Adam Lamb:

Jim, I just got a I just got an alert on my phone and

Adam Lamb:

it says that the breaking news FTC opens investigation into chat sheet.

Adam Lamb:

BT maker over technology's potential harms the agency sent.

Adam Lamb:

Open AI thematic maker of Chachi pt, a letter this week over the

Adam Lamb:

chatbot's, potential harms and the company's secret practices.

Adam Lamb:

So I thought that was pretty cool.

Adam Lamb:

Just a couple minutes ago it popped up and I thought we'd probably use

Adam Lamb:

that as our show opener because this is, all, this show is about ai.

Adam Lamb:

We're gonna talk about robotics, we're gonna talk about the implications

Adam Lamb:

for for the restaurant industry.

Adam Lamb:

And it probably bears mentioning that, you know, for those of us in

Adam Lamb:

the industry who may not necessarily know, The full width and breadth of ai.

Adam Lamb:

It probably helps to know that we're already using it, right?

Adam Lamb:

Yeah.

Adam Lamb:

I mean, personally it's in our phones, so that's one type of AI

Adam Lamb:

that we're already interfacing with.

Adam Lamb:

And I know that there remains a lot of questions, so we wanted to come at it

Adam Lamb:

from a restaurant operators, so viewpoint.

Adam Lamb:

So if you stick around we're gonna be talking about these topics and some of the

Adam Lamb:

things that are out there and some of the things that potentially may be out there.

Adam Lamb:

You know, just because people are talking about it and companies are

Adam Lamb:

making these particular devices, doesn't necessarily mean that

Adam Lamb:

they're, you know, used by a large portion of our friends in the market.

Adam Lamb:

So I'm really looking forward to this conversation.

Jim Taylor:

Me too.

Jim Taylor:

Let's do it.

Jim Taylor:

Let's

Adam Lamb:

do it right after these messages.

Adam Lamb:

Welcome to Turning the Table, the Most Progressive Weekly podcast for

Adam Lamb:

today's food and beverage industry, featuring staff centric operating

Adam Lamb:

solutions for restaurants in the hashtag new hospitality culture.

Adam Lamb:

Join Jim Taylor of Benchmark 60 and Adam Lam as they turn the tables on

Adam Lamb:

the prevailing operating assumptions of running a restaurant in favor

Adam Lamb:

of innovative solutions to our industry's most persistent challenges.

Adam Lamb:

Thanks for joining us and now, Onto the show.

Adam Lamb:

This episode is made possible by e vocalize.

Adam Lamb:

E vocalize makes complex local digital marketing push button easy for anyone.

Adam Lamb:

Empower your franchises with programs that automatically optimize performance

Adam Lamb:

and program spending across Google, Facebook, Instagram, and TikTok.

Adam Lamb:

All from one, easy to use collaborative marketing platform.

Adam Lamb:

To find out more, go to Turning the table podcast.com/e vocalize.

Adam Lamb:

Yeah.

Adam Lamb:

Well, let's start off with, you know, some of the things that we

Adam Lamb:

were talking about before the show.

Adam Lamb:

Because you brought up some really good points about, you know, geez, I don't

Adam Lamb:

know nothing about this, and all I hear is that things are kind of going

Adam Lamb:

sideways with this thing, this chat sheet.

Adam Lamb:

Pt, you wanna talk about the conversation you had with your banker or a banker?

Jim Taylor:

Oh, well, yeah.

Jim Taylor:

Well, first of all, I think, I mean, just to highlight what you just said about.

Jim Taylor:

You know, maybe not being an expert in some of this stuff.

Jim Taylor:

And I think, you know, we talked earlier that we should have some discussion on

Jim Taylor:

the podcast, on the show about the, maybe in, in a lot of cases we're kind of the

Jim Taylor:

dummy in the room and we don't really know all, the answers to some of this stuff.

Jim Taylor:

Sure.

Jim Taylor:

Be real about that.

Jim Taylor:

But talk about some of the things that we know operators maybe should

Jim Taylor:

be considering or, a aware of, right?

Jim Taylor:

Yeah.

Jim Taylor:

So anyways the, banker scenario he's not my banker and I'm actually kind of

Jim Taylor:

glad based on what he told me, but he was talking about how they're starting

Jim Taylor:

to find that some of this AI is, what they're calling they're, saying it's

Jim Taylor:

hallucinating, that it's making up things and you know, we need to be

Jim Taylor:

really careful about about, you know, how we use some of the ai, whether

Jim Taylor:

we're using good things or not, or you know, if it's really applicable

Jim Taylor:

and the term that we used to use.

Jim Taylor:

And it's, funny you say you used to, cause it wasn't that long ago, but that I heard

Jim Taylor:

first when some of this stuff started coming out was garbage in, garbage out.

Jim Taylor:

Right, right.

Jim Taylor:

Good.

Jim Taylor:

And good questions, good information, good data, you know, we'll produce good

Jim Taylor:

response and, you know, adversely the poor side of that will, do the same.

Jim Taylor:

But yeah, now they're, saying that there's hallucination happening.

Jim Taylor:

So anyway, I thought it would be good for us to.

Jim Taylor:

Have some discussion about what's going on with the AI in restaurants so that we can

Jim Taylor:

hopefully provide some, maybe a little bit of insight about what to be aware of and

Jim Taylor:

what, where, maybe to lean in Mark too.

Jim Taylor:

Yeah.

Adam Lamb:

And we wanna make sure that Yeah.

Adam Lamb:

You know, our partner here on the show, our sponsor e Vocalize is one of the

Adam Lamb:

most predominant companies out there as far as marketing is concerned.

Adam Lamb:

So they're taking this ai and diving head long into it because

Adam Lamb:

they see the value of it.

Adam Lamb:

And and our episode with JR Hopwood and Shannon Gwinner from

Adam Lamb:

Smoothie King, she's actually seeing the benefit of this type of.

Adam Lamb:

Informational generation.

Adam Lamb:

But I wanted to start by saying I'm a big fan of this American Life podcast,

Adam Lamb:

and a couple weeks ago they had an episode called Greetings People of Earth.

Adam Lamb:

And there's a couple funny stories in there, and one of which really caught

Adam Lamb:

my attention was this segment by their senior editor, David Kestenbaum, who was

Adam Lamb:

one of the first a group of people who.

Adam Lamb:

Were first invited to open AI to test chat c p t.

Adam Lamb:

And while they were there, you know, it was an interesting concept.

Adam Lamb:

And so he goes into a little bit about what chat C P T is and

Adam Lamb:

what they mean by generative.

Adam Lamb:

So the whole idea is that CHATT PT is constantly scanning two.

Adam Lamb:

And, in their words, guess what the next word in the word string is.

Adam Lamb:

So it's constantly going back and picking up another word and putting

Adam Lamb:

it in next without any real relation to what the other words are.

Adam Lamb:

So there's an, so there's a aspect of meaning that chat sheet PT does not have.

Adam Lamb:

Now he also goes in and was invited to the Microsoft offices because

Adam Lamb:

they wanted to unveil chat sheet PT four to the same group of.

Adam Lamb:

Writers and scientists, and he said it was about 10 or 15 minutes

Adam Lamb:

before he realized that something completely different was happening.

Adam Lamb:

He said, fat GP, PT four, as they were watching this thing, ha now.

Adam Lamb:

Granted, this was when the machine was not even hooked up to the internet.

Adam Lamb:

So this is just all the data that's been pumped into it.

Adam Lamb:

And they realized that it was forming some type of intelligence

Adam Lamb:

and that it understood the word before and the word after.

Adam Lamb:

So it was understanding that.

Adam Lamb:

Context of it.

Adam Lamb:

Now, that's Chachi beat four.

Adam Lamb:

There's chat three che g b t 3.5.

Adam Lamb:

So there's different iterations.

Adam Lamb:

Not only that you know, if you swing a cat around, you're going

Adam Lamb:

to please Pete, folks from peta.

Adam Lamb:

It's just a phrase, don't freak out.

Adam Lamb:

I'm not actually swinging a cat.

Adam Lamb:

But you know, you can throw a rock in any.

Adam Lamb:

Any direction on the internet and find somebody who's talking about

Adam Lamb:

another chat, G p t plugin that you can put into your browser.

Adam Lamb:

One of which really interested me, which was one that would actually create email

Adam Lamb:

responses for you in your own, voice.

Adam Lamb:

Because what you do is you take some of your writing, you plug

Adam Lamb:

it in, and it actually generates.

Adam Lamb:

Responses in your voice or the way that you actually do

Adam Lamb:

it, which was pretty powerful.

Adam Lamb:

And I actually set up a couple different profiles in there.

Adam Lamb:

So I've been playing around with this a lot.

Adam Lamb:

But it seems to me that would be something that restaurant

Adam Lamb:

operators would jump onto because.

Adam Lamb:

No, it's nothing.

Adam Lamb:

You know, Yelp, another Yelp review really, that I have to reply to.

Adam Lamb:

Yeah.

Adam Lamb:

And after a while, you might have come up with all, just all the answers you can.

Adam Lamb:

And so to be able to write responses in your voice and the way that you would

Adam Lamb:

actually speak is a pretty powerful thing.

Adam Lamb:

And again, these are iterations that are happening.

Adam Lamb:

Pretty quickly because it's an exponential growth.

Adam Lamb:

Yeah.

Adam Lamb:

Like, that's scary part of of Terminator when the Ai becomes aware.

Adam Lamb:

Skynet.

Adam Lamb:

Skynet, right.

Adam Lamb:

So there's a, so yeah, so it's, for me, it's kind of convoluted in all the

Adam Lamb:

science fiction stories that I've read.

Adam Lamb:

And so it's hard to piece piece out what's actually.

Adam Lamb:

What's actually true and what's not.

Adam Lamb:

So if anybody's looking for a, quick primer on on, chat sheet, pt and this

Adam Lamb:

idea of machine learning or generative informational processes this American

Adam Lamb:

Life episode 8 0 3, greetings People of Earth is a great place to start.

Adam Lamb:

Cool.

Jim Taylor:

So, okay, so you just got some my, wheels turning here, right?

Jim Taylor:

Let's talk about this Yelp review thing for a second.

Jim Taylor:

Sure.

Jim Taylor:

Why not?

Jim Taylor:

Okay, so I, we keep hearing that technology, ai, generative,

Jim Taylor:

whatever, you know, pick a term Sure.

Jim Taylor:

Is gonna save a restaurant manager time or a restaurant owner time.

Jim Taylor:

Right.

Jim Taylor:

Right.

Jim Taylor:

It's gonna take over tasks, it's gonna do things for you.

Jim Taylor:

All that kinda stuff.

Jim Taylor:

Yep.

Jim Taylor:

The, first thing that went through my mind about the Yelp review, responding

Jim Taylor:

to emails type thing is what happens when there's an email or a comment that's like,

Jim Taylor:

You know, it's a little bit sensitive.

Jim Taylor:

It's, one that needs some delicacy and response.

Jim Taylor:

It's, you know, one that maybe we're trying to save a customer.

Jim Taylor:

I mean, I still think if I was running that restaurant that I would want to

Jim Taylor:

be the one to personally respond to it.

Adam Lamb:

Sure.

Adam Lamb:

And, I'm not, and I'm not meaning to say that this would

Adam Lamb:

do it independent of your input.

Adam Lamb:

Right.

Adam Lamb:

This is not an automatic response, although at some point I'm pretty sure

Adam Lamb:

that someone will add that functionality.

Adam Lamb:

Sure.

Adam Lamb:

But up until this point, you know, you actually have to open up the site.

Adam Lamb:

You have to open up the email, and you can always review it and change it.

Adam Lamb:

And to give you an example of.

Adam Lamb:

Of what's possible, and I just wanna kind of throw this up on the screen, is right

Adam Lamb:

before we came onto the show, I asked Chachi PT to create for me a menu for

Adam Lamb:

a middle American restaurant with short descriptions and it came up with this.

Adam Lamb:

I mean, you probably see this all up and down the street.

Adam Lamb:

You know, it's the appetizers are corn fritters case of Fundido fried

Adam Lamb:

pickles chicken tortilla soup, taco salad, ribs, da So it created you know,

Adam Lamb:

Menus including desserts and beverages based on the information I gave it.

Adam Lamb:

And just to let you know, I also asked it to do a authentic Chinese menu.

Adam Lamb:

And it's got stuff like what it came up with is just crazy.

Adam Lamb:

Let me just quickly bring it up because it's worth it's worth just viewing.

Adam Lamb:

And this all happened probably within gosh 30 to 40 seconds and it starts

Adam Lamb:

off slow and then it starts ripping.

Adam Lamb:

So there's dragon dragon Begin your journey with symphony of tantalizing

Adam Lamb:

appetizers and there's dragon breath dumplings, golden Lotus

Adam Lamb:

prawns Phoenix Nests, spring rolls.

Adam Lamb:

And I asked it for authentic Chinese.

Adam Lamb:

And I, I.

Adam Lamb:

Imperial Jade chicken, lotus Blossom honey walnut shrimp.

Adam Lamb:

I've never had any of these dishes, but it makes me want to

Adam Lamb:

get out my walk and start cooking.

Jim Taylor:

Yeah.

Jim Taylor:

And you know, I think the cool thing about its ability to do that kind of

Jim Taylor:

stuff is, you know, I think that we never want to take the, create the

Jim Taylor:

creative element away from a chef.

Jim Taylor:

Right, right, right.

Jim Taylor:

But if I'm.

Jim Taylor:

You know, thinking about the one comment that stuck out to me if,

Jim Taylor:

and for those maybe that didn't see the screen or couldn't read it, it

Jim Taylor:

actually said these are recommended based on seasonal ingredients.

Jim Taylor:

Correct.

Jim Taylor:

Right.

Jim Taylor:

So, you know, you can look at it and say, what if we said, okay, I need two

Jim Taylor:

seasonal dishes based on springtime ingredients in North Carolina.

Jim Taylor:

I mean, it's gonna help get things moving quicker.

Jim Taylor:

Right.

Jim Taylor:

And I think, you know, just one last comment on that Yelp review thing.

Jim Taylor:

You know there's definitely opportunity to, use this type of, product or,

Jim Taylor:

program to help speed things up.

Jim Taylor:

Yeah, I think my, point with the Yelp comment and, again with, the menu side

Jim Taylor:

of things, is that, We still have to interact, we still have to be involved.

Jim Taylor:

Sure.

Jim Taylor:

My recommendation to an operator would still be, you gotta know what's going on.

Jim Taylor:

You gotta think about what am I asking it or what am I, when am I involved or not?

Jim Taylor:

But it's gonna definitely help

Adam Lamb:

the speed up process without a doubt.

Adam Lamb:

And to, to your point right before we got on, I just went into Google

Adam Lamb:

and said AI for restaurants, and it spit out about 15 different articles.

Adam Lamb:

And one caught my.

Adam Lamb:

Caught my attention and we're getting a shout out from chef Steven Coud.

Adam Lamb:

Good afternoon, chef.

Adam Lamb:

Good afternoon, chef.

Adam Lamb:

So this Nation's restaurant news article is as AI creates Perfect

Adam Lamb:

solutions, authenticity in restaurants will still stand out.

Adam Lamb:

And the point that they're trying to make is my prediction is it is it's

Adam Lamb:

going to be all about authenticity.

Adam Lamb:

Said Peter Newland, chief Experience Officer for Gusano Group, which

Adam Lamb:

operates chicken sandwich chain, bird call, casual dining chains, park,

Adam Lamb:

burger, and homegrown tap and dough.

Adam Lamb:

I think the concept of, dude, this is my real soul, this is

Adam Lamb:

who I really am, is going to be more relevant than ever because

Adam Lamb:

everything's going to be so perfect.

Adam Lamb:

Meaning from from an operator standpoint, and this goes back to one of our constant

Adam Lamb:

recommendations is that for the operators who are trying to be all things to all

Adam Lamb:

people, now's a great time to do a menu review and niche down, and do those

Adam Lamb:

things that you do really, well and forget about everything else because that is

Adam Lamb:

going to be the hallmark in the future.

Adam Lamb:

Meaning that, I'm gonna, I wanna go out and get the best dumplings in

Adam Lamb:

town, and the only place I'll probably get that is at a dumpling house.

Adam Lamb:

And so niching down doesn't necessarily mean that you're limiting yourself, but

Adam Lamb:

you can get really, good and be known.

Adam Lamb:

And that will opt, that will.

Adam Lamb:

For most consumers be more important than anything else.

Adam Lamb:

Yeah.

Jim Taylor:

That the word niche is funny, right?

Jim Taylor:

Cuz some people I think sometimes think about it in terms of,

Jim Taylor:

like you just said, limiting.

Jim Taylor:

When I hear the word niche, I think of specialization.

Jim Taylor:

Yeah.

Adam Lamb:

Perfect.

Adam Lamb:

Well done.

Adam Lamb:

Yeah, because that could that could actually be for somebody.

Adam Lamb:

I know lots of chefs who be like, well, I don't want to be honed in by that.

Adam Lamb:

But that specialization is so important.

Adam Lamb:

Because it's what you get known for and you don't need ad campaigns for that.

Adam Lamb:

People will start talking.

Adam Lamb:

Totally.

Adam Lamb:

And and to your point about all the applications that can an article in

Adam Lamb:

Forbes says, you know where it's really.

Adam Lamb:

Where it's really hitting right now is in QSRs.

Adam Lamb:

Because of course, that operating system might be a little bit more simpler.

Adam Lamb:

There's not very rarely is there full service.

Adam Lamb:

And so there's places where that can really come in handy, you know.

Adam Lamb:

And a lot of the other articles I came up with were from companies that

Adam Lamb:

actually are producing these types of programs, you know, reduced diamond costs

Adam Lamb:

labor costs You can dial in an A one specifically to your to your operation

Adam Lamb:

by the data points that are available.

Adam Lamb:

Yeah.

Adam Lamb:

But you know, to get started, they say, here's a couple things to know beforehand.

Adam Lamb:

You start looking to adopt AI in a practice.

Adam Lamb:

Know what you wanted to solve.

Adam Lamb:

You know, make sure you've got the right data and technologies to

Adam Lamb:

support your projected use case.

Adam Lamb:

Have an idea of what you want for your roi.

Adam Lamb:

Yeah, because I, happen to think that if you become enamored with that type

Adam Lamb:

of technology, you could spend a ton of money, man, figure out whether

Adam Lamb:

you wanna build in-house team or hire a vendor and, know your budget.

Adam Lamb:

So there's probably some, really good advice there, because it seems like now

Adam Lamb:

the way some folks are talking about it, that it's all things to all people.

Adam Lamb:

Yeah.

Adam Lamb:

You know

Jim Taylor:

And, just what you were saying there about, you know, good information,

Jim Taylor:

know what you're trying to get out of it.

Jim Taylor:

And that's one of the things I've appreciated as we've gotten to know of

Jim Taylor:

vocalize more, is that they have just such a detailed process in getting to

Jim Taylor:

know the business, the information, what the objectives are, and then.

Jim Taylor:

You know, I was actually talking with them with a restaurant

Jim Taylor:

operator a few weeks ago.

Jim Taylor:

About, you know, is this something that we should automate and

Jim Taylor:

just turn it on and lead it?

Jim Taylor:

Or is this something that we're going to, you know, it's interactive and we're

Jim Taylor:

gonna work together with it and we can identify what challenges are and then,

Jim Taylor:

you know, engage with the platform and and the cool thing about what they were.

Jim Taylor:

Their response was, we can do whatever the business needs us to do.

Jim Taylor:

Correct.

Jim Taylor:

If you want us to build something that's gonna just turn on and go

Jim Taylor:

and, use data to make decisions for you, we can do that, which could

Jim Taylor:

be so beneficial to an operator.

Jim Taylor:

But if it's, you know, the type of restaurant or owner or operator

Jim Taylor:

that wants to be involved and wants to learn, and then there's

Jim Taylor:

that opportunity for them too.

Jim Taylor:

And I think, you know, the, I see a lot of people and I, one of

Jim Taylor:

my genuine worries and concern, maybe this is making me sound.

Jim Taylor:

You know, dating myself a bit, but it's, that people are just gonna

Jim Taylor:

turn it on and leave it and think it's gonna fix all their problems.

Adam Lamb:

Exactly.

Adam Lamb:

Exactly

Jim Taylor:

right.

Jim Taylor:

So Vocal has, does such a good job of balancing that

Adam Lamb:

and constantly, you know, going back and analyzing the results.

Adam Lamb:

You know one of the things I thought was just so cool is

Adam Lamb:

the data point about weather.

Adam Lamb:

Yeah.

Adam Lamb:

And the news has been filled with all kinds of scary stuff about weather,

Adam Lamb:

you know, whether it's Vermont with the floods and the really,

Adam Lamb:

bad heat dome that's happening in, the south and Spain is on fire.

Adam Lamb:

And that largest

Jim Taylor:

tornado in Canadian history last

Adam Lamb:

week, two weeks ago.

Adam Lamb:

Yeah.

Adam Lamb:

And tornadoes in Chicago.

Adam Lamb:

There's all kinds of impact.

Adam Lamb:

That weather, I think, is going to have much more is gonna be much more prominent

Adam Lamb:

than whether or not well, we gotta bring in the, we gotta bring everything out

Adam Lamb:

because it's about to rain in two hours.

Adam Lamb:

Yeah.

Adam Lamb:

So a couple of the ways that I think some organizations are using this

Adam Lamb:

or where it could come in really handy for me is predictive analytics.

Adam Lamb:

So what, it took me a while.

Adam Lamb:

So I was in an operation, I was there for six years.

Adam Lamb:

It probably took me two years to be able to analyze the business

Adam Lamb:

to the point where I could.

Adam Lamb:

Effectively order and we changed 40% of the menu every week.

Adam Lamb:

So it was a constant juggle to make sure that we didn't end up

Adam Lamb:

with a bunch of stuff after the course of a weekend or a week.

Adam Lamb:

So I, think that the more it's incorporated into menu sales

Adam Lamb:

inventories that's gonna be a huge aid to a lot of folks.

Adam Lamb:

Again, I was reading a couple articles about how many chefs are leaving.

Adam Lamb:

The industry now.

Adam Lamb:

Yeah.

Adam Lamb:

And there is a, they're just burnt, you know, whether they were working during

Adam Lamb:

the covid lockdown or not coming back and having the whole world come through your

Adam Lamb:

front doors you know you can handle it for a little while, un until you can't.

Adam Lamb:

Right.

Adam Lamb:

So the problem being is that unemployment is so low and there's so few people

Adam Lamb:

out there for a particular opening now.

Adam Lamb:

A lot of restaurants and restaurant companies.

Adam Lamb:

By default I have to start looking at stuff like AI stuff at robotics

Adam Lamb:

in order to bridge that gap.

Adam Lamb:

I was reminded of, you know, the Chipotle commercial of the girl with the big bowl

Adam Lamb:

of, guacamole, you know, spooning it.

Adam Lamb:

Yeah.

Adam Lamb:

And then this morning I came across an article where they're gonna start

Adam Lamb:

rolling out this smart robot called Auto Cado which, takes the same good name.

Adam Lamb:

Which, takes you know, two cases or three cases of avocados, cuts, it,

Adam Lamb:

pits, it, scoops it, dices it and saves about 50 in 50% amount of the time.

Adam Lamb:

So I see things like that as becoming more and more prevalent in the industry.

Adam Lamb:

And not to mention that, you know a lot of, this AI technology is also

Adam Lamb:

getting rolled out in drive-throughs.

Adam Lamb:

Right.

Adam Lamb:

And weren't, you telling me about particular technology?

Adam Lamb:

Tell us about that.

Adam Lamb:

Yeah, so

Jim Taylor:

I was talking with the team from from flu Ito, AI yesterday,

Jim Taylor:

Uhhuh, and they're doing some really cool stuff, like you were

Jim Taylor:

just saying about the predictive.

Jim Taylor:

So the, one that stuck out to me was they, use a, strategy that basically

Jim Taylor:

reads license plates and drive-throughs.

Jim Taylor:

And before the person actually even gets to the, place where they're gonna

Jim Taylor:

order it has already recognized if they've been there before, what they

Jim Taylor:

ordered last time, what you should try to sell them this time, what you should

Jim Taylor:

recommend, and so on and so forth.

Jim Taylor:

So I can't remember the stat but it was a substantial, you know, double digit,

Jim Taylor:

10, 15, something like that, percent increase that they were finding an

Jim Taylor:

average guest spend using a technology because you're basically, you know,

Jim Taylor:

you already understand what this person likes and wants and you have a chance

Jim Taylor:

to recommend it to them before they.

Jim Taylor:

You know, even get to the window.

Jim Taylor:

So some really cool stuff that they're

Adam Lamb:

doing.

Adam Lamb:

Yeah.

Adam Lamb:

That, that customer data collection is really important because one

Adam Lamb:

of, one of the other areas in which there's making advances in

Adam Lamb:

AI is of course loyalty programs.

Adam Lamb:

Right.

Adam Lamb:

Being able to automate the process of reaching out to folks when

Adam Lamb:

it's their holiday or typically their anniversaries or birthdays.

Adam Lamb:

Again, something that would take a restaurant manager going through

Adam Lamb:

the roles and how their bookkeeping is for that particular joint Yeah.

Adam Lamb:

To be able to find it.

Adam Lamb:

And again, so.

Adam Lamb:

How AI could impact the future of the restaurant industry.

Adam Lamb:

Could question Mark fully automated drive-throughs, automated fruit food

Adam Lamb:

prep and I guess Chipotle also tested a robot that makes tortilla chips.

Adam Lamb:

And there's already on the west coast a fully automated burger

Adam Lamb:

joint, which is pretty interesting.

Adam Lamb:

Automated food delivery.

Adam Lamb:

And so ch GrubHub and some of these other online delivery platforms are already.

Adam Lamb:

Leveraging AI just in a little menu that you see, right?

Adam Lamb:

Because I went on it the other day and all of a sudden it's popping up all this

Adam Lamb:

stuff into my face and I'm like, oh, I didn't, yeah, because I had ordered that,

Adam Lamb:

you know, six months ago or whatever.

Adam Lamb:

Yeah.

Adam Lamb:

So it's a powerful thing.

Adam Lamb:

And yet it might prove either cost prohibitive for some,

Adam Lamb:

for smaller organizations.

Adam Lamb:

It could be that, you know, if you skew a little bit older with your

Adam Lamb:

clientele, They're not gonna get it.

Adam Lamb:

Yeah, Or there, there may be a little bit a little bit tougher thing.

Adam Lamb:

But Jim, what do you think about an idea of like, it being able

Adam Lamb:

to write a better schedule?

Adam Lamb:

Because this is something you talk about a lot.

Jim Taylor:

Yeah.

Jim Taylor:

It, you know, I think it's, interesting.

Jim Taylor:

There's, definitely opportunity there.

Jim Taylor:

The, generative scheduling, you know, type thing is is an opportunity.

Jim Taylor:

I, think that some of the, challenges that exist are.

Jim Taylor:

Are personality based, right?

Jim Taylor:

You know, you can look at all the data points like sales per labor hour of a

Jim Taylor:

server, or covers per labor hour of a business, or you know, percentage of

Jim Taylor:

sales that are upsells or, you know, whatever those different metrics are

Jim Taylor:

that a person might look at in terms of a, salesperson or a servers from a front

Jim Taylor:

of house perspective, their ability.

Jim Taylor:

But it's still never gonna be able to, or maybe I shouldn't say never, cuz.

Jim Taylor:

You know we're, probably never's not a thing anymore, but where I see the

Jim Taylor:

opportunity for management to still be involved is making decisions on, okay,

Jim Taylor:

should I put this person in this section or shift or, you know, time of day or

Jim Taylor:

whatever it might be, because of the way that they interact with people.

Jim Taylor:

That's gonna be the hard part to, to replicate.

Jim Taylor:

But I think doing 90% of the schedule for sure, yeah, doing

Jim Taylor:

90% of a back house schedule too.

Jim Taylor:

No problem.

Jim Taylor:

You know, and so yeah, I think there's, lots of opportunity there

Adam Lamb:

Again.

Adam Lamb:

You know, garbage in, garbage out.

Adam Lamb:

So what are the metric, you know what's, the input like are, we putting

Adam Lamb:

in such information as you know, very strong bartender or position

Adam Lamb:

one that this person has had?

Adam Lamb:

And so I guess it's all depending on what that initial those data points are.

Adam Lamb:

Well

Jim Taylor:

And,

Jim Taylor:

one way that it could benefit the b from a business perspective is it could

Jim Taylor:

identify something like, The industry standard for a full service restaurant

Jim Taylor:

in the United States is 8% of their hours are overtime hours, uhhuh.

Jim Taylor:

So we've identified that you're currently operating at 12%.

Jim Taylor:

Therefore the platform could work on lowering overtime hours.

Jim Taylor:

I mean, it could do things like that for sure, and that would

Jim Taylor:

benefit the business in a big way.

Adam Lamb:

One of the things I came across was ai and for.

Adam Lamb:

Most of us when we've been online, we've encountered a chatbot.

Adam Lamb:

Right?

Adam Lamb:

Which is really cool.

Adam Lamb:

It's that little thing, it's down in the corner and you click on it and it

Adam Lamb:

answers a, range of questions, again, depending on the answers put in.

Adam Lamb:

So one of the ways that an operator might want to dip their toes in the water

Adam Lamb:

is to add a chatbot to their webpage.

Adam Lamb:

Right.

Adam Lamb:

And there's another phenomenon called AI phone answering.

Adam Lamb:

A couple reports said that 83% of customers will move on and find

Adam Lamb:

another restaurant if they try to call and get voicemail more than once.

Adam Lamb:

Yeah, 83%.

Adam Lamb:

So that's why a lot of restaurants are adopting technology.

Adam Lamb:

IPhone answering can take messages, make reservations, add a guest

Adam Lamb:

to the wait list, are even answer commonly asked questions.

Jim Taylor:

I think what you're chatting about is what we were talking about

Jim Taylor:

earlier in the, you know, before we jumped on around that phone answering thing.

Jim Taylor:

I mean there's, massive opportunity just to help filter conversation that way.

Jim Taylor:

And some restaurants have already started doing that.

Jim Taylor:

Right.

Jim Taylor:

And it's, when I was still in operations we, played around with that.

Jim Taylor:

And this is years ago, even pre pandemic, but it was saving hours and hours a

Jim Taylor:

week without having to have person, a person there waiting to answer the phone.

Jim Taylor:

There's so many different ways that we can, you know, consider using ai.

Jim Taylor:

And I think the, what Adam and I really wanted to make sure that everybody

Jim Taylor:

listening was sort of understanding was that, you know, take the dummy

Jim Taylor:

in the room kind of approach right?

Jim Taylor:

And, really sort of sit back and think that we don't know all the answers

Jim Taylor:

to this stuff and, really think about what the objective is, right.

Jim Taylor:

The writing of the menu thing is such a good example.

Jim Taylor:

You know, think about what the objective is and, really go from there.

Jim Taylor:

So my recommendation and I, know I speak for Adam on this too, is that,

Jim Taylor:

you know, sample this type stuff, play around with it, get involved, ask lots

Jim Taylor:

of questions and, I think just don't rely on it to run the business for you.

Jim Taylor:

But get involved for sure.

Jim Taylor:

And you know, again, we talked a little bit about a vocalized being

Jim Taylor:

a, resource that does really good, a really good job of getting.

Jim Taylor:

You know, people who want to get all the way there from an automation

Jim Taylor:

perspective can do that, but they, the biggest takeaway that I had from hearing

Jim Taylor:

Shannon from Smoothy King on the show a couple weeks ago was, I mean, this

Jim Taylor:

is the CMO of this company or the VP of marketing for a massive company.

Jim Taylor:

And she was even talking about more involved, the onboarding

Jim Taylor:

is detailed, we're learning, you know, and all that kind of thing.

Jim Taylor:

So so much good opportunity there.

Adam Lamb:

I wanted to ask what scares you about this whole thing?

Jim Taylor:

Well I'm, a, I mean you, know me well enough to know that I'm,

Jim Taylor:

a very relationship driven person.

Jim Taylor:

I'm, very much about, you know, that people are the key to our industry

Jim Taylor:

and, hospitality is about people.

Jim Taylor:

So I think that's my worry is that.

Jim Taylor:

You know, too many operators might very quickly just go, robots and

Jim Taylor:

AI are gonna solve all my problems and lose the human element.

Jim Taylor:

Now there, there are really good examples of concepts that can work

Jim Taylor:

really well, basically with no people.

Jim Taylor:

You know Stratos more Hogan and the Brooklyn Dumpling Shop.

Jim Taylor:

I think they have one employee that works at a time.

Jim Taylor:

And basically it's just to make sure that the equipment is wor working

Jim Taylor:

properly as far as I understand.

Jim Taylor:

But they're fully automating, you know, a dumpling shop like you were saying.

Jim Taylor:

It's funny that you reminded me, but my biggest fear is is just losing

Jim Taylor:

the human element of, hospitality.

Adam Lamb:

Yeah.

Adam Lamb:

What's yours?

Adam Lamb:

I guess I would say that this set it and forget it type of mentality I think is

Adam Lamb:

probably the first place I would go to.

Adam Lamb:

To define the problems, I guess, right?

Adam Lamb:

Because so much, again, our oper, our operations are busy.

Adam Lamb:

We don't necessarily have the time and the day to to micromanage this process.

Adam Lamb:

And I think at the very beginning it needs that.

Adam Lamb:

I remember Shannon was telling us that when she started working with

Adam Lamb:

e vocalize, it was like, what, six or eight weeks of just Yeah.

Adam Lamb:

Data compilation on a whiteboard and figuring stuff out and dropping it off.

Adam Lamb:

So it took somebody that wasn't, Frontline in the operation to sit down and get

Adam Lamb:

that stuff and then roll it out in a very, small scale to their franchisees

Adam Lamb:

to figure out what's working for them.

Adam Lamb:

So it might be a three to four month process before it actually sets.

Adam Lamb:

The other thing that I wanted to mention is, you know, when, so V came along,

Adam Lamb:

which was which is a cooking process by which, you know, food is bagged.

Adam Lamb:

And an oxygen, less environment and then cooked in a water bath, a

Adam Lamb:

low temperature over a long time.

Adam Lamb:

I love my cv, which basically pasteurize the food.

Adam Lamb:

There were restaurants in, France that all of a sudden in the back of

Adam Lamb:

the house, it was a big pot of water, two cooks in a pair of scissors.

Adam Lamb:

You know, and everybody was kind of crapping all over that saying

Adam Lamb:

that there was something missing.

Adam Lamb:

And I.

Adam Lamb:

You know that was contradicted by the fact that they were always busy.

Adam Lamb:

Yeah.

Adam Lamb:

Because the food, was consistent and they were doing a great

Adam Lamb:

job in the front of the house.

Adam Lamb:

So your point about hospitality is incredibly important, and that's why

Adam Lamb:

I've come back to that article by Nation's Restaurant News about it.

Adam Lamb:

Authenticity is job one for us, and it always has been, and it never will.

Adam Lamb:

Yeah.

Adam Lamb:

And so cool.

Adam Lamb:

AI's a AI's in the restaurant business and, is here to stay great.

Adam Lamb:

It's an augment, it's a tool.

Adam Lamb:

It's something that we can bring to bear to better manage the overall

Adam Lamb:

environment, but it'll never replace authentic authenticity, creativity

Adam Lamb:

passion, even though I use that word very Yeah, a passion is, it can

Adam Lamb:

sometimes be a bad thing especially for somebody who sacrifices everything

Adam Lamb:

to see their passion realized.

Adam Lamb:

And there's plenty of chefs out there who have have.

Adam Lamb:

Have suffered under that.

Adam Lamb:

And yeah, it maybe not treated their people as well as they could because the

Adam Lamb:

mission was all that really mattered.

Adam Lamb:

And I put my hand up and say, for a portion of my career, you know, I was

Adam Lamb:

that person who yeah, you know, would sacrifice almost everything to, make

Adam Lamb:

sure that perfect plate went out.

Adam Lamb:

I regret that time.

Adam Lamb:

I, regret the fact that I didn't early in my career understand

Adam Lamb:

how important the human.

Adam Lamb:

Element was, and taking better care of my people because that

Adam Lamb:

was something that became a hallmark of mine in my later years.

Adam Lamb:

Yeah.

Adam Lamb:

So at least I smartened up flew.

Jim Taylor:

Right.

Jim Taylor:

So, you know what, I'm just thinking here and, just on your note there about the

Jim Taylor:

passion side of things and hospitality and, you know, getting so caught up and

Jim Taylor:

wrapped up in whatever, in the perfection side of the, business or whatever.

Jim Taylor:

Right?

Jim Taylor:

Maybe, and this is a whole nother conversation for another day, but

Jim Taylor:

just kind of in, wrap up here.

Jim Taylor:

Maybe one of the things that we haven't talked about is that AI is gonna allow

Jim Taylor:

people to focus more on people and hospitality because they're not so

Jim Taylor:

worried about some of that other stuff.

Adam Lamb:

Ah, no, that is a great point because anything that frees

Adam Lamb:

you up so that you can be more present to your staff and to your

Adam Lamb:

customers, I think is a good thing.

Adam Lamb:

But to your point I'd probably have to Approach this a little judiciously and

Adam Lamb:

not be so, enamored by the technology that it's like, oh, it's gonna be my,

Adam Lamb:

it's gonna be my, fix for everything.

Adam Lamb:

Because p o s companies have done a really great job at being able to produce

Adam Lamb:

more and more data to the point where, you know, it's paralysis by analysis.

Adam Lamb:

So it's sometimes a good thing can be.

Adam Lamb:

Can become too much.

Adam Lamb:

And so there's a sweet spot where I'm getting just the information I need in

Adam Lamb:

order to make great business decisions.

Adam Lamb:

And the rest of this can get compiled in other ways.

Adam Lamb:

So to, to rely on the technology as, a way of making my business more profitable

Adam Lamb:

or or grow my business, I think is a step too far, at least this point.

Adam Lamb:

Agree.

Adam Lamb:

Cool.

Adam Lamb:

Yeah.

Adam Lamb:

Excellent conversation, Jim.

Adam Lamb:

So happy always so grateful to be with you as always.

Adam Lamb:

And I want to thank everybody all our listeners and continue to

Adam Lamb:

make turning the table, one of the highest rated restaurant podcasts

Adam Lamb:

in the nation, certainly in Canada.

Adam Lamb:

And we're grateful for the support.

Adam Lamb:

So please, Share the show, tell a friend, and until next week, see you.

Adam Lamb:

Welcome to.

Adam Lamb:

I did the wrong one.

Adam Lamb:

Thanks for joining us on this episode of Turning the Table with

Adam Lamb:

me, Adam Lamb and Jim Taylor.

Adam Lamb:

We're on a mission to change the food and beverage industry for the better by

Adam Lamb:

focusing on staff mental health, physical and emotional wellbeing, by proactively

Adam Lamb:

measuring and managing staff workloads.

Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

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Adam Lamb:

This podcast was written, directed, and produced by me, Adam Lamb and Jim Taylor.

Adam Lamb:

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