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[Steve Doyle]: Hey, welcome everyone to this
episode of Blue Collar BS. Today, kind of hanging
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[Steve Doyle]: out without our co-host, Brad
Herda, who's off having some family time, things
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[Steve Doyle]: like that. So you get me losing
my voice. We're just getting back from our
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[Steve Doyle]: conference that we had down in
Cincinnati. It was great conference, learning
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[Steve Doyle]: new tools, skills for what we
do and deliver to our clients and to the trades.
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[Steve Doyle]: This week, we have an awesome
guest. His name is Andrew Brown. He is the
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[Steve Doyle]: CEO and founder of Tool Fetch.
Andrew, welcome to the show.
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[Andrew Brown]: Thanks for having me. And sorry
about your voice, but you're coming in crystal
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[Andrew Brown]: clear.
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[Steve Doyle]: All right, awesome. No, it's
dumb on purpose, with purpose. So,
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[Andrew Brown]: All good.
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[Steve Doyle]: it wouldn't be fun. Wouldn't
be fun. So Andrew, before we get started, we
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[Steve Doyle]: always ask every guest, what
generation do you best fit in with or identify
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[Steve Doyle]: with?
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[Andrew Brown]: What generation am I in or what
do I identify with?
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[Steve Doyle]: Both!
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[Andrew Brown]: Both, oh no,
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[Steve Doyle]: I'm gonna
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[Andrew Brown]: I'm gonna
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[Steve Doyle]: know
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[Andrew Brown]: give
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[Steve Doyle]: both
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[Andrew Brown]: away
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[Steve Doyle]: today.
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[Andrew Brown]: my age.
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[Steve Doyle]: Oh.
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[Andrew Brown]: Oh no.
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[Steve Doyle]: YEAH! YEAH!
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[Andrew Brown]: I think I tuck underneath the
generation X.
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[Steve Doyle]: Alright!
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[Andrew Brown]: Yeah, yeah, I'm not dating
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[Steve Doyle]: Solid,
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[Andrew Brown]: myself.
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[Steve Doyle]: alright.
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[Andrew Brown]: Yeah,
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[Steve Doyle]: Solid.
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[Andrew Brown]: yeah. I think across the board,
I don't think there's one sort of generation
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[Andrew Brown]: I kinda mean towards, I think.
The stuff that I do in the blue collar skill
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[Andrew Brown]: trades and my messaging just
goes across the board with a lot of different
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[Andrew Brown]: generations. So I don't think
there's one sort of generation that I kind
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[Andrew Brown]: of tuck underneath. Obviously,
I have my own thoughts on my generation versus
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[Andrew Brown]: others, and that's probably
a different conversation. But yeah, I try to
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[Andrew Brown]: keep an open mind and try to
stay with the times. and the relevance, whether,
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[Andrew Brown]: when it doesn't matter what
age they are.
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[Steve Doyle]: Right. Yeah, absolutely. Absolutely.
So Andrew, tell us, share with our listeners
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[Steve Doyle]: a little bit about your story
and how you came into the blue color space
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[Steve Doyle]: because it's kind of unique.
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[Andrew Brown]: Yeah, so to give you a little
context in your audience context, I can take
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[Andrew Brown]: you back to September 11th,
2001, when I was 23 years old, living in New
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[Andrew Brown]: York City at the time. And planes
had just hit the World Trade Center. And like
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[Andrew Brown]: everyone else, we were in complete
shock. And I just had this pit in my stomach
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[Andrew Brown]: that I had to do something.
I couldn't just sit there. And I got a crazy
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[Andrew Brown]: idea to give my friend a call
in Rhode Island. And have him come in and we
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[Andrew Brown]: were gonna go down there. We
were gonna help. And after some convincing
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[Andrew Brown]: back and forth, after a few
days, he came in, picked me up in a big blue
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[Andrew Brown]: truck with an American flag
on the back. And he was dressed up as
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[Steve Doyle]: Yeah.
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[Andrew Brown]: a trades person. He had a hard
hat on, he had overalls on, and he said, here
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[Andrew Brown]: you go, here's
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[Steve Doyle]: Right?
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[Andrew Brown]: your set. We find ourselves
racing down the West Side Highway from checkpoint
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[Andrew Brown]: to checkpoint, and we parked
the car, and all of a sudden I find myself
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[Andrew Brown]: on ground zero. helping tradespeople
and emergency workers find survivors. And I
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[Andrew Brown]: was just remembering watching
the tradespeople do whatever was necessary
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[Andrew Brown]: to find people in the rubble
and going into unstable structures. And there
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[Andrew Brown]: was no PPE on, I was just in
struck in awe what they were capable of. And
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[Andrew Brown]: they were running really side
by side with emergency workers. And you talk
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[Andrew Brown]: about life changing events,
trajectory changes.
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[Steve Doyle]: Yeah.
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[Andrew Brown]: I was an IT guy. I wasn't a
tool guy. And
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[Steve Doyle]: Hahaha, right!
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[Andrew Brown]: literally after that situation,
I quit my job. I was in IT at the time I had
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[Andrew Brown]: quit my job and for months I
had sleepless nights of figuring out how do
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[Andrew Brown]: I get back to the blue collar
trades? And from a safety standpoint of seeing
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[Andrew Brown]: that with no PPE on and just
What can I do to give back? And that's where
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[Andrew Brown]: I co-founded an online tool
and equipment business named Tool Fetch with
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[Andrew Brown]: my brother. Little over 20 years
ago, we're still going strong. We still love
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[Andrew Brown]: the business today.
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[Steve Doyle]: That's awesome.
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[Andrew Brown]: And we sell tools to the skilled
trades. So professionals such as welders, carpenters,
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[Andrew Brown]: plumbers, electricians, and
other blue collar trades. And these are the
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[Andrew Brown]: men and women who are building
and repairing our bridges, our tunnels, our
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[Andrew Brown]: roads. And we reached them by
offering one of the largest online tool and
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[Andrew Brown]: equipment catalogs on the internet
with a million different products from 650
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[Andrew Brown]: different vendors. So lifts,
cement mixers, drain cleaners,
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[Steve Doyle]: Right?
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[Andrew Brown]: harnesses, and stuff like that.
That is my way to give back to the Blue Collar
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[Andrew Brown]: Skill Trades dating back 22
years ago what I saw.
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[Steve Doyle]: Mm-hmm. That's phenomenal. Like
kudos to you and your brother for doing that
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[Steve Doyle]: It's not something people do
and think of every single day
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[Andrew Brown]: Yeah.
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[Steve Doyle]: to get out there new fruit for
them So some of the stuff I've seen you post
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[Steve Doyle]: on LinkedIn, right? It's how
do we engage? the younger generation To get
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[Steve Doyle]: into the trades What are your
ideas there?
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[Andrew Brown]: Yeah, to get people interested
in the trades, we need to look at what generation
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[Andrew Brown]: are we targeting, right? Are
we targeting millennials? Who are we targeting?
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[Andrew Brown]: We have a problem. We have 40%
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[Steve Doyle]: Next.
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[Andrew Brown]: that are retiring in the next
five or 10 years. So roughly the ages and maybe
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[Andrew Brown]: in the mid 40s or 50s and, you
know, retirement is, is, it's just sort of
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[Andrew Brown]: around the corner. So we have
a huge gap and a trades gap of the amount of
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[Andrew Brown]: people that are leaving versus
coming in. So the question is, how do you get
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[Andrew Brown]: younger kids interested? It
has to come down to messaging. It has to come
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[Andrew Brown]: down to what's being spoken
about in your household from a parent standpoint.
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[Steve Doyle]: Yes! Hell yes!
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[Andrew Brown]: What are your parents saying?
And it depends on obviously household to household.
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[Andrew Brown]: Some parents are pro-college,
some are not pro-college, some are open to...
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: different types of careers.
And I am look, I went to college myself, but
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[Andrew Brown]: I could tell you,
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[Steve Doyle]: same.
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[Andrew Brown]: I could tell you I spent four
years and I was more confused coming out of
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[Andrew Brown]: school than when I was in school.
I bounced around
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[Steve Doyle]: Yep.
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[Andrew Brown]: to major and major and went
into all these different areas. And then I
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[Andrew Brown]: ended up selling tools to the
skilled trades because of life changing event.
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[Andrew Brown]: But parents, guidance counselors,
so guidance counselors, when they're sitting
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[Andrew Brown]: down with kids, are they
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[Andrew Brown]: of about going down a path of
the trades? Are they thinking of maybe an electrician
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[Andrew Brown]: or a plumber or a welder? Or
are they just saying, what college are you
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[Andrew Brown]: going to? What's being said
most
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: of the time? And I always say
this, that college guidance counselors and
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[Andrew Brown]: teachers are the best marketers
for colleges. That
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[Steve Doyle]: Yeah.
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[Andrew Brown]: they are,
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: you know, kind of in some respects,
pushing them, people into college. maybe it's
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[Andrew Brown]: not the right path. And I'm
not saying it's
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[Steve Doyle]: Yeah.
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[Andrew Brown]: a bad path, I'm just saying
it's not the right path for everybody. And
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[Andrew Brown]: then the teachers,
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[Steve Doyle]: Correct.
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[Andrew Brown]: teachers itself. Teachers are,
what are they saying in the classroom? Are
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[Andrew Brown]: they giving options like the
trades? And on top of kids, are they taking
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[Andrew Brown]: trades classes? Like is there
some type of shop
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[Steve Doyle]: Right.
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[Andrew Brown]: class in school?
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: That is not where it used to
be years prior, where you used to take a shop
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[Andrew Brown]: class. And I don't even remember
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[Steve Doyle]: Exactly.
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[Andrew Brown]: taking a shop class. And
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[Steve Doyle]: Yep.
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[Andrew Brown]: if you're exposing kids early,
working with their hands, somebody has a mechanical
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[Andrew Brown]: ability, maybe it sparks
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[Steve Doyle]: Bye.
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[Andrew Brown]: something to say, whoa, I can
do something, I can have a career like this,
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[Andrew Brown]: and then sends them on that
path. So I think it's getting to parents, getting
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[Andrew Brown]: to guidance counselors, and
getting to teachers. Those are your three main.
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[Andrew Brown]: objectives to try to change
some
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[Steve Doyle]: No.
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[Andrew Brown]: of the old adage about the trades.
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[Steve Doyle]: Yeah, no, excellent points. And
even in, so I'm out of Detroit, so Michigan,
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[Steve Doyle]: you know, schools here, a lot
of them have closed those trade components
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[Steve Doyle]: down. For what reason? Well,
we don't see the value in that. It's not who
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[Steve Doyle]: we are as educators. We're not
here to educate them in the trades. And that's
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[Steve Doyle]: just a huge disservice to, not
just the students, but society in general.
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[Steve Doyle]: Because we're standing around,
not standing around, but we're faced with the
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[Steve Doyle]: huge exodus of people leaving
the trade industry. And there's not a real
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[Steve Doyle]: strong pipeline to fill it in.
At all. So what are you seeing as some trends
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[Steve Doyle]: with some of the trades in your
area? Like how are they reaching out and engaging
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[Steve Doyle]: different markets to bring people
into the trades?
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[Andrew Brown]: So what I've seen, especially
with the younger generation, if you want to
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[Andrew Brown]: get the attention of somebody,
social media, where are people consuming their
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[Andrew Brown]: content? Right? Social media,
that's kind of where I tuck myself underneath
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[Andrew Brown]: and I have a heavy presence
on LinkedIn to show up every day, put a video
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[Andrew Brown]: out about the trades. And that's
where they're consuming. So whether it's on
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[Andrew Brown]: LinkedIn, or it's on TikTok,
or it's YouTube shorts. or some other type
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[Andrew Brown]: of platform, maybe Facebook
or whatever, or Instagram, getting in front
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[Andrew Brown]: of the younger generation who
are consuming some of those platforms have
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[Andrew Brown]: unique messaging about the trades.
And I've tried to do that in different platforms
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[Andrew Brown]: to try to get people interested
or at least start
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[Steve Doyle]: Yeah.
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[Andrew Brown]: the conversation that, hey,
you know what,
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[Steve Doyle]: Right.
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[Andrew Brown]: we have this trades deficit,
and I always say this.
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[Steve Doyle]: Thank
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[Andrew Brown]: In the
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[Steve Doyle]: you.
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[Andrew Brown]: next
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[Steve Doyle]: Bye.
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[Andrew Brown]: handful of years, a trades person
can demand $100 an hour because of the supply
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[Andrew Brown]: and demand.
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[Steve Doyle]: Oh, easily.
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[Andrew Brown]: You know,
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[Steve Doyle]: Yeah.
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[Andrew Brown]: there's more work than people.
And if you have that
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[Steve Doyle]: Yeah.
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[Andrew Brown]: skill, I mean, you're golden
if you keep continually building up your skill
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[Andrew Brown]: set and, you know,
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[Steve Doyle]: Yeah, absolutely.
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[Andrew Brown]: possibly working and starting
your own business one day. I mean, sky's the
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[Andrew Brown]: limit. And I see this even here
as an example. in the New York region, it's
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[Andrew Brown]: very difficult. And everyone's
always complaining, friends of mine saying,
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[Andrew Brown]: I can't find anybody. I can't
find an electrician.
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[Steve Doyle]: Yeah.
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[Andrew Brown]: I can't find a plumber. I always
say, because they have enough work. They
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[Steve Doyle]: Yeah.
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[Andrew Brown]: can pick and choose the jobs
they want. So
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[Steve Doyle]: Uh huh.
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[Andrew Brown]: there is just a supply and demand
issue here. But
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[Steve Doyle]: R A I N
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[Andrew Brown]: getting back to the original
question, yes, I think social media and the
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[Andrew Brown]: messages, I also think showing
up construction company showing up at trade
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[Andrew Brown]: spares. So when a kid is looking,
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[Steve Doyle]: Yeah.
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[Andrew Brown]: walking through the trade spare,
who's there? A college is there, maybe a bank
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[Andrew Brown]: is there, it's some other organizations.
Is a construction company there? And if the
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[Andrew Brown]: construction company is there,
how do you get the interest? If I'm walking
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[Andrew Brown]: by on 16, 17, how do you peak
the interest of somebody? Because
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[Steve Doyle]: Hmm.
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[Andrew Brown]: I think a lot of people think,
kids think, well, you know what? dirty job
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[Andrew Brown]: and it's a guy pushing a wheelbarrow
on a construction. I don't want to do that.
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[Andrew Brown]: And we have
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[Steve Doyle]: Right.
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[Andrew Brown]: to change that mentality that
when you're working in construction, you're
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[Andrew Brown]: not just building a building,
you're building a building for people who to
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[Andrew Brown]: have jobs. When you're repairing
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[Steve Doyle]: Right.
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[Andrew Brown]: or building a bridge, people
can get over it and go to their work, you know,
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[Andrew Brown]: preparing a road or if you're
building
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: a school, you're providing education
to schools to show kids. what
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: it's like to be on the job site
and what's the ladder of success. And we're,
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[Andrew Brown]: look, you can start off
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[Steve Doyle]: Yeah.
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[Andrew Brown]: as an apprentice. You could
be a journeyman. You can go up to be a master.
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[Andrew Brown]: You can run a construction company
one day or you can start your own business
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[Andrew Brown]: one day, just sharing all what
you can do. And I don't know if that's
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[Steve Doyle]: Right.
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[Andrew Brown]: fully there. I think there are
probably some aspects that probably could be
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[Andrew Brown]: tweaked, but I think you need
to engage and get in front of kids and... Let
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[Andrew Brown]: them know what's possible in
the trades.
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[Steve Doyle]: Yeah. So what do you think is
preventing the current market today from engaging
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[Steve Doyle]: in that way on social media,
making it relatable and sharing their purpose
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[Steve Doyle]: for that generation?
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[Andrew Brown]: I think people are doing it.
I think it's out there. I think it just needs
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[Andrew Brown]: to be amplified. You know,
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[Steve Doyle]: Yeah.
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[Andrew Brown]: everybody does their piece.
You do your piece with the podcast. I do my
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[Andrew Brown]: piece with video messaging and
the next person
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[Steve Doyle]: Yeah.
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[Andrew Brown]: does their podcast. Everybody
chips away at the old adage. We're all doing,
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: we're kind of working together,
but like, we're sort of working together, but
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[Steve Doyle]: Genuinely.
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[Andrew Brown]: we're all banding together to
do this. We all want
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[Steve Doyle]: Right.
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[Andrew Brown]: the same thing. We don't want
the trades to die. We don't want people just
252
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[Andrew Brown]: to retire and people don't take
over.
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[Steve Doyle]: Right.
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[Andrew Brown]: So we all, our hearts are all
in the right place. And I think we just need
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[Andrew Brown]: to do more of it out there.
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[Steve Doyle]: Yeah. Have you seen any trade
companies do this successfully?
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[Andrew Brown]: personally.
258
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[Steve Doyle]: Yeah.
259
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[Andrew Brown]: No particular example off the
top of my head. You know, I see spurts here
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[Andrew Brown]: and there. Nothing really sickly
comes to mind, and this goes back to there
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[Andrew Brown]: needs to be more of it.
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[Steve Doyle]: Yeah.
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[Andrew Brown]: And that's why one of the things
I do is I just try to put as much out there
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[Andrew Brown]: as possible to
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[Steve Doyle]: Right.
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[Andrew Brown]: bring awareness to it. So I
think
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[Steve Doyle]: Mm-hmm.
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[Andrew Brown]: more across the board of the
social media and the videos and messaging
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[Steve Doyle]: Right.
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[Andrew Brown]: of what's possible. But I don't
have anybody, unfortunately, in particular,
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[Andrew Brown]: that
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[Steve Doyle]: Yeah.
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[Andrew Brown]: I can say is doing, wow, you
know, is doing an excellent job in that respect.
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[Steve Doyle]: No, that's fine, because that's
what we see as well is the talk is there
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[Andrew Brown]: Mm-hmm.
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[Steve Doyle]: to, well, we want these people.
Well, as you pointed out, where should we engage
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[Steve Doyle]: with them on? Because they're
always playing on their phones, right? They're
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[Steve Doyle]: not, you know, they'll listen
to the radio, but that's hit and miss. But
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[Steve Doyle]: where are they always at? They're
always playing on their phones. And how do
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[Steve Doyle]: we reach them? Oh, we just put
out the same static crap. all the time and
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[Steve Doyle]: we're never consistent. And that's
what makes you unique is you're out there putting
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[Steve Doyle]: out videos. With strategic, unique
messaging about that market. So I just, I truly
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[Steve Doyle]: want to say thank you for what
you're doing because it's, it is making an
284
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[Steve Doyle]: impact.
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[Andrew Brown]: I appreciate it. And you know,
I only do it from my heart. It's it's it
286
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[Steve Doyle]: Hmm?
287
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[Andrew Brown]: dates back to to 9 11. But you
know, these are amazing people in the in the
288
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[Andrew Brown]: trades, the men and women who
do what they do. And I really wanted to be
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[Andrew Brown]: some degree of voice or a beacon
to to really put that message out there that
290
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[Andrew Brown]: what they do is important and
they're essential. And if we woke up one day,
291
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[Andrew Brown]: next day, and they all disappeared,
we'd be in a really tough spot and things would
292
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[Andrew Brown]: not be fixed.
293
00:15:43,944 --> 00:15:46,070
[Steve Doyle]: Yeah, absolutely.
294
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[Andrew Brown]: We always take for granted,
I flip the switch and the power goes on, the
295
00:15:49,559 --> 00:15:51,199
[Andrew Brown]: lights come on, right? I flush
the toilet,
296
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[Steve Doyle]: Right.
297
00:15:51,959 --> 00:15:56,581
[Andrew Brown]: I take these things for granted,
but my heat goes on, my AC goes on, but men
298
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[Andrew Brown]: and women are fixing it and
maintaining these systems. And we just, we
299
00:16:00,910 --> 00:16:06,552
[Andrew Brown]: can't let, we can't let the
trades die. You know, we have infrastructure
300
00:16:06,572 --> 00:16:10,274
[Andrew Brown]: work we want to do. We're spending
billions of dollars. We have a C minus rating
301
00:16:10,934 --> 00:16:15,176
[Andrew Brown]: and it's, it's frightening that
no one wants to take the job. Who's going to
302
00:16:15,216 --> 00:16:20,218
[Andrew Brown]: fix it? So we need to do a better
job in all sense that we just want to make
303
00:16:20,238 --> 00:16:25,700
[Andrew Brown]: sure that things are, are being
fixed. And, and, and like I said, all, all
304
00:16:25,720 --> 00:16:28,501
[Andrew Brown]: together we just need to do
a better job on the marketing front.
305
00:16:29,815 --> 00:16:35,859
[Steve Doyle]: Right. So have you seen or heard,
because we like to talk generations on this
306
00:16:35,879 --> 00:16:42,745
[Steve Doyle]: show, any stigma differences
between the different generations, so between
307
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[Steve Doyle]: the boomers and the Gen X and
the millennials and the Gen Z, where there
308
00:16:49,470 --> 00:16:55,214
[Steve Doyle]: might be some reasons why Gen
Z wouldn't want to get into the trades.
309
00:16:56,958 --> 00:17:02,419
[Andrew Brown]: Yeah, I think over time it's,
I think it's getting better. I think, you know,
310
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[Andrew Brown]: back years prior, it was just
acceptable that you worked in a factory. It
311
00:17:08,541 --> 00:17:13,322
[Andrew Brown]: was acceptable that you were
a mechanic. It was acceptable. At some point,
312
00:17:13,362 --> 00:17:18,644
[Andrew Brown]: something shifted, whether,
you know, college was the portion at some point.
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[Steve Doyle]: Mm-hmm.
314
00:17:18,684 --> 00:17:21,685
[Andrew Brown]: And to say that, you know, you
should be getting a white collar job versus
315
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[Andrew Brown]: a blue collar job. And then
it got looked down upon that it's not. You
316
00:17:25,022 --> 00:17:28,784
[Andrew Brown]: know, it's plan, it's option
B. It's for the bad kids out there. Something,
317
00:17:28,971 --> 00:17:29,216
[Steve Doyle]: Right.
318
00:17:29,184 --> 00:17:34,848
[Andrew Brown]: something at some point changed.
I can't, I'm not gonna fully speculate on which
319
00:17:34,908 --> 00:17:37,450
[Andrew Brown]: generation per se, but over
time
320
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[Steve Doyle]: Yeah,
321
00:17:37,510 --> 00:17:37,890
[Andrew Brown]: it's just,
322
00:17:37,662 --> 00:17:38,071
[Steve Doyle]: that's fair.
323
00:17:38,191 --> 00:17:42,814
[Andrew Brown]: it shifted. But even, even to
today, so if I'm a kid and I'm thinking about
324
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[Andrew Brown]: what I'm gonna do for the rest
of my life, right? A lot of kids want instant
325
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[Andrew Brown]: gratification. They want it
today.
326
00:17:49,590 --> 00:17:49,800
[Steve Doyle]: Yes.
327
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[Andrew Brown]: I don't want to work for it.
So take, wait, it's gonna take me five or 10
328
00:17:53,161 --> 00:17:55,923
[Andrew Brown]: years. Why? Why should I do
that? Maybe I
329
00:17:55,916 --> 00:17:56,231
[Steve Doyle]: Mm-hmm.
330
00:17:55,943 --> 00:18:01,587
[Andrew Brown]: can do something in technology.
Maybe I can do something in AI. Or can I start
331
00:18:01,607 --> 00:18:06,150
[Andrew Brown]: a social media channel, make
adsense? I don't know. It's just, there's a
332
00:18:06,170 --> 00:18:07,111
[Andrew Brown]: different mentality
333
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[Steve Doyle]: Yeah.
334
00:18:07,511 --> 00:18:12,815
[Andrew Brown]: today. And not saying this is
everybody, but the work ethic is maybe a little
335
00:18:12,835 --> 00:18:15,296
[Andrew Brown]: bit different than it once was.
And
336
00:18:15,092 --> 00:18:15,318
[Steve Doyle]: Right.
337
00:18:15,436 --> 00:18:19,999
[Andrew Brown]: people just want it now. Kids
looking for it now. And it's not like that
338
00:18:20,060 --> 00:18:27,757
[Andrew Brown]: in the skill trees to some degree,
but it takes time to build up your skill set.
339
00:18:28,117 --> 00:18:32,940
[Andrew Brown]: And maybe kids just don't want
to do that. They just want a quick and easy,
340
00:18:33,032 --> 00:18:33,236
[Steve Doyle]: Mm-hmm.
341
00:18:34,321 --> 00:18:40,045
[Andrew Brown]: I don't have to work as hard,
but that's just seems to be sort of the direction
342
00:18:40,546 --> 00:18:43,208
[Andrew Brown]: younger kids sort of taking
right now. And I hope that changes.
343
00:18:43,275 --> 00:18:43,456
[Steve Doyle]: Hmm?
344
00:18:43,488 --> 00:18:44,388
[Andrew Brown]: I know it's changing, but
345
00:18:44,565 --> 00:18:44,746
[Steve Doyle]: Yeah.
346
00:18:45,069 --> 00:18:45,689
[Andrew Brown]: it's a slow burn.
347
00:18:46,891 --> 00:18:54,232
[Steve Doyle]: It's a slow burn and as we were
talking earlier, it's one, talking about it
348
00:18:54,373 --> 00:19:00,494
[Steve Doyle]: in their words, on their terms,
on their platforms of choice, but then circling
349
00:19:00,534 --> 00:19:07,316
[Steve Doyle]: back to the adults that influence
them and messaging to them. So circling back
350
00:19:07,356 --> 00:19:15,498
[Steve Doyle]: to that, what messaging should
we be having for parents that may have children
351
00:19:15,518 --> 00:19:18,985
[Steve Doyle]: that, you know, There is other
options for college.
352
00:19:22,366 --> 00:19:29,090
[Andrew Brown]: Yeah, the messaging should be
that there is that college is not the 100%
353
00:19:29,390 --> 00:19:35,595
[Andrew Brown]: path that everybody should take
before before a kid signs on that data line.
354
00:19:36,395 --> 00:19:40,518
[Andrew Brown]: It takes on a tremendous amount
of debt where that debt follows you and then
355
00:19:40,899 --> 00:19:44,161
[Andrew Brown]: thinking sort of past college
of how long is it going
356
00:19:44,087 --> 00:19:44,148
[Steve Doyle]: Hmm.
357
00:19:44,201 --> 00:19:49,004
[Andrew Brown]: to take to make back that money
which direction am I going to take the messaging
358
00:19:49,024 --> 00:19:56,192
[Andrew Brown]: just has to change overall.
of the old adage of it being dirty, it's not
359
00:19:56,232 --> 00:20:00,175
[Andrew Brown]: respected, it's option B like
I mentioned, it's for the bad
360
00:20:00,213 --> 00:20:00,423
[Steve Doyle]: Yeah.
361
00:20:00,215 --> 00:20:05,477
[Andrew Brown]: kids, that stuff needs to go
away. So the messaging aspect needs to change
362
00:20:05,518 --> 00:20:10,680
[Andrew Brown]: and that's through video messaging
like myself, that is through just getting to
363
00:20:10,760 --> 00:20:17,004
[Andrew Brown]: parents and making them understand
that it's not what it used to be. It's respectable.
364
00:20:17,304 --> 00:20:21,122
[Andrew Brown]: I always say, and I always make
this joke, but You know, people ask, well,
365
00:20:21,222 --> 00:20:24,523
[Andrew Brown]: who's got the large house down
the street? Oh, that guy owns a plumbing company.
366
00:20:24,583 --> 00:20:26,384
[Andrew Brown]: Right. What? I don't even understand
how
367
00:20:26,518 --> 00:20:26,812
[Steve Doyle]: Yeah.
368
00:20:26,584 --> 00:20:30,245
[Andrew Brown]: he's in the trades. I don't.
And you'd be really surprised. Most people
369
00:20:30,265 --> 00:20:34,826
[Andrew Brown]: would be surprised at what.
People in the trades and they can do extremely
370
00:20:34,866 --> 00:20:38,888
[Andrew Brown]: well. And in something that
you didn't think that they could do well and
371
00:20:39,268 --> 00:20:44,549
[Andrew Brown]: that they do very well, you
know, by working with their hands. So.
372
00:20:43,935 --> 00:20:44,795
[Steve Doyle]: Yeah, absolutely.
373
00:20:44,649 --> 00:20:44,769
[Andrew Brown]: Yeah.
374
00:20:46,536 --> 00:20:54,882
[Steve Doyle]: And I'm a huge advocate of being
in the trades. Why? Why should we go into debt
375
00:20:55,082 --> 00:20:59,245
[Steve Doyle]: to get an education, to spend
years to pay it off when I can go out into
376
00:20:59,285 --> 00:21:05,269
[Steve Doyle]: the trades right now and have
income coming in and I don't have those sunk
377
00:21:05,309 --> 00:21:11,254
[Steve Doyle]: bills that I'm paying for decades
in student loans? And I think that's some messaging
378
00:21:11,294 --> 00:21:13,836
[Steve Doyle]: too for parents. because they
don't understand that.
379
00:21:14,794 --> 00:21:14,955
[Andrew Brown]: Yeah.
380
00:21:14,897 --> 00:21:20,784
[Steve Doyle]: That there are great paying jobs
right now where kids are, I'm saying kids,
381
00:21:21,125 --> 00:21:25,830
[Steve Doyle]: because some of my clients are
signing 20 year olds at 25 to $30 an hour.
382
00:21:25,852 --> 00:21:26,033
[Andrew Brown]: Yep.
383
00:21:28,139 --> 00:21:33,150
[Steve Doyle]: to start working as a general
laborer. Like we're just talking general labor
384
00:21:33,191 --> 00:21:39,961
[Steve Doyle]: at $25, $30 an hour. And it goes
up from there to, yes, they are getting paid
385
00:21:40,022 --> 00:21:46,817
[Steve Doyle]: over $100 an hour. Some are getting
close to $200 an hour. Which is way better
386
00:21:46,837 --> 00:21:47,558
[Steve Doyle]: than white collar.
387
00:21:49,855 --> 00:21:53,676
[Andrew Brown]: Yeah, look, you have to put
the time and energy into college and a lot
388
00:21:53,716 --> 00:21:59,337
[Andrew Brown]: of people come out and they
switch completely. So they majored in something
389
00:21:59,377 --> 00:22:02,598
[Andrew Brown]: and then all of a sudden they
just, I'm not going to do this anymore. I've
390
00:22:02,638 --> 00:22:05,579
[Andrew Brown]: seen that. I've seen more people
upset who went to
391
00:22:05,489 --> 00:22:05,655
[Steve Doyle]: Thank
392
00:22:05,599 --> 00:22:06,019
[Andrew Brown]: college
393
00:22:05,675 --> 00:22:05,738
[Steve Doyle]: you.
394
00:22:06,299 --> 00:22:09,940
[Andrew Brown]: and just literally just changed
and they started all over again. I mean, that
395
00:22:09,980 --> 00:22:10,680
[Andrew Brown]: happens too.
396
00:22:10,571 --> 00:22:10,875
[Steve Doyle]: Right.
397
00:22:11,360 --> 00:22:16,650
[Andrew Brown]: And that's, that's a heavy investment
into, you know, into college. and you spent
398
00:22:16,690 --> 00:22:21,073
[Andrew Brown]: four years of your life plus
a few years outside in the wrong job because
399
00:22:21,093 --> 00:22:24,916
[Andrew Brown]: you're in a completely different,
you want to go into a completely different
400
00:22:24,956 --> 00:22:29,480
[Andrew Brown]: space. So that happens as well.
And I've seen that and unfortunately that happens.
401
00:22:30,040 --> 00:22:34,543
[Andrew Brown]: But like you said, just to amplify
what you said about getting into the trades,
402
00:22:35,004 --> 00:22:39,162
[Andrew Brown]: you know, it's less expensive
trade school. and making money while you're
403
00:22:39,303 --> 00:22:44,446
[Andrew Brown]: an apprentice and you have something
that will stay with you if you build your skills
404
00:22:44,506 --> 00:22:50,931
[Andrew Brown]: up for a very long time and
you're needed. And that skillset is needed.
405
00:22:51,731 --> 00:22:55,354
[Andrew Brown]: And it depends what you do with
it. If you wanna
406
00:22:55,255 --> 00:22:55,465
[Steve Doyle]: Mm-hmm.
407
00:22:55,394 --> 00:22:59,276
[Andrew Brown]: climb the ladder of success,
you wanna build your way up and you wanna find
408
00:22:59,296 --> 00:22:59,977
[Andrew Brown]: a mentor
409
00:22:59,819 --> 00:23:00,050
[Steve Doyle]: Right.
410
00:23:00,037 --> 00:23:03,539
[Andrew Brown]: and you wanna train and get
better and then own your business one day,
411
00:23:03,659 --> 00:23:05,261
[Andrew Brown]: that's wonderful as an entrepreneur.
412
00:23:05,687 --> 00:23:05,928
[Steve Doyle]: Mm-hmm,
413
00:23:05,801 --> 00:23:06,541
[Andrew Brown]: That door is open.
414
00:23:06,631 --> 00:23:06,873
[Steve Doyle]: yeah.
415
00:23:07,850 --> 00:23:08,393
[Andrew Brown]: So there's a lot of
416
00:23:08,401 --> 00:23:08,602
[Steve Doyle]: Mm-hmm.
417
00:23:08,433 --> 00:23:09,761
[Andrew Brown]: possibilities and opportunities.
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00:23:10,879 --> 00:23:14,923
[Steve Doyle]: Yeah, that's awesome. So Andrew,
I wanna thank you for your time today because
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00:23:14,963 --> 00:23:18,406
[Steve Doyle]: it's just been great, one, getting
to know a little bit about your backstory,
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00:23:18,446 --> 00:23:23,972
[Steve Doyle]: but two, how you are really impacting
the Blue Collar space. So thank you for everything
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00:23:23,992 --> 00:23:26,614
[Steve Doyle]: that you're doing. How can people
get ahold of you?
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00:23:27,530 --> 00:23:32,373
[Andrew Brown]: Yeah, so best ways to get in
touch with me is LinkedIn under Andrew Brown.
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00:23:32,437 --> 00:23:32,668
[Steve Doyle]: Okay.
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00:23:33,013 --> 00:23:38,436
[Andrew Brown]: You can DM me. Um, you can,
uh, speak to me in the tool business. So you
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00:23:38,456 --> 00:23:42,139
[Andrew Brown]: can speak to me about tools
or blue color skilled trades. I love talking
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00:23:42,159 --> 00:23:45,821
[Andrew Brown]: about both. Uh, YouTube is tool
fetch.
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00:23:47,485 --> 00:23:47,750
[Steve Doyle]: Alright.
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00:23:47,582 --> 00:23:53,510
[Andrew Brown]: Yep. And Andrew at tool fetch.com
is my email address and I'm always, uh, I would
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00:23:53,530 --> 00:23:56,954
[Andrew Brown]: like to talk to people in skilled
trades or people who are interested in skilled
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00:23:56,974 --> 00:23:57,315
[Andrew Brown]: trades.
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00:23:59,091 --> 00:24:04,714
[Steve Doyle]: Yeah. Well, and just shout out
to Andrew. He will mess, if you comment on
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00:24:04,734 --> 00:24:07,076
[Steve Doyle]: his feed, he will message you
within hours
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00:24:07,095 --> 00:24:07,284
[Andrew Brown]: Yes.
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00:24:07,877 --> 00:24:10,218
[Steve Doyle]: and have a very pointed question
back for you,
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00:24:10,294 --> 00:24:11,128
[Andrew Brown]: Yes, I tried.
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00:24:11,119 --> 00:24:16,362
[Steve Doyle]: right back to you to engage.
And it is amazing. So thank you, Andrew, for
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00:24:16,382 --> 00:24:16,983
[Steve Doyle]: what you do
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00:24:17,262 --> 00:24:17,619
[Andrew Brown]: Thank you.
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00:24:17,963 --> 00:24:26,249
[Steve Doyle]: and encouraging the Blue Collar
Space and the kids to look at the trades.
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00:24:25,526 --> 00:24:26,536
[Andrew Brown]: Thank you very much, I appreciate
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00:24:26,289 --> 00:24:26,629
[Steve Doyle]: So thank
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00:24:26,576 --> 00:24:26,637
[Andrew Brown]: it.
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00:24:26,669 --> 00:24:28,230
[Steve Doyle]: you. All right.