Hey, there.
Wendy GreenHave you ever felt held back by fear of stepping into something new?
Wendy GreenOr wondered if it's really possible to make a meaningful difference in someone else's life, especially as we grow older?
Wendy GreenToday, we'll be exploring these questions with Jill Yesko Diana, a woman who added to her successful moving and organizing business by creating Something Unique, a nationwide nonprofit dedicated to helping financially disadvantaged older adults move safely and with dignity.
Wendy GreenSo what does it take to shift from a comfortable career into a mission that's all heart?
Wendy GreenAnd how can we, at any age push past our own perceptions to make a difference for others?
Wendy GreenJoin me as Jill shares her story of bold choices, compassionate service, and the power of saying yes to the unknown.
Wendy GreenWelcome to Boomer Banter, the podcast where we have real talk about aging.
Wendy GreenWell, my name is Wendy Green, and I am your host.
Wendy GreenAnd Jill Yesko Diana is a certified professional organizer and founder of Discover organizing, Inc.
Wendy GreenSince 2003, her team of professionals have helped individuals downsize, transition, and organize their homes and photo collections.
Wendy GreenThey specialize in working with those combating chronic disorganization and hoarding disorders.
Wendy GreenIn 2022, so that's almost 10 years after she started her business, Jill formed Safe Move for Seniors, a nonprofit organization dedicated to assisting older adults who are economically disadvantaged to move to safer, more affordable housing with no barriers.
Wendy GreenThe organization is experiencing exponential growth in the Pittsburgh region, and as a result of its successful business model, it has expanded ITS services to 13 locations nationwide, with Pittsburgh as its headquarters.
Wendy GreenSo as you listen to this episode, think about who you know that would benefit from hearing this message.
Wendy GreenOne friend, one family member that needs some inspiration.
Wendy GreenThen forward this episode to them.
Wendy GreenThey can find boomer banter on YouTube or any podcast app, and they will thank you for the recommendation.
Wendy GreenSo please join me in welcoming Jill Yesko Diana to Boomer Banter.
Wendy GreenHey, Jill.
Jill Yesko DianaHello.
Jill Yesko DianaHi, Wendy.
Jill Yesko DianaThanks for having me on the show.
Wendy GreenI'm excited.
Wendy GreenThis is going to be a great show.
Wendy GreenSo I want to start out with knowing what was it that brought you to the organizing business in the first place?
Jill Yesko DianaOh, boy.
Jill Yesko DianaI just talked to a colleague of mine today about that.
Jill Yesko DianaWe were talking about our humble beginnings, and what motivated me was similar to what motivated her.
Jill Yesko DianaAnd it is the fact that I knew I had this human resources background, this very highly administrative, clerical, organized background, and I also had a social work background.
Jill Yesko DianaBut I also had two kids that had a mom who was the last mom at the daycare.
Jill Yesko DianaAlmost consistently, you know, imagine one spotlight sitting over a cafeteria table with two kids with grumpy faces and backpacks on, looking at me like, you know, we're definitely getting McDonald's for this.
Jill Yesko DianaRight, because you're late again.
Jill Yesko DianaAnd I wasn't late, right.
Jill Yesko DianaI was just mom before the light went out.
Jill Yesko DianaBut I realized I wanted to take a career.
Jill Yesko DianaI wanted to mold something and shape myself into a better parent, a more present parent, but also an entrepreneur that I knew was always buried in there because I always had jobs.
Jill Yesko DianaBut I dug out that entrepreneurial spirit that's very blatant in my family.
Jill Yesko DianaAnd I decided to start, you know, this company because I could be home every day by 3:00 and I worked with other parents like myself, not just moms, you know, dads and moms, people that worked from home back then, you know, that was still a thing.
Jill Yesko DianaAnd I, I knew that I had something to offer and I've always been able to kind of take chaos and make it into structure.
Jill Yesko DianaSo I knew that I could help other people feel that sense of success and control in their own homes and their home offices as well as, you know, small business owners out at their commercial locations and stuff later on because of that HR background.
Jill Yesko DianaSo, yeah, that's kind of how it all began.
Jill Yesko DianaAnd I was very pleased with the outcomes of that being more present for my children.
Wendy GreenSo I get that my children were also the last ones picked up from daycare.
Wendy GreenSo that was hard.
Wendy GreenBut that was risky too, Jill, to step away from the security of a full time job to saying, oh, I'm going to do this thing on my own.
Wendy GreenWhere did that courage come from?
Jill Yesko DianaWell, looking back, I mean, you know, I've always been, I've always been a risk taker.
Jill Yesko DianaJust in life I think I've always been a little, kind of gregarious as a person anyway.
Jill Yesko DianaI'm just, let's see what's around the corner.
Jill Yesko DianaLet's go.
Jill Yesko DianaBut that was a financial, like big risk, right?
Jill Yesko DianaBecause I was getting a salary, benefits, and here I was going to start out as this solopreneur and I was picking up clients left and right.
Jill Yesko DianaI sat down with my boss because I was working nights and weekends.
Jill Yesko DianaI never interfered with my job.
Jill Yesko DianaAnd I sat down and I said, can I have a flex schedule?
Jill Yesko DianaBecause I would like to be at home with my kids by 3:00 on Thursday, Friday.
Jill Yesko DianaBut I can do this and I can be.
Jill Yesko DianaIt was a hospital so I could be at shift change, I could, you know, work things around.
Jill Yesko DianaAnd she said no.
Jill Yesko DianaAnd that's what was my trigger.
Jill Yesko DianaSo I gave her notice 4 months notice, I hired the new HR director.
Jill Yesko DianaI trained the new HR director, and I stayed behind as long as he needed me to transition out of that role, meanwhile building my book.
Jill Yesko DianaSo I kind of went in it very carefully and made sure that I wasn't crazy.
Jill Yesko DianaAnd I had a couple of back up, like, what if this doesn't work?
Jill Yesko DianaI was still really embedded in the Pittsburgh human resource scene, and I knew I could have probably landed something.
Jill Yesko DianaAnd I said, if I don't get enough money, right, if I don't make this particular goal by this date, then I'm going to start applying.
Jill Yesko DianaAnd I haven't clicked the apply button in 21 years.
Jill Yesko DianaSo it looks like it worked out, but it was.
Jill Yesko DianaIt was a big risk.
Jill Yesko DianaAnd it is.
Jill Yesko DianaIt was financial hardship.
Jill Yesko DianaCertain years.
Jill Yesko DianaAbsolutely.
Jill Yesko DianaDuring the economic downturn, I had an organizing store with a classroom and, you know, I sort of the original Container Store in Pittsburgh before it came to Pittsburgh, if you can imagine that.
Jill Yesko DianaAnd I had that for three years.
Jill Yesko DianaAnd of course, the economy right during that time took a turn.
Jill Yesko DianaSo, you know, I've definitely had hard times, but came back stronger each time.
Jill Yesko DianaLearning something new each time.
Wendy GreenYeah.
Wendy GreenSo you started out organizing, and it sounds like a lot of friends, a lot of acquaintances, and, you know, it started growing and somehow you decided, well, organizing that in a month.
Wendy GreenI got to add on moving, too.
Jill Yesko DianaWhy not just put one more thing on the pile?
Jill Yesko DianaRight, yeah, that.
Jill Yesko DianaThat was just.
Jill Yesko DianaBut I fell into downsizing and moving and transitions for older adults.
Jill Yesko DianaUm, I had been doing some transitions for families just by default.
Jill Yesko DianaLike, somebody would move into the area and I'd help unpack them and get them settled.
Jill Yesko DianaThere's other people that would say, I'm, you know, my husband and I, we're a military family.
Jill Yesko DianaWe're about to move out of the area.
Jill Yesko DianaI just had a baby.
Jill Yesko DianaCan you come over and help me?
Jill Yesko DianaBecause I'm not at my best or I'm going through postpartum depression.
Jill Yesko DianaCan you help me move?
Jill Yesko DianaThose type of situational moves, but never something that I broadcasted.
Jill Yesko DianaAnd then finally, couple that, you know, were in their 50s that I had helped, you know, to downsize and declutter their home so they could age in place.
Jill Yesko DianaThey said, can you help my parents move into the senior community?
Jill Yesko DianaWe just.
Jill Yesko DianaThey're not.
Jill Yesko DianaThey're going to listen to you.
Jill Yesko DianaThey're not going to listen to the kids.
Jill Yesko DianaRight.
Jill Yesko DianaAnd so, you know, I've sort of become everyone's daughter over the past so many years.
Jill Yesko DianaYou know, I've Just kind of stepped in as a neutral daughter, neutral family member that can help guide a process from beginning to end without any type of drama because we're, we're not attached to the family.
Jill Yesko DianaSometimes I get emotionally attached, but they don't know it.
Wendy GreenYeah, well, you definitely have the heart.
Wendy GreenSo 2022 comes along and now you have this heart draw to start a non profit.
Wendy GreenLike, what was that about, Jill?
Wendy GreenYou already had a thriving business.
Jill Yesko DianaI know, and it's so funny, my therapist calls it my dashboard.
Jill Yesko DianaShe's like, your dashboard was already quite full and I want you to imagine just another big dial on that dashboard.
Jill Yesko DianaAnd I said, I know, but I'm being compelled.
Jill Yesko DianaAnd it's probably the strongest feeling I've had in my whole life to do anything.
Jill Yesko DianaAnd I had to listen to that.
Jill Yesko DianaAnd it really came out of multiple phone calls to Discover Organizing, where I'd get a phone call, we'd say, you know, thanks for calling Discover Organizing.
Jill Yesko DianaThis is Jill, can I help you?
Jill Yesko DianaAnd they'd say, hi, I need to move.
Jill Yesko DianaI'm like, okay, get my pen.
Jill Yesko DianaOr I'd get my laptop to start putting things in the CRM.
Jill Yesko DianaAnd they'd said, where are you moving to?
Jill Yesko DianaAnd well, I have my Section 8 voucher and I'm going to start moving in on November 1st.
Jill Yesko DianaBut after the inspection has been.
Jill Yesko DianaAnd I was like, excuse me, what?
Jill Yesko DianaYou know, because we were used to getting people saying, I'm Moving into this five star luxury minimum starting $5,000 a month with amenities, type of community or a patio home.
Jill Yesko DianaI mean, the people that called us, you know, we're a lifestyle service.
Jill Yesko DianaWe're, we're, we're just, that's just the way professional organizers are usually defined.
Jill Yesko DianaI said, oh, okay.
Jill Yesko DianaAnd I didn't want to say, well, we're $90 an hour.
Jill Yesko DianaOr back then it was, you know, maybe 85, I don't know.
Jill Yesko DianaBut I didn't want to tell them my hourly rates because then that would mean I'd lose them.
Jill Yesko DianaAnd I wanted to help them somehow.
Jill Yesko DianaSo I'd say, tell me more, tell me more.
Jill Yesko DianaAnd the more I listened, the more I started reaching out to community based organizations and county offices like the Area Agency on Aging and having starting relationships with the Senior line and all of the, you know, the DHS helpers out there, the Department of Health and Human Services helpers out there to say, what's, what do we have?
Jill Yesko DianaWhat's.
Jill Yesko DianaAnd they're like, we don't have anything.
Jill Yesko DianaAnd I'm like, come on.
Jill Yesko DianaThere has to be like an emergency fund.
Jill Yesko DianaThere has to be something.
Jill Yesko DianaAnd so these phone calls had been coming in probably since, you know, I would say Covid times.
Jill Yesko DianaI would.
Jill Yesko DianaThe calls were still coming in a little bit before that, but in drips.
Jill Yesko DianaAnd then I started getting more and more calls.
Jill Yesko DianaAnd then.
Jill Yesko DianaSo by 2022, I was just inundated.
Jill Yesko DianaAnd because the need, you know, our aging population, Everybody keeps talking about the silver tsunami coming.
Jill Yesko DianaWell, it was overhead.
Jill Yesko DianaIt was.
Jill Yesko DianaWe were all being washed over in here in Allegheny county, where we have the highest senior population in the country, next to.
Jill Yesko DianaNext to Florida, like, to Dade County.
Jill Yesko DianaWe're seeing these trends and we're seeing these problems.
Jill Yesko DianaAnd the county agency kept referring them to me, and I was like, oh.
Wendy GreenSo that's how they kept finding you.
Jill Yesko DianaThey kept.
Jill Yesko DianaThey kept pushing to me because I kept doing this pro bono moves or these very low.
Jill Yesko DianaI'd say, well, how much can you pay?
Jill Yesko DianaThey're like, well, I have a hundred dollars.
Jill Yesko DianaI'm like, perfect.
Jill Yesko DianaAnd I would just take it because they needed the dignity to pay me, but because there wasn't anything structurally in place.
Jill Yesko DianaSo if I didn't do it free, I did it for something.
Jill Yesko DianaAnd now I have the right mechanism and the framework to receive funds from donors and from grant, you know, people and foundations.
Jill Yesko DianaI'm very.
Jill Yesko DianaI'm very lucky to have excellent grant writers helping me, so.
Wendy GreenBut why not keep doing it pro bono?
Wendy GreenWhat.
Wendy GreenWhat.
Wendy GreenWhat compelled you to set up a business?
Jill Yesko DianaWell, my cp.
Jill Yesko DianaMy CPA at the time, he's passed away now, but he at the time said to me, in early 2022, you're.
Jill Yesko DianaYou're losing your tax basis.
Jill Yesko DianaLike, you have no profits anymore.
Jill Yesko DianaDiscover Organizing is running on fumes.
Jill Yesko DianaYou have pushed out all your staff onto these jobs because they know what they're doing.
Jill Yesko DianaYou know, they know how to handle people, to downsize, pack, move, handle the truck, unpack, get organized, get rid of the debris.
Jill Yesko DianaLike, it's all these, you know, steps.
Jill Yesko DianaI was paying them, but we weren't getting paid by anyone.
Jill Yesko DianaAnd I was like, oh, yeah, that's how business works.
Jill Yesko DianaIs that right?
Wendy GreenYeah.
Jill Yesko DianaYeah.
Jill Yesko DianaSo he said, please form a nonprofit.
Jill Yesko DianaYou're killing me.
Jill Yesko DianaHe was very upset about it, you know, and he.
Jill Yesko DianaHe kept sending me these emails in bold print.
Jill Yesko DianaPlease, please form something.
Jill Yesko DianaI can't be your CPA if you do it.
Jill Yesko DianaI'm not a nonprofit cpa, but here's some names.
Jill Yesko DianaYou know, start looking.
Jill Yesko DianaAnd so I did as I.
Jill Yesko DianaI just thought, okay, I'll Just put it out there.
Jill Yesko DianaI was in the process of getting married to my wonderful husband.
Jill Yesko DianaBefore I left for the honeymoon, I sent out this application.
Jill Yesko DianaI won't Forget.
Jill Yesko DianaThis was May 5th.
Jill Yesko DianaWe got married that month, and we went away.
Jill Yesko DianaI came back from the honeymoon.
Jill Yesko DianaThe IRS had not only sent me this beautiful letter, but it meant I was accepted and I had to get to work.
Jill Yesko DianaAnd I thought I had nine months to a year, because that's what Frank, my cpa, said at the time.
Jill Yesko DianaHe said, don't worry, you're going to put that paperwork in.
Jill Yesko DianaYou have like a year.
Jill Yesko DianaThey're so backed up.
Jill Yesko DianaDon't worry about it.
Jill Yesko DianaJust go on with your life, get married, have a honeymoon, you know, you know, rebuild Discover, organizing, get the money back in the coffers.
Jill Yesko DianaI'm like, okay, well, then I literally got the letter in the mail stack when we came home from.
Jill Yesko DianaFrom Italy.
Jill Yesko DianaAnd I said, what is this?
Jill Yesko DianaAnd I can't read it.
Jill Yesko DianaIt's a rejection.
Jill Yesko DianaAnd he goes, no, that's just for college.
Jill Yesko DianaLike, that's.
Jill Yesko DianaThat's what we're used to for college, because everything is going to be this, like, packet, you know, like, congratulations.
Jill Yesko DianaAnd I was thinking it was going to be.
Jill Yesko DianaActually, read this right now.
Jill Yesko DianaI said, yeah.
Jill Yesko DianaHe was, you're in to the IRS college.
Jill Yesko DianaAnd I was like, yay.
Jill Yesko DianaBut I didn't realize what.
Jill Yesko DianaHow much work that was going to be because I had no money set aside, no nothing.
Jill Yesko DianaI mean, I.
Jill Yesko DianaI started Googling articles.
Jill Yesko DianaHow do I start a nonprofit?
Wendy GreenI was going to ask you, like, how.
Wendy GreenHow did you know?
Wendy GreenDid you.
Wendy GreenYou never had a nonprofit?
Wendy GreenYou never worked in a nonprofit?
Jill Yesko DianaNo.
Jill Yesko DianaAnd I think that's still obvious to this day that I don't know what I'm doing.
Jill Yesko DianaAnd I.
Jill Yesko DianaAnd I go to, like, sell seminars through Robert Morris University.
Jill Yesko DianaI go through the Candid, which is the, like, sort of where all of the nonprofit foundations.
Jill Yesko DianaIt's like a sort of a collection of foundations, but it's also the vetting website for all nonprofits.
Jill Yesko DianaSo if you want to, as a foundation, want to give Safe Moves for seniors money, you would have to check me out on Candid and my.
Jill Yesko DianaAnd look at my.
Jill Yesko DianaIt used to be known as guidestar, but Candid bought guidestar and it bought all of that information.
Jill Yesko DianaSo if you want to be a bona fide nonprofit, you have to register Candid, and then you're checked out through there.
Jill Yesko DianaAnd Candid offers free learning opportunities.
Jill Yesko DianaAnd then you find out about all this cool stuff, like, oh, there's this thing called TechSoup.
Jill Yesko DianaAnd you're like, what's that?
Jill Yesko DianaWell, TechSoup is this wonderful nonprofit technical support app or website.
Jill Yesko DianaAnd they gave me QuickBooks for free for $65.
Jill Yesko DianaFor $65 for the buy in.
Jill Yesko DianaBut then the rest of the year is free.
Wendy GreenNice.
Jill Yesko DianaAnd I'm like, whoa.
Jill Yesko DianaBecause I know what I pay on the for profit side for QuickBooks.
Wendy GreenRight?
Jill Yesko DianaMoney.
Jill Yesko DianaSo I find out about these things and then I started networking at other with other nonprofits just, you know, just pretending like I know what they're all talking about.
Jill Yesko DianaWith.
Jill Yesko DianaWell, yeah, I mean if you do this audit and you do this budget, I'm like, uh huh.
Jill Yesko DianaAnd I just started absorbing things because I didn't, I didn't know what I didn't know and I just took notes and then I would have coffee with people that I wanted to learn more from and they were very gracious, spoke slowly and clearly.
Jill Yesko DianaBut yeah, so many people along the way have offered me a hand up and taught me things, especially in Pittsburgh.
Jill Yesko DianaIt's a very giving community of knowledge and resources.
Wendy GreenSo what a transitional time in your life.
Wendy GreenMy goodness, you're going, you've got this business going which now your CPA is telling you it's going into the tank.
Wendy GreenYou just get married, you come back and you're like, oh, guess what, you have another new business now.
Wendy GreenWhat kind of fears and self doubts did you have to overcome at that point?
Jill Yesko DianaWell, I had already made the decision that I was going to help these people.
Wendy GreenOkay.
Jill Yesko DianaI didn't know what that looked like.
Jill Yesko DianaIt didn't have form to it, it didn't have shape.
Jill Yesko DianaBut I did know that I wasn't going to let them down.
Jill Yesko DianaI had already made the commitment to them.
Jill Yesko DianaI had already.
Jill Yesko DianaBy hitting submit on the IRS website.
Jill Yesko DianaI knew that I was going the minute I applied for the ein and then sent that in the application and I hit submit.
Jill Yesko DianaThat's when I was, I knew I was going to do it.
Jill Yesko DianaAnd the funny thing is I was with a girlfriend of mine who came in from Philly to have lunch with me.
Jill Yesko DianaMy friend Missy, she's a social worker from back in the day and we were having lunch and I had just experienced a concussion, which was super fun as I was planning my wedding.
Jill Yesko DianaAnd she said, do you think the concussion had anything to do with this nonprofit?
Jill Yesko DianaBecause you're so busy, you know, kind of joking around, hit on the head.
Wendy GreenAnd that's why you're doing.
Jill Yesko DianaYeah, it was a pretty bad concussion.
Jill Yesko DianaAnd she, she, I Said, well, I think what I'm gonna do, you're right.
Jill Yesko DianaI'm not gonna.
Jill Yesko DianaI'm not gonna apply.
Jill Yesko DianaI said, I'm just gonna get married.
Jill Yesko DianaI'm gonna rebuild my company, and I'm just gonna.
Jill Yesko DianaYou know, I'm just gonna chill for a little while.
Jill Yesko DianaAnd she's like, I don't believe you, but okay.
Jill Yesko DianaAnd my husband.
Jill Yesko DianaI decided to come home.
Jill Yesko DianaI tell my husband this news, this revelation I had at lunch that maybe I needed to listen to my friend that's a therapist that knows what she's doing, and with, you know, the brain and everything.
Jill Yesko DianaAnd he said, oh, no, you have to form the nonprofit.
Jill Yesko DianaI said, I do.
Jill Yesko DianaI do.
Jill Yesko DianaAnd he goes, yeah.
Jill Yesko DianaHe said, think about all those people that are just waiting for you.
Jill Yesko DianaI mean, like.
Jill Yesko DianaLike this.
Jill Yesko DianaLike, you're.
Jill Yesko DianaYou've already made such an impact already, just doing all these other things.
Jill Yesko DianaAnd he goes, my.
Jill Yesko DianaYou know, my parents would have been, like, so incredibly impressed.
Jill Yesko DianaAnd I never really got to get his parents.
Jill Yesko DianaYeah.
Jill Yesko DianaAnd because he knew what kind of advocates they were, and I.
Jill Yesko DianaI didn't know that about them.
Jill Yesko DianaAnd they were both PhDs, one like, in sociology, one psychology.
Jill Yesko DianaYou know, they were very, very smart people and were big advocates for those, you know, living with less and just.
Jill Yesko DianaI don't know, they were extraordinary people.
Jill Yesko DianaAnd he said, oh, they would be so excited because don't give up.
Jill Yesko DianaAnd I'm like, well, it's really more of a postponement, but I'll do it.
Jill Yesko DianaAnd he's like, yay.
Jill Yesko DianaAnd I'm like, you're going to be the vice president, though.
Wendy GreenThere you go.
Wendy GreenThere you go.
Jill Yesko DianaHe became the vice president of.
Jill Yesko DianaYeah.
Jill Yesko DianaSafe Modes for Seniors.
Jill Yesko DianaAnd I just started building a board, and I had lunch with people that were like, you got to build your board right away.
Jill Yesko DianaAnd, you know, people just help.
Jill Yesko DianaThey would, like, tell me what my next steps were.
Jill Yesko DianaAnd I just kind of gathered information, and I probably didn't do it right all the time, but I knew, you know, when you're driven by passion and excitement and, you know, you have these goals, like, it's okay that you're not doing it perfectly.
Jill Yesko DianaAnd I think that's a really important message coming from a perfectionist type a person like myself.
Jill Yesko DianaIt's really important to not expect amazing, great, you know, millions of dollars.
Jill Yesko DianaLike, I didn't realize how hard it was to fundraise.
Jill Yesko DianaI just thought I'd put something out on social media, like I do with work.
Jill Yesko DianaYou know, with Discover Organizing.
Jill Yesko DianaI put, like, a Pantry, like, this is what it was, this is what it is.
Jill Yesko DianaHire me people just.
Jill Yesko DianaYeah, it wasn't the same type of marketing at all.
Jill Yesko DianaAnd I learned a lot.
Wendy GreenI mean, it's so different, right?
Wendy GreenSo you, here's the pantry, here's how it is.
Wendy GreenAfterwards, I'm buying your service, right?
Wendy GreenIf you're asking me for money, it's just because I feel like it's the goodness of my heart to give you money.
Wendy GreenYou know, what am I getting for it other than that?
Wendy GreenSo it's a whole different ball game.
Jill Yesko DianaAnd when you have a new nonprofit that has no history, no financial reports, nothing that's posted yet because you're such a baby, you know, like your, your taxes are this little E postcard that gets just sent with you have, you know, because you don't make the threshold of 25,000.
Jill Yesko DianaI think it is.
Jill Yesko DianaI was just this little tiny peanut, right?
Jill Yesko DianaAnd here I'm going, how about you give me foundation a give me like 150,000 and that'll get me, you know, this much for admin and this much for programming.
Jill Yesko DianaAnd oh boy, I had to learn, I had to learn to just start small with a 5,000 grant, a 15,000 grant, and I just started working my way, my way up.
Jill Yesko DianaBut yeah, I am still realizing how much time it's going to take to really get the kind of funds that we need across the country.
Jill Yesko DianaAnd the long Runway that I am on right now, the very long Runway, and I'm pre flight mode.
Wendy GreenYeah.
Wendy GreenTotally different ballgame than trying to start a for profit business, I'm sure.
Wendy GreenSo talk to me about that difference.
Wendy GreenLike what's, what's the inner difference of working and starting a non profit and working and starting a for profit?
Wendy GreenWhat, what is it doing for you?
Jill Yesko DianaWell, I, I think you both, both explore a passion, right?
Jill Yesko DianaLike, you know, a lot of people take their hobbies and they turn it into careers.
Jill Yesko DianaA lot of people take their interests and turn it into a job and they take, you know, a great concept and they build on it.
Jill Yesko DianaMaybe they're great at marketing, maybe they're great at, you know, structure and operations.
Jill Yesko DianaMaybe have partners like an LLC or something that go, you know, we're really good at this.
Jill Yesko DianaOr you're really good at this.
Jill Yesko DianaI'm really good at this.
Jill Yesko DianaLet's, you know, peanut butter jelly time.
Jill Yesko DianaLet's, let's do this thing.
Jill Yesko DianaLet's sell these widgets or let's provide the service so that we can enjoy what we do.
Jill Yesko DianaYou know, compliment each other's skill sets or whatnot.
Jill Yesko DianaAnd I have a team, and everybody on my team is amazing.
Jill Yesko DianaAnd at Discover Organizing, they all bring something to the table and that is fun to watch somebody develop, you know, from first day of hire to becoming a manager and such.
Jill Yesko DianaBut at the end of the day, your.
Jill Yesko DianaYour.
Jill Yesko DianaYour focus is to turn a profit.
Jill Yesko DianaIt is to take the that margin and put it in your bank account and hopefully feed your retirement or feed your interests, your lifestyle, pay your mortgage, pay your car payment, all those things.
Jill Yesko DianaAnd you want to use the business as a vehicle to sustain yourself professionally.
Jill Yesko DianaAnd the more I look back on the years I've been in business, I've sort of been running a nonprofit.
Jill Yesko DianaAnd I don't mean to tease about that or be silly, but I've put more into my people, my expenses.
Jill Yesko DianaWhen you look at my expenses, they're mostly payroll because I'm really big into development, meaning education, not financial development.
Jill Yesko DianaThat's the nonprofit side.
Jill Yesko DianaBut the, you know, I just.
Jill Yesko DianaAll the money that I would make, I would notice that most of it would go back to my team, back to my staff, back into their learning about how to treat a customer who has ADHD or has a brain injury, people that have disabilities such as Ms.
Jill Yesko DianaAnd Parkinson's, that need extra help to create home systems, that are simplified, that are accessible, that have universal design.
Jill Yesko DianaAll of those things were really important to me.
Jill Yesko DianaAnd so I kind of have been always acting as if the money that we're making is going back to back into education and it serves the customer.
Jill Yesko DianaAnd so I think for me, it isn't a huge shift because the nonprofit now, I'm.
Jill Yesko DianaI'm not doing it to be serving myself.
Jill Yesko DianaWhen I ask for money, I'm not asking it for something I've done.
Jill Yesko DianaI'm asking it to go toward something that will help someone get out of a really unsafe situation and feel secure and feel like they could get where they needed to go without a barrier.
Jill Yesko DianaAnd there's so many barriers out there, and money's just one of them, right?
Jill Yesko DianaTo get where you need to go.
Jill Yesko DianaI'd say the biggest difference is I'm driven every day to find them the resources that they need.
Jill Yesko DianaBecause I've seen the outcomes now, like I've seen the outcomes of and how sustainable those outcomes are.
Jill Yesko DianaWhen you move someone that is in a very untenable situation into a situation that's stable, that's safe, that has a service coordinator available to them, access to food, healthcare, groceries, community, you've placed them in a much better situation.
Jill Yesko DianaAnd you can see it.
Jill Yesko DianaYou can see when you check on them, 30, 60, 90 days later, they're thriving.
Jill Yesko DianaAnd it's an amazing feeling where I think a lot of times with the organizing business, yes, you're creating sustainable systems, but you're not really necessarily filling a gap in society or a gap, you know, that's going to make that kind of impact.
Jill Yesko DianaAnd for me, that's what helps me make that leap.
Jill Yesko DianaAnd that is the biggest difference.
Jill Yesko DianaI'd say I run both the same.
Jill Yesko DianaLike, my mindset is, you know, similar, but the impact is far greater for me.
Jill Yesko DianaAt the end of the day, I can see that.
Wendy GreenYeah, because you're helping.
Wendy GreenYou're helping and you're making their lives better.
Wendy GreenSo tell me about, I mean, you say from an untenable situation to a much more sustainable situation.
Wendy GreenCan you give me an example of where you're moving them from and where you're moving them to?
Jill Yesko DianaYeah, sometimes they're living in a house that they've been renting.
Jill Yesko DianaMaybe it's a fixed rent situation that they've been under a voucher with section eight or just, you know, a house that's kind of sitting in a neighborhood that is no longer safe for them, that was safe 25 years ago when they moved in.
Jill Yesko DianaThe landlord hasn't maintained the home.
Jill Yesko DianaSo we have leaks, we have heat that doesn't work.
Jill Yesko DianaMultiple requests to that, you know, landlord, or the landlord wants to tear down the properties.
Jill Yesko DianaSo they've.
Jill Yesko DianaThey've kind of gone from this really isolated situation and now they want to move in with their friends into the new senior high rise.
Jill Yesko DianaRight.
Jill Yesko DianaThat's being built, or the new, you know, community that, you know, Pittsburgh is really building a lot right now for older adults, which is a beautiful thing.
Jill Yesko DianaThey want to be more socially acclimated.
Jill Yesko DianaThey have to go so far to get, you know, anything like, in terms of, like that.
Jill Yesko DianaI forget what it's called.
Jill Yesko DianaSomething like a food desert, like they can't get to.
Jill Yesko DianaThey can't get to a grocery store without taking three buses or getting a ride from a cousin that may or may not show up.
Jill Yesko DianaAnd so getting them closer to accessing the things that they need to thrive is really good.
Jill Yesko DianaBut I've also taken people out of senior high rises that are no longer good for them.
Jill Yesko DianaAnd I mean that by.
Jill Yesko DianaThey've become dangerous.
Jill Yesko DianaThere's a lot of drug trafficking and, and a lot of violence in their building.
Jill Yesko DianaAnd so my very first move under the House of Safe Moves for Seniors was a woman by the Name of Fanny, her pictures on our website.
Jill Yesko DianaShe called me and said, you got to get me out of here.
Jill Yesko DianaMy Meals on Wheels guy told me about you.
Jill Yesko DianaAnd I'm like, I didn't even advertise with.
Jill Yesko DianaBut word spreads fast.
Jill Yesko DianaI think I'd have like a phone call with somebody from an agency about something.
Jill Yesko DianaAnd then all of a sudden I'm on a bulletin board in this, in this building.
Jill Yesko DianaI went to see her.
Jill Yesko DianaShe said she was all packed and ready to go.
Jill Yesko DianaAnd that was far from the truth.
Jill Yesko DianaThere was about 25 man hours that, that I put in before she could actually move.
Jill Yesko DianaBut when I was decluttering her and packing her, she told me stories about her best friend who was.
Jill Yesko DianaNow Fanny's in her 80s, and her friend was five to six years older than she.
Jill Yesko DianaAnd she was attacked for lunch money or, I'm sorry, laundry money.
Jill Yesko DianaShe had $3 and 50 cents in her purse.
Jill Yesko DianaShe was heading down to the dryer to change her clothes out, and she was beaten within an inch of her life and was in the hospital for six weeks.
Jill Yesko DianaAnd Fannie, that's when Fannie called me right after that attack.
Jill Yesko DianaAnd she said, you have to get me out of here.
Jill Yesko DianaI know I'm next.
Jill Yesko DianaPeople are sneaking into my apartment.
Jill Yesko DianaAnd she wasn't wrong.
Jill Yesko DianaI definitely saw signs of break in.
Jill Yesko DianaAnd so I felt like I had to hurry and I had no money to move her.
Jill Yesko DianaI, you know, I just figured that out.
Jill Yesko DianaAnd we got her out of there and got her moved in with her daughter where she was safer.
Jill Yesko DianaShe had her own bedroom.
Jill Yesko DianaShe had all the amenities of home.
Jill Yesko DianaHer daughter made big space for her.
Jill Yesko DianaAnd yeah, it was, that was my wake up call to there are people living in really unsafe situations.
Jill Yesko DianaWe moved a whole group of people out of a building that had had fire.
Jill Yesko DianaIt's called the Roosevelt Building here in downtown Pittsburgh.
Jill Yesko DianaAnd, you know, word spread really quickly about, you know, I got one person out and people said, hey, I heard you got so and so out and you get me out too.
Jill Yesko DianaI got to get out of here.
Jill Yesko DianaAnd it's like, sure, give me a minute.
Jill Yesko DianaHold, you know.
Jill Yesko DianaYeah, yeah, you know, so, yeah, it feels good.
Jill Yesko DianaWe're by no means like a mandatory EMT rescue service, but sometimes it just feels like that, you know.
Jill Yesko DianaYeah, you're getting people out of really scary, unsafe situations.
Wendy GreenSo that, that raises the question of your employees going into those situations.
Wendy GreenAre they feeling scared, unsafe?
Jill Yesko DianaNo.
Jill Yesko DianaWell, if they are, they haven't shared that with me, but we usually go in as a team.
Jill Yesko DianaNo one goes in alone.
Jill Yesko DianaOur movers are usually with us.
Jill Yesko DianaWe have a.
Jill Yesko DianaWe have a group of moving company, you know, personnel that goes in with us to do the assessment.
Jill Yesko DianaSo no one ever is alone.
Jill Yesko DianaWe do some research.
Jill Yesko DianaWe all.
Jill Yesko DianaWe also try to go in with their case manager if they have a caseworker.
Jill Yesko DianaSo we're together.
Jill Yesko DianaWe're not sending someone out into a situation that isn't safe.
Jill Yesko DianaAnd when there have been situations where there has been neighborhoods where my employees have said, I'm not comfortable, then they don't have to go.
Jill Yesko DianaLike, even if they just feel uncomfortable or if they're feeling like it's not a great idea for them to go, even with a big group of six guys, they still feel like it just wouldn't be a wise idea.
Jill Yesko DianaThis is not a mandatory service, and it's not anything that I force upon any volunteer or any employee of Discover Organizing who is our major subcontractor at this point.
Wendy GreenYeah.
Wendy GreenSo you have taken this in two years, and it's now grown to 13 locations around the country.
Jill Yesko DianaYes.
Jill Yesko DianaAnd we just had three more people interested in signing up in various parts of the country.
Jill Yesko DianaEven, like, in addition, like, I'm already approved to do business in the state of California and state of Florida.
Jill Yesko DianaSo now we're popping up more locations in the states that were already approved to solicit funds in.
Jill Yesko DianaTo do business in.
Jill Yesko DianaSo that's kind of exciting is to grow statewide in some states already.
Jill Yesko DianaSo we're going to probably add, I'm going to say, 10 more locations by this time next year.
Jill Yesko DianaThat would be.
Jill Yesko DianaAnd we'll have vendors.
Jill Yesko DianaLike, I'm having a lot of meeting with potential vendors that just want to be a vendor.
Jill Yesko DianaThey don't want to be a chapter leader.
Jill Yesko DianaAnd that way we can actually get more visibility in those areas.
Jill Yesko DianaAnd then, of course, you know, the headquarters, which is me, would be serving as the chapter leader and take in the referrals and screen the referrals along with case management, anyone that's referring them.
Wendy GreenSo obviously there's a big need and a need for volunteers.
Wendy GreenSo talk to me, Jill, about what an ideal volunteer would be for something like this, because a lot of people when they retire are looking for ways to give back.
Wendy GreenSo what would be an ideal volunteer?
Jill Yesko DianaAn ideal volunteer would be somebody that could help me administratively in any capacity.
Jill Yesko DianaI only have one study volunteer right now that helps me administratively.
Jill Yesko DianaI have the greatest need for people to be on the phone to be able to reach out, to screen new referrals that Come in or to check on people.
Jill Yesko DianaThat is one area that I really feel like we fell short in, as I call them, like my checkup callers, like a week after the move.
Jill Yesko DianaHow are you doing, Wendy?
Jill Yesko DianaHow did your move go?
Jill Yesko DianaAre you feeling okay?
Jill Yesko DianaAre you feeling, you know, you need anything right now?
Jill Yesko DianaHow's your health?
Jill Yesko DianaYou know, did you follow up with Meals on Wheels?
Jill Yesko DianaDid they get your new address?
Jill Yesko DianaGood, good, good.
Jill Yesko DianaThose types of things that we might have talked about during the moving process, we just don't have the manpower to do those follow up phone calls.
Jill Yesko DianaThe second area is administratively for gosh, anybody that wants to do finding, doing some research, logging into my grant account and finding, like, hey, what are some new opportunities around?
Jill Yesko DianaWhat are some national grants?
Jill Yesko DianaWe can kind of pitch to the grant writers.
Jill Yesko DianaThat would be amazing proofreaders, you know, to look at some of my executive summaries.
Jill Yesko DianaYou know, anybody that has some administrative experience, no matter how small.
Jill Yesko DianaIf you love, if you love to.
Jill Yesko DianaSome people really love admin, like me.
Jill Yesko DianaI love that stuff.
Jill Yesko DianaI love processes and procedures.
Jill Yesko DianaYou know, just connecting with the chapter leaders, checking in with them.
Jill Yesko DianaHow are you doing?
Jill Yesko DianaWhat, what can I bounce up to Jill, you know, about some things that are going on?
Jill Yesko DianaAnd then finally, I would love some social media help with just getting our stories out there.
Jill Yesko DianaWe have so many videos of so many stories.
Jill Yesko DianaAnd, you know, getting that out there on social media would be really helpful, especially for fundraising purposes, which is wonderful.
Wendy GreenBecause, you know, when I first talked to you, I thought, oh, this is going to be like, get in there, pack boxes, get dirty.
Wendy GreenAnd what you're saying is stuff that we could do over the phone from anywhere.
Jill Yesko DianaFrom anywhere.
Wendy GreenAnywhere, anywhere.
Wendy GreenAnd would they find you at your website, safemoonsforseniors.org Yep, yep.
Jill Yesko DianaAnd the Pittsburgh location is the headquarters.
Jill Yesko DianaSo you'll see a United States map when you go onto our website.
Jill Yesko DianaSo just make sure to pick the Pittsburgh location whenever you go on and you will reach me through that.
Jill Yesko DianaI check that email every day.
Jill Yesko DianaAnd another reason for a volunteer, so I could forward one of those emails to somebody that they could help me respond.
Jill Yesko DianaBut yeah, that, that would be great.
Jill Yesko DianaYeah, any.
Jill Yesko DianaAny type of support would be great.
Wendy GreenOh, that is really helpful.
Wendy GreenAnd, and tell me about your hopes and dreams for this organization.
Wendy GreenSafe Moves for Seniors.
Jill Yesko DianaWell, let's see, I'd say in 10 years, I definitely want to be in a household name.
Jill Yesko DianaI'd love to see trucks on the road bearing our logo, having licensed moving professionals that are trained in what we're doing compassionate movers, either partnering with us or just becoming a full service, moving service for older adults that are very poor, honestly, and having that feeling of dignity available to every human being over the age of 60 that is making $800 a month.
Jill Yesko DianaAnd it's just out of reach.
Jill Yesko DianaAnd I want to make it within reach.
Jill Yesko DianaIf you're over 60, you make less than this a month.
Jill Yesko DianaPlease call us today and you will be serviced in your area by either a partner or one of our, one of our existing ground teams.
Jill Yesko DianaThat would be my goal and that's my vision.
Wendy GreenWell, I hope you reach it because it's interesting.
Wendy GreenYou look at this demographic and some people have done very well saving for their retirement, but there's a lot of people in the boomer generation that have been living paycheck to paycheck and now it's going to be hard when it's just Social Security.
Jill Yesko DianaSo, yeah, I learned a lot.
Jill Yesko DianaI want to touch on that really quickly.
Jill Yesko DianaJust to say one of the things I hear they usually self shame or when I'm out and about and I'm fundraising and people will say, well, they should have saved up for that.
Jill Yesko DianaLike, why are you, you know, they should have put money aside for this.
Jill Yesko DianaAnd I just say, well, when you have an unexpected medical bill, did you save $30,000 to supplement what?
Jill Yesko DianaYou know you got cancer and you didn't know that it was outside of this and the drugs were outside of this formulary and you don't know enough to plan for something like this.
Jill Yesko DianaAnd a lot of people are living in homes that they thought they would, frankly, that they would die in.
Jill Yesko DianaI mean, they say, this is my last move.
Jill Yesko DianaAnd they were in their 60s.
Jill Yesko DianaWell, now they're in their 80s and it is not their last move.
Jill Yesko DianaAnd they need to be somewhere safer with more community resources, with more home health care opportunities for them or more socialization, more senior centers nearby.
Jill Yesko DianaThat's what we don't plan for.
Jill Yesko DianaAnd a lot of us are not planning for our longevity.
Jill Yesko DianaYeah, I didn't move my grandmother until she was 95.
Wendy GreenYou're right.
Jill Yesko DianaTime to downsize.
Jill Yesko DianaI'm like, okay, you know, she lived to be 97 and you know, she's, she's an example of how many phone calls I get from the kids that are in their 70s that say, I need, I need your help moving.
Jill Yesko DianaMy mom, she makes this and I make this.
Jill Yesko DianaI can't afford the truck to help her.
Jill Yesko DianaA lot of people say, call your daughter, call your son, call the.
Jill Yesko DianaThey don't have it either.
Wendy GreenRight.
Jill Yesko DianaThey didn't think they were going to live this long.
Jill Yesko DianaAnd it's a gift to live this long.
Jill Yesko DianaRight.
Jill Yesko DianaTo continue to, to be a part of the world.
Jill Yesko DianaBut we're not planning financially to extend beyond a certain, you know, expect life expectancy.
Jill Yesko DianaAnd, you know, that's a phrase I take umbrage with all the time.
Jill Yesko DianaBut anyway, I, I think, you know, we just didn't know that we would need to do it.
Jill Yesko DianaAnd we also put the price of a moving truck back to when we last moved.
Jill Yesko DianaRight.
Jill Yesko DianaWhich was a lot different than it is now with fuel charges and materials and labor, you know, so, yeah, I don't blame anyone that didn't save for a moving truck.
Wendy GreenAnd well, there's so many life circumstances that can get in the way.
Wendy GreenI mean, if you don't have a high paying job, chances are you're not, you haven't had the opportunity save.
Wendy GreenAnd then one thing comes up, like you said, an illness or a major service breaks like your air conditioning, your heating service, you know, your car breaks down, suddenly you're like really in a bind.
Wendy GreenSo Jill's for profit business is Discover Organizing.
Wendy GreenYou can find them@discoverorganizing.com they mostly serve the Pittsburgh area and surrounding areas of Pittsburgh.
Wendy GreenBut safemoovsforseniors.org is the nonprofit that is spreading like wildfire around the country.
Wendy GreenSo we're excited to see where that goes.
Wendy GreenJill, in 10 years, I'm looking for those trucks too.
Wendy GreenThat's great.
Wendy GreenSo remember at the beginning of the show when I asked you all to think about sharing this episode with a friend?
Wendy GreenYou know, this has been a powerful episode.
Wendy GreenSo be sure share it with a friend.
Wendy GreenShare it.
Wendy GreenNow.
Wendy GreenThey can look for boomer banter on YouTube.
Wendy GreenThey can look for it on any podcast app.
Wendy GreenAnd they will thank you and I will thank you for sharing it.
Wendy GreenAnd if you like what we talk about on Boomer Banter, you know, real talk about aging.
Wendy GreenWell, I want to tell you about another podcast that I think you would enjoy.
Wendy GreenIt's called Reinvention Rebels with Wendy Battles.
Wendy GreenAnd Wendy was on our show a couple of years ago.
Wendy GreenShe tells stories and has people on who have reinvented themselves three or four times.
Wendy GreenAnd their stories are also the say yes to what's possible kind of stories.
Wendy GreenSo they're very exciting to listen to.
Wendy GreenSo check out Reinvention Rebels when you get a chance.
Wendy GreenAnd I will share links to all of these different sites in the show Notes.
Wendy GreenAnd next week I'm excited For my guest.
Wendy GreenHer name is Nita Sweeney, and Nita wrote a book titled Depression Hates a Moving Target.
Wendy GreenHer book is a raw and honest description of her battle with depression and how she found a running practice that helped her get her life back.
Wendy GreenNow, running is not for everybody.
Wendy GreenRunning, it's not for me.
Wendy GreenBut it is about movement, and it is about mindfulness and mindset and overcoming those words and phrases that we say to ourselves that hold us back and then finding the movement to help us keep moving forward.
Wendy GreenSo tune in next week and meet Nita.
Wendy GreenJill, thank you.
Wendy GreenThis has been a fantastic story.
Wendy GreenI'm so motivated by you.
Wendy GreenI'm now sitting here thinking, okay, now, well, how do I get this boomer banter to go to that level?
Wendy GreenSo we have trucks.
Jill Yesko DianaYeah, whatever.
Jill Yesko DianaYou.
Jill Yesko DianaYeah.
Jill Yesko DianaI mean, if you can think about it and you can dream about it, you know, chances are you can make a part of it happen, if not the whole thing.
Jill Yesko DianaI mean, I've always been a big believer in that.
Jill Yesko DianaYou know, I credit my, you know, my mom, my parents, you know, for just being so supportive of, you know, what is your next action?
Jill Yesko DianaWhat is.
Jill Yesko DianaWhat.
Jill Yesko DianaWhat is that next thing you're going to do?
Jill Yesko DianaAnd resting is important, but stopping is kind of unacceptable, right?
Jill Yesko DianaSo don't quit.
Jill Yesko DianaYou know, Banksy even said that artist, he said, whenever you get tired, learn to rest, not to quit.
Jill Yesko DianaAnd that's right.
Jill Yesko DianaThat's an important message that I carry with me every day.
Wendy GreenIt is an important message for all of us out here.
Wendy GreenNo matter how old we get, you know, there's some way that you can give back and make a difference.
Wendy GreenSo thank you, Jill.
Jill Yesko DianaThank you, Wendy, for having me.
Wendy GreenOkay, see you soon.
Jill Yesko DianaOkay.