1 00:00:08,670 --> 00:00:10,950 Unknown: everybody, and welcome back to quantum revenue 2 00:00:10,950 --> 00:00:15,360 expansion where we focus on turning your annual income into 3 00:00:15,360 --> 00:00:19,140 your monthly income. I'm Ursula inches, I'm your host. And I'm 4 00:00:19,200 --> 00:00:21,900 excited to be hanging out with you just made today, new guests, 5 00:00:21,930 --> 00:00:27,810 I wanted to do another solo show on, on really how to take your 6 00:00:27,810 --> 00:00:32,490 business to the next level. And today is all about the top five 7 00:00:32,520 --> 00:00:37,020 myths about scaling your business. Now, this isn't brain 8 00:00:37,020 --> 00:00:39,300 surgery, let me tell you that these are things that you know, 9 00:00:39,300 --> 00:00:43,020 some of the things you've probably heard before. However, 10 00:00:43,590 --> 00:00:47,040 you know, Rebecca, and I work with a lot of clients. And, you 11 00:00:47,040 --> 00:00:50,700 know, we've worked with 1000s of CEOs over the years, who gets 12 00:00:50,700 --> 00:00:55,200 stuck at certain revenue points, they get stuck at, say, you 13 00:00:55,200 --> 00:01:00,510 know, 100,000, they get stuck at 250,000, they get stuck at half 14 00:01:00,510 --> 00:01:02,880 a million, they get stuck at a million. There's like these 15 00:01:02,880 --> 00:01:06,960 different levels that we tend to get stuck as business owners. 16 00:01:06,990 --> 00:01:12,150 And so this is a topic that's near and dear to my heart. 17 00:01:12,150 --> 00:01:12,930 Because 18 00:01:14,880 --> 00:01:19,020 if you get stuck, or you develop a belief that you can't scale 19 00:01:19,020 --> 00:01:23,790 your business, you won't, there will be something that will stop 20 00:01:23,790 --> 00:01:26,730 you something that'll come up that'll lead you to believe that 21 00:01:26,730 --> 00:01:30,810 it's not possible to scale. And so I just want to encourage you 22 00:01:30,810 --> 00:01:36,540 on this, the show today to really take a look at your 23 00:01:36,540 --> 00:01:40,290 business and make a decision about whether or not you want to 24 00:01:40,290 --> 00:01:43,410 scale this year and grow. And I'm hoping that by sharing the 25 00:01:43,410 --> 00:01:47,040 top five myths about scaling, it'll help you see that it's 26 00:01:47,040 --> 00:01:51,660 possible for you as well. Before we get there a couple things if 27 00:01:51,660 --> 00:01:56,700 you haven't yet, go to Ursula inc.co. We have the masterclass 28 00:01:56,700 --> 00:01:59,940 quantum revenue expansion, the masterclass, which pairs really 29 00:01:59,940 --> 00:02:02,250 nicely with this podcast. So if you haven't listened to that 30 00:02:02,250 --> 00:02:06,630 yet, it's a free download. It's a $997 value, we're just giving 31 00:02:06,630 --> 00:02:09,450 it away, it's on the very, it's on the homepage of my website. 32 00:02:09,450 --> 00:02:12,480 So it's super easy to find, just go there sign up, you get it, 33 00:02:12,600 --> 00:02:17,640 you get locked in logged in. And it's a three part series where 34 00:02:17,670 --> 00:02:21,030 we first support you in creating your brand new quantum revenue 35 00:02:21,030 --> 00:02:24,060 container, and really getting clear on the number. So be 36 00:02:24,060 --> 00:02:26,520 really useful, you know, if you thinking about scaling, and what 37 00:02:26,520 --> 00:02:29,790 we're talking about today, to also get this free training for 38 00:02:29,790 --> 00:02:32,790 yourself. The second part of the training, we talked about how to 39 00:02:32,790 --> 00:02:35,460 uplevel your prices, your packaging, and your marketing. 40 00:02:36,210 --> 00:02:40,350 What often happens is once you get a clear next level of what 41 00:02:40,350 --> 00:02:43,680 you want to create, there's like other pieces that need to be up 42 00:02:43,680 --> 00:02:48,300 level like packaging, pricing, marketing. And so I help you get 43 00:02:48,360 --> 00:02:52,380 Claire clarity on just how to do that. And then finally, we 44 00:02:52,380 --> 00:02:54,750 talked about how to collapse time and reach your quantum 45 00:02:54,750 --> 00:02:56,910 revenue goal even faster. And that's a little bit deeper dive 46 00:02:56,910 --> 00:02:59,490 into scaling. So I highly recommend, you know, grab that 47 00:02:59,490 --> 00:03:02,700 course, if you haven't yet. Now, for some of you, you've been 48 00:03:02,730 --> 00:03:04,890 you've been hearing about the Twix intensive for, you know, 49 00:03:04,890 --> 00:03:08,190 over a year now and or maybe you've read some testimonials 50 00:03:08,190 --> 00:03:11,250 from clients who participated. If you feel the call, schedule a 51 00:03:11,250 --> 00:03:14,400 time to chat with me about it, you can go to Ursula inc.co 52 00:03:14,400 --> 00:03:17,790 forward slash apply in the application just you know, give 53 00:03:17,790 --> 00:03:20,460 send your information because it helps me help you when I know 54 00:03:20,460 --> 00:03:22,620 what you want to create. And just say that you'd like to have 55 00:03:22,620 --> 00:03:25,500 a private call with me, I do a handful of private calls every 56 00:03:25,500 --> 00:03:27,780 month or 30 minutes, we can knock out a lot in a short 57 00:03:27,780 --> 00:03:30,810 amount of time. And also find out if we might be able to help 58 00:03:30,810 --> 00:03:32,970 you scale as well. So if you want to take it to another 59 00:03:32,970 --> 00:03:36,810 level, and you want help doing that, definitely send us your 60 00:03:36,810 --> 00:03:39,690 information. If you love the show, leave us a review on 61 00:03:39,690 --> 00:03:44,100 iTunes or wherever you listen, we so appreciate it and it 62 00:03:44,100 --> 00:03:46,830 really helps other people understand if this shows a fit 63 00:03:46,830 --> 00:03:49,980 for them as well. Alright, so all the housekeeping out is all 64 00:03:49,980 --> 00:03:54,900 the way let's jump into the five myths about scaling your 65 00:03:54,900 --> 00:04:00,150 business that myself Rebecca, who's a master coach at Ursula 66 00:04:00,150 --> 00:04:03,780 Inc, that we see show up regularly. And I want to invite 67 00:04:03,780 --> 00:04:05,610 you if you haven't yet get a pen and paper out if you're 68 00:04:05,610 --> 00:04:09,060 listening on. Maybe you're on the I know some of you listen on 69 00:04:09,060 --> 00:04:10,950 your workout equipment, which is totally cool because that's what 70 00:04:10,950 --> 00:04:13,380 I love to listen to podcast if you're listening, they're just 71 00:04:13,380 --> 00:04:16,650 catalogue a few of the things you'll remember them and you can 72 00:04:16,680 --> 00:04:20,040 you know take some notes because I really I really want to invite 73 00:04:20,040 --> 00:04:24,660 you to have a breakthrough this year on on on what it means to 74 00:04:24,660 --> 00:04:29,520 scale statistically. And I've heard this from different 75 00:04:29,520 --> 00:04:31,920 sources it was originally I heard it from AIMEX because they 76 00:04:31,920 --> 00:04:34,920 were doing some they were doing a lot they probably still do a 77 00:04:34,920 --> 00:04:38,250 lot for women business owners and they had discovered through 78 00:04:38,250 --> 00:04:42,810 their surveying that only 3% of Women Business Owners Make it 79 00:04:42,810 --> 00:04:46,170 over the seven figure mark are gentlemen friends, guys, dudes, 80 00:04:46,170 --> 00:04:51,150 you who are listening. You know you been you? Technically if you 81 00:04:51,150 --> 00:04:53,280 think about it, you've been in business longer than women in 82 00:04:53,280 --> 00:04:57,660 the US. Women have really only been able to be fully in 83 00:04:57,660 --> 00:05:02,370 business. This is crazy but like since Like the 70s slash 80s, 84 00:05:02,370 --> 00:05:05,820 like even in the 80s, I think you, I would if I wanted to get 85 00:05:05,820 --> 00:05:08,310 a business loan, I'd have to bring my dad or my brother or my 86 00:05:08,310 --> 00:05:12,090 husband, I'd have to bring a man along to sign the documents. And 87 00:05:12,120 --> 00:05:14,820 that wasn't that's not that long ago, when I was having these 88 00:05:14,820 --> 00:05:17,250 kids. It wasn't that long ago. Okay, maybe it was a little 89 00:05:17,250 --> 00:05:21,000 while ago, not super long ago. My point is, I think as women 90 00:05:21,000 --> 00:05:23,610 business owners, we're still catching up. So it's not, it's 91 00:05:23,610 --> 00:05:26,430 nothing to be ashamed of, like, you know, that we don't have 92 00:05:26,460 --> 00:05:28,830 like only 3% of women make it over the business, you know, of 93 00:05:28,830 --> 00:05:31,650 the seven figure mark. It's something to pay attention to, 94 00:05:31,650 --> 00:05:34,920 though. And, and I also know a lot of gentlemen who haven't 95 00:05:34,920 --> 00:05:36,990 made it over the seven figure mark and really want to they 96 00:05:36,990 --> 00:05:39,900 show we have a lot of guys who show up in our programs. And a 97 00:05:39,900 --> 00:05:43,950 select few continue on with us in our coaching programs. And 98 00:05:43,980 --> 00:05:47,190 only because we tend to being a woman, I tend to bring in a lot 99 00:05:47,190 --> 00:05:49,890 of women, I see more and more guys coming though and joining 100 00:05:49,890 --> 00:05:52,680 us, because they're like throwing, you know, they're 101 00:05:52,680 --> 00:05:55,860 throwing resistance and fear aside, and they want to scale as 102 00:05:55,860 --> 00:06:00,060 well. And so wherever you are, it's all good. I can tell you 103 00:06:00,060 --> 00:06:03,210 though, when I, when I first launched my business I had, I 104 00:06:03,210 --> 00:06:07,380 had so many limiting beliefs, and stories that I'd been told 105 00:06:07,380 --> 00:06:11,070 about scaling my business, I was scared to death, like I had no 106 00:06:11,070 --> 00:06:14,970 idea I had. So in my 20s, I worked in someone else's 107 00:06:14,970 --> 00:06:17,910 business that had already been scaled, okay, it was a $20 108 00:06:17,910 --> 00:06:21,780 million business. And I went from being an outside sales rep 109 00:06:21,780 --> 00:06:26,010 to being a regional manager to being executive vice president 110 00:06:26,010 --> 00:06:28,410 to being president of the company. By the time I was 27, 111 00:06:28,650 --> 00:06:33,480 which was a phenomenal journey. And I worked very hard, let me 112 00:06:33,480 --> 00:06:37,440 tell you, that girl worked very hard. I choose not to work like 113 00:06:37,440 --> 00:06:39,660 that anymore. I worked very hard, because I didn't know a 114 00:06:39,660 --> 00:06:44,130 different I didn't know another way. And but I was inside of 115 00:06:44,130 --> 00:06:47,610 someone's business that had already been scaled, there was 116 00:06:47,610 --> 00:06:51,600 already a team, like I had a CFO, I had a controller, I had a 117 00:06:51,600 --> 00:06:56,340 sales team, I had other, you know, executives I had I had a 118 00:06:56,340 --> 00:07:00,240 whole team. And so it's very different. When you start from 119 00:07:00,240 --> 00:07:03,120 the ground up, and you scale from zero and you keep going. 120 00:07:03,600 --> 00:07:06,090 And let's be honest, it's very different when it's your own 121 00:07:06,090 --> 00:07:10,260 pocketbook, right? It's very different. When you're paying 122 00:07:10,290 --> 00:07:15,450 every month, the salaries or you know, the W choose. And I had a 123 00:07:15,450 --> 00:07:18,810 lot of, you know, fear around that and a lot of just 124 00:07:18,810 --> 00:07:23,580 resistance. And so when I when I left, when I left that business 125 00:07:23,580 --> 00:07:27,780 and started my own business, I had this belief in this idea 126 00:07:27,780 --> 00:07:30,600 that I you know, I would never, you know, hire, I'd have a 127 00:07:30,600 --> 00:07:33,270 really small team because I was just burnt out. And so if you've 128 00:07:33,270 --> 00:07:35,310 been in corporate and you've left, you might be a little 129 00:07:35,310 --> 00:07:38,430 burnt out. And the thought of like, managing a team is just 130 00:07:38,460 --> 00:07:42,060 overwhelming or you feel like it's just not for me. I don't 131 00:07:42,060 --> 00:07:45,090 want to do that again. So So we'll talk about, you know, just 132 00:07:45,120 --> 00:07:48,570 the myths around that because it's certainly something that 133 00:07:48,570 --> 00:07:51,090 I've had to break through over the years to grow my business. 134 00:07:51,360 --> 00:07:53,940 But also, there were a lot of things I believe that weren't 135 00:07:53,940 --> 00:07:57,720 true. So we're gonna we're gonna dive through five, the top five 136 00:07:57,720 --> 00:08:00,420 minutes, at least, I think they're the top five, regarding 137 00:08:00,420 --> 00:08:02,460 scaling your business is certainly what I struggled with. 138 00:08:02,460 --> 00:08:05,940 It's what a lot of our clients struggle with. Alright, so the 139 00:08:05,940 --> 00:08:11,100 first one, the first myth about scaling, is that you need a big, 140 00:08:11,130 --> 00:08:16,890 expensive team to scale and grow. And this one makes me 141 00:08:16,890 --> 00:08:22,530 laugh, because I definitely was there, you know? And, yeah, if 142 00:08:22,530 --> 00:08:26,910 you're going to go out and hire 10, w two employees tomorrow, 143 00:08:26,940 --> 00:08:31,050 it's going to cost you a chunk of change. The question is, do 144 00:08:31,050 --> 00:08:34,980 you need 10. And this is where this is where I see the belief 145 00:08:34,980 --> 00:08:37,620 piece coming in. When I'm talking with our clients. It's 146 00:08:37,620 --> 00:08:42,030 like, there's this belief that I immediately have to hire someone 147 00:08:42,030 --> 00:08:45,510 who's a W two employee in the US w two employee, you know, 148 00:08:45,510 --> 00:08:50,550 meaning their full time, they're not a contractor. Rather than 149 00:08:50,670 --> 00:08:53,970 hiring someone part time, and for most of our business owners 150 00:08:53,970 --> 00:08:57,930 really what they need is someone part time to start. And you 151 00:08:57,930 --> 00:09:02,130 know, that that can cost you anywhere from $8. I mean, 152 00:09:02,130 --> 00:09:06,720 depending on where you live, who you hire, from, you know what 153 00:09:06,720 --> 00:09:08,820 countries you hire from, there's people all over the world 154 00:09:08,820 --> 00:09:12,330 looking for opportunity. There's just there's, there's a way 155 00:09:12,600 --> 00:09:16,170 there's, I've seen people get really creative and create 156 00:09:16,170 --> 00:09:19,230 internships where they're not paying a lot. I've seen people 157 00:09:19,230 --> 00:09:23,820 do trades. I don't recommend that. But like, the point is, 158 00:09:24,330 --> 00:09:27,930 there's always a way to get started with hiring and bring 159 00:09:27,930 --> 00:09:30,870 that first team member in or bring that next team member and 160 00:09:30,870 --> 00:09:35,970 there's always a way and we can get super blocked in thinking 161 00:09:36,690 --> 00:09:40,590 it's only a W two and it's kind of cost me 40,000 a year plus 162 00:09:40,620 --> 00:09:44,490 you know, employment tax and everything else. Now, depending 163 00:09:44,490 --> 00:09:47,640 on where you live, there's a lot of laws about contractors and 164 00:09:47,640 --> 00:09:51,300 how contractors, you know, need to look so I'm not an expert. 165 00:09:51,360 --> 00:09:55,290 I'm not a lawyer, not you know, expert in HR, employment law, 166 00:09:55,290 --> 00:09:59,220 any of that. So definitely check your check your local state or 167 00:09:59,220 --> 00:10:02,550 country wherever you go. But know that you could probably 168 00:10:02,550 --> 00:10:06,630 hire someone pretty part time. In the beginning, my first 169 00:10:06,630 --> 00:10:11,580 virtual assistant was I had her for 10 hours a month. And that's 170 00:10:11,580 --> 00:10:13,470 all I needed. In the beginning, I was just getting started, I 171 00:10:13,470 --> 00:10:15,570 was still doing a lot of it myself, didn't have a lot of 172 00:10:15,570 --> 00:10:18,690 clients and 10 hours was amazing, it took some things off 173 00:10:18,690 --> 00:10:23,190 my plate. And so that's the other piece is that if you go 174 00:10:23,190 --> 00:10:25,620 the contractor route, or hire a virtual team, or virtual 175 00:10:25,620 --> 00:10:28,950 assistant, which is easy to do these days, that thought that, 176 00:10:28,980 --> 00:10:31,860 you know, I have to hire them for 50 hours a month right away 177 00:10:31,860 --> 00:10:34,740 is prevalent. And that's just not true. There's a lot, there's 178 00:10:34,740 --> 00:10:38,010 tons. There's tons of virtual assistants who will start with 179 00:10:38,010 --> 00:10:43,800 smaller packages. Okay. So let go of this first myth that you 180 00:10:43,800 --> 00:10:48,240 need a big expensive team to delegate, let me tell you, I we 181 00:10:48,240 --> 00:10:51,540 have clients who own multimillion dollar businesses, 182 00:10:52,200 --> 00:10:55,230 and have zero w two employees and work with a couple 183 00:10:55,230 --> 00:10:56,130 contractors. 184 00:10:57,630 --> 00:10:59,970 Not everybody can do that. Like if your business is more, you 185 00:10:59,970 --> 00:11:03,540 know, heavily service based, and has a lot of moving parts, 186 00:11:03,540 --> 00:11:05,430 you're probably gonna, it's probably different for you. But 187 00:11:05,430 --> 00:11:09,000 I'm just telling you that we know people, we have clients who 188 00:11:09,000 --> 00:11:12,030 have very small teams that are committed to having very small, 189 00:11:12,210 --> 00:11:16,770 contracted teams that are super productive and get things done. 190 00:11:17,280 --> 00:11:20,370 We we will talk about systems and processes a little bit. But 191 00:11:20,400 --> 00:11:24,060 you know, they're what if you have to, in order to have a 192 00:11:24,060 --> 00:11:27,120 small team, you've got to have really solid systems and 193 00:11:27,120 --> 00:11:29,820 processes. And I want to bring Rebecca Hall, our master coach, 194 00:11:29,820 --> 00:11:33,510 I want to bring her back on the podcast pretty soon to talk 195 00:11:33,510 --> 00:11:37,740 about systems and processes in scaling. And so we'll be making 196 00:11:37,740 --> 00:11:41,700 that happen. But you know, all this is to say, smaller team 197 00:11:41,700 --> 00:11:45,870 equals, you know, really tight systems and processes, which you 198 00:11:45,870 --> 00:11:47,820 can figure out, we'll talk a little bit about that. I'll talk 199 00:11:47,820 --> 00:11:52,770 a little bit about that today as well. The next myth about 200 00:11:53,010 --> 00:11:57,540 scaling your business is that you need to have a seven figure 201 00:11:57,540 --> 00:12:00,150 business to even think about the word scaling. I think people get 202 00:12:00,150 --> 00:12:04,620 intimidated. When they hear other people say scale, they 203 00:12:04,620 --> 00:12:07,140 think, Oh, I'm going to scale to the next level, I got to add all 204 00:12:07,140 --> 00:12:09,390 these moving parts, I got to add this big team, like it's this 205 00:12:09,390 --> 00:12:11,670 big, overwhelming thing. And I'm not going to need to do that 206 00:12:11,670 --> 00:12:15,990 until I'm seven figures. And it's absolutely a myth. Because 207 00:12:16,680 --> 00:12:19,590 the moment you start your business, you want to think 208 00:12:19,590 --> 00:12:22,080 about scaling, right? You want to think about what are the 209 00:12:22,080 --> 00:12:25,470 pieces and who needs to be on my team, so I can grow it easily 210 00:12:25,470 --> 00:12:30,960 over time. What's interesting is, I hire coaches, sometimes, 211 00:12:30,990 --> 00:12:34,860 though, so powerful men, you're really good at starting a 212 00:12:34,860 --> 00:12:38,340 company and hiring pretty quickly. You hire fast. Women, 213 00:12:38,340 --> 00:12:41,610 we start a company like gentlemen, you start a company, 214 00:12:41,610 --> 00:12:46,080 you hire team, women, we started a company, we are the team, we 215 00:12:46,080 --> 00:12:49,860 have, we have brains that think we need to do everything and be 216 00:12:49,860 --> 00:12:52,890 everything. And I could do it and you know all this stuff. And 217 00:12:53,070 --> 00:12:54,930 I'm not sure where all that programming comes from, or how 218 00:12:54,930 --> 00:12:58,860 much of it is biological or what's going on there. But the 219 00:12:58,860 --> 00:13:02,490 point is, you want to start scaling from the very beginning. 220 00:13:02,490 --> 00:13:06,120 But the faster you can hire, the faster you will grow. And it's 221 00:13:06,120 --> 00:13:09,780 not about throwing money to the wind or you know, as I said 222 00:13:09,780 --> 00:13:13,470 earlier, there's a lot of ways to hire or to get the support 223 00:13:13,470 --> 00:13:18,060 you need. But don't wait until you don't think you need to wait 224 00:13:18,060 --> 00:13:21,600 until you have a half a million or seven figure business. To 225 00:13:21,630 --> 00:13:24,390 understand what scaling is. You want to think about scaling. 226 00:13:24,390 --> 00:13:27,480 When you start just like, you want to think about your exit 227 00:13:27,480 --> 00:13:29,640 strategy. When you start your business, if you can, like some 228 00:13:29,640 --> 00:13:31,890 people just have no idea, like if they're going to sell their 229 00:13:31,890 --> 00:13:33,930 business someday, or if they're going to run it forever to 230 00:13:33,930 --> 00:13:36,690 become a legacy for their family. They're not sure I get 231 00:13:36,690 --> 00:13:40,020 that. At the same time, having the thought is really important. 232 00:13:40,020 --> 00:13:43,140 Because if you know your intention is to, to sell the 233 00:13:43,140 --> 00:13:45,900 business someday, that's going to change how you scale the 234 00:13:45,900 --> 00:13:48,570 business, right? That's going to change how you think about 235 00:13:48,570 --> 00:13:50,610 hiring how you think about systems and processes. Because 236 00:13:50,610 --> 00:13:54,210 in order to sell a business, it can't be all you clearly right. 237 00:13:54,210 --> 00:13:57,960 It's got to be it's got to be this machine that's running. So 238 00:13:57,960 --> 00:14:00,330 when you sell it, it keeps running, even if you're not 239 00:14:00,330 --> 00:14:02,550 there. And by the way, that's the definition of a you know, 240 00:14:02,550 --> 00:14:05,400 successful business anyway, a business that has been scaled as 241 00:14:05,400 --> 00:14:07,530 a business that you could leave for a month, and it would keep 242 00:14:07,530 --> 00:14:11,070 running. And so, so thinking about those things like what's 243 00:14:11,070 --> 00:14:17,040 your exit strategy, if you know, if not scale early scale, like 244 00:14:17,040 --> 00:14:20,430 think about scaling early, even if it's, you know, just hiring 245 00:14:20,430 --> 00:14:23,160 that first virtual assistant and starting to put systems and 246 00:14:23,160 --> 00:14:26,220 processes in place. By the way, the great news is that when you 247 00:14:26,220 --> 00:14:32,010 hire a virtual assistant who's experienced in scaling or has 248 00:14:32,040 --> 00:14:34,890 helped grow other businesses, they already know how to put SOP 249 00:14:34,890 --> 00:14:38,220 standard operating processes, they know how to put procedure 250 00:14:38,220 --> 00:14:42,540 sorry, they know how to put those things in place. They they 251 00:14:42,540 --> 00:14:48,120 understand how to, you know, build systems and processes that 252 00:14:48,120 --> 00:14:53,250 will help you grow the business so be picky about who you hire, 253 00:14:53,340 --> 00:14:55,560 but think about it from that perspective of you know, if I 254 00:14:55,560 --> 00:14:59,730 sold the business someday what would need to be in place the 255 00:14:59,730 --> 00:15:05,130 third myth about scaling, that I kind of like half here and I 256 00:15:05,130 --> 00:15:07,950 have seen, and sometimes I don't think people are aware of it, 257 00:15:08,040 --> 00:15:11,640 but that it's the idea that you need to sell a big ticket item 258 00:15:12,360 --> 00:15:15,630 to scale. Like, I don't need to scale because I don't sell a big 259 00:15:15,630 --> 00:15:17,040 ticket, I just sell little things. 260 00:15:17,400 --> 00:15:22,260 No, you're still scaling. They one of our clients has a $20 261 00:15:22,410 --> 00:15:27,150 product, and has scaled to multi millions, and thought about 262 00:15:27,150 --> 00:15:31,020 scaling from the very beginning. So it's not about like, oh, I 263 00:15:31,020 --> 00:15:35,310 only, you know, I have packages the size? No, no, if you want to 264 00:15:35,310 --> 00:15:39,120 grow the business, you got to think about scaling from the get 265 00:15:39,120 --> 00:15:44,400 go from that perspective of, you know, what are the systems and 266 00:15:44,400 --> 00:15:48,480 processes that need to be in place, right to grow, whether 267 00:15:48,480 --> 00:15:53,250 it's a $10,000 product or a $20 product. In fact, I would think, 268 00:15:53,250 --> 00:15:56,430 you know, if you're selling products, you know, there's 269 00:15:56,460 --> 00:15:59,130 there's moving parts, right, there's packaging, maybe there's 270 00:15:59,130 --> 00:16:00,750 shipping, there's a lot of other things, so different from 271 00:16:00,750 --> 00:16:05,940 services. So having those, you know, having those really good 272 00:16:05,940 --> 00:16:09,600 systems processes, all those pieces in place, in the 273 00:16:09,600 --> 00:16:14,070 beginning is what will help you scale. Alright, thank you keep 274 00:16:14,070 --> 00:16:18,810 going. The fifth myth about scaling your business that I 275 00:16:18,810 --> 00:16:22,080 hear that I you know, see out there is that you have to have a 276 00:16:22,080 --> 00:16:25,980 massive email list. Like, if you don't have a massive email list, 277 00:16:25,980 --> 00:16:27,330 you don't have a business, you don't have to think about 278 00:16:27,330 --> 00:16:33,660 scaling. Again, that's not true. Back in the day, I heard this 279 00:16:33,660 --> 00:16:38,400 this coach talking, and this has just stuck with me at a deep 280 00:16:38,400 --> 00:16:46,050 level. Because he said, he said, if you have 250 people on your 281 00:16:46,050 --> 00:16:49,440 list, and they're the right people are there, they fit your 282 00:16:49,440 --> 00:16:56,850 ideal client profile. You can, you can grow a million dollar 283 00:16:56,850 --> 00:17:03,690 business from that list. Now, it would have to, you know, you'd 284 00:17:03,690 --> 00:17:08,520 want to have a certain level of product that you sell. And he 285 00:17:08,520 --> 00:17:11,580 was talking about the coaching world, in that case of their 286 00:17:11,580 --> 00:17:15,240 higher ticket items. Nonetheless, the point is, it's 287 00:17:15,240 --> 00:17:18,690 not, you don't have to have a massive list. You don't have to 288 00:17:18,690 --> 00:17:23,550 have a massive email list a massive prospect list to one 289 00:17:23,580 --> 00:17:27,510 scale your business to to to grow a seven figure business. 290 00:17:28,200 --> 00:17:32,580 And this myth keeps a lot of people stuck and prevents them 291 00:17:32,580 --> 00:17:34,830 from scaling and growing because they have a belief but they're 292 00:17:34,830 --> 00:17:37,440 out there just hustling trying to build a list trying to build 293 00:17:37,440 --> 00:17:43,500 a list. And really, for a lot of our clients, it's not a lot, 294 00:17:43,530 --> 00:17:45,720 it's not a lot of clients to get, it's not a lot of clients 295 00:17:45,720 --> 00:17:50,550 or customers for them to scale past seven figures. And when you 296 00:17:50,550 --> 00:17:54,060 start to get that and you start to realize that what's more 297 00:17:54,060 --> 00:17:58,950 important is to make the decision to scale to seven than 298 00:17:58,950 --> 00:18:03,330 it is to start working on all these other pieces. Things start 299 00:18:03,330 --> 00:18:06,030 to shift. So know, like just made the decision like now even 300 00:18:06,030 --> 00:18:09,690 as you're listening. Are you committed to creating a seven 301 00:18:09,690 --> 00:18:12,780 figure business this year? Or more like Is that Is that what 302 00:18:12,780 --> 00:18:17,460 you want? Because until you've decided until you've gotten all 303 00:18:17,460 --> 00:18:19,530 in until you know, this is what you want, until you build the 304 00:18:19,530 --> 00:18:21,810 revenue model, it's really difficult for the clients and 305 00:18:21,810 --> 00:18:24,330 other pieces to start to show up. It's like making the 306 00:18:24,330 --> 00:18:26,280 decision creating the revenue model. You've heard me talk 307 00:18:26,280 --> 00:18:29,610 about this. That's the map. It's the map that points where you 308 00:18:29,610 --> 00:18:31,860 want to go, when Rebecca and I sit down with our clients, and 309 00:18:31,860 --> 00:18:33,960 we can see their content revenue model very quickly. We're like, 310 00:18:33,990 --> 00:18:36,570 Oh, now we see your path to marketing. Now we see your past 311 00:18:36,570 --> 00:18:40,320 clients. And most of our clients also realize it's not as many 312 00:18:40,650 --> 00:18:44,850 customers or clients that they need to get to that that next 313 00:18:44,850 --> 00:18:49,170 level. In fact, it's typically a lot less than they think. So you 314 00:18:49,170 --> 00:18:50,700 don't have to have a massive list, you have to have a 315 00:18:50,700 --> 00:18:53,400 qualified list or you have to have a good way to get in front 316 00:18:53,430 --> 00:18:58,410 of, you know, your ideal prospects. We talk about always 317 00:18:58,410 --> 00:19:00,450 having three ways to market we're constantly asking our 318 00:19:00,450 --> 00:19:02,130 clients, you know, what are the three ways that you're marketing 319 00:19:02,130 --> 00:19:04,530 right now and not just marketing but marketing consistently, 320 00:19:04,530 --> 00:19:07,410 because there's a difference? We can tell ourselves tell tales, 321 00:19:07,410 --> 00:19:09,900 right about, oh, I'm, you know, I'm, 322 00:19:11,190 --> 00:19:14,610 I'm sending emails, but to the or the emails that are going to 323 00:19:14,610 --> 00:19:17,880 your list, taking your clients on a journey, like do they know 324 00:19:17,880 --> 00:19:20,580 what the next step is? Like, what is the marketing message. 325 00:19:21,180 --> 00:19:26,910 And so, you know, having three solid, consistent ways to market 326 00:19:27,240 --> 00:19:30,600 is way more powerful than having 10 ways of like your marketing 327 00:19:30,600 --> 00:19:33,120 where you just throwing spaghetti at the wall. And 328 00:19:33,180 --> 00:19:38,940 here's the thing, start with one way you market that works. We 329 00:19:38,940 --> 00:19:40,860 were talking with a client recently, and you know, as we 330 00:19:40,860 --> 00:19:43,890 were peeling the layers away, what became really clear is that 331 00:19:43,890 --> 00:19:48,120 her clients come from referrals. And so while we want her to 332 00:19:48,120 --> 00:19:52,560 develop two more ways to market we want to go deep and wide with 333 00:19:52,860 --> 00:19:55,620 the way that she's getting referrals now because that's 334 00:19:55,620 --> 00:19:59,790 working. Like she gets amazing referrals and she's she she said 335 00:19:59,790 --> 00:20:02,340 was just Like, well, I don't feel like that's real marketing 336 00:20:02,340 --> 00:20:06,600 like that is amazing marketing, right? If someone's just sending 337 00:20:06,600 --> 00:20:10,710 your ideal client, the closing rate potential on a referral is 338 00:20:10,710 --> 00:20:15,870 like 95%, it's a very high, right? It's up to us not mess 339 00:20:15,870 --> 00:20:20,580 that up. And so for her, we wanted to put a formal referral 340 00:20:20,580 --> 00:20:25,080 program in place so that she could really begin to expand how 341 00:20:25,080 --> 00:20:27,750 she was asking for referrals, how referrals were coming in, 342 00:20:27,780 --> 00:20:33,060 etc. Okay. So, again, this goes back to you don't need a massive 343 00:20:33,060 --> 00:20:36,450 list, you need a very consistent, focused way of 344 00:20:36,450 --> 00:20:41,010 marketing. And I've tried a lot of different marketing over the 345 00:20:41,010 --> 00:20:43,890 years. And I'll say like, I'm not a marketing expert. Here's 346 00:20:44,070 --> 00:20:47,880 love people are like, Yeah, but you know how to market and now 347 00:20:47,880 --> 00:20:50,760 I've kind of let that go. Like, I've learned the hard way how to 348 00:20:50,760 --> 00:20:54,510 market and how not to market. And I find that simple. 349 00:20:55,170 --> 00:21:00,840 Simplicity and marketing is his powerful, authentic messages, 350 00:21:00,870 --> 00:21:03,090 you know, through podcasts through speaking, those are some 351 00:21:03,090 --> 00:21:06,870 things that I do, and connecting with people that works. And so 352 00:21:06,870 --> 00:21:11,070 figuring out, you know, how to do that on a consistent 353 00:21:11,070 --> 00:21:15,450 continual basis, is what keeps our marketing going. I will say 354 00:21:15,450 --> 00:21:19,200 this as well about marketing, is that I'm never not thinking 355 00:21:19,200 --> 00:21:23,220 about those even invisible, I'm gonna be talking about, I'm 356 00:21:23,250 --> 00:21:26,370 always thinking about how we're getting our message out how 357 00:21:26,370 --> 00:21:28,650 we're staying in front of people, I guess that's one thing 358 00:21:28,650 --> 00:21:33,120 I'm always thinking about. So you know, if that hasn't been a 359 00:21:33,120 --> 00:21:35,100 top of mine thing, and you're struggling in business, I would 360 00:21:35,100 --> 00:21:38,430 definitely take a look at, you know, where your marketing and 361 00:21:38,460 --> 00:21:41,340 what's working, what's not working, it's not working, let's 362 00:21:41,340 --> 00:21:44,580 change it. Let's move on, let's find what is working. Alright, 363 00:21:44,580 --> 00:21:48,450 and the fifth myth about scaling your business, this is one of my 364 00:21:48,450 --> 00:21:53,160 favorites, it's going to be hard. And you have to work more 365 00:21:53,160 --> 00:21:57,900 hours. Oh, let's unpack that for a bit. Because telling you that 366 00:21:57,930 --> 00:22:00,270 a while this is my fifth one on the list, it's probably number 367 00:22:00,270 --> 00:22:03,870 one, when we talk to a client about scaling, especially women 368 00:22:03,870 --> 00:22:10,290 business owners, it's like their eyes glaze over and just, we 369 00:22:10,290 --> 00:22:17,220 lose them. Because the belief underneath that is, I'm already 370 00:22:17,220 --> 00:22:19,890 working hard. If I grow this business, I'm just gonna be 371 00:22:19,890 --> 00:22:22,920 working more, I'm going to go from working 40 hours a week, or 372 00:22:23,010 --> 00:22:25,710 80 hours a week to 100 hours a week, but you know, whatever 373 00:22:25,710 --> 00:22:34,050 that number is, and so that that's a lie. That's a lie. And 374 00:22:34,950 --> 00:22:37,830 I also understand, especially, you know, for women, we have a 375 00:22:37,830 --> 00:22:39,990 lot of clients who are women who, like they don't want more 376 00:22:39,990 --> 00:22:43,020 time away from their families, they don't, you know, they don't 377 00:22:43,020 --> 00:22:45,450 want to be more stressed. Like, there's this feeling of if I 378 00:22:45,450 --> 00:22:49,920 grow, it's gonna be like this. And the exact opposite is true 379 00:22:50,010 --> 00:22:52,410 when you scale and what I like to think of as a very 380 00:22:52,410 --> 00:22:57,510 sustainable way. Okay. Rebecca, Rebecca Hall, a master coach 381 00:22:57,510 --> 00:23:00,600 here, she loves to show so choose me because she, she calls 382 00:23:00,600 --> 00:23:05,610 me the queen of delegation, I love to delegate now, if you 383 00:23:05,610 --> 00:23:08,850 follow Human Design at all, I'm a projector. And Rebecca has 384 00:23:08,850 --> 00:23:11,400 been explaining to me that, you know, she's she's getting 385 00:23:11,400 --> 00:23:14,340 certified in human design. He's talking about how projectors, 386 00:23:14,550 --> 00:23:18,840 you know, we're really good at modeling other other things, I 387 00:23:18,840 --> 00:23:22,170 have to see something to be able to do it. But also, we'd love to 388 00:23:22,170 --> 00:23:25,290 delegate like, it's a thing in me. So I love teaching 389 00:23:25,290 --> 00:23:32,160 delegation, as well. I create lists every day, okay? And then 390 00:23:32,160 --> 00:23:35,100 I go through the list and I ask who can I delegate this to, I 391 00:23:35,100 --> 00:23:37,890 don't do it, what I want to do or what I'm good at my business, 392 00:23:38,040 --> 00:23:41,820 I love the podcast, I love speaking and connecting with 393 00:23:41,820 --> 00:23:46,800 CEOs, through zoom or in person. I love writing. 394 00:23:48,150 --> 00:23:54,060 I love coaching. I don't like to do all of those things. Too much 395 00:23:54,060 --> 00:23:57,600 though, right? I'm, um, I'm all about moderation with every one 396 00:23:57,600 --> 00:24:00,450 of those. So I don't get tired of it. But those are the things 397 00:24:00,450 --> 00:24:05,220 that I love to do. And I love doing now, I do SEO work, right, 398 00:24:05,220 --> 00:24:08,730 I lead my team. And I can do it. It's you know, I'd rather 399 00:24:08,730 --> 00:24:11,400 probably be recording a podcast or hanging out clients, but I do 400 00:24:11,400 --> 00:24:15,000 the SEO stuff because I have to. I'm really good at delegating. 401 00:24:15,450 --> 00:24:17,280 And when you get really good at delegating when you make 402 00:24:17,280 --> 00:24:25,590 delegating almost a sport, okay? You will work less, you will in 403 00:24:25,590 --> 00:24:29,010 fact, you will work a lot less. And if that's your intention to 404 00:24:29,010 --> 00:24:33,000 work less, then that's what's gonna happen. Now we tell all of 405 00:24:33,000 --> 00:24:35,070 our clients you can choose to work as much as or as little as 406 00:24:35,070 --> 00:24:37,650 you want. Like some of them just they love certain things is what 407 00:24:37,650 --> 00:24:40,140 I love doing it. What we don't want them doing though, is 408 00:24:40,140 --> 00:24:42,150 spending hours and hours on things they don't want to do or 409 00:24:42,150 --> 00:24:45,660 things they're not good at. Right? Like admin work for most 410 00:24:45,660 --> 00:24:47,910 of our clients. They're terrible at it. Why do it, you're 411 00:24:47,910 --> 00:24:51,000 terrible at it, find someone who's going to have it. And so 412 00:24:53,580 --> 00:24:56,700 just like think about in this moment, like what are the things 413 00:24:56,700 --> 00:25:00,720 that you do in your business that you really dislike? that 414 00:25:00,720 --> 00:25:04,290 drain you. For a lot of our clients. It's things like admin 415 00:25:04,290 --> 00:25:10,200 work, bookkeeping, scheduling appointments, follow up, like 416 00:25:10,230 --> 00:25:14,940 all that stuff. What would it be like if you had the systems 417 00:25:14,940 --> 00:25:19,500 processes and team in place, so that you only did you only got 418 00:25:19,500 --> 00:25:22,530 to focus on your genius work? How amazing would that be for 419 00:25:22,530 --> 00:25:26,520 you? One of our clients who came to our course the two acts 420 00:25:26,520 --> 00:25:35,250 intensive, knocked 21 hours off her week, 21 hours. And she did 421 00:25:35,250 --> 00:25:37,920 it by looking at the things that she didn't want to do in her 422 00:25:37,920 --> 00:25:42,120 business anymore. And there was this chunk of 15 hours was a 423 00:25:42,120 --> 00:25:46,470 week was this one task that she was doing 15 hours a week. So 424 00:25:46,470 --> 00:25:48,270 that's the first thing to go, she was so relieved. And the 425 00:25:48,270 --> 00:25:51,210 truth was, it didn't even cost her that much. It was worth 426 00:25:51,270 --> 00:25:55,410 every penny, she paid for that to get that task off her plate, 427 00:25:55,710 --> 00:25:58,140 and that she got a few other tasks off her plate, changed her 428 00:25:58,140 --> 00:26:00,930 business. So she could go from 200,000 to 400,000 a year, 429 00:26:01,020 --> 00:26:04,410 quickly 84 hours a month to focus on her genius work. I 430 00:26:04,410 --> 00:26:08,790 think she grew her business. Yes. Now, helping CEOs give 431 00:26:08,790 --> 00:26:11,760 themselves permission to get things off their plate is also a 432 00:26:11,760 --> 00:26:14,700 sport. It's a sport that Rebecca and I love to help our clients 433 00:26:14,700 --> 00:26:20,340 with. And so in closing, I do have a gift. For those of you 434 00:26:20,340 --> 00:26:23,910 who are still listening and still hanging out, Rebecca and I 435 00:26:23,910 --> 00:26:29,670 decided to put together a CEO roundtable it's called scale to 436 00:26:29,670 --> 00:26:37,230 seven, scale to seven. And it's focused on going deeper with the 437 00:26:37,230 --> 00:26:43,200 things we just talked about. We're limiting it to 20 438 00:26:43,200 --> 00:26:46,740 attendees, it's going to be two hours 20 attendees, two hours 439 00:26:46,770 --> 00:26:50,550 with Rebecca and myself, and a roundtable of virtual virtual 440 00:26:50,550 --> 00:26:58,770 round table virtual on Zoom. And for each attendee, we are going 441 00:26:58,770 --> 00:27:05,190 to work on figuring out your path to seven figures. And 442 00:27:05,190 --> 00:27:10,050 releasing the number one block that's holding you back figuring 443 00:27:10,050 --> 00:27:12,720 out what that is and helping you release it. A big part of 444 00:27:12,720 --> 00:27:15,630 releasing blocks and limiting beliefs is the awareness of what 445 00:27:15,630 --> 00:27:19,140 it is, often there's a blind spot there. So again, we're 446 00:27:19,140 --> 00:27:22,890 gonna help each attendee figure out their path to seven figures 447 00:27:22,890 --> 00:27:26,220 like what what could be your path, and then help you release 448 00:27:26,220 --> 00:27:28,530 the number one block that's keeping you stuck and keeping 449 00:27:28,530 --> 00:27:33,150 you stuck at a certain income ceiling. Again, 20 spots, this 450 00:27:33,150 --> 00:27:37,290 is $1,000 value, we're giving it away to the first for the first 451 00:27:37,290 --> 00:27:42,960 20 People who register when you look below, and when you look in 452 00:27:42,960 --> 00:27:47,400 the show notes, or you go to scale to seven, so scale to 453 00:27:47,430 --> 00:27:50,850 seven the number so it looks like scale 27, but it's scale 454 00:27:50,940 --> 00:27:57,840 two, and the number seven scale to seven.com. There's just a 455 00:27:57,840 --> 00:28:03,720 quick registration form to fill out. And again, because of the 456 00:28:03,750 --> 00:28:07,440 information that we're gonna be working with, we're only 457 00:28:07,440 --> 00:28:12,810 inviting 20 CEOs. Okay. Now, how do you know if this is for you a 458 00:28:12,810 --> 00:28:15,000 couple things. One, you already have a business. This is for 459 00:28:15,000 --> 00:28:17,850 people who already have a business up and running. Maybe 460 00:28:17,850 --> 00:28:21,540 you're in the low six figures, maybe you haven't hit six 461 00:28:21,540 --> 00:28:24,150 figures yet. Maybe you did 80,000 Last year, but you know, 462 00:28:24,150 --> 00:28:26,100 you want to scale to seven figures, you know, that's your 463 00:28:26,100 --> 00:28:27,210 dream, you know, that's your goal. 464 00:28:28,799 --> 00:28:33,269 So you're up and running your business is up and running. You 465 00:28:33,269 --> 00:28:35,459 may or may not have a team member yet. But you know, you 466 00:28:35,459 --> 00:28:38,009 want one you know, you need to add systems and processes. You 467 00:28:38,009 --> 00:28:40,349 know, you can see the vision like you know you want to grow. 468 00:28:40,829 --> 00:28:43,289 But you're stuck. Like there's something that's keeping you 469 00:28:43,289 --> 00:28:47,039 stuck at this level. So if you know this is you go to scale the 470 00:28:47,039 --> 00:28:51,749 saben was we have 20 attendees, we will close registration, and 471 00:28:51,749 --> 00:28:53,639 you can see the date the details, the time is going to be 472 00:28:53,639 --> 00:28:56,429 two hours. I'm so excited. We've been wanting to do this for a 473 00:28:56,429 --> 00:29:02,069 long time. So I'm super excited that it's finally happening and 474 00:29:02,069 --> 00:29:06,029 excited to invite you there and to really support 20 CEOs on 475 00:29:06,029 --> 00:29:08,189 figuring out like, what's it going to take to break through? 476 00:29:08,609 --> 00:29:10,949 What's it going to take to scale this year. So go to scale to 477 00:29:10,949 --> 00:29:14,789 seven.com The details are there. Looking forward to hanging out 478 00:29:14,789 --> 00:29:18,299 with you. Alright, everybody. It was fun. This was fun talking 479 00:29:18,299 --> 00:29:21,659 about the five this top five myths about scaling your 480 00:29:21,659 --> 00:29:25,439 business. And hopefully it gave you some aha moments. Hopefully 481 00:29:25,439 --> 00:29:27,749 it's given you some breakthroughs. Definitely if 482 00:29:27,749 --> 00:29:30,629 it's if you feel the poll go to scale to seven.com. We'd love to 483 00:29:30,629 --> 00:29:34,799 hang out with you there so we can connect even more. All 484 00:29:34,799 --> 00:29:37,469 right, everybody. That's it for this week. Have your most epic 485 00:29:37,469 --> 00:29:39,869 month yet. It's time soon.