Kelly Kennedy

Welcome to episode 191 of the Business Development Podcast.

Kelly Kennedy

And on today's show, we're chatting all about the tools we use to create content here on the Business Development Podcast.

Kelly Kennedy

Today's show is for my content creators.

Kelly Kennedy

If you've struggled to choose tools, if you're not sure what to use, if you're not sure how to produce podcast audio, video clips or social media content, this episode is for you.

Kelly Kennedy

Stick with us.

Narrator

The great Mark Cuban once said, business happens over years and years.

Narrator

Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.

Narrator

And we couldn't agree more.

Narrator

This is the Business Development Podcast, based in Edmonton, Alberta, Canada, and broadcasting to the world.

Narrator

You'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps.

Narrator

Get actionable advice on how to grow business brought to you by Capital Business Development capitalbd ca.

Narrator

Let's do it.

Narrator

Welcome to the Business Development Podcast.

Narrator

And now your expert host, Kelly Kennedy.

Kelly Kennedy

Hello.

Kelly Kennedy

Welcome to episode 191 of the Business Development Podcast.

Kelly Kennedy

I hope you guys are all having an absolutely incredible day.

Kelly Kennedy

2025 is coming and I wanted to take some time today and just chat about some of the content creation tools that I use for both the Business Development Podcast and for any type of clip and video production.

Kelly Kennedy

For those of you who are looking to build your personal brands in 2025, I know this particular show isn't going to be for everyone.

Kelly Kennedy

It definitely is more for people who are looking to create content, potentially start their own podcast, start a YouTube channel, start building a personal brand on LinkedIn or anything else where you're putting stuff out into the world.

Kelly Kennedy

Guys, the reason that this show is actually really important to me is because when I got into podcasting, I knew absolutely nothing.

Kelly Kennedy

Like many of you out there who might be getting into content creation for the very first time this year in 2025.

Kelly Kennedy

And so, guys, this show is for you.

Kelly Kennedy

For those of you out there who've been looking to start your own podcast, for those of you who've been looking to create videos, create social media posts, and simply just start sharing yourself with the world in 2025, I'm hoping today to just give you guys some blueprints, some tools, let you know what they are, what I use, what it took to learn them, and hopefully set you guys out on a path that I really had to trial and error learn along the way.

Kelly Kennedy

So today, for my content creators, for my thought Leaders, this one is for you.

Kelly Kennedy

Content creation in 2025 can be simplified by using great tools.

Kelly Kennedy

And I think many creators, including myself, felt very overwhelmed when I started out trying to pick all the tools, learn how to use them to create and produce our content.

Kelly Kennedy

Now look, the great news is the skills can be learned and there is a lot of great content available on YouTube to help all creators learn the tools and the tips of the trade in 2025.

Kelly Kennedy

But today I'm going to speak about some of the incredible tools that I've used to produce the business development podcast, all my clips and my social media posts over the past few years, and hopefully demystify some of this for you as you start your own content creation journeys in 2025.

Kelly Kennedy

Guys, in order to tell this story right, we have to go to the very beginning of the business development podcast.

Kelly Kennedy

And while today we're not getting into hardware, we're going to be talking a lot more about the software required.

Kelly Kennedy

Understand, the hardware is important.

Kelly Kennedy

Absolutely none of it matters if you don't actually create the content and release it out to the world, which is where a lot of this software comes in and a lot of the tools that maybe are a little more challenging.

Kelly Kennedy

I know there's a lot of people out there who might say get this mic and get this audio interface and make sure that you have this tool and this tool and this tool and you will sound amazing.

Kelly Kennedy

Guys, what they are not telling you is you can have an absolutely incredible microphone like this Shure SM7B that you are listening to right now or heck, like my RE20.

Kelly Kennedy

But understand if you just get a microphone and an audio interface, it does not sound that great.

Kelly Kennedy

Sure it'll sound okay, It'll sound a lot better than your laptop mic.

Kelly Kennedy

But understand if you want to get a really beautiful studio produced sound, you are going to need production software, guys and plugins and lots of stuff to help to really brighten up the sound of this microphone, to brighten up your voice, to remove the echo and the reverb from your room.

Kelly Kennedy

There is so much that can be done for you with the right software that almost no hardware can do for you.

Kelly Kennedy

So understand that it is so much more than just the hardware.

Kelly Kennedy

You can have the best mics in the world.

Kelly Kennedy

You can have a Rodecaster Pro too like we use on this show, and they're incredible and they do a lot of cool things and they add to the sound, but they do not make the sound that you are hearing in the production of this show.

Kelly Kennedy

So understand that using the right tools makes all the difference.

Kelly Kennedy

And it doesn't matter whether you're doing audio production, video production, recording or anything like that, it is going to take the right tools.

Kelly Kennedy

And so today I'm going to lay it out on the line, guys, I'm going to tell you exactly what I am using for software and tools in 2024 heading into 2025.

Kelly Kennedy

But guys, before I do this show for you, understand this is just what I am using today.

Kelly Kennedy

And yes, I have changed my audio and we are going to chat about that because there was a big learning curve for me when I switched programs to produce this show.

Kelly Kennedy

And I'll explain to you what I did and why.

Kelly Kennedy

But understand that by the time you hear this, let's say that you're coming to this show and it's like 2026, 2027, there not just might be, but there is likely new software that I'm using, updated tools, updated plugins.

Kelly Kennedy

So keep in mind, this is very much a show for the moment.

Kelly Kennedy

Will it apply in the future?

Kelly Kennedy

Probably, because a lot of these tools are pretty great and there will still be versions of them in the future, definitely.

Kelly Kennedy

But understand that this show is really produced here in 2024.

Kelly Kennedy

Looking ahead to 2025, 2026 and helping my fellow content creators, my fellow podcasters, my fellow youtubers in the future getting started right now.

Kelly Kennedy

So caveat.

Kelly Kennedy

This is really a show for the moment.

Kelly Kennedy

It will apply to the future, I'm sure.

Kelly Kennedy

But right now, this is a show for my content creators looking to do something big in 2025.

Kelly Kennedy

All right, let's just get into it.

Kelly Kennedy

So guys, these tools are not in order of importance.

Kelly Kennedy

They are just a list of tools.

Kelly Kennedy

We're going to talk about five and then I'm going to go into six with some notable mentions of tools that I've used in the past and tools that maybe still get used sometimes depending on a scenario.

Kelly Kennedy

We have to start this episode by talking about what I am recording on right now and that is Adobe Audition.

Kelly Kennedy

So for those of you who are looking to do your own production and understand many of you who maybe are outsourcing production, I think it would be highly, highly likely that wherever you are outsourcing your production to is likely using Adobe Audition.

Kelly Kennedy

And that's for good reason.

Kelly Kennedy

Guys, Adobe Audition is absolutely incredible for producing your show, editing your show, blending your show, overlaying sounds, music, whatever you are doing.

Kelly Kennedy

It is really the gold standard for audio production.

Kelly Kennedy

And guys, I have to say I hated it when I started using it when I launched the business development podcast back in 2023.

Kelly Kennedy

I initially started using a program called Hindenburg Journalist Pro.

Kelly Kennedy

And guys, it was amazing when I did not completely understand what I was doing with my audio production.

Kelly Kennedy

So, like so many of you, you are going to have to learn about de reverb and cleaning up your music and denoising everything and making sure that you're getting studio quality sound.

Kelly Kennedy

And understand that does not happen automatically unless sometimes you're using a tool like Hindenburg Journalist Pro or another type of modern AI audio production equipment.

Kelly Kennedy

Now, Hindenburg Journalist Pro did something for me that I didn't really understand how important it was in the beginning, but it had an auto leveling feature which actually made sure that basically any overlaid music or anything like that never really interfered with the dialogue.

Kelly Kennedy

Hindenburg Journalist Pro is actually a really amazing program designed for, guess what?

Kelly Kennedy

Journalists.

Kelly Kennedy

Okay?

Kelly Kennedy

It's still used by a lot of podcast producers because it does really great.

Kelly Kennedy

It records great audio.

Kelly Kennedy

It's very easy to edit.

Kelly Kennedy

The keyboard shortcuts and everything are pretty simple and you can add a limited number of plugins to it.

Kelly Kennedy

This is, remember a while ago now, so it might have changed by now, but when I used it last, this is kind of how it worked.

Kelly Kennedy

And it actually worked pretty okay for the beginning.

Kelly Kennedy

And as I got further and further into the show, what I realized was it was lacking in a lot of customizability.

Kelly Kennedy

It was lacking in my ability to get to hear the audio the way that it was going to output.

Kelly Kennedy

And so I found myself multiple times going back in, having to mess with the audio levels of my guests, of me having artifacts and things inside of my audio that I couldn't hear the first time around.

Kelly Kennedy

And so, guys, I was doing a ton of rework when I was using Hindenburg Journalist Pro.

Kelly Kennedy

And guys, I'm not.

Kelly Kennedy

I'm not hating on it.

Kelly Kennedy

It's actually great.

Kelly Kennedy

I'm not trying to like persuade any of you away from it.

Kelly Kennedy

All I'm suggesting here is that when I actually hired somebody to help me learn audio production better, I hired a coach.

Kelly Kennedy

I had them walk me through how they would produce a show.

Kelly Kennedy

I showed them how I was producing a show.

Kelly Kennedy

And what I realized was I had so much more customizability with audition.

Kelly Kennedy

And so at that moment, guys, I actually made the hard choice to switch to audition.

Kelly Kennedy

So for those of you who want to know kind of when this happened, I want to say it's somewhere around episode 80 to episode 90 of the Business development podcast.

Kelly Kennedy

So we were a long Way I was deep into the business development podcast when I made the switch to audition and guys, it was like starting from square one all over again.

Kelly Kennedy

I had to learn how to use a new audio editor.

Kelly Kennedy

I had to learn all of the shortcuts for Adobe.

Kelly Kennedy

And guys, yes, I learned them.

Kelly Kennedy

Yes, I swore a lot trying to figure it out.

Kelly Kennedy

I remember sitting with Shelby and just thinking like, why do I have to learn this brand new program?

Kelly Kennedy

Like, I absolutely hate it.

Kelly Kennedy

My, my audio production probably went up by like an hour and a half in the beginning when I was learning it all.

Kelly Kennedy

But guys, I would never go back now.

Kelly Kennedy

Adobe Audition is absolutely incredible for audio editing.

Kelly Kennedy

It actually saves me time now because I know by the time I finish my production of the show, it sounds exactly how I heard it when I created it.

Kelly Kennedy

I edited it the way I wanted.

Kelly Kennedy

I don't think I've had to go back and fix one show that I've created with Adobe Audition.

Kelly Kennedy

And unfortunately when I was using Hindenburg Journalist Pro, I probably have had to edit at least 20 shows out of that 90 that I did with it, if not more because there was an error or it didn't sound exactly how I heard it when I was producing it by the time it released.

Kelly Kennedy

So Adobe Audition is incredible for my podcasters out there.

Kelly Kennedy

For anybody who's going to be recording audio specific content, Adobe Audition is the gold standard.

Kelly Kennedy

If you have not started anywhere, just start there.

Kelly Kennedy

Learn how to use it.

Kelly Kennedy

Learn how to use the plugins.

Kelly Kennedy

Guys, plugins is probably a whole nother episode, but trust me, plugins make all the difference when it comes down to producing home studio shows.

Kelly Kennedy

Plugins are just incredible.

Kelly Kennedy

There's a lot of great ones out there, likely what you need the most with regards to your podcast production.

Kelly Kennedy

You're going to need something that can clean up the sound, something that's going to denoise for you.

Kelly Kennedy

You're going to need something that is going to de reverb for you because many of your guests are not going to be using studio quality microphones if you were record guests.

Kelly Kennedy

And so you got to figure out a way to try to get their audio to sound as good as possible, as close to studio as possible.

Kelly Kennedy

You're going to need a good cleanup tool, de Reverb tool, likely deplorave tool.

Kelly Kennedy

So just understand these are all plugins, but once you have an audio production software, you can buy all of these additional plugins.

Kelly Kennedy

Most of them work with Audition and you can use them to really clean up your sound and make your home studio sound.

Kelly Kennedy

Like a studio studio.

Kelly Kennedy

And it makes all the difference between sounding like you made this thing at home or like a professional podcast like you're hearing today.

Kelly Kennedy

Okay, so I use Adobe Audition for all of my personal recordings.

Kelly Kennedy

So understand, this actually is what I use to do my personal show, the show you're hearing today.

Kelly Kennedy

It is also what I use to edit all my guest shows.

Kelly Kennedy

But I don't record my guest shows in audition.

Kelly Kennedy

We're going to get into that with the next tool which is called Riverside fm.

Kelly Kennedy

So for my podcasters out there, for anybody who's going to be doing recorded interviews of any type, understand, this can be video recordings, this can be audio recordings.

Kelly Kennedy

Riverside FM is the tool.

Kelly Kennedy

It is the gold standard.

Kelly Kennedy

It is incredible.

Kelly Kennedy

Let me explain to you what Riverside FM is.

Kelly Kennedy

It is a web based tool, web based meeting platform like Zoom for those of you teams, Google Meets.

Kelly Kennedy

But it is much higher quality when it comes down to the audio quality you get.

Kelly Kennedy

How does this work?

Kelly Kennedy

Riverside FM records locally on your computer and your guest's computer.

Kelly Kennedy

What does this mean?

Kelly Kennedy

This means that if you don't have great Internet or your guest doesn't have great Internet, the audio quality is still the highest quality it can possibly be.

Kelly Kennedy

How?

Kelly Kennedy

How is that possible?

Kelly Kennedy

Your show and video records locally to your computer for you and to their computer for your guest.

Kelly Kennedy

And when the show is done, when you hit stop recording, it then takes that local recording which couldn't have been interfered with by intranet, and then uploads it to a cloud on both sides, which allows you then to either download the full RAW video, the full RAW audio, or a fully produced AI show if you really want.

Kelly Kennedy

Riverside FM has a lot of really cool AI features.

Kelly Kennedy

You know me, I'm not a huge fan of AI for a lot of things.

Kelly Kennedy

I do use it for clips and I do sometimes use it for fixing voices and editing on occasion.

Kelly Kennedy

But most of my editing is done in audition.

Kelly Kennedy

Why?

Kelly Kennedy

I have more control.

Kelly Kennedy

I can work on each track individually and make sure that my guest sounds incredible and that I sound incredible independently.

Kelly Kennedy

So I don't typically use the AI functions that Riverside FM uses.

Kelly Kennedy

However, that doesn't mean I won't in the future as they get better.

Kelly Kennedy

Also, being able to just automatically produce a show with Riverside FM might be a huge benefit for those of you who think that that's important to you.

Kelly Kennedy

I like to produce my own show.

Kelly Kennedy

I do all of my editing on the back end.

Kelly Kennedy

That's how we get this sound.

Kelly Kennedy

That's how we get high quality each and every time.

Kelly Kennedy

But for those of you who maybe don't have that skill set, you haven't taken the time to develop it in the beginning.

Kelly Kennedy

Using those AI features is still probably better than you just releasing the show without using them.

Kelly Kennedy

So it is a benefit to my people as you are learning audio production and video production skills.

Kelly Kennedy

Okay, Riverside fm, you will need it if you plan on doing guest recordings.

Kelly Kennedy

It is the best.

Kelly Kennedy

It is the best.

Kelly Kennedy

It's like, it's really incredible, guys.

Kelly Kennedy

The quality is incredible.

Kelly Kennedy

I typically get around, I think, 4K quality with my videos that I do with them.

Kelly Kennedy

I can then create clips, export clips, add captions, add my branding.

Kelly Kennedy

Trust me, if you are doing guest recordings, if you plan to have guests as part of your shows in the future, or you want to record and do interviews with people and release it on the Internet, use Riverside.

Kelly Kennedy

You can thank me later.

Kelly Kennedy

It is incredible.

Kelly Kennedy

Okay, the next tool we have to talk about is called Descript.

Kelly Kennedy

And I know some of you are like, oh, I've heard of that before.

Kelly Kennedy

What is it?

Kelly Kennedy

The script is freaking amazing.

Kelly Kennedy

It is the best transcription Software as of December 2024.

Kelly Kennedy

It really is, guys.

Kelly Kennedy

It has gotten so much better even in the time that I have used it.

Kelly Kennedy

I remember picking it initially because it had the least mistakes for transcription.

Kelly Kennedy

And I realized early on with the podcast I was going to have to transcribe the show and add transcription to help boost SEO and find ability of my show in the future.

Kelly Kennedy

And so for those of you who are starting a podcast, this applies to you too.

Kelly Kennedy

You are going to need to transcribe your shows.

Kelly Kennedy

There's a lot of benefits to transcribing your show, by the way.

Kelly Kennedy

We can get into it in a different episode maybe, but trust me, you are going to want to transcribe your show.

Kelly Kennedy

Descript is so much more than that, but that's something that I use it for every single week, twice a week at least.

Kelly Kennedy

You use it to transcribe your show so you can essentially upload audio or video into it.

Kelly Kennedy

It then transcribes the show and get this allows you to delete the buts, ums, OZ and a myriad of other features to make your show better.

Kelly Kennedy

So as you know, as humans, we say, but you're going to say a lot of filler words on a regular basis.

Kelly Kennedy

It's just how people talk unless you practice not talking that way.

Kelly Kennedy

And so the challenge with that is, is that it can start to sound really bad in an audio recording.

Kelly Kennedy

Well, a program like Descript, once you upload your Produce show into it.

Kelly Kennedy

It then takes that puts the whole thing in a transcription.

Kelly Kennedy

And if you don't like the buts, ums and ahs and anything else that you don't like in the show, you can literally edit the clip, audio or video by just deleting the word.

Kelly Kennedy

It can do this automatically.

Kelly Kennedy

It can replace words automatically.

Kelly Kennedy

You can then export that transcript, upload it into wherever your podcast hosting is, and then you can add the transcript to your show, which is amazing for a lot of people.

Kelly Kennedy

And SEO reasoning.

Kelly Kennedy

You can also then export the audio or video that is edited into script.

Kelly Kennedy

And you can literally edit your show, whether it's audio or video, simply by deleting the words.

Kelly Kennedy

And it is incredible.

Kelly Kennedy

It just stitches the whole thing together.

Kelly Kennedy

You'd never know that that sentence, word or phrase was there.

Kelly Kennedy

It is super, super cool, guys.

Kelly Kennedy

And you absolutely, absolutely need it for transcripts, audio refinement, video production, refinement, audiograms or captions.

Kelly Kennedy

It can do all those things for you.

Kelly Kennedy

It is an indispensable tool in your creative journey.

Kelly Kennedy

Every one of you, basically, whether you're doing audio production or video production, can benefit from using Descript.

Kelly Kennedy

All right, and number four is my content creator, special Canva.

Kelly Kennedy

If you have had to produce any type of social media content, very likely at some point, somebody told you about Canva.

Kelly Kennedy

I was on the fence about Canva in the beginning.

Kelly Kennedy

I wasn't initially a fan, but I think it was because I was using an older program called Predis AI, which basically claimed, hey, I'm like a chat GPT and Canva Mix.

Kelly Kennedy

And at the time, I guess it kind of was.

Kelly Kennedy

And if you really don't know what you're doing with regards to any type of content creation, a program like Predis was kind of cool because it created templates for you and basically did a lot of the work for you unfolding.

Kelly Kennedy

Fortunately, it didn't do a super great job.

Kelly Kennedy

So we stopped using Predis and I learned how to use Canva and Canva, guys.

Kelly Kennedy

I use it all the time.

Kelly Kennedy

I use it all the time.

Kelly Kennedy

I use it to create Christmas cards this year, I use it to create LinkedIn posts, I use it to design super cool photos.

Kelly Kennedy

I use it to create content on behalf of our sponsors.

Kelly Kennedy

I use it all the time to create super cool, engaging social media content.

Kelly Kennedy

You can add pictures, you can add backgrounds, you can add video, you can add wording, you can add all the different fonts, colors, videos, everything you could think of.

Kelly Kennedy

It's really, really incredible.

Kelly Kennedy

And you can use it for templates for LinkedIn, Instagram, Facebook, literally anything like.

Kelly Kennedy

Like I said, I used it this year to create my Christmas cards for my clients.

Kelly Kennedy

Guys, it is incredible.

Kelly Kennedy

If you have to create social media content on behalf of yourself, on behalf of your company, on behalf of anyone, Canva is worth it.

Kelly Kennedy

And guys, I don't think it's much more than like 150 bucks a year for a pro subscription.

Kelly Kennedy

It is super affordable and super versatile and will be and should be a tool in any creator's toolbox.

Kelly Kennedy

All right, number five, we're going into DaVinci Resolve.

Kelly Kennedy

DaVinci Resolve is a video editing platform.

Kelly Kennedy

I'm really new to this one, so I don't have a lot to compare it to, and I'm just going to give that caveat right off the bat.

Kelly Kennedy

But what I can say is that I compared it against Adobe Premiere Pro and the reason I chose DaVinci Resolve was because, get this drum roll.

Kelly Kennedy

It is free.

Kelly Kennedy

Yes, DaVinci Resolve is a free professional video editor.

Kelly Kennedy

Yes, it has a paid version, but trust me, if you are just creating social media content, videos that you're going to release on LinkedIn, Instagram, things like that, you actually don't even have to pay for it and you get all of the updates with it for free.

Kelly Kennedy

I don't know how they do it.

Kelly Kennedy

They're miracle workers.

Kelly Kennedy

It is incredible.

Kelly Kennedy

And guys, let me tell you why I wanted to use this instead of just a script.

Kelly Kennedy

Okay?

Kelly Kennedy

I could obviously record my video, upload it into descript, do the editing and release it.

Kelly Kennedy

But.

Kelly Kennedy

But here's the thing.

Kelly Kennedy

I've told you guys how important audio production is and making sure that you can get D Reverb Studio quality audio, you can't really do that with descript alone.

Kelly Kennedy

Not yet, anyway.

Kelly Kennedy

So for now, what I've been doing is I record my video of me talking, I upload it into DaVinci Resolve first, and I use it to edit the clip, and I use it to actually clean up the audio and make sure that I get the frame the way I want it, whether I want it in a portrait mode or a landscape mode, whether I want it in 4K or 1080p.

Kelly Kennedy

And then, guys, this is the crown jewel.

Kelly Kennedy

All the plugins that I have for Adobe Audition, they automatically work in DaVinci Resolve.

Kelly Kennedy

And so I can go in and I can do the same level of audio production for my video as I can do in Adobe Audition for my podcast audio.

Kelly Kennedy

This means all the plugins that I bought to clean up my voice and make me sound really great with studio quality or my guests sound really great with studio quality.

Kelly Kennedy

I can apply them to my video before I export that and put it into Descript for final editing, which means I get studio quality audio in my homemade videos to just give them that little bit more punch.

Kelly Kennedy

Okay?

Kelly Kennedy

Trust me, this is incredible.

Kelly Kennedy

DaVinci Resolve is super versatile.

Kelly Kennedy

It's done everything that I need for my content creation needs thus far.

Kelly Kennedy

And yes, I am still using the free version of it.

Kelly Kennedy

It meets all the needs and it is literally free.

Kelly Kennedy

Trust me, you're going to love it.

Kelly Kennedy

All right, number six guys, this one's just special mentions and I feel like I just had to talk about them because I have used them at various points.

Kelly Kennedy

I may not be using them now.

Kelly Kennedy

We talked about one of them.

Kelly Kennedy

Hindenburg, Journalist Pro I'm not using it at the moment, but it played a major role in the business development podcast.

Kelly Kennedy

It played a major role in all the efforts that have got me to today.

Kelly Kennedy

And so let's just talk about a few tools which are still great, but I don't use them on a daily basis and I will explain why as we go.

Kelly Kennedy

The first one is Opus Clips and if you are on LinkedIn, Facebook, Instagram, you have likely been bombarded by Use Opus Clips to create all your video clips.

Kelly Kennedy

And yes, Opus Clips actually is pretty cool and I have used it quite a bit.

Kelly Kennedy

It does leave a little to be desired on the editing front.

Kelly Kennedy

I did not find the editor super great to use.

Kelly Kennedy

I didn't really find the AI features that great.

Kelly Kennedy

And I did eventually just end up going back to using Riverside to create my clips because I had to get my video from somewhere which was coming from Riverside anyway.

Kelly Kennedy

And initially I was like, oh, Opus clips, this is cool.

Kelly Kennedy

And I could put it in and it would basically create me.

Kelly Kennedy

Social media content, AI based and it would rate it based on like how viral it thought it would be.

Kelly Kennedy

And guys, it wasn't really that great.

Kelly Kennedy

And keep in mind we're talking early 2024 so maybe it's better now.

Kelly Kennedy

But I didn't have the greatest experience with it and in the end I still have a paid subscription of Opus clips that I don't really use.

Kelly Kennedy

I'm mostly using Riverside.

Kelly Kennedy

Riverside's video editor to create clips is incredible.

Kelly Kennedy

While it doesn't rank each clip it makes for you in viralness, it still does a really great job of picking amazing clips for you and allowing you all the tools you need to produce a really great clip right out of Riverside you don't need two programs.

Kelly Kennedy

You can use the one to do both.

Kelly Kennedy

And I'll be honest, I don't necessarily think Opus Clips is worth it if you already have a Riverside subscription.

Kelly Kennedy

So that's where I'm at with Opus Clips.

Kelly Kennedy

And keep in mind, this could change.

Kelly Kennedy

Maybe it gets amazing and I come back and we'll talk about it at the end of 2025.

Kelly Kennedy

But as of right now, that's where I stand with it at the moment.

Kelly Kennedy

The second one I talked about briefly was Predis AI.

Kelly Kennedy

Now, Predis was really cool when I first found it, and keep in mind, I first found it, like, at the very beginning of the show almost.

Kelly Kennedy

I was working for a client who had it.

Kelly Kennedy

They're like, oh, Kelly, you got to try this.

Kelly Kennedy

It's super cool.

Kelly Kennedy

And at the time, it was super cool, right?

Kelly Kennedy

It was new, it was flashy, it was AI doing all the work and creating, you know, social media content for you use, uploaded some pictures, and it, like, created you a bunch of stuff, which was cool in the beginning.

Kelly Kennedy

But understand now there's so much AI crap content out there that it doesn't really stand out.

Kelly Kennedy

And so I've kind of gone the other way with regards to my social media content.

Kelly Kennedy

So much of the social media content I do now, I want it to be authentic.

Kelly Kennedy

Authentic.

Kelly Kennedy

I want it to feel like Kelly, I want to write it, I want to be a part of it, which is why I'm diving deep into video here in 2025, because that just feels like the most authentic version of myself that I can bring to you guys on a weekly basis for motivation, inspiration.

Kelly Kennedy

So think about it from that standpoint.

Kelly Kennedy

If you're like, if you don't mind a whole bunch of AI in your content, Predis AI might be worth it for you.

Kelly Kennedy

But if you want to be authentic, which is really what I think everybody listening to this show wants, they want an authentic version of themselves.

Kelly Kennedy

They want to be able to grow.

Kelly Kennedy

They want to grow their business.

Kelly Kennedy

They want to build connection.

Kelly Kennedy

AI isn't really the way to do it.

Kelly Kennedy

And so you may find yourself stepping back like me.

Kelly Kennedy

But if not, and you want, like, a really cool AI solution platform, give predecessor a try.

Kelly Kennedy

You might like it.

Kelly Kennedy

Adobe Podcast.

Kelly Kennedy

Now, this one is kind of cool.

Kelly Kennedy

And I'll be honest, I've used Adobe Podcast to fix episodes of the business development podcast, that I wasn't super happy with the audio.

Kelly Kennedy

And when I was using Hindenburg Journalist Pro, some of the plugins and stuff weren't always working correctly.

Kelly Kennedy

And so sometimes I got really, really bad audio that I wasn't really able to fix.

Kelly Kennedy

And sometimes Adobe Podcast could fix it.

Kelly Kennedy

Here's the thing, it uses super heavy AI based processing and it can really distort the sound of your guest or the sound of your audio too much.

Kelly Kennedy

I can add things like artifacts like clicks and pops and stuff that shouldn't have been there.

Kelly Kennedy

And it can also add like a deep bassiness to it because it's trying to like fix audio, maybe in situations that it doesn't even exist.

Kelly Kennedy

And so while for some of you, if you're trying to clean up some really bad audio or you don't have any type of experience in audio editing, you might really like and benefit from a program like Adobe Podcast.

Kelly Kennedy

And Adobe Podcast was free with the cost of your Adobe Audition subscription.

Kelly Kennedy

So if you have a subscription for Adobe Audition, you likely also have free access to Adobe Podcasts.

Kelly Kennedy

And you might really enjoy this for your podcast recording and editing.

Kelly Kennedy

But for me, I don't really use it much.

Kelly Kennedy

Why I find it distorts the sound and it adds artifacts that haven't been super great.

Kelly Kennedy

It did however, fix a couple of my episodes where my guest audio really wasn't up to par.

Kelly Kennedy

So understand it actually has its place.

Kelly Kennedy

And would I try it again if I couldn't get audio right?

Kelly Kennedy

Absolutely, I would try it again.

Kelly Kennedy

And so from that standpoint, it still makes the special mentions list.

Kelly Kennedy

And obviously we've talked about it a couple times here, guys.

Kelly Kennedy

Hindenburg Journalist Pro for easy audio editing and recording program that's like Audition, but like Audition Light, right?

Kelly Kennedy

Like it doesn't have quite as many editing features, it can't do as much.

Kelly Kennedy

But if you're just getting started in podcasting and you just need something that's cost effective, not, not a monthly subscription, you can get an annual subscription for a good price.

Kelly Kennedy

Hindenburg Journalist Pro I have to give it an honorable mention, guys.

Kelly Kennedy

It created at least 90 episodes of the business Development podcast.

Kelly Kennedy

And you know what?

Kelly Kennedy

Not many of you would notice the difference.

Kelly Kennedy

I do, because I've listened to over 190 episodes of production at this point.

Kelly Kennedy

Right?

Kelly Kennedy

But my ears are tuned for it.

Kelly Kennedy

If your ears aren't quite tuned for it, it might be absolutely perfect for you.

Kelly Kennedy

And so if you're just getting started and you don't mind maybe upgrading down the line, you just need something that's easy to use in the beginning.

Kelly Kennedy

Hindenburg Journalist Pro is still going to get a special mention in today's show.

Kelly Kennedy

Now understand you will try many tools in Your creative journey.

Kelly Kennedy

Guys, there's new tools being created all the time.

Kelly Kennedy

Understand this is just what I am using as of December 2, 2024.

Kelly Kennedy

Guys, January 1 of 2025, I might find a new program that I like even more.

Kelly Kennedy

So understand these tools are evolving quickly.

Kelly Kennedy

AI is changing the game quickly with regards to production and speeding things up and helping you out with your audio.

Kelly Kennedy

And so I got nothing against that, especially if it cleans up audio well, does all the things, and preserves a nice authentic voice.

Kelly Kennedy

I love that.

Kelly Kennedy

The reality is we use AI in some of the plugin tools that we use to produce this show.

Kelly Kennedy

So tools are evolving quickly, rapidly, and all the time there's basically something new.

Kelly Kennedy

So keep in mind I will try new tools all the time, as should each of you.

Kelly Kennedy

The reality is that's how you stay ahead.

Kelly Kennedy

That's how you stay in the game.

Kelly Kennedy

You have to know what's coming up, you have to try the tools available to you, and you have to make your own determinations on what you are going to use in your software stack or your production stack for both your audio and your video.

Kelly Kennedy

But don't be afraid to try them.

Kelly Kennedy

Don't be afraid to give any new tool a try.

Kelly Kennedy

The reality is it can't hurt.

Kelly Kennedy

And you can always go back to your old way of doing things.

Kelly Kennedy

But the funny thing is, is that all of these things that I've talked with you today, basically I started with something else and I found something better.

Kelly Kennedy

And you too may start with this and find something better as you go.

Kelly Kennedy

But I think the tools we've talked about today, if you're looking to create podcasts, if you're looking to create audio content, video content, social media content, in 2025, the five programs we talked about today will do all of it and then some for you.

Kelly Kennedy

Now guys understand.

Kelly Kennedy

I learned all of these tools from square zero.

Kelly Kennedy

When I got into podcasting, I'd never produced an audio anything in my life.

Kelly Kennedy

I learned all of it.

Kelly Kennedy

I learned audio production, I'm learning video production, I'm learning how to use plugins.

Kelly Kennedy

I learned what D reverb is and audio processing is and audio mastering and how to eq.

Kelly Kennedy

These are all learnable skills.

Kelly Kennedy

Understand?

Kelly Kennedy

I knew none of it.

Kelly Kennedy

I'm learning video skills right now because once again, I knew none of it.

Kelly Kennedy

So you can learn this stuff too.

Kelly Kennedy

If I can learn this stuff, you can learn this stuff too.

Kelly Kennedy

The show you hear today, the show produced as you hear it today, took me two years of learning to get to, but it sounds pretty all right for two years and we were sounding pretty all right even at the end of year one.

Kelly Kennedy

So understand, if I can do this, you can do this too.

Kelly Kennedy

Put your noses to the grindstone, record some content, practice, and sooner than you know you will have incredible content to release to the world.

Kelly Kennedy

You got this guys.

Kelly Kennedy

Get to it.

Kelly Kennedy

That takes us to the end of today's show, guys.

Kelly Kennedy

I hope you enjoyed it.

Kelly Kennedy

Let's get into a show update.

Kelly Kennedy

We're sitting at 225,600 total downloads.

Kelly Kennedy

We're at 3,046 followers on Apple Podcasts and Spotify.

Kelly Kennedy

We are taking Community Questions for our December Community Questions episode.

Kelly Kennedy

If you want to submit Community Questions, you can send me Messages directly on LinkedIn or you can email me podcastapitalbd ca it is my absolute pleasure to let you know that we are celebrating four years of Capital Business Development today.

Kelly Kennedy

It is our four year anniversary of incorporation at Capital Business Development, the company that I created.

Kelly Kennedy

The company that brings you the Business Development podcast and it has been incredible.

Kelly Kennedy

It has been an amazing four years of entrepreneurship and I am absolutely, absolutely proud to be here today to do this show for you.

Kelly Kennedy

Shout outs this week Gary Noseworthy, Adam Kimmel, Colin Harms, Deanna Keane, Cam Lawson, Tammy Julgon, Jenny Corrigan, Ariel Michelle Little, Lindsey Key, Ida Selleck, Chris Wilkinson, Annette Irwin, Brian Biggs, Parisa azimay, Mindy K.

Kelly Kennedy

McRae Broadbent, Jason Chakalakal, Ricardo J.

Kelly Kennedy

Flores, Chris Small, Irina Horaceva, Lauren Graff, Daniel Sonnenberg, Sherry Allen, Janet Miller, Vijay and Swami Nathan and Susan Pacific Seika until next time.

Kelly Kennedy

This has been the Business Development Podcast and we will catch you on the flip side.

Narrator

This has been the Business Development Podcast with Kelly Kennedy.

Narrator

Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.

Narrator

His passion and his specialization is in customer relationship generation and business development.

Narrator

The show is brought to you by Capital Business Development, your business development specialists.

Narrator

For more we invite you to the website at www.capitalbd.ca.

Narrator

see you next time on the Business Development PODC.