On my social media <laugh>

blog, I received a question,

obviously from a coach. How

do I attract higher quality,

higher standard clients

in my coaching business?

Well,

I believe that the world on the outside

is a reflection of what's going on on

the inside.

So if you become what

you want as a client,

you increase that odd.

So I tell people there's seven

areas of life that you can empower

in life. You can have intellectual

empowerment by coming up with ingenious,

creative, innovative ideas

and original thinking.

And you can be empowered in

business and make business savvy and

learn how to prioritize your business

and delegate more and prioritize things

and become a specialist and gain your

core competence and excel in an area that

you become a specialist in that

people want, which raises the value.

You can master wealth building and save

a portion of whatever you earn and start

having buying assets and accumulate,

appreciating assets so you become more

valuable and more selective in the

clients that you have.

You can make sure you have a stable

family dynamic and relationship dynamic so

you're not debas and out partying

and hanging out with people

that are basically, what's the say,

not inspired by their life possibly.

You can actually start social networking

and interact with people and make a

commitment to interact with people that

do extraordinary things and hang out

with those people and pay

the associations to do that.

Or you can make sure you're physically

fit and stamina and strong and

endurant, and well built and well

functioning as a physical body,

which automatically makes you look like

you're mastered your life there too.

And you can also be inspired. So any

area of your life that you don't empower,

people overpower you. And any area

of your life you get to empower,

draws and magnetizes more

opportunity, because people,

if you look very carefully and ask what

men and women are looking for in a mate,

they're looking for people who are

empowered in as many areas as possible.

They want somebody fit, they

want somebody intelligent,

they want somebody that's ambitious,

they want somebody with resources,

they want somebody that's loyal to them,

they want somebody that's socially

savvy, somebody who's inspired.

So any of those things will

automatically draw you and

magnetize higher quality

people in your life.

And in that process you will increase

the probability of getting higher quality

clients, because you're

demonstrating that yourself.

And if you're demonstrating

the mastery of your life,

people are going to notice it and they're

going to be more likely to do that.

I also found in my life that

as I saved and invested money

and built my wealth, my

client levels went up.

I get to hang out with people that are

very wealthy today and who have a lot

more influence and that are higher

standards and they're more intelligent.

If I keep educating myself,

I get in my more intelligent and I

speak more intelligently and I get more

intelligent clients. If I've got

wealth, I get more wealthy clients.

If I've got business savvy and

I've got a growing business,

I got more business savvy clients.

So the world reflects

what's going on inside.

So make a commitment to find your

niche that's really inspiring,

that your core competent,

prioritize your daily actions on it,

become expert in that,

delegate lower priority things,

and don't do low priority things that

devalue you because people will devalue

you and they won't value your

time. Put a fee on it that's fair,

so it's sustainable. And don't

exaggerate or minimize yourself.

It's hard to sell something that's an

exaggeration or minimization of you.

You don't want to sell it if it's too

low and you can't sell if it's too high,

because you don't own it. And

find out what's true for you.

Keep a record of all the different

people that you've served and get all the

testimonials from that so you have real

cases so you feel certain and review

those cases and have them available for

people when you run into people that

have certain issues.

Establish needs in people.

Don't just presume you have some solution

to them until you establish a need.

Never offer a solution till

you've established a need.

Find out what people really

need and meet those needs.

And if you're not the one for them,

find somebody that can help them and

they'll respect you and they'll refer

people to you. But give more

than what people expect.

If you give more than what they expect,

my dad taught me that when I was young,

give people more than they

ever expect. You know,

when people come to my Breakthrough

Experience program, I ask them,

how many have you got something this

weekend they didn't anticipate and it was

more than they expect, and they

all put their hands up, I deliver.

I don't want to be on the other side

where they don't feel like I've got

something. I want to make sure

they got more than they expect.

And if you do that, you'll do it.

And if you define exactly what it is

that you have as a client and not accept

something less than that, because

birds of a feather flock together,

people see that you're

with lower quality clients,

they're going to probably think, well,

that's not where I belong. You know,

if you wanted to go and invest money

with somebody, with an investor,

for instance, and they have clients

that are only saving, you know,

a hundred thousand dollars and

you want to be a multimillionaire,

you're probably going to go I don't

think that's the investor for me.

I want somebody that's used to

managing people in the multimillions.

So if you're not, you know,

not in the resonation and not playing

it, they're not going to come to you.

That's why you want to empower

all areas of your life.

That's why I teach people that because

it gives them a competitive advantage and

draws in more business

to them. And of course,

when you actually have your investments

building up and you've got cash reserves

and you're building assets,

you are more selective.

So that's my advice is to go

and empower all those areas,

invest and build your own wealth.

Target the area that you want to do,

delegate lower priority things.

Start associating with people that are

amazing people that are out there doing

it and network, build a social network.

Hang out with the people

that are going places.

And define what it is you're doing and

make sure you look at honestly at what

you can deliver and only sell what you're

certain about and first establish a

need and make sure it's really a need.

A lot of entrepreneurs project assumptions

on what the market wants instead of

finding out what the market's ready

to buy and getting a demand for it.

As you get a demand, your

your fees will go up,

your value will go up and

you'll select your clients.

So those are just some of the things you

can do to increase the quality of the

clients you do. And just,

just a few things anyway.

But just know that you gotta give

yourself permission to do something

extraordinary in the world. If

you do, people will notice it.

And the higher quality

clients are coming your way.

Become a higher quality person,

a higher standard person,

and a higher quality client will

come to you. That's my experience.