And quite frankly, I believe that, it'd be helpful if we all
Chris Yonker:spent more time in the present moment.
Chris Yonker:Cuz that's where our love is.
Chris Yonker:It's where our connection is, it's where, that's where our, meaning is.
Chris Yonker:and it's, yeah, sure.
Chris Yonker:We wanna plan and we wanna be intentional about where we
Chris Yonker:spend our time, effort, energy.
Chris Yonker:And it's nothing wrong with investing time to be spontaneous or creating
Chris Yonker:space to do the, all of these things.
Chris Yonker:But how intentional we are is really important.
Tim Winders:Hello everyone.
Tim Winders:Tim Winders here.
Tim Winders:Welcome to Seek Go Create.
Tim Winders:I have better voice this week than I did probably on the last.
Tim Winders:If you listen to last week's recording, I was almost voiceless, had some kind
Tim Winders:of scratchy thing going, I don't know.
Tim Winders:my wife hasn't told me she thinks it's a sexy voice.
Tim Winders:I'm just really hopeful that she thinks it is.
Tim Winders:But, I've got a little raspy thing going, but, this is where we dive
Tim Winders:into the minds of extraordinary individuals who are redefining success.
Tim Winders:Today is no different.
Tim Winders:We're looking for people that are living with intention.
Tim Winders:And our guests today is we have Chris Yonker, he's the founder of
Tim Winders:the Center for Conscious Living and.
Tim Winders:Fulfillment.
Tim Winders:And he's a performance coach.
Tim Winders:He's author of the book that I did read a couple weeks ago.
Tim Winders:Soul Intention, an Executive's Guide to Living a Life By Choice, not by Chance.
Tim Winders:Love that title.
Tim Winders:So today we're gonna talk to Chris and look at his unique methodology to
Tim Winders:gain insights into how we can create lasting positive change in our lives.
Tim Winders:Chris, welcome to Seek Go Create.
Chris Yonker:thank you.
Chris Yonker:I've been looking forward to this conversation.
Tim Winders:I've been looking forward too, because I'm like going, man,
Tim Winders:this is Guy, oh, I love the things he says and all that he stands for.
Tim Winders:This is the first time we've spoken live, so let's pretend that I
Tim Winders:just bumped into you, and I want to say, Chris, what do you do?
Tim Winders:What is your response when somebody asks you that question?
Chris Yonker:I've changed the answer on that question over time.
Chris Yonker:I probably a lot of us entrepreneurs have done so.
Chris Yonker:it's interesting, I the simple answer today is I help people
Chris Yonker:get out of their suffering.
Chris Yonker:That's not why they call me, but it's really why they call me.
Tim Winders:So that's not on your marketing materials or anything like that?
Tim Winders:I was gonna say, I'm wondering how that would play out.
Chris Yonker:Yeah.
Chris Yonker:I just introduced to a family, this past week and I was talking to one
Chris Yonker:of the family members this morning and I said, really what you want is
Chris Yonker:a higher level of peace of mind, and, so that you can enjoy your life at a
Chris Yonker:higher level be so wrapped up and you know the pain you're experiencing,
Chris Yonker:if you will, around your pending
Tim Winders:I think the reason that is, so cool how you responded is because
Tim Winders:as someone who, some in some ways we have similar titles, I guess executive
Tim Winders:coach, leadership coach, whatever.
Tim Winders:And so when we talk to people about what we do, sometimes it, there's
Tim Winders:tangible things, but like you just said, there's all these intangibles.
Tim Winders:But I think those intangibles, it's really what, it's what it's all about and I
Tim Winders:think it's so many times for me, maybe for you, I'm gonna ask it as a question.
Tim Winders:It's really hard to communicate those intangibles.
Tim Winders:Do you see that?
Chris Yonker:yeah.
Chris Yonker:That's a, it's a really good question.
Chris Yonker:So what and we experience our reality through our census, right?
Chris Yonker:and so what I'll, I contextualize and fact last sat the same person this morning.
Chris Yonker:I asked, I said, let's.
Chris Yonker:Let's pretend that we, let's pretend that we work together and then I work
Chris Yonker:with you and your family and let's just put ourselves out in our timeline.
Chris Yonker:Out into, out, out in December, and it's wrapping up the end of
Chris Yonker:the year and you've, as you look around you, what do you see?
Chris Yonker:What do you hear, what do you feel?
Chris Yonker:What are you experiencing that's changed over today?
Chris Yonker:That if you said, boy, I am so glad we worked with Chris and
Chris Yonker:his team and this is now what I'm witnessing, that's changed in my life.
Tim Winders:And.
Tim Winders:And so really what you're looking at is if there's like a baseline,
Tim Winders:what is it, what's different now?
Tim Winders:And I also, I hate to keep revisiting the timeframe of 2021
Tim Winders:to 2020, late 2022 or whatever.
Tim Winders:But have you noticed, cuz I know you've been doing this for a while, have you
Tim Winders:noticed a significant difference in the way people respond to that as we
Tim Winders:went into a covid and now post covid environment, that it's just really
Tim Winders:thrown gas on the fire or made it hyper, made people more hyper aware of it?
Tim Winders:what's been your observations going through that?
Tim Winders:Because I've seen so many changes in myself and others.
Tim Winders:What are you seeing?
Chris Yonker:and the first thing, especially for, and I work with people
Chris Yonker:internationally, so there's, depends on a little bit of a, for some folks it's, I'll
Chris Yonker:speak more for the western world, mo more.
Chris Yonker:Most of my clients are, it's, we got, and we don't really talk about our mortality
Chris Yonker:and there's a few things in life, right?
Chris Yonker:Our mortality and change, the two things that we resist the most
Chris Yonker:typically are inevitable, that we all are going to experience.
Chris Yonker:There's always gonna be change right there.
Chris Yonker:There's I the idea around impermanence and also all going to die.
Chris Yonker:We don't know when it is.
Chris Yonker:with C O V I D was like, wow, it is real.
Chris Yonker:It was like, and remember, the vivid you to go back and say, what did you
Chris Yonker:experience, what do you remember?
Chris Yonker:It was like, New York, you, I have friends and I'm sure you did too
Chris Yonker:in New York City and, craziness.
Chris Yonker:And then like I, we actually knew someone who had kids in New York City.
Chris Yonker:they're young adults, but I call them they're kids, right?
Chris Yonker:And they came up here to New Hampshire.
Chris Yonker:He got it.
Chris Yonker:He died.
Chris Yonker:He was in his fifties.
Chris Yonker:And we're like, this is our backyard, right?
Chris Yonker:Like the first couple months.
Chris Yonker:And we're like, holy crap.
Chris Yonker:this is, like, when you experience something like that and then you're,
Chris Yonker:and and granted I'm not a huge fan of the media cuz I never really truly
Chris Yonker:know what all is real and not, and I don't like other people to think for
Chris Yonker:me, I like to think for myself, but regardless, there's still some le I,
Chris Yonker:we actually, I did have friends who had friends in hospitals in New York
Chris Yonker:to verify that, their bodies building up and there were like that was real.
Chris Yonker:And, that's a reminder and you cannot deny that reminder.
Chris Yonker:And the fact that something that you might work around or, try to,
Chris Yonker:try not to spend a lot of time, someone passes, you want to, it's the
Chris Yonker:funniest damn thing in our society.
Chris Yonker:But my experience has been, We gotta have the funeral and get the damn
Chris Yonker:thing over with and get it behind me as soon as possible, right?
Chris Yonker:So I can get back with my life.
Chris Yonker:Whatever the hell that means, I'm gonna get back to it.
Chris Yonker:I'm gonna get back into my life now.
Chris Yonker:so I can, in essence, in some cases I wanna get back to my sleepwalking
Chris Yonker:that I'm, cuz I, I think these events can be experiences to wake up and
Chris Yonker:realize that perhaps you can step out of the movie and think about the
Chris Yonker:movie that you're in instead of just participating without thinking about it.
Chris Yonker:so that, I think that the, the answer to your question, from my perspective is I
Chris Yonker:think that's the biggest vantage point.
Chris Yonker:And then also I think the other experience that we had is as we forced to
Chris Yonker:everywhere, see if it happened even more.
Chris Yonker:I'm like in Asia where people are just can't go anywhere.
Chris Yonker:you're locked in, no one's coming in, no one's going out.
Chris Yonker:you are who you are, and you're gonna spend time with these
Chris Yonker:people called your family and.
Chris Yonker:whoa, this is cool.
Chris Yonker:I'm gonna go for a walk and not feel guilty about it.
Chris Yonker:Cuz everyone else is doing that at one o'clock in the afternoon.
Chris Yonker:this is groovy.
Chris Yonker:the, it truly people outside Again, another experience to wake
Chris Yonker:up outside of the realm, outside the running, running, running.
Chris Yonker:Go, go, go, go, go.
Chris Yonker:Busy, busy, busy, busy contest.
Chris Yonker:Who's busy?
Chris Yonker:Are you busy?
Chris Yonker:I'm busy.
Chris Yonker:Oh my God.
Chris Yonker:How are you?
Chris Yonker:Busy.
Chris Yonker:I bet you're busy, huh?
Chris Yonker:I mean that, that conversation and slowed everything down to say, hey,
Chris Yonker:we can actually time together, we can actually connect and, I do value my life.
Chris Yonker:I do value my health.
Chris Yonker:I do value my family.
Chris Yonker:perhaps I might have been not a congruent in my behavior in valuing
Chris Yonker:these things regards to how I participated in my life Perhaps.
Chris Yonker:I might wanna make a change regard.
Chris Yonker:So I, for me, that, that was exciting for someone that works a lot with family
Chris Yonker:businesses to see the amount of folks who, just, say, you know what, maybe I'm
Chris Yonker:willing to let 10 things go right now make some changes with my business and
Chris Yonker:my family, or whatever that looks like.
Chris Yonker:Or in some cases, I had a lot of, last three years, I've had a lot
Chris Yonker:of exit business, people who are just privately held companies.
Chris Yonker:I work with the founder and owner.
Chris Yonker:what are we gonna do?
Chris Yonker:What's gonna be next?
Chris Yonker:Or people hire me who just sold their business trying to figure out what am
Chris Yonker:I gonna do with a place next for me?
Tim Winders:So the fascinating thing about what you just said, first of
Tim Winders:all, you triggered a lot of thoughts in my head and the thing you mentioned
Tim Winders:about people coming to terms or grips with their, the life expectancy and all
Tim Winders:there, we experienced that during the course of that my father passed away.
Tim Winders:I.
Tim Winders:I don't know how many funerals I attended, probably two that were virtual, that
Tim Winders:were pretty much a horrible experience.
Tim Winders:it was just really not well done.
Tim Winders:I looked at somebody's back the whole time.
Tim Winders:We tried to, but they didn't want people to be there cuz of all, and I get it all.
Tim Winders:I do think it caused a bit of a, I hate to use this overuse, this
Tim Winders:word reset, but a reset with things because my father passed away.
Tim Winders:he actually was diagnosed with dementia right As the pandemic were started.
Tim Winders:We also believe that the lockdown and things like that kind of accelerated it.
Tim Winders:We can't prove that, but it just seems like it did.
Tim Winders:he and mom were boxed in, couldn't go anywhere, things like that.
Tim Winders:And but the fascinating thing was when he finally passed in December
Tim Winders:of last year, all of us as a family just said, you know what?
Tim Winders:He passed on a Thursday night.
Tim Winders:We don't have to do a service on Saturday.
Tim Winders:Or Sunday, why don't we wait until the spring?
Tim Winders:Let's do a celebration of life.
Tim Winders:it relieves a lot of stress for us, and we could go through the bit of
Tim Winders:that grieving process and not deny what just happened, like you talked
Tim Winders:about earlier, I think a lot of people are living superficial lives very.
Tim Winders:Flesh oriented, what's going to make me happy today?
Tim Winders:And I want to tie in the title of your book here.
Tim Winders:We'll talk a little bit more about it later.
Tim Winders:I've got a couple questions and highlights I want to go through,
Tim Winders:but when I introduced you earlier, I said the title was Soul Intention.
Tim Winders:And I wanna make sure the listener or the person watching this, it's
Tim Winders:s o u l intention, not s o l E.
Tim Winders:And what I think people have come in touch with, and you just said it just a minute
Tim Winders:ago, is I think they're really looking more into their soul and seeing what's
Tim Winders:my core values, what's important to me?
Tim Winders:Not just what society says, not what the media, you brought
Tim Winders:up the media and we could.
Tim Winders:I don't care which side people are on, we don't need to be parking
Tim Winders:our brains with the media giants and saying, what do you believe?
Tim Winders:I should think so, I think that was really awesome.
Tim Winders:so let's tie in.
Tim Winders:We don't back away from spiritual stuff here and throughout your book
Tim Winders:you brought up, you had some scripture, you had some eastern type stuff.
Tim Winders:You had a lot of stuff in there, which, which I think is cool.
Tim Winders:But let's go ahead and bring in the power of the spiritual aspect
Tim Winders:to all that we've seen gone on and really all about who we are.
Tim Winders:And I'll just bring it up that way and you just share whatever
Tim Winders:you want to related to that.
Chris Yonker:Yeah.
Chris Yonker:when I privately work with someone, we're gonna dig into two questions,
Chris Yonker:I don't typically tell 'em this on the front side, but you're listening
Chris Yonker:right now, I guess you'll know.
Chris Yonker:the first one is, who am I now That's, that, I think these two
Chris Yonker:questions are quite frankly probably the biggest illusion, some of the
Chris Yonker:biggest illusions we have, right?
Chris Yonker:Who am I?
Chris Yonker:And we can go on and on about that one.
Chris Yonker:And it is some people might answer that, identify as a role I play in my life.
Chris Yonker:Which is not who you are,
Tim Winders:Or title, or a simple title,
Chris Yonker:A title.
Chris Yonker:Yeah.
Chris Yonker:So these are
Tim Winders:right?
Chris Yonker:labels.
Chris Yonker:human language is, is, I'm, I was trained in neurolinguistics programming,
Chris Yonker:and became a PR practitioner.
Chris Yonker:Practitioner.
Chris Yonker:And my, mentor had always said that, the human language is the, is I was
Chris Yonker:like a Bandler quote I think the biggest transfer is cuz it really, think about it.
Chris Yonker:Our language creates our reality.
Chris Yonker:We associate everything.
Chris Yonker:And there are, as there's probably languages that don't even have
Chris Yonker:words in them, like shame or guilt.
Chris Yonker:how is that possible, right?
Chris Yonker:Isn't it?
Chris Yonker:Wouldn't that be interesting that now even know what that construct is?
Chris Yonker:But that's sideline.
Chris Yonker:But who am I?
Chris Yonker:Who am I?
Chris Yonker:And then the other question I ask people to sit with I'll talk about sitting with
Chris Yonker:too, what I mean by that is why am I here?
Chris Yonker:And that question sometimes to go into, how's the world work?
Chris Yonker:And people might start thinking about like that, the whole
Chris Yonker:process of life in general.
Chris Yonker:Like, why am I here, Simpson?
Chris Yonker:And they're questions that I believe the answers can change throughout our lives.
Chris Yonker:Also, our perspective may change on those and we should be open to that.
Chris Yonker:But I don't, on my, when I work with folks and we're doing vision work,
Chris Yonker:built this hierarchy fulfillment.
Chris Yonker:And at the base of that, the first faith of the foundation is spirituality.
Chris Yonker:It's my context to.
Chris Yonker:And my book in chapter three, which I wrote that book a while, continue think
Chris Yonker:thinking about revising it, but just not feeling called to do so right now.
Chris Yonker:But cause a lot of what I've thought about at that time has changed a
Chris Yonker:little, not bad, but just re revised.
Chris Yonker:But, but that chapter three, I remember the chapter number and I remember it
Chris Yonker:was my most fav i the most important to me, the most important part of the book.
Chris Yonker:Cause there's a relationship to something beyond ourselves.
Chris Yonker:And I kind of question folks I, cause I had some clients and one in particular
Chris Yonker:I can think of who is, was a celebrity profile client had, very big follow,
Chris Yonker:in fact had two different names though.
Chris Yonker:One name was the name that you and I would know.
Chris Yonker:And another name was the name that everyone else knew.
Chris Yonker:And so that creates a little bit of
Chris Yonker:a
Chris Yonker:conflict on who I am.
Chris Yonker:that's for sure.
Chris Yonker:But also, they were very much, they were unhappy.
Chris Yonker:they're, they got, they referred to me cuz they're, they were just,
Chris Yonker:Having a hard time producing.
Chris Yonker:They're a creative person and their part of their work was around creativity and
Chris Yonker:they're let's call it writing music.
Chris Yonker:And and but that really was a problem, right?
Chris Yonker:the problem wasn't like, oh, how, come with strategies and be more creative.
Chris Yonker:Let's find a way that's, let's gotta get a little much deeper than that.
Chris Yonker:And needless to say, there's a lot of trauma from the past that we had to
Chris Yonker:get into, that was holding them where they were in their frame point of
Chris Yonker:who they were and why they were here.
Chris Yonker:And once we shifted those things, their lives totally, everything shifted, right?
Chris Yonker:and, but that's where the work really needed to go.
Chris Yonker:And you say, how did we learn that stuff?
Chris Yonker:comes from society, it comes from our parents, it comes from the people,
Chris Yonker:whoever we let into our world.
Chris Yonker:But there's a, there's an opportunity to really explore this relationship.
Chris Yonker:Was something beyond ourselves.
Chris Yonker:And anyway, so this person I did not was Aian Athe atheist.
Chris Yonker:And I'm a salesperson.
Chris Yonker:I started in sales in 1993, at 3 92 at 3m.
Chris Yonker:When I got hired in sales, I worked there for over 25 years before I left.
Chris Yonker:And so I have a sales background, which has been very beneficial to me.
Chris Yonker:so thought, what's the benefit of not believing in?
Chris Yonker:And what, what would be the benefit of believing?
Chris Yonker:Like it was just, let's just go there.
Chris Yonker:let's, and so anyway, I, we got to a point where they were
Chris Yonker:willing to think differently.
Chris Yonker:Like, well, how's it, And I had another person, that was part of
Chris Yonker:an organization I was working with.
Chris Yonker:And they had, they've, they was the kind of person where there's, this stuff
Chris Yonker:happens to them, crisis after crisis.
Chris Yonker:And the last crisis that ended up happening was he went down to.
Chris Yonker:It's when the islands got married and, he was, they were out having
Chris Yonker:got married, having a great time.
Chris Yonker:He was with his best man, his best friend his whole life.
Chris Yonker:And his wife was there and his best man and a couple of the people,
Chris Yonker:wedding party and the bridesmaids.
Chris Yonker:And they were just, they just had his little private, intimate ceremony, just
Chris Yonker:beautiful, the beach, everything else.
Chris Yonker:Why not had some drinks?
Chris Yonker:This happened, just a ball.
Chris Yonker:And his friend stepped out off the curb got ran over by a bus.
Chris Yonker:Think about that.
Chris Yonker:Boom, right there in front of him.
Chris Yonker:Seconds later, he is holding his friend said, and his
Chris Yonker:hand like this is legit, man.
Chris Yonker:You can't make this stuff up.
Chris Yonker:And the owner of that business out to me.
Chris Yonker:I was actually on vacation I told my clients there's every emergency.
Chris Yonker:this is, to me, this isn't, this is a situation like, he's dude, this happened.
Chris Yonker:He is like in a really bad place and he needs to talk us.
Chris Yonker:Like he needs to, I don't know what to do.
Chris Yonker:I said, all right, I'll call him.
Chris Yonker:So I did, and I still remember I was, we were in Grand Cayman and
Chris Yonker:remember the, I was sitting in the hotel room calling this guy and me
Chris Yonker:all the story and everything else.
Chris Yonker:And he is and he was like so mad he didn't have any faith structure.
Chris Yonker:And I'm like, man, this is the time.
Chris Yonker:I would, I would say that this is a probably a really good
Chris Yonker:time perhaps to start one.
Chris Yonker:Cuz I don't know if you can get through this alone.
Chris Yonker:don't think you can get to this alone.
Chris Yonker:And so the fact, the matter is that I said let's do this.
Chris Yonker:Why don't you just do this second and give you homework assign.
Chris Yonker:It's why don't you just.
Chris Yonker:Pray to, or however you would say, if God, if you're okay with that
Chris Yonker:word, pray to God it's God if you're really there, can you give me a sign?
Chris Yonker:And I'm like, I'm gonna go on, I'm gonna go on some faith here myself.
Chris Yonker:Because I don't, I know I, this guy's a, he is, he's a bit skeptical now,
Chris Yonker:so I don't know it's gonna happen.
Chris Yonker:And and I don't remember exactly what transpired to the detail, but
Chris Yonker:more or less what happened was, it was a realistic, weird situation.
Chris Yonker:He had just gotten back and he was driving down the expressway and the
Chris Yonker:bus that ran over was like a smaller bus and whatev, it was like a full
Chris Yonker:size, but it was like a, good size one.
Chris Yonker:there was a broken bust, same color on a trailer bed on the expressway right
Chris Yonker:next to him on, literally like the next, that day after we had that exercise, he
Chris Yonker:was like, and then also a song came on the radio that day was also something
Chris Yonker:they played at the, so it was Bang.
Chris Yonker:He was like, I just, the odds of these things, like I just, I don't know.
Chris Yonker:I'm like, what if it was now what?
Chris Yonker:And it opens up a container for possibility.
Chris Yonker:And if we can get out of the place of, cuz if we think you're in control, I think
Chris Yonker:we've got our challenge on our hands.
Chris Yonker:Now.
Chris Yonker:I'm not saying that we don't have authority and we
Chris Yonker:don't, God gave us choice.
Chris Yonker:have the choice what we think and what we do.
Chris Yonker:We, that was the gift he gave us.
Chris Yonker:So we do have, we have that, but we don't have full control
Chris Yonker:and autonomy over everything.
Chris Yonker:And if I think you do, you're nuts.
Chris Yonker:But there's a, I invite people into this idea of what if we can
Chris Yonker:co-create our reality on, on, on a field that's built on purpose?
Chris Yonker:So that's where I was going with that sole intention.
Tim Winders:The reason that I think that is so interesting to me is that.
Tim Winders:I've recently written some things in a novel that I wrote and the main character
Tim Winders:was going through somewhat of a soul searching, just as you've mentioned.
Tim Winders:And the thing that I used to define faith was very similar to what you
Tim Winders:just said, and that is, Really, this is the way I'm wording it.
Tim Winders:Just for quick reference, understanding that the world doesn't revolve around you.
Tim Winders:That there's always something bigger than just you, because I think
Tim Winders:you brought up that word control.
Tim Winders:I think many high achievers, many people that are successful in business,
Tim Winders:and I'll use air quotes, successful because I think success is relative.
Tim Winders:That's why we redefine what success means quite a bit here, because
Tim Winders:often it's not what we think it is.
Tim Winders:it, it's really just having the perspective of there is something
Tim Winders:in this world bigger than me.
Tim Winders:and listen, if we're talking to someone who's hardcore into the ministry or
Tim Winders:something, they don't quite get this.
Tim Winders:They think, oh, we need to be talking about, throw a scripture at 'em, tell 'em
Tim Winders:all about Jesus Christ, blah, blah, blah.
Tim Winders:I'm going, yeah, I get that, but.
Tim Winders:They're not ready for that.
Tim Winders:They just need to understand that the world doesn't revolve around me.
Tim Winders:I needed to know that when I was coming along because I really did think
Tim Winders:that the world revolved around me and that I had a high degree of control.
Tim Winders:And like you said, we do have authority.
Tim Winders:We do have the ability to do things, we can speak things.
Tim Winders:And there's N L P program, there's all these things that are
Tim Winders:great, but at the end of the day, we're part of a bigger picture.
Tim Winders:and I love how you brought that up and I do want to come back to some other
Tim Winders:things related to the book shortly in just a moment, but there's something
Tim Winders:that's been rolling around in my head that I wanna make sure that we clarify
Tim Winders:and maybe get a few items related to that.
Tim Winders:You work, primarily with family businesses and so I'd love for you
Tim Winders:to say a couple things about that.
Tim Winders:I've been a part of a family business that did very well and then disintegrated.
Tim Winders:and I know that there's some uniqueness to all of that.
Tim Winders:I've actually got some clients that have family business where husband
Tim Winders:and wife work together, or there's some siblings and things like that.
Tim Winders:But tell me Mo, because that's, I don't think that's your only niche,
Tim Winders:but that's your primary niche.
Tim Winders:Would that be correct?
Chris Yonker:Yeah.
Chris Yonker:I, it's probably 75% of the work that we're doing.
Chris Yonker:but it's not, yeah.
Chris Yonker:I would say a almost a hundred percent of our work and 90% of our work is
Chris Yonker:privately held companies, period.
Chris Yonker:And then a majority of that, two-thirds of three quarters is family held businesses.
Chris Yonker:because I I ended up finding me and then I pursued getting, become an FFI certified
Chris Yonker:family business advisor and understanding governance and things that would help me,
Chris Yonker:work with families at a much higher level.
Chris Yonker:yes.
Tim Winders:so let's start with one thing that would be, I think, basic and
Tim Winders:foundational for someone that might be listening, that might be a family business
Tim Winders:owner, and then someone who may not, what are the biggest differences in privately
Tim Winders:held family type business versus.
Tim Winders:I don't even know how to, non-family type business or even something that's a little
Tim Winders:more, it's, they've got investors or it's not privately held or something like that.
Tim Winders:Just give a contrast to understand the things we need to understand.
Chris Yonker:Okay, so let's look at three, maybe three
Chris Yonker:different vantage points.
Chris Yonker:So you got one, you got corporate America.
Chris Yonker:Okay.
Chris Yonker:Corporate America, to me is where I came from.
Chris Yonker:3m, company that is publicly held, they're stock owners or it
Chris Yonker:could be a private equity company.
Chris Yonker:Okay.
Chris Yonker:So it's where there's, where in essence someone is looking and defining success by
Chris Yonker:a bottom line and a quarterly objective.
Chris Yonker:That's typically, I'm narrowing the scope here, but that's typically
Chris Yonker:the experience, my experience working at corporate America even.
Chris Yonker:And I've done some consulting projects when I have one right
Chris Yonker:now with a multi-billion dollar company that we're working with.
Chris Yonker:And my experience when working with these large organizations is,
Chris Yonker:outside of their bureaucracy, is that there's a lot more bureaucracy.
Chris Yonker:And also at the end of the day, my experience has been, That decisions are
Chris Yonker:being made on what's gonna be best for stock performance, quarter to quarter,
Chris Yonker:now, what's best for the customer now, what's best for the employee?
Chris Yonker:And that's what's best for the, for the world at large.
Chris Yonker:It's what's best for the, on our earnings and how we report.
Chris Yonker:Now, not saying they don't have any integrity, that's not that point.
Chris Yonker:It's just that we talk about values, we take, you do the same work.
Chris Yonker:we define core values.
Chris Yonker:We unpack core values.
Chris Yonker:So when someone can embody them, not just talk about them, but then
Chris Yonker:also we stack rank them, right?
Chris Yonker:And then we wanna deliver an integrity to what we stack rank.
Chris Yonker:And from my experience, the decisions are always being made was around what's gonna,
Chris Yonker:what's gonna drive the bottom line, what's gonna make stock look the best period.
Chris Yonker:So that's my experience with corporate America.
Chris Yonker:And why we don't do a lot of work there, but we do just some, the
Tim Winders:1, 1, 1 quick, one quick pause for you there, Chris.
Tim Winders:I'm very similar.
Tim Winders:I came from corporate America.
Tim Winders:I worked there about 10 years, and I have found that the work, it's good work.
Tim Winders:It, it pays.
Tim Winders:There's usually, I'll just say it this way, there's usually an extra zero
Tim Winders:or so on the tail end of the fees.
Tim Winders:And this kind of speaks to my core values.
Tim Winders:It sounds like you're similar, is that it's harder to have an impact
Chris Yonker:Is
Tim Winders:because of the structure and again, not saying
Tim Winders:good or bad, it just is what it is.
Tim Winders:And I've gotten to where I shy away from it because at the end of
Tim Winders:the day I've gotten a bigger check and I'm not, I'm not trying to act
Tim Winders:real virtuous or anything here.
Tim Winders:It's just I don't feel as if I, and the work that we've done have
Tim Winders:accomplished and made as much of an impact as I think these next two
Tim Winders:areas you're about to share with us.
Tim Winders:That's been my observation.
Chris Yonker:Yeah.
Chris Yonker:It's, and we, you're talking about, it's like I, you and I wanna drive
Chris Yonker:transformation, if we're working with an owner of a business that can make
Chris Yonker:decisions tomorrow, and have a larger impact on their, the buying clients, they
Chris Yonker:care about their employees, they care about their clients, they care about the
Chris Yonker:legacy of their business and the impact of their business on the greater whole.
Chris Yonker:And they don't necessarily stack rank any of those things.
Chris Yonker:those are all really important to them.
Chris Yonker:It's, and sometimes they may even lose money to do what's
Chris Yonker:better for the environment.
Chris Yonker:At times, they might do what's better for the employee than what's
Chris Yonker:better for their own pocketbook.
Chris Yonker:during Covid, we lost half of our business because we were working with smaller
Chris Yonker:clients at the time that the different portfolio and the clients that we were
Chris Yonker:working with, they were really impacted.
Chris Yonker:They're shutting down.
Chris Yonker:They weren't operating so, I kept my staff.
Chris Yonker:that'd be two my 10 90 nines.
Chris Yonker:I didn't cut anyone's hours.
Chris Yonker:I just cut mine.
Chris Yonker:I didn't pay myself, I just paid everyone else, right?
Chris Yonker:So like that there wasn't, I didn't even in question, I didn't
Chris Yonker:doing anything differently.
Chris Yonker:But that's, that's just a, held business owners will do things like that.
Chris Yonker:and the same corporate people are bad.
Chris Yonker:Don't get me wrong though.
Chris Yonker:I gotta listening.
Chris Yonker:that's that.
Chris Yonker:This has been my experience working with a lot of them.
Chris Yonker:the privately held space is someone owns a business, they started the
Chris Yonker:business, or could be, their parents owned it, they bought 'em out, could they
Chris Yonker:bought the business from someone else.
Chris Yonker:Could be any of these things.
Chris Yonker:but they're, I work with a business owner.
Chris Yonker:I don't typically, once in a while I'll do leadership projects and I, if I'm working
Chris Yonker:with leadership projects, it's with the executive team on 90% of the time.
Chris Yonker:time to time I'll get further down in the organization, but we like
Chris Yonker:to work with the owner and or the executive team cuz we want to have
Chris Yonker:the most impact we can period.
Chris Yonker:so that, that's where that, that lines up on the family business side.
Chris Yonker:And my definition of family goes, this is when you have two or more people
Chris Yonker:are in a family that have ownership and or involvement in the family business.
Chris Yonker:and it can be, can look a lot differently and different.
Chris Yonker:I have one family I'm working with where I'm nobody in the family works in the
Chris Yonker:business and it's a million company and no one in the family works in the
Chris Yonker:business, but they all have the ownership.
Chris Yonker:Okay.
Chris Yonker:They have a board, they have a c, a, non-family, c, e o, those things.
Chris Yonker:And they have control, but you know that the, they can look that way.
Chris Yonker:but typically what it happens, there's a, it's, this.
Chris Yonker:a typically taught in family business advising.
Chris Yonker:It's like the three circle model where you got a family member, you
Chris Yonker:got a business owner, and then you got someone who is in the business.
Chris Yonker:And these three circles can overlap and they can interlock
Chris Yonker:all different crazy ways.
Chris Yonker:that's where it gets a little complicated because you got family dynamics then you
Chris Yonker:got business dynamics and now they're all playing in mix in a business.
Chris Yonker:And it can get You take dysfunction in a family and there already
Chris Yonker:can be dysfunction in a business and they get them involved.
Chris Yonker:It can be, it's something that I've found that a lot of people, they
Chris Yonker:work around the problems that exist.
Chris Yonker:The, there, oh, there's a conflict here, there's heat here, or there's,
Chris Yonker:we just did a webinar on this.
Chris Yonker:it was a imitation only, but it was on, for family business owners
Chris Yonker:and advisors and family space.
Chris Yonker:And it was just really around difficult.
Chris Yonker:People and family businesses and how, what do you, how do you manage that?
Chris Yonker:and so that was, we had a whole, very engaging conversation.
Chris Yonker:It was a lot of fun.
Chris Yonker:But, it's the stuff that it, a stuff that people like to
Chris Yonker:work around where I like to go.
Chris Yonker:cause I that I wanna drive, I really wanna drive change and I wanna help people heal
Tim Winders:One thing that's interesting to me is I've dealt with from personal
Tim Winders:standpoint business, but also a few clients that would be family and I think
Tim Winders:something that I've observed, and I definitely don't have the reps that you
Tim Winders:have in this world, is this word loyalty starts creeping in, in a weird way, in
Tim Winders:that people believe that blood, blood thicker than water, whatever, all this,
Tim Winders:whatever the saying is that there is this.
Tim Winders:Loyalty that comes in because it's family.
Tim Winders:But I've taken loyalty and flipped it around.
Tim Winders:I'll just mention this and you could respond, yeah, that sounds
Tim Winders:good, or no, here's my thoughts.
Tim Winders:But I really see that loyalty is healthy.
Tim Winders:When someone, going back to the spiritual, they've got a loyalty
Tim Winders:to something bigger than them.
Tim Winders:They've got a loyalty to the organization, they've got a loyalty to either
Tim Winders:superiors or coworkers, whatever.
Tim Winders:And then they've also have a loyalty to self, going back
Tim Winders:to the, who am I question.
Tim Winders:and I've seen with family business that, that loyalty, even like a husband,
Tim Winders:wife, I've worked with a couple of husband wife teams that run companies.
Tim Winders:it does get really odd.
Tim Winders:I, we don't want anyone handling the money outside of air quotes
Tim Winders:again, family or stuff like that.
Tim Winders:So just when I mention the word loyalty related to this, what comes to mind?
Chris Yonker:Yeah, I think you're, I love where you went with that.
Chris Yonker:when that word comes up is it's just like you said, the
Chris Yonker:question you're automatically asking is, what are you loyal to?
Chris Yonker:What are you loyal to?
Chris Yonker:what's that mean?
Chris Yonker:and if you say, I'm loyal, we in the fam one of the things that we'll do in
Chris Yonker:the family business space, the folks that do the type of work that I do, and
Chris Yonker:I guess that everyone does, the type of work I do in family business is I'm
Chris Yonker:looking for the narrative in the family.
Chris Yonker:When I'm starting to work with a family, I wanna understand what are the beliefs that
Chris Yonker:family holds so that the, there could be a narrative around loyalty in the family.
Chris Yonker:Oh, you'll hear it in the express in the language and uncle and my
Chris Yonker:dad did this and, and whatever.
Chris Yonker:And family first and I always make notes of these things cause part of where I, I.
Chris Yonker:At times I might challenge some of these narratives.
Chris Yonker:If those narratives are no longer serving us, they might have served us up till now.
Chris Yonker:But if a family really truly wants to transform build long-term continuity
Chris Yonker:and heal past trauma and adapt for the future, there is an opportunity also at
Chris Yonker:the same time to possibly establish and even quite frankly, to When I was doing
Chris Yonker:core value works for so long, and then now recently in the last couple years, I
Chris Yonker:started doing defining emerging values, now working with NexGens in the room.
Chris Yonker:what are values we might want to consider for the future?
Chris Yonker:And that's, it's a very fun, dynamic conversation, Tim, because it.
Chris Yonker:It's oh, I don't, maybe wellbeing.
Chris Yonker:it's one that sometimes comes out.
Chris Yonker:I'm like, that's exciting.
Chris Yonker:that wasn't exist.
Chris Yonker:That wellbeing was never a core value to this company for the less 125 years.
Chris Yonker:In fact, I have a business 125 years, and we have a, we, one of the new
Chris Yonker:emerging core values that we defined in the last 90 days is wellbeing.
Chris Yonker:That's one of 'em, which I think is really cool.
Chris Yonker:Innovation's another one.
Chris Yonker:And, it's like that's in their industry.
Chris Yonker:it's, people are thinking the same way for the last 300 years.
Chris Yonker:So it's, that's exciting too.
Chris Yonker:So these are possibilities, but yes, loyalty is a can, be dangerous.
Chris Yonker:but it's really these narratives and beliefs about, how we behave and what
Chris Yonker:we're trying to hold in integrity.
Chris Yonker:That, quite frankly, is creating our madness and we don't even
Chris Yonker:realize it at the same time,
Tim Winders:Yeah, and I'll ask this and you could go in whatever direction.
Tim Winders:One of the things, when someone is looking at what you do, there's this
Tim Winders:aspect of a unique methodology that you use, and you gave us a couple
Tim Winders:of the questions that you'll ask.
Tim Winders:If not, Blatantly ask.
Tim Winders:It's what you're asking in your head, who am I and why am I here?
Tim Winders:But I guess I want to ask this in the form of a tip or teaching or something that you
Tim Winders:might could do over the next few minutes, what can you share about your methodology
Tim Winders:or your process, or what you do that might be helpful for someone sitting here
Tim Winders:going, man, what's something tangible I could take away from this conversation?
Chris Yonker:Yeah.
Chris Yonker:if someone's out, there's listening, they're probably a
Chris Yonker:highly driven person, is my guess.
Chris Yonker:They're someone we put into an achiever.
Chris Yonker:Someone who's, likes to prep hops are competitive and.
Chris Yonker:Perhaps they might be overscheduled, they might be listening to us on a
Chris Yonker:treadmill or on a run or whatever, right?
Chris Yonker:It's if they're doing something else, they're mowing the
Chris Yonker:lawn or whatever it might be.
Chris Yonker:Because they like to, not because they can't hire someone
Chris Yonker:to do it, but they enjoy.
Chris Yonker:Maybe it's, perhaps it's a, I like to cook, so I guess we all have outlets like
Chris Yonker:to fish, things we like to do, right?
Chris Yonker:the first order of business, I think for most folks is to create space.
Chris Yonker:It's to create space.
Chris Yonker:And I just started working with a restaurant here,
Chris Yonker:working 80, 90 hours a week.
Chris Yonker:I get pretty good sized company and I'm okay, we, here's the
Chris Yonker:first thing we're gonna do.
Chris Yonker:We're gonna create space and we're gonna do this busy season.
Chris Yonker:oh, no.
Chris Yonker:Yeah, we're gonna, we're gonna find time to do nothing.
Chris Yonker:I've, and I've given this exercise to people, you're gonna sit.
Chris Yonker:And do nothing for 10 minutes and you wouldn't believe the resistance.
Chris Yonker:I may be with Tim that I get, what, 10 minutes?
Chris Yonker:Yeah.
Chris Yonker:What am I gonna do?
Chris Yonker:Yeah, exactly.
Chris Yonker:I tell people that every month, one of the, one of the things that speak
Chris Yonker:in the space, I have a, an executive assistant and or first order of business
Chris Yonker:every month before she books and this onsites are logged out over time.
Chris Yonker:So those are typically out there.
Chris Yonker:First thing that happens is vacations.
Chris Yonker:Like we just book a vacation for Thanksgiving for 2024.
Chris Yonker:Okay.
Chris Yonker:Boom.
Chris Yonker:Block and 20 it's, that's out there.
Chris Yonker:But it's out there.
Chris Yonker:credit space for that time, quality time with family.
Chris Yonker:then the next order of business is, client onsite or speaking
Chris Yonker:things like that, right?
Chris Yonker:Then next order of business, and invented family, whatever that might be.
Chris Yonker:Then the next order of business is, okay, Willa coming into,
Chris Yonker:let's say it's June 10th, around June 10th, we're gonna into July.
Chris Yonker:looking at July.
Chris Yonker:What's Chris's calendar look like?
Chris Yonker:First thing I must to do, I'm gonna book a float.
Chris Yonker:He's gonna go sit, lay an salt tank for an hour, right?
Chris Yonker:With darkness.
Chris Yonker:And if you've ever done that in temporary deprivation,
Tim Winders:Yeah.
Chris Yonker:would be afraid of that.
Chris Yonker:Speaking of space and time, right?
Chris Yonker:So blocking an hour for that, an hour for massage.
Chris Yonker:getting me on the a on the acupuncture table, with the same acupuncture
Chris Yonker:we've been working with for 20 years.
Chris Yonker:what else goes in there?
Chris Yonker:One chiropractor visit.
Chris Yonker:those four and four things, and then tennis blocks every week.
Chris Yonker:Those things karate's already in there.
Chris Yonker:They're already in the calendar, right?
Chris Yonker:And the day can't start.
Chris Yonker:I can't do anything.
Chris Yonker:there's always an hour for business development from
Chris Yonker:nine to 10, 90% of the time.
Chris Yonker:these things are already blocked out.
Chris Yonker:So the space is created intentionally for certain things and for myself.
Chris Yonker:And what happens for folks is they're so overscheduled.
Chris Yonker:It's we gotta, sometimes we gotta step back and say, what if?
Chris Yonker:I've had clients I've worked with that's What if we stop working on Fridays?
Chris Yonker:What?
Chris Yonker:Yeah.
Chris Yonker:What if we did?
Chris Yonker:I don't know.
Chris Yonker:You can't do that.
Chris Yonker:You can't stop working on a Friday or a Friday and a Monday.
Chris Yonker:I had a client that we did Friday and Monday, and he still grew
Chris Yonker:his business 25% with no, no.
Chris Yonker:an implication.
Chris Yonker:So I'm like, but we don't start there.
Chris Yonker:Let's just start with 10 minutes.
Chris Yonker:Can we just sit for 10 minutes?
Chris Yonker:And then also, I introduce them to some form meditation and or breath work
Chris Yonker:or pr My wife's trained in pr Yama.
Chris Yonker:she's a very, seasoned, practitioner.
Chris Yonker:And yoga I practice as well, but I'm nowhere near trained as her, but I've been
Chris Yonker:leveraged her and help with the clients.
Chris Yonker:let's establish some type of space.
Chris Yonker:if we believe that there's something that's here beyond ourselves,
Chris Yonker:are we even freaking listening?
Chris Yonker:are we even listening?
Chris Yonker:Oh, we're so damn busy and someone's knocking on the door all the time.
Chris Yonker:How are we gonna co-create?
Chris Yonker:So just and know, and then if they're really resistant, if you're
Chris Yonker:out there like really resistant, then let's look at it this way.
Chris Yonker:probably believe in remote working now.
Chris Yonker:You believe in exercise, you believe in some type of cardio, and you believe
Chris Yonker:in some type of strength training.
Chris Yonker:Most people won't push back on that.
Chris Yonker:it's necessary.
Chris Yonker:It's proven, it's scientific.
Chris Yonker:Okay.
Chris Yonker:Where do you go to, the gym that you go to for your mind?
Chris Yonker:Where's the mind gym?
Chris Yonker:Who teaches you how to run your brain to think your thoughts?
Tim Winders:And usually you get a blank stare because that's not,
Chris Yonker:There isn't one.
Tim Winders:there isn't the way our culture has
Tim Winders:been built.
Chris Yonker:I'll okay with you.
Chris Yonker:Let's do that.
Chris Yonker:We'll do that.
Chris Yonker:That's what we're gonna do.
Chris Yonker:We're gonna bring you in the Mind gym, and I'm gonna give you, I'm gonna give
Chris Yonker:you a training exercise and then that's a place I can get someone to start.
Tim Winders:quick question for you.
Tim Winders:It may not be a quick answer, but a quick question.
Tim Winders:Have, has Chris always been that way or did you grow into it?
Tim Winders:Or was there a catalytic event or some life-changing event?
Tim Winders:we like to talk about redefining success here and.
Tim Winders:Usually I've observed that something happens that forces
Tim Winders:people to make a change.
Tim Winders:It's not always the case, but typically when did, when and why
Tim Winders:did Chris make this adjustment?
Chris Yonker:Yeah.
Chris Yonker:I think it's a, it's probably ongoing, incremental, I found
Chris Yonker:growing up, it's a whole other story.
Chris Yonker:I'll go over my story very quickly, but I grew up in a dual alcoholic home
Chris Yonker:only I have the only child situation.
Chris Yonker:I had parents that, were alcoholics.
Chris Yonker:One also had some, addictions to, pain medication.
Chris Yonker:and then I would say I was mentally abused for a period of time.
Chris Yonker:Then I was bullied, and then also I was, assaulted by a male babysitter.
Chris Yonker:So he had that all into the continuum.
Chris Yonker:I had a lot of, a lot coming at me.
Chris Yonker:I, I found conversations with God on my, not the book per se, but like the
Chris Yonker:idea of that young, at a young age.
Chris Yonker:I grew up in the ca in the Catholicism.
Chris Yonker:So I, at least I had an understanding of what I, what, and I had to
Chris Yonker:pursue what that meant for myself.
Chris Yonker:But so that's where that real is.
Chris Yonker:But then also I would go to the library and I'd find books like what
Chris Yonker:to say when you talk to yourself.
Chris Yonker:I, Chad Helmstetter and I was like 13 years old and I'm like studying
Chris Yonker:these things and I'm like, oh.
Chris Yonker:And the more I started realizing about myself, the more my
Chris Yonker:life, the easier it became.
Chris Yonker:And so I just became a personal development junkie.
Chris Yonker:and I studied and read and studied and read.
Chris Yonker:And then later on got into audios.
Chris Yonker:And then karate, back in like 1986, I started practicing.
Chris Yonker:And then that experience created a new reality where I actually was getting
Chris Yonker:good at something and it started.
Chris Yonker:I didn't know this at the time, but I started doubting my doubts about
Chris Yonker:myself because I programmed myself that I wasn't good at shit and that
Chris Yonker:I, really sucked at everything.
Chris Yonker:But I'm like, wait a minute.
Chris Yonker:I'm really good at this though.
Chris Yonker:But that kind of, so I'm actually in my black belt in college.
Chris Yonker:It was a huge transformation because I'm like, wait a minute, I'm wearing this.
Chris Yonker:I feel like an imposter for a period of time, but I still had to
Chris Yonker:put it on and show up in a class.
Chris Yonker:And then when I became a sensei and then I had, 30, 40 students, it was, and they're
Chris Yonker:listening to me and they're adults.
Chris Yonker:it's created a different experience that started of driving this level of
Chris Yonker:transformation of what was possible.
Chris Yonker:And then I hired some amazing coaches, the last 20 something
Chris Yonker:years, that have helped me.
Chris Yonker:Cause I can't read that.
Chris Yonker:I can't read the label on my own bottle.
Tim Winders:I think that's valuable.
Tim Winders:And it really goes back to, and I'll ask it this way, it sounds as
Tim Winders:if what you did was, is you've gone through this process, this journey
Tim Winders:that we all do, which is answering the questions you brought up earlier.
Tim Winders:Who am I and why am I here?
Tim Winders:Is that correct?
Tim Winders:and I think that's a journey.
Tim Winders:I don't think it's a destination.
Tim Winders:we're still doing that.
Tim Winders:You're still doing it too.
Tim Winders:Correct.
Chris Yonker:yeah.
Chris Yonker:I mean I have clarity today on that answer, but I'm open to if I got Phil
Chris Yonker:called to do something differently, I knew it was hard to leave at 3M when I did.
Chris Yonker:it was at a pension 401k, good six figure income, working part-time.
Chris Yonker:It, literally, it was, I left on my own accord and because I couldn't fully
Chris Yonker:embrace my purpose being there, like it just wasn't gonna work anymore.
Chris Yonker:I just had to I gotta go all in.
Chris Yonker:And you've, I'm sure you've read the work where the, the hospice
Chris Yonker:worker that interviewed all these people in their deathbeds.
Chris Yonker:and she, and the number one was I wish I'd, it was along the lines of, I wish I'd
Chris Yonker:done what I wanted to do, or where I felt called to go instead of listening to other
Chris Yonker:people or being concerned how other people would think about me doing what I wanted.
Chris Yonker:Something along that line.
Chris Yonker:I'm like, I don't, I never want to be that person.
Tim Winders:I think the cool thing about that, that I'm picking up on, I'm a guy
Tim Winders:that's sitting here in an RV and my wife and I have been traveling for 10 years
Tim Winders:living in an ar, living in an RV for the last four, and you're, up in New
Tim Winders:Hampshire and you've left corporate and, successful coaching, writing, et cetera.
Tim Winders:I, I, I think the, the lesson that someone should take is find why you are here.
Tim Winders:Who you are and why you're here, because, my guess is it was part of your journey,
Tim Winders:but when you were at 3m, you began feeling an extreme tug that's not why you're here.
Chris Yonker:Yeah, no, I knew I wasn't, but I did a lot of transformation there.
Tim Winders:It helped.
Tim Winders:Yeah.
Chris Yonker:that I, I helped a lot of people moot leave and
Chris Yonker:I helped people who stayed.
Chris Yonker:and I helped them figure that out too, which was really cool.
Chris Yonker:I've always been doing it and tell, finally, coach pointed out to me, you
Chris Yonker:do this, you're doing this anyway.
Chris Yonker:I'm like, oh, I'm not a coach a consultant.
Chris Yonker:You're already doing it.
Chris Yonker:I'm like, what?
Chris Yonker:yeah, look at your life.
Chris Yonker:And I, that was, man, that was about 25 years ago.
Chris Yonker:I remember that conversation.
Chris Yonker:it was a while ago.
Chris Yonker:or 53.
Chris Yonker:but, I was like, I didn't realize it.
Chris Yonker:I just had no clue.
Chris Yonker:This person had to point that out to me.
Chris Yonker:I'm like, I am doing this, huh?
Chris Yonker:And I'm like, I never can make the money I wanna make doing this.
Chris Yonker:Until I started making meeting people that are like, okay, I guess I.
Chris Yonker:There isn't, if you're good and really good at what you're doing, and
Chris Yonker:someone explained it, really, it was, there's a really interesting way is
Chris Yonker:people have a pain spending money.
Chris Yonker:Human beings do.
Chris Yonker:there's a level of pain associated with spending money at time.
Chris Yonker:Maybe even for myself, oh man, you gotta get a new car.
Chris Yonker:I don't really, even though I, the idea's, cool, I don't wanna spend a, whatever
Chris Yonker:it is, and to a threshold for anybody.
Chris Yonker:then there's also the pain that we're experiencing our lives.
Chris Yonker:And if you can really get, understand that, if the, if you can take this pain
Chris Yonker:over here that you're experiencing is ways more than what you have to separate
Chris Yonker:to invest and make it go away, you'll invest, it's my experience of working
Chris Yonker:people, you spend the money, you'll invest the money because, whatever that is.
Chris Yonker:Whether it's transitioning your business, if it's a conflict, if it's a li I had
Chris Yonker:two clients that both passed away from cancer this year, one in January, and
Chris Yonker:went in March, both in their fifties.
Chris Yonker:Both wanted to work with me till the end.
Chris Yonker:And because they could have conversations with me, they
Chris Yonker:couldn't have with anyone else.
Chris Yonker:They couldn't have it with their, they wanted to be able to have that deep
Chris Yonker:connection and really lay it on the table.
Chris Yonker:Cause they felt like they, they needed to be something else or for
Chris Yonker:someone else, for their family.
Chris Yonker:yeah, I, you're right.
Chris Yonker:I didn't, and I didn't realize that I could do it.
Chris Yonker:Do both, right?
Chris Yonker:I can live the life I want, the lifestyle I want.
Chris Yonker:What's the whole other question and a whole other episode, is,
Chris Yonker:what does quality life mean?
Chris Yonker:And that's a great question, right?
Chris Yonker:You said,
Chris Yonker:you,
Chris Yonker:we, you, I'd love your work and I'd love to have you on my show, by the way.
Chris Yonker:but you know how we redefine.
Chris Yonker:What success is like.
Chris Yonker:That's a whole other part of the work I do.
Chris Yonker:When you do, because you know what's quality of life?
Chris Yonker:What do you mean?
Chris Yonker:and it's different for everyone, so there's no judgment around it.
Chris Yonker:for me it's being able to bring my daughter to school every week
Chris Yonker:on Fri and on the morning and Fridays, almost all Fridays I'm off.
Chris Yonker:So I'm not working tomorrow playing tennis with my wife for tomorrow at 10:00 AM
Chris Yonker:Like that's, like those choices, right?
Chris Yonker:But not, and being able to travel when I want, where I want to and how I want to.
Tim Winders:So do
Tim Winders:you, think.
Chris Yonker:for you too, to live anywhere you want and whenever
Chris Yonker:you wanna live there, right?
Chris Yonker:Like how cool is that?
Chris Yonker:I think it's
Tim Winders:Yeah, I love the tennis thing.
Tim Winders:I'll be playing some pickleball in the morning.
Tim Winders:I've moved to the pickleball court, which tennis players are going, ah,
Tim Winders:darn, those darn pickle ballers.
Tim Winders:But, so I'll be doing some swimming and pickleball tomorrow, but I, one question
Tim Winders:related to that little bit loaded because of what both you and I do, but what are
Tim Winders:the odds or is it possible for people to reach these places without coach,
Tim Winders:mentor someone to help them along?
Tim Winders:can they do it on their own?
Tim Winders:I don't think I could have.
Tim Winders:It sounds like you may not have thought you could have.
Tim Winders:What are your thoughts on that?
Tim Winders:And this is not a commercial for coaching, but it's about to be.
Chris Yonker:no, I think, I think it's really hard to get to where you want to
Chris Yonker:go without a mentor a coach or an advisor.
Chris Yonker:I don't use any term.
Chris Yonker:You want someone that has That, and the person needs to understand a few things
Chris Yonker:and people can study books and that's great, but there's a few things that need
Chris Yonker:to happen in order for this to occur.
Chris Yonker:This is a really good question.
Chris Yonker:One is you have to have a level of self-awareness and
Chris Yonker:our level of, you talked about time alone and all that stuff.
Chris Yonker:Part of the reason I teach people that I'm enhancing their self-awareness.
Chris Yonker:I can't, cannot help you beyond your own ability to be self-aware there's a
Chris Yonker:correlation to your ability to understand behavior and modify behavior, but if you
Chris Yonker:can't even freaking witness it, we're gonna have a really fricking hard time.
Chris Yonker:Okay.
Chris Yonker:So that's one piece.
Chris Yonker:So you have to have that ingredient and working with a coach, mentor someone that
Chris Yonker:they can help you see what you can't see.
Chris Yonker:And I truly believe it is very if not impossible.
Chris Yonker:To drive transformation without someone to point out your blind
Chris Yonker:spots cuz you can't see 'em.
Chris Yonker:So you, you have to have someone do that somewhere, whatever
Chris Yonker:you want to call that person.
Chris Yonker:Also, you need to help to have someone help you develop self-awareness.
Chris Yonker:And those two things, I think are key elements.
Chris Yonker:And then also you someone that is trained not to project,
Chris Yonker:which is a whole other thing.
Chris Yonker:And I work with elite coaches.
Chris Yonker:I'm on an, I'm on the affiliated with another organization with eye level
Chris Yonker:expert folks who's very vetted out.
Chris Yonker:I'm not gonna talk about it right now today cause I'm not here for it.
Chris Yonker:But, but the point is that when they, these people get together
Chris Yonker:in space, you have to be approved to get into that container.
Chris Yonker:So for them, because they don't want anyone in there that's got,
Chris Yonker:that's gonna project their shit on anyone else, you have to be
Chris Yonker:conscious enough not to do that.
Chris Yonker:And some co, I hate to say it, but most coaches Good enough
Chris Yonker:to do that on their own.
Chris Yonker:Because what ends up happening, you and I have a conversation, and then all of
Chris Yonker:a sudden I'm pushing what I'm, what I mean by projection is as I'm somehow
Chris Yonker:putting my model of the world onto you, is not fair and not right, but you have
Chris Yonker:to be highly conscious not to do that.
Chris Yonker:And it's not a judgment thing, it's just a, it's just a developmental thing.
Chris Yonker:All right.
Chris Yonker:You with me on that?
Chris Yonker:I know you get
Tim Winders:Totally.
Tim Winders:Totally on.
Tim Winders:Yeah.
Chris Yonker:and so that's the other key ingredient.
Chris Yonker:And when you're working with a family member or a friend, they're probably, if
Chris Yonker:I'm telling you, most coaches can't do it.
Chris Yonker:And they're trained.
Chris Yonker:I have a hard time thinking that family cuz they're like, oh,
Chris Yonker:we, here's what you should do.
Chris Yonker:Oops.
Chris Yonker:Run, fricking run.
Chris Yonker:No one should tell, I don't like the word should, but helping someone
Chris Yonker:navigate a path, I look at my, my, my license plate says Sherpa on it.
Chris Yonker:I look at myself and as I'm a life journey Sherpa.
Chris Yonker:that's a real, that's another answer to your question from earlier.
Chris Yonker:it's helping someone navigate Through going back to what we said earlier,
Chris Yonker:their truth, their core values.
Chris Yonker:Not mine.
Chris Yonker:Not mine, their theirs for what's best for their life.
Chris Yonker:Cuz it's a different for every one of us.
Tim Winders:I think that one thing, there's a statement that I have, someone
Tim Winders:asked me what my favorite quote is very often, and one of my favorite
Tim Winders:quotes, and I don't know who this is attributed to, I can claim it is.
Tim Winders:Shall not fool thyself.
Tim Winders:and to me, I think it's really easy for if we're isolated, especially
Tim Winders:looking back over the last few years and we're just to ourselves or just
Tim Winders:hanging around with, our people around us, it's really easy to fool ourselves.
Tim Winders:I think it's really easy to be deceived and fool ourselves in this world.
Tim Winders:And, so I agree with you and I think the value of having someone
Tim Winders:who is really, why they're here on this earth is to coach people.
Tim Winders:I think a lot of people hang the title coach with themselves just for the
Tim Winders:dollar bills because it can be lucrative.
Tim Winders:But I think people of the really wired to do it have the ability to reach
Tim Winders:inside people and pull out the greatness that's there, what, whatever it is,
Tim Winders:it's not my greatness, it's not yours.
Tim Winders:It's that person's greatness.
Tim Winders:And I think that is, I think that's really cool.
Tim Winders:I've got about 20 questions and about.
Tim Winders:Four minutes that I want to get 'em in.
Tim Winders:But there's one that I want to ask.
Tim Winders:I have a highlight that I have in your book, soul Intention, and
Tim Winders:it relates to that time and space that you talked about earlier.
Tim Winders:The truth is, this is just in my Kindle.
Tim Winders:It was on page 34, and it's under, are You Resourceful?
Tim Winders:But I wanna talk about time as we wrap up and get to the end here.
Tim Winders:The truth is, this is a statement you make in the book.
Tim Winders:The truth is that time does not exist.
Tim Winders:Time is a human concept.
Tim Winders:We use it to measure and plan and I think at the root of a lot of what we're talking
Tim Winders:about is our perception or idolization.
Tim Winders:we idolize time, our calendars, our schedules, what's on our
Tim Winders:watches, our, all of those things.
Tim Winders:So talk a little bit about that as we wrap up in whatever you wanna say
Tim Winders:about the book, because we're not gonna be able to dive deep into it.
Tim Winders:But that was a cool nugget that I got from the book.
Chris Yonker:yeah.
Chris Yonker:Thanks.
Chris Yonker:mo times a construct all exists is the current moment.
Chris Yonker:everyone's heard that, but I think, I don't think we, all of our emotions,
Chris Yonker:I talk about this a little bit in the book, I believe is, are contextualized.
Chris Yonker:I want to have anxiety.
Chris Yonker:I have to go to the future and think about what can go wrong.
Chris Yonker:I can't experience anxiety in the present moment.
Chris Yonker:I've only anchored in the present moment.
Chris Yonker:The past is not a star house for pain.
Chris Yonker:The past is a place to hold memories and learnings, right?
Chris Yonker:Key memories, things, these amazing experiences We've had future to
Chris Yonker:place a plan to dream division.
Chris Yonker:And quite frankly, I believe that, it'd be helpful if we all spent
Chris Yonker:more time in the present moment.
Chris Yonker:Cuz that's where our love is.
Chris Yonker:It's where our connection is, it's where, that's where our, meaning is.
Chris Yonker:and it's, yeah, sure.
Chris Yonker:We wanna plan and we wanna be intentional about where we
Chris Yonker:spend our time, effort, energy.
Chris Yonker:And it's nothing wrong with investing time to be spontaneous or creating
Chris Yonker:space to do the, all of these things.
Chris Yonker:But how intentional we are is really important.
Tim Winders:I think the reason it's important for me, and this
Tim Winders:is where people need to identify, Their tendencies, their habits.
Tim Winders:I think, like you said, a lot of people have a tendency to live in the past.
Tim Winders:Worry about what they did or mistakes or whatever.
Tim Winders:Many people, and I think business people, I think this is what we do is we live in
Tim Winders:the future, future money, future business.
Tim Winders:We worry about things that may or may not ever happen.
Tim Winders:and, I'm with you.
Tim Winders:I know for me personally, I.
Tim Winders:I have to work more on being present.
Tim Winders:I've got my three-year-old granddaughter that's here with us for a week or two
Tim Winders:and oth outside of doing a few things like this, I need to be present with
Tim Winders:her because three years old is a very short, fleeting time in someone's life.
Tim Winders:And so I think that's really, really powerful.
Tim Winders:And I do recommend the book.
Tim Winders:I read through the book.
Tim Winders:I've got a lot of highlights.
Tim Winders:We weren't able to talk about it a great deal.
Tim Winders:But, Chris, let's do this in our last minute or two where all you've
Tim Winders:got podcasts, you've got book, you've got, your work you do where
Tim Winders:all can people connect with you.
Tim Winders:We'll include it in the notes, but just tell people where they could
Tim Winders:go to find you and get connected.
Tim Winders:Get all your stuff.
Chris Yonker:the easiest is go to Chris Yonker, ChrisYonker.com.
Chris Yonker:and there's also a private coaching page.
Chris Yonker:If you wanna learn more about private coaching, then there's,
Chris Yonker:you can get ahold of us there.
Chris Yonker:yeah, that'd be easiest.
Chris Yonker:And then the podcast Secret Thoughts of CEOs, Secret Thoughts of CEOs, that, they
Chris Yonker:can also, they please, tune in there.
Chris Yonker:And, we're all over the map on content there.
Chris Yonker:so I bring people in that I'm excited to talk to that resonate with my
Chris Yonker:core values, and what I believe is what my client's core values are too.
Tim Winders:Yeah, I listened to an episode this morning and I want
Tim Winders:to tell the listener that if you're listening here, then you'll want to
Tim Winders:jump over and subscribe or follow or whatever you need to do on your
Tim Winders:platform because that podcast lines up very well with what we're doing here.
Tim Winders:It gets you thinking, presses the envelope on success and things like that.
Tim Winders:good match there.
Tim Winders:Chris.
Tim Winders:We are Seek Go Create those three words.
Tim Winders:I'm gonna give you one of those words over the other two that just resonates with
Tim Winders:you right now and why is my last question.
Chris Yonker:Yeah.
Chris Yonker:I'm just gonna go with, seek is the word.
Chris Yonker:oftentimes some, one of the ways I'll sign off on emails is seek piece.
Chris Yonker:That's a sign off in essence.
Chris Yonker:As I mentioned earlier, we're all looking for a higher level peace in
Chris Yonker:our lives, whatever that means to us.
Chris Yonker:Inner peace, right?
Chris Yonker:Interconnection, inner joy and fulfillment.
Chris Yonker:These things are all fine in the, quite frankly, in
Chris Yonker:where.
Tim Winders:Very cool.
Tim Winders:I agree with that.
Tim Winders:There's a reason that word is.
Tim Winders:First in the list.
Tim Winders:So thank you, Chris, for being on the show.
Tim Winders:Thank you for listening in.
Tim Winders:If you've listened in, I always like to request, share this episode with someone.
Tim Winders:I believe we had a pretty deep conversation for the 55, 60 minutes
Tim Winders:that we were here, and I think you know someone that needs to listen in on that.
Tim Winders:So take a screenshot or share it on whatever platform you own.
Tim Winders:Also, get a copy of the book, Soul Intention.
Tim Winders:I read it.
Tim Winders:Great book.
Tim Winders:It will push some buttons for you.
Tim Winders:It'll get you thinking, which I think is valuable, and then jump over and follow
Tim Winders:and subscribe, Chris, on his podcast.
Tim Winders:Thanks for listening in.
Tim Winders:Make sure you're following us here.
Tim Winders:We have new episodes every Monday.
Tim Winders:Until next time, continue being all that you were created to be.