Hey, it's costume with your daily Google News. And I'm excited about today, sort of joining me is. Traitor to solutions. Eight. I'm just kidding. Collin Sch Beck. How are you buddy? Good. How are you doing, sir? Good. I'm gonna tell our story and then you're gonna tell people how, right? I got it. Collin came and worked at Solutions Eight and when I was hiring you, you're like, dude, I wanna start my own agency. So you're super like upfront and transparent. Which I really appreciated. And I was like, all right, well come work with me until then. And you did. so you've been a client manager solutions eight. You've seen the inside, all the dirt, like all the things that we suck at, and the things that we're actually good at are not. And then you spun off your own agency and you left the right way, and we're on good terms. And now you're on my YouTube channel. Yes, sir. Yeah. you went, will I win what? January? November. Yeah, I was with you for I think 14 months. Yeah, same thing. What do you wish you knew in October before you went and made whatever mistakes you made? Patience to learn. I think that's the main thing. I think everyone wants to find a course and stuff, and courses are really good. Your course is fantastic. I know there's a Udemy course as well. that, once you know the basics of Google ads, you need to kind of get your feet wet. I think that's the best thing working for you was being Google Ads a hundred percent of the time every day of the week. I think that's the only way to really grow and then start strategizing yourself, like thinking, Hey, what if I do this? What happens if I do that? What happens? Test it. the only really way you can do that is either by working for someone, doing that or doing it for yourself. But that would be my number one tip is kind of your feet dirty. Your hands dirty with Google ads. You gotta do the work. Yeah. I've told people go find someone like a, friendly entrepreneur and, and do their ads for free. Yeah. You know, it's like, oh, my grandma has a Italian restaurant or whatever. Be like, Hey grandma, I wanna learn Google ads. Can I waste some of your money for you? Because without it, the perpetual student. They're at such a disadvantage. And I see those folks, I saw 'em in my coaching cohort. Hopefully nobody watches this. they're ravenous for education, but they never actually thrust any buttons. And I'm like, just go, you wanna like push 'em outta the nest like a baby bird. Yeah. So I think that's, really good advice. Where do you find clients, brand new agency you just started, what do you do? I mean, what I did, I went to Upwork before I worked for you actually had a couple clients through Upwork. That's a very demoralizing place to go to. I think though, if you have nothing to stand out on honestly, if I was giving advice, I would say go to a platform. You're confident and happy to publish stuff on a daily basis with no return for a very long time, and just publish value that it doesn't have to be very advanced. Could be just to a past version of yourself. That someone, if you're in a month from now, you're here, well then who speak to the person you were a month ago? Because people are like you trying to learn. And I think that's the best way. And once you have some client results, show what you've done, show how you did it, give away everything for free because not everyone's gonna get the information and do it themselves cause they don't have you to have the time or they don't care to do it, or they want to just pay you to do it cuz they're confident in your results. So that's what I would suggest is give away value for free and be consistent and show up daily. So that give away everything for free. I've made my bones on that. Cause I have people ask me all the time, like, why do you tell people that on the YouTube channel? And I'm like, first anybody who's gonna hire me is just gonna like, it's not gonna be like, oh, now I don't have to hire those guys. Now they're just like, oh, thank God you know this. And then the people that aren't gonna hire me, like what a carmack shot in the arm, we've hired off of YouTube, strategic partnerships come through our channels. Yeah. So I, love that advice. And you also said something, I think that is a big value bomb, which was how did you phrase it? Start with where you are is how did that, was that, I guess on, the money Twitter side, it's, everything is building in public like a lot of SaaS people are there who are building their platform in public, saying there's, you know, just sharing insights and losses. I think the main thing for yourself if you're trying to become an agency or a freelancer is talk about what you're learning and then, a month or a year from now, share information that someone a passive version of yourself would actually find valuable. Cause that's the best way to speak to someone. Cause you that you were that person. I have a hard time with it. I, you know, for the YouTube channel, I always wanna come up with like the most ninja, wicked, and I, to get desperate because in my mind that's sort of the bar that we've set. And now I want more of that. And what's funny about it is then we'll post like a, How to set up conversion track and you're like one of the like rudimentary basic videos and that's the one that takes off. And people are like, oh my God, thank you so much. And I realized, that I'm actually pricing myself out of the market when I go altern into sometimes you actually need to go to the basics and that's where the audience is. Yeah, I mean, that's the biggest audience you can serve is the, the beginners, which, no, it's not the best audience to pitch for clients, but people will come through that for clients or be, will become a client a year from now if they trust and have loved the stuff that you have. Yeah. You've niche down, you do e-commerce SaaS, correct? Yeah. That's a brilliant niche cuz you don't have to deal with, Trying to police the end result, you know? Was the lead good? Was it not like, it's horrible. Learned that from working for you. It's a very tough.