Josh Rosenthal

Welcome to the Borderlands Trail and Ultra Running podcast.

Josh Rosenthal

My name is Josh Rosenthal.

Josh Rosenthal

I'm the host and I'm the founder.

Josh Rosenthal

Do you know anything about the Golden Trail World series?

Josh Rosenthal

After this episode, you'll know everything.

Brian Peterson

Borderlands.

Josh Rosenthal

Somehow we're still not learning Borderlands.

Josh Rosenthal

We still suck at running.

Josh Rosenthal

Some reason, I've just never allowed the golden trail World series into my consciousness.

Josh Rosenthal

I've heard the word.

Josh Rosenthal

I've heard it mentioned.

Josh Rosenthal

I've seen runners running it.

Josh Rosenthal

I've even heard Sophia Lockley, who's, who went to the University of Utah.

Josh Rosenthal

It's a skier.

Josh Rosenthal

I've heard that she's had success in it, but it's just never really registered or mattered to me until that finish at Mammoth last week at the 26K.

Josh Rosenthal

Brian Peterson goes by Wolf Runner.

Josh Rosenthal

Put it on my radar, said, hey, did you see this?

Josh Rosenthal

And I had seen it, and I didn't even think twice about it.

Josh Rosenthal

And we get into that in the episode, but that put it on my radar.

Josh Rosenthal

And I thought, I've been just wanting to see more competition like that, where people are just hungry to get the win.

Josh Rosenthal

I really enjoy that level of competition.

Josh Rosenthal

And there it was, right in front of my face.

Josh Rosenthal

And so today, Brian and I are going to do our bad runners take on the golden trail World series.

Josh Rosenthal

We're going to explore that finish.

Josh Rosenthal

We're going to do a deep dive into what it actually is, what the Golden Trail World Series is, and why.

Josh Rosenthal

It's what I've been looking for, and it's been right under my nose.

Josh Rosenthal

Just like the Salt Lake Foothills trail races have been right under your nose.

Josh Rosenthal

Are you looking for a marathon or a ten k?

Josh Rosenthal

In the spring?

Josh Rosenthal

On May 31, 2025, open range races is putting on the Salt Lake Foothills trail races.

Josh Rosenthal

And just as the name would suggest, in the foothills of Salt Lake City, it's gonna be a fun race.

Josh Rosenthal

We have a ton of surprises in store.

Josh Rosenthal

We're gonna be rolling those out here soon.

Josh Rosenthal

It's going to be a blast.

Josh Rosenthal

It'll still scratch the itch if you just want to go run a fast race.

Josh Rosenthal

But if you want to have a ton of fun, I really don't know if there's going to be a race that's more fun than what we're going to be putting on.

Josh Rosenthal

Check out the link in the show notes and sign up now.

Josh Rosenthal

Space is limited and spots are filling up.

Josh Rosenthal

Okay, here's the bad runners take on the golden trail World Series with my friend Wolf Runner.

Josh Rosenthal

Another episode of Bad Runners take with my friend Brian Peterson goes by Wolf Runner.

Josh Rosenthal

We have talked, I would say maybe even lamented is a strong word, but we just, we're both coming from a background of being really competitive in the areas that we like growing up, playing sports and still enjoying sports.

Josh Rosenthal

And we think, hey, this, some of this, like, really healthy competitive spirit.

Josh Rosenthal

Love to see more of it in trail.

Josh Rosenthal

And all of a sudden I come to find that it's kind of been right under our noses this whole time in this golden trail World Series.

Josh Rosenthal

It came on my radar mainly because Brian was like, hey, did you see the finish at the Golden Trail World Series at mammoth?

Josh Rosenthal

And I said, I don't think so.

Josh Rosenthal

Like, it didn't stick out necessarily.

Josh Rosenthal

And he sent it to me.

Josh Rosenthal

I was like, oh, yeah, I saw that.

Josh Rosenthal

I was even think twice.

Josh Rosenthal

That looked amazing.

Josh Rosenthal

This guy was trying to get, you know, pass this other guy and it was sort of this contra.

Josh Rosenthal

It ended up being this controversial thing, but I didn't even think of it as controversial enough to where it stuck with me.

Josh Rosenthal

I just thought, oh, that's cool.

Josh Rosenthal

I love seeing that, like two people really wanting the win.

Josh Rosenthal

That was great.

Josh Rosenthal

And you're like, no, this has actually been a bigger deal than you think.

Josh Rosenthal

And so let's look into it.

Josh Rosenthal

So I looked into it and I thought, oh, my gosh, right under our noses has been this really cool golden trial World Series.

Josh Rosenthal

I've sort of just not looked at it because it didn't make sense to me intuitively at the beginning.

Josh Rosenthal

And so I just have always glazed over it, a brief deep dive and I just think, hey, this is sort of what I'm here for on some levels.

Josh Rosenthal

I've been looking for this before I get too much further.

Josh Rosenthal

Brian, welcome.

Josh Rosenthal

Can you explain the finish that was a bit controversial for those who aren't caught up.

Brian Peterson

Yeah, I mean, I was watching that event live.

Brian Peterson

So, you know, one of the things about the golden trail World Series that we'll get into is just how well they produce a live presentation of trail running.

Brian Peterson

And so, yeah, I mean, I was watching it just under 2 hours for the elite men to finish and, you know, you could see this battle brewing basically at the summit where they peek out at the top of the ski resort at 11,000ft and then they just, you know, release this incredible, you know, thrust down these technical trails at paces that we couldn't even fathom on a track with, with spikes on.

Brian Peterson

So, yeah, you're glued to the screen, you're watching it, you know, they're descending, guys are putting moves on each other.

Brian Peterson

Neither can break the other one.

Brian Peterson

You know, they keep getting closer and closer to the ski town.

Brian Peterson

You're closing in on five k and they're just still blasting these trails.

Brian Peterson

And exactly what you wanted to have happen as it was on plane is exactly what did happen.

Brian Peterson

So you get into the actual, like, ski town itself, like, you know, the paved streets, and you've got, you know, this big tourist congregation area, and they're just blasting.

Brian Peterson

They've given it everything they can vo two max, you know, foot to the pedal for 2 hours.

Brian Peterson

And there's absolutely not ounce of wanting to hold hands across this finish line.

Brian Peterson

These guys are all about that finish.

Brian Peterson

And it's basically so, as it is, it's a ski town.

Brian Peterson

So you've got like a tourist area, shops, restaurants.

Brian Peterson

Right.

Brian Peterson

And so that's where they have the finish line at.

Brian Peterson

And it's kind of, you know, it's not a straight line path.

Brian Peterson

And so there's, you know, a little bit of winds and turns, a few staircases.

Brian Peterson

And as they get inside of the closing, like, like hundred yards, 50 yards, even.

Brian Peterson

The, the challenger second, the second place guy, Patrick Capnego, he's trying to make a pass on the right hand side of alacine.

Brian Peterson

Al Assin holds his line just slightly veering to the right to pinch him off because there's that, there's this little bend where like a natural, like, like plant or box or something is coming out.

Brian Peterson

And so he just holds his line.

Brian Peterson

Kip Niego has to break stride.

Brian Peterson

You know, they get a little bit of elbow, a little rubbing, you know, nothing dramatic or unsportsmanlike.

Brian Peterson

And Alicene ends up, you know, holding off Kipiego.

Brian Peterson

So you're gonna have to see it.

Brian Peterson

If you haven't, do yourself a favor.

Brian Peterson

I mean, golden trail series has it edited.

Brian Peterson

They've got highlights of this finish.

Brian Peterson

It's incredible.

Brian Peterson

But you always run to the comment section to see what's going on.

Brian Peterson

And in real time, they were talking about, you know, it's gonna be a protest.

Brian Peterson

You know, Kip Miego thought that this was a, you know, an unfair contact made, that he, you know, basically interceded and prevented him from making the pass.

Brian Peterson

But, yeah, golden trail series upheld the finish, and the comment section just were probably 50 50, I would think.

Brian Peterson

Some saying that it was an illegal move.

Brian Peterson

You know, the contact wasn't warranted.

Brian Peterson

Others saying, hey, if you've ever ran cross country, you understand you're entitled to your line, you can hold your position.

Brian Peterson

So, yeah, I mean, I think the fact that it's making our podcast a topic just shows how thrilling it was.

Brian Peterson

And the fact you can get a 50 50 audience on anything tells you you're doing something right.

Josh Rosenthal

Okay.

Josh Rosenthal

So some insider language there that I can pick up from context clues, but.

Brian Peterson

Right.

Josh Rosenthal

Help me understand that, because that was what I had read.

Josh Rosenthal

It was like, okay, he had held his line.

Brian Peterson

Right.

Josh Rosenthal

Can you explain what that means?

Brian Peterson

Yeah.

Brian Peterson

So just if you were to draw, like, a line from where his intended path would be, if you were, you know what I mean?

Brian Peterson

Like, his anticipated path.

Brian Peterson

Right.

Brian Peterson

So if you were to draw that dotted line of where his body positioning and natural straight line would have been, that's where he held his path.

Brian Peterson

He didn't make some sort of hard veer to the right in an unnatural way to box him out.

Brian Peterson

He did sort of with his upper body, you know, lean a little bit into that right angle, you know, kind of anticipating the contact from his competitor.

Brian Peterson

His competitor wasn't going, you know, by without contact either.

Brian Peterson

So they both kind of met, rubbed elbows and shoulders above the body, nothing below to intentionally trip somebody.

Brian Peterson

And, yeah, it was so good.

Josh Rosenthal

Yeah.

Josh Rosenthal

Cause I wasn't thinking about the rules.

Josh Rosenthal

I didn't know the rules.

Josh Rosenthal

I didn't.

Josh Rosenthal

This was a vague league.

Josh Rosenthal

I don't even if you call this a league, but this golden trail World Series was vague.

Josh Rosenthal

I saw it.

Josh Rosenthal

Amazing.

Josh Rosenthal

Move on.

Josh Rosenthal

What it appealed to me in is just this fire for them to win.

Josh Rosenthal

Like, it just to me, I just.

Josh Rosenthal

I so naturally think that way.

Josh Rosenthal

Like, it's why I'm so self deprecating about my ultra abilities is because I would rather be winning these things and because I'm not.

Josh Rosenthal

I make fun of myself, you know, as.

Josh Rosenthal

As you might have in little league or something like that.

Josh Rosenthal

I'm the one making fun of me.

Josh Rosenthal

It's fine.

Brian Peterson

Right?

Josh Rosenthal

So I saw it and was just.

Josh Rosenthal

I just, man, that's great.

Josh Rosenthal

I was fired up by it.

Josh Rosenthal

I didn't even cross my mind, like, what's the rules?

Josh Rosenthal

Is that etiquette?

Josh Rosenthal

Is that good after you watched it in real time and then we're watching the replay or however they did it?

Josh Rosenthal

I mean, was your read initially that it was.

Josh Rosenthal

It was all good and fair?

Brian Peterson

Yeah, yeah.

Brian Peterson

I thought it was fine.

Brian Peterson

Again, it would take quite a bit.

Brian Peterson

I mean, again, we're running on a ski resort.

Brian Peterson

We're running up a mountain.

Brian Peterson

Like, what we're doing isn't polished and clean.

Brian Peterson

And I don't want to suck out all of the just fierce, you know, competition and make this be like, well, as we approach now this, you know, commercialized ski lodge, we're going to all of a sudden forget that we ran up and down a mountain and we're going to act like this is track and field or something, right?

Brian Peterson

This is a rock horse.

Brian Peterson

You know, it's a bit contrived to have it finish in the ski lodge itself, but I get it because it's good for spectators and creating a buzz at the town.

Brian Peterson

But like, yeah, it's going to be rubbing.

Brian Peterson

There's going to be, you know, some.

Brian Peterson

This is exactly what you want.

Brian Peterson

I mean, I'm glad that it was a bang bang finish rather than him kind of coasting in and kissing babies and waving to his fans type thing.

Brian Peterson

So, you know, and then, like, when we contrasted, right, like, my immediate thing was like, my God, like, there was never a hesitation that these guys were going to hold hands.

Brian Peterson

Like, this is trail running, but it's an entirely different sport within trail running.

Josh Rosenthal

Yeah.

Josh Rosenthal

So I had Tim Tulfs on the podcast at one point, and we were talking about, hey, this is great, mammoth trail fest.

Josh Rosenthal

It's growing.

Josh Rosenthal

This is awesome.

Josh Rosenthal

And he said, yeah, one of them is golden trail race.

Josh Rosenthal

And again, I'm familiar with it, but never enough to understand what that even means.

Josh Rosenthal

And where I feel silly is that, on this other hand, I've been saying, hey, you know, I want to see some spirit of competition.

Josh Rosenthal

I want to see what we just described there.

Josh Rosenthal

That's.

Josh Rosenthal

I'm looking for that, and here it is.

Josh Rosenthal

But it didn't register with me.

Josh Rosenthal

And so I just wonder how many people out there doesn't register exactly what this thing is, this golden trail World Series, and why this is the place to go if you're looking for some of that competition on the trail.

Josh Rosenthal

These types of finishes and this level of intensity.

Josh Rosenthal

So let's back up and talk about what this is.

Josh Rosenthal

How would you, like, synthesize Golden Trail World Series?

Josh Rosenthal

What is it?

Brian Peterson

Yeah, so, I mean, again, this is full disclosure.

Brian Peterson

Like, I'm not a fanboy of the Golden Trail World Series.

Brian Peterson

I haven't followed the series itself in previous years.

Brian Peterson

It's been on the radar, but certainly well off the main ripple of the radar, if you will say.

Brian Peterson

Right.

Brian Peterson

I think the reason why it hasn't registered a lot with guys like us is just confirmation bias.

Brian Peterson

We want to believe that the best ultra runners are the Americans.

Brian Peterson

And when you look at Golden Trail World Series, it's clear and obvious that they are not.

Brian Peterson

Now, some of our well known athletes, they don't participate in the Golden Trail series, which we'll get into.

Brian Peterson

But, yeah, so it takes a little bit of effort to kind of forget, you know, the names and the lore that you've kind of learned coming into the sport and just take on this sport fresh and learn new names and characters and nicknames and, I mean, but that's fun.

Brian Peterson

It's been.

Brian Peterson

It's been cool.

Brian Peterson

I'm excited now for next year that, you know, I've kind of baptized myself into the trail series and understand kind of the terminology and how the setup of it is.

Brian Peterson

So, yeah, I mean, to get into it, basically, it started in 2018.

Brian Peterson

So it's got some Runway.

Brian Peterson

It's not a new thing.

Brian Peterson

It's got a presenting sponsor.

Brian Peterson

So Golden Trail series itself is presented by Solomon, and in its early days, it was very solemn and heavy with the athletes that ran it.

Brian Peterson

So, again, kind of what we've talked about on this podcast before, the brands are driving where athletes race.

Brian Peterson

And so when Solomon was probably getting this off the ground, there was a high incentive for Solomon sponsored athletes to participate in the Solomon branded race series.

Brian Peterson

And so 2018 goes by 2019 2020 pandemic year was pretty cool.

Brian Peterson

They had, like, a pivot with a kind of a four stage race championship.

Brian Peterson

So even during the pandemic, this series was able to put on a championship.

Brian Peterson

That's the only year that Jim Walmsley, I think, participated in the golden trail Series itself at the championship level.

Brian Peterson

But essentially how it breaks down now, and I was coming up with, you know, what's the best way to articulate this to the audience, to you?

Brian Peterson

And if you're familiar with golf, familiar with NASCAR, right?

Brian Peterson

These other, like, solo competitor sports, they all have kind of a feeder league, right?

Brian Peterson

You got the Xfinity Tour in NASCAR, kind of where guys can cut their teeth and try and make it to the big show.

Brian Peterson

You've got you.

Brian Peterson

I don't even know what they call it now in the PGA Tour, but they've got a sub tour where if you get enough wins, accumulate enough points, you're going to qualify for your tour card and can play with the PGA guys the next year.

Brian Peterson

Same thing here.

Brian Peterson

They've got a Golden Trail national series that takes place simultaneously as the World Series events.

Brian Peterson

So you've got 14 countries that have this trail national series going on.

Josh Rosenthal

Amazing.

Brian Peterson

And the United States is one of them.

Brian Peterson

And you can basically finish in the top two of your national series to then gain invite to the World Series the next year.

Josh Rosenthal

Wow.

Brian Peterson

And so it's got this awesome kind of format where you can follow the up and coming guys who are trying to get onto the scene the following year, and then you can also follow the main World Series event that's going on at the same time.

Brian Peterson

What do you think about that?

Josh Rosenthal

I had no idea.

Josh Rosenthal

Okay, so then this.

Josh Rosenthal

This far reaching, the.

Josh Rosenthal

You got the minor leagues right in America.

Josh Rosenthal

I think that.

Josh Rosenthal

Okay.

Josh Rosenthal

The only reason I know this name and golden trail Sophia Lockley is because she went to the University of Utah and she's on the ski team at the University of Utah.

Josh Rosenthal

And I believe she won last year.

Josh Rosenthal

The women's.

Josh Rosenthal

I think that she.

Brian Peterson

Lockley did.

Brian Peterson

Yes, that's correct.

Josh Rosenthal

I.

Josh Rosenthal

Yeah, but beyond that, I mean, I.

Josh Rosenthal

So I think I see other names that I've heard in there.

Josh Rosenthal

I've heard.

Josh Rosenthal

I don't just know much about him.

Josh Rosenthal

Remy Bonet, I believe I saw that name on there.

Brian Peterson

Yep.

Josh Rosenthal

But like you said, the bias piece.

Josh Rosenthal

Well, it.

Josh Rosenthal

Is it really that great if Jim's not running it?

Josh Rosenthal

Is it really that great if Courtney's not doing it?

Josh Rosenthal

You know?

Josh Rosenthal

And the answer, I mean, I'm coming across is, yeah, it is.

Josh Rosenthal

And it just shows in maybe another.

Josh Rosenthal

Another specialty, because by and large, these are.

Josh Rosenthal

I mean, I know the mammoth one's 26k.

Josh Rosenthal

Like, these are shorter distances.

Josh Rosenthal

Right?

Josh Rosenthal

These are.

Josh Rosenthal

These are speedy distances.

Brian Peterson

Yeah.

Brian Peterson

So I was going to dive into that as far as kind of what the average makeup of the golden trail series race looks like.

Josh Rosenthal

Please do.

Brian Peterson

Right, so you've got the national series that takes place.

Brian Peterson

And again, I appreciate that, because their whole intent is that if you basically, if you can't afford to travel, you don't have sponsorship money, they're still providing local athletes with opportunities to compete.

Brian Peterson

And so what you then have is the Golden Trail World Series.

Brian Peterson

And these are eight events that break down for the Golden Trail World Series.

Brian Peterson

It goes China, I'm sorry, Japan, China, Spain, France, Switzerland, Poland, and two in the USA.

Brian Peterson

So they strategically do it to where travel becomes easier during this season.

Brian Peterson

They provide travel accommodation, they cover expenses for travel and hotel lodging for athletes who are in the top 30 for the Golden Trail World Series.

Brian Peterson

So it's pretty cool.

Brian Peterson

You know, they got something going on there where they're giving something back to these professional athletes to participate and bring them into the events.

Brian Peterson

So the distances range, you've got 21k is the shortest.

Brian Peterson

So we're, you know, we're a us podcast.

Brian Peterson

That's 13 miles, and then you've got 42k, which is your typical marathon distance.

Brian Peterson

So 26 miles, very vert heavy.

Brian Peterson

So you've got like 1300 meters to 2700 meters, which ranges out like, I don't know, 4200ft to almost 9000ft of gain.

Brian Peterson

Wow.

Brian Peterson

So yeah, I mean, when you're looking at these things, they may pack a punch or they may be short in distance, but they definitely pack a punch in their vertical ascent.

Brian Peterson

And it makes sense.

Brian Peterson

They're all basically taking place on the, in America in ski resorts like mammoth, other places, you know, they've just got the terrain out there that's, that's like that.

Brian Peterson

So I mean, the way I think about them is like they're mini speedgoat, 50 ks, you know, is what they are.

Brian Peterson

They're.

Brian Peterson

Yes, they're intense.

Josh Rosenthal

Gosh.

Josh Rosenthal

Okay, so yeah, I mean, early days, I think.

Josh Rosenthal

Early days, Hayden Hawks, like now you say speedgoat, I think.

Josh Rosenthal

Okay, Jim Walm, please won speed goat.

Josh Rosenthal

Hayden's one speedgoat sage, Canada back in the day at least his podium there a lot of notable fast men and women runners running speed goat.

Josh Rosenthal

But there's still something broken to me and like thinking, associating what's happening there.

Josh Rosenthal

Maybe it's because golden trail is young, I don't know what it is, but there's still something to me that's just not like giving it the legitimacy.

Josh Rosenthal

Like academically I give it the legitimacy it deserves, but in my heart I don't.

Josh Rosenthal

And I wonder.

Josh Rosenthal

It's the same thing with f one.

Josh Rosenthal

Like, to me it feels like a predominantly european sport event, whatever you want to call it.

Josh Rosenthal

And it's hard for me to just fully grab it, though.

Josh Rosenthal

I can watch it and kind of get excited.

Josh Rosenthal

But I'm not buying the jersey.

Josh Rosenthal

You know, like when I was a kid, I was buying the Texas Rangers jersey, the Dallas Cowboys jersey.

Josh Rosenthal

Still.

Josh Rosenthal

I still don't feel like, you know, like I don't see a path yet to that with golden trail World Series, like in the immediate, but I feel like it's probably just over time as this thing grows, like, and you start to get it and it makes it into the common sort of discussion and you start to see the scale of it and this is, you know, the prize money, all this sort of stuff.

Josh Rosenthal

Like there's something there.

Josh Rosenthal

And I just wonder if, like in Europe with european fans, if it's already sustained or in America, is it, is there, are there pockets of it that are, that have adopted it and are big fans of it?

Josh Rosenthal

I mean, we have two races of all these other countries.

Josh Rosenthal

It sounds like all the other countries only have one.

Josh Rosenthal

Something happened in America.

Josh Rosenthal

I think, you know, I'm sort of hitting a bunch of stuff here.

Josh Rosenthal

I'm just, you know, I'm just kind of, like, pushing this along and saying, you know, where, when does it become more to us than what it currently is and why.

Josh Rosenthal

Why isn't already more to us?

Brian Peterson

Yeah, I think it's just, again, because, yeah, we don't have the, well, we already have established, you know, trail gods in the United States.

Brian Peterson

We've got Courtney, we've got Jim, we've got Zach Miller.

Brian Peterson

You know, we've got Hayden Hawks.

Brian Peterson

We've got the up and comers within our identified space.

Brian Peterson

If you're running the golden ticket Trail series, that is kind of what takes our attention away from things like the Golden Trail series.

Brian Peterson

We already have a format and a season, and we have a platform for podcasters and content creators to feed us images and narratives.

Brian Peterson

Right.

Brian Peterson

And so, again, this is a competing force for our attention, and it's unfamiliar and our immediate, you know, american based bias, you know, just, it doesn't connect to our soul, but visually, when you see it, you can't help but be entertained and then kind of, like, begrudgingly like it at the beginning and then kind of like, you know, kind of be pissed off that this doesn't exist for the stuff that we're already invested into.

Josh Rosenthal

And, you know, that there's no connection to western states, to your point.

Josh Rosenthal

And maybe that's probably part of it.

Josh Rosenthal

It's like we don't see it plugged into that ecosystem, so it falls off our radar, whereas the golden ticket races, you know, those are on a radar because it's setting up that field for that race that we love.

Brian Peterson

Exactly.

Brian Peterson

Exactly.

Brian Peterson

And that.

Brian Peterson

Yeah.

Brian Peterson

So why are the names, like we mentioned, not at the Golden Trail World Series?

Brian Peterson

And I would imagine it's just got to be a bunch of different factors.

Brian Peterson

It started in 2018.

Brian Peterson

It really probably didn't get going until after the pandemic.

Brian Peterson

So call it like, 21, 22, 23 ish area.

Brian Peterson

It's gaining more momentum.

Brian Peterson

It's slowly moving away from the Solomon biased or Solomon focused participation, because now when you look at the leaderboard, the representation of brand and sponsors is very diverse.

Brian Peterson

And so, again, I think it's just the guys and gals that were in that era when it started may not have had the natural skillset or they, you know, you can't.

Brian Peterson

I should say it's very difficult for you to train for a Golden trail series while simultaneously being fit enough to run western states and UTMB.

Brian Peterson

Now, obviously, the Europeans are going to start protesting that Killian can do it.

Brian Peterson

And yes, okay.

Brian Peterson

That when you watch golden trail World Series and you see how other Americans compete within it, and then you see what Killian can go do on some of these courses while still being able to win UTMB, it just ups the level of like respect for him.

Brian Peterson

I better understand it now, seeing how far his skill set is.

Josh Rosenthal

Great way to put it.

Josh Rosenthal

Because when I think about Killian, it's like, yeah, I mean, his resume on its face, like, you look at how many wins does he have and where he's racing and what's the vert like in all those.

Josh Rosenthal

But the way that you just put it was probably the easiest way to connect the dots as we start to understand golden trail and that he can go to Zagama or whatever these places are that he goes to and he still, he wins that and in the same calendar year wins utmberal.

Josh Rosenthal

I think you're spot on.

Josh Rosenthal

That is as we start to understand those shorter distances and what that takes, we already all probably who's listening to this are kind of understanding that hundred mile distance and how crazy that is to be ready for both in the same calendar year.

Josh Rosenthal

You're right.

Josh Rosenthal

That's, that's special.

Brian Peterson

Yeah, yeah, it's incredible.

Brian Peterson

So, yeah, I think again, it's probably, yeah, so it's that skill set training.

Brian Peterson

You know, you have to radically change your training just because of how shorter these races are and how much climbing focus they are.

Brian Peterson

It's just entirely different.

Brian Peterson

And then I think the brands are still a massive component of it, unfortunately.

Brian Peterson

Is that, you know, like, yeah, I mean, for Hoka, I think it's gonna give you more bang for your buck right now if Jim's at UTMB versus the champion of the golden trail World Series.

Josh Rosenthal

So, yeah, one thing this makes me start to think of is what are the other?

Josh Rosenthal

Are there other circuits out there?

Josh Rosenthal

So you mentioned the golden ticket circuit, which is the circuit that runners will dive in and out of and pick and choose their race that they think they can use to get into western states.

Josh Rosenthal

Another one that comes to mind is the world trail majors.

Josh Rosenthal

All that looked like to me was that maybe some larger trail races around the world all just sort of kind of banded together.

Josh Rosenthal

I can't tell exactly why or if that's a circuit in and of itself or if that's just a promotional value or if there's a competitive value.

Brian Peterson

No.

Brian Peterson

So, yeah, Wil trail major would be the only one that I'm all aware of at this time that has some type of, like, defined season with a series of defined races where your top, I think with world trial majors, it might be your top two results, you know, gets you into this scoring for, you know, then season ending championship and winner.

Brian Peterson

But, yeah, wheelchair Mazers is still.

Brian Peterson

It's his first year, so I guess we got to give him a little bit of patience with it.

Brian Peterson

But, yeah, I mean, they, they launched on the heels of the UTMB drama earlier this year, and so it felt a bit rushed that they were just trying to capitalize on maybe, you know, some of the market sympathy for wanting an alternative to UTMB because I haven't heard much of anything afterwards.

Brian Peterson

It's there.

Brian Peterson

I mean, there's a, there's a social media page that you can get into and, you know, there's, there's information out there, but it's not like they're putting out a lot of content that's hitting my algorithm or my feed.

Brian Peterson

I'm not seeing anybody that I follow or, you know, content creators really pour into the world trail major.

Brian Peterson

So, you know, it's out there, but it's not making a noise.

Josh Rosenthal

I mean, like the best of the best, I don't feel like, get pulled into any of these circuits.

Josh Rosenthal

They can kind of just pick the race that they want to go do.

Josh Rosenthal

I mean, is UTMB a de facto circuit because of what it takes to get into it?

Josh Rosenthal

So then you're going to these.

Josh Rosenthal

And what I mean by circuit is, like, if you are in that ecosystem, you're running only that ecosystem for a defined period of time, like Golden Trail World Series, it sounds like that's a year or like, you know, there's a season.

Josh Rosenthal

These people probably aren't off running speed goat that year because that would ruin their season.

Josh Rosenthal

And I think that maybe that's just the piece that's foreign or the part that is growing on me or what I like that I haven't fully enjoyed yet.

Josh Rosenthal

But, yeah, when you think about Jim and you think about the biggest names, they're above the circuit.

Josh Rosenthal

And I wonder then there's runners beneath that that need the circuit for the prize money that's in the circuit.

Josh Rosenthal

They need it for the career.

Josh Rosenthal

Like you said, the 30 people, top 30 people getting their expenses paid for.

Josh Rosenthal

Like, circuits feel like there's careers that can exist and they're dependent on the circuit, and then we've got these people that transcend the circuit and, you know, there's maybe two dozen of those in the world.

Josh Rosenthal

Maybe a dozen, yeah.

Brian Peterson

And running so crazy because, you know, it has these types of events where they're, they're the biggest event within the sport, but they're outside of a defined circuitous.

Brian Peterson

Like that's, that's, that's, that's a problem for me because in, you know, in, in the golf analogy or in NASCAR, it's like the biggest event is that circuits championship.

Brian Peterson

Like, there's not something that, like the best race car drivers go and do to prove themselves outside of a NASCAR.

Brian Peterson

Right.

Brian Peterson

Or like the PGA Tour.

Brian Peterson

Like, you've got the majors and like, there's nothing that you do outside of, you know, the PGA Tour and golf and the four majors to go do something.

Brian Peterson

So that's a problem with our sport, I think, is like, you have something like a series which gives a fan a season to follow and a build up to a championship.

Brian Peterson

But for UTMB, it's not a series that you follow.

Brian Peterson

It's like once you qualify, then they go out and they run all these other ancillary races that are great, but they're just like, they're one and done.

Brian Peterson

They don't build any momentum to the championship in a win loss way or in a cumulative point way.

Brian Peterson

And that's what the golden trail series brings, again, back to why we're talking about everything.

Brian Peterson

The golden trail series.

Brian Peterson

Yeah, it has this kind of, like, point system that you follow and you're seeing these guys fighting basically in the top ten to be able to accumulate points.

Brian Peterson

So they know that they've secured their place in the final, and then the final is when the final season top 30 is solidified.

Brian Peterson

So then, you know, you've made your bones and you're good for next year.

Brian Peterson

You've qualified.

Brian Peterson

Right.

Brian Peterson

And.

Brian Peterson

Yeah, and, yes, and the other aspect of Golden Trail World Series that I wanted to pivot to is just the production value of it.

Brian Peterson

Like, they are putting out the best presentation of trail running like they go to.

Brian Peterson

So in Mammoth Trail fest is the greatest example because it's kind of crazy.

Brian Peterson

So Golden Trail Fest comes in and partners with Mammoth Trail Fest, which is its own event going on.

Brian Peterson

And basically, I don't know what the business side of it is.

Brian Peterson

I assume Golden Trail series is, you know, giving Mammoth and Tim Tollefson, you know, bigger exposure.

Brian Peterson

You know, it's allowing him to say that he's offering prize money in his race because I'm sure it's golden trail series that's funding the prize money, but it's crazy because Mammoth Trail fest has other events that are going on, and so you're seeing, like Mountain Outhouse, Aravaipa presenting the live stream feed with Debo, I think, and Corrine doing the commentary on the other races.

Brian Peterson

And so you get a real live time contrast of, like, what does our live stream media package look like in presenting trail running on the.

Brian Peterson

Then the next day, mountain outhouse and free trail shuts down the production.

Brian Peterson

Golden trail series comes in and takes over.

Brian Peterson

And they produced the presentation on the.

Brian Peterson

My God, dude.

Josh Rosenthal

Markedly different.

Brian Peterson

Markedly different.

Brian Peterson

And I got a shout out.

Brian Peterson

Our boy Troy.

Brian Peterson

Cause Troy gave me this line, so I'm not gonna take any credit for it, but I love it.

Brian Peterson

It's that american trail running media is being done by passionate trail runners, and golden trail series is being done by professional production.

Brian Peterson

You know what I mean?

Brian Peterson

It's not basically the guys in the sport who just have a passion and want to share this with everyone.

Brian Peterson

These are guys who could go out and produce a documentary for some other film.

Brian Peterson

Right?

Brian Peterson

Like, it's.

Brian Peterson

It's people who are professionals at production producing it versus passionate trail runners trying to their best to do it.

Brian Peterson

And, I mean, that's a markedly different result that you see.

Josh Rosenthal

That was always kind of my point with the.

Josh Rosenthal

Who's the Stephen A.

Josh Rosenthal

Smith of trail running?

Josh Rosenthal

The point was, who is in trail running?

Josh Rosenthal

Making it happen and pushing it forward, who's never done it before in their life?

Josh Rosenthal

They're just there because that's their gift or their skill set or their career, you know, lover hate Stephen A.

Josh Rosenthal

Smith.

Josh Rosenthal

That's not the point.

Josh Rosenthal

It's the fact that he didn't play pro basketball and he's a voice for basketball.

Josh Rosenthal

Or Joe Buck didn't play pro baseball.

Josh Rosenthal

He's still my favorite commentator in baseball and football.

Josh Rosenthal

I love Joe Buck, especially when he's Troy Aikman.

Josh Rosenthal

So, yeah, what you're saying that I love this, and I think that's interesting.

Josh Rosenthal

So what you're saying is they have the.

Josh Rosenthal

Pretty much the same gear as the free trail mountain outpost.

Josh Rosenthal

Same sets, or are they coming in, putting up new sets or putting up new microphone?

Josh Rosenthal

I mean, like, what?

Josh Rosenthal

Everything's new to the eye.

Josh Rosenthal

Okay.

Josh Rosenthal

Oh, they're.

Josh Rosenthal

They're packing up and going, and then the new production crew's coming in and setting up shop.

Brian Peterson

Yeah.

Brian Peterson

Yeah.

Brian Peterson

Or it's just basically built out of a different.

Brian Peterson

Yeah, they're not even used.

Brian Peterson

I.

Brian Peterson

You wouldn't even have known that it was the same place unless you saw, like.

Brian Peterson

Yeah.

Brian Peterson

Like, landmarks.

Brian Peterson

Oh, this is the same race.

Brian Peterson

It's just presented differently for me.

Josh Rosenthal

Okay.

Brian Peterson

So they have.

Brian Peterson

They have more e bike cameramen.

Brian Peterson

They have.

Brian Peterson

The drones were incredible.

Brian Peterson

You know, they have their own commentators, which, you know, commentary isn't something that, you know, comes through differently no matter how much you pay for it.

Brian Peterson

Right.

Brian Peterson

So Debo and Corinne, obviously I'm biased.

Brian Peterson

I love their commentary.

Brian Peterson

But the person that they have is very well at.

Brian Peterson

Very good at his job and does well at bringing the race, you know, together and bring building momentum.

Brian Peterson

He's.

Brian Peterson

He's excited about it.

Brian Peterson

You know, it's, it's, it's.

Brian Peterson

It's a sporting commentator, so it's.

Brian Peterson

Yeah, it's.

Brian Peterson

It was awesome, man.

Josh Rosenthal

I would attribute this somewhat.

Josh Rosenthal

I would say a hypothesis is that if this is early, if Solomon was all over this thing early, some of the best content on YouTube for, for a long time were the most consistent.

Josh Rosenthal

Maybe not always the best, but always good with Solomon tv.

Josh Rosenthal

And so I just wonder if that's baked into the DNA, Solomon's ability to put out a great video, like, and that french DNA of creativity, like high quality creativity and storytelling.

Josh Rosenthal

I wonder if that's just what's in the.

Josh Rosenthal

What's in the DNA here of Golden Trail World Series, if that came from Solomon, where, regardless of where it came from, it sounds like it's there.

Josh Rosenthal

It's just interesting to think of maybe Solomon has something to do with that.

Brian Peterson

Yeah.

Brian Peterson

And I think the.

Brian Peterson

I'll have to dive into more.

Brian Peterson

There was so much for me to research and try and, you know, build a concise, you know, snapshot talk list here today.

Brian Peterson

Right, exactly.

Brian Peterson

But, yeah, I think the creator of the Trails golden trail series, I believe, has a journalistic background or somewhere within that.

Brian Peterson

Within that media scope.

Brian Peterson

So, yeah, he would be an interesting person to kind of do a micro dive into, know the DNA of the Golden Trail World Series and see how his experience contributes to why it's markedly different here.

Brian Peterson

And again, we always hear the justification or the pause on Golden Trail series.

Brian Peterson

Hands down, it's unmarkedly better.

Brian Peterson

But they have so much money.

Brian Peterson

They have endless money.

Brian Peterson

They have endless money.

Brian Peterson

I don't know.

Brian Peterson

We're the United States of America.

Brian Peterson

I think we have a thriving economy here.

Brian Peterson

The country's enormous.

Brian Peterson

I feel like if there was just the slight desire or curiosity to do this, we could figure it out financially.

Brian Peterson

You've got the brand.

Brian Peterson

Why doesn't Hoka decide, hey, we need to come out with the Challenger series.

Brian Peterson

We'll be the presenting sponsor and we'll throw some money into it or on, you know, we're going to rise up from, you know, this kind of challenger brand and, and throw a series together.

Brian Peterson

Like I, I can't imagine it's that much money that we're talking about that it's just impossible to do it here with the players like Mountain Outhouse or free trail.

Josh Rosenthal

Yeah.

Josh Rosenthal

And the number of really awesome 50 ks in America.

Brian Peterson

Right.

Josh Rosenthal

You know, I don't know how well speedgoats, since we've mentioned them already, since they're owned by UTMB, if they playdae play well with others.

Josh Rosenthal

But I think you've got to have the shorter distances to get eight races.

Josh Rosenthal

Like if you're trying to monetize this thing, it can't just be a couple hundred milers.

Josh Rosenthal

One at the beginning of the year, one at the end of the year because our runners can't do that terribly consistently.

Josh Rosenthal

But twenty six k to fifty k, eighteen k to thirty five k, ten of those races across America.

Josh Rosenthal

But my head then also goes back to all these other circuits, all these other places.

Josh Rosenthal

Like if someone's bucket list this year is the main event, UTMB, they've got to run these other events to get their stones.

Josh Rosenthal

And so then, yeah, the question is how do you get the people to choose yours when there's so many?

Josh Rosenthal

I mean, I think a little bit also when you were talking earlier of like NFL was the american league was playing and the National League was playing, then eventually they came together as one league.

Josh Rosenthal

I wonder if there's something like that in the future if we see like this is where the money is.

Josh Rosenthal

So let's just all, let's like, let's merge some of these things together.

Josh Rosenthal

Let's stop competing with these little, this golden trail thing and this golden ticket thing and this, all this.

Josh Rosenthal

And like let's come together and make a big league with a season.

Josh Rosenthal

It still may not get the Jim Walmsley's of the world because they want to stick to the hundred.

Josh Rosenthal

But I wonder if that's the path.

Brian Peterson

Yeah, I mean, I think, yeah, I love that we can have these races exist that are in that, you know, twenty six k to trail marathon distance.

Brian Peterson

Yeah, yeah.

Brian Peterson

And the people are fascinating.

Brian Peterson

I mean there's some, there's some really cool characters out there, right?

Brian Peterson

I mean the distance is shorter.

Brian Peterson

So you get the elite East Africans coming in, you get some of the like the VK vert specialists like Remy that we mentioned who, you know, set the Pike's peak ascent course record.

Brian Peterson

You've got Eli and his wife Tabor that do it from the american side.

Brian Peterson

So we do have the american names that you know, you know, fight for wins, fight for podiums, definitely are in the top ten, definitely within the top 30 for the qualification standard.

Brian Peterson

So, yeah, I mean, we definitely have the american presence within the series.

Brian Peterson

You just got to take off that kind of american trail bias in thinking that it's got to be produced by America or owned, you know, at the top results by Americans because, yeah, I mean, the guy who had the victory at mammoth with the controversial finish, I believe he's a moroccan runner, Alicein, and his nickname is the Flying Camel.

Brian Peterson

Like, how cool is that, right?

Brian Peterson

And it makes sense because when this guy peaked out at 11,000ft, he immediately goes into almost this, like, this, like, jumping, bounding stride.

Brian Peterson

I mean, the athleticism of the stride that he was taking on this straight down vertical section, I mean, it was insane.

Brian Peterson

So, I mean, yeah, it's, it's a very entertaining series to watch.

Josh Rosenthal

Yeah, I'm, I'm all about it.

Josh Rosenthal

Like, I think of as I've done the deep dive or deeper dive lately into Diamond League, you know, there's probably other leagues.

Josh Rosenthal

I don't know enough about that whole realm yet to know, like, what are the feeder leagues into that and.

Josh Rosenthal

But there's one league.

Josh Rosenthal

Noah Lyles is in diamond league.

Josh Rosenthal

You know what I mean?

Josh Rosenthal

He's not.

Josh Rosenthal

Well, maybe this year I want to do this thing and it's over there.

Josh Rosenthal

So track and field feels, I don't want to say centralized because I think that has some negative connotations, but it allows aspiring runners or aspiring people in that space to be single minded in what it means to be the best in the world.

Josh Rosenthal

Right now it's so heavily debated.

Josh Rosenthal

And trailhead, well, if you win UTMB, does that make you the best this year?

Josh Rosenthal

If you win western states, does that make you the best?

Josh Rosenthal

Because there's no, like, obvious, like agreed upon, even sanctioned maybe.

Josh Rosenthal

And I get also that the charm of trail running is that it's none of these things.

Josh Rosenthal

But if I'm just saying it from the competitive standpoint, like, I want to crown the best this year, I want to crown the trail runner of the year.

Josh Rosenthal

And it not be, I don't know how to say it, kindly biased or, you know, driven by other factors other than maybe what I would like for them to be.

Josh Rosenthal

There's some objectivity of, well, diamond league Noah Lyles wins 100 meters.

Josh Rosenthal

He's the fastest person in the world.

Josh Rosenthal

That just.

Josh Rosenthal

That is more objective, it's cleaner and we're lacking that.

Josh Rosenthal

For better, for worse.

Josh Rosenthal

I don't know what do you think?

Brian Peterson

Yeah, I mean it's going to be interesting.

Brian Peterson

So now that I'm more familiar with this and more aware of the accomplishments and the athleticism like we have now, free trail doing the trail runner of the year award, which I believe is distance agnostic as they put it.

Brian Peterson

Right.

Brian Peterson

So it doesn't have to be ultra and it's certainly something that if you're on the Golden Trail World Series you're you know, eligible to be, to voted for.

Brian Peterson

So it'll be interesting because like that's kind of, that, that's where you kind of tell on yourself is like how do you look at the Golden Trail World Series and their athletes?

Brian Peterson

Because if you vote them, you know, and the champion of the Golden Trail World Series gets fifth on your list over some people.

Brian Peterson

Right.

Brian Peterson

Then obviously that just shows you it's not distich agnostic because you, or it is I guess because you're eligible, anybody's eligible for the award but you're biased.

Brian Peterson

Is still weighing a win in the hundred mile events much higher than what the Golden Trail World Series does.

Josh Rosenthal

Yes.

Josh Rosenthal

And now that you, even as we're saying it, who else does it?

Josh Rosenthal

Like Ultra Runner magazine has one and free trail has one and they could all be different unless it seems like, well it probably should be Tara Dower this year.

Brian Peterson

Well so that's the problem that I've always pointed out is like it's, I mean it's, it's laughable to try and create an award for the trail runner and you've got to have the Golden Trail World Series champion who's running like we've talked about, twenty six k to a trail marathon all the way up to a performance like Terra Dower which was over the course of 50 days.

Brian Peterson

Right.

Josh Rosenthal

Right.

Brian Peterson

So you, I mean that's, that's why we need more centralization and you know, specialized, specialized awards.

Brian Peterson

Right.

Brian Peterson

Like we need to have different categories to be able to make logical conclusions and really allow like it does the athletes a disservice because, you know, somebody like Tara should receive some type of an award as the best ex that can build her career legacy whereas somebody with the golden trail series should also be able to win some type of award and be compared against people he's truly competing against.

Brian Peterson

Like it makes no sense to compare those two.

Josh Rosenthal

Yeah.

Josh Rosenthal

The trail runner of the year discussion, you know, is equal parts like popularity.

Brian Peterson

Oh yeah.

Josh Rosenthal

Contest with, I don't know.

Josh Rosenthal

So maybe that's the cynical side and then the generous side is like they've done something that's really admirable.

Josh Rosenthal

Or big, let's say Tara dower.

Josh Rosenthal

But then it feels almost like ESPN Sports person of the year award.

Josh Rosenthal

It's like, okay, what we're doing when we're saying that is like we're throwing football, baseball, basketball, we're throwing the 25k, we're throwing the, we're throwing the hundred miler and we're throwing the 40 day race.

Josh Rosenthal

We're playing a six day stage race.

Josh Rosenthal

Whoever's done the best in all those, you get to be our number one.

Josh Rosenthal

And I get it.

Josh Rosenthal

Like, there's no time to do awards for all of those, but to bring it to the Golden Trail World Series, I think you're exactly right.

Josh Rosenthal

Does the person who wins that this year or won it last year, where was Sophia Lockley in the top ten women of 2023?

Josh Rosenthal

That tells you the credence that we give to golden trail today, right?

Brian Peterson

Yeah.

Brian Peterson

I mean, because you have to, there's so many factors that if you were a voter, you would have to weigh in and consider and wait, you know, create your own scale on what's worth more.

Brian Peterson

Right.

Brian Peterson

Like they're going to be able to race more because the recovery for these races are of a lot quicker than Courtney trying to recover from the races.

Brian Peterson

But again, then the field competition depth of talent is much deeper at the Golden Trail World Series than in other races.

Brian Peterson

And that's what's kind of cool about the golden trail World Series, too.

Brian Peterson

Just real quick is it throws out all of the skill sets that aren't internal or aren't athletic, I should say about ultra running in hundreds.

Brian Peterson

Right?

Brian Peterson

Like, what makes the hundred awesome is that you're tackling, fueling strategies and hydration problems.

Brian Peterson

Well, that's not, that's not a feat of athleticism to me.

Brian Peterson

You're like, it's a feat you can train, right.

Brian Peterson

But it's not.

Brian Peterson

It's not athleticism.

Brian Peterson

Right.

Brian Peterson

You're tackling adverse weather conditions over the course of, you know, 15 hours to 24 hours, 4 hours.

Brian Peterson

Right.

Brian Peterson

Like, so you've got changing weather conditions and gear and all these other things that really are existing outside of athleticism.

Brian Peterson

Golden trail World Series.

Brian Peterson

The races are short enough to where fueling.

Brian Peterson

Not that big of a deal.

Brian Peterson

Right.

Brian Peterson

Like it's like a road marathon.

Brian Peterson

Like, yeah, you've got to practice it, but, like, it's not, it's not something that can't be done.

Brian Peterson

And so it's purely just athleticism, you know, and how you, how fit you are for that race course profile on that day.

Josh Rosenthal

That's a really good point.

Brian Peterson

Yeah.

Josh Rosenthal

There's a sweet spot in distance that proves athleticism, and then the longer the endurance stuff proves athleticism.

Josh Rosenthal

Plus strategy plus discipline to carry out that strategy.

Josh Rosenthal

I'm not saying discipline and strategy for you.

Josh Rosenthal

Don't worry about food, but when you're thinking about food, you're thinking about rest and you're going 40 days.

Josh Rosenthal

That's a whole different ballgame.

Josh Rosenthal

So free trail said that Sophia Lockley was the number three.

Josh Rosenthal

So she wins last year, golden trail, and then she was number three alongside Zach Miller.

Josh Rosenthal

So Zach Miller and Sophia were the number three runners of the year last year.

Brian Peterson

So where was Remy?

Brian Peterson

Did that.

Brian Peterson

Is that list.

Brian Peterson

Do you still have that up or no?

Josh Rosenthal

Yes.

Josh Rosenthal

Let me take a look here.

Brian Peterson

It's just curious to see how you.

Brian Peterson

How it translates on the men's side of Remy, who won the golden trail World Series and also had an impressive year with, I think.

Brian Peterson

I think 23 was the year that he accomplished everything at Pike's peak.

Josh Rosenthal

Okay, let's see.

Josh Rosenthal

They gave him second.

Josh Rosenthal

He said, alongside Katie.

Josh Rosenthal

All right, so that says something.

Josh Rosenthal

But you also say that Pikes Peak is Pikes Peak, one of the golden trail.

Brian Peterson

It was, yeah.

Brian Peterson

So I don't believe it was this year.

Brian Peterson

It was headlands and Mammoth Trail fest.

Josh Rosenthal

Okay, so, yeah, I mean, there it is.

Josh Rosenthal

I think that's a really good metric you came up with to see.

Josh Rosenthal

Where do they fit in now?

Josh Rosenthal

They're not number one, but top three feels like it's getting some.

Josh Rosenthal

Some of the credence it deserves.

Brian Peterson

Yeah.

Brian Peterson

So, I mean, that's good.

Brian Peterson

Yeah, no, I mean, definitely hats off to the voters or who it was that, you know, placed them there, because that.

Brian Peterson

That definitely seems like, you know, appropriate placements for the type of season they had on that series.

Brian Peterson

And, I mean, yeah.

Brian Peterson

Remy.

Brian Peterson

Remy beating and taking down the course record for the Pikes Peak ascent was just one of those, you know, ones that, you know, Killian had gone and tried to do, you know, a host of others have tried to do it, and they weren't even.

Brian Peterson

I mean, they weren't even close.

Brian Peterson

They were minutes.

Brian Peterson

Minutes.

Brian Peterson

Ten minutes off of, you know, where.

Brian Peterson

Where the record was at.

Josh Rosenthal

Wow.

Josh Rosenthal

That's incredible.

Josh Rosenthal

Yeah, well, I think.

Josh Rosenthal

Am I crazy?

Josh Rosenthal

Is the golden trail World Series final, like, next week?

Brian Peterson

It is, yeah.

Brian Peterson

So that's what's kind of cool, too, is that, like, they.

Brian Peterson

They keep the final destination secrete and then again, they build excitement to, like, where's the finale going to be?

Brian Peterson

You know, they just announced it so now it's still an open competition.

Brian Peterson

So just because you're outside of the top 30 doesn't mean you can't pay your own way in to then, you know, try to have a strong enough placement to get you inside of that top 30.

Brian Peterson

So, yeah, it'll be pretty cool to see where everything shakes out.

Brian Peterson

Just knowing what's at stake there.

Brian Peterson

As far as having the.

Brian Peterson

The financial supporting and entry into the events the next year, do you know.

Josh Rosenthal

Where it's at off the top of your head?

Brian Peterson

I don't know.

Brian Peterson

I had it, but I forgot to write it down.

Josh Rosenthal

Check here.

Josh Rosenthal

I mean.

Josh Rosenthal

Okay, so let's hit the high level to review here.

Josh Rosenthal

The golden trail World Series has a point system.

Josh Rosenthal

There's eight races, 30.

Josh Rosenthal

I mean, it feels like lots more runners are available, but they.

Josh Rosenthal

They favor the top 30.

Josh Rosenthal

Please put it that way.

Josh Rosenthal

They're paying for them.

Josh Rosenthal

Like this is.

Josh Rosenthal

There's lots of prize money.

Josh Rosenthal

I think the overall purse I saw was like 300 grand spread across the season.

Josh Rosenthal

So they're getting paid to win these races.

Josh Rosenthal

They're getting probably paid more to win the whole series.

Brian Peterson

I think 300,000 is for the championship, the grand finale, and then they have smaller prize purses at each event.

Brian Peterson

I could be wrong, but I thought that's the way that I understood it.

Josh Rosenthal

Okay.

Brian Peterson

But, yeah, go ahead.

Brian Peterson

So, yeah, yeah.

Brian Peterson

The point feeder system, the eight events, right?

Josh Rosenthal

Yeah.

Josh Rosenthal

Let's see.

Josh Rosenthal

What are some of the other high levels?

Josh Rosenthal

What are the high level takeaways here?

Brian Peterson

Well, again, I think it's great because it is a true global event.

Brian Peterson

Right.

Brian Peterson

So I mentioned at the beginning the countries that have host races.

Brian Peterson

So, I mean, that's a super, I think, unique aspect, again, because we're kind of biased in the United States.

Brian Peterson

Right.

Brian Peterson

Like, it's either here in North America or it's UTMB or it's really probably not on the radar, basically.

Brian Peterson

So it exposes you some pretty cool different courses.

Brian Peterson

Yeah, I mean, and then I love the fact that the distance creates an easier recovery for the men and women.

Brian Peterson

So you'll even have sometimes, like Remy, he ran the VK, I think, on Friday, and then came back on Sunday and ran the 26K.

Brian Peterson

So there's probably some consequence to that, that he sacrificed in his 26K result.

Brian Peterson

But, like, I mean, yeah, it's pretty cool how quickly these athletes can turn around and be 100% and ready to go again.

Josh Rosenthal

Yeah, I mean, we get to see our favorite.

Josh Rosenthal

Our favorite athletes that we mention all the time, you know, a couple times a year and so when you go to these shorter distances with this, you're going to get to see, like, say, you start to pick a favorite and maybe my dream will come true.

Josh Rosenthal

And they create jerseys for them, and you wear that jersey.

Josh Rosenthal

You get to see that person go at it eight times at least that year.

Brian Peterson

Yeah.

Josh Rosenthal

Okay, the.

Josh Rosenthal

The final is.

Josh Rosenthal

I don't even know how to pronounce this.

Josh Rosenthal

Escona Locarno.

Josh Rosenthal

Have you ever heard of that?

Brian Peterson

No.

Brian Peterson

No.

Brian Peterson

Is that Italy or what was the.

Josh Rosenthal

You know, it seemed italian.

Josh Rosenthal

I'm gonna look it up.

Josh Rosenthal

Escona Locarno.

Brian Peterson

So the other thing that they've created, too, that complements the series is just the content.

Brian Peterson

Just to go back to that, when you go on their Instagram or anywhere else, I guess, on social media, but mainly Instagram, the highlight package that they put together for these races, like, you know, five days after they've been completed.

Brian Peterson

So they do the live, the live stream with live commentary, and then they put together this, like, 15 to 20 minutes recap of the mammoth, you know, trailfest.

Brian Peterson

Twenty six k.

Brian Peterson

And, I mean, it's exactly what we were talking about.

Brian Peterson

It's like, you know, this is what we would love to see, like, post western states, five days later, 20 minutes highlight packet, and it's, you know, incredible production.

Brian Peterson

You know, it's.

Brian Peterson

It's.

Brian Peterson

It's something that, like, you can share quickly with your friends.

Brian Peterson

It's easy to consume, and then it, like, yeah, they just.

Brian Peterson

They tell the story, so then they take the top ten, they reshuffle the leaderboard, and then they build excitement going into the next event.

Brian Peterson

Like, all right, you know, are these characters gonna come back?

Brian Peterson

Philemon gonna get revenge on Alicene after that controversial finish?

Brian Peterson

Like, they just know how to present the sport, tell the story to complete, like, to have a full through line from one event to the next.

Brian Peterson

It's.

Brian Peterson

It's awesome.

Brian Peterson

And then, yeah, I mean, they're doing everything right.

Brian Peterson

It seems like there is a big adoption and big audience for this in Europe because they've partnered and I think they have Golden Trails series tv now.

Brian Peterson

So it's actually going to be broadcast on euro Sport.

Brian Peterson

So they're.

Brian Peterson

It's a unique.

Brian Peterson

I don't know, I don't have any idea about how the business workings, you know, do with broadcast tv, but I think they're paying for the actual broadcast time, you know, so they're forking the money over to, again, reach the.

Brian Peterson

The non running audience there, you know, who are just sport fans of outdoors outdoorsmen's events.

Brian Peterson

And so I can only imagine this is going to keep growing.

Brian Peterson

Like they're seemingly doing everything right with a product that's already polished and ready for a bigger spotlight.

Brian Peterson

So it's cool.

Josh Rosenthal

Yeah, it feels like.

Josh Rosenthal

It feels like this is the way to do it.

Josh Rosenthal

So that back to my intro, it's been right under my nose for a while now and I just.

Josh Rosenthal

Because I'm always, you know, thinking about what I want to think about, something new pops up and I didn't even give at the time, but this is, this is a.

Josh Rosenthal

This is a brilliant model for even just how you descended, for growing the sport, for testing to see if the sport works for non participants in the sport.

Josh Rosenthal

Shorter races, attention, better attention spans, much better post race.

Josh Rosenthal

I mean, it feels brilliant.

Josh Rosenthal

And this Ascana Locarno.

Josh Rosenthal

Yes.

Josh Rosenthal

Is northern Italy.

Josh Rosenthal

Looks like it's right on the swiss border.

Josh Rosenthal

It looks like a seven hour train ride from where I am right now.

Josh Rosenthal

So who knows?

Josh Rosenthal

Yeah, maybe I'll go watch it.

Brian Peterson

Right?

Brian Peterson

And I think, Josh, it's okay to have your Salt Lake City jersey next to a moroccan or kenyan jersey from the Golden Troll series.

Brian Peterson

I think much like how us fans of soccer embrace their I their local MLS club, but then also have maybe a Champions League or La Liga team or they've got their messy jersey, you know, I think we can.

Brian Peterson

We can put a foot in both buckets there and be authentic fans of our local american runners, but also, you know, really fan out on this golden trail World Series.

Josh Rosenthal

Yeah, I mean, if we.

Josh Rosenthal

If we knew better, you know, we could have had done like a Golden trail series final, like episode.

Josh Rosenthal

You know, maybe that's where this is going, where we can do stuff like that.

Josh Rosenthal

We can celebrate this stuff, keep all, like, for what I'm doing at Borderlands, the heart of trail running, like, the good feelings, to be clear, that finish was the heart of trail running.

Josh Rosenthal

To me.

Josh Rosenthal

I don't think the heart of trail running just means the mid back of the pack who are all in it for the soul.

Josh Rosenthal

To me, like, that desire to win was a soul heart moment that I fully resonate with.

Josh Rosenthal

And, you know, I want to learn more about the 1500.

Josh Rosenthal

I want to do more with the diamond league stuff.

Josh Rosenthal

Like, I just want to celebrate running in general.

Josh Rosenthal

Even though my heart and my foundation is in trail, like, just to be turned on to this stuff is really cool.

Josh Rosenthal

And to be turned on to in real time and seeing this happen and knowing that if I want to wear the jersey of something like that's possible and I'm looking for that, so that's cool.

Brian Peterson

Totally.

Brian Peterson

And, yeah, it'll be fascinating to hear the feedback, you know, from the Americans that listen, just, you know, we could be completely.

Brian Peterson

I could be completely wrong and there could be a huge adoption rate and people could be, you know, talking about how they've been passionate fans of this for years.

Brian Peterson

You know, this could be just me.

Josh Rosenthal

And you both being equally as, you know.

Brian Peterson

Right, exactly.

Brian Peterson

So let us know.

Brian Peterson

I definitely know the european audience, you know, has been fully aware of this.

Brian Peterson

This is, you know, where some of their trail heroes compete.

Brian Peterson

And.

Brian Peterson

And, yeah, they are very passionate about it, you know, so hopefully we can come alongside them and, you know, not ruin something.

Brian Peterson

You know, America's unfortunately had a reputation of taking something that another country's already done and redo it just a little bit worse.

Josh Rosenthal

It's exactly like Apple and Samsung.

Josh Rosenthal

Samsung will have a feature.

Josh Rosenthal

They've had it on their phone for years.

Josh Rosenthal

Apple releases it like it's never been done before.

Josh Rosenthal

Yeah, we could do that way.

Josh Rosenthal

That's fine.

Brian Peterson

Right.

Brian Peterson

So I am definitely paying homage in respect of all the european.

Brian Peterson

Those letters and pans.

Brian Peterson

Yeah, exactly.

Josh Rosenthal

All right, well, let's do this again soon.

Brian Peterson

All right, buddy?