You're listening to the Master Passive Income Podcast network.

Welcome to the YouTube Passive Income show where we talk about transforming your Life, ditching the 9 to 5 grind and sharing your passion.

My name is Dennis Druffin and I'm here to help you create freedom in your time, money and work through the long term growth and power of YouTube.

Now in today's episode, we're actually going to be talking about YouTube videos.

We're going to be talking about quality versus quantity.

We're going to be talking about which one is important, which one can help you achieve your passive income goals and then also can quantity actually hurt your channel as well as can low quality hurt your channel?

So we're going to get all into that in today's episode.

Welcome to the YouTube Passive Income show where we talk about transforming your Life, ditching the 9 to 5 grind and creating freedom in your time, money and work with the power of YouTube too.

And now your host, Dennis Trufin.

So quick story before we get into the meat and potatoes of the the episode here today.

I went to go get a haircut at a local barber shop near me and it was really interesting.

I went around 11:30 in the after or 11:30 in the morning, I guess, and I was talking to the lady and she was asking a lot of questions, you know, about what I do for work and all these things.

And there was nobody else in the shop with us, you know, like right before lunch and middle of the week.

And it kind of, you know, always gets me excited to talk about like what I do for work and, you know, having the freedom in time that I do, which is obviously being able to be, you know, going to get a haircut when it's the least busy because I can kind of fluctuate when I go.

And it was just really cool to kind of be reminded because she's like, yeah, how's your day been in the morning?

I was like, actually, I just got up like an hour and a half ago and, you know, just kind of getting my day started because I do a lot of my work in the afternoon.

And it just kind of brings me back to, you know, kind of like the intro that I talk about here, which is that freedom in your, your time and also your work as well.

And those things are really important to me.

And that's why I like to share these things because, you know, if you're somebody who maybe has some passive income started in other areas but want to grow that so you can continue to have a lot more of that freedom you know, that's what that P.O.

this podcast is for, is to kind of share those things.

And you know, it's just a great reminder to get to share, you know, the things that I've been doing to be able to get to this place and then also the experience that comes with the things afterwards.

So I don't just talk about creating that freedom in your time and your work.

Those are the things that I've achieved myself.

And so I want to help other people in that process.

And so it was really cool.

I was talking to the lady cuz she was asking a lot of questions of like, oh, what is it that you do?

How do you do that?

Obviously we couldn't get through the whole gambit in a, you know, 20 minute haircut or so.

And so, you know, I kind of mentioned to like, hey, listen to the podcast if you, if you wanna learn more about it.

Just because I'm, I'm a big proponent of people being able to have a lot of that freedom.

And it just, yeah, again a great reminder for me where I am right now in life with that freedom and being able to make those choices.

And you know, the, the work that I'm doing, I, I love it and I tend to do more of it because I, how much I enjoy doing it.

But also at the same time, if I wanna take time off or if I wanna, you know, go get a haircut in the afternoon when it's less busy, I can do those things.

And so I'm not beholden to a 9 to 5 schedule.

I'm not beholden to somebody else's schedule and what they, what want me to do.

I get to choose these things on my own.

And it's a really great thing to get to experience.

So it's just really nice to have that experience, share that with you guys.

And so if you're, you know, obviously listening to the podcast and wanting to get to that point in your career and your work that you're doing, you know, it is something that you can look forward to because it is really fun to have that access to your time and your, your freedoms when it comes to the choices that you get to make and the work that you get to do as well.

So with that being said, let's go ahead and get into today's episode so you can get to that point as well, to have freedom in your time, your money and also your, your work.

So the first question I kind of posed earlier that we're going to be talking about today is like, which is more Important, right?

Are we going to be looking at quality or quantity for a channel?

And I think this answer can, you know, just really depend on your situation.

I think based off of what we talk about here on the podcast, when it comes to creating evergreen content, there is a lot more that leans towards quantity over quality.

And there are some aspects that we do want to cover too, because I don't want to like, just say that it's all quantity and no quality, but I think about how if you ever go onto the YouTube platform, I gotta clear my throat there.

Through the YouTube platform, there is a lot of people that show up on the homepages of YouTube that are really sensational, like big things happening in real time and high quality all the time.

And then I think about the value add that people have in those videos and a lot of times it's the entertainment that they give more so than the quality of it.

Because some of those channels, you know, when they first got started, their, their quality was not where it is today.

And I always tell that to people too.

Whether you watch my content or you've watched other people's content, go look at their original videos and their quality has improved over time.

So I think it's something where if you hone in too much on quality at the early stages, you forego, I think, some of the more important aspects of building out that YouTube channel.

And so I would actually encourage most people to let go of the quality aspect of it and kind of focus more on the quantity aspect because I think in doing so you get to learn a.

In the process.

We talk about the Kaizen method here all the time.

And that Kaizen method is improving 1% at a time.

So that way you can, you know, improve audio visuals, you know, post production, you know, script writing or even planning as well too.

And so for, for me, I think especially when it comes to passive income and you want to build out a YouTube channel where maybe you don't have to be front and center every single, you know, time and have to make sensational videos.

Quality is not that important as much as it is about quantity.

But there is a little asterisk there too, because with quantity, we want to make sure that there is value add when it comes to the content.

And I always talk to, to everybody here about how it's the right video to the right viewer, which means that we're being intentional with where we're trying to reach our videos to, to an audience.

And so if you try to make content just for the sake of making content, but there's no value add for the person watching that's gonna hurt the retention for the video and it's gonna hurt your branding for the long term.

So for, for us, I, I definitely lean on the quantity side.

So if you're getting started on YouTube or if you've been on YouTube for a little bit and you're, you're more focused on the quality over the quantity slash value, I would look at pivoting that.

I would look at saying, okay, can I make more videos with less time and less quality, but still keep good value in there?

And I would focus on that because what happens is that you start producing more content, and more content gives you more data, and more data makes things more clear on what works and what doesn't work.

And I think that is far more valuable than trying to make one really, really good video if it means you can make five really okay videos that again, have high value.

And so look at it from that perspective.

If you're somebody who's trying to add a lot of text on screen or, you know, transitions on, on the video as well, and that's taking up a lot of your time, what does it look like to not do those things and just give the value and go make another video?

I've actually done an analysis on a lot of my videos where I used to have text on screen.

I used to put in a lot of effort and quality over time as I was getting better and better.

And then I started asking myself the question of like, well, does that actually matter?

Like, does that bring in additional, you know, viewership, or does that keep people on the videos longer?

And then when I grouped up analytics videos for ones that I put in a lot of extra effort in, and ones that I just put in a good amount of effort but still kept the video at a high value, those videos comparatively didn't change that much.

As far as viewership, as far as people's retention, obviously it's not a apples to apples exactly comparison.

Cause each video is different, but again, within a grouping, it.

It kind of helps spell out that at least for the tutorial content, at least for creating passive income, that's usually evergreen.

That stuff isn't as important because no matter which channel you are in or which niche you are in, the point of evergreen is that you are teaching somebody something or showing somebody something that is relevant today as well as it is most likely in, you know, six months or a year from now as well.

And so it's really about the value add.

I would say if you do need to focus on any kind of quality.

We talk about it here all the time.

It's always audio.

So make sure you are always improving your audio first and foremost, even over video quality.

I've gotten it plenty of times where the visuals didn't look so good, or maybe my camera started doing some weird zoom in and zoom outs.

But the value of the audio was okay, or the quality of the audio was okay, but the value of the content itself was the actual value that people were getting out of the entire content.

And those videos still did well.

So just really kind of take that into, into a holistic point of view and say, okay, if I'm making that one video, but that time that I'm spending on that higher quality, if I drop it down a decent amount, how many more videos can I put out?

And that is going to help you in that long run.

Because for everything that I've seen when it comes to passive income on YouTube and being able to make evergreen content, quantity is going to be that friend of yours.

So to help you achieve passive income on YouTube, you want to go quality or sorry, quantity.

You want to go quantity because that is going to give you a lot more leverage.

You're going to have a lot more chances to reach an audience member.

You have so many valuable pieces of information you could probably give to your audience.

No matter which niche you are in.

There's ways you could break down your tutorials or your explanations or your definitions for anything in your niche in small granular pieces to help people understand that process that they want to go through from whatever niche you're in, whether it's learning how to sew or whether it's learning how to bike ride or any other teaching method that you're going to be having do more.

So that way there's more value out there.

Almost like you're trying to help people binge your content.

Because if it takes you a month to make one video and you only do that for a full year, that's 12 videos.

But if you can do, you know, five really decent videos with high quality or, sorry, high value when it comes to the learning aspect of it, then that's going to give you so much more content out there over the next year.

You know, for the main channel that I run True Financials back in this last year, 2024, I think we've released over 300 plus videos this year and it sounds like a lot and it is.

I, I don't want to like disqualify the, the, the amount that I've I've posted.

But I can also tell you that those videos, you know, the reason they were easier than I think just doing like a couple of really big ones was because I'm really going after making sure that I'm supporting each, each question people have online about the different products that we're helping serve them with.

So for, for us we were looking at quantity because we know that when we do quantity, mathematically we, we can have a better structure of like how much income we're having coming in, how much affiliate sales we got going on, know the growth of the channel as a whole.

And so everything I've seen from my channel and other people's channels, the back ends of several other channels I run as well too.

The, it's a numbers game for us.

And so the more quantity we can get out there, the better off we're going to be.

And not every video is going to be a great hit.

Some of them are going to flop.

And that's okay.

You know the 8020 rule, you know, 20% of our videos do 80% of our income.

So if we just keep making more that that number of the pie grows that much bigger for us as well too.

Now I think a question obviously I had it in there which was can quantity actually hurt your channel as well?

So I wanted to kind of talk about this as a point with this whole conversation because the last thing I would want somebody to do is like hurt anything about their channel.

And I think depending on the type of creator that you are looking to be or are, you know, changing up your method can be difficult.

And changing up the way you show up on YouTube can have an impact on your audience.

And so I would say this, that I don't think necessarily quantity would hurt the channel so long as the quality is, is within reason for the value that you're trying to provide.

Right?

Like you're.

If your audio quality starts going down significantly because of the increase in quantity, then you need to kind of take a step back and make sure that's not happening because that will have a negative effect on you.

But I don't think having a larger library of videos was, would ever truly be a net negative for any YouTube channel because again, what you're doing is you're giving more exposure to your platform and your channel to be able to be found.

And especially if you are again in that tutorial space or in the teaching space, all you're doing is having more ears and eyes on your platform.

And that's what you really want.

You want More people to have access to you.

And so when you're looking at being able to do that, you know, I, I don't see that being a harmful thing so long as the quality of where you're at as a baseline doesn't dip below something that would negatively affect the channel.

So just kind of take that into consideration when it comes to this and you know, really ask yourself the question because I, I do this all the time, you know, when I, when I talk to people as well and they're like, well, I'm a little worried, like I don't want to just, you know, make a bunch of content and, and I, I want to give like the best quality ever.

And I was like, well, you know, is, is great.

Getting in the way of good is always a good question I ask.

And then also too, I was like, do you want to win or do you, do you want to be right on your channel?

And that, that stops a lot of people and they're like, what do you mean?

Like, what do you mean by winning?

Ver.

Because one of my experiences has been when I was doing my YouTube channel, it wasn't tutorial based, it wasn't evergreen based for the beginning parts of it.

And I wanted to be right.

Like I wanted to have YouTube the way I thought I wanted to have it.

And then in order to win, I got to pivot and switch over to being evergreen, being passive income style type of content.

And that's where I had the most success.

And that's why I want to teach this kind of stuff, because I know where I was and how difficult it was to push that ego aside and say I'd rather win than be right about what I expect YouTube to be for me and you know, how I perceive it to be.

So, you know, really take that in consideration.

You know, ask yourself those questions like, do you want to be right or do you want to win?

And then also to just making sure that when you are looking at potentially shifting up your process on that, on that piece with going from higher quality to decent quality, but then higher, you know, quantity, that you're, you're doing it because you're wanting to have a bigger reach and have a bigger impact, right?

I don't know about you, but when I make my videos, whether it's the most basic financial tutorial or a little bit definitely on the like higher end of difficulty for tutorials, all of those videos to me are so important for my audience because I don't judge anyone where they're at.

And I just want to support them.

So the faster I can get more, more of that quantity out there, the more I can support my audience.

And that's the whole intent that I have for YouTube is I want to support those people.

And when I'm taking care of people, I'm also taken care of.

So for me, I think, I think going quantity, quantity doesn't hurt a channel so long as your, your intent is to give value every single video.

Now one, one thing I can ask as well too is, you know, the question, can low quality hurt a channel?

And I think the answer for this one can be yes.

And it really kind of solidifies around the audio side of things like we talked about, because if your audio is not good, at least on, on a baseline, that's going to have a negative impact.

People can for some reason deal with terrible visuals and terrible, you know, everything else except for audio.

Like audio is the one thing people cannot get over.

It's just too piercing to their ears if it's not good.

And so they will ditch a video pretty quickly because of it.

And then obviously low quality can also be low value when it comes to how you're supporting somebody.

So if you're going to, I'll give a great example, teach somebody how to use Zell, which is a money transfer software within a lot of banks.

I made a video when I first started doing tutorials and it was like a 10 minute long video and like half the time I wasn't giving any value.

I was actually talking more about myself in that video because back then I thought I just needed to be a personality.

So that was low quality in the sense that I wasn't providing value at the speed at which I could.

Nowadays I can make a Zelle video and it could be anywhere from a minute and a half because it's a quick portion of it, or it could be like four minutes and it's a complete guide on how to use Zel with that particular app.

And so now the quality for those videos, whether the video looks good itself or, you know, all these other things, the, the actual, like how long it takes them to get the information, that's a quality aspect that people are looking for and I provide that for them.

And so, so really taking into consideration too, so not just making sure that your audio is good, but then asking yourself the question of am I serving my audience as quickly as possible with the right information so that way they can move on to the next step in their process.

Am I over fluffing the videos when it doesn't need to be the case.

Right.

And so I think about this a lot when it comes to Evergreen, there are going to be times where maybe you can expand a lot more and those videos can be really great.

But a lot of the times people just want the information and then move on to the next thing.

But here's what's, what's really great about that because a lot of people worry about, well, if I make a short video that's not going to have a lot of viewership or that's going to be, you know, not a lot of watch time on my particular video.

And I'm like, that's okay.

But also too, we talk about this, like, make it a whole series.

Like, if you're going to solve one problem for somebody, there's typically going to be the next problem for them that they didn't even know that they're going to run into now that they had their first problem solved.

So what does it look like to be in service of that person?

Right.

If anything, that's high quality for me, which would say, hey, here's your problem that you asked for or not asked for, that you were searching for an answer to.

And I'm, I got that answer for you, and you didn't know this, but now you have a new problem and I got you covered for it too.

So go watch that next video.

And so they go from one video to the next.

And to me, that's quality.

You're giving somebody quality value because they didn't even know that they were going to have another problem after they solved the first one.

And so they, you kind of go through this whole length for them to go through several videos and all of that watch time kind of combines together.

So you're actually not hurting yourself by keeping your video shorter.

If anything, I think you're doing a service to your audience and they're going to trust you better as well, too.

So.

And I talk about this as well, and this is just my own thing, but you do what you think is going to be best for yourself.

And I will look at your analytics for it, which is I almost exclusively avoid just talking about anything from me and my perspective.

I just go based off of, like, facts and information.

I even at this point kind of just skip over the whole thing of like, my name is Dennis and all this stuff.

Obviously on the podcast, I'll do it because we're in a different environment.

But when it comes to YouTube evergreen content, I want them in, get the information and get them out to the next video as quickly as possible without them jumping ship.

And I've seen it again in my analytics that I actually do better when I kind of take those kind of things out.

And I got to push my ego again aside because I was like, well, I want people to know who I am.

I want them to connect with me, I want them to trust me and all these other things that come with it.

And, and I get that aspect and maybe it would work for you, but your analytics will tell you those, these things.

And for me, it told me that, like, look, like people will still trust you.

People will come back to your content because of how good of your value of your content it is, right?

I keep them short and sweet.

I give them the information.

Audio is great.

And so they'll, they'll stay to the video as long as they need it to and then move on to the next thing.

But usually I have the next video lined up for them.

So then I'm actually keeping them on my channel longer by having multiple videos that serve that audience member.

And so for me, I just saw that as a big win.

Push my, my ego aside, give them all the information.

I win because I'm getting those views over anybody else.

They're staying on my videos longer.

YouTube promotes that video again and again, and that person goes on to the next video that also serves them that I made, and then so on and so forth.

And so that brings in ad revenue.

They trust me to go to the affiliate links in the videos if I have them in those videos in particular.

And it works really, really well.

Now, that might not always be the case for everybody, but I think if you're going to go with a more of a passive income style type of YouTube channel, more of an evergreen style, I would look into saying, okay, maybe go look at your analytics and say in this video, at the 1 minute marker, I started talking about myself.

How big of a drop have I gotten in the video?

Because you can look at your analytics in individual videos and see the bar graph of like, when people are leaving and we get to be honest with ourselves.

It's not a judgment on you.

It's not saying that you're good or bad.

This is just saying this is what it is.

And if you change these things, you might see different results.

And so look at your analytics and watch your videos.

And I know sometimes it can be tough, right?

And so you'll look at it and say, hey, yeah, the, the first minute people were staying, and the second I started explaining who I was, 20% drop, right?

And you're like, okay, well, let's start not having those in the videos.

And let's see if that retention graph stays a little bit higher.

And if it stays a little bit higher, people are watching a little bit longer.

YouTube wants to promote that video more.

But the opposite could be true too, right?

You could say, hey, actually I made some videos without talking about who I was and actually saw a drop because people weren't connecting with me in that same way.

So no answer is ever going to be one way or another.

Whether it's me saying something or another content creator teaching you about YouTube, the dad is always going to be the one that tells you the truth.

Because I can think like a thumbnail, for example, looks great or another thumbnail that doesn't look so great.

But I never tell a creator like, hey, you should change that thumbnail until I see the data.

The data will always tell me more because I can make a quick judgment call based off of my experience.

But that's only my experience.

I might not know that creator's niche.

I don't know their audience.

I don't know what that audience is expecting.

I've seen YouTube channels where they break every rule about the thumbnails because maybe they have like 20 words on the text on their thumbnail.

Where, you know, a bunch of, you know, teachers on YouTube say, Hey, a maximum of three words on your, on your thumbnail exclusively.

So I was like, okay, well if that's the golden rule, then why are these people able to put 20 words on a thumbnail and break that rule and still do do significantly well?

And it's because that's who their audience is like relating to.

And so I always implore, you know, whether you hearing me or another teacher about this kind of stuff, like just really look at the data and let the data tell you the truth.

Because again, you taking your name and information out can actually maybe hurt the channel a little bit.

But I would say more often than not, I would see it where not giving so much of that time from people about who you are as a teacher tends to have a more negative or more positive effect on the watch time.

But maybe you are the exception to that, that commonality where maybe you explaining who you are in your background and your history and your, your learnings actually keeps people on longer.

So always look at data, even if it's something that I'm sharing with you as far as, you know, how something works on YouTube, because your channel, your niche, your specific audience might relay to all this information just a little bit differently.

Than the common thread.

But I, the reason I share the common thread that I've experienced from either my channel or other YouTube channels is to give you a head start and know to look for these things.

So whether it's the quantity versus quality that we talked about today, or if it's anything we talked about in previous episodes or in future episodes, take that and say, okay, now let's go look at the data and see if this is what's working and what's not working.

And same thing with any other YouTube teachers out there, you know, take that information and say, okay, cool, let's give this a shot.

But then look at the data afterwards, follow along and see is this actually working or is this having a negative impact on the channel?

And you know, the reason I'm I'm sharing that is because I think it's just always going to play it by each person individually.

I think, as holistically, you know, these tools that we talk about are going to be very useful for people, right?

Like the quality versus quantity.

I personally have experienced that quantity is going to be the better route for the majority of evergreen tutorial based, passive income based type of YouTube channels that people want to build.

But there could be some out there that are heavily quality based, very, you know, very well performing channels.

But they would probably be out of the norm based off of my experience.

But I don't want to think that that person's wrong by any stretch because the data probably told them that.

The data probably said, hey, I need you at super high quality, very minimal amount of videos because you're going to do really well with each one individually.

And so that's how it's going to work for you.

So always take everything in the context of saying, great, let's test this out and then keep up with the data.

Because analytics is your best friend in YouTube.

And I know it can be really difficult for a lot of people because it's a numbers piece.

They're doing a much better job on the YouTube Studio app.

So if you don't have the app, make sure you download it.

You can log into your account and on the YouTube Studio app, they are starting to do like a weekly recap that kind of breaks down the numbers a little bit more in a fun way and a little bit more with a visual aspect to it.

So if you're somebody who's not really into the analytics, hopefully you're here at the end of this podcast episode and you're going to take a little bit more time to pay attention to your analytics or at least go into YouTube studios so that way you can see, you know, the, the actual information being digested a little bit easier for you through the app.

And hopefully ideally in the future they'll do a little bit more for people on the overall basis of just like the analytics on the studio desktop.

But as time goes on, you know, we have episodes here on the podcast you can go back to and listen to that are more heavily focused on analytics and encourage you to listen to those even if you're not an analytical person.

Just because I think the more you at least pay attention and have a baseline of support in that area, I think you're going to be able to move along better in your process for creating passive income through YouTube.

Now we didn't really talk a lot about any resources today, but I will always have resources in the show notes down below for you.

I have my free e book if you want to download that just kind of gives you some analytical perspectives with some visuals from my YouTube channel so you can kind of get an idea of what we talk about here in the in depth portions of, you know, growing the YouTube channel and hopefully that it helps you in your process and your journey and again also any other resources like tools and kind of things that will help you in your process for building out your YouTube channel.

So after you're done listening, make sure you check out that resource as well.

And I really appreciate you being here and listening and growing your YouTube channel.

It's, it's hard work and you're doing a great job and I want you to keep working on it because I know what comes after a lot of this hard work, which is that freedom in your time, money and your work.

Thank you so much for listening and until next time, thank you again for listening to the YouTube Passive Income show which is part of the master Passive Income network.

Now in this episode we talked a lot about some resources which we'll have linked up in the show notes down below for you, including our seven days to uploading your first YouTube video, which is going to be a checklist that's entirely free for you to utilize again in the show notes down below.

Have a fantastic day and I'll talk to you next week.