Hello, ladies.
Welcome to this week's
episode of the Hourly to
Exit podcast.
I am very excited for
this week's guest,
Judy Weber.
Welcome, Judy.
Thank you, Erin.
I've been looking forward
to this all
week.
Yeah, it has been.
We've had so many
conversations.
I'm so glad.
We're finally getting you on
the podcast.
Cause this is a great
conversation for us to have.
we serve a similar
audience and similar stage
of business.
So I think we'll get a
lot out of our conversation
before we get started there.
Would you introduce
yourself to
the audience?
Sure.
I am Judy Weber and I
am a scaling strategist and
business coach for Christian
women.
And I'm on mission to
normalize miraculous
results for Christian women
in business.
And so it's an honor to be
here and impart these pearls of
wisdom that the Lord downloaded
to me.
And I love it.
I love that we were both
attorneys.
So I know we're going
to be talking about that.
We are going to start right out
of the gate, Aaron, and say
that I think law school is
a beautiful.
precursor to entrepreneurship.
So I'm happy to talk
about that.
Yeah, well, that
is what we can start there.
and I will say, as everyone
can tell, and we'll talk
about this, your offers
as well, that Judy is a very
joyful person.
it'll come up again and
again, as we have our
conversations, it is so
apparent right off the top.
And so it's funny that
you mentioned that about.
law school, because so many
lawyers come out without
a single entrepreneurial
bone in our bodies.
Right?
And the way we bill
still, I mean, who is the
dinosaur of.
unscalable business model,
like who's kind of hanging
in there.
Blackberry of the business
models, right?
We love our Blackberries
and we love our hourly billing.
I love my Blackberry.
Please come back.
Oh, I love my Blackberry.
I mean, I probably had
the last one.
I have a friend, law
school friend, and she bought
multiple ones.
And she would just like go,
she had her guy who would just
keep patching the same one.
Together until finally, like,
it was just not being supported
anymore.
I mean, it's not, I'd have
had the last black bear in
the country, I think.
Yeah, but yeah,
you have made the switch
completely.
I think from lawyer to
entrepreneur, I am kind of
in the middle.
And yeah, tell us about your
journey from kind of making
that switch.
just want to say that and
I teach my clients this.
I say, you know what in
law school and 20 years as a
trial lawyer, I learned
how to think strategically
to win.
And that is at the very
backbone of success and
entrepreneurship where You
could think about 1000
things, but you zero in on
what matters.
I remember in the courtroom,
one of the first things
I'm such a detail oriented
person, Aaron, that, I think
I, I struggled a little bit
as a trial lawyer because
I was thinking of, but wait,
what about this factor?
What about this?
Thing and then finally the
it dawned on me that, okay,
you're an advocate Jude.
So yeah, these are some
bad facts.
How can we minimize
those and the great facts?
How can we, highlight
those?
And so the same thing here in
entrepreneurship where it's
like, once you understand
where you need to focus.
hint, hint, the gurus take you
of track, okay?
they say, you need to do
a thousand things, and
right out of the gate, you
need to be in a thousand
different places.
and so you're like spinning
your wheels, and woo hoo
hoo, and you're all
by yourself.
A solopreneur in the
beginning, and you're like,
wait, what?
So, I'm here to tell you
website's not important.
in the beginning,
you don't have to be
in a thousand places.
right from the beginning.
I developed what I call a
sophisticatedly simple business
model built on the 1, 1,
1 principle.
And that is 1 offer.
That's your 100 K offer.
That could be your 7 figure
offer and you have 1 best
client and you give them 1 big
transformation.
And that is really where we
need to focus.
So we think strategically
to win.
What is my best client
need 1st?
Who the heck are they?
What do they need?
What are their problems?
And how am I going to
solve them?
So the way I think is
exactly what we learned in
law school.
Aaron.
Wow,
that is amazing.
That is great.
I love that.
Well, what are the things
that you mentioned was,
that websites are important
and doing all the things.
I mean, it brought to
mind, whether or not you're
in your zone of genius versus
in your zone of competence
versus your zone of
incompetence.
And I think when we're
soloist.
Especially we spend a lot of
time outside of our zone of
genius, right?
Because, for me personally, I'm
not a marketer.
So when I'm doing marketing
stuff, I'm not in my zone
of genius, unless it's,
you sharing my expertise.
But if I'm trying to
figure out how to work
LinkedIn, I'm trying to
figure out, my newsletter,
cadence and things
like that.
I'm a hundred percent in
my zone of incompetence.
And so figuring out how to
kind of do that one thing.
That's the most important thing
is challenge for all of us.
Honestly.
Yeah.
But can I say something
in love?
I'm going to coach you
right here on the spot.
Can we do that?
Yes,
please.
I always think of these as
a free free coaching.
That's why I love doing it.
But
here I am to serve.
So I'm going to serve you
up and that's going to serve
everybody listening.
Okay.
So you said I'm not a marketer.
And so I used to think that
too, and I have many
clients that say, I'm not
a salesperson.
Don't you dare call me
a salesperson, but hang on a
second, what we think about is
what we become.
And so the thought I'm
in my zone of incompetence
while I appreciate
the concept.
And I think that's like a
sophisticated, like a smart
brain came up with that.
You right.
But that doesn't serve
you to say that you're in
your zone of incompetence.
How about we switch it
around and say, you know what?
I'm growing.
As a marketer every day,
because we need,
especially as a solopreneur, we
need to learn how to market.
We need to learn how
to sell.
it's like you're smart.
You know how to market.
It's just that we don't
have maybe the focus.
We don't know where to focus
because we have this person
over here saying you got
to do this.
And then we have this
person over here saying we
got to do that.
And we're, as you say, trying
to figure it out on our
own, that's the value of a
coach to say, I've got this
process and jump in and you
won't be having to, get on
that treadmill, like, and tire
yourself out to exhaustion.
Last thing I'll say to
wrap all this up, this is
going to be the nugget of gold.
If you get nothing else
out of this episode, ladies
listening, this is what it is.
Success.
Is a result of who you believe
yourself to be, and I'll
tell you as a smarty pants,
and I don't mean to tote
myself up, but I was always
the one top of the class.
I didn't graduate number
1, but I was always in
the top 10.
I wanted to Excel.
I studied my butt off and I
was a straight a student, but
as I thought about it,
it's probably only because
I consider myself to be
a straight a student.
I was scared when I went
to law school.
I said, oh, my gosh, I've
been a straight a student.
I don't know that I'll get
a law review in at Villanova,
but I did by God's grace.
But when you believe that
you are a six figure
entrepreneur.
Or a seven figure
entrepreneur, and it feels
really where the first time
I heard that I hated it.
They're like, pretend you
are or think like she does.
I'm like, I don't know what
that means, but I'm here to
tell you that the how isn't
as important as the who,
who am I?
And you are an expert.
You may not be an expert
CEO yet.
But you're on your way
to that.
So like, keep the eye on
kind of where you're going.
Very nice.
I like that.
Thank you for that.
I needed that coaching.
I will just check not
in the mail.
Thank you for the free,
coaching.
I mean, can I just,
like that?
That was kind of like a
monologue, but the coaching
would be what do you feel
when you say I'm not in my
zone of genius as a marketer?
Like, What is the feeling
for that?
Well, I do, by the way, I
did not come up with that.
There's a author named
first name gay.
I can't remember the
last name, but, I feel
like it's not my highest
and best use that is what
I do feel.
I feel like there's
somebody else who could do
this better, faster, more
effectively than I can.
and that let me stay in
my lane of talking about.
copyrights and contracts.
That's
what's fun about what
you said.
Those are, for the most
part, thoughts, not feelings.
Your thought is somebody else.
Can do this better.
and I'm here to tell you that
nobody knows your business
like you do.
Nobody knows your best
client like you do.
So I will say that's like a
thought error.
But what's the feeling
like, if I would think
to myself, I'm not a marketer.
And if I were about to do
marketing, I would feel like
unqualified.
Confused is that yeah,
I would
say overwhelmed wouldn't be
the word for it, but kind of
treading water.
Maybe like, I'm never quite
getting ahead.
Like, I'm not.
Moving forward with it.
It's just like, okay, I'm
getting this done this week.
And the next week
I'm getting that done.
And, but it's always here.
I am at starting line
to get it done.
Like, what do I have
to get done?
I got to write the newsletter.
I got to get them, you know,
like, I always feel like I'm
just starting
over like, yeah, and
that's another thing.
I'm just starting
over again.
That's a horrible
thought as opposed to,
you know, so again, I don't
have to belabor this, , but I
have a faith fuel thought
process.
And if anybody listening wants
it and Aaron, if you want it.
reach out to me on, Facebook,
LinkedIn at Judy Weber co.
And I will send you my training
on my faith field thought
model, because this is where
we grab hold of our thoughts
and hold them captive so
we can really examine them.
And, what we find is that
these thoughts that keep
going through our mind often
are lies, often lies.
We accept them as true and
as fact, but we have to
examine them when we get to
the truth of who you are.
I don't feel like I'm not
smart, but I feel like,
is this how
I should be, or something
like to have a strategy,
right.
And then to execute it,
how much of that should
be me versus somebody else.
Like there's someone who is.
Less expensive than me, but,
put it that way than me
to be project managing some
of these things to get and
I would say,
yes, you get to a
certain point.
The last thing I'll say this,
I think this is really valuable
for everybody listening that
I may differ from a bunch
of business coaches
out there.
But I think in the beginning,
when you're in the trenches,
the clarity.
that only you through
power thinking there's the
lawyer sitting and thinking,
the clarity you get as to
who your best client is.
Only you can really get
to the depth beyond on the
superficial level.
She's a bop, bop, bop.
Okay.
But what problems is
she dealing with right now?
How does she think?
What does she think about you
as an expert and your whole
industry and, what is she
really looking to solve all
those things?
So, if you want that faith
field thought model, that
is the key.
I will tell you mindset.
I poo pooed it for years,
Aaron, and it slowed me down.
I'm like, look, I'm a doer.
So yeah, yeah, yeah.
La la la.
What I think about
who cares?
I want to get it done.
And when I finally slowed
down and listen to the coach, I
invested over a quarter million
dollars in the last 7 years
in coaching.
So, let me tell you, I
don't look at it as a waste.
I grew so much, but it's
the mindset.
That's going to be whoo.
It's going to take you
to a whole new places.
Aaron.
Oh, very nice.
Very nice.
Yeah, I do agree that,
all the conversations
that I have, I like, I do
consider myself a salesperson.
So that is the one thing
like, which I, different than
a marketer.
I absolutely consider myself
my sales, best that I am the
salesperson, all the
conversations that I have,
I learned something
from every single sales
conversation, whichever
way it goes.
And so that's, yeah.
100 percent me.
but thank you for that.
I do think that'd be very
valuable and I absolutely
do think it's something that,
we all struggle with, that how
to like, where should our,
time attention resources to
be the most efficient.
So, well, that brings
me to, I mean, apparently
I am your, target client.
So who do you work
with mostly?
Why do they come to you?
What pain are they feeling
that they go?
I need to
go see Judy.
So good.
Now I live my talk.
I walk my talk.
So earlier I mentioned my
sophisticatedly simple business
model built on the one, one,
one principle.
Well, initially, yes,
one offer, but guess what?
At this stage approaching
seven figures, I have two.
So I have my joyful
six figures accelerator
helping women get to
their first 100 K year.
And then I work with other
ladies at six or multi six
to get toward the seven.
That's my joyful scaling
mastermind.
So the pain points for the.
Joyful six figures.
Accelerator is exactly what
we're talking about here.
I'm smart.
I've been an expert.
I'm a professional,
or I've been a corporate
person.
I've got expertise.
And now I want to say bye bye
to working for somebody else
and jump into entrepreneurship.
And I know I thought the
transition would be
super easy and it wasn't.
For some of the reasons we just
talked about.
So, that's their pain.
And my solution is through
my three step process.
It's simple three steps
where it's focused and
I'll tell you what they are.
First step is the right offer
framework.
Create your 100 K offer, making
three simple decisions.
And that's it.
but that's where we go.
And it's your best client.
Decide who that is very
clearly, very specifically.
Next is what's the
transformation you're going
to provide?
The major transformation.
And third, what is the
container?
Like the price?
How long is it?
And kind of how is delivery?
That's step one, the
100k offer.
Everything flows
from that.
Then the next is joy infused
marketing.
Marketing should be fun.
It shouldn't be a drudgery
and when we're staying
focused, it can be.
And then the 3rd part
is ethical selling.
And I just talked last
week on my joyful business
workshop.
I talked about how it
is, servant leadership
intersects with buyer
psychology to really do
selling in a way that
feels good.
So 1st 100 K.
Briefly, my mastermind
are for those already there.
And so there we focus on the
breakthrough strategy is the
first scaling strategy.
So we're really looking at
the marketing and the sales
and delivery to refine
everything that they have
going on to make sure that
you're ready to really scale,
meaning you're not necessarily
selling one to one at
that level.
You're selling one to many,
it's a little bit of a
different selling.
and then the second scaling
strategy is ops.
Operations, so we look at
team, we look at automation
and we look at and then the
3rd scaling strategy
is profit.
See, everybody talks about
revenue.
I know some 7 figure
businesses and their profit is
in the gutter.
It's like nowhere.
They have cash flow problems
all the time.
So we look at the numbers
and not just the dollars.
We look at, client results.
If your clients aren't getting
results, who's going to talk
well about you?
Nobody.
So we look at the numbers.
We have a strategic
planning, both short term
and long term.
And we have initiatives
that have to be put in
place in order to continue
to fuel the revenue that
are coming in.
So briefly, that's who
I work with.
Those are 2 different.
Avatars are they that yes.
Okay.
So you started, which 1 did
you start with and how did you
add the 2nd?
Yeah, I will tell you, I
started with the mastermind
because you may have heard
of my podcast that I hired
a 75, 000 dollar coach
and she's like, start high.
Not low and I get that, but
I will tell you that my
accelerator look, there's
more women getting to
their first 100 K than there
are women that are approaching
seven figures.
So I've decided because I get
to as CEOs, we get to decide.
I've decided that I'm
focusing on the accelerator
more, going into 2024,
because there's so much of a
need there.
And when my clients there
get results, then they
graduate up to the mastermind.
Right.
Absolutely.
And so do you fish in the
same swimming hall for both
programs?
Yeah, it is basically the
woman, she's a different
stage in her business.
She's smart like you
and me.
She's a go getter.
She's not afraid of
hard work, but she's tired.
I tend to attract women
in their forties and
fifties and a little bit in
their sixties, because that's
who I am.
And so they kind of
resonate as opposed
to hiring a business coach
that shows her, It'll
be, you know, hanging out
in her bikini, you know?
So yeah, I would say
generally it is, fishing in
the same ponds.
Yes.
Okay.
Excellent.
All right.
So one of the things I noted
that you talk about building
a sustainable business.
And so sustainable is
I think we all have different
definitions of that term.
What does it mean for you
and how do you help your
clients build a sustainable
business?
Yeah.
I mean, whether you're.
Again, in the earlier stages,
getting to that first
100 K or you are beyond it.
Now you're ready to scale
and really take it big time.
sustainability to me is not
working all the time.
Right.
And so when you get past six
and certainly multi six,
you have to have a team.
You cannot do it alone.
I mean, I'd be lost if there's
no way I could do what I do
without a team, but again,
sophisticatedly simple
business.
I do not want 5 different
departments with 30
different employees.
That's not me.
I have a director
of ops.
I have a social media selling,
strategist and I have a social
media, creative strategist.
And then I have an admin, so
we're a very lean team.
My niece is my accountant.
So again, there's 5
people on our team, but
you need that help in order
to make it something that
can operate without you.
You know, so I think, in the
earlier stages, sustainability
is about focus.
And clarity and later on
sustainability is about
not doing everything
yourself and creating
systems and processes so
that you can, like me, I'm
two miles from the beach so
you can go hang out on
the beach.
How perfect.
Well, speaking of building a
business that can operate
independently from you, like
your business is your name,
Judy Weber LLC right and
but you do have branded
offers, and I know a lot of
us as we're building our
businesses we struggle with.
what to call our businesses,
how closely to identify
it with us, if we ever
want to get to the point
where we're not doing all
the delivery, we're not doing
all the things like, do we
name it after ourselves?
Do we have this great
trademark name that we have?
Like, how do you advise
people to think about,
you know, I don't
know that.
A client has directly
asked me that question.
So that's so good.
I mean, I have thought
about it.
for me right now, I mean,
I'm 58 if this was 20 years
ago, or even 10 years ago.
I might think about changing
the name of the LLC, but
even what I'm creating right
now, it could be saleable
because of the brand.
Messaging behind it so
that Judy Weber is the face
of it right now, but there
is like, a mission and a
movement behind what I do.
but to your point, the
programs.
Definitely need to be results
oriented and really speak
to, on an intellectual
and an emotional
level.
It needs to speak to your
best client.
I know so many times we
grapple over that, but
it's so funny because what
I've learned from coaching,
the coach that taught me the
most with the whole mindset
thing is that, you know, what
you need to fall in love.
With your program and
you could call it Jack's
brat, or you could call it
something else.
Like, like, really it's you
and your belief about it.
And the way you talk about
it matters more than,
calling it something cute
and creative.
So sometimes cute and
creative can cause
confusion, which is not
a good thing.
Yes.
That's definitely
something that many of us
learn the hard way, like,
that's very clever, except
I have no idea what you're
talking about.
That's definitely
not the goal.
Yeah, I agree with that.
And so mentioned
systems and processes
and SOPs, you you're
speaking my language here.
I like to help people
turn that expertise into
intellectual property assets
so they can create that
independence.
when you're working with
your clients, like, are
you working with them on
those things?
What kind of questions
are they asking you?
Yeah, I always am talking
with ladies.
Some of my ladies have
committed the accelerator.
They're at 50, 60, 70,
000 and they have an offer.
They just wanted to
refine it.
But a lot come in in the
earlier stage.
Some that just joined
in, they're basically
just opening their doors.
And I say to them, and it
blows their mind, what is
your method?
Even if you're one on one.
You have a method.
What is it?
I don't know.
I don't really accept that
as an answer in love.
I smile and I say, you do
know you get your client's
results, right?
Yes.
Okay.
So how do you do that?
Here's where they are
when they come in and
they may come in slightly
different points, right?
Like I just said, my
accelerator, sometimes
they come in brand new.
Sometimes they come in three
years into the business
and it's just not working,
whatever, but generally
speaking, are they coming in?
And what's there before
and then what's there after
and then what are you doing
to get them from point A
to point Z?
And so, I make them power
think and they said they
hate it in the beginning.
Sometimes there's
some like resistance,
but then when I say,
okay, great.
And what tools and what cool
name can we call that?
Protocol or that process,
so that it becomes unique
and here's the fun thing.
I just want to say, and I
know, you know, this, but can't
say this enough in the Bible.
It says there's nothing new
under the sun.
And that's so true.
And can I just tell everybody
out there, there's really
not much new in business.
Okay.
Because basic business
principles are from the
beginning of time till the
end of time, but how you
put it together is, what makes
you unique.
Right.
So, could there be other
programs that kind of follow
my process?
Yes.
But they're not called
the joyful six figures
accelerator.
Right?
So really, I encourage
everybody listening to
think about your process,
because whether you officially
trademark it right away, or
you think in those terms,
you're going to stand out when
you say I have a methodology
that nobody else can offer.
And here's what it is.
Right?
Yeah.
So many, people will ask about
the protecting their
methodologies and wondering
if it has to be completely
unique, you as a question
came up during a workshop I
had a couple of weeks
ago, like, well, what
is original?
What does that mean?
it doesn't mean it's like,
This thing that nobody
ever thought of ever before.
Like, Oh my God, you mind
blowingly innovative.
It just means it's your
own original expression
about, it could be the
same old tired ideas, frankly,
because as you mentioned,
there are no new ideas, but
how we filter them and how we
use those ideas to deliver
results for our clients.
That is original to us.
If which.
From us with our own, unique
spin to it.
My unique, I just mean
not copied from somebody
else that then that is
how we create that one.
We create new assets that
we can protect hopefully with
copyrights and we helped
to create our unique
positioning and our brand
and so you have to have
something that distinguishes
you from.
all the other leadership
people or HR people.
And so I kept finding that,
original way to express maybe
some of the same ideas.
Yeah.
Can I say something
on that?
I, as a lawyer, and I just
thought about this just this
week, Aaron, I consider myself
unconventional and I kind
of pushed the needle on
things even before I became
a lawyer.
So I think that totally fits
my personality.
But as I thought about
it, I'm like, am I a rule
follower?
I guess I love taking risks.
I come from poor, so I
had to, in order to, get
anywhere close to where I am.
But I just want to encourage
the women listening.
Don't be so afraid of
being sued.
like, in the way of
trademark copywriting,
you need somebody like
Aaron that's going to advise
you because there are some
wrinkles that you need to
be aware of to be safe
and all that.
But I see too much times
that we assume the worst.
We meaning too many women
out there that maybe aren't
lawyers.
Right?
And they're just like,
oh, my gosh, I can't do
that because I don't want
to be sued.
And they just hesitate
so much.
So I encourage you to reach
out to Aaron with your
questions or another
professional, like if you're
hiring or anything like
that, reach out to an
employment lawyer, get a
professional and write
expert guidance because when
we operate in fear, let me
tell you this.
I'm No decision made from
fear is a good decision.
It's just not
do you find that that's
something?
I mean, I don't know.
You don't work.
Do you ever work with
men or, as a lawyer with
my lawyer hat?
Well, no, with your
current offers.
Is it all women?
Oh, yes.
It's okay.
Yeah.
Okay.
Yeah.
But I'm wondering,
like, generally,
if that is something that
operating Yeah.
With fear and being afraid
to take risks.
Is that general of fear, of
risks, is that something
that is unique to women?
Something that you need to
really kind of help them with?
I mean, I know men have fear
of risk too, , but does that
more come out more with your
female comment?
I think
so.
I think the Lord made us to
be such givers.
Mm-Hmm.
. And we just wanna serve.
I've never met a woman, even a
7 figure woman who said I was
in this thing for the money.
Like, that's why I started
saying I want to help.
Right.
And so they're givers.
And so they have this
heart to serve.
And I'll tell you, sometimes,
especially in Christian
circles, there's almost
like this guilt about getting
paid for it.
And I'm like, wait a minute,
can I just ask 1 thing?
Why do you not have
any problem?
And they use, they
don't taking a paycheck.
From somebody, but somehow
when you're charging for
a beautiful expertise,
that's helping someone.
Why do you have any guilt
around that?
They're getting value.
You're getting value.
You know what I mean?
So I think that women
do uniquely struggle.
With this idea of some
guilt, some shame and some
risk adverse.
tendencies, which does
not serve you.
I understand it, but that's
where you need the expert
guidance to say, okay,
here's where you need to
be careful.
And here's where you're
worrying about nothing.
yeah, that was a lot
of, the reasoning
behind my original hourly
to exit kind of structure
is that not thinking about
preparing for exit in this
kind of bro culture kind
of way of, just in it
for the money.
They're starting
something just immediately
because they just building
it to sell and not.
Serve their clients,
not for the impact that
they can have.
we still can be building
businesses.
maximize wealth and that's a
good thing.
It's not a dirty
bro thing.
It is a look what you can
do for your community.
Look what you can do for
your church, which look
what you do for your kids when
we, use our expertise to
create wealth.
And so, yeah, I agree.
Yeah, I totally agree
with that.
why are we feeling guilty?
God, here's my thing, and this
is going to be crazy, but I'm
gonna say it.
Okay.
I believe it's a sin.
Yeah.
When you play small, okay,
there, I've said it and I
said before, and the 1st
time I said it, I kind of
felt funny, but the more I say
it, the more I believe it.
Why real quick, the parable of
the talents.
Go look that up.
Google it.
Okay.
So what happened?
the master who's really
God had given different
people, different
amounts of talents.
He gave somebody
10 talent, somebody else,
5 talents.
And the 1, he gave 1
talent when he came back.
The 1 that had 10 doubled it.
The 1 that had 5 doubled it.
The 1 that had 1.
He goes, oh, here it is back
again here.
He buried it.
And he goes, I was afraid.
And what did the master say?
Get away from you, you wicked
slothful.
It's lazy servant.
So to me, it's like
he's saying I gave you this.
And instead of doing the
scary, bold, courageous
thing and going out and trying
to make more by serving
and doing something with
the talents he's given you,
you buried it.
that's like a mindset shift.
The enemy would love to help
you believe, Oh, you better
sit down.
You better shut up.
You're being self ambition.
No, we're in this to
serve, really have to be
discerning on our motivation.
And if you're really have
a heart to serve, go out
there and go
big.
Yeah, yeah.
So for many of us, it's
not just about the revenue
or the income.
It's also about the impact.
Right?
Absolutely.
And, there's only so many
people you can serve with
your one on one services.
So if you want to multiply
your impact, then you
need to build a scalable
business.
Right?
yeah, and there's lots
of ways to do that, right?
1 to then transition
to group.
Or in what you do, certain
instances, you might want
to license and then get
certifications.
I mean, there's so
many different ways to scale,
but yeah, one to one you'll
tire out because your
calendar can only stretch
you so far.
Exactly.
Even now, if you don't have
to go on site anymore, like
maybe you had to before,
but still all that prep.
If you're creating
original materials for
every client, then the work
that goes into that.
And so, yeah.
So wonderful.
we're at the end of 2023 as
we record this.
So I'm wondering
what do you see coming
ahead in 2024?
Do you see any trends
that you think will either
accelerate in 2024 or maybe
there'll be some complete
reversals?
What
are you seeing for 2024?
Yeah, I think only
the stronger are going
to survive.
I think that specificity
is one of the words for me.
and our brand Judy Weber Co,
into 2024 and what I'm really
impressing upon my clients is
this idea of knowing your
best client.
so well that while everybody
else is saying the same thing
that everybody else is saying,
and they're going to not
even be heard, they're going
to disappear.
Okay.
And ultimately go out of
business.
I want you to go all in
and be bold and decide.
Oh, decision making is
the most key and critical
CEO skill.
So decide who that
best client is and stop
apologizing.
Oh, I can't serve
everybody.
You sure can.
But until you get specific,
nobody's going to hear it.
So be strong.
It's specificity.
And the other word is focus.
Okay.
If you are feeling out
of time, out of breath.
just overwhelmed
from what we were talking
about earlier, then you need
to, you think you won't have
time to, but you need to
slow down and strategically
look at what you're doing.
And there's that rule
8020, right?
80 percent of your revenue
is only coming from 20 percent
of what you're doing double
down on that.
20 percent 1st, in order to do
that, you got to identify
it and focus.
I love that.
You know, it reminds me of,
in fiction, although, you
know, I'm 1 of these aspiring
great American novelists
someday I'll finish 1.
but when, you know, you're
Carrie in fiction, you
start with your characters,
right?
Because once, you know, your
characters really well,
like, What they say comes
naturally, like, if you
start the other way around,
it's very hard, to move the
story forward.
But when you have these
characters, and you understand,
like, what their felties
are, what their hopes
and dreams are, then it kind
of naturally occurs.
And same thing with knowing.
Who you're serving.
when you know who you're
serving, then you know how to
talk to them, what they're
thinking about, how
to help them.
And it makes everything
easier.
if people wonder about
what to write about, for
instance, like, Oh, I can't do
a newsletter.
Well, well, if you know your
client well enough, you
know exactly what to write
about because you know,
how you can help them.
So,
yeah.
That's right.
can't underscore
that enough.
And just knowing who
the best client is and to that
level, what motivates them?
Why?
And then going 7 layers deep
real quick.
1 of the most powerful
coaching, interviews I
had when I was interviewing
a coach, she said,
Judy, why?
Are you doing this?
I'll be honest with
you, Aaron.
I hated that question.
What do you mean?
Why?
That's just so stupid.
do you think I'm doing it?
but I said, I don't know.
I want to make my kids proud
of me, and she goes, why is
that important to you?
And she just kept asking.
And why is that matter?
And why is that I'm telling you
until it got so deep that
I was crying and she knew
she had me.
Why?
Because she got me emotionally.
So when we just think
superficially, let's do the
hard thing.
The thing that feels
like we're just going
to fight it tooth and nail,
whatever you're resisting
now, ladies.
Go all in on that.
That's where your next
breakthrough is truly.
I
love them.
All right.
Well, as we wrap up, this
is the hourly to exit podcast
where we, help women build
well through building
scalable and hopefully
someday saleable
businesses.
So do you have any plans to
maybe someday sell your
business?
I dream big Aaron, and
in the fall, we're doing
our inaugural joyful business
live in person event right
here on the Emerald coast.
of Florida, so we don't
have our date actually this
afternoon.
I'm going to go check out
the venue.
So, yes, I feel like God
has chosen me to lead
a movement.
I haven't thought about
this as fully as that, but
I do see this.
Yes.
mission that God has put me
on to normalize miraculous
results being big enough.
So that, , as long as, I'm
here on this earth long
enough, I can definitely see
that happening.
now that you mentioned it.
January is the year I'm
coming together with my team
for strategic planning and
that will be part of it.
You where do we see
big picture?
In three years in five years.
So yeah.
And I think if anyone
listening never thought
about it, think about that.
Like if you're called to
something and you just get so
excited about, working with
your clients and you're
getting them great results.
I mean, don't stop
your brain.
Like go big, think big.
Yeah, you know, assuming that
you're doing work that you
love making it intact, that's
important to you.
If we think about selling
our businesses, it's not about,
again, like something
dirty, but it is making
sure that the.
transformations that you've
created continue even
when you're ready to do
something else.
So, if you have a team
that they then can continue
to deliver, if you have a
group of people that you've
been helping, that you can
continue to help them
even when you are no longer
personally doing it.
So it is very legacy
building, right?
If we build businesses that
we can sell.
So, yeah,
because we don't live
forever.
Right.
So.
When I think about the
ladies now, and like in
20 years or 30 years when
I'm not here, wouldn't that
be sad to like not have that
exist for them?
So again, it's not selfish to
say I'm selling this business.
Again, you really get
out of that.
That's a lie of the enemy.
Say, you know, wow, in
order for me to sell this.
What I'm really doing
is impacting lives of women
who aren't even born yet.
That's an amazing
thought.
I looked at it
that way.
That is great.
That is wonderful.
So as we wrap up, I know
that you have a freebie for
the audience.
Would you like to
introduce it?
Yes, I would be honored
if you would take me up on
this freebie.
It's my hiring guide.
It's time to hire your
dream team and take all the
guesswork out of strategic
hiring.
And so inside the guide is
my every step of the hiring
process, like who to hire,
when to hire, what to pay
and where to even find the
right people.
So I'll drop the link for
you in the show notes, but
it's judyweber.
co slash hiring guide.
Oh, that's wonderful.
I know that'd be very
helpful to a lot of people
and another freebie for me.
Thank you very much.
So you mentioned where
people can find you on
your website.
Where else do you
hang out?
Yes, I'm really loving
Instagram lately,
but right.
Okay.
Yeah.
Instagram's cool, but
really Instagram,
Facebook and LinkedIn again,
all at Judy Weber co.
And if you're listening and
you heard me here on Aaron's
podcast, will you please
reach out and tell me that
I really want to connect.
I'm not one of these fakers.
That's just trying to like
grow, Audience or whatever,
I really connect, and
I'm all into relationships.
So it'd be an honor to
hear from you.
That is wonderful.
What kind of content do
you put on Instagram?
I'm just curious.
You
know, when you mentioned
about content, you know, what
we talk about are pillars of
each of our, either program,
depending on what I'm
promoting and really.
Every day, I think, what
does my best client need
to hear?
So, it's a mix of mindset
and strategy.
I do polls, not on Instagram,
but, you know, in my stories
and stuff and elsewhere.
So, if you're into building
a business, God's way.
I would love and also my
podcast, my Joyful Scaling
podcast of which Erin
was yes.
So yes, my Joyful Scaling
podcast.
We have over 400
episodes now.
I'm gonna have my fourth
anniversary January
1st, which is insane.
Oh,
congratulations.
Wow.
That's wonderful.
. Yes.
So that's another great
place to kind of, get
connected and plugged in.
So you're doing,
you were been doing two a
week basically to get to 400.
It's
insane.
Yes.
I mean, at least once a
week and like this week
I just had a workshop.
So I think we're, we put
up four or five episodes
this week.
So yes, ma'am, we are
constantly churning out
content because it's what I
feel led to do in order
to ladies listening
to me, help them get
the results.
Wonderful.
Well, thank you so much, Judy.
This has been a fantastic
conversation.
I got lots of wonderful
advice myself, and I'm sure
that the audience
did as well.
Well, thank you again,
Erin, for the opportunity and
love you, girl.
Thank you.