1 00:00:00,040 --> 00:00:03,830 With three steps, you can 100x the amount of valuable content you're publishing. 2 00:00:06,350 --> 00:00:09,520 Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling 3 00:00:09,520 --> 00:00:13,570 solopreneur to successful virtual CEO of your own expert business. 4 00:00:14,430 --> 00:00:17,119 Your knowledge and skills can change lives and make the world a better place. 5 00:00:17,459 --> 00:00:19,990 Are you ready to hit the accelerator to scale your results and impact? 6 00:00:20,360 --> 00:00:22,080 Then it's time to build your expert business. 7 00:00:24,989 --> 00:00:28,089 Most solopreneurs, coaches, and course creators publish inconsistently. 8 00:00:28,119 --> 00:00:30,819 If they even publish one piece, the rest is usually low value 9 00:00:30,819 --> 00:00:32,569 content like memes or random quotes. 10 00:00:32,619 --> 00:00:36,349 Aim for 100 posts every week across your social channels for organic growth, 11 00:00:36,509 --> 00:00:38,179 especially if you have a small following. 12 00:00:38,384 --> 00:00:41,324 Increasing your volume will result in more organic traffic to your 13 00:00:41,324 --> 00:00:43,944 website and funnels, even if you don't have a large following. 14 00:00:43,984 --> 00:00:48,114 The key is to create one high value, long form piece of content every week, and then 15 00:00:48,114 --> 00:00:49,974 do extreme repurposing of that content. 16 00:00:50,074 --> 00:00:51,034 So let's break that down. 17 00:00:51,044 --> 00:00:52,044 Step one is create. 18 00:00:52,074 --> 00:00:54,034 Your original long form content is crucial. 19 00:00:54,064 --> 00:00:57,174 Content can attract your ideal customer avatar, help you convert 20 00:00:57,174 --> 00:01:00,264 them to customers, and help you retain them, then ascend them to your 21 00:01:00,264 --> 00:01:01,764 higher level products and programs. 22 00:01:01,894 --> 00:01:02,914 Step two is publishing. 23 00:01:03,164 --> 00:01:05,554 After you create, you need to publish your content widely. 24 00:01:05,594 --> 00:01:09,254 For my content and for clients in our content engine program, we take one long 25 00:01:09,254 --> 00:01:12,844 form piece of content, like a 10 minute video like this, then we edit it, turn it 26 00:01:12,844 --> 00:01:14,714 into a YouTube video, podcast, and blog. 27 00:01:14,744 --> 00:01:17,624 These long form pieces of content are crucial for the intermediate 28 00:01:17,624 --> 00:01:20,964 and long term goal of building up a content library and SEO. 29 00:01:21,004 --> 00:01:24,449 For short term growth, and to generate immediate revenue, We don't stop there. 30 00:01:24,479 --> 00:01:25,669 Step three is repurposing. 31 00:01:25,769 --> 00:01:28,989 Most creators, if they get this far, stop and are happy with just getting 32 00:01:28,989 --> 00:01:30,559 something published in any given week. 33 00:01:30,619 --> 00:01:33,259 If that's you, you're leaving a huge amount of potential on the table. 34 00:01:33,269 --> 00:01:35,169 We do extreme content repurposing. 35 00:01:35,199 --> 00:01:39,349 The long form video gets turned into 10 reels in TikToks and 10 quote images. 36 00:01:39,569 --> 00:01:42,629 That's 20 additional assets from the same edited long form video. 37 00:01:42,834 --> 00:01:45,284 Then we take those 20 assets and publish them across 5 or 38 00:01:45,284 --> 00:01:46,434 more social media channels. 39 00:01:46,494 --> 00:01:48,544 That totals up to 100 posts per week going out. 40 00:01:48,604 --> 00:01:49,404 Why does this work? 41 00:01:49,444 --> 00:01:52,234 Well, this strategy results in the maximum amount of reach for 42 00:01:52,234 --> 00:01:53,674 the smallest investment of time. 43 00:01:53,744 --> 00:01:55,894 Even if you have minimal followers, your odds of reach 44 00:01:55,894 --> 00:01:57,214 increase the more you publish. 45 00:01:57,244 --> 00:02:00,024 There are more opportunities for people to see your brand and your content. 46 00:02:00,084 --> 00:02:03,184 More chances for a piece to go viral and trigger the flywheel of growth. 47 00:02:03,194 --> 00:02:05,554 Even without a viral piece of content, you never know when a 48 00:02:05,554 --> 00:02:06,914 piece of content will resonate. 49 00:02:07,064 --> 00:02:10,324 But you do know that if you don't publish, you have zero chance of reaching anyone. 50 00:02:10,394 --> 00:02:13,704 The other day, we got a new 3, 000 a month client who saw one of our 51 00:02:13,704 --> 00:02:16,634 videos on a social network that I hadn't even logged into in two months. 52 00:02:16,664 --> 00:02:19,044 If we weren't publishing, we would have never won that client. 53 00:02:19,084 --> 00:02:21,654 By publishing everywhere at scale, we found an ideal 54 00:02:21,654 --> 00:02:22,904 client with an immediate need. 55 00:02:23,084 --> 00:02:24,834 So you may be asking, how much time does it take? 56 00:02:24,884 --> 00:02:27,774 The three steps can be a small investment in time because you should 57 00:02:27,784 --> 00:02:31,144 be delegating everything other than the original content planning and recording. 58 00:02:31,194 --> 00:02:34,064 Meaning for one to two hours a week of your time planning and recording the 59 00:02:34,074 --> 00:02:37,704 content, everything else can be delegated so you're free to focus on strategic 60 00:02:37,704 --> 00:02:39,614 tasks or creating more raw content. 61 00:02:39,824 --> 00:02:43,734 There are entrepreneurs like Gary Vee, Alex Hormozi Vanessa Lau spending tens 62 00:02:43,734 --> 00:02:46,904 or even hundreds of thousands of dollars a month on their content teams, but it 63 00:02:46,904 --> 00:02:48,584 can be outsourced for far less than that. 64 00:02:48,634 --> 00:02:50,904 We do this for our clients at a fraction of that price. 65 00:02:50,974 --> 00:02:53,654 If you have a very low budget, you can get part of the way there 66 00:02:53,654 --> 00:02:54,934 with a bigger investment of time. 67 00:02:54,954 --> 00:02:58,164 If you have four to eight hours a week, you can leverage tools and processes 68 00:02:58,164 --> 00:03:00,824 to get to similar volumes, DIY. 69 00:03:00,854 --> 00:03:01,924 So here's how to take action. 70 00:03:01,994 --> 00:03:04,954 Challenge yourself to publish 100x more content in the next month. 71 00:03:05,129 --> 00:03:05,829 If you have budget to 72 00:03:05,829 --> 00:03:08,209 invest, look into hiring a part time content team. 73 00:03:08,399 --> 00:03:10,029 Ours starts at only 499 a month. 74 00:03:10,159 --> 00:03:13,089 If you don't have budget, join my free Facebook group where I've got training 75 00:03:13,089 --> 00:03:16,369 on how to establish your own content engine, even if you have to DIY. 76 00:03:16,419 --> 00:03:18,739 The key is publishing consistently at scale.