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Hey, would you like to know the 13
steps for getting started on YouTube?

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This is if you are new to YouTube, if
you've not got a channel, this is the

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13 steps that will help you actually
get launched and grow a channel.

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Now, my name is Matt Hughes,
King of Video, and this is

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the YouTube Success Podcast.

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The reason why I'm talking
about the 13 steps is we've got

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a FREE guide that you can get.

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If you head to YT, as in
YouTube, ytlaunchpad.co.uk,

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you can go and grab this guide.

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And I'm going to read some of the
steps on the guide, give you a

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little bit more information about it.

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And then, you'll see at the end, once
you've got the guide, there's also an

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option to buy the YouTube Launchpad, a
course that's available that will take

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you through each of these steps in detail.

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But I'm going to give you
all the steps right now.

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So, you can grab the guide, you don't have
to, but if you want to, it's a beautiful

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guide, my wife makes these   guides for
us, they're graphically beautiful, and you

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can follow along with the steps in there.

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I'm going to give you the steps
here, you can write them down if you

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want to, but I would say just go and
grab the guide anyway, it's FREE.

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You don't have to do anything else to grab
the guide, just put in your email address.

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So, the 13 steps, and there is 13 steps,
according to Matt Hughes, King of Video,

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and I'm going to go with step 1 first.

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So step 1 is setting
up your Google account.

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You know, I missed this step out.

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When we first put this course together,
I didn't put this step because I thought

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everyone has a Google account, right?

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And then I had one user that came to me,
one of my clients, one of my students,

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she said, I don't have a Google account.

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I don't know how to set one up.

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So I created a step by step guide
on how to set up a Google account.

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So you must have a Google account.

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You head over to YouTube and it
allows you to create your own channel.

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And the second step in the guide
is to check out the resources page.

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Look, the reason why I added this step
in, the guide was originally 10 steps

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and we wanted to make it 13 steps.

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That's the real reason that
I'm a very, very big realist.

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But if you go to, you know, I've talked
about the resources page on the podcast

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before, a couple of episodes ago.

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If you go to kingofvideo.co.uk/resources,
you'll find a bunch of resources.

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Some of them being TubeSpanner,
TubeBuddy, VidIQ, they're all great

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YouTuber tools that you can use
when you're setting up your channel.

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So it's Step #2 because I say set
up your Google account, get yourself

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set up in Chrome and sign into Chrome
and then go and grab these tools.

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They will help you when it
comes to planning and research

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and all of that kind of stuff.

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So #2 is to check out
the resources section.

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#3 then is to create your channel.

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So like I said, you go over to it.

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YouTube, it asks you, do you want
to create a channel and then it

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asks you the type of channel.

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I think it assumes that you're
going to create a brand channel now.

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It used to say personal channel,
but it says brand channel now.

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And so brand channel is what you want.

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That's kind of the standard
format for most people.

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And then you are a YouTuber,
you've got a channel.

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Of course, there's more to it than that.

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Step 4 is to create some channel art.

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Channel art, your banner,
whatever you want to call it.

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This for me is one of those things
that really kind of just sets

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your, um, sets your intentions
of what you're going to do.

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And it's something that can change,
so you don't have to worry about it.

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If you're not a creative, if you're
not graphically talented, what I really

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want you to think about when it comes to
your channel art is that you're telling

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people what your channel involves.

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So it might be that you're a vlogger
and you say it's Matt's Vlog, you

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might be a web designer and you
say I'm going to do how-to videos,

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tutorials, you know, whatever.

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You're putting something on there that
lets people know a lot of the time

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people when they create their banner,
they will put things like the frequency

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at which they upload their videos, so
they might say and like for mine, for

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example, it says new videos every week.

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So it's a good indication to people.

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Hey come back here every week and you'll
find new videos on there as well If you

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don't have a template for your channel
art, there is some in Canva anyway.

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But I've got a nice little channel that
comes as part of the YouTube Launchpad.

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Just makes it a little bit
easier for you to set up.

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It's a little bit fiddly getting it
working across all devices, so the channel

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art template really helps you with that.

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Step #5 then is to upload
and publish that channel art.

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So you go to Customise in YouTube studio.

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You go and find the branding section
and then upload your channel art.

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And once it's there and published, then
you've got yourself a branded channel.

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Step #6 then is to get
your first 100 subscribers.

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Now I know that getting 100 subscribers
with no video seems like a strange thing.

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And really, this is a personal
belief, some YouTubers are

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going to tell me it's not true.

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In fact, I've had conversations about
it and they say, you shouldn't do this.

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But I think YouTube struggles
to push you out until you've got

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your first thousand subscribers.

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It doesn't really know the
audience that you want.

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And I think as a business, if
we're a brand new business with no

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audience, this may not work as well.

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But if you're an established business
with an audience of ideal clients,

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what you can do is follow the 100
subscribers video that I've got, which

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is on my YouTube channel by the way.

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You can take the steps there and you could
do things like sending an email to your

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list, to your email list and say, we are
starting a YouTube channel, head over here

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and subscribe and in the next few weeks,
you're going to get this, this and this.

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You let them know what they're
going to get, why they should

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subscribe, what's in it for them.

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Just that one action in itself is enough
usually to get yourself 100 subscribers.

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If you've got goodwill out in the world.

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So one of my clients did my YouTube
challenge not too long ago, well it was

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quite a while ago, maybe two years ago.

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And she went out and she said, look,
I'm starting a YouTube channel, I'm

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taking part in the challenge, I want
to get to my first 100 subscribers.

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I think when your first 100 subscribers
opens a few features as well.

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Anyway, she put out into the world, she
said, I'm starting a YouTube channel.

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I'd love you to subscribe to me.

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If you are interested in the stuff that
I've been putting out into the world, come

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along to my YouTube channel and subscribe.

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And everybody that I know that's done
that, that has a goodwill in the world,

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that has a list, that has people that
are following them, will get to 100

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subscribers pretty much straight away.

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That particular person managed to get to
something like 110, 120 subscribers in

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two days just by following that strategy.

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So you can do that.

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So that's step 6.

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Follow the tips in step 6.

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Again, it's in the launchpad
and on my YouTube channel.

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Step 7 is understanding your
formula for your videos.

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So I call this the
perfect YouTube formula.

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The only thing in the perfect
YouTube formula, I need to update

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it really, is I used to have an
intro video with all my videos.

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And as you know, from the
podcast, I don't have an intro.

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I don't necessarily think the
intros are necessary anymore,

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or at least not long ones.

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Mine was about 10 seconds,
something like that.

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And so the formula for me was
always introduce what's in the

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video, have your intro, deliver the
content, and summarise the video.

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And I don't necessarily see
that that's the case anymore.

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But you'll see in the guide there,
it tells you that very thing.

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So in this video, I'm going to show
you XYZ, then deliver the main content.

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Oh, I thought we'd updated
it, so no intro video now.

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Then deliver the main content,
ask for a subscribe, like at

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some point during the video.

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And then you're closing remarks.

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So that's step #7.

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Step #8 then is to
research your video ideas.

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So I know, again, it feels weird that
we're coming up with the YouTube formula

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that we've got, the structure for our
videos, but it's about us getting excited.

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So we've got ourselves 100 subscribers.

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We've already got an audience.

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So we're excited that they're
waiting for us to publish video.

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We've got the structure of our videos.

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Now we're going to do the research,
knowing that we've got subscribers,

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that we've got our structure.

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What videos are we going to create?

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All right.

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And if you've listened to the previous
podcast episode, I do talk about

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planning and there's some great advice
in there about research and planning,

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so you can take action there with that.

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Once you've done that, step
#9 is to create a video plan.

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And the thing about a video plan
is it's not just a list of videos.

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A list of videos is fine, you come
up with that in your planning during

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your planning process, but actually
it's about intention setting as well.

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In the planning episode, the podcast
episode, I talked about ChatGPT and

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how you could create a YouTube plan
with it, or a YouTube planner with it.

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One of the things on there that I
really encourage people to do is set

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a filming date and a publishing date,
and this is setting your intentions.

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So it's saying that I'm going to film
this on this day, or by this date,

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and I'm going to publish by this date.

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And what I ask people to do is set
their filming dates in batches of four.

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So I'd say like, today when I'm filming
this it's August the 14th, so I'd say

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my filming date is August the 14th.

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My publishing date is a month later, so
I've got some time to edit those videos.

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I get them, get you to do
them in batches of four.

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So you've got four at a time that gives
you a month's worth of content to publish

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if you're publishing one video per week.

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So creating that video plan and setting
those intentions is super important.

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That's step #9.

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Step #10 then, is filming and
publishing your intro video.

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Again, when I'm thinking about doing
this stuff, I ask you to film the intro

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video, very little editing the first
time around, and get that published.

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But now you understand who your ideal
clients are, you've got some of those

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subscribers, you know the format
of your videos, You've done your

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research and you've got your ideas.

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When you're creating the intro video,
you can tell people, Hey, this is what

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you're going to get from this channel.

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This is the kind of videos,
cause you've done your research.

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So you know, the kind of
videos you're going to make.

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This is the kind of videos
you're going to get.

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This is who I am.

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And that's it, you know,
subscribe to the channel.

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Right, so it's a little intro video,
a trailer for the channel, really,

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really gets you excited about that.

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It only needs to be sort
of 2-5 minutes long.

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I've seen them as short as 2 minutes,
and 5 minutes is a sort of a good amount

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of time to get everything in there.

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Step #11 then is to batch
film your first four videos.

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So we talked about the plan, we've set
our intentions with the date, we now need

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to go away and film those four videos.

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Step #12 is to create some
attractive thumbnails.

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Now there is a conversation that people
have about creating a thumbnail first in

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order to then go and create the video.

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It's very well documented that MrBeast
does this, he'll create fifty versions

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of a thumbnail, Pick one of them and
then it'll go and create that video.

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That is one strategy and it's okay
for someone like Mr Beast to say

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that that's the strategy he chooses.

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He wants to get excited about
the videos, that kind of thing.

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You don't necessarily need
to do that straight away.

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You can film your videos and just remember
when you're doing the batch filming

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for those four videos to go and create
a thumbnail at the same time as well.

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It's always nice to have a
thumbnail that has the same

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clothes on that you're wearing.

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If I've got a red top on today, I'd
want a thumbnail that has the same

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sort of thing in the thumbnail.

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So it's to create the thumbnails.

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So now you've got your thumbnails,
now you've got your videos,

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you've published your intro video,
now we can really get cracking.

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Okay.

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Step #13, the last step of the whole
situation is to sign up for my Launchpad.

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So if the content of what we've got
in this episode, you found really

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interesting and you think, okay, I
can do that Matt, but I need a step

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by step guide on how to do this.

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I want someone to show me.

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In the screen recordings, the
exact steps that I need to take.

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I want to know how to film high
quality videos with my mobile phone.

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I want to know how to get my
first a hundred or how to get

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my first a thousand subscribers.

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All of that stuff is inside
my YouTube Launch Pad.

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By signing up for the 13 steps, by going
and grabbing that 13 steps guide, you'll

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be sent an offer for that launch pad.

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And I think that is a brilliant
investment if you're just

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getting started with YouTube.

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You can take these 13 steps that I've
given you and go and do it anyway.

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But by joining the academy and
joining the YouTube Launch Pad,

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you're doing it with us, right?

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I'm there in that community
helping you do this stuff.

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So take that offer up and get
yourself started All right,

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that's it for this episode.

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I hope you've enjoyed the 13 steps.

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I hope it's been valuable to
you, even though of course I'm

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making you an offer as well.

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There's a lot of good stuff in
there for you to get cracking.

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My name is Matt Hughes, King of
Video, and I'll see you in the next

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YouTube Success podcast episode.

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Bye.

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Bye