So how much

is that?

So, hi and welcome to the podcast.

Editors mastermind brought to you.

Not live.

We're recording on site at podcast movement, 2021 in the HubSpot booth.

And for the life of me, I can't come up with a good way to open the show.

So here we are.

That is it.

Yeah.

I'm Brian.

It's bringing, you can find me at top tier audio.

Joining me from the mastermind is I'm

Carrie Caulfield Arick:

Carrie coffee on Eric.

Carrie Caulfield Arick:

You can find me@yayapodcasting.com

and we have two special guests with us.

One is Steve Stewart.

The other is mark deal both from the podcast editor academy.

So we just wanted to take a couple minutes to talk about.

The value of a live conference.

We've all come out of COVID over the last year, we spent time doing the virtual

conferences and experiencing all the joy of that or the, not so much joy.

So we're talking about live conferences, what's the value.

So I'll just throw that out there.

We'll start with.

Why do you come to a live conference?

What's in it for you

to reengage with old friends, such as YouTube.

I haven't seen you in a year and a half March 6th, 2020.

And to be able to see you in person, it just, I think reconnects that, that

relationship, as well as meeting new people and perhaps even some that you've

met and engaged with online, because maybe I've spent a little bit more time

on social media in the last year and a half because of something or other.

And now these people that I have relationships.

I am able to see them in person at a live event.

And it makes it much deeper for me.

I work with a number of people on some special projects

that usually generate money.

And I prefer to, to work with people that I've met in person.

So let's pause there for just a second.

Cause you mentioned people who have you met.

That's been like you you're just going, Hey, I'm really glad I met this person.

Person that I have met this year.

Honestly, I would have to look at my app.

Cause one of the things I do is I text them, you know, their name.

Hey, this is, this is mark deal.

We spoke about the topic we spoke about.

And then later in the evening, I go back through.

There's a dozen, a couple dozen.

So I'll be honest, the names aren't jumping out at me right now,

but I've got a few in my phone.

Like, oh, I need to follow up with this.

I remembered there's a Seth with fireside, Seth.

If you're listening to this, I'm definitely looking forward to following

up with you now, the couple of dozen or other people that I've reached out to

that we've had discussions with today and I'm like, oh, I'll follow up with you.

If I can't think of your name off the top of my head.

I can't remember.

Sorry.

That's what they app is good

for.

And I think one of those relationships from a few years ago is actually.

Steve.

Steve, do you mind, I know you've told this story before, but do you mind telling

a little bit about how that happened?

How

mark and I met?

Yeah, yeah, yeah.

We were.

I met your mother.

I got off the plane on the way from Dallas Fort worth to the

very first podcast movement.

Got on a shuttle back before Uber and they had to go to the other

gate, picked up some more people.

These two guys get in, they're talking about podcasting.

So I immediately he's like, oh, you're going to buy guest movement.

We're all like, yeah, if I get some movement.

So I saw mark a couple of times in the hallways there got to know.

By name and by face, he was referred to as a Tim Ferriss.

Cause he looked like Tim Ferriss at the time.

Right.

That's right.

Yeah.

And then he was also going to another conference that I attend very frequently,

shortly after that, because he was interested in the speakers there.

So just that second meeting was really the payoff where we got to know

each other outside of one situation.

And then from there it just had been a friendship and then morphed into,

Hey, Mark's got this great idea.

I think I should probably take.

Yeah.

So it wasn't the first meeting, the first meeting starts the relationship,

but it's like rekindling seeing people in person over and over again,

like we've got to do this thing.

Yeah.

And they're the first you think of, and there's a special opportunity.

Like, oh, I remember that person.

I've seen a couple of times at live events

and we talked a little bit about the value of meeting people.

What about USI?

Why do you come to in-person conferences?

I used to come here to, uh, to learn how to do things

or do things better, you know, the sessions and I've graduated past many.

If you were to ask me today, you know, what sessions you're interested in,

there's almost nothing new there.

And it's almost more like I go to the sessions to see the people I already

know unlike and see them perform.

So then now there's the expo area, which is where a lot of the booths

are for the people who have products and services for, you know, for here.

It's for podcasters.

And I get to talk with them as well to see if there's any kind of

connection, but really it's just the, no, what else is going in industry?

So now I'm learning more about the industry, not just the.

The art of podcasting.

And of course I don't podcast any more.

So I don't really have a need to learn much about podcasting, but for me

personally, now, as a, I don't want to call myself a service provider, but we

have this community provide guest editors.

So I'm trying to connect this community with podcasters and

maybe get some people, some gigs.

That's the big path I'm having this year with a booth and all

this other stuff that, that I'm coordinating behind the scenes.

Yeah.

One

of the things that I have been really learning,

and that surprised me because this wasn't, my expectation is in talking

to podcasters and talking to service providers and just kind of doing the

hallway track, which is basically, you're not going into the sessions.

And, you know, talking to people is hearing what.

Comes up over and over again, that podcasters and the people

start bringing them say they need.

And one of the things I came hearing over and over again, our editors, editors,

editors, editors, where do I find editors?

And I'm like, Hmm, I know where you can find

some great communities full

of them.

Right.

Right.

So making those connections, I think it's, and it's not just

about making the connections.

It's also about hearing.

As the industry grows, how are the needs of that industry changing

of our industry are changing.

So that was a surprising

learning.

See, Carrie's definitely got the overarching view of what she should be

doing, what we all should be doing here.

And that's advancing the podcasting industry and that's, that's fantastic.

Yeah.

And

I hear you, as far as like the connections, you mentioned

that you also mentioned that I know I've met a couple of hosts that I

don't think are a great fit for me.

Right.

But I know some editors that I can say.

You might be a great fit for, for example, Daniel, I thought

one was a great fit for him.

There was another person I met that I'm like, okay, well, at

least I can make those connections.

I thought that I was going to be coming to learn more about some of the marketing

and some of the stuff that I'm not super strong in to help my clients, right.

Not so much to grow my shows, but to help them with theirs.

What I've discovered is.

Like Steve, in some of these, I'm probably past what's being presented here

and I really needed to go deeper, but still being able to be involved in the

recording booth, like what we're seeing here right now, I get to talk to a lot of

podcasters, find out what they're doing and just kind of see that kind of stuff.

So it's been really, really a cool experience for me and

also being from Nashville.

I really couldn't not come because no excuses.

Yes.

We've been here for several days, Carrie, this is your first day here.

What's the, if you had like one thing that you would take away, if the conference

dropped today, what would be the biggest thing you think you'd take away?

I'll start with you.

Carry.

I would take away that the number of podcast networks are

growing and again, they need editors.

They need people that they can and not just editors, but project managers.

Right.

So they need a staff and the people running the networks need

to focus on the high value work.

Not the editing is not high value, but, but what they're good at and what's

going to make them money and there's opportunity here for editors to grow,

grow, grow.

So these are networks, not just people having shows in a group, but

having they network providing services to the podcast in their network.

Right.

And that's almost like easy stuff.

Yeah, right.

I wouldn't be studying.

And that's a totally different model from one

where the host owns the show.

Right?

If the network owns the show, that's different because the host can change and

the show can continue, which is totally.

Uh, what about you, mark?

What would, what would you take away is like the one big thing from this.

If I were to leave

today, and again, we've got a couple more days and who knows what's

in store for us, but as of today I've been working a lot with some of the

companies that have, uh, exhibits here.

And Steve and I are working on a cool, special promotion for December.

And so far, we've already racked up.

Every company we've talked to has said yes, as far as giveaway

for editors, because they now.

And we're not like the people in the dark corners like, oh, podcasts, editors, you

are the people that make the good shows.

Sound great.

Yes.

We want to be a part of that.

What can we give to the podcast editor community?

So every company I've talked to says, yes, sign us up for five instead of one.

So we're looking forward to taking all that, uh, that love

for editors and then paying it back to the community in December.

And that's, as of today, I'm, I'm excited with the next couple of days.

We're going to bring yeah.

Uh, what was the question?

Cause I know is I heard a bunch of cool stuff Mark's going to do for me.

And he's going to take away is all those things, right?

He's got it

all covered.

I don't have to do anything, but

show up.

I think it's the conference ended today.

What's like the one thing that you go, man, this is the thing I'm happy to

take away from.

Well, my biggest goal for this conference, it was, it was threefold.

I actually wanted to help podcast movement because it's not easy

throwing on a conference post COVID.

Right now at this time that you're recording, there's been a research and a

Delta variant and attendance is dropping because people there's flights canceled.

And then there's worries about coronavirus there.

They're not making as much money as they used to.

And they've got basic costs.

They got to cover.

So I wanted to support them by doing something.

So I sponsored a booth, but it made no sense to sponsor a booth for myself.

I'm not looking for clients here.

I've already got that covered with the other expo that I go to.

So I thought, well, what about having a booth for the podcast there's club

on Facebook promoting a Facebook group, ma where's the value in that?

So mark hand, I have the podcast at our academy.

I thought, well, let's make the academy sponsor the booth and let's

give the booth to the editors in our community to be able to softly pitch

people who walk by their services.

Cause you got ask the editor is a sign that we have backed behind the.

And any podcasts or walks by can ask these people questions.

Our editors that are Manning the booth are the experts now.

And it's a very easy introduction to a conversation.

And if the editor does a really good job answering the podcasters question,

maybe they start working together.

Coaching.

Maybe they need someone to write show notes.

Maybe they need an editor.

Maybe they need a podcast manager.

That relationship that started here today might actually pay off next year.

It might pay off next.

But there've been connections I have made in the past that these conferences

that have paid off usually a year later is because that in-person

meeting the in-person conversation.

You're a real person.

You're not just somebody putting up a webpage, making yourself look good.

You're actually a real person in front of them.

So my takeaway is those relationships have already been going on.

We've already made connections in the past two days.

That would never have happened online and a zoom call.

Never.

Yeah, totally.

Mark.

Did you have something that, you

know, as Steve was talking about this, it's not just, are they

getting some good leads, but also some of these new up and coming

professional editors, it's a little bit of a, uh, exhibited judo, right?

So Steve and I don't have to man, the booth the entire time people

in our community do, we don't need to sell academy memberships.

We need to promote the editors themselves.

So, but even the one.

Like say every person they talk to, maybe it's not the best lead or the

proper fit for their show, but they practice their quick service offering

pitch many, many, many times in an hour.

So when people are walking by, you know, we've been showing them like,

Hey, just don't sit behind a booth, but you know, stand up in front of it.

And we kind of set up our booth that way as people walk by like, Hey, you

have any questions about editing?

And some people are like, no, no, thanks.

Now people are like, yeah, you know, I've got this problem.

And that starts a discussion about.

And perhaps they become a lead and some of the new up and coming editors,

people that have been professionally editing for about a year, not each one

of those is turned into a, like a hot lead, or this is going to be my next

client, but they have refined their pitch as it were over the course of one.

So in one hour, they started from like, I don't like talking about myself as a

podcast editor and the editor of the hour is like, I know exactly how to approach a

person, talk to a person, introduce them a podcast editor, and that I can help them.

And that happens in one hour.

It's it's like, uh, a hotspot for service

offerings.

And if I could, I've got to give kudos to Carrie and she podcasts live.

That community came up with an idea that we were trying to do a little

bit when we were at podcast live in 2019, but we were more promoting

the podcast ciders conference at the time, but she podcasts also had the

coaching corner, which featured a lot of editors for an hour at a time.

And, and they were sitting there just answering questions.

So we've kind of morphed that idea into what we're doing as well.

Yeah.

Carrie, you are the inspiration.

Thank you.

Everybody

makes India Chicago song.

I mean, I thought I was wearing your shirt, but

turns out I'm not, and we've got

finishing to use this idea, so we're going to run

with it and, uh, it's gonna benefit.

We're gonna do this as she podcasts live too.

So it's going to come back to, um, September 20, 21 in Phoenix.

No Phoenix Scottsdale.

I'll be there at

the booth.

Yes.

What's been amazing to me is just seeing, so these editors who I knew like just a

year ago, or a couple of years ago, who were very like, nervous about pitching

and talking to potential clients in these kind of like consultation booth, because

I think she, podcasts lives was 2018.

So like those, those editors and, and to seeing the.

Right.

You see the growth.

It's pretty amazing.

So after that first hour, they just, I mean, they're just off to the races.

So, I mean, I would recommend anybody come to a conference and participate in this,

like fill up those booth slots because

it's amazing.

Yeah.

And having been part of many conferences, mostly as an attendee and recently

just being involved in some of the way I've seen so many times where somebody

comes through the first year as an.

And they're nervous and they're shy and they don't talk to anybody,

but then the next year they come out and they're just gangbusters.

They've gotten another community somehow virtually, you know, they

connect on Twitter and things like that.

And they always say, I wish I wasn't so shy the first time around.

And you know, the, some of the things that we're doing here today, and then

even just knowing someone who's doing these things, we can just kind of break

somebody out of their mold, whether they're an introvert or not, it's going

to pay off by the second day because there can be a little more interested

in gleaning outside of their own shell.

And talking to people and that's the key

Carrie Caulfield Arick:

about what you love.

Carrie Caulfield Arick:

Yeah.

Carrie Caulfield Arick:

I mean, that is amazing in and of

itself.

Yeah.

And the beauty is it can happen in the hallways.

It doesn't have to have an expo floor or booth or any track.

The hallway track is so pot.

It's weird that we spend a lot of money to go talk to people in hallways.

Yeah.

Yeah.

I probably could have done the entire conference without actually doing any

sessions and it would still be valuable to me even if I don't get any business

out of it, because like the takeaway.

It's just how much I love my people.

I don't know how else to, to put that.

I mean, I, I spent a couple hours walking around with Virginia on

the first day, just making sure that she knew some people, right.

Plus I get to hang out with her a little bit and then get to hang out with Michael.

He got to Michael, Jerry got to speak for the national, uh, the

Nashville Podcaster's meetup.

And so just getting to see my people in some of them shine

and some of them getting to talk to people and then say, Hey.

Yeah, you do really cool stuff.

You do really cool stuff.

Maybe there's nothing between you, but you at least need to know each other.

Like you're just cool people.

And that for me has been the, okay.

Yes.

I'm an introvert.

Yes.

I pretend that I don't actually like people, but as it turns

out, I do like these people and so that's been really good.

I don't really have anything to follow that up with.

I wish I feel like I should like a transition or something.

Cause that's what a good host would do, but we're stuck here with me, but

I think really pointed.

I think we all feel that a lot of us like, you know, I really don't like

people, but it turns out you just need to find the right people that you like.

And for you, you found it here.

Yeah.

Yeah.

I mean, I can think of very few other people that I would want

to spend this amount of time with in an unstructured way.

And for me, it's been extra special because my family also came and

spent a couple of days here.

So.

Daytime with my people and then evening time with my other people,

which is like really, really cool.

One of the things you guys mentioned was that whole building relationships and

allowing people to shine and providing something with the booth that did that.

Um, I'm wondering if you were to think about like from a conference structure

standpoint, is there a way to allow or even make space for more of that?

What would you do if you were wanting to design that in?

I want to jump first.

Can I jump first?

Yes, because I don't have IDs.

And the biggest part of the year is tonight.

They need to turn the volume down at parties, especially

now with COVID going on.

And many people wearing mask don't make it.

So you have to shout at each other and then you can't read lips.

So turn okay.

I'm an old man.

I know the person listening right now is like mark deals with old man.

Sure.

Get off my law and the music's too loud, but seriously, turn

the music down at the parties.

Just have enough ambience to where it's like at a speaking beats per minute

and have cocktail cables and open.

Carrie Caulfield Arick:

I am totally with you.

Carrie Caulfield Arick:

I'm like turn down the music because I don't get to talk to these

Carrie Caulfield Arick:

people, but like once or twice a

year, I vote for the chocolate fountain chocolate fountains.

This is my first podcast movement.

So I can't really speak to like what I would want to see.

I was at pod Fest last year podcast movement.

I will say that there was a significant difference in my

comfort level in meeting new people.

This.

Then there was at pod Fest.

Part of that was just because I was really at podcast for a very short

amount of time because I had to leave early where I've got more time here.

I had the evening before the day before then all the time at the booth.

And then also just being forced to talk to people every time they come up

to ask me about HubSpot and I try and sign them up for a recording session.

So I think having ways that people that are interested in meeting people can

serve is definitely a value add for me.

Steve, did you have anything besides the volume.

Oh, you had chocolate fountain off the phone.

Yeah, that's my answer.

How could I forget the chocolate fountain?

I mean, don't

judge me.

No, no.

I mean, I can see where from a sanitation standpoint that might creep some

people out, but it's chocolate and it's a place where people can talk.

I like it.

Carrie Caulfield Arick:

Steve's chocolate fountain.

Let's put it in my hotel room.

You know, everyone has a badge.

So maybe if there was something on the badge to wear.

A scavenger hunt to where you had to find a number of badges that, that

spell something and you meet new people while you're doing that, to like spell

something on a badge, to force people out of their comfort zone and talk to

somebody that maybe they wouldn't walk up to and talk because of the way they look

or who else they're hanging out with.

They're like, oh, but they've got the letter that I need to complete a word.

There's all sorts of fun things you can do.

But number one, turn the music down.

Gosh, what was it?

There was a conference and it may have been.

Cast movement like 20 and 18 or 2018, where like you got, there were prizes.

If you've scanned so many,

does that every year you go to each of your sheet

and then you put it into a ride.

Right.

And so you have people are going

around, like, can I scan you?

Can I, and of course what a way to.

Make friends with

people.

And that's great for the boosts because you pay for a build for walking traffic.

How do you prove walking traffic?

Well, people actually have to come through and scan and say

I was here at this booth then.

Yeah.

That helps us Chris to say, yeah, my booth booth sales at my events get traffic.

Okay.

Yeah.

So, so I think continuing in the vein of the

one thing, cause that's been my thing today is just one thing.

Cause we've got like five minutes left.

If you could sit down with Jared and.

For those listening.

They're the organizers nor organizers of the conference.

I've been talking all day.

And you could just say like one thing to them about the conference.

What would you share?

We'll start with Kerry.

Go back to Philadelphia, please.

I don't want to fly anymore.

See I

Bryan Entzminger:

disagree, but that's fine.

I think I would thank them because I think podcasting

has grown up a lot since 2014.

And I think a lot of that is because of podcast movement.

We see apple, we see Google, we see the big companies come out,

show up and throw their marketing dollars at these fabulous boos.

There's another conference here that looks kind of shabby

compared to podcasts movements.

Definitely.

Right.

We're not going to say the name of the conference.

And I think podcasting has grown up in large part because of

Dan and Jared podcast movement.

So I would say.

I hate to just repeat what he said, but that's

really what I have told them.

When I see Dan and Jared, I just thank them and let them know that

I'm here to support them as well.

And in volunteering is a great way to get involved with all of this stuff.

So if somebody is interested in attending, but aren't sure about spending the money

and stuff, you're going to, it's going to cost you money to get here and stay here.

But volunteering gets you a free ticket and get you involved behind

the scenes and you get to have those, those meetings with people.

And then the next year you come out.

So I'm making a two year commitment.

Everybody's got to commit to two years in a row.

Otherwise it doesn't pay off.

Here's my answer.

Yes.

What I would love to have is way more detailed technical tracks and perhaps

some sort of podcast editors conference.

I want

to change my answer today.

Yeah.

To go along with it, because I think it's just kind of diving deeper and

maybe that's what evolutions is for.

I don't know.

But again, that's like in Los Angeles and I don't like

to fly maybe if we could do that, but only

if we had a yard after party.

Yeah,

I think the carries right.

Chocolate fountains.

That's actually, that should have been an answer.

Thank you.

I just, I'm gonna, I'm gonna, I'm not gonna imitate you and mimic

right now is like writing notes and they keep scratching through

because you keep changing your answer.

I see in the keynote today, uh, yesterday morning or today

from top, and it was yesterday morning.

Sorry, anybody's listening to this.

It's after that fact, your Google's not broken Tom Webster from the infinite dial

Edison research towards the end of his.

Sarah's keynote said he was talking about shows and you know,

how long should your show be?

It should be shorter than the one you just put out the last time.

And he said, all shows will benefit from editing.

So go to sessions sessions about editing.

Well, if you look at those session list, there's almost none about editing.

And the fact a couple of them that said they're about editing.

We're not.

Editing there were about constructing stories.

So there's the storyline editing, different editing, not podcasts editing.

So there is a need for that.

And yes, Carrie, we've got to do something about it and I

would love to be able to do workshops, although

I know that's really hard, but

well maybe if you and I, and we all get together, we can make

the demand for them and they'll see

that needs podcast guests be dating.

So I think the ability to do podcast editing workshops,

We'll just get re we'll, just have him rent us.

Here's the idea.

Everybody wants you to write in your answers.

Uh, we want you to they'll give us tables.

We'll bring our laptops.

We'll bring headphones.

We'll share with somebody.

We'll instruct them how we do our, our thing.

So I'm going to go ahead and agree with mark.

This is my first pod cast movement.

I have really no other frame of reference.

I'm going to go with just thank you.

Thank you for taking the risk.

Thank you for putting it in Nashville.

It should be here every year.

Carrie agreed.

'cause then mark can drive up and Steve can drive over and I can just live here.

So if anybody wants to come to my house and like, watch

my cats, then we can drive to Nashville.

I can bring the whole family.

So that would work for

me.

Senator mastermind live stream is about watching your cats.

Yeah, but like the live stream comes with me.

So I don't know how that can work or I could just bring the cats.

So if there's like an Airbnb that takes cat.

Yes.

And for those of you that are listening, if you're not part of

the podcast editors club or the podcast editor academy, I would recommend that

you go ahead and start that direction.

You'll become part of podcast editors club.

If you're not part of the academy, check it out.

There's a ton of stuff.

And some of these opportunities come to academy members.

For example, the ask an editor booth is promoting the podcast editor academy.

So a lot of the editors are going to be connected to that.

And that's a great way for people like.

Who wouldn't ordinarily force themselves out of their comfort zones

to put themselves in a place where maybe they don't know anybody, but

everybody knows why they're there so they can start a conversation.

So I would encourage that, uh, as we wrap it up, I just want to go around

one more time and let everybody say who they were and where we should find him.

We'll start with Steve and come back

to me, cam Steve, I will only promote the podcast editor

academy@podcasteditoracademy.com.

I'm mark deal.

And you can find me at the same time.

I was carried Caulfield, Eric, but no.

Who are you?

I don't know.

No, no, no.

Sorry.

Um, Carrie Caulfield, Eric, you can find me@yayapodcasting.com.

Don't forget to join the podcast.

Editors mastermind Facebook group to continue this conversation.

And I'm Brian Ensminger.

You can find me at podcast podcast, editor mastermind.

You can find me@toptieraudio.com and unable to join us today was Daniel

Abendroth, who is at Roth media audio.

Thanks so much for listening and we'll catch you next.

Carrie Caulfield Arick:

Uh, so how much is that?

Did you hit record?