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Jill Hart-The Coach's Alchemist: The secret to growing your business isn't doing more. It's aligning your work with your soul's true purpose. In this episode, we'll dive into how to build a heart-centered business that feels spacious, aligned, and deeply fulfilling without burnout or hustle.

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Jill Hart-The Coach's Alchemist: Hi, and welcome to the UWorld Order Showcase Podcast, where we feature life health transformational coaches and spiritual entrepreneurs stepping up to be the change they seek in the world.

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Jill Hart-The Coach's Alchemist: I'm your host, Jill Hart, the Coaches Alchemist, on a mission to help entrepreneurs and coaches amplify their voice, monetize their mission, and get visible. If you're ready to start attracting premium clients without chasing algorithms or hunting people down like a banshee on a mission, head on over to Coachesalchemist.com and schedule your free client acquisition audit. It's the first step to building a business where your clients seek you out rather than

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Jill Hart-The Coach's Alchemist: than you having to hunt them down. Today, we are chatting with Celeste Frenette. Celeste is a speaker, author, and soulful business mentor who helps entrepreneurs build sustainable, heart-centered businesses.

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Jill Hart-The Coach's Alchemist: without burnout. A former nurse, a naturopathic doctor, she now teaches how to blend strategy with soul, build authentic visibility, and create businesses that feel as good as they look. Celeste is the author of the best-selling book, A Season of Spaciousness, and

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Jill Hart-The Coach's Alchemist: The upcoming My Soft Era Journal. Her talks and teaching center on self-trust, intuition, and redefining success with gentleness and integrity. Welcome to the show, Celeste. It's wonderful to have you with us today.

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Celeste Frenette (she/her): Thank you so much, Jill. I'm really happy to be here.

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Jill Hart-The Coach's Alchemist: I loved your… The name of your book, it just feels like…

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Jill Hart-The Coach's Alchemist: the yummy space. I like spaciousness, and taking…

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Jill Hart-The Coach's Alchemist: Taking space in our lives to be able to really focus on what we're doing here.

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Jill Hart-The Coach's Alchemist: And to have the experience that we're here to have.

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Jill Hart-The Coach's Alchemist: I just wanted to get that out.

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Jill Hart-The Coach's Alchemist: Let me ask you the big question. What's the most significant thing, in your opinion, as individuals we can do to make an impact on how the world is going?

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Celeste Frenette (she/her): In my opinion, it's being as ourselves as we can be. So, I believe that each of us is born with innate gifts, with innate wisdom, skills.

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Celeste Frenette (she/her): things that we're meant to pour out into the world, and so often, from a very young age, we're taught to suppress the things we love, to focus on the things that others around us say are practical, or make sense on paper to them. And so, it's, I feel, a small percentage of people who actually listen to that voice inside, and say, no, I'm gonna do what I feel, and very often we…

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Celeste Frenette (she/her): Build a life that looks like what somebody else wanted for us, and realize we've lost ourselves in it, and then later on in life.

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Celeste Frenette (she/her): come back to. What makes us come alive? Which is what pours this positive, nourishing, healing energy into the world.

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Jill Hart-The Coach's Alchemist: Yes, and I'm so excited that now is the time when people are actually slowing down enough, which goes back to the making space in your life so you can

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Jill Hart-The Coach's Alchemist: decide

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Jill Hart-The Coach's Alchemist: what feels right to you, and where you really should be going, rather than just being pushed along by the current that is the world that we live in. You know, you've got parents and teachers and…

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Jill Hart-The Coach's Alchemist: friends, because we get into friend groups that push us in a direction. You were once a nurse and a naturopathic doctor. I mean, those are things that are, like, strong currents that you get into, and you're just moved along this path.

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Jill Hart-The Coach's Alchemist: So, what made you… step out of that stream into something different? Or is it different?

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Celeste Frenette (she/her): You know, it… I would say it's a different…

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Celeste Frenette (she/her): Different way of working in a similar field.

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Celeste Frenette (she/her): And so, as a nurse, I was working in palliative care, and I felt very much that if you imagine, downstream treatment being after everything's happened, then there's

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Celeste Frenette (she/her): Not necessarily a lot of movability, versus upstream, looking at prevention and looking at, let's tune into ourselves now, before our body starts to…

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Celeste Frenette (she/her): let us know that it's unhappy before our body starts to get really loud with physical symptoms. And it just inspired me to want to work a little bit more upstream

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Celeste Frenette (she/her): as just feeling like that was where I was called to be.

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Jill Hart-The Coach's Alchemist: So, how does that play into what you're doing now? And do you want to explain how you help people?

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Celeste Frenette (she/her): Yeah, so…

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Jill Hart-The Coach's Alchemist: coach.

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Celeste Frenette (she/her): Yeah, so when I was a nurse, I remember I was working in palliative care with a lot of people at the very end of their lives, and just feeling like I wanted to be able to offer more. And, you know, as a nurse in the medical system, you're very…

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Celeste Frenette (she/her): rushed in terms of how much care you can offer each person, and I just wanted to be able to hear people's stories, connect with them deeper, offer something extra beyond my nursing scope of practice. And so that's what led me to naturopathic medicine, and I thought that that's where I'd stay.

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Celeste Frenette (she/her): And what happened is I noticed people coming into my practice, and they had seen everybody and tried everything, and nothing was moving. Nothing was shifting those physical things, or the mental-emotional things that they had felt really burdened by for years and years.

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Celeste Frenette (she/her): And I would ask them questions that they had never been asked before, which is, what's your dream?

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Celeste Frenette (she/her): And people would start to come alive, and there would be this life in their eyes, and this spark, and this energy as they'd start to pour it all out, and then at the end of it, they'd be like, nobody's ever asked me that before. And that just planted a seed.

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Celeste Frenette (she/her): That helped them to remember who they are, what they love, what they really want, what brings them joy, and they would start to take little step after little step in that direction, and I noticed that physical things began to heal.

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Celeste Frenette (she/her): And I thought, this is where I want to be. This is where I want to be doing my work every day, because I love this. That's what makes me come alive.

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Jill Hart-The Coach's Alchemist: Love that. And it's so true, so… so often we go through life and nobody ever bothers to say, what do you want to do?

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Jill Hart-The Coach's Alchemist: not…

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Jill Hart-The Coach's Alchemist: you know, telling you what you're going to do. I think as parents, you know, I have lots of kids, and it was…

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Jill Hart-The Coach's Alchemist: it was something that happened to me when I was growing up. My parents would ask me, you know, what do you want to do? And I would say things like, you know, I want to just be a bum and travel the world. And they would tell me, no, you can't do that. Or, I want to get married and have a lot of kids.

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Jill Hart-The Coach's Alchemist: My mother didn't ever really want to have kids, and then she had 3 girls, and she wanted boys, and it was just like, she never got what she felt she wanted in life, and so she was really dead set on making sure that this didn't happen to us.

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Jill Hart-The Coach's Alchemist: that wasn't her life. I mean, she had her life to live, and… your kids…

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Jill Hart-The Coach's Alchemist: have their own lives to live, and our job as parents is more to… and coaches, because these really do kind of equate, is to help them

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Jill Hart-The Coach's Alchemist: Peel back the layers to what they do want.

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Jill Hart-The Coach's Alchemist: And recognize that, you know, all things exist, and all possibilities exist.

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Celeste Frenette (she/her): Yeah.

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Celeste Frenette (she/her): It really helps to have somebody who believes it's possible along with you, because I think even if our parents have a different idea of where they think we should go, or what they think we should do, or how we should go about it, they may not even have the capacity to vision that as something that could be done, because they can't consider it for themselves.

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Jill Hart-The Coach's Alchemist: Exactly. I have one son that… he's… he's an amazing auto mechanic.

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Jill Hart-The Coach's Alchemist: I, like… I want my car to work when I turn the key on.

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Celeste Frenette (she/her): That's all I care about.

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Jill Hart-The Coach's Alchemist: But this… this man, he's a man now, he… he just can look at things and see how they go together, and…

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Jill Hart-The Coach's Alchemist: It's just, like, it's an amazing gift, but… and he works in a field where

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Jill Hart-The Coach's Alchemist: People value this gift that he has, and so he's able to be who he… who he was made to be.

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Celeste Frenette (she/her): But I cannot…

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Jill Hart-The Coach's Alchemist: I could never envision that for him, because, like, Not my ball of wax.

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Celeste Frenette (she/her): No, but I'm sure if he shared it with you, you'd be like, yeah, you can do that.

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Jill Hart-The Coach's Alchemist: And I did. You know, he would tell me what he's doing, and it's like, yeah, go get it.

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Celeste Frenette (she/her): Yeah.

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Jill Hart-The Coach's Alchemist: I'm… I'm standing by, waiting to see what happens! I'm excited for you!

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Celeste Frenette (she/her): Yeah.

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Celeste Frenette (she/her): That's beautiful.

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Jill Hart-The Coach's Alchemist: It is fun. So, how do you work with people? Is it one-on-one? Is it groups?

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Celeste Frenette (she/her): Mostly now through group programs. I've really, let my one-on-one practice back a lot as I've expanded into doing things that can just help more people in a different amount of time, but, I do work a little bit one-on-one. I take on a few clients every quarter.

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Celeste Frenette (she/her): And… Yeah.

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Celeste Frenette (she/her): Bold.

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Jill Hart-The Coach's Alchemist: So, you talk a lot about what

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Jill Hart-The Coach's Alchemist: about doing what's most aligned instead of doing more. What does that actually look like in day-to-day business decisions?

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Celeste Frenette (she/her): Yeah, so for me, if you imagine, for example, growing a business in the online space, you'll have

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Celeste Frenette (she/her): thousands of people out there telling you, you need to focus on this type of funnel, you need to focus on your email list, you need to focus on YouTube, you need to focus on Instagram, and it's so noisy.

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Celeste Frenette (she/her): Right? And you'll have some type of internal sense of where you feel drawn, or what feels like the most important thing to you. And you can build a 6- or 7-figure business without ever having certain ones of those. You might never be on YouTube, you might never be on Instagram, but you're gonna go where you feel called, and where you feel like your presence is needed. And so, my work is in supporting people to hear what it is that they feel of all of this.

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Celeste Frenette (she/her): discern, okay, of all of this information, which one is the right fit for me? Because everybody takes a different pathway to get where it is that they want to go.

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Jill Hart-The Coach's Alchemist: You know, that is so profound. There's so many ways to reach your ideal clients.

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Jill Hart-The Coach's Alchemist: And your ideal clients…

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Jill Hart-The Coach's Alchemist: are ideal because they're perfect for you and what you're doing. Not everybody is called to work with everybody, and that's a beautiful thing, but

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Jill Hart-The Coach's Alchemist: your people's…

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Jill Hart-The Coach's Alchemist: Congregate in certain spaces, and if you're trying to do all the things because some coach or guru told you, you need to be everywhere all the time, shouting from the loudest thing.

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Jill Hart-The Coach's Alchemist: Then you're not being authentic to yourself.

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Jill Hart-The Coach's Alchemist: And…

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Jill Hart-The Coach's Alchemist: your people aren't gonna hear you, because they're gonna be like, no, I don't want to be over there.

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Celeste Frenette (she/her): So they don't…

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Jill Hart-The Coach's Alchemist: behind you.

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Celeste Frenette (she/her): Yeah, so just trusting yourself and believing that that connects with those opportunities, that connects to that community being built, wherever it is that you feel you need to go, or even in terms of the steps that you're taking in a business, you know, which digital product do you make? Well, which one excites you the most?

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Celeste Frenette (she/her): Which one do you have the most energy behind? And start there, because that's what people are gonna feel.

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Jill Hart-The Coach's Alchemist: Yeah, and providing what people want, not what you think they need.

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Jill Hart-The Coach's Alchemist: Which is… something that I've… Discovered in my life.

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Jill Hart-The Coach's Alchemist: Because people want what they want.

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Celeste Frenette (she/her): And they usually want results, they don't want the program you're offering.

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Jill Hart-The Coach's Alchemist: They want the result that you're promising.

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Jill Hart-The Coach's Alchemist: then… That's… Being able to share that in a way that they can identify with it.

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Jill Hart-The Coach's Alchemist: Which is, you know, it's so easy to say that, but when it comes into the practical application, it's really helpful to have somebody standing with you, saying, maybe tweak it a little more this way, or…

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Jill Hart-The Coach's Alchemist: That's great!

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Jill Hart-The Coach's Alchemist: I totally feel that! You know, it's just like…

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Jill Hart-The Coach's Alchemist: Instead of standing there by yourself going, I hope this works!

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Celeste Frenette (she/her): Yeah, absolutely.

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Celeste Frenette (she/her): Yeah.

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Jill Hart-The Coach's Alchemist: a lot. And I think that's what really helps with communities.

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Jill Hart-The Coach's Alchemist: I know…

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Jill Hart-The Coach's Alchemist: you're doing group coaching, but group coaching insinuates that you're having a group of people come together so they can help and support each other, as well as getting advice and coaching from you in terms of, you know, maybe you've tried this, but maybe somebody else in your group has tried something that's worked or hasn't worked, and they can share their experience.

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Jill Hart-The Coach's Alchemist: I just… I find it so…

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Jill Hart-The Coach's Alchemist: Empowering to be in community with other people.

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Celeste Frenette (she/her): Absolutely. I feel like everybody is amplified, right? Because we all bring all of our experiences to the table.

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Jill Hart-The Coach's Alchemist: And you have a program called the Soulful Entrepreneur Incubator, and I love it, because incubating is, like, it's that…

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Jill Hart-The Coach's Alchemist: The final cooking process for something to, like, burst into life

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Jill Hart-The Coach's Alchemist: and be self-sustainable. They just need a little bit of… of warming and

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Jill Hart-The Coach's Alchemist: cuddling and, you know, just to get them going. It's just, like, it's so… your… your terminology just, like, really strikes me as…

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Jill Hart-The Coach's Alchemist: yummy, because that's the best way to put it.

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Jill Hart-The Coach's Alchemist: So you want to talk a little bit about your… your incubator program? Yeah, that works?

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Celeste Frenette (she/her): I started it… it's called Thrive, the Soulful Entrepreneur Incubator, and I started it because what I noticed is that

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Celeste Frenette (she/her): We really help to make each other brave.

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Celeste Frenette (she/her): You know, we have that inside of us, but being around a like-hearted community where you can share what you're working on or what you're working towards, get feedback, know that somebody has your back as you're about to maybe step out and brave new ways, start doing videos for the first time, release a product, release a program, develop different parts of your business. It's really nice to

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Celeste Frenette (she/her): feel like you're not alone in that, because so many of us, especially if we work from home, we tend to be really isolated. And we might be creating and working on things all hours of the day or night on our own, not passing it by anybody else or having that support by anybody else. But for me, as I was growing my business, it was fundamental to me to have community around me and to be able to

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Celeste Frenette (she/her): say I wanted to share a personal or vulnerable story with the world, or a speech, or something like that, to be able to share it with a friend first.

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Celeste Frenette (she/her): who, even if I wasn't getting feedback from them, could just bear witness to it and hold space for me, so that, okay, I shared it with you, now I can share it with the world.

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Jill Hart-The Coach's Alchemist: Just so important. And, you know, people look at you…

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Jill Hart-The Coach's Alchemist: I don't know about you, but I know most of the people in my physical community

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Jill Hart-The Coach's Alchemist: they don't know what I do.

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Jill Hart-The Coach's Alchemist: They have… they just can't relate to, like.

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Jill Hart-The Coach's Alchemist: being online, even having a podcast. I mean.

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Jill Hart-The Coach's Alchemist: I know people really well, but they don't… they don't…

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Jill Hart-The Coach's Alchemist: They don't understand what it is to have a life online, and coaches and entrepreneurs that work online primarily, it's like a whole other aspect of your life.

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Jill Hart-The Coach's Alchemist: We used to go to offices when I was young, and you would work in your office, and you had an office community that was very separate from your personal community in most cases.

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Jill Hart-The Coach's Alchemist: And then… Now we… we do this online so that there's, like… People don't… really recognize it.

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Celeste Frenette (she/her): Yeah, it's hard to wrap your head around, and I have that conversation with people so often where they're like, wait a minute, what exactly is it that you do?

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Jill Hart-The Coach's Alchemist: And they either…

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Jill Hart-The Coach's Alchemist: they're just not in that space in their life, so they don't really understand. But there are so many of us who are online, and we do need each other, and…

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Jill Hart-The Coach's Alchemist: It's where you and your, program come in to help people. They're… but…

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Jill Hart-The Coach's Alchemist: That's why I do what I do, is so I can showcase what… what's available to people.

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Jill Hart-The Coach's Alchemist: In terms of being online, and in community, and being able to support one another. Even if you're in the same industry, doing the same sort of things, or if you're doing something really super different.

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Jill Hart-The Coach's Alchemist: It's… It's a place… we're…

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Jill Hart-The Coach's Alchemist: It's not quite a marketplace, but it is a space where it's like, come here.

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Jill Hart-The Coach's Alchemist: tell people what you're doing. Tell them how you're doing it, and who you're doing it for, so that they can…

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Jill Hart-The Coach's Alchemist: They can know that it's available to them.

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Celeste Frenette (she/her): Yes.

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Celeste Frenette (she/her): Yeah, and so many of the things that people are doing, they're doing now because they saw somebody else, and that gave them that spark of possibility of, like, oh, maybe I could too.

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Jill Hart-The Coach's Alchemist: Yeah.

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Jill Hart-The Coach's Alchemist: Exactly, and a lot of them have gone through things.

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Jill Hart-The Coach's Alchemist: personally, and they're just like, I don't want this for anybody else. I don't want anybody… I figured out how to do it in a way that… that helps… has made my life better, and I want to share that with somebody else.

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Jill Hart-The Coach's Alchemist: And so that they don't have to have that terrible experience that I went through. And just…

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Jill Hart-The Coach's Alchemist: It's just, like, so many things that are available now that…

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Jill Hart-The Coach's Alchemist: maybe 10 years ago, really? Not so much. Women's health.

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Jill Hart-The Coach's Alchemist: It's a big one.

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Jill Hart-The Coach's Alchemist: when I went through menopause, I…

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Jill Hart-The Coach's Alchemist: I had my mom, who was…

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Jill Hart-The Coach's Alchemist: wholly unhelpful about the whole thing, because she just didn't know, because people didn't talk about it. But now people, women.

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Jill Hart-The Coach's Alchemist: Older women are like, yeah!

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Jill Hart-The Coach's Alchemist: It sucks in the beginning, you'll figure it out, and it's actually kind of nice in the…

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Jill Hart-The Coach's Alchemist: After you get through the tough part. These are the things… some of the things you can do to make this… the transition smoother.

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Jill Hart-The Coach's Alchemist: That… That information probably was available, but it was…

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Jill Hart-The Coach's Alchemist: Not to the extent that it is now, and it's…

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Jill Hart-The Coach's Alchemist: kind of like that with coaching. It's like, you know, there's… there's people around to help you.

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Jill Hart-The Coach's Alchemist: Make the next step, or… or share what you're doing, and… and help you refine it so that it looks like it's gonna…

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Jill Hart-The Coach's Alchemist: Have the intended outcome.

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Celeste Frenette (she/her): Yeah, absolutely. It's such a gift, the online world, in that way, because I feel…

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Celeste Frenette (she/her): It really helps to unshame things in a lot of different areas of life, where previously you may have felt very alone. Now, there are people who are going through the same thing, who are giving voice to it. They're saying, oh, for example, here is something that I'm experiencing in perimenopause or postmenopause, and you realize, oh, that's from that. I didn't even know, I just thought this was a weird thing I was experiencing, but now I have contacts.

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Celeste Frenette (she/her): I understand there are other people going through this, too. With all kinds of things, it feels that way. And certainly as an entrepreneur, too, as you see other people doing it, you realize, I'm not alone. There's a whole community of people out there.

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Jill Hart-The Coach's Alchemist: Yeah, and it bridges… it bridges the gap between online and offline. There are a lot of businesses that are still brick and mortar that

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Jill Hart-The Coach's Alchemist: They… they need support, too.

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Jill Hart-The Coach's Alchemist: To… to come and have more of a presence online?

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Jill Hart-The Coach's Alchemist: Because it opens up doors that…

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Jill Hart-The Coach's Alchemist: Might have been a barrier in the past.

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Jill Hart-The Coach's Alchemist: I want to turn this around just a little bit, in terms of helping people find their purpose. Do you help people with that, too?

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Celeste Frenette (she/her): I too.

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Celeste Frenette (she/her): Yeah, for me…

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Celeste Frenette (she/her): I really believe that our purpose is to be as ourselves as we can be, that if that is all that we do in this life, we've accomplished our purpose. So that's just really being honest with yourself about, who am I? What do I love? What makes me come alive? What feels expansive? What…

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Celeste Frenette (she/her): really ignites that flame inside of me, and how can I be true to that, and choose that every day, and build a life around that, instead of trying to fit that into a big life that we've built that does… that excludes that.

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Jill Hart-The Coach's Alchemist: Love that. And so, in your community, do you have resources to help people figure that out? I mean, who are your ideal clients, and how would they know that they're, like, the perfect fit for you?

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Celeste Frenette (she/her): So my ideal clients tend to be soulful or spiritual entrepreneurs. Some of them will have a holistic background, or just have a passion for things that relate to that world. Because I was a naturopath, I tend to attract a lot of registered nurses, medical practitioners, but also Reiki practitioners, spiritually-minded people, authors, artists.

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Celeste Frenette (she/her): People in the creative realm.

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Celeste Frenette (she/her): And What was your other question?

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Jill Hart-The Coach's Alchemist: How do they… how do they know where… To, like, move into what…

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Jill Hart-The Coach's Alchemist: to your incubator, say. I'm, like…

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Jill Hart-The Coach's Alchemist: would they… would they come to you if they're, like, just, like, multi-passionate, and they've got all these ideas, and they… they have a general idea of maybe I could make money with this?

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Jill Hart-The Coach's Alchemist: Is that the entry point, or are you more interested in working with people who already know where they're going, but just need technical advice?

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Celeste Frenette (she/her): So, I would say… I would say there's some diversity there, which I love, because it creates more of a robust community. So there are some people who… maybe they've been in corporate for 20 years, and they just have suppressed parts of themselves, but they know they want to do something. Maybe they want to be a coach or a mentor, maybe they want to support people,

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Celeste Frenette (she/her): around…

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Celeste Frenette (she/her): energy healing, or things like that, gifts that they have that they've pursued on the side. Hobbies that they've done that are pursued on the side. Maybe they've been an artist all of these years, but they never thought that they could actually put their art into the world and build a life around that.

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Celeste Frenette (she/her): So, some of the people are those people who are now coming back, or maybe after being a mom and raising kids, you're coming back to who you are and what you love. And others have businesses out there, maybe they're already practitioners, maybe they're already doing well in their business, but

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Celeste Frenette (she/her): They feel like they don't have time for the life that they really want to live outside of that, so now it's looking at how can you streamline, and how can you, for example, move from exclusively one-on-one work to now offering group programs, or creating digital products that are going to be able to help people from all over the world, even when you're sleeping.

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Celeste Frenette (she/her): So people find me through a lot of the work that I do in sharing online on their various platforms, and I used to be… before my daughter was born, I was very…

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Celeste Frenette (she/her): active online and on Facebook. Facebook is actually how I built my business when I was starting. And it's been 6 years since she was born now, and I found I've moved more into Instagram and more into YouTube than other platforms.

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Celeste Frenette (she/her): But people find me through videos I do there.

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Celeste Frenette (she/her): And in the Soulful Entrepreneur Incubator, I have something called the Soulful Business School, which helps people to really refine what it is that they want. So, for those people, you can kind of pop in at any point in the program, depending on what you need. So, for those people who are just at the beginning of, what do I even want to do?

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Celeste Frenette (she/her): Then there's workbooks and videos and tutorials to help guide them through reconnecting to themselves. And for the people who are like, no, no, I've got it, how do I streamline this and move into group programs so that I have more time for my family, so that I have more time to travel, or to paint, or to do whatever it is that I want to do in that

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Celeste Frenette (she/her): Other time, then there's support for that.

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Jill Hart-The Coach's Alchemist: Love that, love that. And how do people find…

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Jill Hart-The Coach's Alchemist: Find you and get into your program.

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Celeste Frenette (she/her): So… Usually it's word of mouth.

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Celeste Frenette (she/her): Or they've seen my video on a particular platform, and then they reach out, but through my website, celesteFurnett.com, they can access all of the different programs that I offer, and the incubator is one of them.

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Jill Hart-The Coach's Alchemist: Awesome.

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Jill Hart-The Coach's Alchemist: I really appreciate you joining me today, Celeste. This has been an awesome conversation.

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Celeste Frenette (she/her): Thank you so much, Jill. It's been a pleasure being here.

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Jill Hart-The Coach's Alchemist: To learn more about Celeste and to join her soulful entrepreneur incubator, please visit celesteFurnett.com forward slash thrive, and we'll be sure to put that link in the show notes below. Thanks for tuning in today to the UWorld Order Showcase podcast. If you're ready to amplify your voice, monetize your mission.

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Jill Hart-The Coach's Alchemist: and start attracting premium clients, your next step is simple. Head to coachesalchemist.com and schedule your free client acquisition audit. Be sure to join us for our next episode as we share what others are doing to

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Jill Hart-The Coach's Alchemist: Raise the global frequency, and remember, change begins with you. You have all the power to change the world. Start today, and get visible.