Rob:

You're an interesting man.

Rob:

You seem to have quite an interesting background.

Rob:

We've all got a LinkedIn profile and it tells you a snapshot of someone.

Rob:

And so what I'd like to do really is to go beyond that snapshot to

Rob:

get an understanding of how you think, what you do and why you

Muhammad:

think like that.

Muhammad:

There has been a.

Muhammad:

quite a number of years experience behind, the lesson, the learnings I

Muhammad:

have had, and they've all contributed to who I am and what I do now, basically.

Muhammad:

It all started off with my very first venture when I left practicing medicine

Muhammad:

and stumbled into a world of hospitality.

Muhammad:

That was quite challenging.

Muhammad:

And very soon, I personally realized that we need to hire people better than

Muhammad:

myself, train them and delegate them.

Muhammad:

And that lesson I learned the hard way, especially almost a year

Muhammad:

into this adventure if I may say.

Muhammad:

I was almost close to burnout stage and sales were not going as intended.

Muhammad:

In hindsight, I was probably micromanaging at that time.

Muhammad:

I want you to know everything, what's going on.

Muhammad:

If I'm not there, I'm calling,

Muhammad:

" Hey guys, let me know the sales."

Muhammad:

" Have you delivered this?"

Muhammad:

"Have you delivered that?"

Muhammad:

The realization came when I hired a new employee.

Muhammad:

She was quite young, probably 19 at that time.

Muhammad:

And in one of the meetings, I asked everybody like, okay, guys,

Muhammad:

it was a routine meetup, planning for the next couple of weeks.

Muhammad:

And I asked everyone do they have any question for me?

Muhammad:

As I was expecting pin drop silence, nobody had any question.

Muhammad:

But this young lady stood up and says can I ask you a question?

Muhammad:

And mind you, she had joined us literally like a week prior to that.

Muhammad:

So I was a bit surprised and equally shocked in my mind, I was

Muhammad:

thinking it's very bad to think that it was like, how dare she?

Muhammad:

And she said, Am I allowed to take breaks when I want to?

Muhammad:

That was the first question.

Muhammad:

And second, she said, who is going to train me?

Muhammad:

I gave her the answer.

Muhammad:

I said, of course, yes.

Muhammad:

The professional one.

Muhammad:

And second, I said we do have normal training.

Muhammad:

And what are you after some particular training?

Muhammad:

And she said, yes, because I want to be one day sitting in your position.

Muhammad:

I just smiled back at that time.

Muhammad:

And, but it really hit me inside.

Muhammad:

That she has passion, she's young she just probably finished her

Muhammad:

high school or college or whatever.

Muhammad:

I can't remember what she was doing at that time, but that

Muhammad:

made me think I didn't answer.

Muhammad:

I just walked out of the room because I had no answer to that.

Muhammad:

But what I did as I would normally do when I want to think, I take the motorway

Muhammad:

and I was living in London that time.

Muhammad:

So I went on A13 up to her Southend on Sea.

Muhammad:

It was like late evening.

Muhammad:

So I just sat next to the sea and I started thinking and

Muhammad:

contemplating, what I'm doing.

Muhammad:

I also called my mother and I told her like, things are not going

Muhammad:

fine and, sales are not improving.

Muhammad:

I'm losing money.

Muhammad:

She said, son, maybe you're doing something wrong.

Muhammad:

Maybe, just start thinking, do a kind of an introspection and reflection

Muhammad:

on what have you done so far.

Muhammad:

And that night I really thought about it.

Muhammad:

The next morning I was a changed person.

Muhammad:

I gathered my main people.

Muhammad:

I told them that and I apologized to them for my behavior.

Muhammad:

And I made sure that they all understood.

Muhammad:

I told them that I'll be available for them.

Muhammad:

And, but from today whoever is, was hired for the purpose will be

Muhammad:

responsible for their actions, will be fully responsible for the results.

Muhammad:

And if anything they are to question me, they can, call me if I'm not around.

Muhammad:

And then I called this young lady to my office and I told her

Muhammad:

you're going to be shadowing me.

Muhammad:

You will learn directly from me.

Muhammad:

I had five locations at that time.

Muhammad:

And I used to go with her for training reasons, for auditing

Muhammad:

purposes, for checking these things.

Muhammad:

So this is how I trained her.

Muhammad:

After she left, like after a few years and now she's Successfully running her

Muhammad:

own company and, I met her after five years and she was very happy and she

Muhammad:

told me that that was a great lesson she had obviously for me and during

Muhammad:

this journey, I learned about what empathy is, I knew what empathy is,

Muhammad:

in our, in my medical school, when we were training there as young doctors.

Muhammad:

When you're dealing with patients, you need to show some compassion.

Muhammad:

You need to be, and especially I happen to have a one month of training in a

Muhammad:

special ward where you can see that the last stages of cancer patients.

Muhammad:

I've witnessed, the grief of the family is there.

Muhammad:

The thing that I knew that how to approach it because we were trained

Muhammad:

to, how you say the bearer of bad news.

Muhammad:

This lesson, I started applying with my own employees to be compassionate,

Muhammad:

to be empathetic with them.

Muhammad:

This is how obviously it's continued and fast forward as of today.

Muhammad:

That's why I'm very much a strong promoter of empathy.

Muhammad:

You can see in my posts as well, I'm talking about empathy, compassion,

Muhammad:

teamwork, delegation mentoring, because I've learned the hard way and I'm trying,

Muhammad:

I even have two mentees at the moment, young entrepreneurs,

Muhammad:

and this is something which I'm.

Muhammad:

guiding them as well, that whenever they hire people, they hire for

Muhammad:

make your job easier, basically, you don't hire people just to tell them.

Muhammad:

As many of the great leaders say, Richard Branson says the same things

Muhammad:

like, hire people and then, train them and get out of their way.

Muhammad:

So I'm very much a firm believer in that.

Muhammad:

And hence, as I said, this is, it's been a long journey of learning.

Muhammad:

I'm still learning, on a daily basis.

Rob:

That shows a certain amount of empathy and humility there at the start

Rob:

to have learned from that one lesson because like most of us our initial

Rob:

reaction would be, Oh, you're just causing trouble or something like that.

Rob:

But immediately you switched and you recognized, do you think it was the

Rob:

medical training or was it something else that made you so receptive?

Muhammad:

I do credit my medical training for that.

Muhammad:

I do credit a couple of my professors who actually really Made the person

Muhammad:

who I am and most importantly, I credit my mom from whom I learned

Muhammad:

a lot in my childhood as well.

Muhammad:

And one thing in a very early stage, she instilled in me the responsibility factor.

Muhammad:

It's a more, let's say cultural thing, I'm from Pakistan and, the

Muhammad:

culture there or used to be at least.

Muhammad:

Not now, like things have changed obviously over the years, but it was

Muhammad:

more like a male dominated society.

Muhammad:

That even though I have a elder sister, but I was told, from my childhood that

Muhammad:

you're the eldest, you will be responsible after your dad, these kind of things.

Muhammad:

But mom told me in a very nicer way, I would say she didn't, brought

Muhammad:

me into situation like, okay, I'm the best and I can call the shots.

Muhammad:

But she instilled in me the responsibility.

Muhammad:

That's why I've been a very responsible person from my early childhood.

Muhammad:

And this obviously came when I took responsibility of, I had about 300 plus

Muhammad:

employees, in my previous business.

Muhammad:

That's a huge responsibility.

Muhammad:

And especially we had an adverse time when we lost quite a big

Muhammad:

corporate contract and it literally wiped off 85 percent of our revenue.

Muhammad:

At that time I had about 97 employees on my payroll.

Muhammad:

I didn't think about me.

Muhammad:

I said, okay, you know what, I'll just probably, get rid of my sports car I

Muhammad:

used to have at that time, and probably, sell off a few items and I'll survive,

Muhammad:

and I could have done the easier way and just shut the business down because you

Muhammad:

can't just imagine 85 percent of revenue.

Muhammad:

But this is where my compassion came in okay, I'm responsible.

Muhammad:

So the responsibility came in no, I'm responsible for this.

Muhammad:

These are not only individuals.

Muhammad:

93 families, some have kids, some have, probably they are

Muhammad:

helping out their elderly parents.

Muhammad:

So if I didn't have that sense of responsibility or ownership, I

Muhammad:

would have literally, that was the easiest route just to raise your

Muhammad:

hands, and close the business.

Muhammad:

But I didn't.

Muhammad:

And I'm glad I didn't because we obviously it's a Long discussion to

Muhammad:

go into that, we came out of it all of us together and out of 93, only

Muhammad:

two left because I made a proposal.

Muhammad:

I gathered my team and I said, look, whoever wants to leave today is the day

Muhammad:

and I can only pay you for, let's say, two months in advance as a compensation

Muhammad:

and that's it and the rest who stay, I can't guarantee when they will get

Muhammad:

to pay out for salaries and for, so it was an achievement and it's purely

Muhammad:

because of, I think my team saw me taking responsibility of the actions.

Muhammad:

It was not their fault.

Muhammad:

It wasn't mine either, but I being the leader, it took responsibility.

Muhammad:

Okay.

Muhammad:

I'm responsible for what happened.

Muhammad:

Secondly, I was open and transparent with them that what is the situation.

Muhammad:

I didn't try to hide anything and didn't go for these layoffs, so to

Muhammad:

speak, in a cunning way, I would say like most of the business they do.

Muhammad:

I didn't do that approach, even though my board was very much against it,

Muhammad:

but I put my neck on the line because.

Muhammad:

It was not only me, it was 93 families.

Rob:

When there are those times, like you say, so many companies,

Rob:

they'll think about, okay how, what do we need from these people?

Rob:

We'll let them go this day.

Rob:

We'll have it all sorted.

Rob:

So they're straight off the premises.

Rob:

And when you do that, you've completely lost any trust.

Rob:

Whereas people understand that you have ups and downs, and a

Rob:

lot of them, depending on their circumstances will stick around.

Rob:

So what was the outcome there from that?

Muhammad:

So our outcome was that in 10 months time, we had a successful exit.

Muhammad:

That was the outcome, the outcome, which I would have been dreaming of.

Muhammad:

And it happened, because we changed our strategy, we remarketed our

Muhammad:

brands, we went into, instead of just the B2C went into a sort of

Muhammad:

B2B, we went to the B2C market.

Muhammad:

We engaged with we brought in, so our revenue was coming mostly from banks

Muhammad:

like UBS, Deutsche bank, Goldman Sachs.

Muhammad:

I realized that we, I've put all my eggs in one basket and this is where we

Muhammad:

changed the direction of the business.

Muhammad:

Of course it was very hard the first three, four months, after that debacle

Muhammad:

that happened, we were lucky to raise some funds pay off my employees, probably,

Muhammad:

people behind two months, but still, they were still getting paid or something.

Muhammad:

My team was the biggest trend behind me, they stood behind me.

Muhammad:

If I alone, I would have just collapsed, so I created the team and this team, even

Muhammad:

though now they're scattered all over the world, you wouldn't believe, Rob,

Muhammad:

that if I am going to Germany, I've got those people, they're always welcoming me

Muhammad:

into their homes from Italy, from Spain from Poland, from Bulgaria you name it.

Muhammad:

And I still to this date, if they don't call me the whole

Muhammad:

year, I get Christmas greetings.

Muhammad:

And on my birthday and I'm humbled and honored for that,

Rob:

Leading is lonely.

Rob:

And at a time when it's so tumultuous, that must have been a strength and

Rob:

also, a validation for your approach.

Muhammad:

Yes, it was.

Muhammad:

I used to obviously smoke a lot because, you're under so much pressure.

Muhammad:

As you said, it's, leadership is a lonely journey.

Muhammad:

It's, sorry it's not a journey which is lonely.

Muhammad:

It is the position itself.

Muhammad:

Sometimes there are, like, obviously you are as a human you get those

Muhammad:

negative thoughts in your mind.

Muhammad:

You want to talk to somebody, but you maybe can't.

Muhammad:

It's the restrictions of the boundaries you put around you.

Muhammad:

And this is where also another lesson, which I learned was it's

Muhammad:

okay to show your vulnerability.

Muhammad:

It's okay.

Muhammad:

You're human.

Muhammad:

You can't be perfect, and everyone has a bad day.

Muhammad:

My employees or my, like my right hand people, there were about six of them,

Muhammad:

especially three of them out of those six.

Muhammad:

They were quite open and engaging, and they actually encouraged me to open

Muhammad:

up because they kept asking Muhammad, is there something we can help you?

Muhammad:

Is there something bothering you?

Muhammad:

No.

Muhammad:

It's everything is fine with a fake smile.

Muhammad:

I knew it's a fake smile, but I had to because I thought okay, I need

Muhammad:

to be strong and I need to show my team that everything is okay.

Muhammad:

They shouldn't be worrying about.

Muhammad:

But gradually, I learned this, but again, it's an experience and

Muhammad:

many people would have done things differently, maybe, showing their anger

Muhammad:

or aggression, but I learned to live and control my emotions, obviously, and

Muhammad:

I think I started lowering the guards as well with my immediate circle.

Muhammad:

And obviously not only my employees, but my friends, or a mentor.

Muhammad:

I always credit him for, if you don't mind, I can take his name.

Muhammad:

If you ever see this video is Maurice Aboudi.

Muhammad:

He has been a great person to me.

Muhammad:

He was the investor in our business.

Muhammad:

And he has been my mentor since I.

Muhammad:

embarked on this entrepreneurial journey.

Muhammad:

And even now, as of today, like if I have anything, if I'm making decision,

Muhammad:

I'm just going to make him a call and say, Hey, I'm thinking about this.

Muhammad:

So this person has played a huge part.

Muhammad:

I learned a lot about being patient, how to strategically, change and

Muhammad:

shift your direction of a business.

Muhammad:

Or obviously it's not always about money.

Muhammad:

It's about your brand value as well, right?

Muhammad:

Who you are, what do you call yourself?

Muhammad:

What's your USP?

Muhammad:

Sorry.

Muhammad:

How you promote your brand image, et cetera.

Muhammad:

So there's a lot of things.

Muhammad:

And so all combined, it's a mix people.

Muhammad:

It's like a diverse group of individuals and everyone has a different coming

Muhammad:

from different culture, different mindset, but everyone had a big impact

Muhammad:

on me in my journey, so to speak.

Rob:

And are you now like in what you do now?

Rob:

So obviously you've learned a lot of lessons.

Rob:

You've done it.

Rob:

You've proved yourself.

Rob:

Are you more, more like a mentor?

Rob:

Maurice Aboudi was to you.

Rob:

Is that what you do for others

Muhammad:

now?

Muhammad:

And that is correct.

Muhammad:

Yes.

Muhammad:

That's why I have until two years ago, I had about 27 people under

Muhammad:

my wings as my mentees, but then I had a different contract.

Muhammad:

So I spent a lot of time in the U.S working for a U S company.

Muhammad:

And there I also tried to translate my mentoring part and how, you can promote

Muhammad:

empathy, compassion, because things were not that great in that environment, but

Muhammad:

I'm now trying to protect businesses.

Muhammad:

When I say protect is that if I spot something like toxicity I think that's

Muhammad:

one of the common topic and on LinkedIn as well, you and I both know, like we,

Muhammad:

we, all of us talk about it toxicity.

Muhammad:

So that is something if I spot it, I'm the first person to raise the alarm or

Muhammad:

a flag, if I'm not in that position, I'm maybe in a consultancy role, right?

Muhammad:

Address let the leadership team know about it.

Muhammad:

And my mission now is to ensure that we have obviously, great set of entrepreneurs

Muhammad:

who are embarking on the journey to learn from our failures, our mistakes,

Muhammad:

again, that's to me is the iceberg, like I said, yesterday on my post.

Muhammad:

So it's not about empathy.

Muhammad:

It's also about the success.

Muhammad:

People just see the surface, if you're successful, you would

Muhammad:

don't see behind the scenes.

Muhammad:

So what I'm trying to do is with the youth at the moment, I'm showing

Muhammad:

them the negative side of it.

Muhammad:

When I say negative, it's guys, this is the reality.

Muhammad:

Just a few weeks ago, I had a person approach me.

Muhammad:

So he had some money and he said, look, I'm just gonna

Muhammad:

buy this and hire some people.

Muhammad:

And what do you think?

Muhammad:

Is it a great idea or not?

Muhammad:

I said, it's a terrible idea.

Muhammad:

First of all, it's.

Muhammad:

Starting a business is not like if you have money, you just can't buy a unit,

Muhammad:

throw some bodies in it and it will work.

Muhammad:

No.

Muhammad:

So it was an interesting discussion, I had with him and I tried to

Muhammad:

share my ideas and thoughts.

Muhammad:

So this is what I do.

Muhammad:

When anyone approaches me, I share my experiences and if anyone wants

Muhammad:

to be a part of my mentorship program which I haven't, I'm not doing it

Muhammad:

officially, so I'm not, promoting this anywhere on my website as well.

Muhammad:

It's more about the SAS and the hospitality consultancy I do, but

Muhammad:

that's something I think is more like a passion, a hobby than making money.

Muhammad:

Yeah.

Rob:

I think when you've learned lessons, you want to try and save

Rob:

other people from the pain of learning.

Rob:

Do you find so when you're looking to pass on information, sometimes it's

Rob:

difficult for people to accept it when they haven't been through that experience.

Rob:

Do you find that?

Muhammad:

Yes, there are instances when I can see that these people are

Muhammad:

probably just listening out of respect.

Muhammad:

But they're not getting the point, right?

Muhammad:

Sometimes people ask me probing questions okay.

Muhammad:

But my way of saying is not to tell them, okay, this is how you should do.

Muhammad:

I try to explain them through examples that, okay, guys, I had

Muhammad:

this scenario and this is how I did.

Muhammad:

So if they want to capture some moments out of that, some learning from it.

Muhammad:

Brilliant.

Muhammad:

If they have some questions, I'm very happy to answer, but I never say that.

Muhammad:

Okay.

Muhammad:

Somebody comes with an idea.

Muhammad:

I just never push them away by saying that's a bad idea.

Muhammad:

Even in my head it's a terrible idea, but I try to engage them first, understand

Muhammad:

their perspective, why they think this is a great idea, what in their mindset

Muhammad:

or what's their plan to execute this idea before throwing in my two cents,

Muhammad:

It's the first part of listening.

Muhammad:

So I'll probably I'll do 98 percent of listening and then

Muhammad:

2 percent of talking to them.

Muhammad:

Like Yoda.

Muhammad:

Yeah, exactly.

Rob:

Before you went into business you were a medical student and

Rob:

then you trained in business.

Rob:

What made you go through medical training and not decide to do it?

Muhammad:

Okay.

Muhammad:

That's a question I get asked so many times, practically everybody, and

Muhammad:

I'm writing, I have a book, which is hopefully soon to be published.

Muhammad:

And there's a couple of videos I've done which I'll be posting

Muhammad:

under my leadership chronicles on LinkedIn that cover that part.

Muhammad:

Briefly speaking, going into medical profession was never my ambition.

Muhammad:

I was more into going into space, but that's my passion is, I've been

Muhammad:

a fan of NASA since my childhood.

Muhammad:

I used to write them letters, before the time when we had internet

Muhammad:

facilities, I used to write letters to them and kindly love John F.

Muhammad:

Kennedy Space Center, very, been very kind to me since my childhood, and they used

Muhammad:

to send me tons of information by post.

Muhammad:

And my last correspondence with them when I was in high school was

Muhammad:

that, okay, how do I get myself into this astronaut program?

Muhammad:

And they sent me all the requirements, that, okay, you need to have

Muhammad:

this and it's a subject, etc.

Muhammad:

But that's traditionally in our culture at that time.

Muhammad:

There were two professions, an engineer or a doctor, and my mum had

Muhammad:

this dream of me becoming a doctor.

Muhammad:

But I had a passion for astronomy, so not even engineering, it's

Muhammad:

a different brain to astronomy.

Muhammad:

So it was a clash of, let's say, opinions that time.

Muhammad:

And also I was told by NASA authorities that if I need to be, become an astronaut,

Muhammad:

I need to be a US citizen, and I wasn't a European citizen at that time.

Muhammad:

So there were constraints and they were very open about it,

Muhammad:

but they'd send me a letter.

Muhammad:

I still have those.

Muhammad:

These were probably 25 years ago, those letters, even more than that,

Muhammad:

sorry, I have those letters from them.

Muhammad:

And I was how you say, dejected when I saw this letter and I was like,

Muhammad:

okay, and I called my uncle who used to, he still lives in, in Germany.

Muhammad:

I called him and I said is this true?

Muhammad:

Cause I didn't know at that time, I didn't travel that much.

Muhammad:

I had no idea, what happens outside in the real world.

Muhammad:

So he explained me exactly.

Muhammad:

And then he told me like, okay, we can do this.

Muhammad:

You enroll yourself and you, it takes time, but eventually you can.

Muhammad:

But then my parents obviously had this different opinion.

Muhammad:

So they put me into a medical school.

Muhammad:

But equally so in parallel, what I did was I enrolled myself in a part time

Muhammad:

classes to apply in an engineering school as well, because I wanted to ensure

Muhammad:

that I have multiple streams to choose from, but then somehow, fast forward, I

Muhammad:

ended up in a medical university in St.

Muhammad:

Petersburg.

Muhammad:

That's where I developed my passion towards medical profession.

Muhammad:

And I think the strongest influence I had was one of my earlier teacher.

Muhammad:

She sat me down and she explained me the benefits and stuff

Muhammad:

because I was open with her.

Muhammad:

I probably was more open with her than my parents at that time.

Muhammad:

I told her like, look, I'm, I think I'm forced into this and I don't like this.

Muhammad:

And, but I think she worked on me for quite a few weeks and I ended up.

Muhammad:

Achieving a gold medal in from the university when I graduated, but in

Muhammad:

parallel, I also went into commercial management, also into community medicines.

Muhammad:

I have a multiple, avenues I did in parallel.

Muhammad:

And then I had this dream because my NASA dream obviously didn't materialize.

Muhammad:

So I had another passion.

Muhammad:

I've developed passion towards NHS, even though I wasn't in England

Muhammad:

that time, but I knew about NHS.

Muhammad:

I was researching a lot.

Muhammad:

And then I just made some inquiries.

Muhammad:

Back in the days we had this NHS graduate management schemes within the NHS sector.

Muhammad:

So I applied for it and I got it.

Muhammad:

And this was one of the reasons I moved into England.

Muhammad:

Purely because I had this opportunity and then obviously

Muhammad:

certain constraints came in.

Muhammad:

And I was literally homeless, had no money, spent nights next

Muhammad:

to this embankment station.

Muhammad:

I still, I show my friend, that little tiny corner where there's a bench.

Muhammad:

And I said, I used to sleep on that bench, back in the days.

Muhammad:

Found a job as a kitchen porter, in an Italian restaurant.

Muhammad:

And I think this is the first time I entered into hospitality, started to

Muhammad:

understand, okay, what could go on.

Muhammad:

So it's completely different as you can imagine, from medicine,

Muhammad:

from forensic medicine, from commercial management into this.

Muhammad:

So this is where the journey started.

Muhammad:

And during that time, I went into a bar with a friend and I met

Muhammad:

a German guy there at the bar.

Muhammad:

And he was Opening his first venture, a pizzeria, and he offered me to join him.

Muhammad:

Because he spotted that I do have this entrepreneurial blood in me

Muhammad:

and I want to do something because we had a very nice discussion.

Muhammad:

So this discussion merged into like our further discussion.

Muhammad:

Then we became quite close friends and then we launched this concept and

Muhammad:

it's, I never looked back since then.

Rob:

Most Kids have enough trouble with doing schoolwork and it's

Rob:

Oh, do I have to, even doing a degree, but you were doing two,

Rob:

maybe three degrees in parallel.

Rob:

A medical degree is demanding.

Muhammad:

It is.

Muhammad:

And Rob, the thing was, because for me, my ideal person has always been my dad.

Muhammad:

And my dad is from a very humble background.

Muhammad:

And he didn't have those.

Muhammad:

Let's say necessities in his life, which are necessities, basic

Muhammad:

necessities but he still was the very first person who actually finished

Muhammad:

his MBA degree back in the days.

Muhammad:

An MPA, sorry, it wasn't MBA at that time, MPA.

Muhammad:

So he went into universities, first time in history of his family.

Muhammad:

When I say humble, it's really very humble background.

Muhammad:

He didn't even have electricity at home.

Muhammad:

I used to, study under candlelight or the lamps, and I, in a healthier way,

Muhammad:

we always compete with each other.

Muhammad:

So he told me that he's got three degrees, which he has said banking degree,

Muhammad:

a law degree and a business degree.

Muhammad:

So he said that, I've got three.

Muhammad:

And I achieved them with no support, my parents were very poor, and I used

Muhammad:

to live off, streets and this and that.

Muhammad:

And you've got at least a home, you've got some, opportunity.

Muhammad:

I'll acknowledge you as a person, it was a challenge from his side.

Muhammad:

When you will beat me to that, so this was in my head no, I need to be

Muhammad:

better than my dad in a healthier way.

Muhammad:

So it was a competition.

Muhammad:

So that's why it always pushed me to do more and ended up

Muhammad:

doing now I have a total nine.

Muhammad:

So he has got three.

Muhammad:

So I keep telling him I've got six more,

Rob:

so nine degrees.

Rob:

So the medical engineering commercial

Muhammad:

management.

Muhammad:

So I've got mixture, right?

Muhammad:

So it's a, sorry, it's a mixture of degrees and diploma.

Muhammad:

So in total, it's nine.

Muhammad:

So obviously management and under management, I've got

Muhammad:

three different like diplomas.

Muhammad:

Then obviously I've got this MD degree.

Muhammad:

Then I've got a diploma in forensic medicine because

Muhammad:

that was also something I.

Muhammad:

Let's say I've always been scattered, around.

Muhammad:

So forensic medicine also, I had this passion developed, like how

Muhammad:

an interest okay, I could be a forensic expert because I had very

Muhammad:

good grades in a forensic subject.

Muhammad:

And the professor of forensic medicine was very keen that I should join

Muhammad:

his faculty and, start doing that.

Muhammad:

But that prompted me to take a secondary diploma on forensic medicine as well.

Muhammad:

Especially, how, for example, after an incident, especially.

Muhammad:

When it's involving a gun wounds and all these, shenanigans.

Muhammad:

So this is something I learned in this diploma.

Muhammad:

Then obviously there are three different diplomas within

Muhammad:

hospitality because I wanted to ensure that I know what I'm doing.

Muhammad:

So I enrolled myself in special courses, but that didn't end because once I,

Muhammad:

when I sold my business, I exited it.

Muhammad:

This was first time I started my, let's say, testing the waters in

Muhammad:

business consultancy, especially specializing in the Hospitality trade

Muhammad:

and also obviously involved in staff training, which all has been a passion.

Muhammad:

But I was picked up to be an interim CEO for a software business.

Muhammad:

So I had no understanding of how the tech sector works, right?

Muhammad:

I'm not a tech literate and I've never claimed to be one, but that's

Muhammad:

my probably the weakest part.

Muhammad:

And because this CEO knew me from my hospitality businesses,

Muhammad:

so he said I can trust you.

Muhammad:

So there was an arrangement, so I stepped into his role.

Muhammad:

And three days in, I was attended a stand up, a scrum meeting, sorry.

Muhammad:

I didn't know at that time what scrum is.

Muhammad:

What is sprint?

Muhammad:

Because these are like the dev terms, right?

Muhammad:

The technical term.

Muhammad:

I had no clue.

Muhammad:

I was looking at everyone like an idiot and everyone knows that I'm the interim

Muhammad:

CEO for the next nine, 10 months.

Muhammad:

So I had a chats down with the CPO at that time, CTO, sorry.

Muhammad:

And I said, because CTO was my friend, I knew him, outside that company as well.

Muhammad:

And I said, Hey man, you need to help me out here.

Muhammad:

I don't want to be, feeling myself like a fool and people can

Muhammad:

literally, pull wool in my eyes.

Muhammad:

And I would say, yeah, okay, let's do this.

Muhammad:

I can't afford this to happen.

Muhammad:

And what will Ben, the CEO who has stepped out for some personal

Muhammad:

reasons, he had to step out.

Muhammad:

I spent the next two months.

Muhammad:

After work, me and my CTO, we both used to sit down in the office and he

Muhammad:

used to show me and teach me how this everything works in the tech side.

Muhammad:

How we develop ideation to launch.

Muhammad:

This is how it exactly happened.

Muhammad:

What are sprints?

Muhammad:

So I started, I enrolled myself in scrum courses, to understand, and two months

Muhammad:

later, I think everyone was surprised that I would question the developers as well.

Muhammad:

So what I am trying to say is that if a new opportunity comes, always take

Muhammad:

it, even though it's not my comfort zone, but I don't want to be standing

Muhammad:

in front of my public, my people, and not being able to contribute.

Muhammad:

I think that's a major factor.

Muhammad:

I want to contribute something, right?

Muhammad:

For example, I was watching the Dragon's Den the other day, and Deborah or Peter

Muhammad:

Jones, these two dragons, I obviously, I have a huge respect for both of them.

Muhammad:

I've followed them for a long time.

Muhammad:

And Deborah always says that when she invests, she said, I'm

Muhammad:

investing in a business where I feel that I can add value.

Muhammad:

Otherwise I just don't put money.

Muhammad:

I think that's something similar in my head, always.

Muhammad:

If I don't provide value, I believe that I'm not, how you say,

Muhammad:

I shouldn't be in that position.

Muhammad:

So that's my mindset.

Muhammad:

And I wanted to prove myself that I can be the CEO of any business,

Muhammad:

including technology business.

Muhammad:

So this is where my SAS industry, relationship started.

Muhammad:

And I've been involved like now in case a combination of a SAS expert

Muhammad:

and obviously restaurant operations.

Muhammad:

It's a mixture and it has been a, challenging journey, I would say.

Rob:

Yeah very different industries, aren't they?

Rob:

From hospitality to tech.

Rob:

But it shows that what really matters is trust and the ability to have empathy

Rob:

and the compassionate leadership.

Rob:

And I think if you have that and a willingness to learn, you can

Rob:

always learn the technicalities of the, of whatever the business is.

Muhammad:

Precisely.

Muhammad:

And, you don't have to just learn from somebody senior than you.

Muhammad:

I'm talking about in a, in an org hierarchy level from that angle.

Muhammad:

A young developer can teach you many things as well.

Muhammad:

So I think that's where probably I developed a bit more into this

Muhammad:

having an open growth mindset.

Muhammad:

It's not about okay, if he or she is a professor, there are only people

Muhammad:

who can tell you how things are.

Muhammad:

No, you can learn from a complete and utter stranger and a young person.

Muhammad:

It's also about how receptive you are to new learnings and new

Rob:

ideas, basically.

Rob:

That, that's my key with teams.

Rob:

That's my philosophy is that if you can get communication, so like

Rob:

the root word of, if you can get communication flowing, the root word

Rob:

of communication is to make common and when everyone's communicating, it's

Rob:

like you have all the Lego bricks there.

Rob:

And then it's about, you can put them all together.

Rob:

And it doesn't matter where they come from and it doesn't

Rob:

matter who puts them together.

Rob:

For me the leader of the team is the one who can best get the group together.

Rob:

The ideas don't necessarily have to come from them.

Rob:

They just need to be the one who, and I think the value it can be in just

Rob:

bringing people together so that other people contribute more and it doesn't

Rob:

matter where they come from, but the end result is that the sum is more than that.

Rob:

The team is worth more than the sum of its parts.

Rob:

True.

Rob:

And so something I do have to ask now is what is the passion for space?

Rob:

What's that about?

Muhammad:

I can tell you the intensity of it.

Muhammad:

I've enrolled myself on Mars One program.

Muhammad:

I was probably the first of the few hundreds who applied for.

Muhammad:

I actively follow Elon Musk and his space ventures.

Muhammad:

I'm very keen to raise money to be on a flight, Virgin Atlantic flight

Muhammad:

because obviously at the moment, I can't afford it, obviously,

Muhammad:

unless I win the lottery tonight.

Muhammad:

So I know that I probably have not in a position to be on a seat to Mars as

Muhammad:

an astronaut because it's probably that it's gone, but at least I can be at the

Muhammad:

periphery, and look through the Earth.

Muhammad:

So it's been always been intriguing for me, the planets.

Muhammad:

And I think it's a childhood love I developed with the planets.

Muhammad:

I used to have telescopes.

Muhammad:

I still have a telescope.

Muhammad:

And every time if I want to just clear my head, I watch the heavens.

Muhammad:

Heavens teach you everything, the synergy, the energy it shows you.

Muhammad:

It's very hard for me to explain, but how I developed this, I

Muhammad:

think probably the first time I, Came across the moon landing.

Muhammad:

Obviously, I wasn't even born when this happened.

Muhammad:

But the first time I saw this video of Neil Armstrong, I think this is

Muhammad:

very just something clicked in my head okay, I want to be like him,

Muhammad:

if he can do it, I can do it too.

Muhammad:

And these were just the craze, desire, passion develop more and more, never

Muhammad:

went into a proper, like a school where I can learn about astronomy.

Muhammad:

That is something is still in my, let's say to do list or a bucket list.

Muhammad:

I want to do it.

Muhammad:

Everything I've learned is through books from the libraries

Muhammad:

now, obviously on the internet.

Muhammad:

So I do read a lot about what's going on.

Muhammad:

And.

Muhammad:

I encourage youngsters as well.

Muhammad:

If I see them like a little bit of interest, showing interest into this, I

Muhammad:

give them all the information I have and I gave a lot of books to my nephew as well.

Muhammad:

And let's say in my employees in my previous business, I used to have a

Muhammad:

business in Bulgaria as well in Sofia.

Muhammad:

They knew about my passion and on my first time they wanted to

Muhammad:

gift me something on my birthday.

Muhammad:

They gave me a present, and they took me to, I forgot the name of the

Muhammad:

observatory there, but they took me there, it's three hours drive from

Muhammad:

the capital city, Sofia, to that place, I don't know where I'm going.

Muhammad:

So they said it's a surprise.

Muhammad:

I sat there in the car and waiting to arrive at the destination.

Muhammad:

And when I saw that, I was just surprised.

Muhammad:

So people around me also know about my passion and I was very obviously humble.

Muhammad:

These guys really cared for me and they presented me with this.

Muhammad:

So yeah, that's, it's a difficult one to answer.

Muhammad:

It's there.

Muhammad:

And I think I will take this this passion with me into my

Muhammad:

grave as well, so it will remain.

Rob:

Okay.

Rob:

Yeah, I suppose it's a sense of perspective of how everything

Rob:

interrelates and how the world works.

Muhammad:

Yes, potentially.

Muhammad:

And also about it's the curiosity factor, right?

Muhammad:

Because as humans, we are so curious that we want to see what's

Muhammad:

going on, on the other planets.

Muhammad:

And we are obviously from one angle, we are negating the fact that this planet

Muhammad:

Earth needs probably more attention.

Muhammad:

But we are focused on the other planets, like we've been Mars exploration, we are

Muhammad:

exploring if there's a water in the moons of Jupiter from scientific perspective,

Muhammad:

from my passion perspective, it's great, but it's all down to curiosity.

Muhammad:

We are curious, we are, I think we are trying to break this universal mystery and

Muhammad:

we are unlocking those hidden even though I think it will take probably another.

Muhammad:

Thousand years for us to be in a position to just get off to near a star.

Muhammad:

We are long, long away from it.

Muhammad:

We are struggling still to land on Mars from Freeman's perspective.

Muhammad:

I don't think this is happening in our, at least in our lifetime.

Rob:

Now looking at how you use that, all those lessons and those insights

Rob:

from your experience has that created a kind of a philosophy that you have?

Rob:

I have a vague sense of it's very much about empathy and compassion.

Rob:

I don't know if that's a clear enough question, but could you speak a little

Rob:

bit about your leadership philosophy?

Muhammad:

Yeah.

Muhammad:

I have a very clearly defined which is probably becoming more

Muhammad:

and more visible in my thoughts and my post or in my comments is that.

Muhammad:

For me, leadership is a massive responsibility.

Muhammad:

And you need three ingredients that's my like three ingredients.

Muhammad:

And that's how I define leadership is you lead with purpose.

Muhammad:

You serve with humility and you inspire through actions.

Muhammad:

So that has been my slogan now on LinkedIn lead, serve, inspire.

Muhammad:

And that's just how defined it in my head.

Muhammad:

Obviously the other thing which I am very much promoter of other

Muhammad:

than empathy and compassion is.

Muhammad:

I think we discussed that the vulnerability part that, okay we

Muhammad:

should show that the curiosity, I'm going to link it here.

Muhammad:

Curiosity means identifying avenues, be curious to learn

Muhammad:

and keep learning more and more.

Muhammad:

And from that school of thought also learned how to respect culture.

Muhammad:

So now what I define, or sorry, tell my people, whoever asked me this

Muhammad:

question is that if you want to.

Muhammad:

Learn about empathy, diversity, and inclusivity.

Muhammad:

The best thing for you to do is travel.

Muhammad:

Travel and be part and go to different cultures, understand

Muhammad:

how they live, how they behave, and why do they do these things.

Muhammad:

It's easier for me now to say, because I am a very well traveled person, I've been

Muhammad:

blessed with the opportunity to travel.

Muhammad:

I can't remember the exact count, but around 55, countries I've been

Muhammad:

to, and I've experienced different cultures from the Asian culture to

Muhammad:

the Arabic culture to the Southeast Asian culture, to the Slovak culture

Muhammad:

to, Roma culture to Russian culture.

Muhammad:

And I've been in a lot of places.

Muhammad:

And this has allowed me to be more respectful and mindful about religions

Muhammad:

as well, because everyone has a belief and they are entitled to, right?

Muhammad:

Who am I to judge them for?

Muhammad:

Same goes with the languages.

Muhammad:

Recently we were having a debate, let's say, that if somebody can't speak English

Muhammad:

well, they're not intelligent enough.

Muhammad:

That was just like a headline statement just to engage the discussion there.

Muhammad:

I'm very energetic to answer such debates, right?

Muhammad:

Okay.

Muhammad:

English is not my first language.

Muhammad:

But when I didn't speak English as such, it didn't mean that I was not intelligent

Muhammad:

because at that time, probably I had already Done my high school, I have

Muhammad:

a very different approach to that.

Muhammad:

I also promote is to learning new languages.

Muhammad:

I speak about six languages.

Muhammad:

And so there's a passion for learning more languages.

Muhammad:

The more language you understand, the more culture you understand.

Muhammad:

I think inside you, you're becoming more tolerant, more receptive.

Muhammad:

Now, world is a small place, right?

Muhammad:

In my, for example, last company in the US, we had people from I can't even say

Muhammad:

that we almost have represented from at least 100 countries within that company

Muhammad:

because that business is quite big.

Muhammad:

We had 10,000 employees there.

Muhammad:

And for me, it was so easy to mix with them because I'm

Muhammad:

going with the open intent and there's no judgment, in my head.

Muhammad:

If somebody is, let's say fasting, I respect that.

Muhammad:

If somebody is not fasting, I respect that too.

Muhammad:

If somebody is going to a church, good.

Muhammad:

If somebody is going to a temple, good.

Muhammad:

If somebody is going to synagogue, Brilliant.

Muhammad:

If somebody is going to mosque, respect that.

Muhammad:

So that's my opinion, right?

Muhammad:

So no judgment, it's more harmony.

Muhammad:

More this is where I think most of the time we struggle that, I was having

Muhammad:

a chat with some other person on LinkedIn and we were discussing this.

Muhammad:

That we're talking a lot about these principles and, how to be more

Muhammad:

transparent, how to be more engaged, how to be more thoughtful, but in

Muhammad:

reality We need to still do a lot more.

Muhammad:

We're not tolerant as a community or as a world itself.

Muhammad:

We are until it suits us.

Muhammad:

And there's a lot of things going around, as and I think none of us, including me,

Muhammad:

are not doing enough to raise awareness.

Muhammad:

I'm not saying to do anything stupid, but at least, in our own

Muhammad:

rights, we can raise awareness.

Muhammad:

That why there's a need of there's no room for abuse, biases towards others.

Muhammad:

Based on, certain criteria.

Muhammad:

I think this is our mindset, how we develop it.

Muhammad:

I'm okay to have this skin color, I don't have a problem with that.

Muhammad:

And I equally, so I don't have a problem with anybody else's skin color or the

Muhammad:

culture or the way they are eating or, but I think this all has happened and

Muhammad:

would have happened if I had not traveled.

Muhammad:

Honestly, this is my personal opinion.

Muhammad:

This traveling has allowed me to be more open.

Muhammad:

If I was confined in a country or in a city, I don't think I

Muhammad:

would be as a person as I am.

Muhammad:

Because this thing, my parents didn't teach me.

Muhammad:

Nobody taught me this.

Muhammad:

I learned along the way.

Muhammad:

When I go to a new country, so for example, if I go to, let's say

Muhammad:

an example to Croatia, I wouldn't go to McDonald's or Starbucks.

Muhammad:

I would try to find where the locals go, what's their food looks like.

Muhammad:

I want to enjoy that.

Muhammad:

That's how you get closer to the culture and the

Rob:

people.

Rob:

Yeah, I think historically we've grown from small tribes, and then tribes

Rob:

have gathered together and then somehow we've artificially put in nations and

Rob:

what these have done is separate us.

Rob:

We have a fear of people who are different.

Rob:

I think this is a problem with conflict is we have an inbuilt fear that someone

Rob:

from a different tribe is a threat.

Rob:

And so as soon as someone disagrees with us, we shut down.

Rob:

And we denigrate the person as there's something wrong with them.

Rob:

Because it is a natural.

Rob:

We frame the world in the way that we feel good about ourselves.

Rob:

And when someone challenges that threatens people, but over

Rob:

my lifetime, I can remember.

Rob:

Growing up and there's stuff that was on TV, that isn't allowed to be shown now.

Rob:

People have traveled more, and we've integrated more.

Rob:

And when you get to know people, you get to see that it doesn't matter what your

Rob:

skin tone, what your sexuality, what your culture, what language people are,

Rob:

people, there's a universality to people.

Rob:

I've never traveled as much.

Rob:

For many people, I think that the route is travel.

Rob:

For me, I love anthropology.

Rob:

I love reading stuff from anthropologists who, who've looked at.

Rob:

Is this culturally specific?

Rob:

What are the commonalities between cultures?

Rob:

What are the differences between culture?

Rob:

Why do they believe what they believe?

Rob:

And how is it through different times?

Rob:

I always think an idea is limited and you need to look at does the idea work?

Rob:

Does it only work in a certain context?

Rob:

Something I've given a lot of thought to recently, that I think there's a big

Rob:

difference between maths and English.

Rob:

Like my daughters really struggle with maths and you

Rob:

have to go trying to explain.

Rob:

And when you're trying to teach someone, I think people don't recognize

Rob:

that maths is a different language.

Rob:

And so in the story, you've got a context and you've got a hero, and there's a

Rob:

journey and it's very specific, is very concrete so that you can visualize the

Rob:

details and what maths the math story is.

Rob:

Summing plus Something minus Something divided by Something is whatever.

Rob:

It's completely devoid of context is devoid of, hero is devoid of, specific

Rob:

circumstances, but there's a purity in maths in that the truth is there.

Rob:

As soon as it doesn't work in a context, it's no longer valid as an

Rob:

equation or it's a context specific.

Rob:

There's more of a challenge that I think stories can inspire.

Rob:

But I think maths can give anyone a framework so that anyone in any

Rob:

context can go, okay I need this or more of this, less of this.

Rob:

In our thinking as well, I think travel is great.

Rob:

And integration as we become more global, we get to understand and

Rob:

we get diversity of opinions.

Rob:

But I think, even within that, we can get into a group and we can be in our little

Rob:

team and we get that groupthink where we're sheltered because we're all techies

Rob:

because we're all in hospitality because we're whatever we have a limited mindset.

Rob:

So what I always like to do is I always like to find an idea that

Rob:

works in one place and then look at these are the same dynamics.

Rob:

If you can strip out, make it more abstract, you can

Rob:

recognize the same dynamics.

Rob:

So my work in relationships has never really look like everyone else's

Rob:

because although some of the same basics are still there, but most of

Rob:

what I've done is this is a problem.

Rob:

Where else is that a problem and how, where has that been

Rob:

sold and then translated what's worked in another context.

Rob:

It's about overcoming prejudice.

Rob:

And so I've always known that I became prejudiced from reading

Rob:

books and from understanding people who are different from me.

Rob:

So I also think if I'm going to learn about something I'll look and I'll

Rob:

listen, I'll suspend judgment to learn.

Rob:

from someone, but then I'll look at someone who's completely

Rob:

opposite and I'll suspend judgment.

Rob:

And then I'll go, okay, what's common, what's, and you usually find that

Rob:

there's a prejudice in both of them that limit them from saying the same thing.

Rob:

That's very true,

Muhammad:

actually.

Muhammad:

I think you describe it very well.

Muhammad:

And it's all about, as you highlighted, it's all about

Muhammad:

finding those common grounds.

Muhammad:

Because always, you would find something.

Muhammad:

And I think just to add here, finally, on this, when talking about.

Muhammad:

Culture communities in my experience.

Muhammad:

In my opinion, actually, so my experience drove me to this opinion, having

Muhammad:

traveled a lot of countries I do feel that the culture in this country, in

Muhammad:

England, it's much more tolerant than a lot of other countries in the world.

Muhammad:

Somebody actually the other day, they asked me like, why

Muhammad:

you made England your home?

Muhammad:

Two things.

Muhammad:

Sorry, three.

Muhammad:

One was that I didn't feel that I'm an alien here when I came first time.

Muhammad:

Secondly, I am free.

Muhammad:

I have free to do everything.

Muhammad:

Nobody's stopping me from, let's say, following my faith, speaking my

Muhammad:

language or being whatever I like.

Muhammad:

Very big things for me, like tick box.

Muhammad:

Third thing is that there's a rule of law.

Muhammad:

So whenever you have a disagreement with somebody, what do you say normally?

Muhammad:

I'll see you in the court.

Muhammad:

Why?

Muhammad:

Because you believe in the court system.

Muhammad:

I'm not talking about the politics, right?

Muhammad:

You and I can have a discussion, debate about Tories and Labour and

Muhammad:

everything, but the court itself.

Muhammad:

How I, into this is that I remember I was reading and Mr.

Muhammad:

Churchill was the first person, right?

Muhammad:

During the war.

Muhammad:

Yeah.

Muhammad:

Yeah.

Muhammad:

He asked his comrades that, are we providing justice

Muhammad:

through our judicial system?

Muhammad:

And the answer was yes.

Muhammad:

And he said, yes, we'll win the war now.

Muhammad:

It was a powerful statement he made.

Muhammad:

And this actually stuck to me.

Muhammad:

I read this a long time ago.

Muhammad:

And now having lived in this country, this is what I believe in.

Muhammad:

That, look, Rob, whenever there is something, we open our doors.

Muhammad:

People come here.

Muhammad:

Recently from Ukraine, right?

Muhammad:

Prior to that, from other countries.

Muhammad:

And I think this we do not highlight the qualities of this culture.

Muhammad:

I'm not talking about, of course, there are communities, different communities

Muhammad:

in this country, but we're not talking about the culture in general,

Muhammad:

which England provides to everybody.

Muhammad:

Everyone is welcome and everyone can earn the living.

Muhammad:

I'm an immigrant as well to this country, but I now adopted as my home and why I

Muhammad:

did that because country allowed me to.

Muhammad:

It allowed me to showcase my skills and it provided me the value to my, expertise.

Muhammad:

So we, we need to cherish this as well and promote this side of

Muhammad:

England too, in my opinion, because we're talking about culture.

Muhammad:

So I just thought I'll just add this final statement to this.

Rob:

I've never seriously looked at looking abroad, but when you're

Rob:

in the middle of winter in England, you do look and think somewhere else

Rob:

would be lovely to be in the winter.

Rob:

But when I've talked to people, like when you've been on holiday and you talk

Rob:

to people who live out somewhere and there's so much corruption, there's

Rob:

different treatment if you're not a citizen on, and there's, and you

Rob:

can't always rely on the court or the law or the bureaucracy or whatever.

Rob:

So there's that and also I think the NHS, I don't really understand how the

Rob:

American system work, but the inhumanity of saying I'm not going to treat you

Rob:

because you haven't got health insurance.

Rob:

I wouldn't want to be in a country that has that, that frame of Oh,

Rob:

if you haven't earned enough, then.

Rob:

It's tough luck.

Rob:

Yeah.

Rob:

So that's one of the things that I yet respect and value about England.

Muhammad:

Definitely.

Muhammad:

And NHS this is very close to my heart.

Muhammad:

I still volunteer for the NHS and, and as you said, NHS opens doors for

Muhammad:

anyone who walks in with a problem.

Muhammad:

They don't ask you who you are.

Muhammad:

Okay.

Muhammad:

There's some administrative stuff after the treatment.

Muhammad:

But at the point of entry, nobody cares who you are, where you came from.

Muhammad:

Every single doctor, nurse, healthcare staff, will do all their best.

Muhammad:

And you're spot on, like in countries like us, whenever I was going there

Muhammad:

for extended period, I was only praying to God please don't make me ill here,

Rob:

that's awesome.

Rob:

I can't imagine how that must be.

Rob:

Something else I'm interested in is recently we've been

Rob:

having a bit of a debate.

Rob:

I was talking to Matthew Ward, he had a very strong distinction

Rob:

between leader and manager and roles.

Rob:

Something I added to that is I felt, I don't think I would ever be a leader.

Rob:

I'm not built for that.

Rob:

I'm more of someone, like I would say a specialist.

Rob:

I want to develop mastery in what I do.

Rob:

I don't want to manage, I don't want to lead because I

Rob:

think there's so much pressure.

Rob:

And I don't think I'd be able to perform at my best.

Rob:

What I took from after talking to Matthew was the idea that a leader is someone

Rob:

that leads a change, they lead a movement.

Rob:

A manager is someone that stabilizes, and they hold things accountable

Rob:

and they keep people on track and make sure everything ticks over.

Rob:

My addition to that would be, I think there needs to be a path

Rob:

to, we talk so much about the Peter principle when people.

Rob:

Because you're good at something and you want, and you're ambitious, it means that

Rob:

you then become a leader or a manager, which you might not necessarily be.

Rob:

So I think there, there is a lack of respect for mastery

Rob:

of a technical expertise.

Rob:

So what's your view?

Rob:

And on these kinds of situations, on these, the differences.

Muhammad:

I have a very strong opinion on this subject.

Muhammad:

First thing, even though I'm in leadership and, I promote leadership messages,

Muhammad:

empathy, compassion, that's set aside.

Muhammad:

I do believe that leaders are also human and we should not glorify them.

Muhammad:

They, everyone is, has his own imperfections, right?

Muhammad:

So that's my kind of take on leadership.

Muhammad:

Cause I've seen there's a vibe on LinkedIn is that leaders are

Muhammad:

like flawless and this and this,

Rob:

right?

Rob:

This I think was what Matthew was getting at is it was

Rob:

leader is good, manager is bad.

Muhammad:

I did a post as well, I think a month ago about this leaders

Muhammad:

are also having imperfections and so let's not glorify them.

Muhammad:

That was probably the hook it's detailed a lot why I'm saying that.

Muhammad:

And then coming across a lot of other material, I did another

Muhammad:

post about leader versus manager.

Muhammad:

That was the statement leader versus manager.

Muhammad:

But what I'm trying to have done in this which answers your question

Muhammad:

here is that the similarities of the common grounds, first of all,

Muhammad:

secondly, you remove one person from the equation, the building collapses.

Muhammad:

Now, there is a reason behind it, because I believe that leadership

Muhammad:

role and managerial role, sometimes one person can be in both.

Muhammad:

Let's call for the sake of argument titles, okay?

Muhammad:

So both can be under, I can be a manager, but equally so

Muhammad:

I can be a leader, vice versa.

Muhammad:

Then comes like these slight differentiation that, for instance,

Muhammad:

if I look from the political side, currently in Pakistan, our ex cricketer

Muhammad:

Imran Khan, we looked at him as a leader, he's the leader of the nation.

Muhammad:

So he's not a manager, he's not managing anything, he's not a manager of a bank

Muhammad:

or a building society, he's leading, so he's leading the vision, he's showing

Muhammad:

the public what's best for them, so He's not telling them what to do.

Muhammad:

He's showing them what they can do.

Muhammad:

So the manager, has to manage process, manage something like a project,

Muhammad:

they have to meticulously, going into minute details, ensuring that

Muhammad:

this project doesn't go off track.

Muhammad:

It doesn't mean that when it comes to showing some guidance, they cannot

Muhammad:

stand up and say to the team, okay, guys, if we go in that direction,

Muhammad:

you're not going to succeed.

Muhammad:

Let's go into this.

Muhammad:

So they also become the guide.

Muhammad:

So I think it's interlinked.

Muhammad:

So to the point of me saying that one is better than the other, no,

Muhammad:

I would say that neither of them can survive without each other.

Muhammad:

They are joined together, albeit in their own domain.

Muhammad:

They need to execute their responsibility because manager is a responsibility.

Muhammad:

Leadership is a responsibility.

Muhammad:

And there's a lot of course, or something that quite excites me when I read

Muhammad:

that, that leadership is about, sorry, a manager tells you how to climb up

Muhammad:

a ladder and the leader ensure that the letter is, next to the right wall.

Muhammad:

Now, you can debate on behind the scene, analogy of it.

Muhammad:

What it's saying is that still you need both of them, right?

Muhammad:

In my post, I said that it's basically two of the foundations

Muhammad:

or two wheels of the same car.

Muhammad:

Or I gave another analogy that one sits in the driving seat.

Muhammad:

The other is putting the direction in the navigation system.

Muhammad:

So again, I'm linking that you need both of them.

Muhammad:

And it could be the same person as well.

Muhammad:

This is my heart straight opinion.

Muhammad:

It's not about me.

Muhammad:

No, Rob, you can't be leader or you can't be manager.

Muhammad:

And you're saying to me, no, you're not a good leader.

Muhammad:

You can't be a manager or some sort.

Muhammad:

I don't think so.

Muhammad:

I think this is the wrong perception.

Muhammad:

We are just unintentionally or intentionally creating confusion

Muhammad:

in the mind of public, especially the youth who are coming, forward.

Muhammad:

And also I have done a slight mistake as well in the past where

Muhammad:

I glorified leader versus boss.

Muhammad:

And that post, Rob went viral, honestly, viral, it's wow, hundreds

Muhammad:

and thousands of impressions, right?

Muhammad:

And likes and this.

Muhammad:

But after two weeks, I realized my mistake.

Muhammad:

I said, people call me the boss as well, and it's not a, how you

Muhammad:

say, a derogatory word to be used.

Muhammad:

Your employees call you boss.

Muhammad:

They don't call you sir all the time or, or take your name.

Muhammad:

Sometimes they say, Hey boss, can I have a word with you?

Muhammad:

It's absolutely fine.

Muhammad:

Nobody comes to me.

Muhammad:

Hey, leader, but I can say you, nobody comes to me.

Muhammad:

Hey, manager, but hey, boss, nine out of 10 times you get to hearing

Muhammad:

any organization in my life.

Muhammad:

I had in my journey, I had always only had two bosses ever because I probably

Muhammad:

am not the best employee to work on that as someone, but I used to call them boss.

Muhammad:

My last boss was in the U S in New Jersey.

Muhammad:

I used to call him boss.

Muhammad:

It never called him.

Muhammad:

Isn't by his name.

Muhammad:

So my next probably course of action, which I'm obviously we all go according

Muhammad:

to our team when we are posting.

Muhammad:

So I am slowly and greatly reaching that point where I am going to unearth

Muhammad:

this mystery that boss manager leader, dude, everyone is in the same bucket.

Muhammad:

Don't create this negativity about bosses.

Muhammad:

So it's a journey if you have, which I believe you have the

Muhammad:

same mindset, I'm in with you.

Muhammad:

We need to break this myth.

Muhammad:

This is wrong.

Muhammad:

Nobody is better than everyone in the same.

Rob:

I think really it's the same person.

Rob:

It's facets of the same person, depending on, it's like the old thing of all the

Rob:

different, the blind, all the blind men see the elephant and they all

Rob:

think it's something different because one's got the trunk, one's got the leg.

Rob:

I think it's much the same in that way.

Rob:

I think the real problem is we're trying to talk about an abstract concept within

Rob:

a minute, so if you're on LinkedIn or any other social network, you probably

Rob:

have a maximum of a minute's attention.

Rob:

And you're trying to get across something in a minute.

Rob:

So what really works, when you talked about your post, the most viral

Rob:

thing is the simplest to understand.

Rob:

Whatever makes it simple as this versus that is suddenly, yeah, this is it.

Rob:

And then the algorithm then means that because we're all writing for attention

Rob:

and we're all writing for to develop our network and be known and all of that

Rob:

stuff means that you can write something like that and get a lot more attention.

Rob:

When I was blogging, you could write something really deep that

Rob:

you think was your best work.

Rob:

And people were like, it gets nothing.

Rob:

Then you write something simplistic.

Rob:

And you think that was, I didn't really have much time and I just

Rob:

write something off and it goes wild.

Rob:

It's because to really change someone's thinking is hard.

Rob:

And people don't like that.

Rob:

Sometimes you come across a post, and it really makes you think and

Rob:

you're you're scrolling through and it's hard then to comment.

Rob:

So the deepest posts probably get the least comments, and interaction.

Rob:

And so they get the least people saying it because, where is it?

Rob:

So like when I'm writing, I'm looking at how do I make it

Rob:

a simple for someone to read?

Rob:

So it's easy to digest, easy to take in.

Rob:

And I think there's a temptation to also go with not really saying anything.

Rob:

I think a lot of social media is not actually saying something,

Rob:

but, it's confirming bias.

Rob:

Everyone's had a bad boss.

Rob:

Everyone's, aspires to be a great leader.

Rob:

And so it's easy to play on that.

Rob:

Meme, and it's just an easy post to make and it gets you

Rob:

attention and it gets you things.

Rob:

I think LinkedIn and other social media are great for sparking a debate.

Rob:

But they're not ideal for really getting across deeper concepts, which is partly

Rob:

why I wanted to talking to people like yourself in a podcast because

Rob:

you've got more time to develop ideas.

Rob:

You mentioned, this is one of the things you're talking about, what other

Rob:

topics have you got that are on your hit list that you'd like to address?

Muhammad:

There are quite a few, obviously I'm also very much strong promoter

Muhammad:

of culture, as you can imagine, and especially because I have seen a lot of

Muhammad:

toxicity and toxicity has levels, right?

Muhammad:

So we're not going to the final debate, but that's something I'm thinking to

Muhammad:

unlock a bit more layer by layer, like what actually toxic levels are because we

Muhammad:

have this, a bad boss and micromanagement.

Muhammad:

That's it.

Muhammad:

That is toxicity.

Muhammad:

It's scratching the surface.

Muhammad:

The deeper layers of toxicity and this is something which I'm going

Muhammad:

to work on then another interest.

Muhammad:

Not interest.

Muhammad:

I have an idea.

Muhammad:

And I'm trying to, I was speaking to another person I met on LinkedIn and

Muhammad:

she had the same thoughts as I have.

Muhammad:

So probably we'll look into a conjoined effort on this topic, but just give you

Muhammad:

an indication that when we talk about even my post from last few days, it's

Muhammad:

talking about, let's say compassionate leadership and how leaders should

Muhammad:

develop empathy and understanding effective communication, et cetera.

Muhammad:

No.

Muhammad:

I am trying my, my next like plan of action is that I'm going to

Muhammad:

zoom out of this now from this leadership, because it's too much

Muhammad:

focus on one guy here, right?

Muhammad:

The poor guy or a girl let's zoom out, let's give them a breathing

Muhammad:

space and show the human side of them.

Muhammad:

And from there on, I am saying, okay, now I'm wearing a lens of a

Muhammad:

leader and looking at my people.

Muhammad:

So the message is the same, there's still empathy there, compassion

Muhammad:

there, I'm here for you, I'm available for you and everything, but what

Muhammad:

employees are looking, when they are looking at the leader, do they

Muhammad:

have the same feeling of empathy?

Muhammad:

Are they also looking at this person that, okay, we need to dig deeper?

Muhammad:

We need to go below the surface and understand how this person, we call

Muhammad:

it him or her as a leader or a boss or a manager, how do they feel?

Muhammad:

So reversing the role from the eyes of the employees, this is where

Muhammad:

I was thinking to put like how employees should behave as well.

Muhammad:

I'm a strong promoter of employee rights.

Muhammad:

Okay.

Muhammad:

Don't take me wrong on that.

Muhammad:

You can see my every post is about employee, but now

Muhammad:

employee has a duty of care.

Muhammad:

Employees are getting paid to do their job.

Muhammad:

I'm not paying my employees to go and have a fag every five minutes.

Muhammad:

Every boss will go bananas, or every leader will go bananas, and even every

Muhammad:

manager will go bananas for that.

Muhammad:

So what are the rights of me as your manager?

Muhammad:

So I have my rights too.

Muhammad:

I can demand results, right?

Muhammad:

I can say, okay, you wanted this training opportunity, the company paid for it.

Muhammad:

You wanted some bonuses, company gave you this.

Muhammad:

You wanted a travel allowance, company gave you that.

Muhammad:

You had a birthday party, we gave you, not two, but five days off.

Muhammad:

Where is the plan?

Muhammad:

Where is the plan of action?

Muhammad:

Why haven't you done that?

Muhammad:

And if we do that on LinkedIn, believe me, we'll get slaughtered.

Muhammad:

Like, how dare Employees are untouchables.

Muhammad:

No guys, no man.

Muhammad:

This is where probably it's quite will be interesting content to start sharing on

Muhammad:

from that note, but that's my plan, this is what I'm going to do, challenge it now.

Rob:

That is something that is really that I've looked at.

Rob:

So, my background is personal relationships.

Rob:

So it's couples, dating, individuals all that kind of thing.

Rob:

And I've then looked at, okay, a great relationship is a team.

Rob:

Okay.

Rob:

A great team is great relationships.

Rob:

So I looked at, so I've looked with kind of a fresh eyes in the

Rob:

corporate world and all that.

Rob:

And what I see is so much focus on a leader.

Rob:

And my thinking is being like you say, not everyone is going to be great

Rob:

and however much training you give to someone, there's always so like in,

Rob:

in the newspapers, there is always in education, it's always bash the teachers.

Rob:

The education system is so broken and political anyway.

Rob:

But it is always the problem is bad teachers.

Rob:

They can't all be bad, but you've got to have a system where 10, 20

Rob:

percent are going to underperform in anything, whatever you do, you're

Rob:

going to have 10, 20 percent of airline pilots, doctors, or whatever that

Rob:

aren't going to be as good as the rest.

Rob:

And I think we put so much pressure., so for me, where I look at what I

Rob:

do is if you have the relationships, the communication and the commitment

Rob:

what you've really done is like first you fertilize the soil.

Rob:

You make the soil so much more fertile that they're responsive to the leader

Rob:

because what I think you often have is in relationships you can't work on one side.

Rob:

Sometimes that will make a difference but you have to really understand

Rob:

what the problem is and is the problem leader or is the problem that

Rob:

There's a natural tension between the employer wants to get the most value for

Rob:

the least money and the employee wants to get the least work for the most.

Rob:

That's not exactly true because people do want to work, but they want

Rob:

to give the least for the most pay.

Rob:

There's that natural tension and you can't just put all that pressure

Rob:

and say, it's about leader leading.

Rob:

Some of it is about, you have to create the right context, the right environment.

Rob:

So there is that safety.

Rob:

So there is trust.

Rob:

So there is communication.

Rob:

And so ultimately you have two way accountability.

Rob:

I think that's the key to making teams work.

Rob:

In the same way that teachers get beaten up, for problems.

Rob:

Like to go back when I was at school, I remember a teacher quite clearly

Rob:

saying us telling us that he didn't care what results we got because

Rob:

he was going to be judged on that.

Rob:

I've done some work in schools and been in there and it's if

Rob:

people aren't performing, you're accountable for their results.

Rob:

They might not do the work.

Rob:

And yeah so that really hits true to me.

Muhammad:

I agree with you on this and I think this is where probably

Muhammad:

there'll be an interesting there's a lot of topics that could be,

Muhammad:

points raised under this topic.

Muhammad:

For instance imagine you, you're leading a team and you've got, let's say, for

Muhammad:

argument's sake, 10 or 12 people in that team, half of them are religiously, and

Muhammad:

I'm not going into this, are they hybrid, remote, or, they're on site, just the

Muhammad:

tendency, you've got a 10 to 6 arrangement for argument's sake and you will see most

Muhammad:

of them logging off prior to that time, because most likely they have done their

Muhammad:

work, or they just lazy or tired, sorry.

Muhammad:

They probably want to come next day and with a fresh head and, complete the task.

Muhammad:

Then there are a few set of people who are literally looking at the

Muhammad:

clock, almost like count and timer.

Muhammad:

And as soon as the six this job, why?

Muhammad:

Because they don't want to be judged.

Muhammad:

They don't want to, the employers to be tasked, okay, you left yesterday one

Muhammad:

minute earlier or five minutes earlier.

Muhammad:

There are certain companies because I've been consulting and I'm going deep.

Muhammad:

deeper into these scenarios.

Muhammad:

I had a chance to talk to those people.

Muhammad:

Okay.

Muhammad:

I watch you literally on the dot 5 p.

Muhammad:

m.

Muhammad:

boom, locked off.

Muhammad:

And okay, guys, I'm off.

Muhammad:

So I walk out with them.

Muhammad:

It's okay.

Muhammad:

What's the rush?

Muhammad:

What's the urgency?

Muhammad:

That's it.

Muhammad:

They just pay me for my seven hours.

Muhammad:

That's it.

Muhammad:

I don't want to spend a minute more than that.

Muhammad:

Does this make them a bad employee?

Muhammad:

There's a big question mark, right?

Muhammad:

Some would say yes, the worst employee, they should be fired.

Muhammad:

But it could be if you look from the other side angle that it might be the

Muhammad:

people who are actually delivering the most efficient work, effectively, sorry.

Muhammad:

And there are people, who would be Looking busy, do nothing approach, right?

Muhammad:

Look busy, do nothing approach and just filling their time.

Muhammad:

Are they being loyal to their boss?

Muhammad:

I don't think so.

Muhammad:

That's not personal.

Muhammad:

They're not loyal to the boss.

Muhammad:

They're not loyal to the company.

Muhammad:

They're just doing or filling the hours just to get paid.

Muhammad:

You ask them something, they're not showing any loyalty.

Muhammad:

Maybe the person who 5pm will be more loyal to this person.

Muhammad:

Then you have another lot of people who would stay back if they know that If

Muhammad:

they leave now, things will fall apart.

Muhammad:

So they are either, it's more like a rotational shift that they're waiting

Muhammad:

for other team members to arrive.

Muhammad:

They want to properly hand over if there are some escalation, they want

Muhammad:

to ensure that escalation is sorted.

Muhammad:

They wouldn't be calling their bosses and saying, Hey, I'm still here.

Muhammad:

They will just do their job.

Muhammad:

But such people will be noticed very quickly.

Muhammad:

And I think that's where the onus falls back on the management, how

Muhammad:

they're doing acknowledge these people, done the extra mile.

Muhammad:

And then this is where a little bit of toxicity comes in the picture that these

Muhammad:

guys are people who are actually investing more time, their personal time, mind

Muhammad:

you, they have their families and their personal lives, but they're investing or

Muhammad:

staying back for the sake of the business.

Muhammad:

They're not earning more commission out of it, but they

Muhammad:

will get just normal salaries.

Muhammad:

And then they see that they're not getting.

Muhammad:

acknowledged or appreciated.

Muhammad:

That's where the problem starts.

Muhammad:

And then yes, you can point fingers.

Muhammad:

It's a bad leadership or a bad management.

Muhammad:

Then they will go.

Muhammad:

There's a plenty of different angles you need to look at, and I say nobody's

Muhammad:

sacred cow, honestly, not employees, not the CEOs of the businesses.

Muhammad:

I've seen CEOs who had no clue what was happening.

Muhammad:

They thought everything is fine.

Muhammad:

Why?

Muhammad:

Because they had the yes men around them.

Muhammad:

Is everything okay?

Muhammad:

Yes.

Muhammad:

Is the employee happy?

Muhammad:

Oh, yes.

Muhammad:

Because he never cared.

Muhammad:

Now, this is a response to him.

Muhammad:

Go and speak to them yourself.

Muhammad:

They will probably tell you more things than your subordinate because

Muhammad:

there's a fear culture built up.

Muhammad:

And CEO, it's not his or her intention, they're not intentionally

Muhammad:

damaging their employees mindset.

Muhammad:

They just detached from there.

Muhammad:

So they should take this responsibility.

Muhammad:

And then there is another thing which I notice is that, for instance Let's

Muhammad:

say there's one role available and you and I are the both candidates of it,

Muhammad:

right on paper in real terms in practice Everything goes in your favor that okay.

Muhammad:

You have more experience.

Muhammad:

You are more skilled for this.

Muhammad:

You have done this there's a data behind to back you up to be promoted there but

Muhammad:

Muhammad because he in the C suite room Maybe I have personal connections there.

Muhammad:

I know somebody personal.

Muhammad:

Maybe I'm from the, you see there, maybe from the same community.

Muhammad:

Maybe from the same country.

Muhammad:

Maybe I speak the same language.

Muhammad:

I'll get preferred and I get moved.

Muhammad:

Now, Rob has two choices, either suck it up and stay, or just

Muhammad:

say, you know what guys, I'm off.

Muhammad:

Thank you very much.

Muhammad:

So this is what intentional management has done.

Muhammad:

And I'm not blaming the CEO or the boss sitting in his room.

Muhammad:

He may not be aware of this.

Muhammad:

So there's another thing that comes into my mind all the time

Muhammad:

is right person in the right seat.

Muhammad:

So if you appoint the right people to make right decisions, this will

Muhammad:

then filter down because remember everything starts from the top, you

Muhammad:

cannot fix a problem from bottoms up, you have to fix up towards the bottom.

Muhammad:

And this is my kind of probably the last.

Muhammad:

I have fought for this, that everything starts on the top, take ownership.

Muhammad:

And if let's say in a normal hierarchy, if I talk about the hospitality

Muhammad:

side so when I say hospitality, obviously the tech side I do is also

Muhammad:

caters for the hospitality market.

Muhammad:

So it's that's why they're interlinked.

Muhammad:

So I know both sides, okay, how they work.

Muhammad:

So forget about the CEO for a second.

Muhammad:

You've got the CEO, you've got MD, you've got CPO, you've got then The director of

Muhammad:

operations, then you've got area managers, then you've got, the cluster manager.

Muhammad:

So that's hierarchy part comes up, right?

Muhammad:

90 percent of the time, these positions are filled based on because I like

Muhammad:

Muhammad, but I don't like X, Y, Z because they're not culturally fit

Muhammad:

because my culture is in my head.

Muhammad:

It's not the company's culture.

Muhammad:

So what happens is it develops groups of people, as you initially said,

Muhammad:

as well, within a company, you've got set of groups, it's us and them.

Muhammad:

And there's a constant bickering and fights and who's responsible for that.

Muhammad:

I think that's where if you dig deeper and you start finding the root causes

Muhammad:

that it may well be because of the boss himself, it may well be the wrong

Muhammad:

assignment from the HR department, or it could be that a healthier competition

Muhammad:

has turned into a nasty one because they have become gone personal now.

Muhammad:

So there's plenty of angles.

Muhammad:

I was saying to Stephen Claes the other day, cause we were on a call

Muhammad:

and we were talking about forensics.

Muhammad:

I was saying that this is exactly what I will do is forensically

Muhammad:

analyze layer by layer on the culture.

Muhammad:

What we say on LinkedIn, empathetic culture, foster this culture, but

Muhammad:

we're not saying what is happening behind in these tiny layers.

Muhammad:

And this may not be viral as you said, Rob, maybe the worst post

Muhammad:

ever, but I'm sure if One or two people can benefit out of it.

Muhammad:

I think I would say, as I said to Anna the other day, my job is done

Muhammad:

even if one person benefited from it.

Rob:

That's interesting because I have a different theory on that.

Rob:

All of that is true, but obviously I come from a very different angle.

Rob:

And my insight comes from where relationships break down.

Rob:

And so when I look at a division in a team.

Rob:

So my idea is that as a team, we need to be unified.

Rob:

So we need to unify as one, which means unified action and change as one.

Rob:

And I think we've got a broken relationship frame.

Rob:

And so this is what I've seen is relationships are, things

Rob:

are fine when we're friends.

Rob:

But so let's say we're, we were both going, like you say, we

Rob:

were both going for the same job.

Rob:

We were friends.

Rob:

We would chat.

Rob:

We would get along great.

Rob:

Suddenly you become my boss.

Rob:

The relationship changes.

Rob:

Now my future is dependent on the decisions that you make.

Rob:

And so that changes the dynamic and it becomes a lot more tension.

Rob:

And so the relationship needs to be a lot stronger because it's challenged.

Rob:

And so the friendly relationship that we had before has changed.

Rob:

And I need a lot more trust.

Rob:

Now there's an element of, I've lost a bit of my freedom because

Rob:

you make decisions and so as you become a couple, the decisions that

Rob:

one make directly affect the other.

Rob:

And this is why the tensions are so much more intense.

Rob:

When you get those rivalries, so you've got the sales director and

Rob:

the marketing director and they've become siloed because one getting

Rob:

more seems like it's taking power away from the other and one's getting

Rob:

more status or something like that.

Rob:

So they want credit.

Rob:

So you get all those micro- tensions within that.

Rob:

Ideally what you need to create is a change from there's

Rob:

myself to there's the team.

Rob:

And so when you become part of a team, part of it is a change of identity.

Rob:

So I think underneath, so I think all of the things that you say are that you would

Rob:

look at, they are the way that is created.

Rob:

There's an also another problem is that people don't know how to relate.

Rob:

And I think the core of it is that is a fear of conflict and there's a fear

Rob:

of conflict because we're different.

Rob:

And then that becomes intensified when our decisions affect each other.

Rob:

There's also another aspect in that.

Rob:

We've never really learned.

Rob:

Every group splinters, when the relationship becomes challenged.

Rob:

So marriages break about half of marriages.

Rob:

And I'd argue that there's probably another 20 percent that stay

Rob:

together because of financial, moral, ethical, social, cultural reasons.

Rob:

And it's 70 percent of business partnerships break.

Rob:

In any culture, it's very difficult for business because this is another

Rob:

meme is that everyone has to get on.

Rob:

We have to be happy and it's not about getting on.

Rob:

It's about having the trust and the safety to challenge.

Rob:

People go they'd be, oh, we have great relationship, which means

Rob:

that no one ever upsets anyone else.

Rob:

And that's equally bad.

Rob:

But it's, it comes down to, like you said, lead with purpose.

Rob:

The purpose of the relationship defines how the relationship needs to be.

Rob:

It's interesting you talk about medicine because I, like you coming from a

Rob:

background in medicine, because I often think in relationship terms, if you look

Rob:

at how people talk about relationships, they talk about it, how, we talked

Rob:

about germs and the plague was miasma.

Rob:

Until we understood germ theory, we couldn't fix it.

Rob:

And I think a lot of culture can't really be fixed until we really

Rob:

understand the dynamics that, drive relationships and conflict.

Muhammad:

It's a great explanation.

Muhammad:

Very valuable comments you've just made.

Muhammad:

I take

Rob:

them.

Rob:

Yes.

Rob:

It's my little soapbox.

Rob:

Thank you for sharing all your insights and your experiences.

Rob:

It's been great to, to go beyond the LinkedIn profile to, to get

Rob:

a real, understanding of you.

Rob:

And I hope to have you on some more discussion.

Rob:

Definitely.

Rob:

No,

Muhammad:

not first of all, thank you for having me.

Muhammad:

I think it was a pleasure talking to you.