I want to tell you some of the key things that have helped me to

achieve $50 million in sales. The number one thing

is why would you buy an existing Amazon FBA business?

You're going to fast track your wealth creation. Did

you know if you take your product and you take it to another country, the reviews follow?

Are you serious? I even spoke to someone yesterday and he's like, Matt, I didn't

know that. Why is that so powerful? It's because how do I even find

a product? There are some hacks on how to do that. A

lot of people don't know about this. First thing would be... I'm

Matthew Fraser and this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Hey guys, welcome to this episode of

Amazon Ecom Secrets. My name is Matthew Fraser, and

I thought I'd do something really different today, and

that is to do the episode from the road. If

you've been tuning into this, to

my channel for a little bit, you'll know that I

freaking love cars. So what a perfect

synergy. We can do the Amazon e-comm secrets and

drive the cars at the same time. Because one of the things

about being an entrepreneur and having a business and and

basically just being busy, as I don't get as

much time to drive the cars as I would love. Now, in case you

want to know, the car that we're in right now is my

latest acquisition, and I purchased this car

about seven months ago. It's a Mercedes-Benz C63S.

which is a V8 twin-turbo, rear-wheel drive, 21 model,

weapon of mass destruction. This thing is

insane. I have always wanted this, and I guess the

reason why this car really is probably so

special is I used to have a picture on my

whiteboard I printed the picture out, put it on the whiteboard, and

it was during the time that I was selling off all of

the stuff I had in the house when I was going through really, really

tough financial difficulty with the restaurant. Things

were just imploding around me, and I was selling everything on eBay that

wasn't nailed down in the house. And I just

remember thinking, that's my dream car there,

the C63 S. And I thought,

one day I'm going to get that car. One day I'm going to

get that car. So all the things I was selling, It

became irrelevant, but it was a means to an end. It was a means to

an end to build up some cash flow, to help pay some bills. At

the same time, I was also spending money

on building the Amazon business, buying stock, trademarks,

just a range of different things associated with that. Getting coaching, that

was a big one. I spent money that I didn't have, right?

Which was in the vicinity of $20,000 to $30,000 on Amazon training.

So during a period where I didn't have any money, I actually put that on credit

card and sold some stuff around the house. So this

car now just makes it, I think, a little bit

sweeter knowing that it was on the whiteboard, it was a dream, and

now that I've done nearly, I think I've just crossed over roughly

$50 million in sales across Amazon, Shopify,

eBay, and a range of other things across the world, to now

be able to go out and buy this car, And

it sounds freaking amazing too. This V8's nuts. But guys, I don't

want to rape about car collections all day. I want to tell you some of the

key things that have helped me to achieve $50 million

in sales. If you're someone who's watching

this video and you're thinking, You know, you're struggling to

make ends meet. You're probably, you know, your electricity bills, the mortgage

payments are through the roof, rent's through the roof. And you're just trying to think,

how can I pivot to bring in more money? I've been exactly

in that position. I was struggling financially. And

so the number one thing, you're going to be like, Matt, what

is it? What is the number one thing? And it's not a

magic pill. But what I can tell you is

that the changing point for me that sent me on the

trajectory to $50 million was

getting mentoring, getting training, spending money

on myself. Up until that point, I

had no idea really what I was doing. So

by tapping into someone who's ahead of you in the

space that you want to go in, now it could be Cryptocurrency,

it could be share trading, it could be property. In

my case, it was getting a business like

Amazon where I could just put a product into

the USA at the time. And Amazon basically

took care of the rest. They sold the product to the customer, they

delivered it to the customer, and I just got money in return. And

I thought, wow, what an incredible business model. This is nuts.

Because before that, and I still have this restaurant business now, actually, things

came good again over time. But the restaurant business, You

know, you've got, obviously, it's bricks and mortar. It's got minimal

margins. You've got a bucket load of

fixed costs, including staff. And

it's brutal. It's brutal out there. So I hear what you're saying. So that's

the reason why I loved the Amazon business model was

because of those reasons of the automation. And I can really

sell to anyone across the world. And I can sit in my

comfy home in Terranora now and

just watch the money tick in. In fact, on my phone,

which I've got an app on there, and daily I can check the

sales. So if you're thinking about going to Amazon, do

it, but the key is to get training from

those who have gone ahead. Now on that note, yes, I do offer

training to people. There's really two

tiers in case you want to know. One is, I

want you to see as a beginner, are you going to be

ready for this journey? And so what I provide in my community

is you can come in there for literally 49 US dollars

a month, so it's basically free. There's a

bunch of information about how I was able to achieve the sales I've got,

but really, I want you to take action, okay? I don't want you to just read through all

the documents, right? I want you to take action, and I've got this mini

course in this called the Amazon Launchpad mini course, where you

can launch on Amazon within five hours. Right,

totally insane. And the reason why that's so powerful is because it's going

to cost you probably under $10 to do it, and

you're going to get a taste, as in when I say $10 to do it, literally

$10 to launch a product on Amazon, so

that you can really see Is this

the thing for me? Because I'm not saying that Amazon's everything, right?

As I said before, cryptocurrency, share trading, property, whatever. There's

many different ways to make money. I'm just going to share the way I've

made my money, right? And I want you to

experience that though without having to spend thousands

and thousands and thousands of dollars on either mentoring or

training or anything. Okay? Once you've had

a taste, you can then make up your own mind. Hey, is

this something that I want to do? And if it is, fantastic.

And if it's not, then you can just walk away and it's cost you basically probably

less than $100 in total. Okay? Which

is a very, very small price to pay to figure out if this is what you want to do. And

then, so, the second thing that I also provide is for those people

who are inventors, who are already selling on Amazon, brand

owners, manufacturers who have product, they

can come to me and I can either do two things. I

can train them on how to take their product to the next level.

That might be, for example, they're already in the USA and they wanna take

global. I've done exactly that. Okay, so I can teach

them how to do that. That would come under a mentorship program, one-on-one training.

and the other pathway would be particularly for inventors or

brand owners who perhaps do not want to do it

themselves, I can do it for them, right? I do it

in a kind of like a partnership type of arrangement and there's many

ways of seeing that cat. So my community offers a

variety of things for people at different stages. So

what's the next thing I'm going to say is another

bit of advice that I would give. One thing is, you

have to take action. There's so many people

that I know that are what I call serial

seminar people, serial training program people.

And all they do is go from seminar to conference

to training program to buy this, buy that, learn

how to do Facebook ads, learn how to do TikTok ads, learn how to do Amazon,

learn how to do eBay, learn how to do property. but they never actually

pull the trigger and do something, okay? And

that's why if I go back to my program, I can get you live within

five hours with literally like 10 bucks, okay?

And you get a taste of it, right? And at least then you would actually have taken some

action in that space,

right? So I'm gonna give you a bit. And you know what I also hate is

people who sit in the right-hand lane on

the freaking highway. So guys, that's why it's so important that you take

the action because then you're going to get the experience. Experience brings

knowledge and knowledge brings power because then you

can make other decisions, yeah? I just want to give you just

a quick example of something. One of my clients right

now has actually launched his very first product, sold

through 100 units, okay? And on

Amazon. He's launched his first product on Amazon. But I've

said to him, look, just because you've done this doesn't mean

that we're married to Amazon. I don't care what you guys do, right? Amazon

is just a tool to make money, yeah? But his

next step, because he's done this, the next opportunity for

him is that he can go and buy an

existing Amazon business. And you're gonna say, Matt, why

would you buy an existing Amazon FBA

business? And the reason is, you're

going to fast track your wealth

creation. That's basically it. Now, let me explain it.

If you start a product today, it's going to take time to

build up the reviews, to build the sales, to

optimise the listing, to just

dial in everything, okay? Might be as

you increase your MOQ, you can increase your margins, right? This all

just takes time, yeah? It doesn't happen overnight.

Now, How can you make it happen overnight?

You basically can fast forward. So pretend it's 5 years

or 10 years down the track and you've got your product and

it's fully optimized. It's got 6,000 reviews.

Now you're doing, let's say you're doing half a million dollars a month in

revenue. You've

just truncated the time, because that's ultimately what

can happen for you if you start now and into the future. But

what you can do is get rid of all that time, we're just gonna go skip that part, and

we're gonna buy an established business that's already trading, already

making profit, already has all the reviews,

the listing's optimized, and that's how you can straight

away start making profit. And that might be a way

for you to get out of the

day job that you're in, right? And people don't even know about this

stuff. And that's why, if you're listening to this, hopefully

your mind is just thinking, holy shit, I

could actually just, now however you get the money, I'm gonna

get to that in a second, but you could go and buy an

established Amazon FBA business, and

FBA means Fulfilled by Amazon, which means they stock the product for you

and then they ship it for you, right? You can go and do that today,

Let's say your profit is $50,000 a month. That's it. You can now live off $50,000 a month profit. That

is the short version of that's how it could work for you, right? And you can get out of the

9 to 5 matrix job that you're in and start living life

on your own terms. So now, I've just given you the little nugget of

how you can leave the matrix. But let me take it

one step further, and this is exactly the same advice that

I gave my paying client yesterday, okay?

So this is free for you today. And the trick

is that let's say you buy an established Amazon business. Now,

most of these businesses are based or operating

in the USA. And in case you don't know, people

who live in the USA think that the world revolves around

the USA. Okay? That's just a matter of fact, right? And

so therefore, what they do is they don't take advantage of the opportunities that

are outside of the USA. So generally speaking, you

come across this business for sale, it's only operating in the USA, the

very first thing that you could do to increase sales and

profit is to open up that same Amazon product,

as in launch it, into the UK, launch

it into Australia, launch it into Canada, launching

into Mexico, there is a pathway of what I would suggest in

order to maximize the expansion of your

product and your business. And that's something that I offer within my training. But

that is just one little tip of

how you could take it, let's say, from doing a million dollars a year to

then take it to do, even if in the UK it just did

half a million dollars a year, and in Australia it did half a million dollars a year, there's

another million dollars a year, right? You've just doubled the

revenue, and hopefully doubled the profit, right? Because

now once you're buying more stock for these other territories, you're gonna go

back to the manufacturer, what are you gonna say? Hey, I'm gonna buy

more stock from you, I'd like to get a better deal on the stock

price. Yeah? And that alone could

maybe increase your profit by 5% to 10%. Right? That's

powerful stuff. Now, I'm going to tell you one thing too. Now,

for those of you who are not on Amazon yet, it probably will go straight over

your head. But if you're someone who's already on Amazon and

you haven't expanded to other territories, this is going to be gold. Did

you know, if you take your product and you take it to another country, The

reviews follow. Now, if you're on Amazon, your

mind's blowing up right now. If you didn't know that, you're like, what the, are you serious?

The reviews follow from USA to other territories. Okay,

because I even spoke to someone yesterday, telling him

this same information. He's like, Matt, I didn't know that. I

thought if I launched in another territory, the same product,

that the reviews had to start from zero again. I'm like, no dude.

That is not the case. You get to carry over the

reviews. Now, why is that so powerful? It's because reviews

equal money, okay? The more reviews you

have, the more sales you do. Do the experiment yourself.

Go on to, oh, you probably won't know, but if you're someone

who's selling on Amazon already and you've got some sales tools, like Zonguru,

where you can go deep into the listings and see how much revenue

and how many reviews they've got, Do that exercise right

now. Go on, find some products that have got high

reviews and see how much revenue they're doing. Compared to other products

in that same category, you'll find that they sell far

more. And I'm talking sometimes it could be the difference of half

a million dollars a month compared to someone doing $20,000 a

month. Because the one doing half a million may have three,

four, five, 6,000 more reviews. Reviews

equals trust for the customer. And that's why people

default to the one with the highest amount of reviews, right? Because keep

in mind, they can't walk into the store and pick it up and touch it. They can

only rely on looking at the Amazon listing. Powerful

stuff. And now you can see just some of the opportunities that

are there to grow your portfolio of

territories around the world. I haven't even talked about going to eBay or

Shopify, right? I'm just talking about just Amazon. You can

become a multi-multi-millionaire just on Amazon alone. So

that is powerful, powerful stuff and a strategy that

many people don't even know about. Here's another strategy that comes

up for my clients because, well, the strategy that I tell

them because this issue comes up for my clients a lot and

that is, how do I get funding? Right?

Because I just mentioned before about, hey, you're going to go and buy

this, perhaps this Amazon-based business, and it might cost

half a million, million dollars, depends on the revenue, of course. And you're going

to say, oh, Matt, but like, you know, I couldn't possibly do that. I've

got no money. Now, I want to say stop

telling yourself that. There is so much money in

the world. It's insane, right? It's because you

don't have any money. So you think that there's no

money around, right? And it's that small-minded thinking.

And I don't mean to be rude and say that you've got a small mind. I used to think

the same thing. I was always, I'd be like, oh, I couldn't possibly

do that, I've got no money. And I hear this so often. I

even hear people say they can't do mentoring or

they can't do training or whatever because they've got no money. And

here I was, and I don't want to be rude to them

and say, well, why don't you sell stuff around the house? But

because it depends on how bad you want this, right? It depends on

how bad you want to break out of your existing financial

situation. For me, it was freaking everything. My

back was up against the wall so much that I had

to do it. But I think Some of the downside

I see with people, and I know I'm sidetracking here before I get to the strategy,

but the downside is that they're

too comfortable, right? They're too comfortable. Their

bills are getting paid. They might be struggling a tiny bit, but

it's okay. I don't want to have to put myself out there. I don't have

to sell anything in the house to pay for some new training that's going to help me

make millions of dollars, right? I'm like, are you serious? Okay,

fine. Stay in your comfort zone, right? But don't complain. That's

the thing, right? Don't complain about, oh, you really want

the Mercedes or whatever, right? You really want a new house. You want to

make millions of dollars. Okay. The

strategy is that there's money everywhere,

okay? Now what I've done in my community is

I provide an incredible document.

It took me months to put together. It's 102 innovative ways

to fund your business. 102! Now you cannot

tell me that out of 102, you're just like, oh no, I

couldn't possibly find anything in that. No. And

so if you come into the community, You're

going to get that document for free, right? And you can go through and look at

all the different ways of how to find money, okay?

Now, I will tell you, there's no free money, okay? So

don't come in thinking, oh, it's just going to appear in my bank. No, there's things you're going

to have to do, but if you don't know, then how

can you possibly even go and do them, right? So that's why I provide you those things. And

that's why you can use that document to get the money to

then get the business, the Amazon business, for example, which

will then get you out of the nine to five and you're on your way to

creating the life of your dreams. And can I just say this

too, the life of your dreams may not be Mercedes-Benz and

car collections. That's totally fine. Yeah. And

it's really just up to you. It could just be something really simple. Like

I don't have to show up for a boss every day and I can afford to

pay the electricity bill without having to put it on a payment plan. That

could be your dream life. And if that's for you, that's freaking

amazing. Yeah, I know I

would have loved to have just been in a position where I didn't have to put bills

on payment plans or in my case, I

had to put GST on payment plans. It

was like for freaking like six years. I'd bring up the tax office

and put them on payment plans because missing out the cash flow in

the restaurant. So that is,

there's no stopping you now, guys. There's no stopping you, right? Come and

join the community. and get amongst it and

get the tools, get the knowledge to get the power to

set up a life on your own terms. I'm going to tell

you now, you don't have to come to the community if you don't want to, right? It's

only up to you. But I'm going to give you some gold anyway, right?

And that is where do I find these Amazon businesses? And

you won't believe this, but there's actually

like brokers, business brokers who specialize in

online businesses, not just Amazon businesses,

but content sites, SaaS businesses, which is

service as a software, affiliate-based businesses,

dropshipping businesses. There's a range of different business models, and

these brokers facilitate the transaction between

you and the seller, right? They guide you through it. It's

all done properly. And these guys have been operating for years

and years. I remember when I got into the space back in 2017, that

they were around back then, right? So they're trusted. And

so what are they, Matt? Please tell us, where can I go look? Three

places that come to mind right now. One, empireflippers.com.

Two, flipper.com, and that's F-L-I-P-P-A.

And the third is Quiet Light Brokers,

right? Go to Google, type those names in now. Empire Flippers,

Flipper, Quiet Light Brokers. And you

can go in right now and just start filtering through the

different business. The information it's gonna give you there is A,

what is the business method?

In other words, is it gonna be Amazon dropshipping or

affiliate, for example? So the monetization, it

may even say what categories, is it in healthcare, is

it in automotive, is it in clothing, right? They'll have

all that. And it'll also give information about

the cost of the business, how much money in

profit it's making. And if you're willing to

put in your details, and I suggest you do, so you load up your own

information, right? You get qualified by these brokers. You

can even go one step further and give them like

a bank statement showing how much money you've got, right? So, you

know, I'm not saying that everyone watching this is poor, right? There'll be people watching

this who have got money. you'll upload your bank statement, let's

say it's a million dollars, you'll then have access into every

business for sale that's a million dollars and less, right?

And when I say, I mean, look under the hood, you can get the P&Ls, you

can find out if they're on, if they've got a Shopify store, if they've got

a trademark, a patent, you can actually find out exactly what

the product is. It'll even have the Amazon listing right

there. So you can find out straight away, boom, what are they

selling? I know

Empire Flippers even has interviews on some of their listings, interviews

with the sellers, so you get an understanding of

why they created the business, why they're selling. Now

just to give you an example, it was an Australian lady

who had created this blow-up bed for

aircraft, right, for kids, right? So you blow it up and it sits on

top of the aircraft seat. And it was doing $150,000 a

month in profit, right? Now, it

was selling for, I think it was about just

under $6 million to buy this business. Now,

the product was patented, trademarked, it's got

existing sales, and I thought, wow,

what an incredible business to buy. What was the

opportunity with that business was they weren't even

on Amazon at all, right? They were only making sales

through like a Shopify store. That's

one what I saw the other day. Now, let me tell you about another one which I thought was really interesting

as well. It was selling nail scissors, right,

of all things. How freaking boring is that? Nail scissors. Now

that is, if someone came to me and said, oh Matt, I'm gonna sell nail

scissors on Amazon, okay, it's an Amazon-based business. I

say, absolutely not, that's totally, that's insane, right?

Because you're competing with it, and they're like, there's hundreds

of nail scissors on Amazon. But why

I thought this business was so good was because it already had

listings, the products already had thousands of reviews. So

they've already been in the business for years and years and years, built up

a customer base, built up trust with the Amazon customers.

They had the sales, and that's the only way

I would buy a boring, generic type

of business is if it was already established. I

would never go in and start from scratch on something like Now Scissors. Now,

could you do it? Yeah, you could. Absolutely, you could. You could

be like, no, Matt, these analysis are the best. They've

never been seen before. I'm going to start from scratch in the Amazon marketplace

and I'm going to compete against all the other guys. Well, one, you're

going to have to start selling them for like a dollar to compete, right? Because

you're going to have to be a reason to buy and because

you've got no reviews. And the other thing is

you're just going to have to put in an absolute truckload of

marketing dollars. And I have

actually seen people do this, and that's why I would say it's

a big mistake. Don't make that mistake. Thinking

that you're going to go into Amazon and compete against established sellers

in something like Narcissus that is super boring, where you have

no differentiation point whatsoever. Don't

make that mistake. So guys, the next thing that

comes up all the time is, how do I even find a

product? And I can tell you there are some hacks on

how to do that. A lot of people don't know about this, but

first thing would be there is software that you can now go out

and use. It's been around for a little while, but it was certainly improved

over recent years too, especially with AI. And

you can get this software and it will go into Amazon and

basically hunt down products that it thinks are

going to be winning products. And this software is cheap.

I mean, some of it's like 50 bucks a month, 100 bucks a month. Not

only does it tell you what products it thinks are good to sell based

on profit margins and opportunities scores,

you know, like based on existing sellers and reviews and things like that. But

it will also tell you, you know, what are the existing sales

with certain sellers. That's incredible. So it

does like pull back the curtain on what the other sellers are doing. So

that's the first thing. The second thing is you

can actually outsource the

product research. How do we do that? One, go to Fiverr, type

in product researcher, and a whole stack of

product researchers will come up. Now, what I would do

is I would contact maybe five different researchers and

just spend some money with them, right? You want to get a feel for

how these guys operate and what sort of information do they give

back to you. This is really important for people who are also quite busy

because product research takes up a lot of mental space and time.

And if you're lacking in time, but you want to keep moving forward to

get ideas, then you can outsource that product research. Because these

guys that do this, they will also present to

you products that you'd never even heard of, right?

And you would think, you do the same thing. Wow, I never even

thought of that product. And that

could be your winning product. The product that you never

thought of and it may have cost you like 50 bucks to find by

someone on Fiverr. Maybe you're watching this video right

now and you've got money sitting

in the bank. I know someone right now and you think no

one's got money, but look, trust me, there's people out there who have got money. A friend of mine right

now has literally seven figures sitting in the bank. And

he's like, Matt, what should I do with this money? And there's so many

things he could possibly do, including, of

course, an online business, which is one of my favorites, of course, whether it

be Amazon business, Shopify business, it

could be a content site, affiliate marketing, could

be any one of those types of businesses. It could also be property,

it could be share portfolio, or even Bitcoin. But

depending on where you are in your life, you may want to get

cash flow. And property

to a degree is going to be difficult to get cash flow from because it

probably will be negative cash flow at this point, unless

you're paying cash. The Amazon Shopify

type of business model is really powerful because it

could generate you returns of 20% plus per

year. that you're not

going to get that in property. Now, even though I say, yeah,

go invest your money into Bitcoin, the problem with Bitcoin is

it doesn't generate cash flow. Now,

if you're super into crypto, you might say, oh, Matt, yes,

you can go and put it in a staking pool somewhere. Yeah, you

could do that. And you might get 5%. Okay,

but it comes with a lot of risk because you're giving your

Bitcoin now to another entity and praying that

one day you're going to get that money back or that Bitcoin back. And

there's just been too many things in recent years where, unfortunately,

companies who have taken your Bitcoin, whoopsie,

sorry, it went under. Sorry about that. Oh,

can I get my Bitcoin back? No, no, that's vanished. Okay. That's

why I like to operate in scenarios where you're in

more control, right? I self-custody my Bitcoin.

I don't give it to someone else to stake, so that's one thing. But

I'm also in control of my business. It's up

to me what I do to generate the cash flow, which

ultimately gives me more power. and really more

freedom. I understand if you're one of these people who are thinking about you

want to make changes in your life, and because it might be

your financial position, you want to make more money, you want to live in

a nicer house, you want to have your kids, let

them go to a better school. These are things that are really, really important

to people. But I can tell you, one

of the top things that prevents you from taking action is

listening to other people. other people's negative

attitude on you. Because I

find that ultimately people aren't

happy for you if you want to do well.

When you're struggling and they're struggling, they're

best friends, yeah? Because you can struggle in misery together.

But as soon as you step out of that zone and you're

like, you know what, I've actually decided I'm going to go and do an Amazon business

or whatever. I'm going to start making more money. At that point,

they'll probably encourage you a little bit. They might say,

oh, I don't know, I've heard some negative things about that, but you know, good

luck with it. But ultimately, when you win,

they freaking hate it, right? Because it's a reflection on

them, because they think to themselves, wow, I

should have taken action too. And this other person did. And

now, so now they feel inferior, okay? Because you

were at the same point, and you went off and did something that

they didn't have the balls to do. Because I know, when

you're going into this business world, and

it doesn't matter whether it's business, investing in Bitcoin, or

investing in property, It takes balls to do it,

right? And because everything comes

with risk, you could start an Amazon business

and it could fail, okay? I don't want to sugarcoat it

and say everything Amazon is fantastic. I've done plenty

of products that didn't work out. In fact, my

very first product didn't work out, yeah? But that didn't stop me

and I was very, very lucky because I've got an incredible wife

who is the number one clearly the

number one person in my life, the love of my life, but

she's very, very supportive. And when that didn't work out,

she didn't say, oh, you're hopeless, what

were you thinking, spending all that money on that product and that training course

and it didn't even work out. No, we just pivoted, right? Because

I've got the knowledge, I just have to optimize

it, just maneuver a bit to then get

a better product. And that's ultimately what

I did. I went to a better product, which has now led

to $50 million plus in sales, and

it's completely changed my life, right? And

guys, so if I could just say this, you

could be one product away to becoming a multimillionaire. So

isn't it worth paying 50 bucks or 100 bucks a month to get