Jim, I just got a I just got an alert on my phone and
Adam Lamb:it says that the breaking news FTC opens investigation into chat sheet.
Adam Lamb:BT maker over technology's potential harms the agency sent.
Adam Lamb:Open AI thematic maker of Chachi pt, a letter this week over the
Adam Lamb:chatbot's, potential harms and the company's secret practices.
Adam Lamb:So I thought that was pretty cool.
Adam Lamb:Just a couple minutes ago it popped up and I thought we'd probably use
Adam Lamb:that as our show opener because this is, all, this show is about ai.
Adam Lamb:We're gonna talk about robotics, we're gonna talk about the implications
Adam Lamb:for for the restaurant industry.
Adam Lamb:And it probably bears mentioning that, you know, for those of us in
Adam Lamb:the industry who may not necessarily know, The full width and breadth of ai.
Adam Lamb:It probably helps to know that we're already using it, right?
Adam Lamb:Yeah.
Adam Lamb:I mean, personally it's in our phones, so that's one type of AI
Adam Lamb:that we're already interfacing with.
Adam Lamb:And I know that there remains a lot of questions, so we wanted to come at it
Adam Lamb:from a restaurant operators, so viewpoint.
Adam Lamb:So if you stick around we're gonna be talking about these topics and some of the
Adam Lamb:things that are out there and some of the things that potentially may be out there.
Adam Lamb:You know, just because people are talking about it and companies are
Adam Lamb:making these particular devices, doesn't necessarily mean that
Adam Lamb:they're, you know, used by a large portion of our friends in the market.
Adam Lamb:So I'm really looking forward to this conversation.
Jim Taylor:Me too.
Jim Taylor:Let's do it.
Jim Taylor:Let's
Adam Lamb:do it right after these messages.
Adam Lamb:Welcome to Turning the Table, the Most Progressive Weekly podcast for
Adam Lamb:today's food and beverage industry, featuring staff centric operating
Adam Lamb:solutions for restaurants in the hashtag new hospitality culture.
Adam Lamb:Join Jim Taylor of Benchmark 60 and Adam Lam as they turn the tables on
Adam Lamb:the prevailing operating assumptions of running a restaurant in favor
Adam Lamb:of innovative solutions to our industry's most persistent challenges.
Adam Lamb:Thanks for joining us and now, Onto the show.
Adam Lamb:This episode is made possible by e vocalize.
Adam Lamb:E vocalize makes complex local digital marketing push button easy for anyone.
Adam Lamb:Empower your franchises with programs that automatically optimize performance
Adam Lamb:and program spending across Google, Facebook, Instagram, and TikTok.
Adam Lamb:All from one, easy to use collaborative marketing platform.
Adam Lamb:To find out more, go to Turning the table podcast.com/e vocalize.
Adam Lamb:Yeah.
Adam Lamb:Well, let's start off with, you know, some of the things that we
Adam Lamb:were talking about before the show.
Adam Lamb:Because you brought up some really good points about, you know, geez, I don't
Adam Lamb:know nothing about this, and all I hear is that things are kind of going
Adam Lamb:sideways with this thing, this chat sheet.
Adam Lamb:Pt, you wanna talk about the conversation you had with your banker or a banker?
Jim Taylor:Oh, well, yeah.
Jim Taylor:Well, first of all, I think, I mean, just to highlight what you just said about.
Jim Taylor:You know, maybe not being an expert in some of this stuff.
Jim Taylor:And I think, you know, we talked earlier that we should have some discussion on
Jim Taylor:the podcast, on the show about the, maybe in, in a lot of cases we're kind of the
Jim Taylor:dummy in the room and we don't really know all, the answers to some of this stuff.
Jim Taylor:Sure.
Jim Taylor:Be real about that.
Jim Taylor:But talk about some of the things that we know operators maybe should
Jim Taylor:be considering or, a aware of, right?
Jim Taylor:Yeah.
Jim Taylor:So anyways the, banker scenario he's not my banker and I'm actually kind of
Jim Taylor:glad based on what he told me, but he was talking about how they're starting
Jim Taylor:to find that some of this AI is, what they're calling they're, saying it's
Jim Taylor:hallucinating, that it's making up things and you know, we need to be
Jim Taylor:really careful about about, you know, how we use some of the ai, whether
Jim Taylor:we're using good things or not, or you know, if it's really applicable
Jim Taylor:and the term that we used to use.
Jim Taylor:And it's, funny you say you used to, cause it wasn't that long ago, but that I heard
Jim Taylor:first when some of this stuff started coming out was garbage in, garbage out.
Jim Taylor:Right, right.
Jim Taylor:Good.
Jim Taylor:And good questions, good information, good data, you know, we'll produce good
Jim Taylor:response and, you know, adversely the poor side of that will, do the same.
Jim Taylor:But yeah, now they're, saying that there's hallucination happening.
Jim Taylor:So anyway, I thought it would be good for us to.
Jim Taylor:Have some discussion about what's going on with the AI in restaurants so that we can
Jim Taylor:hopefully provide some, maybe a little bit of insight about what to be aware of and
Jim Taylor:what, where, maybe to lean in Mark too.
Jim Taylor:Yeah.
Adam Lamb:And we wanna make sure that Yeah.
Adam Lamb:You know, our partner here on the show, our sponsor e Vocalize is one of the
Adam Lamb:most predominant companies out there as far as marketing is concerned.
Adam Lamb:So they're taking this ai and diving head long into it because
Adam Lamb:they see the value of it.
Adam Lamb:And and our episode with JR Hopwood and Shannon Gwinner from
Adam Lamb:Smoothie King, she's actually seeing the benefit of this type of.
Adam Lamb:Informational generation.
Adam Lamb:But I wanted to start by saying I'm a big fan of this American Life podcast,
Adam Lamb:and a couple weeks ago they had an episode called Greetings People of Earth.
Adam Lamb:And there's a couple funny stories in there, and one of which really caught
Adam Lamb:my attention was this segment by their senior editor, David Kestenbaum, who was
Adam Lamb:one of the first a group of people who.
Adam Lamb:Were first invited to open AI to test chat c p t.
Adam Lamb:And while they were there, you know, it was an interesting concept.
Adam Lamb:And so he goes into a little bit about what chat C P T is and
Adam Lamb:what they mean by generative.
Adam Lamb:So the whole idea is that CHATT PT is constantly scanning two.
Adam Lamb:And, in their words, guess what the next word in the word string is.
Adam Lamb:So it's constantly going back and picking up another word and putting
Adam Lamb:it in next without any real relation to what the other words are.
Adam Lamb:So there's an, so there's a aspect of meaning that chat sheet PT does not have.
Adam Lamb:Now he also goes in and was invited to the Microsoft offices because
Adam Lamb:they wanted to unveil chat sheet PT four to the same group of.
Adam Lamb:Writers and scientists, and he said it was about 10 or 15 minutes
Adam Lamb:before he realized that something completely different was happening.
Adam Lamb:He said, fat GP, PT four, as they were watching this thing, ha now.
Adam Lamb:Granted, this was when the machine was not even hooked up to the internet.
Adam Lamb:So this is just all the data that's been pumped into it.
Adam Lamb:And they realized that it was forming some type of intelligence
Adam Lamb:and that it understood the word before and the word after.
Adam Lamb:So it was understanding that.
Adam Lamb:Context of it.
Adam Lamb:Now, that's Chachi beat four.
Adam Lamb:There's chat three che g b t 3.5.
Adam Lamb:So there's different iterations.
Adam Lamb:Not only that you know, if you swing a cat around, you're going
Adam Lamb:to please Pete, folks from peta.
Adam Lamb:It's just a phrase, don't freak out.
Adam Lamb:I'm not actually swinging a cat.
Adam Lamb:But you know, you can throw a rock in any.
Adam Lamb:Any direction on the internet and find somebody who's talking about
Adam Lamb:another chat, G p t plugin that you can put into your browser.
Adam Lamb:One of which really interested me, which was one that would actually create email
Adam Lamb:responses for you in your own, voice.
Adam Lamb:Because what you do is you take some of your writing, you plug
Adam Lamb:it in, and it actually generates.
Adam Lamb:Responses in your voice or the way that you actually do
Adam Lamb:it, which was pretty powerful.
Adam Lamb:And I actually set up a couple different profiles in there.
Adam Lamb:So I've been playing around with this a lot.
Adam Lamb:But it seems to me that would be something that restaurant
Adam Lamb:operators would jump onto because.
Adam Lamb:No, it's nothing.
Adam Lamb:You know, Yelp, another Yelp review really, that I have to reply to.
Adam Lamb:Yeah.
Adam Lamb:And after a while, you might have come up with all, just all the answers you can.
Adam Lamb:And so to be able to write responses in your voice and the way that you would
Adam Lamb:actually speak is a pretty powerful thing.
Adam Lamb:And again, these are iterations that are happening.
Adam Lamb:Pretty quickly because it's an exponential growth.
Adam Lamb:Yeah.
Adam Lamb:Like, that's scary part of of Terminator when the Ai becomes aware.
Adam Lamb:Skynet.
Adam Lamb:Skynet, right.
Adam Lamb:So there's a, so yeah, so it's, for me, it's kind of convoluted in all the
Adam Lamb:science fiction stories that I've read.
Adam Lamb:And so it's hard to piece piece out what's actually.
Adam Lamb:What's actually true and what's not.
Adam Lamb:So if anybody's looking for a, quick primer on on, chat sheet, pt and this
Adam Lamb:idea of machine learning or generative informational processes this American
Adam Lamb:Life episode 8 0 3, greetings People of Earth is a great place to start.
Adam Lamb:Cool.
Jim Taylor:So, okay, so you just got some my, wheels turning here, right?
Jim Taylor:Let's talk about this Yelp review thing for a second.
Jim Taylor:Sure.
Jim Taylor:Why not?
Jim Taylor:Okay, so I, we keep hearing that technology, ai, generative,
Jim Taylor:whatever, you know, pick a term Sure.
Jim Taylor:Is gonna save a restaurant manager time or a restaurant owner time.
Jim Taylor:Right.
Jim Taylor:Right.
Jim Taylor:It's gonna take over tasks, it's gonna do things for you.
Jim Taylor:All that kinda stuff.
Jim Taylor:Yep.
Jim Taylor:The, first thing that went through my mind about the Yelp review, responding
Jim Taylor:to emails type thing is what happens when there's an email or a comment that's like,
Jim Taylor:You know, it's a little bit sensitive.
Jim Taylor:It's, one that needs some delicacy and response.
Jim Taylor:It's, you know, one that maybe we're trying to save a customer.
Jim Taylor:I mean, I still think if I was running that restaurant that I would want to
Jim Taylor:be the one to personally respond to it.
Adam Lamb:Sure.
Adam Lamb:And, I'm not, and I'm not meaning to say that this would
Adam Lamb:do it independent of your input.
Adam Lamb:Right.
Adam Lamb:This is not an automatic response, although at some point I'm pretty sure
Adam Lamb:that someone will add that functionality.
Adam Lamb:Sure.
Adam Lamb:But up until this point, you know, you actually have to open up the site.
Adam Lamb:You have to open up the email, and you can always review it and change it.
Adam Lamb:And to give you an example of.
Adam Lamb:Of what's possible, and I just wanna kind of throw this up on the screen, is right
Adam Lamb:before we came onto the show, I asked Chachi PT to create for me a menu for
Adam Lamb:a middle American restaurant with short descriptions and it came up with this.
Adam Lamb:I mean, you probably see this all up and down the street.
Adam Lamb:You know, it's the appetizers are corn fritters case of Fundido fried
Adam Lamb:pickles chicken tortilla soup, taco salad, ribs, da So it created you know,
Adam Lamb:Menus including desserts and beverages based on the information I gave it.
Adam Lamb:And just to let you know, I also asked it to do a authentic Chinese menu.
Adam Lamb:And it's got stuff like what it came up with is just crazy.
Adam Lamb:Let me just quickly bring it up because it's worth it's worth just viewing.
Adam Lamb:And this all happened probably within gosh 30 to 40 seconds and it starts
Adam Lamb:off slow and then it starts ripping.
Adam Lamb:So there's dragon dragon Begin your journey with symphony of tantalizing
Adam Lamb:appetizers and there's dragon breath dumplings, golden Lotus
Adam Lamb:prawns Phoenix Nests, spring rolls.
Adam Lamb:And I asked it for authentic Chinese.
Adam Lamb:And I, I.
Adam Lamb:Imperial Jade chicken, lotus Blossom honey walnut shrimp.
Adam Lamb:I've never had any of these dishes, but it makes me want to
Adam Lamb:get out my walk and start cooking.
Jim Taylor:Yeah.
Jim Taylor:And you know, I think the cool thing about its ability to do that kind of
Jim Taylor:stuff is, you know, I think that we never want to take the, create the
Jim Taylor:creative element away from a chef.
Jim Taylor:Right, right, right.
Jim Taylor:But if I'm.
Jim Taylor:You know, thinking about the one comment that stuck out to me if,
Jim Taylor:and for those maybe that didn't see the screen or couldn't read it, it
Jim Taylor:actually said these are recommended based on seasonal ingredients.
Jim Taylor:Correct.
Jim Taylor:Right.
Jim Taylor:So, you know, you can look at it and say, what if we said, okay, I need two
Jim Taylor:seasonal dishes based on springtime ingredients in North Carolina.
Jim Taylor:I mean, it's gonna help get things moving quicker.
Jim Taylor:Right.
Jim Taylor:And I think, you know, just one last comment on that Yelp review thing.
Jim Taylor:You know there's definitely opportunity to, use this type of, product or,
Jim Taylor:program to help speed things up.
Jim Taylor:Yeah, I think my, point with the Yelp comment and, again with, the menu side
Jim Taylor:of things, is that, We still have to interact, we still have to be involved.
Jim Taylor:Sure.
Jim Taylor:My recommendation to an operator would still be, you gotta know what's going on.
Jim Taylor:You gotta think about what am I asking it or what am I, when am I involved or not?
Jim Taylor:But it's gonna definitely help
Adam Lamb:the speed up process without a doubt.
Adam Lamb:And to, to your point right before we got on, I just went into Google
Adam Lamb:and said AI for restaurants, and it spit out about 15 different articles.
Adam Lamb:And one caught my.
Adam Lamb:Caught my attention and we're getting a shout out from chef Steven Coud.
Adam Lamb:Good afternoon, chef.
Adam Lamb:Good afternoon, chef.
Adam Lamb:So this Nation's restaurant news article is as AI creates Perfect
Adam Lamb:solutions, authenticity in restaurants will still stand out.
Adam Lamb:And the point that they're trying to make is my prediction is it is it's
Adam Lamb:going to be all about authenticity.
Adam Lamb:Said Peter Newland, chief Experience Officer for Gusano Group, which
Adam Lamb:operates chicken sandwich chain, bird call, casual dining chains, park,
Adam Lamb:burger, and homegrown tap and dough.
Adam Lamb:I think the concept of, dude, this is my real soul, this is
Adam Lamb:who I really am, is going to be more relevant than ever because
Adam Lamb:everything's going to be so perfect.
Adam Lamb:Meaning from from an operator standpoint, and this goes back to one of our constant
Adam Lamb:recommendations is that for the operators who are trying to be all things to all
Adam Lamb:people, now's a great time to do a menu review and niche down, and do those
Adam Lamb:things that you do really, well and forget about everything else because that is
Adam Lamb:going to be the hallmark in the future.
Adam Lamb:Meaning that, I'm gonna, I wanna go out and get the best dumplings in
Adam Lamb:town, and the only place I'll probably get that is at a dumpling house.
Adam Lamb:And so niching down doesn't necessarily mean that you're limiting yourself, but
Adam Lamb:you can get really, good and be known.
Adam Lamb:And that will opt, that will.
Adam Lamb:For most consumers be more important than anything else.
Adam Lamb:Yeah.
Jim Taylor:That the word niche is funny, right?
Jim Taylor:Cuz some people I think sometimes think about it in terms of,
Jim Taylor:like you just said, limiting.
Jim Taylor:When I hear the word niche, I think of specialization.
Jim Taylor:Yeah.
Adam Lamb:Perfect.
Adam Lamb:Well done.
Adam Lamb:Yeah, because that could that could actually be for somebody.
Adam Lamb:I know lots of chefs who be like, well, I don't want to be honed in by that.
Adam Lamb:But that specialization is so important.
Adam Lamb:Because it's what you get known for and you don't need ad campaigns for that.
Adam Lamb:People will start talking.
Adam Lamb:Totally.
Adam Lamb:And and to your point about all the applications that can an article in
Adam Lamb:Forbes says, you know where it's really.
Adam Lamb:Where it's really hitting right now is in QSRs.
Adam Lamb:Because of course, that operating system might be a little bit more simpler.
Adam Lamb:There's not very rarely is there full service.
Adam Lamb:And so there's places where that can really come in handy, you know.
Adam Lamb:And a lot of the other articles I came up with were from companies that
Adam Lamb:actually are producing these types of programs, you know, reduced diamond costs
Adam Lamb:labor costs You can dial in an A one specifically to your to your operation
Adam Lamb:by the data points that are available.
Adam Lamb:Yeah.
Adam Lamb:But you know, to get started, they say, here's a couple things to know beforehand.
Adam Lamb:You start looking to adopt AI in a practice.
Adam Lamb:Know what you wanted to solve.
Adam Lamb:You know, make sure you've got the right data and technologies to
Adam Lamb:support your projected use case.
Adam Lamb:Have an idea of what you want for your roi.
Adam Lamb:Yeah, because I, happen to think that if you become enamored with that type
Adam Lamb:of technology, you could spend a ton of money, man, figure out whether
Adam Lamb:you wanna build in-house team or hire a vendor and, know your budget.
Adam Lamb:So there's probably some, really good advice there, because it seems like now
Adam Lamb:the way some folks are talking about it, that it's all things to all people.
Adam Lamb:Yeah.
Adam Lamb:You know
Jim Taylor:And, just what you were saying there about, you know, good information,
Jim Taylor:know what you're trying to get out of it.
Jim Taylor:And that's one of the things I've appreciated as we've gotten to know of
Jim Taylor:vocalize more, is that they have just such a detailed process in getting to
Jim Taylor:know the business, the information, what the objectives are, and then.
Jim Taylor:You know, I was actually talking with them with a restaurant
Jim Taylor:operator a few weeks ago.
Jim Taylor:About, you know, is this something that we should automate and
Jim Taylor:just turn it on and lead it?
Jim Taylor:Or is this something that we're going to, you know, it's interactive and we're
Jim Taylor:gonna work together with it and we can identify what challenges are and then,
Jim Taylor:you know, engage with the platform and and the cool thing about what they were.
Jim Taylor:Their response was, we can do whatever the business needs us to do.
Jim Taylor:Correct.
Jim Taylor:If you want us to build something that's gonna just turn on and go
Jim Taylor:and, use data to make decisions for you, we can do that, which could
Jim Taylor:be so beneficial to an operator.
Jim Taylor:But if it's, you know, the type of restaurant or owner or operator
Jim Taylor:that wants to be involved and wants to learn, and then there's
Jim Taylor:that opportunity for them too.
Jim Taylor:And I think, you know, the, I see a lot of people and I, one of
Jim Taylor:my genuine worries and concern, maybe this is making me sound.
Jim Taylor:You know, dating myself a bit, but it's, that people are just gonna
Jim Taylor:turn it on and leave it and think it's gonna fix all their problems.
Adam Lamb:Exactly.
Adam Lamb:Exactly
Jim Taylor:right.
Jim Taylor:So Vocal has, does such a good job of balancing that
Adam Lamb:and constantly, you know, going back and analyzing the results.
Adam Lamb:You know one of the things I thought was just so cool is
Adam Lamb:the data point about weather.
Adam Lamb:Yeah.
Adam Lamb:And the news has been filled with all kinds of scary stuff about weather,
Adam Lamb:you know, whether it's Vermont with the floods and the really,
Adam Lamb:bad heat dome that's happening in, the south and Spain is on fire.
Adam Lamb:And that largest
Jim Taylor:tornado in Canadian history last
Adam Lamb:week, two weeks ago.
Adam Lamb:Yeah.
Adam Lamb:And tornadoes in Chicago.
Adam Lamb:There's all kinds of impact.
Adam Lamb:That weather, I think, is going to have much more is gonna be much more prominent
Adam Lamb:than whether or not well, we gotta bring in the, we gotta bring everything out
Adam Lamb:because it's about to rain in two hours.
Adam Lamb:Yeah.
Adam Lamb:So a couple of the ways that I think some organizations are using this
Adam Lamb:or where it could come in really handy for me is predictive analytics.
Adam Lamb:So what, it took me a while.
Adam Lamb:So I was in an operation, I was there for six years.
Adam Lamb:It probably took me two years to be able to analyze the business
Adam Lamb:to the point where I could.
Adam Lamb:Effectively order and we changed 40% of the menu every week.
Adam Lamb:So it was a constant juggle to make sure that we didn't end up
Adam Lamb:with a bunch of stuff after the course of a weekend or a week.
Adam Lamb:So I, think that the more it's incorporated into menu sales
Adam Lamb:inventories that's gonna be a huge aid to a lot of folks.
Adam Lamb:Again, I was reading a couple articles about how many chefs are leaving.
Adam Lamb:The industry now.
Adam Lamb:Yeah.
Adam Lamb:And there is a, they're just burnt, you know, whether they were working during
Adam Lamb:the covid lockdown or not coming back and having the whole world come through your
Adam Lamb:front doors you know you can handle it for a little while, un until you can't.
Adam Lamb:Right.
Adam Lamb:So the problem being is that unemployment is so low and there's so few people
Adam Lamb:out there for a particular opening now.
Adam Lamb:A lot of restaurants and restaurant companies.
Adam Lamb:By default I have to start looking at stuff like AI stuff at robotics
Adam Lamb:in order to bridge that gap.
Adam Lamb:I was reminded of, you know, the Chipotle commercial of the girl with the big bowl
Adam Lamb:of, guacamole, you know, spooning it.
Adam Lamb:Yeah.
Adam Lamb:And then this morning I came across an article where they're gonna start
Adam Lamb:rolling out this smart robot called Auto Cado which, takes the same good name.
Adam Lamb:Which, takes you know, two cases or three cases of avocados, cuts, it,
Adam Lamb:pits, it, scoops it, dices it and saves about 50 in 50% amount of the time.
Adam Lamb:So I see things like that as becoming more and more prevalent in the industry.
Adam Lamb:And not to mention that, you know a lot of, this AI technology is also
Adam Lamb:getting rolled out in drive-throughs.
Adam Lamb:Right.
Adam Lamb:And weren't, you telling me about particular technology?
Adam Lamb:Tell us about that.
Adam Lamb:Yeah, so
Jim Taylor:I was talking with the team from from flu Ito, AI yesterday,
Jim Taylor:Uhhuh, and they're doing some really cool stuff, like you were
Jim Taylor:just saying about the predictive.
Jim Taylor:So the, one that stuck out to me was they, use a, strategy that basically
Jim Taylor:reads license plates and drive-throughs.
Jim Taylor:And before the person actually even gets to the, place where they're gonna
Jim Taylor:order it has already recognized if they've been there before, what they
Jim Taylor:ordered last time, what you should try to sell them this time, what you should
Jim Taylor:recommend, and so on and so forth.
Jim Taylor:So I can't remember the stat but it was a substantial, you know, double digit,
Jim Taylor:10, 15, something like that, percent increase that they were finding an
Jim Taylor:average guest spend using a technology because you're basically, you know,
Jim Taylor:you already understand what this person likes and wants and you have a chance
Jim Taylor:to recommend it to them before they.
Jim Taylor:You know, even get to the window.
Jim Taylor:So some really cool stuff that they're
Adam Lamb:doing.
Adam Lamb:Yeah.
Adam Lamb:That, that customer data collection is really important because one
Adam Lamb:of, one of the other areas in which there's making advances in
Adam Lamb:AI is of course loyalty programs.
Adam Lamb:Right.
Adam Lamb:Being able to automate the process of reaching out to folks when
Adam Lamb:it's their holiday or typically their anniversaries or birthdays.
Adam Lamb:Again, something that would take a restaurant manager going through
Adam Lamb:the roles and how their bookkeeping is for that particular joint Yeah.
Adam Lamb:To be able to find it.
Adam Lamb:And again, so.
Adam Lamb:How AI could impact the future of the restaurant industry.
Adam Lamb:Could question Mark fully automated drive-throughs, automated fruit food
Adam Lamb:prep and I guess Chipotle also tested a robot that makes tortilla chips.
Adam Lamb:And there's already on the west coast a fully automated burger
Adam Lamb:joint, which is pretty interesting.
Adam Lamb:Automated food delivery.
Adam Lamb:And so ch GrubHub and some of these other online delivery platforms are already.
Adam Lamb:Leveraging AI just in a little menu that you see, right?
Adam Lamb:Because I went on it the other day and all of a sudden it's popping up all this
Adam Lamb:stuff into my face and I'm like, oh, I didn't, yeah, because I had ordered that,
Adam Lamb:you know, six months ago or whatever.
Adam Lamb:Yeah.
Adam Lamb:So it's a powerful thing.
Adam Lamb:And yet it might prove either cost prohibitive for some,
Adam Lamb:for smaller organizations.
Adam Lamb:It could be that, you know, if you skew a little bit older with your
Adam Lamb:clientele, They're not gonna get it.
Adam Lamb:Yeah, Or there, there may be a little bit a little bit tougher thing.
Adam Lamb:But Jim, what do you think about an idea of like, it being able
Adam Lamb:to write a better schedule?
Adam Lamb:Because this is something you talk about a lot.
Jim Taylor:Yeah.
Jim Taylor:It, you know, I think it's, interesting.
Jim Taylor:There's, definitely opportunity there.
Jim Taylor:The, generative scheduling, you know, type thing is is an opportunity.
Jim Taylor:I, think that some of the, challenges that exist are.
Jim Taylor:Are personality based, right?
Jim Taylor:You know, you can look at all the data points like sales per labor hour of a
Jim Taylor:server, or covers per labor hour of a business, or you know, percentage of
Jim Taylor:sales that are upsells or, you know, whatever those different metrics are
Jim Taylor:that a person might look at in terms of a, salesperson or a servers from a front
Jim Taylor:of house perspective, their ability.
Jim Taylor:But it's still never gonna be able to, or maybe I shouldn't say never, cuz.
Jim Taylor:You know we're, probably never's not a thing anymore, but where I see the
Jim Taylor:opportunity for management to still be involved is making decisions on, okay,
Jim Taylor:should I put this person in this section or shift or, you know, time of day or
Jim Taylor:whatever it might be, because of the way that they interact with people.
Jim Taylor:That's gonna be the hard part to, to replicate.
Jim Taylor:But I think doing 90% of the schedule for sure, yeah, doing
Jim Taylor:90% of a back house schedule too.
Jim Taylor:No problem.
Jim Taylor:You know, and so yeah, I think there's, lots of opportunity there
Adam Lamb:Again.
Adam Lamb:You know, garbage in, garbage out.
Adam Lamb:So what are the metric, you know what's, the input like are, we putting
Adam Lamb:in such information as you know, very strong bartender or position
Adam Lamb:one that this person has had?
Adam Lamb:And so I guess it's all depending on what that initial those data points are.
Adam Lamb:Well
Jim Taylor:And,
Jim Taylor:one way that it could benefit the b from a business perspective is it could
Jim Taylor:identify something like, The industry standard for a full service restaurant
Jim Taylor:in the United States is 8% of their hours are overtime hours, uhhuh.
Jim Taylor:So we've identified that you're currently operating at 12%.
Jim Taylor:Therefore the platform could work on lowering overtime hours.
Jim Taylor:I mean, it could do things like that for sure, and that would
Jim Taylor:benefit the business in a big way.
Adam Lamb:One of the things I came across was ai and for.
Adam Lamb:Most of us when we've been online, we've encountered a chatbot.
Adam Lamb:Right?
Adam Lamb:Which is really cool.
Adam Lamb:It's that little thing, it's down in the corner and you click on it and it
Adam Lamb:answers a, range of questions, again, depending on the answers put in.
Adam Lamb:So one of the ways that an operator might want to dip their toes in the water
Adam Lamb:is to add a chatbot to their webpage.
Adam Lamb:Right.
Adam Lamb:And there's another phenomenon called AI phone answering.
Adam Lamb:A couple reports said that 83% of customers will move on and find
Adam Lamb:another restaurant if they try to call and get voicemail more than once.
Adam Lamb:Yeah, 83%.
Adam Lamb:So that's why a lot of restaurants are adopting technology.
Adam Lamb:IPhone answering can take messages, make reservations, add a guest
Adam Lamb:to the wait list, are even answer commonly asked questions.
Jim Taylor:I think what you're chatting about is what we were talking about
Jim Taylor:earlier in the, you know, before we jumped on around that phone answering thing.
Jim Taylor:I mean there's, massive opportunity just to help filter conversation that way.
Jim Taylor:And some restaurants have already started doing that.
Jim Taylor:Right.
Jim Taylor:And it's, when I was still in operations we, played around with that.
Jim Taylor:And this is years ago, even pre pandemic, but it was saving hours and hours a
Jim Taylor:week without having to have person, a person there waiting to answer the phone.
Jim Taylor:There's so many different ways that we can, you know, consider using ai.
Jim Taylor:And I think the, what Adam and I really wanted to make sure that everybody
Jim Taylor:listening was sort of understanding was that, you know, take the dummy
Jim Taylor:in the room kind of approach right?
Jim Taylor:And, really sort of sit back and think that we don't know all the answers
Jim Taylor:to this stuff and, really think about what the objective is, right.
Jim Taylor:The writing of the menu thing is such a good example.
Jim Taylor:You know, think about what the objective is and, really go from there.
Jim Taylor:So my recommendation and I, know I speak for Adam on this too, is that,
Jim Taylor:you know, sample this type stuff, play around with it, get involved, ask lots
Jim Taylor:of questions and, I think just don't rely on it to run the business for you.
Jim Taylor:But get involved for sure.
Jim Taylor:And you know, again, we talked a little bit about a vocalized being
Jim Taylor:a, resource that does really good, a really good job of getting.
Jim Taylor:You know, people who want to get all the way there from an automation
Jim Taylor:perspective can do that, but they, the biggest takeaway that I had from hearing
Jim Taylor:Shannon from Smoothy King on the show a couple weeks ago was, I mean, this
Jim Taylor:is the CMO of this company or the VP of marketing for a massive company.
Jim Taylor:And she was even talking about more involved, the onboarding
Jim Taylor:is detailed, we're learning, you know, and all that kind of thing.
Jim Taylor:So so much good opportunity there.
Adam Lamb:I wanted to ask what scares you about this whole thing?
Jim Taylor:Well I'm, a, I mean you, know me well enough to know that I'm,
Jim Taylor:a very relationship driven person.
Jim Taylor:I'm, very much about, you know, that people are the key to our industry
Jim Taylor:and, hospitality is about people.
Jim Taylor:So I think that's my worry is that.
Jim Taylor:You know, too many operators might very quickly just go, robots and
Jim Taylor:AI are gonna solve all my problems and lose the human element.
Jim Taylor:Now there, there are really good examples of concepts that can work
Jim Taylor:really well, basically with no people.
Jim Taylor:You know Stratos more Hogan and the Brooklyn Dumpling Shop.
Jim Taylor:I think they have one employee that works at a time.
Jim Taylor:And basically it's just to make sure that the equipment is wor working
Jim Taylor:properly as far as I understand.
Jim Taylor:But they're fully automating, you know, a dumpling shop like you were saying.
Jim Taylor:It's funny that you reminded me, but my biggest fear is is just losing
Jim Taylor:the human element of, hospitality.
Adam Lamb:Yeah.
Adam Lamb:What's yours?
Adam Lamb:I guess I would say that this set it and forget it type of mentality I think is
Adam Lamb:probably the first place I would go to.
Adam Lamb:To define the problems, I guess, right?
Adam Lamb:Because so much, again, our oper, our operations are busy.
Adam Lamb:We don't necessarily have the time and the day to to micromanage this process.
Adam Lamb:And I think at the very beginning it needs that.
Adam Lamb:I remember Shannon was telling us that when she started working with
Adam Lamb:e vocalize, it was like, what, six or eight weeks of just Yeah.
Adam Lamb:Data compilation on a whiteboard and figuring stuff out and dropping it off.
Adam Lamb:So it took somebody that wasn't, Frontline in the operation to sit down and get
Adam Lamb:that stuff and then roll it out in a very, small scale to their franchisees
Adam Lamb:to figure out what's working for them.
Adam Lamb:So it might be a three to four month process before it actually sets.
Adam Lamb:The other thing that I wanted to mention is, you know, when, so V came along,
Adam Lamb:which was which is a cooking process by which, you know, food is bagged.
Adam Lamb:And an oxygen, less environment and then cooked in a water bath, a
Adam Lamb:low temperature over a long time.
Adam Lamb:I love my cv, which basically pasteurize the food.
Adam Lamb:There were restaurants in, France that all of a sudden in the back of
Adam Lamb:the house, it was a big pot of water, two cooks in a pair of scissors.
Adam Lamb:You know, and everybody was kind of crapping all over that saying
Adam Lamb:that there was something missing.
Adam Lamb:And I.
Adam Lamb:You know that was contradicted by the fact that they were always busy.
Adam Lamb:Yeah.
Adam Lamb:Because the food, was consistent and they were doing a great
Adam Lamb:job in the front of the house.
Adam Lamb:So your point about hospitality is incredibly important, and that's why
Adam Lamb:I've come back to that article by Nation's Restaurant News about it.
Adam Lamb:Authenticity is job one for us, and it always has been, and it never will.
Adam Lamb:Yeah.
Adam Lamb:And so cool.
Adam Lamb:AI's a AI's in the restaurant business and, is here to stay great.
Adam Lamb:It's an augment, it's a tool.
Adam Lamb:It's something that we can bring to bear to better manage the overall
Adam Lamb:environment, but it'll never replace authentic authenticity, creativity
Adam Lamb:passion, even though I use that word very Yeah, a passion is, it can
Adam Lamb:sometimes be a bad thing especially for somebody who sacrifices everything
Adam Lamb:to see their passion realized.
Adam Lamb:And there's plenty of chefs out there who have have.
Adam Lamb:Have suffered under that.
Adam Lamb:And yeah, it maybe not treated their people as well as they could because the
Adam Lamb:mission was all that really mattered.
Adam Lamb:And I put my hand up and say, for a portion of my career, you know, I was
Adam Lamb:that person who yeah, you know, would sacrifice almost everything to, make
Adam Lamb:sure that perfect plate went out.
Adam Lamb:I regret that time.
Adam Lamb:I, regret the fact that I didn't early in my career understand
Adam Lamb:how important the human.
Adam Lamb:Element was, and taking better care of my people because that
Adam Lamb:was something that became a hallmark of mine in my later years.
Adam Lamb:Yeah.
Adam Lamb:So at least I smartened up flew.
Jim Taylor:Right.
Jim Taylor:So, you know what, I'm just thinking here and, just on your note there about the
Jim Taylor:passion side of things and hospitality and, you know, getting so caught up and
Jim Taylor:wrapped up in whatever, in the perfection side of the, business or whatever.
Jim Taylor:Right?
Jim Taylor:Maybe, and this is a whole nother conversation for another day, but
Jim Taylor:just kind of in, wrap up here.
Jim Taylor:Maybe one of the things that we haven't talked about is that AI is gonna allow
Jim Taylor:people to focus more on people and hospitality because they're not so
Jim Taylor:worried about some of that other stuff.
Adam Lamb:Ah, no, that is a great point because anything that frees
Adam Lamb:you up so that you can be more present to your staff and to your
Adam Lamb:customers, I think is a good thing.
Adam Lamb:But to your point I'd probably have to Approach this a little judiciously and
Adam Lamb:not be so, enamored by the technology that it's like, oh, it's gonna be my,
Adam Lamb:it's gonna be my, fix for everything.
Adam Lamb:Because p o s companies have done a really great job at being able to produce
Adam Lamb:more and more data to the point where, you know, it's paralysis by analysis.
Adam Lamb:So it's sometimes a good thing can be.
Adam Lamb:Can become too much.
Adam Lamb:And so there's a sweet spot where I'm getting just the information I need in
Adam Lamb:order to make great business decisions.
Adam Lamb:And the rest of this can get compiled in other ways.
Adam Lamb:So to, to rely on the technology as, a way of making my business more profitable
Adam Lamb:or or grow my business, I think is a step too far, at least this point.
Adam Lamb:Agree.
Adam Lamb:Cool.
Adam Lamb:Yeah.
Adam Lamb:Excellent conversation, Jim.
Adam Lamb:So happy always so grateful to be with you as always.
Adam Lamb:And I want to thank everybody all our listeners and continue to
Adam Lamb:make turning the table, one of the highest rated restaurant podcasts
Adam Lamb:in the nation, certainly in Canada.
Adam Lamb:And we're grateful for the support.
Adam Lamb:So please, Share the show, tell a friend, and until next week, see you.
Adam Lamb:Welcome to.
Adam Lamb:I did the wrong one.
Adam Lamb:Thanks for joining us on this episode of Turning the Table with
Adam Lamb:me, Adam Lamb and Jim Taylor.
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