1 00:00:00,094 --> 00:00:01,664 Erin Austin: Hello, welcome 2 00:00:01,664 --> 00:00:04,224 to this month's LinkedIn live. 3 00:00:04,458 --> 00:00:06,456 If you are new here, I do 4 00:00:06,456 --> 00:00:08,849 these every, last Wednesday 5 00:00:08,879 --> 00:00:10,679 of the month at noon 6 00:00:10,709 --> 00:00:12,603 Eastern, or I talk about 7 00:00:12,603 --> 00:00:14,403 topics of interest for B2B 8 00:00:14,423 --> 00:00:16,793 experts in protecting and 9 00:00:16,793 --> 00:00:18,383 leveraging our expertise. 10 00:00:18,674 --> 00:00:21,364 So I have been doing a series, 11 00:00:21,364 --> 00:00:22,804 and this is the 3rd, the 12 00:00:22,804 --> 00:00:24,831 last of series of 3, this 13 00:00:24,831 --> 00:00:26,275 is the 3rd installment of 14 00:00:26,275 --> 00:00:27,285 it where I'm talking about 15 00:00:27,483 --> 00:00:28,811 copyright infringement. 16 00:00:29,050 --> 00:00:30,541 Now, this is being recorded 17 00:00:30,551 --> 00:00:32,511 for my podcast hourly to exit. 18 00:00:32,706 --> 00:00:35,896 This will be episode 67 and 19 00:00:35,896 --> 00:00:37,506 so if you haven't listened to 20 00:00:37,506 --> 00:00:38,846 the last couple of episodes, 21 00:00:39,095 --> 00:00:41,903 episode 65 was the 1st of the 22 00:00:41,903 --> 00:00:43,383 series where I talked about. 23 00:00:43,588 --> 00:00:45,221 What exactly constitutes 24 00:00:45,401 --> 00:00:46,541 copyright infringement? 25 00:00:46,771 --> 00:00:47,638 Believe it or not, 26 00:00:47,908 --> 00:00:49,291 copying someone's work 27 00:00:49,291 --> 00:00:50,778 doesn't always involve 28 00:00:50,798 --> 00:00:51,838 copyright infringement. 29 00:00:51,981 --> 00:00:52,901 and sometimes things that 30 00:00:52,901 --> 00:00:54,151 you didn't think would be 31 00:00:54,171 --> 00:00:55,591 copyright infringement are. 32 00:00:55,815 --> 00:00:56,615 And so go back and 33 00:00:56,625 --> 00:00:57,945 listen to that one. 34 00:00:57,965 --> 00:00:58,845 If you haven't heard 35 00:00:58,845 --> 00:01:00,315 it, I also talk about 36 00:01:00,315 --> 00:01:01,815 what the penalties are, 37 00:01:01,815 --> 00:01:03,205 what the remedies are. 38 00:01:03,403 --> 00:01:05,248 which includes civil remedies 39 00:01:05,308 --> 00:01:07,688 as well as criminal penalties. 40 00:01:07,936 --> 00:01:09,238 Yes, there are circumstances 41 00:01:09,238 --> 00:01:10,318 where copyright infringement 42 00:01:10,338 --> 00:01:12,498 is a crime and can even 43 00:01:12,558 --> 00:01:14,178 result in imprisonment. 44 00:01:14,446 --> 00:01:16,762 And then episode 66 was part 45 00:01:16,782 --> 00:01:18,898 2 where I talked about how 46 00:01:18,948 --> 00:01:21,882 to not accidentally infringe 47 00:01:22,022 --> 00:01:23,532 someone else's copyright. 48 00:01:23,780 --> 00:01:25,886 Because some things that 49 00:01:25,886 --> 00:01:27,686 we think are innocent, 50 00:01:27,850 --> 00:01:29,520 but are actually copyright 51 00:01:29,520 --> 00:01:31,466 infringements are still 52 00:01:31,486 --> 00:01:32,616 infringements, and 53 00:01:32,616 --> 00:01:33,806 there's this thing called 54 00:01:33,816 --> 00:01:35,603 statutory damages that 55 00:01:35,623 --> 00:01:37,533 are available even for 56 00:01:37,563 --> 00:01:38,733 innocent infringements. 57 00:01:39,000 --> 00:01:40,471 And so we want to make sure 58 00:01:40,471 --> 00:01:41,905 that we are, respecting 59 00:01:41,915 --> 00:01:43,245 each other's rights. 60 00:01:43,655 --> 00:01:44,688 I like to call it, you do 61 00:01:44,688 --> 00:01:46,108 on to others as you'd have 62 00:01:46,118 --> 00:01:47,678 them do on to you with 63 00:01:47,678 --> 00:01:49,291 respect to your intellectual 64 00:01:49,291 --> 00:01:50,721 property and your expertise. 65 00:01:50,745 --> 00:01:52,258 And so we want to be 66 00:01:52,331 --> 00:01:53,781 respectful of everyone's. 67 00:01:53,927 --> 00:01:54,871 Intellectual property rights. 68 00:01:55,168 --> 00:01:57,211 these are episode 66. 69 00:01:57,211 --> 00:01:57,931 We talk about how to 70 00:01:57,931 --> 00:01:59,068 make sure we aren't 71 00:01:59,068 --> 00:02:00,168 through our negligence 72 00:02:00,178 --> 00:02:01,488 or through our ignorance, 73 00:02:01,741 --> 00:02:03,511 infringing other people's 74 00:02:03,541 --> 00:02:04,571 intellectual property rights. 75 00:02:04,931 --> 00:02:06,771 So, today in part 3, 76 00:02:06,771 --> 00:02:07,551 we're going to talk about 77 00:02:07,711 --> 00:02:09,051 prevention measures. 78 00:02:09,378 --> 00:02:10,689 And how to make sure that 79 00:02:10,689 --> 00:02:13,273 we don't become a victim of 80 00:02:13,273 --> 00:02:15,219 copyright infringement now 81 00:02:15,229 --> 00:02:17,276 with that, I will say that, 82 00:02:17,496 --> 00:02:19,476 it's virtually impossible 83 00:02:19,576 --> 00:02:20,923 to prevent, copyright 84 00:02:20,923 --> 00:02:22,283 infringement, there are 85 00:02:22,293 --> 00:02:24,309 just the bad actors, right? 86 00:02:24,309 --> 00:02:25,409 We know that there are 87 00:02:25,409 --> 00:02:27,656 certain places that are 88 00:02:27,788 --> 00:02:30,369 known for, their piracy 89 00:02:30,536 --> 00:02:31,733 and we could spend a lot 90 00:02:31,733 --> 00:02:33,313 of time, a lot of energy, 91 00:02:33,313 --> 00:02:35,959 without much return trying 92 00:02:35,959 --> 00:02:38,316 to prevent every instance of 93 00:02:38,316 --> 00:02:40,036 copyright infringement and 94 00:02:40,036 --> 00:02:41,566 I don't want you to do that. 95 00:02:41,566 --> 00:02:42,306 I don't want you to become 96 00:02:42,306 --> 00:02:43,626 obsessed with that, but 97 00:02:43,626 --> 00:02:45,579 there are a combination 98 00:02:45,619 --> 00:02:47,746 of legal, technical, and 99 00:02:47,746 --> 00:02:49,606 some practical strategies 100 00:02:49,606 --> 00:02:50,696 that we can use to reduce 101 00:02:51,196 --> 00:02:52,669 the likelihood that your 102 00:02:52,669 --> 00:02:54,249 copyright will be infringed. 103 00:02:54,406 --> 00:02:55,933 And if it is infringed, 104 00:02:55,933 --> 00:02:57,133 that you'll be able to 105 00:02:57,173 --> 00:02:59,343 access 1 of the remedies. 106 00:02:59,656 --> 00:03:02,309 So, 1st, the simplest, we 107 00:03:02,309 --> 00:03:03,329 should all do it, which 108 00:03:03,329 --> 00:03:04,679 is the copyright notice. 109 00:03:04,905 --> 00:03:06,285 I can never tell if 110 00:03:06,285 --> 00:03:07,165 you can see the bottom 111 00:03:07,165 --> 00:03:08,185 of my slides or not. 112 00:03:08,432 --> 00:03:09,892 I do have a copyright 113 00:03:09,892 --> 00:03:11,152 notice on my slides. 114 00:03:11,152 --> 00:03:12,365 I have them on all of 115 00:03:12,365 --> 00:03:14,735 my slides and it is very 116 00:03:14,735 --> 00:03:17,095 simply the C in a circle. 117 00:03:17,325 --> 00:03:18,435 The year, and that would 118 00:03:18,445 --> 00:03:19,845 be the year of publication. 119 00:03:19,845 --> 00:03:20,805 So, let's say you, 120 00:03:20,855 --> 00:03:21,362 started writing your 121 00:03:21,362 --> 00:03:22,502 novel 5 years ago. 122 00:03:22,502 --> 00:03:23,042 You're finally 123 00:03:23,042 --> 00:03:24,382 ready to publish it. 124 00:03:24,572 --> 00:03:25,889 that year would be the year 125 00:03:25,899 --> 00:03:28,505 publication and your name. 126 00:03:28,789 --> 00:03:29,359 should say the 127 00:03:29,359 --> 00:03:30,759 copyright owner's name. 128 00:03:30,949 --> 00:03:31,669 for instance. 129 00:03:32,059 --> 00:03:34,392 In my slides, it has Aaron 130 00:03:34,432 --> 00:03:36,799 Austin Law PLLC because 131 00:03:36,799 --> 00:03:38,179 that is my employer. 132 00:03:38,369 --> 00:03:40,089 And as my employer, it 133 00:03:40,129 --> 00:03:41,839 owns the copyright and all 134 00:03:41,839 --> 00:03:42,929 the things that I create. 135 00:03:43,169 --> 00:03:43,935 And so that would be the 136 00:03:43,935 --> 00:03:45,335 name of the copyright owner. 137 00:03:45,515 --> 00:03:47,035 and the all rights reserved. 138 00:03:47,095 --> 00:03:47,525 I don't know. 139 00:03:47,565 --> 00:03:48,395 Sometimes I use that. 140 00:03:48,395 --> 00:03:49,215 Sometimes I don't. 141 00:03:49,375 --> 00:03:51,312 but basically, it's not 142 00:03:51,312 --> 00:03:52,969 because it's required because 143 00:03:52,969 --> 00:03:54,439 your copyright will attach. 144 00:03:54,902 --> 00:03:56,235 Regardless of the copyright 145 00:03:56,235 --> 00:03:57,872 notice it attaches at the 146 00:03:57,872 --> 00:03:59,349 moment of creation, but 147 00:03:59,349 --> 00:04:00,459 this is the way you put 148 00:04:00,459 --> 00:04:01,389 it's literally the notice. 149 00:04:01,389 --> 00:04:02,809 It puts the world on notice 150 00:04:03,045 --> 00:04:04,269 and we're most concerned. 151 00:04:04,269 --> 00:04:05,209 I mean, again, the 152 00:04:05,209 --> 00:04:06,302 bad actors, good luck. 153 00:04:06,312 --> 00:04:07,222 You're not going to stop them. 154 00:04:07,222 --> 00:04:07,492 Right? 155 00:04:07,642 --> 00:04:08,649 But from Pete from the 156 00:04:08,689 --> 00:04:10,239 innocent infringers or 157 00:04:10,239 --> 00:04:11,939 the negligent or lazy 158 00:04:11,939 --> 00:04:13,672 infringer, that puts them 159 00:04:13,692 --> 00:04:15,085 on notice that, something's 160 00:04:15,105 --> 00:04:16,375 up on the Internet. 161 00:04:16,602 --> 00:04:18,357 It actually isn't just there 162 00:04:18,377 --> 00:04:20,474 for your free use, someone 163 00:04:20,474 --> 00:04:21,974 claims copyright ownership 164 00:04:21,974 --> 00:04:23,494 in it, and that is what your 165 00:04:23,604 --> 00:04:25,284 first line of defense, or 166 00:04:25,314 --> 00:04:27,114 first line of offense, is 167 00:04:27,114 --> 00:04:28,094 letting people know that 168 00:04:28,094 --> 00:04:30,054 you are the copyright owner, 169 00:04:30,064 --> 00:04:31,264 and no, you just can't use 170 00:04:31,274 --> 00:04:32,464 this without my permission. 171 00:04:32,687 --> 00:04:34,410 And then the next line would 172 00:04:34,410 --> 00:04:36,190 be registering your work. 173 00:04:36,260 --> 00:04:37,360 Yes, you know, again, 174 00:04:37,370 --> 00:04:38,420 the copyright protection 175 00:04:38,460 --> 00:04:39,810 automatically attaches 176 00:04:39,830 --> 00:04:41,624 when it's created, but you 177 00:04:41,634 --> 00:04:43,654 do need to be registered. 178 00:04:43,840 --> 00:04:44,924 That work needs to be 179 00:04:44,934 --> 00:04:45,724 registered with the U. 180 00:04:45,724 --> 00:04:45,854 S. 181 00:04:45,874 --> 00:04:47,264 Copyright Office in order 182 00:04:47,264 --> 00:04:48,714 to enforce your rights 183 00:04:48,997 --> 00:04:50,904 against an actual infringer. 184 00:04:51,070 --> 00:04:52,997 So if we go back to episodes 185 00:04:53,114 --> 00:04:54,780 65, where I talk about the 186 00:04:54,780 --> 00:04:56,320 remedies and the penalties. 187 00:04:56,634 --> 00:04:57,804 work does need to be 188 00:04:57,804 --> 00:04:58,744 registered in the US 189 00:04:58,764 --> 00:05:00,224 Copyright Office in order 190 00:05:00,224 --> 00:05:02,074 to access those remedies, 191 00:05:02,324 --> 00:05:04,322 and those penalties and 192 00:05:04,332 --> 00:05:06,032 not a super complicated 193 00:05:06,209 --> 00:05:08,382 process, but it does have, 194 00:05:08,472 --> 00:05:09,572 little bit of cost to it. 195 00:05:09,572 --> 00:05:09,872 There is an 196 00:05:09,872 --> 00:05:11,652 application process. 197 00:05:11,682 --> 00:05:13,392 and so I don't recommend it 198 00:05:13,452 --> 00:05:14,882 for everything you create. 199 00:05:15,146 --> 00:05:16,016 If you're anything like 200 00:05:16,016 --> 00:05:16,566 me, you're creating 201 00:05:16,566 --> 00:05:18,376 content all day, every day. 202 00:05:18,609 --> 00:05:20,052 But I do recommend it for 203 00:05:20,052 --> 00:05:21,686 those, parts of your work 204 00:05:21,686 --> 00:05:23,666 that you would go, I want 205 00:05:23,666 --> 00:05:24,686 to sue them for taking 206 00:05:24,686 --> 00:05:25,802 that, whatever that is. 207 00:05:25,812 --> 00:05:26,799 Like they, took my book, 208 00:05:26,799 --> 00:05:28,129 they took my course they 209 00:05:28,229 --> 00:05:30,252 copied my whole website. 210 00:05:30,262 --> 00:05:31,146 You these are the things 211 00:05:31,146 --> 00:05:32,509 that you would hire 212 00:05:32,509 --> 00:05:33,769 a lawyer to enforce. 213 00:05:33,809 --> 00:05:34,449 Those are the things 214 00:05:34,459 --> 00:05:35,089 that you want to have 215 00:05:35,089 --> 00:05:36,406 registered and you need 216 00:05:36,416 --> 00:05:38,486 to understand and use. 217 00:05:38,846 --> 00:05:40,649 Contracts, we're going to talk 218 00:05:40,649 --> 00:05:41,869 about licenses a little bit 219 00:05:41,869 --> 00:05:43,882 more later on, but what some 220 00:05:43,882 --> 00:05:45,032 people don't understand is 221 00:05:45,032 --> 00:05:46,472 that your client agreements. 222 00:05:46,712 --> 00:05:49,377 Include a license to use 223 00:05:49,447 --> 00:05:51,161 your work and so you need 224 00:05:51,161 --> 00:05:52,381 to make sure that the 225 00:05:52,391 --> 00:05:54,721 parameters are clearly stated 226 00:05:54,801 --> 00:05:56,491 in that contract agreement 227 00:05:56,551 --> 00:05:58,357 about how your client can 228 00:05:58,357 --> 00:06:01,724 use or reuse your work. 229 00:06:01,969 --> 00:06:03,724 And so, when you have that 230 00:06:03,764 --> 00:06:04,854 clearly stated in your 231 00:06:04,864 --> 00:06:07,081 agreement, then you can access 232 00:06:07,081 --> 00:06:09,174 those remedies if they use it 233 00:06:09,184 --> 00:06:10,924 in a way that's not permitted 234 00:06:11,024 --> 00:06:12,454 under your client agreement. 235 00:06:12,997 --> 00:06:15,602 Talk about this a lot in other 236 00:06:15,662 --> 00:06:17,572 trainings, because it is so 237 00:06:17,572 --> 00:06:18,532 important in the work that 238 00:06:18,532 --> 00:06:20,006 we do when we are experts 239 00:06:20,006 --> 00:06:20,976 with corporate clients. 240 00:06:20,976 --> 00:06:21,949 We are entering these 241 00:06:21,949 --> 00:06:23,199 agreements all the time. 242 00:06:23,366 --> 00:06:24,576 The client friendly 243 00:06:24,606 --> 00:06:26,096 language that you may 244 00:06:26,096 --> 00:06:27,006 be presented with. 245 00:06:27,016 --> 00:06:28,336 You do need to look at it, 246 00:06:28,512 --> 00:06:30,232 understand it and make sure 247 00:06:30,366 --> 00:06:32,182 you are limiting client's 248 00:06:32,222 --> 00:06:34,734 ability to reuse materials. 249 00:06:35,145 --> 00:06:36,321 Watermarking. 250 00:06:36,331 --> 00:06:37,181 So now we're going to get into 251 00:06:37,181 --> 00:06:39,587 some technical, ways to, the 252 00:06:39,637 --> 00:06:40,857 first three would be legal. 253 00:06:40,981 --> 00:06:41,541 these would be some 254 00:06:41,541 --> 00:06:43,035 technical ways you can 255 00:06:43,035 --> 00:06:45,005 help deter infringement. 256 00:06:45,145 --> 00:06:46,298 So watermarking. 257 00:06:46,298 --> 00:06:49,055 Now, I will say that if anyone 258 00:06:49,085 --> 00:06:50,935 out there has experience with 259 00:06:50,965 --> 00:06:51,404 some of these techniques, 260 00:06:51,475 --> 00:06:53,415 Technical measures, because 261 00:06:53,435 --> 00:06:54,985 I personally do not. 262 00:06:55,122 --> 00:06:56,268 I'd love to have you 263 00:06:56,268 --> 00:06:57,818 share them with everyone. 264 00:06:57,818 --> 00:06:58,808 So we can kind of think 265 00:06:58,808 --> 00:06:59,488 about how we might be able 266 00:06:59,488 --> 00:07:01,028 to use them in our businesses 267 00:07:01,205 --> 00:07:02,945 as well as the cost. 268 00:07:02,945 --> 00:07:04,098 I have not kind of put 269 00:07:04,098 --> 00:07:05,428 some cost to these either, 270 00:07:05,635 --> 00:07:08,061 but watermarking is way 271 00:07:08,061 --> 00:07:09,561 that you can put something 272 00:07:09,561 --> 00:07:10,511 that's either visual. 273 00:07:10,511 --> 00:07:10,961 Let's say it's a 274 00:07:10,961 --> 00:07:12,388 photograph that is in 275 00:07:12,388 --> 00:07:13,618 there that says, that. 276 00:07:13,799 --> 00:07:15,129 Someone else owns it, or 277 00:07:15,129 --> 00:07:16,216 just couldn't even say 278 00:07:16,216 --> 00:07:17,523 watermark so that someone 279 00:07:17,523 --> 00:07:18,443 just can't take it and 280 00:07:18,443 --> 00:07:19,733 stick it on their website. 281 00:07:19,987 --> 00:07:20,567 they would have to 282 00:07:20,577 --> 00:07:21,477 literally kind of. 283 00:07:21,678 --> 00:07:23,007 I'm going to go through 284 00:07:23,141 --> 00:07:24,704 the effort of removing this 285 00:07:24,724 --> 00:07:26,334 watermark so I can use it. 286 00:07:26,444 --> 00:07:27,330 That will keep something 287 00:07:27,330 --> 00:07:29,000 from just very casually 288 00:07:29,134 --> 00:07:30,920 taking your work and they're 289 00:07:30,920 --> 00:07:32,710 also invisible watermarks 290 00:07:32,941 --> 00:07:35,430 that can be detected, only 291 00:07:35,470 --> 00:07:36,490 through use of some other 292 00:07:36,490 --> 00:07:38,000 technology that would read 293 00:07:38,144 --> 00:07:39,407 where the source of something 294 00:07:39,407 --> 00:07:41,130 is, with someone has. 295 00:07:41,334 --> 00:07:43,274 A copy of something that 296 00:07:43,405 --> 00:07:44,477 they are permitted to 297 00:07:44,477 --> 00:07:45,697 have it, but they're not 298 00:07:45,697 --> 00:07:46,687 supposed to make copies 299 00:07:46,687 --> 00:07:47,997 of it and distribute it. 300 00:07:48,172 --> 00:07:48,890 You can have that 301 00:07:48,890 --> 00:07:49,830 watermark in there. 302 00:07:49,830 --> 00:07:51,240 So if it shows up somewhere, 303 00:07:51,260 --> 00:07:52,874 like, that come from that? 304 00:07:52,874 --> 00:07:53,814 You can go in and 305 00:07:53,944 --> 00:07:55,084 decipher that watermark 306 00:07:55,224 --> 00:07:56,054 and it will tell you. 307 00:07:56,195 --> 00:07:57,905 Who created those copies? 308 00:07:58,235 --> 00:07:59,849 And so that is another way 309 00:07:59,849 --> 00:08:01,449 to prevent distribution 310 00:08:01,449 --> 00:08:02,459 without your permission. 311 00:08:02,769 --> 00:08:03,475 Digital rights 312 00:08:03,545 --> 00:08:05,195 management or DMR. 313 00:08:05,265 --> 00:08:06,029 That's a kind of 314 00:08:06,049 --> 00:08:07,249 software as well. 315 00:08:07,399 --> 00:08:08,942 Of course, not free, but 316 00:08:08,942 --> 00:08:11,059 it is embedded in digital 317 00:08:11,069 --> 00:08:13,452 content to make sure that you 318 00:08:13,452 --> 00:08:15,172 control how it is distributed. 319 00:08:15,597 --> 00:08:17,287 So it can prevent it from 320 00:08:17,287 --> 00:08:18,994 being, further distributed. 321 00:08:18,994 --> 00:08:20,004 Like, if you get something 322 00:08:20,004 --> 00:08:22,497 on Kindle or audible, it'll 323 00:08:22,497 --> 00:08:23,487 prevent you from just kind 324 00:08:23,487 --> 00:08:25,057 of sharing it with everybody. 325 00:08:25,244 --> 00:08:27,764 when you get a new laptop or 326 00:08:27,764 --> 00:08:30,030 desktop, and it has software, 327 00:08:30,040 --> 00:08:31,270 like, there's a version of it 328 00:08:31,310 --> 00:08:32,580 in there, but you have to have 329 00:08:32,580 --> 00:08:34,714 a key in order to unlock it. 330 00:08:34,854 --> 00:08:37,177 That is a version of D. 331 00:08:37,177 --> 00:08:37,377 R. 332 00:08:37,397 --> 00:08:37,887 M. 333 00:08:38,094 --> 00:08:39,494 I read this, although I 334 00:08:39,649 --> 00:08:40,830 wasn't aware of this, and 335 00:08:40,985 --> 00:08:42,124 hopefully you can confirm 336 00:08:42,124 --> 00:08:44,834 this that apple iTunes use D. 337 00:08:44,834 --> 00:08:45,004 R. 338 00:08:45,004 --> 00:08:45,424 M. 339 00:08:45,619 --> 00:08:47,974 to limit the number of devices 340 00:08:48,074 --> 00:08:50,130 you can use, the music with 341 00:08:50,190 --> 00:08:51,810 and wasn't aware of that. 342 00:08:52,017 --> 00:08:53,517 but those are ways that we 343 00:08:53,517 --> 00:08:55,107 can prevent it from being, uh, 344 00:08:55,107 --> 00:08:56,347 distributed outside of the U. 345 00:08:56,347 --> 00:08:56,497 S. 346 00:08:57,114 --> 00:08:57,944 So, if you want to make 347 00:08:57,944 --> 00:08:58,894 sure that your materials 348 00:08:58,994 --> 00:08:59,784 don't leave the U. 349 00:08:59,784 --> 00:09:00,004 S. 350 00:09:00,004 --> 00:09:01,844 you can use as well. 351 00:09:02,017 --> 00:09:03,372 that is a little bit 352 00:09:03,372 --> 00:09:05,159 of a heavier, lift. 353 00:09:05,315 --> 00:09:06,339 so that would be for something 354 00:09:06,339 --> 00:09:07,349 that, obviously is very 355 00:09:07,349 --> 00:09:08,339 valuable to you that you 356 00:09:08,339 --> 00:09:09,259 really want to control. 357 00:09:09,552 --> 00:09:11,264 Online monitoring tools 358 00:09:11,284 --> 00:09:13,274 is another 1 that, very 359 00:09:13,424 --> 00:09:15,054 effective, but expensive. 360 00:09:15,247 --> 00:09:16,897 so, for instance, if you 361 00:09:16,907 --> 00:09:17,787 have, or you've probably 362 00:09:17,797 --> 00:09:19,777 heard of someone receiving 363 00:09:19,964 --> 00:09:21,497 that cease and desist letter, 364 00:09:21,497 --> 00:09:22,137 we'll talk about cease and 365 00:09:22,137 --> 00:09:23,057 desist letters in a minute. 366 00:09:23,057 --> 00:09:23,347 So. 367 00:09:23,512 --> 00:09:25,572 from Getty images saying, 368 00:09:25,572 --> 00:09:26,602 hey, I noticed that you 369 00:09:26,602 --> 00:09:28,312 have 1 of our images on your 370 00:09:28,312 --> 00:09:29,822 website and they send you 371 00:09:30,012 --> 00:09:32,109 a license agreement for it. 372 00:09:32,319 --> 00:09:32,945 Well, they're using 373 00:09:32,965 --> 00:09:34,065 online monitoring. 374 00:09:34,065 --> 00:09:35,579 So they have a way of 375 00:09:35,665 --> 00:09:36,545 something to troll the 376 00:09:36,545 --> 00:09:38,155 Internet and to pick up any 377 00:09:38,155 --> 00:09:40,275 use of 1 or their images. 378 00:09:40,535 --> 00:09:41,882 I imagine they have their 379 00:09:41,962 --> 00:09:43,929 own bespoke software 380 00:09:43,929 --> 00:09:44,849 to do that, but you can 381 00:09:44,849 --> 00:09:46,839 also, subscribe, for that. 382 00:09:46,889 --> 00:09:48,702 Um, and so you can find, 383 00:09:48,842 --> 00:09:49,892 any other use of your 384 00:09:49,902 --> 00:09:50,972 materials on the internet. 385 00:09:51,265 --> 00:09:52,465 one of the suggested ways 386 00:09:52,465 --> 00:09:53,175 of using this, which is I 387 00:09:53,355 --> 00:09:54,465 think is kind of interesting, 388 00:09:54,465 --> 00:09:55,435 which is basically the 389 00:09:55,435 --> 00:09:56,545 Getty Images model. 390 00:09:56,707 --> 00:09:58,384 Is that you find people who 391 00:09:58,414 --> 00:10:00,447 are using your materials and 392 00:10:00,447 --> 00:10:02,107 you use it as an opportunity 393 00:10:02,245 --> 00:10:04,180 to get a license from them 394 00:10:04,180 --> 00:10:05,350 to continue to use it. 395 00:10:05,467 --> 00:10:06,667 if you rather that they 396 00:10:06,667 --> 00:10:07,677 continue to use it and get 397 00:10:07,677 --> 00:10:08,820 paid for it, rather than 398 00:10:08,820 --> 00:10:10,100 have them take it down. 399 00:10:10,274 --> 00:10:11,734 and so maybe you'll 400 00:10:11,744 --> 00:10:12,744 even find that there is. 401 00:10:12,924 --> 00:10:14,447 Some part of your content that 402 00:10:14,447 --> 00:10:17,017 is frequently used, and maybe 403 00:10:17,017 --> 00:10:18,307 that would be something that 404 00:10:18,307 --> 00:10:19,694 you would want to create some 405 00:10:19,694 --> 00:10:21,614 sort of licensable content 406 00:10:21,644 --> 00:10:22,574 out of that, because you 407 00:10:22,584 --> 00:10:23,974 know that there's actually 408 00:10:23,974 --> 00:10:25,794 a demand out there for it 409 00:10:26,020 --> 00:10:28,627 and some practical things, 410 00:10:28,784 --> 00:10:30,414 offering a legitimate way to 411 00:10:30,484 --> 00:10:31,884 access your materials kind of 412 00:10:31,904 --> 00:10:33,650 back to the last point, there 413 00:10:33,650 --> 00:10:35,184 may be things that people 414 00:10:35,184 --> 00:10:36,827 want to use, but it's just. 415 00:10:37,069 --> 00:10:38,309 Kind of a lot of work to 416 00:10:38,309 --> 00:10:39,839 figure out how to do it. 417 00:10:40,022 --> 00:10:41,259 How do I get a license? 418 00:10:41,492 --> 00:10:42,302 Who owns it? 419 00:10:42,312 --> 00:10:43,402 What do I have to do? 420 00:10:43,569 --> 00:10:46,289 and just from that alone, it 421 00:10:46,362 --> 00:10:47,935 creates enough friction that 422 00:10:47,935 --> 00:10:49,105 they just kind of take it 423 00:10:49,115 --> 00:10:50,942 and hope nobody notices, I 424 00:10:50,942 --> 00:10:52,512 think this probably happens 425 00:10:52,512 --> 00:10:54,072 a fair amount in connection 426 00:10:54,072 --> 00:10:55,539 with, presentations where 427 00:10:55,539 --> 00:10:56,969 people will go, you know, 428 00:10:56,969 --> 00:10:58,482 I want to refer to this 429 00:10:58,751 --> 00:11:00,272 graphic or this book or this. 430 00:11:00,528 --> 00:11:01,554 Thing, and do I need 431 00:11:01,554 --> 00:11:02,164 to get a license? 432 00:11:02,164 --> 00:11:02,604 Can I have 433 00:11:02,604 --> 00:11:03,674 permission to use it? 434 00:11:03,858 --> 00:11:04,814 Well, I don't have the 435 00:11:04,814 --> 00:11:06,544 time or the resources 436 00:11:06,544 --> 00:11:07,394 to figure it out. 437 00:11:07,404 --> 00:11:08,134 So I'm just going to use it 438 00:11:08,134 --> 00:11:10,164 and hope nobody notices and 439 00:11:10,244 --> 00:11:11,504 probably nobody does notice, 440 00:11:11,724 --> 00:11:14,037 but we do want to make sure 441 00:11:14,057 --> 00:11:16,100 that we are complying with 442 00:11:16,100 --> 00:11:17,540 the law because of somebody. 443 00:11:17,650 --> 00:11:19,250 Does notice it is in fact, 444 00:11:19,290 --> 00:11:20,140 copyright infringement, 445 00:11:20,170 --> 00:11:21,490 and there are statutory 446 00:11:21,637 --> 00:11:23,370 damages attached to 447 00:11:23,410 --> 00:11:24,470 those infringements. 448 00:11:24,760 --> 00:11:26,377 And so I like to encourage 449 00:11:26,377 --> 00:11:27,240 people, if there's 450 00:11:27,260 --> 00:11:28,830 something that there's 451 00:11:28,830 --> 00:11:30,360 an easy way to give them 452 00:11:30,370 --> 00:11:32,517 access to it, then do it. 453 00:11:32,557 --> 00:11:33,657 I mean, for me, it 454 00:11:33,657 --> 00:11:35,207 is on my to do list. 455 00:11:35,634 --> 00:11:37,124 I don't know even what number 456 00:11:37,124 --> 00:11:38,680 it is on my to do list, but 457 00:11:38,680 --> 00:11:40,990 is to get creative commons 458 00:11:40,990 --> 00:11:42,730 license, which I talk about. 459 00:11:42,730 --> 00:11:42,800 Thank you. 460 00:11:42,877 --> 00:11:44,377 A lot in the prior episodes, 461 00:11:44,567 --> 00:11:47,115 those are standard licenses 462 00:11:47,317 --> 00:11:49,209 that have predetermined, 463 00:11:49,319 --> 00:11:51,925 terms for how someone can use 464 00:11:52,105 --> 00:11:53,905 your copyrighted material. 465 00:11:54,039 --> 00:11:55,532 And so you can have a creative 466 00:11:55,532 --> 00:11:57,229 common license that says, hey, 467 00:11:57,229 --> 00:11:59,342 you know, you can use this. 468 00:11:59,465 --> 00:12:01,315 For commercial purposes, 469 00:12:01,315 --> 00:12:02,185 but you have to give me 470 00:12:02,205 --> 00:12:03,482 attribution, or you can only 471 00:12:03,482 --> 00:12:04,512 use it for non commercial 472 00:12:04,512 --> 00:12:05,995 purposes, or, you can use it. 473 00:12:05,995 --> 00:12:06,665 So long as you don't 474 00:12:06,665 --> 00:12:07,775 change anything. 475 00:12:07,955 --> 00:12:09,099 And so that gives 476 00:12:09,109 --> 00:12:10,169 a very easy way. 477 00:12:10,169 --> 00:12:11,715 People can see right on There 478 00:12:11,725 --> 00:12:13,295 are symbols that tell you 479 00:12:13,305 --> 00:12:15,489 how you can use this work, 480 00:12:15,625 --> 00:12:17,715 and be in compliance with. 481 00:12:17,892 --> 00:12:19,312 The copyright license 482 00:12:19,432 --> 00:12:20,362 to use that work. 483 00:12:20,495 --> 00:12:22,932 And for me, I have a ton of 484 00:12:23,012 --> 00:12:25,075 free content and I am happy 485 00:12:25,075 --> 00:12:27,572 for people to spread the word. 486 00:12:27,572 --> 00:12:28,322 I want everyone to 487 00:12:28,322 --> 00:12:29,732 spread the word that is 488 00:12:29,732 --> 00:12:31,259 everywhere and that, know, 489 00:12:31,259 --> 00:12:32,312 we can create scalable 490 00:12:32,312 --> 00:12:33,272 and saleable businesses. 491 00:12:33,442 --> 00:12:34,700 I want the more of the 492 00:12:34,710 --> 00:12:35,570 people talk about it, 493 00:12:35,570 --> 00:12:37,310 the better it is and in 494 00:12:37,439 --> 00:12:39,000 achieving, my mission to 495 00:12:39,000 --> 00:12:40,584 make sure we help more 496 00:12:40,584 --> 00:12:41,684 wealth in the hands of women. 497 00:12:41,884 --> 00:12:43,744 And so I'd be happy to 498 00:12:43,754 --> 00:12:45,857 have people use my free 499 00:12:45,857 --> 00:12:47,474 content, but I would like. 500 00:12:47,660 --> 00:12:48,547 To get credit for it. 501 00:12:48,557 --> 00:12:49,917 So I like from the use 502 00:12:49,917 --> 00:12:50,937 it with attribution. 503 00:12:51,130 --> 00:12:52,157 I would not like someone 504 00:12:52,157 --> 00:12:53,647 to take my free content 505 00:12:53,667 --> 00:12:55,640 and package it and sell it. 506 00:12:55,817 --> 00:12:57,077 So I would like them to 507 00:12:57,077 --> 00:12:58,627 use it, but use it in a 508 00:12:58,627 --> 00:13:00,187 way that there it's also 509 00:13:00,447 --> 00:13:01,627 free non commercial use. 510 00:13:02,097 --> 00:13:04,144 So, when we make it easy 511 00:13:04,144 --> 00:13:05,244 for people to license our 512 00:13:05,244 --> 00:13:06,754 materials, then they're 513 00:13:06,764 --> 00:13:08,397 more likely to, comply 514 00:13:08,397 --> 00:13:09,307 with those licenses and 515 00:13:09,307 --> 00:13:10,817 not get sneaky about it. 516 00:13:11,017 --> 00:13:12,147 So, I do like that. 517 00:13:12,355 --> 00:13:13,899 and the other ways is just 518 00:13:13,899 --> 00:13:16,539 to have it on a platform that 519 00:13:16,539 --> 00:13:18,109 can do that for you, such as 520 00:13:18,159 --> 00:13:20,055 if you are a photographer, or 521 00:13:20,055 --> 00:13:22,132 you have a course, when you 522 00:13:22,132 --> 00:13:23,382 put them on a platform where 523 00:13:23,382 --> 00:13:25,042 people can just automatically 524 00:13:25,092 --> 00:13:26,742 access it, it will have the 525 00:13:26,752 --> 00:13:28,649 terms of how you can use 526 00:13:28,649 --> 00:13:29,859 that material right there. 527 00:13:29,859 --> 00:13:30,199 They don't have to 528 00:13:30,199 --> 00:13:31,489 negotiate anything. 529 00:13:31,639 --> 00:13:32,669 They can see right there. 530 00:13:32,669 --> 00:13:33,189 They don't have to. 531 00:13:33,349 --> 00:13:34,747 Have a nervous conversation 532 00:13:34,747 --> 00:13:35,907 that can just get access to 533 00:13:35,907 --> 00:13:37,652 it and use it within, the 534 00:13:37,662 --> 00:13:39,912 bounds of that license and 535 00:13:39,912 --> 00:13:41,462 then educating the public. 536 00:13:41,472 --> 00:13:42,812 It's important that we 537 00:13:42,812 --> 00:13:44,382 have these conversations. 538 00:13:44,569 --> 00:13:45,945 It's important that if you 539 00:13:45,945 --> 00:13:47,995 have a community, especially 540 00:13:48,076 --> 00:13:49,305 for those of you who are 541 00:13:49,305 --> 00:13:51,592 business coaches for us to 542 00:13:51,592 --> 00:13:52,972 talk about how important it 543 00:13:52,992 --> 00:13:55,162 is for us to respect each 544 00:13:55,232 --> 00:13:56,882 other's intellectual property. 545 00:13:57,052 --> 00:13:58,295 And, I know. 546 00:13:58,595 --> 00:13:59,735 Business coaches that you 547 00:13:59,735 --> 00:14:01,385 get questions from your 548 00:14:01,385 --> 00:14:02,972 clients about, Can I use 549 00:14:02,972 --> 00:14:04,202 this book in my course? 550 00:14:04,362 --> 00:14:06,755 how do I prevent my, client 551 00:14:06,755 --> 00:14:08,355 from your use my materials? 552 00:14:08,502 --> 00:14:09,569 can I use this thing 553 00:14:09,569 --> 00:14:10,529 off of the Internet? 554 00:14:10,655 --> 00:14:12,377 And these are things that we. 555 00:14:12,502 --> 00:14:14,210 Can educate ourselves 556 00:14:14,240 --> 00:14:15,745 about through things like 557 00:14:15,745 --> 00:14:16,615 this to make sure we kind 558 00:14:16,615 --> 00:14:17,745 of understand the basics. 559 00:14:18,014 --> 00:14:19,369 No, 1's trying to, make you 560 00:14:19,369 --> 00:14:20,865 an IP lawyer, but just to 561 00:14:20,865 --> 00:14:22,735 understand the basics of what 562 00:14:22,835 --> 00:14:24,459 good intellectual property 563 00:14:24,459 --> 00:14:25,709 hygiene is, maybe put it 564 00:14:25,709 --> 00:14:27,659 that way to talk to our 565 00:14:27,669 --> 00:14:29,289 communities about it as well 566 00:14:29,626 --> 00:14:31,495 and keeping records, I wish 567 00:14:31,495 --> 00:14:32,805 I had an example, maybe I 568 00:14:32,805 --> 00:14:34,155 will try to have an example. 569 00:14:34,279 --> 00:14:35,619 The next time I talk about 570 00:14:35,619 --> 00:14:37,642 this is that, if you don't 571 00:14:37,652 --> 00:14:39,879 register something, like, I'm 572 00:14:39,879 --> 00:14:40,879 not going to register this, 573 00:14:41,109 --> 00:14:42,862 presentation, when somebody 574 00:14:42,862 --> 00:14:44,042 steals it, like, it's good to 575 00:14:44,042 --> 00:14:46,552 have a record to show that. 576 00:14:46,694 --> 00:14:48,892 You were the originator 577 00:14:48,942 --> 00:14:49,932 of that material. 578 00:14:49,952 --> 00:14:51,232 You don't want someone to 579 00:14:51,232 --> 00:14:53,125 steal your material, register 580 00:14:53,125 --> 00:14:54,375 in the copyright office, 581 00:14:54,561 --> 00:14:56,432 and then say, hey, she's 582 00:14:56,535 --> 00:14:57,665 infringing on my rights. 583 00:14:57,927 --> 00:14:59,135 You want to make sure that 584 00:14:59,135 --> 00:15:00,682 you're able to show when 585 00:15:00,682 --> 00:15:01,792 something was created, 586 00:15:01,802 --> 00:15:03,255 who created it and, 587 00:15:03,255 --> 00:15:04,525 have that documentation. 588 00:15:04,749 --> 00:15:07,079 Let's say you hired 589 00:15:07,119 --> 00:15:08,469 a contractor to 590 00:15:08,469 --> 00:15:09,259 create something. 591 00:15:09,259 --> 00:15:10,999 So you hired someone to. 592 00:15:11,164 --> 00:15:13,520 create your logo and you 593 00:15:13,520 --> 00:15:14,980 think it's original and 594 00:15:14,980 --> 00:15:16,270 you're using it, but then 595 00:15:16,280 --> 00:15:18,260 they use that same logo 596 00:15:18,260 --> 00:15:19,180 with somebody else thinking 597 00:15:19,180 --> 00:15:20,050 you're never going to notice. 598 00:15:20,360 --> 00:15:21,539 And then you have a conflict, 599 00:15:21,739 --> 00:15:22,885 making sure that you have 600 00:15:22,885 --> 00:15:24,325 documentation to show that you 601 00:15:24,375 --> 00:15:25,715 own something is important. 602 00:15:25,922 --> 00:15:26,992 So it's important to keep 603 00:15:26,992 --> 00:15:29,355 records, as well, and then 604 00:15:29,425 --> 00:15:31,355 limit distribution, back kind 605 00:15:31,355 --> 00:15:34,080 of to the DMR, being about 606 00:15:34,080 --> 00:15:35,310 where you put things, you 607 00:15:35,310 --> 00:15:36,800 there's some places where you 608 00:15:36,800 --> 00:15:38,320 have a more sophisticated. 609 00:15:38,405 --> 00:15:40,025 Audience that's unlikely 610 00:15:40,183 --> 00:15:41,835 to steal your materials, 611 00:15:42,019 --> 00:15:43,359 things that you publish 612 00:15:43,359 --> 00:15:44,716 on linkedin, the things 613 00:15:44,716 --> 00:15:46,066 you publish on medium, 614 00:15:46,243 --> 00:15:47,599 things that you publish. 615 00:15:47,599 --> 00:15:48,539 Well, I don't know about 616 00:15:48,539 --> 00:15:50,136 YouTube, but, that people kind 617 00:15:50,136 --> 00:15:51,336 of understand that they can't 618 00:15:51,346 --> 00:15:52,909 steal it may be some other 619 00:15:52,909 --> 00:15:55,426 places, where if you publish 620 00:15:55,436 --> 00:15:57,139 things that it may be more 621 00:15:57,139 --> 00:15:59,159 of a free for all atmosphere. 622 00:15:59,346 --> 00:16:01,789 And it's even possible that 623 00:16:01,839 --> 00:16:03,169 it says somewhere in the 624 00:16:03,169 --> 00:16:04,259 terms and conditions that 625 00:16:04,289 --> 00:16:06,079 anything that you publish 626 00:16:06,089 --> 00:16:07,996 here, you give a license 627 00:16:07,996 --> 00:16:09,616 to that platform or to that 628 00:16:09,616 --> 00:16:11,943 website to use it as it will. 629 00:16:11,953 --> 00:16:13,263 It says that in terms of 630 00:16:13,263 --> 00:16:14,806 conditions that by publishing 631 00:16:14,806 --> 00:16:15,866 something there, you're 632 00:16:15,926 --> 00:16:16,976 granting them a license. 633 00:16:17,266 --> 00:16:18,646 So you need to be aware of 634 00:16:18,646 --> 00:16:20,283 where you're publishing things 635 00:16:20,519 --> 00:16:22,633 and what the terms of that. 636 00:16:23,429 --> 00:16:24,598 And then actively 637 00:16:24,638 --> 00:16:26,138 enforce your rights. 638 00:16:26,371 --> 00:16:28,181 So to that cease and desist 639 00:16:28,181 --> 00:16:30,144 letter, if you find someone 640 00:16:30,144 --> 00:16:32,034 has stolen your materials 641 00:16:32,064 --> 00:16:32,904 and they're using it in 642 00:16:32,904 --> 00:16:33,674 a way that you think is 643 00:16:33,674 --> 00:16:34,794 a copyright infringement, 644 00:16:34,963 --> 00:16:36,354 then you should send a 645 00:16:36,454 --> 00:16:37,604 cease and desist letter. 646 00:16:37,751 --> 00:16:39,511 it is something that, 647 00:16:39,561 --> 00:16:40,691 obviously has more gravity 648 00:16:40,711 --> 00:16:41,751 if it comes from a lawyer, 649 00:16:41,958 --> 00:16:43,294 but it doesn't have to. 650 00:16:43,494 --> 00:16:44,374 there are. 651 00:16:44,536 --> 00:16:45,883 examples of cease and desist 652 00:16:45,953 --> 00:16:47,273 letters on the Internet. 653 00:16:47,479 --> 00:16:49,109 It is on my to do list to 654 00:16:49,109 --> 00:16:51,523 have a sample for you to use. 655 00:16:51,553 --> 00:16:52,533 I will, Do that and let 656 00:16:52,533 --> 00:16:53,423 you know when I have one of 657 00:16:53,423 --> 00:16:55,073 those available for free, to 658 00:16:55,073 --> 00:16:57,013 send to the infringer saying, 659 00:16:57,013 --> 00:16:58,766 hey, I saw that you have 660 00:16:59,399 --> 00:17:01,716 republished my website as your 661 00:17:01,716 --> 00:17:03,649 own and it demands that they 662 00:17:03,719 --> 00:17:05,519 cease and desist distribution 663 00:17:05,519 --> 00:17:06,479 of your materials. 664 00:17:06,706 --> 00:17:07,723 And, of course, you reserve 665 00:17:07,723 --> 00:17:08,813 your rights in case you need 666 00:17:08,813 --> 00:17:10,303 to take it to the next step. 667 00:17:10,576 --> 00:17:12,436 Another way is through 668 00:17:12,496 --> 00:17:13,866 a takedown notice. 669 00:17:14,011 --> 00:17:14,941 And that is something that 670 00:17:14,941 --> 00:17:17,206 you send to the ISP, like, 671 00:17:17,206 --> 00:17:19,113 so let's say you see, you're 672 00:17:19,113 --> 00:17:20,613 on YouTube and you see that 673 00:17:20,613 --> 00:17:22,323 somebody has uploaded a video 674 00:17:22,323 --> 00:17:24,273 of yours and so you would send 675 00:17:24,273 --> 00:17:26,816 a takedown notice to YouTube 676 00:17:26,821 --> 00:17:28,176 and,, they're very clear, like 677 00:17:28,181 --> 00:17:29,676 the statute says exactly what. 678 00:17:30,018 --> 00:17:31,108 The takedown notice needs 679 00:17:31,108 --> 00:17:33,161 to say, and you follow, and 680 00:17:33,161 --> 00:17:35,421 the ISP should also have 681 00:17:35,421 --> 00:17:36,531 that in their terms of use. 682 00:17:36,531 --> 00:17:37,541 They should also have 683 00:17:37,694 --> 00:17:39,128 what you need to do them 684 00:17:39,128 --> 00:17:40,408 a takedown notice, who you 685 00:17:40,408 --> 00:17:42,331 send it to, and then the ISP 686 00:17:42,351 --> 00:17:44,311 is obligated to take to act 687 00:17:44,311 --> 00:17:45,511 on that if they don't want 688 00:17:45,511 --> 00:17:47,524 to be, accused of covering 689 00:17:47,594 --> 00:17:48,804 infringement themselves. 690 00:17:49,024 --> 00:17:50,584 And then, if these, kind 691 00:17:50,584 --> 00:17:52,881 of less formal, techniques 692 00:17:52,881 --> 00:17:54,404 don't work, you've sent your 693 00:17:54,404 --> 00:17:55,434 cease and desist, you've 694 00:17:55,444 --> 00:17:56,534 sent your takedown notice, 695 00:17:56,544 --> 00:17:58,058 someone still continues to 696 00:17:58,058 --> 00:17:59,284 infringe, or if there's a 697 00:17:59,284 --> 00:18:01,894 habitual or intentional, 698 00:18:02,018 --> 00:18:03,518 infringements, then that's 699 00:18:03,528 --> 00:18:05,914 time to talk to a lawyer. 700 00:18:06,616 --> 00:18:07,686 again, those would be for 701 00:18:07,686 --> 00:18:09,486 things that you'd be willing 702 00:18:09,486 --> 00:18:10,686 to pay for someone's legal 703 00:18:10,686 --> 00:18:12,536 fees for, lawyers, typically 704 00:18:12,536 --> 00:18:13,446 don't work for free. 705 00:18:13,623 --> 00:18:14,643 and they typically don't work 706 00:18:14,643 --> 00:18:16,503 on contingency basis either. 707 00:18:16,709 --> 00:18:17,669 So, it would need to 708 00:18:17,669 --> 00:18:18,769 be something that, 709 00:18:18,859 --> 00:18:20,598 has the value to you. 710 00:18:20,598 --> 00:18:22,374 To enforce those rights, 711 00:18:22,601 --> 00:18:23,871 through a use of a lawyer. 712 00:18:24,101 --> 00:18:25,038 Now, I mean, there can 713 00:18:25,038 --> 00:18:26,098 be, you certainly it 714 00:18:26,098 --> 00:18:27,078 can scare people away. 715 00:18:27,108 --> 00:18:28,228 That letter coming from a 716 00:18:28,228 --> 00:18:29,764 lawyer can be the, kind of 717 00:18:29,764 --> 00:18:31,244 an escalation before you 718 00:18:31,244 --> 00:18:32,938 get to the serious legal 719 00:18:32,938 --> 00:18:34,698 fees, to get people to stop 720 00:18:34,698 --> 00:18:36,104 doing what they're doing. 721 00:18:36,378 --> 00:18:38,688 So, again, there's no. 722 00:18:39,031 --> 00:18:40,731 Single strategy, there's 723 00:18:40,741 --> 00:18:43,544 no, absolutes regarding 724 00:18:43,554 --> 00:18:44,834 copyright infringements. 725 00:18:44,854 --> 00:18:46,438 It's going to happen by 726 00:18:46,438 --> 00:18:47,818 bad actors, but it'll 727 00:18:47,818 --> 00:18:49,638 also happen, just through 728 00:18:49,638 --> 00:18:51,178 negligence or innocence. 729 00:18:51,474 --> 00:18:52,694 that's really what we want to 730 00:18:52,694 --> 00:18:54,614 just make sure that we are. 731 00:18:54,786 --> 00:18:55,889 doing what we need to do 732 00:18:55,929 --> 00:18:58,206 to protect our rights and 733 00:18:58,206 --> 00:19:01,146 reduce the incidence of 734 00:19:01,146 --> 00:19:02,696 copyright infringement and the 735 00:19:02,696 --> 00:19:05,326 severity when it does happen. 736 00:19:05,736 --> 00:19:07,496 So, with that, I would be 737 00:19:07,506 --> 00:19:09,546 happy to take any questions. 738 00:19:09,546 --> 00:19:11,616 You can pop them into the 739 00:19:11,736 --> 00:19:13,713 chat and I'd also love to 740 00:19:13,713 --> 00:19:15,636 hear about any experiences 741 00:19:15,636 --> 00:19:16,646 that you've had with 742 00:19:16,666 --> 00:19:17,676 copyright infringement 743 00:19:17,853 --> 00:19:19,269 or any, techniques you've 744 00:19:19,269 --> 00:19:20,409 used to prevent it. 745 00:19:20,550 --> 00:19:22,397 again, I do this every 746 00:19:22,397 --> 00:19:24,137 last Wednesday of the 747 00:19:24,137 --> 00:19:25,974 month at noon, Eastern. 748 00:19:25,974 --> 00:19:28,204 So any questions that you have 749 00:19:28,204 --> 00:19:29,074 that you didn't have a chance 750 00:19:29,074 --> 00:19:30,574 to ask today, please send them 751 00:19:30,574 --> 00:19:33,090 to me and I will address them. 752 00:19:33,427 --> 00:19:35,047 And also, I'm happy to take 753 00:19:35,047 --> 00:19:37,577 suggestions for future. 754 00:19:37,747 --> 00:19:39,737 LinkedIn lives or future 755 00:19:39,737 --> 00:19:42,180 regular podcast episodes, and 756 00:19:42,387 --> 00:19:44,584 I do encourage you to check 757 00:19:44,584 --> 00:19:47,064 out the prior 2 episodes 758 00:19:47,317 --> 00:19:49,657 that are parts 1 and 2 of the 759 00:19:49,667 --> 00:19:52,220 copyright infringement series 760 00:19:52,220 --> 00:19:56,124 and also, to get your copy of. 761 00:19:56,335 --> 00:19:58,632 my expertise copyrightable, 762 00:19:58,805 --> 00:20:01,135 which is a free assessment 763 00:20:01,307 --> 00:20:02,527 that takes you through the 764 00:20:02,537 --> 00:20:03,997 process of whether or not 765 00:20:03,997 --> 00:20:06,243 something can be protected 766 00:20:06,303 --> 00:20:08,383 through copyright law, 767 00:20:08,664 --> 00:20:11,107 including, Things like, IA 768 00:20:11,107 --> 00:20:13,027 generated content because 769 00:20:13,214 --> 00:20:14,750 an essential element for 770 00:20:14,770 --> 00:20:16,120 copyright ability is that 771 00:20:16,120 --> 00:20:17,190 something is created by a 772 00:20:17,210 --> 00:20:18,547 human, but that's just one 773 00:20:18,567 --> 00:20:20,277 of many of the elements that 774 00:20:20,277 --> 00:20:22,087 need to be analyzed to see 775 00:20:22,087 --> 00:20:23,177 if something is eligible 776 00:20:23,177 --> 00:20:24,207 for copyright protection. 777 00:20:24,390 --> 00:20:26,374 You can get a copy of that 778 00:20:26,404 --> 00:20:28,324 on my website, thinkbeyondip. 779 00:20:28,324 --> 00:20:28,744 com. 780 00:20:28,974 --> 00:20:30,217 And of course, if we aren't 781 00:20:30,217 --> 00:20:31,387 connected, please do connect 782 00:20:31,387 --> 00:20:33,067 with me here on LinkedIn. 783 00:20:33,237 --> 00:20:33,847 Thanks.