you ever had that feeling, where

you are so scattered, you are

unable, to know what to do next.

It happens all the time.

It's happened to me.

It's happened to my clients.

It's happened to my friends.

It's happened to my subcontractors.

It's happened to my suppliers.

Absolutely happens all the

time for a variety of reasons.

little story for you.

One of my clients, she was not

new to business, but she was new

to a brand new revenue stream.

She was feeling so scattered when she

turned up on a coaching call to me we

were talking through, okay, how are we

going to get the new revenue stream up?

Was she clear on her offer?

Did she know what she needed to do?

And what we realized was the rest

of her business is going well.

So normally people will come

to me and the issue is revenue.

They need revenue.

And they need it now.

And so she did not need that.

She actually was like,

Emma, I'm okay for revenue.

I just want to get this new offer up

and running this new revenue stream

up and running, but I'm feeling

really overwhelmed by the task.

And I get that.

I totally get that.

So we listed off all the

tasks that we needed to do.

She needed to get her

socials up and running.

She needed to look at her email

marketing and she needed to create

weekly email for her target market.

She needed a LinkedIn strategy because

that's where a lot of her clients were

going to come from for this new offer.

She needed a list of organizations

that she was going to call.

She needed to do business development.

You see, she needed to do all the things.

And when we looked at the list,

we went, what's the theme here?

And the theme was without

a doubt, visibility.

No one knew that she had this new

offer, this new revenue stream that

she was going to present to the world.

So we needed to get away from

being the best kept secret and

help her be visible in that space.

What do you do when

you're feeling scattered?

I see my clients struggling with

this and my advice normally is

very basic and very practical and I

thought I'd share a couple of things.

First one is, Step

away from the keyboard.

I think a lot of people just

push through, push through.

Maybe if I keep working the

scatterness will go and all

of a sudden I'll have clarity.

Ah, it does not work like that.

Step away from the keyboard

and take yourself off.

Go and do a walk or go and

just get out of your own head.

Stop overthinking it and then come back

when you're feeling a bit refreshed.

That could be as simple as a cup of tea.

We all know I love a cup of tea.

That's what I suggest to people do first.

Get away from your head, get

away from the keyboard and just

go get yourself a cup of tea.

When they come back, I want them to

sit down at their desk and I want

them to prioritize the tasks that

they feel like they need to do.

So, you know, we've all

got that long to do list.

That, we think we have to get

done, but actually, if we look at

why we're doing that list, what is

the actions that match that list?

So for instance, if your thing

that you need to do is revenue,

then you need to do some clarity

calls to do some clarity calls.

You might need to be present on

socials to be present on socials.

You might need to get some content up.

And so there's that.

So what we want to do is we want to have

a look at all the tasks we need to do.

Now, here's a tip for you.

Every Friday I sit down and I look at my

next two weeks and I go, right, what's

my to do list for those next two weeks?

And I write all my to

do list things down.

And then on the Monday

through Friday, I do.

drag three things from

the to do list each day.

So Monday has three, Tuesday

has three, Wednesday has three.

And I do those things first and

they are always prioritized,

if I can get that word right.

They're always prioritized with what is

going to move the dial in my business,

And so one of the things that I ask

people to do is jot down everything

that's going on in their head.

and a to do list, because they

might be two different things.

then prioritize the to do list.

you might, give it scores.

You might work out which bits

are more urgent than others, but

then you've kind of got a list.

Tip number three.

Get rid of distractions.

How often do we fall down the

rabbit hole of social media?

Because we just check this thing.

How often do we get pings from

notifications from our emails?

Turn those off.

I don't have any notifications

on my phone at all.

Because I am easily distracted.

So I need to take away

those distractions.

Sometimes I even leave my phone in the

other room, set a time for 25 minutes.

That's using the Pomodoro

technique, which you've heard

about me talk about before.

And I get on with it.

Small steps.

But that's not what I want to talk about.

What I want to talk about

is focus on one thing.

Just one thing.

That's the question.

What is the one thing that will

help me move forward right now?

And I read this quote the

other day, which I loved.

The quote is by a guy

called Josh Billings.

It's accredited to him.

And his quote is, be like a postage

stamp, be like a postage stamp, stick

to one thing until you get there.

Oh man, that really resonated for me.

So it's one thing that

you want to focus on.

So how does that outwork practically?

So if it's revenue.

You need to make a plan, a business

development plan, and then you

need to stick to it also would

help to put it in the diary.

I have so many conversations

with people who say, I'm just

not getting the leads in.

And I say to them, show me your diary.

And they're like, what?

I'm like, show me the diary

with your hours of business

development popped in there.

So I know that you're doing the work.

What do you think happens?

Not much.

People are like, Oh, I don't have time.

I'm like, don't fit in the cracks.

Make business development.

You own a business.

You need to make business

development an absolute priority

each and every day, something

to do with business development.

If it's about creating content, awesome.

Decide on what content

you need to create.

Batch it, get it done.

It might not be all different

types of social media content.

It might be only Instagram.

It might be only LinkedIn.

It might be podcasting, whatever it is.

Pick the one thing and do

that and do that really well.

It might be about your expenses.

You've not got a handle on your expenses.

What's the one thing you need to do?

The one thing I did many years ago was

spend an hour on a Friday pouring through

every single line in my Xero account.

The accountants and bookkeepers out

there will be very happy with me.

But what it did do is it

gave me a great grounding and

understanding of my own financials.

If you don't know your numbers, the one

thing you do is block out an hour on a

Friday and go through it line by line.

Is it mindset?

Do you have an issue with your mindset?

What's the one thing that will help

you shift that from meh to yeah!

I just made that up.

Isn't that cool?

Anyway, so if you're listening to

a uplifting podcast, if you are not

listening to the news, if you need

to do some meditation to increase

your mindset, or you need to talk

to a business friend who is upbeat

and energetic, do the one thing.

If it's a new offer,

you've got a new offer.

You're not sure if it's going

to hit the market or not.

You think it might hit the

market, but you're not sure.

What do we do?

We reach out to some people and we

ask them, we ask them if we can share

our offer and if that makes sense.

If it's one thing and you need to

give feedback, let's say you've got

a supplier, a subcontractor, a staff

member, someone within your organization,

vicinity, and you need to give feedback,

what's the one thing that you need to do?

The one thing you need to

do is script that feedback.

By the way, if you're gonna

script feedback, I'll just give

you a little quick framework.

It's called SBI situation.

Behavior and impact.

It takes all the emotion out of it.

And I know feedback is something rather

difficult for business owners to do.

So let's say you've had a

supplier that has let you down.

They haven't met the deadlines.

it's a phone call normally, not an email.

And you would say, Hey, Mr.

supplier, current situation is that

you have not hit the deadlines.

And you've been late

several times before.

The impact to me, my

business is A, B and C.

We need to do something about that.

It's as simple as that.

I think we really struggle as business

owners to know how to do that kind

of stuff, But if it's feedback,

what's the one thing you script it.

So we've gone through a lot today.

I've talked about, what you

can do to get out of feeling

scattered and back into clarity.

I've talked about focusing on

the one thing that is going to

move the dial in your business.

What is the one thing for you?

What is the one thing that

will help you move forward?

I would love to hear it.

I love discussions like this

and I'm wishing you a great day.