What's up, striver?
Speaker AThis is your host, Neal, and I want to welcome you back to another podcast episode.
Speaker AI am fired up for today's show.
Speaker AToday, I'm going to be teaching you something that I think is extremely important, both in business but also in personal life.
Speaker AAnd that is I'm going to talk to you about the get, and I'm going to talk to you about the keep.
Speaker AWhat do I mean by that?
Speaker AWell, so often in life, people focus on how they get something, but they rarely focus on what it takes to keep it.
Speaker AWell, today we're going to dive deep into that and give you some things that can change your life.
Speaker AGet ready.
Speaker BThis is your captain speaking.
Speaker BWe want to let you know we've been cleared for takeoff.
Speaker BWe have clear skies today with no winds, so we are expecting a smooth and highly enjoyable flight.
Speaker BHowever, should you experience some personal turbulence, don't worry as you've chosen the right airline.
Speaker BAs we are trained in navigating unexpected bumps, our destination today is high performance and success.
Speaker BSit back, relax, get hyped, or do whatever you do.
Speaker BAs we too are pumped for today's flight.
Speaker BWe understand you have options when you fly, and we are grateful that you have chosen to fly with us today.
Speaker BWe recognize by choosing to fly, Neal Reyes, you are committed to growing personal development and reaching higher than you ever have before.
Speaker BEnjoy today's flight, be blessed, and remember, the best is yet to come.
Speaker CWhat's up, Champion?
Speaker CThis is your host, Neal Reyes, and I want to welcome you to the Executive Perspective.
Speaker CFor years, I struggled to answer the question, what do you do for a living?
Speaker CWhy?
Speaker CBecause most people who ask only expect to hear one thing.
Speaker CI'm an executive with a deep level of understanding of business, operations, leadership, and technology.
Speaker CI'm also the president and founder of a worldwide ministry and CEO of an executive coaching and consulting firm.
Speaker CMy number one passion is people, and I receive significant gratitude in life from sowing into others and encouraging them as they grow to achieve their fullest potential.
Speaker CIf you're a high performance individual like me, or you're simply ready to take your business leadership or inner potential to the next level, then strap in.
Speaker CBecause.
Speaker CBecause I'm locked in and all in.
Speaker CThis is the Executive Perspective.
Speaker AWhat's up, Champion?
Speaker AThis is your host, Neal Reyes, and I want to welcome you back to the Executive Perspective podcast.
Speaker AMan, I'm fired up for today's show, but I'm always fired up.
Speaker ABut today we got a powerful one for you.
Speaker AWe got a banger today.
Speaker AToday I'm going To be talking to you about the cost of obtaining versus sustaining.
Speaker AI'm going to say that again.
Speaker AThe topic we're speaking about today is the cost of obtaining versus the cost of sustaining.
Speaker ANow, I'm going to tell you that this is a deep, deep and important business principle.
Speaker ABut this is something that can help you no matter where you're at in life, personal or business.
Speaker ADoesn't matter.
Speaker AYou know, this leadership podcast focuses on several different things, but we have three main focuses.
Speaker AIt focuses on leadership, it focuses on business strategy, and it also focuses on personal development.
Speaker AAnd the things that we're teaching today can be applied in any of those three areas, but specifically it can be applied in business, but also in your personal life.
Speaker AThe cost of obtaining versus the cost of sustaining.
Speaker AThis is something that I teach people on a regular basis, both through my coaching endeavors, but also just in executive management.
Speaker AAnd when you understand this, when you have people who are able to understand this on a different level, it'll change the way you operate.
Speaker AIn fact, I will tell you that in this, the cost of sustaining.
Speaker AI'm sorry, of obtaining versus sustaining.
Speaker ABetween those two words, obtaining and sustaining, there are giant pitfalls waiting for you if you don't know how to do this correctly.
Speaker ASo I'm hoping that today I'm going to shed some light on some things that you haven't thought of before or encourage you on the things that you already know, but maybe you need to pick back up.
Speaker ABut I believe that if you listen to today's podcast, it's going to help change the things that you do in business.
Speaker AAnd it's going to help you to prevent from spending more money than you're supposed to.
Speaker AAnd it's going to help you stop the waste.
Speaker ASo here, the first thing I want to tell you is this many people, when they go to buy something or acquire something or start something new, especially in business, oftentimes they're viewing that from the standpoint of what can I get or what can I gain?
Speaker ABut very rarely do they look at it through the eyes of what will this cost to maintain after I acquire it?
Speaker AAnd there lies the pitfall.
Speaker AI'm going to tell you this is significant in business.
Speaker AI have seen some of the best and brightest minds in business do this.
Speaker AI've seen people who have celebrity status make these mistakes in business and in their personal endeavors.
Speaker AI'm telling you that this is a significant thing.
Speaker AAnd for people who don't understand this concept, it can bankrupt them.
Speaker AI'm going to say it again for people who don't understand this concept, it can bankrupt them, it can cause their businesses to go broke, and it can cause their endeavors to fall short of the promise that it once had.
Speaker ABecause through the misappropriation, or I shouldn't say appropriation, but the misspending of money, it can cause them to go down pitfalls that can ruin them in their business or take them years, I'm saying years, to try to bounce back from when they should have been down the road further doing that thing they were called to do.
Speaker AThis is significant.
Speaker AWhen we talk about the cost of obtaining versus sustaining, very often we have people think only about the initial onset, but they never stop to think about the deeper picture.
Speaker AThis is what I refer to as that there is always a second cost.
Speaker AAnother way of saying this is sometimes there is a hidden cost in business, but there is always a second cost.
Speaker ASometimes the cost of acquisition can be visible if it is usually budgeted or tracked, but the cost of sustainment, that's hidden, unfortunately.
Speaker AIn other words, it can creep in over time through different things.
Speaker AIt can creep in through operational strain, it can creep in through team bandwidth.
Speaker AIt can creep in through things like maintenance or support or resource allocation.
Speaker AYou know, I don't know if I've ever encountered a business and I'm honestly, in all my years of management and all my years of consulting, I don't think I've ever once ever come across a business where there wasn't some type of resource contention or resource allocation challenges that a business faced.
Speaker AIn fact, I don't even know if it's possible in business.
Speaker ADo I think businesses can get very good?
Speaker AYes.
Speaker ABut even companies that I've seen that are debt free, owe money to nobody and have very, very healthy incomes coming in, even those companies struggle with this because sometimes those resource allocations come down to competing priorities, conflicting priorities, or too many initiatives that just pop up, pop up, pop up, man.
Speaker AI'm telling you that these things are giant resource drains that can burn out your staff.
Speaker AThey can create toxic cultures, toxic work environments, and they can turn around and cause good people to leave your organization in search of somewhere that just has their act together a little bit better, man.
Speaker AAnd I'm going to tell you that oftentimes the people who leave your organization are your highest performers because these are people who understand there's got to be a better way to do business.
Speaker AThere's other people that are in need of their skills.
Speaker AThe people that hang on.
Speaker ASometimes they're the most loyal and the most dedicated, and sometimes they are the highest performers, but oftentimes they're also the ones with just the least amount of ambition.
Speaker ASo they're not willing to go look somewhere else, and they'll continue to put up with whatever you're putting them through.
Speaker AThat may not be a popular topic, and you may have your own opinions about that, and you're certainly welcome to.
Speaker ANeil does not know everything.
Speaker AOkay?
Speaker ABut what I do in the executive perspective, I'm teaching you from the things that I've seen and experience and learn.
Speaker AI'm teaching you through the lens of my perspective.
Speaker ADoesn't mean it'll always be right.
Speaker AIt may not always be right for you, but it is always truth in there.
Speaker ABecause I'm teaching you from the truths that I've learned.
Speaker AThey don't have to be your truths, but they are truth.
Speaker ABecause I'm not making things up.
Speaker AThese are the things I've seen and the things that I've learned.
Speaker AYou know, one of the biggest things that impacts organizations is competing interests.
Speaker AOh, man, I'm telling you, that's a big one right there.
Speaker AOr competing or conflicting initiatives.
Speaker AMeaning you show up on Monday and the company says, this is our main priority.
Speaker AGo do this.
Speaker AAnd you do that all day long on Monday and all day long on Tuesday.
Speaker AAnd on Wednesday you show up thinking you know what you're going to do that day.
Speaker ABut on Wednesday, something new pops up and now you got to go chase this.
Speaker AAnd Thursday something new popped up, and maybe Friday something new popped up.
Speaker AAnd you go over the weekend.
Speaker AAnd then on Monday, someone's asking you what happened to the thing you're working on on Monday.
Speaker ABut that was like four or five initiatives ago.
Speaker ABecause the companies just keep coming up with new stuff.
Speaker AThere's a difference between the cost of obtaining and the cost of sustaining.
Speaker AAnd what I will tell you is many times in business, I see people chasing after the new, bright, shiny thing.
Speaker AAnd so they'll say, like, for example, I've got my green tea here with me today.
Speaker AAnd someone might say, we're going to work on this day.
Speaker AAnd it's like, we're going to work on this, this bright, shiny thing.
Speaker AAnd then the next day someone says something else.
Speaker AAnd what do they do?
Speaker AThey put the green team down and they pick up the next new thing.
Speaker AAnd then the next week, maybe it's the same thing over and over.
Speaker AAnd what happens is after a while, they have a bunch of things started, but nothing complete.
Speaker AAnd a bunch of partially started things, man.
Speaker AThat shows confusion, which sows frustration into the workforce.
Speaker AAnd if you're at the very top and you're making those decisions, then there's a chance you might be part of your biggest problem.
Speaker AAnd I know it's a tough pill to swallow, tough cookie, but here's.
Speaker AI'm going to say it again.
Speaker AIf that's your leadership style, sometimes you're part of your biggest problem.
Speaker AAnd you might be a great individual, you might be wonderful to work for from a personality or character standpoint, but from leadership style and leadership skills, you might be awful to work for because you keep putting in shifting and competing priorities and you're running your employees on redline, meaning they're wore out chasing the next new thing.
Speaker AThe next new thing.
Speaker AYou know, sometimes, like if I'm talking social media, like if you look at something like reels or tiktoks, sometimes the most effective reels and tiktoks are ones where they show somebody doing something where people stay watching longer because they want to see them close the loop.
Speaker ALike, for example, you'll see a reel or a TikTok where someone's slicing a pizza or carving up a watermelon or slicing a pineapple, or they're starting their morning coffee.
Speaker AAnd people watch all the way through.
Speaker ANot because it's so much engaging, and maybe they're listening to what they're saying while they're talking, but what's really keeping them engaged is that the way their mindset works is that they want to see the loop close.
Speaker AIn other words, they want to see something finish.
Speaker AThat's a human behavioral mechanism.
Speaker AIt's part of psychology.
Speaker AIt's a proven human behavioral mechanism where people like to see the loop closed.
Speaker AAnd if you're constantly starting new initiative after new initiative after new initiative, then what can happen is you're preventing the loop from ever closing.
Speaker AAnd you might make your workforce feel like they're not working or not doing anything meaningful.
Speaker ASometimes they may feel like they go to work and they get good hours and good pay and benefits or whatever you offer them.
Speaker AAnd that's great, but they don't ever feel like their life has purpose or meaning because they're not doing anything meaningful, because they're not accomplishing very much.
Speaker AMan, I'm telling you guys, if you catch on to what I'm telling you today, this will change your business.
Speaker AIn fact, I can feel it in the spirit.
Speaker AThere's a small to medium business owner out there that they just had the lights come on.
Speaker AAnd I applaud you for your honesty and vulnerability within yourself, right there in your Car where you're listening to this because you know the person I'm describing is you.
Speaker AAnd even though that's not who you want to be and that's not who you thought you were, you're recognizing now that maybe you might be some of your biggest bottleneck or roadblock within your business.
Speaker AWell, I've got great news for you, Striver.
Speaker AYou can change that in a day just by shifting your mindset.
Speaker AYou may not go and shifting your mindset may not go close all those hundred things you have your people chasing.
Speaker ABut it can narrow it down where we say, we're going to stop doing that.
Speaker AAnd sometimes when you learn to just stop doing something, that's success in itself, I'm going to stop doing this today.
Speaker AAnd then maybe you say, okay, going forward, here's our one, two or three top priorities, but that's it.
Speaker AAnd if the things I've given you don't align with that, then they're just noise.
Speaker ADon't do them.
Speaker ABut let's examine what we have started.
Speaker AWhich one of them lines up closely enough to 1, 2 and 3, and what's the most important?
Speaker AAnd let's start there and then start chopping away.
Speaker AAnd what's okay to reassess and find out or figure out that maybe some of the things you started that you thought were important, they don't even ring true to your brand.
Speaker AThey don't even ring true to who you are or your vision for your organization.
Speaker AThose are things that maybe you'll never be known for anyways, because there's something completely different.
Speaker AYou know, for example, if you're a donut shop and all of a sudden you were trying to make breakfast burritos, well, someone may not know you for breakfast burritos.
Speaker AYou're the donut shop.
Speaker AThat's okay.
Speaker AYou don't have to make breakfast burritos.
Speaker AOr maybe for you, I'll give you something even more starch in comparison.
Speaker AMaybe, for example, you were doing donuts and you're amazing at doing donuts, but all of a sudden you wanted to make Chinese food.
Speaker AWell, you're not known for the Chinese food.
Speaker AThat's okay.
Speaker AThere's a lot of other awesome Chinese restaurants out there.
Speaker ALet them be awesome.
Speaker ABut you be the best at donuts.
Speaker ABe the best at making donuts.
Speaker AThat's okay.
Speaker ADonuts aren't boring.
Speaker AEverybody loves donuts.
Speaker ANot everybody eats them, but everybody loves them.
Speaker ABut donuts, be the best donut person.
Speaker AIn other words, when you get back to the core of who you are, and what you're supposed to do, you'll make amazing donuts and you'll be the best at what you do.
Speaker ANow, that being said, let me give you an example of something where I've seen the second cost really hit businesses.
Speaker AYou know, in businesses, you have what's known as your initial investment, and then you have your reinvestment.
Speaker AI'm going to say that again.
Speaker AYou have your initial investment and then your reinvestment.
Speaker ATypically, your initial investment is the investments people make.
Speaker AAnd we'll take it from the standpoint of maybe customer attribution or attrition.
Speaker APeople initially invest to earn customers.
Speaker AWhat's the reinvest?
Speaker AThe reinvest is the extra expenditure they make to now try to keep and hold on to the customer and within businesses.
Speaker AMany businesses measure what the investment of gaining new customers looks like, but they don't measure the reinvestment.
Speaker AAnd those costs can sometimes be astronomical.
Speaker AWhat are the investment costs?
Speaker ASometimes the investment costs are the advertising you do, the coupons you send out of different things to get new people in the door.
Speaker AWhat's the reinvestment?
Speaker AThe reinvestment is that once that customer has come through the door, it's all the things you're spending money on to make sure they don't leave and that they come back.
Speaker AAnd what's worse about this is if you're bad about closing the back door.
Speaker AWhat do I mean by that?
Speaker AWell, closing the back door means you know who first of all came into the business.
Speaker AAnd as they came into the business, understand, customers don't come in through the back door.
Speaker AThey come in through the front door.
Speaker ABut for them, when they're approaching the building, the door they're coming into, that's the front door from their perspective.
Speaker ABut you champion, if you're at the back of the store where they ring up, well, then from your view, the front door is not the front door.
Speaker AIt's the back door.
Speaker AYou don't want them leaving the same way they came in.
Speaker AIn other words, once they come in, you want them to stay.
Speaker AYou want them to stay with your business.
Speaker ANow, I'm giving you an analogy.
Speaker AOkay?
Speaker AObviously, you got to let people go home.
Speaker AYou can't lock the doors and keep them.
Speaker ABut I'm giving you an analogy.
Speaker AIn other words, you got to close the back door.
Speaker AWhat does that mean?
Speaker AIt means you need to pay attention to who's coming in and who's staying in.
Speaker ABut when people leave, you have to understand, if you're good at business, you got to listen and understand why are they leaving and why haven't they come back?
Speaker AAnd it's in those moments, those reinvestment dollars to get them back in are what can cost the company significant amounts of money.
Speaker AThat's why clarity can be key within business.
Speaker ARemember, today we're talking about the cost to obtain something versus sustainability.
Speaker AI have another thing for you.
Speaker AOftentimes what causes the most hardship in business, especially in these areas, is when they have lack of systems or SOPs to support what was gained.
Speaker AI'm going to say it again.
Speaker AOftentimes it's the lack of systems or standard operating procedures, SOPs to support what was gained.
Speaker AIn other words, for you, you might be excellent at getting them in the door, but how do you keep them in the door?
Speaker AWell, if you're excellent about making the sale and getting them there because you had a lot of promise, you're great at getting them in the door.
Speaker ABut if you're really bad about honoring the promise and they come in and say, well, man, you told me you had the best donuts in the world.
Speaker ABut when I came in, those donuts were hard.
Speaker AThey were like from three days ago.
Speaker AAnd I couldn't even buy to throw the thing in the microwave to soften it before I can even eat it.
Speaker AWell, what happened?
Speaker AYou were great at making the sale, but you weren't good at honoring your promise that you had the best doughnuts.
Speaker AAnd so what's going to happen?
Speaker AThey're not going to come back.
Speaker AAnd not only are they not going to come back, they're going to go share their experience with someone else, possibly because they're going to be at the little league soccer game or baseball game or the soccer game or something for the children or at a school event, and someone's going to mention donuts, and they're either going to say, oh man, don't go to such and such, or these donuts are amazing.
Speaker AWhere did you get these?
Speaker AAnd it's going to be one of your competitors.
Speaker AI'm just painting up some examples.
Speaker ABut understand, these are how the things work.
Speaker AThat's the difference between obtaining and sustaining.
Speaker AThe next thing I want to talk to you about are some common pitfalls, business pitfalls that are associated with this first one.
Speaker AHiring a key role, but not integrating the employee properly.
Speaker ASo many times you have companies that are great at hiring, they may even be great at recruiting, but they're very weak in the area of training.
Speaker AAnd so the employee comes in and they give them their nice desk and their workstation, and then it's Trial by fire.
Speaker AIt's like they're drinking out of the fire hydrant because you don't have any training in place and you don't know how to integrate the employee properly to help them be successful.
Speaker AYou know, as leaders, one of the most important things we can do is help others be successful.
Speaker AAnd specifically we have to learn to set them up for success and not for failure.
Speaker AMan, that's an unlock right there.
Speaker AWe have to learn how to be able to set people up for success and not for failure.
Speaker AAnother common business pitfall is launching a new division or a new product without long term support.
Speaker AWhoo, man, I see this over and over and over.
Speaker APeople rushing to build the new website or to roll out the new product or to open the new division.
Speaker ASometimes for you, maybe it's not a whole division, maybe it's not a division in a region or something.
Speaker AMaybe it's you want to open the new location, but they're in such a hurry to do so, they do it without turning around and having a long term support structure in place.
Speaker AGuys, if all you do is obtain, but you never figure out how to sustain, you're not going to have longevity.
Speaker AYou're here one moment and you're gone the next.
Speaker AYou know, in business you can either strive and aim to be a shooting star, or you can be like the sun or the moon.
Speaker AWhat do I mean by that?
Speaker AWell, let's say you're a shooting star.
Speaker AShooting stars shoot quick and they burn bright, but they also burn out fast.
Speaker AThey're here one minute and gone another.
Speaker AAnd sometimes people see them, but only for a second.
Speaker AAnd for the ones that didn't see them blink and they're gone.
Speaker AIt was there and it's not, but you instead should be a rising sun.
Speaker AWhat do I mean by that?
Speaker AThe sun shows up every single day.
Speaker AThe sun is very visible and easy to see.
Speaker AAnd even if you're not looking at it, you can feel and see its impact.
Speaker AEverything's bright and if it's in the summer, it gets really hot.
Speaker AYou can feel its impact.
Speaker AAnd as you feel its impact, what happens in those moments is you also can depend on it.
Speaker AYou know, it's not like anyone wakes up in the morning and it's dark and they're like, crap, I forgot to turn the sun on.
Speaker ANo, that never happens.
Speaker AThe sun's there automatically.
Speaker AWhether you wake up on time or not doesn't matter.
Speaker AThe sun shows up every single day and the sun is completely consistent.
Speaker AAnd you want to know what's happened Tomorrow the sun's going to be there again.
Speaker AAnd next week, guess what?
Speaker ASun's going to show up again.
Speaker AAnd next year, guess what?
Speaker AThe sun is still going to be there.
Speaker AIn business, you don't want to be a shooting star, you want to be a rising sun.
Speaker AThe next thing is purchasing new technology without proper implementation strategies.
Speaker AMan, I'm going to tell you, this is one of the biggest things that I see in my world as a cio, but I will tell you and I'll paint an example.
Speaker AI've taught my teams for years now that when people come to them and say, we need to buy this new piece of software, or we need to buy this new piece of technology, or we need this new solution, I always teach them the standpoint of I'd love to help you with that, but I need to understand your need, not just the solution.
Speaker AWhy is that important?
Speaker AMan, I'm telling you, this is worth consulting dollars just right here.
Speaker AWhy is that important?
Speaker ABecause oftentimes what happens in businesses is they have a technology they're using.
Speaker AMaybe it's their payroll system, maybe it's their time and attendance system, maybe it's their inventorying system that they use to manage their inventory of their store and their shipping and receiving and fulfillment or whatever it is.
Speaker ABut they have this system and they have frustrations with it and they don't like it.
Speaker ABut instead of working with an organization saying, hey, these are what our requirements are, this is what we have.
Speaker AThese are all the things it doesn't do that we need it to do, and these are all the things we do need it to do.
Speaker AAnd these are the nice to haves, but we can deal without.
Speaker AAnd these are the must haves that we can't.
Speaker AThese are the deal breakers that if they don't have this, we can't move over to it.
Speaker AAnd when you can understand from a standpoint of what the pain points are, sometimes you may already have the right system, you just didn't have the right implementation.
Speaker AIn other cases, though, if you just let them come and tell you what the new solution is you need and you buy it, that's where you enter the hamster wheel of rotating solutions.
Speaker ABecause what didn't work in that one, the last one, may not work in this one because they're never addressing the need, they're only addressing what they think is the solution.
Speaker ABut if you get down to what the need is, you might find you have the right solution.
Speaker AYou're just missing an employee to help run it.
Speaker AMaybe you're missing A key component of the original implementation, something was left out.
Speaker ABut you may find that the next solution they brought you, that's not even the solution they need because it doesn't address the core problem that they're having.
Speaker AYou need to figure out what the need is so you then can address the solution appropriately.
Speaker AGuys, I'm telling you, if you listen to what I'm saying, this will save you hundreds of thousands of dollars, if not millions of dollars if you do this correctly.
Speaker AI've seen it before.
Speaker ANo matter the size of the business, this will save you hundreds of thousands, if not millions of dollars.
Speaker AIf you catch on to what I'm telling you, understand the need, don't just let them present you the solution.
Speaker AAnd if you do that, what I will tell you is the solutions that are the best are the ones that you can see the end of, beginning on the end from the beginning, meaning you have a solid implementation.
Speaker AIn fact, what I have found is oftentimes people pick the right solutions, but they don't have the right plan to implement it.
Speaker AAnd because the implementation and the testing of that thing is so bad, before they bring it on, they cost.
Speaker AAnd it cost the company so much money, and they spend so much money in extra activities or missing efficiencies that the system should help them with because they didn't roll it out correctly.
Speaker AAnother one is expanding before stabilizing your core systems.
Speaker AYour core systems can be technology, but they can be other things too.
Speaker AIt could be systems of management, management processes, SOPs or standard operating procedures.
Speaker AIt could be key metrics to understanding how you mark success and what's the key marker of success.
Speaker AIt could be key systems on.
Speaker AYou open this new restaurant, but if you open it too far from the home office, do you have a supplier who can even bring the right groceries to you?
Speaker ADid you maybe forget to train people on the right recipes?
Speaker AIf it's something else, maybe it's fulfillment and you ship out products.
Speaker AMaybe you're a supplement company or something.
Speaker ADo you have the things in place to support that?
Speaker ADo you have the core systems?
Speaker ANow I've got a leadership truth bomb for you and I'm excited to share this with you.
Speaker AToo many leaders chase the win, but don't lead beyond the finish line.
Speaker AOh man, I'm telling you, that strong a leadership truth bomb for you.
Speaker AToo many leaders are busy chasing the win, but they don't lead past the finish line.
Speaker ASo what does this say about leadership vision?
Speaker AWell, good question.
Speaker AThis is what this says about leadership vision.
Speaker AImmature leadership equals tunnel Vision on the short term or on obtaining immature leadership is equivalent to tunnel vision on the short term or just obtaining.
Speaker AIn other words, when a leader or leadership group, staff, whatever, if they're only focused on how to obtain, it's like they've got blinders on or tunnel vision because they're only focused on the short term, they're only focused on the immediate and how to obtain.
Speaker AIt's like that truth bomb I told you about, where you have a leader who's only focused on the win, but they're not focusing on what happens after they cross the finish line.
Speaker AYou know, that finish line, that may feel like the end of the race for you, but when you're a leader, that's actually just the starting point.
Speaker AI'm going to say that again.
Speaker AWhen you're a leader, picture you're on a track and you're running.
Speaker AWhen you're running to that finish line, that may feel like the end to you.
Speaker ABut as a leader, that's not the end, that's just the starting point.
Speaker ANow someone might say, no, that's not true, you started when you came out of the blocks.
Speaker ANow that may be when you first initiated, but the starting points, really when you cross the finish line, because what are you going to do after that?
Speaker AYou know, even if you're the athlete who does that and you're like, nope, I finished my race.
Speaker AWell, unless that's the only race you're ever going to run, the moment you cross that finish line, you've already got to start preparing for the next one, for the next meet, for the next thing that you're going to be doing.
Speaker ABusiness is very much the same.
Speaker AThe other thing that it says about leadership vision is now I told you what an immature leader is in the sense of short term vision.
Speaker ABut the mature leader, they're focused on long term success.
Speaker ASo immature leaders, they're focused on the immediate, they're focused on the now, they're focused on the short term or how to obtain, and that's it.
Speaker AMature leaders, they're focused on the long term success.
Speaker AHere's a better way of saying it.
Speaker AA weak leader or immature leader, and sometimes immature just chalks up to not enough experience.
Speaker ABut an immature leader, a leader who hasn't developed in this, they're only focusing on the get.
Speaker AThey're only focusing on the now.
Speaker AWhat do they get?
Speaker AWhat are they getting?
Speaker AHow do they get it?
Speaker AWhat's the now?
Speaker AThat's it.
Speaker ABut the mature leader, they're focused on what they get.
Speaker AHow do they get It.
Speaker AIn other words, how do they obtain it?
Speaker ABut they're also focused on that once they obtain it, how do they keep it?
Speaker AIn other words, they're not just focused on just the get, they're focused on the keeper.
Speaker AThey're focused on how do they get it and how do they keep it and maintain it and grow it into something more?
Speaker AYou know, if someone opens a new division or if they open a new location, they may have goals in their mind of what they want that location to do when they open up.
Speaker ABut really, once they get it and then how do they keep it?
Speaker AWell, what they're focused on as well is also how do they grow it.
Speaker AIn other words, how do they make even more than when it first opens up?
Speaker AOnce they've established themselves as a brand, how do they make even more and grow?
Speaker AWhy is that important?
Speaker ABecause the more that one grows now, they may have to open up or get to open up even more locations or more divisions.
Speaker AIt's about growth.
Speaker AIt's about increase.
Speaker AStrivers.
Speaker AThat's what we do, champions.
Speaker AWe grow and we increase.
Speaker AThat's so, so important.
Speaker AI got another leadership truth bomb for you.
Speaker ASustaining is a team sport.
Speaker AI'm going to say that again because it's a big.
Speaker ASustaining is a team sport.
Speaker ALeaders must think in systems, not just sprints.
Speaker AOh, I'm going to say that again.
Speaker ASustaining is a team sport.
Speaker AIt's not an individual sport.
Speaker AIf you're the head of your organization or the head of your department or head of your division, head of your team, if you're the only one who's thinking about the get and the keep, you got a lot working against you there.
Speaker ABecause if you're going to achieve the get and maintain the keep, you need people coming alongside of you helping you with that thing.
Speaker ABut when you build a culture or foster a culture within your organization that's focused on the get and the keep from the bottom to the top, meaning from the entry employees all the way through the main leaders.
Speaker AOh, man.
Speaker ANow you've got a recipe for success that other people are going to want to hear about, other people are going to want to learn from.
Speaker AThat's the things that people write books about or make movies about.
Speaker AThose are the people that they want to interview because they want to say, hey, I see you.
Speaker AI recognize the model of success you built, and I want to know how I can replicate that.
Speaker AI want to know how I can learn from that and do that over here.
Speaker APowerful, powerful stuff.
Speaker ABut remember, sustaining is a team sport, and leaders must Think in systems, not sprints.
Speaker AOne of the things I will tell you is when I'm working in business, one of the biggest thing I try to teach cultures within business or teams is that it's better to create systems around processes and not around people.
Speaker AI want to say that again.
Speaker AIt's always better to create systems around processes and not people.
Speaker AHere's why.
Speaker AThere are so many businesses out there that are lopsided in their bench.
Speaker AIn other words, they don't even have a bench or they have a weak bench.
Speaker AThey have one person that can hold them hostage in that organization because that one person has all the knowledge of that one specific area and they're gambling that that person's going to show up to work every single day.
Speaker AYou know, I've been in business long enough now that I've had not one, but multiple employees who have worked for me who have passed on while they were working.
Speaker ANow, I didn't.
Speaker AWhen I say while they're working, I'm not saying at their desk, but what I'm saying is that the employee maybe went home one day not feeling well.
Speaker AThey never made it back into work because they had to go to the hospital or something happened and they died unexpectedly.
Speaker AMaybe for you it's not that dramatic.
Speaker AMaybe for you it's.
Speaker AYou're banking on an employee who's always going to be there because they love it.
Speaker ABut someone else one day shows up and offers them a much more competitive offer than what you're giving them.
Speaker AOr maybe they're just fed up enough with you because you have so many shifting things.
Speaker AThey always have to do that.
Speaker AThey just don't want to work under that because it's stressful and they don't like it.
Speaker AOr maybe you're the boss that has the expectation that they have to work four hours of overtime every day and you're not okay with them taking their weekends off.
Speaker AAnd after a while their marriage is struggling and their kids aren't seeing them and they're like, this stinks.
Speaker AI don't want to do this.
Speaker AAnd they leave and find something else.
Speaker AWell, regardless of which situation it is, whether the person passes on and graduates to heaven or whether the employee turns around and just quits because out of frustration, or they just get a better job even though they love you, they just get a better job.
Speaker AIf you have your processes or, I'm sorry, if you have your success built around a person and not around a process, or if you have that system I'm talking about built into a person and that person is no longer there, then what happens?
Speaker AI've actually seen this impact organizations.
Speaker AIt's significant what happens in those moments.
Speaker AYou got to be prepared, you got to be balanced.
Speaker AHow do you do that?
Speaker AOne of the best ways to do that is through cross training.
Speaker ABut again, the leadership truth bomb I had for you.
Speaker ALearn to build systems around processes, not people.
Speaker AAnd when you do that, everybody's more happy.
Speaker AAnd here's what I'll also tell you.
Speaker AEven if that employee shows up every day because they love you and love their job, and even if they're healthy and they're safe and just, you know, they show up to work every day, praise God, we want people showing up every day not because of just their job, but because we want people to have healthy lifestyles.
Speaker ARight?
Speaker AWe want people to live successful lives and have longevity with their families.
Speaker AThat's the key to life right there.
Speaker AOne of the great rewards.
Speaker ABut here's what I'm going to tell you, though.
Speaker AWhat happens when that employee wants to take a vacation?
Speaker ADoes the company pause for a week while they're on vacation?
Speaker AOr if they want to go on vacation for two weeks?
Speaker AOr does that employee maybe not get to go on vacation because you can't realize.
Speaker AYou realize you can't live without them and so you don't let them take vacation.
Speaker AWell, that's not a good situation.
Speaker AOr what happens if you're just fine with them taking vacation.
Speaker ABut in here in their heart or in here in their mind, they feel that they can't.
Speaker ASomewhere in here, in the heart of their mind, if they feel that they can't take off because it's going to impact the organization, then they're going to turn around and they're not going to be at their max efficiency because they're overworked or they're tired or they're not unplugging enough to reset.
Speaker AYou know, the Lord showed me years ago that every person should take at least two vacations per year.
Speaker AThis is what he showed me.
Speaker AHe showed me, and this is for me, but I'm sharing it with you.
Speaker AEvery person should take at least two vacations per year.
Speaker AThe first one is to replenish the soul, and the second one is to replenish the spirit.
Speaker AAnd they can be done in either order.
Speaker ANow, sometimes you'll have trips that you'll take, and it replenishes the spirit and the soul.
Speaker ABut I'm going to tell you that every person should take two vacations per year.
Speaker ANow, a vacation doesn't have to be A whole week.
Speaker ASo again, if you're comparing this to like, well, that's a whole week of vacation.
Speaker AI don't know if I have that much time or money.
Speaker AYou're seeing it wrong.
Speaker AVacation could be over a long weekend.
Speaker AMaybe you just take off on a Thursday early, or you leave Thursday and you head somewhere Friday, and you're there Friday, Saturday and Sunday, and then you come back on Monday.
Speaker AAll you do is took two extra days off.
Speaker AThat didn't take you a whole week, but you had vacation.
Speaker AAnd maybe it's the one for the soul.
Speaker AWhat's the one for the soul?
Speaker AWell, that can be going to the beach.
Speaker AThat's my thing, man.
Speaker AI love the beach.
Speaker ASo does my family.
Speaker AThat could be going to the beach.
Speaker AIt could be going to the mountains.
Speaker AIt could be going skiing, water skiing, snow skiing.
Speaker AIt could be, you know, you go to the water park or you go to the amusement park, or maybe you take a trip just to, you know, some people go to places like Vegas and stuff, right?
Speaker ABut I mean, it could be all kinds of things.
Speaker ABut maybe for you, it's, you go to Miami or you go on a cruise or maybe it's, you know, I'm paying a lot of things here.
Speaker ABut maybe for you, you go to a national park or you go on a road trip, or maybe for you it's, you go somewhere where it's just a culinary destination, meaning you travel somewhere just so you can eat the good local food.
Speaker AThere's nothing wrong with that.
Speaker AThose are amazing trips to have.
Speaker ABut what's the one for the spirit?
Speaker AWell, the one for the spirit is typically one where you're actually going somewhere to build yourself up spiritually.
Speaker AWhether that's a spiritual retreat, if it's a spiritual conference, you know, some type of thing where they're feeding your spirit.
Speaker AAnd for me, there's one I go to in particular.
Speaker AI won't mention it right now, but there's one I go into particular and have for years, where it feeds my spirit.
Speaker AI'm going there to hear the word of God.
Speaker AAnd when I'm going there, some of the best speakers, the best of the best speakers are there.
Speaker AAnd when they're teaching, I'm hearing things that are firing off inside of me.
Speaker AAnd God does something special with that because he knows I've set aside special time to hear from him.
Speaker AAnd I spent money to go on the trip.
Speaker AI spent money for the hotel or for the food.
Speaker AAnd those things have value to him because since he sees that I valued his thing he's going to value my thing.
Speaker ASo regardless how you do it, whether that's you or not, maybe for you it's something different spiritually, but every person should take at least two vacations per year.
Speaker AOne for the replenish the soul, one to replenish the spirit.
Speaker ANow, the next thing we have is how do you lead with sustainment in mind?
Speaker AYou know, we've been talking today about the difference between the cost of obtaining and the cost of sustaining.
Speaker AOr how do you get.
Speaker AAnd how do you keep.
Speaker ABut how do you lead with sustainment in mind?
Speaker AWell, here's some simple things.
Speaker AAlways ask.
Speaker ANow, this is so key, this is so important right here.
Speaker AWhat happens the day after we get it?
Speaker AThat is so simple, but so profound.
Speaker AWhat happens the day after we get this thing?
Speaker AIn other words, you got to have a plan for after the finish line.
Speaker ACreate transition plans from now.
Speaker AThere's three steps to this sometimes, but there's from acquisition, how do you acquire it?
Speaker ATo integration, how do you integrate it or implement it to sustaining, in other words, maintaining it going forward.
Speaker AThere's the acquisition, there's the integration, and there's the sustaining.
Speaker AWhat do you do after with it, how do you maintain it?
Speaker ADevelop a culture of ownership beyond launch day.
Speaker AOh, man, that's a big one right there.
Speaker ASo often you'll hear good ideas come from people and they say, we should do this and that's great.
Speaker ABut then the next question should be is, after we do that, who owns that responsibility?
Speaker AWho owns that thing?
Speaker AWho's going to continue to make that thing a success every single day?
Speaker AThat's what happens.
Speaker ASometimes you have people look at each other like, well, I don't know, I just get paid to come up with the good ideas.
Speaker ANo, no, no, no, striver.
Speaker AYou have to not just think about how to get to the finish line.
Speaker AYou have to think about what's going to happen once you cross that finish line.
Speaker AYou're not just focused on the get, you're focused on the keep.
Speaker AYou're focused on the get and the keep.
Speaker AWell, what's another one?
Speaker AAssign, clear post acquisition champions or teams.
Speaker AThere's a software I can think of.
Speaker AIt was a project management software I rolled out years ago, but it actually was more of a collaboration software than anything.
Speaker AThis is one of the most powerful softwares I've rolled out to an environment and this software, what I recognized was in order for it to be a success, I was going to have to get a couple key people across the organization that I could help train on this software and then let them be the champions for me as I roll this out across the rest of the organization so that they could be the champions to help.
Speaker AThey could be part of the team that helped the organization realize just how beneficial this thing was.
Speaker AYou have to have or assign clear post acquisition teams or champions to help you keep that thing a success.
Speaker ANow I've got another leadership truth bomb for you.
Speaker AAnd we're getting ready to finish.
Speaker ABut here's the leadership truth bomb.
Speaker AAcquisition is momentum, sustainment.
Speaker AThat's stewardship.
Speaker AOh, I'm going to say that again.
Speaker AAcquisition is momentum, but sustainment is stewardship.
Speaker AIn other words, we're focused today on how do you get and how do you keep.
Speaker AMan, this is so important even in personal life.
Speaker AMaybe you want that great big beautiful, beautiful home with gorgeous furniture.
Speaker AAnd maybe you want a home that has 13 bedrooms in it and seven bathrooms and three living areas and pool and a basketball court and a tennis court and the most gorgeous yard and the giant, giant closet for you and the giant closet for your spouse and the kids.
Speaker ABedrooms are amazing.
Speaker AAnd you have the game room and you have the, you know, the pantry that's the size of most people's living rooms.
Speaker AAnd you just have all these awesome things.
Speaker AWell, guess what?
Speaker ASomeone's gonna have to clean that house.
Speaker AWho's that gonna be?
Speaker ABecause that might take a day in itself to clean it or a couple days.
Speaker AAre you prepared to hire a cleaning service?
Speaker AAre you going to have the time to clean it?
Speaker AEspecially if you're working full time job or something?
Speaker AAre your children going to be able to help?
Speaker AIs your spouse going to help?
Speaker AIn other words, sometimes it's not just about focusing on the get, it's focusing on the keep.
Speaker ABecause you don't want that thing just tearing apart over time.
Speaker ANow what I will tell you in our final thoughts is I have some what I consider final thoughts of encouragement for you today or final thoughts and encouragement for you today.
Speaker AAnd I've got two of them for you.
Speaker ADon't just chase the wind.
Speaker ABuild the infrastructure to carry it.
Speaker AOh man, that's so simple, but it's so profound.
Speaker ADon't just chase the wind.
Speaker ABuild the infrastructure to be able to carry it.
Speaker AThat's how you hold onto it.
Speaker AAnd the second one, and the last thing I have for you today is that great leaders don't just go big, they go deep and they stay.
Speaker AI'm going to say that again.
Speaker AGreat leaders don't just go big, they go deep and they stay.
Speaker AGuys, I pray that today's podcast was enlightening for you and encouraging.
Speaker AI want to remind you that I believe in you.
Speaker AI think that so important for you to hear.
Speaker AEverybody needs to know that there's someone out there who believes in them.
Speaker AI believe in you.
Speaker AI know that by you showing up every day and listening to this podcast and then putting it to work where you can, the information you gain from here, I know you're a striver.
Speaker AI know you care about leadership and business strategy and personal development.
Speaker AThose things resonate with you.
Speaker AAnd I want to let you know that I believe in you.
Speaker AI think you have promise and purpose inside of you and I'm excited for you to bring that out to the outside and smash it.
Speaker AGo change this world in a positive way.
Speaker AAnd if you're already doing that awesome job, keep on keeping on and keep on stepping up.
Speaker AI believe in you guys.
Speaker AAs always, I want to remind you to swing by our website@neil Reyes.com where you can find all of our teaching resources.
Speaker AAnd guys, if you're enjoying this podcast, I'd like to invite you to please follow it and please leave a review on it and please share it with someone.
Speaker AIt's so easy to share the podcast.
Speaker AWe have so many good things that are in this podcast and so many good things that I'm sowing into it with all of my heart.
Speaker AAnd I'm doing it to give.
Speaker AI'm not doing it to get.
Speaker AI'm going to say that again.
Speaker AThe things I'm teaching in this podcast, it's not because I'm trying to gain something.
Speaker AIt's because I'm trying to give something.
Speaker AMy greatest passion in life are people.
Speaker AAnd I receive so much satisfaction and personal gratification in life when I can turn around and sow into others and help them to be able to connect with the very best version of who they are, their very best life, and their very best performance.
Speaker AGuys, I want to thank you for taking time to stop by and grow with us today.
Speaker AAnd until next time, have a blessed day.