We have more data, which is always exciting. So shout out to the Andrew on our team who at least told me about this. If you go to reports, predefined reports, scroll down to other. Performance Mex campaign placements. First of all, could you hide this any better? Lord Google? This is actually really cool though. Really cool. Quite a bit of opportunity to slice and dice, and I'm not gonna, I get into, because to be honest with you, I don't know how, and I don't want to look stupid as I'm recording this video. I'd have to go to school on it. However, feel free to play with this. And if there's somebody that's really knows their, their, their way around this, I'd be really interested in learning. We've got a gentleman actually that only does data analytics on our team. So I might have him just go to help me go to school and figure out the multi-dimension ability to integrate some of these reports. Because when I see someone who's not an idiot like me play with this, it can get really cool. Just the comparative analysis that's allowed. That said self-deprecation aside, check it out. Uh, We get to see real placements instead of performance max 600 rows of them. And they're actually exactly what you would think. Like it's, it's like any other display campaign placements. Here's one of the things that I'd caution you against is I'd caution you against allowing this to discourage you because it doesn't matter. Performance max isn't bidding on placements. It's bidding on audience. And so as long as your audience targeting is sound and the goals that you have set up are being met, then what this means is this is where your audiences are. However, I do think that there's some intelligence that can come out of this. So the first thing is, you know, for instance I saw an investing site here at one point wallet investors. This is a company that sells pet products. And if I saw a bunch of investing sites that, you know, and I have this sorted by impression what I would start to do is I'd start to try to identify where there's Consistency and commonalities that are outside of what I might have otherwise assumed our guests, because that's going to feed my audience insights. And so that could be a whole new asset group with a whole new audience insight. If there was a bunch of these, there's not, but you know what I mean? Like I'm giving an example. Some of them make a ton of sense, top dog tips.com. So I look at that and I'm like, gosh, I'm getting so much there, maybe that becomes its own audience. Maybe there's its own, you know asset group just for that. And if I want it to be real sneaky, check this out, y'all check it out. Y'all I go look at their brand and I look at their brand. I look at the colors and look at the profile and look at the, the approach. And now maybe, maybe the of such a child maybe the assets that I'm using and started that essay. Are more aligned with this brand, which, I mean, I gotta be honest with you. That's that's Trojan horse level 5,000, like that's, bad-ass marketing. If you had one brand that was like really performing very well for you. And there's a couple of hero to. My dog guide my pet child. So this is just, I dunno, I would get the biggest kick out of digging into this and really going to school and where we're, we're heading. There is no in somebody correct me by the way, if I'm wrong. Cause PMX is so new that maybe there's more. More than you've been able to accomplish them. We've been able to accomplish as far as I know, there's no negative placements for performance max allocating negative placements on an account level. Still doesn't let you assign them to performance max. And I'm, I'm being that bullish to that statement because I've heard other people say, otherwise, I have not had that experience. If you upload you can have negative placements account wide, you can't apply them to performance mix. So at the moment, PMX isn't allowing us negative placements. However, I hope and think it's coming. I hope and think it's coming. And when it's coming, what we're going to do is we're going to build like the biggest baddest list that's ever existed for display based negative placements. And then I'll try to share that with you all if I can, but you know, what's really cool. Is this, is there actually, this is such an interesting thing to see it's relevant. The placements are relevant. And there's a fricking ton of them. You just get to see like the proliferation of this and this is a relatively early stage campaign. So, so exciting. Y'all so, so exciting. It's also really interesting to see some of the mobile apps that are more popular than others. Those could also like words of wonders, 139 impressions in that say that one mobile app. That's probably just maybe because it's a more popular game. Have you ever heard of it? I'm gonna try find when it's better. Like, because this is a pet product company. It'd be really cool. If there's a pet product app. You know, like if you were a pool company and then I saw Leslie's pool supply app on your phone and the aha, a new audience, but that's really what I'd be using this for. I'd be using it as an additional audience insight. This is a good example, demographic consecutive graphically. It's probably not quite as applicable to this avatar, but like, depending on what it is that we are selling king James Bible. So for instance, let's say we were doing marriage counseling. If we're doing marriage counseling. And then all of a sudden I saw a bunch of impressions inside of this app that would become a new audience for me, but then. Advertisements would be more theologically leaning, obviously. So don't just start tossing it. Audiences, try to start matching your message and your assets to the audience. That's where we're going to be cooking you all. Like this is that's what's necessary and that's what makes performance max amazing, but also hard, but also hard. We can't be lazy. We've been so spoiled for so long by this insane targeting that's been allowed. It just got so good. And so granular. You actually have to zoom out a little bit. You have to make sure because it is so precise that your message matches the precision of the targeting. Otherwise you could be doing yourself a disservice, so super cool. So exciting. It's going to be cool to see what else is coming for Pemex to like the more, the data and analytics that we have. Won't be matched. So expect to be disappointed. That's why there's some big agencies that have chosen not to use performance measures because they don't like it reporting. I'm like, okay, fine. You know, it's like, I don't know, we're in an arms race. And we just found like a new weapon that trumps all other weapons, but they don't like it because it doesn't match the mounts on their old, old weapons. That's. That analogy is so much more apps than I'm going to give it credit for it, because if I pursue it any further, people are going to get mad. You have to adjust to the, whatever it is, the technological capacity of your competitors. And for people that aren't doing, that they're going to find themselves really, really far behind. So you're not going to get the data that you used to get, but you're going to get a whole bunch of other data that's going to be, and you shouldn't get the data that you used to get, because it's not actionable to you because it's not the way that performance max works. So I got, I want you to input. I want to know what you think. I mean, the comments say something. Let's see tomorrow.