Wendy Green

Hey, there.

Wendy Green

Have you ever felt held back by fear of stepping into something new?

Wendy Green

Or wondered if it's really possible to make a meaningful difference in someone else's life, especially as we grow older?

Wendy Green

Today, we'll be exploring these questions with Jill Yesko Diana, a woman who added to her successful moving and organizing business by creating Something Unique, a nationwide nonprofit dedicated to helping financially disadvantaged older adults move safely and with dignity.

Wendy Green

So what does it take to shift from a comfortable career into a mission that's all heart?

Wendy Green

And how can we, at any age push past our own perceptions to make a difference for others?

Wendy Green

Join me as Jill shares her story of bold choices, compassionate service, and the power of saying yes to the unknown.

Wendy Green

Welcome to Boomer Banter, the podcast where we have real talk about aging.

Wendy Green

Well, my name is Wendy Green, and I am your host.

Wendy Green

And Jill Yesko Diana is a certified professional organizer and founder of Discover organizing, Inc.

Wendy Green

Since 2003, her team of professionals have helped individuals downsize, transition, and organize their homes and photo collections.

Wendy Green

They specialize in working with those combating chronic disorganization and hoarding disorders.

Wendy Green

In 2022, so that's almost 10 years after she started her business, Jill formed Safe Move for Seniors, a nonprofit organization dedicated to assisting older adults who are economically disadvantaged to move to safer, more affordable housing with no barriers.

Wendy Green

The organization is experiencing exponential growth in the Pittsburgh region, and as a result of its successful business model, it has expanded ITS services to 13 locations nationwide, with Pittsburgh as its headquarters.

Wendy Green

So as you listen to this episode, think about who you know that would benefit from hearing this message.

Wendy Green

One friend, one family member that needs some inspiration.

Wendy Green

Then forward this episode to them.

Wendy Green

They can find boomer banter on YouTube or any podcast app, and they will thank you for the recommendation.

Wendy Green

So please join me in welcoming Jill Yesko Diana to Boomer Banter.

Wendy Green

Hey, Jill.

Jill Yesko Diana

Hello.

Jill Yesko Diana

Hi, Wendy.

Jill Yesko Diana

Thanks for having me on the show.

Wendy Green

I'm excited.

Wendy Green

This is going to be a great show.

Wendy Green

So I want to start out with knowing what was it that brought you to the organizing business in the first place?

Jill Yesko Diana

Oh, boy.

Jill Yesko Diana

I just talked to a colleague of mine today about that.

Jill Yesko Diana

We were talking about our humble beginnings, and what motivated me was similar to what motivated her.

Jill Yesko Diana

And it is the fact that I knew I had this human resources background, this very highly administrative, clerical, organized background, and I also had a social work background.

Jill Yesko Diana

But I also had two kids that had a mom who was the last mom at the daycare.

Jill Yesko Diana

Almost consistently, you know, imagine one spotlight sitting over a cafeteria table with two kids with grumpy faces and backpacks on, looking at me like, you know, we're definitely getting McDonald's for this.

Jill Yesko Diana

Right, because you're late again.

Jill Yesko Diana

And I wasn't late, right.

Jill Yesko Diana

I was just mom before the light went out.

Jill Yesko Diana

But I realized I wanted to take a career.

Jill Yesko Diana

I wanted to mold something and shape myself into a better parent, a more present parent, but also an entrepreneur that I knew was always buried in there because I always had jobs.

Jill Yesko Diana

But I dug out that entrepreneurial spirit that's very blatant in my family.

Jill Yesko Diana

And I decided to start, you know, this company because I could be home every day by 3:00 and I worked with other parents like myself, not just moms, you know, dads and moms, people that worked from home back then, you know, that was still a thing.

Jill Yesko Diana

And I, I knew that I had something to offer and I've always been able to kind of take chaos and make it into structure.

Jill Yesko Diana

So I knew that I could help other people feel that sense of success and control in their own homes and their home offices as well as, you know, small business owners out at their commercial locations and stuff later on because of that HR background.

Jill Yesko Diana

So, yeah, that's kind of how it all began.

Jill Yesko Diana

And I was very pleased with the outcomes of that being more present for my children.

Wendy Green

So I get that my children were also the last ones picked up from daycare.

Wendy Green

So that was hard.

Wendy Green

But that was risky too, Jill, to step away from the security of a full time job to saying, oh, I'm going to do this thing on my own.

Wendy Green

Where did that courage come from?

Jill Yesko Diana

Well, looking back, I mean, you know, I've always been, I've always been a risk taker.

Jill Yesko Diana

Just in life I think I've always been a little, kind of gregarious as a person anyway.

Jill Yesko Diana

I'm just, let's see what's around the corner.

Jill Yesko Diana

Let's go.

Jill Yesko Diana

But that was a financial, like big risk, right?

Jill Yesko Diana

Because I was getting a salary, benefits, and here I was going to start out as this solopreneur and I was picking up clients left and right.

Jill Yesko Diana

I sat down with my boss because I was working nights and weekends.

Jill Yesko Diana

I never interfered with my job.

Jill Yesko Diana

And I sat down and I said, can I have a flex schedule?

Jill Yesko Diana

Because I would like to be at home with my kids by 3:00 on Thursday, Friday.

Jill Yesko Diana

But I can do this and I can be.

Jill Yesko Diana

It was a hospital so I could be at shift change, I could, you know, work things around.

Jill Yesko Diana

And she said no.

Jill Yesko Diana

And that's what was my trigger.

Jill Yesko Diana

So I gave her notice 4 months notice, I hired the new HR director.

Jill Yesko Diana

I trained the new HR director, and I stayed behind as long as he needed me to transition out of that role, meanwhile building my book.

Jill Yesko Diana

So I kind of went in it very carefully and made sure that I wasn't crazy.

Jill Yesko Diana

And I had a couple of back up, like, what if this doesn't work?

Jill Yesko Diana

I was still really embedded in the Pittsburgh human resource scene, and I knew I could have probably landed something.

Jill Yesko Diana

And I said, if I don't get enough money, right, if I don't make this particular goal by this date, then I'm going to start applying.

Jill Yesko Diana

And I haven't clicked the apply button in 21 years.

Jill Yesko Diana

So it looks like it worked out, but it was.

Jill Yesko Diana

It was a big risk.

Jill Yesko Diana

And it is.

Jill Yesko Diana

It was financial hardship.

Jill Yesko Diana

Certain years.

Jill Yesko Diana

Absolutely.

Jill Yesko Diana

During the economic downturn, I had an organizing store with a classroom and, you know, I sort of the original Container Store in Pittsburgh before it came to Pittsburgh, if you can imagine that.

Jill Yesko Diana

And I had that for three years.

Jill Yesko Diana

And of course, the economy right during that time took a turn.

Jill Yesko Diana

So, you know, I've definitely had hard times, but came back stronger each time.

Jill Yesko Diana

Learning something new each time.

Wendy Green

Yeah.

Wendy Green

So you started out organizing, and it sounds like a lot of friends, a lot of acquaintances, and, you know, it started growing and somehow you decided, well, organizing that in a month.

Wendy Green

I got to add on moving, too.

Jill Yesko Diana

Why not just put one more thing on the pile?

Jill Yesko Diana

Right, yeah, that.

Jill Yesko Diana

That was just.

Jill Yesko Diana

But I fell into downsizing and moving and transitions for older adults.

Jill Yesko Diana

Um, I had been doing some transitions for families just by default.

Jill Yesko Diana

Like, somebody would move into the area and I'd help unpack them and get them settled.

Jill Yesko Diana

There's other people that would say, I'm, you know, my husband and I, we're a military family.

Jill Yesko Diana

We're about to move out of the area.

Jill Yesko Diana

I just had a baby.

Jill Yesko Diana

Can you come over and help me?

Jill Yesko Diana

Because I'm not at my best or I'm going through postpartum depression.

Jill Yesko Diana

Can you help me move?

Jill Yesko Diana

Those type of situational moves, but never something that I broadcasted.

Jill Yesko Diana

And then finally, couple that, you know, were in their 50s that I had helped, you know, to downsize and declutter their home so they could age in place.

Jill Yesko Diana

They said, can you help my parents move into the senior community?

Jill Yesko Diana

We just.

Jill Yesko Diana

They're not.

Jill Yesko Diana

They're going to listen to you.

Jill Yesko Diana

They're not going to listen to the kids.

Jill Yesko Diana

Right.

Jill Yesko Diana

And so, you know, I've sort of become everyone's daughter over the past so many years.

Jill Yesko Diana

You know, I've Just kind of stepped in as a neutral daughter, neutral family member that can help guide a process from beginning to end without any type of drama because we're, we're not attached to the family.

Jill Yesko Diana

Sometimes I get emotionally attached, but they don't know it.

Wendy Green

Yeah, well, you definitely have the heart.

Wendy Green

So 2022 comes along and now you have this heart draw to start a non profit.

Wendy Green

Like, what was that about, Jill?

Wendy Green

You already had a thriving business.

Jill Yesko Diana

I know, and it's so funny, my therapist calls it my dashboard.

Jill Yesko Diana

She's like, your dashboard was already quite full and I want you to imagine just another big dial on that dashboard.

Jill Yesko Diana

And I said, I know, but I'm being compelled.

Jill Yesko Diana

And it's probably the strongest feeling I've had in my whole life to do anything.

Jill Yesko Diana

And I had to listen to that.

Jill Yesko Diana

And it really came out of multiple phone calls to Discover Organizing, where I'd get a phone call, we'd say, you know, thanks for calling Discover Organizing.

Jill Yesko Diana

This is Jill, can I help you?

Jill Yesko Diana

And they'd say, hi, I need to move.

Jill Yesko Diana

I'm like, okay, get my pen.

Jill Yesko Diana

Or I'd get my laptop to start putting things in the CRM.

Jill Yesko Diana

And they'd said, where are you moving to?

Jill Yesko Diana

And well, I have my Section 8 voucher and I'm going to start moving in on November 1st.

Jill Yesko Diana

But after the inspection has been.

Jill Yesko Diana

And I was like, excuse me, what?

Jill Yesko Diana

You know, because we were used to getting people saying, I'm Moving into this five star luxury minimum starting $5,000 a month with amenities, type of community or a patio home.

Jill Yesko Diana

I mean, the people that called us, you know, we're a lifestyle service.

Jill Yesko Diana

We're, we're, we're just, that's just the way professional organizers are usually defined.

Jill Yesko Diana

I said, oh, okay.

Jill Yesko Diana

And I didn't want to say, well, we're $90 an hour.

Jill Yesko Diana

Or back then it was, you know, maybe 85, I don't know.

Jill Yesko Diana

But I didn't want to tell them my hourly rates because then that would mean I'd lose them.

Jill Yesko Diana

And I wanted to help them somehow.

Jill Yesko Diana

So I'd say, tell me more, tell me more.

Jill Yesko Diana

And the more I listened, the more I started reaching out to community based organizations and county offices like the Area Agency on Aging and having starting relationships with the Senior line and all of the, you know, the DHS helpers out there, the Department of Health and Human Services helpers out there to say, what's, what do we have?

Jill Yesko Diana

What's.

Jill Yesko Diana

And they're like, we don't have anything.

Jill Yesko Diana

And I'm like, come on.

Jill Yesko Diana

There has to be like an emergency fund.

Jill Yesko Diana

There has to be something.

Jill Yesko Diana

And so these phone calls had been coming in probably since, you know, I would say Covid times.

Jill Yesko Diana

I would.

Jill Yesko Diana

The calls were still coming in a little bit before that, but in drips.

Jill Yesko Diana

And then I started getting more and more calls.

Jill Yesko Diana

And then.

Jill Yesko Diana

So by 2022, I was just inundated.

Jill Yesko Diana

And because the need, you know, our aging population, Everybody keeps talking about the silver tsunami coming.

Jill Yesko Diana

Well, it was overhead.

Jill Yesko Diana

It was.

Jill Yesko Diana

We were all being washed over in here in Allegheny county, where we have the highest senior population in the country, next to.

Jill Yesko Diana

Next to Florida, like, to Dade County.

Jill Yesko Diana

We're seeing these trends and we're seeing these problems.

Jill Yesko Diana

And the county agency kept referring them to me, and I was like, oh.

Wendy Green

So that's how they kept finding you.

Jill Yesko Diana

They kept.

Jill Yesko Diana

They kept pushing to me because I kept doing this pro bono moves or these very low.

Jill Yesko Diana

I'd say, well, how much can you pay?

Jill Yesko Diana

They're like, well, I have a hundred dollars.

Jill Yesko Diana

I'm like, perfect.

Jill Yesko Diana

And I would just take it because they needed the dignity to pay me, but because there wasn't anything structurally in place.

Jill Yesko Diana

So if I didn't do it free, I did it for something.

Jill Yesko Diana

And now I have the right mechanism and the framework to receive funds from donors and from grant, you know, people and foundations.

Jill Yesko Diana

I'm very.

Jill Yesko Diana

I'm very lucky to have excellent grant writers helping me, so.

Wendy Green

But why not keep doing it pro bono?

Wendy Green

What.

Wendy Green

What.

Wendy Green

What compelled you to set up a business?

Jill Yesko Diana

Well, my cp.

Jill Yesko Diana

My CPA at the time, he's passed away now, but he at the time said to me, in early 2022, you're.

Jill Yesko Diana

You're losing your tax basis.

Jill Yesko Diana

Like, you have no profits anymore.

Jill Yesko Diana

Discover Organizing is running on fumes.

Jill Yesko Diana

You have pushed out all your staff onto these jobs because they know what they're doing.

Jill Yesko Diana

You know, they know how to handle people, to downsize, pack, move, handle the truck, unpack, get organized, get rid of the debris.

Jill Yesko Diana

Like, it's all these, you know, steps.

Jill Yesko Diana

I was paying them, but we weren't getting paid by anyone.

Jill Yesko Diana

And I was like, oh, yeah, that's how business works.

Jill Yesko Diana

Is that right?

Wendy Green

Yeah.

Jill Yesko Diana

Yeah.

Jill Yesko Diana

So he said, please form a nonprofit.

Jill Yesko Diana

You're killing me.

Jill Yesko Diana

He was very upset about it, you know, and he.

Jill Yesko Diana

He kept sending me these emails in bold print.

Jill Yesko Diana

Please, please form something.

Jill Yesko Diana

I can't be your CPA if you do it.

Jill Yesko Diana

I'm not a nonprofit cpa, but here's some names.

Jill Yesko Diana

You know, start looking.

Jill Yesko Diana

And so I did as I.

Jill Yesko Diana

I just thought, okay, I'll Just put it out there.

Jill Yesko Diana

I was in the process of getting married to my wonderful husband.

Jill Yesko Diana

Before I left for the honeymoon, I sent out this application.

Jill Yesko Diana

I won't Forget.

Jill Yesko Diana

This was May 5th.

Jill Yesko Diana

We got married that month, and we went away.

Jill Yesko Diana

I came back from the honeymoon.

Jill Yesko Diana

The IRS had not only sent me this beautiful letter, but it meant I was accepted and I had to get to work.

Jill Yesko Diana

And I thought I had nine months to a year, because that's what Frank, my cpa, said at the time.

Jill Yesko Diana

He said, don't worry, you're going to put that paperwork in.

Jill Yesko Diana

You have like a year.

Jill Yesko Diana

They're so backed up.

Jill Yesko Diana

Don't worry about it.

Jill Yesko Diana

Just go on with your life, get married, have a honeymoon, you know, you know, rebuild Discover, organizing, get the money back in the coffers.

Jill Yesko Diana

I'm like, okay, well, then I literally got the letter in the mail stack when we came home from.

Jill Yesko Diana

From Italy.

Jill Yesko Diana

And I said, what is this?

Jill Yesko Diana

And I can't read it.

Jill Yesko Diana

It's a rejection.

Jill Yesko Diana

And he goes, no, that's just for college.

Jill Yesko Diana

Like, that's.

Jill Yesko Diana

That's what we're used to for college, because everything is going to be this, like, packet, you know, like, congratulations.

Jill Yesko Diana

And I was thinking it was going to be.

Jill Yesko Diana

Actually, read this right now.

Jill Yesko Diana

I said, yeah.

Jill Yesko Diana

He was, you're in to the IRS college.

Jill Yesko Diana

And I was like, yay.

Jill Yesko Diana

But I didn't realize what.

Jill Yesko Diana

How much work that was going to be because I had no money set aside, no nothing.

Jill Yesko Diana

I mean, I.

Jill Yesko Diana

I started Googling articles.

Jill Yesko Diana

How do I start a nonprofit?

Wendy Green

I was going to ask you, like, how.

Wendy Green

How did you know?

Wendy Green

Did you.

Wendy Green

You never had a nonprofit?

Wendy Green

You never worked in a nonprofit?

Jill Yesko Diana

No.

Jill Yesko Diana

And I think that's still obvious to this day that I don't know what I'm doing.

Jill Yesko Diana

And I.

Jill Yesko Diana

And I go to, like, sell seminars through Robert Morris University.

Jill Yesko Diana

I go through the Candid, which is the, like, sort of where all of the nonprofit foundations.

Jill Yesko Diana

It's like a sort of a collection of foundations, but it's also the vetting website for all nonprofits.

Jill Yesko Diana

So if you want to, as a foundation, want to give Safe Moves for seniors money, you would have to check me out on Candid and my.

Jill Yesko Diana

And look at my.

Jill Yesko Diana

It used to be known as guidestar, but Candid bought guidestar and it bought all of that information.

Jill Yesko Diana

So if you want to be a bona fide nonprofit, you have to register Candid, and then you're checked out through there.

Jill Yesko Diana

And Candid offers free learning opportunities.

Jill Yesko Diana

And then you find out about all this cool stuff, like, oh, there's this thing called TechSoup.

Jill Yesko Diana

And you're like, what's that?

Jill Yesko Diana

Well, TechSoup is this wonderful nonprofit technical support app or website.

Jill Yesko Diana

And they gave me QuickBooks for free for $65.

Jill Yesko Diana

For $65 for the buy in.

Jill Yesko Diana

But then the rest of the year is free.

Wendy Green

Nice.

Jill Yesko Diana

And I'm like, whoa.

Jill Yesko Diana

Because I know what I pay on the for profit side for QuickBooks.

Wendy Green

Right?

Jill Yesko Diana

Money.

Jill Yesko Diana

So I find out about these things and then I started networking at other with other nonprofits just, you know, just pretending like I know what they're all talking about.

Jill Yesko Diana

With.

Jill Yesko Diana

Well, yeah, I mean if you do this audit and you do this budget, I'm like, uh huh.

Jill Yesko Diana

And I just started absorbing things because I didn't, I didn't know what I didn't know and I just took notes and then I would have coffee with people that I wanted to learn more from and they were very gracious, spoke slowly and clearly.

Jill Yesko Diana

But yeah, so many people along the way have offered me a hand up and taught me things, especially in Pittsburgh.

Jill Yesko Diana

It's a very giving community of knowledge and resources.

Wendy Green

So what a transitional time in your life.

Wendy Green

My goodness, you're going, you've got this business going which now your CPA is telling you it's going into the tank.

Wendy Green

You just get married, you come back and you're like, oh, guess what, you have another new business now.

Wendy Green

What kind of fears and self doubts did you have to overcome at that point?

Jill Yesko Diana

Well, I had already made the decision that I was going to help these people.

Wendy Green

Okay.

Jill Yesko Diana

I didn't know what that looked like.

Jill Yesko Diana

It didn't have form to it, it didn't have shape.

Jill Yesko Diana

But I did know that I wasn't going to let them down.

Jill Yesko Diana

I had already made the commitment to them.

Jill Yesko Diana

I had already.

Jill Yesko Diana

By hitting submit on the IRS website.

Jill Yesko Diana

I knew that I was going the minute I applied for the ein and then sent that in the application and I hit submit.

Jill Yesko Diana

That's when I was, I knew I was going to do it.

Jill Yesko Diana

And the funny thing is I was with a girlfriend of mine who came in from Philly to have lunch with me.

Jill Yesko Diana

My friend Missy, she's a social worker from back in the day and we were having lunch and I had just experienced a concussion, which was super fun as I was planning my wedding.

Jill Yesko Diana

And she said, do you think the concussion had anything to do with this nonprofit?

Jill Yesko Diana

Because you're so busy, you know, kind of joking around, hit on the head.

Wendy Green

And that's why you're doing.

Jill Yesko Diana

Yeah, it was a pretty bad concussion.

Jill Yesko Diana

And she, she, I Said, well, I think what I'm gonna do, you're right.

Jill Yesko Diana

I'm not gonna.

Jill Yesko Diana

I'm not gonna apply.

Jill Yesko Diana

I said, I'm just gonna get married.

Jill Yesko Diana

I'm gonna rebuild my company, and I'm just gonna.

Jill Yesko Diana

You know, I'm just gonna chill for a little while.

Jill Yesko Diana

And she's like, I don't believe you, but okay.

Jill Yesko Diana

And my husband.

Jill Yesko Diana

I decided to come home.

Jill Yesko Diana

I tell my husband this news, this revelation I had at lunch that maybe I needed to listen to my friend that's a therapist that knows what she's doing, and with, you know, the brain and everything.

Jill Yesko Diana

And he said, oh, no, you have to form the nonprofit.

Jill Yesko Diana

I said, I do.

Jill Yesko Diana

I do.

Jill Yesko Diana

And he goes, yeah.

Jill Yesko Diana

He said, think about all those people that are just waiting for you.

Jill Yesko Diana

I mean, like.

Jill Yesko Diana

Like this.

Jill Yesko Diana

Like, you're.

Jill Yesko Diana

You've already made such an impact already, just doing all these other things.

Jill Yesko Diana

And he goes, my.

Jill Yesko Diana

You know, my parents would have been, like, so incredibly impressed.

Jill Yesko Diana

And I never really got to get his parents.

Jill Yesko Diana

Yeah.

Jill Yesko Diana

And because he knew what kind of advocates they were, and I.

Jill Yesko Diana

I didn't know that about them.

Jill Yesko Diana

And they were both PhDs, one like, in sociology, one psychology.

Jill Yesko Diana

You know, they were very, very smart people and were big advocates for those, you know, living with less and just.

Jill Yesko Diana

I don't know, they were extraordinary people.

Jill Yesko Diana

And he said, oh, they would be so excited because don't give up.

Jill Yesko Diana

And I'm like, well, it's really more of a postponement, but I'll do it.

Jill Yesko Diana

And he's like, yay.

Jill Yesko Diana

And I'm like, you're going to be the vice president, though.

Wendy Green

There you go.

Wendy Green

There you go.

Jill Yesko Diana

He became the vice president of.

Jill Yesko Diana

Yeah.

Jill Yesko Diana

Safe Modes for Seniors.

Jill Yesko Diana

And I just started building a board, and I had lunch with people that were like, you got to build your board right away.

Jill Yesko Diana

And, you know, people just help.

Jill Yesko Diana

They would, like, tell me what my next steps were.

Jill Yesko Diana

And I just kind of gathered information, and I probably didn't do it right all the time, but I knew, you know, when you're driven by passion and excitement and, you know, you have these goals, like, it's okay that you're not doing it perfectly.

Jill Yesko Diana

And I think that's a really important message coming from a perfectionist type a person like myself.

Jill Yesko Diana

It's really important to not expect amazing, great, you know, millions of dollars.

Jill Yesko Diana

Like, I didn't realize how hard it was to fundraise.

Jill Yesko Diana

I just thought I'd put something out on social media, like I do with work.

Jill Yesko Diana

You know, with Discover Organizing.

Jill Yesko Diana

I put, like, a Pantry, like, this is what it was, this is what it is.

Jill Yesko Diana

Hire me people just.

Jill Yesko Diana

Yeah, it wasn't the same type of marketing at all.

Jill Yesko Diana

And I learned a lot.

Wendy Green

I mean, it's so different, right?

Wendy Green

So you, here's the pantry, here's how it is.

Wendy Green

Afterwards, I'm buying your service, right?

Wendy Green

If you're asking me for money, it's just because I feel like it's the goodness of my heart to give you money.

Wendy Green

You know, what am I getting for it other than that?

Wendy Green

So it's a whole different ball game.

Jill Yesko Diana

And when you have a new nonprofit that has no history, no financial reports, nothing that's posted yet because you're such a baby, you know, like your, your taxes are this little E postcard that gets just sent with you have, you know, because you don't make the threshold of 25,000.

Jill Yesko Diana

I think it is.

Jill Yesko Diana

I was just this little tiny peanut, right?

Jill Yesko Diana

And here I'm going, how about you give me foundation a give me like 150,000 and that'll get me, you know, this much for admin and this much for programming.

Jill Yesko Diana

And oh boy, I had to learn, I had to learn to just start small with a 5,000 grant, a 15,000 grant, and I just started working my way, my way up.

Jill Yesko Diana

But yeah, I am still realizing how much time it's going to take to really get the kind of funds that we need across the country.

Jill Yesko Diana

And the long Runway that I am on right now, the very long Runway, and I'm pre flight mode.

Wendy Green

Yeah.

Wendy Green

Totally different ballgame than trying to start a for profit business, I'm sure.

Wendy Green

So talk to me about that difference.

Wendy Green

Like what's, what's the inner difference of working and starting a non profit and working and starting a for profit?

Wendy Green

What, what is it doing for you?

Jill Yesko Diana

Well, I, I think you both, both explore a passion, right?

Jill Yesko Diana

Like, you know, a lot of people take their hobbies and they turn it into careers.

Jill Yesko Diana

A lot of people take their interests and turn it into a job and they take, you know, a great concept and they build on it.

Jill Yesko Diana

Maybe they're great at marketing, maybe they're great at, you know, structure and operations.

Jill Yesko Diana

Maybe have partners like an LLC or something that go, you know, we're really good at this.

Jill Yesko Diana

Or you're really good at this.

Jill Yesko Diana

I'm really good at this.

Jill Yesko Diana

Let's, you know, peanut butter jelly time.

Jill Yesko Diana

Let's, let's do this thing.

Jill Yesko Diana

Let's sell these widgets or let's provide the service so that we can enjoy what we do.

Jill Yesko Diana

You know, compliment each other's skill sets or whatnot.

Jill Yesko Diana

And I have a team, and everybody on my team is amazing.

Jill Yesko Diana

And at Discover Organizing, they all bring something to the table and that is fun to watch somebody develop, you know, from first day of hire to becoming a manager and such.

Jill Yesko Diana

But at the end of the day, your.

Jill Yesko Diana

Your.

Jill Yesko Diana

Your focus is to turn a profit.

Jill Yesko Diana

It is to take the that margin and put it in your bank account and hopefully feed your retirement or feed your interests, your lifestyle, pay your mortgage, pay your car payment, all those things.

Jill Yesko Diana

And you want to use the business as a vehicle to sustain yourself professionally.

Jill Yesko Diana

And the more I look back on the years I've been in business, I've sort of been running a nonprofit.

Jill Yesko Diana

And I don't mean to tease about that or be silly, but I've put more into my people, my expenses.

Jill Yesko Diana

When you look at my expenses, they're mostly payroll because I'm really big into development, meaning education, not financial development.

Jill Yesko Diana

That's the nonprofit side.

Jill Yesko Diana

But the, you know, I just.

Jill Yesko Diana

All the money that I would make, I would notice that most of it would go back to my team, back to my staff, back into their learning about how to treat a customer who has ADHD or has a brain injury, people that have disabilities such as Ms.

Jill Yesko Diana

And Parkinson's, that need extra help to create home systems, that are simplified, that are accessible, that have universal design.

Jill Yesko Diana

All of those things were really important to me.

Jill Yesko Diana

And so I kind of have been always acting as if the money that we're making is going back to back into education and it serves the customer.

Jill Yesko Diana

And so I think for me, it isn't a huge shift because the nonprofit now, I'm.

Jill Yesko Diana

I'm not doing it to be serving myself.

Jill Yesko Diana

When I ask for money, I'm not asking it for something I've done.

Jill Yesko Diana

I'm asking it to go toward something that will help someone get out of a really unsafe situation and feel secure and feel like they could get where they needed to go without a barrier.

Jill Yesko Diana

And there's so many barriers out there, and money's just one of them, right?

Jill Yesko Diana

To get where you need to go.

Jill Yesko Diana

I'd say the biggest difference is I'm driven every day to find them the resources that they need.

Jill Yesko Diana

Because I've seen the outcomes now, like I've seen the outcomes of and how sustainable those outcomes are.

Jill Yesko Diana

When you move someone that is in a very untenable situation into a situation that's stable, that's safe, that has a service coordinator available to them, access to food, healthcare, groceries, community, you've placed them in a much better situation.

Jill Yesko Diana

And you can see it.

Jill Yesko Diana

You can see when you check on them, 30, 60, 90 days later, they're thriving.

Jill Yesko Diana

And it's an amazing feeling where I think a lot of times with the organizing business, yes, you're creating sustainable systems, but you're not really necessarily filling a gap in society or a gap, you know, that's going to make that kind of impact.

Jill Yesko Diana

And for me, that's what helps me make that leap.

Jill Yesko Diana

And that is the biggest difference.

Jill Yesko Diana

I'd say I run both the same.

Jill Yesko Diana

Like, my mindset is, you know, similar, but the impact is far greater for me.

Jill Yesko Diana

At the end of the day, I can see that.

Wendy Green

Yeah, because you're helping.

Wendy Green

You're helping and you're making their lives better.

Wendy Green

So tell me about, I mean, you say from an untenable situation to a much more sustainable situation.

Wendy Green

Can you give me an example of where you're moving them from and where you're moving them to?

Jill Yesko Diana

Yeah, sometimes they're living in a house that they've been renting.

Jill Yesko Diana

Maybe it's a fixed rent situation that they've been under a voucher with section eight or just, you know, a house that's kind of sitting in a neighborhood that is no longer safe for them, that was safe 25 years ago when they moved in.

Jill Yesko Diana

The landlord hasn't maintained the home.

Jill Yesko Diana

So we have leaks, we have heat that doesn't work.

Jill Yesko Diana

Multiple requests to that, you know, landlord, or the landlord wants to tear down the properties.

Jill Yesko Diana

So they've.

Jill Yesko Diana

They've kind of gone from this really isolated situation and now they want to move in with their friends into the new senior high rise.

Jill Yesko Diana

Right.

Jill Yesko Diana

That's being built, or the new, you know, community that, you know, Pittsburgh is really building a lot right now for older adults, which is a beautiful thing.

Jill Yesko Diana

They want to be more socially acclimated.

Jill Yesko Diana

They have to go so far to get, you know, anything like, in terms of, like that.

Jill Yesko Diana

I forget what it's called.

Jill Yesko Diana

Something like a food desert, like they can't get to.

Jill Yesko Diana

They can't get to a grocery store without taking three buses or getting a ride from a cousin that may or may not show up.

Jill Yesko Diana

And so getting them closer to accessing the things that they need to thrive is really good.

Jill Yesko Diana

But I've also taken people out of senior high rises that are no longer good for them.

Jill Yesko Diana

And I mean that by.

Jill Yesko Diana

They've become dangerous.

Jill Yesko Diana

There's a lot of drug trafficking and, and a lot of violence in their building.

Jill Yesko Diana

And so my very first move under the House of Safe Moves for Seniors was a woman by the Name of Fanny, her pictures on our website.

Jill Yesko Diana

She called me and said, you got to get me out of here.

Jill Yesko Diana

My Meals on Wheels guy told me about you.

Jill Yesko Diana

And I'm like, I didn't even advertise with.

Jill Yesko Diana

But word spreads fast.

Jill Yesko Diana

I think I'd have like a phone call with somebody from an agency about something.

Jill Yesko Diana

And then all of a sudden I'm on a bulletin board in this, in this building.

Jill Yesko Diana

I went to see her.

Jill Yesko Diana

She said she was all packed and ready to go.

Jill Yesko Diana

And that was far from the truth.

Jill Yesko Diana

There was about 25 man hours that, that I put in before she could actually move.

Jill Yesko Diana

But when I was decluttering her and packing her, she told me stories about her best friend who was.

Jill Yesko Diana

Now Fanny's in her 80s, and her friend was five to six years older than she.

Jill Yesko Diana

And she was attacked for lunch money or, I'm sorry, laundry money.

Jill Yesko Diana

She had $3 and 50 cents in her purse.

Jill Yesko Diana

She was heading down to the dryer to change her clothes out, and she was beaten within an inch of her life and was in the hospital for six weeks.

Jill Yesko Diana

And Fannie, that's when Fannie called me right after that attack.

Jill Yesko Diana

And she said, you have to get me out of here.

Jill Yesko Diana

I know I'm next.

Jill Yesko Diana

People are sneaking into my apartment.

Jill Yesko Diana

And she wasn't wrong.

Jill Yesko Diana

I definitely saw signs of break in.

Jill Yesko Diana

And so I felt like I had to hurry and I had no money to move her.

Jill Yesko Diana

I, you know, I just figured that out.

Jill Yesko Diana

And we got her out of there and got her moved in with her daughter where she was safer.

Jill Yesko Diana

She had her own bedroom.

Jill Yesko Diana

She had all the amenities of home.

Jill Yesko Diana

Her daughter made big space for her.

Jill Yesko Diana

And yeah, it was, that was my wake up call to there are people living in really unsafe situations.

Jill Yesko Diana

We moved a whole group of people out of a building that had had fire.

Jill Yesko Diana

It's called the Roosevelt Building here in downtown Pittsburgh.

Jill Yesko Diana

And, you know, word spread really quickly about, you know, I got one person out and people said, hey, I heard you got so and so out and you get me out too.

Jill Yesko Diana

I got to get out of here.

Jill Yesko Diana

And it's like, sure, give me a minute.

Jill Yesko Diana

Hold, you know.

Jill Yesko Diana

Yeah, yeah, you know, so, yeah, it feels good.

Jill Yesko Diana

We're by no means like a mandatory EMT rescue service, but sometimes it just feels like that, you know.

Jill Yesko Diana

Yeah, you're getting people out of really scary, unsafe situations.

Wendy Green

So that, that raises the question of your employees going into those situations.

Wendy Green

Are they feeling scared, unsafe?

Jill Yesko Diana

No.

Jill Yesko Diana

Well, if they are, they haven't shared that with me, but we usually go in as a team.

Jill Yesko Diana

No one goes in alone.

Jill Yesko Diana

Our movers are usually with us.

Jill Yesko Diana

We have a.

Jill Yesko Diana

We have a group of moving company, you know, personnel that goes in with us to do the assessment.

Jill Yesko Diana

So no one ever is alone.

Jill Yesko Diana

We do some research.

Jill Yesko Diana

We all.

Jill Yesko Diana

We also try to go in with their case manager if they have a caseworker.

Jill Yesko Diana

So we're together.

Jill Yesko Diana

We're not sending someone out into a situation that isn't safe.

Jill Yesko Diana

And when there have been situations where there has been neighborhoods where my employees have said, I'm not comfortable, then they don't have to go.

Jill Yesko Diana

Like, even if they just feel uncomfortable or if they're feeling like it's not a great idea for them to go, even with a big group of six guys, they still feel like it just wouldn't be a wise idea.

Jill Yesko Diana

This is not a mandatory service, and it's not anything that I force upon any volunteer or any employee of Discover Organizing who is our major subcontractor at this point.

Wendy Green

Yeah.

Wendy Green

So you have taken this in two years, and it's now grown to 13 locations around the country.

Jill Yesko Diana

Yes.

Jill Yesko Diana

And we just had three more people interested in signing up in various parts of the country.

Jill Yesko Diana

Even, like, in addition, like, I'm already approved to do business in the state of California and state of Florida.

Jill Yesko Diana

So now we're popping up more locations in the states that were already approved to solicit funds in.

Jill Yesko Diana

To do business in.

Jill Yesko Diana

So that's kind of exciting is to grow statewide in some states already.

Jill Yesko Diana

So we're going to probably add, I'm going to say, 10 more locations by this time next year.

Jill Yesko Diana

That would be.

Jill Yesko Diana

And we'll have vendors.

Jill Yesko Diana

Like, I'm having a lot of meeting with potential vendors that just want to be a vendor.

Jill Yesko Diana

They don't want to be a chapter leader.

Jill Yesko Diana

And that way we can actually get more visibility in those areas.

Jill Yesko Diana

And then, of course, you know, the headquarters, which is me, would be serving as the chapter leader and take in the referrals and screen the referrals along with case management, anyone that's referring them.

Wendy Green

So obviously there's a big need and a need for volunteers.

Wendy Green

So talk to me, Jill, about what an ideal volunteer would be for something like this, because a lot of people when they retire are looking for ways to give back.

Wendy Green

So what would be an ideal volunteer?

Jill Yesko Diana

An ideal volunteer would be somebody that could help me administratively in any capacity.

Jill Yesko Diana

I only have one study volunteer right now that helps me administratively.

Jill Yesko Diana

I have the greatest need for people to be on the phone to be able to reach out, to screen new referrals that Come in or to check on people.

Jill Yesko Diana

That is one area that I really feel like we fell short in, as I call them, like my checkup callers, like a week after the move.

Jill Yesko Diana

How are you doing, Wendy?

Jill Yesko Diana

How did your move go?

Jill Yesko Diana

Are you feeling okay?

Jill Yesko Diana

Are you feeling, you know, you need anything right now?

Jill Yesko Diana

How's your health?

Jill Yesko Diana

You know, did you follow up with Meals on Wheels?

Jill Yesko Diana

Did they get your new address?

Jill Yesko Diana

Good, good, good.

Jill Yesko Diana

Those types of things that we might have talked about during the moving process, we just don't have the manpower to do those follow up phone calls.

Jill Yesko Diana

The second area is administratively for gosh, anybody that wants to do finding, doing some research, logging into my grant account and finding, like, hey, what are some new opportunities around?

Jill Yesko Diana

What are some national grants?

Jill Yesko Diana

We can kind of pitch to the grant writers.

Jill Yesko Diana

That would be amazing proofreaders, you know, to look at some of my executive summaries.

Jill Yesko Diana

You know, anybody that has some administrative experience, no matter how small.

Jill Yesko Diana

If you love, if you love to.

Jill Yesko Diana

Some people really love admin, like me.

Jill Yesko Diana

I love that stuff.

Jill Yesko Diana

I love processes and procedures.

Jill Yesko Diana

You know, just connecting with the chapter leaders, checking in with them.

Jill Yesko Diana

How are you doing?

Jill Yesko Diana

What, what can I bounce up to Jill, you know, about some things that are going on?

Jill Yesko Diana

And then finally, I would love some social media help with just getting our stories out there.

Jill Yesko Diana

We have so many videos of so many stories.

Jill Yesko Diana

And, you know, getting that out there on social media would be really helpful, especially for fundraising purposes, which is wonderful.

Wendy Green

Because, you know, when I first talked to you, I thought, oh, this is going to be like, get in there, pack boxes, get dirty.

Wendy Green

And what you're saying is stuff that we could do over the phone from anywhere.

Jill Yesko Diana

From anywhere.

Wendy Green

Anywhere, anywhere.

Wendy Green

And would they find you at your website, safemoonsforseniors.org Yep, yep.

Jill Yesko Diana

And the Pittsburgh location is the headquarters.

Jill Yesko Diana

So you'll see a United States map when you go onto our website.

Jill Yesko Diana

So just make sure to pick the Pittsburgh location whenever you go on and you will reach me through that.

Jill Yesko Diana

I check that email every day.

Jill Yesko Diana

And another reason for a volunteer, so I could forward one of those emails to somebody that they could help me respond.

Jill Yesko Diana

But yeah, that, that would be great.

Jill Yesko Diana

Yeah, any.

Jill Yesko Diana

Any type of support would be great.

Wendy Green

Oh, that is really helpful.

Wendy Green

And, and tell me about your hopes and dreams for this organization.

Wendy Green

Safe Moves for Seniors.

Jill Yesko Diana

Well, let's see, I'd say in 10 years, I definitely want to be in a household name.

Jill Yesko Diana

I'd love to see trucks on the road bearing our logo, having licensed moving professionals that are trained in what we're doing compassionate movers, either partnering with us or just becoming a full service, moving service for older adults that are very poor, honestly, and having that feeling of dignity available to every human being over the age of 60 that is making $800 a month.

Jill Yesko Diana

And it's just out of reach.

Jill Yesko Diana

And I want to make it within reach.

Jill Yesko Diana

If you're over 60, you make less than this a month.

Jill Yesko Diana

Please call us today and you will be serviced in your area by either a partner or one of our, one of our existing ground teams.

Jill Yesko Diana

That would be my goal and that's my vision.

Wendy Green

Well, I hope you reach it because it's interesting.

Wendy Green

You look at this demographic and some people have done very well saving for their retirement, but there's a lot of people in the boomer generation that have been living paycheck to paycheck and now it's going to be hard when it's just Social Security.

Jill Yesko Diana

So, yeah, I learned a lot.

Jill Yesko Diana

I want to touch on that really quickly.

Jill Yesko Diana

Just to say one of the things I hear they usually self shame or when I'm out and about and I'm fundraising and people will say, well, they should have saved up for that.

Jill Yesko Diana

Like, why are you, you know, they should have put money aside for this.

Jill Yesko Diana

And I just say, well, when you have an unexpected medical bill, did you save $30,000 to supplement what?

Jill Yesko Diana

You know you got cancer and you didn't know that it was outside of this and the drugs were outside of this formulary and you don't know enough to plan for something like this.

Jill Yesko Diana

And a lot of people are living in homes that they thought they would, frankly, that they would die in.

Jill Yesko Diana

I mean, they say, this is my last move.

Jill Yesko Diana

And they were in their 60s.

Jill Yesko Diana

Well, now they're in their 80s and it is not their last move.

Jill Yesko Diana

And they need to be somewhere safer with more community resources, with more home health care opportunities for them or more socialization, more senior centers nearby.

Jill Yesko Diana

That's what we don't plan for.

Jill Yesko Diana

And a lot of us are not planning for our longevity.

Jill Yesko Diana

Yeah, I didn't move my grandmother until she was 95.

Wendy Green

You're right.

Jill Yesko Diana

Time to downsize.

Jill Yesko Diana

I'm like, okay, you know, she lived to be 97 and you know, she's, she's an example of how many phone calls I get from the kids that are in their 70s that say, I need, I need your help moving.

Jill Yesko Diana

My mom, she makes this and I make this.

Jill Yesko Diana

I can't afford the truck to help her.

Jill Yesko Diana

A lot of people say, call your daughter, call your son, call the.

Jill Yesko Diana

They don't have it either.

Wendy Green

Right.

Jill Yesko Diana

They didn't think they were going to live this long.

Jill Yesko Diana

And it's a gift to live this long.

Jill Yesko Diana

Right.

Jill Yesko Diana

To continue to, to be a part of the world.

Jill Yesko Diana

But we're not planning financially to extend beyond a certain, you know, expect life expectancy.

Jill Yesko Diana

And, you know, that's a phrase I take umbrage with all the time.

Jill Yesko Diana

But anyway, I, I think, you know, we just didn't know that we would need to do it.

Jill Yesko Diana

And we also put the price of a moving truck back to when we last moved.

Jill Yesko Diana

Right.

Jill Yesko Diana

Which was a lot different than it is now with fuel charges and materials and labor, you know, so, yeah, I don't blame anyone that didn't save for a moving truck.

Wendy Green

And well, there's so many life circumstances that can get in the way.

Wendy Green

I mean, if you don't have a high paying job, chances are you're not, you haven't had the opportunity save.

Wendy Green

And then one thing comes up, like you said, an illness or a major service breaks like your air conditioning, your heating service, you know, your car breaks down, suddenly you're like really in a bind.

Wendy Green

So Jill's for profit business is Discover Organizing.

Wendy Green

You can find them@discoverorganizing.com they mostly serve the Pittsburgh area and surrounding areas of Pittsburgh.

Wendy Green

But safemoovsforseniors.org is the nonprofit that is spreading like wildfire around the country.

Wendy Green

So we're excited to see where that goes.

Wendy Green

Jill, in 10 years, I'm looking for those trucks too.

Wendy Green

That's great.

Wendy Green

So remember at the beginning of the show when I asked you all to think about sharing this episode with a friend?

Wendy Green

You know, this has been a powerful episode.

Wendy Green

So be sure share it with a friend.

Wendy Green

Share it.

Wendy Green

Now.

Wendy Green

They can look for boomer banter on YouTube.

Wendy Green

They can look for it on any podcast app.

Wendy Green

And they will thank you and I will thank you for sharing it.

Wendy Green

And if you like what we talk about on Boomer Banter, you know, real talk about aging.

Wendy Green

Well, I want to tell you about another podcast that I think you would enjoy.

Wendy Green

It's called Reinvention Rebels with Wendy Battles.

Wendy Green

And Wendy was on our show a couple of years ago.

Wendy Green

She tells stories and has people on who have reinvented themselves three or four times.

Wendy Green

And their stories are also the say yes to what's possible kind of stories.

Wendy Green

So they're very exciting to listen to.

Wendy Green

So check out Reinvention Rebels when you get a chance.

Wendy Green

And I will share links to all of these different sites in the show Notes.

Wendy Green

And next week I'm excited For my guest.

Wendy Green

Her name is Nita Sweeney, and Nita wrote a book titled Depression Hates a Moving Target.

Wendy Green

Her book is a raw and honest description of her battle with depression and how she found a running practice that helped her get her life back.

Wendy Green

Now, running is not for everybody.

Wendy Green

Running, it's not for me.

Wendy Green

But it is about movement, and it is about mindfulness and mindset and overcoming those words and phrases that we say to ourselves that hold us back and then finding the movement to help us keep moving forward.

Wendy Green

So tune in next week and meet Nita.

Wendy Green

Jill, thank you.

Wendy Green

This has been a fantastic story.

Wendy Green

I'm so motivated by you.

Wendy Green

I'm now sitting here thinking, okay, now, well, how do I get this boomer banter to go to that level?

Wendy Green

So we have trucks.

Jill Yesko Diana

Yeah, whatever.

Jill Yesko Diana

You.

Jill Yesko Diana

Yeah.

Jill Yesko Diana

I mean, if you can think about it and you can dream about it, you know, chances are you can make a part of it happen, if not the whole thing.

Jill Yesko Diana

I mean, I've always been a big believer in that.

Jill Yesko Diana

You know, I credit my, you know, my mom, my parents, you know, for just being so supportive of, you know, what is your next action?

Jill Yesko Diana

What is.

Jill Yesko Diana

What.

Jill Yesko Diana

What is that next thing you're going to do?

Jill Yesko Diana

And resting is important, but stopping is kind of unacceptable, right?

Jill Yesko Diana

So don't quit.

Jill Yesko Diana

You know, Banksy even said that artist, he said, whenever you get tired, learn to rest, not to quit.

Jill Yesko Diana

And that's right.

Jill Yesko Diana

That's an important message that I carry with me every day.

Wendy Green

It is an important message for all of us out here.

Wendy Green

No matter how old we get, you know, there's some way that you can give back and make a difference.

Wendy Green

So thank you, Jill.

Jill Yesko Diana

Thank you, Wendy, for having me.

Wendy Green

Okay, see you soon.

Jill Yesko Diana

Okay.