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Gift biz unwrapped episode 38.

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That ability to have instant access to all of your information

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is just that's when the penny drops and you go,

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I get this.

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This is so valuable.

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Hi, this Is John Lee,

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Dumas of entrepreneur on fire,

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and you're listening to gifted biz unwrapped,

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and now it's time to light It up.

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Welcome to gift biz,

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unwrapped your source for industry specific insights and advice to develop

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and grow your business.

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And now here's your host,

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Sue Monheit.

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Hi there.

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I'm Sue and welcome to the gift biz unwrapped podcast.

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Whether you own a brick and mortar shop sell online or

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are just getting started,

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you'll discover a new insight to gain traction and to grow

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your business.

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And today I am absolutely thrilled and honored to have Steve

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Dotto. Joining us.

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Steve is Canada's most respected geek his word,

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not mine for over 20 years as host and executive producer

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of Datto tech,

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a nationally syndicated TV show.

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Steve has entertained and educated millions of Canadians on all aspects

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of technology.

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After 20 years in traditional broadcast,

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Steve reinvented himself learning the world of social media,

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online community building and internet marketing.

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As he built his YouTube channel into his new career.

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YouTube is Steve's new network of choice,

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where he serves two communities,

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a traditional how to and productivity stream,

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which follows his TV tradition and a new focus on learning

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the keys to growing and ultimately monetizing a YouTube channel.

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Thank you so much,

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Steve, for joining us and welcome to the show.

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Thank you,

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Sue. Is there anything you would like to add?

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No, it sounded good.

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Well, before we get started,

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I have a message for our gift biz listeners.

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I am specifically making this show go live this week.

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And for those of you who are listening later than the

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week, it goes live.

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This is the week between Christmas and new year's 2015.

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And my goal for all of you is to learn a

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new way of doing things,

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learn how to be more productive in your businesses for the

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next year.

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But if you're hearing this later,

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it is never too late to start being more productive and

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learning how to do things more efficiently so that we can

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all grow our businesses faster.

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And that's the reason I have Steven in this specific week,

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Steve, as our listeners know,

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we like to align the conversation around the life of a

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motivational candle.

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The light shines on you while you share your stories and

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experiences. So are you ready to light this up?

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Let's do that.

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What color is a motivational candle that you would be attracted?

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I'd say a green.

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Ooh, I'm going to make you be more specific.

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What shade of green,

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Darker green hunter green forest screen,

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somewhere in that Range.

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Gotcha. And why do you choose that color?

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It's restful to me,

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restful and peaceful.

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I need a little calm in my life occasionally.

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And what would the quote be that would motivate you in

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that Don your candle Use a tagline in all of my

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videos and it's from the princess bride.

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And I think a lot of people think it's just a

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funny line and a throwaway line.

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It's actually a lot of thought behind it.

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It's a,

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do you know the princess bride?

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You've never seen the princess Bride,

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never seen the princess bride.

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We could end This interview right now,

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go and watch it I'm back and let's do it at

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that point there.

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But why don't You give us a two liner?

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Because there could be other listeners who also need to get

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on the same plane.

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There's a character called miracle.

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Max is played by Billy crystal and as the hero who

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has just died,

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his come to him,

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miracle. Max brings her back to life he's alive,

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but he has no body functions whatsoever.

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He can't walk.

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You can barely talk.

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He can't move his arms.

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And he and his two Amigos are heading off to try

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and rescue the damsel in distress.

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As they're taking him away in a wheelbarrow to go and

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attack, I heavily fortified castle miracle.

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Max waves to them with this wave design was have fun

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storming the castle.

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Oh, that's why you say that it's miracle max.

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To me,

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the meaning is regardless of what you're facing,

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go into the next venture with an open mind,

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open heart and belief that you're going to succeed even in

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the face of insurmountable odds.

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So how fun Sloman the castle.

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So it's just like,

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you know,

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yes, it's the challenges we face every day,

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but you know,

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face them with,

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with the little joy in your heart and the belief in

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success and know probably it'll probably work out better than you

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might've anticipated.

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Absolutely agree with you.

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And you know,

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you hear so many stories about people who are successful today

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and they have overcome really,

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really difficult challenges,

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but doing it with a positive nature and an open heart

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and the belief that you can overcome.

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I mean,

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in some cases,

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what options do you have?

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Exactly. All right.

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Have fun storming the castle I'm with ya.

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Well, I want to just dive right in Steve to all

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of this Evernote stuff.

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Again, gift biz listeners,

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the topic that Steve talks about a lot.

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Now, all of his YouTube videos,

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you can find just a wealth of information and we'll follow

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that up at the end of this interview.

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But I specifically wanted to talk about Evernote for our businesses

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and Steve,

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for those people who may not know or have ever heard

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of Evernote.

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Can you give us a little description overall of what it

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entails? Evernote is a digital notebook that runs on all of

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your devices.

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It's actually based in the cloud.

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Most of it.

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So you would use it on your computer,

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on your smartphone,

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on your tablet,

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and it allows you to take notes,

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but the taking of notes is such a small part of

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what Evernote does.

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It really could be kind of because of how it works

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in the fact that you can do as well as,

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you know,

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type in a note or dictate a note or dry in

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a, you know,

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using your tablet,

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you know,

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do an illustration or hand,

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write a note.

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You can also use it to collect all sorts of different

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little bits of information from the web.

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It has a tool called the web clipper that allows you

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to clip images or websites or texts from the web,

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and basically allows you to collate all this information together and

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store it in one place.

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And it's got an incredibly powerful search engine attached to it.

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So once you've got that information,

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all in one place,

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you can find it again.

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I call it my digital brain people that,

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you know,

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there's a lot of different ways,

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actually, probably the best way to look at it is it's

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your digital bank account.

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Over time,

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you invest in it by capturing little bits of information.

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For example,

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I've got a note that has all of Shannon's sizes on

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it. That's my partner.

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If you're a husband or a partner and you're out shopping

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for your significant other,

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usually it's at the last moment,

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you're usually a little bit desperate.

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And can you always remember what size the ring is or

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what size dress she wears or what her favorite fragrances,

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you should really be able to remember those things,

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but we can't always.

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So having those sorts of things in a note,

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we have so much access now because our mobile devices through

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the cloud,

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it means that all of the information that we stored,

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we have access to add all the time,

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wherever we are.

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And whenever we are.

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So with Evernote,

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I just look at it as I put everything into it,

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I just pour all of the little bits of things that

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I need might need someday,

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but don't bother remembering.

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And can't remember,

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and I have it all accessible.

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I've got a note with my license plate number on it.

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Why? Because whenever I'm checking into a place and they say,

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what's your license plate number?

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I can never remember it.

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So there it is in a note and You probably have

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your phone in your hand versus your wallet in your pocket.

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Yeah. Your phone in your hand.

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You know what else I take pictures of things like the

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furnace filter and the water filter in my house because when

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you're shopping and you bought cheese,

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we need a new furnace filter.

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I'll look,

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there's a hardware store.

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What's the size of our furnace filter again?

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Is it 22 inches?

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Is it 2,400?

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You know,

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you take a picture of it,

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you have it there,

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it's available to you.

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And that's just kind of the low-hanging fruit.

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I use it to take notes in meetings,

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compose all of my blog posts and my newsletters in it.

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So I have access to them and I copy it and

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move the information into other areas,

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but it's always there when I need it.

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And where I,

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Okay. So we talked a little bit about the personal usage,

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and now you're talking about the business use.

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So you actually compose all of your blog articles in Evernote,

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actually inside the app.

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So that then your stint at all there forever,

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really? And then you move it over.

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So then you don't almost have to back up a WordPress

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site. You asked me for my bio for this talk today,

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had it at my fingertips in seconds.

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I wasn't looking at my computer through files and folders to

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find a bio.

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I went into Evernote.

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I typed in Steve's bio and there was three or four

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documents that I've composed different bios for different events for.

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And I just copied one and incentive it to you.

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All right.

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So that answers my next question,

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really, which is why use Evernote instead of using all of

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these other apps that are available,

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you know,

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you've got apps that you can use for your travel plans,

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all different types of information,

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and you put absolutely everything in Evernote.

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I Do,

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but best of breed apps for other things are Evernote kind

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of acts as a baseline.

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And it works with other apps.

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For example,

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I still use passbook for my tickets.

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I could have the ticket in Evernote and I do typically

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have the receipt for the ticket and the ticket available,

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but it's more convenient to have that ultimately in a tool

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like passport or a ticket manager,

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you could use Evernote to manage your tasks and calendars if

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you want,

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but you still want to have a task manager and a

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calendar manager that kind of sinks to and works with Evernote.

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So where you've got vertical tasks of that sort.

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And there's a best of breed app that you want to

271
00:09:21,480 --> 00:09:22,710
use. You use that app,

272
00:09:22,710 --> 00:09:24,810
but you can still be using Evernote as a kind of

273
00:09:24,810 --> 00:09:27,900
collection central point is that shoe box that you'd dump everything

274
00:09:27,900 --> 00:09:30,360
into, but it's a magical shoe box because you can just

275
00:09:30,360 --> 00:09:32,730
wave a wand over it and pull whatever you need out

276
00:09:32,730 --> 00:09:33,660
of it when you Need it.

277
00:09:34,190 --> 00:09:36,230
So pass book,

278
00:09:36,290 --> 00:09:37,700
and let's say,

279
00:09:37,760 --> 00:09:38,330
I use,

280
00:09:38,330 --> 00:09:38,960
for example,

281
00:09:38,990 --> 00:09:39,950
Google calendar,

282
00:09:40,100 --> 00:09:43,820
all of that will sync into Evernote For the most part.

283
00:09:43,820 --> 00:09:44,120
Yeah. Well,

284
00:09:44,120 --> 00:09:44,900
Google calendar,

285
00:09:44,900 --> 00:09:45,290
you can,

286
00:09:45,530 --> 00:09:46,340
if you want to,

287
00:09:46,340 --> 00:09:48,080
you can create some linkages to sync.

288
00:09:48,380 --> 00:09:50,810
Far more relevant is the ability to be able to sync

289
00:09:50,840 --> 00:09:52,550
your task manager,

290
00:09:52,610 --> 00:09:53,690
which people would use a,

291
00:09:53,690 --> 00:09:57,110
to do list or a Trello or an a sauna that's

292
00:09:57,110 --> 00:09:59,180
sort of a tool it's far more relevant to want to

293
00:09:59,180 --> 00:10:00,890
be able to sync that particular tool.

294
00:10:00,950 --> 00:10:02,030
Typically speaking,

295
00:10:02,090 --> 00:10:04,580
Evernote's where things come and you pull them together.

296
00:10:04,580 --> 00:10:05,780
And then once they're in Evernote,

297
00:10:05,780 --> 00:10:07,880
you can distribute them to wherever you need them at a

298
00:10:07,880 --> 00:10:08,480
later time.

299
00:10:08,510 --> 00:10:10,430
And there is some sinking that can happen.

300
00:10:10,700 --> 00:10:13,010
One of the most important integrations you have in the Evernote

301
00:10:13,040 --> 00:10:13,820
premium versions,

302
00:10:13,820 --> 00:10:15,890
once you start paying for it is it has its own

303
00:10:15,920 --> 00:10:16,820
email address.

304
00:10:17,060 --> 00:10:19,010
So when people send you an email that you want to

305
00:10:19,010 --> 00:10:20,120
save for the future,

306
00:10:20,210 --> 00:10:22,670
rather than trying to save it within email software,

307
00:10:22,670 --> 00:10:24,890
which makes it very difficult to find it because email is

308
00:10:24,890 --> 00:10:25,820
not built for search,

309
00:10:25,850 --> 00:10:29,750
primarily, I just forward all of those email messages into Evernote.

310
00:10:29,780 --> 00:10:32,690
So if I get a receipt or an invoice or a

311
00:10:32,690 --> 00:10:36,380
contract, rather than filing them somewhere on my computer,

312
00:10:36,560 --> 00:10:38,540
I will email those into Evernote.

313
00:10:38,840 --> 00:10:39,590
And then in Evernote,

314
00:10:39,590 --> 00:10:41,630
I at T you can attach tags or you can move

315
00:10:41,630 --> 00:10:42,500
them into notebooks,

316
00:10:42,860 --> 00:10:44,300
or you can just find them by search,

317
00:10:44,360 --> 00:10:46,790
but then I've got them where I expect to find them,

318
00:10:47,090 --> 00:10:49,580
Right? So some of this is just a learning in terms

319
00:10:49,580 --> 00:10:50,690
of how to use it,

320
00:10:50,930 --> 00:10:55,370
but virtually the overall umbrella is this is a great place

321
00:10:55,370 --> 00:10:59,060
and a great resource to capture every piece of information.

322
00:10:59,330 --> 00:11:00,080
For the most part,

323
00:11:00,080 --> 00:11:00,380
you know,

324
00:11:00,500 --> 00:11:02,000
we just talked about tasks and all that,

325
00:11:02,000 --> 00:11:05,840
but every piece of information that you are looking for on

326
00:11:05,870 --> 00:11:06,770
the fly,

327
00:11:07,370 --> 00:11:08,030
and I'm,

328
00:11:08,240 --> 00:11:11,270
I'm thinking of a lot of our listeners right now,

329
00:11:11,270 --> 00:11:12,830
they may own gift shops.

330
00:11:12,830 --> 00:11:16,340
They may be out and about and have an idea generated

331
00:11:16,340 --> 00:11:19,490
just because they see something it's so easy.

332
00:11:19,670 --> 00:11:20,570
Confirm this for me,

333
00:11:20,570 --> 00:11:22,280
Steve, that you just can take a picture,

334
00:11:22,280 --> 00:11:25,490
right from your phone stored in Evernote,

335
00:11:25,520 --> 00:11:26,900
maybe with a note attached,

336
00:11:26,900 --> 00:11:29,240
reminding you why you were looking at that picture.

337
00:11:29,240 --> 00:11:31,760
So virtually anywhere you are,

338
00:11:32,090 --> 00:11:34,010
you can capture information,

339
00:11:34,070 --> 00:11:37,430
bring it into Evernote so that you can easily access it.

340
00:11:37,460 --> 00:11:38,450
Anytime you need to,

341
00:11:38,450 --> 00:11:40,220
you don't have to wait to get back to the office

342
00:11:40,220 --> 00:11:42,740
to make sure to put it in some folder that you're

343
00:11:42,740 --> 00:11:43,730
storing things in.

344
00:11:44,030 --> 00:11:44,990
Yeah, you don't have to remember.

345
00:11:45,110 --> 00:11:46,040
So for example,

346
00:11:46,040 --> 00:11:48,320
I use it all the time to research the videos that

347
00:11:48,320 --> 00:11:49,520
I'm doing for my channel.

348
00:11:49,730 --> 00:11:51,140
So if I see a,

349
00:11:51,140 --> 00:11:53,920
a, a blog post or something like that has a product

350
00:11:53,920 --> 00:11:54,340
that I think,

351
00:11:54,550 --> 00:11:55,360
oh, that's a good angle.

352
00:11:55,360 --> 00:11:58,210
Or that's something that might be interesting for me to record

353
00:11:58,210 --> 00:11:59,590
later. I don't think twice,

354
00:11:59,590 --> 00:12:01,420
I don't try and bookmark it and try and find it

355
00:12:01,420 --> 00:12:01,840
that way.

356
00:12:01,840 --> 00:12:03,040
And I don't write down a note.

357
00:12:03,070 --> 00:12:05,230
I just use a tool called the Evernote web clipper,

358
00:12:05,230 --> 00:12:05,980
which I click on.

359
00:12:06,280 --> 00:12:08,530
And then it allows me to capture the screen or the

360
00:12:08,530 --> 00:12:10,630
information from the screen and a variety of different ways.

361
00:12:10,660 --> 00:12:12,730
And it automatically syncs it to my Evernote account.

362
00:12:12,940 --> 00:12:16,000
I can add some tags saying demo or a demo ideas.

363
00:12:16,000 --> 00:12:16,750
So that later on,

364
00:12:16,750 --> 00:12:17,950
when I need context,

365
00:12:17,950 --> 00:12:19,840
I'm searching for demo ideas.

366
00:12:19,840 --> 00:12:21,340
I can bring up all the ones that I thought were

367
00:12:21,340 --> 00:12:22,150
demo ideas,

368
00:12:22,150 --> 00:12:23,020
good demo ideas.

369
00:12:23,080 --> 00:12:25,150
So that's one way that you can collect information.

370
00:12:25,240 --> 00:12:25,840
And another way is,

371
00:12:25,850 --> 00:12:26,410
as you mentioned,

372
00:12:26,410 --> 00:12:26,860
the camera,

373
00:12:26,860 --> 00:12:28,390
which is one of the most powerful ways.

374
00:12:28,600 --> 00:12:30,610
If you're sitting in a meeting and somebody is making notes

375
00:12:30,610 --> 00:12:31,270
on the whiteboard,

376
00:12:31,270 --> 00:12:32,530
rather than making notes,

377
00:12:32,770 --> 00:12:33,880
take a picture of the whiteboard,

378
00:12:34,270 --> 00:12:35,350
Evernote will actually go through it.

379
00:12:35,360 --> 00:12:37,690
It'll parse the text out and allow you to search on

380
00:12:37,690 --> 00:12:40,990
the text later it'll to convert the text or the graphic

381
00:12:41,110 --> 00:12:42,610
into searchable text over time.

382
00:12:42,610 --> 00:12:43,360
So you can also do that.

383
00:12:43,540 --> 00:12:45,580
If you write handwritten notes down in a notebook,

384
00:12:45,580 --> 00:12:47,590
you can take a picture of the notebook notes and you

385
00:12:47,590 --> 00:12:48,760
can later on search on them.

386
00:12:49,150 --> 00:12:51,130
If you're out for a fantastic dinner with friends and they

387
00:12:51,130 --> 00:12:52,360
order a bottle of wine that you say,

388
00:12:52,370 --> 00:12:53,050
this is so good,

389
00:12:53,050 --> 00:12:55,270
but you never remember the name of the bottle of wine,

390
00:12:55,450 --> 00:12:56,800
take a picture of the wine label.

391
00:12:57,070 --> 00:12:58,390
And then next time your liquor store,

392
00:12:58,390 --> 00:13:00,040
you just look at the picture of the wine label in

393
00:13:00,040 --> 00:13:01,780
order to find the bottle of wine that you want to

394
00:13:01,780 --> 00:13:03,520
buy. It's an information vacuum.

395
00:13:03,520 --> 00:13:05,770
There's so many different ways to pull information into it.

396
00:13:05,860 --> 00:13:07,390
But the bottom line is you have to get into the

397
00:13:07,390 --> 00:13:10,210
habit of putting the information there and trusting that it's there.

398
00:13:10,270 --> 00:13:11,980
That's why I call it a digital bank account is you

399
00:13:11,980 --> 00:13:15,250
keep investing in it by putting more and more content in

400
00:13:15,250 --> 00:13:18,310
it. And then you reap the benefits when you make a

401
00:13:18,310 --> 00:13:20,050
withdrawal. And typically speaking,

402
00:13:20,050 --> 00:13:22,330
it's not when you use the information for yourself,

403
00:13:22,360 --> 00:13:23,680
but when you use it for others,

404
00:13:24,010 --> 00:13:25,990
when you're sitting down at a coffee with a friend and

405
00:13:25,990 --> 00:13:28,480
you've just clipped an article about a new type of mortgage

406
00:13:28,690 --> 00:13:31,210
that you've just read about our new floor planning thing,

407
00:13:31,240 --> 00:13:33,580
they will go to the retail market that they're talking about

408
00:13:33,580 --> 00:13:35,500
doing which w which saves a lot of money.

409
00:13:35,560 --> 00:13:36,190
And you say,

410
00:13:36,220 --> 00:13:38,290
oh, I was just reading an article on that.

411
00:13:38,380 --> 00:13:39,010
And then you go here,

412
00:13:39,010 --> 00:13:39,790
let me get it for you.

413
00:13:39,790 --> 00:13:41,830
And then you just open your phone and you send it

414
00:13:41,830 --> 00:13:42,550
to them instantly,

415
00:13:42,850 --> 00:13:46,750
that ability to have instant access to all of your information

416
00:13:46,780 --> 00:13:47,290
is just,

417
00:13:47,290 --> 00:13:48,810
that's when the penny drops and you go,

418
00:13:48,820 --> 00:13:49,660
oh, I get this.

419
00:13:49,660 --> 00:13:50,710
This is so valuable.

420
00:13:50,970 --> 00:13:51,840
That's fabulous.

421
00:13:51,840 --> 00:13:54,120
I'm going to bring up a couple of other instances where

422
00:13:54,120 --> 00:13:55,380
I could see that you could use this.

423
00:13:55,470 --> 00:13:56,430
Then I'm going to have a question for you,

424
00:13:56,430 --> 00:13:59,490
Steve. A couple of other examples I can see is a

425
00:13:59,490 --> 00:14:02,100
lot of us go out to gift shows because we're looking

426
00:14:02,100 --> 00:14:05,010
for more product either to have in our retail shops,

427
00:14:05,280 --> 00:14:09,180
or we're looking for materials that we're using for our crafts.

428
00:14:09,390 --> 00:14:11,370
So if you're out at shows,

429
00:14:11,610 --> 00:14:14,880
you could be speaking with an owner of a business whose

430
00:14:14,880 --> 00:14:16,920
product you might want to be starting to use.

431
00:14:16,920 --> 00:14:20,070
So you can not only capture information that way,

432
00:14:20,070 --> 00:14:22,980
but also how they're using the product that when you get

433
00:14:22,980 --> 00:14:24,840
back and you're in your craft room,

434
00:14:24,840 --> 00:14:26,310
or you're in your studio,

435
00:14:26,550 --> 00:14:29,730
you would have pictures of actually how those things work.

436
00:14:30,360 --> 00:14:31,080
Sure. Yeah.

437
00:14:31,080 --> 00:14:32,970
You can capture that information by photo.

438
00:14:33,030 --> 00:14:34,290
You could make it an audio note.

439
00:14:34,290 --> 00:14:36,180
You could make it like a dictation type note,

440
00:14:36,390 --> 00:14:38,640
or you can actually have it converted to text.

441
00:14:38,640 --> 00:14:40,800
You can actually narrate that to the information and have it

442
00:14:40,830 --> 00:14:41,670
convert to text.

443
00:14:41,730 --> 00:14:43,620
So there's all sorts of different ways that you can capture

444
00:14:43,620 --> 00:14:44,850
that information while you're in there.

445
00:14:45,540 --> 00:14:49,320
I didn't know that that is really super another option.

446
00:14:49,350 --> 00:14:51,320
Many of you listeners also I know,

447
00:14:51,320 --> 00:14:52,850
are in the gift basket business,

448
00:14:52,850 --> 00:14:55,820
and you might be going to some of these conventions many

449
00:14:55,820 --> 00:14:57,710
times at conventions of all sorts,

450
00:14:57,740 --> 00:14:59,000
they'll have competitions.

451
00:14:59,030 --> 00:15:01,340
I was just at the America's baking and sweet show.

452
00:15:01,640 --> 00:15:05,180
And I did a scope about all of these beautiful cakes

453
00:15:05,420 --> 00:15:06,590
and all of the designs.

454
00:15:06,620 --> 00:15:10,160
You can take pictures of either gift baskets that are in

455
00:15:10,160 --> 00:15:13,310
competition or cakes as I was just talking about.

456
00:15:13,310 --> 00:15:13,910
And again,

457
00:15:13,910 --> 00:15:16,910
have those for your own creative inspiration.

458
00:15:16,910 --> 00:15:20,000
So you can just see that applications are really limited to

459
00:15:20,030 --> 00:15:21,830
what you can think of to do.

460
00:15:22,360 --> 00:15:25,300
And one of the keys is you might remember where you

461
00:15:25,300 --> 00:15:26,770
were when you saw something,

462
00:15:26,890 --> 00:15:28,720
but you might not have named it properly,

463
00:15:28,720 --> 00:15:30,550
or you might have trouble finding of the photo.

464
00:15:30,550 --> 00:15:30,730
You know,

465
00:15:30,730 --> 00:15:32,680
especially if you have thousands and thousands of photos,

466
00:15:32,710 --> 00:15:35,260
one of the very cool things that Evernote does patient services.

467
00:15:35,380 --> 00:15:37,690
So it actually geotags images when you capture them.

468
00:15:37,840 --> 00:15:39,760
So if you were at a trade show in Atlanta and

469
00:15:39,760 --> 00:15:41,440
you had taken a picture of a gift basket,

470
00:15:41,440 --> 00:15:42,850
but you can't find it for some reason,

471
00:15:43,150 --> 00:15:45,280
all you have to do is ask Evernote to search and

472
00:15:45,280 --> 00:15:48,760
it'll bring up an Atlas and just click on Atlanta and

473
00:15:48,760 --> 00:15:51,040
then say all the notes that I created in Atlanta.

474
00:15:51,040 --> 00:15:52,870
And there will be all a collection of the notes that

475
00:15:52,870 --> 00:15:53,680
you created there.

476
00:15:53,740 --> 00:15:55,900
I use it all the time when I'm out having dinner.

477
00:15:55,930 --> 00:15:57,580
When I'm doing speaking engagements.

478
00:15:57,670 --> 00:15:58,870
When I have dinner in a restaurant,

479
00:15:58,900 --> 00:16:00,580
I don't bother taking the receipt with me.

480
00:16:00,580 --> 00:16:02,290
I take a picture of the receipt right there,

481
00:16:02,410 --> 00:16:04,630
which means I can then forward that digital version to my

482
00:16:04,630 --> 00:16:06,250
accountant for all of my expenses,

483
00:16:06,340 --> 00:16:07,690
but at the end of the trip as well,

484
00:16:07,690 --> 00:16:10,030
I just click on the city and it collects all of

485
00:16:10,030 --> 00:16:11,860
the different notes that I created in that city,

486
00:16:11,860 --> 00:16:13,060
which are mainly receipts.

487
00:16:13,240 --> 00:16:15,610
And then I can quickly assemble my expense report.

488
00:16:15,670 --> 00:16:16,270
It's phenomenal.

489
00:16:17,020 --> 00:16:18,820
Now does it timestamp as well?

490
00:16:19,180 --> 00:16:20,920
Yes. Time and time and location.

491
00:16:20,920 --> 00:16:22,060
Yep. Wow.

492
00:16:22,450 --> 00:16:24,190
And then when we're talking about,

493
00:16:24,190 --> 00:16:24,790
okay, thousands,

494
00:16:24,790 --> 00:16:26,110
let's say you have thousands of notes.

495
00:16:26,260 --> 00:16:29,080
It all revolves around folders,

496
00:16:29,110 --> 00:16:31,600
but more importantly task.

497
00:16:32,050 --> 00:16:34,090
Actually the hierarchy is very flat.

498
00:16:34,210 --> 00:16:37,000
People who are used to creating a structure on their computer

499
00:16:37,150 --> 00:16:40,570
are worried about folders and names and nested folders within folders.

500
00:16:40,570 --> 00:16:43,030
So you can navigate through with your eyes to find what

501
00:16:43,030 --> 00:16:43,780
you're looking for.

502
00:16:43,840 --> 00:16:46,000
Evernote has an incredibly flat structure.

503
00:16:46,150 --> 00:16:49,390
The basic way you find things is through just search and

504
00:16:49,390 --> 00:16:51,370
you just type in the word or a phrase that you're

505
00:16:51,370 --> 00:16:51,850
looking for.

506
00:16:51,850 --> 00:16:53,350
And it'll bring up the related notes.

507
00:16:53,790 --> 00:16:54,400
Most of the time,

508
00:16:54,460 --> 00:16:56,230
it'll bring up four or five notes that you can see,

509
00:16:56,230 --> 00:16:58,300
and you can immediately find the note you're looking for,

510
00:16:58,330 --> 00:17:00,490
for broader searches or if you need context.

511
00:17:00,490 --> 00:17:01,420
So for example,

512
00:17:01,450 --> 00:17:02,590
if I was looking for something,

513
00:17:02,590 --> 00:17:03,310
which was an idea,

514
00:17:03,370 --> 00:17:04,090
a demo,

515
00:17:04,300 --> 00:17:06,640
but I might have a task and to do list app,

516
00:17:06,640 --> 00:17:07,840
I might have a mobility app.

517
00:17:07,840 --> 00:17:10,150
I might have things that don't necessarily all have the same

518
00:17:10,660 --> 00:17:11,650
verbiage attached.

519
00:17:11,920 --> 00:17:15,190
Then you use the tags to create context and you create

520
00:17:15,190 --> 00:17:17,290
a series of tags that allow you to search then by

521
00:17:17,290 --> 00:17:19,930
context. And then within that structure,

522
00:17:19,930 --> 00:17:22,060
you have notebooks or stacks of notebooks.

523
00:17:22,300 --> 00:17:23,950
If you want to add some physical structure,

524
00:17:23,950 --> 00:17:26,740
but lots of people use Evernote very successfully without adding very

525
00:17:26,740 --> 00:17:28,180
much physical structure at talk,

526
00:17:28,240 --> 00:17:30,430
just the straight searching by text,

527
00:17:30,430 --> 00:17:33,580
and then adding context through tags does almost everything you need.

528
00:17:34,090 --> 00:17:35,050
That's fabulous.

529
00:17:35,050 --> 00:17:36,850
And I hope all of you are starting to get a

530
00:17:36,850 --> 00:17:40,330
feel for all that you can do with Evernote and all

531
00:17:40,330 --> 00:17:41,290
that you can capture.

532
00:17:41,290 --> 00:17:43,840
And it might start to sound confusing.

533
00:17:44,110 --> 00:17:46,540
And that certainly not what we're trying to do here.

534
00:17:46,540 --> 00:17:48,340
It's actually very simple,

535
00:17:48,520 --> 00:17:51,120
but we're just to give an overall feel for all the

536
00:17:51,120 --> 00:17:54,060
different types of things that you can do with Evernote.

537
00:17:54,440 --> 00:17:56,480
So I've got a little quick start guide that might help

538
00:17:56,480 --> 00:17:57,380
people. If they are interested,

539
00:17:57,380 --> 00:17:59,510
I'll send you the link and you can include it in

540
00:17:59,510 --> 00:18:00,470
the notes if you'd like,

541
00:18:00,530 --> 00:18:03,020
but it's a 30 minute quick start guide that walks people

542
00:18:03,020 --> 00:18:04,850
through, setting up their account in the first place.

543
00:18:04,940 --> 00:18:06,740
And I give them a starter set of notes,

544
00:18:06,770 --> 00:18:08,810
which gives them an idea of what they can and can't

545
00:18:08,810 --> 00:18:09,260
do with it.

546
00:18:09,350 --> 00:18:12,170
A lot of people get stuck with paralysis by over analysis.

547
00:18:12,170 --> 00:18:12,980
Do you even know what I mean?

548
00:18:13,280 --> 00:18:15,050
They start to plan too far in advance,

549
00:18:15,050 --> 00:18:16,550
what they're going to do rather than just use it.

550
00:18:16,670 --> 00:18:18,950
So this quick start guide kind of walks you through just

551
00:18:18,950 --> 00:18:19,610
getting started.

552
00:18:19,760 --> 00:18:22,190
And then it gives you like eight notes to start with,

553
00:18:22,520 --> 00:18:22,760
you know,

554
00:18:23,090 --> 00:18:25,100
suggestions, like things like go take a picture of your water

555
00:18:25,100 --> 00:18:27,140
filter, ask your partner for their sizes,

556
00:18:27,230 --> 00:18:27,980
that sort of stuff.

557
00:18:28,010 --> 00:18:29,780
Write down the license plate number for your car.

558
00:18:30,140 --> 00:18:31,160
Then you've got those notes.

559
00:18:31,160 --> 00:18:32,410
And then when you start to use those,

560
00:18:32,500 --> 00:18:34,280
because once you put them into the computer,

561
00:18:34,310 --> 00:18:35,540
of course they sync through the cloud.

562
00:18:35,540 --> 00:18:37,430
Now you have access to them in the mobile device.

563
00:18:37,640 --> 00:18:39,680
And that's where you start to really find the value of

564
00:18:39,680 --> 00:18:40,670
it. All right.

565
00:18:40,670 --> 00:18:41,870
So thank you so much,

566
00:18:41,870 --> 00:18:43,190
Steve. That is fabulous.

567
00:18:43,190 --> 00:18:44,630
And that now you guys,

568
00:18:44,630 --> 00:18:46,790
if you're listening to this the week it goes live,

569
00:18:46,820 --> 00:18:48,950
we've got a week where commonly,

570
00:18:48,950 --> 00:18:50,030
it's more downtime.

571
00:18:50,030 --> 00:18:51,530
We're getting into the new year.

572
00:18:51,770 --> 00:18:54,650
I want to challenge every single one of you to go

573
00:18:54,680 --> 00:18:55,460
out. Now,

574
00:18:55,490 --> 00:18:57,170
grab this quick start guide.

575
00:18:57,170 --> 00:18:58,790
The link is going to be in the show notes.

576
00:18:58,790 --> 00:19:01,790
We'll talk about that a little bit later and go through

577
00:19:01,790 --> 00:19:05,870
this. And if it's the information that Steve's recommending,

578
00:19:05,870 --> 00:19:08,120
or if it's something else that's valuable to you,

579
00:19:08,360 --> 00:19:11,600
go ahead and grab those and start using this.

580
00:19:11,780 --> 00:19:14,900
The initial portion of Evernote is free.

581
00:19:14,900 --> 00:19:17,510
And I know a lot of people never go to the

582
00:19:17,510 --> 00:19:18,530
premium version.

583
00:19:18,530 --> 00:19:20,150
You don't necessarily have to do that.

584
00:19:20,150 --> 00:19:22,130
You can use this with great value,

585
00:19:22,220 --> 00:19:23,090
even free.

586
00:19:23,090 --> 00:19:23,930
So Steven,

587
00:19:23,930 --> 00:19:27,980
my gift to you for the new year is the introduction

588
00:19:27,980 --> 00:19:33,110
into Evernote to really make your life more productive and just

589
00:19:33,110 --> 00:19:36,320
less stressful because you'll have so many things at your fingertips.

590
00:19:36,470 --> 00:19:37,430
Yeah, this is the time of year.

591
00:19:37,430 --> 00:19:38,930
A lot of people say this year,

592
00:19:38,930 --> 00:19:40,490
I have to stay more in control.

593
00:19:40,550 --> 00:19:41,480
Well, this is the base.

594
00:19:41,690 --> 00:19:43,550
It won't get you in control if you don't have discipline,

595
00:19:43,700 --> 00:19:45,380
but it gives you the tool to focus.

596
00:19:45,680 --> 00:19:46,760
So let's go this way.

597
00:19:46,760 --> 00:19:47,780
Step one would be,

598
00:19:47,780 --> 00:19:49,220
do that quick start guide.

599
00:19:49,610 --> 00:19:51,080
Okay. So we do that and it's,

600
00:19:51,140 --> 00:19:51,380
you know,

601
00:19:51,390 --> 00:19:53,540
downtime. We've decided we're going to focus on that.

602
00:19:53,810 --> 00:19:58,010
Now it's getting into January again or a week or so

603
00:19:58,010 --> 00:19:59,360
after you've done this,

604
00:19:59,390 --> 00:20:02,630
what are good triggers for people to remember,

605
00:20:02,630 --> 00:20:04,370
to continue using Evernote?

606
00:20:04,880 --> 00:20:05,600
I think personally,

607
00:20:05,630 --> 00:20:08,060
it's having it kind of always open on your computer in

608
00:20:08,060 --> 00:20:10,820
the background and making sure that you start to develop what

609
00:20:10,820 --> 00:20:11,900
I call the Evernote habit,

610
00:20:12,140 --> 00:20:13,640
where you over time,

611
00:20:13,700 --> 00:20:15,530
as soon as you see something that you'd like to keep

612
00:20:15,560 --> 00:20:17,510
you just throw it in Evernote without thinking about it.

613
00:20:17,750 --> 00:20:19,940
That to me is the turning point for most people is

614
00:20:19,940 --> 00:20:22,160
when they start to use it and become second nature to

615
00:20:22,160 --> 00:20:25,310
them. We've all developed habits for things like I know people

616
00:20:25,310 --> 00:20:28,400
who, when they want to remember something and they're out traveling

617
00:20:28,400 --> 00:20:30,410
around, they don't use it to do list or task manager.

618
00:20:30,410 --> 00:20:33,200
They send themselves an email and they use email for everything.

619
00:20:33,200 --> 00:20:35,060
And other people use their calendar for everything.

620
00:20:35,470 --> 00:20:38,660
Those aren't necessarily good habits because those are places where information

621
00:20:38,720 --> 00:20:40,220
is not easy to search for.

622
00:20:40,370 --> 00:20:42,650
And you can get an overwhelm happening,

623
00:20:42,650 --> 00:20:43,850
you get information overload,

624
00:20:43,880 --> 00:20:45,920
like we need more email in our inbox.

625
00:20:45,920 --> 00:20:47,410
So we're sending ourselves emails.

626
00:20:47,410 --> 00:20:49,090
That's that's,

627
00:20:49,090 --> 00:20:49,360
to me,

628
00:20:49,360 --> 00:20:50,980
seems to me very counterproductive.

629
00:20:51,090 --> 00:20:51,820
So learning,

630
00:20:51,850 --> 00:20:52,030
you know,

631
00:20:52,030 --> 00:20:52,750
kind of figuring out,

632
00:20:52,780 --> 00:20:54,880
oh, Evernote can solve that for me.

633
00:20:55,030 --> 00:20:58,510
And then trusting that you put the information there and you

634
00:20:58,510 --> 00:21:00,310
don't coming up with your own system that you make sure

635
00:21:00,310 --> 00:21:02,590
that you get it out in that you're honoring the information

636
00:21:02,590 --> 00:21:03,160
that's in there.

637
00:21:03,190 --> 00:21:05,680
Those are all parts of the habit that goes ahead.

638
00:21:05,770 --> 00:21:07,300
I think just using it every day,

639
00:21:07,300 --> 00:21:08,260
starting to use it every day.

640
00:21:08,260 --> 00:21:08,860
And as a matter of fact,

641
00:21:08,890 --> 00:21:10,390
we do have a course that we teach,

642
00:21:10,510 --> 00:21:13,330
but the basis of the course is it's an email that's

643
00:21:13,330 --> 00:21:15,610
sent to people every day for 10 consecutive days.

644
00:21:15,610 --> 00:21:16,660
And actually every note,

645
00:21:16,810 --> 00:21:19,660
every lesson is an Evernote note as a shared note that

646
00:21:19,660 --> 00:21:20,560
people share in Evernote.

647
00:21:20,650 --> 00:21:22,240
And the reason that I structured it this way is I

648
00:21:22,240 --> 00:21:24,550
wanted to get people in the habit of opening Evernote for

649
00:21:24,550 --> 00:21:26,920
sing in the morning when they read the email and they

650
00:21:26,920 --> 00:21:27,560
do their lesson,

651
00:21:27,590 --> 00:21:28,510
the lessons are short,

652
00:21:28,600 --> 00:21:30,850
but the fact that it's then Evernote is open on their

653
00:21:30,850 --> 00:21:33,160
computer and they're starting to get in the habit.

654
00:21:33,220 --> 00:21:35,080
So it's so much easier to say,

655
00:21:35,110 --> 00:21:36,610
oh, because it's there,

656
00:21:36,610 --> 00:21:37,900
you feel like it's accessible.

657
00:21:37,930 --> 00:21:39,040
Now it's accessible.

658
00:21:39,040 --> 00:21:39,610
To be honest,

659
00:21:39,760 --> 00:21:41,950
even if it's not open because of the way that Evernote

660
00:21:41,950 --> 00:21:43,780
works. But the fact for most of us,

661
00:21:43,780 --> 00:21:45,820
it takes that trigger for it to be open on our

662
00:21:45,820 --> 00:21:48,760
computer for us to start thinking about actually putting things in

663
00:21:48,760 --> 00:21:50,260
it. Once you reach that,

664
00:21:50,260 --> 00:21:51,670
once it starts becoming a habit,

665
00:21:51,760 --> 00:21:54,280
it will then become a bit of a self-fulfilling prophecy that

666
00:21:54,280 --> 00:21:56,530
you'll start to find the value in it in very quickly.

667
00:21:56,770 --> 00:21:59,080
It'll probably become one of your indispensable Tools.

668
00:21:59,370 --> 00:22:00,780
I went through Evernote.

669
00:22:00,780 --> 00:22:02,280
I think you had 1.0

670
00:22:02,340 --> 00:22:06,960
initially when I got started and first version and you are

671
00:22:06,960 --> 00:22:07,530
so right,

672
00:22:07,560 --> 00:22:10,620
the segments are relatively small and easy to follow,

673
00:22:10,620 --> 00:22:14,280
but really significant in terms of the information and the value.

674
00:22:14,280 --> 00:22:16,110
And it's great because if you forget something,

675
00:22:16,320 --> 00:22:19,290
you can go right back and find exactly which section you

676
00:22:19,290 --> 00:22:21,150
need to refresh your memory on.

677
00:22:21,600 --> 00:22:24,630
And now you just released the second version of this,

678
00:22:24,630 --> 00:22:25,590
correct? Yeah.

679
00:22:25,590 --> 00:22:28,020
We Just updated the course and we just released it well

680
00:22:28,110 --> 00:22:28,860
at the time of that,

681
00:22:28,890 --> 00:22:30,450
this is out about a month and a half ago.

682
00:22:30,630 --> 00:22:31,200
And so,

683
00:22:31,200 --> 00:22:32,190
yeah, so we've just,

684
00:22:32,310 --> 00:22:35,220
we've just had the initial launch of version 2.0,

685
00:22:35,370 --> 00:22:37,350
and it's got some of the same content as version one

686
00:22:37,350 --> 00:22:38,100
point over the course.

687
00:22:38,100 --> 00:22:39,090
Cause a lot of stuff in never,

688
00:22:39,090 --> 00:22:39,960
no, it hasn't changed.

689
00:22:39,960 --> 00:22:41,760
A few things have changed and I found a better way

690
00:22:41,760 --> 00:22:42,750
to explain some things.

691
00:22:42,960 --> 00:22:44,940
I always try and put things in context as you know,

692
00:22:44,940 --> 00:22:46,080
Sue. So I try and say,

693
00:22:46,080 --> 00:22:48,960
this is the reason this isn't just what the tool does.

694
00:22:48,990 --> 00:22:51,120
This is the reason we want to use this tool this

695
00:22:51,120 --> 00:22:54,240
way. I think that adds a lot of value And you're

696
00:22:54,240 --> 00:22:57,270
so great because since I had the first version,

697
00:22:57,270 --> 00:22:59,010
now I already get the second version.

698
00:22:59,010 --> 00:23:01,980
So that's what I'm going to be doing probably right during

699
00:23:01,980 --> 00:23:02,460
this week,

700
00:23:02,460 --> 00:23:03,810
when this is going live,

701
00:23:03,840 --> 00:23:05,880
where would I send other people to take a look at

702
00:23:05,880 --> 00:23:06,570
that course?

703
00:23:06,660 --> 00:23:08,190
Oh, well we Can give them the link as well.

704
00:23:08,220 --> 00:23:09,930
There's a link to the information page,

705
00:23:10,110 --> 00:23:12,840
but anybody that signs up for the Evernote start guide they'll,

706
00:23:12,840 --> 00:23:15,090
we'll be sending them a series of emails that will include

707
00:23:15,090 --> 00:23:15,900
some extra tips.

708
00:23:15,900 --> 00:23:18,630
And then also some notification that the courses available.

709
00:23:18,660 --> 00:23:20,070
So they'll see that there as well,

710
00:23:20,670 --> 00:23:21,510
Gift biz listeners,

711
00:23:21,510 --> 00:23:22,770
if you're interested in this,

712
00:23:23,070 --> 00:23:25,740
once you download the quick-start guide,

713
00:23:25,770 --> 00:23:27,330
then just keep watching your email.

714
00:23:27,360 --> 00:23:29,790
And over the course of just a short time,

715
00:23:29,790 --> 00:23:32,070
you will then see the entrance into the course,

716
00:23:32,070 --> 00:23:33,750
but we'll also have the link directly.

717
00:23:33,750 --> 00:23:35,790
If you are an action taker and you want to get

718
00:23:35,790 --> 00:23:37,110
started right away,

719
00:23:37,200 --> 00:23:38,580
we'll get that for you as well.

720
00:23:38,610 --> 00:23:41,880
Steve, we are going to move on now to the reflection

721
00:23:41,880 --> 00:23:44,640
section. This is a place where we take a look at

722
00:23:44,640 --> 00:23:45,530
you and you know,

723
00:23:45,530 --> 00:23:47,420
you've had one career in TV,

724
00:23:47,420 --> 00:23:50,630
you've gravitated onto YouTube and other things,

725
00:23:50,870 --> 00:23:53,960
but what natural trait do you have that you think all

726
00:23:53,960 --> 00:23:55,940
along has helped you to be successful?

727
00:23:57,020 --> 00:23:57,740
Don't be humble.

728
00:23:57,740 --> 00:23:59,290
Now. I Think for me,

729
00:23:59,290 --> 00:24:02,800
maybe the strongest asset that I've kind of leveraged my entire

730
00:24:02,860 --> 00:24:07,750
career is a very quick understanding of how things work and

731
00:24:07,810 --> 00:24:09,400
a gift for being able to explain it.

732
00:24:09,430 --> 00:24:12,010
I've always had been a good communicator as far as explaining

733
00:24:12,010 --> 00:24:12,850
things to others.

734
00:24:12,940 --> 00:24:13,960
And then strategically,

735
00:24:14,020 --> 00:24:15,580
I guess I'm a bit of a workaholic,

736
00:24:15,640 --> 00:24:19,630
but I've also got a boundless energy and passion towards the

737
00:24:19,630 --> 00:24:20,110
things that I do.

738
00:24:20,110 --> 00:24:23,950
Like I daydream about my projects that I'm working on all

739
00:24:23,950 --> 00:24:24,280
the time.

740
00:24:24,280 --> 00:24:25,330
I get excited about them.

741
00:24:25,330 --> 00:24:27,790
And I think if you care at that level about what

742
00:24:27,790 --> 00:24:28,450
you're doing,

743
00:24:28,870 --> 00:24:31,000
then it makes it easy for you to pour the energy

744
00:24:31,000 --> 00:24:32,200
in that that it's required.

745
00:24:32,260 --> 00:24:35,290
I often think my success has come just from brute force,

746
00:24:35,600 --> 00:24:36,730
no real strategy.

747
00:24:37,060 --> 00:24:38,350
I just refuse to give up.

748
00:24:38,800 --> 00:24:41,710
But you do have the passion for sharing what you're able

749
00:24:41,710 --> 00:24:43,030
to learn with others.

750
00:24:43,060 --> 00:24:45,280
I didn't ever see when you were on TV,

751
00:24:45,280 --> 00:24:47,350
but I'm certainly following your YouTube,

752
00:24:47,380 --> 00:24:51,490
which is Datto tech and whether it's Gmail or it's a

753
00:24:51,490 --> 00:24:54,730
new app that you're sharing or clearly Evernote,

754
00:24:54,980 --> 00:24:56,410
you can tell in the videos,

755
00:24:56,410 --> 00:24:59,470
how much you enjoy doing this and sharing the passion is

756
00:24:59,470 --> 00:25:00,130
definitely there.

757
00:25:00,550 --> 00:25:02,350
And I've got A very particular,

758
00:25:02,350 --> 00:25:05,170
I, I don't look at what technology does.

759
00:25:05,170 --> 00:25:07,870
I look at what it does with us to us.

760
00:25:08,290 --> 00:25:10,210
And so the value to us.

761
00:25:10,270 --> 00:25:13,300
Yeah. And I think one of the strengths to the style

762
00:25:13,300 --> 00:25:16,930
of communication that we've leveraged is everything has context.

763
00:25:17,110 --> 00:25:19,720
I never just talk about a tool or talk about a

764
00:25:19,720 --> 00:25:22,300
feature. I always talk about the reason and we were just

765
00:25:22,390 --> 00:25:23,170
talking about this moments ago,

766
00:25:23,170 --> 00:25:26,140
but I just talk about the reason that it's important and

767
00:25:26,140 --> 00:25:28,450
how it ends up playing out in our lives.

768
00:25:28,690 --> 00:25:31,390
And I think adding that extra layer of context constantly,

769
00:25:31,660 --> 00:25:32,950
it really helps people communicate.

770
00:25:32,950 --> 00:25:35,380
It helps people understand what it is I'm trying to communicate,

771
00:25:35,650 --> 00:25:38,410
Right? None of us need another tool that's going to waste

772
00:25:38,410 --> 00:25:38,920
our time.

773
00:25:38,920 --> 00:25:41,050
It needs to provide value in some way,

774
00:25:41,200 --> 00:25:43,660
either productivity or entertainment,

775
00:25:44,080 --> 00:25:45,580
but not just to waste time.

776
00:25:45,580 --> 00:25:46,930
So you're just driving home.

777
00:25:46,990 --> 00:25:47,950
Why it's useful,

778
00:25:47,950 --> 00:25:49,060
why you should be looking at it.

779
00:25:49,660 --> 00:25:51,220
Yes. And also if you shouldn't be,

780
00:25:51,220 --> 00:25:51,490
you know,

781
00:25:51,490 --> 00:25:53,320
there's times that it's not going to work too well,

782
00:25:53,380 --> 00:25:54,220
if I've gone through it,

783
00:25:54,220 --> 00:25:55,270
then it helps you.

784
00:25:55,660 --> 00:25:56,860
There You go.

785
00:25:57,070 --> 00:25:59,830
Okay. Now I'm really curious about this now because I'm not

786
00:25:59,830 --> 00:26:01,690
going to allow you to answer Evernote.

787
00:26:01,990 --> 00:26:02,410
All right.

788
00:26:02,650 --> 00:26:06,790
What tool are you using regularly that helps you to either

789
00:26:06,790 --> 00:26:10,270
be productive or keep you as balanced as you can possibly

790
00:26:10,270 --> 00:26:13,210
be Tool that I use that helps keep me productive.

791
00:26:13,600 --> 00:26:14,680
Okay. You can't say Evernote.

792
00:26:15,640 --> 00:26:18,340
I know I'm not going to say you're talking productivity for

793
00:26:18,340 --> 00:26:21,850
me. The tool that I use that has given me my

794
00:26:21,850 --> 00:26:24,760
career here is a tool called ScreenFlow,

795
00:26:25,000 --> 00:26:27,250
which is a screen capture and recording tool that I use

796
00:26:27,250 --> 00:26:28,660
to record all of my demos.

797
00:26:28,750 --> 00:26:30,970
Camtasia is another version of that app,

798
00:26:31,000 --> 00:26:33,130
but I wouldn't be doing what I'm doing without that class

799
00:26:33,130 --> 00:26:33,700
of software.

800
00:26:33,850 --> 00:26:36,520
So that's a tool that is absolutely essential to me.

801
00:26:37,030 --> 00:26:37,930
Let me just look on my phone.

802
00:26:39,640 --> 00:26:39,820
All right.

803
00:26:39,820 --> 00:26:40,390
While you're looking,

804
00:26:40,390 --> 00:26:42,940
I'll explain these to everybody in case they're not familiar with

805
00:26:43,110 --> 00:26:44,400
ScreenFlow is Mac based,

806
00:26:44,400 --> 00:26:45,810
right? Okay.

807
00:26:45,870 --> 00:26:47,820
So there are two different apps.

808
00:26:47,820 --> 00:26:49,320
One is called ScreenFlow,

809
00:26:49,320 --> 00:26:50,730
which is used on a Mac.

810
00:26:50,770 --> 00:26:52,560
Another is called Camtasia,

811
00:26:52,560 --> 00:26:55,170
which is what I use on my PC.

812
00:26:55,590 --> 00:26:59,730
And what this allows you to do is capture video and

813
00:26:59,730 --> 00:27:00,840
then edit it,

814
00:27:01,200 --> 00:27:06,150
adding in audio or overlays or all just different types of

815
00:27:06,150 --> 00:27:07,890
things. So that's what Steve's talking about,

816
00:27:07,890 --> 00:27:11,010
and that is what he's using to produce his YouTube videos.

817
00:27:11,010 --> 00:27:13,710
And that's also what I produced to do my YouTube videos.

818
00:27:14,610 --> 00:27:16,650
I also use it for all my course content.

819
00:27:16,650 --> 00:27:17,430
And There you go.

820
00:27:17,430 --> 00:27:18,780
And course content as well.

821
00:27:19,160 --> 00:27:20,480
That's a tool I would be lost without it.

822
00:27:20,480 --> 00:27:22,340
I wouldn't be doing what I'm doing if there wasn't that

823
00:27:22,340 --> 00:27:24,200
class of tool available to me,

824
00:27:24,560 --> 00:27:25,190
the other,

825
00:27:25,830 --> 00:27:27,650
what's the other thing that I'm kind of married to,

826
00:27:27,770 --> 00:27:28,010
you know,

827
00:27:28,010 --> 00:27:29,930
as far as the productivity space goes,

828
00:27:30,200 --> 00:27:31,730
and since I'm not allowed to say Evernote,

829
00:27:31,820 --> 00:27:32,180
you don't,

830
00:27:32,210 --> 00:27:34,130
there's a tool on the Mac and other tool on the

831
00:27:34,130 --> 00:27:35,840
Mac called text expander,

832
00:27:36,050 --> 00:27:38,000
which is a keyboard macro tool,

833
00:27:38,030 --> 00:27:41,840
which allows me to just with this short series of keystrokes,

834
00:27:41,840 --> 00:27:44,630
be able to recall almost any snippet of text and there's

835
00:27:44,630 --> 00:27:45,680
similar tools in windows,

836
00:27:45,680 --> 00:27:47,450
one called<inaudible> and on the Mac,

837
00:27:47,450 --> 00:27:48,710
it's called text expander.

838
00:27:48,740 --> 00:27:50,840
So those are tools that once you get your head around

839
00:27:50,840 --> 00:27:51,350
using them,

840
00:27:51,440 --> 00:27:53,600
they saved me hours and hours every day.

841
00:27:53,600 --> 00:27:54,080
Because again,

842
00:27:54,080 --> 00:27:56,990
they're, cloud-based meaning that I've got the same shortcuts available to

843
00:27:56,990 --> 00:27:58,790
me on my notebook and on my desktop computer.

844
00:27:58,820 --> 00:27:59,900
So if somebody asks me,

845
00:27:59,900 --> 00:28:02,360
I need the link to your YouTube subscription challenge,

846
00:28:02,360 --> 00:28:03,920
they just cryptic URL.

847
00:28:03,980 --> 00:28:04,400
I just,

848
00:28:04,490 --> 00:28:04,970
that's just,

849
00:28:05,200 --> 00:28:08,360
it's just three keys on my keyboard and then it auto-populates

850
00:28:08,360 --> 00:28:09,080
it into the field.

851
00:28:09,200 --> 00:28:12,860
So that's a tool that I use every day and saves

852
00:28:12,860 --> 00:28:13,790
me. I dunno,

853
00:28:13,790 --> 00:28:16,340
probably saves me five or six or maybe 10 minutes a

854
00:28:16,340 --> 00:28:17,990
day. But when you add that up over time,

855
00:28:18,080 --> 00:28:18,740
holy cow,

856
00:28:19,140 --> 00:28:21,110
Just set them up for all the words that you will

857
00:28:21,110 --> 00:28:22,070
commonly use,

858
00:28:22,100 --> 00:28:25,640
or like you were saying things that you phrase phrases,

859
00:28:26,510 --> 00:28:27,020
For example,

860
00:28:27,020 --> 00:28:27,380
I have,

861
00:28:27,410 --> 00:28:29,480
I sent a thank you letter to everybody that supports us.

862
00:28:29,480 --> 00:28:32,450
I have a crowdfunding site called Patrion where people pay to

863
00:28:32,450 --> 00:28:33,230
support the channel.

864
00:28:33,290 --> 00:28:34,760
And so I have a letter that I send out to

865
00:28:34,760 --> 00:28:35,210
everybody. Well,

866
00:28:35,210 --> 00:28:37,580
I don't write that letter each time I address it each

867
00:28:37,580 --> 00:28:38,570
time. So I write in there,

868
00:28:38,600 --> 00:28:38,960
I, you know,

869
00:28:38,960 --> 00:28:40,250
I read what they've done and then I,

870
00:28:40,460 --> 00:28:41,900
and, and there's perks attached.

871
00:28:41,900 --> 00:28:44,870
Like they get little gifts from me that they can download.

872
00:28:44,930 --> 00:28:47,030
So rather than have to go and copy and paste that

873
00:28:47,030 --> 00:28:48,470
from another document or anything else,

874
00:28:48,500 --> 00:28:50,390
it's just a series of keyboard shortcuts.

875
00:28:50,390 --> 00:28:51,380
So if you were to support me,

876
00:28:51,380 --> 00:28:51,680
I'd say,

877
00:28:51,680 --> 00:28:52,280
hi, Susan,

878
00:28:52,610 --> 00:28:53,660
and then I'd hit return.

879
00:28:53,660 --> 00:28:57,590
And then I'd hit five key strokes and a three paragraph

880
00:28:57,590 --> 00:29:00,650
letter with a bunch of relevant links would be populated and

881
00:29:00,650 --> 00:29:01,430
ready to go to you.

882
00:29:02,030 --> 00:29:03,260
Well, I did get that letter,

883
00:29:03,290 --> 00:29:03,900
but then you put,

884
00:29:03,900 --> 00:29:04,280
you did,

885
00:29:04,370 --> 00:29:06,140
but then you do personalize it too,

886
00:29:06,140 --> 00:29:06,800
because it said,

887
00:29:07,250 --> 00:29:07,970
yeah, and you're not,

888
00:29:08,000 --> 00:29:10,610
yeah, you're not auto-populating with my name through like an auto

889
00:29:10,610 --> 00:29:12,200
responder. You're actually reading them.

890
00:29:12,680 --> 00:29:13,040
Oh no,

891
00:29:13,040 --> 00:29:14,180
I get an email that says,

892
00:29:14,180 --> 00:29:14,390
you know,

893
00:29:14,390 --> 00:29:17,630
so-and-so has just decided to support you on Patriot.

894
00:29:17,630 --> 00:29:18,770
And so I go into the,

895
00:29:18,980 --> 00:29:20,210
into the manager at that point there,

896
00:29:20,420 --> 00:29:22,100
I look at their bio and I thanked them.

897
00:29:22,460 --> 00:29:22,850
And actually,

898
00:29:22,850 --> 00:29:23,360
I remember that.

899
00:29:23,360 --> 00:29:25,160
I remember that when you did it,

900
00:29:25,160 --> 00:29:26,150
because we know each other,

901
00:29:26,150 --> 00:29:27,710
but it's not like we talked to each other all the

902
00:29:27,710 --> 00:29:30,710
time. And I think I must've been doing it like super

903
00:29:30,710 --> 00:29:31,430
early in the morning.

904
00:29:31,430 --> 00:29:33,200
Cause I'll often do that first thing in the morning and

905
00:29:33,200 --> 00:29:33,470
I would,

906
00:29:33,470 --> 00:29:34,160
my head was cloudy.

907
00:29:34,160 --> 00:29:34,670
So I just said,

908
00:29:34,670 --> 00:29:34,930
thank you.

909
00:29:35,180 --> 00:29:36,020
Who is Susan?

910
00:29:36,260 --> 00:29:37,460
And then I'd put two and two together.

911
00:29:37,460 --> 00:29:39,140
Cause it didn't have your picture in there.

912
00:29:40,010 --> 00:29:42,280
So I knew was you in the back of my mind,

913
00:29:42,280 --> 00:29:44,050
but I didn't really think it was you.

914
00:29:44,110 --> 00:29:46,210
Well, we clarified That when we were at sea life together.

915
00:29:46,270 --> 00:29:46,750
That's right.

916
00:29:46,770 --> 00:29:47,050
We did,

917
00:29:47,050 --> 00:29:47,380
we did.

918
00:29:47,380 --> 00:29:49,270
We cleared it all and I do appreciate the support.

919
00:29:49,270 --> 00:29:49,990
And you got your Hug.

920
00:29:50,880 --> 00:29:51,360
I hug.

921
00:29:51,660 --> 00:29:52,680
Can't do without that.

922
00:29:52,680 --> 00:29:53,940
I don't know when we'll see each other again,

923
00:29:53,940 --> 00:29:56,190
but it better not be too long In the social media

924
00:29:56,190 --> 00:29:56,880
marketing world.

925
00:29:57,090 --> 00:29:59,400
Yes. I'm planning on fitting that into my schedule.

926
00:30:00,020 --> 00:30:00,930
That's a good one.

927
00:30:01,380 --> 00:30:01,710
All right.

928
00:30:01,740 --> 00:30:03,000
I'm going to go on with our questions.

929
00:30:03,000 --> 00:30:04,930
We're going to finish up here cause I,

930
00:30:04,990 --> 00:30:06,030
you and I could talk all day.

931
00:30:06,030 --> 00:30:07,500
This could be like a whole long,

932
00:30:07,680 --> 00:30:08,580
long interview,

933
00:30:08,580 --> 00:30:09,900
but I won't do that to everybody,

934
00:30:10,170 --> 00:30:10,650
but all right.

935
00:30:10,710 --> 00:30:13,170
What book have you read lately that you think our listeners

936
00:30:13,170 --> 00:30:14,130
could find value in?

937
00:30:15,060 --> 00:30:17,700
I think one of the most relevant books for me recently,

938
00:30:17,730 --> 00:30:21,480
and it just clarifies what I consider to be content marketing.

939
00:30:21,550 --> 00:30:23,970
I know your people are more into merchandise,

940
00:30:24,120 --> 00:30:28,620
but my business is content marketing and content marketing is all

941
00:30:28,620 --> 00:30:33,060
about creating relationships with your customers over time.

942
00:30:33,120 --> 00:30:36,780
And you do that by providing them value by providing content

943
00:30:36,780 --> 00:30:38,190
to them that makes their lives better.

944
00:30:38,280 --> 00:30:40,230
So that's what my YouTube channel is all about is I'm

945
00:30:40,230 --> 00:30:42,840
constantly putting out information that I believe my community would be

946
00:30:42,840 --> 00:30:43,440
interested in.

947
00:30:43,500 --> 00:30:44,370
And then out of that,

948
00:30:44,370 --> 00:30:46,590
they tell me what products they're interested in and what they're

949
00:30:46,590 --> 00:30:47,700
interested in learning more about.

950
00:30:47,730 --> 00:30:48,960
And then things like my course,

951
00:30:48,960 --> 00:30:51,300
my Evernote course grows out of the dialogue I have with

952
00:30:51,300 --> 00:30:51,960
my community.

953
00:30:52,080 --> 00:30:54,900
But Gary Vaynerchuk is a as a real leader in the

954
00:30:54,900 --> 00:30:56,040
social media marketing space.

955
00:30:56,040 --> 00:30:58,320
He's a man with bounding energy.

956
00:30:58,320 --> 00:30:59,910
I don't ever want to be in a room with him.

957
00:30:59,910 --> 00:31:00,330
I think I,

958
00:31:00,330 --> 00:31:01,200
my head might explode,

959
00:31:01,500 --> 00:31:04,200
but he's a really intelligent guy and he gets it.

960
00:31:04,260 --> 00:31:06,390
He gets content marketing to a tee and he has a

961
00:31:06,390 --> 00:31:09,450
book called jab jab jab hook to basically takes the boxing

962
00:31:09,450 --> 00:31:11,790
philosophy and brings it to content marketing,

963
00:31:11,910 --> 00:31:13,350
which is relationship building.

964
00:31:13,410 --> 00:31:14,610
Essentially you give,

965
00:31:14,610 --> 00:31:15,060
you, give,

966
00:31:15,060 --> 00:31:17,430
you, give you give with the jabs and then the right

967
00:31:17,430 --> 00:31:20,190
hook or the hook is you sell a product.

968
00:31:20,250 --> 00:31:22,530
There's a transaction that happens,

969
00:31:22,560 --> 00:31:23,520
but it's all about giving,

970
00:31:23,520 --> 00:31:24,090
giving, giving,

971
00:31:24,090 --> 00:31:24,660
giving, you know,

972
00:31:24,660 --> 00:31:25,170
making sure,

973
00:31:25,170 --> 00:31:26,220
building that relationship,

974
00:31:26,220 --> 00:31:27,060
building that relationship,

975
00:31:27,090 --> 00:31:30,300
building that relationship before you ask for compensation.

976
00:31:30,570 --> 00:31:32,790
Now it might not be quite as relevant,

977
00:31:32,790 --> 00:31:35,220
but I believe that we could all understand the difference between

978
00:31:35,220 --> 00:31:36,900
just having customers and having community.

979
00:31:37,020 --> 00:31:40,710
If you can start to move your constituency less from being

980
00:31:40,710 --> 00:31:42,330
a customer more to being community,

981
00:31:42,360 --> 00:31:44,910
which is what you're doing right now with this podcast,

982
00:31:45,420 --> 00:31:46,170
at that point there,

983
00:31:46,190 --> 00:31:49,080
that puts you into a different business plane and a different

984
00:31:49,080 --> 00:31:51,690
level of security and a different level of how you feel

985
00:31:51,690 --> 00:31:52,410
about your business.

986
00:31:52,440 --> 00:31:55,530
Much more heartfelt having relationships rather than Actually,

987
00:31:55,530 --> 00:31:57,540
Steve. I'm glad that you brought this one up.

988
00:31:57,540 --> 00:32:00,270
This is one of my favorite books also right now.

989
00:32:00,300 --> 00:32:02,310
And I think for our listeners,

990
00:32:02,550 --> 00:32:05,640
we have the opposite problem we give,

991
00:32:05,640 --> 00:32:06,180
give, give,

992
00:32:06,180 --> 00:32:06,780
give, give,

993
00:32:06,780 --> 00:32:07,380
give, give,

994
00:32:07,380 --> 00:32:08,160
give, give,

995
00:32:08,460 --> 00:32:09,900
and never ask for the sale.

996
00:32:10,020 --> 00:32:12,210
It's notorious at craft shows,

997
00:32:12,210 --> 00:32:16,080
people who are making homemade items don't value the time that's

998
00:32:16,080 --> 00:32:19,530
been put in their own time in making these products.

999
00:32:19,740 --> 00:32:24,360
So inevitably things get priced very low and then it's not

1000
00:32:24,360 --> 00:32:26,430
sustainable in terms of a business.

1001
00:32:26,790 --> 00:32:29,730
So I flip this whole thing over.

1002
00:32:29,970 --> 00:32:33,150
I would highly suggest and recommend this book as well,

1003
00:32:33,150 --> 00:32:36,480
but read it with where Steve saying,

1004
00:32:36,510 --> 00:32:36,810
you know,

1005
00:32:36,810 --> 00:32:37,590
value, value,

1006
00:32:37,590 --> 00:32:39,170
value versus south south.

1007
00:32:40,460 --> 00:32:44,390
I would challenge all of us if you are in the

1008
00:32:44,390 --> 00:32:45,080
realm that I'm,

1009
00:32:45,170 --> 00:32:48,260
that I've just described is make sure it's value,

1010
00:32:48,260 --> 00:32:49,670
value, value,

1011
00:32:50,000 --> 00:32:51,140
and then sell,

1012
00:32:51,200 --> 00:32:55,250
ask for the sale because that's very much where our audience

1013
00:32:55,250 --> 00:32:56,030
falls down.

1014
00:32:56,390 --> 00:32:59,360
Now I'm not necessarily talking about a strong sale in your

1015
00:32:59,360 --> 00:33:03,290
face, but don't be afraid to ask for that sale after

1016
00:33:03,290 --> 00:33:04,580
you've provided value.

1017
00:33:05,230 --> 00:33:06,160
Yeah, absolutely.

1018
00:33:06,430 --> 00:33:07,370
Because at the end of the day,

1019
00:33:07,420 --> 00:33:10,150
if they're going to be chased away by you asking for

1020
00:33:10,150 --> 00:33:12,370
business, they were never going to do business with You.

1021
00:33:12,880 --> 00:33:15,430
Exactly. And then you're wasting your time if you've provided The

1022
00:33:15,430 --> 00:33:17,260
value. But I did our webinar the other day,

1023
00:33:17,320 --> 00:33:19,540
which was I do an Evernote webinar,

1024
00:33:19,570 --> 00:33:22,990
which was like 55 minutes of me teaching about Evernote.

1025
00:33:23,110 --> 00:33:24,190
And then five minutes of me saying,

1026
00:33:24,190 --> 00:33:25,360
Hey, if you want to learn more,

1027
00:33:25,360 --> 00:33:26,200
by my course,

1028
00:33:26,410 --> 00:33:29,650
it's a very fair proposition going back and forth.

1029
00:33:30,220 --> 00:33:31,750
And we had a person on the webinars,

1030
00:33:31,750 --> 00:33:32,020
you know,

1031
00:33:32,020 --> 00:33:33,010
saying, holy cow,

1032
00:33:33,010 --> 00:33:34,270
we just stop with a sales pitch.

1033
00:33:34,300 --> 00:33:34,690
And I went,

1034
00:33:34,810 --> 00:33:36,880
I didn't actually have to respond people from the community,

1035
00:33:36,880 --> 00:33:38,200
responded back to the dude.

1036
00:33:38,830 --> 00:33:40,060
He's just giving us.

1037
00:33:40,300 --> 00:33:42,910
He's just got us on the road to success,

1038
00:33:42,940 --> 00:33:44,260
giving a 55 minutes away,

1039
00:33:44,590 --> 00:33:46,000
let him sell his course.

1040
00:33:46,120 --> 00:33:47,320
He has to make A living.

1041
00:33:47,470 --> 00:33:49,210
And it's not like you own Evernote.

1042
00:33:49,210 --> 00:33:51,100
You're teaching people how to use Evernote.

1043
00:33:51,250 --> 00:33:51,760
Oh yeah.

1044
00:33:51,760 --> 00:33:53,170
And A lot of people are gonna just,

1045
00:33:53,170 --> 00:33:54,250
just like the quick start guide.

1046
00:33:54,280 --> 00:33:56,230
That's all that a lot of people are going to need.

1047
00:33:56,530 --> 00:33:58,180
Some people are going to want to buy the course and

1048
00:33:58,180 --> 00:34:00,100
some people aren't and that's all fine.

1049
00:34:00,370 --> 00:34:00,520
You know,

1050
00:34:00,520 --> 00:34:02,080
the fact is now you know who I am.

1051
00:34:02,080 --> 00:34:04,210
Then you start to watch my videos and there might be

1052
00:34:04,210 --> 00:34:05,230
another course down line,

1053
00:34:05,230 --> 00:34:06,880
or you might just recommend it to somebody else,

1054
00:34:06,880 --> 00:34:07,840
or you might never purchase,

1055
00:34:07,840 --> 00:34:10,990
but still add value to the community by engaging comments,

1056
00:34:10,990 --> 00:34:12,220
watching my YouTube videos,

1057
00:34:12,220 --> 00:34:13,270
which helps me for ranking.

1058
00:34:13,270 --> 00:34:15,880
There's lots of different ways that building a community works for

1059
00:34:15,880 --> 00:34:19,150
us. We shouldn't be embarrassed to tall or reluctant if we

1060
00:34:19,160 --> 00:34:21,730
built a good product to ask somebody to pay for that

1061
00:34:21,730 --> 00:34:23,140
person. Absolutely.

1062
00:34:23,140 --> 00:34:25,420
And the way this might look in our environment as well

1063
00:34:25,420 --> 00:34:30,520
is through blog articles or providing additional information around our industry.

1064
00:34:30,790 --> 00:34:31,630
By example,

1065
00:34:31,630 --> 00:34:33,190
a couple of podcasts ago,

1066
00:34:33,190 --> 00:34:35,950
I interviewed Jen Eby from Eby farms.

1067
00:34:35,950 --> 00:34:37,120
We talked about the soap.

1068
00:34:37,420 --> 00:34:38,620
If you haven't seen that,

1069
00:34:38,620 --> 00:34:40,840
that episode was just a couple of weeks ago,

1070
00:34:41,110 --> 00:34:44,650
but she can do articles on what the value is of

1071
00:34:44,650 --> 00:34:45,310
full nature,

1072
00:34:45,310 --> 00:34:46,450
soaps to your body,

1073
00:34:46,450 --> 00:34:47,260
to your skin,

1074
00:34:47,260 --> 00:34:51,340
what the value is of not having other chemicals coming into

1075
00:34:51,340 --> 00:34:51,760
your body.

1076
00:34:51,760 --> 00:34:52,000
I mean,

1077
00:34:52,030 --> 00:34:52,600
all different,

1078
00:34:52,600 --> 00:34:54,100
fun things behind the scene.

1079
00:34:54,130 --> 00:34:55,480
Things, those are all value,

1080
00:34:55,480 --> 00:34:58,570
whether they're entertainment or educational.

1081
00:34:58,750 --> 00:35:01,660
So it doesn't necessarily mean value in terms of a tangible

1082
00:35:01,660 --> 00:35:05,410
item before you get to the tangible item that you're selling,

1083
00:35:05,470 --> 00:35:09,940
it's information that revolves around your product or the experience that

1084
00:35:09,940 --> 00:35:12,340
you have in your particular industries.

1085
00:35:12,490 --> 00:35:15,820
So Steve is talking about Evernote in the case of Jenn,

1086
00:35:15,820 --> 00:35:16,510
that I'm describing,

1087
00:35:16,510 --> 00:35:20,050
she's talking about the value of her product or Soper overall,

1088
00:35:20,050 --> 00:35:21,730
if you weren't going to purchase from her.

1089
00:35:21,850 --> 00:35:23,950
So just a couple of ideas there for you.

1090
00:35:24,190 --> 00:35:24,820
And like I said,

1091
00:35:24,820 --> 00:35:28,450
I'd love for you guys all also to listen or read

1092
00:35:28,450 --> 00:35:29,470
Gary V's book.

1093
00:35:29,560 --> 00:35:32,050
And just as you're listening to the podcast today,

1094
00:35:32,080 --> 00:35:34,510
you can listen to audio books with ease.

1095
00:35:34,780 --> 00:35:36,820
I've teamed up with audible for you to be able to

1096
00:35:36,820 --> 00:35:37,950
get audio book,

1097
00:35:38,010 --> 00:35:39,150
just like jab,

1098
00:35:39,180 --> 00:35:39,720
jab, jab,

1099
00:35:39,750 --> 00:35:41,520
right hook for free.

1100
00:35:41,730 --> 00:35:43,920
All you need to do is go to gift biz,

1101
00:35:43,950 --> 00:35:46,230
book.com and make a selection.

1102
00:35:47,400 --> 00:35:47,790
All right,

1103
00:35:47,790 --> 00:35:49,890
Steve, we are winding down now,

1104
00:35:49,890 --> 00:35:53,970
but not before I present you our dare to dream gift.

1105
00:35:54,180 --> 00:35:57,690
Okay? I'd like to present you with a virtual gift.

1106
00:35:57,990 --> 00:36:02,490
It's a magical box containing unlimited possibilities for your future.

1107
00:36:02,910 --> 00:36:06,720
This is your dream or your goal of almost unreachable Heights

1108
00:36:06,720 --> 00:36:08,520
that you would wish to obtain.

1109
00:36:09,000 --> 00:36:12,150
Please accept this gift and open it in our presence.

1110
00:36:12,420 --> 00:36:14,580
What is inside your box?

1111
00:36:15,380 --> 00:36:16,880
Wow. You know,

1112
00:36:17,660 --> 00:36:19,310
you gotta be a big dreamer.

1113
00:36:19,310 --> 00:36:20,210
Steve I've,

1114
00:36:20,420 --> 00:36:23,540
I've had some great success in the past and I recognize

1115
00:36:23,960 --> 00:36:26,480
what success represents for me.

1116
00:36:26,480 --> 00:36:28,220
It was always about being part of a team.

1117
00:36:28,520 --> 00:36:29,230
And, and,

1118
00:36:29,230 --> 00:36:31,820
and that's the one thing I miss working kind of on

1119
00:36:31,820 --> 00:36:34,220
my own now is I miss being part of a team.

1120
00:36:34,280 --> 00:36:35,090
So for me,

1121
00:36:35,420 --> 00:36:39,530
success is gonna look like growing my enterprise back because it's

1122
00:36:39,530 --> 00:36:40,220
a new venture for me,

1123
00:36:40,220 --> 00:36:43,850
again, back to the point where it's got a full-time small

1124
00:36:43,850 --> 00:36:47,360
committed and passionate team attached that I work with everyday,

1125
00:36:47,360 --> 00:36:50,030
as opposed to having a few part-timers working with me right

1126
00:36:50,030 --> 00:36:52,250
now, the rest of the things kind of fall into place.

1127
00:36:52,400 --> 00:36:54,380
It's more about how I feel about what I'm doing than

1128
00:36:54,380 --> 00:36:54,770
anything else.

1129
00:36:54,770 --> 00:36:55,880
So I just want to feel it.

1130
00:36:55,910 --> 00:36:57,950
I know that what it takes to make me feel great

1131
00:36:57,950 --> 00:37:00,320
about what I'm doing is to have people sharing in that

1132
00:37:00,320 --> 00:37:01,970
success. There you go.

1133
00:37:01,970 --> 00:37:03,680
And it sounds like you're on the road to it right

1134
00:37:03,680 --> 00:37:04,550
now already.

1135
00:37:05,090 --> 00:37:05,930
We're, we're getting there.

1136
00:37:06,440 --> 00:37:08,510
Wonderful. And we all wish the same for you,

1137
00:37:08,510 --> 00:37:11,330
Steve. All right.

1138
00:37:11,330 --> 00:37:14,420
So we have already talked a little bit throughout the whole

1139
00:37:14,420 --> 00:37:17,180
podcast about how people can get in touch with you.

1140
00:37:17,570 --> 00:37:22,550
I will have your website and the links to the start

1141
00:37:22,550 --> 00:37:26,210
guide. And then also directly to the course in the show

1142
00:37:26,210 --> 00:37:27,170
notes page,

1143
00:37:27,560 --> 00:37:29,630
any other ways that people could get in touch with you?

1144
00:37:29,930 --> 00:37:32,180
Oh, just Make sure they sign up and subscribe to the

1145
00:37:32,180 --> 00:37:32,810
YouTube channel.

1146
00:37:32,810 --> 00:37:34,220
So they see the videos coming down the pipe.

1147
00:37:34,220 --> 00:37:35,270
That's probably the best,

1148
00:37:35,570 --> 00:37:35,720
you know,

1149
00:37:35,720 --> 00:37:36,650
if they're interested in,

1150
00:37:36,680 --> 00:37:38,480
we, I cover far more than just Evernote.

1151
00:37:38,480 --> 00:37:40,700
I'll look at all sorts of different productivity solutions.

1152
00:37:40,820 --> 00:37:42,500
And if you are into online marketing,

1153
00:37:42,500 --> 00:37:44,900
we also talk a lot about that growing community in the

1154
00:37:44,900 --> 00:37:45,560
online space.

1155
00:37:45,560 --> 00:37:47,660
So I'll even give tips on WordPress and different tools that

1156
00:37:47,660 --> 00:37:48,770
you might be wanting to use.

1157
00:37:48,920 --> 00:37:51,230
So we've got a nice eclectic mix there on the channel,

1158
00:37:51,230 --> 00:37:53,150
but the YouTube channels where I focus,

1159
00:37:53,150 --> 00:37:53,960
most of my energy,

1160
00:37:54,380 --> 00:37:56,600
You guys can get lost in all the YouTube videos,

1161
00:37:56,600 --> 00:37:58,610
but they're all so valuable.

1162
00:37:59,360 --> 00:37:59,660
All right.

1163
00:37:59,660 --> 00:38:00,680
And as you also know,

1164
00:38:00,680 --> 00:38:03,740
just jump over to the show notes page at gift biz,

1165
00:38:03,770 --> 00:38:06,350
unwrapped.com. It'll give you all the links,

1166
00:38:06,380 --> 00:38:08,900
just in case you're listening to this while you're outside,

1167
00:38:09,050 --> 00:38:09,800
watching your kids,

1168
00:38:09,800 --> 00:38:10,940
having a snowball fight,

1169
00:38:10,940 --> 00:38:13,550
or you're driving to pick up things for new years,

1170
00:38:13,550 --> 00:38:15,350
wherever it might be doing the laundry,

1171
00:38:15,350 --> 00:38:17,690
whatever, all that information is there.

1172
00:38:18,050 --> 00:38:20,720
Thank you so much for the time to do this podcast

1173
00:38:20,720 --> 00:38:22,760
today. I really appreciate it specifically.

1174
00:38:22,760 --> 00:38:23,300
Like I said,

1175
00:38:23,300 --> 00:38:26,000
I wanted it to be targeted into this week.

1176
00:38:26,390 --> 00:38:28,610
You have shared such great information.

1177
00:38:28,670 --> 00:38:29,810
I am quite certain.

1178
00:38:29,810 --> 00:38:33,650
We've convinced people to go over and try Evernote and it

1179
00:38:33,650 --> 00:38:34,550
is free.

1180
00:38:34,550 --> 00:38:37,780
So you can jump right in right away and become more

1181
00:38:37,780 --> 00:38:40,210
productive for 2016.

1182
00:38:40,630 --> 00:38:41,650
Steve, once again,

1183
00:38:41,680 --> 00:38:44,650
thank you so much for being here and may your candle

1184
00:38:44,710 --> 00:38:45,880
always burn bright,

1185
00:38:50,190 --> 00:38:53,280
Learn how to work smarter while developing and growing your business.

1186
00:38:53,490 --> 00:38:57,030
Download our guide called 25 free tools to enhance your business

1187
00:38:57,030 --> 00:38:57,540
and life.

1188
00:38:57,780 --> 00:39:00,360
It's our gift to you and available at gift biz,

1189
00:39:00,390 --> 00:39:04,830
unwrap.com/tools. Thanks for listening and be sure to join us for

1190
00:39:04,830 --> 00:39:05,790
the next episode.

1191
00:39:08,970 --> 00:39:11,910
Today's show is sponsored by the ribbon print company,

1192
00:39:12,600 --> 00:39:15,150
looking for a new income source for your gift business.

1193
00:39:15,510 --> 00:39:19,680
Customization is more popular now than ever Grande your product from

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00:39:19,680 --> 00:39:21,810
your logo or print to happy birthday.

1195
00:39:21,810 --> 00:39:24,420
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1196
00:39:25,080 --> 00:39:27,690
it's all done right in your shop or cross studio in

1197
00:39:27,690 --> 00:39:31,200
second checkout for looping print company.com.

1198
00:39:31,320 --> 00:39:32,370
For more information,

1199
00:39:34,200 --> 00:39:35,370
after you listened to the show,

1200
00:39:35,430 --> 00:39:36,810
if you like what you're hearing,

1201
00:39:37,110 --> 00:39:39,870
make sure to jump over and subscribe to the show on

1202
00:39:39,870 --> 00:39:43,680
iTunes. That way you'll automatically get the newest episodes when they

1203
00:39:43,680 --> 00:39:44,130
go live.

1204
00:39:44,880 --> 00:39:47,610
And thank you to those who have already left a rating

1205
00:39:48,840 --> 00:39:53,100
by subscribing rating and reviewing helped to increase the visibility of

1206
00:39:53,730 --> 00:39:56,340
on-ramp. It's a great way to pay it forward,

1207
00:39:56,610 --> 00:39:59,610
to help others with their entrepreneurial journey as well.