Get ready for being searched with chat g p T. First of all, if you have not played with chat g p T, you absolutely must. It's so much fun. You must. Can you imagine. The Fun Arms race that we would get to witness as Bing's Search with chat. G p t goes up against Google search with Lambda. I, you've heard me on this channel before, say number one, apple is definitely rolling out an ad platform. There's no question about it. and when that happens, I would open up Apple ads. One of the questions I get asked most often is, are you afraid that something's going to happen to Google? You know, like, are you afraid of a big competitor coming in a stealing market share? And the answer is no. That would be the best thing that could ever happen to me. As a matter of fact, I'm really looking forward to it because as Google's dominance, Grows, it forces us into a position where instead of competing with other ad channels, the way that we used to, we're now competing. It's like in fighting within Google and then Google controls everything. And that's really dangerous cause they get to commoditize all the stuff. As a matter of fact, I, you've heard me on this channel before, say number one, apple is definitely rolling out an ad platform. There's no question about it. And when that happens, I would open up Apple Ads. We're known as the Google Ads agency, but I'm, solution agnostic, man. If I see intent somewhere, I'll go, I'll skate to where the puck is going. So I'd open up Apple, but the one that I just heard, Today, I think it was Ariana and our team that dropped this in Slack is this one. Get ready for being searched with chat G P T. First of all, if you have not played with chat G P T, you absolutely must. It's so much fun. You must, and I guess I don't understand. As a matter of fact, if somebody does understand all this stuff, I'd love to interview on the channel. I realize that G P T three is something of an open source construct, and then there's like open. Deving on G PT three and then Microsoft is an investor and one of those two things. And then here comes chat, G P T, which is owned by Open AI maybe. and Bing search is gonna be powered by chat G P T, which is gonna be super cool once G P T four rolls out cuz it's gonna be a hundred times the size. This is a contender. and I say that as somebody who's just been bulled over by chat G B T Now what's worthy. Mentioning and this is, my buddy Glenn who works here at Solutions Eight. He runs our entire specialist department. Super brilliant guy. He's the one that pointed out that Google has its own version of this Lambda. And, according to, oh, here we go, testing out Lambda. According to everybody who knows. and, but when I say everybody, I say everybody that I've been able to find in a five minute Google search, Lambda is actually better than chat g b. but Google's been hesitant to release it. However, can you imagine the fun arms race that we would get to witness as Bing's? Search with chat? G p t goes up against Google's search with Lambda ia. Think that's so much fun. B I think that in the, realm of ad placement, the possibilities become so granular. Like you're no longer nor could you really bid on search terms, or at least I don't think you could because it's all AI driven and you can't be sure of the terms because it's all, like GP T three is it. it's a linguistic construct. and it's playing with language in a way that doesn't allow us to, state anything explicitly. you might want to bid on car and if it says vehicle, well, now we're back into broad match phrase match, exact match territory. So instead, I think what ends up happening, as if I know, is it all has to be intent driven. And so you go tell the machine, Hey, I want to market to people who are about to have a baby, or, a college student who needs to buy a microwave or whatever. And. we find ourselves in a situation where the placement. Comes in line. It's, it's like content driven ads. And if and when that happens, like your ability to be right at the moment of inflection is, is we've never seen that before. So I think that could be really cool. They'd obviously have to call it out. you've seen this before though, in content articles where something has the double underlying and, and there's the, the content and then there's the, the ad related to the content. But I just, man, I think this would be so, so, I think it'd be so cool. I can't wait for them to roll it out. I don't know. They'll probably roll it out Sand's monetization, and then roll monetization in later, maybe much later. So I'm probably dreaming here a little bit, but I'm still excited to see it. I'd love to know what you think, where you see this going, dropping the comments, hit me up. Otherwise, I'll see you tomorrow.