It's time for Barbecue Nation with jt so fire up your grill, light the charcoal, and get your smoker cooking.
Speaker ANow from the Turn It, Don't Burn it studios In Portland, here's JT.
Speaker BHey, everybody.
Speaker BWelcome to Barbecue Nation.
Speaker BI'm JT along with hall of Famer Leanne Whippen.
Speaker BThat's her.
Speaker BMs. Whippen is with us today again, and we're coming to you from the Turn It, Don't Burn it studios here in Portland.
Speaker BDave and Chris are floating around here somewhere, and we'd like to thank the folks at Painted Hills Natural Beef.
Speaker BBeef the way nature intended.
Speaker BWell, it's almost that time of the year.
Speaker BThe Jack, Those two words.
Speaker BThose two words are like your taxes.
Speaker BThey just resonate with people, you know, and.
Speaker CBut not in a bad way.
Speaker BNot in a bad way at all.
Speaker BNot in a bad way.
Speaker BWe got.
Speaker BIt's been two years.
Speaker BAlmost two years to the day.
Speaker BI looked it up before we came on the air.
Speaker BWe got Jed Larette back with us from.
Speaker BFrom Jack Daniels, and we're going to talk a little bit about Jack itself and Jed's very difficult job there at.
Speaker BAt the distillery.
Speaker BOh.
Speaker BI mean, I tried to talk you out of a job.
Speaker BI.
Speaker BThe last time you were on the show.
Speaker BI remember.
Speaker DYou know what?
Speaker DI pulled up the.
Speaker DThe podcast that we did two years ago, and I was listening, and you were.
Speaker DYou were hustling pretty hard.
Speaker BYeah, I was.
Speaker BI.
Speaker BYou know, I gotta admit, it.
Speaker BIt.
Speaker BBut it's a damn good job if you can get it.
Speaker BYeah, yeah, yeah.
Speaker DIf you can get it.
Speaker BYeah.
Speaker BI don't think I was quite qualified, but I did volunteer, Leanne, if you don't know, I volunteered to be the librarian.
Speaker DOh, yeah.
Speaker BBecause their library doesn't contain very many books, but a lot of bottles of Jack, so.
Speaker CSounds like a good job.
Speaker BI was gonna work for free, you know, I think.
Speaker CYeah.
Speaker BAnyway, since we.
Speaker BAnd I. I emailed you about this, Jed, since we last talked.
Speaker BYou said your title hasn't changed, but because you're an ambassador for the brand and all that, but you also have more responsibility, so why don't you walk our audience through exactly what your terrible schedule day to day is, and then kind of what they've so graciously piled on your shoulders since the last time.
Speaker DSo just a recap from last time when we talked.
Speaker DMy.
Speaker DMy job is senior brand ambassador for the distillery.
Speaker DAnd.
Speaker DAnd like you were just talking to.
Speaker DI'm a sensory tester.
Speaker DI'm a master taster on the property, so yeah, the job's hard.
Speaker DI. I've taken on some responsibilities of historian for on site.
Speaker DSo when we have tour guides or staff that needs a little more information, I'll gather it, I'll get with archive.
Speaker DWe'll look through video.
Speaker DSo that's a new addition.
Speaker DWe've started some new tour options on the property.
Speaker DAnd so I've helped compile information and help our team, or there's a couple people who work together to get those tours going because we have a lot of repeat offenders.
Speaker BYeah.
Speaker DAnd they just want to see something new.
Speaker DSo building new tour tour options.
Speaker BOh, cool.
Speaker BAnd what can people expect to see if they come on the tour?
Speaker DSo our normal tour is a walk through the entire distillery.
Speaker DNone of it's a mock up.
Speaker DSo while you're walking around the property, it's the same property that Jack bought.
Speaker DWe're going to walk into the distillery where we've made your whiskey.
Speaker DI mean, it made the whiskey for Frank Sinatra, the man, the singer.
Speaker DUm, we're going to go through bottling.
Speaker DYou're going to see the whole thing.
Speaker DWe're an open book.
Speaker DAnd so we always tell people, if you have a question, just ask.
Speaker DAnd if we don't know the answer, we have somebody who has that answer.
Speaker DSo we'll, we'll talk to you about anything.
Speaker BOkay, I've got a question then.
Speaker BYeah, we had trying to think if it was Adrian Miller's book.
Speaker BI don't think so.
Speaker BI think it was Joe's book.
Speaker BIt was on the history of black barbecue.
Speaker BAnd they mentioned in the book that there was a black man that worked there and actually helped teach Jack Daniels how to, how to make it, how to distill whiskey and.
Speaker DSure.
Speaker DYeah.
Speaker BAnd then he stayed on as an employee for quite a while now.
Speaker BIs that true?
Speaker DYeah.
Speaker DHe wasn't just an employee.
Speaker DSo the story starts with Jack moving on to Mr. Dan Call's property.
Speaker DHe was in his preteen early teen years, say like 12, 13 years old.
Speaker DHe met Mr. Nathan nearest green.
Speaker DHe's the black gentleman you were talking about.
Speaker DAnd he learned how to make whiskey from Mr. Green.
Speaker DMr. Green was his mentor.
Speaker DAnd so he learns how to make whiskey during that time period.
Speaker DHe was an enslaved man over on the Call property.
Speaker DRemember this is all during the Civil War, right after emancipation.
Speaker DHe wasn't just an employee.
Speaker DJack hired him on as the very first master distiller we ever had.
Speaker DIt's an absolutely beautiful story.
Speaker DIt was more like a uncle nephew or a father son kind of situation.
Speaker DThat's how close they were.
Speaker BYeah.
Speaker DThe property.
Speaker DRon.
Speaker DMr. Green didn't come up here to run whiskey with Jack, but his son, George Green, came up here, ran whiskey with Jack, and they were best friends.
Speaker DAnd we have never distilled a drop of whiskey in 157 years without agreeing.
Speaker DWorking with this.
Speaker BSo that's what I thought.
Speaker BYeah.
Speaker BThe family still Legacy.
Speaker BYeah.
Speaker BAnd Mr. Green also was into barbecue.
Speaker BThat's how I tied in the story there.
Speaker DWell, who is it?
Speaker CYeah, well, I think everybody's in bar, right?
Speaker DThat's a.
Speaker DThat's a great point.
Speaker DIs that in that black barbecue book thing?
Speaker BI believe so.
Speaker BI. I'll get you the name.
Speaker BI'll email you the name.
Speaker DAbsolutely.
Speaker DI would love to know that history.
Speaker BYeah.
Speaker BBut I just found that fascinating that not only did Mr. Green teach Jack how to.
Speaker BHow to distill and how to make whiskey properly, but he was also kind of a pit master, too.
Speaker BSo that was.
Speaker DThat would be awesome information, especially at this time of year when the Jack's coming into town.
Speaker BYeah.
Speaker DYou can add that to the conversation saying, look, whiskey and barbecues always been together.
Speaker BYeah, well, it has.
Speaker BIt has.
Speaker BAnd you guys make some great barbecue sauce.
Speaker BYou know, I know.
Speaker DIt's really good barbecue sauce.
Speaker DHave you tried our dry rubs?
Speaker BNo, I have not.
Speaker DYou'll be able to get some when you get down here.
Speaker BThere you go.
Speaker BThere you go.
Speaker BSo how long have you worked for the Jack Daniels Company?
Speaker DSo I'm coming up on nine years now.
Speaker DSo last time we talked, I was just over seven years.
Speaker DNow I'm for six years.
Speaker DJust over six years.
Speaker DNow I'm just over eight years and I'm still a rookie.
Speaker DSounds crazy.
Speaker DPeople like, if your listeners know about the distillery and they've been down here, there's a chance they came across two gentlemen, Goose and Randall.
Speaker DThey both retired last December.
Speaker DAt 46 years working here.
Speaker BYeah.
Speaker DNobody gives up on whiskey.
Speaker BNo.
Speaker BWell, why should they?
Speaker DIt's the happiest place on earth.
Speaker DSomebody else uses that term, but.
Speaker BYeah.
Speaker BYeah.
Speaker BBut I think these days, yours is probably happier, you know, the Jack is probably much, much, much happier than that.
Speaker DOh, my goodness.
Speaker DIt smells wonderful, too.
Speaker DI think we talked about the last time I was on with you, the smell of the smell coming from the square in the whiskey, in the air.
Speaker DIt's.
Speaker BYeah.
Speaker BOh, yeah.
Speaker BI'm excited.
Speaker BI really am excited.
Speaker CWhen was the last time you were there, Jeff?
Speaker BI haven't never been to the Jack.
Speaker CYou haven't?
Speaker BNo.
Speaker COh, my gosh.
Speaker CYou're in For a treat.
Speaker BI'm a rookie.
Speaker BI'm a rookie.
Speaker DSo, Leanne, how long have y' all known each other and why has he not come down, you know?
Speaker CWell, I've been on the show almost two years.
Speaker CAlmost two years.
Speaker CBut we knew each other before that just from, you know, his show acquaintance.
Speaker CWe really never met until we were at the national barbecue convention in person.
Speaker CSo, yeah, the Jack just.
Speaker CI just assumed.
Speaker BOh, no.
Speaker CWow.
Speaker DNo.
Speaker BI keep telling you, I'm a Yankee and we don't get out much, so.
Speaker CYou know, definitely in for a treat.
Speaker BYeah, I'm looking forward to it.
Speaker BNot only now that I've met Leanne in person, and she's going to be spending a little over a week with me up here.
Speaker BThat's.
Speaker DWe're.
Speaker BWe're old, old pals now.
Speaker BBut to go back and meet Jed and see the.
Speaker BSee the competition and see the town of Lynchburg, now, if you ask me about Kentucky, I've been to Kentucky hundreds of times, literally.
Speaker DWell, there's no need to say anything about Kentucky.
Speaker BIs there a real rival rivalry back there between Kentucky?
Speaker DWe love our neighbors of the north.
Speaker CYeah, to the north.
Speaker BYeah.
Speaker BI like that.
Speaker BWell, you know, you can't go to Kentucky, especially like Louisville or someplace like that.
Speaker BAnd, you know, they don't talk about the quality of their bourbon and, you know, smooth Kentucky sipping whiskey and all that stuff, you know.
Speaker BExcept what still fascinates me north of Louisville, there's a Oldham county, which I spent a lot of time in, is a dry county, much like Lynchburg.
Speaker BIs Lynchburg so dry?
Speaker CLynchburg, absolutely.
Speaker BSo if you walk down the street, if you brought your own drink with you in Lynchburg, will you get in trouble?
Speaker DDo you want to meet the sheriff?
Speaker BNo, not really.
Speaker BNot really?
Speaker BNo.
Speaker BI'll take your word for it that he's a good guy.
Speaker DNo.
Speaker DSo we're a dry county in the sense that you can drink at home.
Speaker DWe have no bars, taverns, pubs, no liquor by the drink.
Speaker DSo.
Speaker DYeah.
Speaker DSo open container walking around is kind of a.
Speaker DNo, no.
Speaker BGot it.
Speaker DWe tend to have a lot of parties.
Speaker DI mean, while you're down here, you'll.
Speaker DYou'll probably find somebody's house that you can hang out at.
Speaker BProbably.
Speaker BI would.
Speaker BI would think that that would probably be the case, you know, Almost guarantee it.
Speaker BYeah, I would think so.
Speaker BSo, Leanne, how many times have you been to the Jack?
Speaker CGosh, I haven't counted, quite frankly.
Speaker CI'm not competing this year.
Speaker CI'm judging this year.
Speaker CBut the last Time I competed at the maybe seven, eight years ago.
Speaker CIt's been a while, but I've been judging almost every year since then.
Speaker BYou know, we could have met earlier because they had asked me to judge the Jack a few years back and then I couldn't because they asked me like a week before and I couldn't clear my schedule.
Speaker BSomebody had poked out.
Speaker BIt was kind of a celebrity deal or whatever, but it doesn't matter.
Speaker BBut they said, can you be here like Thursday?
Speaker BAnd it was like Monday, like, no, I can't.
Speaker BYou know, I didn't, I didn't know.
Speaker BIf they asked me now, though, I'd probably, probably make it happen.
Speaker BYou know what I mean?
Speaker BAnyway, we're going to take a break.
Speaker BWe're going to be back with Jed and Leanne and myself here on Barbecue Nation after this.
Speaker BDon't go away.
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Speaker FHey, everybody, it's Jeff here.
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Speaker BWelcome back to Barbecue Nation on JT with Ms. Whipping here, hall of famer.
Speaker BI will tell you something, Leanne.
Speaker BI was.
Speaker BI just ran out of time.
Speaker BI was trying to get a director's chair back made for you before you came up here.
Speaker BIn a few days.
Speaker BIt said Ms. Whippin on the back of it.
Speaker COh, that would have been cute.
Speaker BThat might be your.
Speaker BThat might be your Christmas present.
Speaker CYou know, I would like something a little more comfortable than a director's chair.
Speaker CSo you can.
Speaker BI'll put a pillow on it.
Speaker DThat's exactly what I'll think of.
Speaker CYeah, okay.
Speaker BI'll put a pillow in a Snuggie blanket because you'll be cold up here.
Speaker BSo let's talk about the competition, Jed.
Speaker BNow, you know you have to be invited.
Speaker BYou have to have competed.
Speaker BI mean, there's all kinds of prerequisites.
Speaker BWhat happens like next week at the end of this coming week, and then you've got about 10 days till the.
Speaker BMaybe two weeks till the Jack starts.
Speaker BWhat's going on there at the.
Speaker BAt the distillery in the town of Lynchburg.
Speaker DSo, yeah, starting.
Speaker DStarting next week, we're going to be coordinating everything from.
Speaker DWe've already got food trucks lined up.
Speaker DWe've got kind of like a petting zoo stuff.
Speaker DWe have, like, a craft fair downtown.
Speaker DWhen you get down here, you'll see, like, people might be selling some stuff on the square, like a craft fair.
Speaker DAnd you drop down to the Wiseman park, which is right behind Ms. Mary Bobo's, and they should have some food trucks out and some.
Speaker DSome different.
Speaker DLike, drinks.
Speaker DBut next week, we'll be coordinating, finalizing all of that.
Speaker DWe should be getting our giant tent in where we actually do the judging portion of it, making sure that sickly.
Speaker DWe have everything from the tent to toilets.
Speaker DEverything needs to be coordinated from the most important thing to, you know, just making sure everybody has facilities that they can get to.
Speaker DBut we're gonna have musicians playing music.
Speaker DWe're gonna have all kinds of stuff for the actual events.
Speaker DSo next week will pre.
Speaker DBe coordinating all those things.
Speaker BSo now I know Leanne, when she's at a judging table with the other judges, they get to have samples.
Speaker BBut do you get to sneak around and have a little taste of the barbecue?
Speaker DNo, the.
Speaker DThe most they'll let me do is judge the desserts.
Speaker CI love it.
Speaker BHello.
Speaker CThe desserts are epic there.
Speaker CI mean, they are so large, sometimes it takes two.
Speaker CTwo people to carry them in.
Speaker CBut seriously, they are the World Food Championships.
Speaker CThey do, like, unbelievably cheffy type food.
Speaker CBut for these barbecuers to put out the desserts that you see there, they're culinary.
Speaker CI mean, just beautiful.
Speaker DOh, they're beautiful.
Speaker DYeah.
Speaker CAnd they taste as good as they look.
Speaker CIt's.
Speaker DI would.
Speaker DI would agree, but no, I don't.
Speaker DI don't get a chance to walk around to the table and sneak a bite.
Speaker DMaybe after the judging, if a trace coming past, we might grab something.
Speaker BHand action there.
Speaker DYeah, just a quick snatch.
Speaker DBut we've got a lot of stuff going on.
Speaker DWe.
Speaker DWe've got the.
Speaker DAnd I'm looking at my list right now.
Speaker DWe have a cocktail competition now.
Speaker DOh, yeah, right.
Speaker DSo for the barbecuers or chefs that want to have, like, a little bit of fun, make their own cocktail, we have a competition for that, and we have kind of like a.
Speaker DHave you seen the.
Speaker DI think it's Iron Chef, where they have the box.
Speaker DThey open the box right.
Speaker DThey can make whatever it is inside the box.
Speaker DSo we've had that for a few years, but it's.
Speaker DIt's a fun.
Speaker DIt's.
Speaker DBut once you're in the.
Speaker DAnd Leanne, you can speak this.
Speaker DOnce you're in there judging, you're.
Speaker DYou're in there, right?
Speaker CYou're in there.
Speaker CYeah.
Speaker CI mean, you could take a break to go to the restroom, but you're in there.
Speaker CAnd I must say, you guys have stepped it up as far as the size of the tent, because it was never that big.
Speaker CAnd even when the awards came, it was like people were, like, all smushed together.
Speaker CAnd now it's a huge tent.
Speaker CAnd it's great.
Speaker DIt's an epic tent.
Speaker DYeah.
Speaker CBut people actually go on the outside of the tent and watch the judges judge, which to me is just.
Speaker CIt's torture.
Speaker CThey're watching us judge and eat this food.
Speaker CI don't know what they expect to gain from that, but, yeah, there's an actual, like, audience around the perimeter of the tent while we're judging.
Speaker BYeah.
Speaker DBecause they can't get in.
Speaker DSo judging tent is for the judges.
Speaker BRight.
Speaker DSo you can stand around the outside, but you can't get into the tent and mingle with the judges.
Speaker BDo they anym hold up little signs that say we'll judge for food?
Speaker BSomething like that?
Speaker BNo, I might do that to you, Leanne, because I won't be able to get in the tent.
Speaker BSo I might just hold up a little science, say.
Speaker BI know.
Speaker BLiam, the thing you have to do.
Speaker CAside from this whole barbecue thing, is Ms. Mary Bobos is known for her fried chicken, and she does, like, certain seatings and you have to have reservations, and I forgot to tell you about that.
Speaker CIt's probably already booked, but that is one thing you need to do when you're there is.
Speaker CGo ahead.
Speaker DI was at Miss Mary Bobo's today.
Speaker DThe fried chicken is absolutely amazing.
Speaker CYeah, that's, like, a thing.
Speaker BAll right, I'm leaving right now.
Speaker BYou guys finish the show.
Speaker BI'm going.
Speaker BMight take me a couple days to get there, but I'll.
Speaker BI'll make it there.
Speaker DSo there.
Speaker DThere are.
Speaker DJt, real quick.
Speaker DThere's a.
Speaker DThere's a special rule, and I'm sure it's everywhere for the KCDS judges, but there's no alcohol allowed in a tent for judges, so they're right next to Jack Daniels, and they cannot drink at all.
Speaker CJust water.
Speaker CThat's all we're allowed.
Speaker BHow do you make it, Leanne?
Speaker BHow do you survive?
Speaker CFine.
Speaker CI do fine.
Speaker DShe makes up for it in the evening after the judging's over.
Speaker CWell, I don't know.
Speaker CYou said there was a cocktail contest, so.
Speaker BAre all the.
Speaker BAll the entries in the cocktail contest?
Speaker BAre all they.
Speaker BAre they all made with Jack?
Speaker DYeah.
Speaker DOld number seven.
Speaker DActually, it's got to be very specific to old number seven.
Speaker DThey can do anything they want.
Speaker DLike, I think it was last year or the year before, we had some folks smoke, like an old Fashioned, which is cool.
Speaker DBarbecue smoking.
Speaker DThat's right.
Speaker DThey played on that.
Speaker DBut yeah.
Speaker DYeah, they have to use older seven.
Speaker BWow.
Speaker BThey need a judge for that.
Speaker CYeah.
Speaker CDo they need a judge for that?
Speaker CRight.
Speaker DThings like, I'll judge anything.
Speaker DJust let them judge.
Speaker CThat's what you say.
Speaker CI just wonder, just on the Jack side of things, what is your most recent product that you've launched?
Speaker CIs it that.
Speaker CHoney, I know that's been out a long time, but is that the last or what?
Speaker CYou launch one every year.
Speaker CI mean, how does it work?
Speaker CAnd you have gentleman's Jack, too.
Speaker CGentleman's Jack is from.
Speaker DYeah, this is hard to believe.
Speaker DWe have.
Speaker DAnd we call them expressions, but we have 15.
Speaker DI think 15 is the count.
Speaker D15 expressions of our whiskey.
Speaker DSo gentleman Jack, old number seven, honey fire apple, single barrel, select barrel proof rye, barrel proof rye, bonded triple mash, bonded rye, Sinatra.
Speaker DWe have a few.
Speaker DAll right.
Speaker DBut what's amazing about our products, every bottle we have, it is Jack Daniels.
Speaker DOld number seven, Jack Daniels, Gentleman Jack, Jack Daniels, honey.
Speaker DIt's always the Jack Daniels brand and expression of that whiskey.
Speaker DAnd so we, we.
Speaker DWe make whiskey, we make a bunch of expressions, but we make just a couple of grain bills.
Speaker BOkay.
Speaker BAll right.
Speaker BWe're going to take another break, and we're going to be back with Jed and Leanne and talk more about the Jack and the fun we're going to have there in about two weeks, right after this.
Speaker BYou're listening to Barbecue Nation.
Speaker BAt least I hope you are.
Speaker FHey, everybody, it's JT And I have eaten, if you've ever looked at me, you know that.
Speaker FBut I have eaten seafood all over the world, and I can tell you there's no place better than here in Oregon and our Dungeness crab.
Speaker FIf you want to learn more about Oregon Dungeness crab, just go to OregonDungeness.org, and find out how to cook it.
Speaker BHow to catch it, where to buy.
Speaker FIt, and the sustainability of what they're doing there in the Oregon Crab Commission.
Speaker BCheck it out.
Speaker BWelcome back to Barbecue Nation.
Speaker BI'm J.T.
Speaker Balong with hall of Famer, Ms. Leanne Whippin.
Speaker BSpeaking of Ms. Whipping, here's something for you, Jed.
Speaker BHave you ever tried her pig powder?
Speaker DPig powder?
Speaker BYeah, that's.
Speaker DI mean, is that.
Speaker DThe name of.
Speaker DIt is pig powder?
Speaker CYeah, it's Trim tabs.
Speaker CIt's after my dad.
Speaker BYeah.
Speaker DWhat's the name of it?
Speaker CIt's Trim Tabs Pig powder.
Speaker DAll right.
Speaker DI'm writing it down.
Speaker CIt won best trub on the planet, and a lot of competitors use that.
Speaker CAnd you know what?
Speaker CProof.
Speaker CThis is a funny story.
Speaker CNot funny, but very interesting.
Speaker CI noticed that in the past few days, my sales of pig powder have dipped a little bit.
Speaker CI can't figure this out.
Speaker CWell, hello.
Speaker CEveryone's going to the Royal.
Speaker CThey already have their pig powder.
Speaker DThey've already.
Speaker CThey're on the road to the Royal.
Speaker CAnd I really do think so many competitors use it, and there's a little bit of a slump because they don't need it at this time.
Speaker CThey either already have it or they were too late to the.
Speaker CYou know, whatever.
Speaker CBut I do attribute it to that.
Speaker DWhere can I buy it?
Speaker CYou can get it@pigpowder.com.
Speaker Ci personally fill and ship out the orders.
Speaker DHey, JP, do you like the way I had her plug that?
Speaker BI. I love it.
Speaker BI just sit back.
Speaker BI'm just sitting back.
Speaker BIt's all good.
Speaker BIt's all good.
Speaker BSee, you can sell pig powder, but I can't judge desserts, you know?
Speaker DSo I think, jt, the last time I was on your show, yeah, I was a novice, you know, smoker at best.
Speaker DBut since I've talked to y', all, I've done, I think, two full briskets.
Speaker DMy daughter, my oldest daughter, got married, and she wanted me to do pulled pork for the wedding.
Speaker DThere were sandwiches and such, and I did what would be close to 50 pounds.
Speaker DYeah, right?
Speaker D50.
Speaker CYeah.
Speaker CI don't know.
Speaker DWe did, like, eight to ten bucks.
Speaker DI have no idea.
Speaker DAnd so I smoked all of them.
Speaker DI gotta tell you, everybody was happy.
Speaker DI didn't kill anybody with my smoke.
Speaker CVery good.
Speaker DBut I did not have pick powder because I did not know.
Speaker CGood.
Speaker BIt is.
Speaker BIt is, it is.
Speaker CI'll bring you some when I come.
Speaker DOh, nice.
Speaker DAll right.
Speaker DIf you want to do it.
Speaker COkay.
Speaker BOh, yeah, yeah.
Speaker BYou can't see it because of my green screen, but I've got a few boxes of it right behind me.
Speaker BThere's.
Speaker DOh, my goodness.
Speaker BAnd Leanne and I are going to pay for our television expenses by standing on the corner selling pig powder.
Speaker CDo you know I have a whole pallet landing this Thursday and I unload the pallet myself and bring it up to my second floor apartment.
Speaker CAnd it takes me four hours up and down the stone and I keep it in my apartment.
Speaker DCome on, Leanne, can you flex for us?
Speaker CI can, yeah.
Speaker BShe, she may be little, but she's mighty, I'm going to tell you.
Speaker DThat sounds like it.
Speaker BYeah.
Speaker CBig workout.
Speaker BOh, okay.
Speaker BAnd I also need to plug our good friends at Painter Hills Natural Beef.
Speaker BDon't forget, you can go to naturalbeef.com and if you type in the code BBQ Nation, you get 15% off.
Speaker BAnd Leanne is actually going to go to cowboy country with us here in about a week, a little over a week, and see where Painted Hills comes from.
Speaker BSo there you go.
Speaker BBut just use the code BBQ Nation.
Speaker BI don't know why my nose is itching today.
Speaker BI'm like Bewitched or something.
Speaker BAnyway, there it is.
Speaker BThose are the two plugs for the show.
Speaker BHow big of an effect does the Jack have on Lynchburg?
Speaker BI mean, you always see things, Jed.
Speaker BYou know, seafare comes into Seattle and it's got a $385 million impact on the economy.
Speaker BBut that thing is a week long Rose Parade and Portland, you know, those types of things.
Speaker BBut when you get into a really small town like Lynchburg in comparison to the bigger cities and you have an event like this, it's got to have a really positive financial impact on the community.
Speaker DSure.
Speaker DI would say like this is the 34th jack we've done and what's, what's amazing is in kind of like Leanne was talking about her pick powder, it kind of ebbs and flows.
Speaker DRight.
Speaker DSo in the early part of our year, January and February, we don't see a lot of people come in.
Speaker DYou know, it's cold, it's winter time, school's still in.
Speaker DSo travel as far as tourism is down, but around this time of year, school's back in.
Speaker DBut people are having like fall breaks and this is perfect.
Speaker DYou know, we're bringing more and more and more things to the Jack because we want your listeners to come and visit.
Speaker DIt doesn't, I mean, if you're close to come and see this, why not?
Speaker DIf you're in Nashville, Huntsville, if you're in Atlanta, Georgia, you're only three hours away from us.
Speaker DYou know, I mean, come to the Jack, you'll have a great tour, you'll have a great experience, it's family friendly and we want more and more people to Come.
Speaker DI think our max we've ever had, and I think I said this a couple years ago, the highest count I think was 30,000 over the weekend.
Speaker DAnd it's a multi day event, but over the weekend now we have an Indian motorcycle rally just before it.
Speaker DSo last year I think we had over 300 bikes.
Speaker DIndian motorcycles come in for the rallies.
Speaker DSo we want the influx of people to experience a little sound.
Speaker BWhose idea was it originally to do the Jack?
Speaker BThe competition.
Speaker DOh, God.
Speaker DYou would ask me a question that is going to slip my mind.
Speaker DOh, my goodness.
Speaker DI don't know.
Speaker DI have to just be honest with you.
Speaker DI don't.
Speaker DI don't know.
Speaker BLeanne, do you know?
Speaker CNo, I don't.
Speaker CI'm kind of curious, though.
Speaker CI know.
Speaker CI think my dad was at the first Jack judging.
Speaker CYeah.
Speaker CI mean, it's.
Speaker CYeah.
Speaker C35 years.
Speaker CI don't know.
Speaker DOkay.
Speaker BWell, I certainly don't or I wouldn't have asked the question.
Speaker CBut, you know, who would know is Artie Davis.
Speaker CHe would probably know.
Speaker BArtie Davis knows everything about everything.
Speaker BAnd that's.
Speaker BI've been.
Speaker BI'm not being mean.
Speaker BI'm just saying already, anything to do with barbecue, he'll be there.
Speaker CHe hands out the.
Speaker CThe little walnuts, the good luck walnuts to each of the team.
Speaker DYes, I got one of those.
Speaker CYeah.
Speaker CHe goes around with Dirty Dick and the two of them go and hand out.
Speaker DThat's right.
Speaker CAnd they hand out the little walnuts.
Speaker BThe dirty, Dirty Dick.
Speaker COh, yes.
Speaker CDirty Dick in the legless wonders.
Speaker CYeah.
Speaker DSo what is.
Speaker DWhat is he hauling those nuts around in?
Speaker CI don't know, but it's a little bag, isn't it?
Speaker CA little sack.
Speaker DYeah, yeah.
Speaker CIt's like a burlap sack.
Speaker DI think.
Speaker DI think you're correct.
Speaker DI think you're correct.
Speaker DJ.T.
Speaker Djust.
Speaker DI lost it.
Speaker BI'll be back in a minute.
Speaker DJust.
Speaker CYes.
Speaker CShe hands out the nuts from the burlap sack.
Speaker DYeah, There you go.
Speaker BAre, Are they.
Speaker BDo they have ribbons on them or are they.
Speaker CNo, they are a whole walnut in the shell and they have the little Jack Daniels, this logo thing on it.
Speaker DAnd it's good luck, right?
Speaker CYes, you do.
Speaker CThat's why it's passed out.
Speaker CAnd it's.
Speaker CIt's a big deal.
Speaker DSo I sent a request for the information on the question you asked and hopefully I get a response here quickly.
Speaker BWell, we've got the after hours, too, so if we, if, if it goes into that, then that'll be fine.
Speaker BI. I didn't know About Artie's nuts.
Speaker DSo.
Speaker CSo the interesting thing about the jack is it is a world invitational, but even though they call it invitational, there is a lottery.
Speaker CSo you get three KCBS sanctioned state champions from New Jersey say they go into a lottery.
Speaker COnly one state champion can get.
Speaker CCan.
Speaker CCan get pulled.
Speaker CSo you could still be a state champion and not qualify to be in the jack.
Speaker CSo it's really kind of a lottery and an invitational because some of the this are automatic jacks, which mean you automatically get in the jack if you win.
Speaker CGrand champion.
Speaker DRight.
Speaker CAnd then they.
Speaker CThey also.
Speaker CThe.
Speaker CThe big deal about this is you've got all the international teams.
Speaker CThat's.
Speaker CSo you're getting really.
Speaker CIt's true world.
Speaker CSo you're getting people from all teams from all over the world that come in on this thing.
Speaker DSo we have 66 domestic teams and 15 international teams going to be here in about two weeks.
Speaker BWow.
Speaker DYeah.
Speaker CFifteen.
Speaker CSo that, that's, that's.
Speaker CThat's 25%.
Speaker CThe 66.
Speaker CBecause I'm a math person.
Speaker CWell, approximately, yeah.
Speaker CThat are going to be international.
Speaker CAnd so they have to figure out, you know, if they're going to get their equipment from here.
Speaker CAnd.
Speaker CAnd maybe they've never cooked on it.
Speaker CSo, I mean, it's really interesting.
Speaker CAnd you can always tell the international dessert because some countries like marzipan or whatever, and so you know that it isn't a domestic.
Speaker CIt came from an international team.
Speaker CYou can almost always tell when you're tasting the desserts because it's not Americana desserts.
Speaker CThat's what's so fun about this.
Speaker BJed, let me jump in here for a second.
Speaker BSpeaking of desserts, when we went to the NBBQA convention last year, I. I showed you that picture behind me is from.
Speaker BFrom there.
Speaker BBut they also had the high school kids competing there, and they.
Speaker BAnd one of the things they were doing was making desserts.
Speaker BAnd Leanne and I were eating and arguing our way through the desserts.
Speaker BWhich one was better?
Speaker BBecause I. I like this little kind of.
Speaker BI don't even know what simple.
Speaker CI can't remember what it was.
Speaker BYeah, it was a little.
Speaker BYeah.
Speaker BBut it had some strawberries and whipped cream on it, and it was quite sweet.
Speaker BAnd she wanted something else.
Speaker BSo I just kept going back to that one, that one setup.
Speaker BAnd the girls kept giving me more and more strawberry treats.
Speaker BBut if they're anything like that or a couple of levels above that, they're.
Speaker BLook at her.
Speaker BLook at her.
Speaker CI can't even put it into words.
Speaker BOkay, okay.
Speaker DAll right, so I got an answer.
Speaker DYou did?
Speaker BOkay.
Speaker DYeah.
Speaker CI mean, it was Jack Daniels.
Speaker DOur people are amazingly efficient here.
Speaker DMs. Debbie Christian just hit me back up.
Speaker DYou know how I was saying that we're always trying to make the event bigger and more inclusive as far as family and people coming.
Speaker DThat was the whole premise behind starting it.
Speaker DIt was promotion and community awareness, getting people down here to Jack Daniels and to promote barbecue and to promote the distillery.
Speaker DSo the whole reason for the Jack was to promote those two things was barbecue and community.
Speaker BSo cool.
Speaker DYeah.
Speaker DSo I would like to think that we were trying to put our foot into the barbecue game, but it was just to get.
Speaker DJust to get some good cooks down here to cook for us.
Speaker BThere's nothing wrong with that, Jed.
Speaker BI'm telling you.
Speaker BI'm telling you.
Speaker BWe're going to take a break.
Speaker BWe're going to come back with Jed Lorette and wrap up the show talking about Jack Daniels and the Jack coming up.
Speaker BAnd we will all return just momentarily.
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Speaker FHey, everybody, it's jt.
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Speaker BWelcome back to Barbecue Nation.
Speaker BWe're very fortunate to have Jed Laurette with us today.
Speaker BJed is from the Jack Daniels Distillery.
Speaker BHe's a brand ambassador, he's a taster, he's semi serious pork butt cooker.
Speaker BHe's all kinds of things, but he's doing that and I'll get to meet him here in a couple of weeks.
Speaker BThat's kind of fun like that.
Speaker BJed also was served in the Navy and for what, 15 years, something like that.
Speaker DFive years active duty.
Speaker DAnd then I worked for the government for another ten and a half years.
Speaker BAnd then you.
Speaker CThank you for your service.
Speaker DYeah, thank you.
Speaker BAnd then you came to your senses and went home and got a job there.
Speaker DYes, yes, absolutely.
Speaker BWell, that's good.
Speaker BNow I'm.
Speaker BI'm only kidding about coming.
Speaker BYeah, it's.
Speaker BIt's all good.
Speaker BDo.
Speaker BI don't know what.
Speaker BThe corporate structure is dead on for Jack Daniels there and.
Speaker BBut do the head guys, the guys that we normally think of in suits and ties, do they come down to the competition?
Speaker BDo they hang out?
Speaker BDo they walk around?
Speaker DYou'll see some people, like our parent company is Brown Foreman, they're out of Louisville, Kentucky.
Speaker DAnd you'll see some folks come down from Louisville for the event.
Speaker DOur master distiller, our assistant distiller, folks who work here in Lynchburg, they'll be at the event that night.
Speaker DBut yeah, you'll see out of towners that are corporately part of Jack Daniels show for the event.
Speaker CIs your master distiller a woman?
Speaker DChris Fletcher is our master distiller, but Lexi Phillips is our assistant distiller.
Speaker DShe's the very first female assistant distiller we've ever had.
Speaker CThat's what I thought.
Speaker CI remember hearing that.
Speaker DShe's unbelievable.
Speaker DShe's fourth generation.
Speaker DYeah.
Speaker DHer family has a huge legacy at the distillery.
Speaker DYes.
Speaker BSo when you guys have a company.
Speaker DParty.
Speaker BIt'S more like a family Christmas get together, isn't it?
Speaker BBecause you've had these families that work so many generations for Jack Daniels, like the Greens, Christie's family and all that.
Speaker DYeah.
Speaker DSo I mean, we have actually a family family picnic once a year here at the distillery.
Speaker DSo on Saturday we've got a building on the south side of town where we'll bring bounce houses and all kinds of stuff.
Speaker DAnd it really is kind of like a family reunion.
Speaker DEverybody knows everybody, they went to school together, they work together their whole lives.
Speaker DSo, yeah, it's kind of like a family reunion.
Speaker BWow.
Speaker BYeah, that's cool.
Speaker BThat.
Speaker BThat is very cool.
Speaker BI think there should be more of that, if possible, around.
Speaker BSo are you gonna make it down to Byron's party?
Speaker BDo I need to get you on the list there or what?
Speaker DSo you're saying Byron Chisholm.
Speaker BByron Chisholm from Bad Byron's Butt Rub?
Speaker DOh, yeah.
Speaker DWell, if I get an invite, I Don't know if I've gotten an invite, to be honest with you.
Speaker CYeah, that sounds so.
Speaker DIf we can make some things happen, that would be.
Speaker BI can.
Speaker BI think we can handle that.
Speaker DI think JT just wants me to bring.
Speaker DIt's like.
Speaker DAll right, Jed, just leave the whiskey.
Speaker DYou can leave now.
Speaker BI'll get you in on the food list.
Speaker BI mean, you know.
Speaker BYeah, it can be.
Speaker BIt can be that way.
Speaker BWell, we're worried.
Speaker BWe are really looking forward to it.
Speaker BIs there anything you can.
Speaker BI know Leanne has judged the Jack several times, but is there anything that you can say Now, Leanne, we know you've been here before, but you really need to pay attention to this.
Speaker BAnd I don't mean her judging.
Speaker BI mean anything ancillary outside the judge's.
Speaker DTent as far as what she needs to be aware of.
Speaker BYeah, I mean, you know, how much is bail bonds in Lynchburg, so.
Speaker DOh, my God.
Speaker DNo, no, you really don't want to meet the sheriff.
Speaker DAlthough I gotta tell you, he's a good guy.
Speaker DHe really is a good guy.
Speaker DYeah.
Speaker DLook, when you just talking to your guests, when you show up here at Jack, you're going to want to make a trip down to the square, walk through the.
Speaker DThe actual competitors tents area and then maybe take a tour.
Speaker DGo to Bobo's, get a bite to eat and be here for the judging and the actual award ceremony for the evening.
Speaker DIf you've been to a small town county fair, it's kind of that same vibe.
Speaker DI'm really hoping we have funnel cake.
Speaker DAll right.
Speaker DI don't know if we're going to.
Speaker CI'd like to put in a special request.
Speaker CYou guys do the big party on the Hill Friday night.
Speaker CAnd last year I was ranting, raving about your fried chicken up there, and I don't think you had fried chicken on that.
Speaker DI'm trying to look and see, so.
Speaker CI hope it's there this year, but I think.
Speaker CYeah, I don't think you had it last year.
Speaker CYou usually have it every year.
Speaker DI think the worst thing that we can do and watch me put my foot in my mouth is have barbecue before the barbecue event.
Speaker DLike serve barbecuers barbecue before they have.
Speaker BYeah.
Speaker DSo I don't.
Speaker DI've got a whole list of featured vendors and I don't have one person doing funnel cake.
Speaker BOh, the horror.
Speaker DYeah, don't cry.
Speaker DI think it's going to be all right.
Speaker DI'm a little upset by it, though.
Speaker DLook, jt, I'm a big boy.
Speaker BYou're not Talking to shrinking violet here.
Speaker BCome on.
Speaker DMy funnel cake.
Speaker DYeah, it's gonna be, it's gonna be a blast.
Speaker DIt's always fun.
Speaker DIt really is.
Speaker DAnd we're hoping, we're praying that the rain holds off or if it's gonna rain, let it rain a couple days ahead of time just to knock the dust down and pull it off a little.
Speaker DBut no, it's, it's always good.
Speaker DBut for your, for your listeners, come and see us.
Speaker DWe have amazing offerings here at the distillery.
Speaker DTo go and look around, and it's free just to walk through the visitor center.
Speaker DWe got all kinds of stuff for you to look at there.
Speaker CYou know what they do there is, you know this, Jed, but you don't, Jeff, is that they will actually engrave your bottles that you buy and they'll put whatever you want on the bottle for you so you can have your own signature bottle to take as long as it's appropriate.
Speaker BJT yeah, yeah, yeah, yeah, yeah, yeah.
Speaker BWell, I think watch, watch this, Jed.
Speaker BI think that little one on my shelf behind me has got some engraving on it.
Speaker BLeanne, didn't you get one of those?
Speaker CNo.
Speaker CWell, no, seriously though, you can, because I remember having wood chicks put on my bottle and just as a memorabilia piece.
Speaker DOh, it's a great little piece.
Speaker BYeah.
Speaker BWe could do Barbecue Nation on it, something like that.
Speaker CYeah, you can.
Speaker DOh, absolutely.
Speaker CYeah.
Speaker CBut it's kind of in a little house there and I only heard about it the one time.
Speaker CBut for those who are going down there, if you want something like that, you can do that.
Speaker DSo, Leanne, to your question earlier about our latest release, we have a, a fully matured whiskey that we finished in Anejo Tequila Barrel.
Speaker CYeah.
Speaker DSo we, we do have that.
Speaker DIt's our latest distillery offering.
Speaker DWe do have our new bonded rye whiskey that just came out.
Speaker DIt's a brand new offering.
Speaker DWe're not trying to get something out new every year, but we do have some new whiskey.
Speaker DHopefully it'll still be available when y' all come down for the visit in a couple weeks, so.
Speaker CRight.
Speaker CYeah.
Speaker DHard to find rare whiskey.
Speaker BVery good, Jed.
Speaker BLorette from Jack Daniels and he's got a short title but a long job description and which a lot of people would fight over.
Speaker BChad, thanks.
Speaker BAnd I know you're going to stick around for a couple weeks.
Speaker BYeah.
Speaker BAnd it's going to be fun.
Speaker BThat's going to wrap it up for the regular show.
Speaker BDon't forget we've got after hours coming up if you're doing the pod version.
Speaker BAnd so we want to thank Jed again and the folks at Jack Daniels and thank Ms. Whippen there, for which I'm going to see in about four days, I think five days.
Speaker BAnd for everybody listening, thank you for being with us.
Speaker BUntil next time, I'm jt.
Speaker BYou're listening to Barbecue Nation.
Speaker BAnd remember our motto, turn it, don't burn it.
Speaker ABarbecue Nation is produced by JTSV, LLC Productions in association with Salem Media Group.
Speaker AAll rights reserved.