Michelle Hartzman:

Welcome back podcast fam, my goodness. I am so excited for today's episode. We are talking about something. I was like literally one of my favorite things to talk about, especially now that like 2021 is getting to the end of the year. We're at the wire countdown and we're thinking about 2020. We're thinking about our big goals or wants or desires playing bigger than we did this year and just really making shit happen. Right. But with that said, we've got to set ourselves up to allow those things to happen, to make those things happen. I want you to feel equipped, heading into the new year to hit every single one of your goals. And when it comes to goal setting intentionality behind our goals matters, and I've been having some deep conversations with my own clients, especially my one-to-one clients, my mastermind clients planning for what's coming for them in the new year. Making sure they're set up. They're ready. And they go bigger than they ever have before. And so we're going to do that for you today. I recommend getting out a journal, if not coming back to this episode and actually doing the practices that we're going to dive into today. So one thing for you to listen to me, but actually implementing and doing the things I like doing this, taking the action steps in planning. It's going to take you a really far way towards your goals. So let's dive in. And one thing I want to share with you guys, if you're new to my world, you may not know this, but if you've been here for a while, you know, I'm a planner. I love to plan. I love looking at my business and knowing the next two to three steps ahead of what's coming. It's really gotten me out of this kind of feast or famine, frantic panicking mode inside of business. I'm like, what's coming next. Where's the next money coming? No, we got time for panic. We don't have time for worry. We don't have time for like frantic energy. Right? So planning and setting yourself up for success is how your big goals are actually gonna come to life. And this is really powerful because when we do this, we get into our energy. We work through our mind stuff and we get. Our beliefs behind the things that we actually want. When we plan, we put it on paper, we put it in an Excel sheet, we put it in a Google doc somewhere. You can see it, feel it, reflect on it, look at it, make it real. And then when it comes to our goals, something I say to my clients all the time, and I do this with them is not only do we create the goal of like, Ooh, my goal is 10 K 20 K 50 K 80 K per month, a hundred K per month. Whatever your goal is. That's my goal, but now I want to take the actual, tangible steps of how this can actually happen. How can I make this money? What are all the different ways in which I can reach this goal and encompassing thinking about the year and a whole thinking about 20, 22. If you were to say, Michelle, this is gonna be. 250 K plus year. Great. I believe you we're ready. Let's go. But let's also plan for it and let's look at all the different ways that that can happen. Let's make sure pricing is right. Let's make sure we're increasing our rates. Let's look at the amount of people we're taking into each offer. There's different variables that come into play to make our goals happen, but also planning and seeing all the different ways in which they can happen is going to be super, super important. And before we dive into where you need your notebooks and some note taking something, I just want to share with you guys, because I'd be doing you a disservice. If I didn't, this is where my signature program find your fierce is so freaking powerful and it's so needed because those of you that are listening that want to scale your business, but you aren't quite there yet. And you need to master the foundations of your business to get to those at least four or five K consistent months and be ready to scale to 10 to 20, 30, 40, 50, 60, etc. And beyond this program is coming back and it's starting January temp applications. By the time you hear this will be open. You can DME over on the socials at Michelle Hartman, you can click the link in my bio and apply, and you can ask me any questions. This program is literally life-changing for business owners. It's not being taught. And if you're in this, in this place where you're kind of teetering, you're like, I'd love to be able to scale, but like I'm not quite there yet. And I need some consistency in my business and I need some planning and support and a partner as have my business girl. This is for you now let's get to the good. So how to actually plan for your big income goals to happen. Number one thing you've got to do is you've got to choose your goal first. Okay. And let's say your goal next year is 500 K. You're like I'm ready. It is my 500 K a year. Write that number down, write it down. That's the first thing I want you to do. So write it down. And now what we're going to do, we're going to reverse engineer how this can happen, how this is going to happen. And the first thing you'll want to do is know where the money is coming from for the next couple of months. At least I can't tell you how many business owners don't do this. And it kind of baffles my mind. Um, if you're in my PR, if you've ever been in my program, miracles and money, it's coming back in the new year. This is where we look at our money. And as a business owner, knowing what's going on in the business, what's coming what's future projected what money is contracted. Is essential. You've got to be in the know with your money. So, first thing we want to know where your money's coming from already for the next couple of months. If you've got people on payment plans, etc. Programs that are running one-on-one clients, masterminds, et cetera. Where's that money coming from? What's contracted. I like to do this in Excel personally. I think it's gold. I think it's easy. I can look at all my clients, their payment plans, what they're on. And I know literally we're, I'm recording this in December of 2021. I know what the business is making in April of 2022 already. Be in the know, because when you know that far ahead, you can plan for what you're selling and what's coming and you can see what months are higher and or lower and what you might need to change and or sell in those upcoming months. Being in the know is huge. We want to plan and we want to know so that we can actually forward plan and you're not getting to April. And you're like freak, April is a lower month. And I didn't know, and I was a prepared and now I'm scrambling to sell. No, no, no. We already know, like in March or February, you're selling something else. That's getting people on payment plans to bump up April's revenue, be in the note, track your current payments know what's happening the next couple of months. And then we can plan for what's coming to bump up the revenue for those future months. And with this, this is where you're really starting to look at recurring revenue and stacking revenue, which is my jam. You guys know this, I love stability in business, but here's the thing with this, that a lot of people don't talk about. People's payment plans run out when we have stacking recurring revenue, because people are on payment plans, especially if you're a coach service provider listening, because you've got people on payments. Okay. Or if you, even, if you sell a product like an MLM and people, you know, people rebuy the same things. Every couple of months, we want to know that trajectory. We want to know what's coming. We also know that people change and people don't continue and people go off in other people's worlds and people don't rebuy things. So being in the know is really important. And so people's payment plans run out. So it's important to look ahead. So you know, what new money your planning to come in and what's going to replace those ended payment plans. I'll give you a prime example of this. I have some, one to one clients right now. Many of them are continuing into the new year, but their contracts are ending in December. So I'm having conversations with them about continuing. And then there are some that we've been together for so long. Our time is ending, et cetera. I want to fill that gap in that income. So I'm selling certain things to fill that gap, but I already knew, I knew this in October. I started planning this in October for this moment being in the know will literally alleviate any of that worry stress what's going on. Where's it coming from? That's first and foremost. Okay. Number two. Write down all of your offers and their prices. Also, if you're doing this now, something I recommend you consider is if you're going to increase your rates for 2022, I recommend that you do, I'm never going to sit here and say, you have to increase your rights. No, but I do recommend you do. And I think the new year is a perfect and ample time. To do so also, especially if your rates have stayed the same throughout this year, the chances of you having a very repeatable income year without increasing your rates are likely. So that's something just to consider is if you're wanting to make double, triple et cetera income from this past year, you're going to want to increase your rates. Number three, I want you to write this stuff down and we're going to ask herself and know these things. What are you launching and selling? And. What are you launching and selling and when, and you don't need to plan out the whole year in this moment, but it's really good to know what offers will be coming back in the new year, what you're charging for them and how many times you're going to run them and how many people you're planning to have inside of them. So we can multiply that income like right now, if you only have one to one. That's okay. Find your fears is perfect for you because it's time to build time to build and go beyond where you're at right now. But if you do have more than one offer and you know, you're going to be creating more, this is where we want to start planning what you're selling and when, so you're not just like randomly frantically going all over the place, trying to make money. Again, look at how many times you're selling each particular offer during the year, depending on the timeline, which will most likely launch 2, 3, 4 times, et cetera. That's important to know. And then you can multiply, like, for example, let's say you run a mastermind and it launches twice a year. It's six months long and it's $10,000 and you want five people inside of that. Both times you run it. Okay. I can literally take five times 10,000. Times too, and know how much my mastermind will bring in throughout 2022. And that I want to do that with my other offers, being in the know and planning and seeing all the ways in which you can make money is so important. So why we're having this conversation today, number four, with that, we just kind of talked on this, but it needed its own point plan. How many people you desire to take into each offer? And then again, adding how many times will that offer. Launch with that amount of people. And here's something to play around with. If you're coming up short to your 500 K you're like, Ooh, I'm hitting around 400 K. Look at how many people you decided you were going to take into your offers and play around with those numbers. Chances are you're low-balling yourself. That happens all the time. We like playing safety, like, oh, I believe I could get six people in, but you really want 10. It's going to change your income. Go bigger, go bigger, go bigger. And then your next step is to start adding, taking all of these numbers and start adding and see where those numbers lead you. And then something to ask yourself, point number five. Is, are you planning to launch and sell something new? That currently is just an idea, but hasn't come to life yet. That's cool. That's going to help. Like literally permission to play and intuition permission to play on the fly and not always have to be a planner. I'm both I plan, but I also leave room for fun and play and creative side and whatever comes through to sell, whatever comes through. So these are things I want you to start asking yourself. And I really recommend taking this episode and the way in which I do this is either in a big Google doc and or in like a Google sheet, Excel sheet type of sheet where I can play around. I could pull up all my offers. I could look at all the investments. I could do some math and really see where the numbers are ending up and what I need to change, pivot, increase, et cetera. And then of course, looking at where the business is currently based on where I want to do. And then take into consideration your desired goal, coming back to that desired goal. And am I short? Am I over? Which is great. We want to be over. Am I coming up just at the 500 K what does that actually look like? Where are you ending up? And then maybe we're planning for something else to come. Maybe there is another avenue that money is going to be coming in. There are so many different possibilities, and this is what's going to allow you to actually create the possibilities, the momentum, and kind of fine tuning your business in a sense of I'm able to just keep going and you're not taking breaks from making money. And this is something, as I mentioned, as it's the end of the year I've been doing with all of my one-to-one clients and my mastermind clients. And it's literally been life-changing for them. Life-changing even one of my clients this month. She's like, Michelle, my goal is 20 K and I'm like, great. Let's look at all the different ways. You can make 20 K this month. And she's like, holy shit. Like there's no way I'm not going to hit 20 K. And I was like, yeah, I know plan B in the know, do this stuff, ask your mentor to do this with. Ask them. If you have coaching right now and support like lean into that and ask them to help you plan this. And if they're not suited to then seek somebody that can it's life-changing for your business and your goals. And when we plan and are always two to three steps ahead, our goals, our income and our growth become that much easier to make happen. So it's your turn to play. And as you're doing this, if you've got questions, feel free to just message me on Instagram and let me know how this goes for you. Something I will say with this is definitely the first time I've taught this audio. Normally I'm screen-sharing and doing this very hands-on with my clients. So if you do have questions, just let me know happy planning and last but not least, we are officially announcing our winner of the free one-to-one coaching call. You got to listen to the episode to hear the winner. Cause we're not announcing it on the socials. Brittany Barcelona girl, you always share the podcast. I love you so much so grateful for you. So happy to have you a part of my community. You've been sharing. You've been tagging. Ah, just love you so much. Feel free to DM me on Instagram and we will plan your free call. Those of you listening. You guys know it means so much to me when you tell. And share. So please keep doing so it allows us to get this podcast into more women's hands creating more wealth for women and changing the game. So please, as you're listening today, if you got value from this episode, please go ahead and screenshot it. Tag me. I get to share you with my community. They get to follow you and see who you are and vice versa. And everybody wins. I love you guys, and I'll see you in the next episode.