Welcome to episode 191 of the Business Development Podcast.
Kelly KennedyAnd on today's show, we're chatting all about the tools we use to create content here on the Business Development Podcast.
Kelly KennedyToday's show is for my content creators.
Kelly KennedyIf you've struggled to choose tools, if you're not sure what to use, if you're not sure how to produce podcast audio, video clips or social media content, this episode is for you.
Kelly KennedyStick with us.
NarratorThe great Mark Cuban once said, business happens over years and years.
NarratorValue is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.
NarratorAnd we couldn't agree more.
NarratorThis is the Business Development Podcast, based in Edmonton, Alberta, Canada, and broadcasting to the world.
NarratorYou'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps.
NarratorGet actionable advice on how to grow business brought to you by Capital Business Development capitalbd ca.
NarratorLet's do it.
NarratorWelcome to the Business Development Podcast.
NarratorAnd now your expert host, Kelly Kennedy.
Kelly KennedyHello.
Kelly KennedyWelcome to episode 191 of the Business Development Podcast.
Kelly KennedyI hope you guys are all having an absolutely incredible day.
Kelly Kennedy2025 is coming and I wanted to take some time today and just chat about some of the content creation tools that I use for both the Business Development Podcast and for any type of clip and video production.
Kelly KennedyFor those of you who are looking to build your personal brands in 2025, I know this particular show isn't going to be for everyone.
Kelly KennedyIt definitely is more for people who are looking to create content, potentially start their own podcast, start a YouTube channel, start building a personal brand on LinkedIn or anything else where you're putting stuff out into the world.
Kelly KennedyGuys, the reason that this show is actually really important to me is because when I got into podcasting, I knew absolutely nothing.
Kelly KennedyLike many of you out there who might be getting into content creation for the very first time this year in 2025.
Kelly KennedyAnd so, guys, this show is for you.
Kelly KennedyFor those of you out there who've been looking to start your own podcast, for those of you who've been looking to create videos, create social media posts, and simply just start sharing yourself with the world in 2025, I'm hoping today to just give you guys some blueprints, some tools, let you know what they are, what I use, what it took to learn them, and hopefully set you guys out on a path that I really had to trial and error learn along the way.
Kelly KennedySo today, for my content creators, for my thought Leaders, this one is for you.
Kelly KennedyContent creation in 2025 can be simplified by using great tools.
Kelly KennedyAnd I think many creators, including myself, felt very overwhelmed when I started out trying to pick all the tools, learn how to use them to create and produce our content.
Kelly KennedyNow look, the great news is the skills can be learned and there is a lot of great content available on YouTube to help all creators learn the tools and the tips of the trade in 2025.
Kelly KennedyBut today I'm going to speak about some of the incredible tools that I've used to produce the business development podcast, all my clips and my social media posts over the past few years, and hopefully demystify some of this for you as you start your own content creation journeys in 2025.
Kelly KennedyGuys, in order to tell this story right, we have to go to the very beginning of the business development podcast.
Kelly KennedyAnd while today we're not getting into hardware, we're going to be talking a lot more about the software required.
Kelly KennedyUnderstand, the hardware is important.
Kelly KennedyAbsolutely none of it matters if you don't actually create the content and release it out to the world, which is where a lot of this software comes in and a lot of the tools that maybe are a little more challenging.
Kelly KennedyI know there's a lot of people out there who might say get this mic and get this audio interface and make sure that you have this tool and this tool and this tool and you will sound amazing.
Kelly KennedyGuys, what they are not telling you is you can have an absolutely incredible microphone like this Shure SM7B that you are listening to right now or heck, like my RE20.
Kelly KennedyBut understand if you just get a microphone and an audio interface, it does not sound that great.
Kelly KennedySure it'll sound okay, It'll sound a lot better than your laptop mic.
Kelly KennedyBut understand if you want to get a really beautiful studio produced sound, you are going to need production software, guys and plugins and lots of stuff to help to really brighten up the sound of this microphone, to brighten up your voice, to remove the echo and the reverb from your room.
Kelly KennedyThere is so much that can be done for you with the right software that almost no hardware can do for you.
Kelly KennedySo understand that it is so much more than just the hardware.
Kelly KennedyYou can have the best mics in the world.
Kelly KennedyYou can have a Rodecaster Pro too like we use on this show, and they're incredible and they do a lot of cool things and they add to the sound, but they do not make the sound that you are hearing in the production of this show.
Kelly KennedySo understand that using the right tools makes all the difference.
Kelly KennedyAnd it doesn't matter whether you're doing audio production, video production, recording or anything like that, it is going to take the right tools.
Kelly KennedyAnd so today I'm going to lay it out on the line, guys, I'm going to tell you exactly what I am using for software and tools in 2024 heading into 2025.
Kelly KennedyBut guys, before I do this show for you, understand this is just what I am using today.
Kelly KennedyAnd yes, I have changed my audio and we are going to chat about that because there was a big learning curve for me when I switched programs to produce this show.
Kelly KennedyAnd I'll explain to you what I did and why.
Kelly KennedyBut understand that by the time you hear this, let's say that you're coming to this show and it's like 2026, 2027, there not just might be, but there is likely new software that I'm using, updated tools, updated plugins.
Kelly KennedySo keep in mind, this is very much a show for the moment.
Kelly KennedyWill it apply in the future?
Kelly KennedyProbably, because a lot of these tools are pretty great and there will still be versions of them in the future, definitely.
Kelly KennedyBut understand that this show is really produced here in 2024.
Kelly KennedyLooking ahead to 2025, 2026 and helping my fellow content creators, my fellow podcasters, my fellow youtubers in the future getting started right now.
Kelly KennedySo caveat.
Kelly KennedyThis is really a show for the moment.
Kelly KennedyIt will apply to the future, I'm sure.
Kelly KennedyBut right now, this is a show for my content creators looking to do something big in 2025.
Kelly KennedyAll right, let's just get into it.
Kelly KennedySo guys, these tools are not in order of importance.
Kelly KennedyThey are just a list of tools.
Kelly KennedyWe're going to talk about five and then I'm going to go into six with some notable mentions of tools that I've used in the past and tools that maybe still get used sometimes depending on a scenario.
Kelly KennedyWe have to start this episode by talking about what I am recording on right now and that is Adobe Audition.
Kelly KennedySo for those of you who are looking to do your own production and understand many of you who maybe are outsourcing production, I think it would be highly, highly likely that wherever you are outsourcing your production to is likely using Adobe Audition.
Kelly KennedyAnd that's for good reason.
Kelly KennedyGuys, Adobe Audition is absolutely incredible for producing your show, editing your show, blending your show, overlaying sounds, music, whatever you are doing.
Kelly KennedyIt is really the gold standard for audio production.
Kelly KennedyAnd guys, I have to say I hated it when I started using it when I launched the business development podcast back in 2023.
Kelly KennedyI initially started using a program called Hindenburg Journalist Pro.
Kelly KennedyAnd guys, it was amazing when I did not completely understand what I was doing with my audio production.
Kelly KennedySo, like so many of you, you are going to have to learn about de reverb and cleaning up your music and denoising everything and making sure that you're getting studio quality sound.
Kelly KennedyAnd understand that does not happen automatically unless sometimes you're using a tool like Hindenburg Journalist Pro or another type of modern AI audio production equipment.
Kelly KennedyNow, Hindenburg Journalist Pro did something for me that I didn't really understand how important it was in the beginning, but it had an auto leveling feature which actually made sure that basically any overlaid music or anything like that never really interfered with the dialogue.
Kelly KennedyHindenburg Journalist Pro is actually a really amazing program designed for, guess what?
Kelly KennedyJournalists.
Kelly KennedyOkay?
Kelly KennedyIt's still used by a lot of podcast producers because it does really great.
Kelly KennedyIt records great audio.
Kelly KennedyIt's very easy to edit.
Kelly KennedyThe keyboard shortcuts and everything are pretty simple and you can add a limited number of plugins to it.
Kelly KennedyThis is, remember a while ago now, so it might have changed by now, but when I used it last, this is kind of how it worked.
Kelly KennedyAnd it actually worked pretty okay for the beginning.
Kelly KennedyAnd as I got further and further into the show, what I realized was it was lacking in a lot of customizability.
Kelly KennedyIt was lacking in my ability to get to hear the audio the way that it was going to output.
Kelly KennedyAnd so I found myself multiple times going back in, having to mess with the audio levels of my guests, of me having artifacts and things inside of my audio that I couldn't hear the first time around.
Kelly KennedyAnd so, guys, I was doing a ton of rework when I was using Hindenburg Journalist Pro.
Kelly KennedyAnd guys, I'm not.
Kelly KennedyI'm not hating on it.
Kelly KennedyIt's actually great.
Kelly KennedyI'm not trying to like persuade any of you away from it.
Kelly KennedyAll I'm suggesting here is that when I actually hired somebody to help me learn audio production better, I hired a coach.
Kelly KennedyI had them walk me through how they would produce a show.
Kelly KennedyI showed them how I was producing a show.
Kelly KennedyAnd what I realized was I had so much more customizability with audition.
Kelly KennedyAnd so at that moment, guys, I actually made the hard choice to switch to audition.
Kelly KennedySo for those of you who want to know kind of when this happened, I want to say it's somewhere around episode 80 to episode 90 of the Business development podcast.
Kelly KennedySo we were a long Way I was deep into the business development podcast when I made the switch to audition and guys, it was like starting from square one all over again.
Kelly KennedyI had to learn how to use a new audio editor.
Kelly KennedyI had to learn all of the shortcuts for Adobe.
Kelly KennedyAnd guys, yes, I learned them.
Kelly KennedyYes, I swore a lot trying to figure it out.
Kelly KennedyI remember sitting with Shelby and just thinking like, why do I have to learn this brand new program?
Kelly KennedyLike, I absolutely hate it.
Kelly KennedyMy, my audio production probably went up by like an hour and a half in the beginning when I was learning it all.
Kelly KennedyBut guys, I would never go back now.
Kelly KennedyAdobe Audition is absolutely incredible for audio editing.
Kelly KennedyIt actually saves me time now because I know by the time I finish my production of the show, it sounds exactly how I heard it when I created it.
Kelly KennedyI edited it the way I wanted.
Kelly KennedyI don't think I've had to go back and fix one show that I've created with Adobe Audition.
Kelly KennedyAnd unfortunately when I was using Hindenburg Journalist Pro, I probably have had to edit at least 20 shows out of that 90 that I did with it, if not more because there was an error or it didn't sound exactly how I heard it when I was producing it by the time it released.
Kelly KennedySo Adobe Audition is incredible for my podcasters out there.
Kelly KennedyFor anybody who's going to be recording audio specific content, Adobe Audition is the gold standard.
Kelly KennedyIf you have not started anywhere, just start there.
Kelly KennedyLearn how to use it.
Kelly KennedyLearn how to use the plugins.
Kelly KennedyGuys, plugins is probably a whole nother episode, but trust me, plugins make all the difference when it comes down to producing home studio shows.
Kelly KennedyPlugins are just incredible.
Kelly KennedyThere's a lot of great ones out there, likely what you need the most with regards to your podcast production.
Kelly KennedyYou're going to need something that can clean up the sound, something that's going to denoise for you.
Kelly KennedyYou're going to need something that is going to de reverb for you because many of your guests are not going to be using studio quality microphones if you were record guests.
Kelly KennedyAnd so you got to figure out a way to try to get their audio to sound as good as possible, as close to studio as possible.
Kelly KennedyYou're going to need a good cleanup tool, de Reverb tool, likely deplorave tool.
Kelly KennedySo just understand these are all plugins, but once you have an audio production software, you can buy all of these additional plugins.
Kelly KennedyMost of them work with Audition and you can use them to really clean up your sound and make your home studio sound.
Kelly KennedyLike a studio studio.
Kelly KennedyAnd it makes all the difference between sounding like you made this thing at home or like a professional podcast like you're hearing today.
Kelly KennedyOkay, so I use Adobe Audition for all of my personal recordings.
Kelly KennedySo understand, this actually is what I use to do my personal show, the show you're hearing today.
Kelly KennedyIt is also what I use to edit all my guest shows.
Kelly KennedyBut I don't record my guest shows in audition.
Kelly KennedyWe're going to get into that with the next tool which is called Riverside fm.
Kelly KennedySo for my podcasters out there, for anybody who's going to be doing recorded interviews of any type, understand, this can be video recordings, this can be audio recordings.
Kelly KennedyRiverside FM is the tool.
Kelly KennedyIt is the gold standard.
Kelly KennedyIt is incredible.
Kelly KennedyLet me explain to you what Riverside FM is.
Kelly KennedyIt is a web based tool, web based meeting platform like Zoom for those of you teams, Google Meets.
Kelly KennedyBut it is much higher quality when it comes down to the audio quality you get.
Kelly KennedyHow does this work?
Kelly KennedyRiverside FM records locally on your computer and your guest's computer.
Kelly KennedyWhat does this mean?
Kelly KennedyThis means that if you don't have great Internet or your guest doesn't have great Internet, the audio quality is still the highest quality it can possibly be.
Kelly KennedyHow?
Kelly KennedyHow is that possible?
Kelly KennedyYour show and video records locally to your computer for you and to their computer for your guest.
Kelly KennedyAnd when the show is done, when you hit stop recording, it then takes that local recording which couldn't have been interfered with by intranet, and then uploads it to a cloud on both sides, which allows you then to either download the full RAW video, the full RAW audio, or a fully produced AI show if you really want.
Kelly KennedyRiverside FM has a lot of really cool AI features.
Kelly KennedyYou know me, I'm not a huge fan of AI for a lot of things.
Kelly KennedyI do use it for clips and I do sometimes use it for fixing voices and editing on occasion.
Kelly KennedyBut most of my editing is done in audition.
Kelly KennedyWhy?
Kelly KennedyI have more control.
Kelly KennedyI can work on each track individually and make sure that my guest sounds incredible and that I sound incredible independently.
Kelly KennedySo I don't typically use the AI functions that Riverside FM uses.
Kelly KennedyHowever, that doesn't mean I won't in the future as they get better.
Kelly KennedyAlso, being able to just automatically produce a show with Riverside FM might be a huge benefit for those of you who think that that's important to you.
Kelly KennedyI like to produce my own show.
Kelly KennedyI do all of my editing on the back end.
Kelly KennedyThat's how we get this sound.
Kelly KennedyThat's how we get high quality each and every time.
Kelly KennedyBut for those of you who maybe don't have that skill set, you haven't taken the time to develop it in the beginning.
Kelly KennedyUsing those AI features is still probably better than you just releasing the show without using them.
Kelly KennedySo it is a benefit to my people as you are learning audio production and video production skills.
Kelly KennedyOkay, Riverside fm, you will need it if you plan on doing guest recordings.
Kelly KennedyIt is the best.
Kelly KennedyIt is the best.
Kelly KennedyIt's like, it's really incredible, guys.
Kelly KennedyThe quality is incredible.
Kelly KennedyI typically get around, I think, 4K quality with my videos that I do with them.
Kelly KennedyI can then create clips, export clips, add captions, add my branding.
Kelly KennedyTrust me, if you are doing guest recordings, if you plan to have guests as part of your shows in the future, or you want to record and do interviews with people and release it on the Internet, use Riverside.
Kelly KennedyYou can thank me later.
Kelly KennedyIt is incredible.
Kelly KennedyOkay, the next tool we have to talk about is called Descript.
Kelly KennedyAnd I know some of you are like, oh, I've heard of that before.
Kelly KennedyWhat is it?
Kelly KennedyThe script is freaking amazing.
Kelly KennedyIt is the best transcription Software as of December 2024.
Kelly KennedyIt really is, guys.
Kelly KennedyIt has gotten so much better even in the time that I have used it.
Kelly KennedyI remember picking it initially because it had the least mistakes for transcription.
Kelly KennedyAnd I realized early on with the podcast I was going to have to transcribe the show and add transcription to help boost SEO and find ability of my show in the future.
Kelly KennedyAnd so for those of you who are starting a podcast, this applies to you too.
Kelly KennedyYou are going to need to transcribe your shows.
Kelly KennedyThere's a lot of benefits to transcribing your show, by the way.
Kelly KennedyWe can get into it in a different episode maybe, but trust me, you are going to want to transcribe your show.
Kelly KennedyDescript is so much more than that, but that's something that I use it for every single week, twice a week at least.
Kelly KennedyYou use it to transcribe your show so you can essentially upload audio or video into it.
Kelly KennedyIt then transcribes the show and get this allows you to delete the buts, ums, OZ and a myriad of other features to make your show better.
Kelly KennedySo as you know, as humans, we say, but you're going to say a lot of filler words on a regular basis.
Kelly KennedyIt's just how people talk unless you practice not talking that way.
Kelly KennedyAnd so the challenge with that is, is that it can start to sound really bad in an audio recording.
Kelly KennedyWell, a program like Descript, once you upload your Produce show into it.
Kelly KennedyIt then takes that puts the whole thing in a transcription.
Kelly KennedyAnd if you don't like the buts, ums and ahs and anything else that you don't like in the show, you can literally edit the clip, audio or video by just deleting the word.
Kelly KennedyIt can do this automatically.
Kelly KennedyIt can replace words automatically.
Kelly KennedyYou can then export that transcript, upload it into wherever your podcast hosting is, and then you can add the transcript to your show, which is amazing for a lot of people.
Kelly KennedyAnd SEO reasoning.
Kelly KennedyYou can also then export the audio or video that is edited into script.
Kelly KennedyAnd you can literally edit your show, whether it's audio or video, simply by deleting the words.
Kelly KennedyAnd it is incredible.
Kelly KennedyIt just stitches the whole thing together.
Kelly KennedyYou'd never know that that sentence, word or phrase was there.
Kelly KennedyIt is super, super cool, guys.
Kelly KennedyAnd you absolutely, absolutely need it for transcripts, audio refinement, video production, refinement, audiograms or captions.
Kelly KennedyIt can do all those things for you.
Kelly KennedyIt is an indispensable tool in your creative journey.
Kelly KennedyEvery one of you, basically, whether you're doing audio production or video production, can benefit from using Descript.
Kelly KennedyAll right, and number four is my content creator, special Canva.
Kelly KennedyIf you have had to produce any type of social media content, very likely at some point, somebody told you about Canva.
Kelly KennedyI was on the fence about Canva in the beginning.
Kelly KennedyI wasn't initially a fan, but I think it was because I was using an older program called Predis AI, which basically claimed, hey, I'm like a chat GPT and Canva Mix.
Kelly KennedyAnd at the time, I guess it kind of was.
Kelly KennedyAnd if you really don't know what you're doing with regards to any type of content creation, a program like Predis was kind of cool because it created templates for you and basically did a lot of the work for you unfolding.
Kelly KennedyFortunately, it didn't do a super great job.
Kelly KennedySo we stopped using Predis and I learned how to use Canva and Canva, guys.
Kelly KennedyI use it all the time.
Kelly KennedyI use it all the time.
Kelly KennedyI use it to create Christmas cards this year, I use it to create LinkedIn posts, I use it to design super cool photos.
Kelly KennedyI use it to create content on behalf of our sponsors.
Kelly KennedyI use it all the time to create super cool, engaging social media content.
Kelly KennedyYou can add pictures, you can add backgrounds, you can add video, you can add wording, you can add all the different fonts, colors, videos, everything you could think of.
Kelly KennedyIt's really, really incredible.
Kelly KennedyAnd you can use it for templates for LinkedIn, Instagram, Facebook, literally anything like.
Kelly KennedyLike I said, I used it this year to create my Christmas cards for my clients.
Kelly KennedyGuys, it is incredible.
Kelly KennedyIf you have to create social media content on behalf of yourself, on behalf of your company, on behalf of anyone, Canva is worth it.
Kelly KennedyAnd guys, I don't think it's much more than like 150 bucks a year for a pro subscription.
Kelly KennedyIt is super affordable and super versatile and will be and should be a tool in any creator's toolbox.
Kelly KennedyAll right, number five, we're going into DaVinci Resolve.
Kelly KennedyDaVinci Resolve is a video editing platform.
Kelly KennedyI'm really new to this one, so I don't have a lot to compare it to, and I'm just going to give that caveat right off the bat.
Kelly KennedyBut what I can say is that I compared it against Adobe Premiere Pro and the reason I chose DaVinci Resolve was because, get this drum roll.
Kelly KennedyIt is free.
Kelly KennedyYes, DaVinci Resolve is a free professional video editor.
Kelly KennedyYes, it has a paid version, but trust me, if you are just creating social media content, videos that you're going to release on LinkedIn, Instagram, things like that, you actually don't even have to pay for it and you get all of the updates with it for free.
Kelly KennedyI don't know how they do it.
Kelly KennedyThey're miracle workers.
Kelly KennedyIt is incredible.
Kelly KennedyAnd guys, let me tell you why I wanted to use this instead of just a script.
Kelly KennedyOkay?
Kelly KennedyI could obviously record my video, upload it into descript, do the editing and release it.
Kelly KennedyBut.
Kelly KennedyBut here's the thing.
Kelly KennedyI've told you guys how important audio production is and making sure that you can get D Reverb Studio quality audio, you can't really do that with descript alone.
Kelly KennedyNot yet, anyway.
Kelly KennedySo for now, what I've been doing is I record my video of me talking, I upload it into DaVinci Resolve first, and I use it to edit the clip, and I use it to actually clean up the audio and make sure that I get the frame the way I want it, whether I want it in a portrait mode or a landscape mode, whether I want it in 4K or 1080p.
Kelly KennedyAnd then, guys, this is the crown jewel.
Kelly KennedyAll the plugins that I have for Adobe Audition, they automatically work in DaVinci Resolve.
Kelly KennedyAnd so I can go in and I can do the same level of audio production for my video as I can do in Adobe Audition for my podcast audio.
Kelly KennedyThis means all the plugins that I bought to clean up my voice and make me sound really great with studio quality or my guests sound really great with studio quality.
Kelly KennedyI can apply them to my video before I export that and put it into Descript for final editing, which means I get studio quality audio in my homemade videos to just give them that little bit more punch.
Kelly KennedyOkay?
Kelly KennedyTrust me, this is incredible.
Kelly KennedyDaVinci Resolve is super versatile.
Kelly KennedyIt's done everything that I need for my content creation needs thus far.
Kelly KennedyAnd yes, I am still using the free version of it.
Kelly KennedyIt meets all the needs and it is literally free.
Kelly KennedyTrust me, you're going to love it.
Kelly KennedyAll right, number six guys, this one's just special mentions and I feel like I just had to talk about them because I have used them at various points.
Kelly KennedyI may not be using them now.
Kelly KennedyWe talked about one of them.
Kelly KennedyHindenburg, Journalist Pro I'm not using it at the moment, but it played a major role in the business development podcast.
Kelly KennedyIt played a major role in all the efforts that have got me to today.
Kelly KennedyAnd so let's just talk about a few tools which are still great, but I don't use them on a daily basis and I will explain why as we go.
Kelly KennedyThe first one is Opus Clips and if you are on LinkedIn, Facebook, Instagram, you have likely been bombarded by Use Opus Clips to create all your video clips.
Kelly KennedyAnd yes, Opus Clips actually is pretty cool and I have used it quite a bit.
Kelly KennedyIt does leave a little to be desired on the editing front.
Kelly KennedyI did not find the editor super great to use.
Kelly KennedyI didn't really find the AI features that great.
Kelly KennedyAnd I did eventually just end up going back to using Riverside to create my clips because I had to get my video from somewhere which was coming from Riverside anyway.
Kelly KennedyAnd initially I was like, oh, Opus clips, this is cool.
Kelly KennedyAnd I could put it in and it would basically create me.
Kelly KennedySocial media content, AI based and it would rate it based on like how viral it thought it would be.
Kelly KennedyAnd guys, it wasn't really that great.
Kelly KennedyAnd keep in mind we're talking early 2024 so maybe it's better now.
Kelly KennedyBut I didn't have the greatest experience with it and in the end I still have a paid subscription of Opus clips that I don't really use.
Kelly KennedyI'm mostly using Riverside.
Kelly KennedyRiverside's video editor to create clips is incredible.
Kelly KennedyWhile it doesn't rank each clip it makes for you in viralness, it still does a really great job of picking amazing clips for you and allowing you all the tools you need to produce a really great clip right out of Riverside you don't need two programs.
Kelly KennedyYou can use the one to do both.
Kelly KennedyAnd I'll be honest, I don't necessarily think Opus Clips is worth it if you already have a Riverside subscription.
Kelly KennedySo that's where I'm at with Opus Clips.
Kelly KennedyAnd keep in mind, this could change.
Kelly KennedyMaybe it gets amazing and I come back and we'll talk about it at the end of 2025.
Kelly KennedyBut as of right now, that's where I stand with it at the moment.
Kelly KennedyThe second one I talked about briefly was Predis AI.
Kelly KennedyNow, Predis was really cool when I first found it, and keep in mind, I first found it, like, at the very beginning of the show almost.
Kelly KennedyI was working for a client who had it.
Kelly KennedyThey're like, oh, Kelly, you got to try this.
Kelly KennedyIt's super cool.
Kelly KennedyAnd at the time, it was super cool, right?
Kelly KennedyIt was new, it was flashy, it was AI doing all the work and creating, you know, social media content for you use, uploaded some pictures, and it, like, created you a bunch of stuff, which was cool in the beginning.
Kelly KennedyBut understand now there's so much AI crap content out there that it doesn't really stand out.
Kelly KennedyAnd so I've kind of gone the other way with regards to my social media content.
Kelly KennedySo much of the social media content I do now, I want it to be authentic.
Kelly KennedyAuthentic.
Kelly KennedyI want it to feel like Kelly, I want to write it, I want to be a part of it, which is why I'm diving deep into video here in 2025, because that just feels like the most authentic version of myself that I can bring to you guys on a weekly basis for motivation, inspiration.
Kelly KennedySo think about it from that standpoint.
Kelly KennedyIf you're like, if you don't mind a whole bunch of AI in your content, Predis AI might be worth it for you.
Kelly KennedyBut if you want to be authentic, which is really what I think everybody listening to this show wants, they want an authentic version of themselves.
Kelly KennedyThey want to be able to grow.
Kelly KennedyThey want to grow their business.
Kelly KennedyThey want to build connection.
Kelly KennedyAI isn't really the way to do it.
Kelly KennedyAnd so you may find yourself stepping back like me.
Kelly KennedyBut if not, and you want, like, a really cool AI solution platform, give predecessor a try.
Kelly KennedyYou might like it.
Kelly KennedyAdobe Podcast.
Kelly KennedyNow, this one is kind of cool.
Kelly KennedyAnd I'll be honest, I've used Adobe Podcast to fix episodes of the business development podcast, that I wasn't super happy with the audio.
Kelly KennedyAnd when I was using Hindenburg Journalist Pro, some of the plugins and stuff weren't always working correctly.
Kelly KennedyAnd so sometimes I got really, really bad audio that I wasn't really able to fix.
Kelly KennedyAnd sometimes Adobe Podcast could fix it.
Kelly KennedyHere's the thing, it uses super heavy AI based processing and it can really distort the sound of your guest or the sound of your audio too much.
Kelly KennedyI can add things like artifacts like clicks and pops and stuff that shouldn't have been there.
Kelly KennedyAnd it can also add like a deep bassiness to it because it's trying to like fix audio, maybe in situations that it doesn't even exist.
Kelly KennedyAnd so while for some of you, if you're trying to clean up some really bad audio or you don't have any type of experience in audio editing, you might really like and benefit from a program like Adobe Podcast.
Kelly KennedyAnd Adobe Podcast was free with the cost of your Adobe Audition subscription.
Kelly KennedySo if you have a subscription for Adobe Audition, you likely also have free access to Adobe Podcasts.
Kelly KennedyAnd you might really enjoy this for your podcast recording and editing.
Kelly KennedyBut for me, I don't really use it much.
Kelly KennedyWhy I find it distorts the sound and it adds artifacts that haven't been super great.
Kelly KennedyIt did however, fix a couple of my episodes where my guest audio really wasn't up to par.
Kelly KennedySo understand it actually has its place.
Kelly KennedyAnd would I try it again if I couldn't get audio right?
Kelly KennedyAbsolutely, I would try it again.
Kelly KennedyAnd so from that standpoint, it still makes the special mentions list.
Kelly KennedyAnd obviously we've talked about it a couple times here, guys.
Kelly KennedyHindenburg Journalist Pro for easy audio editing and recording program that's like Audition, but like Audition Light, right?
Kelly KennedyLike it doesn't have quite as many editing features, it can't do as much.
Kelly KennedyBut if you're just getting started in podcasting and you just need something that's cost effective, not, not a monthly subscription, you can get an annual subscription for a good price.
Kelly KennedyHindenburg Journalist Pro I have to give it an honorable mention, guys.
Kelly KennedyIt created at least 90 episodes of the business Development podcast.
Kelly KennedyAnd you know what?
Kelly KennedyNot many of you would notice the difference.
Kelly KennedyI do, because I've listened to over 190 episodes of production at this point.
Kelly KennedyRight?
Kelly KennedyBut my ears are tuned for it.
Kelly KennedyIf your ears aren't quite tuned for it, it might be absolutely perfect for you.
Kelly KennedyAnd so if you're just getting started and you don't mind maybe upgrading down the line, you just need something that's easy to use in the beginning.
Kelly KennedyHindenburg Journalist Pro is still going to get a special mention in today's show.
Kelly KennedyNow understand you will try many tools in Your creative journey.
Kelly KennedyGuys, there's new tools being created all the time.
Kelly KennedyUnderstand this is just what I am using as of December 2, 2024.
Kelly KennedyGuys, January 1 of 2025, I might find a new program that I like even more.
Kelly KennedySo understand these tools are evolving quickly.
Kelly KennedyAI is changing the game quickly with regards to production and speeding things up and helping you out with your audio.
Kelly KennedyAnd so I got nothing against that, especially if it cleans up audio well, does all the things, and preserves a nice authentic voice.
Kelly KennedyI love that.
Kelly KennedyThe reality is we use AI in some of the plugin tools that we use to produce this show.
Kelly KennedySo tools are evolving quickly, rapidly, and all the time there's basically something new.
Kelly KennedySo keep in mind I will try new tools all the time, as should each of you.
Kelly KennedyThe reality is that's how you stay ahead.
Kelly KennedyThat's how you stay in the game.
Kelly KennedyYou have to know what's coming up, you have to try the tools available to you, and you have to make your own determinations on what you are going to use in your software stack or your production stack for both your audio and your video.
Kelly KennedyBut don't be afraid to try them.
Kelly KennedyDon't be afraid to give any new tool a try.
Kelly KennedyThe reality is it can't hurt.
Kelly KennedyAnd you can always go back to your old way of doing things.
Kelly KennedyBut the funny thing is, is that all of these things that I've talked with you today, basically I started with something else and I found something better.
Kelly KennedyAnd you too may start with this and find something better as you go.
Kelly KennedyBut I think the tools we've talked about today, if you're looking to create podcasts, if you're looking to create audio content, video content, social media content, in 2025, the five programs we talked about today will do all of it and then some for you.
Kelly KennedyNow guys understand.
Kelly KennedyI learned all of these tools from square zero.
Kelly KennedyWhen I got into podcasting, I'd never produced an audio anything in my life.
Kelly KennedyI learned all of it.
Kelly KennedyI learned audio production, I'm learning video production, I'm learning how to use plugins.
Kelly KennedyI learned what D reverb is and audio processing is and audio mastering and how to eq.
Kelly KennedyThese are all learnable skills.
Kelly KennedyUnderstand?
Kelly KennedyI knew none of it.
Kelly KennedyI'm learning video skills right now because once again, I knew none of it.
Kelly KennedySo you can learn this stuff too.
Kelly KennedyIf I can learn this stuff, you can learn this stuff too.
Kelly KennedyThe show you hear today, the show produced as you hear it today, took me two years of learning to get to, but it sounds pretty all right for two years and we were sounding pretty all right even at the end of year one.
Kelly KennedySo understand, if I can do this, you can do this too.
Kelly KennedyPut your noses to the grindstone, record some content, practice, and sooner than you know you will have incredible content to release to the world.
Kelly KennedyYou got this guys.
Kelly KennedyGet to it.
Kelly KennedyThat takes us to the end of today's show, guys.
Kelly KennedyI hope you enjoyed it.
Kelly KennedyLet's get into a show update.
Kelly KennedyWe're sitting at 225,600 total downloads.
Kelly KennedyWe're at 3,046 followers on Apple Podcasts and Spotify.
Kelly KennedyWe are taking Community Questions for our December Community Questions episode.
Kelly KennedyIf you want to submit Community Questions, you can send me Messages directly on LinkedIn or you can email me podcastapitalbd ca it is my absolute pleasure to let you know that we are celebrating four years of Capital Business Development today.
Kelly KennedyIt is our four year anniversary of incorporation at Capital Business Development, the company that I created.
Kelly KennedyThe company that brings you the Business Development podcast and it has been incredible.
Kelly KennedyIt has been an amazing four years of entrepreneurship and I am absolutely, absolutely proud to be here today to do this show for you.
Kelly KennedyShout outs this week Gary Noseworthy, Adam Kimmel, Colin Harms, Deanna Keane, Cam Lawson, Tammy Julgon, Jenny Corrigan, Ariel Michelle Little, Lindsey Key, Ida Selleck, Chris Wilkinson, Annette Irwin, Brian Biggs, Parisa azimay, Mindy K.
Kelly KennedyMcRae Broadbent, Jason Chakalakal, Ricardo J.
Kelly KennedyFlores, Chris Small, Irina Horaceva, Lauren Graff, Daniel Sonnenberg, Sherry Allen, Janet Miller, Vijay and Swami Nathan and Susan Pacific Seika until next time.
Kelly KennedyThis has been the Business Development Podcast and we will catch you on the flip side.
NarratorThis has been the Business Development Podcast with Kelly Kennedy.
NarratorKelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.
NarratorHis passion and his specialization is in customer relationship generation and business development.
NarratorThe show is brought to you by Capital Business Development, your business development specialists.
NarratorFor more we invite you to the website at www.capitalbd.ca.
Narratorsee you next time on the Business Development PODC.