Unknown: everybody, and welcome back to quantum revenue
expansion where we focus on turning your annual income into
your monthly income. I'm Ursula inches, I'm your host. And I'm
excited to be hanging out with you just made today, new guests,
I wanted to do another solo show on, on really how to take your
business to the next level. And today is all about the top five
myths about scaling your business. Now, this isn't brain
surgery, let me tell you that these are things that you know,
some of the things you've probably heard before. However,
you know, Rebecca, and I work with a lot of clients. And, you
know, we've worked with 1000s of CEOs over the years, who gets
stuck at certain revenue points, they get stuck at, say, you
know, 100,000, they get stuck at 250,000, they get stuck at half
a million, they get stuck at a million. There's like these
different levels that we tend to get stuck as business owners.
And so this is a topic that's near and dear to my heart.
Because
if you get stuck, or you develop a belief that you can't scale
your business, you won't, there will be something that will stop
you something that'll come up that'll lead you to believe that
it's not possible to scale. And so I just want to encourage you
on this, the show today to really take a look at your
business and make a decision about whether or not you want to
scale this year and grow. And I'm hoping that by sharing the
top five myths about scaling, it'll help you see that it's
possible for you as well. Before we get there a couple things if
you haven't yet, go to Ursula inc.co. We have the masterclass
quantum revenue expansion, the masterclass, which pairs really
nicely with this podcast. So if you haven't listened to that
yet, it's a free download. It's a $997 value, we're just giving
it away, it's on the very, it's on the homepage of my website.
So it's super easy to find, just go there sign up, you get it,
you get locked in logged in. And it's a three part series where
we first support you in creating your brand new quantum revenue
container, and really getting clear on the number. So be
really useful, you know, if you thinking about scaling, and what
we're talking about today, to also get this free training for
yourself. The second part of the training, we talked about how to
uplevel your prices, your packaging, and your marketing.
What often happens is once you get a clear next level of what
you want to create, there's like other pieces that need to be up
level like packaging, pricing, marketing. And so I help you get
Claire clarity on just how to do that. And then finally, we
talked about how to collapse time and reach your quantum
revenue goal even faster. And that's a little bit deeper dive
into scaling. So I highly recommend, you know, grab that
course, if you haven't yet. Now, for some of you, you've been
you've been hearing about the Twix intensive for, you know,
over a year now and or maybe you've read some testimonials
from clients who participated. If you feel the call, schedule a
time to chat with me about it, you can go to Ursula inc.co
forward slash apply in the application just you know, give
send your information because it helps me help you when I know
what you want to create. And just say that you'd like to have
a private call with me, I do a handful of private calls every
month or 30 minutes, we can knock out a lot in a short
amount of time. And also find out if we might be able to help
you scale as well. So if you want to take it to another
level, and you want help doing that, definitely send us your
information. If you love the show, leave us a review on
iTunes or wherever you listen, we so appreciate it and it
really helps other people understand if this shows a fit
for them as well. Alright, so all the housekeeping out is all
the way let's jump into the five myths about scaling your
business that myself Rebecca, who's a master coach at Ursula
Inc, that we see show up regularly. And I want to invite
you if you haven't yet get a pen and paper out if you're
listening on. Maybe you're on the I know some of you listen on
your workout equipment, which is totally cool because that's what
I love to listen to podcast if you're listening, they're just
catalogue a few of the things you'll remember them and you can
you know take some notes because I really I really want to invite
you to have a breakthrough this year on on on what it means to
scale statistically. And I've heard this from different
sources it was originally I heard it from AIMEX because they
were doing some they were doing a lot they probably still do a
lot for women business owners and they had discovered through
their surveying that only 3% of Women Business Owners Make it
over the seven figure mark are gentlemen friends, guys, dudes,
you who are listening. You know you been you? Technically if you
think about it, you've been in business longer than women in
the US. Women have really only been able to be fully in
business. This is crazy but like since Like the 70s slash 80s,
like even in the 80s, I think you, I would if I wanted to get
a business loan, I'd have to bring my dad or my brother or my
husband, I'd have to bring a man along to sign the documents. And
that wasn't that's not that long ago, when I was having these
kids. It wasn't that long ago. Okay, maybe it was a little
while ago, not super long ago. My point is, I think as women
business owners, we're still catching up. So it's not, it's
nothing to be ashamed of, like, you know, that we don't have
like only 3% of women make it over the business, you know, of
the seven figure mark. It's something to pay attention to,
though. And, and I also know a lot of gentlemen who haven't
made it over the seven figure mark and really want to they
show we have a lot of guys who show up in our programs. And a
select few continue on with us in our coaching programs. And
only because we tend to being a woman, I tend to bring in a lot
of women, I see more and more guys coming though and joining
us, because they're like throwing, you know, they're
throwing resistance and fear aside, and they want to scale as
well. And so wherever you are, it's all good. I can tell you
though, when I, when I first launched my business I had, I
had so many limiting beliefs, and stories that I'd been told
about scaling my business, I was scared to death, like I had no
idea I had. So in my 20s, I worked in someone else's
business that had already been scaled, okay, it was a $20
million business. And I went from being an outside sales rep
to being a regional manager to being executive vice president
to being president of the company. By the time I was 27,
which was a phenomenal journey. And I worked very hard, let me
tell you, that girl worked very hard. I choose not to work like
that anymore. I worked very hard, because I didn't know a
different I didn't know another way. And but I was inside of
someone's business that had already been scaled, there was
already a team, like I had a CFO, I had a controller, I had a
sales team, I had other, you know, executives I had I had a
whole team. And so it's very different. When you start from
the ground up, and you scale from zero and you keep going.
And let's be honest, it's very different when it's your own
pocketbook, right? It's very different. When you're paying
every month, the salaries or you know, the W choose. And I had a
lot of, you know, fear around that and a lot of just
resistance. And so when I when I left, when I left that business
and started my own business, I had this belief in this idea
that I you know, I would never, you know, hire, I'd have a
really small team because I was just burnt out. And so if you've
been in corporate and you've left, you might be a little
burnt out. And the thought of like, managing a team is just
overwhelming or you feel like it's just not for me. I don't
want to do that again. So So we'll talk about, you know, just
the myths around that because it's certainly something that
I've had to break through over the years to grow my business.
But also, there were a lot of things I believe that weren't
true. So we're gonna we're gonna dive through five, the top five
minutes, at least, I think they're the top five, regarding
scaling your business is certainly what I struggled with.
It's what a lot of our clients struggle with. Alright, so the
first one, the first myth about scaling, is that you need a big,
expensive team to scale and grow. And this one makes me
laugh, because I definitely was there, you know? And, yeah, if
you're going to go out and hire 10, w two employees tomorrow,
it's going to cost you a chunk of change. The question is, do
you need 10. And this is where this is where I see the belief
piece coming in. When I'm talking with our clients. It's
like, there's this belief that I immediately have to hire someone
who's a W two employee in the US w two employee, you know,
meaning their full time, they're not a contractor. Rather than
hiring someone part time, and for most of our business owners
really what they need is someone part time to start. And you
know, that that can cost you anywhere from $8. I mean,
depending on where you live, who you hire, from, you know what
countries you hire from, there's people all over the world
looking for opportunity. There's just there's, there's a way
there's, I've seen people get really creative and create
internships where they're not paying a lot. I've seen people
do trades. I don't recommend that. But like, the point is,
there's always a way to get started with hiring and bring
that first team member in or bring that next team member and
there's always a way and we can get super blocked in thinking
it's only a W two and it's kind of cost me 40,000 a year plus
you know, employment tax and everything else. Now, depending
on where you live, there's a lot of laws about contractors and
how contractors, you know, need to look so I'm not an expert.
I'm not a lawyer, not you know, expert in HR, employment law,
any of that. So definitely check your check your local state or
country wherever you go. But know that you could probably
hire someone pretty part time. In the beginning, my first
virtual assistant was I had her for 10 hours a month. And that's
all I needed. In the beginning, I was just getting started, I
was still doing a lot of it myself, didn't have a lot of
clients and 10 hours was amazing, it took some things off
my plate. And so that's the other piece is that if you go
the contractor route, or hire a virtual team, or virtual
assistant, which is easy to do these days, that thought that,
you know, I have to hire them for 50 hours a month right away
is prevalent. And that's just not true. There's a lot, there's
tons. There's tons of virtual assistants who will start with
smaller packages. Okay. So let go of this first myth that you
need a big expensive team to delegate, let me tell you, I we
have clients who own multimillion dollar businesses,
and have zero w two employees and work with a couple
contractors.
Not everybody can do that. Like if your business is more, you
know, heavily service based, and has a lot of moving parts,
you're probably gonna, it's probably different for you. But
I'm just telling you that we know people, we have clients who
have very small teams that are committed to having very small,
contracted teams that are super productive and get things done.
We we will talk about systems and processes a little bit. But
you know, they're what if you have to, in order to have a
small team, you've got to have really solid systems and
processes. And I want to bring Rebecca Hall, our master coach,
I want to bring her back on the podcast pretty soon to talk
about systems and processes in scaling. And so we'll be making
that happen. But you know, all this is to say, smaller team
equals, you know, really tight systems and processes, which you
can figure out, we'll talk a little bit about that. I'll talk
a little bit about that today as well. The next myth about
scaling your business is that you need to have a seven figure
business to even think about the word scaling. I think people get
intimidated. When they hear other people say scale, they
think, Oh, I'm going to scale to the next level, I got to add all
these moving parts, I got to add this big team, like it's this
big, overwhelming thing. And I'm not going to need to do that
until I'm seven figures. And it's absolutely a myth. Because
the moment you start your business, you want to think
about scaling, right? You want to think about what are the
pieces and who needs to be on my team, so I can grow it easily
over time. What's interesting is, I hire coaches, sometimes,
though, so powerful men, you're really good at starting a
company and hiring pretty quickly. You hire fast. Women,
we start a company like gentlemen, you start a company,
you hire team, women, we started a company, we are the team, we
have, we have brains that think we need to do everything and be
everything. And I could do it and you know all this stuff. And
I'm not sure where all that programming comes from, or how
much of it is biological or what's going on there. But the
point is, you want to start scaling from the very beginning.
But the faster you can hire, the faster you will grow. And it's
not about throwing money to the wind or you know, as I said
earlier, there's a lot of ways to hire or to get the support
you need. But don't wait until you don't think you need to wait
until you have a half a million or seven figure business. To
understand what scaling is. You want to think about scaling.
When you start just like, you want to think about your exit
strategy. When you start your business, if you can, like some
people just have no idea, like if they're going to sell their
business someday, or if they're going to run it forever to
become a legacy for their family. They're not sure I get
that. At the same time, having the thought is really important.
Because if you know your intention is to, to sell the
business someday, that's going to change how you scale the
business, right? That's going to change how you think about
hiring how you think about systems and processes. Because
in order to sell a business, it can't be all you clearly right.
It's got to be it's got to be this machine that's running. So
when you sell it, it keeps running, even if you're not
there. And by the way, that's the definition of a you know,
successful business anyway, a business that has been scaled as
a business that you could leave for a month, and it would keep
running. And so, so thinking about those things like what's
your exit strategy, if you know, if not scale early scale, like
think about scaling early, even if it's, you know, just hiring
that first virtual assistant and starting to put systems and
processes in place. By the way, the great news is that when you
hire a virtual assistant who's experienced in scaling or has
helped grow other businesses, they already know how to put SOP
standard operating processes, they know how to put procedure
sorry, they know how to put those things in place. They they
understand how to, you know, build systems and processes that
will help you grow the business so be picky about who you hire,
but think about it from that perspective of you know, if I
sold the business someday what would need to be in place the
third myth about scaling, that I kind of like half here and I
have seen, and sometimes I don't think people are aware of it,
but that it's the idea that you need to sell a big ticket item
to scale. Like, I don't need to scale because I don't sell a big
ticket, I just sell little things.
No, you're still scaling. They one of our clients has a $20
product, and has scaled to multi millions, and thought about
scaling from the very beginning. So it's not about like, oh, I
only, you know, I have packages the size? No, no, if you want to
grow the business, you got to think about scaling from the get
go from that perspective of, you know, what are the systems and
processes that need to be in place, right to grow, whether
it's a $10,000 product or a $20 product. In fact, I would think,
you know, if you're selling products, you know, there's
there's moving parts, right, there's packaging, maybe there's
shipping, there's a lot of other things, so different from
services. So having those, you know, having those really good
systems processes, all those pieces in place, in the
beginning is what will help you scale. Alright, thank you keep
going. The fifth myth about scaling your business that I
hear that I you know, see out there is that you have to have a
massive email list. Like, if you don't have a massive email list,
you don't have a business, you don't have to think about
scaling. Again, that's not true. Back in the day, I heard this
this coach talking, and this has just stuck with me at a deep
level. Because he said, he said, if you have 250 people on your
list, and they're the right people are there, they fit your
ideal client profile. You can, you can grow a million dollar
business from that list. Now, it would have to, you know, you'd
want to have a certain level of product that you sell. And he
was talking about the coaching world, in that case of their
higher ticket items. Nonetheless, the point is, it's
not, you don't have to have a massive list. You don't have to
have a massive email list a massive prospect list to one
scale your business to to to grow a seven figure business.
And this myth keeps a lot of people stuck and prevents them
from scaling and growing because they have a belief but they're
out there just hustling trying to build a list trying to build
a list. And really, for a lot of our clients, it's not a lot,
it's not a lot of clients to get, it's not a lot of clients
or customers for them to scale past seven figures. And when you
start to get that and you start to realize that what's more
important is to make the decision to scale to seven than
it is to start working on all these other pieces. Things start
to shift. So know, like just made the decision like now even
as you're listening. Are you committed to creating a seven
figure business this year? Or more like Is that Is that what
you want? Because until you've decided until you've gotten all
in until you know, this is what you want, until you build the
revenue model, it's really difficult for the clients and
other pieces to start to show up. It's like making the
decision creating the revenue model. You've heard me talk
about this. That's the map. It's the map that points where you
want to go, when Rebecca and I sit down with our clients, and
we can see their content revenue model very quickly. We're like,
Oh, now we see your path to marketing. Now we see your past
clients. And most of our clients also realize it's not as many
customers or clients that they need to get to that that next
level. In fact, it's typically a lot less than they think. So you
don't have to have a massive list, you have to have a
qualified list or you have to have a good way to get in front
of, you know, your ideal prospects. We talk about always
having three ways to market we're constantly asking our
clients, you know, what are the three ways that you're marketing
right now and not just marketing but marketing consistently,
because there's a difference? We can tell ourselves tell tales,
right about, oh, I'm, you know, I'm,
I'm sending emails, but to the or the emails that are going to
your list, taking your clients on a journey, like do they know
what the next step is? Like, what is the marketing message.
And so, you know, having three solid, consistent ways to market
is way more powerful than having 10 ways of like your marketing
where you just throwing spaghetti at the wall. And
here's the thing, start with one way you market that works. We
were talking with a client recently, and you know, as we
were peeling the layers away, what became really clear is that
her clients come from referrals. And so while we want her to
develop two more ways to market we want to go deep and wide with
the way that she's getting referrals now because that's
working. Like she gets amazing referrals and she's she she said
was just Like, well, I don't feel like that's real marketing
like that is amazing marketing, right? If someone's just sending
your ideal client, the closing rate potential on a referral is
like 95%, it's a very high, right? It's up to us not mess
that up. And so for her, we wanted to put a formal referral
program in place so that she could really begin to expand how
she was asking for referrals, how referrals were coming in,
etc. Okay. So, again, this goes back to you don't need a massive
list, you need a very consistent, focused way of
marketing. And I've tried a lot of different marketing over the
years. And I'll say like, I'm not a marketing expert. Here's
love people are like, Yeah, but you know how to market and now
I've kind of let that go. Like, I've learned the hard way how to
market and how not to market. And I find that simple.
Simplicity and marketing is his powerful, authentic messages,
you know, through podcasts through speaking, those are some
things that I do, and connecting with people that works. And so
figuring out, you know, how to do that on a consistent
continual basis, is what keeps our marketing going. I will say
this as well about marketing, is that I'm never not thinking
about those even invisible, I'm gonna be talking about, I'm
always thinking about how we're getting our message out how
we're staying in front of people, I guess that's one thing
I'm always thinking about. So you know, if that hasn't been a
top of mine thing, and you're struggling in business, I would
definitely take a look at, you know, where your marketing and
what's working, what's not working, it's not working, let's
change it. Let's move on, let's find what is working. Alright,
and the fifth myth about scaling your business, this is one of my
favorites, it's going to be hard. And you have to work more
hours. Oh, let's unpack that for a bit. Because telling you that
a while this is my fifth one on the list, it's probably number
one, when we talk to a client about scaling, especially women
business owners, it's like their eyes glaze over and just, we
lose them. Because the belief underneath that is, I'm already
working hard. If I grow this business, I'm just gonna be
working more, I'm going to go from working 40 hours a week, or
80 hours a week to 100 hours a week, but you know, whatever
that number is, and so that that's a lie. That's a lie. And
I also understand, especially, you know, for women, we have a
lot of clients who are women who, like they don't want more
time away from their families, they don't, you know, they don't
want to be more stressed. Like, there's this feeling of if I
grow, it's gonna be like this. And the exact opposite is true
when you scale and what I like to think of as a very
sustainable way. Okay. Rebecca, Rebecca Hall, a master coach
here, she loves to show so choose me because she, she calls
me the queen of delegation, I love to delegate now, if you
follow Human Design at all, I'm a projector. And Rebecca has
been explaining to me that, you know, she's she's getting
certified in human design. He's talking about how projectors,
you know, we're really good at modeling other other things, I
have to see something to be able to do it. But also, we'd love to
delegate like, it's a thing in me. So I love teaching
delegation, as well. I create lists every day, okay? And then
I go through the list and I ask who can I delegate this to, I
don't do it, what I want to do or what I'm good at my business,
I love the podcast, I love speaking and connecting with
CEOs, through zoom or in person. I love writing.
I love coaching. I don't like to do all of those things. Too much
though, right? I'm, um, I'm all about moderation with every one
of those. So I don't get tired of it. But those are the things
that I love to do. And I love doing now, I do SEO work, right,
I lead my team. And I can do it. It's you know, I'd rather
probably be recording a podcast or hanging out clients, but I do
the SEO stuff because I have to. I'm really good at delegating.
And when you get really good at delegating when you make
delegating almost a sport, okay? You will work less, you will in
fact, you will work a lot less. And if that's your intention to
work less, then that's what's gonna happen. Now we tell all of
our clients you can choose to work as much as or as little as
you want. Like some of them just they love certain things is what
I love doing it. What we don't want them doing though, is
spending hours and hours on things they don't want to do or
things they're not good at. Right? Like admin work for most
of our clients. They're terrible at it. Why do it, you're
terrible at it, find someone who's going to have it. And so
just like think about in this moment, like what are the things
that you do in your business that you really dislike? that
drain you. For a lot of our clients. It's things like admin
work, bookkeeping, scheduling appointments, follow up, like
all that stuff. What would it be like if you had the systems
processes and team in place, so that you only did you only got
to focus on your genius work? How amazing would that be for
you? One of our clients who came to our course the two acts
intensive, knocked 21 hours off her week, 21 hours. And she did
it by looking at the things that she didn't want to do in her
business anymore. And there was this chunk of 15 hours was a
week was this one task that she was doing 15 hours a week. So
that's the first thing to go, she was so relieved. And the
truth was, it didn't even cost her that much. It was worth
every penny, she paid for that to get that task off her plate,
and that she got a few other tasks off her plate, changed her
business. So she could go from 200,000 to 400,000 a year,
quickly 84 hours a month to focus on her genius work. I
think she grew her business. Yes. Now, helping CEOs give
themselves permission to get things off their plate is also a
sport. It's a sport that Rebecca and I love to help our clients
with. And so in closing, I do have a gift. For those of you
who are still listening and still hanging out, Rebecca and I
decided to put together a CEO roundtable it's called scale to
seven, scale to seven. And it's focused on going deeper with the
things we just talked about. We're limiting it to 20
attendees, it's going to be two hours 20 attendees, two hours
with Rebecca and myself, and a roundtable of virtual virtual
round table virtual on Zoom. And for each attendee, we are going
to work on figuring out your path to seven figures. And
releasing the number one block that's holding you back figuring
out what that is and helping you release it. A big part of
releasing blocks and limiting beliefs is the awareness of what
it is, often there's a blind spot there. So again, we're
gonna help each attendee figure out their path to seven figures
like what what could be your path, and then help you release
the number one block that's keeping you stuck and keeping
you stuck at a certain income ceiling. Again, 20 spots, this
is $1,000 value, we're giving it away to the first for the first
20 People who register when you look below, and when you look in
the show notes, or you go to scale to seven, so scale to
seven the number so it looks like scale 27, but it's scale
two, and the number seven scale to seven.com. There's just a
quick registration form to fill out. And again, because of the
information that we're gonna be working with, we're only
inviting 20 CEOs. Okay. Now, how do you know if this is for you a
couple things. One, you already have a business. This is for
people who already have a business up and running. Maybe
you're in the low six figures, maybe you haven't hit six
figures yet. Maybe you did 80,000 Last year, but you know,
you want to scale to seven figures, you know, that's your
dream, you know, that's your goal.
So you're up and running your business is up and running. You
may or may not have a team member yet. But you know, you
want one you know, you need to add systems and processes. You
know, you can see the vision like you know you want to grow.
But you're stuck. Like there's something that's keeping you
stuck at this level. So if you know this is you go to scale the
saben was we have 20 attendees, we will close registration, and
you can see the date the details, the time is going to be
two hours. I'm so excited. We've been wanting to do this for a
long time. So I'm super excited that it's finally happening and
excited to invite you there and to really support 20 CEOs on
figuring out like, what's it going to take to break through?
What's it going to take to scale this year. So go to scale to
seven.com The details are there. Looking forward to hanging out
with you. Alright, everybody. It was fun. This was fun talking
about the five this top five myths about scaling your
business. And hopefully it gave you some aha moments. Hopefully
it's given you some breakthroughs. Definitely if
it's if you feel the poll go to scale to seven.com. We'd love to
hang out with you there so we can connect even more. All
right, everybody. That's it for this week. Have your most epic
month yet. It's time soon.