Welcome to another episode of Connect and Convert where small

business owners can learn the insider secrets to accelerating their sales.

I'm Dennis Collins and my partner today is

Leah Bumfrey.

Hi from Canada.

Hi Leah.

Welcome back.

You're still putting up with me and I appreciate it.

Thank you.

Hey, we have a lot of fun here.

It's excellent.

We do.

Today This is a little spooky.

First of all, why do we want everything so fast today?

You, you, you guys have Uber Eats in Canada, don't you?

Uber Eats.

Oh, absolutely.

Yeah.

Quick, quick, now, now, now.

I am so addicted to it.

I mean, you know, a few clicks of the, of the, uh, on the phone,

and the food appears at your door.

How about Amazon?

I get upset when I don't get same day delivery.

Damn it.

Why can't you did it yesterday?

Why can't you do it today?

We're impatient.

Yes.

Okay.

So are you Leah, an early adopter?

Do you go for technology?

Are you one of the early adopters?

You know what?

I'm not.

I like to see, I like to talk to people who are using it.

I like to see how it might fit into my world.

I think that technology is a tool.

I'm no troglodyte, but I, I'm not going to be the first one lining up at midnight

for the next, next edition of anything.

You, you won't be there in line for the new Apple phone.

No, that's not going to be me.

Okay.

Well, today we may touch a little bit.

on the nerves of people who are not early technology adopters.

Because today I want to, I want to talk about nano tools.

You got it.

Do you, what's a nano tool?

You ever heard of that?

Well, I remember a couple of episodes of Star Trek and

I'm for sure not into that.

Nobody's injecting anything into my black stream.

I don't care how cute those little robots are.

What?

I thought this was sales.

What are you talking about, Dennis?

I know.

Well, again, let me share with you something that's brand new, but first,

before I do that, I want to remind our viewers and listeners, stay tuned for

the whole episode because we, you ask and we listen, we answer your questions.

We also issue our breakthrough challenge, right?

This stuff that we talk about actually works in real life.

Okay.

Okay.

So.

Let me share the meaning of nanotools.

It's a fast, effective tool based on brain science that you

can learn in 15 minutes or less.

It has the potential to significantly impact your success.

Now, does that interest you, Leah?

Well, absolutely.

We are busy people.

Life is full.

And that is not, not bragging, but we 15 minutes I'm in.

Yep.

Well, let me share with you how this all came about.

Uh, the very smart people at the Wharton School in Philadelphia, at

the University of Pennsylvania, have designed something called nanotools.

Nanotools.

And their professors and others that they, uh, choose, submit to an app.

Yeah.

Everything's an app.

There it is.

Nano tools.

Okay.

Everything's an app.

And on that app, on that app, you can get instantly, you can get instantly

advice on almost anything in business.

For instance, how about, how do you create high performing and resilient teams?

How about leadership 2.

0?

How about, here's one that I like, Leah.

Recognizing deception.

Here's another one.

Influencing without authority.

Here's one.

Better communication through neuroscience.

Okay, those are all nano tool topics that you can get instantly

and learn them within 15 minutes.

Now let me share with you one of them.

That's one of my favorites.

In fact, I'm going to look at my app right now and I'll tell you what I'm looking at.

This one here is called speak with confidence for fixes that work.

The author of this one is Jonah.

I'm Uh, uh, Berger.

Jonah Berger is a professor at Wharton.

He's also a prolific author.

If you haven't read Jonah Berger's books, get them.

So he wrote in the nanotools, what's the goal?

Greater confidence and power through your choice of words.

What's the nanotool?

Okay?

He has four action steps right here in the nanotool.

Ditch the hedges.

When somebody says, uh, around, arguably, generally, kind of, maybe.

No good.

No bueno.

Use definites.

Definitely.

Clearly.

Obviously.

Without a shred of doubt.

Ditch the hedges.

Ditch the hedges and use definites.

Don't hesitate.

You know, I'm a member of Toastmasters, and we have a bell

rung every time we say ah, um, er, any kind of filler words like that.

The science says people who use those filler words are less credible, less

believable, than those who don't use them.

So ditch the hedges.

Ditch the hesitation words and last but not least, turn pasts into presence.

Okay.

It's not what did happen.

It's what is happening.

Okay.

So that little nano tool, I just read it off to you in about two or three minutes.

That is one example of a nano tool that works.

How does, how does that.

Is that creepy to you?

What do you think, Leah?

Well, no, because this is actually just a credible source of information.

I mean, I trust you, Dennis.

You're well read, you've been in sales for, what is it, 157 years, so.

At least, at least, yes.

At least,

but you know this stuff, and if it has credibility to you, and they

are sucking it down into something very specific, this is worth everybody's time.

Yes.

Again, uh, anything that can save us time and increase

productivity, we should look at it.

I have no, uh, I am not in business with Wharton.

I get no commission for talking about this.

I just think it's a cool thing.

It's fairly new.

And a lot of people like Leah said, what the heck is a nano tool, but go for it.

Try it.

Uh, there are so many topics in there.

I can't read them all, but you can by downloading the app.

So, so let's, uh, let's talk about our question for today.

We always try to answer a listener or viewer question.

What's our question for today, Leah?

The question today is if we were starting out in sales, starting

out in a, in, in, in sales and, uh, I mean, everyone knows that we have

worked in the advertising business and worked with, with, uh, wizardacademy.

org, but if we were starting out in sales.

And going home to tell our parents, this is what we're doing.

What gets us the most excited about it?

Hmm.

That's an interesting question.

What gets us excited about being in the business we've been in?

You know, this is, this is an interesting question to me and the reason

I picked it, Dennis, was I, uh, this is now going back to my early career

in sales, and I was working with a gal, uh, that started out, this was an

office equipment sales, so different, different topic, different, different

area of expertise than what I have now, and this gal started and her,

she wouldn't tell her dad because he was so embarrassed she was in sales.

Now she, to be, to be honest, she referred to herself as the east

side princess because she had had many, many advantages in this world.

And the idea that she was going to school having, and now had a job

where she was providing a service really bothered her parents.

Now for me, when I was able to finally get and crack into a, uh, entry level.

Sales position.

What I was excited about was the fact that I was going to be learning something

specific and being able to work with a variety of businesses, because to me,

it just opened up a whole new world.

I would have to say that that excited me too.

I can, as you're talking, I'm thinking back to my very first

moments in the business, very young.

Totally naive.

Uh, no, very little.

But you know what excited me is, is, is helping the, the opportunity to

help small businesses, particularly small local businesses succeed

because I was their voice.

I could amplify their voice.

On radio and TV, and that was cool.

And now creating messages.

What, what really excites me is I feel like I am the, the,

the creator of the message.

That's important.

I think.

Um, and you know, it message, it's everything.

And it all goes to building communities.

And we live in communities.

If we can build local businesses, that's I think why I love

Wizard academy.org so much.

Um, you know, the, the.

Their intent and all the classes that they have are focused on being able to

help small businesses grow, you know, to take what that daydream is and grow.

And that's why I love that when our listeners are sending in questions, we

are going to be picking someone to be the recipient of a class at Wizard Academy.

Go online at wizardacademy.org and look at the classes and think about

which one you would like to go to.

When you get in touch with us with your questions and your challenge, how you did

on your challenge, we're going to pick one for a free seat in an upcoming class.

That's wizardacademy.org.

Uh, so today, what's our challenge?

Our challenge is, what will you do?

To learn more about nano tools.

It's easy as can be.

If I can do it, you can do it.

It's a download.

Okay.

It's an app on your phone and it has hundreds, hundreds of

ideas about how you can speed up.

Check it out, let us know what you think about it.

It's Dennis Collins at wizard of ads dot com and

Leah, Leah Bumfrey at wizard.

com.

WizardAcademy.

com.

How am I doing?

I forgot my email address.

You better make it, you better make it WizardOfAds.

com.

WizardOfAds.

com.

Man, I love it.

It is.

I, I better get on that nano just to, how do I memorize my email address?

Yeah, let's start with that first.

So, uh, again.

We usually like to end with a success story about how the

material we're talking about works.

This stuff is so new that I don't have one.

I know personally it works for me.

I can vouch for that.

I have used these nanotools.

They have shortened my learning curve on so many things.

But we're going to be looking for other success stories.

Why don't you send us one?

Send us a success story of how you picked a nano tool and you

used it and it was effective.

Does that make sense?

I think that's fantastic.

I mean, I'm, I am a huge proponent as are you of reading and getting

information and checking sources and just finding out what people have done.

But what I, uh, what appeals to me about this, this app is that it's 15 minutes.

segments.

And from there you can branch off and wow.

So I think we're, we're on a, on a good challenge for the, for, uh, and

a good, good setting for questions and success stories for next time.

Perfect.

Well, that's the stage.

You have our, the challenge, our breakthrough challenge.

Please accept it.

Please respond to us, uh, via the emails we just mentioned.

We look forward to seeing you on the next Connect and Convert.

See you soon.