Speaker: 00:00:01

You're smart.

Speaker: 00:00:02

You already know that LinkedIn matters for your B2B, but let's be real for a moment.

Speaker: 00:00:06

Most of the advice out there feels recycled, oversimplified, or completely

Speaker: 00:00:11

disconnected from real business goals.

Speaker: 00:00:14

G'day everyone.

Speaker: 00:00:15

I'm Michelle J Raymond, and this is the Social Media for B2B Growth podcast.

Speaker: 00:00:20

And this podcast focuses specifically on what actually

Speaker: 00:00:24

works on LinkedIn for B2B brands.

Speaker: 00:00:27

No hacks.

Speaker: 00:00:28

No hype.

Speaker: 00:00:29

No beige advice.

Speaker: 00:00:30

You see, I do LinkedIn a little bit differently to most.

Speaker: 00:00:33

I take a Company Page led approach that is scaled with employee advocacy or

Speaker: 00:00:38

what I like to call the Power of Two.

Speaker: 00:00:40

It helps you build trust, visibility, and long-term growth for your business.

Speaker: 00:00:45

Every episode, I promise, is practical and proven, and you'll

Speaker: 00:00:49

walk away with clear ideas you can implement straight into your business.

Speaker: 00:00:53

If you are done guessing, done chasing trends and ready for LinkedIn strategies

Speaker: 00:00:58

that stand up in the real world, you're absolutely in the right place.

Speaker: 00:01:01

So hit follow and let's grow your B2B the smart way.