Welcome to the Borderlands Trail and Ultra Running podcast.
Josh RosenthalMy name is Josh Rosenthal.
Josh RosenthalI'm the host and I'm the founder.
Josh RosenthalDo you know anything about the Golden Trail World series?
Josh RosenthalAfter this episode, you'll know everything.
Brian PetersonBorderlands.
Josh RosenthalSomehow we're still not learning Borderlands.
Josh RosenthalWe still suck at running.
Josh RosenthalSome reason, I've just never allowed the golden trail World series into my consciousness.
Josh RosenthalI've heard the word.
Josh RosenthalI've heard it mentioned.
Josh RosenthalI've seen runners running it.
Josh RosenthalI've even heard Sophia Lockley, who's, who went to the University of Utah.
Josh RosenthalIt's a skier.
Josh RosenthalI've heard that she's had success in it, but it's just never really registered or mattered to me until that finish at Mammoth last week at the 26K.
Josh RosenthalBrian Peterson goes by Wolf Runner.
Josh RosenthalPut it on my radar, said, hey, did you see this?
Josh RosenthalAnd I had seen it, and I didn't even think twice about it.
Josh RosenthalAnd we get into that in the episode, but that put it on my radar.
Josh RosenthalAnd I thought, I've been just wanting to see more competition like that, where people are just hungry to get the win.
Josh RosenthalI really enjoy that level of competition.
Josh RosenthalAnd there it was, right in front of my face.
Josh RosenthalAnd so today, Brian and I are going to do our bad runners take on the golden trail World series.
Josh RosenthalWe're going to explore that finish.
Josh RosenthalWe're going to do a deep dive into what it actually is, what the Golden Trail World Series is, and why.
Josh RosenthalIt's what I've been looking for, and it's been right under my nose.
Josh RosenthalJust like the Salt Lake Foothills trail races have been right under your nose.
Josh RosenthalAre you looking for a marathon or a ten k?
Josh RosenthalIn the spring?
Josh RosenthalOn May 31, 2025, open range races is putting on the Salt Lake Foothills trail races.
Josh RosenthalAnd just as the name would suggest, in the foothills of Salt Lake City, it's gonna be a fun race.
Josh RosenthalWe have a ton of surprises in store.
Josh RosenthalWe're gonna be rolling those out here soon.
Josh RosenthalIt's going to be a blast.
Josh RosenthalIt'll still scratch the itch if you just want to go run a fast race.
Josh RosenthalBut if you want to have a ton of fun, I really don't know if there's going to be a race that's more fun than what we're going to be putting on.
Josh RosenthalCheck out the link in the show notes and sign up now.
Josh RosenthalSpace is limited and spots are filling up.
Josh RosenthalOkay, here's the bad runners take on the golden trail World Series with my friend Wolf Runner.
Josh RosenthalAnother episode of Bad Runners take with my friend Brian Peterson goes by Wolf Runner.
Josh RosenthalWe have talked, I would say maybe even lamented is a strong word, but we just, we're both coming from a background of being really competitive in the areas that we like growing up, playing sports and still enjoying sports.
Josh RosenthalAnd we think, hey, this, some of this, like, really healthy competitive spirit.
Josh RosenthalLove to see more of it in trail.
Josh RosenthalAnd all of a sudden I come to find that it's kind of been right under our noses this whole time in this golden trail World Series.
Josh RosenthalIt came on my radar mainly because Brian was like, hey, did you see the finish at the Golden Trail World Series at mammoth?
Josh RosenthalAnd I said, I don't think so.
Josh RosenthalLike, it didn't stick out necessarily.
Josh RosenthalAnd he sent it to me.
Josh RosenthalI was like, oh, yeah, I saw that.
Josh RosenthalI was even think twice.
Josh RosenthalThat looked amazing.
Josh RosenthalThis guy was trying to get, you know, pass this other guy and it was sort of this contra.
Josh RosenthalIt ended up being this controversial thing, but I didn't even think of it as controversial enough to where it stuck with me.
Josh RosenthalI just thought, oh, that's cool.
Josh RosenthalI love seeing that, like two people really wanting the win.
Josh RosenthalThat was great.
Josh RosenthalAnd you're like, no, this has actually been a bigger deal than you think.
Josh RosenthalAnd so let's look into it.
Josh RosenthalSo I looked into it and I thought, oh, my gosh, right under our noses has been this really cool golden trial World Series.
Josh RosenthalI've sort of just not looked at it because it didn't make sense to me intuitively at the beginning.
Josh RosenthalAnd so I just have always glazed over it, a brief deep dive and I just think, hey, this is sort of what I'm here for on some levels.
Josh RosenthalI've been looking for this before I get too much further.
Josh RosenthalBrian, welcome.
Josh RosenthalCan you explain the finish that was a bit controversial for those who aren't caught up.
Brian PetersonYeah, I mean, I was watching that event live.
Brian PetersonSo, you know, one of the things about the golden trail World Series that we'll get into is just how well they produce a live presentation of trail running.
Brian PetersonAnd so, yeah, I mean, I was watching it just under 2 hours for the elite men to finish and, you know, you could see this battle brewing basically at the summit where they peek out at the top of the ski resort at 11,000ft and then they just, you know, release this incredible, you know, thrust down these technical trails at paces that we couldn't even fathom on a track with, with spikes on.
Brian PetersonSo, yeah, you're glued to the screen, you're watching it, you know, they're descending, guys are putting moves on each other.
Brian PetersonNeither can break the other one.
Brian PetersonYou know, they keep getting closer and closer to the ski town.
Brian PetersonYou're closing in on five k and they're just still blasting these trails.
Brian PetersonAnd exactly what you wanted to have happen as it was on plane is exactly what did happen.
Brian PetersonSo you get into the actual, like, ski town itself, like, you know, the paved streets, and you've got, you know, this big tourist congregation area, and they're just blasting.
Brian PetersonThey've given it everything they can vo two max, you know, foot to the pedal for 2 hours.
Brian PetersonAnd there's absolutely not ounce of wanting to hold hands across this finish line.
Brian PetersonThese guys are all about that finish.
Brian PetersonAnd it's basically so, as it is, it's a ski town.
Brian PetersonSo you've got like a tourist area, shops, restaurants.
Brian PetersonRight.
Brian PetersonAnd so that's where they have the finish line at.
Brian PetersonAnd it's kind of, you know, it's not a straight line path.
Brian PetersonAnd so there's, you know, a little bit of winds and turns, a few staircases.
Brian PetersonAnd as they get inside of the closing, like, like hundred yards, 50 yards, even.
Brian PetersonThe, the challenger second, the second place guy, Patrick Capnego, he's trying to make a pass on the right hand side of alacine.
Brian PetersonAl Assin holds his line just slightly veering to the right to pinch him off because there's that, there's this little bend where like a natural, like, like plant or box or something is coming out.
Brian PetersonAnd so he just holds his line.
Brian PetersonKip Niego has to break stride.
Brian PetersonYou know, they get a little bit of elbow, a little rubbing, you know, nothing dramatic or unsportsmanlike.
Brian PetersonAnd Alicene ends up, you know, holding off Kipiego.
Brian PetersonSo you're gonna have to see it.
Brian PetersonIf you haven't, do yourself a favor.
Brian PetersonI mean, golden trail series has it edited.
Brian PetersonThey've got highlights of this finish.
Brian PetersonIt's incredible.
Brian PetersonBut you always run to the comment section to see what's going on.
Brian PetersonAnd in real time, they were talking about, you know, it's gonna be a protest.
Brian PetersonYou know, Kip Miego thought that this was a, you know, an unfair contact made, that he, you know, basically interceded and prevented him from making the pass.
Brian PetersonBut, yeah, golden trail series upheld the finish, and the comment section just were probably 50 50, I would think.
Brian PetersonSome saying that it was an illegal move.
Brian PetersonYou know, the contact wasn't warranted.
Brian PetersonOthers saying, hey, if you've ever ran cross country, you understand you're entitled to your line, you can hold your position.
Brian PetersonSo, yeah, I mean, I think the fact that it's making our podcast a topic just shows how thrilling it was.
Brian PetersonAnd the fact you can get a 50 50 audience on anything tells you you're doing something right.
Josh RosenthalOkay.
Josh RosenthalSo some insider language there that I can pick up from context clues, but.
Brian PetersonRight.
Josh RosenthalHelp me understand that, because that was what I had read.
Josh RosenthalIt was like, okay, he had held his line.
Brian PetersonRight.
Josh RosenthalCan you explain what that means?
Brian PetersonYeah.
Brian PetersonSo just if you were to draw, like, a line from where his intended path would be, if you were, you know what I mean?
Brian PetersonLike, his anticipated path.
Brian PetersonRight.
Brian PetersonSo if you were to draw that dotted line of where his body positioning and natural straight line would have been, that's where he held his path.
Brian PetersonHe didn't make some sort of hard veer to the right in an unnatural way to box him out.
Brian PetersonHe did sort of with his upper body, you know, lean a little bit into that right angle, you know, kind of anticipating the contact from his competitor.
Brian PetersonHis competitor wasn't going, you know, by without contact either.
Brian PetersonSo they both kind of met, rubbed elbows and shoulders above the body, nothing below to intentionally trip somebody.
Brian PetersonAnd, yeah, it was so good.
Josh RosenthalYeah.
Josh RosenthalCause I wasn't thinking about the rules.
Josh RosenthalI didn't know the rules.
Josh RosenthalI didn't.
Josh RosenthalThis was a vague league.
Josh RosenthalI don't even if you call this a league, but this golden trail World Series was vague.
Josh RosenthalI saw it.
Josh RosenthalAmazing.
Josh RosenthalMove on.
Josh RosenthalWhat it appealed to me in is just this fire for them to win.
Josh RosenthalLike, it just to me, I just.
Josh RosenthalI so naturally think that way.
Josh RosenthalLike, it's why I'm so self deprecating about my ultra abilities is because I would rather be winning these things and because I'm not.
Josh RosenthalI make fun of myself, you know, as.
Josh RosenthalAs you might have in little league or something like that.
Josh RosenthalI'm the one making fun of me.
Josh RosenthalIt's fine.
Brian PetersonRight?
Josh RosenthalSo I saw it and was just.
Josh RosenthalI just, man, that's great.
Josh RosenthalI was fired up by it.
Josh RosenthalI didn't even cross my mind, like, what's the rules?
Josh RosenthalIs that etiquette?
Josh RosenthalIs that good after you watched it in real time and then we're watching the replay or however they did it?
Josh RosenthalI mean, was your read initially that it was.
Josh RosenthalIt was all good and fair?
Brian PetersonYeah, yeah.
Brian PetersonI thought it was fine.
Brian PetersonAgain, it would take quite a bit.
Brian PetersonI mean, again, we're running on a ski resort.
Brian PetersonWe're running up a mountain.
Brian PetersonLike, what we're doing isn't polished and clean.
Brian PetersonAnd I don't want to suck out all of the just fierce, you know, competition and make this be like, well, as we approach now this, you know, commercialized ski lodge, we're going to all of a sudden forget that we ran up and down a mountain and we're going to act like this is track and field or something, right?
Brian PetersonThis is a rock horse.
Brian PetersonYou know, it's a bit contrived to have it finish in the ski lodge itself, but I get it because it's good for spectators and creating a buzz at the town.
Brian PetersonBut like, yeah, it's going to be rubbing.
Brian PetersonThere's going to be, you know, some.
Brian PetersonThis is exactly what you want.
Brian PetersonI mean, I'm glad that it was a bang bang finish rather than him kind of coasting in and kissing babies and waving to his fans type thing.
Brian PetersonSo, you know, and then, like, when we contrasted, right, like, my immediate thing was like, my God, like, there was never a hesitation that these guys were going to hold hands.
Brian PetersonLike, this is trail running, but it's an entirely different sport within trail running.
Josh RosenthalYeah.
Josh RosenthalSo I had Tim Tulfs on the podcast at one point, and we were talking about, hey, this is great, mammoth trail fest.
Josh RosenthalIt's growing.
Josh RosenthalThis is awesome.
Josh RosenthalAnd he said, yeah, one of them is golden trail race.
Josh RosenthalAnd again, I'm familiar with it, but never enough to understand what that even means.
Josh RosenthalAnd where I feel silly is that, on this other hand, I've been saying, hey, you know, I want to see some spirit of competition.
Josh RosenthalI want to see what we just described there.
Josh RosenthalThat's.
Josh RosenthalI'm looking for that, and here it is.
Josh RosenthalBut it didn't register with me.
Josh RosenthalAnd so I just wonder how many people out there doesn't register exactly what this thing is, this golden trail World Series, and why this is the place to go if you're looking for some of that competition on the trail.
Josh RosenthalThese types of finishes and this level of intensity.
Josh RosenthalSo let's back up and talk about what this is.
Josh RosenthalHow would you, like, synthesize Golden Trail World Series?
Josh RosenthalWhat is it?
Brian PetersonYeah, so, I mean, again, this is full disclosure.
Brian PetersonLike, I'm not a fanboy of the Golden Trail World Series.
Brian PetersonI haven't followed the series itself in previous years.
Brian PetersonIt's been on the radar, but certainly well off the main ripple of the radar, if you will say.
Brian PetersonRight.
Brian PetersonI think the reason why it hasn't registered a lot with guys like us is just confirmation bias.
Brian PetersonWe want to believe that the best ultra runners are the Americans.
Brian PetersonAnd when you look at Golden Trail World Series, it's clear and obvious that they are not.
Brian PetersonNow, some of our well known athletes, they don't participate in the Golden Trail series, which we'll get into.
Brian PetersonBut, yeah, so it takes a little bit of effort to kind of forget, you know, the names and the lore that you've kind of learned coming into the sport and just take on this sport fresh and learn new names and characters and nicknames and, I mean, but that's fun.
Brian PetersonIt's been.
Brian PetersonIt's been cool.
Brian PetersonI'm excited now for next year that, you know, I've kind of baptized myself into the trail series and understand kind of the terminology and how the setup of it is.
Brian PetersonSo, yeah, I mean, to get into it, basically, it started in 2018.
Brian PetersonSo it's got some Runway.
Brian PetersonIt's not a new thing.
Brian PetersonIt's got a presenting sponsor.
Brian PetersonSo Golden Trail series itself is presented by Solomon, and in its early days, it was very solemn and heavy with the athletes that ran it.
Brian PetersonSo, again, kind of what we've talked about on this podcast before, the brands are driving where athletes race.
Brian PetersonAnd so when Solomon was probably getting this off the ground, there was a high incentive for Solomon sponsored athletes to participate in the Solomon branded race series.
Brian PetersonAnd so 2018 goes by 2019 2020 pandemic year was pretty cool.
Brian PetersonThey had, like, a pivot with a kind of a four stage race championship.
Brian PetersonSo even during the pandemic, this series was able to put on a championship.
Brian PetersonThat's the only year that Jim Walmsley, I think, participated in the golden trail Series itself at the championship level.
Brian PetersonBut essentially how it breaks down now, and I was coming up with, you know, what's the best way to articulate this to the audience, to you?
Brian PetersonAnd if you're familiar with golf, familiar with NASCAR, right?
Brian PetersonThese other, like, solo competitor sports, they all have kind of a feeder league, right?
Brian PetersonYou got the Xfinity Tour in NASCAR, kind of where guys can cut their teeth and try and make it to the big show.
Brian PetersonYou've got you.
Brian PetersonI don't even know what they call it now in the PGA Tour, but they've got a sub tour where if you get enough wins, accumulate enough points, you're going to qualify for your tour card and can play with the PGA guys the next year.
Brian PetersonSame thing here.
Brian PetersonThey've got a Golden Trail national series that takes place simultaneously as the World Series events.
Brian PetersonSo you've got 14 countries that have this trail national series going on.
Josh RosenthalAmazing.
Brian PetersonAnd the United States is one of them.
Brian PetersonAnd you can basically finish in the top two of your national series to then gain invite to the World Series the next year.
Josh RosenthalWow.
Brian PetersonAnd so it's got this awesome kind of format where you can follow the up and coming guys who are trying to get onto the scene the following year, and then you can also follow the main World Series event that's going on at the same time.
Brian PetersonWhat do you think about that?
Josh RosenthalI had no idea.
Josh RosenthalOkay, so then this.
Josh RosenthalThis far reaching, the.
Josh RosenthalYou got the minor leagues right in America.
Josh RosenthalI think that.
Josh RosenthalOkay.
Josh RosenthalThe only reason I know this name and golden trail Sophia Lockley is because she went to the University of Utah and she's on the ski team at the University of Utah.
Josh RosenthalAnd I believe she won last year.
Josh RosenthalThe women's.
Josh RosenthalI think that she.
Brian PetersonLockley did.
Brian PetersonYes, that's correct.
Josh RosenthalI.
Josh RosenthalYeah, but beyond that, I mean, I.
Josh RosenthalSo I think I see other names that I've heard in there.
Josh RosenthalI've heard.
Josh RosenthalI don't just know much about him.
Josh RosenthalRemy Bonet, I believe I saw that name on there.
Brian PetersonYep.
Josh RosenthalBut like you said, the bias piece.
Josh RosenthalWell, it.
Josh RosenthalIs it really that great if Jim's not running it?
Josh RosenthalIs it really that great if Courtney's not doing it?
Josh RosenthalYou know?
Josh RosenthalAnd the answer, I mean, I'm coming across is, yeah, it is.
Josh RosenthalAnd it just shows in maybe another.
Josh RosenthalAnother specialty, because by and large, these are.
Josh RosenthalI mean, I know the mammoth one's 26k.
Josh RosenthalLike, these are shorter distances.
Josh RosenthalRight?
Josh RosenthalThese are.
Josh RosenthalThese are speedy distances.
Brian PetersonYeah.
Brian PetersonSo I was going to dive into that as far as kind of what the average makeup of the golden trail series race looks like.
Josh RosenthalPlease do.
Brian PetersonRight, so you've got the national series that takes place.
Brian PetersonAnd again, I appreciate that, because their whole intent is that if you basically, if you can't afford to travel, you don't have sponsorship money, they're still providing local athletes with opportunities to compete.
Brian PetersonAnd so what you then have is the Golden Trail World Series.
Brian PetersonAnd these are eight events that break down for the Golden Trail World Series.
Brian PetersonIt goes China, I'm sorry, Japan, China, Spain, France, Switzerland, Poland, and two in the USA.
Brian PetersonSo they strategically do it to where travel becomes easier during this season.
Brian PetersonThey provide travel accommodation, they cover expenses for travel and hotel lodging for athletes who are in the top 30 for the Golden Trail World Series.
Brian PetersonSo it's pretty cool.
Brian PetersonYou know, they got something going on there where they're giving something back to these professional athletes to participate and bring them into the events.
Brian PetersonSo the distances range, you've got 21k is the shortest.
Brian PetersonSo we're, you know, we're a us podcast.
Brian PetersonThat's 13 miles, and then you've got 42k, which is your typical marathon distance.
Brian PetersonSo 26 miles, very vert heavy.
Brian PetersonSo you've got like 1300 meters to 2700 meters, which ranges out like, I don't know, 4200ft to almost 9000ft of gain.
Brian PetersonWow.
Brian PetersonSo yeah, I mean, when you're looking at these things, they may pack a punch or they may be short in distance, but they definitely pack a punch in their vertical ascent.
Brian PetersonAnd it makes sense.
Brian PetersonThey're all basically taking place on the, in America in ski resorts like mammoth, other places, you know, they've just got the terrain out there that's, that's like that.
Brian PetersonSo I mean, the way I think about them is like they're mini speedgoat, 50 ks, you know, is what they are.
Brian PetersonThey're.
Brian PetersonYes, they're intense.
Josh RosenthalGosh.
Josh RosenthalOkay, so yeah, I mean, early days, I think.
Josh RosenthalEarly days, Hayden Hawks, like now you say speedgoat, I think.
Josh RosenthalOkay, Jim Walm, please won speed goat.
Josh RosenthalHayden's one speedgoat sage, Canada back in the day at least his podium there a lot of notable fast men and women runners running speed goat.
Josh RosenthalBut there's still something broken to me and like thinking, associating what's happening there.
Josh RosenthalMaybe it's because golden trail is young, I don't know what it is, but there's still something to me that's just not like giving it the legitimacy.
Josh RosenthalLike academically I give it the legitimacy it deserves, but in my heart I don't.
Josh RosenthalAnd I wonder.
Josh RosenthalIt's the same thing with f one.
Josh RosenthalLike, to me it feels like a predominantly european sport event, whatever you want to call it.
Josh RosenthalAnd it's hard for me to just fully grab it, though.
Josh RosenthalI can watch it and kind of get excited.
Josh RosenthalBut I'm not buying the jersey.
Josh RosenthalYou know, like when I was a kid, I was buying the Texas Rangers jersey, the Dallas Cowboys jersey.
Josh RosenthalStill.
Josh RosenthalI still don't feel like, you know, like I don't see a path yet to that with golden trail World Series, like in the immediate, but I feel like it's probably just over time as this thing grows, like, and you start to get it and it makes it into the common sort of discussion and you start to see the scale of it and this is, you know, the prize money, all this sort of stuff.
Josh RosenthalLike there's something there.
Josh RosenthalAnd I just wonder if, like in Europe with european fans, if it's already sustained or in America, is it, is there, are there pockets of it that are, that have adopted it and are big fans of it?
Josh RosenthalI mean, we have two races of all these other countries.
Josh RosenthalIt sounds like all the other countries only have one.
Josh RosenthalSomething happened in America.
Josh RosenthalI think, you know, I'm sort of hitting a bunch of stuff here.
Josh RosenthalI'm just, you know, I'm just kind of, like, pushing this along and saying, you know, where, when does it become more to us than what it currently is and why.
Josh RosenthalWhy isn't already more to us?
Brian PetersonYeah, I think it's just, again, because, yeah, we don't have the, well, we already have established, you know, trail gods in the United States.
Brian PetersonWe've got Courtney, we've got Jim, we've got Zach Miller.
Brian PetersonYou know, we've got Hayden Hawks.
Brian PetersonWe've got the up and comers within our identified space.
Brian PetersonIf you're running the golden ticket Trail series, that is kind of what takes our attention away from things like the Golden Trail series.
Brian PetersonWe already have a format and a season, and we have a platform for podcasters and content creators to feed us images and narratives.
Brian PetersonRight.
Brian PetersonAnd so, again, this is a competing force for our attention, and it's unfamiliar and our immediate, you know, american based bias, you know, just, it doesn't connect to our soul, but visually, when you see it, you can't help but be entertained and then kind of, like, begrudgingly like it at the beginning and then kind of like, you know, kind of be pissed off that this doesn't exist for the stuff that we're already invested into.
Josh RosenthalAnd, you know, that there's no connection to western states, to your point.
Josh RosenthalAnd maybe that's probably part of it.
Josh RosenthalIt's like we don't see it plugged into that ecosystem, so it falls off our radar, whereas the golden ticket races, you know, those are on a radar because it's setting up that field for that race that we love.
Brian PetersonExactly.
Brian PetersonExactly.
Brian PetersonAnd that.
Brian PetersonYeah.
Brian PetersonSo why are the names, like we mentioned, not at the Golden Trail World Series?
Brian PetersonAnd I would imagine it's just got to be a bunch of different factors.
Brian PetersonIt started in 2018.
Brian PetersonIt really probably didn't get going until after the pandemic.
Brian PetersonSo call it like, 21, 22, 23 ish area.
Brian PetersonIt's gaining more momentum.
Brian PetersonIt's slowly moving away from the Solomon biased or Solomon focused participation, because now when you look at the leaderboard, the representation of brand and sponsors is very diverse.
Brian PetersonAnd so, again, I think it's just the guys and gals that were in that era when it started may not have had the natural skillset or they, you know, you can't.
Brian PetersonI should say it's very difficult for you to train for a Golden trail series while simultaneously being fit enough to run western states and UTMB.
Brian PetersonNow, obviously, the Europeans are going to start protesting that Killian can do it.
Brian PetersonAnd yes, okay.
Brian PetersonThat when you watch golden trail World Series and you see how other Americans compete within it, and then you see what Killian can go do on some of these courses while still being able to win UTMB, it just ups the level of like respect for him.
Brian PetersonI better understand it now, seeing how far his skill set is.
Josh RosenthalGreat way to put it.
Josh RosenthalBecause when I think about Killian, it's like, yeah, I mean, his resume on its face, like, you look at how many wins does he have and where he's racing and what's the vert like in all those.
Josh RosenthalBut the way that you just put it was probably the easiest way to connect the dots as we start to understand golden trail and that he can go to Zagama or whatever these places are that he goes to and he still, he wins that and in the same calendar year wins utmberal.
Josh RosenthalI think you're spot on.
Josh RosenthalThat is as we start to understand those shorter distances and what that takes, we already all probably who's listening to this are kind of understanding that hundred mile distance and how crazy that is to be ready for both in the same calendar year.
Josh RosenthalYou're right.
Josh RosenthalThat's, that's special.
Brian PetersonYeah, yeah, it's incredible.
Brian PetersonSo, yeah, I think again, it's probably, yeah, so it's that skill set training.
Brian PetersonYou know, you have to radically change your training just because of how shorter these races are and how much climbing focus they are.
Brian PetersonIt's just entirely different.
Brian PetersonAnd then I think the brands are still a massive component of it, unfortunately.
Brian PetersonIs that, you know, like, yeah, I mean, for Hoka, I think it's gonna give you more bang for your buck right now if Jim's at UTMB versus the champion of the golden trail World Series.
Josh RosenthalSo, yeah, one thing this makes me start to think of is what are the other?
Josh RosenthalAre there other circuits out there?
Josh RosenthalSo you mentioned the golden ticket circuit, which is the circuit that runners will dive in and out of and pick and choose their race that they think they can use to get into western states.
Josh RosenthalAnother one that comes to mind is the world trail majors.
Josh RosenthalAll that looked like to me was that maybe some larger trail races around the world all just sort of kind of banded together.
Josh RosenthalI can't tell exactly why or if that's a circuit in and of itself or if that's just a promotional value or if there's a competitive value.
Brian PetersonNo.
Brian PetersonSo, yeah, Wil trail major would be the only one that I'm all aware of at this time that has some type of, like, defined season with a series of defined races where your top, I think with world trial majors, it might be your top two results, you know, gets you into this scoring for, you know, then season ending championship and winner.
Brian PetersonBut, yeah, wheelchair Mazers is still.
Brian PetersonIt's his first year, so I guess we got to give him a little bit of patience with it.
Brian PetersonBut, yeah, I mean, they, they launched on the heels of the UTMB drama earlier this year, and so it felt a bit rushed that they were just trying to capitalize on maybe, you know, some of the market sympathy for wanting an alternative to UTMB because I haven't heard much of anything afterwards.
Brian PetersonIt's there.
Brian PetersonI mean, there's a, there's a social media page that you can get into and, you know, there's, there's information out there, but it's not like they're putting out a lot of content that's hitting my algorithm or my feed.
Brian PetersonI'm not seeing anybody that I follow or, you know, content creators really pour into the world trail major.
Brian PetersonSo, you know, it's out there, but it's not making a noise.
Josh RosenthalI mean, like the best of the best, I don't feel like, get pulled into any of these circuits.
Josh RosenthalThey can kind of just pick the race that they want to go do.
Josh RosenthalI mean, is UTMB a de facto circuit because of what it takes to get into it?
Josh RosenthalSo then you're going to these.
Josh RosenthalAnd what I mean by circuit is, like, if you are in that ecosystem, you're running only that ecosystem for a defined period of time, like Golden Trail World Series, it sounds like that's a year or like, you know, there's a season.
Josh RosenthalThese people probably aren't off running speed goat that year because that would ruin their season.
Josh RosenthalAnd I think that maybe that's just the piece that's foreign or the part that is growing on me or what I like that I haven't fully enjoyed yet.
Josh RosenthalBut, yeah, when you think about Jim and you think about the biggest names, they're above the circuit.
Josh RosenthalAnd I wonder then there's runners beneath that that need the circuit for the prize money that's in the circuit.
Josh RosenthalThey need it for the career.
Josh RosenthalLike you said, the 30 people, top 30 people getting their expenses paid for.
Josh RosenthalLike, circuits feel like there's careers that can exist and they're dependent on the circuit, and then we've got these people that transcend the circuit and, you know, there's maybe two dozen of those in the world.
Josh RosenthalMaybe a dozen, yeah.
Brian PetersonAnd running so crazy because, you know, it has these types of events where they're, they're the biggest event within the sport, but they're outside of a defined circuitous.
Brian PetersonLike that's, that's, that's, that's a problem for me because in, you know, in, in the golf analogy or in NASCAR, it's like the biggest event is that circuits championship.
Brian PetersonLike, there's not something that, like the best race car drivers go and do to prove themselves outside of a NASCAR.
Brian PetersonRight.
Brian PetersonOr like the PGA Tour.
Brian PetersonLike, you've got the majors and like, there's nothing that you do outside of, you know, the PGA Tour and golf and the four majors to go do something.
Brian PetersonSo that's a problem with our sport, I think, is like, you have something like a series which gives a fan a season to follow and a build up to a championship.
Brian PetersonBut for UTMB, it's not a series that you follow.
Brian PetersonIt's like once you qualify, then they go out and they run all these other ancillary races that are great, but they're just like, they're one and done.
Brian PetersonThey don't build any momentum to the championship in a win loss way or in a cumulative point way.
Brian PetersonAnd that's what the golden trail series brings, again, back to why we're talking about everything.
Brian PetersonThe golden trail series.
Brian PetersonYeah, it has this kind of, like, point system that you follow and you're seeing these guys fighting basically in the top ten to be able to accumulate points.
Brian PetersonSo they know that they've secured their place in the final, and then the final is when the final season top 30 is solidified.
Brian PetersonSo then, you know, you've made your bones and you're good for next year.
Brian PetersonYou've qualified.
Brian PetersonRight.
Brian PetersonAnd.
Brian PetersonYeah, and, yes, and the other aspect of Golden Trail World Series that I wanted to pivot to is just the production value of it.
Brian PetersonLike, they are putting out the best presentation of trail running like they go to.
Brian PetersonSo in Mammoth Trail fest is the greatest example because it's kind of crazy.
Brian PetersonSo Golden Trail Fest comes in and partners with Mammoth Trail Fest, which is its own event going on.
Brian PetersonAnd basically, I don't know what the business side of it is.
Brian PetersonI assume Golden Trail series is, you know, giving Mammoth and Tim Tollefson, you know, bigger exposure.
Brian PetersonYou know, it's allowing him to say that he's offering prize money in his race because I'm sure it's golden trail series that's funding the prize money, but it's crazy because Mammoth Trail fest has other events that are going on, and so you're seeing, like Mountain Outhouse, Aravaipa presenting the live stream feed with Debo, I think, and Corrine doing the commentary on the other races.
Brian PetersonAnd so you get a real live time contrast of, like, what does our live stream media package look like in presenting trail running on the.
Brian PetersonThen the next day, mountain outhouse and free trail shuts down the production.
Brian PetersonGolden trail series comes in and takes over.
Brian PetersonAnd they produced the presentation on the.
Brian PetersonMy God, dude.
Josh RosenthalMarkedly different.
Brian PetersonMarkedly different.
Brian PetersonAnd I got a shout out.
Brian PetersonOur boy Troy.
Brian PetersonCause Troy gave me this line, so I'm not gonna take any credit for it, but I love it.
Brian PetersonIt's that american trail running media is being done by passionate trail runners, and golden trail series is being done by professional production.
Brian PetersonYou know what I mean?
Brian PetersonIt's not basically the guys in the sport who just have a passion and want to share this with everyone.
Brian PetersonThese are guys who could go out and produce a documentary for some other film.
Brian PetersonRight?
Brian PetersonLike, it's.
Brian PetersonIt's people who are professionals at production producing it versus passionate trail runners trying to their best to do it.
Brian PetersonAnd, I mean, that's a markedly different result that you see.
Josh RosenthalThat was always kind of my point with the.
Josh RosenthalWho's the Stephen A.
Josh RosenthalSmith of trail running?
Josh RosenthalThe point was, who is in trail running?
Josh RosenthalMaking it happen and pushing it forward, who's never done it before in their life?
Josh RosenthalThey're just there because that's their gift or their skill set or their career, you know, lover hate Stephen A.
Josh RosenthalSmith.
Josh RosenthalThat's not the point.
Josh RosenthalIt's the fact that he didn't play pro basketball and he's a voice for basketball.
Josh RosenthalOr Joe Buck didn't play pro baseball.
Josh RosenthalHe's still my favorite commentator in baseball and football.
Josh RosenthalI love Joe Buck, especially when he's Troy Aikman.
Josh RosenthalSo, yeah, what you're saying that I love this, and I think that's interesting.
Josh RosenthalSo what you're saying is they have the.
Josh RosenthalPretty much the same gear as the free trail mountain outpost.
Josh RosenthalSame sets, or are they coming in, putting up new sets or putting up new microphone?
Josh RosenthalI mean, like, what?
Josh RosenthalEverything's new to the eye.
Josh RosenthalOkay.
Josh RosenthalOh, they're.
Josh RosenthalThey're packing up and going, and then the new production crew's coming in and setting up shop.
Brian PetersonYeah.
Brian PetersonYeah.
Brian PetersonOr it's just basically built out of a different.
Brian PetersonYeah, they're not even used.
Brian PetersonI.
Brian PetersonYou wouldn't even have known that it was the same place unless you saw, like.
Brian PetersonYeah.
Brian PetersonLike, landmarks.
Brian PetersonOh, this is the same race.
Brian PetersonIt's just presented differently for me.
Josh RosenthalOkay.
Brian PetersonSo they have.
Brian PetersonThey have more e bike cameramen.
Brian PetersonThey have.
Brian PetersonThe drones were incredible.
Brian PetersonYou know, they have their own commentators, which, you know, commentary isn't something that, you know, comes through differently no matter how much you pay for it.
Brian PetersonRight.
Brian PetersonSo Debo and Corinne, obviously I'm biased.
Brian PetersonI love their commentary.
Brian PetersonBut the person that they have is very well at.
Brian PetersonVery good at his job and does well at bringing the race, you know, together and bring building momentum.
Brian PetersonHe's.
Brian PetersonHe's excited about it.
Brian PetersonYou know, it's, it's, it's.
Brian PetersonIt's a sporting commentator, so it's.
Brian PetersonYeah, it's.
Brian PetersonIt was awesome, man.
Josh RosenthalI would attribute this somewhat.
Josh RosenthalI would say a hypothesis is that if this is early, if Solomon was all over this thing early, some of the best content on YouTube for, for a long time were the most consistent.
Josh RosenthalMaybe not always the best, but always good with Solomon tv.
Josh RosenthalAnd so I just wonder if that's baked into the DNA, Solomon's ability to put out a great video, like, and that french DNA of creativity, like high quality creativity and storytelling.
Josh RosenthalI wonder if that's just what's in the.
Josh RosenthalWhat's in the DNA here of Golden Trail World Series, if that came from Solomon, where, regardless of where it came from, it sounds like it's there.
Josh RosenthalIt's just interesting to think of maybe Solomon has something to do with that.
Brian PetersonYeah.
Brian PetersonAnd I think the.
Brian PetersonI'll have to dive into more.
Brian PetersonThere was so much for me to research and try and, you know, build a concise, you know, snapshot talk list here today.
Brian PetersonRight, exactly.
Brian PetersonBut, yeah, I think the creator of the Trails golden trail series, I believe, has a journalistic background or somewhere within that.
Brian PetersonWithin that media scope.
Brian PetersonSo, yeah, he would be an interesting person to kind of do a micro dive into, know the DNA of the Golden Trail World Series and see how his experience contributes to why it's markedly different here.
Brian PetersonAnd again, we always hear the justification or the pause on Golden Trail series.
Brian PetersonHands down, it's unmarkedly better.
Brian PetersonBut they have so much money.
Brian PetersonThey have endless money.
Brian PetersonThey have endless money.
Brian PetersonI don't know.
Brian PetersonWe're the United States of America.
Brian PetersonI think we have a thriving economy here.
Brian PetersonThe country's enormous.
Brian PetersonI feel like if there was just the slight desire or curiosity to do this, we could figure it out financially.
Brian PetersonYou've got the brand.
Brian PetersonWhy doesn't Hoka decide, hey, we need to come out with the Challenger series.
Brian PetersonWe'll be the presenting sponsor and we'll throw some money into it or on, you know, we're going to rise up from, you know, this kind of challenger brand and, and throw a series together.
Brian PetersonLike I, I can't imagine it's that much money that we're talking about that it's just impossible to do it here with the players like Mountain Outhouse or free trail.
Josh RosenthalYeah.
Josh RosenthalAnd the number of really awesome 50 ks in America.
Brian PetersonRight.
Josh RosenthalYou know, I don't know how well speedgoats, since we've mentioned them already, since they're owned by UTMB, if they playdae play well with others.
Josh RosenthalBut I think you've got to have the shorter distances to get eight races.
Josh RosenthalLike if you're trying to monetize this thing, it can't just be a couple hundred milers.
Josh RosenthalOne at the beginning of the year, one at the end of the year because our runners can't do that terribly consistently.
Josh RosenthalBut twenty six k to fifty k, eighteen k to thirty five k, ten of those races across America.
Josh RosenthalBut my head then also goes back to all these other circuits, all these other places.
Josh RosenthalLike if someone's bucket list this year is the main event, UTMB, they've got to run these other events to get their stones.
Josh RosenthalAnd so then, yeah, the question is how do you get the people to choose yours when there's so many?
Josh RosenthalI mean, I think a little bit also when you were talking earlier of like NFL was the american league was playing and the National League was playing, then eventually they came together as one league.
Josh RosenthalI wonder if there's something like that in the future if we see like this is where the money is.
Josh RosenthalSo let's just all, let's like, let's merge some of these things together.
Josh RosenthalLet's stop competing with these little, this golden trail thing and this golden ticket thing and this, all this.
Josh RosenthalAnd like let's come together and make a big league with a season.
Josh RosenthalIt still may not get the Jim Walmsley's of the world because they want to stick to the hundred.
Josh RosenthalBut I wonder if that's the path.
Brian PetersonYeah, I mean, I think, yeah, I love that we can have these races exist that are in that, you know, twenty six k to trail marathon distance.
Brian PetersonYeah, yeah.
Brian PetersonAnd the people are fascinating.
Brian PetersonI mean there's some, there's some really cool characters out there, right?
Brian PetersonI mean the distance is shorter.
Brian PetersonSo you get the elite East Africans coming in, you get some of the like the VK vert specialists like Remy that we mentioned who, you know, set the Pike's peak ascent course record.
Brian PetersonYou've got Eli and his wife Tabor that do it from the american side.
Brian PetersonSo we do have the american names that you know, you know, fight for wins, fight for podiums, definitely are in the top ten, definitely within the top 30 for the qualification standard.
Brian PetersonSo, yeah, I mean, we definitely have the american presence within the series.
Brian PetersonYou just got to take off that kind of american trail bias in thinking that it's got to be produced by America or owned, you know, at the top results by Americans because, yeah, I mean, the guy who had the victory at mammoth with the controversial finish, I believe he's a moroccan runner, Alicein, and his nickname is the Flying Camel.
Brian PetersonLike, how cool is that, right?
Brian PetersonAnd it makes sense because when this guy peaked out at 11,000ft, he immediately goes into almost this, like, this, like, jumping, bounding stride.
Brian PetersonI mean, the athleticism of the stride that he was taking on this straight down vertical section, I mean, it was insane.
Brian PetersonSo, I mean, yeah, it's, it's a very entertaining series to watch.
Josh RosenthalYeah, I'm, I'm all about it.
Josh RosenthalLike, I think of as I've done the deep dive or deeper dive lately into Diamond League, you know, there's probably other leagues.
Josh RosenthalI don't know enough about that whole realm yet to know, like, what are the feeder leagues into that and.
Josh RosenthalBut there's one league.
Josh RosenthalNoah Lyles is in diamond league.
Josh RosenthalYou know what I mean?
Josh RosenthalHe's not.
Josh RosenthalWell, maybe this year I want to do this thing and it's over there.
Josh RosenthalSo track and field feels, I don't want to say centralized because I think that has some negative connotations, but it allows aspiring runners or aspiring people in that space to be single minded in what it means to be the best in the world.
Josh RosenthalRight now it's so heavily debated.
Josh RosenthalAnd trailhead, well, if you win UTMB, does that make you the best this year?
Josh RosenthalIf you win western states, does that make you the best?
Josh RosenthalBecause there's no, like, obvious, like agreed upon, even sanctioned maybe.
Josh RosenthalAnd I get also that the charm of trail running is that it's none of these things.
Josh RosenthalBut if I'm just saying it from the competitive standpoint, like, I want to crown the best this year, I want to crown the trail runner of the year.
Josh RosenthalAnd it not be, I don't know how to say it, kindly biased or, you know, driven by other factors other than maybe what I would like for them to be.
Josh RosenthalThere's some objectivity of, well, diamond league Noah Lyles wins 100 meters.
Josh RosenthalHe's the fastest person in the world.
Josh RosenthalThat just.
Josh RosenthalThat is more objective, it's cleaner and we're lacking that.
Josh RosenthalFor better, for worse.
Josh RosenthalI don't know what do you think?
Brian PetersonYeah, I mean it's going to be interesting.
Brian PetersonSo now that I'm more familiar with this and more aware of the accomplishments and the athleticism like we have now, free trail doing the trail runner of the year award, which I believe is distance agnostic as they put it.
Brian PetersonRight.
Brian PetersonSo it doesn't have to be ultra and it's certainly something that if you're on the Golden Trail World Series you're you know, eligible to be, to voted for.
Brian PetersonSo it'll be interesting because like that's kind of, that, that's where you kind of tell on yourself is like how do you look at the Golden Trail World Series and their athletes?
Brian PetersonBecause if you vote them, you know, and the champion of the Golden Trail World Series gets fifth on your list over some people.
Brian PetersonRight.
Brian PetersonThen obviously that just shows you it's not distich agnostic because you, or it is I guess because you're eligible, anybody's eligible for the award but you're biased.
Brian PetersonIs still weighing a win in the hundred mile events much higher than what the Golden Trail World Series does.
Josh RosenthalYes.
Josh RosenthalAnd now that you, even as we're saying it, who else does it?
Josh RosenthalLike Ultra Runner magazine has one and free trail has one and they could all be different unless it seems like, well it probably should be Tara Dower this year.
Brian PetersonWell so that's the problem that I've always pointed out is like it's, I mean it's, it's laughable to try and create an award for the trail runner and you've got to have the Golden Trail World Series champion who's running like we've talked about, twenty six k to a trail marathon all the way up to a performance like Terra Dower which was over the course of 50 days.
Brian PetersonRight.
Josh RosenthalRight.
Brian PetersonSo you, I mean that's, that's why we need more centralization and you know, specialized, specialized awards.
Brian PetersonRight.
Brian PetersonLike we need to have different categories to be able to make logical conclusions and really allow like it does the athletes a disservice because, you know, somebody like Tara should receive some type of an award as the best ex that can build her career legacy whereas somebody with the golden trail series should also be able to win some type of award and be compared against people he's truly competing against.
Brian PetersonLike it makes no sense to compare those two.
Josh RosenthalYeah.
Josh RosenthalThe trail runner of the year discussion, you know, is equal parts like popularity.
Brian PetersonOh yeah.
Josh RosenthalContest with, I don't know.
Josh RosenthalSo maybe that's the cynical side and then the generous side is like they've done something that's really admirable.
Josh RosenthalOr big, let's say Tara dower.
Josh RosenthalBut then it feels almost like ESPN Sports person of the year award.
Josh RosenthalIt's like, okay, what we're doing when we're saying that is like we're throwing football, baseball, basketball, we're throwing the 25k, we're throwing the, we're throwing the hundred miler and we're throwing the 40 day race.
Josh RosenthalWe're playing a six day stage race.
Josh RosenthalWhoever's done the best in all those, you get to be our number one.
Josh RosenthalAnd I get it.
Josh RosenthalLike, there's no time to do awards for all of those, but to bring it to the Golden Trail World Series, I think you're exactly right.
Josh RosenthalDoes the person who wins that this year or won it last year, where was Sophia Lockley in the top ten women of 2023?
Josh RosenthalThat tells you the credence that we give to golden trail today, right?
Brian PetersonYeah.
Brian PetersonI mean, because you have to, there's so many factors that if you were a voter, you would have to weigh in and consider and wait, you know, create your own scale on what's worth more.
Brian PetersonRight.
Brian PetersonLike they're going to be able to race more because the recovery for these races are of a lot quicker than Courtney trying to recover from the races.
Brian PetersonBut again, then the field competition depth of talent is much deeper at the Golden Trail World Series than in other races.
Brian PetersonAnd that's what's kind of cool about the golden trail World Series, too.
Brian PetersonJust real quick is it throws out all of the skill sets that aren't internal or aren't athletic, I should say about ultra running in hundreds.
Brian PetersonRight?
Brian PetersonLike, what makes the hundred awesome is that you're tackling, fueling strategies and hydration problems.
Brian PetersonWell, that's not, that's not a feat of athleticism to me.
Brian PetersonYou're like, it's a feat you can train, right.
Brian PetersonBut it's not.
Brian PetersonIt's not athleticism.
Brian PetersonRight.
Brian PetersonYou're tackling adverse weather conditions over the course of, you know, 15 hours to 24 hours, 4 hours.
Brian PetersonRight.
Brian PetersonLike, so you've got changing weather conditions and gear and all these other things that really are existing outside of athleticism.
Brian PetersonGolden trail World Series.
Brian PetersonThe races are short enough to where fueling.
Brian PetersonNot that big of a deal.
Brian PetersonRight.
Brian PetersonLike it's like a road marathon.
Brian PetersonLike, yeah, you've got to practice it, but, like, it's not, it's not something that can't be done.
Brian PetersonAnd so it's purely just athleticism, you know, and how you, how fit you are for that race course profile on that day.
Josh RosenthalThat's a really good point.
Brian PetersonYeah.
Josh RosenthalThere's a sweet spot in distance that proves athleticism, and then the longer the endurance stuff proves athleticism.
Josh RosenthalPlus strategy plus discipline to carry out that strategy.
Josh RosenthalI'm not saying discipline and strategy for you.
Josh RosenthalDon't worry about food, but when you're thinking about food, you're thinking about rest and you're going 40 days.
Josh RosenthalThat's a whole different ballgame.
Josh RosenthalSo free trail said that Sophia Lockley was the number three.
Josh RosenthalSo she wins last year, golden trail, and then she was number three alongside Zach Miller.
Josh RosenthalSo Zach Miller and Sophia were the number three runners of the year last year.
Brian PetersonSo where was Remy?
Brian PetersonDid that.
Brian PetersonIs that list.
Brian PetersonDo you still have that up or no?
Josh RosenthalYes.
Josh RosenthalLet me take a look here.
Brian PetersonIt's just curious to see how you.
Brian PetersonHow it translates on the men's side of Remy, who won the golden trail World Series and also had an impressive year with, I think.
Brian PetersonI think 23 was the year that he accomplished everything at Pike's peak.
Josh RosenthalOkay, let's see.
Josh RosenthalThey gave him second.
Josh RosenthalHe said, alongside Katie.
Josh RosenthalAll right, so that says something.
Josh RosenthalBut you also say that Pikes Peak is Pikes Peak, one of the golden trail.
Brian PetersonIt was, yeah.
Brian PetersonSo I don't believe it was this year.
Brian PetersonIt was headlands and Mammoth Trail fest.
Josh RosenthalOkay, so, yeah, I mean, there it is.
Josh RosenthalI think that's a really good metric you came up with to see.
Josh RosenthalWhere do they fit in now?
Josh RosenthalThey're not number one, but top three feels like it's getting some.
Josh RosenthalSome of the credence it deserves.
Brian PetersonYeah.
Brian PetersonSo, I mean, that's good.
Brian PetersonYeah, no, I mean, definitely hats off to the voters or who it was that, you know, placed them there, because that.
Brian PetersonThat definitely seems like, you know, appropriate placements for the type of season they had on that series.
Brian PetersonAnd, I mean, yeah.
Brian PetersonRemy.
Brian PetersonRemy beating and taking down the course record for the Pikes Peak ascent was just one of those, you know, ones that, you know, Killian had gone and tried to do, you know, a host of others have tried to do it, and they weren't even.
Brian PetersonI mean, they weren't even close.
Brian PetersonThey were minutes.
Brian PetersonMinutes.
Brian PetersonTen minutes off of, you know, where.
Brian PetersonWhere the record was at.
Josh RosenthalWow.
Josh RosenthalThat's incredible.
Josh RosenthalYeah, well, I think.
Josh RosenthalAm I crazy?
Josh RosenthalIs the golden trail World Series final, like, next week?
Brian PetersonIt is, yeah.
Brian PetersonSo that's what's kind of cool, too, is that, like, they.
Brian PetersonThey keep the final destination secrete and then again, they build excitement to, like, where's the finale going to be?
Brian PetersonYou know, they just announced it so now it's still an open competition.
Brian PetersonSo just because you're outside of the top 30 doesn't mean you can't pay your own way in to then, you know, try to have a strong enough placement to get you inside of that top 30.
Brian PetersonSo, yeah, it'll be pretty cool to see where everything shakes out.
Brian PetersonJust knowing what's at stake there.
Brian PetersonAs far as having the.
Brian PetersonThe financial supporting and entry into the events the next year, do you know.
Josh RosenthalWhere it's at off the top of your head?
Brian PetersonI don't know.
Brian PetersonI had it, but I forgot to write it down.
Josh RosenthalCheck here.
Josh RosenthalI mean.
Josh RosenthalOkay, so let's hit the high level to review here.
Josh RosenthalThe golden trail World Series has a point system.
Josh RosenthalThere's eight races, 30.
Josh RosenthalI mean, it feels like lots more runners are available, but they.
Josh RosenthalThey favor the top 30.
Josh RosenthalPlease put it that way.
Josh RosenthalThey're paying for them.
Josh RosenthalLike this is.
Josh RosenthalThere's lots of prize money.
Josh RosenthalI think the overall purse I saw was like 300 grand spread across the season.
Josh RosenthalSo they're getting paid to win these races.
Josh RosenthalThey're getting probably paid more to win the whole series.
Brian PetersonI think 300,000 is for the championship, the grand finale, and then they have smaller prize purses at each event.
Brian PetersonI could be wrong, but I thought that's the way that I understood it.
Josh RosenthalOkay.
Brian PetersonBut, yeah, go ahead.
Brian PetersonSo, yeah, yeah.
Brian PetersonThe point feeder system, the eight events, right?
Josh RosenthalYeah.
Josh RosenthalLet's see.
Josh RosenthalWhat are some of the other high levels?
Josh RosenthalWhat are the high level takeaways here?
Brian PetersonWell, again, I think it's great because it is a true global event.
Brian PetersonRight.
Brian PetersonSo I mentioned at the beginning the countries that have host races.
Brian PetersonSo, I mean, that's a super, I think, unique aspect, again, because we're kind of biased in the United States.
Brian PetersonRight.
Brian PetersonLike, it's either here in North America or it's UTMB or it's really probably not on the radar, basically.
Brian PetersonSo it exposes you some pretty cool different courses.
Brian PetersonYeah, I mean, and then I love the fact that the distance creates an easier recovery for the men and women.
Brian PetersonSo you'll even have sometimes, like Remy, he ran the VK, I think, on Friday, and then came back on Sunday and ran the 26K.
Brian PetersonSo there's probably some consequence to that, that he sacrificed in his 26K result.
Brian PetersonBut, like, I mean, yeah, it's pretty cool how quickly these athletes can turn around and be 100% and ready to go again.
Josh RosenthalYeah, I mean, we get to see our favorite.
Josh RosenthalOur favorite athletes that we mention all the time, you know, a couple times a year and so when you go to these shorter distances with this, you're going to get to see, like, say, you start to pick a favorite and maybe my dream will come true.
Josh RosenthalAnd they create jerseys for them, and you wear that jersey.
Josh RosenthalYou get to see that person go at it eight times at least that year.
Brian PetersonYeah.
Josh RosenthalOkay, the.
Josh RosenthalThe final is.
Josh RosenthalI don't even know how to pronounce this.
Josh RosenthalEscona Locarno.
Josh RosenthalHave you ever heard of that?
Brian PetersonNo.
Brian PetersonNo.
Brian PetersonIs that Italy or what was the.
Josh RosenthalYou know, it seemed italian.
Josh RosenthalI'm gonna look it up.
Josh RosenthalEscona Locarno.
Brian PetersonSo the other thing that they've created, too, that complements the series is just the content.
Brian PetersonJust to go back to that, when you go on their Instagram or anywhere else, I guess, on social media, but mainly Instagram, the highlight package that they put together for these races, like, you know, five days after they've been completed.
Brian PetersonSo they do the live, the live stream with live commentary, and then they put together this, like, 15 to 20 minutes recap of the mammoth, you know, trailfest.
Brian PetersonTwenty six k.
Brian PetersonAnd, I mean, it's exactly what we were talking about.
Brian PetersonIt's like, you know, this is what we would love to see, like, post western states, five days later, 20 minutes highlight packet, and it's, you know, incredible production.
Brian PetersonYou know, it's.
Brian PetersonIt's.
Brian PetersonIt's something that, like, you can share quickly with your friends.
Brian PetersonIt's easy to consume, and then it, like, yeah, they just.
Brian PetersonThey tell the story, so then they take the top ten, they reshuffle the leaderboard, and then they build excitement going into the next event.
Brian PetersonLike, all right, you know, are these characters gonna come back?
Brian PetersonPhilemon gonna get revenge on Alicene after that controversial finish?
Brian PetersonLike, they just know how to present the sport, tell the story to complete, like, to have a full through line from one event to the next.
Brian PetersonIt's.
Brian PetersonIt's awesome.
Brian PetersonAnd then, yeah, I mean, they're doing everything right.
Brian PetersonIt seems like there is a big adoption and big audience for this in Europe because they've partnered and I think they have Golden Trails series tv now.
Brian PetersonSo it's actually going to be broadcast on euro Sport.
Brian PetersonSo they're.
Brian PetersonIt's a unique.
Brian PetersonI don't know, I don't have any idea about how the business workings, you know, do with broadcast tv, but I think they're paying for the actual broadcast time, you know, so they're forking the money over to, again, reach the.
Brian PetersonThe non running audience there, you know, who are just sport fans of outdoors outdoorsmen's events.
Brian PetersonAnd so I can only imagine this is going to keep growing.
Brian PetersonLike they're seemingly doing everything right with a product that's already polished and ready for a bigger spotlight.
Brian PetersonSo it's cool.
Josh RosenthalYeah, it feels like.
Josh RosenthalIt feels like this is the way to do it.
Josh RosenthalSo that back to my intro, it's been right under my nose for a while now and I just.
Josh RosenthalBecause I'm always, you know, thinking about what I want to think about, something new pops up and I didn't even give at the time, but this is, this is a.
Josh RosenthalThis is a brilliant model for even just how you descended, for growing the sport, for testing to see if the sport works for non participants in the sport.
Josh RosenthalShorter races, attention, better attention spans, much better post race.
Josh RosenthalI mean, it feels brilliant.
Josh RosenthalAnd this Ascana Locarno.
Josh RosenthalYes.
Josh RosenthalIs northern Italy.
Josh RosenthalLooks like it's right on the swiss border.
Josh RosenthalIt looks like a seven hour train ride from where I am right now.
Josh RosenthalSo who knows?
Josh RosenthalYeah, maybe I'll go watch it.
Brian PetersonRight?
Brian PetersonAnd I think, Josh, it's okay to have your Salt Lake City jersey next to a moroccan or kenyan jersey from the Golden Troll series.
Brian PetersonI think much like how us fans of soccer embrace their I their local MLS club, but then also have maybe a Champions League or La Liga team or they've got their messy jersey, you know, I think we can.
Brian PetersonWe can put a foot in both buckets there and be authentic fans of our local american runners, but also, you know, really fan out on this golden trail World Series.
Josh RosenthalYeah, I mean, if we.
Josh RosenthalIf we knew better, you know, we could have had done like a Golden trail series final, like episode.
Josh RosenthalYou know, maybe that's where this is going, where we can do stuff like that.
Josh RosenthalWe can celebrate this stuff, keep all, like, for what I'm doing at Borderlands, the heart of trail running, like, the good feelings, to be clear, that finish was the heart of trail running.
Josh RosenthalTo me.
Josh RosenthalI don't think the heart of trail running just means the mid back of the pack who are all in it for the soul.
Josh RosenthalTo me, like, that desire to win was a soul heart moment that I fully resonate with.
Josh RosenthalAnd, you know, I want to learn more about the 1500.
Josh RosenthalI want to do more with the diamond league stuff.
Josh RosenthalLike, I just want to celebrate running in general.
Josh RosenthalEven though my heart and my foundation is in trail, like, just to be turned on to this stuff is really cool.
Josh RosenthalAnd to be turned on to in real time and seeing this happen and knowing that if I want to wear the jersey of something like that's possible and I'm looking for that, so that's cool.
Brian PetersonTotally.
Brian PetersonAnd, yeah, it'll be fascinating to hear the feedback, you know, from the Americans that listen, just, you know, we could be completely.
Brian PetersonI could be completely wrong and there could be a huge adoption rate and people could be, you know, talking about how they've been passionate fans of this for years.
Brian PetersonYou know, this could be just me.
Josh RosenthalAnd you both being equally as, you know.
Brian PetersonRight, exactly.
Brian PetersonSo let us know.
Brian PetersonI definitely know the european audience, you know, has been fully aware of this.
Brian PetersonThis is, you know, where some of their trail heroes compete.
Brian PetersonAnd.
Brian PetersonAnd, yeah, they are very passionate about it, you know, so hopefully we can come alongside them and, you know, not ruin something.
Brian PetersonYou know, America's unfortunately had a reputation of taking something that another country's already done and redo it just a little bit worse.
Josh RosenthalIt's exactly like Apple and Samsung.
Josh RosenthalSamsung will have a feature.
Josh RosenthalThey've had it on their phone for years.
Josh RosenthalApple releases it like it's never been done before.
Josh RosenthalYeah, we could do that way.
Josh RosenthalThat's fine.
Brian PetersonRight.
Brian PetersonSo I am definitely paying homage in respect of all the european.
Brian PetersonThose letters and pans.
Brian PetersonYeah, exactly.
Josh RosenthalAll right, well, let's do this again soon.
Brian PetersonAll right, buddy?