Seek, go create the leadership journey, inspiring Christian entrepreneurs and
Speaker:leaders to integrate faith and business.
Speaker:Join me, Tim Winders, for conversations that will transform
Speaker:your life and your work.
Speaker:What does it truly mean to lead a life and business that earns the words?
Speaker:Well done.
Speaker:Join us as we welcome Ken Gosnell, author and founder of CEO Experience whose life
Speaker:mission is to guide faith-driven CEOs toward achieving both kingdom impact
Speaker:and business success.
Speaker:Ken, drawing on timeless biblical principles and his own father's
Speaker:legacy of hard work and integrity
Speaker:helps leaders create a meaningful legacy.
Speaker:We'll discuss how you can align your professional achievements
Speaker:with your spiritual calling
Speaker:for an eternally rewarding
Speaker:journey.
Speaker:Ken, welcome to Seat.
Speaker:Go create.
Speaker:Go Create.
Speaker:Hey, thank you Tim.
Speaker:I'm glad to be here.
Speaker:I am glad you're here too, man.
Speaker:We are fighting through some good technical issues, but us
Speaker:two bright and mature smart guys.
Speaker:We can figure it out, I'm sure.
Speaker:So,
Speaker:hey Ken, let's jump in here.
Speaker:We're gonna have a great conversation.
Speaker:We've got a lot of good things to discuss, but I wanna start off, wanna
Speaker:give you a choice between two questions, answering the questions, what do you do
Speaker:or who are you?
Speaker:Pick the question and go ahead and start answering.
Speaker:I believe who is always bigger than what And, so, who I am is a strong,
Speaker:faith driven entrepreneur and CEO that has been called to work with Christian
Speaker:leaders to help them grow their business.
Speaker:but to do so, to hear the words well done by having kingdom impact.
Speaker:I believe in Ephesians two 10 that says we're God's workmanship and that
Speaker:we've been created to do good works that God has prepared in advance.
Speaker:many years ago I was working with the non-Christian businesses and
Speaker:helping them grow their business One day God kind of convicted me to say,
Speaker:what am I doing for his kingdom?
Speaker:And I thought, after a period of time, that'd be nice to work with
Speaker:Christian businesses and help them to grow their business, but also to have
Speaker:a longer term impact, for eternity.
Speaker:And so that's where CEO experience was birthed.
Speaker:And now we've been doing it for almost 20 years.
Speaker:so you worked with what we'll call heathens, I guess, is that
Speaker:what, can we use that term?
Speaker:I prefer that they weren't c they were, not Christian yet.
Speaker:yet
Speaker:phrasing.
Speaker:But yes.
Speaker:They, you
Speaker:the Gentiles of the world, you went out to the bars and all that?
Speaker:No, no.
Speaker:I'm,
Speaker:no.
Speaker:and I think though.
Speaker:Ken isn't, isn't that the journey that a lot of people go on?
Speaker:You know, you probably had a faith, I'm guessing it sounds like you
Speaker:grew up with that and have had that.
Speaker:You went out, you were
Speaker:were.
Speaker:pursuing your riches.
Speaker:That sounds bad, but you know what I mean.
Speaker:And then, and then over time that journey transformed.
Speaker:Tell me a little bit about what it was like when you were out
Speaker:in the, the non-Christian space.
Speaker:'cause I'm gonna, I'm gonna dig into the things you have done within
Speaker:the space you're in now, but I'd like to get a, before GI gimme
Speaker:a glimpse of what that was like.
Speaker:Absolutely.
Speaker:You know, I was trained to work hard.
Speaker:You mentioned my father.
Speaker:My father taught us the importance of discipline and hard work and.
Speaker:And, so I was raised to work in many ways and believed that work was one of the
Speaker:most valuable things that we could do.
Speaker:I also had a faith and my faith journey, you know, had its own different stops
Speaker:or, or ups and downs along the way.
Speaker:So I'm not, claiming that I was a great Christian all the time, 'cause
Speaker:I made my share of mistakes as well.
Speaker:But I knew that I was, really created for business and I wanted to grow businesses.
Speaker:I wanted to grow my own business.
Speaker:And so, my desire and drive was to help businesses to succeed.
Speaker:but through that process I also believed in wisdom and understanding.
Speaker:I read a lot of great business books, had a lot of great experiences,
Speaker:myself, all those types of things.
Speaker:But the best wisdom that I had found was really found in the Bible.
Speaker:And so what I found myself doing was teaching a lot of these secular business.
Speaker:Individuals business principles that were good.
Speaker:They made a lot of business sense, but they were also
Speaker:really founded in scripture.
Speaker:I just didn't tell them that, if that makes sense.
Speaker:You know, so like the idea of always taking the second step, going a little
Speaker:bit further than what's expected or anticipated, every business will agree
Speaker:that that's a good concept or a good idea, and to really try to practice
Speaker:that not only in their customer experience, but maybe in how you treat
Speaker:employees or how you treat vendors or a variety of different topics.
Speaker:But what I found is that all of a sudden God kind of challenged me
Speaker:to say, Hey, why don't you tell people where this wisdom comes from?
Speaker:And what I found in my own personal journey is I could go a day or a
Speaker:week, or maybe even a month, and I was thinking about business and everything
Speaker:business, and I was thinking about the businesses that we were working in but
Speaker:I wasn't necessarily thinking about God.
Speaker:Or what God was asking me to do with that particular business owner.
Speaker:And I'll never forget, I was working with a business owner and he was out in Ohio
Speaker:and, he was building his business and growing it and dynamically growing it.
Speaker:I worked for him for a few years and, I noticed that there was some cracks
Speaker:and not in the business, but in him personally and in his relationship with
Speaker:his spouse and all these kinds of things.
Speaker:And you know, I mentioned it to him and I said, Hey, you
Speaker:might want to shore that up.
Speaker:It looks like there's some, there's some, you know, 'cause we had
Speaker:developed a friendship or relationship.
Speaker:I was a trusted advisor, if you will, to him.
Speaker:And he's like, no, Ken, I got it.
Speaker:It's all good.
Speaker:It's all good.
Speaker:You know, no worries.
Speaker:So anyway, we got the business up and it was really highly functioning.
Speaker:Finished my contractual relationship with him, and I remember about six
Speaker:months later, he called me in the middle of the night, and, which was a shock.
Speaker:I wasn't sure what was happening, but of course, he answered the phone
Speaker:when he get a call in the middle of the night and he, he started the
Speaker:message with, everything's gone.
Speaker:And I said, what, you know, what are you, what are you talking about?
Speaker:He said, I came home tonight and my wife and my three kids and
Speaker:everything in my house has been packed up and gone, and she's left.
Speaker:And the only note that she left me was, don't contact me, I'll contact you.
Speaker:It's over.
Speaker:And then he said something I'll never forget, which is pretty powerful.
Speaker:He said, I've done it all for nothing.
Speaker:Right?
Speaker:He had built this great business and there's a story in the Bible,
Speaker:by the way about that, right?
Speaker:There's a story about a guy that all of a sudden has this great surplus and he
Speaker:built these bigger barns and God says.
Speaker:You know, you fool, I'm gonna take your life from you tonight.
Speaker:And he says that that'll be the way you fool for everybody that
Speaker:builds great bars for themselves, but is not rich towards God.
Speaker:I was living life, I was enjoying it.
Speaker:It was good.
Speaker:I mean, I was having good success.
Speaker:I was, you know, traveling a lot, helping a lot of businesses that were growing.
Speaker:So it wasn't a terrible life.
Speaker:But when that challenge came and I had to discern was I really rich
Speaker:towards God and was I helping other guys not just get rich, but was I
Speaker:helping them to get rich towards God?
Speaker:That was a real defining moment for me.
Speaker:Hmm, that's, it is fascinating And
Speaker:unfortunately that's a story.
Speaker:story.
Speaker:it, it's a very specific story for you, but it's also a story that's
Speaker:not uncommon, and I know that you've probably heard it before.
Speaker:I'm curious, Ken, I don't know what age you were at or when that was
Speaker:in your life, but prior to that,
Speaker:would you say that your faith and your work life were sort of
Speaker:segmented or were you just a little
Speaker:silent about it?
Speaker:Did you keep it under a bushel?
Speaker:I mean, what,
Speaker:how would you describe how your faith was prior to that or how it sounds like
Speaker:you were living it, it's just you weren't
Speaker:you weren't
Speaker:sharing it as much.
Speaker:It was still segmented though, because, you know, it didn't
Speaker:really bleed over necessarily into my business life unless I saw.
Speaker:Lets it like a plank that hit me in the face, if that makes sense.
Speaker:Right.
Speaker:so something that was so easy to blend it over.
Speaker:And, so, you know, but I was kind of taught you go to work, to do your work.
Speaker:And even when I talked to my, a pastor at my church when I told him I wanted
Speaker:to start a business, I said, well, how do I do this according to God?
Speaker:And he said, well, you know, just go be successful and then
Speaker:you can give to the church.
Speaker:Right.
Speaker:And you know, so even in that philosophy, it's a little bit of separation.
Speaker:And I'm not downplaying that, that 'cause that's an important part to do.
Speaker:But I believe in integration.
Speaker:It doesn't have to be separate.
Speaker:And one of the things that I found and where God challenged me was, I'm better
Speaker:when it's not compartmentalized, when it is fully on display, when it's fully
Speaker:interacted with, when it's fully, I'm considering myself a steward of the
Speaker:business, not an owner of the business.
Speaker:And I'm really asking God, what does he want me to do with this business and
Speaker:what decision does he wanna make, even when it doesn't make sense to me or maybe
Speaker:to my team or the rest of the world.
Speaker:So, yeah, that's really good.
Speaker:You mentioned segmented and I recognized that I
Speaker:was that way also, and for me, it was
Speaker:the two by four to the head that got my attention.
Speaker:I mean, I would've said I was a man of faith and people
Speaker:might've known it had they been around me,
Speaker:but I probably kept some of it separate.
Speaker:And the problem is it allows you to justify things.
Speaker:I believe.
Speaker:I think you can compromise and justify and all.
Speaker:And there's another thing that came to mind.
Speaker:mind.
Speaker:I believe it's more stressful,
Speaker:It is.
Speaker:What are your thoughts?
Speaker:thoughts?
Speaker:Oh, absolutely.
Speaker:'cause you're living two or three lives, right?
Speaker:There was the business kin, then there was the spiritual kin, then there's
Speaker:the personal kin, then there's the, you know, friend, friendship kin.
Speaker:And you know, it's kind of hard to keep all those lives in order, right?
Speaker:Because you're, you're having to show up one way in the business and
Speaker:then you're having to show up one way at church and then you're showing
Speaker:up one way in your neighborhood.
Speaker:You're showing up these different ways, and that's not
Speaker:what God's calling us to do.
Speaker:He's saying, Hey, there's one you.
Speaker:Right.
Speaker:That's why I love that Ephesians two 10 passage, you're god's workmanship.
Speaker:So the spiritual can can be just as spiritual at work
Speaker:as he is at church, right?
Speaker:And the work can be just as good at church as he was in, in the work world,
Speaker:or with my friends and my neighbors.
Speaker:And when I don't have to compartmentalize any longer, when I don't have to try
Speaker:to figure out who I am, and I can just be the who that God's called me
Speaker:to be, man, then it's all of a sudden my energy gets elevated, my passions
Speaker:get ignited, my vision gets clearer.
Speaker:That was my story.
Speaker:What happened to me and what's what I've worked with business
Speaker:leaders for now the last 20 years.
Speaker:What's happened to them as well, right?
Speaker:All of a sudden, their confidence goes up, their vision gets better.
Speaker:Their, passions get stronger, their convictions get deeper, and
Speaker:it's just an amazing experience that begins to take place.
Speaker:Right.
Speaker:you bring up often that you learned lessons from your father
Speaker:and that he had a big impact.
Speaker:tell me more about that.
Speaker:Tell me more about some of the lessons you learned from the father, where'd you grow
Speaker:up, and just some things about, you know,
Speaker:Ken, the early years is the way I like to word
Speaker:So one of the things about who, so if you go on my LinkedIn page,
Speaker:I have a, instead of what I do, I have a little bit of who I am.
Speaker:And, I tell a story of when I was 10 years old, my father was an alcoholic
Speaker:and was the oldest of six children.
Speaker:And his father, my grandfather was killed when my dad was 15 years old.
Speaker:And so my dad quit school, high school back in the 1950s, went to
Speaker:work to provide for the family.
Speaker:And so he became a surrogate father for his brothers and sisters.
Speaker:So he had a pretty rough journey throughout his life.
Speaker:And in the middle of that journey, he came to know Jesus as his personal savior.
Speaker:And so the story I tell on, on, when I tell people about who I am is that
Speaker:when my dad, when I was 10 years old, I saw my dad take two things to work.
Speaker:He eventually went to work at a Christian company.
Speaker:after he got fired for his alcoholism, got started to have a transformational
Speaker:experience, and his sponsor actually worked for a Christian company and
Speaker:got my dad hired on the night shift, to go work at this clay refining
Speaker:factory outside of San Louis, Missouri.
Speaker:Christie Mineral, still a great company, great Christian company,
Speaker:and, but that they had every reason not to hire my dad, right?
Speaker:he brought nothing, didn't have a high school education.
Speaker:Here's an alcoholic, you know, all the, all these kinds of things.
Speaker:And yet they showed grace and gave a guy a second chance, and
Speaker:it changed his life forever.
Speaker:And it changed my life forever.
Speaker:But he'd always take two things to work every day.
Speaker:He'd take his hard hat and he would take his Bible.
Speaker:And so the hard hat I understood, it's like you're going to a rec
Speaker:factory, you know, it's dangerous.
Speaker:You gotta have your hard hat on.
Speaker:It's part of safety protocols and all those kinds of things.
Speaker:But I was like, you know, and we didn't grow up in church at the
Speaker:time, so I was like, dad, why are you taking your Bible to work?
Speaker:That didn't make any sense.
Speaker:And he said, son, I read it during my breaks because it makes me better.
Speaker:And I say, if you know that story, you know, the two things that
Speaker:really have evolved in my life.
Speaker:I believe in business.
Speaker:I believe in hard work.
Speaker:I believe in understanding how business works.
Speaker:And I also believe in the spiritual side that the Bible makes us better.
Speaker:And so, that's really about who I am.
Speaker:And that's one of the lessons that my, father, taught me.
Speaker:obviously I, he believed in self-improvement and continuing to
Speaker:improve himself, and he continued to do so all throughout his life.
Speaker:Eventually overcame alcoholism, became a leader in one of our churches.
Speaker:actually went on to preach some sermons and, and do some great
Speaker:work in that aspect as well.
Speaker:never had a drink again when he started at, Christie Minerals.
Speaker:So he spent the last 35 years of his life sober and, overcoming a difficulty
Speaker:or a demon that was hard to overcome.
Speaker:And, but yet that's self-improvement.
Speaker:So I was the first in my family to go to college, and then I went on
Speaker:and get a, went on to get my master's degrees and so on and so forth.
Speaker:So my father, I say, if I could become half the man that he was,
Speaker:then I, then I'm doing okay.
Speaker:And, that's really what I strive to be and who I strive to be a model after.
Speaker:You mentioned, I guess the addiction and things like that, but also there's a
Speaker:work ethic that people from, we call it a Midwest work ethic or something like that.
Speaker:So you probably had that You mentioned that business is your thing,
Speaker:but was there an entrepreneurial or business owner, or
Speaker:what was the seed that led you to eventually work with
Speaker:not just regular businesses, but CEOs of larger companies and all that?
Speaker:Did you see that early on in life, or did that develop later?
Speaker:Well, the entrepreneurial seed was early on, I believe, back to
Speaker:the Ephesians, two 10 workmanship.
Speaker:So there was an entrepreneurial seed that was planted in me.
Speaker:I, started my own businesses in high school, you know, in college and, had,
Speaker:you know, moderate success on those lines.
Speaker:thanks to my father though.
Speaker:And the idea of mentorship and personal development and leadership, I was also
Speaker:very much attracted to, men that had men and women that had businesses.
Speaker:And so I would often ask them about their business.
Speaker:And so from even, you know, an early age in teenage years, I got to know several
Speaker:business owners and business leaders and began to understand the value of business.
Speaker:And that really is where kind of that got started.
Speaker:So I didn't know that I was gonna work with, business owners and CEOs.
Speaker:my goal originally was just to build a good business and to,
Speaker:you know, get outta poverty and kind of, develop, decent living.
Speaker:And then God began to reveal to me that it's not just about you, right?
Speaker:It's sometimes it's about who you mentor, who you help.
Speaker:And there was a lot of great mentors that I had along the way.
Speaker:So God challenged me to take another step than to surround
Speaker:myself and to kind of work together.
Speaker:With groups of CEOs or business owners to help them to grow their business.
Speaker:So it's been a story along the way.
Speaker:And you know, that's, that's all back to that first principle that I talk about,
Speaker:just always taking the next step, right?
Speaker:So I took one step and God revealed another opportunity,
Speaker:and then I took another step and then revealed another one.
Speaker:and that led us to where we are today,
Speaker:That kind of fits in with our,
Speaker:part of our title, the Leadership Journey.
Speaker:That's just the journey that we're all on.
Speaker:Did I see somewhere that you did some work with Dale Carnegie and that?
Speaker:Tell me more about that.
Speaker:'cause that was a impactful book for me and probably
Speaker:probably
Speaker:a ton of people.
Speaker:And so what'd you do with them?
Speaker:Yeah, so my father had a couple books that he encouraged me to read
Speaker:because he had a hard time learning and growing and reading, but he
Speaker:had gotten hold of some books, that he thought was really important.
Speaker:one of those books was Dale Carnegie's, how to Win Friends.
Speaker:And influenced people.
Speaker:Dale Carnegie, many people don't know, was from Missouri and had a big vision
Speaker:and a dream to go be an actor in New York.
Speaker:So he left Missouri, went to New York, but his acting failed.
Speaker:But in that process, he learned self-improvement, self-help, and
Speaker:that's where the, how the Wind friends and influence people came to be.
Speaker:my dad encouraged me to read Booker t Washington's book called Up From
Speaker:Slavery, which is a tremendous book.
Speaker:And then PT Barnum's book that was actually written back in the 1870s called,
Speaker:40 Years of Struggles and Triumphs.
Speaker:And so those were three books that were on my dad's bookshelf that he encouraged me.
Speaker:So as I started to grow in my, education, I also wanted to
Speaker:grow in my skills and attitudes.
Speaker:And so I read the book How to Win Friends and Influence People, but
Speaker:I was able to make friends with, A business owner that owned one of
Speaker:the Dale Carnegie franchises, there.
Speaker:And so, that led to me going through the courses that Dale Carnegie had,
Speaker:and then eventually going to work for Dale Carnegie becoming a master
Speaker:trainer for them, so that I could train on all their courses as well.
Speaker:So that was a great experience because just those principles, are, and
Speaker:again, Dale Carnegie was a Christian.
Speaker:They were rooted and grounded in scripture, but they're common sense
Speaker:principles that everybody could, practice.
Speaker:So I still talk about the, Dale Carnegie principles.
Speaker:I'll tell you this real quick story.
Speaker:So when I went to work with Dale Carnegie, I was a big fan, But
Speaker:the first day that I was there, they handed us a 12 page script.
Speaker:they said, your first week on the job, your job is to memorize
Speaker:the script word for word.
Speaker:at the end of the week, you're gonna give a presentation and you're
Speaker:gonna say that script for memory.
Speaker:And if you don't, you won't be here the next week.
Speaker:that was their onboarding process, I thought, I can go memorize 12 pages.
Speaker:I've never memorized 12 pages before, but if that's what I've gotta do and I've
Speaker:got a week to do it, I'm gonna do it.
Speaker:You know?
Speaker:so anyway, we get up to the end to get to the end of that week.
Speaker:it's all about Dale Carnegie and his background.
Speaker:It's about the 30 human relations principles.
Speaker:It's about, what business owners needed to understand to grow
Speaker:their teams and grow themselves.
Speaker:And it's just a wonderful, script.
Speaker:I mean, they'd spent years working on it.
Speaker:Dale Carnegie, by the way, is the largest training organization in the world.
Speaker:It's been in existence almost a hundred years.
Speaker:Trains all around the world, so they know what they're doing, And, so we get to the
Speaker:end of the week and there's five of us.
Speaker:Well, only two of us went through the entire script.
Speaker:The other guys, they would mess up here or there.
Speaker:They just didn't memorize it.
Speaker:And they were polite about it, but they just said, thank you for attempting,
Speaker:and, we're not gonna be continuing on.
Speaker:So the two of us, they got done and they said, welcome to the Dale
Speaker:Carnegie team, and, here's your office and we're gonna get you trained
Speaker:on what's next, and go on to that.
Speaker:And then they said something really interesting, which
Speaker:I thought was very funny.
Speaker:They said, now we know that you spent an entire week memorizing that script,
Speaker:and we're proud of you for doing so.
Speaker:Now, here's the secret.
Speaker:You'll probably never say those 12 pages again.
Speaker:Direct word for word ever again, for as long as you work for
Speaker:the Dale Carnegie Organization.
Speaker:But for as long as you live, you'll remember parts of this script from now on.
Speaker:And they will help you wherever you go and whatever you do.
Speaker:And I could still quote you parts that script though, that was,
Speaker:almost 30 years ago, but I could almost quote you, word for word for
Speaker:some of the script that's there.
Speaker:I became a master trainer for Dale Carnegie could train on their
Speaker:leadership courses and sales courses and then, work to grow, companies
Speaker:using the Dale Carnegie program.
Speaker:I, I'm a firm believer that along the way we do things that we don't
Speaker:truly understand the impact they'll have till many years later.
Speaker:I just was thinking about that book,
Speaker:how to Win Friends and Influence People.
Speaker:We're gonna put a link down in the notes, because I believe there's
Speaker:possibly an entire generation that
Speaker:needs to grab that book and read it.
Speaker:I think it's still popular.
Speaker:I know it is.
Speaker:I still see it out there.
Speaker:However, I'm not sure it is to the level it needs to be.
Speaker:And to do agree, like you said earlier,
Speaker:there were Christian principles, biblical principles throughout, but
Speaker:I'm not sure that he called them that.
Speaker:not like you do in your book Well done.
Speaker:Where you basically, you will say that they're biblical principles, but
Speaker:Mm-hmm.
Speaker:What are you still using daily that you can trace back to
Speaker:that time with Dale Carnegie?
Speaker:Carnegie?
Speaker:Well, the principles, I think the principles are evergreen.
Speaker:They're everlasting.
Speaker:And that was actually one of the inspirations that I had
Speaker:when I went to write my book.
Speaker:'cause we talk about 12 principles.
Speaker:I didn't talk about 30 human relations principles, but the
Speaker:principles serve as arbiters.
Speaker:They serve as, compasses to help us to make our decisions.
Speaker:So like principle number one.
Speaker:Is never criticize, condemn, or complain.
Speaker:Right?
Speaker:And Dale Carne would say, never criticize, condemn, or complain.
Speaker:Any fool can criticize, condemn and complain.
Speaker:And most fools do.
Speaker:We would describe that, right?
Speaker:another principle is praise the slightest improvement if
Speaker:you want it repeated, right?
Speaker:So these principles that are profound, we know that they work.
Speaker:And they work in every generation.
Speaker:They worked a hundred years ago.
Speaker:They'll work today, they'll work a hundred years from now in business.
Speaker:That's what made, Dale Carnegie, how to Win Friends and Influence
Speaker:People book So Profound.
Speaker:I actually like his second book even better than that.
Speaker:It's How To Stop Worrying and Start Living, which is a profound book to, and
Speaker:he does talk a little bit more about his faith in that book because, the Bible
Speaker:talks about how to overcome anxiety and he references some of those things.
Speaker:But what Dale Carney that experience, what it did for me is it made me consider
Speaker:and think about the principles that should guide every decision that you're
Speaker:making in relation to somebody else.
Speaker:Right.
Speaker:should I consider, should I condemn them or should I praise them or,
Speaker:whatever the other principles might that might apply at that particular time.
Speaker:Right.
Speaker:And the question I had to really wrestle with for, almost, five or six years was
Speaker:what were the principles that should guide every Christian business person
Speaker:as they make decisions in their business
Speaker:In Dale Carnegie's case, it was, if you make decisions according
Speaker:to these principles, you're gonna have better relationships.
Speaker:So in my philosophy, it was what were those principles that
Speaker:if you made decisions by these principles, you would have more of
Speaker:a kingdom impact for your business.
Speaker:And that's where then I began, a search reading other, Christian
Speaker:CEOs, back into the 18 hundreds, but also, in the 19 hundreds as well.
Speaker:But any book that I could find that was written by a Christian CEO that talked
Speaker:about the principles that helped guide them, make decisions, and, guys like
Speaker:JC Penney, who started his store in 1902 out in Wyoming called the Golden
Speaker:Rule Store and became the largest department store in America, right?
Speaker:still in existence today, 120 some years later.
Speaker:Or true Kathy, who has built, Chick-fil-A and I could go on and on.
Speaker:There's, I reference over, 200 books in my book.
Speaker:Well done.
Speaker:And that's because I want to show that these principles
Speaker:worked, worked, in the past.
Speaker:They worked today.
Speaker:They'll work in the future, and they work in small businesses.
Speaker:They work in large businesses.
Speaker:they worked 200 years ago.
Speaker:They worked today.
Speaker:They'll work 200 years from now.
Speaker:It's principles that can guide your thinking as you try to
Speaker:build your business to honor God.
Speaker:Right.
Speaker:Yeah, they're
Speaker:definitely timeless.
Speaker:Principles
Speaker:and,
Speaker:I want to, we're going to,
Speaker:we're going to,
Speaker:we're gonna do a deep dive in just a few minutes on the term well done, because
Speaker:I think it's good to understand that.
Speaker:But there are a few terms that you use that I want us to define
Speaker:and talk about a little bit more,
Speaker:bit more,
Speaker:because I think sometimes in the business world, I remember funny, when I went
Speaker:first, went to work at Bell South,
Speaker:they had all these acronyms and terms, and they literally had it all in a book.
Speaker:And I said, it sounds like you're speaking a different language.
Speaker:And I think at times we can do that
Speaker:as Christians, as Christian business owners, et cetera.
Speaker:And I, I kinda like to pick apart some of these terms.
Speaker:So
Speaker:the first term that I wanna
Speaker:discuss is kingdom driven.
Speaker:And I think we used the term kingdom driven leader, kingdom driven, CEO.
Speaker:Tell me more about what that means to you and I, and we may go back and forth
Speaker:on this 'cause I love the word kingdom,
Speaker:but I'm concerned at times when we use it, people don't know exactly what that
Speaker:what that means.
Speaker:Absolutely.
Speaker:And actually in my book, I have a glossary of different terms because
Speaker:to your point, sometimes these terms can be, as I define them, or what I
Speaker:would challenge leaders to think about, because, you know, sometimes it can mean
Speaker:different things to different people.
Speaker:When I talk about a kingdom driven leader, what I'm talking about is somebody
Speaker:that really wants to make a difference for the kingdom of God, that they
Speaker:have it in their heart and their mind.
Speaker:That it's not just about.
Speaker:Themselves or their business, that they recognize that part of their
Speaker:success in life is partnering with God, welcoming God into the conversation
Speaker:of their life, and that they want to do something, that God would look at
Speaker:them and say, the words well done.
Speaker:I'm proud of what you've done.
Speaker:You've done something for my kingdom as much as you've done it for yourself.
Speaker:And so that's how I define Kingdom Driven leader.
Speaker:I love, there's a book that's popular right now in a lot of Christian service
Speaker:called Faith Driven Leader, and I had that word kingdom driven long before
Speaker:faith driven leader ever came out.
Speaker:But, I think there's a distinct difference.
Speaker:I don't call it this in the book 'cause Faith Driven was written after my book
Speaker:was released, but, faith-driven leader just basically means that, you want to
Speaker:incorporate your faith into your business.
Speaker:I think that's okay.
Speaker:And that's definitely a first step along the process, right?
Speaker:But a kingdom leader, kingdom driven leader says, yeah, I'm
Speaker:already taking that for granted.
Speaker:I'm a Christian, so my faith is really critical to who I am.
Speaker:And it's critical to the identity, but it's not good enough.
Speaker:And let me give you one example of this real quick 'cause I wanna illustrate this.
Speaker:So I went to talk with A-C-C-E-O years ago.
Speaker:He called me up and he said, Hey Ken, I'd love to talk to you.
Speaker:I understand you're working with Christian CEOs.
Speaker:I said, yes, I am.
Speaker:He said, I'd love to find out more.
Speaker:So I go in and talk to him.
Speaker:He tells me he's a third generation business owner.
Speaker:His grandfather had started the business, right?
Speaker:His father then read it.
Speaker:Then they had a president that became there.
Speaker:And then he ended up taking it a few years ago.
Speaker:in the DNA of that business.
Speaker:They had that faith was important to them.
Speaker:one of our core values is faith.
Speaker:Faith, family, you know, it's, it's really critical to who we are.
Speaker:And so they weren't shy about their faith necessarily.
Speaker:so they had moments where they shared their faith with it.
Speaker:he says to me in the meeting, we talk a little bit and he said, Hey, you know,
Speaker:our company's been in existence 80 years.
Speaker:We've been a good faith driven company.
Speaker:We've been, you know, we try to, you know, testify and we try to show
Speaker:people that, you know, our values and, and all these kinds of things.
Speaker:and so he asked me the question actually.
Speaker:He said, so why would I want to be a part of what you're doing?
Speaker:He said, aren't I doing enough?
Speaker:And I said to him, well, I'm proud of what you've done, and I'm proud
Speaker:of where your company has been.
Speaker:But let me ask you a question.
Speaker:I said, so you've been in the bus business 80 years?
Speaker:And he said, yeah.
Speaker:And I said, and you've had hundreds of thousands of employees throughout
Speaker:the 80 years of your existence.
Speaker:He said, yeah, we have absolutely.
Speaker:And I said, well, how many of those employees have ever come to know, have a
Speaker:personal relationship with Jesus Christ?
Speaker:And he said, what?
Speaker:And I said, well, if you've been in business 80 years and you've been
Speaker:talking about your faith and you've been doing all these great things
Speaker:for God's kingdom, then don't you think you should have some results?
Speaker:Like when you get to heaven, you know, God's not gonna say, oh, great job.
Speaker:You've been in business 80 years.
Speaker:But where's the results?
Speaker:Don't you think that in the parable of the talents, when the
Speaker:leader went away, he didn't just come back and say, oh, good job.
Speaker:you told everybody, you were a good servant.
Speaker:he said, how many talents did I give you?
Speaker:And how many talents did you deliver?
Speaker:And not that it's all results oriented.
Speaker:Sometimes it's about obedience.
Speaker:But what I suggest to business owners and business leaders is we
Speaker:ought to have something to show that we're impacting the kingdom of God.
Speaker:you care about if your bank account's impacted, you're
Speaker:looking at profitability, right?
Speaker:You're looking at products.
Speaker:You care if your products are being used.
Speaker:You care if there's results there.
Speaker:So why in the world have we bought off on this philosophy as Christian
Speaker:leaders and CEOs that we can just give lip service to God without
Speaker:any results and think it's okay?
Speaker:Well, needless to say he was convicted.
Speaker:He said, again, I'm all in.
Speaker:I'm ready to go.
Speaker:And so one of the things we did just to end that story, I said, well,
Speaker:let's talk about your first result.
Speaker:What do you want your first result to be?
Speaker:And he said, well, you challenged me to have somebody come to
Speaker:know Christ through our company.
Speaker:And so, you know, maybe my first step should be that I want one of my
Speaker:employees to come this year to ask me about my faith and so that I could
Speaker:lead them to a personal relationship.
Speaker:I said, well done.
Speaker:I said, what a goal, what a vision.
Speaker:Now I believe in supersizing goals.
Speaker:So I said, how about instead of one, we put three, right?
Speaker:Three of your employees in the first 12 months that you're here,
Speaker:let's strategically go after these results for God's kingdom.
Speaker:That's a kingdom driven company.
Speaker:That's a kingdom driven C. Well, let's end up happening.
Speaker:And sure enough, at the end of the first year, he kept
Speaker:calling me throughout the year.
Speaker:He is like, Ken, guess what?
Speaker:I said, what?
Speaker:He said, I just had a guy come in and ask me about my faith for the very first time.
Speaker:I said, well done.
Speaker:I said, that's fantastic.
Speaker:So we get to the end of the year.
Speaker:Sure enough, the third guy comes.
Speaker:He said he wants to, and this CEO was able to lead him on
Speaker:his part of a faith journey.
Speaker:Matter of fact, he started going to church with the CEO, right?
Speaker:The business owner, which was, was just profound.
Speaker:And so he calls me up and says, Ken, I get it.
Speaker:I did it.
Speaker:I got number three, I got number three.
Speaker:I said, fantastic.
Speaker:Great.
Speaker:Now we need to start thinking about next year.
Speaker:I said, you know, the only regret I have is instead of three, we should
Speaker:have said five, or we should've said 10.
Speaker:Right.
Speaker:Because we could have done so much more.
Speaker:Right.
Speaker:And, he laughed at that.
Speaker:And of course, we've been continuing to set up bigger goals
Speaker:and doing more and more things.
Speaker:And I could tell you stories, stories, if we had the time, today's, like we were
Speaker:talking about where I could tell you a story after story of somebody that was
Speaker:in business for 20 years or 30 years or 40 years, that they were faith driven.
Speaker:They, they gave lip service, but they weren't kingdom driven.
Speaker:They weren't results oriented to bring about the results that they needed for
Speaker:their company or for God's kingdom.
Speaker:So that's, a long story
Speaker:no, it's good.
Speaker:It's, it's good because it leads to the next thing I wanted to address,
Speaker:which is this issue of results, which to me, I think is related to impact.
Speaker:You used the word impact quite a, quite a bit.
Speaker:Interestingly enough, just last week,
Speaker:we had a.
Speaker:conversation with Justin Eklund who had written a book Brand for Impact.
Speaker:And it was a lot of the same topics we're talking about here, but
Speaker:specifically related to marketing and branding, which was really kind of cool.
Speaker:And how for-profit and non-profit businesses can create brand.
Speaker:And so if, if someone's listening in here, this is gonna be a great
Speaker:conversation to match up with that one.
Speaker:But
Speaker:let's talk about results and impact, because many people, I wouldn't say
Speaker:all, but most people I think that go into business, there are ways to measure
Speaker:measure
Speaker:results and then also that leads into impact.
Speaker:And we use words like growth and scale and how many employees do we have and
Speaker:what is our year over year growth and EBITDA and all these things that we use.
Speaker:How
Speaker:How
Speaker:should CEOs.
Speaker:That are kingdom driven, kingdom impacting CEOs, how should they be
Speaker:considering results and thinking about the numbers and KPIs and things like
Speaker:that?
Speaker:things like that?
Speaker:Mm-hmm.
Speaker:I say it's the same thing as everything else in business.
Speaker:So, here's one of the things that I think is unique about
Speaker:CEO experience and what we do.
Speaker:So when I went to business school, people that go through their MBA
Speaker:program are usually trained in six key areas of business, right?
Speaker:Strategy and vision, accounting and finance, sales and marketing, operational
Speaker:excellence, customer competitive advantage, and human resources.
Speaker:So your MBA programs are built on those six things.
Speaker:As you learn in school, or if you don't have your MBA program, any business
Speaker:owner will know that you can develop metrics, KPIs on all six of those things.
Speaker:So what is our strategic plan?
Speaker:Do we have it written?
Speaker:do we have it marked out?
Speaker:What's our top priorities that we're trying to accomplish?
Speaker:What's our accounting and finance metric?
Speaker:What's our ebitda?
Speaker:What's our, net gross margin?
Speaker:what's our profitability?
Speaker:what's our cost, to our products and service?
Speaker:You know, what's our, customer service?
Speaker:What's our NPR or net promoter score?
Speaker:how do our customers re relate us?
Speaker:How do we have referrals and so on and so forth.
Speaker:So there's numbers to each one of those key areas.
Speaker:Now, what I found is that that was still lacking, and for most businesses
Speaker:that I had experienced, or I had been myself, there's actually three more that
Speaker:I think aren't talked about in business schools or businesses that need to be.
Speaker:One is personal leadership, right?
Speaker:That goes back to Ephesians two 10, where we're at.
Speaker:God, a lot of times will grow a company by growing a leader.
Speaker:Enron was one of the greatest companies, you know, from a profitability
Speaker:standpoint, they weren't brought down because of their bad human resources.
Speaker:They weren't brought down because of a bad customer experience or bad operations.
Speaker:They were brought down because of lack of integrity of a couple key
Speaker:individuals in the organizations that didn't have personal responsibility
Speaker:or develop as a personal leader.
Speaker:I separate, human resources out from team culture and development.
Speaker:I noticed as Jesus started in the very first thing that he did when he.
Speaker:Started his ministry was, he called his disciples.
Speaker:So could you call that human resources?
Speaker:Yes.
Speaker:But really what he was doing was he's developing his team
Speaker:and he's building a culture.
Speaker:The great Peter Drucker said that, culture will eat strategy for lunch.
Speaker:So having the idea of culture and team culture and how do we develop our team
Speaker:and an organization, and even for small businesses, that team culture can bleed
Speaker:over into your, vendor relationships.
Speaker:It can blend over to subcontractors, all these types of things.
Speaker:But too few leaders really think about the cultures that
Speaker:they're really trying to build.
Speaker:And I think that we can have a kingdom culture now.
Speaker:I think kingdom principles and biblical business principles can,
Speaker:can be in every one of those aspects.
Speaker:So like principle number one, taking the second step, that's just
Speaker:not a customer service principle.
Speaker:That's an accounting principle.
Speaker:that's a strategy and vision principle.
Speaker:That's a sales and marketing principle.
Speaker:You know, that goes into every aspect of your business.
Speaker:But here's what I do.
Speaker:I elevate the ninth area, which I actually, it's number seven on my list.
Speaker:It's no number nine, but I'll say it's number nine today is
Speaker:what I call kingdom impact.
Speaker:So kingdom impact is just as important as accounting and finance.
Speaker:It's just as important as human resources.
Speaker:there's a Christian organization out there today that works with CEOs and
Speaker:business owners, and they have the mantra or the statement, no margin, no mission.
Speaker:So basically what they're communicating to Christian business owners is that if
Speaker:you're not successful in your business, that you can't have a kingdom impact.
Speaker:You've gotta have success as a business in order to do
Speaker:something for the kingdom of God.
Speaker:I think it's just the opposite.
Speaker:I think if you don't start out your business with kingdom impact.
Speaker:So, you know, the reality is most businesses aren't profitable in the first
Speaker:three years that they're in business.
Speaker:Right?
Speaker:We gotta get up, but you ought to be kingdom impacting on day one if I don't go
Speaker:out there and elevate my kingdom impact.
Speaker:And you know what?
Speaker:Sometimes God uses the best kingdom impact when I don't have much, right?
Speaker:And he shows us that in the Bible over and over again.
Speaker:Daniel had his greatest impact when he is in the lions den, not when
Speaker:he is sitting up in the palace.
Speaker:Noah's got his greatest impact when he is in the ark, or he is
Speaker:building the ark when he has nothing.
Speaker:You know, he has nothing left and nobody, but he's doing something for God, even
Speaker:when it doesn't seem to be necessarily profitable from the world's perspective.
Speaker:Moses, I mean, I could go leader after leader after leader on this.
Speaker:So what I would say is you need to have a metric, you need to have
Speaker:a performance result that you're driving for in your kingdom impact.
Speaker:I'll give you another example, right?
Speaker:So I had a business in Washington DC that, he came to me and he said, Hey Ken,
Speaker:I've been in this business for 30 years.
Speaker:I'm the only Christian in the business.
Speaker:I don't know anybody else, but I hear you work with Christian leaders
Speaker:and I wanna sell my business in a few years, and it's in a bad shape.
Speaker:I don't have a lot of money.
Speaker:I put everything in the past 30 years into the business, but you know, I
Speaker:wanna do it, I wanna finish well, and I wanna do it the way that God would
Speaker:have me to do it, whatever that means.
Speaker:And I said, okay, let's go on that journey together.
Speaker:And so, yes, we built, we begin to build his business, right?
Speaker:But I told him that just what I told you, I said, your kingdom
Speaker:impact needs to be important.
Speaker:I said, you've been in business for 30 years.
Speaker:What have you done for the kingdom of God?
Speaker:What results do you have?
Speaker:And he said, Ken, I haven't done anything for the kingdom of God.
Speaker:And I said, well, let's change that, right?
Speaker:whether you sell your business or not, that you know, that's important,
Speaker:don't get me wrong, but what God says to you eternity for eternity,
Speaker:that's gonna be more important than how much you sold your business for.
Speaker:And so I challenged him to pray about it and think about it.
Speaker:I said, let's develop a number and a result.
Speaker:And so a few days later, he calls me up and he says, Ken, I got it.
Speaker:I got it.
Speaker:And I said, what?
Speaker:And he said, here's what I wanna do.
Speaker:He said, I've got this beautiful showroom, Washington, dc it was
Speaker:a finishing type of a business.
Speaker:He said, I've got this beautiful showroom.
Speaker:He said, I think I oughta give Bibles away in my showroom.
Speaker:He said, there's a pop.
Speaker:There's a lot of people that come through my showroom, you
Speaker:know, all throughout the day.
Speaker:And so maybe I should put some Bibles out and I can track that.
Speaker:I can track how many Bibles that I gave away.
Speaker:I said, fantastic.
Speaker:I said, welcome to Kingdom Impact.
Speaker:You've created a number that you can track, that you can now, you
Speaker:know, tell people here's part of what you're doing for the kingdom.
Speaker:The kingdom of God, right?
Speaker:And so he finish that story.
Speaker:So he goes out, I said, when are you gonna go get the Bibles?
Speaker:'cause you know accountability's important right along on this journey.
Speaker:And he said, well, I'll go out during lunchtime.
Speaker:I said, where are you gonna get 'em from?
Speaker:He said, there's a Christian bookstore not too far down the street.
Speaker:So he goes down, he didn't tell me how many Bibles he's gonna give, but we
Speaker:didn't have that kind of a conversation.
Speaker:I probably should have gone deeper with him.
Speaker:But anyway, he goes down the street, picks up five Schofield
Speaker:study Bibles, these big gigantic.
Speaker:He goes into the Christian bookstore, he says, tell me the best Bible you have.
Speaker:They point him to this go field study Bible, nice leather, you know, the whole
Speaker:thing, like $75 a piece, whatever, right?
Speaker:He says, how many you have?
Speaker:They said five.
Speaker:He buys all five, right?
Speaker:Brings it back to his showroom, puts 'em down on the table, gets a piece
Speaker:of paper with permanent marker, writes on top of the permanent mark
Speaker:or free Bible, sticks it on top of the Bibles and walks back to his office.
Speaker:He calls me, he said, can I just did it?
Speaker:And I said, fantastic.
Speaker:And he said, it's okay.
Speaker:You know, and he's, he's, you know, he's being honest.
Speaker:He's like, Hey, you know, if I give away one Bible, that's more than I've
Speaker:done in 30 years of business, right?
Speaker:And that's okay.
Speaker:That's a number I can track, right?
Speaker:I said, just wait.
Speaker:I said, you'll never know what God's gonna do.
Speaker:Principle number seven, by the way, is believe in asking the impossible.
Speaker:Start believing that God can do something in your life that you don't believe
Speaker:that you can do on your own, and you'll welcome where God into your life, right?
Speaker:So anyway, he waits about 30 minutes, walks back out into the showroom,
Speaker:and all five Bibles are gone.
Speaker:But the piece of paper's still on the table, right?
Speaker:And he looks at his guy that's in the showroom.
Speaker:He said, Hey, where'd those bibles go?
Speaker:And the guy says, his name is Ju, he says, geo says, I don't, I don't know.
Speaker:I didn't take 'em.
Speaker:You know, he thought he was being accused of doing something.
Speaker:He said, man, I was working the showroom.
Speaker:I don't know where, I don't know where they went.
Speaker:I guess the customers took 'em, or the, you know, the employee
Speaker:took em or whatever it was.
Speaker:And, so he, anyway, he, he goes back into his office and he calls
Speaker:me, he says, Ken, guess what?
Speaker:I said, what?
Speaker:He said, all five Bibles are gone.
Speaker:I said, I said, congratulations, well done.
Speaker:I said, can you imagine?
Speaker:I said, you gave away five bibles in a matter of 30 minutes, and after 30 years
Speaker:you finally did something for the kid.
Speaker:Oh, that was an indictment.
Speaker:That was an encouragement.
Speaker:Right.
Speaker:That was, Hey, wow, you just, you just stepped into something
Speaker:different and now you can track it.
Speaker:Well, today he's given away over 3000 Bibles out of that showroom.
Speaker:And so he had regular Bible.
Speaker:Now, he didn't go get Schofield study Bibles, but you know, he had, he has
Speaker:a stack of Bibles in that showroom.
Speaker:And then he waited about a few months and he said, Hey, you know what, I've got
Speaker:some people that English isn't their first language in Washington DC so I probably
Speaker:need some Spanish Bibles in the showroom.
Speaker:And then he thought about it a few months later and he said, Hey, I
Speaker:need to have some kids' Bibles.
Speaker:'cause probably some of the people that come in, they have children and
Speaker:we can, and so he can track each one of those metrics now that he can see
Speaker:how many Bibles a year he's giving away, how many Bibles are impacting.
Speaker:And I could tell you story after story after that.
Speaker:And I tell him that's one of, and he would even tell me, he said, that's one of the
Speaker:most important numbers in my business now.
Speaker:It is not about the number of sales we have.
Speaker:It's not, I mean, those numbers are important too.
Speaker:Those are critical numbers.
Speaker:The bank wants to see those numbers, you know, those are critical.
Speaker:But I said, and he knows, he says, but God wants to see this number.
Speaker:And so we treat it equally.
Speaker:We treat it as the same as all these other areas of your business.
Speaker:that's phenomenal.
Speaker:And you know, the cool thing is, is that
Speaker:he probably had some of his employees that were picking up those Bibles, you
Speaker:know, that he had never had communications with, and so it opens up the door to
Speaker:have some of those communications.
Speaker:The reason I love what you're saying is it's.
Speaker:I believe he was probably having impact on the kingdom.
Speaker:There was just no measurement.
Speaker:he wasn't sure.
Speaker:He didn't know, and he questioned it.
Speaker:and I do think a lot of leaders in business have this thought
Speaker:that the pastor down at the local church, he's doing things, but
Speaker:I'm just out here doing business.
Speaker:And you mentioned it earlier, sometimes even the preachers will say,
Speaker:you go out and make money and just send us a check.
Speaker:I don't like that mindset, by the way.
Speaker:I, I think that the marketplace in many ways is a much more fruitful,
Speaker:fruitful area than some of our churches.
Speaker:I, I was saved in a business setting
Speaker:because my personality was probably that I was never gonna probably
Speaker:go into a church setting much.
Speaker:So
Speaker:we could go into that.
Speaker:You use the term
Speaker:well done often.
Speaker:And I've got your book right here.
Speaker:Well done.
Speaker:So before we go into the book and a few things here before we, finish up,
Speaker:tell me,
Speaker:tell me about the term well done.
Speaker:Well done.
Speaker:Yeah, so well done was the, you know, when I read that business parable
Speaker:about the, the leader that goes away and he leaves the servant and then
Speaker:he comes back and he says, well done, good and faithful servant, you know,
Speaker:enter into your master's happiness.
Speaker:Right?
Speaker:And, you know, the well done resonated deep within my spirit and was like,
Speaker:that's, that's what life is all about.
Speaker:That's really what I want to hear.
Speaker:I want people to tell me, Hey, that's a good product.
Speaker:You did a good job.
Speaker:That's a good company you've built, you know, it's built on integrity, all
Speaker:these different types of things, but I also want to hear it in eternity, right?
Speaker:And so when I began to really understand that, and then when I'd
Speaker:start talking to other business owners and I said, Hey, what are you really
Speaker:trying to accomplish in your world?
Speaker:And what do you, what's the most significant thing to you?
Speaker:And what I found was almost every single business owner that I
Speaker:talked to over a period, like I said, about five or six years.
Speaker:Every one of them said the exact same thing.
Speaker:They said, well done.
Speaker:I want to hear the words.
Speaker:Well done.
Speaker:And so, you know, that's really, I call it a well done mission.
Speaker:That what that means, those are the two words I said.
Speaker:Life is too short.
Speaker:Business is too hard, and eternity's too long not to hear the words well done all
Speaker:throughout this life and for all eternity.
Speaker:And so we're on a well done mission to build great businesses.
Speaker:We wanna do that.
Speaker:Build great products, build great services, build a great life, Have
Speaker:our children love us, have our families really appreciate us.
Speaker:Connect to that, but also have an impact on the kingdom of God.
Speaker:And well done to me signifies not just in one area, but all those
Speaker:critical areas being successful.
Speaker:And I think that's the well done mission.
Speaker:And so that's why I use those words and, and that's really
Speaker:what well done really means.
Speaker:We talk about these 12 biblical business principles, but
Speaker:they're life principles as well.
Speaker:They're spiritual principles as well.
Speaker:They'll help you make every decision from this point forward.
Speaker:If you read the book and you go through the, and I didn't create
Speaker:the principles, I've just kind of elevated them and highlighted them,
Speaker:and like you mentioned, I mentioned specifically where they come from.
Speaker:But they will change every single decision you'll make from this point
Speaker:forward because you'll do it in a way that you'll wanna have breakthroughs
Speaker:in your business and in your life.
Speaker:I love the term, and I recall years ago, man, this was in a house
Speaker:that we had probably 25 years ago.
Speaker:My wife and I had this plaque or a picture that we had made.
Speaker:that basically you walked through our front door and I don't even
Speaker:know what happened to this picture.
Speaker:We.
Speaker:I've been through a lot of stuff.
Speaker:I live in an RV now, so I don't have a lot of wall space,
Speaker:but you know, we had it, it was something to the effect of that verse.
Speaker:It was, you know, our family motto.
Speaker:Our family goal is to hear the words well done and good and faithful servant.
Speaker:You know, when we are finished with this life, when we move on to the next realm.
Speaker:I, one of the things that's cool to me,
Speaker:12 biblical principles for leaders to grow their business with kingdom impact
Speaker:is, you have pulled this from the book of Matthew.
Speaker:I'm reading in Matthew right now.
Speaker:I spend a lot of time in Matthew
Speaker:and often I will listen to the Sermon on the Mount
Speaker:as an audible.
Speaker:It's about 15 minutes.
Speaker:It's a great quiet meditation for those that want a good tip there.
Speaker:tip there.
Speaker:Why Matthew?
Speaker:Why?
Speaker:Why did you choose Matthew?
Speaker:I know why I would and I love it, but why?
Speaker:the book of Matthew?
Speaker:of Matthew.
Speaker:Yeah.
Speaker:So really I found the principles all throughout the Bible, but I found
Speaker:that Matthew did the best job of articulating these 12 principles.
Speaker:And when I thought about it and started really analyzing, that
Speaker:made sense because Matthew was really the business guy, right?
Speaker:He was the accountant, he was the tax collector.
Speaker:He was the one that was really officially running a business.
Speaker:And so that's really why we resonated with Matthew and the way that he
Speaker:articulates, the 12 principles as he outlines them in his book.
Speaker:You.
Speaker:You know what's interesting about that?
Speaker:I was study, I'm doing a deep study right now on the timeframe between
Speaker:80 30 and up into the first century, you know, 80, 70,
Speaker:and I was doing some study on Irans who was a disciple of Polycarp,
Speaker:which was a disciple of John,
Speaker:and I had never thought of this.
Speaker:They said one of the things that the early church had to consider.
Speaker:With four gospels floating around
Speaker:was that there's some people that only wanted one and there was a popular
Speaker:one, and that at the time, Matthew
Speaker:Matthew
Speaker:was the most popular.
Speaker:Now
Speaker:it's sort of my most popular too.
Speaker:I actually, I love Luke, I love the timing of Luke and things like that.
Speaker:And
Speaker:yeah, mark and John that they, you know, John is like a whole different thing.
Speaker:But
Speaker:anyway, it's awesome.
Speaker:There's one principle that I wanna discuss a little bit more before we finish up,
Speaker:and to me it's foundational.
Speaker:I don't know if it's foundational to other CEOs, and I think you had it as fifth,
Speaker:and it is make the move from owner to overseer.
Speaker:And I like to use the word steward
Speaker:right?
Speaker:for my business, for my business, when I've been successful for my
Speaker:business, when I believe I have failed,
Speaker:failed,
Speaker:when
Speaker:I
Speaker:act like an owner.
Speaker:Things start unraveling.
Speaker:unraveling.
Speaker:But when I remember that I am just a caretaker, things just seem to go well.
Speaker:That's for me.
Speaker:How foundational is the ownership versus overseer as you word it?
Speaker:Here
Speaker:I'm looking on page 80.
Speaker:You can see I've got it highlighted.
Speaker:highlighted it here.
Speaker:Um,
Speaker:Well
Speaker:how, how critical, how critical to being,
Speaker:to hearing the words well done, is it
Speaker:to not be an owner and to be an overseer.
Speaker:to be an overseer?
Speaker:Right.
Speaker:It's actually the first kind of, the first real critical principle.
Speaker:We outlined the book kind of in three buckets, right?
Speaker:So four principles tied to proclamations that Jesus made, or statements
Speaker:that he made, like go the second mile, the second set of four, talk
Speaker:about parables that Jesus told.
Speaker:And so that principle comes out of the parable of the talents, right?
Speaker:That they didn't own it.
Speaker:They were just stewards of what the owner had given to them.
Speaker:And then the last four principles really talk about practices of Jesus and the
Speaker:way that he, did his, did his ministry.
Speaker:But that move from that, I own it all.
Speaker:It's my business that I created it, I designed it, it's all mine versus it's
Speaker:all god's and God's asking me to be a steward of it, I think is really critical.
Speaker:And again, I think we've done some damage, quite honestly, because
Speaker:we talk a lot about, in Christian circles about servant leadership.
Speaker:And servant leadership's really critical.
Speaker:Obviously it comes from Jesus serving his disciples and serving others, and Robert
Speaker:Greenleaf wrote a book, great book, back in the 1970s about servant leadership.
Speaker:But I believe what Jesus calls us to and what Matthew
Speaker:illustrates is steward leadership.
Speaker:And if you do steward leadership, that'll include servant leadership
Speaker:because now you extra, you understand it's not all about you.
Speaker:You're not the boss, you're not the one that owns everything.
Speaker:You're a steward of what God has given to you.
Speaker:I'm actually getting ready to release this year, later this year, another book
Speaker:called The First CEO, and the first CEO is about seven choices that'll either
Speaker:break or break through your business.
Speaker:And I talk about Adam and Eve in the garden.
Speaker:As the first CEO.
Speaker:They were the first business owners.
Speaker:They had a little landscape business.
Speaker:they had a little petting zoo that they were in charge of, right?
Speaker:But what's interesting about that model that Jesus later illustrates
Speaker:that Matthew talks about is Adam and Eve never owned the garden.
Speaker:It was God's garden, right?
Speaker:God is the one that developed it.
Speaker:He's the one that designed it.
Speaker:And until we wrestle with that and relate it to our business,
Speaker:I don't own CEO experience.
Speaker:I steward CEO experience.
Speaker:God owns it.
Speaker:if I wanted to continue it, I better have it as a steward.
Speaker:Because Ken's not always gonna be around, right?
Speaker:Adam and Eve's not gonna be around.
Speaker:Even Jesus himself wasn't gonna be around.
Speaker:Jesus treated his ministry as a stewardship.
Speaker:He started it.
Speaker:He was the founder.
Speaker:He created it, but he was ready to hand it over so that it could
Speaker:flourish in the next generation.
Speaker:And I find that this is really critical.
Speaker:So we really start there with every single leader because every one of us,
Speaker:in some ways, we have a responsibility gene or an ownership gene, where we feel
Speaker:like as owners, if it's gonna get done, I gotta do it right, or I need to take
Speaker:charge of this, or I need to make this decision, or I'm responsible for this, or
Speaker:I'm responsible for that, eventually that ownership mentality will break us down
Speaker:because it is gonna change our philosophy.
Speaker:I mean, and I could tell you story after story in the Bible and story
Speaker:after story in real life, right?
Speaker:where when, when the leader moved to ownership, it changed their behavior.
Speaker:When they moved to stewardship, it changes their eternity.
Speaker:Right.
Speaker:And so that's, that's why I love that principle of making, I call it making
Speaker:the move from owner to overseer.
Speaker:Because you're really making the move from, I'm not the owner of
Speaker:this business any longer, God is to now I'm a steward of it.
Speaker:And I just use the word overseer as a, make it for, from a sentence,
Speaker:a re reminder of a principle.
Speaker:Hey, I need the, I'm, am I owning this or am I overseeing it?
Speaker:Am I stewarding it?
Speaker:And I better, I better think in stewardship terms,
Speaker:it's a fundamental principle.
Speaker:it, it is absolute.
Speaker:And the way I keep myself in check.
Speaker:is that a steward, overseer, caretaker, trustee, there's a lot
Speaker:of words we could put in there,
Speaker:has a responsibility as a caretaker to return something in
Speaker:a better condition than when they
Speaker:received it.
Speaker:and if you think in that way, there is more of an eternal
Speaker:versus an owner, you're really
Speaker:sucking everything out for your benefit.
Speaker:I'm right now working with a client that we're talking about an exit
Speaker:and we're talking about what to do to build towards
Speaker:how we structure things.
Speaker:And this is a principle that's so important.
Speaker:I also love Ken, I appreciate you bringing up
Speaker:the servant leadership because I have seen servant.
Speaker:Leadership abused more than I have seen it working out well,
Speaker:especially in church circles,
Speaker:but it spilled over into the business world too,
Speaker:in that it just, it basically has been abused and people says,
Speaker:well, hey, you're here to serve,
Speaker:do this, don't do that.
Speaker:Whatever.
Speaker:and so
Speaker:I believe that that's fairly unhealthy.
Speaker:Tell me about, there's so many things we could talk about.
Speaker:You and I could go for hours, but
Speaker:tell me about CEO experience and what that looks like and give some information
Speaker:Yeah, so when God called me to make that transition into the, you know,
Speaker:working with Christian CEOs and business owners, I went as God as the owner of it.
Speaker:I wanted to see what the framework should be and what I found in the marketplace
Speaker:at the time was there was a lot of one trick ponies or one product types
Speaker:of organizations that they said, Hey, we'll work with the Christian business
Speaker:owner, but you know, they have to do executive coaching or they have to do.
Speaker:Round tables or forums or whatever it is that they might, or prayer groups
Speaker:or whatever it is that they want.
Speaker:And what I found was that Jesus actually taught his disciples,
Speaker:in seven different ways.
Speaker:And so part of our philosophy is we wanna start with the CEO rather than
Speaker:start with our products and services.
Speaker:And so Philippians four, two four says, consider others be, have the
Speaker:same attitude of Christ Jesus to consider others more than yourself.
Speaker:So our philosophy is a little bit like David and Nathan, that Nathan was part of
Speaker:David's circle, all of David's kingdom.
Speaker:So he was there during David's high points.
Speaker:He was there during David's low points, and then obviously he was
Speaker:there during the critical moments when David needed him to speak.
Speaker:And he was able to talk to David in such a way.
Speaker:So as I noticed these seven kind of models that Jesus established, what it does is
Speaker:it allows CEOs and business owners to stay with us for a long period of time.
Speaker:Maybe in different products or services, if you will.
Speaker:So we have executive coaching.
Speaker:so our goal is to help CEOs hear the words well done through hosting retreats.
Speaker:We use the word retreat, and the retreat serves as seven different
Speaker:ways that we can have retreats.
Speaker:So we have private retreats, which is our executive coaching model.
Speaker:We have peer retreats where we bring CEOs together in groups of 15 for mastermind
Speaker:purposes and to have a day to hear God's voice and to challenge each other and for
Speaker:accountability We have personnel retreats where we go on side and work with their
Speaker:team just as Jesus would give with this team in the upper room, or have moments
Speaker:in the garden or have time where he was deep diving deep in his, with his teams.
Speaker:We have perspective retreats where we help their more strategic vision and
Speaker:their once a quarter where we work with, companies or the CEO to develop vision
Speaker:for themselves and For their company.
Speaker:We have prayer retreats where we get together for spiritual purposes.
Speaker:We have a prayer team that prays over the needs of others, and that's a free
Speaker:retreat that we offer at no charge.
Speaker:Obviously, these other retreats have different price points, but what we find
Speaker:is as business owners go through life, all of a sudden, instead of just going
Speaker:on one product, they can stay with us.
Speaker:And our goal, one of our goals, is to work with a CEO for a lifetime.
Speaker:And because we want to help them to hear the words well done.
Speaker:And so we don't sign, have anybody sign any long-term contracts,
Speaker:any of those kinds of things.
Speaker:But somebody might start in a peer retreat as an example, and then all of a sudden
Speaker:they might go through a business sale like you're talking about, and maybe they sell
Speaker:their business and so they don't have a business any longer, but they still want
Speaker:that private executive coaching piece or maybe they're in a startup phase,
Speaker:they wanna restart another business.
Speaker:And so they want that.
Speaker:And then all of a sudden they bring a team along and they want the team to understand
Speaker:some values and some principles.
Speaker:So we talk business, we can train.
Speaker:With the team, we still train back.
Speaker:Like in my old world where I can talk about a business foundation,
Speaker:you'll notice the 12 principles.
Speaker:They're all really written in business language.
Speaker:They're not necessarily written in spiritual language.
Speaker:But what I do in the book is I'm not afraid to share the foundation of
Speaker:where those principles come from.
Speaker:you can find out more about our, we usually talk about three retreats
Speaker:as a place for people to start.
Speaker:You can find that on our website@atceoexperience.com.
Speaker:If you're interested in our peer retreats, which a lot of
Speaker:people start with that as well.
Speaker:We have another site called CEO retreat day.com.
Speaker:CEO retreat day.com.
Speaker:But that's a lot about what we do at CEO experience.
Speaker:We have other coaches that are using our products and services
Speaker:as well all over the country.
Speaker:So we're not a big organization right now.
Speaker:We have about 10, chief experience officers that lead
Speaker:those different retreats.
Speaker:and it's not necessarily just related to states because it's really around,
Speaker:related to Where their influences are and where people call us to go to.
Speaker:So I just got, back from the West coast, not too long ago 'cause I
Speaker:was hosting a retreat out there.
Speaker:I was, talking to a CEO earlier this week about a retreat that
Speaker:we're gonna be hosting up in Canada.
Speaker:So, you know, we kind of go in different places based on what
Speaker:the CEO needs and what's in the best interest of their business.
Speaker:Thanks for sharing that and we'll make sure we include the links
Speaker:and also the links for the book.
Speaker:Well done.
Speaker:That, is excellent.
Speaker:I'm sure people can get that on Amazon and everywhere.
Speaker:I think when I found out we were talking, I
Speaker:had my assistant say, Hey, can you get me a copy of a handful
Speaker:of days before the session?
Speaker:And I was able to get a real copy of it.
Speaker:I didn't even read this one on my Kindle, so well done with the book, by the way.
Speaker:Let me just tell you that Ken.
Speaker:Hey, one thing I want you to do right before we finish up here,
Speaker:let's assume we've got some leaders, small business CEOs, maybe even
Speaker:ministry leaders can, and they just need a word of encouragement.
Speaker:Let's just say that they.
Speaker:they
Speaker:Have listened in, they've heard all these great things that you've had to say, but
Speaker:give a word of encouragement for leaders out there that are attempting to impact
Speaker:the kingdom with what they're doing.
Speaker:with what they're doing.
Speaker:Oh, absolutely.
Speaker:you know, I know it can be hard at times, but the encouragement that
Speaker:I have is that you're not alone.
Speaker:That God has a big vision for you.
Speaker:God has a big, ability to do great things in your life and in your business.
Speaker:And my encouragement is just to try to draw close to him, to listen to his voice,
Speaker:and he'll lead you to the next step.
Speaker:And that next step can be one of the most significant steps in your life.
Speaker:one of the principles is know your yeses and nos.
Speaker:And I noticed that Peter said yes.
Speaker:And I love that story in the Bible, right?
Speaker:Where he's out just on a regular day fishing, doing his job, and
Speaker:all of a sudden it tells us that day he didn't catch any fish.
Speaker:And so he is on the seashore washing out his nuts.
Speaker:Can you imagine how frustrating that is?
Speaker:Right?
Speaker:the entire night out fishing, throwing those nuts in and out, in and out, in
Speaker:and out, nothing, nothing, nothing.
Speaker:Right?
Speaker:I'm sure he was ready to give up and he definitely wanted to probably get
Speaker:home and have breakfast that morning.
Speaker:And all of a sudden this guy comes along the seashore and he says, Hey,
Speaker:can I borrow your boat for a minute?
Speaker:Peter had every reason to say no to that guy.
Speaker:He had every reason to say no.
Speaker:I'm done.
Speaker:I just washed out my nuts.
Speaker:My wife's waiting for me.
Speaker:Breakfast is ready.
Speaker:I'm tired, I'm sleepy.
Speaker:And yet Jesus calls him to go a little bit further and Peter said, yes.
Speaker:He says, yeah, you can have my boat.
Speaker:He doesn't even ask how long the sermon's gonna be.
Speaker:he didn't say, are you a Pentecostal preacher or are you a Baptist preacher?
Speaker:He just says, Hey, you know, Jesus, if you need my boat, I know I'm
Speaker:gonna have to wash out my net again, but I just wanna say yes to you.
Speaker:Right?
Speaker:And he gets back into the boat, and then Jesus tells him to after he preaches his
Speaker:sermon, and he says, throw down the nets.
Speaker:And Peter says, well, you know, Jesus, now's not the right time.
Speaker:And Peter wasn't, he was wise.
Speaker:He'd been fishing for years.
Speaker:He knew what time the fish were biting.
Speaker:And yet Jesus says, throw it on your nets.
Speaker:And he doesn't.
Speaker:He just says, now's not the right time.
Speaker:Jesus doesn't even respond in that, which I just love.
Speaker:And probably just, Jesus looks at Peter with such eyes and such an intensity.
Speaker:And Peter says, okay, you know, I wanna say yes to you, Jesus.
Speaker:And so he throws down the nets, and of course the story is he catches the
Speaker:biggest catch that he's ever caught.
Speaker:So much so that his boat starts to sink.
Speaker:And then they get on the seashore that day and Jesus says, follow me.
Speaker:You know, I wanna make you fishers of fisher of men.
Speaker:And Peter said, yes.
Speaker:And so what I've learned in my life in difficult times and
Speaker:hard situations, it doesn't mean that it's not hard, it's real.
Speaker:That was a real hard story for, for Peter.
Speaker:He had to wash out his nuts.
Speaker:He had to take the boat back out.
Speaker:Obviously he got a big catch up that day.
Speaker:But that was still a lot of work to be done too.
Speaker:But I find a lot of encouragement if I just find my yes right and I say
Speaker:yes to Jesus, I think that's the most.
Speaker:So every day when I get up, and especially in difficult times, and I would encourage
Speaker:every business owner, just start saying yes, Jesus, you want me to do something?
Speaker:I'm gonna say yes to you.
Speaker:I'm gonna forget about the rest of the world and what they're
Speaker:telling me to do or not do.
Speaker:I want to hear your voice and I just wanna take it the next step to whatever
Speaker:you ask me to, and I know if I do that, I'll find my way through it.
Speaker:That's so good.
Speaker:Ken Gosnell.
Speaker:Thank you.
Speaker:It also shows how just one encounter.
Speaker:With the son of God, with Jesus Christ can change
Speaker:everything.
Speaker:So amen and hallelujah there.
Speaker:I appreciate,
Speaker:Ken, you doing what you do.
Speaker:I appreciate you working with the leaders that you're working with.
Speaker:I am.
Speaker:have no doubt that this having impact.
Speaker:I appreciate you writing the book.
Speaker:Well done.
Speaker:Well done.
Speaker:12 Biblical principles for Leaders to Grow their business with Kingdom
Speaker:Impact.
Speaker:Get a copy of that if you're listening in.
Speaker:This has been a great conversation.
Speaker:If you've been listening in here at Seek go Create.
Speaker:We have new episodes every Monday.
Speaker:just like this great conversation talking about how
Speaker:we can make an impact.
Speaker:So thank you for listening in.
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Speaker:and all the places and we will see you next week on Seek Go create.