The AI landscape has completely changed over the last few months, at least in the social media world, and I would imagine across all the different fields that people use AI for. I mean, if you scroll back far enough on my content, you'll hear me talking about literally like four months ago that. AI was not good at writing social media content that you shouldn't use AI to write your social media content. Now it's writing viral video after viral video, after viral video, after viral video, and it's responsible for some of the most viral ones on my page and honestly in my entire career. So this is a good podcast where I was a, a guest on the AI Operator Podcast with Jordan Park, where he talks a lot about sales. Operations and ai, and I was able to come on the episode and give some insight on how I'm using AI in social media. And I wanted to share this one on my pod as well because I think there's definitely some gems in there. I can't wait to hear what you guys think, and we'll see you in the show. What's up everyone? Welcome to the AI operator of the podcast, where we dive into the intersection of ai, sales operations, and really the future of business. Uh, I'm Jordan, your host, and today we're joined by Danny. Ger, formerly known as Coolness, and uh, he is the founder and CEO of Brand Sharks. Um, Danny man, thanks for joining us today. Um, super, super excited to to dive into kinda your journey and your thoughts on AI and, and business and what you see coming next. Um, so. We'll dive right in. I wanna start kind of at the beginning, and I always love to hear about your journey that really led you to, you know, where you're at today. Um, obviously we've had some cool iterations of, of, you know, the name coolness and, and how you arrived at that and got to that point in your life, um, all the way up to where you're at now with some exciting new changes, new Instagram handle. Um, so we'll, we'll talk a little bit about that. Um, but to start. When you were a kid, man, what did you dream about when you were growing up? What did you, who did you think you were going to be? Dude. Well, first man, I appreciate you having me on, dude. It's a pleasure. I always, uh, always, I'm, I'm a sucker for good conversation and I, I appreciate you, uh, extending the invite, bro. Very excited to be here. Um, my number one dream is to be on the AI Sales Operator Podcast, so that's been cool. Other than that, I, I, I always, I always did love being on camera and I wanted to have a, a YouTube channel that was like trick shots and we wanted to do like short. We, there was, the short form thing wasn't a thing just yet, so we wanted to just make like. The best YouTube videos possible. And the dream was like to become the next dude. Perfect. Yeah. Or the next best wiffle ball league. And it was super, super fun. So I have personally the, the luxury of an intersection between what I actually really want to do and what I get to do every day. 'cause now, uh, fast forward 10 years and I think I can properly claim the tag, uh, professional Instagrammer as, uh. That's my bio. So it's, it's been, it's been a, a super wild journey. You go through a lot of different types of content, a lot of ups, a lot of downs. Then you realize like, okay, you gotta make money too. And then it's like, oh, I'm actually kind of. Kind of good at the social media thing, so let's start a social media agency. I've just been super, super blessed and lucky to be able to intersect both my passion with, uh, something that, that makes money and being able to help people at the same time. Yeah, man, that is, uh, that's something a lot of people come to me for advice on now that I've, I've been able to kind of create that in my life and. Man, is it important? You know? Um, and it is not easy to do. Uh, and I feel like most people I interview, most people I talk with end up kind of falling into that in some way. There's no clear, like linear path to getting to that. Um, so it's always cool. That's why I love asking these questions. Before we jump into kind of the main part of this podcast, which is really focused on AI business and operations and maybe not the most fun stuff, um, you know, I love talking about. About people. So, um, as you were coming up, you mentioned a couple people there, what would you say were like your biggest influences, uh, mentors, books, experiences, people? Um, I know you mentioned that, that dude, perfect. I think we've all seen that by this point. Um, but what were, what were some influences that, that really sparked this for you? Yeah. Well, I mean, in, in, in terms of business, like, it might sound counterintuitive for, for a business sense, but my number one influence has always been my mom, like, operate with hard work. Integrity and you'd be able to see someone just like execute that properly and embody that and live it. I think a lot of times when the, the more you get to know people, the more your respect for them kind of goes like this. It's never like a drop off of respect unless they do something really like out of pocket. But for the most part it's like a constant deterioration of, of respect downhill. And the more you get to know somebody. I'm thankful enough and super, super lucky and blessed. Like my mom is someone that I respect more and more as time goes on for always living in integrity, always being a good person and, and working ass off all the time. And like that was the model that I got to follow. So it's like if you get to bring that into business, know that as a young age, constantly work hard, like you don't, like nothing's handed to you, everything must be earned, and you had to operate in integrity with those two things like you're really, really destined for, for success. Uh, but then when it comes to, when it comes to business tactics, I mean, check this out. For those of you, listen, I'm holding up $300 million leads, books that I have handy at all times because, um, Alex OSI has definitely been my biggest, uh, inspiration when it comes to business, both from the work ethic and integrity that he has, but also just like the ridiculous amount of knowledge that he's gone and collected. Like, people go, oh, he's lucky for knowing all of that stuff. But like, same dude was sleeping on the ground, waking up at 4:00 AM in his gym in California. It's like, really, really? Really inspirational. So I think it's important to take, take different bits and pieces from different people and like, keep what you like, discard what you don't, and just start building yourself into, into a superhero. 'cause uh, Matt, Matt McConaughey, I think was the one that said it in a speech. He's like, my hero is me 10 years from now. My hero is me 10 years from now. And each time that 10 years would go by, it's like, oh, I think my hero is me 10 years from now tonight. I really like that because like, I, I'm, no, no one's mini anyone, bro. Like I'm not mini hormoz or mini this guy or mini dude. Perfect. Like I'm me, I'm Danny. I think a lot of people play the comparison game, but it's a matter of finding inspiration in everybody. Like take a lot from the people you like, take a little bit from the people you don't like, but there's something to learn from everybody. Whew. Clip it. We're gonna clip that one. Uh, no, I love that man. He was holding up, like you said, for the people listening, holding up those hormoz books. I don't know if you've seen how big those Hormo books were. I had to get a whole new bookshelf to be able to put those, uh, on my bookshelf. But, uh, yeah, man, Hormoz is a, a great example of, you know, that that hard work and, uh, the, the work behind the scenes that, you know, a lot of people don't really realize it takes to get into a position and how many years. And, uh, we'll talk more about your social media journey because you're doing. A pretty cool thing. I see the updates every single day. I saw one this morning, we hit the big, uh, 10 K on a brand new account. So we'll talk about that in a moment. Uh, 'cause there is so much work behind the scenes that goes into that. And we actually, I was a guest on your podcast. I. Just about a week and a half ago and, and had the opportunity to really dig into that a little bit and have some really cool conversations about, uh, you know, what it takes behind the scenes to be able to do something like that. Um, but this podcast is called the AI Operator, right? And I have been an operator for about the last eight years. That's all. I've been doing a lot of work behind the scenes on that. Um, and some of us in life are operators and some of us are not. Right. And I. I, I think we are in a really interesting. Place with AI and operations and business, um, in, in sales, social media as well. And there's just so much happening all at once. There are new softwares popping up every single day. Um, you know, there's softwares disappearing like they never existed and these were very large companies. Uh, there are you knowis coming out of China. I just got access to Manus and, you know, I. Basically wrote in 45 minutes while I was on another meeting of 45, sorry, 121 page, um, like PhD level research document on, uh, a ready to drink product that I wanna create, right? So. It's moving very, very quickly and, you know, I've had the opportunity to interview and, and have conversations about, you know, business owners like yourself, where we see AI going. What has been implemented so far in your business? Um, and, and ultimately, like what are you most excited for or not when it comes to ai? There's some people that are, you know, scared to death with, you know, deep seek in these different ais coming out of places like China. Um, and, and there is some. Obvious worry there. So I would love, um, to talk a little bit about that. Um, just to start, what would you rate, like your level of AI implementation inside of your business? If you've used it, um, where would you put yourself, like scale one to 10? I, um, I'm gonna, I'm gonna be, I'm gonna be self-critical. I give myself a two outta 10 with it. I mean, I use that. I'm a, I'm a casual chat. GBT user turned into trying to not be a casual chat GBT user. So I'm, I'm learning as we go. Yeah. Uh, but in, in social media content, like, just to give a bit of context of where I'm coming from with this is. When you're posting content online, like the stuff in my opinion that I've seen works is the stuff that's most relatable and personable and real. Like it's a personal brand. You can't, you can't fake that. So it's taken a lot of training, a lot of training, a lot of documents, a lot of time to get an AI that like kind of can sound like me. And that could just be a skill deficiency on my end. Yeah. Which is why I'm trying to learn every single day, even, even more about ai because I think that in terms of like where it's going for the future, I mean it's, it's like any other similar cycle in the past to give the industrial revolution, the 18 hundreds, you got the.com bubble in the early two thousands, uh, late 19 hundreds. It's like whoever capitalized off of it wins. The ones who are just gonna ignore it and pretend like it doesn't exist are the ones that, um, that get wiped out. I just prefer not to get wiped out. So I'm, uh, I'm learning it every single day. We're, we're trying our best to implement it, but. Right now I give myself a two outta 10 because, uh, it's almost like Chay BT is just like a friend of mine at this moment and I, I know I could be doing more, but it's, it's great watching your journey and just hearing everything that you're doing with ai, bro. 'cause I mean, to give some context, man, Jordan came into the podcast studio a little over a week ago, just like rolling off of an AI that he created that morning. He is like, bro, I just created this thing that just automated all this. And I was like, shit, dude, I got some work to do. So this is, he is a beast when it comes to it. Yeah, well, you know, and that's why it's really interesting talking with, you know, different industry leaders because we're obviously in a very different industry, you know, and I'm in a very, pretty much straightforward, like, it either automates or it doesn't, you know, and the data either carries through or it doesn't. Um, and there's a lot less like personality, a lot less, uh, training. And that's where, you know, I, I do see a big gap in industries, um, you know, of, of. Marketing and copywriting and social media versus, you know, data and coding and operations. Right. And that's something I actually spoke with my team about earlier today because we, we do have some VAs and, you know, they're absolutely amazing. And, and I wanted to share with them that I, AI is replacing parts of their job, right. But it will never replace the human in. That pivot is gonna be really, really interesting 'cause there are gonna be some people that just don't adapt and that we've seen that throughout history as well and you know, hey, you're gonna have to find something else to do. Uh, but what I'm really excited about and I think what has inspired a lot of, you know, people in these roles, um, is hey, you might have been sending emails before and scheduling meetings. You don't have to do that anymore. Right. So what are we doing with our time? What do we get to do now? And it's really able to, you know, put these people in creative roles and, and let them, you know, really be more of who they are, which is interesting 'cause we think of AI kind of taking over and doing less of that. Hmm. Um, so it, it was great for, for them to kind of see that kind of perspective shift of, of how I have been looking at it now. We had another conversation about. Um, AI in humans, and I see the future of AI as like Iron Man, right? Um, we're, we're gonna have, you know, a little AI chip in our brain and we're gonna be superpowered, right? And that's what we do with operating systems, right? We, we supercharge them. Uh, AI does not replace them. It's supercharged in some. Um, and then, you know, our bodies robotics, right? You have the robot and you have the human, and, and Ironman is the perfect example of like combining the two. And that's really how I see this happening. Uh, and then the last thing we had talked about was, uh, in mathematics, uh, is an interesting thing is when you divide a number indefinitely, you never reach zero. And that's where Infinity comes from, right? So you can get ever close to zero, but you'll never actually be able to get to zero by dividing a number. Um, you just put more zeros in front of the decimal, right? Or behind the decimal. And, uh, I almost feel like there's a world where AI is always going to be trying to become more human. So that would be a question I have for you, I guess, like, do you think it is ever gonna reach true human potential? Like that it will be so close to human? Um, or is it gonna kind of be like getting indefinitely closer? It's gonna be getting better, but it won't be human. What are your thoughts on that? It's really interesting. When, when concept, when say human, do you mean like be actually like, be like a body or like through the computer? Uh, let's say through the computer. Through the computer. I, well then, then it can't truly be human, but I think, I really think it's gonna get fucking close, man. Because Yeah, I mean, I, I was first introduced to AI when I was in college, which was little less than two years ago. So I, I dropped out in May, 2023. And I took my final exam in accounting with the assistance of Chachi bt, and it was fucking stupid. Like I couldn't get it to do like, I was like, man, you're dumb. Like I'm getting yelling at the Chachi Bt during the exam. 'cause I need, I need the, you're like, I should have studied harder for this test. No, not, not necessarily. I knew I was dropping out. He wasn't thinking that. But still wanted to do well still ended up, ended up basing the test, by the way, for anyone that cares. But either way it was really, really dumb, but also genius at the time. 'cause it's like, wait, this thing exists. Yeah. And then you fast forward a year and a half and like I have it talking and coming up with ideas almost better than I can because I've finally been training it. I mean, for some context we had, we had four videos go ultra viral, meaning a hundred x plus of what our audience is in the last week. All four of those were AI generated ideas based off Wow. In the past. So I think it's only gonna even get better and closer to human. And I think it is definitely dangerous, but I'm also not really scared because I know hard. And I think that anybody with our type of mindset that's like, Hey, whatever comes our way, it's like nothing scary. It's all just opportunity. Um, so if you can learn it like you're doing and like the audience is doing, then I mean, I, I think it'll be just, just fun. Yeah. Yeah, I love that. And, uh, that's incredible. So multiple viral videos, uh, generated from ai. Um, but like you said, it's, it's also very difficult to generate some of that content. So what has been y you know, your process kind of, of, you know, making sure that it's still Danny, uh, maybe it's sparking that creativity and, and letting you run with it. What does that look like? I mean, was it, was it direct from ai? Was it, you know, creative that was generated and, and you ran with it? Um. I'm interested. Yeah, I, I think, uh, I think a lot of people, um, in the AI space, especially in social media, like my, my competitors in specific Haveis that aren't that good, uh, but they understand the messaging to get to the consumer and they'll say, Hey, you can make a ton of viral videos immediately with AI just using this one thing that you just have to give me 99 7 for. And I think that that's where the industry has gone to, at least in social media. For me, like I'll, I'll be blunt, like I've written thousands of scripts myself that I have in a database that I can categorize by performance and feed to the AI and say, Hey, this one got a million, but this one was similar, but got 5,000. Like, look at the differences between that and make it more like this. So the breakthrough that I had in making those videos that were generated by AI was giving it a document of six ultra fucking viral videos and said, look at the pattern between these both in the idea and in the execution of the script, and then gave this whore. So I have the, some would say luxury. I say privilege based on work to have given the AI six mega viral scripts that I had written in the past month. Yeah. And it just kind of duplicated those. So I don't think that it's a massive training thing. I think, again, both sound to hard work, um, and, and being able to execute on your own first and being incompetent. 'cause I, I see that the people that send the AI emails or the AI messages or the ai, like whatever, like the AI documents and it's so obvious are the ones that like. Use it in a text. In all lower case, they go, yo, what's up dude, give me this. I'm having this. And then of course the AI gives you a bunch of garbage, but if you give it, and this is just in my opinion, as a openly stated two out of 10 when it comes to ai, like if I give it enough of a prompt and I'm like, yo, bro, this is like, this is how I need it. I want it like this, and then editing it myself afterwards, like I didn't word for word say what? The AI took any sense. It went viral. I made it my own. But it was the idea and the structure that ai, so. Uh, that's, that's the biggest thing that we're doing in our business right now, at least for my content. But what we are doing, which is super fucking exciting, is I have. An AI engineer that we just brought on to the team. Um, and he's gonna try and make like a, a true AI Danny that clients can use and ask questions and build scripts for themselves based off the thousands of scripts that I've written, not only for myself, but for clients. So that's our next, uh, that's our next play, which is actually moving down the pipe faster than I thought it would. So I'm really, I'd love that. Yeah, we had a brief conversation about that, about a week and a half ago. Uh, so I'm, I'm glad to see that's, that's moving along. Um. You made a really good point there. Uh, you had information to provide it and, and you can tell when stuff is written by AI poorly. It's like, I consider it like AI slop and there's a lot of it out and I'm guilty of it. Um, but it's almost a differentiator for me where, you know, you, you have people wanting to use ai, but they're lazy. They didn't put the work in on the front end, and you can see that in their AI responses because they're trying to be someone they're not, and they're, you know, telling AI to do it for them. Now, to take it even further. They think they actually know better than the ai. So now they're telling the AI how to think when they probably would've been better off leading it more broad with is good constraints. Um, so they end up, you know, for copywriting for example, they'll, you know, throw a bunch of old sales letters from, you know, 30 years ago from some of the goats into a, you know, thing and say, you know, make, make it like this. But the problem was they were selling to a completely different market. Completely different generation. So now you got this copy that might've been good 30 years ago, uh, and still has some incredible, you know, things in it, but they didn't do the work. They don't have the context around it. And AI is all about context, you know, so that's, that's always interesting. Uh, and I've been guilty of it myself, you know, and, and for the people who are trying to overcome that, uh, you know, AI is there to. I wouldn't say AI is there to save you time. It, it is, but in a different perspective than a lot of people look at it. Um, because maybe it takes the same time to do a task, but you're able to do it 10 times better. Right. So what would it taken you? 10 hours can take you one hour. Um, now, but you, that doesn't mean you put 10 minutes into it instead of one hour. Yeah. Yeah. Right. Because that's what's happening is, you know, we're shrinking it and then shrinking it even more. Um, so that's, that's been a really interesting one for me. I see it pretty often. Um, obviously in sales operations, we deal with a lot of like sales copy. What emails and text messages do we send out? And, uh, you know, recently these text, I'm like, oh my gosh, no one is ever going to respond to that. You know, it's, it's clearly written by AI and, uh, people still want au authenticity. So, um, but I do wanna circle around to your recent success, uh, or continued success, I should say, with social media. Uh, when I first met you, I first knew you, uh, you went by the name as coolness on Instagram, right? Uh, one point how many, how many followers on Instagram? Peaked at 1.8 million. 1.8. That's what I thought. So you have 1.8 million followers. Uh, and this, this guy gives a crazy idea to, to basically delete this account and start over, um, which could be one of the craziest things, you know, anyone's ever heard of. Now I've got a lot of context behind the background of maybe what would've made that a slightly easier decision, but I don't think anyone on the planet would consider that an easy decision. And you did this all with the. The idea that you have proven the model of growing social media and going viral, and that you can do it over and over and over again. And that's a lot of what we do in operations, right? Is we create repeatable processes for people to follow so that we can do the same thing over and over again. And, uh, you know, it's, it's been absolutely incredible to watch. It's been 35 days, you've hit 10,000 followers. How many viral videos? Uh, depends on your definition of viral, but we have four that are over a million right now. That was a l low key flags guys? Uh, no. I mean there's, there's mentors of mine that have that consider three x your followers viral and in that case I'd have hundreds. But each short guys, he's crushing it. Um, how many videos do you got over 10 K views? More. More than I can count. I mean, it's more than he can count. Yeah. If I had to guess, 'cause we posted about, we've posted over 200 times and we're averaging one every four, so probably around 50 or so, I would say. Yeah. Wow. So what, what I love about this story and I think is really important for our audience, and tying back to ai, uh, and kind of what I just mentioned, of shrinking time from 10 hours to one hour, but not going from one hour to 10 minutes, you know? Um, I. Is even though he has this repeatable process that you know he's able to follow, there is so much attention to detail and work that goes in behind the scenes. Um, and Danny, I think it would be cool if you could share, you shared a story with me. Hopefully you're open to sharing it, but it was, uh, the day he almost quit. Challenge. I think it was like day three or something. Um, and I just think that's good for everyone here. You know, we have a lot of business owners listening. We have a lot of people who want to become business owners. Um, and yeah. Can you share that story? Yeah. So to, to give a bit of context, I started a challenge with this new Instagram account and I said I was gonna post four times a day. For a hundred days straight and just see what happens. And like I'm committed to it and I told everyone that I was gonna do it. Like I burned the boats and I like went on my story and the people who I'm close with and the follow me all saw it. And then it's like if you don't actually execute that, like you're just, you're just a liar. And it was day five. And I remember I was like, dude, this is fucking stupid, bro. Like, why, why am I doing this? Like I, we, we weren't getting any views, like when we were getting a couple videos that did okay, but I was like, this is so dumb. Like, I have a business to run. Why am I posting four times a day on social media? Like I should have just agreed to two. I don't know why I agreed to four. And I literally, I told, um, one of, one of my team members at the time who was living with me. I was like, bro, I like, we're not doing this anymore. Like, I we're losing out on sales, which I, 'cause I like missed a call. 'cause I was on, uh, I wasn't on a podcast, but I was like out filming someone called me that was in front of Costco with a tie on. Yeah. I'm going, I'm walk out to like, like you're missing out on business deals because you're sitting in Costco in a suit making funny videos. So like, to me, I couldn't compute that at the time. I was like, we have to stop doing it. He goes, he goes, dude. You committed to it. You have to do it like that's just, you said four, so we're doing four. What has to happen for us to execute these four without losing out on business? Then you come up with a framework, an operation, a repeatable system that you can just, okay. Every day we make these videos in the morning's, the first thing we do. And then we turn our phone on afterwards, and then we have stuff we have to do if we have packed day ahead. And it's like, you gotta make eight videos. And I just went, I just got back from Mexico City, uh, where I was at for the past week. We had to make 50 videos to prep for that so we could be prepared, uh, for, for to leave 12 days. We scheduled ahead four times per day. But it, it's this, this snowball effect has been working and it's been, it's been cool to watch. Um, but I, I owe it all to the people that I have around me that keep me going and that keep me sharp and that question, my ideas, because I think if you have a bunch of yes men surrounding you and people who aren't gonna push you, you're not gonna reach your full potential. Denny would've given up beforehand if I didn't have someone next to me that was like, dude, no, you, you agree to this. You're doing it. And some of the videos that I had ideas for that were terrible ideas. Might have gone out for the world to see in some of the best ideas that we worked on as a team. Wouldn't have happen if I didn't have the guys around me that are like, yo, I don't like this idea. Well, we can make it better by doing this. And I see a lot of leaders, especially leaders, either be stuck in their waves with ideas and not willing to hear criticism, but also liking to surround themselves with Yes men. 'cause it makes them feel good. I mean, there's a lot of times where I do not feel comfortable all the time around my team 'cause they push me, bro. They're like, no, I don't agree with that. I think if we, if we change up to two seconds of this first video, like if you change for the first two seconds of the video that you just worked 60 minutes writing the script on, like I could have an ego and be like, bro, no, like it's good. I could do it better. Or it's like, okay, let's test them both. I'll rewrite a script with what you said. I'll write the script with what I said and we can test them both against each other and oftentimes. I'm wrong, like people aren't willing to be wrong. They wanna have Yes men around them, and they don't wanna be pushed. People say they wanna be pushed. Yeah, actually being pushed. It's really uncomfortable, dude. Like there's days, I'm like, bro, like get these fucking guys away from me, bro. Yeah. Like I just like, I want to go for a walk and I don't wanna write the scripts, but you have the people around you. It's uncomfortable, but in, in my opinion, it's what breed success. 'cause we, we did our, we did our pod, uh, Wednesday, right? So it's eight days ago. Yeah. And I was celebrating. We went into the podcast at like 3,950 and came outta the pod at 4,000. This is eight days ago. Yep. And this morning we hit 10 K. And if I pull up the page, I mean, I have one, I have one I posted yesterday that's flying 10.6 K right now. So up another 600 just like, just in the morning today. So it's cool to see the snowball, but it's like a really, really good reminder of like, you gotta gotta keep going. And like, I'm so lucky to have hit this in 35 days as opposed to 350 days and it's just not now. You gotta, now you gotta keep going. But. Also now like the, like reps lead to so much good stuff. Of course, I have the followers now, which I still think is a microscopic amount compared to what, where we're gonna be at over the next few months, let alone years. But I also have of data to not only review with my team, but to train new team members on. Like when I bring on somebody, I mean, today's been packed with interviews for, for a customer success manager. I can show them my account. I can have them analyze my data and be like, Hey, check this out. See what I mean when I'm training you on this particular piece of the video. It's this way because of this. Here's the data from my own fucking reels. That you can, yeah. And then not to mention the AI that you can train, but the nuance that you get waking up and showing up to a podcast like this, knowing that I've made 400 social media reels in the last 40 days, and having the nuance and be like, okay, yeah. Like there's really not many people that are doing it like this and, and you can't make that confidence that people that try to fake the confidence, they only have it for so long because then they look themselves in the mirror. They say, Hey, I'm not who I say I am. Just working on that congruency, that's the name of my podcast is Congruence. 'cause my favorite words that you gotta thoughts match words. Match actions. Like if, if I think I should be doing something and I'm not doing it, I'm incongruent. If I say I'm gonna do something, I don't do it. To me it's just massive, massive execution and keeping the right people around you that are gonna push you even when you get pushed back. Man, there was, uh, a lot to love there. Uh, and, you know, multiple, multiple things. Um, you know, one surrounding yourself with the right people, uh, is just. Absolutely. You know, the, the only way to be successful, in my opinion, you know, you can't do this on your own. Uh, you can't run a business. You can't run a big business by yourself, right? Um, you're always gonna get bottleneck. AI may change that in the future, but um, you know, you have to have those people around you. You have to have the people that you can bounce ideas off of. Um, and there's two things that I kind of picked out there. Um, one is the uncomfortable feeling of, you know, being, being pushed back on when you know you're making decisions or, um, asking for advice and you get called out and like you said, I'm a big believer and you know, that is something that it should be a daily I. Daily thing. Um, and you really have to be able to understand why you respond a certain way when things bite. You like that. And we talked about that actually on your podcast, I think. Yeah, yeah. Deep topic and an important one. I. And then the, the other side of that, which was, you know, uh, it's really interesting when I see accounts like yours, if I didn't have the context behind what you're doing, um, I found there may be some little part of like, jealousy in me right of, of like this, like, man, like. How is he, you know, he's, he's, it's because he's Danny, you know, and that has really like, really kept me accountable to like, like, man, like of course my LinkedIn isn't growing, like, you know what I mean? Like, I'm not consistent. Uh, my posts suck, you know, I'm not looking at the analytics and it's not a priority for me right now. So. You know, I think, you know, holding yourself accountable is super important, but also the prioritization of things, right? How big of a priority is this? Because if it's not a true priority and you don't have the accountability and you don't have people that surround you who are pushing you to do the right thing, um, it is very, very, very difficult to do something like you were doing at the scale you're doing it and how quickly you're doing, you know? I mean, it's, uh, it's, I took this from Hormoz. It was a podcast that he put out around the middle of December, 2024 called Lack of Focus is Keeping You Poor. Something like that. That particular podcast completely changed my life because he talked about how. You need to choose the one thing, like the one big swing that you can take that will solve all the problems and put all of your focus towards that. Yeah, so I decided that if I become effectively a full-time content creator slash influencer, and I can grow a big enough audience, what other problems get solved? Leads get solved, pulse get solved because people can now see my stuff and you have more authority when they're closing, when people have seen you hundreds of times on the internet before. I have networking on point now because all I have to do is meet someone, just get their Instagram and now I'm at the top of their feed the entire time. I have talent acquisition on point now because I have tons of eyeballs on me just as a result of going like snapping my fingers for 35 days. It looks like snap of fingers, but it's a lot of fucking hard work. But I put up one application for customer success manager. I have 90 applicants, bro. My next problem I have to solve is how I'm gonna talk to all of these qualified people because I put an Instagram story up. Yeah. One of my Colombian employees into the us. I put a quick Instagram story up and I'm in 10 group chats in the matter of an hour, and we're gonna get 'em. Like, that's the power of social media. So it's like picking one thing and sticking your entire focus to it. But to your point of like, if you didn't see behind the scenes a little bit of what we're doing, it'd be hard to grasp. And to me, I think that there's, there's power in. Putting in obscene amounts of work and making it look easy. Because then if I have a competitor that says, oh, it's just 'cause he's Danny, that person has now quit in my eyes. Yeah. They will now not be able to compete with me and they've admitted that I'm better when in reality I'm not any better. I just worked harder. Yes. And I could steal it and made it look easy, but like, dude, I can't tell you like if I added up the amount of hours of sleep I've lost. From the beginning of this challenge because it's like, oh, I gotta schedule all four posts out tomorrow. I gotta put 'em on trial rails. We gotta put 20 variations of each of these posts, not 20 variations of the post, but if you put out five variations of four posts in one day or posting 20 times a day, like, dog, I just wanna go to sleep. But like, I gotta wake up tomorrow at five 30 and I'm gonna work out 'cause I'm working towards the next marathon that we're running. It's like, but, but let's go. But you don't, you don't quit at those. Because if, if I skip one of those, it derails me completely. But if I show up to all of those. Now the next roadblock that comes towards me or like I'm talking to someone you speak with massive constantly. Like I, I wake up and, and I, and I, I know, I know, like I can look myself in the mirror and I'm the only one that will know yes or no if I put everything I had out there for the day and every day that I, it's, yes, I put everything out there, it feels good, and you operate the way that you're supposed to operate. There's no incongruencies, there's no inconsistencies. If I wanna talk this talk, I have to, I have to fucking walk the walk as well. So it's, it's fulfilling when you run the walk and you do it even more than you said you were gonna do. Yeah, man, I, I, I love that. And I'll, I'll wrap up with the kind of one last thought, um, because. Well, at the end of the day, um, with ai, again, there, there is so much to look out, uh, and get, um, almost envious of or, or concerned that you're falling behind. And the biggest piece of advice, the biggest shift for me personally, uh, for anyone listening was, um, one, never focus on anyone but yourself. Right? Um, so that was a big shift of like, you know, the healthcare system. For example, how do we fix the healthcare system? I. Just go build a better healthcare system, right? How do we fix the Democratic or Republican parties, right? We got a bunch of people that love to talk about politics these days, um, and they're not doing anything about it, right? So how about you can start of talking bad about the other party. You just go build a better party. If you're Republican, go build a better Republican party and you won't have to worry about what other people. Are doing right at Rev Pilot inside of our company, the same thing. It doesn't matter what these other people are doing, we can take inspiration from them, but at the end of the day, it matters what we are doing in the inside of our organization on a daily basis to make sure we're getting to where we want. And then the second piece of that. Is creativity, you know, and, and this is something, a core piece of what you do with content creation and all this. Uh, but with ai, uh, we're really limited right now from what I've seen by our own creativity because it's a whole new way of thinking. Um. Can we do it this way or is there another way? And we were so used to the limitations that we had on operations and sales and CRMs and those have been lifted. Those are gone, you know, so it's a combination to me of focusing on yourself and you know, just building something you truly care about. That's something amazing. Um. And, and yeah, so it fires me up. Um, but Danny, man, this was a great conversation. Um, I really appreciate you sharing all of your insights and experiences with us. And, um, before we wrap up, where can people find you? I know, uh, it is under Professor Danny on Instagram. Is that it? That's the best spot. Professor Danny on ig. Perfect. Check him out on, uh, professor Danny. Everything else will be linked in the description and bio there and, uh, follow along in his journey. Uh, I can, he, he'll be at a hundred K before you know it and, and beyond, so. Um, but again, Danny, man, thank you so much, Jordan, brother, you're a beast. This podcast is going places, man. I'm excited to watch it grow. You're Saturday. Awesome. Awesome. Cheers.