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Unknown
I wasn't expecting to go viral in my second month. I honestly was blown away by that.
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Unknown
I couldn't believe that it happened
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Unknown
Welcome back, Crafted entrepreneurs. Today we're talking about the seven figure side hustle that no. One is talking about. And I have to say,
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Unknown
I'm kind of sad that I haven't been talking about this for the last couple of years. I actually forgot about it. I forgot that this even existed until about 120 days ago.
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Unknown
One of my friends texted me
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Unknown
and she's like, Kayla,
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Unknown
we need to focus on this.
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Unknown
Let me help you.
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Unknown
And I was like, I don't know if I have time for it.
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Unknown
All these excuses started popping up around, like, why I didn't have time for this particular side hustle.
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Unknown
And she laid out a plan for me, and she was like, here's exactly what we need to do.
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Unknown
And here's how quickly I can get you to seven figures.
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Unknown
And I was like,
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Unknown
all right, let's do it. So I hired her to help me build my brand on YouTube.
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Unknown
And that is the side hustle that no one is talking about.
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Unknown
I don't know, I feel like there's so much in the digital marketing space about by this, you know, mirror and faceless marketing. And there's so much noise on Instagram about that.
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Unknown
But like, have we forgotten the fact that I can show my life on YouTube?
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Unknown
I can show what I eat in a day. You can get ready with me over on YouTube and I can get paid for it. Like big bucks through several ways. The number one way you can get paid is just through Google AdSense. Right, so getting paid for when Google runs ads on your channel,
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Unknown
you have to hit.
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Unknown
So here's the rules on this okay. Because I just learned this. So you guys can be in the trenches with me. And maybe you're even watching this on YouTube right now. Thank you.
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Unknown
You got to get to 10 million views.
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Unknown
So you want to get to 10 million views as quickly as possible. And the way that we've done that on my page
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Unknown
is YouTube shorts.
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Unknown
So we haven't even been focused on doing a long form video on YouTube. We're just reusing a lot of reels that I've posted TikToks in the past
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Unknown
and taking the, like, watermark off and then reusing that on YouTube.
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Unknown
And they have popped off one of them has like millions of views on just one short that we've done about Chase and I are marriage, which is why we've created more and more marriage content, because we've really seen that's what people want to see on our channel.
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Unknown
And once you hit that 10 million views, it locks open.
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Unknown
How YouTube will pay you.
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Unknown
The second way that you can make money is through doing brand deals. So brands right now more than ever, really want to work with those micro influencers. So the people in the beginning, like I'm considered a micro influencer actually on YouTube because I don't have a huge following over there, but the people that are starting to come around are knowing, like, hey, like if Kayla's sharing something like I'm getting to know her personality, she's only going to share things that she absolutely loves.
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Unknown
And so, you know, that could be extremely lucrative for you if you start to partner with brands that you love and trust. So my team and I, right now, we're working on some really cool deals of things that I already use and love. And now I've been talking about these things for years, but now I'm going to actually get paid for it over on YouTube.
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Unknown
So that is an exciting time for you, because
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Unknown
people want to buy things from people that they know, like, and trust.
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Unknown
So if you were to start building up your YouTube channel, okay. And by the way,
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Unknown
most of the stuff we're filming for YouTube
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Unknown
is all just being filmed from an iPhone.
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Unknown
And the person that I'm partnered with on my YouTube channel, she has a
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Unknown
track record of success.
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Unknown
She's like, we don't have to have some fancy cameras to do this. We're just like doing it on an iPhone. Like right now I'm filming this on a very fancy camera, so I have to be honest with you. But, like, I'm really willing to, like, invest in my brand, and I want it to have a certain look. But if you're just getting started and you don't have a lot to invest in your brand, use your iPhone.
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Unknown
You can use even iMovie to edit your oh my gosh, that's like the third time I've done that today. You can use iMovie to edit your videos. And the thing that I've learned from her is the most important part on your YouTube
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Unknown
is watching when people drop off
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Unknown
and you want to keep people engaged for the entire video.
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Unknown
So unlike podcasts, which I'm used to, podcasts,
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Unknown
you know, you can kind of have some dull moments and people won't turn you off on YouTube. You better be on the whole time. So you really just have to have your video editing skills on point. And if you don't have video editing skills, just reach out to me. I can hook you up with some people I know that are really great video editors.
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Unknown
So
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Unknown
get imagine this I want you to imagine this
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Unknown
once a week
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Unknown
you film a video of something that you're already doing.
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Unknown
Maybe it's, you know,
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Unknown
doing your nighttime skincare routine, maybe it's making dinner, maybe it's going on a date night, maybe it's a girls brunch. Whatever it is, it's something that's already on your calendar
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Unknown
and then you just plan to film it.
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Unknown
That's the goal here. And so you have the preparation time ahead of time to make sure you have the right tools
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Unknown
in place to make sure you're able to film.
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Unknown
You live your life, you enjoy your life,
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Unknown
and then you go into the editing studio. You make your cool little videos. Again, I'm not doing that myself. I have a great team that's helping me do this.
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Unknown
And then you're putting it out there on a regular basis. Now, do we expect for this to pop off first week?
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Unknown
No. Right. It takes time to build a brand. It takes time to build a community around what you're doing. It takes time for people to decide, like, do I like this person on YouTube? Like, are they really somebody that I can learn from, that I can grow with over this next year?
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Unknown
But the thing that's going to tell them a lot is if you're consistent. So if you could just commit
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Unknown
to putting a video out
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Unknown
one video every single week for the next 12 months. So that's technically 52 videos.
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Unknown
Where could your YouTube brand be?
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Unknown
Do you think by the end of that year, maybe you'll hit 10 million views and unlock
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Unknown
your paid status?
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Unknown
Could you get some brand deals in place during that time to make money through this thing?
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Unknown
Well, for me it makes sense because we already always have our phones out anyway. Most of us are out there living our lives capturing stuff for Instagram as entrepreneurs. So now just get into the habit of getting a little more video. So that way you can make consider videos for YouTube doing things that you already love that are again on brand for what you have going on.
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Unknown
So I've seen really like the things that I like to watch on YouTube are how to videos. So like I don't know how to do a lot of things around the house. And Chase is traveling so much lately. I'm like watching how to videos a lot. Like the other day, my sunroof broke on my car. I'm on YouTube.
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Unknown
I'm going how to fix the sunroof on a navigator. And there was stuff on there you guys like, I couldn't believe it. So there's something for everybody. Think about what a former version of yourself would like to watch. Maybe it's you putting on makeup again, doing your skincare, something you're already doing, and start to just
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Unknown
be yourself on video.
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Unknown
Get comfortable being yourself on video and explore the possibilities of what could happen for your brand. One year from today, if you were just consistent. And that's what I decided to do 120 days ago, is I just said, okay,
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Unknown
I'm going to play the long game here.
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Unknown
I wasn't expecting to go viral in my second month. I honestly was blown away by that.
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Unknown
I couldn't believe that it happened
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Unknown
because there was no strategy to go viral on that. We were just like, we're going to put out content, put out content. And then it happened like and then we go, okay, well, people like that, so let's create more content like that. So people will tell you what they like. People will start responding to the stuff that you're putting out there.
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Unknown
And so our, you know, goal is one video a week
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Unknown
and then YouTube shorts every single day. So the things that you're posting on Instagram and TikTok, how do you repurpose that for YouTube
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Unknown
and then see what people are reacting to? If you're not getting any hits, then you got to do something different.
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Unknown
Constantly be looking at the feedback and looking and watching the analytics of how long people are watching your videos.
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Unknown
And then you'll learn even more about what you need to edit, what you need to add in, what you need to take out in order to keep that engagement up so your numbers can continue to grow so you can unlock paid status over on YouTube. So this is something that I'm currently building out. You guys know I don't do anything unless it's going to make me $1 million.
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Unknown
So that is what I am running for. And I'm excited to take you behind the scenes and show you how we're doing this. But first up, I want you to do it with me.
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Unknown
So join me and commit to building a brand on YouTube.