I'll check on the Google ads dashboard just to make sure that We're in a decent spot. that's everything. Bye