So in planning this celebration in a few weeks, I

want to launch the family membership option

for people My goal is to get 20 families to

sign up. Do I launch it on that day, or

do I give my existing practice members

lead time in being able to purchase that.

And whenever I launch it, I need to brainstorm

some incentives for them to be, like, 1 of the first

20, or do I say that one of the first 10, get an extra

bonus, or what are your thoughts What is your capacity for

this offer? Is 20 your limit? No. But that would be, like,

just about, like, 40% of my time and about

40% of my income. So I think that then leaves

space to do individual memberships

and a la carte. And I don't wanna make it

confusing, but I wanted to have the family

membership option or the individual membership option. I

wouldn't share it, but I would have also, like, a two person option in case

someone is coming in, they don't only have 2 people in their family, whatever.

And then if they wanted to buy a la carte

because the membership would only cover 2 visits a month per

person. And so if they wanted to come in for

additional visits, I wanted to also have a package that they could

offer at a discounted rate versus doing an a la carte but, yeah, I just

don't wanna make it super complicated. And then, one point,

Jackie has suggested that if they were gonna buy it, then

have a buy in full incentive where they would get 1 month free.

But in addition to that for being, like, 1 of the

first 20, 1 of the first 10, something like that,

any thoughts on what would be a good incentive and then

when I should launch it. Yeah. Okay. So let

me go back to the original question around current clients and then at

the event, right, if I understood you correctly, was the question

Should I promote and sell this family membership to my

current clients prior to, like, revealing it at the

birthday party? Was that the question? Correct.

Okay. What anticipated percentage

of your audience at the birthday party will be totally new

versus current clients. Do you know? I don't know. I

haven't actually even sent out the invitation yet. I was gonna send out this morning,

but as part of that, I wanted to include some of the

verbiage on this stuff. So, obviously, our businesses are

very different, but what I shared with our

academy earlier today is that obtaining

new clients, the conversion rate to a sale

is much lower and much harder than

selling internal clients. Right? So what

you're proposing is exactly what we do internally. So just to give you

perspective, Angelie, when we go to market and we try to sell to the

public, the LinkedIn method academy, the conversion rate

on that to a cold audience is about 1 a half to

2% purchase. Once we get

them, And then we pitch them business basics, the

conversion rate goes up to between 25 33%

that an internal client then buys the next thing. And so

what we've decided as a business, you guys have probably

noticed, to this day, we haven't run any ads and we

haven't pushed really hard publicly on business basics or our

mastermind. We actually sell the hell out of it internally.

Right? And then when there's spaces additional, we then

sell it. Right? So, like, we just did our business

basics launch, and sold 20 seats into our business basics

with internal clients. And we did the same thing with a

mastermind. Believe it or not, we've actually already sold 2 seats into the mastermind

next year, but my point is it's very valid to

consider kind of a presale to your internal clients. and

see what you get. I think the question would be, what does that

presale look like? How do you market it? How do you create urgency

around it, how do you get people to take action before

you do go to market sale with your celebration

event, right, So, yes, I think you should totally do it. I do

think there's probably some organized marketing you wanna do around

that at your practice through email or text. However, you communicate,

I know my chiropractor that, I mean, we're on. They send us text messages like

every day. I don't know if you can you interact with them through SMS.

And then the incentive. Right? Like, what do they value most? I know you and

I, I think we talked about this last time, and we had a coaching call

is like surveying them. what do they value most in the

practice? that you could gift them that would incentivize

them. So for instance, slightly parallel to your

practice, but similar model, the chiropractor I go to also

does deep tissue massages. They have therapists there. And

if I buy a bundled package, it's significantly

less than if I pay per session. But it's

also great for their therapist because it's like booked business

and recurring revenue in the practice. Right? So every time

I go to check out, I just buy another 12 sessions. which is why I

go every Wednesday. So is there a way that you like

sweeten that? Right? What can you sweeten the pot on

with them purchasing the membership, creating urgency around it. So

I would create a deadline on it. Like, you can do a pre deadline. You

can even say, give them this early bird special that ends on this

day, before your celebration party.

Right? You could even make it the day or 2 before the celebration party.

Right? Right. And then by all means, we

love a a pay in full bonus. When I say pay in full bonus, it's

more like, plus it's booked business, right, if they pay for

6 months' worth of therapy in advance,

just like I was saying with the massage therapist, like, I get a significant savings.

So I love that. and it creates a steady revenue

stream, you know, book of business. Even if they don't show up, you got the

cash in the bank. Right? yeah, the massage therapist in

the office is an independent contractor. She just runs out space. I know she's an

independent contractor, but you could still contract her out. Could you make the buy now

bonus something along the lines of, like, a massage,

and then you just comp her, like, you pay her, or is that outside the

realm of -- Oh, yeah. That's true. They could get an extra 30 minute

massage or something. So, like, in our business basics, we've had

or even in the or in the mastermind a couple years ago,

people who paid in full got, like, Jackie built them something on

the back end, and then I just paid her the extra hours. They, like, she,

like, built an opt in. And I paid her. Right? But it

was, you know, it was a $15,000 investment to come

in the mastermind, and then I paid Jack a couple extra hundred bucks to do

something for the client, and it was a win win for everybody. Right?

Yeah. Yeah. That's a good idea. I can I can bad in

massages and who doesn't want massages. So -- People love I know. Right?