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Hello, ladies.

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Welcome to
this week's

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episode of
the Hourly to

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Exit podcast.

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I am very
excited for

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this week's
guest,

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Judy Weber.

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Welcome, Judy.

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Thank
you, Erin.

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I've been
looking forward

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to this all

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week.

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Yeah, it
has been.

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We've had
so many

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conversations.

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I'm so glad.

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We're finally
getting you on

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the podcast.

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Cause this
is a great

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conversation
for us to have.

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we serve
a similar

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audience and
similar stage

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of business.

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So I think
we'll get a

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lot out of our
conversation

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before we get
started there.

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Would you
introduce

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yourself to

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the audience?

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Sure.

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I am Judy
Weber and I

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am a scaling
strategist and

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business coach
for Christian

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women.

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And I'm on
mission to

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normalize
miraculous

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results for
Christian women

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in business.

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And so it's
an honor to be

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here and impart
these pearls of

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wisdom that the
Lord downloaded

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to me.

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And I love it.

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I love that
we were both

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attorneys.

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So I know
we're going

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to be talking
about that.

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We are going to
start right out

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of the gate,
Aaron, and say

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that I think
law school is

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a beautiful.

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precursor to
entrepreneurship.

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So I'm happy
to talk

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about that.

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Yeah,
well, that

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is what we can
start there.

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and I will say,
as everyone

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can tell, and
we'll talk

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about this,
your offers

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as well, that
Judy is a very

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joyful person.

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it'll come
up again and

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again, as
we have our

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conversations,
it is so

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apparent right
off the top.

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And so it's
funny that

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you mentioned
that about.

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law school,
because so many

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lawyers come
out without

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a single
entrepreneurial

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bone in
our bodies.

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Right?

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And the
way we bill

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still, I mean,
who is the

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dinosaur of.

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unscalable
business model,

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like who's
kind of hanging

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in there.

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Blackberry of
the business

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models, right?

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We love our
Blackberries

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and we love our
hourly billing.

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I love my
Blackberry.

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Please
come back.

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Oh, I love my
Blackberry.

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I mean, I
probably had

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the last one.

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I have a
friend, law

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school friend,
and she bought

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multiple ones.

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And she would
just like go,

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she had her guy
who would just

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keep patching
the same one.

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Together until
finally, like,

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it was just not
being supported

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anymore.

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I mean, it's
not, I'd have

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had the last
black bear in

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the country,
I think.

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Yeah, but yeah,

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you have made
the switch

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completely.

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I think from
lawyer to

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entrepreneur,
I am kind of

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in the middle.

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And yeah, tell
us about your

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journey from
kind of making

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that switch.

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just want to
say that and

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I teach my
clients this.

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I say, you
know what in

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law school and
20 years as a

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trial lawyer,
I learned

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how to think
strategically

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to win.

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And that is
at the very

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backbone of
success and

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entrepreneurship
where You

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could think
about 1000

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things, but
you zero in on

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what matters.

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I remember in
the courtroom,

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one of the
first things

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I'm such a
detail oriented

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person, Aaron,
that, I think

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I, I struggled
a little bit

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as a trial
lawyer because

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I was thinking
of, but wait,

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what about
this factor?

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What about
this?

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Thing and then
finally the

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it dawned on
me that, okay,

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you're an
advocate Jude.

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So yeah,
these are some

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bad facts.

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How can we
minimize

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those and the
great facts?

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How can we,
highlight

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those?

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And so the same
thing here in

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entrepreneurship
where it's

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like, once
you understand

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where you
need to focus.

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hint, hint, the
gurus take you

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of track, okay?

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they say, you
need to do

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a thousand
things, and

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right out of
the gate, you

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need to be
in a thousand

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different
places.

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and so you're
like spinning

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your wheels,
and woo hoo

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hoo, and
you're all

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by yourself.

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A solopreneur
in the

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beginning, and
you're like,

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wait, what?

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So, I'm here
to tell you

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website's not
important.

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in the
beginning,

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you don't
have to be

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in a thousand
places.

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right from
the beginning.

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I developed
what I call a

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sophisticatedly
simple business

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model built
on the 1, 1,

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1 principle.

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And that
is 1 offer.

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That's your
100 K offer.

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That could be
your 7 figure

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offer and you
have 1 best

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client and you
give them 1 big

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transformation.

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And that is
really where we

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need to focus.

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So we think
strategically

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to win.

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What is my
best client

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need 1st?

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Who the heck
are they?

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What do
they need?

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What are their
problems?

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And how am
I going to

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solve them?

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So the way
I think is

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exactly what
we learned in

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law school.

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Aaron.

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Wow,

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that is
amazing.

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That is great.

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I love that.

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Well, what
are the things

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that you
mentioned was,

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that websites
are important

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and doing all
the things.

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I mean, it
brought to

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mind, whether
or not you're

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in your zone of
genius versus

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in your zone
of competence

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versus your
zone of

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incompetence.

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And I think
when we're

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soloist.

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Especially we
spend a lot of

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time outside
of our zone of

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genius, right?

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Because, for me
personally, I'm

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not a marketer.

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So when I'm
doing marketing

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stuff, I'm
not in my zone

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of genius,
unless it's,

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you sharing
my expertise.

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But if I'm
trying to

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figure out
how to work

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LinkedIn,
I'm trying to

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figure out,
my newsletter,

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cadence
and things

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like that.

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I'm a hundred
percent in

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my zone of
incompetence.

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And so figuring
out how to

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kind of do
that one thing.

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That's the most
important thing

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is challenge
for all of us.

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Honestly.

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Yeah.

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But can I
say something

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in love?

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I'm going
to coach you

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right here
on the spot.

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Can we do that?

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Yes,

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please.

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I always think
of these as

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a free free
coaching.

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That's why I
love doing it.

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But

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here I am
to serve.

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So I'm going
to serve you

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up and that's
going to serve

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everybody
listening.

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Okay.

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So you said I'm
not a marketer.

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And so I used
to think that

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too, and I
have many

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clients that
say, I'm not

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a salesperson.

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Don't you
dare call me

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a salesperson,
but hang on a

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second, what we
think about is

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what we become.

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And so the
thought I'm

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in my zone of
incompetence

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while I
appreciate

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the concept.

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And I think
that's like a

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sophisticated,
like a smart

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brain came
up with that.

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You right.

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But that
doesn't serve

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00:05:26,891 --> 00:05:27,891
you to say
that you're in

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your zone of
incompetence.

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How about
we switch it

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00:05:30,297 --> 00:05:31,557
around and say,
you know what?

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I'm growing.

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As a marketer
every day,

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because
we need,

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especially as a
solopreneur, we

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00:05:35,962 --> 00:05:37,182
need to learn
how to market.

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We need to
learn how

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to sell.

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it's like
you're smart.

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You know how
to market.

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It's just
that we don't

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have maybe
the focus.

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We don't know
where to focus

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00:05:45,656 --> 00:05:46,712
because we have
this person

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over here
saying you got

280
00:05:47,523 --> 00:05:47,892
to do this.

281
00:05:47,952 --> 00:05:48,483
And then we
have this

282
00:05:48,483 --> 00:05:49,453
person over
here saying we

283
00:05:49,463 --> 00:05:50,123
got to do that.

284
00:05:50,286 --> 00:05:51,448
And we're, as
you say, trying

285
00:05:51,448 --> 00:05:52,318
to figure it
out on our

286
00:05:52,318 --> 00:05:53,611
own, that's
the value of a

287
00:05:53,611 --> 00:05:55,131
coach to say,
I've got this

288
00:05:55,141 --> 00:05:58,374
process and
jump in and you

289
00:05:58,374 --> 00:06:00,121
won't be having
to, get on

290
00:06:00,121 --> 00:06:01,811
that treadmill,
like, and tire

291
00:06:01,811 --> 00:06:03,051
yourself out
to exhaustion.

292
00:06:03,231 --> 00:06:03,987
Last thing
I'll say to

293
00:06:03,987 --> 00:06:05,337
wrap all this
up, this is

294
00:06:05,337 --> 00:06:06,557
going to be the
nugget of gold.

295
00:06:06,617 --> 00:06:07,717
If you get
nothing else

296
00:06:07,727 --> 00:06:09,017
out of this
episode, ladies

297
00:06:09,017 --> 00:06:10,454
listening, this
is what it is.

298
00:06:10,651 --> 00:06:11,121
Success.

299
00:06:11,507 --> 00:06:13,619
Is a result of
who you believe

300
00:06:13,759 --> 00:06:15,469
yourself to
be, and I'll

301
00:06:15,469 --> 00:06:17,249
tell you as a
smarty pants,

302
00:06:17,299 --> 00:06:18,212
and I don't
mean to tote

303
00:06:18,222 --> 00:06:19,372
myself up, but
I was always

304
00:06:19,372 --> 00:06:20,642
the one top
of the class.

305
00:06:20,722 --> 00:06:21,602
I didn't
graduate number

306
00:06:21,602 --> 00:06:22,322
1, but I was
always in

307
00:06:22,322 --> 00:06:22,922
the top 10.

308
00:06:23,127 --> 00:06:24,344
I wanted
to Excel.

309
00:06:24,439 --> 00:06:26,321
I studied my
butt off and I

310
00:06:26,331 --> 00:06:27,997
was a straight
a student, but

311
00:06:27,997 --> 00:06:28,748
as I thought
about it,

312
00:06:28,778 --> 00:06:29,668
it's probably
only because

313
00:06:29,698 --> 00:06:30,838
I consider
myself to be

314
00:06:30,838 --> 00:06:31,618
a straight
a student.

315
00:06:31,658 --> 00:06:32,558
I was scared
when I went

316
00:06:32,558 --> 00:06:33,158
to law school.

317
00:06:33,158 --> 00:06:34,011
I said, oh,
my gosh, I've

318
00:06:34,011 --> 00:06:34,898
been a straight
a student.

319
00:06:34,898 --> 00:06:35,867
I don't know
that I'll get

320
00:06:35,868 --> 00:06:37,476
a law review in
at Villanova,

321
00:06:37,476 --> 00:06:38,616
but I did by
God's grace.

322
00:06:38,864 --> 00:06:40,431
But when you
believe that

323
00:06:40,431 --> 00:06:41,641
you are a
six figure

324
00:06:41,641 --> 00:06:42,101
entrepreneur.

325
00:06:42,357 --> 00:06:43,299
Or a seven
figure

326
00:06:43,299 --> 00:06:44,689
entrepreneur,
and it feels

327
00:06:44,689 --> 00:06:45,719
really where
the first time

328
00:06:45,719 --> 00:06:46,719
I heard that
I hated it.

329
00:06:46,729 --> 00:06:47,733
They're like,
pretend you

330
00:06:47,733 --> 00:06:49,203
are or think
like she does.

331
00:06:49,203 --> 00:06:49,973
I'm like, I
don't know what

332
00:06:50,003 --> 00:06:51,346
that means,
but I'm here to

333
00:06:51,346 --> 00:06:53,426
tell you that
the how isn't

334
00:06:53,426 --> 00:06:54,956
as important
as the who,

335
00:06:55,117 --> 00:06:55,913
who am I?

336
00:06:56,077 --> 00:06:57,443
And you are
an expert.

337
00:06:57,587 --> 00:06:58,756
You may not
be an expert

338
00:06:58,966 --> 00:07:00,146
CEO yet.

339
00:07:00,347 --> 00:07:01,234
But you're
on your way

340
00:07:01,234 --> 00:07:01,794
to that.

341
00:07:02,018 --> 00:07:04,274
So like, keep
the eye on

342
00:07:04,434 --> 00:07:05,438
kind of where
you're going.

343
00:07:06,184 --> 00:07:06,718
Very nice.

344
00:07:06,718 --> 00:07:07,328
I like that.

345
00:07:07,338 --> 00:07:08,188
Thank you
for that.

346
00:07:08,188 --> 00:07:09,348
I needed that
coaching.

347
00:07:11,354 --> 00:07:12,644
I will just
check not

348
00:07:12,644 --> 00:07:13,054
in the mail.

349
00:07:13,274 --> 00:07:14,024
Thank you
for the free,

350
00:07:14,094 --> 00:07:14,254
coaching.

351
00:07:16,134 --> 00:07:16,734
I mean,
can I just,

352
00:07:16,844 --> 00:07:17,254
like that?

353
00:07:17,284 --> 00:07:18,374
That was kind
of like a

354
00:07:18,384 --> 00:07:19,664
monologue, but
the coaching

355
00:07:19,664 --> 00:07:21,074
would be what
do you feel

356
00:07:21,074 --> 00:07:22,717
when you say
I'm not in my

357
00:07:22,718 --> 00:07:24,297
zone of genius
as a marketer?

358
00:07:24,318 --> 00:07:25,589
Like, What is
the feeling

359
00:07:26,039 --> 00:07:26,509
for that?

360
00:07:26,686 --> 00:07:28,046
Well,  I do,
by the way, I

361
00:07:28,046 --> 00:07:29,226
did not come
up with that.

362
00:07:29,236 --> 00:07:30,866
There's a
author named

363
00:07:31,363 --> 00:07:32,003
first name gay.

364
00:07:32,003 --> 00:07:32,543
I can't
remember the

365
00:07:32,543 --> 00:07:35,243
last name,
but, I feel

366
00:07:35,253 --> 00:07:37,049
like it's not
my highest

367
00:07:37,049 --> 00:07:38,469
and best use
that is what

368
00:07:38,469 --> 00:07:39,179
I do feel.

369
00:07:39,269 --> 00:07:40,079
I feel like
there's

370
00:07:40,079 --> 00:07:40,989
somebody else
who could do

371
00:07:40,989 --> 00:07:43,083
this better,
faster, more

372
00:07:43,093 --> 00:07:44,773
effectively
than I can.

373
00:07:45,006 --> 00:07:46,176
and that let
me stay in

374
00:07:46,176 --> 00:07:48,276
my lane of
talking about.

375
00:07:48,456 --> 00:07:49,826
copyrights
and contracts.

376
00:07:50,106 --> 00:07:50,386
That's

377
00:07:51,516 --> 00:07:52,656
what's fun
about what

378
00:07:52,656 --> 00:07:53,246
you said.

379
00:07:53,516 --> 00:07:54,573
Those are,
for the most

380
00:07:54,573 --> 00:07:55,973
part, thoughts,
not feelings.

381
00:07:56,296 --> 00:07:58,763
Your thought is
somebody else.

382
00:07:59,146 --> 00:08:00,059
Can do this
better.

383
00:08:00,206 --> 00:08:01,216
and I'm here to
tell you that

384
00:08:01,216 --> 00:08:02,086
nobody knows
your business

385
00:08:02,086 --> 00:08:02,686
like you do.

386
00:08:02,854 --> 00:08:03,629
Nobody knows
your best

387
00:08:03,629 --> 00:08:04,569
client like
you do.

388
00:08:04,726 --> 00:08:06,963
So I will say
that's like a

389
00:08:06,963 --> 00:08:07,773
thought error.

390
00:08:07,973 --> 00:08:09,003
But what's
the feeling

391
00:08:09,003 --> 00:08:09,763
like, if I
would think

392
00:08:09,763 --> 00:08:11,293
to myself, I'm
not a marketer.

393
00:08:11,464 --> 00:08:12,613
And if I were
about to do

394
00:08:12,613 --> 00:08:14,522
marketing, I
would feel like

395
00:08:14,651 --> 00:08:15,881
unqualified.

396
00:08:16,046 --> 00:08:20,013
Confused is
that yeah,

397
00:08:20,083 --> 00:08:20,453
I would

398
00:08:20,513 --> 00:08:23,064
say overwhelmed
wouldn't be

399
00:08:23,084 --> 00:08:25,464
the word for
it, but kind of

400
00:08:25,626 --> 00:08:26,701
treading water.

401
00:08:26,791 --> 00:08:28,561
Maybe like,
I'm never quite

402
00:08:28,571 --> 00:08:29,401
getting ahead.

403
00:08:29,401 --> 00:08:30,324
Like, I'm not.

404
00:08:30,597 --> 00:08:31,714
Moving forward
with it.

405
00:08:31,714 --> 00:08:32,594
It's just
like, okay, I'm

406
00:08:32,604 --> 00:08:33,644
getting this
done this week.

407
00:08:33,644 --> 00:08:34,184
And the
next week

408
00:08:34,184 --> 00:08:35,004
I'm getting
that done.

409
00:08:35,004 --> 00:08:36,517
And, but it's
always here.

410
00:08:36,517 --> 00:08:37,827
I am at
starting line

411
00:08:37,837 --> 00:08:38,747
to get it done.

412
00:08:38,747 --> 00:08:39,157
Like, what
do I have

413
00:08:39,157 --> 00:08:39,677
to get done?

414
00:08:39,677 --> 00:08:40,667
I got to write
the newsletter.

415
00:08:40,667 --> 00:08:41,477
I got to get
them, you know,

416
00:08:41,640 --> 00:08:43,087
like, I always
feel like I'm

417
00:08:43,087 --> 00:08:43,587
just starting

418
00:08:43,587 --> 00:08:45,317
over like,
yeah, and

419
00:08:45,317 --> 00:08:46,227
that's
another thing.

420
00:08:46,286 --> 00:08:47,213
I'm just
starting

421
00:08:47,213 --> 00:08:48,323
over again.

422
00:08:48,393 --> 00:08:49,083
That's a
horrible

423
00:08:49,093 --> 00:08:50,423
thought as
opposed to,

424
00:08:50,423 --> 00:08:51,542
you know, so
again, I don't

425
00:08:51,542 --> 00:08:52,667
have to belabor
this, , but I

426
00:08:52,667 --> 00:08:53,823
have a faith
fuel thought

427
00:08:53,823 --> 00:08:54,373
process.

428
00:08:54,373 --> 00:08:55,593
And if anybody
listening wants

429
00:08:55,593 --> 00:08:57,070
it and Aaron,
if you want it.

430
00:08:57,215 --> 00:08:59,142
reach out to me
on, Facebook,

431
00:08:59,182 --> 00:09:01,222
LinkedIn at
Judy Weber co.

432
00:09:01,242 --> 00:09:02,572
And I will send
you my training

433
00:09:02,572 --> 00:09:03,472
on my faith
field thought

434
00:09:03,472 --> 00:09:04,442
model, because
this is where

435
00:09:04,442 --> 00:09:05,932
we grab hold
of our thoughts

436
00:09:05,932 --> 00:09:07,328
and hold them
captive so

437
00:09:07,328 --> 00:09:08,978
we can really
examine them.

438
00:09:09,180 --> 00:09:10,682
And, what we
find is that

439
00:09:10,682 --> 00:09:11,482
these thoughts
that keep

440
00:09:11,482 --> 00:09:12,772
going through
our mind often

441
00:09:12,772 --> 00:09:15,085
are lies,
often lies.

442
00:09:15,105 --> 00:09:16,355
We accept them
as true and

443
00:09:16,355 --> 00:09:18,195
as fact, but
we have to

444
00:09:18,195 --> 00:09:20,578
examine them
when we get to

445
00:09:20,578 --> 00:09:21,938
the truth of
who you are.

446
00:09:22,316 --> 00:09:28,612
I don't feel
like I'm not

447
00:09:28,752 --> 00:09:29,652
smart, but
I feel like,

448
00:09:29,830 --> 00:09:31,055
is this how

449
00:09:31,055 --> 00:09:32,505
I should be,
or something

450
00:09:32,505 --> 00:09:33,995
like to have
a strategy,

451
00:09:33,995 --> 00:09:34,305
right.

452
00:09:34,482 --> 00:09:35,565
And then to
execute it,

453
00:09:35,575 --> 00:09:36,435
how much of
that should

454
00:09:36,435 --> 00:09:38,598
be me versus
somebody else.

455
00:09:38,608 --> 00:09:39,808
Like there's
someone who is.

456
00:09:40,038 --> 00:09:41,532
Less expensive
than me, but,

457
00:09:41,595 --> 00:09:42,952
put it that
way than me

458
00:09:42,952 --> 00:09:44,745
to be project
managing some

459
00:09:44,745 --> 00:09:45,895
of these things
to get and

460
00:09:45,895 --> 00:09:46,485
I would say,

461
00:09:46,485 --> 00:09:48,285
yes, you
get to a

462
00:09:48,285 --> 00:09:49,015
certain point.

463
00:09:49,165 --> 00:09:50,645
The last thing
I'll say this,

464
00:09:50,705 --> 00:09:51,775
I think this is
really valuable

465
00:09:51,775 --> 00:09:53,322
for everybody
listening that

466
00:09:53,382 --> 00:09:55,825
I may differ
from a bunch

467
00:09:55,825 --> 00:09:56,605
of business
coaches

468
00:09:56,605 --> 00:09:57,005
out there.

469
00:09:57,025 --> 00:09:58,225
But I think in
the beginning,

470
00:09:58,385 --> 00:09:59,495
when you're in
the trenches,

471
00:09:59,678 --> 00:10:00,722
the clarity.

472
00:10:00,882 --> 00:10:02,552
that only
you through

473
00:10:02,552 --> 00:10:03,902
power thinking
there's the

474
00:10:03,902 --> 00:10:05,322
lawyer sitting
and thinking,

475
00:10:05,482 --> 00:10:06,828
the clarity
you get as to

476
00:10:06,828 --> 00:10:08,018
who your best
client is.

477
00:10:08,370 --> 00:10:10,235
Only you can
really get

478
00:10:10,265 --> 00:10:11,741
to the depth
beyond on the

479
00:10:11,741 --> 00:10:12,831
superficial
level.

480
00:10:12,841 --> 00:10:13,801
She's a bop,
bop, bop.

481
00:10:13,831 --> 00:10:14,151
Okay.

482
00:10:14,151 --> 00:10:15,531
But what
problems is

483
00:10:15,531 --> 00:10:16,551
she dealing
with right now?

484
00:10:16,684 --> 00:10:17,694
How does
she think?

485
00:10:17,704 --> 00:10:19,124
What does she
think about you

486
00:10:19,276 --> 00:10:20,537
as an expert
and your whole

487
00:10:20,547 --> 00:10:21,937
industry and,
what is she

488
00:10:21,937 --> 00:10:23,127
really looking
to solve all

489
00:10:23,127 --> 00:10:23,627
those things?

490
00:10:23,647 --> 00:10:24,900
So, if you
want that faith

491
00:10:24,900 --> 00:10:25,970
field thought
model, that

492
00:10:25,990 --> 00:10:26,720
is the key.

493
00:10:26,750 --> 00:10:28,080
I will tell
you mindset.

494
00:10:28,204 --> 00:10:29,475
I poo pooed
it for years,

495
00:10:29,697 --> 00:10:30,975
Aaron, and it
slowed me down.

496
00:10:31,170 --> 00:10:32,402
I'm like, look,
I'm a doer.

497
00:10:32,412 --> 00:10:33,332
So yeah,
yeah, yeah.

498
00:10:33,542 --> 00:10:33,902
La la la.

499
00:10:33,902 --> 00:10:34,552
What I
think about

500
00:10:34,552 --> 00:10:35,042
who cares?

501
00:10:35,122 --> 00:10:36,702
I want to
get it done.

502
00:10:36,890 --> 00:10:38,149
And when I
finally slowed

503
00:10:38,149 --> 00:10:40,209
down and listen
to the coach, I

504
00:10:40,209 --> 00:10:41,249
invested over a
quarter million

505
00:10:41,249 --> 00:10:42,299
dollars in the
last 7 years

506
00:10:42,299 --> 00:10:42,819
in coaching.

507
00:10:42,869 --> 00:10:43,802
So, let me
tell you, I

508
00:10:43,802 --> 00:10:44,952
don't look at
it as a waste.

509
00:10:45,195 --> 00:10:47,035
I grew so
much, but it's

510
00:10:47,035 --> 00:10:47,845
the mindset.

511
00:10:47,992 --> 00:10:48,659
That's going
to be whoo.

512
00:10:49,079 --> 00:10:49,829
It's going
to take you

513
00:10:49,829 --> 00:10:50,779
to a whole
new places.

514
00:10:50,779 --> 00:10:51,049
Aaron.

515
00:10:52,059 --> 00:10:52,925
Oh, very nice.

516
00:10:52,955 --> 00:10:53,455
Very nice.

517
00:10:53,695 --> 00:10:54,722
Yeah, I do
agree that,

518
00:10:54,742 --> 00:10:55,532
all the
conversations

519
00:10:55,552 --> 00:10:56,685
that I have,
I like, I do

520
00:10:56,685 --> 00:10:58,125
consider myself
a salesperson.

521
00:10:58,145 --> 00:10:58,925
So that is
the one thing

522
00:10:58,925 --> 00:11:00,019
like, which I,
different than

523
00:11:00,019 --> 00:11:00,569
a marketer.

524
00:11:00,789 --> 00:11:02,152
I absolutely
consider myself

525
00:11:02,392 --> 00:11:05,015
my sales, best
that I am the

526
00:11:05,025 --> 00:11:06,215
salesperson,
all the

527
00:11:06,215 --> 00:11:07,425
conversations
that I have,

528
00:11:07,435 --> 00:11:08,355
I learned
something

529
00:11:08,355 --> 00:11:10,372
from every
single sales

530
00:11:10,372 --> 00:11:11,552
conversation,
whichever

531
00:11:11,552 --> 00:11:12,202
way it goes.

532
00:11:12,469 --> 00:11:13,235
And so
that's, yeah.

533
00:11:13,450 --> 00:11:14,380
100 percent me.

534
00:11:14,607 --> 00:11:15,400
but thank
you for that.

535
00:11:15,517 --> 00:11:16,477
I do think
that'd be very

536
00:11:16,477 --> 00:11:17,927
valuable and
I absolutely

537
00:11:17,927 --> 00:11:19,097
do think it's
something that,

538
00:11:19,294 --> 00:11:20,877
we all struggle
with, that how

539
00:11:20,877 --> 00:11:21,967
to like, where
should our,

540
00:11:22,150 --> 00:11:24,754
time attention
resources to

541
00:11:24,870 --> 00:11:25,710
be the most
efficient.

542
00:11:25,720 --> 00:11:27,100
So, well,
that brings

543
00:11:27,100 --> 00:11:28,814
me to, I mean,
apparently

544
00:11:28,874 --> 00:11:31,234
I am your,
target client.

545
00:11:31,254 --> 00:11:32,454
So who do
you work

546
00:11:32,454 --> 00:11:33,717
with mostly?

547
00:11:33,907 --> 00:11:35,160
Why do they
come to you?

548
00:11:35,170 --> 00:11:36,370
What pain are
they feeling

549
00:11:36,370 --> 00:11:36,940
that they go?

550
00:11:36,941 --> 00:11:37,413
I need to

551
00:11:37,413 --> 00:11:38,250
go see Judy.

552
00:11:38,637 --> 00:11:39,267
So good.

553
00:11:39,497 --> 00:11:41,644
Now I live
my talk.

554
00:11:41,734 --> 00:11:42,654
I walk my talk.

555
00:11:42,840 --> 00:11:44,160
So earlier I
mentioned my

556
00:11:44,160 --> 00:11:45,740
sophisticatedly
simple business

557
00:11:45,740 --> 00:11:47,187
model built on
the one, one,

558
00:11:47,187 --> 00:11:47,997
one principle.

559
00:11:48,204 --> 00:11:49,287
Well,
initially, yes,

560
00:11:49,287 --> 00:11:50,734
one offer, but
guess what?

561
00:11:50,814 --> 00:11:52,004
At this stage
approaching

562
00:11:52,004 --> 00:11:53,164
seven figures,
I have two.

563
00:11:53,400 --> 00:11:54,590
So I have
my joyful

564
00:11:54,600 --> 00:11:55,860
six figures
accelerator

565
00:11:56,010 --> 00:11:56,860
helping
women get to

566
00:11:56,860 --> 00:11:58,470
their first
100 K year.

567
00:11:58,672 --> 00:12:00,130
And then I
work with other

568
00:12:00,130 --> 00:12:01,810
ladies at six
or multi six

569
00:12:01,820 --> 00:12:02,890
to get toward
the seven.

570
00:12:02,890 --> 00:12:04,220
That's my
joyful scaling

571
00:12:04,260 --> 00:12:04,970
mastermind.

572
00:12:05,190 --> 00:12:06,980
So the pain
points for the.

573
00:12:07,129 --> 00:12:07,965
Joyful six
figures.

574
00:12:07,965 --> 00:12:09,405
Accelerator is
exactly what

575
00:12:09,405 --> 00:12:10,275
we're talking
about here.

576
00:12:10,459 --> 00:12:11,135
I'm smart.

577
00:12:11,272 --> 00:12:12,235
I've been
an expert.

578
00:12:12,372 --> 00:12:13,319
I'm a
professional,

579
00:12:13,319 --> 00:12:14,129
or I've been
a corporate

580
00:12:14,129 --> 00:12:14,619
person.

581
00:12:14,659 --> 00:12:15,919
I've got
expertise.

582
00:12:15,959 --> 00:12:17,629
And now I want
to say bye bye

583
00:12:17,739 --> 00:12:19,239
to working for
somebody else

584
00:12:19,515 --> 00:12:22,042
and jump into
entrepreneurship.

585
00:12:22,112 --> 00:12:23,485
And I know I
thought the

586
00:12:23,485 --> 00:12:24,215
transition
would be

587
00:12:24,215 --> 00:12:25,165
super easy
and it wasn't.

588
00:12:25,482 --> 00:12:26,760
For some of the
reasons we just

589
00:12:26,760 --> 00:12:27,270
talked about.

590
00:12:27,500 --> 00:12:29,077
So, that's
their pain.

591
00:12:29,087 --> 00:12:30,507
And my solution
is through

592
00:12:30,507 --> 00:12:31,577
my three
step process.

593
00:12:31,627 --> 00:12:32,817
It's simple
three steps

594
00:12:33,132 --> 00:12:34,447
where it's
focused and

595
00:12:34,447 --> 00:12:35,287
I'll tell you
what they are.

596
00:12:35,447 --> 00:12:36,784
First step is
the right offer

597
00:12:36,784 --> 00:12:37,344
framework.

598
00:12:37,484 --> 00:12:39,724
Create your 100
K offer, making

599
00:12:39,724 --> 00:12:40,914
three simple
decisions.

600
00:12:41,330 --> 00:12:41,992
And that's it.

601
00:12:42,114 --> 00:12:43,072
but that's
where we go.

602
00:12:43,132 --> 00:12:44,362
And it's your
best client.

603
00:12:44,632 --> 00:12:46,092
Decide who
that is very

604
00:12:46,092 --> 00:12:47,482
clearly, very
specifically.

605
00:12:47,654 --> 00:12:48,559
Next is
what's the

606
00:12:48,559 --> 00:12:49,469
transformation
you're going

607
00:12:49,469 --> 00:12:49,979
to provide?

608
00:12:49,989 --> 00:12:51,459
The major
transformation.

609
00:12:51,657 --> 00:12:52,922
And third,
what is the

610
00:12:53,030 --> 00:12:53,609
container?

611
00:12:53,609 --> 00:12:54,389
Like the price?

612
00:12:54,389 --> 00:12:55,299
How long is it?

613
00:12:55,464 --> 00:12:56,965
And kind of how
is delivery?

614
00:12:57,110 --> 00:12:58,365
That's step
one, the

615
00:12:58,365 --> 00:12:59,135
100k offer.

616
00:12:59,165 --> 00:12:59,905
Everything
flows

617
00:12:59,905 --> 00:13:00,365
from that.

618
00:13:00,514 --> 00:13:02,189
Then the next
is joy infused

619
00:13:02,289 --> 00:13:02,839
marketing.

620
00:13:03,004 --> 00:13:04,335
Marketing
should be fun.

621
00:13:04,574 --> 00:13:05,889
It shouldn't
be a drudgery

622
00:13:05,959 --> 00:13:06,649
and when
we're staying

623
00:13:06,649 --> 00:13:07,819
focused,
it can be.

624
00:13:07,980 --> 00:13:08,902
And then
the 3rd part

625
00:13:08,922 --> 00:13:10,222
is ethical
selling.

626
00:13:10,384 --> 00:13:11,395
And I just
talked last

627
00:13:11,395 --> 00:13:12,535
week on my
joyful business

628
00:13:12,535 --> 00:13:12,985
workshop.

629
00:13:13,005 --> 00:13:14,305
I talked
about how it

630
00:13:14,305 --> 00:13:15,889
is, servant
leadership

631
00:13:16,009 --> 00:13:18,112
intersects
with buyer

632
00:13:18,112 --> 00:13:20,079
psychology
to really do

633
00:13:20,139 --> 00:13:20,989
selling in
a way that

634
00:13:20,989 --> 00:13:21,839
feels good.

635
00:13:22,035 --> 00:13:25,045
So 1st 100 K.

636
00:13:25,219 --> 00:13:26,502
Briefly, my
mastermind

637
00:13:26,675 --> 00:13:27,842
are for those
already there.

638
00:13:27,862 --> 00:13:30,149
And so there
we focus on the

639
00:13:30,149 --> 00:13:31,319
breakthrough
strategy is the

640
00:13:31,329 --> 00:13:32,329
first scaling
strategy.

641
00:13:32,379 --> 00:13:33,359
So we're really
looking at

642
00:13:33,359 --> 00:13:34,409
the marketing
and the sales

643
00:13:34,409 --> 00:13:36,119
and delivery
to refine

644
00:13:36,322 --> 00:13:37,382
everything
that they have

645
00:13:37,382 --> 00:13:38,882
going on to
make sure that

646
00:13:38,882 --> 00:13:40,729
you're ready to
really scale,

647
00:13:40,749 --> 00:13:42,385
meaning you're
not necessarily

648
00:13:42,395 --> 00:13:43,695
selling one
to one at

649
00:13:43,695 --> 00:13:44,245
that level.

650
00:13:44,245 --> 00:13:45,775
You're selling
one to many,

651
00:13:45,922 --> 00:13:46,462
it's a little
bit of a

652
00:13:46,462 --> 00:13:47,242
different
selling.

653
00:13:47,425 --> 00:13:48,832
and then the
second scaling

654
00:13:48,832 --> 00:13:49,792
strategy
is ops.

655
00:13:50,190 --> 00:13:51,414
Operations,
so we look at

656
00:13:51,414 --> 00:13:52,884
team, we look
at automation

657
00:13:52,884 --> 00:13:54,777
and we look at
and then the

658
00:13:54,777 --> 00:13:55,957
3rd scaling
strategy

659
00:13:55,957 --> 00:13:56,787
is profit.

660
00:13:56,957 --> 00:13:57,857
See, everybody
talks about

661
00:13:57,857 --> 00:13:58,347
revenue.

662
00:13:58,387 --> 00:13:59,507
I know some
7 figure

663
00:13:59,517 --> 00:14:00,787
businesses and
their profit is

664
00:14:00,787 --> 00:14:01,457
in the gutter.

665
00:14:01,457 --> 00:14:02,270
It's like
nowhere.

666
00:14:02,270 --> 00:14:03,440
They have cash
flow problems

667
00:14:03,440 --> 00:14:04,050
all the time.

668
00:14:04,240 --> 00:14:05,840
So we look at
the numbers

669
00:14:06,034 --> 00:14:07,180
and not just
the dollars.

670
00:14:07,180 --> 00:14:08,944
We look at,
client results.

671
00:14:09,334 --> 00:14:10,314
If your clients
aren't getting

672
00:14:10,314 --> 00:14:11,364
results, who's
going to talk

673
00:14:11,374 --> 00:14:12,054
well about you?

674
00:14:12,094 --> 00:14:12,624
Nobody.

675
00:14:12,877 --> 00:14:14,277
So we look at
the numbers.

676
00:14:14,277 --> 00:14:15,267
We have a
strategic

677
00:14:15,377 --> 00:14:16,897
planning, both
short term

678
00:14:16,897 --> 00:14:17,627
and long term.

679
00:14:17,687 --> 00:14:18,747
And we have
initiatives

680
00:14:18,767 --> 00:14:19,557
that have
to be put in

681
00:14:19,557 --> 00:14:21,740
place in order
to continue

682
00:14:21,740 --> 00:14:23,400
to fuel the
revenue that

683
00:14:23,400 --> 00:14:23,930
are coming in.

684
00:14:23,960 --> 00:14:25,144
So briefly,
that's who

685
00:14:25,144 --> 00:14:25,714
I work with.

686
00:14:26,834 --> 00:14:28,384
Those are 2
different.

687
00:14:28,740 --> 00:14:30,167
Avatars are
they that yes.

688
00:14:30,777 --> 00:14:31,027
Okay.

689
00:14:31,057 --> 00:14:31,917
So you started,
which 1 did

690
00:14:31,917 --> 00:14:33,497
you start with
and how did you

691
00:14:33,674 --> 00:14:34,264
add the 2nd?

692
00:14:34,462 --> 00:14:35,560
Yeah, I will
tell you, I

693
00:14:35,560 --> 00:14:36,740
started with
the mastermind

694
00:14:37,309 --> 00:14:38,169
because you
may have heard

695
00:14:38,169 --> 00:14:39,469
of my podcast
that I hired

696
00:14:39,469 --> 00:14:40,839
a 75, 000
dollar coach

697
00:14:40,839 --> 00:14:42,489
and she's like,
start high.

698
00:14:42,707 --> 00:14:45,255
Not low and I
get that, but

699
00:14:45,295 --> 00:14:46,205
I will tell
you that my

700
00:14:46,205 --> 00:14:47,315
accelerator
look, there's

701
00:14:47,315 --> 00:14:48,745
more women
getting to

702
00:14:48,745 --> 00:14:50,462
their first 100
K than there

703
00:14:50,462 --> 00:14:52,012
are women that
are approaching

704
00:14:52,012 --> 00:14:52,742
seven figures.

705
00:14:53,119 --> 00:14:54,935
So I've decided
because I get

706
00:14:54,935 --> 00:14:56,485
to as CEOs, we
get to decide.

707
00:14:56,664 --> 00:14:57,515
I've decided
that I'm

708
00:14:57,525 --> 00:14:58,835
focusing on
the accelerator

709
00:14:58,845 --> 00:14:59,992
more, going
into 2024,

710
00:15:01,205 --> 00:15:02,315
because there's
so much of a

711
00:15:02,315 --> 00:15:02,845
need there.

712
00:15:02,875 --> 00:15:04,739
And when my
clients there

713
00:15:04,739 --> 00:15:05,649
get results,
then they

714
00:15:05,649 --> 00:15:07,099
graduate up to
the mastermind.

715
00:15:07,469 --> 00:15:07,709
Right.

716
00:15:07,719 --> 00:15:08,339
Absolutely.

717
00:15:08,379 --> 00:15:09,069
Absolutely.

718
00:15:09,259 --> 00:15:10,975
And so do you
fish in the

719
00:15:10,975 --> 00:15:12,995
same swimming
hall for both

720
00:15:13,102 --> 00:15:13,652
programs?

721
00:15:14,365 --> 00:15:15,755
Yeah, it is
basically the

722
00:15:15,755 --> 00:15:16,645
woman, she's
a different

723
00:15:16,655 --> 00:15:17,465
stage in her
business.

724
00:15:17,825 --> 00:15:19,095
She's smart
like you

725
00:15:19,095 --> 00:15:19,395
and me.

726
00:15:19,395 --> 00:15:20,295
She's a
go getter.

727
00:15:20,452 --> 00:15:21,065
She's not
afraid of

728
00:15:21,065 --> 00:15:22,585
hard work, but
she's tired.

729
00:15:22,728 --> 00:15:24,055
I tend to
attract women

730
00:15:24,065 --> 00:15:24,805
in their
forties and

731
00:15:24,805 --> 00:15:25,705
fifties and a
little bit in

732
00:15:25,705 --> 00:15:26,865
their sixties,
because that's

733
00:15:26,865 --> 00:15:27,365
who I am.

734
00:15:27,365 --> 00:15:28,055
And so they
kind of

735
00:15:28,055 --> 00:15:29,142
resonate
as opposed

736
00:15:29,152 --> 00:15:30,308
to hiring a
business coach

737
00:15:30,338 --> 00:15:31,318
that shows
her, It'll

738
00:15:31,328 --> 00:15:31,918
be, you know,
hanging out

739
00:15:31,918 --> 00:15:33,908
in her bikini,
you know?

740
00:15:33,958 --> 00:15:34,888
So yeah, I
would say

741
00:15:34,888 --> 00:15:36,295
generally it
is, fishing in

742
00:15:36,295 --> 00:15:37,065
the same ponds.

743
00:15:37,085 --> 00:15:37,305
Yes.

744
00:15:37,432 --> 00:15:37,698
Okay.

745
00:15:37,758 --> 00:15:38,118
Excellent.

746
00:15:38,178 --> 00:15:38,598
Excellent.

747
00:15:38,752 --> 00:15:38,992
All right.

748
00:15:39,062 --> 00:15:40,685
So one of the
things I noted

749
00:15:40,685 --> 00:15:42,335
that you talk
about building

750
00:15:42,335 --> 00:15:43,675
a sustainable
business.

751
00:15:44,045 --> 00:15:45,462
And so
sustainable is

752
00:15:45,795 --> 00:15:46,898
I think we all
have different

753
00:15:46,972 --> 00:15:49,388
definitions
of that term.

754
00:15:49,548 --> 00:15:50,898
What does it
mean for you

755
00:15:50,898 --> 00:15:51,982
and how do
you help your

756
00:15:51,982 --> 00:15:53,492
clients build
a sustainable

757
00:15:53,802 --> 00:15:53,862
business?

758
00:15:54,298 --> 00:15:54,548
Yeah.

759
00:15:54,618 --> 00:15:55,678
I mean,
whether you're.

760
00:15:55,850 --> 00:15:57,178
Again, in the
earlier stages,

761
00:15:57,178 --> 00:15:57,768
getting to
that first

762
00:15:57,768 --> 00:15:59,718
100 K or you
are beyond it.

763
00:15:59,728 --> 00:16:00,838
Now you're
ready to scale

764
00:16:00,868 --> 00:16:02,575
and really take
it big time.

765
00:16:02,775 --> 00:16:04,985
sustainability
to me is not

766
00:16:04,995 --> 00:16:06,035
working all
the time.

767
00:16:06,208 --> 00:16:06,582
Right.

768
00:16:06,622 --> 00:16:08,732
And so when you
get past six

769
00:16:08,732 --> 00:16:09,752
and certainly
multi six,

770
00:16:09,752 --> 00:16:10,772
you have to
have a team.

771
00:16:10,782 --> 00:16:11,922
You cannot
do it alone.

772
00:16:11,932 --> 00:16:13,485
I mean, I'd be
lost if there's

773
00:16:13,485 --> 00:16:15,048
no way I could
do what I do

774
00:16:15,048 --> 00:16:16,702
without a team,
but again,

775
00:16:16,882 --> 00:16:18,022
sophisticatedly
simple

776
00:16:18,022 --> 00:16:18,482
business.

777
00:16:18,772 --> 00:16:20,510
I do not want
5 different

778
00:16:20,520 --> 00:16:22,053
departments
with 30

779
00:16:22,053 --> 00:16:23,023
different
employees.

780
00:16:23,033 --> 00:16:23,793
That's not me.

781
00:16:23,973 --> 00:16:25,077
I have a
director

782
00:16:25,077 --> 00:16:25,417
of ops.

783
00:16:25,723 --> 00:16:27,420
I have a social
media selling,

784
00:16:27,687 --> 00:16:29,157
strategist and
I have a social

785
00:16:29,157 --> 00:16:31,573
media, creative
strategist.

786
00:16:31,803 --> 00:16:33,120
And then I have
an admin, so

787
00:16:33,120 --> 00:16:34,410
we're a very
lean team.

788
00:16:34,537 --> 00:16:35,907
My niece is
my accountant.

789
00:16:36,093 --> 00:16:37,053
So again,
there's 5

790
00:16:37,093 --> 00:16:38,103
people on
our team, but

791
00:16:38,113 --> 00:16:39,763
you need that
help in order

792
00:16:39,763 --> 00:16:41,280
to make it
something that

793
00:16:41,280 --> 00:16:42,820
can operate
without you.

794
00:16:43,000 --> 00:16:44,813
You know, so I
think, in the

795
00:16:44,813 --> 00:16:46,363
earlier stages,
sustainability

796
00:16:46,363 --> 00:16:47,143
is about focus.

797
00:16:47,480 --> 00:16:49,212
And clarity
and later on

798
00:16:49,332 --> 00:16:50,812
sustainability
is about

799
00:16:50,822 --> 00:16:51,692
not doing
everything

800
00:16:51,692 --> 00:16:53,232
yourself
and creating

801
00:16:53,232 --> 00:16:54,652
systems and
processes so

802
00:16:54,652 --> 00:16:55,885
that you can,
like me, I'm

803
00:16:55,885 --> 00:16:56,885
two miles from
the beach so

804
00:16:56,885 --> 00:16:57,765
you can go
hang out on

805
00:16:57,825 --> 00:16:58,265
the beach.

806
00:16:58,795 --> 00:16:59,655
How perfect.

807
00:17:00,477 --> 00:17:01,812
Well, speaking
of building a

808
00:17:01,812 --> 00:17:02,742
business that
can operate

809
00:17:02,752 --> 00:17:04,185
independently
from you, like

810
00:17:04,195 --> 00:17:06,185
your business
is your name,

811
00:17:06,370 --> 00:17:08,102
Judy Weber
LLC right and

812
00:17:08,132 --> 00:17:10,102
but you do
have branded

813
00:17:10,172 --> 00:17:12,338
offers, and I
know a lot of

814
00:17:12,338 --> 00:17:13,188
us as we're
building our

815
00:17:13,188 --> 00:17:14,548
businesses we
struggle with.

816
00:17:14,715 --> 00:17:15,962
what to call
our businesses,

817
00:17:15,982 --> 00:17:17,512
how closely
to identify

818
00:17:17,522 --> 00:17:18,978
it with us,
if we ever

819
00:17:18,978 --> 00:17:19,698
want to get
to the point

820
00:17:19,698 --> 00:17:20,878
where we're
not doing all

821
00:17:20,878 --> 00:17:22,018
the delivery,
we're not doing

822
00:17:22,018 --> 00:17:24,238
all the things
like, do we

823
00:17:24,238 --> 00:17:25,258
name it after
ourselves?

824
00:17:25,268 --> 00:17:26,388
Do we have
this great

825
00:17:26,448 --> 00:17:28,258
trademark name
that we have?

826
00:17:28,258 --> 00:17:29,405
Like, how do
you advise

827
00:17:29,495 --> 00:17:30,398
people to
think about,

828
00:17:30,960 --> 00:17:31,725
you know,
I don't

829
00:17:31,745 --> 00:17:32,425
know that.

830
00:17:32,583 --> 00:17:33,615
A client
has directly

831
00:17:33,665 --> 00:17:34,795
asked me that
question.

832
00:17:34,795 --> 00:17:35,665
So that's
so good.

833
00:17:35,665 --> 00:17:36,465
I mean, I
have thought

834
00:17:36,465 --> 00:17:36,975
about it.

835
00:17:37,128 --> 00:17:38,758
for me right
now, I mean,

836
00:17:38,798 --> 00:17:40,775
I'm 58 if this
was 20 years

837
00:17:40,775 --> 00:17:42,465
ago, or even
10 years ago.

838
00:17:42,612 --> 00:17:44,158
I might think
about changing

839
00:17:44,188 --> 00:17:46,205
the name of
the LLC, but

840
00:17:46,245 --> 00:17:47,715
even what I'm
creating right

841
00:17:47,715 --> 00:17:49,452
now, it could
be saleable

842
00:17:49,668 --> 00:17:51,145
because of
the brand.

843
00:17:51,345 --> 00:17:52,555
Messaging
behind it so

844
00:17:52,555 --> 00:17:54,025
that Judy Weber
is the face

845
00:17:54,025 --> 00:17:55,125
of it right
now, but there

846
00:17:55,125 --> 00:17:56,125
is like, a
mission and a

847
00:17:56,125 --> 00:17:58,118
movement behind
what I do.

848
00:17:58,275 --> 00:17:59,195
but to your
point, the

849
00:17:59,195 --> 00:17:59,915
programs.

850
00:18:00,223 --> 00:18:01,488
Definitely need
to be results

851
00:18:01,488 --> 00:18:03,331
oriented and
really speak

852
00:18:03,391 --> 00:18:05,048
to, on an
intellectual

853
00:18:05,048 --> 00:18:05,828
and an
emotional

854
00:18:05,828 --> 00:18:06,198
level.

855
00:18:06,208 --> 00:18:07,178
It needs to
speak to your

856
00:18:07,178 --> 00:18:07,948
best client.

857
00:18:08,184 --> 00:18:09,281
I know so
many times we

858
00:18:09,281 --> 00:18:10,171
grapple over
that, but

859
00:18:10,171 --> 00:18:11,721
it's so funny
because what

860
00:18:11,721 --> 00:18:12,714
I've learned
from coaching,

861
00:18:12,898 --> 00:18:13,884
the coach that
taught me the

862
00:18:13,884 --> 00:18:15,294
most with the
whole mindset

863
00:18:15,294 --> 00:18:17,274
thing is that,
you know, what

864
00:18:17,468 --> 00:18:19,148
you need to
fall in love.

865
00:18:19,321 --> 00:18:21,394
With your
program and

866
00:18:21,611 --> 00:18:22,871
you could
call it Jack's

867
00:18:22,871 --> 00:18:24,041
brat, or you
could call it

868
00:18:24,041 --> 00:18:24,581
something else.

869
00:18:24,581 --> 00:18:26,191
Like, like,
really it's you

870
00:18:26,231 --> 00:18:27,551
and your belief
about it.

871
00:18:27,551 --> 00:18:28,741
And the way
you talk about

872
00:18:28,741 --> 00:18:31,104
it matters
more than,

873
00:18:31,194 --> 00:18:32,134
calling it
something cute

874
00:18:32,134 --> 00:18:32,634
and creative.

875
00:18:32,704 --> 00:18:33,684
So sometimes
cute and

876
00:18:33,684 --> 00:18:35,061
creative
can cause

877
00:18:35,091 --> 00:18:36,391
confusion,
which is not

878
00:18:36,461 --> 00:18:36,871
a good thing.

879
00:18:37,281 --> 00:18:37,611
Yes.

880
00:18:37,911 --> 00:18:38,251
Yes.

881
00:18:38,979 --> 00:18:39,464
That's
definitely

882
00:18:39,474 --> 00:18:40,434
something that
many of us

883
00:18:40,624 --> 00:18:41,534
learn the hard
way, like,

884
00:18:41,564 --> 00:18:43,418
that's very
clever, except

885
00:18:43,418 --> 00:18:44,288
I have no idea
what you're

886
00:18:44,568 --> 00:18:45,058
talking about.

887
00:18:48,488 --> 00:18:49,108
That's
definitely

888
00:18:49,108 --> 00:18:49,828
not the goal.

889
00:18:49,838 --> 00:18:51,068
Yeah, I agree
with that.

890
00:18:51,267 --> 00:18:52,864
And so
mentioned

891
00:18:52,914 --> 00:18:54,284
systems and
processes

892
00:18:54,284 --> 00:18:55,414
and SOPs,
you you're

893
00:18:55,414 --> 00:18:56,814
speaking my
language here.

894
00:18:57,014 --> 00:18:58,501
I like to
help people

895
00:18:58,877 --> 00:19:00,557
turn that
expertise into

896
00:19:00,557 --> 00:19:01,757
intellectual
property assets

897
00:19:01,757 --> 00:19:02,557
so they can
create that

898
00:19:02,577 --> 00:19:03,247
independence.

899
00:19:03,654 --> 00:19:04,364
when you're
working with

900
00:19:04,364 --> 00:19:05,471
your clients,
like, are

901
00:19:05,471 --> 00:19:07,041
you working
with them on

902
00:19:07,041 --> 00:19:07,551
those things?

903
00:19:07,551 --> 00:19:08,331
What kind
of questions

904
00:19:08,351 --> 00:19:09,721
are they
asking you?

905
00:19:10,851 --> 00:19:12,881
Yeah, I always
am talking

906
00:19:12,881 --> 00:19:13,441
with ladies.

907
00:19:13,701 --> 00:19:14,451
Some of my
ladies have

908
00:19:14,491 --> 00:19:15,481
committed the
accelerator.

909
00:19:15,491 --> 00:19:17,361
They're at
50, 60, 70,

910
00:19:17,361 --> 00:19:18,251
000 and they
have an offer.

911
00:19:18,251 --> 00:19:18,791
They just
wanted to

912
00:19:18,791 --> 00:19:19,401
refine it.

913
00:19:19,517 --> 00:19:20,521
But a lot
come in in the

914
00:19:20,521 --> 00:19:21,321
earlier stage.

915
00:19:21,511 --> 00:19:22,591
Some that
just joined

916
00:19:22,591 --> 00:19:23,531
in, they're
basically

917
00:19:23,531 --> 00:19:24,541
just opening
their doors.

918
00:19:24,772 --> 00:19:25,711
And I say to
them, and it

919
00:19:25,711 --> 00:19:27,061
blows their
mind, what is

920
00:19:27,061 --> 00:19:27,721
your method?

921
00:19:27,761 --> 00:19:28,731
Even if you're
one on one.

922
00:19:28,902 --> 00:19:29,756
You have
a method.

923
00:19:29,836 --> 00:19:30,486
What is it?

924
00:19:30,629 --> 00:19:31,236
I don't know.

925
00:19:31,356 --> 00:19:32,162
I don't really
accept that

926
00:19:32,162 --> 00:19:33,402
as an answer
in love.

927
00:19:33,549 --> 00:19:34,932
I smile and
I say, you do

928
00:19:34,932 --> 00:19:36,069
know you get
your client's

929
00:19:36,069 --> 00:19:36,879
results, right?

930
00:19:37,039 --> 00:19:37,322
Yes.

931
00:19:37,522 --> 00:19:37,932
Okay.

932
00:19:38,106 --> 00:19:39,046
So how do
you do that?

933
00:19:39,202 --> 00:19:39,812
Here's where
they are

934
00:19:39,812 --> 00:19:40,766
when they
come in and

935
00:19:40,766 --> 00:19:41,726
they may come
in slightly

936
00:19:41,726 --> 00:19:42,696
different
points, right?

937
00:19:42,706 --> 00:19:43,476
Like I just
said, my

938
00:19:43,486 --> 00:19:44,426
accelerator,
sometimes

939
00:19:44,426 --> 00:19:45,396
they come in
brand new.

940
00:19:45,572 --> 00:19:46,712
Sometimes they
come in three

941
00:19:46,712 --> 00:19:47,682
years into
the business

942
00:19:47,682 --> 00:19:48,692
and it's just
not working,

943
00:19:48,692 --> 00:19:49,996
whatever,
but generally

944
00:19:49,996 --> 00:19:51,699
speaking, are
they coming in?

945
00:19:51,881 --> 00:19:53,001
And what's
there before

946
00:19:53,021 --> 00:19:54,381
and then what's
there after

947
00:19:54,529 --> 00:19:55,524
and then what
are you doing

948
00:19:55,574 --> 00:19:56,774
to get them
from point A

949
00:19:56,774 --> 00:19:57,444
to point Z?

950
00:19:57,622 --> 00:19:59,257
And so, I make
them power

951
00:19:59,257 --> 00:20:00,621
think and
they said they

952
00:20:00,621 --> 00:20:01,511
hate it in
the beginning.

953
00:20:01,681 --> 00:20:02,461
Sometimes
there's

954
00:20:02,461 --> 00:20:03,501
some like
resistance,

955
00:20:03,812 --> 00:20:05,111
but then
when I say,

956
00:20:05,111 --> 00:20:05,981
okay, great.

957
00:20:06,032 --> 00:20:07,627
And what tools
and what cool

958
00:20:07,627 --> 00:20:08,927
name can we
call that?

959
00:20:09,112 --> 00:20:11,026
Protocol or
that process,

960
00:20:11,442 --> 00:20:13,472
so that it
becomes unique

961
00:20:13,654 --> 00:20:14,462
and here's
the fun thing.

962
00:20:14,462 --> 00:20:15,182
I just want
to say, and I

963
00:20:15,182 --> 00:20:16,582
know, you know,
this, but can't

964
00:20:16,582 --> 00:20:18,042
say this enough
in the Bible.

965
00:20:18,042 --> 00:20:19,062
It says there's
nothing new

966
00:20:19,062 --> 00:20:19,652
under the sun.

967
00:20:19,852 --> 00:20:20,619
And that's
so true.

968
00:20:20,822 --> 00:20:21,902
And can I just
tell everybody

969
00:20:21,902 --> 00:20:23,052
out there,
there's really

970
00:20:23,052 --> 00:20:24,679
not much new
in business.

971
00:20:24,959 --> 00:20:25,229
Okay.

972
00:20:25,279 --> 00:20:26,139
Because basic
business

973
00:20:26,169 --> 00:20:27,479
principles
are from the

974
00:20:27,479 --> 00:20:28,429
beginning of
time till the

975
00:20:28,429 --> 00:20:29,902
end of time,
but how you

976
00:20:29,922 --> 00:20:32,159
put it together
is, what makes

977
00:20:32,159 --> 00:20:32,829
you unique.

978
00:20:32,952 --> 00:20:33,519
Right.

979
00:20:33,572 --> 00:20:34,762
So, could
there be other

980
00:20:34,762 --> 00:20:36,062
programs that
kind of follow

981
00:20:36,062 --> 00:20:36,702
my process?

982
00:20:36,732 --> 00:20:37,062
Yes.

983
00:20:37,302 --> 00:20:37,922
But they're
not called

984
00:20:37,922 --> 00:20:39,082
the joyful
six figures

985
00:20:39,202 --> 00:20:39,912
accelerator.

986
00:20:39,942 --> 00:20:40,292
Right?

987
00:20:40,489 --> 00:20:41,952
So really,
I encourage

988
00:20:41,952 --> 00:20:43,132
everybody
listening to

989
00:20:43,162 --> 00:20:44,902
think about
your process,

990
00:20:45,092 --> 00:20:46,266
because whether
you officially

991
00:20:46,366 --> 00:20:48,079
trademark it
right away, or

992
00:20:48,079 --> 00:20:49,279
you think in
those terms,

993
00:20:49,479 --> 00:20:50,642
you're going to
stand out when

994
00:20:50,642 --> 00:20:53,377
you say I have
a methodology

995
00:20:53,427 --> 00:20:54,667
that nobody
else can offer.

996
00:20:54,687 --> 00:20:55,457
And here's
what it is.

997
00:20:56,297 --> 00:20:56,667
Right?

998
00:20:56,832 --> 00:20:57,151
Yeah.

999
00:20:57,151 --> 00:20:58,914
So many, people
will ask about

1000
00:20:58,924 --> 00:20:59,672
the protecting
their

1001
00:20:59,672 --> 00:21:01,516
methodologies
and wondering

1002
00:21:01,516 --> 00:21:02,906
if it has to
be completely

1003
00:21:02,906 --> 00:21:04,065
unique, you
as a question

1004
00:21:04,065 --> 00:21:05,205
came up during
a workshop I

1005
00:21:05,215 --> 00:21:05,825
had a couple
of weeks

1006
00:21:05,825 --> 00:21:07,041
ago, like,
well, what

1007
00:21:07,224 --> 00:21:08,641
is original?

1008
00:21:08,641 --> 00:21:09,701
What does
that mean?

1009
00:21:09,891 --> 00:21:10,931
it doesn't
mean it's like,

1010
00:21:11,130 --> 00:21:12,284
This thing
that nobody

1011
00:21:12,284 --> 00:21:13,914
ever thought
of ever before.

1012
00:21:13,914 --> 00:21:15,621
Like, Oh my
God, you mind

1013
00:21:15,631 --> 00:21:17,341
blowingly
innovative.

1014
00:21:17,533 --> 00:21:18,981
It just means
it's your

1015
00:21:19,150 --> 00:21:21,314
own original
expression

1016
00:21:21,334 --> 00:21:22,354
about, it
could be the

1017
00:21:22,354 --> 00:21:23,944
same old tired
ideas, frankly,

1018
00:21:23,944 --> 00:21:25,317
because as
you mentioned,

1019
00:21:25,317 --> 00:21:27,381
there are no
new ideas, but

1020
00:21:27,381 --> 00:21:30,707
how we filter
them and how we

1021
00:21:30,717 --> 00:21:32,347
use those ideas
to deliver

1022
00:21:32,347 --> 00:21:33,527
results for
our clients.

1023
00:21:33,880 --> 00:21:35,587
That is
original to us.

1024
00:21:35,587 --> 00:21:35,967
If which.

1025
00:21:36,323 --> 00:21:38,727
From us with
our own, unique

1026
00:21:38,727 --> 00:21:39,217
spin to it.

1027
00:21:39,227 --> 00:21:40,467
My unique,
I just mean

1028
00:21:40,662 --> 00:21:41,924
not copied
from somebody

1029
00:21:41,924 --> 00:21:44,604
else that
then that is

1030
00:21:44,604 --> 00:21:46,321
how we create
that one.

1031
00:21:46,321 --> 00:21:48,411
We create new
assets that

1032
00:21:48,411 --> 00:21:50,221
we can protect
hopefully with

1033
00:21:50,221 --> 00:21:52,300
copyrights
and we helped

1034
00:21:52,340 --> 00:21:53,756
to create
our unique

1035
00:21:53,756 --> 00:21:55,786
positioning
and our brand

1036
00:21:55,986 --> 00:21:56,603
and so you
have to have

1037
00:21:56,723 --> 00:21:58,013
something that
distinguishes

1038
00:21:58,013 --> 00:21:58,663
you from.

1039
00:21:58,910 --> 00:22:00,160
all the other
leadership

1040
00:22:00,180 --> 00:22:02,063
people or
HR people.

1041
00:22:02,241 --> 00:22:03,710
And so I kept
finding that,

1042
00:22:03,880 --> 00:22:06,213
original way to
express maybe

1043
00:22:06,213 --> 00:22:07,313
some of the
same ideas.

1044
00:22:07,585 --> 00:22:07,996
Yeah.

1045
00:22:08,166 --> 00:22:08,906
Can I say
something

1046
00:22:08,906 --> 00:22:09,196
on that?

1047
00:22:09,246 --> 00:22:11,020
I, as a lawyer,
and I just

1048
00:22:11,080 --> 00:22:12,100
thought about
this just this

1049
00:22:12,100 --> 00:22:13,700
week, Aaron, I
consider myself

1050
00:22:13,700 --> 00:22:14,840
unconventional
and I kind

1051
00:22:14,840 --> 00:22:15,810
of pushed
the needle on

1052
00:22:15,820 --> 00:22:17,000
things even
before I became

1053
00:22:17,000 --> 00:22:17,350
a lawyer.

1054
00:22:17,350 --> 00:22:18,430
So I think that
totally fits

1055
00:22:18,470 --> 00:22:19,260
my personality.

1056
00:22:19,428 --> 00:22:20,188
But as I
thought about

1057
00:22:20,188 --> 00:22:21,548
it, I'm like,
am I a rule

1058
00:22:21,548 --> 00:22:22,298
follower?

1059
00:22:22,418 --> 00:22:24,078
I guess I love
taking risks.

1060
00:22:24,078 --> 00:22:25,228
I come from
poor, so I

1061
00:22:25,238 --> 00:22:26,658
had to, in
order to, get

1062
00:22:26,718 --> 00:22:27,871
anywhere close
to where I am.

1063
00:22:28,091 --> 00:22:29,508
But I just want
to encourage

1064
00:22:29,508 --> 00:22:30,358
the women
listening.

1065
00:22:30,555 --> 00:22:32,085
Don't be so
afraid of

1066
00:22:32,095 --> 00:22:33,085
being sued.

1067
00:22:33,238 --> 00:22:33,818
like, in
the way of

1068
00:22:33,818 --> 00:22:35,008
trademark
copywriting,

1069
00:22:35,008 --> 00:22:35,718
you need
somebody like

1070
00:22:35,728 --> 00:22:37,368
Aaron that's
going to advise

1071
00:22:37,388 --> 00:22:38,438
you because
there are some

1072
00:22:38,438 --> 00:22:39,728
wrinkles that
you need to

1073
00:22:39,758 --> 00:22:41,338
be aware of
to be safe

1074
00:22:41,338 --> 00:22:41,965
and all that.

1075
00:22:42,165 --> 00:22:44,098
But I see too
much times

1076
00:22:44,098 --> 00:22:45,931
that we assume
the worst.

1077
00:22:46,105 --> 00:22:47,690
We meaning
too many women

1078
00:22:47,720 --> 00:22:49,530
out there that
maybe aren't

1079
00:22:49,595 --> 00:22:50,073
lawyers.

1080
00:22:50,073 --> 00:22:50,373
Right?

1081
00:22:50,495 --> 00:22:51,133
And they're
just like,

1082
00:22:51,133 --> 00:22:51,903
oh, my gosh,
I can't do

1083
00:22:51,903 --> 00:22:52,443
that because
I don't want

1084
00:22:52,443 --> 00:22:53,023
to be sued.

1085
00:22:53,043 --> 00:22:54,063
And they
just hesitate

1086
00:22:54,063 --> 00:22:54,583
so much.

1087
00:22:54,593 --> 00:22:56,303
So I encourage
you to reach

1088
00:22:56,303 --> 00:22:57,830
out to Aaron
with your

1089
00:22:57,830 --> 00:22:59,110
questions
or another

1090
00:22:59,268 --> 00:23:00,220
professional,
like if you're

1091
00:23:00,220 --> 00:23:01,683
hiring or
anything like

1092
00:23:01,683 --> 00:23:02,343
that, reach
out to an

1093
00:23:02,343 --> 00:23:03,773
employment
lawyer, get a

1094
00:23:03,843 --> 00:23:05,340
professional
and write

1095
00:23:05,380 --> 00:23:06,950
expert guidance
because when

1096
00:23:07,050 --> 00:23:08,503
we operate in
fear, let me

1097
00:23:08,503 --> 00:23:08,963
tell you this.

1098
00:23:08,963 --> 00:23:10,743
I'm No decision
made from

1099
00:23:10,743 --> 00:23:12,270
fear is a
good decision.

1100
00:23:12,410 --> 00:23:13,060
It's just not

1101
00:23:13,852 --> 00:23:14,713
do you find
that that's

1102
00:23:14,723 --> 00:23:15,093
something?

1103
00:23:15,093 --> 00:23:15,673
I mean, I
don't know.

1104
00:23:15,673 --> 00:23:16,363
You don't work.

1105
00:23:16,592 --> 00:23:17,273
Do you ever
work with

1106
00:23:17,273 --> 00:23:18,816
men or, as a
lawyer with

1107
00:23:18,816 --> 00:23:19,556
my lawyer hat?

1108
00:23:19,740 --> 00:23:20,876
Well, no,
with your

1109
00:23:20,886 --> 00:23:21,676
current offers.

1110
00:23:21,886 --> 00:23:22,583
Is it all
women?

1111
00:23:22,820 --> 00:23:23,176
Oh, yes.

1112
00:23:23,176 --> 00:23:23,516
It's okay.

1113
00:23:23,516 --> 00:23:23,696
Yeah.

1114
00:23:23,706 --> 00:23:23,876
Okay.

1115
00:23:23,876 --> 00:23:24,036
Yeah.

1116
00:23:24,273 --> 00:23:24,826
But I'm
wondering,

1117
00:23:24,836 --> 00:23:25,976
like,
generally,

1118
00:23:26,026 --> 00:23:27,293
if that is
something that

1119
00:23:27,396 --> 00:23:28,093
operating Yeah.

1120
00:23:28,246 --> 00:23:29,683
With fear and
being afraid

1121
00:23:29,683 --> 00:23:30,283
to take risks.

1122
00:23:30,283 --> 00:23:31,723
Is that general
of fear, of

1123
00:23:31,723 --> 00:23:33,416
risks, is
that something

1124
00:23:33,416 --> 00:23:34,826
that is unique
to women?

1125
00:23:34,826 --> 00:23:35,606
Something that
you need to

1126
00:23:35,606 --> 00:23:36,986
really kind of
help them with?

1127
00:23:36,986 --> 00:23:38,006
I mean, I know
men have fear

1128
00:23:38,006 --> 00:23:39,118
of risk too,
, but does that

1129
00:23:39,118 --> 00:23:40,773
more come out
more with your

1130
00:23:40,904 --> 00:23:41,526
female comment?

1131
00:23:41,531 --> 00:23:41,641
I think

1132
00:23:41,641 --> 00:23:41,841
so.

1133
00:23:42,035 --> 00:23:43,260
I think the
Lord made us to

1134
00:23:43,265 --> 00:23:44,340
be such givers.

1135
00:23:44,444 --> 00:23:44,526
Mm-Hmm.

1136
00:23:44,856 --> 00:23:46,146
. And we just
wanna serve.

1137
00:23:46,327 --> 00:23:47,810
I've never met
a woman, even a

1138
00:23:47,810 --> 00:23:49,100
7 figure woman
who said I was

1139
00:23:49,100 --> 00:23:50,040
in this thing
for the money.

1140
00:23:50,130 --> 00:23:51,160
Like, that's
why I started

1141
00:23:51,320 --> 00:23:52,270
saying I
want to help.

1142
00:23:52,330 --> 00:23:52,650
Right.

1143
00:23:53,200 --> 00:23:53,860
And so they're
givers.

1144
00:23:54,050 --> 00:23:55,366
And so they
have this

1145
00:23:55,366 --> 00:23:56,446
heart to serve.

1146
00:23:56,486 --> 00:23:58,086
And I'll tell
you, sometimes,

1147
00:23:58,086 --> 00:23:58,916
especially
in Christian

1148
00:23:58,916 --> 00:23:59,816
circles,
there's almost

1149
00:23:59,816 --> 00:24:01,610
like this guilt
about getting

1150
00:24:01,610 --> 00:24:02,260
paid for it.

1151
00:24:02,270 --> 00:24:03,080
And I'm like,
wait a minute,

1152
00:24:03,080 --> 00:24:04,060
can I just
ask 1 thing?

1153
00:24:04,204 --> 00:24:05,286
Why do you
not have

1154
00:24:05,326 --> 00:24:06,316
any problem?

1155
00:24:06,414 --> 00:24:07,026
And they
use, they

1156
00:24:07,026 --> 00:24:08,950
don't taking
a paycheck.

1157
00:24:09,192 --> 00:24:10,781
From somebody,
but somehow

1158
00:24:10,781 --> 00:24:12,031
when you're
charging for

1159
00:24:12,031 --> 00:24:13,261
a beautiful
expertise,

1160
00:24:13,271 --> 00:24:14,151
that's helping
someone.

1161
00:24:14,161 --> 00:24:15,051
Why do you
have any guilt

1162
00:24:15,051 --> 00:24:15,571
around that?

1163
00:24:15,601 --> 00:24:16,551
They're
getting value.

1164
00:24:16,551 --> 00:24:17,431
You're
getting value.

1165
00:24:17,431 --> 00:24:17,961
You know
what I mean?

1166
00:24:18,001 --> 00:24:19,191
So I think
that women

1167
00:24:19,191 --> 00:24:21,215
do uniquely
struggle.

1168
00:24:21,360 --> 00:24:23,491
With this
idea of some

1169
00:24:23,501 --> 00:24:25,498
guilt, some
shame and some

1170
00:24:25,666 --> 00:24:26,521
risk adverse.

1171
00:24:26,888 --> 00:24:28,511
tendencies,
which does

1172
00:24:28,511 --> 00:24:29,081
not serve you.

1173
00:24:29,081 --> 00:24:30,458
I understand
it, but that's

1174
00:24:30,748 --> 00:24:31,658
where you need
the expert

1175
00:24:31,668 --> 00:24:32,748
guidance to
say, okay,

1176
00:24:32,748 --> 00:24:33,398
here's where
you need to

1177
00:24:33,418 --> 00:24:34,258
be careful.

1178
00:24:34,370 --> 00:24:35,545
And here's
where you're

1179
00:24:35,545 --> 00:24:36,415
worrying
about nothing.

1180
00:24:36,620 --> 00:24:37,506
yeah, that
was a lot

1181
00:24:37,506 --> 00:24:38,536
of, the
reasoning

1182
00:24:38,536 --> 00:24:40,316
behind my
original hourly

1183
00:24:40,316 --> 00:24:42,286
to exit kind
of structure

1184
00:24:42,286 --> 00:24:43,876
is that not
thinking about

1185
00:24:44,050 --> 00:24:45,503
preparing for
exit in this

1186
00:24:45,513 --> 00:24:47,023
kind of bro
culture kind

1187
00:24:47,023 --> 00:24:48,343
of way of,
just in it

1188
00:24:48,343 --> 00:24:49,053
for the money.

1189
00:24:49,053 --> 00:24:49,593
They're
starting

1190
00:24:49,593 --> 00:24:51,093
something just
immediately

1191
00:24:51,163 --> 00:24:52,093
because they
just building

1192
00:24:52,093 --> 00:24:53,673
it to sell
and not.

1193
00:24:53,855 --> 00:24:54,995
Serve their
clients,

1194
00:24:55,005 --> 00:24:56,355
not for the
impact that

1195
00:24:56,375 --> 00:24:57,255
they can have.

1196
00:24:57,468 --> 00:24:59,378
we still can
be building

1197
00:24:59,378 --> 00:25:00,128
businesses.

1198
00:25:00,588 --> 00:25:02,971
maximize wealth
and that's a

1199
00:25:02,971 --> 00:25:03,601
good thing.

1200
00:25:03,601 --> 00:25:04,841
It's not
a dirty

1201
00:25:04,861 --> 00:25:05,581
bro thing.

1202
00:25:05,611 --> 00:25:07,127
It is a look
what you can

1203
00:25:07,127 --> 00:25:08,057
do for your
community.

1204
00:25:08,137 --> 00:25:08,957
Look what you
can do for

1205
00:25:08,957 --> 00:25:09,857
your church,
which look

1206
00:25:09,857 --> 00:25:11,360
what you do for
your kids when

1207
00:25:11,370 --> 00:25:13,534
we, use our
expertise to

1208
00:25:13,534 --> 00:25:14,224
create wealth.

1209
00:25:14,304 --> 00:25:15,944
And so, yeah,
I agree.

1210
00:25:16,197 --> 00:25:16,837
Yeah, I
totally agree

1211
00:25:16,837 --> 00:25:17,097
with that.

1212
00:25:17,187 --> 00:25:18,451
why are we
feeling guilty?

1213
00:25:18,579 --> 00:25:20,049
God, here's my
thing, and this

1214
00:25:20,049 --> 00:25:21,074
is going to be
crazy, but I'm

1215
00:25:21,074 --> 00:25:21,544
gonna say it.

1216
00:25:21,604 --> 00:25:21,994
Okay.

1217
00:25:22,149 --> 00:25:23,558
I believe
it's a sin.

1218
00:25:23,558 --> 00:25:23,708
Yeah.

1219
00:25:23,886 --> 00:25:25,628
When you play
small, okay,

1220
00:25:25,766 --> 00:25:27,001
there, I've
said it and I

1221
00:25:27,011 --> 00:25:28,051
said before,
and the 1st

1222
00:25:28,061 --> 00:25:28,881
time I said
it, I kind of

1223
00:25:28,881 --> 00:25:30,141
felt funny, but
the more I say

1224
00:25:30,141 --> 00:25:30,931
it, the more
I believe it.

1225
00:25:31,106 --> 00:25:33,321
Why real quick,
the parable of

1226
00:25:33,321 --> 00:25:33,891
the talents.

1227
00:25:34,329 --> 00:25:35,046
Go look
that up.

1228
00:25:35,046 --> 00:25:35,536
Google it.

1229
00:25:35,719 --> 00:25:36,173
Okay.

1230
00:25:36,299 --> 00:25:37,119
So what
happened?

1231
00:25:37,349 --> 00:25:38,396
the master
who's really

1232
00:25:38,426 --> 00:25:39,806
God had given
different

1233
00:25:39,856 --> 00:25:40,866
people,
different

1234
00:25:40,876 --> 00:25:41,836
amounts of
talents.

1235
00:25:41,836 --> 00:25:42,536
He gave
somebody

1236
00:25:42,546 --> 00:25:43,646
10 talent,
somebody else,

1237
00:25:43,656 --> 00:25:44,296
5 talents.

1238
00:25:44,356 --> 00:25:45,646
And the 1,
he gave 1

1239
00:25:45,656 --> 00:25:46,966
talent when
he came back.

1240
00:25:46,976 --> 00:25:48,276
The 1 that had
10 doubled it.

1241
00:25:48,286 --> 00:25:49,456
The 1 that had
5 doubled it.

1242
00:25:49,466 --> 00:25:50,346
The 1 that
had 1.

1243
00:25:50,356 --> 00:25:51,926
He goes, oh,
here it is back

1244
00:25:51,926 --> 00:25:52,802
again here.

1245
00:25:52,802 --> 00:25:53,872
He buried it.

1246
00:25:53,976 --> 00:25:55,112
And he goes,
I was afraid.

1247
00:25:55,282 --> 00:25:56,596
And what did
the master say?

1248
00:25:56,799 --> 00:25:58,447
Get away from
you, you wicked

1249
00:25:58,651 --> 00:25:59,591
slothful.

1250
00:25:59,651 --> 00:26:01,261
It's lazy
servant.

1251
00:26:01,441 --> 00:26:02,441
So to me,
it's like

1252
00:26:02,559 --> 00:26:03,824
he's saying I
gave you this.

1253
00:26:04,429 --> 00:26:05,831
And instead
of doing the

1254
00:26:05,951 --> 00:26:07,531
scary, bold,
courageous

1255
00:26:07,531 --> 00:26:08,871
thing and going
out and trying

1256
00:26:08,871 --> 00:26:10,864
to make more
by serving

1257
00:26:10,864 --> 00:26:11,804
and doing
something with

1258
00:26:11,804 --> 00:26:12,874
the talents
he's given you,

1259
00:26:13,036 --> 00:26:13,981
you buried it.

1260
00:26:14,192 --> 00:26:15,746
that's like a
mindset shift.

1261
00:26:15,939 --> 00:26:17,576
The enemy would
love to help

1262
00:26:17,576 --> 00:26:19,276
you believe,
Oh, you better

1263
00:26:19,276 --> 00:26:19,846
sit down.

1264
00:26:19,846 --> 00:26:20,696
You better
shut up.

1265
00:26:20,706 --> 00:26:22,572
You're being
self ambition.

1266
00:26:22,582 --> 00:26:23,662
No, we're
in this to

1267
00:26:23,662 --> 00:26:25,689
serve, really
have to be

1268
00:26:25,859 --> 00:26:28,339
discerning on
our motivation.

1269
00:26:28,412 --> 00:26:29,296
And if you're
really have

1270
00:26:29,296 --> 00:26:30,476
a heart to
serve, go out

1271
00:26:30,476 --> 00:26:30,816
there and go

1272
00:26:30,816 --> 00:26:31,126
big.

1273
00:26:31,272 --> 00:26:31,947
Yeah, yeah.

1274
00:26:32,114 --> 00:26:33,467
So for many
of us, it's

1275
00:26:33,477 --> 00:26:35,207
not just about
the revenue

1276
00:26:35,396 --> 00:26:36,001
or the income.

1277
00:26:36,011 --> 00:26:36,981
It's also about
the impact.

1278
00:26:37,161 --> 00:26:37,481
Right?

1279
00:26:37,789 --> 00:26:38,174
Absolutely.

1280
00:26:38,474 --> 00:26:39,934
And, there's
only so many

1281
00:26:39,934 --> 00:26:41,397
people you
can serve with

1282
00:26:41,397 --> 00:26:42,457
your one on
one services.

1283
00:26:42,537 --> 00:26:44,077
So if you want
to multiply

1284
00:26:44,077 --> 00:26:45,587
your impact,
then you

1285
00:26:45,587 --> 00:26:46,147
need to build
a scalable

1286
00:26:46,677 --> 00:26:46,947
business.

1287
00:26:47,312 --> 00:26:47,634
Right?

1288
00:26:47,841 --> 00:26:48,686
yeah, and
there's lots

1289
00:26:48,686 --> 00:26:49,636
of ways to do
that, right?

1290
00:26:49,676 --> 00:26:51,212
1 to then
transition

1291
00:26:51,212 --> 00:26:51,662
to group.

1292
00:26:51,847 --> 00:26:53,634
Or in what you
do, certain

1293
00:26:53,634 --> 00:26:54,534
instances,
you might want

1294
00:26:54,534 --> 00:26:55,951
to license
and then get

1295
00:26:55,961 --> 00:26:56,831
certifications.

1296
00:26:56,901 --> 00:26:57,271
I mean,
there's so

1297
00:26:57,271 --> 00:26:58,661
many different
ways to scale,

1298
00:26:58,826 --> 00:27:00,541
but yeah, one
to one you'll

1299
00:27:00,541 --> 00:27:01,661
tire out
because your

1300
00:27:01,661 --> 00:27:03,131
calendar can
only stretch

1301
00:27:03,131 --> 00:27:03,871
you so far.

1302
00:27:04,351 --> 00:27:04,841
Exactly.

1303
00:27:04,871 --> 00:27:05,481
Exactly.

1304
00:27:05,612 --> 00:27:06,827
Even now, if
you don't have

1305
00:27:06,837 --> 00:27:08,177
to go on site
anymore, like

1306
00:27:08,177 --> 00:27:09,557
maybe you had
to before,

1307
00:27:09,557 --> 00:27:10,814
but still all
that prep.

1308
00:27:10,958 --> 00:27:12,024
If you're
creating

1309
00:27:12,024 --> 00:27:13,774
original
materials for

1310
00:27:13,814 --> 00:27:15,894
every client,
then the work

1311
00:27:15,894 --> 00:27:16,978
that goes
into that.

1312
00:27:17,018 --> 00:27:17,928
And so, yeah.

1313
00:27:18,108 --> 00:27:19,048
So wonderful.

1314
00:27:19,251 --> 00:27:21,414
we're at the
end of 2023 as

1315
00:27:21,414 --> 00:27:22,294
we record this.

1316
00:27:22,574 --> 00:27:23,174
So I'm
wondering

1317
00:27:23,174 --> 00:27:24,431
what do you
see coming

1318
00:27:24,431 --> 00:27:25,771
ahead in 2024?

1319
00:27:25,801 --> 00:27:26,931
Do you see
any trends

1320
00:27:26,931 --> 00:27:28,048
that you think
will either

1321
00:27:28,058 --> 00:27:29,778
accelerate in
2024 or maybe

1322
00:27:29,778 --> 00:27:31,074
there'll be
some complete

1323
00:27:31,268 --> 00:27:31,908
reversals?

1324
00:27:31,908 --> 00:27:32,008
What

1325
00:27:32,008 --> 00:27:32,608
are you seeing
for 2024?

1326
00:27:33,291 --> 00:27:34,284
Yeah, I
think only

1327
00:27:34,284 --> 00:27:34,934
the stronger
are going

1328
00:27:34,934 --> 00:27:35,654
to survive.

1329
00:27:35,824 --> 00:27:37,538
I think that
specificity

1330
00:27:37,538 --> 00:27:39,078
is one of the
words for me.

1331
00:27:39,248 --> 00:27:41,074
and our brand
Judy Weber Co,

1332
00:27:41,124 --> 00:27:43,791
into 2024 and
what I'm really

1333
00:27:43,871 --> 00:27:45,571
impressing upon
my clients is

1334
00:27:45,744 --> 00:27:47,348
this idea of
knowing your

1335
00:27:47,348 --> 00:27:48,078
best client.

1336
00:27:48,241 --> 00:27:49,901
so well that
while everybody

1337
00:27:49,901 --> 00:27:51,301
else is saying
the same thing

1338
00:27:51,301 --> 00:27:52,531
that everybody
else is saying,

1339
00:27:52,561 --> 00:27:53,981
and they're
going to not

1340
00:27:53,981 --> 00:27:54,871
even be heard,
they're going

1341
00:27:54,871 --> 00:27:55,671
to disappear.

1342
00:27:55,836 --> 00:27:56,106
Okay.

1343
00:27:56,106 --> 00:27:56,876
And ultimately
go out of

1344
00:27:56,876 --> 00:27:57,276
business.

1345
00:27:57,589 --> 00:27:58,759
I want you
to go all in

1346
00:27:58,759 --> 00:28:00,636
and be bold
and decide.

1347
00:28:00,656 --> 00:28:02,056
Oh, decision
making is

1348
00:28:02,066 --> 00:28:03,946
the most key
and critical

1349
00:28:03,946 --> 00:28:04,896
CEO skill.

1350
00:28:05,076 --> 00:28:05,976
So decide
who that

1351
00:28:05,976 --> 00:28:07,126
best client
is and stop

1352
00:28:07,126 --> 00:28:08,006
apologizing.

1353
00:28:08,006 --> 00:28:09,036
Oh, I
can't serve

1354
00:28:09,206 --> 00:28:09,526
everybody.

1355
00:28:09,526 --> 00:28:10,036
You sure can.

1356
00:28:10,514 --> 00:28:12,023
But until you
get specific,

1357
00:28:12,184 --> 00:28:13,066
nobody's going
to hear it.

1358
00:28:13,319 --> 00:28:14,239
So be strong.

1359
00:28:14,249 --> 00:28:15,129
It's
specificity.

1360
00:28:15,129 --> 00:28:17,039
And the other
word is focus.

1361
00:28:17,548 --> 00:28:17,963
Okay.

1362
00:28:17,983 --> 00:28:19,613
If you are
feeling out

1363
00:28:19,643 --> 00:28:21,213
of time, out
of breath.

1364
00:28:21,381 --> 00:28:22,391
just
overwhelmed

1365
00:28:22,411 --> 00:28:23,121
from what we
were talking

1366
00:28:23,121 --> 00:28:24,934
about earlier,
then you need

1367
00:28:24,974 --> 00:28:26,154
to, you think
you won't have

1368
00:28:26,154 --> 00:28:27,644
time to, but
you need to

1369
00:28:27,644 --> 00:28:29,708
slow down and
strategically

1370
00:28:29,868 --> 00:28:30,958
look at what
you're doing.

1371
00:28:31,178 --> 00:28:31,888
And there's
that rule

1372
00:28:31,918 --> 00:28:33,161
8020, right?

1373
00:28:33,274 --> 00:28:34,361
80 percent of
your revenue

1374
00:28:34,371 --> 00:28:35,751
is only coming
from 20 percent

1375
00:28:35,751 --> 00:28:36,861
of what you're
doing double

1376
00:28:36,861 --> 00:28:37,541
down on that.

1377
00:28:37,541 --> 00:28:39,441
20 percent 1st,
in order to do

1378
00:28:39,441 --> 00:28:40,571
that, you got
to identify

1379
00:28:40,571 --> 00:28:43,461
it and focus.

1380
00:28:44,538 --> 00:28:45,209
I love that.

1381
00:28:45,229 --> 00:28:45,679
I love that.

1382
00:28:45,884 --> 00:28:47,223
You know, it
reminds me of,

1383
00:28:47,439 --> 00:28:48,833
in fiction,
although, you

1384
00:28:48,833 --> 00:28:50,623
know, I'm 1 of
these aspiring

1385
00:28:50,683 --> 00:28:51,713
great American
novelists

1386
00:28:52,106 --> 00:28:53,076
someday I'll
finish 1.

1387
00:28:53,076 --> 00:28:56,319
but when, you
know, you're

1388
00:28:56,339 --> 00:28:57,633
Carrie in
fiction, you

1389
00:28:57,703 --> 00:28:58,943
start with your
characters,

1390
00:28:58,943 --> 00:28:59,163
right?

1391
00:28:59,163 --> 00:29:00,273
Because once,
you know, your

1392
00:29:00,273 --> 00:29:01,153
characters
really well,

1393
00:29:01,163 --> 00:29:03,431
like, What
they say comes

1394
00:29:03,431 --> 00:29:04,181
naturally,
like, if you

1395
00:29:04,181 --> 00:29:05,581
start the other
way around,

1396
00:29:05,658 --> 00:29:07,488
it's very hard,
to move the

1397
00:29:07,488 --> 00:29:08,148
story forward.

1398
00:29:08,148 --> 00:29:08,818
But when you
have these

1399
00:29:08,818 --> 00:29:10,378
characters, and
you understand,

1400
00:29:10,378 --> 00:29:11,198
like, what
their felties

1401
00:29:11,198 --> 00:29:11,798
are, what
their hopes

1402
00:29:11,798 --> 00:29:13,254
and dreams are,
then it kind

1403
00:29:13,254 --> 00:29:14,514
of naturally
occurs.

1404
00:29:14,698 --> 00:29:16,134
And same thing
with knowing.

1405
00:29:16,314 --> 00:29:17,403
Who you're
serving.

1406
00:29:17,473 --> 00:29:18,133
when you know
who you're

1407
00:29:18,133 --> 00:29:19,919
serving, then
you know how to

1408
00:29:19,919 --> 00:29:20,759
talk to them,
what they're

1409
00:29:20,759 --> 00:29:21,699
thinking
about, how

1410
00:29:21,699 --> 00:29:22,693
to help them.

1411
00:29:22,854 --> 00:29:23,806
And it makes
everything

1412
00:29:23,876 --> 00:29:24,406
easier.

1413
00:29:24,479 --> 00:29:25,499
if people
wonder about

1414
00:29:25,499 --> 00:29:26,479
what to write
about, for

1415
00:29:26,479 --> 00:29:27,789
instance, like,
Oh, I can't do

1416
00:29:27,789 --> 00:29:28,129
a newsletter.

1417
00:29:28,129 --> 00:29:29,404
Well, well, if
you know your

1418
00:29:29,404 --> 00:29:30,244
client well
enough, you

1419
00:29:30,244 --> 00:29:31,614
know exactly
what to write

1420
00:29:31,614 --> 00:29:33,186
about because
you know,

1421
00:29:33,216 --> 00:29:34,136
how you can
help them.

1422
00:29:34,206 --> 00:29:34,516
So,

1423
00:29:34,556 --> 00:29:34,766
yeah.

1424
00:29:34,973 --> 00:29:35,313
That's right.

1425
00:29:35,440 --> 00:29:36,150
can't
underscore

1426
00:29:36,210 --> 00:29:36,930
that enough.

1427
00:29:37,118 --> 00:29:38,217
And just
knowing who

1428
00:29:38,217 --> 00:29:39,787
the best client
is and to that

1429
00:29:39,787 --> 00:29:41,107
level, what
motivates them?

1430
00:29:41,248 --> 00:29:41,863
Why?

1431
00:29:41,893 --> 00:29:43,383
And then going
7 layers deep

1432
00:29:43,555 --> 00:29:43,957
real quick.

1433
00:29:43,987 --> 00:29:45,057
1 of the
most powerful

1434
00:29:45,057 --> 00:29:46,410
coaching,
interviews I

1435
00:29:46,420 --> 00:29:47,470
had when I was
interviewing

1436
00:29:47,470 --> 00:29:48,350
a coach,
she said,

1437
00:29:48,360 --> 00:29:49,340
Judy, why?

1438
00:29:49,463 --> 00:29:50,160
Are you
doing this?

1439
00:29:50,253 --> 00:29:50,913
I'll be
honest with

1440
00:29:50,913 --> 00:29:51,223
you, Aaron.

1441
00:29:51,223 --> 00:29:52,353
I hated that
question.

1442
00:29:52,455 --> 00:29:52,793
What do
you mean?

1443
00:29:52,793 --> 00:29:53,323
Why?

1444
00:29:53,940 --> 00:29:54,530
That's just
so stupid.

1445
00:29:54,548 --> 00:29:55,707
do you think
I'm doing it?

1446
00:29:55,890 --> 00:29:57,090
but I said,
I don't know.

1447
00:29:57,090 --> 00:29:58,160
I want to make
my kids proud

1448
00:29:58,160 --> 00:29:59,654
of me, and she
goes, why is

1449
00:29:59,654 --> 00:30:00,484
that important
to you?

1450
00:30:00,484 --> 00:30:01,524
And she just
kept asking.

1451
00:30:01,534 --> 00:30:02,604
And why is
that matter?

1452
00:30:02,634 --> 00:30:03,987
And why is that
I'm telling you

1453
00:30:04,037 --> 00:30:05,566
until it got
so deep that

1454
00:30:05,566 --> 00:30:06,860
I was crying
and she knew

1455
00:30:06,860 --> 00:30:07,480
she had me.

1456
00:30:07,633 --> 00:30:08,063
Why?

1457
00:30:08,268 --> 00:30:09,678
Because she got
me emotionally.

1458
00:30:09,821 --> 00:30:11,071
So when we
just think

1459
00:30:11,081 --> 00:30:12,651
superficially,
let's do the

1460
00:30:12,651 --> 00:30:13,201
hard thing.

1461
00:30:13,201 --> 00:30:14,111
The thing
that feels

1462
00:30:14,321 --> 00:30:15,221
like we're
just going

1463
00:30:15,221 --> 00:30:16,251
to fight it
tooth and nail,

1464
00:30:16,251 --> 00:30:17,351
whatever you're
resisting

1465
00:30:17,351 --> 00:30:18,001
now, ladies.

1466
00:30:18,207 --> 00:30:19,117
Go all in
on that.

1467
00:30:19,137 --> 00:30:19,877
That's where
your next

1468
00:30:19,887 --> 00:30:21,577
breakthrough
is truly.

1469
00:30:21,861 --> 00:30:21,991
I

1470
00:30:21,991 --> 00:30:22,601
love them.

1471
00:30:22,791 --> 00:30:23,091
All right.

1472
00:30:23,091 --> 00:30:25,147
Well, as we
wrap up, this

1473
00:30:25,517 --> 00:30:27,267
is the hourly
to exit podcast

1474
00:30:27,527 --> 00:30:29,417
where we, help
women build

1475
00:30:29,417 --> 00:30:30,377
well through
building

1476
00:30:30,477 --> 00:30:31,811
scalable and
hopefully

1477
00:30:31,821 --> 00:30:32,531
someday
saleable

1478
00:30:32,531 --> 00:30:33,051
businesses.

1479
00:30:33,381 --> 00:30:35,051
So do you have
any plans to

1480
00:30:35,061 --> 00:30:36,381
maybe someday
sell your

1481
00:30:36,381 --> 00:30:36,701
business?

1482
00:30:37,242 --> 00:30:39,172
I dream big
Aaron, and

1483
00:30:39,172 --> 00:30:40,312
in the fall,
we're doing

1484
00:30:40,322 --> 00:30:42,522
our inaugural
joyful business

1485
00:30:42,582 --> 00:30:44,212
live in person
event right

1486
00:30:44,212 --> 00:30:45,652
here on the
Emerald coast.

1487
00:30:45,842 --> 00:30:47,179
of Florida,
so we don't

1488
00:30:47,179 --> 00:30:48,119
have our date
actually this

1489
00:30:48,119 --> 00:30:48,479
afternoon.

1490
00:30:48,479 --> 00:30:49,199
I'm going to
go check out

1491
00:30:49,199 --> 00:30:49,719
the venue.

1492
00:30:49,922 --> 00:30:51,462
So, yes, I
feel like God

1493
00:30:51,462 --> 00:30:52,312
has chosen
me to lead

1494
00:30:52,312 --> 00:30:52,932
a movement.

1495
00:30:53,131 --> 00:30:53,871
I haven't
thought about

1496
00:30:53,871 --> 00:30:55,517
this as fully
as that, but

1497
00:30:55,537 --> 00:30:56,617
I do see this.

1498
00:30:56,617 --> 00:30:56,831
Yes.

1499
00:30:56,831 --> 00:30:58,161
mission that
God has put me

1500
00:30:58,161 --> 00:30:59,471
on to normalize
miraculous

1501
00:30:59,471 --> 00:31:00,671
results being
big enough.

1502
00:31:00,751 --> 00:31:02,331
So that, , as
long as, I'm

1503
00:31:02,331 --> 00:31:03,221
here on this
earth long

1504
00:31:03,221 --> 00:31:04,421
enough, I can
definitely see

1505
00:31:04,421 --> 00:31:05,181
that happening.

1506
00:31:05,287 --> 00:31:06,417
now that you
mentioned it.

1507
00:31:06,566 --> 00:31:07,632
January is
the year I'm

1508
00:31:07,671 --> 00:31:08,871
coming together
with my team

1509
00:31:08,881 --> 00:31:10,651
for strategic
planning and

1510
00:31:10,681 --> 00:31:11,861
that will be
part of it.

1511
00:31:11,871 --> 00:31:12,771
You where
do we see

1512
00:31:12,781 --> 00:31:13,641
big picture?

1513
00:31:13,714 --> 00:31:15,244
In three years
in five years.

1514
00:31:15,264 --> 00:31:15,987
So yeah.

1515
00:31:15,987 --> 00:31:16,877
And I think
if anyone

1516
00:31:16,877 --> 00:31:17,657
listening
never thought

1517
00:31:17,657 --> 00:31:18,707
about it, think
about that.

1518
00:31:18,757 --> 00:31:20,061
Like if you're
called to

1519
00:31:20,061 --> 00:31:22,691
something and
you just get so

1520
00:31:23,274 --> 00:31:25,071
excited about,
working with

1521
00:31:25,071 --> 00:31:25,821
your clients
and you're

1522
00:31:25,821 --> 00:31:26,841
getting them
great results.

1523
00:31:26,841 --> 00:31:27,751
I mean,
don't stop

1524
00:31:27,751 --> 00:31:28,231
your brain.

1525
00:31:28,241 --> 00:31:29,631
Like go big,
think big.

1526
00:31:29,917 --> 00:31:31,084
Yeah, you know,
assuming that

1527
00:31:31,084 --> 00:31:31,804
you're doing
work that you

1528
00:31:31,804 --> 00:31:33,194
love making it
intact, that's

1529
00:31:33,194 --> 00:31:34,154
important
to you.

1530
00:31:34,374 --> 00:31:35,821
If we think
about selling

1531
00:31:35,821 --> 00:31:37,321
our businesses,
it's not about,

1532
00:31:37,524 --> 00:31:38,914
again, like
something

1533
00:31:38,974 --> 00:31:41,107
dirty, but
it is making

1534
00:31:41,107 --> 00:31:42,567
sure that the.

1535
00:31:42,771 --> 00:31:44,034
transformations
that you've

1536
00:31:44,064 --> 00:31:45,984
created
continue even

1537
00:31:45,984 --> 00:31:47,094
when you're
ready to do

1538
00:31:47,094 --> 00:31:47,924
something else.

1539
00:31:48,277 --> 00:31:50,051
So, if you
have a team

1540
00:31:50,061 --> 00:31:51,751
that they then
can continue

1541
00:31:51,751 --> 00:31:53,834
to deliver,
if you have a

1542
00:31:53,844 --> 00:31:54,974
group of people
that you've

1543
00:31:54,974 --> 00:31:55,814
been helping,
that you can

1544
00:31:55,814 --> 00:31:57,937
continue to
help them

1545
00:31:57,987 --> 00:31:59,437
even when you
are no longer

1546
00:31:59,437 --> 00:32:00,337
personally
doing it.

1547
00:32:00,547 --> 00:32:02,217
So it is
very legacy

1548
00:32:02,397 --> 00:32:03,261
building,
right?

1549
00:32:03,407 --> 00:32:04,507
If we build
businesses that

1550
00:32:04,507 --> 00:32:05,197
we can sell.

1551
00:32:05,387 --> 00:32:05,827
So, yeah,

1552
00:32:05,827 --> 00:32:06,727
because we
don't live

1553
00:32:06,727 --> 00:32:07,277
forever.

1554
00:32:07,400 --> 00:32:07,877
Right.

1555
00:32:07,927 --> 00:32:08,407
So.

1556
00:32:08,657 --> 00:32:09,326
When I think
about the

1557
00:32:09,336 --> 00:32:10,994
ladies now,
and like in

1558
00:32:10,994 --> 00:32:13,194
20 years or
30 years when

1559
00:32:13,194 --> 00:32:14,114
I'm not here,
wouldn't that

1560
00:32:14,114 --> 00:32:15,444
be sad to like
not have that

1561
00:32:15,444 --> 00:32:16,514
exist for them?

1562
00:32:16,861 --> 00:32:18,891
So again, it's
not selfish to

1563
00:32:18,921 --> 00:32:20,201
say I'm selling
this business.

1564
00:32:20,241 --> 00:32:21,557
Again, you
really get

1565
00:32:21,557 --> 00:32:21,857
out of that.

1566
00:32:21,857 --> 00:32:22,877
That's a lie
of the enemy.

1567
00:32:23,094 --> 00:32:24,234
Say, you
know, wow, in

1568
00:32:24,234 --> 00:32:25,234
order for me
to sell this.

1569
00:32:25,611 --> 00:32:26,326
What I'm
really doing

1570
00:32:26,326 --> 00:32:27,696
is impacting
lives of women

1571
00:32:27,696 --> 00:32:28,576
who aren't
even born yet.

1572
00:32:28,616 --> 00:32:29,306
That's an
amazing

1573
00:32:29,306 --> 00:32:29,556
thought.

1574
00:32:30,616 --> 00:32:31,026
I looked at it

1575
00:32:31,026 --> 00:32:31,396
that way.

1576
00:32:31,396 --> 00:32:32,286
That is great.

1577
00:32:32,346 --> 00:32:33,969
That is
wonderful.

1578
00:32:34,219 --> 00:32:36,896
So as we wrap
up, I know

1579
00:32:36,896 --> 00:32:38,176
that you have
a freebie for

1580
00:32:38,176 --> 00:32:38,716
the audience.

1581
00:32:38,716 --> 00:32:39,246
Would you
like to

1582
00:32:39,246 --> 00:32:39,476
introduce it?

1583
00:32:39,947 --> 00:32:41,724
Yes, I would
be honored

1584
00:32:41,744 --> 00:32:42,774
if you would
take me up on

1585
00:32:42,774 --> 00:32:43,314
this freebie.

1586
00:32:43,314 --> 00:32:44,614
It's my
hiring guide.

1587
00:32:44,791 --> 00:32:46,997
It's time
to hire your

1588
00:32:46,997 --> 00:32:48,307
dream team and
take all the

1589
00:32:48,307 --> 00:32:49,707
guesswork out
of strategic

1590
00:32:49,707 --> 00:32:50,197
hiring.

1591
00:32:50,404 --> 00:32:52,101
And so inside
the guide is

1592
00:32:52,101 --> 00:32:53,511
my every step
of the hiring

1593
00:32:53,511 --> 00:32:54,991
process, like
who to hire,

1594
00:32:55,101 --> 00:32:56,767
when to hire,
what to pay

1595
00:32:56,777 --> 00:32:57,737
and where to
even find the

1596
00:32:57,737 --> 00:32:58,377
right people.

1597
00:32:58,587 --> 00:32:59,997
So I'll drop
the link for

1598
00:32:59,997 --> 00:33:00,767
you in the
show notes, but

1599
00:33:00,767 --> 00:33:01,587
it's judyweber.

1600
00:33:01,627 --> 00:33:03,907
co slash
hiring guide.

1601
00:33:04,127 --> 00:33:04,944
Oh, that's
wonderful.

1602
00:33:04,954 --> 00:33:05,644
I know that'd
be very

1603
00:33:05,644 --> 00:33:06,534
helpful to a
lot of people

1604
00:33:06,534 --> 00:33:07,891
and another
freebie for me.

1605
00:33:07,891 --> 00:33:08,371
Thank you
very much.

1606
00:33:12,141 --> 00:33:12,901
So you
mentioned where

1607
00:33:12,901 --> 00:33:14,131
people can
find you on

1608
00:33:14,131 --> 00:33:14,741
your website.

1609
00:33:14,741 --> 00:33:15,281
Where else
do you

1610
00:33:15,281 --> 00:33:15,741
hang out?

1611
00:33:15,977 --> 00:33:17,307
Yes, I'm
really loving

1612
00:33:17,547 --> 00:33:18,437
Instagram
lately,

1613
00:33:18,457 --> 00:33:18,877
but right.

1614
00:33:19,057 --> 00:33:19,387
Okay.

1615
00:33:20,107 --> 00:33:20,227
Yeah.

1616
00:33:20,447 --> 00:33:20,597
Yeah.

1617
00:33:20,597 --> 00:33:21,637
Instagram's
cool, but

1618
00:33:21,637 --> 00:33:22,537
really
Instagram,

1619
00:33:22,709 --> 00:33:24,211
Facebook and
LinkedIn again,

1620
00:33:24,221 --> 00:33:26,001
all at Judy
Weber co.

1621
00:33:26,031 --> 00:33:26,851
And if you're
listening and

1622
00:33:26,851 --> 00:33:27,901
you heard me
here on Aaron's

1623
00:33:27,971 --> 00:33:28,941
podcast, will
you please

1624
00:33:28,941 --> 00:33:29,971
reach out and
tell me that

1625
00:33:30,159 --> 00:33:31,124
I really want
to connect.

1626
00:33:31,124 --> 00:33:32,184
I'm not one of
these fakers.

1627
00:33:32,244 --> 00:33:33,324
That's just
trying to like

1628
00:33:33,334 --> 00:33:35,054
grow, Audience
or whatever,

1629
00:33:35,064 --> 00:33:36,597
I really
connect, and

1630
00:33:36,597 --> 00:33:37,717
I'm all into
relationships.

1631
00:33:37,717 --> 00:33:38,747
So it'd be
an honor to

1632
00:33:38,757 --> 00:33:39,517
hear from you.

1633
00:33:39,767 --> 00:33:40,867
That is
wonderful.

1634
00:33:41,054 --> 00:33:41,897
What kind of
content do

1635
00:33:41,897 --> 00:33:42,847
you put on
Instagram?

1636
00:33:42,847 --> 00:33:43,427
I'm just
curious.

1637
00:33:43,731 --> 00:33:43,834
You

1638
00:33:43,834 --> 00:33:44,574
know, when
you mentioned

1639
00:33:44,574 --> 00:33:45,894
about content,
you know, what

1640
00:33:46,094 --> 00:33:48,254
we talk about
are pillars of

1641
00:33:48,254 --> 00:33:49,554
each of our,
either program,

1642
00:33:49,554 --> 00:33:50,244
depending
on what I'm

1643
00:33:50,264 --> 00:33:51,794
promoting
and really.

1644
00:33:51,959 --> 00:33:53,377
Every day, I
think, what

1645
00:33:53,387 --> 00:33:55,891
does my best
client need

1646
00:33:55,891 --> 00:33:56,561
to hear?

1647
00:33:56,951 --> 00:33:59,121
So, it's a
mix of mindset

1648
00:33:59,141 --> 00:34:00,261
and strategy.

1649
00:34:00,311 --> 00:34:02,321
I do polls, not
on Instagram,

1650
00:34:02,331 --> 00:34:03,371
but, you know,
in my stories

1651
00:34:03,371 --> 00:34:04,371
and stuff and
elsewhere.

1652
00:34:04,741 --> 00:34:06,081
So, if you're
into building

1653
00:34:06,081 --> 00:34:07,751
a business,
God's way.

1654
00:34:08,387 --> 00:34:09,437
I would love
and also my

1655
00:34:09,437 --> 00:34:10,907
podcast, my
Joyful Scaling

1656
00:34:10,907 --> 00:34:12,077
podcast of
which Erin

1657
00:34:12,077 --> 00:34:13,336
was yes.

1658
00:34:13,476 --> 00:34:14,961
So yes, my
Joyful Scaling

1659
00:34:14,961 --> 00:34:15,531
podcast.

1660
00:34:15,531 --> 00:34:16,401
We have
over 400

1661
00:34:16,401 --> 00:34:17,181
episodes now.

1662
00:34:17,186 --> 00:34:18,081
I'm gonna
have my fourth

1663
00:34:18,086 --> 00:34:19,011
anniversary
January

1664
00:34:19,011 --> 00:34:19,821
1st, which
is insane.

1665
00:34:19,821 --> 00:34:19,851
Oh,

1666
00:34:19,856 --> 00:34:20,811
congratulations.

1667
00:34:20,811 --> 00:34:21,201
Wow.

1668
00:34:21,201 --> 00:34:22,101
That's
wonderful.

1669
00:34:22,551 --> 00:34:22,971
. 
Yes.

1670
00:34:22,971 --> 00:34:24,127
So that's
another great

1671
00:34:24,127 --> 00:34:25,247
place to
kind of, get

1672
00:34:25,247 --> 00:34:26,297
connected and
plugged in.

1673
00:34:26,506 --> 00:34:26,974
So you're
doing,

1674
00:34:26,974 --> 00:34:28,294
you were been
doing two a

1675
00:34:28,294 --> 00:34:29,974
week basically
to get to 400.

1676
00:34:30,644 --> 00:34:30,884
It's

1677
00:34:30,884 --> 00:34:31,554
insane.

1678
00:34:31,574 --> 00:34:31,984
Yes.

1679
00:34:32,039 --> 00:34:33,309
I mean, at
least once a

1680
00:34:33,309 --> 00:34:34,489
week and like
this week

1681
00:34:34,489 --> 00:34:35,469
I just had
a workshop.

1682
00:34:35,469 --> 00:34:37,169
So I think
we're, we put

1683
00:34:37,169 --> 00:34:38,289
up four or
five episodes

1684
00:34:38,289 --> 00:34:38,739
this week.

1685
00:34:38,739 --> 00:34:40,129
So yes,
ma'am, we are

1686
00:34:40,159 --> 00:34:41,189
constantly
churning out

1687
00:34:41,189 --> 00:34:43,302
content because
it's what I

1688
00:34:43,312 --> 00:34:44,532
feel led to
do in order

1689
00:34:44,532 --> 00:34:45,469
to ladies
listening

1690
00:34:45,469 --> 00:34:46,419
to me, help
them get

1691
00:34:46,419 --> 00:34:46,899
the results.

1692
00:34:47,250 --> 00:34:47,827
Wonderful.

1693
00:34:48,064 --> 00:34:49,321
Well, thank you
so much, Judy.

1694
00:34:49,321 --> 00:34:50,341
This has been
a fantastic

1695
00:34:50,341 --> 00:34:51,101
conversation.

1696
00:34:51,340 --> 00:34:53,741
I got lots
of wonderful

1697
00:34:53,791 --> 00:34:55,391
advice myself,
and I'm sure

1698
00:34:55,391 --> 00:34:56,041
that the
audience

1699
00:34:56,041 --> 00:34:56,901
did as well.

1700
00:34:57,140 --> 00:34:57,820
Well, thank
you again,

1701
00:34:57,840 --> 00:34:59,473
Erin, for the
opportunity and

1702
00:35:00,037 --> 00:35:00,717
love you, girl.

1703
00:35:00,827 --> 00:35:01,034
Thank you.